Upload
denis-avraamov
View
216
Download
3
Embed Size (px)
DESCRIPTION
Â
Citation preview
DENIS AVRAAMOV IDEATION, COPYWRITING, CREATIVE LEADING
2
SMART START!
>> For the first time officially in Russia
Request a test-drive of this legendary car
at Moscow international automobile salon
from August, 31 till September, 9.
3
GIVE YOUR IMAGINATION A TAKE-OFF PERMISSION
>> Create and order your unique smart.
“smart BRABUS tailor made” individualization program
only at “Mercedes-Benz RUS”
4
YOUR SMART TALKS FOR YOURSELF.
>> Create smart in your own style.
“smart BRABUS tailor made” individualization program
only at “Mercedes-Benz RUS”
5
НЕ ПОЗВОЛЯЙ БОЛЬШОМУ АВТОМОБИЛЮ
ГРАБИТЬ ТЕБЯ
smart. дружелюбный размер, дружелюбные расходы
6
ORDERED A WHISKY – ORDER A TAXI Johnny Walker. Responsible drinking
7
КЛЕЙ СЕКУНДА
ПРОДЛЕВАЕТ ЖИЗНЬ. НЕВЫНОСИМО НАДОЛГО
8
TASTEA
CURTIS Truffle
If you take the black tea gathered in Sri-Lanka
valleys, add a note of cacao beans to it and a little
bit of coconut you get “CURTIS Truffle” tea.
9
TASTEA
CURTIS Bountea
White Chinese tea in an elegant combination with
the sweet bit of apple and papaya. It’s snow-white
bean flakes add a special piquancy to the taste. And
exotic flavor of Curtis Bountea inspired by far sunny
countries excites the senses and revives the
memories of wonderful summer holidays.
10
SBERBANK ONLINE –
ALL BANKING SERVICES
IN NOT-AT-ALL BANKING PLACES
11
SBERBANK ONLINE –
ALL BANKING SERVICES
IN NOT-AT-ALL BANKING PLACES
12
YOU ARE BEAUTIFUL BOTH AT 8 AM AND 8 PM
Happy 8th of March – the Women’s day
L’oreal
13
YOU ARE THE 8TH WONDER OF THE WORLD
Happy 8th of March – the Women’s day
L’oreal
14
YOU DON’T NEED TO BE SUPER DEXTEROUS
TO BECOME A SUPER HERO FOR A CHILD
Find out at changeonelife.ru
how to super-help an orphan
with only one SMS.
“Change one life” children’s fund
15
YOU DON’T NEED TO BE SUPER BRAVE
TO BECOME A SUPER HERO FOR A CHILD
Find out at changeonelife.ru
how to super-help an orphan
with only one SMS.
“Change one life” children’s fund
16
ОМРОН ЗНАЕТ, КОГДА ВНУТРИ НАРАСТАЕТ Измерители давления OMRON
17
ОМРОН ЗНАЕТ, КОГДА ВНУТРИ НАРАСТАЕТ Измерители давления OMRON
18
New “Hrusteam” crisp breads with baguette taste
THE LATEST CRUNCH IN PARIS FASION
19
BREAKS STEREOTYPES AND HEARTS
New A-Class made in futuristic design
20
BLOWS CHARTS AND IMAGINATION
New A-Class with multimedia COMAND ONLINE system
21
THROWS FORWARD AND INTO TREMBLING
New A-Class with seven-speed transmission 7G-DCT
22
HELL POWERFULL.
BLOODY STYLISH.
New Mercedes-Benz SL
23
>> READY, STEADY, SMART!
It has begun! Now you can experience what millions of like-
minded persons all over the world are experiencing every day.
When passers-by on the sidewalk turn their heads with smiles
and drivers in the traffic beep honks of approval. When
colleagues wonder: "Where from?" And friends admire: "Wow!”
New smart fortwo - officially in Russia for the first time!
>> MY SMART – MY CASTLE
To create compact and at the same time comfortable car, along
with achieving the highest level of safety - the task is so
unusual that it could only have a nontrivial solution. This is how
a high-strength steel tridion capsule was created, which along
with Mercedes-Benz safety technologies, is there to protect
drivers and passengers of smart.
24
FAST AS LIGHTNING. POWERFUL AS HURRICANE.
Increased power - an essential feature of each AMG vehicle. All AMG power units are assembled manually, in strict
accordance with the philosophy "one man – one engine”. High accuracy and exceptional quality of this work is authenticated
by personal signature of the craftsman who assembled the engine.
AMG pays special attention to eight-cylinder engines with a V-shaped arrangement of cylinders (V8) - these power units
have become a hallmark of manufacturer. Accumulated years of experience and creative approach allowed AMG engineers
to come up with revolutionary change in the latest generation of these engines: fuel consumption was reduced in equal
proportions with power increase. As AMG engineers say themselves: “We discovered new laws of nature." That is why AMG
vehicles are born fast as lightning and powerful as hurricane.
25
ONE AUTHOR, ONE ENGINE,
ONE MASTERPIECE
Mercedes-AMG automobiles with hand-build engines
High performance vehicles of Mercedes-AMG are not just
Mercedes-Benz sports modifications. They are single-
authored creations. Every AMG power unit is hand-build,
and exceptional accuracy and quality of work is certified by
personal signature of the craftsman who assembled the
engine. This is how engineering masterpieces for race
tracks and daily rides are born.
26
FLYING WITHOUT WINGS. AND WITHOUT LEAVING THE GROUND.
AMG innovative update:
In the year 2013 AMG model range will be available
with 4MATIC all-wheel drive system
THANK YOU FOR YOUR ATTENTION