DANDY COMPANY LIMITED Quality products…to consumers

Better service…to customers

Dandy Company Limited is one of the most respected names in Qatar’s dairy industry. Manufacturers of some of the most recognized and accepted food brands in the region – including yoghurt, laban sharab (yoghurt-based drink), laban airan, fresh juices and a range of ice creams

Our Vision:

Making dandy ice cream a leading brand in GCC market by 2022

Dandy is a regional pioneer in modern dairy manufacturing since 1973, following industry’s best practices and taking care of health and hygiene at each stage of its production.

Tier 1. Focusing on KSA market.

Key attributes :• Largest , Scattered • Huge Potential.• Keenly focused on a five-year plan for regional

expansion.

No single manufacturer is seen as leader in KSA market or GCC• In recent past IGLOO has focused on London Dairy, hence losing market

share.• Regional manufacturer like SADAFCO and AL MAL, FADECO in Western

Province, Central Province and Eastern Province respectively considered as big player by virtue of present in large markets by region.

• SADAFCO – Jeddah based, use reconstituted milk.

( no issue of fresh milk controversy)• SADAFCO enjoying more than 50% of market share• Use of powder milk is a positive factor,

current price level• High Margins

Scope:

Strength:DANDY has a product range:• Good Mix of range to address market need• Good Quality product acceptable to masses ( target customers)

• Good Packaging design, ( some improvement required)

• Good Distribution Strength ( Numerical Distribution)

• Good Understanding of market ( Legal matters, organizational set up)

• Good distribution set up (ARZAK)

Category Definition.• Fun loving category: Consumers are looking for fun

and enjoyment from their ice cream consumption to indulge and create personal space

• Customer loyalty : low in ranking(Dandy has a range of ice creams)

• Consumer wants to try: new flavors - Ice cream consumption will continue to be driven by the fun & enjoyment trend.

ICE CREAM INSIGHTS AND CONSUMER PERCEPTIONS:

• 3 TRENDS IMPACTING THE GCC MARKET

1. Consumer age bracket not defines

2. Caters to all age group(kids, adults, old age)

3. Women marginally over-consume Ice Cream compared to men

Reasonably good range is available in DANDY brand ….. If possible… Sandwich,

cherry flavor stick.

Continues to reinvest back into the business to grow its presence across the GCC region • Name: DANDY – entire GCC is not to critical about Arabic names, like

: AL Marai, AL marouj, Al maha – Igloo, Kwality, SADAFCO, Fadeco • No issue of using reconstituted milk, SADAFCO is the biggest example.• No single player can be seen as an industry leader or market leader• Localized players SADAFCO in western province, Fadeco in E.P . this is

primarily due to focus

New production lines• In a bid to cope with the rapid expansion needed to remain ahead

of increased competition, Dandy is continuously investing to facilitate more flexible distribution capabilities and grow its customer base.

• Consumer engagement is the key for growth and sustainability• By introducing new variants on various occasions or festival like Eid

and other designated days.

Cosmetizing the present standards for the growth• Cold chain strengthening… Factory to end point.

• Training of sales staff … on regular feature... would be consider as

investment to the business

• Quality control: strict control on recipe

• Quality variation should be minimum.

Add on Values• Next level is premium segment• Parlors… Saudi market is a best place for Parlors, will get awesome results.

KSA DEMOGRAPHICS

Population of the regions of Saudi Arabia

Targeted Milestones

GCC POP 1.2 Total population and percentage of nationals and foreign nationals in GCC countries

(national statistics, 2010-2016)

Country date/ period Total population date/ period Nationals Foreign nationals % in total population Nationals Foreign nationals

Bahrain (1) mid-2014 1,314,562 mid-2014 630,744 683,818 48.0 52.0

Kuwait (2) 31 March 2016 4,294,171 31 March 2016 1,316,147 2,978,024 30.6 69.4

Oman (3) 20 April 2016 4,419,193 20 April 2016 2,412,624 2,006,569 54.6 45.4

Qatar (4) April 2015 2,404,776 April 2010 243,019 2,161,757 10.1 89.9

Saudi Arabia (5) mid-2014 30,770,375 mid-2014 20,702,536 10,067,839 67.3 32.7

United Arab Emirates (6) mid-2010 8,264,070 mid-2010 947,997 7,316,073 11.5 88.5

Total* 51,467,147 26,253,067 25,214,080 51.0 49.0

GCC POP 2.1. National and foreign national populations aged 15 and above by sex, and sex ratios in GCC countries (national statistics, 2010-2015)

Nationals Foreign nationals Total population

Country date/ period sex numbersmen per 100

women numbersmen per 100

women numbersmen per 100

women

Bahrain (1) Mid-2014 males 217,760103 450,788 273 668,548 178

females 211,529 164,898 376,427

Kuwait (2) December 2015 males 400,62292 1,759,012 228 2,159,634 179

females 433,239 772,666 1,205,905

Oman(3) Mid-2015 males 757,980 101 1,453,720 539 2,211,700 217

females 749,311 269,477 1,018,788

Qatar (4) September 2015 males 93,88696 1,580,985 458 1,674,871 378

females 97,779 344,953 442,732

Saudi Arabia (5) November 2015 males 6,930,63198 6,136,833 257 13,067,464 138

females 7,065,469 2,384,591 9,450,060

United Arab Emirates* (6) mid-2010 males 293,981 100

5,076,366420

5,370,347357

females 293,571 1,209,178 1,502,749

GCC Total** males 8,694,860 98 16,457,704 320 25,152,564 180

females 8,850,898 5,145,763 13,996,661

The Ice Cream market in Saudi Arabia will register high growth in value terms during 2014-2019

The Ice Cream market in Saudi Arabia grew at a CAGR of 6.8% in US$ terms during 2009-2014 and is forecast to register growth at a CAGR of 7.2% during 2014-2019. Off-trade consumption will grow at a higher rate in value terms at a CAGR of 7.8% compared to 6.4% CAGR for on-trade consumption during 2014-2019. The volume consumption of Ice Cream products is forecast to grow from 95.2 Kg million in 2014 to 126.4 Kg million in 2019 to register growth at a CAGR of 5.8% during 2014-2019.

ICE CREAM INSIGHTS AND CONSUMER PERCEPTIONS: IMPACTING THE GCC MARKET

ALL THE BEST

Thanks alot for your valuable time..