DesignJam Latvia 2015

PLACESKULDIGA & RIGADESIGN JAM SEP-2015

DESIG

NJAM

KUL

DIGA

& RI

GA 20

15

Design JamSep 2015

Organisers: Latvian Academy of CultureArt Academy of LatviaDICHi-Pe.at

Supporters and Partners: Riga City CouncilMinistry of Culture of the Republic of LatviaKuldiga City CouncilKuldiga Artists ResidenciesErasmus+ Programme in LatviaArt Education Centre Trīs Krāsas

Personal thanks to: Karine Kalniņa, Līva Menke, Dzintra Purviņa, Ilze Supe, Ilze Vītola.

Participating Educational Institutions:Art Academy of Latvia www.lma.lv

Latvian Academy of Culture www.lka.edu.lv

Stockholm School of Economics in Riga www.sseriga.edu

BA School of Business and Finance www.ba.lv

Riga School of Design and Arts www.rdmv.lv

It‘s an honest joy, to know, that in the learning process, there are new methods applied. It is so important, for students to get away from the walls of the high school, to solve real problems and answer questions, to practice in a real environment, and meet other students, there-fore breaking all boundaries, that may have been there from the outset. Even though the Design Jam method is very structured, it allows you to play with the task, even make mistakes, and still achieve the goal. The most valuable part of these type of educational approaches, in my opinion, is the easiness, that excites and motives you, to take part in new projects and solve even harder tasks!

Karine KalniņaHead of Department of Culture PolicyCreative Industry UnitMinistry of Culture of the Republic of Latvia

To “make it new”, as the famous American poet Ezra Pound put it, you need to think new. How can we think new? “We” – people who are living in a certain place ( for instance the small, charming town of Kuldīga) for genera-tions, who are born, grow up, form families, work, and live here in a more or less homo-genous society (as my friends in the USA said recently – you, Latvians, are actually just a big tribe – on the background of diversity of peo-ple and density of urban spaces in the world). Aren’t we? International, cross-disciplinary, co-working, clustering, public-private partnership, involvement of local community and many more – those are all well-known tools to reach the “new”. The young people, experts, teachers from international universities, who were in-volved in the Design Jam, provided the Kuldīga Municipality with a worthy, “new” opinion about its image, from a different perspective. Sometimes I used to ponder upon this dream: design thinking is applied and creative people are present in every formal and bureaucratic event, in every official meeting in the govern-ment, organizations and corporations, every-where in the world. What would it look and feel like, to live in such a world? Thanks to everyone, who organized and participated in this project, and encouraged us to think!

Ilze SupeHead of Kuldīga Artists’ Residence

DESIGN - discovery, debate, decision, deadline, documentation, definition, deal, diamond …

JAM - journey, jungle, joke, jump,judgment, joy…

These are just some of the keywords characterizing the challenging experience of this workshop for students of Latvian Academyof Culture.

We learned to think quickly, to think collaboratively, to think critically, to think visually and to think applicably. We learned to show empathy. We learned that both, the process and the result are important. We learned, that design is fun we just have to work hard.

Thank you all participants and colleagues for your commitment!

Agnese Hermane Head of Culture Management and Creative Industries MA ProgrammeLatvian Academy of Culture

Three Diamonds ( from IIID treasure collection) are a stable value, they have a perfect shape and they perfectly shape the design process from discovering to delivering. The way in which students should pass each time remains the same, but the landscape on the way is different. You have to find the middle ground. The people, the place and the case each time are different. Teamwork is not just fun, it‘s also tricky. Beautiful places may distract you from the target. Sometimes the problem finding is not as easy as problem solving. In the wonder-ful city of Kuldīga, we experienced it all to-gether, the students and the nice local people.

For the first time, the workshops were so interdisciplinary and internationally mixed, with power of the students from different universities and even nations. That is why the design thinking became the perfect tool, which allowed us to look at the bigger picture from so different angles of perception. It is always a challenge and a never ending story, but at the same time, it’s like a magnet, that keeps us attracted.

My thanks to everybody who was involved in Session Number 3 of Design Jam.

Barbara AbeleAssoc. Professor at the Design DepartmentArt Academy of Latvia Riga

What does it mean to me, to participate and co-create a Design Jam session? This was the third year in a row. The flurry feeling of preparation already starts in the middle of the summer. We meet with Barbara and Agnese asking each other – should we do it again, what questions should be raised for the topic, will we get any response and support from any partners?

By the end of the summer we start to get more and more questions from Martin – where, with whom and what for, will we do it this time. How would they be implemented? This is not the question at all. It would be, of course, because of the brilliant performance of the passionate Austrian expert Martin Foessleitner - the leader of the workshop. But then again, nothing would happen if it wasn’t for the mix of young, enthusiastic and excited students.

And this time, already from 5 educational ins-titutions. When everything is done and dusted, we see the results. There is a feeling, that even if we did not change the world, we have tried to shape it differently. So, that the others have seen the same things in a different light, from another perspective. So, that everybody gained another experience. Thank you to all partners, participants and supporters for co-creating a process of inspiring learning!

Daina Vitolina, DIC

The adding of business students to the mix of design/culture students was a wonderful idea. They brought a dimension of practicality and feasibility to the project. Moreover, if design offers a platform for social interaction (AXIS), then this interaction should include a wide range of creators, thinkers and planners, from as many social/educational backgrounds as possible.

Studies at the Stockholm School of Economics in Riga cover a broad scope of economics and business administration. The Design Jam format offers participants from SSER a glimpse at real-world problem solving. This practical insight augments theoretical knowledge and is, therefore, a good fit for our students. Conver-sely, our students bring the business aspect to Design Jam. This ensures that sound funding/profit planning is included in the process.

Vanda DaukstaStockholm School of Economics in Riga

Context.

Speed.

Team.

Story.

Why.

Labi.

Paldies.

Martin Foessleitner, hi-pe.at

Approach

Centrale

STRONG SHORT

SIMPLE SWEET

BUS & DATAORGANISATION > EFFICIENCY

DOG & PLACESAPPROACH > PERSPECTIVE

ESPRESSO & BEAUTYDESIGN > IMPACT

ICEBERG & CORSAGE STRUCTURE > STABILITY

HLATCH

DESIGN JAM

DESIGN PROCESSSTAGES & STEPS

EXPLORE MAKE CHECK

discover define develop deliver detect distill

DEFINITIONSOF DESIGN

PLATFORMSOF SOCIAL INTERACTION & COOPERATION

[email protected]

British Design Council and IIID

Design offers a platform for social interaction.AXIS

Design is the intermediary between information and understanding.Richard Grefé

Design is the transformation of existing conditions into preferred ones.Herbert Simons

Design is organisation.Francesco Franchi

Information Design is the defining, planning, and shaping of the contents of a message and the environments in which it is presented, in order to satisfy the information needs of the intended recipients. International Institute for Information Design (IIID) idx

Use what exists to create what is to be.Soichiro Fukutake

dic

PLACES! KULDIGA & RIGASEP-2015

DESIGN JAM


EXPLORE MAKE CHECK




[email protected]








dic


Centrale

STRONG SHORT

SIMPLE SWEET

BUS & DATAORGANISATION > EFFICIENCY

DOG & PLACESAPPROACH > PERSPECTIVE

ESPRESSO & BEAUTYDESIGN > IMPACT

ICEBERG & CORSAGE STRUCTURE > STABILITY

HLATCH

DESIGN JAM


EXPLORE MAKE CHECK




[email protected]








dic


Grete Astover, Carlo del Mazo & Tova Jertfelt We´ll come back

Sabīne Baumane, Antra Dobule, Aleksandra Hadžimoratova & Sabīne Vīksne COOLdiga

Toms Babčuks, Liene Gusta, Ints Neiberts, Lāsma Bringina & Gunita Kuļikovska Palaid pīli !

Ilona Arne, Gundega Kalendra, Zane Neimane,Madara Peļāvina & Yuming Zeng Culture Tobacco

Baiba Muceniece, Liga Grinberga, Inna Regiņa, Jūlija Podskočija & Dārta Dīvāne Green Dream

Laima Dibone, Liene Putne, Santa Krievāne, Māra Siliņa & Rita Vidže EXCHANGE to CHANGE

Projects

Grete Astover, Carlo del Mazo & Tova Jertfelt We´ll come back

Sabīne Baumane, Antra Dobule, Aleksandra Hadžimoratova & Sabīne Vīksne COOLdiga

Toms Babčuks, Liene Gusta, Ints Neiberts, Lāsma Bringina & Gunita Kuļikovska Palaid pīli !

Ilona Arne, Gundega Kalendra, Zane Neimane,Madara Peļāvina & Yuming Zeng Culture Tobacco

Baiba Muceniece, Liga Grinberga, Inna Regiņa, Jūlija Podskočija & Dārta Dīvāne Green Dream

Laima Dibone, Liene Putne, Santa Krievāne, Māra Siliņa & Rita Vidže EXCHANGE to CHANGE

Projects KULDIGA

TOBACCO

Kuldiga

Kuldīga is striving to position itself as a creati-ve city. Numerous artistic and creative initiati-ves take place here. Various art projects an-nually bring ~ 200 artists and art students for shorter or longer placements for creative work in Kuldīga. A branch of creative industries’ department of the Art Academy of Latvia will be established in Kuldīga by 2018. The town’s architectural and natural heritage is praised nationally and internationally, and is included in the National list of UNESCO heritage. It is also a town with a filmmaking history, and there are numerous other examples of creative expression and activity. While striving to be so creative, Kuldīga lacks originality in its public communication (both PR and marketing, both on a national and international level) to step out of its old shoes and start a new, original direction in buil-ding its image and starting the place-making process. A change in the way we think about marketing and PR is crucial. A fresh air in com-munication strategies. Means and channels of national and international public commu-nication should be revised, and the new and stunning ones should be discovered, appre-ciated and applied. With a perspective from a foreigner/-s point of view, by people, whose sight is not dimmed by local stereotypes and clichés. By people, who can contemplate about this tiny town as if watching the Earth from the Universe, and suggest truly crazy and inno-vative ideas. We want that the town is noticed and appreciated as a Creative City. We have plenty of creative content. But we don’t know how to speak about it.

We’ll come back!

Grete Astover χ Tova Jertfelt χ Carlo Del Mazo

We’ll come back!

Grete Astover χ Tova Jertfelt χ Carlo Del Mazo

who are we?

3 people:1 from estonia1 from peru1 from sweden24-29 years old

What we have in COMMON:we are future designerswe don’t speak latvianNever heard of Kuldiga before

why did we go to kuldiga?

Kuldiga invited the master class in functional design, from the art academy of latvia, to have their workshop days there. we were invited as erasmus students and we seized the opportunity to see the countryside of latvia.

who are we?

3 people:1 from estonia1 from peru1 from sweden24-29 years old

What we have in COMMON:we are future designerswe don’t speak latvianNever heard of Kuldiga before

why did we go to kuldiga?

Kuldiga invited the master class in functional design, from the art academy of latvia, to have their workshop days there. we were invited as erasmus students and we seized the opportunity to see the countryside of latvia.

our first impressions

we did some research beforehand (by using either latvian friends or google) and we had these impressions at first:

- Quiet, rural town- there are activities in the summer- typical small town- historical- perfect for the age range 60+ - perfect for animals- boring for young adults- supposedly beautiful- interesting cultural activities, if you’re latvian- very little good information in english

we arrived in the dark, stepping out of the bus

“Where are the people?” we found three or four men drinking in a car. the rest was quiet and still. the time? 21.20 in the evening, in the end of september. there was no one greeting us, no one that said “welcome”.

arrival:

and seeing nothing but “RIMI” and “MAXIMA” signs in the midst of the black-ness. without the latvian girl in our party, who had lived in Kuldīga for a few years, we would have trouble finding the place where we would sleep for the nights to come.

our first impressions

we did some research beforehand (by using either latvian friends or google) and we had these impressions at first:

- Quiet, rural town- there are activities in the summer- typical small town- historical- perfect for the age range 60+ - perfect for animals- boring for young adults- supposedly beautiful- interesting cultural activities, if you’re latvian- very little good information in english

we arrived in the dark, stepping out of the bus

“Where are the people?” we found three or four men drinking in a car. the rest was quiet and still. the time? 21.20 in the evening, in the end of september. there was no one greeting us, no one that said “welcome”.

arrival:

and seeing nothing but “RIMI” and “MAXIMA” signs in the midst of the black-ness. without the latvian girl in our party, who had lived in Kuldīga for a few years, we would have trouble finding the place where we would sleep for the nights to come.

so we talked to kuldigans...

“you can see either nothing or you can see possibilities here”

“We have workshops every year with schools all around latvia, sometimes even international. people come here to work and they attend our cultural activities”

“I moved to riga to study but i like it here better. the problem is that there’s no audience here for my band. no opportunities.”

“we want to move out of here when we finish school, there are no opportunities here”

“I moved here from the country-side. it is good, i like it, but there’s too little to do in the evenings.”

so we talked to kuldigans...

“you can see either nothing or you can see possibilities here”

“We have workshops every year with schools all around latvia, sometimes even international. people come here to work and they attend our cultural activities”

“I moved to riga to study but i like it here better. the problem is that there’s no audience here for my band. no opportunities.”

“we want to move out of here when we finish school, there are no opportunities here”

“I moved here from the country-side. it is good, i like it, but there’s too little to do in the evenings.”

and then we stopped to think.what was our own impression of kuldiga as...

- young adults- Students- non-latvian- artists/ designerswe are serching for a place to work, live, act.

WE saw a town that is asleep. perfect for your childhood, with beautiful houses and scen-eries. we saw vacant spaces and we noticed that there are a lot of creative things going on, mostly in the summers.

we heard that approxpeople come to work-shops and activitiesevery year. these people were “from all over latvia, but also international, and they worked closely with the locals on their projects [schools]”

we see potential in these 500.we see potential in ourselves.

500

“in order to communicate you need credibility”

with this in mind, together with the rest of the information, we concluded that kuldiga is a town that strives to be something that it isn’t todaY.

kuldiga has built a scene for us to act on, but kuldiga needs to fill it with people in order to become truly creative.

Kuldiga needs to fill not only the stage, but the backstage and the seats and the administration office & the communication office,the ticket booth, etc.

and then we stopped to think.what was our own impression of kuldiga as...

- young adults- Students- non-latvian- artists/ designerswe are serching for a place to work, live, act.

WE saw a town that is asleep. perfect for your childhood, with beautiful houses and scen-eries. we saw vacant spaces and we noticed that there are a lot of creative things going on, mostly in the summers.

we heard that approxpeople come to work-shops and activitiesevery year. these people were “from all over latvia, but also international, and they worked closely with the locals on their projects [schools]”

we see potential in these 500.we see potential in ourselves.

500

“in order to communicate you need credibility”

with this in mind, together with the rest of the information, we concluded that kuldiga is a town that strives to be something that it isn’t todaY.

kuldiga has built a scene for us to act on, but kuldiga needs to fill it with people in order to become truly creative.

Kuldiga needs to fill not only the stage, but the backstage and the seats and the administration office & the communication office,the ticket booth, etc.

we thought:what if the 500 people had a more welcoming experience than ours?

what if the 500 people became impressed, and inspired to come back?

what if the 500 people comes back, but also brings their friends, families, universities with them as they recommend kuldiga?

First wave

second wave

OUR strategywe designed a strategy of not onlycommunicating creativity, but to 1. spark interest amongst visitors2. maintain that interest amongstvisitors + former visitors 3. enable the visitor and possible future kuldigans.

So we created a timeline with four different steps where we saw gaps in the communication between kuldiga and the visitors.we focused on our own experience as work-shop participants and what we, and others like us, react to.

simple

structured

solid

√√√

we thought:what if the 500 people had a more welcoming experience than ours?

what if the 500 people became impressed, and inspired to come back?

what if the 500 people comes back, but also brings their friends, families, universities with them as they recommend kuldiga?

First wave

second wave

OUR strategywe designed a strategy of not onlycommunicating creativity, but to 1. spark interest amongst visitors2. maintain that interest amongstvisitors + former visitors 3. enable the visitor and possible future kuldigans.

So we created a timeline with four different steps where we saw gaps in the communication between kuldiga and the visitors.we focused on our own experience as work-shop participants and what we, and others like us, react to.

simple

structured

solid

√√√

before

Make sure to involve your guests. Send out welcome letters, spark the interest with the invitation. Intro-duce a personal contact and feel.

during

Here are some ways of creating interest and understanding from your visitors:- More information in English (signs, maps)- Visitors could have a city buddy that will be guiding them around and help international guests with the language. - OR visitors could have an ex-change experience and stay with a Kuldigan during their visit.

AFTERSo when you have caught your visitor’s attention, now make them interested in coming back for more. use these tools:

databasewebsite (official and unofficial)podcastsocial mediapress releases & newsletters

DATABASE: Construct a database that anyone can use, connect it to your other services. Collect information of visitors in workshops etc.Use the database and your channels to communicate to former visitors of upcoming similiar events.

PODCAST: Include and activate your citizens! center the podcast about the citizens, funny things (history, music, etc). Make it monthly. Invite international guests.

WEBSITE:Mobile-friendly (app)Add push notificationsRemake the design: make it more personalDisability-friendlyUpdate more in englishAdd the ability to sign up for newsletters

PRESS RELEASES & NEWSLETTERS:Run by manager from municipality, Always provide translationsNewsletters should be monthly depending on which season, Send newsletters and press releasers to key contact people.

social mediaUpdate at least once a day and let the citizens be involved. be seen and heard!

always

before

Make sure to involve your guests. Send out welcome letters, spark the interest with the invitation. Intro-duce a personal contact and feel.

during

Here are some ways of creating interest and understanding from your visitors:- More information in English (signs, maps)- Visitors could have a city buddy that will be guiding them around and help international guests with the language. - OR visitors could have an ex-change experience and stay with a Kuldigan during their visit.

AFTERSo when you have caught your visitor’s attention, now make them interested in coming back for more. use these tools:

databasewebsite (official and unofficial)podcastsocial mediapress releases & newsletters

DATABASE: Construct a database that anyone can use, connect it to your other services. Collect information of visitors in workshops etc.Use the database and your channels to communicate to former visitors of upcoming similiar events.

PODCAST: Include and activate your citizens! center the podcast about the citizens, funny things (history, music, etc). Make it monthly. Invite international guests.

WEBSITE:Mobile-friendly (app)Add push notificationsRemake the design: make it more personalDisability-friendlyUpdate more in englishAdd the ability to sign up for newsletters

PRESS RELEASES & NEWSLETTERS:Run by manager from municipality, Always provide translationsNewsletters should be monthly depending on which season, Send newsletters and press releasers to key contact people.

social mediaUpdate at least once a day and let the citizens be involved. be seen and heard!

always

NEXT STOP:

THE FUTURE!

NEXT STOP:

THE FUTURE!

LENKA SABINE SABINE ANTRA ALEKSANDRA

LENKA SABINE SABINE ANTRA ALEKSANDRA

KULDIGA= CREATIVE CITY?

RESEARCH

45 PEOPLE

27 TEENS

We went on the streets to speak with locals. We met and interviewed:

KULDIGA= CREATIVE CITY?

RESEARCH

45 PEOPLE

27 TEENS

We went on the streets to speak with locals. We met and interviewed:

TOPIC NEEDS

0 -12

13 -19

20 - 45 45 - 60age

60 - 110

no place for

TEENS to BE COOLDIGAfor FREE

FREE SPACE

WIFIELECTRICITY

ROOF

TEENS=KULDIGA

We understood, that the future of Kuldiga, ar the current teens. Our topic is- Teens are Kuldiga and Kuldiga is teens.

From interviews with teens we find out they need:

TOPIC NEEDS

0 -12

13 -19

20 - 45 45 - 60age

60 - 110

no place for

TEENS to BE COOLDIGAfor FREE

FREE SPACE

WIFIELECTRICITY

ROOF

TEENS=KULDIGA

We understood, that the future of Kuldiga, ar the current teens. Our topic is- Teens are Kuldiga and Kuldiga is teens.

From interviews with teens we find out they need:

SOLUTIONS

1. CHATTING PLACE #1

1. CHATTING PLACE

2. YOUTH CENTER

3. KULDIGAS APP

y

/IEVA grade 12/

«I could celebrate my birthdathere»SABINE BAUMANE

During Jam seassion we presented some ideas about solutions:

We made some scale models for chatting places which were shown to teens.

SOLUTIONS

1. CHATTING PLACE #1

1. CHATTING PLACE

2. YOUTH CENTER

3. KULDIGAS APP

y

/IEVA grade 12/

«I could celebrate my birthdathere»SABINE BAUMANE

During Jam seassion we presented some ideas about solutions:

We made some scale models for chatting places which were shown to teens.

#2 #3

/MELDRA grade 12/

«I could hang out

with my friends

in there»

SABINE VIKSNE ANTRA DOBULE

«Strange lookingarchitecture,where I can hide from the rain, and be togetherwith friends”/VALTERS grade 12/

#2 #3

/MELDRA grade 12/

«I could hang out

with my friends

in there»

SABINE VIKSNE ANTRA DOBULE

«Strange lookingarchitecture,where I can hide from the rain, and be togetherwith friends”/VALTERS grade 12/

TEENS WISHES

FOR CHATTING

PLACES.

TEENS WISHES

FOR CHATTING

PLACES.

2. YOUTH CENTER

SUITABLE PLACE FOR

ALLACTIVITIES

OUR OFFER:

USE EXSELVER

SHOP ON

PILTENES

STREET 32

The second solution for teen needs could be the youth center, for developing opportunities.

2. YOUTH CENTER

SUITABLE PLACE FOR

ALLACTIVITIES

OUR OFFER:

USE EXSELVER

SHOP ON

PILTENES

STREET 32

The second solution for teen needs could be the youth center, for developing opportunities.

3. KULDIGAS APP

APP - LOCAL GAME +APP- LOCAL GAME

95% POSITIVEFEEDBACK

? BE COOL

SO, KULDIGA, ARE YOUCREATIVE ENOUGH TO

The last solution for teens and Kuldiga as well, could be Kuldiga app where people can meet and share activities.App could be linked with social networks.

3. KULDIGAS APP

APP - LOCAL GAME +APP- LOCAL GAME

95% POSITIVEFEEDBACK

? BE COOL

SO, KULDIGA, ARE YOUCREATIVE ENOUGH TO

The last solution for teens and Kuldiga as well, could be Kuldiga app where people can meet and share activities.App could be linked with social networks.

PROBLEM: Kuldiga wants to position itself as a creative city, but they are unable to do it without help.

By interviewing and presenting different design methods we tried to find out, what does Kuldiga, as a city, mean for its residents...

By interviewing and presenting different design methods we tried to find out, what does Kuldiga, as a city, mean for its residents...

...and which are the places in Kuldīga, that are the most personally close to them.

After the results of the interviews were collected, the biggest interest was shown by the couple of Jēkabsoni. (older gentleman and his wife).........

After the results of the interviews were collected, the biggest interest was shown by the couple of Jēkabsoni. (older gentleman and his wife).........

...According to them, Ducks are slowly taking over city of Kuldīga.

We realized, that we needed to act immediately and radically, because the local residents have been relying on the council to do everything for them - basically, as ducks, who have been spoon-fed and fattened up.

We realized, that we needed to act immediately and radically, because the local residents have been relying on the council to do everything for them - basically, as ducks, who have been spoon-fed and fattened up.

We started up "launched ducks" campaign, we wanted our voices heard, with loud slogans and posters, about constructing a hydro-electro sta-tion. It was time for selfless acts and collecting signatures, to keep Ventas Rumba waterfall alive, instead of letting it die.

We did everything , we went through the town, with posters, we went through the waterfall, we even were in the waterfall, showing people willingness to fight for it!

We wanted to understand : are residents of Kuldiga ready to take the action and step up themselves and fight for their own Kuldīga, Without expecting every-thing and relying only on the council.

We wanted to understand : are residents of Kuldiga ready to take the action and step up themselves and fight for their own Kuldīga, Without expecting every-thing and relying only on the council.

Result: During the signature collection, we failed to collect any signatures, but people did show a huge interest and were absolutely indignant. People pho-tographed and showed their interest and shock. Why? Where? HOW? Where is the information about HES coming from? What kind of ducks? Then we realized that we have to create an impulse, and we were taking the first step by signing the signature sheet ourselves. We went, and left all.

Later, when we returned, we didn't have any hope that there would be any additional signatures, other than our own, but what do you think had happened? What did we see? The Page was FULL with signatures and comments, that show, that the residents of Kuldíga ARE willing to do things by/for themselves. The only thing they need, is someone to give them a push, for the first time, instead of relying on the council, to have everything created and made for them

Later, when we returned, we didn't have any hope that there would be any additional signatures, other than our own, but what do you think had happened? What did we see? The Page was FULL with signatures and comments, that show, that the residents of Kuldíga ARE willing to do things by/for themselves. The only thing they need, is someone to give them a push, for the first time, instead of relying on the council, to have everything created and made for them

?

A very important part of the whole thing was our meeting with the mayor of Kuldiga. She was shocked and puzzled by everything that was happening, because residents of Kuldiga are posting information on social media, and sending her a lot of pictures and messages.

Tobacco

Tobacco FactoryAddress: Miera iela 58aTerritory at present: 11 000 m2

Identity of the district before / during / after The New Riga Theatre;Involvement activities, interests and needs of local community – Miera ielas creative district “Miera ielas republika” and inhabitants;Ideas for promotion of physical and emotional accessibility;

Needs, interests, imaginations of future users of quartier – students, academic staff of LAC; Networking, local and international cooperati-on partners – ideas for common projects;

The uniqueness of Tobacco factory district between other creative quartiers in Riga, main attraction points, activities for society;Scepticism in cultural community about the development of the quartier, since many ideas and initiatives have been proposed but none have been implemented. Ideas for the image improvement of the quartier.

Communication approach and image of LAC during the very long process of project deve-lopment for at least next 5 years.

culture tobacco

Ilona ArneGundega KalendraZane NeimaneMadara PeļāvinaYuming Zeng

(kultūras tabaka)

we decided to title our project culture tobAcco.

we would like to keep connection to historical name of this district – tobacco factory.

our aim is to make a new metaphore, new meaning of the word “tobacco”.

these two words put together make a conception that makes entirely fresh feeling.

do you allow yourself to be addicted to culture?

Warning: life without the culture is grey for you and your neighbours

kultūras tabaka

culture tobacco

Ilona ArneGundega KalendraZane NeimaneMadara PeļāvinaYuming Zeng

(kultūras tabaka)

we decided to title our project culture tobAcco.

we would like to keep connection to historical name of this district – tobacco factory.

our aim is to make a new metaphore, new meaning of the word “tobacco”.

these two words put together make a conception that makes entirely fresh feeling.

do you allow yourself to be addicted to culture?

Warning: life without the culture is grey for you and your neighbours

kultūras tabaka

what is creative district?we have heard a lot about creative districts. but now we need to understand how does that work, what is good, why people like to go there. and we looked at most popular creative districts in Riga andother cities around the world.

we figured out the topics that need attention:- content / program? may be there is a leader needed?- target audience? age group 20? 40?- inside or outside? use both spaces?- more commercial or spontaneous?- people come to receive or create?

photos: promotional materials from the internet

Brasalona, RigaKalnciema kvartāls, Riga

Vinzavod, MoscowLa Friche, Marseille

Miera ielas republika, RigaKaņepes kultūras centrs, Riga

Tabačka Kulturfabrik, KošviceCustard factory, Birmingham

what is creative district?we have heard a lot about creative districts. but now we need to understand how does that work, what is good, why people like to go there. and we looked at most popular creative districts in Riga andother cities around the world.

we figured out the topics that need attention:- content / program? may be there is a leader needed?- target audience? age group 20? 40?- inside or outside? use both spaces?- more commercial or spontaneous?- people come to receive or create?

photos: promotional materials from the internet

Brasalona, RigaKalnciema kvartāls, Riga

Vinzavod, MoscowLa Friche, Marseille

Miera ielas republika, RigaKaņepes kultūras centrs, Riga

Tabačka Kulturfabrik, KošviceCustard factory, Birmingham

Arvis, 45, 1 child (by phone):I don’t know anything about the tobacco factory. It would be very nice if there would be concerts, lessons and craftworks workshops. I would take a part with the opportunity or in the activties here.

Kristīne, 45, 2 children:We need a creative district very much! Because in this neighborhood there aren’t much events, and not a lot of places to go. Especially for kids. I would participate in the development! As an administrator of Miera ielas republika webpage, I suggest to connect both of the communities together.

Jānis, 30, 1 child:Of course I have heard about tobacco factory. I think that we have to upkeep places with history. Culture programm here? We need it very much for children. For me I can choose from the city offer, Riga is not so big.

Kitija, 23:I have heard about the planned theatre in the tobacco factory. Creative district would be useful for families. I would participate in development activities, just let me know!

Māra, 42, 1 child (by phone):I was in tobacco factory during the Museum Night. I would participate in activities here with joy. It’s so nice that this project got it’s life back!

Maija, 25:I just work here. But I think I would take a part, by giving my opinion and help in the development of the creative place. I would go to the events in the tobacco factory.

Evija, 41, 2 children (by phone):I have heard about tobacco factory. I find it as an interesting idea, about creative workshops and educational platform, and wold with pleasure take a part in the activities. But I do not like to be involved in to developing activities.

Linda, 43:We need a cultural and educational place here. I would like to visit events, lessons and excibitions here. But a clear vision of the development is needed. And understandable info about programm. I would like to participate by giving my opinion.

we asked people who live or work here what do they think about creative district in tobacco factory and would they like to participate in the development of that.

Arvis, 45, 1 child (by phone):I don’t know anything about the tobacco factory. It would be very nice if there would be concerts, lessons and craftworks workshops. I would take a part with the opportunity or in the activties here.

Kristīne, 45, 2 children:We need a creative district very much! Because in this neighborhood there aren’t much events, and not a lot of places to go. Especially for kids. I would participate in the development! As an administrator of Miera ielas republika webpage, I suggest to connect both of the communities together.

Jānis, 30, 1 child:Of course I have heard about tobacco factory. I think that we have to upkeep places with history. Culture programm here? We need it very much for children. For me I can choose from the city offer, Riga is not so big.

Kitija, 23:I have heard about the planned theatre in the tobacco factory. Creative district would be useful for families. I would participate in development activities, just let me know!

Māra, 42, 1 child (by phone):I was in tobacco factory during the Museum Night. I would participate in activities here with joy. It’s so nice that this project got it’s life back!

Maija, 25:I just work here. But I think I would take a part, by giving my opinion and help in the development of the creative place. I would go to the events in the tobacco factory.

Evija, 41, 2 children (by phone):I have heard about tobacco factory. I find it as an interesting idea, about creative workshops and educational platform, and wold with pleasure take a part in the activities. But I do not like to be involved in to developing activities.

Linda, 43:We need a cultural and educational place here. I would like to visit events, lessons and excibitions here. But a clear vision of the development is needed. And understandable info about programm. I would like to participate by giving my opinion.

we asked people who live or work here what do they think about creative district in tobacco factory and would they like to participate in the development of that.

people needculture tobacco!

Decision: involve the local people (Miera street district), to engage themselves, in creating, “rebuilding”, the environment of the tobacco factory district, TOGETHER.

let them feel the ownership of tobacco factory district – create the feeling that they are a part of it and that they developed this distract.

what we heard –

people needculture tobacco!

Decision: involve the local people (Miera street district), to engage themselves, in creating, “rebuilding”, the environment of the tobacco factory district, TOGETHER.

let them feel the ownership of tobacco factory district – create the feeling that they are a part of it and that they developed this distract.

what we heard –

how do we think we could involve them? together we will paint, build, plant, repair etc.,develop our creative district.

to be sure that the local people want to participate in “rebuilding” the tobacco factory, we asked them: “do you participate?”

how do we think we could involve them? together we will paint, build, plant, repair etc.,develop our creative district.

to be sure that the local people want to participate in “rebuilding” the tobacco factory, we asked them: “do you participate?”

Create guidelinesof what to: do, make, paint, create, vote, plant etc.,a lot of things that the local people can do about or inside the tobacco factory under supervision.

and the first step, we suggest, for involving people, is to play location based games. everyone likes to play, especially children, teenagers and families. they can get to know this place better, and start to do something, thats real, inside the district, and gain a score. we call it – game based approach.

the next step would be:

the answer was: “yes, I do.”

engage the local people to the culture tobacco!

we are sure that it is possible to

Create guidelinesof what to: do, make, paint, create, vote, plant etc.,a lot of things that the local people can do about or inside the tobacco factory under supervision.

and the first step, we suggest, for involving people, is to play location based games. everyone likes to play, especially children, teenagers and families. they can get to know this place better, and start to do something, thats real, inside the district, and gain a score. we call it – game based approach.

the next step would be:

the answer was: “yes, I do.”

engage the local people to the culture tobacco!

we are sure that it is possible to

Baiba MucenieceLīga GrīnbergaInna Regiņa

Jūlija PodskočijaDārta Dīvāne

kultūras tabaka

& CONCEPT OF CREATIVE DISTRICT

green dreamTobacco & students from arts universitiesassociates withbad habits, smoking, bohemian way of life

Initial research

Baiba MucenieceLīga GrīnbergaInna Regiņa

Jūlija PodskočijaDārta Dīvāne

kultūras tabaka


green dreamTobacco & students from arts universitiesassociates withbad habits, smoking, bohemian way of life

Initial research

1. change the name.Recognised by the name, historical heritage

Present situation in Miera street...

Then comes our solution or As we call it BOOM!!!!!! ...and our proposed “green dream”


2. Article words such as a, an, the "remove THE negative aspect of the name, by adding A positive one.

1. change the name.Recognised by the name, historical heritage

Present situation in Miera street...

Then comes our solution or As we call it BOOM!!!!!! ...and our proposed “green dream”


2. Article words such as a, an, the "remove THE negative aspect of the name, by adding A positive one.

EKO ŠMEKO RESTAURANT/COFFE-SHOP

We really like the idea about an eco restaurant on the other side of the street, so new fathers could go there to relax and wait. /PR people from Maternity house/

I would go to the eco restaurant even if I had to pay more./Agnese, 25, sales-assistant in “Laima”/

I could go to the eco restaurant or lectures about healthy lifestyle. /Local man, lives on the Miera street, 27/

Real people reactions

EKO ŠMEKO RESTAURANT/COFFE-SHOP

We really like the idea about an eco restaurant on the other side of the street, so new fathers could go there to relax and wait. /PR people from Maternity house/

I would go to the eco restaurant even if I had to pay more./Agnese, 25, sales-assistant in “Laima”/




This green place could give new mothers a chance to go to the gym... /PR people from Maternity house/

I support this concept and I will go to the gym and cultural events... /Man from a neighbourhood, 40/

I would try the gym, farmers market and cultural events. /Local man, lives on the Miera street, 27/

Gym for students, staff and locals


This green place could give new mothers a chance to go to the gym... /PR people from Maternity house/

I support this concept and I will go to the gym and cultural events... /Man from a neighbourhood, 40/

I would try the gym, farmers market and cultural events. /Local man, lives on the Miera street, 27/

Gym for students, staff and locals

Real people reactionsFarmer production

once a month

I would definitely use THE

opportunity to buy

something AT the farmers

market. /Lilita, 26, sales-assistant in “Laima”/

I would go there to buy farm-ers products! /Agnese, 25, sales-assistant in “Laima”/

I could go there to buy farm-ers’ produts. /Man, passerby, 65/

Real people reactionsFarmer production

once a month

I would definitely use THE

opportunity to buy

something AT the farmers

market. /Lilita, 26, sales-assistant in “Laima”/

I would go there to buy farm-ers products! /Agnese, 25, sales-assistant in “Laima”/

I could go there to buy farm-ers’ produts. /Man, passerby, 65/

Lectures & eventssupporting healthy lifestyle

We would recommend this to our patients and new mothers, also we could propose our nutritionists as lecturers. /PR people from Maternity house/


I would attend lectures, if they were about art, 38/


Lectures & eventssupporting healthy lifestyle

We would recommend this to our patients and new mothers, also we could propose our nutritionists as lecturers. /PR people from Maternity house/


I would attend lectures, if they were about art, 38/


Real people reactionsPlanting beds for rent in the Green house

Since we recently moved in AN apartment, instead of living in a house, we said goodbye to our garden and my mother would love the idea about renting the planting bed. /Local girl, 23, lives on the Miera street/

Others could go to the eco restaurant or use theopportunity to have their own planting beds, but I am inter-

26, sales-assistant in “Laima”/

Real people reactionsPlanting beds for rent in the Green house

Since we recently moved in AN apartment, instead of living in a house, we said goodbye to our garden and my mother would love the idea about renting the planting bed. /Local girl, 23, lives on the Miera street/

Others could go to the eco restaurant or use theopportunity to have their own planting beds, but I am inter-

26, sales-assistant in “Laima”/

Our solution will help to promote the ideas for the Tobacco Factory and also locals in Miera street would bene�t.

GO GREEN!

I like the green idea about Tobacco factory, because Miera street itself is very green and it would suit here! /Local girl, 23, lives on the Miera street/

This green concept is very impressive, you should go to the Ministry with this plan! /Local man, lives on the Miera street, 27/

Our solution will help to promote the ideas for the Tobacco Factory and also locals in Miera street would bene�t.

GO GREEN!

I like the green idea about Tobacco factory, because Miera street itself is very green and it would suit here! /Local girl, 23, lives on the Miera street/

This green concept is very impressive, you should go to the Ministry with this plan! /Local man, lives on the Miera street, 27/

Latvian Academy of Culture:

Art Academy of Latvia: Laima DiboneLiene Putne

Exchange CHANGE Let’s change

EXCHANGE Make a change To be changed Exchange will change

E X C H A N G E TO CHANGE

Exchange to be changed Let’s exchange Changing Exchange to

change Changing yourself

TO CHANGE

Latvian Academy of Culture:

Art Academy of Latvia: Laima DiboneLiene Putne

Exchange CHANGE Let’s change

EXCHANGE Make a change To be changed Exchange will change

E X C H A N G E TO CHANGE

Exchange to be changed Let’s exchange Changing Exchange to

change Changing yourself

TO CHANGE

First investigation:First step: timeline of Tobacco factory

A/S Maikapars un Ko

Mie

ra i

ela

58

T.Maikapar immigrated

to Germany Tabacco factory is

Latvian and Denmark

joint venture

Tabacco factory

was closed up

2009

1992

19441912

A/S Maikapars

1887

1940

1945

2003

Tabacco factory belongs

to Denmark

Constitutor is Samuel Maikapar

and later director is grandson

Teodor Maikapar

Tabacco factory

2015

?

First investigation:First step: timeline of Tobacco factory

A/S Maikapars un Ko

Mie

ra i

ela

58

T.Maikapar immigrated

to Germany Tabacco factory is

Latvian and Denmark

joint venture

Tabacco factory

was closed up

2009

1992

19441912

A/S Maikapars

1887

1940

1945

2003

Tabacco factory belongs

to Denmark

Constitutor is Samuel Maikapar

and later director is grandson

Teodor Maikapar

Tabacco factory

2015

?

First investigation:

EDUCATION, CULTURE

Theatre “Daile”

Youth Techical house “Annas 2”

Chocolate museum “Laima”

Baltic camputer Academy

St. Gertrude New churc

Riga Maternity house

Riga French Lyceum

Riga Gymnastics school

FOOD AND DRINKS

Tea shop “Illuseum”

Bistro “Lauvas Nams”G

B

C

DE

F

6

97

54

3

1

A

BC

D

E

G

F

A

9

7

5

4

3

10

10

1

2

2

6


EDUCATION, CULTURE

Theatre “Daile”

Youth Techical house “Annas 2”

Chocolate museum “Laima”

Baltic camputer Academy

St. Gertrude New churc

Riga Maternity house

Riga French Lyceum

Riga Gymnastics school

FOOD AND DRINKS

Tea shop “Illuseum”

Bistro “Lauvas Nams”G

B

C

DE

F

6

97

54

3

1

A

BC

D

E

G

F

A

9

7

5

4

3

10

10

1

2

2

6

Cigar

Old industry

New Riga theatre repairsBuildingInteresting and good place

Cultural eventsNew place for Latvian Academy of Culture


the Tobacco factory

Future vision:How the Tobacco factory could change

Cigar

Old industry

New Riga theatre repairsBuildingInteresting and good place

Cultural eventsNew place for Latvian Academy of Culture


the Tobacco factory

Future vision:How the Tobacco factory could change

Tobbaco Factory’s roof as an open air terrace for summer and an indoor terrace for winter season that is open for public

Second investigation:Tobbaco Factory’s image is changing.Vision of pop-up cafe

Open an opportunity, for public to exchange items and to be changed themselves

Tobbaco Factory’s roof as an open air terrace for summer and an indoor terrace for winter season that is open for public

Second investigation:Tobbaco Factory’s image is changing.Vision of pop-up cafe

Open an opportunity, for public to exchange items and to be changed themselves

Second investigation: locals opinion

95% of respondents agreed that there is a need for a new public space open for everyone. They are excited about the idea of summer-winter terrace/cafe on a roof

80% of respondents are ready to exchange something for a cup of tea

event in the Tobacco factory

Second investigation: locals opinion

95% of respondents agreed that there is a need for a new public space open for everyone. They are excited about the idea of summer-winter terrace/cafe on a roof

80% of respondents are ready to exchange something for a cup of tea

event in the Tobacco factory

Don’t pay with money:

Cigarette for a cup of tea Inspiring story for a cup of tea Children’s drawing for an icecream

I have an interesting

story

Don’t pay with money:

Cigarette for a cup of tea Inspiring story for a cup of tea Children’s drawing for an icecream

I have an interesting

story

change image

Exchange cigarette’s addiction

Change art

TO CHANGETeste of cigarettes Taste of food Taste of art Open space for everyone

Open art for everyone Open terrace

EXCHANGE

change image

Exchange cigarette’s addiction

Change art

TO CHANGETeste of cigarettes Taste of food Taste of art Open space for everyone

Open art for everyone Open terrace

EXCHANGE

P.S.:

Jūlija Podskočija

©[email protected]

Documents

DesignJam Latvia 2015