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Datacenter Desktop Remote Desktop Service & VDI

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Trend: Smart Office? Mobile Office?

COOL~!

Windows Optimized Desktop4/12/2011 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.2Cool~ ?500 VDI 105 VDI 4 2 VDI SI , , TCO : PC Vs. VDITCO : PC Vs. VDI

PC < VDI

=> Productivity

TCO : PC Vs. VDI ?Back to the Basic !

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Client Computing ChoicesEssential Points to Land:Complexity of OS migration, specifically in the context of Windows XP Windows 7

Windows 7 is an Inflection Point: Customers are using it to think broadly about their client computing environment

They now have a wide range of choices: trends in business (tightening budgets, mobility) and technology (virtualization, cloud services,) are generating questions about how best to decide

Dont make a decision on OS migration alone: You need a full desktop strategyStoryline:Customers have been on Windows XP for nearly 10 years. In that decade, many things have changed both in business and technology. Windows 7 is a catalyst that is causing customers to reconsider their client computing environment through the lens of making people productive wherever they are -- while managing cost. Half of IT Pros are looking to deploy Windows 7 (Citibank), and two-thirds of firms expect to migrate to Windows 7 at some point (Forrester: Windows 7 Commercial Adoption Outlook). They have lots of questions about how to achieve this, like:How do I manage costs?

According to IDC, the TCO of desktops can range widely, anywhere from $230 to $1320 per PC annually. Where organizations end up within this range depends on many factors, which we will discuss later in the presentation.Should employees bring their own PCs to work?

Organizations are at risk of losing their brightest and most ambitious young employees if they cannot provide the computing environment the digital native generation is accustomed to. Although the present economic climate has shifted the balance of power in recruiting, this is temporary: the war for talent will persist. Some companies have responded to this war by piloting Bring Your own PC programs, which give workers more choice in what PC they use. This means IT departments focus more on access, security and data protection. This trend obviously has ramifications on TCO.

Do I expand use of cloud services?Forrester believes that the increased availability and capabilities of all kinds of cloud services: from Web-based offerings to Software as a Service to Infrastructure as a service will be a game-changing, disruptive shift for some enterprise clients (Market Overview of Current Cloud Service Providers from Global IT providers-June 2009). The expansion of cloud services presents an opportunity for organizations to consider how best to leverage their existing investments and where to put new ones.Should I use Rich clients or thin clients?Lowering cost and improving manageability, security, and remote access drive interest in client virtualization (Forrester), and the choice between rich clients or thin clients often accompanies the choice about what kind of desktop virtualization organizations use.

How do I keep my data safe and my applications secure?

The average loss due to computer security incidents was $234,244 in 2009 (CSI Security Survey 2009). However, theft of proprietary data from mobile devices was far higher: According to the CSI/FBI Computer Crime & Security Survey theft of proprietary data from mobile devices tallied to $2.3M, while theft of customer data from mobile devices came to $2.2M. Given this, its no surprise that more than half of the respondents in MSFT research told us they need help protecting corporate data on laptops.How do I keep mobile users productive?

The number of mobile workers overall will increase to more than 30 percent by 2011 (IDC), and 68% of the companies we surveyed struggle with the inability to manage PCs when those are not physically connected to the corporate network. Much of this difficulty is due to the complex and time-consuming methods of connecting to corporate networks when away from the office. This presents a huge challenge not only for end user productivity but also for security and data protection. How can I take advantage of virtualization?The client virtualization trend has swept many industries over the past 2-3 years, leading many IT decision makers with questions about how they can benefit from the potential of virtualizing applications or full desktops. However, with the buzz around virtualization reaching a fever pitch, analysts, such as Natalie Lambert of Forrester warn that many have misconceptions about exactly what benefits they can hope to achieve through virtualization. (Forrester: Know Your Facts: Understanding The Realities Of Desktop And Application Virtualization July 2009)Transition:

Although migrating to Windows 7 might be the issue that causes enterprises to question these things, CIOs and architects should not make a decision based on migration concerns alone, but instead think about the broader desktop strategy for their organization and for their users. All Relevant Data Points:Half of IT Pros are looking to deploy to Windows 7 (Citibank Survey)TCO$230-1320 per PC per year (IDC Core IO research 2007)Forrester: IT budgets will remain flat in the next year at 1% growth68% of Enterprises struggle managing PCs (Forrester)Security and ComplianceAverage loss due to security incidents was $234,244 in 2009 (CSI Security Survey 2009). 2009 saw huge jumps in financial fraud: from 12 percent in 2008 to nearly 20 percent Theft of proprietary data from mobile devices tallied to $2.3M, while theft of customer data from mobile devices came to $2.2M. The cost of the stolen mobile hardware itself was reported at $3.8 (Computer Security Institute/FBI Computer Crime & Security Survey-looking for latest version of this)56% of respondents in MSFT research say they need help protecting corporate data on laptopsConsumerization: You lose your most ambitious employees if you cannot provide them enough computing power (anecdote of people turning down jobs bc of computing environment)

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? ? Windows Windows Windows / ? , / ? , ? Client Computing ChoicesEssential Points to Land:Complexity of OS migration, specifically in the context of Windows XP Windows 7

Windows 7 is an Inflection Point: Customers are using it to think broadly about their client computing environment

They now have a wide range of choices: trends in business (tightening budgets, mobility) and technology (virtualization, cloud services,) are generating questions about how best to decide

Dont make a decision on OS migration alone: You need a full desktop strategyStoryline:Customers have been on Windows XP for nearly 10 years. In that decade, many things have changed both in business and technology. Windows 7 is a catalyst that is causing customers to reconsider their client computing environment through the lens of making people productive wherever they are -- while managing cost. Half of IT Pros are looking to deploy Windows 7 (Citibank), and two-thirds of firms expect to migrate to Windows 7 at some point (Forrester: Windows 7 Commercial Adoption Outlook). They have lots of questions about how to achieve this, like:How do I manage costs?

According to IDC, the TCO of desktops can range widely, anywhere from $230 to $1320 per PC annually. Where organizations end up within this range depends on many factors, which we will discuss later in the presentation.Should employees bring their own PCs to work?

Organizations are at risk of losing their brightest and most ambitious young employees if they cannot provide the computing environment the digital native generation is accustomed to. Although the present economic climate has shifted the balance of power in recruiting, this is temporary: the war for talent will persist. Some companies have responded to this war by piloting Bring Your own PC programs, which give workers more choice in what PC they use. This means IT departments focus more on access, security and data protection. This trend obviously has ramifications on TCO.

Do I expand use of cloud services?Forrester believes that the increased availability and capabilities of all kinds of cloud services: from Web-based offerings to Software as a Service to Infrastructure as a service will be a game-changing, disruptive shift for some enterprise clients (Market Overview of Current Cloud Service Providers from Global IT providers-June 2009). The expansion of cloud services presents an opportunity for organizations to consider how best to leverage their existing investments and where to put new ones.Should I use Rich clients or thin clients?Lowering cost and improving manageability, security, and remote access drive interest in client virtualization (Forrester), and the choice between rich clients or thin clients often accompanies the choice about what kind of desktop virtualization organizations use.

How do I keep my data safe and my applications secure?

The average loss due to computer security incidents was $234,244 in 2009 (CSI Security Survey 2009). However, theft of proprietary data from mobile devices was far higher: According to the CSI/FBI Computer Crime & Security Survey theft of proprietary data from mobile devices tallied to $2.3M, while theft of customer data from mobile devices came to $2.2M. Given this, its no surprise that more than half of the respondents in MSFT research told us they need help protecting corporate data on laptops.How do I keep mobile users productive?

The number of mobile workers overall will increase to more than 30 percent by 2011 (IDC), and 68% of the companies we surveyed struggle with the inability to manage PCs when those are not physically connected to the corporate network. Much of this difficulty is due to the complex and time-consuming methods of connecting to corporate networks when away from the office. This presents a huge challenge not only for end user productivity but also for security and data protection. How can I take advantage of virtualization?The client virtualization trend has swept many industries over the past 2-3 years, leading many IT decision makers with questions about how they can benefit from the potential of virtualizing applications or full desktops. However, with the buzz around virtualization reaching a fever pitch, analysts, such as Natalie Lambert of Forrester warn that many have misconceptions about exactly what benefits they can hope to achieve through virtualization. (Forrester: Know Your Facts: Understanding The Realities Of Desktop And Application Virtualization July 2009)Transition:

Although migrating to Windows 7 might be the issue that causes enterprises to question these things, CIOs and architects should not make a decision based on migration concerns alone, but instead think about the broader desktop strategy for their organization and for their users. All Relevant Data Points:Half of IT Pros are looking to deploy to Windows 7 (Citibank Survey)TCO$230-1320 per PC per year (IDC Core IO research 2007)Forrester: IT budgets will remain flat in the next year at 1% growth68% of Enterprises struggle managing PCs (Forrester)Security and ComplianceAverage loss due to security incidents was $234,244 in 2009 (CSI Security Survey 2009). 2009 saw huge jumps in financial fraud: from 12 percent in 2008 to nearly 20 percent Theft of proprietary data from mobile devices tallied to $2.3M, while theft of customer data from mobile devices came to $2.2M. The cost of the stolen mobile hardware itself was reported at $3.8 (Computer Security Institute/FBI Computer Crime & Security Survey-looking for latest version of this)56% of respondents in MSFT research say they need help protecting corporate data on laptopsConsumerization: You lose your most ambitious employees if you cannot provide them enough computing power (anecdote of people turning down jobs bc of computing environment)

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? ? Vs. 14Virtual Desktop InfrastructureFull Client Desktops as Virtual Machines VM- Individual Client VMs

Operating System

Session VirtualizationSingle Server Desktop Shared via Sessions ( ) Single Server Desktop

Operating System

VDI /

Operating System

PC , ,

The Windows Optimized Desktop

Essential points to land:

We have a broad range of robust solutions

We have experience in the enterprise space

We have a vision for desktop optimization

Storyline:

The Windows Optimized Desktop value proposition becomes crystal clear when considering our range of options and robust possibilities: Microsoft has the best solutions for desktop to datacenter management across physical and virtual targets. Microsoft is unique among vendors for the ability to provide comprehensive management across physical and virtual, datacenter to desktop from a single console. The Windows Optimized Desktop makes it easy to connect your desktop strategy with your overall strategy for managing core infrastructure. At the base level is client infrastructure, including Windows 7, Internet Explorer, and MDOP. Windows Server infrastructure supports client features like branch cache and direct access and, through Hyper-V, supports VDI environments.This is all tied together with the desktop-to-datacenter and physical-virtual management tools of System Center and security of Forefront for your clients and your servers. Management tools like System Center and MDOP provide the security, access, and application optimization that are important to keep IT costs in check across locally deployed systems, systems and apps that are hosted on-prem in your data center.

Were even extending management into the cloud with solutions like System Center Online desktop manager. Microsoft can help you deliver the right desktop to the right person and drive desktop delivery, access, and maintenance with the tools in the Windows Optimized Desktop.

Transition:

We all know that in todays world, one size does not fit all users: Mobile and Office workers have different needs than contractors or task workers. The Windows Optimized Desktop is Microsofts vision for what desktop computing should be: it gives end users the flexibility they need to be productive anywhere, while providing IT the control they need to manage risk and keep costs in line. The Windows Optimized Desktop is the modern enterprise desktop experience for end users and IT administrators alike. (Introduce Vignettes as needed)

15 Microsoft VDI ?Microsoft VDI Partner TechnologyExtends the scale and flexibility of the Microsoft platformCitrixTilonQuestHPDellCiscoAppSenseVirtualizationDesktop DeliveryApplication DeliveryManagementUnifiedManagement forvirtual and physicalinfrastructureReduce Application Management costsDeliver rich, local-like Windows 7 experienceRobust and Efficient Hypervisor

Smart Phones

RemoteFXBroad device support Windows Win7 Windows USB Local-like experience / /Windows Aero & VDI , SBC

Thin Clients

Desktops

Laptops

Tablets

RemoteFX in Windows Server 2008 R2 SP1 leverages the power of virtualized graphic resources and advanced codecs to recreate the full fidelity of hardware-assisted graphics acceleration

Local-like Experience on a Virtual Desktop: Microsoft VDI provides a rich and responsive Windows 7 desktop experience including support for media-rich applications across VDI and sessions

Remote Desktop Protocol (RDP) enhanced by RemoteFX delivers a faster response to mouse clicks and scrolling as well as better video and audio synchronization

RemoteFX utilizes the power of a virtualized GPU on the server to deliver Windows Aero and full-fidelity content, such as Silverlight, Flash and 3D business apps, to connected devices

RemoteFX delivers a rich user experience to session based desktops as well

Broad device support: Microsoft VDI supports a broad range of access devices and local peripherals

Remote Desktop Services (RDS) and RemoteFX allow access to VDI from a broad range of devices (e.g., desktop, laptop, thin client, legacy PC, slate, smartphone)

RDS and RemoteFX also support a range of operating systems including non-Windows OS (e.g., Linux)

RemoteFX supports a broad range of peripherals with enhanced USB support on client hardware

18VDI RemoteFX, HPC thru Desktop Compute Cluster (DCC) MS HPC Windows7 Grid PC Cluster HPC HPC Workload HPC CPU Windows7 Desktop Computer WIndows7 32bit

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DCC

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EDA

MCAE

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DCC 2222

HPC ClusterBroker NodeHead NodeClusteredSQL ServerPrivate networkApplication NetworkActive DirectorySystem CenterUser WorkstationMobile Client

DCC(Desktop Compute Cluster) via Based on Windows7VDI VDI Service from Private CloudService CatalogueSelf Service Portal

Dept ADept BDept CDept D

Service Level Management/Reporting/Billing

CMDBOrchestrationITSM/MOFHyper-VPrivate Cloud

24VDI Windows? VDI ?Windows

VDI Windows SA VDA . VM Windows .VDA VDI / Windows VDI .1 Windows SA license per device1 Microsoft Office license per device1 Microsoft Office license per deviceMicrosoft VDI .Devices with SAPCs, WinTPC devicesDevices without SAThin clients, third party PCs, iPads1 Windows VDA license per device

Access Devices 1 VDI Standard SuiteOR1 VDI Premium Suite license per device 1 VDI Standard SuiteOR1 VDI Premium Suitelicense per deviceMicrosoft OfficeWindows Client VMsApplication VirtualizationConnection BrokerHypervisorManagementTechReady124/12/2011 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.27Call to action

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