cng k hoch Marketing
ti: Lp k hoch Marketing cho dng trang phc mi ca Shop thi trang
tr em B u .
P/s: dng trang phc mi l Thi trang cp dnh cho gia nh (Qun o cp
dnh cho anh ch em, dnh cho cha m v con ci, cho m v con gi, cho cha
v con trai)
Danh sch nhm: Trn Th H L Th Hin Nguyn Th M Khnh Hunh Th Sanh Trn
Th nh Nhung Trn Quang Sn Nguyn Trng Phong Ph Vn Phc Trung
Xem trang k tip
Bng phn cng da theo ni dungI. Tng quan nhng yu t nh hng n k hoch
Marketing: a. Tng quan v cng ty:-
Nhung
Gii thiu tng quan v cng ty nhng ngi cha tng bit n cng ty c th
hiu: Cng ty hot ng v knh vc g, khch hng cng ty hng n l ai, Sn phm v
dch v ca cng ty l g, nhng d nh ngn hn + di hn ca cng ty. C th cp n
lch s cng ty (ai l ch cng ty, ai nm nhng v tr ch cht, cng ty c bao
nhiu nhn cng). Cng ty lm nhng g c th to nn gi tr sn phm trong mt
khch hng? Lm th no cng ty v nhng sn phm ca cng ty c c ch ng trong
lng khch hng gia nhng i th khc trong th trng?
Sanh + Nhung
b. Tng quan v th trng:-
Khch hng no hay phn khc th trng no m t chc ang nhm n. Th trng c
ln cng nh nh gi mc tim nng ca th trng . Nhng c im quan trng ca phn
khc trong th trng.
c. Tng quan v i th: Sanh + Nhung i th chnh ca cng ty l ai? Nhng
d liu v cc cng ty i th (tm c, hot ng, bn hng, li nhun) V tr ca i th
hin ti trn th trng? Th mnh v im yu cnh tranh ca i th?
d. Nhng tc ng ca mi trng ti thi im trin khai k hoch
Marketing:-
Nhng xu th hay nhng s kin ang din ra ti thi im trin khai k hoch.
Hoc nhng nhng vic din ra ti cng ty lin quan n: kinh t, chnh tr, x
hi, cng ngh v nhng yu t mi trng c tm nh hng quan trng n vic lp k
hoch Marketing.
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Ph + Trung
II. Phn tch S.W.O.T (im mnh (Strength); im yu (Weakness); C
hi
(Opportunity); Ri ro (Threat): Da vo bn phn tch tnh hnh thc t
trn, phn tch im mnh v im yu ca cng ty i vi k hoch Marketing ny l g?
C hi cng nh ri ro m k hoch Marketing ny mang li l g?
III.-
Pht trin k hoch Marketing:
H + Khnh
Da vo tt c cc phn phn tch trn v th mnh ca cng ty i vi k hoch ca
nhm Xc nh phn khc khch hng no m k hoch nhm ti. Phi thit lp gi tr sn
phm cho tng phn khc c th nh th no? Gii thch v a dn chng cng nh l do
h tr cho k hoch ca nhm. L do bn bn chn gii php ny m ko phi l gii
php khc? V d, nu bn tp trung hng i tng l nhng hc sinh trung hc nhiu
hn l nhng ngi tui thiu nin (tui teen) cho mt loi sn phm mi Bn gii
thch dc ti sao bn khng tp trung vo phn khc la tui teen m li tp
trung vo hc sinh trung hc.
IV.-
K hoch Marketing tng hp:
Hin + Khnh
i vi mi phn khc m bn mun tp trung vo, cn pht trin chin thut
Marketting tng hp c th, ra nhng vic m cng ty c th hoc nn thc hin
thc hin k hoch Marketing cho phn khc t hiu qu cao nht. Bn nn c nhng
k hoch c th cho tng yu t trong 4Ps m bn c th tc ng dc. Ngay c khi,
bn khng th thay i 1 vi yu t trong k hoch tng hp, v d nh yu t sn
phm, bn vn nn cp n yu t mt cch chi tit. Sau cng, nhm phi chc chn
rng, k hoch c tun theo nhng g th trng mc tiu (m nhm hng n) thc s
mun v cn. Liu k hoch c ph hp v c ngha i vi phn khc, hng mc tiu v
vic ra quyt nh.
V.Marketing mc tiu, Ngn sch v Tin :
Khnh hoc Nhung -
Mc tiu (ca vic Marketing) no bn mun t dc trong sut khong thi
gian thc hin k hoch. (sau 1, 2, 3 thng, c bao nhiu ngi bit n, sau
bao lu th g vn, s lng khch hng n ca hng, mc ph bin rng ri mt hng
trn th trng) Khong thi gian c th cng nh hn cht cho vic hon thnh k
hoch k hoch Marketing ny. Vn ti chnh cng nh nhng ngun h tr khc m
cng ty c th c c k hoch c th hon thnh k hoch mt cch hiu qu. Mc chi
ph phi tr c th thc hin k hoch ca nhm. Liu nhm c th dng phn tch
break-even gip nhm xc lp mc tiu k hoch.
VI. Sn
o lng hiu qu ca k hoch Marketing:
Cng c hoc phng tin no nn dc dng o lng hiu qu ca k hoch
Marketing? Lm th no o lng c mc hi lng ca khch hng? Liu nhm c nn cn
nhc vic o lng hiu qu ca Net-Marketing (Qung co trn Internet) da vo
k hoch ca mnh.
K hoch c th nh sau:-
Nhung + Sanh s tin hnh vit k hoch trc. Chm nht vo th 2 (16/05) s
gi phn u Bn k hoch cho c nhm. Th 2 hp ton nhm ln DUY NHT Yu cu mi
ngi trong nhm i hc 1 ln. Thi gian: 10h sng trc gi hc Tip th. Bn no
n tr s dc tranh th ph bin trong gi hc.
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Sau kh hp nhm, mi ngi v hon thnh phn ca mnh ri gi v cho Nh tng
hp. Hn cht gi v l: th 7 (ngy 21/05). Sau khi tng hp, Nhung s lm phn
Powerpoint. Cn ai l ngi thuyt trnh, nhm mnh s thng nht trong ln hp
nhm DUY NHT vo ngy th 2(16/05). Li cui: V y l thnh qu ca mt tp th,
nn mong mi ngi (k c tui) c trch nhim vi im s ca mnh cng nh ca mi
ngi. Nu bn no ko lm hoc lm cho c, Nhung xin mn php loi tn ngi ra
khi nhm m bo s cng bng cho cc bn khc b cng sc cho nhm.
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