Decoding Social Media for Victorian Caravan Parks x · Permission is granted because it is on the internet. ... Decoding Social Media for Victorian Caravan Parks by @desikaratzias

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Decoding Social Mediafor Victorian Caravan Parksby @desikaratzias

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www.instituteofexcellence.com.au3

Introduction Are we all connected?

VictorianCaravanParks

vicparks

vic.parks

vicparks

Goals:

Why you must consider social media to complement your existing marketing

How you can start today

What are the risks of using social media to market your business

“We don’t have a choice on whether we DO social media, the question is how WELL we do it ” – Erik Qualman

Why Get Social in Your Business?

Australians and Social Media#SocialMedia

We have

developed a

habit!

instituteofexcellence.com | @desikaratzias

Source: Sensis Social Media Report 2017


8 in 10

Australians (79%)

are now on social

media, which is

up 10 points on

last year.




Big jumps were in

the 30-39 age

group (up 14 points

to 96%) and the 40-

49 age group (up

16 points to 86%).




Driving the

continued growth in

social media use is

our love of visual

content.


Pic: @vic.parks

Australians and Social Media

Growth in the visual content trend has seen a rise in usage on:

Instagram (up from 31% to 46%)

Snapchat (up from 22% to 40%)

Twitter uplifted (up from 19% to 32%) after moving to a more visual layout.

11instituteofexcellence.com | @desikaratzias


Why Facebook for Business?

While these platforms have

seen strong growth –

Facebook continues to

Dominate the social media

landscape (95%).


Why Facebook for Business?

Demographics: 2+ Billion Monthly

Active Users (1.32 billion users logging in

daily, over 17 million Australian active users)

Ages: 25-34 , 77% Female

Purpose: Bring the world closer together

Best for business to: Building community

and brand loyalty

Downside: Limited reach


Lesson 1: Facebook Marketing Benefits and Insights

• Every second there are 20,000

people on Facebook



• Average 486,183 users a minute

accessing Facebook from their

mobile



• Users spend 21 minutes per day on

average on Facebook



• In November 2014 Facebook

exceeded YouTube video uploads


Australians and Social Media

Only 4 in10 Small to Medium Business have a social media strategy!

18instituteofexcellence.com | @desikaratzias


Facebook – Personal vs Business

• Max 5000 connections

• 2-way interaction to connect

• Not optimised for SEO

• Private

• Unlimited Likes

• 1-click to connect

• SEO optimised

• Analytics included

• Public


Facebook – Personal vs Business


Create a Facebook Business Page


Facebook Business Page

Start at facebook.com/page/create.

Choose the relevant Page type: local business, company, non-profit, celebrity etc.

Select your vanity URL, e.g. www.facebook.com/despinakaratzias/

Profile Photo

Cover Photo

Call to Action: Contact, Shop, Book, Signup

Business Information

Private Message


http://www.facebook.com/despinakaratzias/

Facebook Page Insights


Facebook Scheduling


Facebook Status Update


Page Posts

• KISS – Keep it short and sweet

• Conversational

• Relevant/Topical

• Interesting/informative

• Vary the formats – Imagery, video

• Make it about your customers

• Include Call to Action, where relevant

• Schedule posts ahead of time

• Keep the tone positive

• Pin posts to top of your page


Facebook Video

• Video content on Facebook is driving high level of engagement

• Autoplay feature has resulted in more people watching video

• Facebook competes with YouTube in terms of video views


Facebook Live

• Livestreaming to your audience

• From your phone

• Stream of comments in real time

• Video saved to timeline when ended

• Option to save video to camera roll

• Highly engaging – optimises organic reach


Facebook Live @ Tourism Awards




Bring audience into

your world



Facebook Social Plugins

Social Plugins are small Facebook elements which can be added to your website, to link people to your Facebook and social media

activity.


CREATING SHARABLE CONTENT

Facebook Plugins


Facebook Plugins


Facebook Plugins


Adjusting settings

• Set to “away”, go to

Settings, Messages (top

left) to see an option to

select AWAY

• This will allow you to set

expectations about when

they can expect you to

respond to their query.

• Ensure you respond when

you say you will.

For Business


Grow your community

• Promote your: Call to

action; website or page

• Invite your friends

• Add Like & Share buttons

on your website

• Promote your Facebook

Page in email, printed

materials


Verify your Page

• Page Settings

• General > Page

verification

• Verify this Page

• Documentation or

telephone verification

Verified Page allows you

to livestream


Facebook Events

• In Composer, select “Create Event”

option.

• Add details including: event name;

location; timing; hosts; URLs;

photos & videos

• Advertise your event using ads

• Create landing page

• Plan for next event

• After the event, post back in the

event to invite attendees to upload

their photos & tag themselves for

extra interaction.


Facebook Groups

• Create communities

• Internal communications

• Customer post-sale service

• Deliver complete service

• Group admins have moderation control, ensuring suitable people are posting about suitable topics

• Share photos, files, documents, events, chat


Facebook Shop

• Convert Facebook Page into Shop

• Tag your products on photos when sharing product photos

• Direct call to action to book / buy button!

• Path to purchase with fewer clicks


Facebook Shop


Facebook Shop


Facebook Shop


Member Facebook Page Highlight








www.merool.com.au



https://merool.com.au/online-bookings

Have a plan and use social as vehicle to your real-estate!


Risks for Your Caravan Park


#SocialMedia

REPUTATION MANAGEMENT

While social media allows a company to interact directly

with customers in real-time, it also gives those

same customers a public platform

to voice dissatisfaction.



#SocialMedia

ADDICTIVE

For all the benefits of social media, it can be very addictive

and time wasting if not aligned to a well defined business

outcome and strategy.



#SocialMedia

COPYWRIGHT

Avoid downloading images from Google and assuming

Permission is granted because it is on the internet.

Always credit the source or seek permission beforehand.

You are the media!

“With any social media channel you do not have to wait to be chosen”

YOU CAN CHOOSE YOURSELF

Before you go…


THANK YOU

Key HighlightsWhat are 3 things you will DO?

ReviewIf you loved the training?https://www.facebook.com/pg/Despi

naKaratzias/reviews/

[email protected]

0403 501 583

Need help?

https://www.facebook.com/pg/DespinaKaratzias/reviews/

mailto:[email protected]

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