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DU Ad Platform
DAP
Contents
Overview
Why choose DAP?
Reference
How to use DAP
1 Overview
Media
& traffi
c
DAP
Adver
tiser
s
Audience
• 300 million MAU• Over 200 countries
• 600+ developers• 1.5 billion daily ad requests• Nearly 100,000 peak value
requests per second
• ~100 R&D professionals• 2 years of R&D and improvement• 7 global IDC nodes, large-scale
deployment• Peak selection algorithm to ensure
maximum revenue for developers
• 50 qualified advertisement resources• 100,000 qualified ad sources, with support for
CPM, CPC and CPA models• Top notch business development team
A World-Class Mobile Ad PlatformThe DU Ad Platform website can be found at: https://ad.duapps.com
Baidu Browser
Over 1.6 billion users, covering more than 200 countries worldwide.
DU Battery SaverDU Speed Booster Baidu Browser MoboMarket SimejiES File Explorer
7 Local Offices
Brazil, India, Indonesia, Thailand, Egypt, Japan and the U.S.
DAP leverages the world’s top app matrix
6 Super Apps
The DU Ad Platform website can be found at: https://ad.duapps.com
2 Why choose DAP?
DAPLow cost of integration
High monetization efficiency
Leading technology
Global localized services
Flexible advertisement
options
A unique “Turnkey Solution”The DU Ad Platform website can be found at: https://ad.duapps.com
High Quality Ad SourcesOver 50 ad channels globally and millions of offline orders fulfilled, including premium direct customers and ad requests from the DU Apps series of products.
Peak Selection AlgorithmBids are precisely ordered according to product, country, users, time and many other factors in order to provide the best inventories.
Price/Fill ControlControl filling to obtain superior eCPM ads. Make timely filling adjustments duringeCPM fluctuations in the channel to maintain peak revenue.
Time Limit ProtectionWe provide the highest-value and fastest advertising services, which can be based on users’ time for an ad placement.
High Monetization EfficiencyThe DU Ad Platform website can be found at: https://ad.duapps.com
Multiple integration methods
S D K , S 2 S A P I , O n l i n e A P I , O ffl i n e A P I
Peak Selection Algorithm
High Quality Ad Sources
&
Diversified Income
The DU Ad Platform website can be found at: https://ad.duapps.com
Leading technology: User behavior modeling, sophisticated device targetingThe DU Ad Platform website can be found at: https://ad.duapps.com
We can target by device, OS, age, interests, location and more.
Our classification system includes over 3,000 unique interest tags.
Interest-basedTargeting
Device Targeting
Composite Targeting
Audience Targeting
Operating system
Network Mode
Brand & Model
Price
Gender / Age
Students / white-collar
Single / Married
Pet / Parenting
Female/ 30+
White-collar/
Likes travelling & gourmet
Travelling
Media & Social
Gourmet
Literature & art
ADs +
Operating system(Android 5.0+)
Package size 100M
Online marketplacesMostly in the cosmetics
spaceRegional limitation
We send the most relevant ads to the right users, for the best results.
DAP has deployed 7 global nodes covering the US, Singapore, Hong Kong, Japan, Brazil, the Middle East and Europe. These nodes provide cloud service to 80% of mainstream overseas Internet users. In addition, DAP has developed an optimization system based on pre-detection technology and cloud acceleration technology.
Leading technology: Global IDC node deploymentThe DU Ad Platform website can be found at: https://ad.duapps.com
Native ads Offerwall ads Interstitial ads
Flexible Advertisement Options
Flexible Advertisem
ent Options
Our core offering is native advertisements. We also support offer walls, banners, and other ad formats in order to give developers more choices.
The DU Ad Platform website can be found at: https://ad.duapps.com
No burden: Multiple types of customized SDKs, advanced compression technology, ultra-small 100KB packages, and minimal data traffic for ad delivery.
Convenient: Simple API design, integrated through a single interface. Unhindered caching and smart reading, as well as one-stop data analysis.
Secure: With only the most basic permissions, there are no user privacy concerns and no effect on product upgrades.
Low Cost Integration
Facebook Google Applovin Inmobi DU Ad Platform
SDK Size 230KB 6.5M 210K 582KB 100KB
Google Play Services Not required Required Required Not required Not required
Global Fill Rate Moderate High Low Low High
The DU Ad Platform website can be found at: https://ad.duapps.com
Local Operations Teams Worldwide 1:1 Professional Service and Guidance
Overseas offices in: Brazil, India, Indonesia, Thailand, Egypt, Japan and the U.S.
The scale of each overseas team: 20-30 people, with local employees accounting for over 90%.
If there are any problems in the monetization process, we provide 1-on-1 professional guidance.
Global localized servicesThe DU Ad Platform website can be found at: https://ad.duapps.com
3 Reference
1/1 1/3 1/5 1/7 1/91/11
1/131/15
1/171/19
1/211/23
1/251/27
1/291/31 2/2 2/4 2/6 2/8
2/102/12
2/142/16
2/182/20
2/222/24
2/262/28
Reference
DAP revenue stream
Individual channel monetization
140%
Post-integration results for a third-party developerUtility apps for overseas
Total revenue growth
The DU Ad Platform website can be found at: https://ad.duapps.com
4 How to use DAP
How to use DAP
Register and Log in: ad.duapps.com
Embed the SDK
Set up Apps, Pass Platform
Review
Receive Ads, Earn Revenue
The DU Ad Platform website can be found at: https://ad.duapps.com
In 2016, DU Ad Platform is pleased to announce…
The “DU+ Plan” For developers: your revenues from DAP are 100%
yours. Plus exclusive advertising resources and professional guidance.
Thank You
ad.duapps.com