Investor PresentationMarch 2013

The Daily Hundred gives away $200 cash everyday to loyal customers who share

the best photos!

Our users pay nothing!

Ready to learn more?

The Daily HundredWelcome

The Daily Hundred has developed an innovative social media and mobile-based marketing platform that harnesses the power of word-of-mouth advertising. The Daily Hundred’s mission is to change the DNA of modern day marketing tactics and platforms by giving customers a powerful voice.

Our core technologies include a contest hosting platform and social ranking algorithms; we offer and manage daily, location specific challenges for businesses to advertise; additionally, we offer enterprise level licensing opportunities utilizing our platform.

Our revenue is derived from usage and licensing fees. Usage fees consist of service charges to our clients who offer promotions through our local Daily Hundred mobile platform. Licensing fees consist of charges to use our platform under our client’s name and hold promotions independently of our named site.

Our iOS beta program in Gainesville, Florida ran from 08/20/12–12/10/12 and we had 5,700+ downloads from the Apple app store, more than 2, 500+ submissions, and over 40,000+ votes.

Our target market is projected to control more than 30% of global advertising spending by 2014 with more than $50 billion dollars being spent on marketing efforts mobile and online. We anticipate our disruptive and proprietary technology will not only capture a significant portion of that market, but also induce even higher spending in the market we are redefining.

The Daily HundredExecutive Summary

Companies of all sizes today are running photo contests to engage directly with their customers. Unfortunately even the biggest companies are just hacking together existing social media tools like Instagram, Twitter and Facebook to run these contests.

Current offer ings are not p r o d u c i n g c o n s i s t e n t o r controlled results.

Customers today no longer think that a receiving a free small drink after 10 full priced purchases is a good reward for their loyalty.

Companies spend a majority of their marketing budget on the medium instead of the actual customer. Businesses of all sizes need to rethink this model or risk losing customers.

It is no secret that the world is going mobile and the traditional banner ad model does not translate to mobile devices.

In order to reach consumers on mobile devices, businesses need to look beyond traditional advertising methods and adopt more engaging models like The Daily Hundred.

Daily Deals

The Problems

Small business owners have resorted to running daily deals in order to attract new customers.

This model does not work and s m a l l b u s i n e s s o w n e r s throughout the country have lost large amounts of capital and customers by running campaigns through Groupon and LivingSocial.

Mobile Ads

Brand Loyalty

Photo Contests

Important Fact!10% of all media is currently consumed on a mobile device, but only 1% of total ad spend is allocated to mobile. Currently, 25% of global ad spend is allocated to print despite the fact that only 7% of all media is consumed through the medium.

The Solution

MaintainTotal

Control

Reach Customers

GatherDetailed

Analytics

Photo Contest Platform

discover TopInfluencers

View TotalReach of Campaign

rewardthe rightcustomerbehavior

Set all contest

variables

Moderate &Own AllPhotos

Run ExcitingContests

The most cost effective & powerful Advertising Platform

The Daily Hundred provides business owners with an innovative advertising platform, which turns their customers into an extension of their marketing teams. Businesses run fun photo contests, using our platform, where customers compete to see who can receive the

most votes. In essence, customers are excited to promote the business running the contest. a win-win-win scenario for everyone!

The contest ends and at least two users win the $100 prizes

On contest day dozens of users interact with the business and take awesome photos

Contest ProcessThe Business Comes Up w i t h a n a w e s o m e contest idea

We work with the business to create all contest material

Both the business & Daily hundred promote contest prior to start date

Users then share their photos with friends via Social media, text and word of mouth

The incredibly happy winners tell all of their friends a b o u t t h e b u s i n e s s a n d contest

T h e b u s i n e s s r e c e i v e s detailed analytics and all of the photos

of consumers are influenced by display ads on mobile devices

36%of consumers are influenced by

ads on social networks

33%

Display Ads on Mobile Devices

Ads on SocialNetworks

46%of consumers are influenced by

ads in newspapers

Ads inNewspapers

Why it worksHow are customers influenced?

47%of consumers are influenced by

ads on television

Ads onTelevision

92%of consumers are influenced by recommendations from people

they know

Word Of MouthAdvertising

Once a user has entered a Daily Hundred contest it is in their best interest to share their submission with as many people in their network as possible. For the business sponsoring the contest this means that their advertising dollars will be more than twice as effective in terms of influencing the consumers to purchase their respective product or service.

Power of Word of Mouth

The Impact of SharingWhat happens during a Daily Hundred Contest?After submitting a photo in the contest, users share their respective

photo on Facebook, Twitter, Text Message and word of mouth.

User Shares Photo1 Photo

650 c

on

nec

tion

s

Assume 35% of connections see photo and 4% of them reshare

2,070 TotalImpressions

35% of these connections

see photo

29,000 TotalImpressions

22 PhotoSubmissions

65% of Users Share

CPM Rateof $10.35

Average Contest

Average CPM rate $7-$15

Two Products

Daily Hundredmobile app

Run daily contests in select local markets

Contest is universally accessible on all smartphones

Receive access to all photos submitted

Receive access to detailed contest analytics

$300 (min) per contest

Private Label Platform

For Enterprise CustomersFor SMB Customers

Run daily contests in unlimited markets

Ability to fully customize and brand app

Access to detailed, comprehensive analytics for all contests and users

Identify and connect with top influencers participating in contests

All features from Daily Hundred App

Pricing varies

The Daily Hundred App

The following screens reflect the newest version of our mobile app, which will be released within the next month. This version will be compatible with all Android and iOS devices. The design is responsive, which means that the user experience on an iPad, desktop, Android or

iPhone will be consistent.

Enterprise Product

Larger National Businesses, such as Nike can license our contest platform technology in order to have their very own version of The Daily Hundred App. This provides businesses with a permanent customer engagement platform where they can run real time, location specific marketing campaigns.

Client PortalOur robust client portal allows marketing teams to seamlessly Create, Manage and analyze Daily Hundred contests on their laptops, tablets or smartphones.

Key Figures

112 5,500CONTESTS DOWNLOADS

2,500PHOTOS

28,000VOTES

50 5-star ratings

in apple app store

$22,400Paid to winners

In 3 months with just an iPhone appwe have accomplished the following in

Gainesville, Florida:

Frequency of UseCompared to the Lifestyle Category Averages as

stated by Flurry Analytics.

User Engagement

1.7 sessions/day

Daily Sessions

Lifestyle App Average

Daily Hundred

2.1sessions/day

weekly Sessions

1.8 sessions/week

3.8 sessions/week

Monthly Sessions

2.4 sessions/month

5.5 sessions/month

36%of all people own a smartphone

percent withSmartphones

33%of the 45,000 smartphone

owners in Gainesville, own an iPhone

Percent withiPhones

Market Penetration

The Daily Hundred’s success in beta market of Gainesville, FL

34%of the total addressable market

has downloaded the app

Percent of TAMcaptured in 3 MO.

Gainesville Population

125,000

TAM inGainesville

14,850

Industry Outlook

United states mobile search and display ad spending was up 220 percent in 2012!

0

10

20

30

40

2010 2011 2012 2013 2014 2015 2016

Mobile Ad Spending WorldwideSource: eMarketer, Dec. 2012

$2.34$4.08

$8.41

$13.58

$20.30

$28.45

$36.87Ad Spend per media

Time Spentper media

2011 U.S. Ad Spending vs. Consumer Time Spent per Media

Source: Mary Meeker (KPCB), eMarketer, IAB

mobile

Users Love Us!

Success Story

Drag & drop your image here

35%

Gator Domino’s Approached The Daily Hundred and asked us to help them increase their Facebook Engagement. Specifically, they wanted to increase both their “Likes” and number of people talking about them.

The Problem

The Results

Increase inlikes

1,533%Increase in people talking

about Gator Domino’s

87Facebook

wall posts

50Photo

submissions

3,071Page views in The

Daily hundred app

550Votes castin the app

Success Story part 2

Drag & drop your image here

18%

After our initial success with domino’s, they wanted to run another challenge right away to see how quickly we could translate those results into sales!

The Problem

The Results

Increase insales

250orders from daily 100 users

to Gator Domino’s

25%new gator

dominos customers

55Photo

submissions

3,758Page views in The

Daily hundred app

775Votes castin the app

Executive Team

Nick Haase is the founder and CEO of The Daily Hundred. An online enthusiast, diehard Dallas Cowboys fan and part-time chef, Nick has always held a wide variety of interests and passions. Nick graduated in 3.5 years from Emory University in 2010 with a background in Finance, Political Science and Economics. This concept, The Daily Hundred, is one that has been with him for years and has been the impetus for his professional undertakings. Nick has worked in private equity, and is also a successful medical device sales representative. An accomplished leader with a reputation of working well under pressure, Nick is enthusiastic about The Daily Hundred and the impact it can have on the business community.

Nick Haase Chief Executive officer

Maxwell Finn is a founder and COO of The Daily Hundred. He has been involved in 5 start-ups in various industries. He was a dean’s list student at Babson College (3.65 cumulative GPA, 4.0 concentration GPA) concentrating in entrepreneurship and strategic management. Maxwell is a Beta Gamma Sigma member, the international business honor society as he was in the top 10% of his class. Max has worked as an analyst in the commercial real estate industry where he ran complex proprietary algorithms to develop risk assessments and business intelligence for companies such as GE Capital Real Estate, Colony Capital, CB Richard Ellis, KPMG and W.P. Carey.

Max Finn Chief Operating officer

Vahid has over 20 years of technology management and team building experience including a detailed working knowledge of Information Technologies, Software Development, and the Internet & eBusiness industry. For most of his diverse career he has focused on complex and emerging technologies including specialties in architecture, strategies, competitive landscape, IT infrastructure, datacenters, operations, product and developmental methodologies, security, standards and future technology direction. He has served as CTO and Chief Architect for such companies as Sungevity, Snapdragon Medical, Stockback.com, Pawnbroker.com and Lockheed Martin. Salami earned his master’s degree in Computer and Software Engineering from Widener University and bachelor’s degree in Electrical Engineering from Youngstown State University, Ohio.

Vahid Salami Chief Technology Officer

Mike Mojarrad is the Director of Technology at Stanford University Medical Center where he is responsible for solution conception, vendor selection, and development of success metrics as well as driving implementation and delivery of both applications and infrastructure. Mike has over 10 years of progressive IT strategic leadership in the healthcare industry, as well as 18 years of experience in software, data and solutions architecture. Mike’s IT background includes success in a series of systems development, consulting, reengineering, and conversion assignments, as well as proven account management with business relationships lasting 6 months to 10 years. As a business technology consultant Mike has worked with Fortune 100 companies, such as Intel and GE. Mike received his MBA from New Mexico Highlands University and his BA in computer science from Towson State University.

Mike Mojarrad VP of data Technology

Our ClientsDomino’s Susan G. Komen United Way

Mazda Life in Color Willy’s

$0

$17,500.00

$35,000.00

$52,500.00

$70,000.00

March April May June July August September October November December

Daily Hundred App monthly RevenueEnteprise Monthly RevenueTotal Monthly Revenue

2013 Revenue

Price Per Contest

$300Revenue per City

$9,000# of cities in December 2013

5Enterprise Price

$2,500# of Enterprise customers in

December 2013

8

Assumptions

The Technology

big Data

Users SMBRelational Database

MicroMarketingInfluencer Recognition

Daily Hundred Mobile App

Daily Hundred Enterprise App

Large BusinessesLarge Businesses

Interacting through client portal

Interacting through mobile app

• All aspects of platform, both front-end and back-end, are designed and developed to create an intuitive User Experience and powerful micro-marketing product (hyper local vs nation wide).

• Innovative mobile application that is designed and built by fusing together a custom web browser, native 3rd party custom code, and common user experience (HTML5/Java) code base that maximizes the reuse of technology.

• The code base and components are developed to ensure the Same UI for mobile (iPhone or Android), tablets, and desktops.

• Innovative micro-marketing/sales engine that bring together sellers and buyers within a targeted geographical area. 

• The technology identifies and helps businesses connect with local market influencers. This is made possible by our ability to gather and filter "big data" analytics quickly, which provides our customers with valuable real time business intelligence.

The Technology

Social InfluencerBusinesses can use the Social Influencer Marketplace to find and reach out to an influential person who is already part of the targeted demographic. They can then pay this person to become an extension of their marketing team and promote the company in a natural way to their network.

Future Products

prettygirls at

UF

TV Ads Ads on social

networksAds on mobile

devices

47% Trusted 36% Trusted 33% Trusted

92% Trusted

The Social Influencer MarketplaceBringing the Google AdSense model to Social

Media Influencers across the country.

The Influencer Score

daily Hundredscore generator

Social Media StatsDaily Hundred stats

65

•Number of contests entered•Number of contests won•Number of top 3 finishes•Number of votes received•Total number of shares•Number of consecutive wins

•Number of Facebook Friends•Number of Twitter Followers•Average number of likes/shares on Facebook posts•Average number of retweets/favorites on Tweets

This score takes into account the geography and type of contests entered (men’s retailer, fast food, etc.) This means that the score is fluid and changes based on the industry and location of the company looking at the influencer. This is something that current social ranking platforms do not take into account.

social influencer marketplaceSee how to Social Influencer Marketplace will work.

List of a

ll influ

enc

ers

Business is able to connect with influencer and run a real time local marketing

campaign or product demo.

The influencer is able to effectively spread the

business’s marketing message in a more

natural and personal way.

Business

Wa

nts

to

fin

d

Influencer

with the following attributes:

•Influence score of 60•18-24 yr. old male living in Gainesville•Influential about sports •College student and member of greek life

Influencer’s Connections

xxx

xx

Automated bidding system

sets influencer price

Platform Evolution and SupportWith your investor dollars, we can build a team more than equipped to develop and improve upon our technologies and maintain our first-to-market advantage. Our greatest competition is ourselves: with proper resources in place, the sky is the limit.

Investment Timeline

Full Mobile Platform

Client Back-end platform beta

release

April 2013 July 2013 September 2013

Social Influencer Marketplace Beta

release

Social Influencer Marketplace Wide

Release

May 2013

Current Products

Future Products

Added features such as video

submissions

August 2013

Investment Opportunity

Amount Raised So Far

$200,000Raised through Convertible Debt Note with 20% discount and 8% annual interest rate.

Investments came from 3 different angel investors,

each investing $50,000.

We are looking to raise

$1,500,000Through an equity offering.

Valuation and other terms to be discussed in follow-up

meeting.

Take the opportunity to invest in the future of advertising - Identifying and connecting brands with local, targeted influencers.

Address1501 2nd AvenueTampa, Florida 33605

Facebookfacebook.com/DailyHundred

TwitterTwitter.com/thedaily100

Contactmax@dailyhundred.comdailyhundred.com

We look forward to continuing the conversation!

Contact Us