Nishant Verma

Profile Summary An experienced corporate communications, corporate affairs and event management professional

with over 10 years of experience.

Able to devise and implement coherent and comprehensive communication plans, strategies and campaigns whilst focusing on the objectives & expected impacts, project deadlines and budgets

Professional Summary & Achievements

STEEL AUTHORITY OF INDIA (SAIL) June 2008- till date as Assistant Manager, Corporate Affairs

Current job responsibilities include :

o Brand & Advertising Strategy - Coordinating with Senior Management on a regular basis for developing brand & advertising strategies and ensuring successful implementing of the same; identifying new plans to strengthen internal & external brand communications globally and replicating same through 360 degree campaigns.

o Marketing for clients of consumer Product Groups and responsible for strategy, planning, execution and achievement of marketing linked product business goals. Focus on translating overall revenue and product goals into marketing objectives and delivering results in coordination with marketing channel teams, sales, and product and business line owners.

o Delivery and achievement of business goals delivered through marketing function in consumer products (SAIL Salem stainless steel Products).

o Formulation of Strategy and Management of a marketing budget of Rs.400 Cr. (approx 65 million USD) in the year 2008-09 during SAIL Golden Jubilee Celebrations.

o Experience in leveraging multiple channels across digital, offline, events, content marketing and partnerships at scale to deliver high growth in highly analytical and metrics-driven leadership style - Track record in delivering results with innovative approaches in marketing and customer engagement. - Proven Track record in providing analysis, strategic direction and specific business recommendations to drive business results. - Advanced Experience in the digital and social marketing. - Advanced Experience at driving and delivering hyper growth in mobile app based consumer acquisition and retention strategies.

o Event Management – From planning to execution, handling the National and international exhibitions, events, conference and summits such as World Steel Summit, Steel Conclave, launch of SAIL Jagdishpur Steel Plant in Sultanpur, Lucknow, Visit of H.E. Governor of Virginia, USA at SAIL, many VIP events where Hon’ble President of India / Hon’ble Prime Minister of India were the chief guests.

o End to End Communication Solutions- Developing/ conceptualizing, coordinating and editing various external and internal communication materials such as Corporate magazines, Calendar, Posters, Brochures, Newsletters, Website, Press Material and other publicity requirements.

Scripting for corporate films and drafting of editorials also undertaken.

o Ad Design and Content Creation – Handling SAIL advertising designs running globally for the outdoor advertising.

o Sponsorships and Negotiations – Sponsorship, branding, negotiations with vendors and organizers

o Media Management – handling the media, public relations, image management, and crisis communication.

o Inter-Ministry Liaison – Key contact person for high priority Ministry assignments and events.

Key Contributions and Achievements till date:

Appreciation letter from the Executive Director (Corporate Planning) who was heading the year long activities of the Golden Jubilee Celebrations of SAIL in the year 2008-2009 for handling most of the communication activities.

The Department got awarded as the Best Department especially because of the contribution in the year long activities of Golden Jubilee celebrations in the year 2008-09.

Handled and managed all activities envisaged for the Golden Jubilee Activities.

Planning, strategizing & negotiating Gold Coins buying & handling distribution across 1.25 lakh employees of SAIL worth more than Rs.162 Cr (INR 16.2 Billion).

Letter of Appreciation from Chief Vigilance Officer-SAIL (Mr. C.B. Paliwal-I.A.S.) for successfully organizing and managing ‘’The World Anti-Corruption Day-2011” on behalf of Chief Vigilance Commission (CVC).

Organized the Foundation Stone Laying Ceremony for Modernisation and Expansion Plan of Salem Steel Plant (Guests included Hon’ble Prime Minister of India Dr. Manmohan Singh, UPA chief- Mrs. Sonia Gandhi and many other Senior Bureaucrats.

46th Annual World Steel Conference- Represented my organization i.e. SAIL in hosting the international conference and handled all planning, strategy and negotiations with the event management company M/s Wizcraft.

Managed SAIL Brand as the Presenting Partner and as the brand manager for the FIH Hockey World Cup -2010 where India was the host country.

Managed SAIL brand at the Commonwealth Youth Games-2008 held in Pune.

Tendering and Printing of Ministry of Steel Annual Report, Compendium, UPA achievements advertisements, etc.

Planning and execution of Foundation Stone laying ceremonies of SAIL’s Steel Plant Units at Mandi (HP) , Gonda (UP), Bahraich(UP), Jhansi(UP), Parsapur(UP),etc.

Presentation of SAIL’s corporate film to the Governor of Virginia his Excellency Mr. Robert Fennell during his visit to SAIL office.

Managing SAIL Annual Day on 24th January each year since 2009.

Developing and implementing communication initiatives on sustainability and CSR at pan-India level.

Genesis Creations

Worked as Head-Marketing M.I.C.E & Events at Genesis Creations for 5 years.

Conceptualized & organized launch of Yamaha Gladiator, Yamaha R1, Yamaha MT 01

Handled clients like UTI Mutual Funds, Big Fm, YAMAHA MOTOR INDIA, UB GROUP (Kingfisher Premium, Sandpiper), Ray Ban, Prateek Buildtech (Real Estate)

Handled Asia’s Biggest Rock Competition Yamaha Roxx in Asian Beat (All India)

Organized Concert For Famous Pakistani Pop Band JAL, Bombay Rockers, etc.

Organized BTL activities for Sandpiper Flirtathon Campaign followed by Concert with Apache Indian

Organized shows for world renowned artistes like SIVAMANI, Sonu Nigam, Kailash Kher, Euphoria, Apache Indian, Gauhar Khan, Mini Mathur, Akriti Kakkar, Vishal - Shekhar, One Flesh (UK-based Rock band).

Yamaha Roxx concerts ( All over India, 12 cities)

Conceptualized creatives as well copywriting for YAMAHA ROXX as well as conceptualized and co-designed the website www.yamaha-roxx.com (Temporary – Microsite)

Three D Entertainment

Designed the setup for “ Jhalak Dikhla Ja” a Reality show for Sony Entertainment

Launch of Mann Mein Hai Vishwaas(TV series on Sony Entertainment Channel)

“L’Oreal Elite look of the Year-06” for Zoom Entertainment Channel in 4 cities (Delhi, Mumbai, Bangalore, Kolkata)

Colwell and Salmon Communications India (P) Ltd (Dalmia Group)

Worked as Customer Contact Officer in the year 2005

Interaction with the United Kingdom based customers for selling ‘3 mobile network’ in UK for a dealer called as ‘Choose-3’.

Was amongst the top 3 performers throughout the tenure at C&S.

Nishant Verma Photography:

Freelance Photographer by hobby.

Nominated for ‘National Geographic Moments Award -2010’

Nominated for ‘A Day in the life of India’ Campaign – an initiative by The Times of India

Nominated for Eventful Photography Awards –Organized by Propaganda Media and Entertainment

Interviews published in leading news dailies and websites in India.

Work Published in various International and National publications: o International Masters of Photography Vol. 1 in USA and Canada o Blue Hour anthology, USA o Official Photographer – Baja Rally 2.0, Baja California, Mexico o National Geographic Magazine, June – July edition o The Delhi City Magazine o Israel journal - Yaffit Shazo o Calendar shoot for French company ‘Septodont’ for the year-2012. o Calendar shoot for ‘Steel Authority of India Limited (SAIL)’ for the year - 2014. o Ashleigh Hamilton Shoot, Hollywood, Los Angeles, USA o Official Photographer for various Artists/Pakistani bands in India– Jal (Pakistan), Farhan Saeed

(Pakistan), Guns n’ Roses concert (Gurgaon), Arijit Singh & Atif Aslam Concert (Gurgaon).

Countries Traveled : USA (B1/B2 visa valid till 2024), Mexico, UAE, Nepal

Weblinks : http://www.nishantvermaphotography.com

Facebook : https://www.facebook.com/nishantvermaphoto

Extra Curricular Achievements

Academic proficiency awards at school

Played for Delhi Under-16 National Cricket team - DDCA

School Sports and House Captain

Proactive member of the School Debating Club

Best painting at school level – Somerville School (printed on the cover page of Blossoms - Annual school magazine)

Won Best Presentation Award on company’s brand strategy at Three D Entertainment

Academic Qualification

Post Graduate Diploma in Advertising and Public Relations from the Indian Institute of Mass Communication, New Delhi

B.Sc (H) Zoology, S.G.T.B. KHALSA College, University of Delhi, India

HSC from AVB Public School, New Delhi, India

Session on Marketing Insight – with Mr. Deepak C. Jain (DEAN- Kellog School of Management, Evanston, IL, USA)

Interests Photography

Traveling

Sports

Music

Extreme Adventures

Mountaineering

Trekking

Personal Information

Gender: Male Permanent Address: B-301,Plot-11, Munirka Appts., Sector-9, Dwarka, New Delhi-110075 Mobile: +91-9911579996 E-mail: nishantverma@aol.in, in.verma@gmail.com Date of Birth: July 6th, 1983 Languages Known: English & Hindi Marital Status: Single