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naked Stables Private Reserve Investor's Report
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1
INVESTORS REPORTѱеYĵ
May 2011
1
Introduction
Purpose
Fast Facts
Location
The Resort
The Site
Green Design and Construction
The Design Idea
Floor Plans
Fittings amp Finishes Schedule
Purchase Options
Industry Returns and Benchmarks
The Team
naked Coverage ndash Media
ǂˠ
ɧOuml
ȉ
THORNȓя
oacuteƟAacute
ФTHORN
ɀ˔ˤƗІƭˤ
ˤƗȓɲ
ȵʒɘ
ƭѡȦƎˤ]ɛ
ŅɈκΙ
ϛѝЎʖſYІaƹ
ͰɒOumldivide
Ɏ
content ɧȼ
2
3
5
8
10
12
14
17
20
26
29
36
39
49
2
INTRODUCTION
The naked concept was created to share our desire to strip away the busy cosmopolitan city lifestyle and get back to life and nature in a purer form
nakedФŃΘЗȑAringiuml˪ƂĈ˾OumlИ=ϡƎǶſŕordmǖѳʿ˪ƂOumlȓɲ΅ϰРyacute˪Ouml6
October 2011 will see the official unveiling of naked Stables Private Reserve a luxury lifestyle resort created and developed by naked Eco Developments (WOFE)
ɱМ=naked Stables=жϞϻWOFEƭШǭāOuml=ϾѯˡŴ˪ƂĈ˾OumloacuteƟAacuteƮн˾ƺǭʙ˨ɕOumlɘ˖6
The resort nestled in an idyllic pine forest setting in the Moganshan mountains just 2 hours from Shanghai features 121 eco friendly suites thoughtfully arranged within 70 contemporary Treetop Villas and Earth Huts The style of the resort fuses African and Asian elements and brings the magic of African hospitality and intimacy with nature to an Asian setting
oacuteƟAacuteѾɅФɢī˗ϞʎВMOumlȩѓ=Ǣȑ˛ŝLjϾȢΟ˶Ouml=ƣAEligĺɴqэˍŕĭǦOuml˪ĉēyЂmicroIcircCcedilĘķOumlccedilpũγƟɦͳѓ6oacuteƟAacuteOumlĘķˊūȥφčЏ=Ʈѳʿ5ʩNjOumlčљķaeligѣˏOgraveφљ˔OumlѩyǞѓ6
Apart from outstanding food and beverage concepts horse stables stateoftheart conference facility and naked Leaf our unique wellness and spa sanctuary guests may also enjoy a kaleidoscope of activities and tailormade offerings Furthermore the site is set in a private nature reserve dedicated to the preservation of endemic wildlife fauna and flora We are committed to achieving socioeconomic sustainability by engaging the local rural communities during the construction and operation of the resort This creates job opportunities and a sense of pride among the locals villagers
shyȥntildeǡ˔OumlϬȓɲ=oacuteƟAacuteŻϴϾɇǚũѻljOumlƁϨˤ˲=ϡƎnaked Leaf77ͰɒntildeOumlƫǰϕ˪Ɓŏ=Фжȕ=qǸǵϡϏĖĥOumlγΊƂiacute=ΘˆegraveѐOumlĞ6frac14=oacuteƟAacutedegФϞĸϾѯIcircTHORNϙ˪ѕϡƎiacuteцʾOumlˆѳʿWŰʵɬ6ФoacuteƟAacuteOumlƭˤũРϱʖƣ=ͰɒюȞЂWпŰTHORNΔAacuteˣʵˣƁǑƖOumlǵ θβāЮ6жIcircTHORNmiddotШȥηucircǜϛı=˶Ϛ˂IcircTHORNǝəϾȥϞѕѳŤĭ6
The design and development team collaborating on this project includes some of the Worldrsquos foremost thinkers and leaders in sustainable design green building technology and luxury development
ˤƗdivideũǭādivideŃūѽюȞЂfrac14Ιɧ=ʙѓVȂϞΡФǵ θāЮˤƗ5ɀ˔ƭѡƔũˡŴϛǭāĈɘǁƐOumlȭǪˆ6
With internationally renowned Ben Wood Studio Shanghai conceptualizing the master plan and architectural design and naked overseeing the development and operation naked Stables Private Reserve is targeting to be the first resort in Asia to achieve LEED Platinum accreditation
ƈЂŘƙсɜŁ77˛ŝBen WoodˤƗOumlѵŔŷũƭѡˤƗ=ƞ˛nakedoslashЂΙɧǭāũРѽOumlƢethŎȓ=naked StablesϾφљszligϞĸϴϾɀ˔ƭѡˈпOumloacuteƟAacute6
Innovative construction technology such as SIP (structural insulated panels) has been used in the construction of the Treetop Villas and traditional rammed earth walls feature in the Earth Huts
ФccedilpũϾѯsup3ŢʥOumlДΰΟͳͳOumlƭШѓ=˼ϸȥћˍSIPƿńǨЖOltUgraveΪίƭШƔ6
naked Stables Private Reserve will continue to reinforce our core commitment of redefining the essence of ldquosustainable luxury in naturerdquo
naked StablesƮƚθюȞЂͰɒіΪegraveϦOuml8ǵ θѳʿˡŴ9_ёOumlŨΫɼOumlāЮѓ6
ǂˠ
3
PURPOSE
This report invites people who are looking for a lifestyle holiday home in the country close enough from Shanghai to nip away
quickly and far enough to get away from the pollution and noise This report is intended to assist interested buyers in understanding
the offering and help make informed investment decisions
The key objective of this report is to provide potential purchasers with a greater understanding of the prevailing market conditions
with particular focus on
жĕYĵыФϗʰɨΡнФжĸŘoacuteȕοбϾѯ˪Ƃ˶˜ĭ5ȑ˛ŝNjǢȑɭņŬǽąſsʨЗȑϴƑІιΜOumloacuteƟͳ6ϖжĕYĵɭUѠɨΡʤФϛѝȥǀͰɒOumlϹƀϡƎUѠɒѼѱǧ6
жĕYĵOumlіagraveʤФϛѝФϡ΅ƒĸĈɘŀѻAringOumlUѠ=ȅ˼ʙȥǀжϞΪίȓɲOumlʣǒ
This information has been provided to assist the recipients in deciding whether they wish to purchase a Treetop Villa at naked
Stables Private Reserve located in Moganshan Zhejiang Province in China We have relied upon information from sources generally
regarded as authoritative Whilst the information has been prepared in good faith and with due care no representation is made for
the accuracy of the whole or any part of the publication
жΡάͽыФsup3AumlĺɨΡʤФϛѝ=ȅUѠɒǧegraveĚѬ]ФЂѓŘзƯˬɢī˗Oumlnaked StablesŅɈfrac14ʑ6ͰɒϟDzɨΡϾѯʹβȅЕOumlάͽ6жΡǐΫѬ]sʨϾѯϞegraveŋѣoacuteOumlάͽ=ʙʺƆēordfPOumlǐʽoacutesɍϾOtildeOgraveʺʽˈlt6
oacuteƟAacute
ƉЊ
ʑ
ſY
ɧOuml
4
5
FAST FACTS
Resort Development
The resort will include the following facilities
and halls
picking horse riding archery and many more thrilling activities
poultry
within the resort property
different ducks geese and swans
ȉ
度假村的发展
oacuteƟAacuteƮϴϾ΅ȧˤ˲
icircccedilpŃƣĉlt
icircДΰΟͳϞϞicirclt
ϸЂϕƝɇOumlɇǚ
ĸϽ϶iexclĸФeumlˉ϶iexcllt
ƝxĘOuml
ʒɔOumlƁϨǹƣ=VȂĸxOumlĉƣũȖ
ƫǰѓΫVȂĸSPAŏũƣђȤlt
thornˉѓΫ
ƂiacuteѓΫVȂ˗THORN5zȾα5cedilaring55ʛɇ5ˢƩϡƎηucircʙfrac12ƊǏΌOumlƂiacuteΙɧlt
oacuteƟAacuteŀϾũƝʪOumlˆϾƉɸ
ѕxѕȏOumlϙ˪ȻŀfŰOumlˆWŰʵ
6
Tree Top Villas
The Villas on offer are a first for China They are elevated above
the ground and protrude from the tops of 20 meters high pine
trees seemingly floating on the tops and therefore their name ndash
the Treetop Villas Built from Steel and Wood these Villarsquos are
to challenge the paradigm that luxury can be environmentally
friendly
Resort Services Offered to all Tree-top Villa Owners
树顶别墅
ccedilpФѓŘŻfrac34ordf6^ȑTHORNɘ=sʨФɔijOumlAgraveѓOtildeķɛ=ǯʜȅǜΚğФccedilт˛=ccedilpOumlɜϻfrac14yacuteȅ6ϸĮũɦƭШ=жΡpыФЯșȅOumlĆț77ˡcentϚɭˍfrac14THORNІѳʿźǔũΣŃdeg6
5ϡƎOumlp
ѵŃϾƣp
CcedilĘķnotĉ
DɠЌį
˞DZ
ɬ5
γͽ
ɏĸĉƣiumlϾˡŴOumlˆЌ
ǠAringOumlϒdegФ˕ȩccedilʈт˛
ͶέƐOumlaacuteʡˤ]
OcircŘɼŁOumlacuteŲȀơ
ɐŘSafelok ˢʐ˺pɑ
AEligϾΆˉŒΐƱĿɭOumlUacuteĝˢtȟ
oacuteƟAacuteϛŎȓ
oacuteƟAacuteĤЩϾOumlŰ
ǠAringOumlŃΘʵЉɤŁʯlt
提供给所有树顶别墅业主的度假村服务
oslashɴOumlpljαѴūOumlαоŎȓ
pɬOumlŰ
ˆŎƝĞ
αȔĞ
ƝоĞ
ϾŁϸʵOumlŰ
ϾOumlǒōɐŸ
ŞbrvbarĊђ
űȠƻˏ
έaacuteĞ
ȃƇƍ
ŀ΄
ϾŁϸʵOumlWΌ
Ο˶CW
˪ɝũΞĊCʺ΄
oacuteƟAacuteɬOumlƳР
7
Position
property
Financial Benefits
boutique development including only thirty tree top villas
should appreciate in value over time
the naked Stables Private Reserve and naked brand name
properties holiday homes and quality branded residences
increases
part of the resort room inventory
位置
Ђɢī˗˗ȸ
ЗȑιΜ=pϙɬɍϾƆй
ѳʿ˕ȩ
pdegФŝIɔϡ˛
ĸǢȑp13ēєȺOumlijyumlěʳ
ϮcOumlˆ˗ň
财务收益
LjϾƣǐʑ˪˝p=ɴOumlntildeϞʹĀOuml6
ϴϾũTHORNʞ=ˉŮɴϾegravesЫчOumlϛ6
ɴOumlƠчƮІ҉аoacuteƟAacuteŁϡƎʑʁȠϱyacuteЫч
ɴOumlƮϩoacuteƟAacuteϛ˩5oacuteƟͳ5ʑʁѢЭyacuteЫч
ϛѝɏɱƮƁϩoacuteƟAacuteɱoacuteʃagraveyacuteΘϾ θOumlˏ6
8
LOCATION
MAP of Shanghai to naked
County on the foothills of Moganshan Scenic Mountain
By Car
With the opening of the new Shenjiahu highway in 2010 the
traveling time to Moganshan is 2 hours drive from downtown
Puxi in Shanghai and also 2 hours from Pu Dong airport
By Train
With the opening of the new high speed trains across China
guest can now get to naked Stables in under 2 hours traveling
on the train from Shanghai Hongqiao Hub to Hangzhou and
onto Deqing Total train time is less then 1 hour
SITE MAP
地址地图
THORNȓя
从上海到naked的地图
pѾɅЂɢī˗Ęǒʵ˗ȸdegOumlOcircʭΎǔɬɤOumlˆѳʿWŰʵ
驾车
ѯɱ˥ƛůijOuml=iquest˛ŝʕͻ˙ϛʵƆʕecircƉOgraveɢī˗ǩъεΟ˶6
乘火车
ѯősup2ѓŘOumlijOumlˏРϱ=ȾǸiquest˛ŝŭʦǸРѓΫOgraveţјϡƎOcircʭΎOuml˶ƣʒǩ˟ЂΟ˶6ФƄ˛Oumlѵ˶ƣ˟ЂΟ˶6
9
10
THE RESORT
The experience
We believe that true luxury in the modern world is not
necessarily about designer labels and huge international brand
names but about privacy space spending quality time with
loved ones and rejuvenating your senses with nature All of
these elements have been brought together seamlessly at naked
Stables Private Reserve
After a refreshing welcome in our vibrant clubhouse your butler
will whisk you to your villa by electric golf buggy Enjoy sunset
cocktails on the deck and luxuriate in the sweeping views of the
bamboo forest whilst your butler unpacks your bags and dinner
playing the whole family congregates at the dining table and
dinner is served After dinner soak away the stress of city life in
your private jacuzzi on the deck as the stars wink overhead
Saturday morning starts with a hearty home cooked breakfast
and the thrill of a day filled with experiences in the mountains
Explore the local hills and forests on mountain bike Rejuvenate
and refresh in the sanctuary of the naked Leaf Wellness Centre
After a swim in the pool lounge in your villa hammock with
family and friends sharing precious moments
Kids will love the daycare centre with outdoor play area kids
pool art jamming music and laughter
Get your Sunday off to a great start with a family horseback
reintroduced to the hills Stretching and yoga are on offer in our
hilltop pavilions as well as tai chi kung fu and meditation After
fine tuning your archery skills finish off the day with a spot of
fishing in the nearby lake
If you choose to venture out of your villa for lunch enjoy
creative and delicious comfort food at either the pool cafeacute
or clubhouse Gourmet pizzas organic salads and artisanal
sandwiches will tempt you at the poolside Innovative Afro
Asian bistrostyle dishes are on offer in the clubhouse
oacuteƟAacute
经验
ͰɒΑάCcedilǁOumlинˡcentsxϞegraveϡijƐʑʁnьƆўɜOumlŘƙʑʁ=ʼϰħϴϾˆOumlǹƣ=ІΫBOumlˆŃoacuteɐťOuml˶Œ=sʨФѳʿźǔȕŽāʫsup1ƂȞ6ϾOumlжΡЏiumlƮФnaked Stables6
OgraveAumlƁŮɴƁOtildeOgraveͰɒĞdivideOuml˅ʮƻEgrave=ɴOuml˦ŎƝƁǭѯaacuteiacuteТɴOgraveɴOumlˆp6ˉɅ˶ēФϒΘϞZƋǙ=njФɊόOumlќŝтѓ6Іfrac14˶=ɴOuml˦ŎƝƁUɴΥ΅αȔѬ]=ĺɴAEligȅϞѕФƝOumlĭ6RѯɴBOumlϪȎ=ʺƝˆѾФѮiΘϸ6ćŮ=RѯɊĄέ=ФϒOumlˆDɠЌįȕżǀɴ˪ƂOumlτȞ6
їȳOumlЧ˽ЂϞuacuteĖ˭OumlƝЧ=ϞOumlǏΌfrac12ƊƂiacuteƮ˗ѓтȾ6ʛѯ˗THORNāǥIcircTHORN˗plusmnũ˕ȩOumlɕɖ6Фϕ˪Ɓŏѓaeligȓ˂ɴlOtildeĽƞcurrenɊƂȞ=ФϽ϶iexclРiacuteϞăтŮ=ȊϑϑOumlФpOumlaumlpara˛ļƝˆũʉϿŃoacuteɐť˶Œ6
ŜѲɒϚƮƁB˛thornѓΫ=ФжȕoacuteŚǽȎOuml˶Œ=ϩжȕϾƂiacuteTHORN5thornϽ϶iexcl=ƏήűiacuteŶ5ϪȎ6
˂ɴOumlїˉiquestІƝˆOumlʛɇϽȨǭ˽6ɴƮϾƉƁϞograveͰɒіΪϭˏ˗ѓOumlIcircTHORNȻѕ6Ђ˗ccedilOumlŏȕϾҋҀ5ƌ5ĿěUgraveƂiacute6ˢƩȡтŮ=ȅĦNjůicedilaringƿжϞтȾ6
ˍřɴκЪxФpȕͷ=϶iexclǬĎƆеǣȎiumlƮɴΘϸntildeɐOumlxĀκЪ6϶iexcliǬĎȕOumlɐ˸Ɲʍˑ5ϾƉ˔ȄϡƎľ˓ɛђiumlƮЀ˼ɰʸϞǗǕ6ǣȎȕŀϰΪʚOumlφčĘOumlґ6
11
In the evening join the visiting winemaker from South Africa for
a private tasting in our wine cellar followed by an outstanding
dinner featuring a myriad of organic and seasonal produce
sourced directly from the farm All dishes in the restaurant are
designed to be shared and enjoyed together
The warm summer months are filled with afternoon bbqs
evening musical performances in the openair theater and sun
dappled memories at the pool
Winter is crisp and perfectly peaceful as snow dusts the bamboo
forests Log fires crackle in the bar and winter cocktails warm
from within
Memories are created and moments are shared a naked Stables
Private Reserve
˛=ϞʜKċȅѳɫčOumlɳǙ˰=ФͰɒOumlǙѨȕʑɐǙ=ŻϾхƻȅѳɸOumlϾƉOumlΪΈ˸OumlĖ˭6ϞʜȅΘҗҖĺɴAEligȅOumlНH6
҈ϤOumlΆƕ=жȕɊͷŮ˞DZ=ȹǤOumlϝϪȎύordfϡƎ϶iexclȕϒŒLwOumlɐťſϥ6
жȕOumleumlƕʒǓΕũ=JμĢĩѯќŝ6ǙHȕ=ɦФƄѓˀ˞āordfʋɿ˩=ϞZeumlƕƋǙɭ˂ɴɻũηucirc6
ȅnaked StablesjуſϥΘɐť˶ŒH6
12
13
14
GREEN DESIGN amp CONSTRUCTION
LEED Green strategies
All about LEED
Developed by the US Green Building Council (USGBC) LEED
(Leadership in Environmental Energy Design) provides a concise
framework for measuring green building design construction
operations and maintenance LEED Platinum rating is the
USGBCrsquos highest rating with strict criteria encompassing energy
savings water efficiency CO2 emissions reduction improved
indoor environmental quality and stewardship of resources and
sensitivity to their impacts A LEED Platinum qualified building
should use at least 30 to 40 less water and electricity than a
normal building At naked some of the things that have been
done in aiming to achieve this award are
recycling
flushing and irrigation
water
waterless urinals
buildings
consumption
ɀ˔ˤƗІƭˤ
绿色建筑认证
关于LEED
ϻɐŘɀ˔ƭѡƁāʜ=LEEDɀ˔ƭѡˈпltȣɀ˔ƭѡˤƗ5ƿń5РѽϡƎŰŀƥƾOumlȀơ6LEEDɐŘɀ˔ƭѡƁ˄ƽɭ5ѱЕȚϸȿ5ƱUacuteĀϓŸʀČ5˫ɬźǔёȣ5ѱЕŎȓƎoslashʙϳΗOumlɚĭoacuteψķnѬOumlѻijưΙ6ϞmicroϴϾLEEDˈпOumlƭѡϰħaʔƭѡ˟˼ϸOumlaacute6Ф =ͰɒϚѼȥŬucircľѽȅлʷOtildeOgraveжĸưΙ
ƭѡƽˬȥ13OumlɭЕ˼ϸ
ƭѡƽˬȥOumlϸȣ
iquestͳccedilũɇȺƍȅOumlЅϸЂҔͲOumlνźȚϸ
ϾҔͲũđiuml^ſϸЂyenũŐĪ
LJA˗ňȱOuml˳THORNǖŸȥƂ
˼ϸUacuteȱȣOumlЌŊegraveѩяϡƎɶ˾umlɇɗyen
Οkiexcl
ϸЂЎ˅Oumlϒɭ˅ƞ˅ʠ
ϸЂƞ˅ũȐʼƭѡOumlƽɭЕкʢ`
pѩϾ˅ſѩяȅƱUacuteɭЕΞŦ
15
use Incentives given to reduce energy consumption
a factory 20 minutes away from site
window frames bricks and roof tiles
Council)
material
property
recharging stations
within a radius of 800km
CѩФϾp˛OumlɭȣƗϸȅƢethǸˆOumlɭЕ˼ϸʮ
ȁ6ŻɭЕΞŦOumlƦ˟ŀuumlOumlưȘ6
ϸ˼ϸќΧdzȝOumlŗȷƞ˅ŀɻ6ќΧdzȝȅѳǢȑͰɒ
ēєȺЗOumlϞƝľ
ϾOumlʥũacuteŲiumlijoacuteǨЖ
˼ϸɘŒŵOumlUacuteĝˢtȟ
˼ϸUacuteʀČOumlȦ
˼ϸſȚϸOumlǛɦёͳccedilơ5џѲ5џƈ5acuteȀ5ѦǼũ
ͳccedilʎ
Ś13OumlɦϻFSC˕ȩŎȓГƁltʹ
˼ϸǵУ˪OumlŸќѐTHORNO
pɬʺ˼ϸLEDtimesũΟίOumlϲŒtimes
oslashϾƭѡѻAringoacuteOumlljαѳʿŒũĘ
ѝTHORNъПηijyumlěljˏ=ijyumlěϻϒɭŀaacutesɭФ
ѤTHORNcurrenaacute
OumlƭѡȦiumlȅѳĈДŁȕɬOumlʵЉ
Ś13OumlƭѡđȦ^ſȚϸ
ϾoacuteƟAacuteOumlȃƇiuml^νźȚϸ
notĉũȃƇ^ϸѽĐȦ
oacuteƟAacuteɬϴϾϾƉųВ
іΪϭˏϙ˪iacuteIcircTHORNȻѕlt
WŰѳʿiacuteцʾ
16
17
THE DESIGN IDEA
Tree Top Villas
树顶别墅
To touch the sky at night and look down on the forest in the morning is what owners of the tree top villas will experience High
above the forest canopy 30 luxurious homes are perched in the tree tops Spacious wooden constructions with large sundecks spill
into the panoramic views of the mountains
macrɞҌҍOumlϝǹ=ϔѪȗOumlҐ=жǜϴϾccedilpOumlˆɒntildeΘOumlҕȞǒ˔6icircŤŴѢЭʗͽФ˕ȩŌт˛=pǡϞķ6аФǾOumlɦѐΟͳѓ=œOumlɢī˗ʺǒǍόYacute6
Each villa is built on stilts to minimize its physical footprint and maximize the views for its discerning owners The prefabricated villas
are made by innovative construction technology known as structural insulated panels (SIPs) With high insulation value and zero
construction waste these lofty eco dwellings are like no others offering you an energy efficient home that is beautiful and at one
with nature
ccedilpOumlƭѡaumlƵȵƿń=iquestyacuteƦ˟oslashБ˽˪źǔOumlϳΗ=sѻAringΏoacuteOumlЮϹɐOumlǒ˔6жΡЎѐOumlpϸѻΪǴƔOumlƿńWOѐШOuml6ccedilpOumlˤƗтѽ=ʹđȦͲˁssectѳʿ=ŀϞĸЁϾʑЁʩNjѳʿOuml˪ѢЭ6
The villas are intended for life Overlooking the mountains and forest below each home has a very large outside deck
complemented on the inside by an open plan kitchen with all the latest amenities dining room living area and opium den for
relaxation and entertainment Large sliding doors and full wall windows welcome natural light while sophisticated air conditioning
systems ensure your comfort Double layered glass keeps the view in perfect focus hushing all sounds to perfect stillness Wooden
floors soft lighting and high ceilings add a sense of warmth and space
ccedilpѥ˪Ƃyacuteƭ6Ġғ΅ɘOumlʾ˗ũ˕ȩ=ɏicircƭѡǩˤϾǾAringOumlϒ=ʆϡCcedilOumlмǭČ˾notĉ55˪ƂʵũČЄȎ6ǾAringOumlȄɑũмɘɅTHORNAringacuteǵɩѳʿˉŒ=˶ljOumlǹaelig΄ǵʽWɴOumloacute6tȟǵȯɴФѻƜƶoacuteΩ˚ɐǒOuml˶xƁOgraveĹѕ˩ϪOumlī˃=ntildedegЂϞʎǓтѓ6ʿOumlɦTHORNO5ˌũOumltimesŒũǹOumlųϣЫȥɻũǹƣĭ6
ˤƗȓɲ
18
Tree top villas
Roofs thatched
19
20
FLOOR PLANS
Treetop villa 2 bedroom villa ccedilpȢͱĉ
ʒɘ
Interior area 室内面积 13768sqm
Exterior area 室外面积 50sqm
Total usable area 实际使用面积 18768sqm
21
Level 1 一层
Interior area 室内面积 7088sqm
Exterior area 室外面积 102sqm
Level 2 二层
Interior area 室内面积 668sqm
Exterior area 室外面积 398sqm
22
Treetop villa 3 bedroom villa ccedilp˓ͱĉ
Interior area 室内面积 20214sqm
Exterior area 室外面积 664sqm
Total usable area 实际使用面积 26854sqm
23
Level 1 一层
Interior area 室内面积 10334sqm
Exterior area 室外面积 118sqm
Level 2 二层
Interior area 室内面积 988sqm
Exterior area 室外面积 546sqm
24
Treetop villa 4 bedroom villa ccedilpͱĉ
Interior area 室内面积 2667sqm
Exterior area 室外面积 863sqm
Total usable area 实际使用面积 353sqm
25
Level 1 一层
Interior area 室内面积 136sqm
Exterior area 室外面积 168sqm
Level 2 二层
Interior area 室内面积 1307sqm
Exterior area 室外面积 695sqm
26
FITTINGS amp FINISHES SCHEDULE
EXTERIOR AND INTERIOR FINISHES
External walls
Structure is built from steel and SIP (Structural Insulated Panels) External wall is cladded with painted fiber cement board
Internal walls
emulsion paint
Ceiling
Ceiling is finished with emulsion paint
Flooring
Bedroom is finished with heavy strand bamboo flooring
Balcony
Balcony floor is finished with Wood Plastic Composite decking (M wood) Railing and trellis made with Liu An wood Balustrade is fitted with metal and Liu An wood
Window
bedrooms are fitted with double glazed LowE glass and Roto hardware
Kitchen amp powder room
Floor is finished with natural tile Kitchen cabinets and sink are provided Kitchen counter top is fitted with natural stone
Bathroom
Wall and floor are finished with natural stone
Doors
Entrance door is made of solid core timber fitted with Saflok RFID locks Bedroom doors are fitted with hollow core timber fitted with Saflok RFID security locks
ƭѡȦƎˤ]ɛ
室内外材料
oacuteƟͳʥ
oacuteƟͳƿńˤƗĮƿńƎƿńWOSIPlt6ʥϸΉɮOũʘ6
ɬʥ
ǸćƎͱтɬʥǩϸĔƎˎƲʘ6
ų
ųɘˎƲʘ6
THORN
ǸćģūɦTHORNO6ͱіќTHORNO
ȹ
ȹϸɦOʓʟ6ʈȲҎɦѐШOuml6ȇĬϸDŽрƎȲҎɦĜ6
acuteŲ
Ǹć5ͱOumlacuteŲϸȽɦѐacuteȀʆ-3ѓǹtȟƎ-0-ͶDŽʆƪ6
notĉ
THORNϡƎɘϡʿTHORNѦʓʟ=notĉŀlaquoŖϡƎʇ6notĉɘʿ˵6
Ќ
Ќʥ˦ƎTHORNϡʿ˵ʓʟ6
ɑ
ˏǺAringɑϸ˹Ψɦɑʆ˛-)ljordfɑNJ΄6ͱɑϸǹΨɦɑʆ˛SaflokljordfɑNJ΄6
27
MECHANICAL AND ELECTRICAL INSTALLATIONS
Heating and Cooling
AIRWELL centralized water source heat pump is provided Fresh air intake with heat recovery system is installed
Electrical provisions
are provided
Electricity
Concealed conduits are provided Threephase electricity supply with miniature circuit breaker distribution board is provided
TV telephone and internet connection
Satellite TV with all major international channels
is provided in all the villas Telephone outlets and wireless internet connection is provided
Hot water supply
Huang Ming solar hot water heater and Rinnai gas water heaters are installed for the villa
Water supply and pipes
Concealed copper pipes are used for both hot water and PPR pipes are used for cold water
The resort will be patrolled 24 hours a day CCTV system is in operation throughout the resort 24 hours a day All the villa front doors and bedroom doors are fitted with Saflok RFID security lock system
APPLIANCES TO BE PROVIDED OR INSTALLED IN EACH DOMESTIC
UNIT
机电设施配套
ŀɻũѐȐ
ɽyumlƍѓ˾Е˅`΄6ΪĘ˅ſ΄6
Ɲaacute
ʆEΐNtildeŎOumlǭŋϡƎѿ6
aacuteȞŀϰ
ѩϾϮ˾ΐȺ=ʆϾίoumlȺʠ=ʆaacuteΓOuml˓ΑaacuteЕŀϰ6
aacuteƎςˤ]
έaacute=ʹΐaacuteŹũʹΐȺ6
˅ˤ]
žɛϒɭ˅ʠƎȩɬɌʡ˅ʠ
Ŏ
˅ŀϰŎǩϸϮc˾ĮŎ=ȐŀϰŎŎ6
WCˤ]
oacuteƟAacuteˤϾϾΟ˶ѽOumlgȺaacute΄ϡƎΟ˶OumlπɄ6ˏǺAringɑƎͱϸSaflokljordfɑNJ΄
标准住宅单位附送以下设备
Stove BAUMATICExaust fan BAUMATICOven BAUMATICMicrowave BAUMATICFridge BAUMATICBARMini fridge (2 3 bedroom) BAIXUEWine fridge (4 bedroom) BAUMATICBEDROOMMini fridge BAIXUEBath KOHLERTERRACEBarbeque grill
TelevisionDVDBATHROOMShower KOHLERBasin KOHLER
notĉ aacuteraquoȷ ʄɇUcircǷnotĉϼχƉ ʄɇUcircǷnotĉaacuteDZΓ ʄɇUcircǷuȷ ʄɇUcircǷɬяrΓ ʄɇUcircǷHΟrΓ=ĉlt JμǙŖĉlt ʄɇUcircǷͱΟrΓ JμЌį Ǵȍȹ˞DZΓҒĉaacute ɯDVD ɯЌȪЌʠ Ǵȍʇ Ǵȍ
28
NOTE
1 The Developer reserves the right to substitute other materials
or appliances of comparable quality and standard for the
intended items as listed in above fittings and finished schedule
2 The fittings and finished as listed above shall be subject to
the terms of formal Agreement for Sale and Purchase Those
provisions may have slight variation in the color measurement
3 The Developer reserves the right to make modifications and
changes to the building design fittings and finishes without
prior notice
4 Fittings and finishes of the Special Units may be different
from those of the Typical Units
备注
āЮ˙WȰϞʧʹȞ=Dв˹ƙʮȁεϘϡUgraveётƭѡȦϡƎˤ]Ccedil˛ȧĹΙ6
˛ȧĹΙȦϡƎˤ]ǩϡн˾ɈɉūКOumlǿщegraveѬ6ĹΙƭѡȦƎˤ]ǵɭƁФϋ˔=ȣoacutepoundAcirc5ȓ5ѺуƎƆľ˛ordfʬp6
āЮ˙WȰϞʧʹȞδeacuteϡƎĽĨϛOumlˤƗ5ƭѡȦϡƎˤ]ʹεȮαс6
˔EumlЏOumlēƭѡȦϡƎˤ]І˛oȧĹΙǵɭϾx6
29
PURCHASE OPTIONS
Buying a Tree-top Villa at naked Stables Private Reserve involves signing a Sale and Purchase Agreement with the development
company and a Lease and Management Agreement and Deed of Conditions with the Hotel Management Company The Management
Agreement requires the purchaser to lease the property back to the Hotel Management Company to manage on the ownerrsquos behalf
There are two different plans which are available for buyers
在 naked Stables 购买一套拥有不动产权的树顶别墅包括与发展公司签署一份买卖协议以及与酒店管理公司签署一份租赁管理协
议和条件契约管理协议要求购买者以业主的名义向管理公司出租其别墅以供其管理买家有两种方案可供选择
ŅɈκΙ
30
OPTION 1 - FLEXIBILITY
1Owner Usage Rights
Zero usage restrictions
Early reservations are required to secure Villarsquos especially during prime and peak seasons If a Villa Owner does not provide the
required advance notice for a reservation the resort may be required to offer the owner a different unit or in the worst case no
availability at all
1 业主使用权限
ȫ˼ϸΏѐ
ϘʴʣЎegraveˏѢp=ϺʙФƐƕ6ˍřpϛѝɍϾŀϘʴOumlϸЂЎegraveOumlЎс=oacuteƟAacuteƮʙŀȮϞdegѢdeg=ƆеѻЦĴOumlʮȁɍϾǹĉ6
2 Rental Revenue
2 租金收入
a Rental revenue
Whilst not in residence the owner will be eligible to earn a pro rata 36 of the room revenue generated by the Reserve during their
absence Ie Everyday the revenue generated by the entire resort is divided amongst the owners not in residence on that day When
an owner is in residence he forfeits his opportunity to earn revenue
ѸDŽˏ
ϛѝxǝѢʖƣ=ƮOtildeOgraveoacuteƟAacuteordfѸʙĉͳOtildeϧOuml6ɏoacuteƟAacuteordfѸɨΡxǝѢФfrac14OumlϛѝOumlĉͳOtildeOumlϧƮ^ʒǩēʆĺжΡϛѝ6IcircϛѝǝѢФʙpȕ˶=Ʈ˱ʸƅOtildeϧOumlƉƁ6
b Monitoring your returns
Owners will receive regular financial information in the form of an electronic or hardcopy statement with details including owner
records of stays amounts spent revenue generated etc Owners may request to receive these statements daily weekly or monthly
Should the owner wish to lsquocash outrsquo and withdraw cash generated from their villa ownership this will be available biannually at the
gtƢethɰOumlſY
ϛѝƮƁegraveʖOgraveaacuteѲPƆɘP~Yo=ɬˋʭregOumlȧordfϛѝOumlˏѢƘȼ=ΞĒƘȼ=ˏſYUgrave6ϛѝǵκЪɏˉ=ɏέʖ=ƆɏĸМOgravefrac14Yo6ˍϛѝoslashѳƓФoacuteƟAacuteѓOumlˏſYljα=ɨɋǵɍSɱ˹˲Ϟfrac346ƆɏɱOumlМƆɏɱOumlМ6
选项1-灵活性
31
c Cashing out your returns
Owners will be able to cash out their returns twice a year If the owner chooses not to cash out his returns the resort allows the
owners to use their returns at the resort This option allows the owners to deduct returns pretax
gtƮɴOumlſYŚDŽĈ˾ʷordf
ϛѝɭņɏɱȢfrac34ϡDŽĈ˾ʷordfɒOumlſYϧ6ˍřϛѝκЪxʷordfOumlϧ=ǵϡФoacuteƟAacuteѓ˼ϸ6жѕκΙПηϛѝǻshyɩʣOumlſY6
3 Discounted Resort Services
All services available at the resort are offered to owners and their guests at a 20 discount off list prices These services include
restaurants wellness centre and activities centre
3 有折扣优惠的度假村服务
oacuteƟAacuteȕϾŀĺϛѝϡƎɒǸˆOumlĞiumlDвnƠĺЃOumlгǻ6жΡĞVȂ5ƫǰѓΫũƂiacuteѓΫ6
4 Services Fee
When the owner is in residence the resort continues to offer services on their behalf These services include Butler Bell
Housekeeping and Room Service In addition to these the resort offers water electricity wireless Internet and telecom services
included in the Services Fee to the owner whilst in residence The services fee is 300rmb per room per night This fee is charged on
all rooms regardless of which are in use
4 服务费用
IcircϛѝФoacuteƟAacuteǝѢ˶=oacuteƟAacuteƮƚθϡɒOumlɜϦϛѝŀĞ6жΡĞVȂϵˆ5αȔ5ƝоũǸĉĞ6shyȥжΡт=oacuteƟAacuteФϛѝǝѢʖƣŻŀ5aacute5ʹΐűȠϡƎaacuteάĞ=жΡiumlVŠФĞĒϸѓ6ɏĸĉƣɏOumlĞĒϸЏˆəe6жĸĒϸΛϾĉƣʷOuml=xɃfrac14ĉƣĚФ˼ϸ6
5Maintenance
4 of hotel room revenue will be reserved for ongoing building maintenance This will be deducted from the ownerrsquos share of total
room revenue
5 维护
ǙacircǸĉˏOumlƮ^ȰѽŮθƭѡδтĒϸ6ħēDŽuumlƮiquestϾˆǵēOtildeOumlǙacircǸĉˏĕuumlѓǻshy6
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Rooms Available 可用房间 121 121 121 121 121 121Estimated occupancy 预计使用率 35 45 55 60 60 51Estimated average daily room rate 预计每日平均房价 2500 2675 2836 2977 3096 2817Growth in room rate 房价增长率 7 6 5 4 6Annual room sales 年房间销售额 38644375 53163619 68876422 78894810 82050603 64325966RENTAL RETURN ESTIMATES - RMB Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGEEarnings Per Room (36 of gross room revenue) 124173 170827 221315 253507 263647 2066942 Bedroom 收益 ndash 双人间 248346 341653 442631 507013 527294 4133873 Bedroom 收益 ndash 三人间 372519 512480 663946 760520 790941 6200814 Bedroom 收益 ndash 四人间 496692 683306 885261 1014027 1054588 826775
INDICATIVE YIELD Indicative selling price Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
2 Bedroom 收益 ndash 双人间 6000000 41 57 74 85 88 69
3 Bedroom 收益 ndash 三人间 9000000 41 57 74 85 88 69
4 Bedroom 收益 ndash 四人间 12000000 41 57 74 85 88 69
Hotel revenues and owner rental yield - Option 1 Flexibility
32
OPTION 2- STABILITY
1Usage Rights
1 使用权限
选项2-稳定性
Total Permitted Usage Prime Peak SeasonPermitted Usage
Peak SeasonPermitted Usage
Out-of-SeasonPermitted Usage Blackout
40 days per yearNo occupancypermitted
Up to 20 days per year but no more than 7consecutive daysfor any one stay
Up to 20 days per year but no more than 7consecutive days for any one stay
No occupancypermitted
允许使用总数主要的旺季允许使用
旺季允许使用
淡季允许使用
无折扣期
每年40天 不允许占用 每年20天但是每人
不能连续居住7天每年20天但是每人 不能连续居住7天
不允许占用
Prime Peak Season To be published by naked Retreats in according to government notification every year Prime Peak Season
Middle Autumn Festival (Sept) excluding Blackout dates
Ɛƕɏɱϻnaked RetreatsĻǟоġĵāordfс6ƐƕVȂѓŘsup1ƽϞМĀМlt5ȋiacuteƽͶМlt5Řʱƽ˴Мlt5ʭɛƽМlt5ѓʲƽǘМlt=xVȂʹгǻʖ6
ƕiquest˓МOgrave˴ϞМʖƣOuml10ĸїɡϡƎ10ĸľѽˉїʖ=xVȂƐƕũʹгǻʖ6
OutofSeason 20 days during December to February excluding Prime Peak Season and Blackout dates
Iacuteƕiquest˴ĀМOgraveĀМʖƣOuml=xVȂƐƕũʹгǻʖ6
Blackout Dates Peak demand dates such as holidays sporting events groups and citywide conventions Local cultural events
all as specified by the Hotel from time to time
ʹгǻʖεʴijėʖVȂƟʖ5Ћ˒5ũʺβOumlƁϨ6IcircTHORNɾyumlOumlŸƂiacuteiumlƮDвǙacircOumlɛljα6
2 Rental Revenue
2 租金收入
a Rental revenue
Regardless of your usage of your property your rental return will be fixed at 5 for the first 5 years of operation After this period
you will automatically migrate to the Flexibility plan
ѸDŽˏ
xɃɰOumlĉ˼ϸoacuteˍŪ=ͶɱOumlѸDŽϧiumlŊegraveOuml136ФжтŮ=ɴƮѳiacuteѧˏȬƂβĈF6
b Monitoring your returns
Owners will receive regular financial information in the form of an electronic or hardcopy statement with details including owner
records of stays amounts spent revenue generated etc Owners may request to receive these statements daily weekly or monthly
Should the owner wish to lsquocash outrsquo and withdraw cash generated from their villa ownership this will be available biannually at the
gtƢethɰOumlſY
ϛѝƮƁegraveʖOgraveaacuteѲPƆɘP~Yo=ɬˋʭregOumlȧordfϛѝOumlˏѢƘȼ=ΞĒƘȼ=ˏſYUgrave6ϛѝǵκЪɏˉ=ɏέʖ=ƆɏĸМOgravefrac14Yo6ˍϛѝoslashѳƓФoacuteƟAacuteѓOumlˏſYljα=ɨɋǵɍSɱ˹˲Ϟfrac346ƆɏɱOumlМƆɏɱOumlМ6
33
c Cashing out your returns
gtƮɴOumlſYϡDŽĈ˾ʷordf
Owners will be able to cash out their returns twice a year If the owner chooses not to cash out his returns the resort allows the
owners to use their returns at the resort This option allows the owners to deduct returns pretax
ϛѝɭņɏɱȢfrac34ϡDŽĈ˾ʷordfɒOumlſY6ˍřϛѝκЪxʷordfʙϧ=ǵϡФoacuteƟAacuteѓ˼ϸ6жѕκΙПηϛѝǻshyɩʣOumlſY6
3 Discounted Resort Services
All services available at the resort are offered to owners and their guests at a 20 discount off list prices These services include
restaurants wellness centre and activities centre
3有折扣优惠的度假村服务
oacuteƟAacuteȕϾŀĺϛѝϡƎɒǸˆOumlĞiumlDвnƠĺЃOumlгǻ6жΡĞVȂ5ƫǰѓΫũƂiacuteѓΫ6
4 Services Fee
When the owner is in residence the resort continues to offer services on their behalf These services include Butler Bell
Housekeeping and Room Service In addition to these the resort offers water electricity wireless Internet and telecoms services
rental option
4服务费用
IcircϛѝǝѢФoacuteƟAacuteȕ˶=oacuteƟAacuteƮƚθϡɒOumlɜϦϛѝŀĞ6жΡĞVȂϵˆ5αȔ5ƝоũǸĉĞ6shyȥжΡт=oacuteƟAacuteФϛѝǝѢʖƣŻŀ5aacute5ʹΐűȠϡƎaacuteάĞ=жΡiumlVŠФĞĒϸȕ6жϞȏOumlĞĒϸxVȂegraveβordfѸʆ6
5 Maintenance
Of the 5 guaranteed return generated form your property during the period you are not in residence the management company
will retain 4 of this return for maintaining your Villa The maintenance fund will be pooled and used for all Villarsquos in the resort
5维护
ɴxǝѢʖƣiquestɴOumlĉѓƮ˪Ouml13OumlſY=ŎȓŁƮWȰжbſYѓOumlϸѽɴpOumlŰ6ŰƈDŽƮ^ūsʜȅsϸЂϾoacuteƟAacutepOumlŰ6
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Hotel projections
Rooms Available 可用房间 not relevant 非主要Estimated occupancy 预计使用率 not relevant 非主要Estimated average daily room rate 预计每日平均房价 not relevant 非主要Growth in room rate 房价增长率 not relevant 非主要Annual room sales 年房间销售额 not relevant 非主要RENTAL RETURN ESTIMATES - RMB Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE2 Bedroom 收益 ndash 双人间 50 50 50 50 50 503 Bedroom 收益 ndash 三人间 50 50 50 50 50 504 Bedroom 收益 ndash 四人间 50 50 50 50 50 50
INDICATIVE YIELD Indicative selling price Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
2 Bedroom 收益 ndash 双人间 6000000 300000 300000 300000 300000 300000 300000
3 Bedroom 收益 ndash 三人间 9000000 450000 450000 450000 450000 450000 450000
4 Bedroom 收益 ndash 四人间 12000000 600000 600000 600000 600000 600000 600000
Hotel revenues and owner rental yield - Option 1 Flexibility
34
Option 1 - FLEXIBILITY Option 2 ndash STABILITY
investment returns for your Villa are influenced by the
success of the resort and the number of days you use
your Villa
Stable implies both your returns and your annual
usage rights to your property are fixed Regardless of
how well the resort operates your returns will remain
the same Equally you will only have a fixed number
of days allowed in residence
Usage Have unlimited usage rights to their Villa 40 days usage per year
Rental ReturnEarn 36 of the pooled returns from the entire resort
whilst not in residence
5 guaranteed return on their investment regardless
of resort performance
Resort Discount20 discount on all resort amenities and activities
(including SPA and Restaurants)
20 discount on all resort amenities and activities
(including SPA and Restaurants)
Services FeePay a Services Fee of 300rmb per room per night
whilst in residence
Maintenance4 of all room revenue is retained for maintaining
the owners Villa
4 of all room revenue is retained for maintaining
the owners Villa
选项1 ndash 灵活性 选项 2 ndash 稳定性
ȬƂβϸЂ˼ϸІſY6ɰOumlpѱſYʷǧЂoacuteƟAacuteOumlĿǑϱũɰoslashpOuml˼ϸoacute
ŊegraveβϤѯɰOumlſYũɏɱoslashЂɰOumlĉOuml˼ϸʹΏiumlŊegraveOuml6xɃoacuteƟAacuteOumlǑϱѫȁϾucircť=ɰOumlſYiumlŊegraveOuml6ϖTHORN=ɰъϾŊegraveOumlПηǝѢOuml6
使用 ʹΏѐOumlp˼ϸʹΏ ɏɱOuml˼ϸʹΏ
租金收入 ФxǝѢʖƣ=ƅOtildeмĸoacuteƟAacuteūsſYOuml xɃoacuteƟAacuteǑϱѫȁˍŪ=Wп13OumlſYϸЂѱ
度假村折扣 ϾoacuteƟAacuteˤ˲ũƂiacuteOumlгǻVȂSPAũlt ϾoacuteƟAacuteˤ˲ũƂiacuteOumlгǻVȂSPAũlt
服务费用 ǝѢʖƣ=ɏĉƣɏЏˆəeOumlĞĒϸ čѝϘ
维护 ϾĉƣˏOumlƮ^WȰϸЂϛѝpOumlŰ ϾĉƣˏOumlƮ^WȰϸЂϛѝpOumlŰ
OPTION COMPARISON
选项对比
35
36
INDUSTRY RETURNS AND BENCHMARKS
INDUSTRY REPORT
行业报告
Tourism and urban resorts is one of the fastest growing industries in China According to industry consultant HVS cities such
as Shanghai Beijing Shenzhen Guangzhou Hangzhou and Tianjin all have a population where a critical mass of highly affluent
individuals and successful companies exist generating demand for suburban resorts
ФѓŘ=ȾϽϛũoacuteƟAacuteσɓāЮOumlαϛтϞ6ĻǟʺʳǙacircĞϛltOumlϞΙYĵ˿=ФѓŘOumlѝϘˍ˛ŝ5[ǎ5˧5œј5ţјũdžǩēyѯAringȣOumlĥЍˆʾũĿOumlʝϛ=ϻfrac14ϚƊāȥoslashƴʵoacuteƟAacuteOumlƌAringεʴ6
Amongst other things the exponential growth in private vehicles has seen a huge increase in demand in the leisure market With
the completion of the shenjiahu highway in 2010 the travel time from downtown Shanghai to Deqing is now 2 hours Also with
stop at Deqing) scheduled to open in late 2011 travel time from downtown Shanghai to Moganshan will take between 15 to 2
hours When comparing travel times to get to other resort destinations in China ndash eg Hainan or Lijiang flight times might be within
2 or 3 hours total travel time including travel to airports and check in make the whole trip 6 to 7 hours plus additional travel cost
Within the 2 hour travel radius of Shanghai the quality of resort destinations is also (in our opinion) not at an international standard
with most hotels simply being lsquocity hotels in the countryrsquo rather than true resort properties operating at international standards
shyfrac14т=ѯĸˆγΊOumlāЮ=ĸˆƸϴϾȿϚσʂ˫6ѳɱ˥ƛůijϡŮ=iquest˛ŝOgraveOcircʭϚLjεϘĸΟ˶Ouml6ΪƭOumlijǵϡФ13ēєɬiquest˛ŝUumlAumlţј6ƏƮФɱYacuteǫľOumliquestţјOgraveɫǎOumlijѓϾϞаDzOcircʭlt=ъεϞĸSΟ˶OgraveȢĸΟ˶ǜǵϡiquest˛ŝѓΫOgraveAumlɢī˗6ˍřІѓŘOumloacuteƟˮTHORNŝɫ5ȒƯUgraveaƹ=shyȥϘųĒэĸΟ˶Oumlďα˶ƣ=ŻϘФVȂʣƉ=CʺƤũUgraveEgraveOslashƉ˛ų˛эĸΟ˶=ĽxϸɨΡuumlOumlαųΝȥ6Ѷō˛ŝїiΟ˶ɬOumlγΊoacuteƟʸdeg=э˟ͰɒˈltІŘƙŸnѬŻϾѯɛOumlǢ6AringēOumloacuteƟǙacircϚũѓOumlɨΡǙacircɍϾ_ёOumlʵp=ЗЗAumlxOgraveинŘƙϤϦ˛oacuteƟίĉΙɧOumlϘʴ6
ϛѝЎʖſYІaƹ
37
OUR NICHE
我们的利基
naked sees a need in the market for world class expertly designed and operated resorts which are within 1 to 2 hour travel time
of major cities in China As with other urban resorts we believe that the Leisure market and the MICE (Meetings Incentives
Conferences Events) market will be a huge driver for our business In addition we feel that we are already at the forefront of
the growing focus and concern on environmental design building and operations as well as the growing interest in nature and
environmental education At naked we also place a high emphasis on facilities and services for the entire extended family ndash from
children to parents to grandparents that other resorts do not place dedicated resources for
nakedЎƧOgraveȥФѓŘжϞεʴƏǢȑѝϘϞэȢĸΟ˶Ouml=˶ЁhζǁϞȱOumlѥϛˤƗũŎȓOumloacuteƟΙɧ6ͰɒΑάγΊũƁƁϨ5ưȘȾϽ5AringίʝϛƁϨ5ƂiacuteЮȉltOumloslashͰɒϛOumlіAringʤȞ6frac14=ͰɒФŋѣũiacuteźWίˤƗ5ƭШ5ŎȓũźWȓɲœ˛ϠǑѷФȥαϛȭя=ФnakedІαϛеxͰɒϚіoslashЂˣʵѓOumlŜѲ5Ɲ5ȌеOumlĞũˏ6
As such we feel very confident in the rates and occupancies that we will achieve Regarding room prices when benchmarking
against some of the other leading hotel brands in the resort market such as Aman Fayun Hangzhou Banyan Tree Hangzhou Fuchun
Resort Hangzhou Mandarin Oriental Hainan and Commune by the Great Wall average rates in March 2011 for single bedrooms in
this set are ~ RMB2800
ϩfrac14=ͰɒoslashЂˏѢĉƠϡƎˏѢȿcurrenɊάΫ6ФˏѢĉƠĈɘ=ІʙФoacuteƟAacute˛OumlсɜǙacircʑʁaƹ=ˍCҊĂО5ţјНҏѨ5ĥsup1˗ǝ5˓φŴecircĈǙacircũƵ΅OumlŁˣ=Фɱ˓МOumlEumlˆƣʒǩƠķ=6
Regarding occupancies we are confident to achieve occupancies of around 60 after about 4 years of operation but forecast
conservatively that our occupancies will start from around 35 in the 1st year of operation and grow steadily to 45 in year 2
55 in year 3 and 60 after the hotel is lsquomaturersquo from year 4 onwards
ФˏѢȿĈɘ=ͰɒŬϾάΫǑŚɱOumlǑϱ=ͰɒǵϡAumlOgraveOumlˏѢȿ6WŇƗ=ͰɒOumlˏѢȿƮƁϻszligϞɱOuml13=egraveЫOgravefrac34ɱOuml13ũszlig˓ɱOuml1313=szligɱϡŮƮƁЫOgrave6
Given the above estimates we believe that owners can expect attractive investment terms as illustrated in the table below
Ļǟϡ˛OumlŇƗ=ЎƗϛѝɭņOtildeOgraveOumlѱſYƮƁˍ΅o˿
CҊĂО
НҏѨ
ĥsup1˗ǝ
˓φŴecircĈǙacirc
Ƶ΅OumlŁˣ
RMB4270
RMB3500
RMB2000
RMB2150
RMB2388
Aman Fayun Hangzhou
Banyan Tree Hangzhou
Fuchun Resort Hangzhou
Mandarin Oriental Hainan
Commune by the Great Wall Beijing
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Rooms Available 可用房间 121 121 121 121 121 121Estimated occupancy 预计使用率 35 45 55 60 60 51Estimated average daily room rate 预计每日平均房价 2500 2675 2836 2977 3096 2817Growth in room rate 房价增长率 7 6 5 4 6Annual room sales 年房间销售额 38644375 53163619 68876422 78894810 82050603 64325966
38
39
ͰɒOumldivideTHE TEAM
40
Grant Horsfield ndash Chairman naked Group
Grant a native of South Africa is Founder and Chairman of the
naked Group
Before coming to China in 2005 Grant worked in England
and South Africa with more than 10 years business ownership
experience With background in IT he launched eBites
Limited in 2000 Operating nationally eBites was both a
publishing company and a callcentre facilitations company with
headquarters based in Cape Town In 2004 Grant received
an MBA from University of Cape Town Graduate School of
Business Upon graduation he decided to come to China as he
saw China is where business opportunities lie
After spending two years in Shanghai he found himself
overwhelmed by the metropolis and missed the natural beauty
of his home From this desire and need sprouted the concept
for naked Retreats which was launched in 2007 Grantrsquos vision is
to create sanctuaries that are in harmony with the environment
where people can appreciate the simple way of nature and
embrace the naked lifestyle Grantrsquos tireless efforts in promoting
ecotourism in the rural areas not only created jobs but also
pride for the local community He received an environmental
award from the Huzhou Government in 2008
高天成 - naked集团总裁
ij=ɫčIcircTHORNˆ=nakedƍOumlmiddot˽ˆũѵ|6
Ф13ɱȅOgraveѓŘтʣ=ij˪ЬФϯŘƎɫčľѽ=ϾŚɱOuml˙ϛǑϱƎРѽǑϏ6ФʙITǒOumlUѠ΅=ɱij˪ƭȜȥeBitesϾΏŁ=eBitesŁƮϱΝІaacuteŹĞѓΫLJɖƿū=ʙѵˤФǭʔugrave6ɱ=ijƅOtildeȥǭʔugraveAringλ˙λЙOumlMBAλ6dϛŮ=ǧegraveȅѓŘ=ϩǯOgraveȥжȕOuml˙Ɖ6
Ф˛ŝEgraveȥȢɱтŮ=āѳƓxȥ˪Ƃ=sʨAtilde˱ȥѳʿɐǒ6ФжѕИІεʴOumlʶ˼΅=ƭȜnaked Retreats
OumlΖĂФɱOtildeOgraveȥ˹˲6ijOumlΖĂƭШϞĸ˯THORNІѳʿũΣŃdeg=ˆɒǵϡΘѳʿ=ΘnakedOuml˪ƂĈ˾6ij˫ΔAacuteTHORNʵ˪ȾϽѽordfOumlxΦɹȞ=xLjmiddotШȥľѽıŻOtildeOgraveȥIcircTHORNˣʵOumlХϐ6ij˪ƅOtildeȥɱůјоġNāOumlźWAring˼ư6
41
Delphine Yip-Horsfield ndash Partner Ben Wood Studio Shanghai
received her Master of Architecture degree from Harvard
Boston prior to moving to Shanghai to oversee the award
winning Xintiandi project on behalf of Wood and Zapata In
the fall of 2005 Delphine became partner at Ben Wood Studio
Shanghai
Drawing from her own experience of diverse cultures Delphine
has led a multitude of high profile projects such as Hangzhou
Xihutiandi Zhujiajiao Oriental Garden Shanghai Waitanyuan
Beijing Palace 77 Shanghai Hongqiao Commercial Core Lijiang
Lashihai Resort Masterplan etc
In 2006 she was selected Wallpaper magazinersquos first annual 40
under 40 designer of the year
Delphine is the chief master planner and architect for naked
Home Village and naked Stables Private Reserve She also
oversees the visuals and styling of the naked Brand
叶凯欣 - 上海Ben Wood设计室合伙人
ϜǮΩɺ=Ben Wood ˤƗľѽOumlѵƢ=śęAringλƭѡλ6ȅ˛ŝтʣ=ФΒIJ5ɷКũuuacuteľѽ6ȅ˛ŝŮ=CcediloWoodũZapataĤЩΪTHORNΙɧOumlƢethľѽ613ɱʲƕ=ϜǮΩɺBen Wood ˤƗľѽūƃˆ6
ϾѯxŸϽșǑϏOumlϜǮΩɺ=EacuteˇȥηucircijocircΙɧOumlƢeth=VȂţјͻůTHORN5њƝƶecircĈųВ5˛ŝЕ5[ǎłatilde5˛ŝŭʦ˙ϛѓΫ5ȗƯȄŝoacuteƟAacuteѵŔŷˤƗUgrave6
ɱ=ˏκȥWallpaperСьǃɱoacuteϡ΅OumlˤƗ˰6
ϜǮΩnakedƝВAacuteũnaked RetreatsOumlѵˤƗеũƭѡ˰6˶ϚĤЩƢethnaked˙nOumlFũĘķˤƗ6
42
Kang Yang Lim ndash Group Chief Operating Officer naked Group
Group with over 13 years corporate finance and real estate
development experience Previously he was Director of the
real estate division of APP China taking responsibility for the
initial positioning and development of the USD15 billion lsquoWhite
Magnolia Plazarsquo mixed use development project (including
the development of Shanghairsquos first W Hotel) He also led the
concept and development of APPrsquos branded residence and resort
project in Sheshan Shanghai
Finance division of PricewaterhouseCoopers in Melbourne
Australia where he specialized in business value and strategy
worked in inhouse strategy roles for CocaCola GB in London
and to British venture capital firm of the year (2004) ISIS Equity
Partners before coming to China in 2005
Accountants Australia in 2002 and is also an affiliate of the
of Commerce and Diploma in Modern Languages from the
University of Melbourne Australia
林纲洋- naked 集团首席营运官
ƞˏnakedƍOumlȩ˪ϴϾŚɱOumlʝϛ~ƎTHORNǭāǑϏ6Фfrac14тʣ=ѽѓŘDŽŒOumlTHORNǭāOumlѵƢ=ĤЩƠч13ϢЏOumlucircϸ8JЈȈœ9ǭāΙɧOumlcopy˽κшũǭāVȂ˛ŝszligϞƝ ǙacircOumlǭālt6˶ϚщNtildeȥDŽŒƍФ˛ŝҁ˗ʑʁѢЭũoacuteƟAacuteΙɧOumlȓɲũǭā6
ФDŽŒƍˇфтʣ=ȩİϑGAringȚφɣyuml_ʔŴϷOacuteƁƗ˰OumlǑȓ=ѥѣЂ˙ϛƠчũЯɁѰξ6ȩ˪Ф13ɱȅOgraveѓŘтʣэȑǭʔŴϷOacuteŮOumlϞotilde˶ƣɬ=ѽǵǺǵȎɂugraveŁɬOumlЯɁēͺ˰=ϡƎISISOumlʼnʏūѽƃRФϯŘɂugraveOumlϯŘĘΌѱŁˇф6
ȩ˪ФɱƅOtildeȥGAringȚφηƁƗ˰ƁũGAringȚφпʻωǗOumlƁГѱķ6˶ϚƅOtildeȥGAringȚφɣyuml_AringλOuml˙ϛλλϡƎCcedilЇϊλп6
43
Gabriela Lo ndash Managing Director naked Retreats
With over 15 years experience in high end events and PR
management Gabriela has been instrumental in bringing naked
to where it is today As one of the original members of the
naked Team Gabriela has led the growth of naked Retreats
to become one of the most famous eco retreat destinations in
China attracting guests and publicity from around the world
Originally from Macao Gabriela has rich multi cultural and
multinational living and working experience having worked and
studied for many years in Greater China England and Italy
卢家宝 - naked 度假村常务董事
ϴϾŚ13ɱOumlijocircƂiacuteũŁŃŋ΄ŎȓǑϏ=nakedDžOumlǜІȶƝXēxǭ6ѽħdivideOumlmiddot˽ГтϞ=ȶƝXϠǑAEligȭnakedѓŘѻϾɜOuml˪ȾϽɧOumlTHORNтϞ=ͼϭȥȅѳǁĹTHORNOumlǸˆ6ȶƝXȅѳGɑ=ϴϾĖĥOumlucircЏŸũucircŘǝѢũľѽǑϏ=ЬФAringѓŴTHORNʵ=ϯŘũϤAringȚϾѯucircɱωǗǑș6
Judy Zhu ndash General Manager naked Group
Zhu is the General Manager for naked Group ensuring smooth
operations of the group with a particular focus on government
朱燕 - naked 集团总经理
њώ=iquestnaked Retreatsmiddot˽ǭ˽ǜũij˪ūѽ6њώѽƍѵǑȓ=ĤЩIcircTHORNũŋ΄ʽWƍРѽ6Фƞˏnakedтʣ=њώФ˛ŝũ[ǎiquestŚηucircІ˙ϛϾŋOumlфϛ6ФΪͻȈƅOtilde˙ϛλ6
44
Kurt Berman ndash General Manager naked Stables Private Reserve
With over 16 years experience in FampB and high end luxury
resort management Kurt brings a wealth of experience and
will lead the preopening and operations of our new resort ndash
naked Stables Private Reserve Prior to joining naked Kurt was
the preopening General Manager at Six Senses Laamu and
Resident Manager for Six Senses Soneva Gili by Six Senses Kurt
has also worked at other prestigious resorts including Fregate
his career in hospitality in FampB and was a trained Chef with
experience working in many prestigious institutions including
The Dorchester Hotel in London Kurt is from South Africa and
has a masters certificate in hospitality management from Cornell
University
Kurt Berman - naked私人度假村总经理
ϾѯŚɱϬƎijIumlŤŴoacuteƟAacuteOumlŎȓǑϏ=ƮϡĖĥOumlǑϏȭNtildeͰɒΪoacuteƟAacute77)$ 0OumlϱϛũРϱ6Фƞˏ)$ тʣ=10ЬEacuteˇŚ8szligȳĭǦ9+1ϱϛѵǑȓũ8szligȳĭǦ9-2 ((OumlѤacircǑȓ610ŻЬˇфЂamp0ˆŝETHũ1+4UgraveʙўɜoacuteƟˮTHORN610OumlϛʜzЂϬαϛ=ϚϡϞĸФŬucircўɜƉńVȂ-0-0 -$-ltľѽŚOumlρȡϾOumlnot˰610ȅѳɫč=sϴϾǰɪyumlAringλЃOumlǙacircŎȓλ6
Richard Johnston ndash General Manager naked Home Village
Hailing from the United Kingdom but with most of his working
life in resorts throughout Africa Richard brings with him over
20 years experience in General Management and Director level
roles in world class resorts including Azura Retreats Cape Grace
hotel and the Saxon Hotel Richard plays a key role in the set
up of systems training and operating standards His years
of experience and mentoring leadership style make Richard a
natural inspiration for our young hotel management team
Richard Johnston - naked 家园村总经理
RichardȅѳϯŘ=IgraveAringucircOumloacuteƟAacuteľѽiumlФмĸčљ=ϴϾŚɱOumlѴūŎȓũǁƐoacuteƟAacuteVȂAzura
Retreats Cape Grace hotel and the Saxon HotelltijʒŎȓǑϏ6RichardФƭȜ΄5ʅρũРαnѬĈɘʜѯŋƨѽϸ6ĖĥOumlǑϏũȭNtildeĘķ˼OtildeoslashͰɒɱʬOumlǙacircŎȓdivideϾѯѳʿOumlƊȘ6
45
Teun Hanegraaf ndash Sales Director naked Retreats
Teun obtained a Bachelors in Business Studies and Masters
in Strategic Management with a focus on Chinese Business
Culture Teun increased our corporate sales business by 350
in his first year with us bringing international companies
ranging from international conglomerates Unilever and Coca
Cola to more local institutions such as The Shanghai American
School and leading Chinese companies such as Bank of China
韩天宁销售总监
ȅѳŧȈɥEcirc=şɵϴϾ˙ϛλλλ5ЯɁŎȓѥѣЂѓŘ˙ϛŸlt6ȅƍOumlszligϞɱşɵƮŁOumlΝϛijȥ13=sŁAEligȅȥx˟ŘƙβOumlAringŁǸŲ=жʙѓϾŘƙAringʝϛȠūȚŴũǵǺǵȎ=ϚϾ˛ŝɐŘλΠUgraveIcircTHORNƉńũѓŘϫαUgraveѓŘȴʝϛ6
Oliver Yuen ndash nature Reserve amp Recreation Manager
naked Stables Private will be the first private reserve in China
with a wealth of new flora and fauna introduced to the project
from Sydney University Australia and as a fully qualified Ranger
working in many of the worldrsquos best wildlife parks Oliver takes a
special role in ensuring the environment of naked Retreats and
naked Stables Private Reserve will be full of life and a natural
self supporting eco system Oliverrsquos passion for both people and
nature make him the perfect person to teach our guests about
what we do and make their stay not only a relaxing one but
also a fun fulfilling educational one as well Oliver previously
worked in wildlife parks and resorts such as Azura Retreats in
Mozambique Mobala Private Game Reserve in South Africa and
Sydney Aquarium in Australia
袁鹏威 - 活动经理和度假村 生物学家
naked StablesƮѓŘszligϞĸϭljΪOumlцʾũiacuteʾOumlˆoacuteƟʵ6OliverѽϞɜGAringȚφͿɯAringλūķOuml˪λƝiacuteλƝ=ϡƎФǁĹTHORNOumlϙ˪iacuteВľѽOumlľѽе=Ф˼naked Retreats ũnaked StablesϾѯĖĥ˪ѱЕ5ʿѳĺOuml˪΄Oumlźǔľѽ˛QύѯіϘƶ˔6АʊoslashˆȏũѳʿOumlƊʮ˼ѻūOumlˆȅĵͰɒOumlǸˆͰɒѼOuml˷ɋ=sʨ˂ɒФжȕOuml˶ŒxLjLjČ=˶Ϛ˂ɒOumlǝѢǑșlOtildeϾǭΫcurren˹ũϾƷЋϤϦ6АʊтʣФɫčũGAringȚφͿɯѹŏiquestϙ˪iacuteВũWŰʵOumlľѽVȂMozambique OumlAzura Retreats Mobala Private Game Reservelt6
46
Philip C Davis Company Director naked Retreats
Phil joined the Board of Directors for naked Retreats hotel
management company in 2011 His previous board experience
includes Tian Rui Hotel Corporation holder of the master license
for Super 8 economy hotels in China and Hong Kong from 2006
to 2008 He also was a founding shareholder of Tian Rui and
served as its President and Managing Director from 2006 to
2008 He was a board member of Tian Xian Cheng a bai jiu
concern which is a joint venture between Pernod Ricard and a
2010
Phil was previously Chairman of the Budweiser (Wuhan)
International Brewing Company and Managing Director of the
AnheuserBusch business in China and Hong Kong from the
beginning of 1996 through 2002 From 2003 to 2005 he
headed the AnheuserBusch liaison office with Tsingtao Brewing
Company
Phil holds a PhD in history from Washington University and
started his career as a market researcher at a major advertising
agency in the US before moving to AnheuserBusch and
heading its consumer planning and new product development
functions in the 1980s
Philip CDavis naked 度假村公司董事长
PhilЂɱƞˏȥnakedoacuteƟʵǙacircŎȓŁOumligraveƁ6ϡĖĥOumlǑϏVȂФːǙacircƍˇф5ϡƎЂɱэɱФѓŘũѓŘΒIJEacuteˇSuper ǑƖǙacirc ʼnˆ6˶=ϚːǙacircƍOumlmiddot˽ʼnecirc=ФɱэɱʖƣEacuteˇƍOumlѵ|ũigrave6ɱэɱʖƣ=ϞƝІWȎȞƞũJǙ˪ȴʝϛƬɫūѱOumlʝϛ77ΐOumligraveƁГ6
iquestɱэɱ=Phil͵šBudweiserŘƙɳǙŁOumligraveƎѓŘũѓŘΒIJCŝyŁOumligrave6iquestɱэ13ɱ=CŝyũʫETHʌǙŁOumlȠɆdegOumlĤЩˆ6PhilϴϾŴ˭uacuteAringλOumlș˻дλvλ=ФǁɱCcedilȅOgraveCŝy5ĤЩΞĒŔŷũΪʑǭāĿɭтʣ=OumlϛʜzЂɐŘOumlϞƝœĵCcedilȓŁ=Eacuteˇaeligω6
47
OUR INTERNATIONAL TEAM
International team
Chief master planners amp architects
the urban landscape of modern China with Xintiandi in
Shanghai a commercial cultural and entertainment district
Since then the studio has worked on projects in very diverse
categories both small and large scale projects include mixed
use projects like the ldquoTiandirdquo in Hangzhou Chongqing Wuhan
and Foshan luxury villa and high rise residential complexes in
Shanghai and Vietnam as well as various boutique hotels and
Chalet Architects
A00 Architecture is most well known for their research
inenvironmental sustainability and its application to their
work in Architecture Interiors and Furniture Their portfolio
includes feature restaurants luxury spas retail stores design
conversion of dozens of historic Shanghai homes into highly
personalized residences
Interior Designers AIM (Architecture amp Design) brings expertise
in the combination of world architectural styles and design
influences to the interior designs at naked Stables Private
Reserve With the Shanghai office led by the two founding
on comfort warmth and a unique blend between African and
Asian design sensibilities
Landscape Architect
Design Land Collaborative (DLC) is a professional consulting firm
comprised of landscape architects and planners with an office in
Shanghai and the United States Projects have a strong emphasis
on cultural resources historic preservation and ecological
design involving both the public and private sectors
ͰɒOumlāЮdivide
ɴǵϡΑάOumlёȣ
ŘƙŸdivide
首席规划师和建筑师
benwood Studio Shanghai OumlсɜΙɧтϞѠĨШ˛ŝΪTHORNľ=˼ʙƍ˙ϛ5Ÿ5ЄȎϞOumlʵЉ6тŮ=ЁƻȥĹȏŔɟAringΟOumlΙɧ=VȂţјOumlͻůTHORN=іʱ5͵šƎę˗OumlŤŴpϡƎФ˛ŝũЛɫOumlijѢЭʵ=ȮŻϾФѓŘƎˉ_OumlĹȏǐʑǙacircƎoacuteƟ6
小圆房建筑
AOO Architecture ФźǔWŰƎǵ θāЮĈɘϾѯѭЛOumlƭ=s˘ƮʙƭϰϸЂɬƝѩ6ɒƻŚOumlΙɧVȂ˔5ŤŴȤѓΫ5ȫ˙acirc5ˤƗίǙacirc˛ŝυНǙacirc lt5ˆoacuteƟϡƎϞ΄ȧOuml˛ŝș˻ѢЭOumlCcedilŸƎˆŸĨШ6
ɬ ˤƗ˰AIMƭѡˤƗltѥѣЂǁƭѡĘķũˤƗOumlɐƿū=ϭNtildenaked StablesOumlɬˤƗ6ФȅѳŧȈũaȚ˶OumlūѽmiddotTˆȭNtildeOuml˛ŝTdegOumlUѠ΅=ˤƗѣі5ũφčˤƗȓɲOumlntildeˊū6
景观设计
Design Land Collaborative (DLC) ϞƝiquestǒōˤƗІŔŷOumlѥϛѰξŁ=Ф˛ŝІɐŘǩˤϾēрƉń6ʙΙɧ˘ЂŋѣŸș˻ĻЕ=ƿūźW˪ǴƔ=ѥѣЂŁŃƎϾTHORNOumlŔŷ6
48
Engineering amp Project Management team
Scott Wilson Group PLC is a globalintegrated design and
engineering consultancy for the built and natural environments
Scott Wilson is responsible for the project management the
electrical and mechanical engineering for the project
Environmental Consultants
Environmental Resources Management (ERM) a leading global
provider of environmental health and safety risk and social
consulting services ERM deliver innovative solutions for business
and government clients helping them understand and manage
their impacts on the world around them ERM have 137 offices
in 39 countries and employ approximately 3300 staff
Sustainability Consultants
Bisagni Environmental Enterprises (BEE) works with the
engineering and design teams to ensure the environmental
goals set out at the inception of the project are achieved
LEED Consultants
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
Local Design Institute
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
General Contractor
and have been responsible for some of Chinarsquos most iconic
properties such as the World Financial Centre in Shanghai
工程及项目管理团队
Scott Wilson Group PLCϞƝʺʳŔɟOumlźWˤƗƎľѰξŁ6Scott WilsonĤЩΙɧOumlaacuteʠƎƉΤľ6
环境咨询
Environmental Resources Management (ERM)ϞƝʺʳαϛȭѰξŁ=ŀźǔWŰ5ƫǰCʺƎŁŃˣƁĘΌUgraveѰξĞ6ERM˙ϛƎоġɑǸŲŀĨĶβOumlǀǧĈF=UѠɒȥǀsŎȓʙǑϱoslashˣƁźǔAEligȅOumlϳΗ6ERMФʺʳϾ137ĸēрƉń=myĸŘƝ=ϴϾAringК3300ɜГľ6
可持续发展咨询
Bisagni Environmental Enterprises (BEE)ІľˤƗdivideΑűūѽ=ϡʽWФΙɧǭ˽ƼotildeˤȜOumlźǔWŰǵ θāЮɧnOumlȚ˹6
绿色建筑认证咨询
Shanghai Pacific Energy Center (SPEC)ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlŁтϞ6
本地设计公司
Shanghai Baoye Construction Corp Ltd ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlαϛȭŁтϞ6
总承包商
ϞƝŘƝƐľVŁ=ϠƻȥηucircѓŘnьβΙɧ=țˍ˛ŝźʳDŽˊѓΫ6
49
naked COVERAGE
wwwcnngocom
ldquo25 killer things to do this summerrdquo
26 April 2010
Time Magazine
ldquoRun to the Moganshan Hillrdquo
新浪博客
ldquo避世的可能rdquo
31 December 2009
wwwenglisheastdaycom
ldquoThe first batch of ldquoChina Treasured Towns ldquo released
December 2009
Shanghai Urbanatomy
ldquoGet naked this time with horsesrdquo
Shanghai Daily
ldquoGreen MaGIC Casts design spellrdquo
14 October 2009
新浪商品
ldquo中国最佳设计酒店大赏rdquo
September 2009
wwwchannelnewsasiacom
ldquoChinarsquos green resort allows travellers to vacation on good consciencerdquo
2 September 2009
wwwbijianlinblshecom
ldquo莫干隐居rdquo
25 Aug 2009
wwwassociatecontentcom
ldquoThe Exquisite Moganshan Mountains of Chinardquo
Ɏ
Wikitravel
ldquoMoganshanrdquo
德清新闻网
ldquo承包国营林场建造生态ldquo逸站rdquo
wwwsinoeventcom
ldquo亚洲旅游地产及景点峰会成功举行rdquo
wwwchinatravelbrandingcom
ldquoPursuing Green for Greenrdquo
wwwbrandrepublicasia
ldquoMaking moves towards ecofriendly eventsrdquo
7 May 2009
wwwhandsonshanghaiorg
ldquoHands On Asia Conference Summeryrdquo
May 2009
wwwmyvacationcn
ldquo莫干山居rdquo
3 April 2009
wwwshanghaidailycom
ldquoThe naked truth Time to clean up Moganshan litterrdquo
4 March 2009
wwwgreennovateorg
ldquoMoganshan Project Kick Offrdquo
13 February 2009
Travesias
ldquonaked retreatsrdquo
Feb 2009
合肥在线
ldquo大山里的裸家族rdquo
20 October 2008
wwwentrepreneurcom
ldquoThe arrival of the Olympics showcases Chinarsquos burgeoning entrepreneurial spirit ldquo
7 August 2008
50
Shanghaiist
ldquoWeekend escape to Moganshan 莫干山rdquo
9 April 2008
私家地理
ldquo艳阳下的荫凉rdquo
30 May 2008
City Weekend
ldquoGet naked in Moganshanrdquo
25 January 2008
wwwbundpiccom
ldquo在这绿中撒点野rdquo
wwwhuzhougovcn
ldquo相中德清筏头的青山绿水南非客商莫干山下建生态逸站rdquo
wwwurbanatomycom
ldquo24 Hours in Moganshanrdquo
wwwhkheadlinecom
ldquo杭州莫干山竹林深处人家rdquo
15 May 2009
wwwnewsweekcom
ldquoBack from abroadrdquo
May 2009
Chinatravelnet
ldquoMoganshan A Heavenly Hideaway of Bamboo Forests amp Tea Plantationsrdquo
April 2009
wwwmzztmcagovcn
ldquo2009年踏青乐游路线推荐大公布rdquo
16 March 2009
第三媒体
ldquo规划一条畅快随性的踏青之旅rdquo
28 October 2009
wwwdqnewszjolcomcn
ldquo三九坞 ldquo裸家族rdquo钟爱的世外桃源rdquo
28 October 2008
ldquo自驾行天下rdquo之中国莫干山rdquo
Sep 2008
ldquoShiffting Gearsrdquo
Sep 2008
April 2008
Chewed up amp Spit Out
ldquoGet nakedrdquo
19 February 2008
ldquoBest Weekend Getaway Hotels Shanghairdquo
富世
Ecoefficient hotel低碳下榻
April 2011
Spa China Guy 男士派
Experiencing The Unique
2010
Cosmo 时尚
跨洋建屋隐居不隐世
April 2010
Global Times
The Mountain of legends
Global City Geography 城市地理
莫干山 naked Retreats 都市人一ldquo裸rdquo到底的山居生活
Dec 2009
China Daily
Rural Retreat
20 March 2011
China Daily
4th March 2011
Modern Weekly周末画报
圣诞低碳游
Dec 2010
Elite Traveler 携程自由行
旅尚
Esquire
Hidden Best Restaurants
Feb 2011
51
52
53
1
Introduction
Purpose
Fast Facts
Location
The Resort
The Site
Green Design and Construction
The Design Idea
Floor Plans
Fittings amp Finishes Schedule
Purchase Options
Industry Returns and Benchmarks
The Team
naked Coverage ndash Media
ǂˠ
ɧOuml
ȉ
THORNȓя
oacuteƟAacute
ФTHORN
ɀ˔ˤƗІƭˤ
ˤƗȓɲ
ȵʒɘ
ƭѡȦƎˤ]ɛ
ŅɈκΙ
ϛѝЎʖſYІaƹ
ͰɒOumldivide
Ɏ
content ɧȼ
2
3
5
8
10
12
14
17
20
26
29
36
39
49
2
INTRODUCTION
The naked concept was created to share our desire to strip away the busy cosmopolitan city lifestyle and get back to life and nature in a purer form
nakedФŃΘЗȑAringiuml˪ƂĈ˾OumlИ=ϡƎǶſŕordmǖѳʿ˪ƂOumlȓɲ΅ϰРyacute˪Ouml6
October 2011 will see the official unveiling of naked Stables Private Reserve a luxury lifestyle resort created and developed by naked Eco Developments (WOFE)
ɱМ=naked Stables=жϞϻWOFEƭШǭāOuml=ϾѯˡŴ˪ƂĈ˾OumloacuteƟAacuteƮн˾ƺǭʙ˨ɕOumlɘ˖6
The resort nestled in an idyllic pine forest setting in the Moganshan mountains just 2 hours from Shanghai features 121 eco friendly suites thoughtfully arranged within 70 contemporary Treetop Villas and Earth Huts The style of the resort fuses African and Asian elements and brings the magic of African hospitality and intimacy with nature to an Asian setting
oacuteƟAacuteѾɅФɢī˗ϞʎВMOumlȩѓ=Ǣȑ˛ŝLjϾȢΟ˶Ouml=ƣAEligĺɴqэˍŕĭǦOuml˪ĉēyЂmicroIcircCcedilĘķOumlccedilpũγƟɦͳѓ6oacuteƟAacuteOumlĘķˊūȥφčЏ=Ʈѳʿ5ʩNjOumlčљķaeligѣˏOgraveφљ˔OumlѩyǞѓ6
Apart from outstanding food and beverage concepts horse stables stateoftheart conference facility and naked Leaf our unique wellness and spa sanctuary guests may also enjoy a kaleidoscope of activities and tailormade offerings Furthermore the site is set in a private nature reserve dedicated to the preservation of endemic wildlife fauna and flora We are committed to achieving socioeconomic sustainability by engaging the local rural communities during the construction and operation of the resort This creates job opportunities and a sense of pride among the locals villagers
shyȥntildeǡ˔OumlϬȓɲ=oacuteƟAacuteŻϴϾɇǚũѻljOumlƁϨˤ˲=ϡƎnaked Leaf77ͰɒntildeOumlƫǰϕ˪Ɓŏ=Фжȕ=qǸǵϡϏĖĥOumlγΊƂiacute=ΘˆegraveѐOumlĞ6frac14=oacuteƟAacutedegФϞĸϾѯIcircTHORNϙ˪ѕϡƎiacuteцʾOumlˆѳʿWŰʵɬ6ФoacuteƟAacuteOumlƭˤũРϱʖƣ=ͰɒюȞЂWпŰTHORNΔAacuteˣʵˣƁǑƖOumlǵ θβāЮ6жIcircTHORNmiddotШȥηucircǜϛı=˶Ϛ˂IcircTHORNǝəϾȥϞѕѳŤĭ6
The design and development team collaborating on this project includes some of the Worldrsquos foremost thinkers and leaders in sustainable design green building technology and luxury development
ˤƗdivideũǭādivideŃūѽюȞЂfrac14Ιɧ=ʙѓVȂϞΡФǵ θāЮˤƗ5ɀ˔ƭѡƔũˡŴϛǭāĈɘǁƐOumlȭǪˆ6
With internationally renowned Ben Wood Studio Shanghai conceptualizing the master plan and architectural design and naked overseeing the development and operation naked Stables Private Reserve is targeting to be the first resort in Asia to achieve LEED Platinum accreditation
ƈЂŘƙсɜŁ77˛ŝBen WoodˤƗOumlѵŔŷũƭѡˤƗ=ƞ˛nakedoslashЂΙɧǭāũРѽOumlƢethŎȓ=naked StablesϾφљszligϞĸϴϾɀ˔ƭѡˈпOumloacuteƟAacute6
Innovative construction technology such as SIP (structural insulated panels) has been used in the construction of the Treetop Villas and traditional rammed earth walls feature in the Earth Huts
ФccedilpũϾѯsup3ŢʥOumlДΰΟͳͳOumlƭШѓ=˼ϸȥћˍSIPƿńǨЖOltUgraveΪίƭШƔ6
naked Stables Private Reserve will continue to reinforce our core commitment of redefining the essence of ldquosustainable luxury in naturerdquo
naked StablesƮƚθюȞЂͰɒіΪegraveϦOuml8ǵ θѳʿˡŴ9_ёOumlŨΫɼOumlāЮѓ6
ǂˠ
3
PURPOSE
This report invites people who are looking for a lifestyle holiday home in the country close enough from Shanghai to nip away
quickly and far enough to get away from the pollution and noise This report is intended to assist interested buyers in understanding
the offering and help make informed investment decisions
The key objective of this report is to provide potential purchasers with a greater understanding of the prevailing market conditions
with particular focus on
жĕYĵыФϗʰɨΡнФжĸŘoacuteȕοбϾѯ˪Ƃ˶˜ĭ5ȑ˛ŝNjǢȑɭņŬǽąſsʨЗȑϴƑІιΜOumloacuteƟͳ6ϖжĕYĵɭUѠɨΡʤФϛѝȥǀͰɒOumlϹƀϡƎUѠɒѼѱǧ6
жĕYĵOumlіagraveʤФϛѝФϡ΅ƒĸĈɘŀѻAringOumlUѠ=ȅ˼ʙȥǀжϞΪίȓɲOumlʣǒ
This information has been provided to assist the recipients in deciding whether they wish to purchase a Treetop Villa at naked
Stables Private Reserve located in Moganshan Zhejiang Province in China We have relied upon information from sources generally
regarded as authoritative Whilst the information has been prepared in good faith and with due care no representation is made for
the accuracy of the whole or any part of the publication
жΡάͽыФsup3AumlĺɨΡʤФϛѝ=ȅUѠɒǧegraveĚѬ]ФЂѓŘзƯˬɢī˗Oumlnaked StablesŅɈfrac14ʑ6ͰɒϟDzɨΡϾѯʹβȅЕOumlάͽ6жΡǐΫѬ]sʨϾѯϞegraveŋѣoacuteOumlάͽ=ʙʺƆēordfPOumlǐʽoacutesɍϾOtildeOgraveʺʽˈlt6
oacuteƟAacute
ƉЊ
ʑ
ſY
ɧOuml
4
5
FAST FACTS
Resort Development
The resort will include the following facilities
and halls
picking horse riding archery and many more thrilling activities
poultry
within the resort property
different ducks geese and swans
ȉ
度假村的发展
oacuteƟAacuteƮϴϾ΅ȧˤ˲
icircccedilpŃƣĉlt
icircДΰΟͳϞϞicirclt
ϸЂϕƝɇOumlɇǚ
ĸϽ϶iexclĸФeumlˉ϶iexcllt
ƝxĘOuml
ʒɔOumlƁϨǹƣ=VȂĸxOumlĉƣũȖ
ƫǰѓΫVȂĸSPAŏũƣђȤlt
thornˉѓΫ
ƂiacuteѓΫVȂ˗THORN5zȾα5cedilaring55ʛɇ5ˢƩϡƎηucircʙfrac12ƊǏΌOumlƂiacuteΙɧlt
oacuteƟAacuteŀϾũƝʪOumlˆϾƉɸ
ѕxѕȏOumlϙ˪ȻŀfŰOumlˆWŰʵ
6
Tree Top Villas
The Villas on offer are a first for China They are elevated above
the ground and protrude from the tops of 20 meters high pine
trees seemingly floating on the tops and therefore their name ndash
the Treetop Villas Built from Steel and Wood these Villarsquos are
to challenge the paradigm that luxury can be environmentally
friendly
Resort Services Offered to all Tree-top Villa Owners
树顶别墅
ccedilpФѓŘŻfrac34ordf6^ȑTHORNɘ=sʨФɔijOumlAgraveѓOtildeķɛ=ǯʜȅǜΚğФccedilт˛=ccedilpOumlɜϻfrac14yacuteȅ6ϸĮũɦƭШ=жΡpыФЯșȅOumlĆț77ˡcentϚɭˍfrac14THORNІѳʿźǔũΣŃdeg6
5ϡƎOumlp
ѵŃϾƣp
CcedilĘķnotĉ
DɠЌį
˞DZ
ɬ5
γͽ
ɏĸĉƣiumlϾˡŴOumlˆЌ
ǠAringOumlϒdegФ˕ȩccedilʈт˛
ͶέƐOumlaacuteʡˤ]
OcircŘɼŁOumlacuteŲȀơ
ɐŘSafelok ˢʐ˺pɑ
AEligϾΆˉŒΐƱĿɭOumlUacuteĝˢtȟ
oacuteƟAacuteϛŎȓ
oacuteƟAacuteĤЩϾOumlŰ
ǠAringOumlŃΘʵЉɤŁʯlt
提供给所有树顶别墅业主的度假村服务
oslashɴOumlpljαѴūOumlαоŎȓ
pɬOumlŰ
ˆŎƝĞ
αȔĞ
ƝоĞ
ϾŁϸʵOumlŰ
ϾOumlǒōɐŸ
ŞbrvbarĊђ
űȠƻˏ
έaacuteĞ
ȃƇƍ
ŀ΄
ϾŁϸʵOumlWΌ
Ο˶CW
˪ɝũΞĊCʺ΄
oacuteƟAacuteɬOumlƳР
7
Position
property
Financial Benefits
boutique development including only thirty tree top villas
should appreciate in value over time
the naked Stables Private Reserve and naked brand name
properties holiday homes and quality branded residences
increases
part of the resort room inventory
位置
Ђɢī˗˗ȸ
ЗȑιΜ=pϙɬɍϾƆй
ѳʿ˕ȩ
pdegФŝIɔϡ˛
ĸǢȑp13ēєȺOumlijyumlěʳ
ϮcOumlˆ˗ň
财务收益
LjϾƣǐʑ˪˝p=ɴOumlntildeϞʹĀOuml6
ϴϾũTHORNʞ=ˉŮɴϾegravesЫчOumlϛ6
ɴOumlƠчƮІ҉аoacuteƟAacuteŁϡƎʑʁȠϱyacuteЫч
ɴOumlƮϩoacuteƟAacuteϛ˩5oacuteƟͳ5ʑʁѢЭyacuteЫч
ϛѝɏɱƮƁϩoacuteƟAacuteɱoacuteʃagraveyacuteΘϾ θOumlˏ6
8
LOCATION
MAP of Shanghai to naked
County on the foothills of Moganshan Scenic Mountain
By Car
With the opening of the new Shenjiahu highway in 2010 the
traveling time to Moganshan is 2 hours drive from downtown
Puxi in Shanghai and also 2 hours from Pu Dong airport
By Train
With the opening of the new high speed trains across China
guest can now get to naked Stables in under 2 hours traveling
on the train from Shanghai Hongqiao Hub to Hangzhou and
onto Deqing Total train time is less then 1 hour
SITE MAP
地址地图
THORNȓя
从上海到naked的地图
pѾɅЂɢī˗Ęǒʵ˗ȸdegOumlOcircʭΎǔɬɤOumlˆѳʿWŰʵ
驾车
ѯɱ˥ƛůijOuml=iquest˛ŝʕͻ˙ϛʵƆʕecircƉOgraveɢī˗ǩъεΟ˶6
乘火车
ѯősup2ѓŘOumlijOumlˏРϱ=ȾǸiquest˛ŝŭʦǸРѓΫOgraveţјϡƎOcircʭΎOuml˶ƣʒǩ˟ЂΟ˶6ФƄ˛Oumlѵ˶ƣ˟ЂΟ˶6
9
10
THE RESORT
The experience
We believe that true luxury in the modern world is not
necessarily about designer labels and huge international brand
names but about privacy space spending quality time with
loved ones and rejuvenating your senses with nature All of
these elements have been brought together seamlessly at naked
Stables Private Reserve
After a refreshing welcome in our vibrant clubhouse your butler
will whisk you to your villa by electric golf buggy Enjoy sunset
cocktails on the deck and luxuriate in the sweeping views of the
bamboo forest whilst your butler unpacks your bags and dinner
playing the whole family congregates at the dining table and
dinner is served After dinner soak away the stress of city life in
your private jacuzzi on the deck as the stars wink overhead
Saturday morning starts with a hearty home cooked breakfast
and the thrill of a day filled with experiences in the mountains
Explore the local hills and forests on mountain bike Rejuvenate
and refresh in the sanctuary of the naked Leaf Wellness Centre
After a swim in the pool lounge in your villa hammock with
family and friends sharing precious moments
Kids will love the daycare centre with outdoor play area kids
pool art jamming music and laughter
Get your Sunday off to a great start with a family horseback
reintroduced to the hills Stretching and yoga are on offer in our
hilltop pavilions as well as tai chi kung fu and meditation After
fine tuning your archery skills finish off the day with a spot of
fishing in the nearby lake
If you choose to venture out of your villa for lunch enjoy
creative and delicious comfort food at either the pool cafeacute
or clubhouse Gourmet pizzas organic salads and artisanal
sandwiches will tempt you at the poolside Innovative Afro
Asian bistrostyle dishes are on offer in the clubhouse
oacuteƟAacute
经验
ͰɒΑάCcedilǁOumlинˡcentsxϞegraveϡijƐʑʁnьƆўɜOumlŘƙʑʁ=ʼϰħϴϾˆOumlǹƣ=ІΫBOumlˆŃoacuteɐťOuml˶Œ=sʨФѳʿźǔȕŽāʫsup1ƂȞ6ϾOumlжΡЏiumlƮФnaked Stables6
OgraveAumlƁŮɴƁOtildeOgraveͰɒĞdivideOuml˅ʮƻEgrave=ɴOuml˦ŎƝƁǭѯaacuteiacuteТɴOgraveɴOumlˆp6ˉɅ˶ēФϒΘϞZƋǙ=njФɊόOumlќŝтѓ6Іfrac14˶=ɴOuml˦ŎƝƁUɴΥ΅αȔѬ]=ĺɴAEligȅϞѕФƝOumlĭ6RѯɴBOumlϪȎ=ʺƝˆѾФѮiΘϸ6ćŮ=RѯɊĄέ=ФϒOumlˆDɠЌįȕżǀɴ˪ƂOumlτȞ6
їȳOumlЧ˽ЂϞuacuteĖ˭OumlƝЧ=ϞOumlǏΌfrac12ƊƂiacuteƮ˗ѓтȾ6ʛѯ˗THORNāǥIcircTHORN˗plusmnũ˕ȩOumlɕɖ6Фϕ˪Ɓŏѓaeligȓ˂ɴlOtildeĽƞcurrenɊƂȞ=ФϽ϶iexclРiacuteϞăтŮ=ȊϑϑOumlФpOumlaumlpara˛ļƝˆũʉϿŃoacuteɐť˶Œ6
ŜѲɒϚƮƁB˛thornѓΫ=ФжȕoacuteŚǽȎOuml˶Œ=ϩжȕϾƂiacuteTHORN5thornϽ϶iexcl=ƏήűiacuteŶ5ϪȎ6
˂ɴOumlїˉiquestІƝˆOumlʛɇϽȨǭ˽6ɴƮϾƉƁϞograveͰɒіΪϭˏ˗ѓOumlIcircTHORNȻѕ6Ђ˗ccedilOumlŏȕϾҋҀ5ƌ5ĿěUgraveƂiacute6ˢƩȡтŮ=ȅĦNjůicedilaringƿжϞтȾ6
ˍřɴκЪxФpȕͷ=϶iexclǬĎƆеǣȎiumlƮɴΘϸntildeɐOumlxĀκЪ6϶iexcliǬĎȕOumlɐ˸Ɲʍˑ5ϾƉ˔ȄϡƎľ˓ɛђiumlƮЀ˼ɰʸϞǗǕ6ǣȎȕŀϰΪʚOumlφčĘOumlґ6
11
In the evening join the visiting winemaker from South Africa for
a private tasting in our wine cellar followed by an outstanding
dinner featuring a myriad of organic and seasonal produce
sourced directly from the farm All dishes in the restaurant are
designed to be shared and enjoyed together
The warm summer months are filled with afternoon bbqs
evening musical performances in the openair theater and sun
dappled memories at the pool
Winter is crisp and perfectly peaceful as snow dusts the bamboo
forests Log fires crackle in the bar and winter cocktails warm
from within
Memories are created and moments are shared a naked Stables
Private Reserve
˛=ϞʜKċȅѳɫčOumlɳǙ˰=ФͰɒOumlǙѨȕʑɐǙ=ŻϾхƻȅѳɸOumlϾƉOumlΪΈ˸OumlĖ˭6ϞʜȅΘҗҖĺɴAEligȅOumlНH6
҈ϤOumlΆƕ=жȕɊͷŮ˞DZ=ȹǤOumlϝϪȎύordfϡƎ϶iexclȕϒŒLwOumlɐťſϥ6
жȕOumleumlƕʒǓΕũ=JμĢĩѯќŝ6ǙHȕ=ɦФƄѓˀ˞āordfʋɿ˩=ϞZeumlƕƋǙɭ˂ɴɻũηucirc6
ȅnaked StablesjуſϥΘɐť˶ŒH6
12
13
14
GREEN DESIGN amp CONSTRUCTION
LEED Green strategies
All about LEED
Developed by the US Green Building Council (USGBC) LEED
(Leadership in Environmental Energy Design) provides a concise
framework for measuring green building design construction
operations and maintenance LEED Platinum rating is the
USGBCrsquos highest rating with strict criteria encompassing energy
savings water efficiency CO2 emissions reduction improved
indoor environmental quality and stewardship of resources and
sensitivity to their impacts A LEED Platinum qualified building
should use at least 30 to 40 less water and electricity than a
normal building At naked some of the things that have been
done in aiming to achieve this award are
recycling
flushing and irrigation
water
waterless urinals
buildings
consumption
ɀ˔ˤƗІƭˤ
绿色建筑认证
关于LEED
ϻɐŘɀ˔ƭѡƁāʜ=LEEDɀ˔ƭѡˈпltȣɀ˔ƭѡˤƗ5ƿń5РѽϡƎŰŀƥƾOumlȀơ6LEEDɐŘɀ˔ƭѡƁ˄ƽɭ5ѱЕȚϸȿ5ƱUacuteĀϓŸʀČ5˫ɬźǔёȣ5ѱЕŎȓƎoslashʙϳΗOumlɚĭoacuteψķnѬOumlѻijưΙ6ϞmicroϴϾLEEDˈпOumlƭѡϰħaʔƭѡ˟˼ϸOumlaacute6Ф =ͰɒϚѼȥŬucircľѽȅлʷOtildeOgraveжĸưΙ
ƭѡƽˬȥ13OumlɭЕ˼ϸ
ƭѡƽˬȥOumlϸȣ
iquestͳccedilũɇȺƍȅOumlЅϸЂҔͲOumlνźȚϸ
ϾҔͲũđiuml^ſϸЂyenũŐĪ
LJA˗ňȱOuml˳THORNǖŸȥƂ
˼ϸUacuteȱȣOumlЌŊegraveѩяϡƎɶ˾umlɇɗyen
Οkiexcl
ϸЂЎ˅Oumlϒɭ˅ƞ˅ʠ
ϸЂƞ˅ũȐʼƭѡOumlƽɭЕкʢ`
pѩϾ˅ſѩяȅƱUacuteɭЕΞŦ
15
use Incentives given to reduce energy consumption
a factory 20 minutes away from site
window frames bricks and roof tiles
Council)
material
property
recharging stations
within a radius of 800km
CѩФϾp˛OumlɭȣƗϸȅƢethǸˆOumlɭЕ˼ϸʮ
ȁ6ŻɭЕΞŦOumlƦ˟ŀuumlOumlưȘ6
ϸ˼ϸќΧdzȝOumlŗȷƞ˅ŀɻ6ќΧdzȝȅѳǢȑͰɒ
ēєȺЗOumlϞƝľ
ϾOumlʥũacuteŲiumlijoacuteǨЖ
˼ϸɘŒŵOumlUacuteĝˢtȟ
˼ϸUacuteʀČOumlȦ
˼ϸſȚϸOumlǛɦёͳccedilơ5џѲ5џƈ5acuteȀ5ѦǼũ
ͳccedilʎ
Ś13OumlɦϻFSC˕ȩŎȓГƁltʹ
˼ϸǵУ˪OumlŸќѐTHORNO
pɬʺ˼ϸLEDtimesũΟίOumlϲŒtimes
oslashϾƭѡѻAringoacuteOumlljαѳʿŒũĘ
ѝTHORNъПηijyumlěljˏ=ijyumlěϻϒɭŀaacutesɭФ
ѤTHORNcurrenaacute
OumlƭѡȦiumlȅѳĈДŁȕɬOumlʵЉ
Ś13OumlƭѡđȦ^ſȚϸ
ϾoacuteƟAacuteOumlȃƇiuml^νźȚϸ
notĉũȃƇ^ϸѽĐȦ
oacuteƟAacuteɬϴϾϾƉųВ
іΪϭˏϙ˪iacuteIcircTHORNȻѕlt
WŰѳʿiacuteцʾ
16
17
THE DESIGN IDEA
Tree Top Villas
树顶别墅
To touch the sky at night and look down on the forest in the morning is what owners of the tree top villas will experience High
above the forest canopy 30 luxurious homes are perched in the tree tops Spacious wooden constructions with large sundecks spill
into the panoramic views of the mountains
macrɞҌҍOumlϝǹ=ϔѪȗOumlҐ=жǜϴϾccedilpOumlˆɒntildeΘOumlҕȞǒ˔6icircŤŴѢЭʗͽФ˕ȩŌт˛=pǡϞķ6аФǾOumlɦѐΟͳѓ=œOumlɢī˗ʺǒǍόYacute6
Each villa is built on stilts to minimize its physical footprint and maximize the views for its discerning owners The prefabricated villas
are made by innovative construction technology known as structural insulated panels (SIPs) With high insulation value and zero
construction waste these lofty eco dwellings are like no others offering you an energy efficient home that is beautiful and at one
with nature
ccedilpOumlƭѡaumlƵȵƿń=iquestyacuteƦ˟oslashБ˽˪źǔOumlϳΗ=sѻAringΏoacuteOumlЮϹɐOumlǒ˔6жΡЎѐOumlpϸѻΪǴƔOumlƿńWOѐШOuml6ccedilpOumlˤƗтѽ=ʹđȦͲˁssectѳʿ=ŀϞĸЁϾʑЁʩNjѳʿOuml˪ѢЭ6
The villas are intended for life Overlooking the mountains and forest below each home has a very large outside deck
complemented on the inside by an open plan kitchen with all the latest amenities dining room living area and opium den for
relaxation and entertainment Large sliding doors and full wall windows welcome natural light while sophisticated air conditioning
systems ensure your comfort Double layered glass keeps the view in perfect focus hushing all sounds to perfect stillness Wooden
floors soft lighting and high ceilings add a sense of warmth and space
ccedilpѥ˪Ƃyacuteƭ6Ġғ΅ɘOumlʾ˗ũ˕ȩ=ɏicircƭѡǩˤϾǾAringOumlϒ=ʆϡCcedilOumlмǭČ˾notĉ55˪ƂʵũČЄȎ6ǾAringOumlȄɑũмɘɅTHORNAringacuteǵɩѳʿˉŒ=˶ljOumlǹaelig΄ǵʽWɴOumloacute6tȟǵȯɴФѻƜƶoacuteΩ˚ɐǒOuml˶xƁOgraveĹѕ˩ϪOumlī˃=ntildedegЂϞʎǓтѓ6ʿOumlɦTHORNO5ˌũOumltimesŒũǹOumlųϣЫȥɻũǹƣĭ6
ˤƗȓɲ
18
Tree top villas
Roofs thatched
19
20
FLOOR PLANS
Treetop villa 2 bedroom villa ccedilpȢͱĉ
ʒɘ
Interior area 室内面积 13768sqm
Exterior area 室外面积 50sqm
Total usable area 实际使用面积 18768sqm
21
Level 1 一层
Interior area 室内面积 7088sqm
Exterior area 室外面积 102sqm
Level 2 二层
Interior area 室内面积 668sqm
Exterior area 室外面积 398sqm
22
Treetop villa 3 bedroom villa ccedilp˓ͱĉ
Interior area 室内面积 20214sqm
Exterior area 室外面积 664sqm
Total usable area 实际使用面积 26854sqm
23
Level 1 一层
Interior area 室内面积 10334sqm
Exterior area 室外面积 118sqm
Level 2 二层
Interior area 室内面积 988sqm
Exterior area 室外面积 546sqm
24
Treetop villa 4 bedroom villa ccedilpͱĉ
Interior area 室内面积 2667sqm
Exterior area 室外面积 863sqm
Total usable area 实际使用面积 353sqm
25
Level 1 一层
Interior area 室内面积 136sqm
Exterior area 室外面积 168sqm
Level 2 二层
Interior area 室内面积 1307sqm
Exterior area 室外面积 695sqm
26
FITTINGS amp FINISHES SCHEDULE
EXTERIOR AND INTERIOR FINISHES
External walls
Structure is built from steel and SIP (Structural Insulated Panels) External wall is cladded with painted fiber cement board
Internal walls
emulsion paint
Ceiling
Ceiling is finished with emulsion paint
Flooring
Bedroom is finished with heavy strand bamboo flooring
Balcony
Balcony floor is finished with Wood Plastic Composite decking (M wood) Railing and trellis made with Liu An wood Balustrade is fitted with metal and Liu An wood
Window
bedrooms are fitted with double glazed LowE glass and Roto hardware
Kitchen amp powder room
Floor is finished with natural tile Kitchen cabinets and sink are provided Kitchen counter top is fitted with natural stone
Bathroom
Wall and floor are finished with natural stone
Doors
Entrance door is made of solid core timber fitted with Saflok RFID locks Bedroom doors are fitted with hollow core timber fitted with Saflok RFID security locks
ƭѡȦƎˤ]ɛ
室内外材料
oacuteƟͳʥ
oacuteƟͳƿńˤƗĮƿńƎƿńWOSIPlt6ʥϸΉɮOũʘ6
ɬʥ
ǸćƎͱтɬʥǩϸĔƎˎƲʘ6
ų
ųɘˎƲʘ6
THORN
ǸćģūɦTHORNO6ͱіќTHORNO
ȹ
ȹϸɦOʓʟ6ʈȲҎɦѐШOuml6ȇĬϸDŽрƎȲҎɦĜ6
acuteŲ
Ǹć5ͱOumlacuteŲϸȽɦѐacuteȀʆ-3ѓǹtȟƎ-0-ͶDŽʆƪ6
notĉ
THORNϡƎɘϡʿTHORNѦʓʟ=notĉŀlaquoŖϡƎʇ6notĉɘʿ˵6
Ќ
Ќʥ˦ƎTHORNϡʿ˵ʓʟ6
ɑ
ˏǺAringɑϸ˹Ψɦɑʆ˛-)ljordfɑNJ΄6ͱɑϸǹΨɦɑʆ˛SaflokljordfɑNJ΄6
27
MECHANICAL AND ELECTRICAL INSTALLATIONS
Heating and Cooling
AIRWELL centralized water source heat pump is provided Fresh air intake with heat recovery system is installed
Electrical provisions
are provided
Electricity
Concealed conduits are provided Threephase electricity supply with miniature circuit breaker distribution board is provided
TV telephone and internet connection
Satellite TV with all major international channels
is provided in all the villas Telephone outlets and wireless internet connection is provided
Hot water supply
Huang Ming solar hot water heater and Rinnai gas water heaters are installed for the villa
Water supply and pipes
Concealed copper pipes are used for both hot water and PPR pipes are used for cold water
The resort will be patrolled 24 hours a day CCTV system is in operation throughout the resort 24 hours a day All the villa front doors and bedroom doors are fitted with Saflok RFID security lock system
APPLIANCES TO BE PROVIDED OR INSTALLED IN EACH DOMESTIC
UNIT
机电设施配套
ŀɻũѐȐ
ɽyumlƍѓ˾Е˅`΄6ΪĘ˅ſ΄6
Ɲaacute
ʆEΐNtildeŎOumlǭŋϡƎѿ6
aacuteȞŀϰ
ѩϾϮ˾ΐȺ=ʆϾίoumlȺʠ=ʆaacuteΓOuml˓ΑaacuteЕŀϰ6
aacuteƎςˤ]
έaacute=ʹΐaacuteŹũʹΐȺ6
˅ˤ]
žɛϒɭ˅ʠƎȩɬɌʡ˅ʠ
Ŏ
˅ŀϰŎǩϸϮc˾ĮŎ=ȐŀϰŎŎ6
WCˤ]
oacuteƟAacuteˤϾϾΟ˶ѽOumlgȺaacute΄ϡƎΟ˶OumlπɄ6ˏǺAringɑƎͱϸSaflokljordfɑNJ΄
标准住宅单位附送以下设备
Stove BAUMATICExaust fan BAUMATICOven BAUMATICMicrowave BAUMATICFridge BAUMATICBARMini fridge (2 3 bedroom) BAIXUEWine fridge (4 bedroom) BAUMATICBEDROOMMini fridge BAIXUEBath KOHLERTERRACEBarbeque grill
TelevisionDVDBATHROOMShower KOHLERBasin KOHLER
notĉ aacuteraquoȷ ʄɇUcircǷnotĉϼχƉ ʄɇUcircǷnotĉaacuteDZΓ ʄɇUcircǷuȷ ʄɇUcircǷɬяrΓ ʄɇUcircǷHΟrΓ=ĉlt JμǙŖĉlt ʄɇUcircǷͱΟrΓ JμЌį Ǵȍȹ˞DZΓҒĉaacute ɯDVD ɯЌȪЌʠ Ǵȍʇ Ǵȍ
28
NOTE
1 The Developer reserves the right to substitute other materials
or appliances of comparable quality and standard for the
intended items as listed in above fittings and finished schedule
2 The fittings and finished as listed above shall be subject to
the terms of formal Agreement for Sale and Purchase Those
provisions may have slight variation in the color measurement
3 The Developer reserves the right to make modifications and
changes to the building design fittings and finishes without
prior notice
4 Fittings and finishes of the Special Units may be different
from those of the Typical Units
备注
āЮ˙WȰϞʧʹȞ=Dв˹ƙʮȁεϘϡUgraveётƭѡȦϡƎˤ]Ccedil˛ȧĹΙ6
˛ȧĹΙȦϡƎˤ]ǩϡн˾ɈɉūКOumlǿщegraveѬ6ĹΙƭѡȦƎˤ]ǵɭƁФϋ˔=ȣoacutepoundAcirc5ȓ5ѺуƎƆľ˛ordfʬp6
āЮ˙WȰϞʧʹȞδeacuteϡƎĽĨϛOumlˤƗ5ƭѡȦϡƎˤ]ʹεȮαс6
˔EumlЏOumlēƭѡȦϡƎˤ]І˛oȧĹΙǵɭϾx6
29
PURCHASE OPTIONS
Buying a Tree-top Villa at naked Stables Private Reserve involves signing a Sale and Purchase Agreement with the development
company and a Lease and Management Agreement and Deed of Conditions with the Hotel Management Company The Management
Agreement requires the purchaser to lease the property back to the Hotel Management Company to manage on the ownerrsquos behalf
There are two different plans which are available for buyers
在 naked Stables 购买一套拥有不动产权的树顶别墅包括与发展公司签署一份买卖协议以及与酒店管理公司签署一份租赁管理协
议和条件契约管理协议要求购买者以业主的名义向管理公司出租其别墅以供其管理买家有两种方案可供选择
ŅɈκΙ
30
OPTION 1 - FLEXIBILITY
1Owner Usage Rights
Zero usage restrictions
Early reservations are required to secure Villarsquos especially during prime and peak seasons If a Villa Owner does not provide the
required advance notice for a reservation the resort may be required to offer the owner a different unit or in the worst case no
availability at all
1 业主使用权限
ȫ˼ϸΏѐ
ϘʴʣЎegraveˏѢp=ϺʙФƐƕ6ˍřpϛѝɍϾŀϘʴOumlϸЂЎegraveOumlЎс=oacuteƟAacuteƮʙŀȮϞdegѢdeg=ƆеѻЦĴOumlʮȁɍϾǹĉ6
2 Rental Revenue
2 租金收入
a Rental revenue
Whilst not in residence the owner will be eligible to earn a pro rata 36 of the room revenue generated by the Reserve during their
absence Ie Everyday the revenue generated by the entire resort is divided amongst the owners not in residence on that day When
an owner is in residence he forfeits his opportunity to earn revenue
ѸDŽˏ
ϛѝxǝѢʖƣ=ƮOtildeOgraveoacuteƟAacuteordfѸʙĉͳOtildeϧOuml6ɏoacuteƟAacuteordfѸɨΡxǝѢФfrac14OumlϛѝOumlĉͳOtildeOumlϧƮ^ʒǩēʆĺжΡϛѝ6IcircϛѝǝѢФʙpȕ˶=Ʈ˱ʸƅOtildeϧOumlƉƁ6
b Monitoring your returns
Owners will receive regular financial information in the form of an electronic or hardcopy statement with details including owner
records of stays amounts spent revenue generated etc Owners may request to receive these statements daily weekly or monthly
Should the owner wish to lsquocash outrsquo and withdraw cash generated from their villa ownership this will be available biannually at the
gtƢethɰOumlſY
ϛѝƮƁegraveʖOgraveaacuteѲPƆɘP~Yo=ɬˋʭregOumlȧordfϛѝOumlˏѢƘȼ=ΞĒƘȼ=ˏſYUgrave6ϛѝǵκЪɏˉ=ɏέʖ=ƆɏĸМOgravefrac14Yo6ˍϛѝoslashѳƓФoacuteƟAacuteѓOumlˏſYljα=ɨɋǵɍSɱ˹˲Ϟfrac346ƆɏɱOumlМƆɏɱOumlМ6
选项1-灵活性
31
c Cashing out your returns
Owners will be able to cash out their returns twice a year If the owner chooses not to cash out his returns the resort allows the
owners to use their returns at the resort This option allows the owners to deduct returns pretax
gtƮɴOumlſYŚDŽĈ˾ʷordf
ϛѝɭņɏɱȢfrac34ϡDŽĈ˾ʷordfɒOumlſYϧ6ˍřϛѝκЪxʷordfOumlϧ=ǵϡФoacuteƟAacuteѓ˼ϸ6жѕκΙПηϛѝǻshyɩʣOumlſY6
3 Discounted Resort Services
All services available at the resort are offered to owners and their guests at a 20 discount off list prices These services include
restaurants wellness centre and activities centre
3 有折扣优惠的度假村服务
oacuteƟAacuteȕϾŀĺϛѝϡƎɒǸˆOumlĞiumlDвnƠĺЃOumlгǻ6жΡĞVȂ5ƫǰѓΫũƂiacuteѓΫ6
4 Services Fee
When the owner is in residence the resort continues to offer services on their behalf These services include Butler Bell
Housekeeping and Room Service In addition to these the resort offers water electricity wireless Internet and telecom services
included in the Services Fee to the owner whilst in residence The services fee is 300rmb per room per night This fee is charged on
all rooms regardless of which are in use
4 服务费用
IcircϛѝФoacuteƟAacuteǝѢ˶=oacuteƟAacuteƮƚθϡɒOumlɜϦϛѝŀĞ6жΡĞVȂϵˆ5αȔ5ƝоũǸĉĞ6shyȥжΡт=oacuteƟAacuteФϛѝǝѢʖƣŻŀ5aacute5ʹΐűȠϡƎaacuteάĞ=жΡiumlVŠФĞĒϸѓ6ɏĸĉƣɏOumlĞĒϸЏˆəe6жĸĒϸΛϾĉƣʷOuml=xɃfrac14ĉƣĚФ˼ϸ6
5Maintenance
4 of hotel room revenue will be reserved for ongoing building maintenance This will be deducted from the ownerrsquos share of total
room revenue
5 维护
ǙacircǸĉˏOumlƮ^ȰѽŮθƭѡδтĒϸ6ħēDŽuumlƮiquestϾˆǵēOtildeOumlǙacircǸĉˏĕuumlѓǻshy6
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Rooms Available 可用房间 121 121 121 121 121 121Estimated occupancy 预计使用率 35 45 55 60 60 51Estimated average daily room rate 预计每日平均房价 2500 2675 2836 2977 3096 2817Growth in room rate 房价增长率 7 6 5 4 6Annual room sales 年房间销售额 38644375 53163619 68876422 78894810 82050603 64325966RENTAL RETURN ESTIMATES - RMB Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGEEarnings Per Room (36 of gross room revenue) 124173 170827 221315 253507 263647 2066942 Bedroom 收益 ndash 双人间 248346 341653 442631 507013 527294 4133873 Bedroom 收益 ndash 三人间 372519 512480 663946 760520 790941 6200814 Bedroom 收益 ndash 四人间 496692 683306 885261 1014027 1054588 826775
INDICATIVE YIELD Indicative selling price Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
2 Bedroom 收益 ndash 双人间 6000000 41 57 74 85 88 69
3 Bedroom 收益 ndash 三人间 9000000 41 57 74 85 88 69
4 Bedroom 收益 ndash 四人间 12000000 41 57 74 85 88 69
Hotel revenues and owner rental yield - Option 1 Flexibility
32
OPTION 2- STABILITY
1Usage Rights
1 使用权限
选项2-稳定性
Total Permitted Usage Prime Peak SeasonPermitted Usage
Peak SeasonPermitted Usage
Out-of-SeasonPermitted Usage Blackout
40 days per yearNo occupancypermitted
Up to 20 days per year but no more than 7consecutive daysfor any one stay
Up to 20 days per year but no more than 7consecutive days for any one stay
No occupancypermitted
允许使用总数主要的旺季允许使用
旺季允许使用
淡季允许使用
无折扣期
每年40天 不允许占用 每年20天但是每人
不能连续居住7天每年20天但是每人 不能连续居住7天
不允许占用
Prime Peak Season To be published by naked Retreats in according to government notification every year Prime Peak Season
Middle Autumn Festival (Sept) excluding Blackout dates
Ɛƕɏɱϻnaked RetreatsĻǟоġĵāordfс6ƐƕVȂѓŘsup1ƽϞМĀМlt5ȋiacuteƽͶМlt5Řʱƽ˴Мlt5ʭɛƽМlt5ѓʲƽǘМlt=xVȂʹгǻʖ6
ƕiquest˓МOgrave˴ϞМʖƣOuml10ĸїɡϡƎ10ĸľѽˉїʖ=xVȂƐƕũʹгǻʖ6
OutofSeason 20 days during December to February excluding Prime Peak Season and Blackout dates
Iacuteƕiquest˴ĀМOgraveĀМʖƣOuml=xVȂƐƕũʹгǻʖ6
Blackout Dates Peak demand dates such as holidays sporting events groups and citywide conventions Local cultural events
all as specified by the Hotel from time to time
ʹгǻʖεʴijėʖVȂƟʖ5Ћ˒5ũʺβOumlƁϨ6IcircTHORNɾyumlOumlŸƂiacuteiumlƮDвǙacircOumlɛljα6
2 Rental Revenue
2 租金收入
a Rental revenue
Regardless of your usage of your property your rental return will be fixed at 5 for the first 5 years of operation After this period
you will automatically migrate to the Flexibility plan
ѸDŽˏ
xɃɰOumlĉ˼ϸoacuteˍŪ=ͶɱOumlѸDŽϧiumlŊegraveOuml136ФжтŮ=ɴƮѳiacuteѧˏȬƂβĈF6
b Monitoring your returns
Owners will receive regular financial information in the form of an electronic or hardcopy statement with details including owner
records of stays amounts spent revenue generated etc Owners may request to receive these statements daily weekly or monthly
Should the owner wish to lsquocash outrsquo and withdraw cash generated from their villa ownership this will be available biannually at the
gtƢethɰOumlſY
ϛѝƮƁegraveʖOgraveaacuteѲPƆɘP~Yo=ɬˋʭregOumlȧordfϛѝOumlˏѢƘȼ=ΞĒƘȼ=ˏſYUgrave6ϛѝǵκЪɏˉ=ɏέʖ=ƆɏĸМOgravefrac14Yo6ˍϛѝoslashѳƓФoacuteƟAacuteѓOumlˏſYljα=ɨɋǵɍSɱ˹˲Ϟfrac346ƆɏɱOumlМƆɏɱOumlМ6
33
c Cashing out your returns
gtƮɴOumlſYϡDŽĈ˾ʷordf
Owners will be able to cash out their returns twice a year If the owner chooses not to cash out his returns the resort allows the
owners to use their returns at the resort This option allows the owners to deduct returns pretax
ϛѝɭņɏɱȢfrac34ϡDŽĈ˾ʷordfɒOumlſY6ˍřϛѝκЪxʷordfʙϧ=ǵϡФoacuteƟAacuteѓ˼ϸ6жѕκΙПηϛѝǻshyɩʣOumlſY6
3 Discounted Resort Services
All services available at the resort are offered to owners and their guests at a 20 discount off list prices These services include
restaurants wellness centre and activities centre
3有折扣优惠的度假村服务
oacuteƟAacuteȕϾŀĺϛѝϡƎɒǸˆOumlĞiumlDвnƠĺЃOumlгǻ6жΡĞVȂ5ƫǰѓΫũƂiacuteѓΫ6
4 Services Fee
When the owner is in residence the resort continues to offer services on their behalf These services include Butler Bell
Housekeeping and Room Service In addition to these the resort offers water electricity wireless Internet and telecoms services
rental option
4服务费用
IcircϛѝǝѢФoacuteƟAacuteȕ˶=oacuteƟAacuteƮƚθϡɒOumlɜϦϛѝŀĞ6жΡĞVȂϵˆ5αȔ5ƝоũǸĉĞ6shyȥжΡт=oacuteƟAacuteФϛѝǝѢʖƣŻŀ5aacute5ʹΐűȠϡƎaacuteάĞ=жΡiumlVŠФĞĒϸȕ6жϞȏOumlĞĒϸxVȂegraveβordfѸʆ6
5 Maintenance
Of the 5 guaranteed return generated form your property during the period you are not in residence the management company
will retain 4 of this return for maintaining your Villa The maintenance fund will be pooled and used for all Villarsquos in the resort
5维护
ɴxǝѢʖƣiquestɴOumlĉѓƮ˪Ouml13OumlſY=ŎȓŁƮWȰжbſYѓOumlϸѽɴpOumlŰ6ŰƈDŽƮ^ūsʜȅsϸЂϾoacuteƟAacutepOumlŰ6
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Hotel projections
Rooms Available 可用房间 not relevant 非主要Estimated occupancy 预计使用率 not relevant 非主要Estimated average daily room rate 预计每日平均房价 not relevant 非主要Growth in room rate 房价增长率 not relevant 非主要Annual room sales 年房间销售额 not relevant 非主要RENTAL RETURN ESTIMATES - RMB Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE2 Bedroom 收益 ndash 双人间 50 50 50 50 50 503 Bedroom 收益 ndash 三人间 50 50 50 50 50 504 Bedroom 收益 ndash 四人间 50 50 50 50 50 50
INDICATIVE YIELD Indicative selling price Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
2 Bedroom 收益 ndash 双人间 6000000 300000 300000 300000 300000 300000 300000
3 Bedroom 收益 ndash 三人间 9000000 450000 450000 450000 450000 450000 450000
4 Bedroom 收益 ndash 四人间 12000000 600000 600000 600000 600000 600000 600000
Hotel revenues and owner rental yield - Option 1 Flexibility
34
Option 1 - FLEXIBILITY Option 2 ndash STABILITY
investment returns for your Villa are influenced by the
success of the resort and the number of days you use
your Villa
Stable implies both your returns and your annual
usage rights to your property are fixed Regardless of
how well the resort operates your returns will remain
the same Equally you will only have a fixed number
of days allowed in residence
Usage Have unlimited usage rights to their Villa 40 days usage per year
Rental ReturnEarn 36 of the pooled returns from the entire resort
whilst not in residence
5 guaranteed return on their investment regardless
of resort performance
Resort Discount20 discount on all resort amenities and activities
(including SPA and Restaurants)
20 discount on all resort amenities and activities
(including SPA and Restaurants)
Services FeePay a Services Fee of 300rmb per room per night
whilst in residence
Maintenance4 of all room revenue is retained for maintaining
the owners Villa
4 of all room revenue is retained for maintaining
the owners Villa
选项1 ndash 灵活性 选项 2 ndash 稳定性
ȬƂβϸЂ˼ϸІſY6ɰOumlpѱſYʷǧЂoacuteƟAacuteOumlĿǑϱũɰoslashpOuml˼ϸoacute
ŊegraveβϤѯɰOumlſYũɏɱoslashЂɰOumlĉOuml˼ϸʹΏiumlŊegraveOuml6xɃoacuteƟAacuteOumlǑϱѫȁϾucircť=ɰOumlſYiumlŊegraveOuml6ϖTHORN=ɰъϾŊegraveOumlПηǝѢOuml6
使用 ʹΏѐOumlp˼ϸʹΏ ɏɱOuml˼ϸʹΏ
租金收入 ФxǝѢʖƣ=ƅOtildeмĸoacuteƟAacuteūsſYOuml xɃoacuteƟAacuteǑϱѫȁˍŪ=Wп13OumlſYϸЂѱ
度假村折扣 ϾoacuteƟAacuteˤ˲ũƂiacuteOumlгǻVȂSPAũlt ϾoacuteƟAacuteˤ˲ũƂiacuteOumlгǻVȂSPAũlt
服务费用 ǝѢʖƣ=ɏĉƣɏЏˆəeOumlĞĒϸ čѝϘ
维护 ϾĉƣˏOumlƮ^WȰϸЂϛѝpOumlŰ ϾĉƣˏOumlƮ^WȰϸЂϛѝpOumlŰ
OPTION COMPARISON
选项对比
35
36
INDUSTRY RETURNS AND BENCHMARKS
INDUSTRY REPORT
行业报告
Tourism and urban resorts is one of the fastest growing industries in China According to industry consultant HVS cities such
as Shanghai Beijing Shenzhen Guangzhou Hangzhou and Tianjin all have a population where a critical mass of highly affluent
individuals and successful companies exist generating demand for suburban resorts
ФѓŘ=ȾϽϛũoacuteƟAacuteσɓāЮOumlαϛтϞ6ĻǟʺʳǙacircĞϛltOumlϞΙYĵ˿=ФѓŘOumlѝϘˍ˛ŝ5[ǎ5˧5œј5ţјũdžǩēyѯAringȣOumlĥЍˆʾũĿOumlʝϛ=ϻfrac14ϚƊāȥoslashƴʵoacuteƟAacuteOumlƌAringεʴ6
Amongst other things the exponential growth in private vehicles has seen a huge increase in demand in the leisure market With
the completion of the shenjiahu highway in 2010 the travel time from downtown Shanghai to Deqing is now 2 hours Also with
stop at Deqing) scheduled to open in late 2011 travel time from downtown Shanghai to Moganshan will take between 15 to 2
hours When comparing travel times to get to other resort destinations in China ndash eg Hainan or Lijiang flight times might be within
2 or 3 hours total travel time including travel to airports and check in make the whole trip 6 to 7 hours plus additional travel cost
Within the 2 hour travel radius of Shanghai the quality of resort destinations is also (in our opinion) not at an international standard
with most hotels simply being lsquocity hotels in the countryrsquo rather than true resort properties operating at international standards
shyfrac14т=ѯĸˆγΊOumlāЮ=ĸˆƸϴϾȿϚσʂ˫6ѳɱ˥ƛůijϡŮ=iquest˛ŝOgraveOcircʭϚLjεϘĸΟ˶Ouml6ΪƭOumlijǵϡФ13ēєɬiquest˛ŝUumlAumlţј6ƏƮФɱYacuteǫľOumliquestţјOgraveɫǎOumlijѓϾϞаDzOcircʭlt=ъεϞĸSΟ˶OgraveȢĸΟ˶ǜǵϡiquest˛ŝѓΫOgraveAumlɢī˗6ˍřІѓŘOumloacuteƟˮTHORNŝɫ5ȒƯUgraveaƹ=shyȥϘųĒэĸΟ˶Oumlďα˶ƣ=ŻϘФVȂʣƉ=CʺƤũUgraveEgraveOslashƉ˛ų˛эĸΟ˶=ĽxϸɨΡuumlOumlαųΝȥ6Ѷō˛ŝїiΟ˶ɬOumlγΊoacuteƟʸdeg=э˟ͰɒˈltІŘƙŸnѬŻϾѯɛOumlǢ6AringēOumloacuteƟǙacircϚũѓOumlɨΡǙacircɍϾ_ёOumlʵp=ЗЗAumlxOgraveинŘƙϤϦ˛oacuteƟίĉΙɧOumlϘʴ6
ϛѝЎʖſYІaƹ
37
OUR NICHE
我们的利基
naked sees a need in the market for world class expertly designed and operated resorts which are within 1 to 2 hour travel time
of major cities in China As with other urban resorts we believe that the Leisure market and the MICE (Meetings Incentives
Conferences Events) market will be a huge driver for our business In addition we feel that we are already at the forefront of
the growing focus and concern on environmental design building and operations as well as the growing interest in nature and
environmental education At naked we also place a high emphasis on facilities and services for the entire extended family ndash from
children to parents to grandparents that other resorts do not place dedicated resources for
nakedЎƧOgraveȥФѓŘжϞεʴƏǢȑѝϘϞэȢĸΟ˶Ouml=˶ЁhζǁϞȱOumlѥϛˤƗũŎȓOumloacuteƟΙɧ6ͰɒΑάγΊũƁƁϨ5ưȘȾϽ5AringίʝϛƁϨ5ƂiacuteЮȉltOumloslashͰɒϛOumlіAringʤȞ6frac14=ͰɒФŋѣũiacuteźWίˤƗ5ƭШ5ŎȓũźWȓɲœ˛ϠǑѷФȥαϛȭя=ФnakedІαϛеxͰɒϚіoslashЂˣʵѓOumlŜѲ5Ɲ5ȌеOumlĞũˏ6
As such we feel very confident in the rates and occupancies that we will achieve Regarding room prices when benchmarking
against some of the other leading hotel brands in the resort market such as Aman Fayun Hangzhou Banyan Tree Hangzhou Fuchun
Resort Hangzhou Mandarin Oriental Hainan and Commune by the Great Wall average rates in March 2011 for single bedrooms in
this set are ~ RMB2800
ϩfrac14=ͰɒoslashЂˏѢĉƠϡƎˏѢȿcurrenɊάΫ6ФˏѢĉƠĈɘ=ІʙФoacuteƟAacute˛OumlсɜǙacircʑʁaƹ=ˍCҊĂО5ţјНҏѨ5ĥsup1˗ǝ5˓φŴecircĈǙacircũƵ΅OumlŁˣ=Фɱ˓МOumlEumlˆƣʒǩƠķ=6
Regarding occupancies we are confident to achieve occupancies of around 60 after about 4 years of operation but forecast
conservatively that our occupancies will start from around 35 in the 1st year of operation and grow steadily to 45 in year 2
55 in year 3 and 60 after the hotel is lsquomaturersquo from year 4 onwards
ФˏѢȿĈɘ=ͰɒŬϾάΫǑŚɱOumlǑϱ=ͰɒǵϡAumlOgraveOumlˏѢȿ6WŇƗ=ͰɒOumlˏѢȿƮƁϻszligϞɱOuml13=egraveЫOgravefrac34ɱOuml13ũszlig˓ɱOuml1313=szligɱϡŮƮƁЫOgrave6
Given the above estimates we believe that owners can expect attractive investment terms as illustrated in the table below
Ļǟϡ˛OumlŇƗ=ЎƗϛѝɭņOtildeOgraveOumlѱſYƮƁˍ΅o˿
CҊĂО
НҏѨ
ĥsup1˗ǝ
˓φŴecircĈǙacirc
Ƶ΅OumlŁˣ
RMB4270
RMB3500
RMB2000
RMB2150
RMB2388
Aman Fayun Hangzhou
Banyan Tree Hangzhou
Fuchun Resort Hangzhou
Mandarin Oriental Hainan
Commune by the Great Wall Beijing
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Rooms Available 可用房间 121 121 121 121 121 121Estimated occupancy 预计使用率 35 45 55 60 60 51Estimated average daily room rate 预计每日平均房价 2500 2675 2836 2977 3096 2817Growth in room rate 房价增长率 7 6 5 4 6Annual room sales 年房间销售额 38644375 53163619 68876422 78894810 82050603 64325966
38
39
ͰɒOumldivideTHE TEAM
40
Grant Horsfield ndash Chairman naked Group
Grant a native of South Africa is Founder and Chairman of the
naked Group
Before coming to China in 2005 Grant worked in England
and South Africa with more than 10 years business ownership
experience With background in IT he launched eBites
Limited in 2000 Operating nationally eBites was both a
publishing company and a callcentre facilitations company with
headquarters based in Cape Town In 2004 Grant received
an MBA from University of Cape Town Graduate School of
Business Upon graduation he decided to come to China as he
saw China is where business opportunities lie
After spending two years in Shanghai he found himself
overwhelmed by the metropolis and missed the natural beauty
of his home From this desire and need sprouted the concept
for naked Retreats which was launched in 2007 Grantrsquos vision is
to create sanctuaries that are in harmony with the environment
where people can appreciate the simple way of nature and
embrace the naked lifestyle Grantrsquos tireless efforts in promoting
ecotourism in the rural areas not only created jobs but also
pride for the local community He received an environmental
award from the Huzhou Government in 2008
高天成 - naked集团总裁
ij=ɫčIcircTHORNˆ=nakedƍOumlmiddot˽ˆũѵ|6
Ф13ɱȅOgraveѓŘтʣ=ij˪ЬФϯŘƎɫčľѽ=ϾŚɱOuml˙ϛǑϱƎРѽǑϏ6ФʙITǒOumlUѠ΅=ɱij˪ƭȜȥeBitesϾΏŁ=eBitesŁƮϱΝІaacuteŹĞѓΫLJɖƿū=ʙѵˤФǭʔugrave6ɱ=ijƅOtildeȥǭʔugraveAringλ˙λЙOumlMBAλ6dϛŮ=ǧegraveȅѓŘ=ϩǯOgraveȥжȕOuml˙Ɖ6
Ф˛ŝEgraveȥȢɱтŮ=āѳƓxȥ˪Ƃ=sʨAtilde˱ȥѳʿɐǒ6ФжѕИІεʴOumlʶ˼΅=ƭȜnaked Retreats
OumlΖĂФɱOtildeOgraveȥ˹˲6ijOumlΖĂƭШϞĸ˯THORNІѳʿũΣŃdeg=ˆɒǵϡΘѳʿ=ΘnakedOuml˪ƂĈ˾6ij˫ΔAacuteTHORNʵ˪ȾϽѽordfOumlxΦɹȞ=xLjmiddotШȥľѽıŻOtildeOgraveȥIcircTHORNˣʵOumlХϐ6ij˪ƅOtildeȥɱůјоġNāOumlźWAring˼ư6
41
Delphine Yip-Horsfield ndash Partner Ben Wood Studio Shanghai
received her Master of Architecture degree from Harvard
Boston prior to moving to Shanghai to oversee the award
winning Xintiandi project on behalf of Wood and Zapata In
the fall of 2005 Delphine became partner at Ben Wood Studio
Shanghai
Drawing from her own experience of diverse cultures Delphine
has led a multitude of high profile projects such as Hangzhou
Xihutiandi Zhujiajiao Oriental Garden Shanghai Waitanyuan
Beijing Palace 77 Shanghai Hongqiao Commercial Core Lijiang
Lashihai Resort Masterplan etc
In 2006 she was selected Wallpaper magazinersquos first annual 40
under 40 designer of the year
Delphine is the chief master planner and architect for naked
Home Village and naked Stables Private Reserve She also
oversees the visuals and styling of the naked Brand
叶凯欣 - 上海Ben Wood设计室合伙人
ϜǮΩɺ=Ben Wood ˤƗľѽOumlѵƢ=śęAringλƭѡλ6ȅ˛ŝтʣ=ФΒIJ5ɷКũuuacuteľѽ6ȅ˛ŝŮ=CcediloWoodũZapataĤЩΪTHORNΙɧOumlƢethľѽ613ɱʲƕ=ϜǮΩɺBen Wood ˤƗľѽūƃˆ6
ϾѯxŸϽșǑϏOumlϜǮΩɺ=EacuteˇȥηucircijocircΙɧOumlƢeth=VȂţјͻůTHORN5њƝƶecircĈųВ5˛ŝЕ5[ǎłatilde5˛ŝŭʦ˙ϛѓΫ5ȗƯȄŝoacuteƟAacuteѵŔŷˤƗUgrave6
ɱ=ˏκȥWallpaperСьǃɱoacuteϡ΅OumlˤƗ˰6
ϜǮΩnakedƝВAacuteũnaked RetreatsOumlѵˤƗеũƭѡ˰6˶ϚĤЩƢethnaked˙nOumlFũĘķˤƗ6
42
Kang Yang Lim ndash Group Chief Operating Officer naked Group
Group with over 13 years corporate finance and real estate
development experience Previously he was Director of the
real estate division of APP China taking responsibility for the
initial positioning and development of the USD15 billion lsquoWhite
Magnolia Plazarsquo mixed use development project (including
the development of Shanghairsquos first W Hotel) He also led the
concept and development of APPrsquos branded residence and resort
project in Sheshan Shanghai
Finance division of PricewaterhouseCoopers in Melbourne
Australia where he specialized in business value and strategy
worked in inhouse strategy roles for CocaCola GB in London
and to British venture capital firm of the year (2004) ISIS Equity
Partners before coming to China in 2005
Accountants Australia in 2002 and is also an affiliate of the
of Commerce and Diploma in Modern Languages from the
University of Melbourne Australia
林纲洋- naked 集团首席营运官
ƞˏnakedƍOumlȩ˪ϴϾŚɱOumlʝϛ~ƎTHORNǭāǑϏ6Фfrac14тʣ=ѽѓŘDŽŒOumlTHORNǭāOumlѵƢ=ĤЩƠч13ϢЏOumlucircϸ8JЈȈœ9ǭāΙɧOumlcopy˽κшũǭāVȂ˛ŝszligϞƝ ǙacircOumlǭālt6˶ϚщNtildeȥDŽŒƍФ˛ŝҁ˗ʑʁѢЭũoacuteƟAacuteΙɧOumlȓɲũǭā6
ФDŽŒƍˇфтʣ=ȩİϑGAringȚφɣyuml_ʔŴϷOacuteƁƗ˰OumlǑȓ=ѥѣЂ˙ϛƠчũЯɁѰξ6ȩ˪Ф13ɱȅOgraveѓŘтʣэȑǭʔŴϷOacuteŮOumlϞotilde˶ƣɬ=ѽǵǺǵȎɂugraveŁɬOumlЯɁēͺ˰=ϡƎISISOumlʼnʏūѽƃRФϯŘɂugraveOumlϯŘĘΌѱŁˇф6
ȩ˪ФɱƅOtildeȥGAringȚφηƁƗ˰ƁũGAringȚφпʻωǗOumlƁГѱķ6˶ϚƅOtildeȥGAringȚφɣyuml_AringλOuml˙ϛλλϡƎCcedilЇϊλп6
43
Gabriela Lo ndash Managing Director naked Retreats
With over 15 years experience in high end events and PR
management Gabriela has been instrumental in bringing naked
to where it is today As one of the original members of the
naked Team Gabriela has led the growth of naked Retreats
to become one of the most famous eco retreat destinations in
China attracting guests and publicity from around the world
Originally from Macao Gabriela has rich multi cultural and
multinational living and working experience having worked and
studied for many years in Greater China England and Italy
卢家宝 - naked 度假村常务董事
ϴϾŚ13ɱOumlijocircƂiacuteũŁŃŋ΄ŎȓǑϏ=nakedDžOumlǜІȶƝXēxǭ6ѽħdivideOumlmiddot˽ГтϞ=ȶƝXϠǑAEligȭnakedѓŘѻϾɜOuml˪ȾϽɧOumlTHORNтϞ=ͼϭȥȅѳǁĹTHORNOumlǸˆ6ȶƝXȅѳGɑ=ϴϾĖĥOumlucircЏŸũucircŘǝѢũľѽǑϏ=ЬФAringѓŴTHORNʵ=ϯŘũϤAringȚϾѯucircɱωǗǑș6
Judy Zhu ndash General Manager naked Group
Zhu is the General Manager for naked Group ensuring smooth
operations of the group with a particular focus on government
朱燕 - naked 集团总经理
њώ=iquestnaked Retreatsmiddot˽ǭ˽ǜũij˪ūѽ6њώѽƍѵǑȓ=ĤЩIcircTHORNũŋ΄ʽWƍРѽ6Фƞˏnakedтʣ=њώФ˛ŝũ[ǎiquestŚηucircІ˙ϛϾŋOumlфϛ6ФΪͻȈƅOtilde˙ϛλ6
44
Kurt Berman ndash General Manager naked Stables Private Reserve
With over 16 years experience in FampB and high end luxury
resort management Kurt brings a wealth of experience and
will lead the preopening and operations of our new resort ndash
naked Stables Private Reserve Prior to joining naked Kurt was
the preopening General Manager at Six Senses Laamu and
Resident Manager for Six Senses Soneva Gili by Six Senses Kurt
has also worked at other prestigious resorts including Fregate
his career in hospitality in FampB and was a trained Chef with
experience working in many prestigious institutions including
The Dorchester Hotel in London Kurt is from South Africa and
has a masters certificate in hospitality management from Cornell
University
Kurt Berman - naked私人度假村总经理
ϾѯŚɱϬƎijIumlŤŴoacuteƟAacuteOumlŎȓǑϏ=ƮϡĖĥOumlǑϏȭNtildeͰɒΪoacuteƟAacute77)$ 0OumlϱϛũРϱ6Фƞˏ)$ тʣ=10ЬEacuteˇŚ8szligȳĭǦ9+1ϱϛѵǑȓũ8szligȳĭǦ9-2 ((OumlѤacircǑȓ610ŻЬˇфЂamp0ˆŝETHũ1+4UgraveʙўɜoacuteƟˮTHORN610OumlϛʜzЂϬαϛ=ϚϡϞĸФŬucircўɜƉńVȂ-0-0 -$-ltľѽŚOumlρȡϾOumlnot˰610ȅѳɫč=sϴϾǰɪyumlAringλЃOumlǙacircŎȓλ6
Richard Johnston ndash General Manager naked Home Village
Hailing from the United Kingdom but with most of his working
life in resorts throughout Africa Richard brings with him over
20 years experience in General Management and Director level
roles in world class resorts including Azura Retreats Cape Grace
hotel and the Saxon Hotel Richard plays a key role in the set
up of systems training and operating standards His years
of experience and mentoring leadership style make Richard a
natural inspiration for our young hotel management team
Richard Johnston - naked 家园村总经理
RichardȅѳϯŘ=IgraveAringucircOumloacuteƟAacuteľѽiumlФмĸčљ=ϴϾŚɱOumlѴūŎȓũǁƐoacuteƟAacuteVȂAzura
Retreats Cape Grace hotel and the Saxon HotelltijʒŎȓǑϏ6RichardФƭȜ΄5ʅρũРαnѬĈɘʜѯŋƨѽϸ6ĖĥOumlǑϏũȭNtildeĘķ˼OtildeoslashͰɒɱʬOumlǙacircŎȓdivideϾѯѳʿOumlƊȘ6
45
Teun Hanegraaf ndash Sales Director naked Retreats
Teun obtained a Bachelors in Business Studies and Masters
in Strategic Management with a focus on Chinese Business
Culture Teun increased our corporate sales business by 350
in his first year with us bringing international companies
ranging from international conglomerates Unilever and Coca
Cola to more local institutions such as The Shanghai American
School and leading Chinese companies such as Bank of China
韩天宁销售总监
ȅѳŧȈɥEcirc=şɵϴϾ˙ϛλλλ5ЯɁŎȓѥѣЂѓŘ˙ϛŸlt6ȅƍOumlszligϞɱşɵƮŁOumlΝϛijȥ13=sŁAEligȅȥx˟ŘƙβOumlAringŁǸŲ=жʙѓϾŘƙAringʝϛȠūȚŴũǵǺǵȎ=ϚϾ˛ŝɐŘλΠUgraveIcircTHORNƉńũѓŘϫαUgraveѓŘȴʝϛ6
Oliver Yuen ndash nature Reserve amp Recreation Manager
naked Stables Private will be the first private reserve in China
with a wealth of new flora and fauna introduced to the project
from Sydney University Australia and as a fully qualified Ranger
working in many of the worldrsquos best wildlife parks Oliver takes a
special role in ensuring the environment of naked Retreats and
naked Stables Private Reserve will be full of life and a natural
self supporting eco system Oliverrsquos passion for both people and
nature make him the perfect person to teach our guests about
what we do and make their stay not only a relaxing one but
also a fun fulfilling educational one as well Oliver previously
worked in wildlife parks and resorts such as Azura Retreats in
Mozambique Mobala Private Game Reserve in South Africa and
Sydney Aquarium in Australia
袁鹏威 - 活动经理和度假村 生物学家
naked StablesƮѓŘszligϞĸϭljΪOumlцʾũiacuteʾOumlˆoacuteƟʵ6OliverѽϞɜGAringȚφͿɯAringλūķOuml˪λƝiacuteλƝ=ϡƎФǁĹTHORNOumlϙ˪iacuteВľѽOumlľѽе=Ф˼naked Retreats ũnaked StablesϾѯĖĥ˪ѱЕ5ʿѳĺOuml˪΄Oumlźǔľѽ˛QύѯіϘƶ˔6АʊoslashˆȏũѳʿOumlƊʮ˼ѻūOumlˆȅĵͰɒOumlǸˆͰɒѼOuml˷ɋ=sʨ˂ɒФжȕOuml˶ŒxLjLjČ=˶Ϛ˂ɒOumlǝѢǑșlOtildeϾǭΫcurren˹ũϾƷЋϤϦ6АʊтʣФɫčũGAringȚφͿɯѹŏiquestϙ˪iacuteВũWŰʵOumlľѽVȂMozambique OumlAzura Retreats Mobala Private Game Reservelt6
46
Philip C Davis Company Director naked Retreats
Phil joined the Board of Directors for naked Retreats hotel
management company in 2011 His previous board experience
includes Tian Rui Hotel Corporation holder of the master license
for Super 8 economy hotels in China and Hong Kong from 2006
to 2008 He also was a founding shareholder of Tian Rui and
served as its President and Managing Director from 2006 to
2008 He was a board member of Tian Xian Cheng a bai jiu
concern which is a joint venture between Pernod Ricard and a
2010
Phil was previously Chairman of the Budweiser (Wuhan)
International Brewing Company and Managing Director of the
AnheuserBusch business in China and Hong Kong from the
beginning of 1996 through 2002 From 2003 to 2005 he
headed the AnheuserBusch liaison office with Tsingtao Brewing
Company
Phil holds a PhD in history from Washington University and
started his career as a market researcher at a major advertising
agency in the US before moving to AnheuserBusch and
heading its consumer planning and new product development
functions in the 1980s
Philip CDavis naked 度假村公司董事长
PhilЂɱƞˏȥnakedoacuteƟʵǙacircŎȓŁOumligraveƁ6ϡĖĥOumlǑϏVȂФːǙacircƍˇф5ϡƎЂɱэɱФѓŘũѓŘΒIJEacuteˇSuper ǑƖǙacirc ʼnˆ6˶=ϚːǙacircƍOumlmiddot˽ʼnecirc=ФɱэɱʖƣEacuteˇƍOumlѵ|ũigrave6ɱэɱʖƣ=ϞƝІWȎȞƞũJǙ˪ȴʝϛƬɫūѱOumlʝϛ77ΐOumligraveƁГ6
iquestɱэɱ=Phil͵šBudweiserŘƙɳǙŁOumligraveƎѓŘũѓŘΒIJCŝyŁOumligrave6iquestɱэ13ɱ=CŝyũʫETHʌǙŁOumlȠɆdegOumlĤЩˆ6PhilϴϾŴ˭uacuteAringλOumlș˻дλvλ=ФǁɱCcedilȅOgraveCŝy5ĤЩΞĒŔŷũΪʑǭāĿɭтʣ=OumlϛʜzЂɐŘOumlϞƝœĵCcedilȓŁ=Eacuteˇaeligω6
47
OUR INTERNATIONAL TEAM
International team
Chief master planners amp architects
the urban landscape of modern China with Xintiandi in
Shanghai a commercial cultural and entertainment district
Since then the studio has worked on projects in very diverse
categories both small and large scale projects include mixed
use projects like the ldquoTiandirdquo in Hangzhou Chongqing Wuhan
and Foshan luxury villa and high rise residential complexes in
Shanghai and Vietnam as well as various boutique hotels and
Chalet Architects
A00 Architecture is most well known for their research
inenvironmental sustainability and its application to their
work in Architecture Interiors and Furniture Their portfolio
includes feature restaurants luxury spas retail stores design
conversion of dozens of historic Shanghai homes into highly
personalized residences
Interior Designers AIM (Architecture amp Design) brings expertise
in the combination of world architectural styles and design
influences to the interior designs at naked Stables Private
Reserve With the Shanghai office led by the two founding
on comfort warmth and a unique blend between African and
Asian design sensibilities
Landscape Architect
Design Land Collaborative (DLC) is a professional consulting firm
comprised of landscape architects and planners with an office in
Shanghai and the United States Projects have a strong emphasis
on cultural resources historic preservation and ecological
design involving both the public and private sectors
ͰɒOumlāЮdivide
ɴǵϡΑάOumlёȣ
ŘƙŸdivide
首席规划师和建筑师
benwood Studio Shanghai OumlсɜΙɧтϞѠĨШ˛ŝΪTHORNľ=˼ʙƍ˙ϛ5Ÿ5ЄȎϞOumlʵЉ6тŮ=ЁƻȥĹȏŔɟAringΟOumlΙɧ=VȂţјOumlͻůTHORN=іʱ5͵šƎę˗OumlŤŴpϡƎФ˛ŝũЛɫOumlijѢЭʵ=ȮŻϾФѓŘƎˉ_OumlĹȏǐʑǙacircƎoacuteƟ6
小圆房建筑
AOO Architecture ФźǔWŰƎǵ θāЮĈɘϾѯѭЛOumlƭ=s˘ƮʙƭϰϸЂɬƝѩ6ɒƻŚOumlΙɧVȂ˔5ŤŴȤѓΫ5ȫ˙acirc5ˤƗίǙacirc˛ŝυНǙacirc lt5ˆoacuteƟϡƎϞ΄ȧOuml˛ŝș˻ѢЭOumlCcedilŸƎˆŸĨШ6
ɬ ˤƗ˰AIMƭѡˤƗltѥѣЂǁƭѡĘķũˤƗOumlɐƿū=ϭNtildenaked StablesOumlɬˤƗ6ФȅѳŧȈũaȚ˶OumlūѽmiddotTˆȭNtildeOuml˛ŝTdegOumlUѠ΅=ˤƗѣі5ũφčˤƗȓɲOumlntildeˊū6
景观设计
Design Land Collaborative (DLC) ϞƝiquestǒōˤƗІŔŷOumlѥϛѰξŁ=Ф˛ŝІɐŘǩˤϾēрƉń6ʙΙɧ˘ЂŋѣŸș˻ĻЕ=ƿūźW˪ǴƔ=ѥѣЂŁŃƎϾTHORNOumlŔŷ6
48
Engineering amp Project Management team
Scott Wilson Group PLC is a globalintegrated design and
engineering consultancy for the built and natural environments
Scott Wilson is responsible for the project management the
electrical and mechanical engineering for the project
Environmental Consultants
Environmental Resources Management (ERM) a leading global
provider of environmental health and safety risk and social
consulting services ERM deliver innovative solutions for business
and government clients helping them understand and manage
their impacts on the world around them ERM have 137 offices
in 39 countries and employ approximately 3300 staff
Sustainability Consultants
Bisagni Environmental Enterprises (BEE) works with the
engineering and design teams to ensure the environmental
goals set out at the inception of the project are achieved
LEED Consultants
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
Local Design Institute
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
General Contractor
and have been responsible for some of Chinarsquos most iconic
properties such as the World Financial Centre in Shanghai
工程及项目管理团队
Scott Wilson Group PLCϞƝʺʳŔɟOumlźWˤƗƎľѰξŁ6Scott WilsonĤЩΙɧOumlaacuteʠƎƉΤľ6
环境咨询
Environmental Resources Management (ERM)ϞƝʺʳαϛȭѰξŁ=ŀźǔWŰ5ƫǰCʺƎŁŃˣƁĘΌUgraveѰξĞ6ERM˙ϛƎоġɑǸŲŀĨĶβOumlǀǧĈF=UѠɒȥǀsŎȓʙǑϱoslashˣƁźǔAEligȅOumlϳΗ6ERMФʺʳϾ137ĸēрƉń=myĸŘƝ=ϴϾAringК3300ɜГľ6
可持续发展咨询
Bisagni Environmental Enterprises (BEE)ІľˤƗdivideΑűūѽ=ϡʽWФΙɧǭ˽ƼotildeˤȜOumlźǔWŰǵ θāЮɧnOumlȚ˹6
绿色建筑认证咨询
Shanghai Pacific Energy Center (SPEC)ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlŁтϞ6
本地设计公司
Shanghai Baoye Construction Corp Ltd ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlαϛȭŁтϞ6
总承包商
ϞƝŘƝƐľVŁ=ϠƻȥηucircѓŘnьβΙɧ=țˍ˛ŝźʳDŽˊѓΫ6
49
naked COVERAGE
wwwcnngocom
ldquo25 killer things to do this summerrdquo
26 April 2010
Time Magazine
ldquoRun to the Moganshan Hillrdquo
新浪博客
ldquo避世的可能rdquo
31 December 2009
wwwenglisheastdaycom
ldquoThe first batch of ldquoChina Treasured Towns ldquo released
December 2009
Shanghai Urbanatomy
ldquoGet naked this time with horsesrdquo
Shanghai Daily
ldquoGreen MaGIC Casts design spellrdquo
14 October 2009
新浪商品
ldquo中国最佳设计酒店大赏rdquo
September 2009
wwwchannelnewsasiacom
ldquoChinarsquos green resort allows travellers to vacation on good consciencerdquo
2 September 2009
wwwbijianlinblshecom
ldquo莫干隐居rdquo
25 Aug 2009
wwwassociatecontentcom
ldquoThe Exquisite Moganshan Mountains of Chinardquo
Ɏ
Wikitravel
ldquoMoganshanrdquo
德清新闻网
ldquo承包国营林场建造生态ldquo逸站rdquo
wwwsinoeventcom
ldquo亚洲旅游地产及景点峰会成功举行rdquo
wwwchinatravelbrandingcom
ldquoPursuing Green for Greenrdquo
wwwbrandrepublicasia
ldquoMaking moves towards ecofriendly eventsrdquo
7 May 2009
wwwhandsonshanghaiorg
ldquoHands On Asia Conference Summeryrdquo
May 2009
wwwmyvacationcn
ldquo莫干山居rdquo
3 April 2009
wwwshanghaidailycom
ldquoThe naked truth Time to clean up Moganshan litterrdquo
4 March 2009
wwwgreennovateorg
ldquoMoganshan Project Kick Offrdquo
13 February 2009
Travesias
ldquonaked retreatsrdquo
Feb 2009
合肥在线
ldquo大山里的裸家族rdquo
20 October 2008
wwwentrepreneurcom
ldquoThe arrival of the Olympics showcases Chinarsquos burgeoning entrepreneurial spirit ldquo
7 August 2008
50
Shanghaiist
ldquoWeekend escape to Moganshan 莫干山rdquo
9 April 2008
私家地理
ldquo艳阳下的荫凉rdquo
30 May 2008
City Weekend
ldquoGet naked in Moganshanrdquo
25 January 2008
wwwbundpiccom
ldquo在这绿中撒点野rdquo
wwwhuzhougovcn
ldquo相中德清筏头的青山绿水南非客商莫干山下建生态逸站rdquo
wwwurbanatomycom
ldquo24 Hours in Moganshanrdquo
wwwhkheadlinecom
ldquo杭州莫干山竹林深处人家rdquo
15 May 2009
wwwnewsweekcom
ldquoBack from abroadrdquo
May 2009
Chinatravelnet
ldquoMoganshan A Heavenly Hideaway of Bamboo Forests amp Tea Plantationsrdquo
April 2009
wwwmzztmcagovcn
ldquo2009年踏青乐游路线推荐大公布rdquo
16 March 2009
第三媒体
ldquo规划一条畅快随性的踏青之旅rdquo
28 October 2009
wwwdqnewszjolcomcn
ldquo三九坞 ldquo裸家族rdquo钟爱的世外桃源rdquo
28 October 2008
ldquo自驾行天下rdquo之中国莫干山rdquo
Sep 2008
ldquoShiffting Gearsrdquo
Sep 2008
April 2008
Chewed up amp Spit Out
ldquoGet nakedrdquo
19 February 2008
ldquoBest Weekend Getaway Hotels Shanghairdquo
富世
Ecoefficient hotel低碳下榻
April 2011
Spa China Guy 男士派
Experiencing The Unique
2010
Cosmo 时尚
跨洋建屋隐居不隐世
April 2010
Global Times
The Mountain of legends
Global City Geography 城市地理
莫干山 naked Retreats 都市人一ldquo裸rdquo到底的山居生活
Dec 2009
China Daily
Rural Retreat
20 March 2011
China Daily
4th March 2011
Modern Weekly周末画报
圣诞低碳游
Dec 2010
Elite Traveler 携程自由行
旅尚
Esquire
Hidden Best Restaurants
Feb 2011
51
52
53
2
INTRODUCTION
The naked concept was created to share our desire to strip away the busy cosmopolitan city lifestyle and get back to life and nature in a purer form
nakedФŃΘЗȑAringiuml˪ƂĈ˾OumlИ=ϡƎǶſŕordmǖѳʿ˪ƂOumlȓɲ΅ϰРyacute˪Ouml6
October 2011 will see the official unveiling of naked Stables Private Reserve a luxury lifestyle resort created and developed by naked Eco Developments (WOFE)
ɱМ=naked Stables=жϞϻWOFEƭШǭāOuml=ϾѯˡŴ˪ƂĈ˾OumloacuteƟAacuteƮн˾ƺǭʙ˨ɕOumlɘ˖6
The resort nestled in an idyllic pine forest setting in the Moganshan mountains just 2 hours from Shanghai features 121 eco friendly suites thoughtfully arranged within 70 contemporary Treetop Villas and Earth Huts The style of the resort fuses African and Asian elements and brings the magic of African hospitality and intimacy with nature to an Asian setting
oacuteƟAacuteѾɅФɢī˗ϞʎВMOumlȩѓ=Ǣȑ˛ŝLjϾȢΟ˶Ouml=ƣAEligĺɴqэˍŕĭǦOuml˪ĉēyЂmicroIcircCcedilĘķOumlccedilpũγƟɦͳѓ6oacuteƟAacuteOumlĘķˊūȥφčЏ=Ʈѳʿ5ʩNjOumlčљķaeligѣˏOgraveφљ˔OumlѩyǞѓ6
Apart from outstanding food and beverage concepts horse stables stateoftheart conference facility and naked Leaf our unique wellness and spa sanctuary guests may also enjoy a kaleidoscope of activities and tailormade offerings Furthermore the site is set in a private nature reserve dedicated to the preservation of endemic wildlife fauna and flora We are committed to achieving socioeconomic sustainability by engaging the local rural communities during the construction and operation of the resort This creates job opportunities and a sense of pride among the locals villagers
shyȥntildeǡ˔OumlϬȓɲ=oacuteƟAacuteŻϴϾɇǚũѻljOumlƁϨˤ˲=ϡƎnaked Leaf77ͰɒntildeOumlƫǰϕ˪Ɓŏ=Фжȕ=qǸǵϡϏĖĥOumlγΊƂiacute=ΘˆegraveѐOumlĞ6frac14=oacuteƟAacutedegФϞĸϾѯIcircTHORNϙ˪ѕϡƎiacuteцʾOumlˆѳʿWŰʵɬ6ФoacuteƟAacuteOumlƭˤũРϱʖƣ=ͰɒюȞЂWпŰTHORNΔAacuteˣʵˣƁǑƖOumlǵ θβāЮ6жIcircTHORNmiddotШȥηucircǜϛı=˶Ϛ˂IcircTHORNǝəϾȥϞѕѳŤĭ6
The design and development team collaborating on this project includes some of the Worldrsquos foremost thinkers and leaders in sustainable design green building technology and luxury development
ˤƗdivideũǭādivideŃūѽюȞЂfrac14Ιɧ=ʙѓVȂϞΡФǵ θāЮˤƗ5ɀ˔ƭѡƔũˡŴϛǭāĈɘǁƐOumlȭǪˆ6
With internationally renowned Ben Wood Studio Shanghai conceptualizing the master plan and architectural design and naked overseeing the development and operation naked Stables Private Reserve is targeting to be the first resort in Asia to achieve LEED Platinum accreditation
ƈЂŘƙсɜŁ77˛ŝBen WoodˤƗOumlѵŔŷũƭѡˤƗ=ƞ˛nakedoslashЂΙɧǭāũРѽOumlƢethŎȓ=naked StablesϾφљszligϞĸϴϾɀ˔ƭѡˈпOumloacuteƟAacute6
Innovative construction technology such as SIP (structural insulated panels) has been used in the construction of the Treetop Villas and traditional rammed earth walls feature in the Earth Huts
ФccedilpũϾѯsup3ŢʥOumlДΰΟͳͳOumlƭШѓ=˼ϸȥћˍSIPƿńǨЖOltUgraveΪίƭШƔ6
naked Stables Private Reserve will continue to reinforce our core commitment of redefining the essence of ldquosustainable luxury in naturerdquo
naked StablesƮƚθюȞЂͰɒіΪegraveϦOuml8ǵ θѳʿˡŴ9_ёOumlŨΫɼOumlāЮѓ6
ǂˠ
3
PURPOSE
This report invites people who are looking for a lifestyle holiday home in the country close enough from Shanghai to nip away
quickly and far enough to get away from the pollution and noise This report is intended to assist interested buyers in understanding
the offering and help make informed investment decisions
The key objective of this report is to provide potential purchasers with a greater understanding of the prevailing market conditions
with particular focus on
жĕYĵыФϗʰɨΡнФжĸŘoacuteȕοбϾѯ˪Ƃ˶˜ĭ5ȑ˛ŝNjǢȑɭņŬǽąſsʨЗȑϴƑІιΜOumloacuteƟͳ6ϖжĕYĵɭUѠɨΡʤФϛѝȥǀͰɒOumlϹƀϡƎUѠɒѼѱǧ6
жĕYĵOumlіagraveʤФϛѝФϡ΅ƒĸĈɘŀѻAringOumlUѠ=ȅ˼ʙȥǀжϞΪίȓɲOumlʣǒ
This information has been provided to assist the recipients in deciding whether they wish to purchase a Treetop Villa at naked
Stables Private Reserve located in Moganshan Zhejiang Province in China We have relied upon information from sources generally
regarded as authoritative Whilst the information has been prepared in good faith and with due care no representation is made for
the accuracy of the whole or any part of the publication
жΡάͽыФsup3AumlĺɨΡʤФϛѝ=ȅUѠɒǧegraveĚѬ]ФЂѓŘзƯˬɢī˗Oumlnaked StablesŅɈfrac14ʑ6ͰɒϟDzɨΡϾѯʹβȅЕOumlάͽ6жΡǐΫѬ]sʨϾѯϞegraveŋѣoacuteOumlάͽ=ʙʺƆēordfPOumlǐʽoacutesɍϾOtildeOgraveʺʽˈlt6
oacuteƟAacute
ƉЊ
ʑ
ſY
ɧOuml
4
5
FAST FACTS
Resort Development
The resort will include the following facilities
and halls
picking horse riding archery and many more thrilling activities
poultry
within the resort property
different ducks geese and swans
ȉ
度假村的发展
oacuteƟAacuteƮϴϾ΅ȧˤ˲
icircccedilpŃƣĉlt
icircДΰΟͳϞϞicirclt
ϸЂϕƝɇOumlɇǚ
ĸϽ϶iexclĸФeumlˉ϶iexcllt
ƝxĘOuml
ʒɔOumlƁϨǹƣ=VȂĸxOumlĉƣũȖ
ƫǰѓΫVȂĸSPAŏũƣђȤlt
thornˉѓΫ
ƂiacuteѓΫVȂ˗THORN5zȾα5cedilaring55ʛɇ5ˢƩϡƎηucircʙfrac12ƊǏΌOumlƂiacuteΙɧlt
oacuteƟAacuteŀϾũƝʪOumlˆϾƉɸ
ѕxѕȏOumlϙ˪ȻŀfŰOumlˆWŰʵ
6
Tree Top Villas
The Villas on offer are a first for China They are elevated above
the ground and protrude from the tops of 20 meters high pine
trees seemingly floating on the tops and therefore their name ndash
the Treetop Villas Built from Steel and Wood these Villarsquos are
to challenge the paradigm that luxury can be environmentally
friendly
Resort Services Offered to all Tree-top Villa Owners
树顶别墅
ccedilpФѓŘŻfrac34ordf6^ȑTHORNɘ=sʨФɔijOumlAgraveѓOtildeķɛ=ǯʜȅǜΚğФccedilт˛=ccedilpOumlɜϻfrac14yacuteȅ6ϸĮũɦƭШ=жΡpыФЯșȅOumlĆț77ˡcentϚɭˍfrac14THORNІѳʿźǔũΣŃdeg6
5ϡƎOumlp
ѵŃϾƣp
CcedilĘķnotĉ
DɠЌį
˞DZ
ɬ5
γͽ
ɏĸĉƣiumlϾˡŴOumlˆЌ
ǠAringOumlϒdegФ˕ȩccedilʈт˛
ͶέƐOumlaacuteʡˤ]
OcircŘɼŁOumlacuteŲȀơ
ɐŘSafelok ˢʐ˺pɑ
AEligϾΆˉŒΐƱĿɭOumlUacuteĝˢtȟ
oacuteƟAacuteϛŎȓ
oacuteƟAacuteĤЩϾOumlŰ
ǠAringOumlŃΘʵЉɤŁʯlt
提供给所有树顶别墅业主的度假村服务
oslashɴOumlpljαѴūOumlαоŎȓ
pɬOumlŰ
ˆŎƝĞ
αȔĞ
ƝоĞ
ϾŁϸʵOumlŰ
ϾOumlǒōɐŸ
ŞbrvbarĊђ
űȠƻˏ
έaacuteĞ
ȃƇƍ
ŀ΄
ϾŁϸʵOumlWΌ
Ο˶CW
˪ɝũΞĊCʺ΄
oacuteƟAacuteɬOumlƳР
7
Position
property
Financial Benefits
boutique development including only thirty tree top villas
should appreciate in value over time
the naked Stables Private Reserve and naked brand name
properties holiday homes and quality branded residences
increases
part of the resort room inventory
位置
Ђɢī˗˗ȸ
ЗȑιΜ=pϙɬɍϾƆй
ѳʿ˕ȩ
pdegФŝIɔϡ˛
ĸǢȑp13ēєȺOumlijyumlěʳ
ϮcOumlˆ˗ň
财务收益
LjϾƣǐʑ˪˝p=ɴOumlntildeϞʹĀOuml6
ϴϾũTHORNʞ=ˉŮɴϾegravesЫчOumlϛ6
ɴOumlƠчƮІ҉аoacuteƟAacuteŁϡƎʑʁȠϱyacuteЫч
ɴOumlƮϩoacuteƟAacuteϛ˩5oacuteƟͳ5ʑʁѢЭyacuteЫч
ϛѝɏɱƮƁϩoacuteƟAacuteɱoacuteʃagraveyacuteΘϾ θOumlˏ6
8
LOCATION
MAP of Shanghai to naked
County on the foothills of Moganshan Scenic Mountain
By Car
With the opening of the new Shenjiahu highway in 2010 the
traveling time to Moganshan is 2 hours drive from downtown
Puxi in Shanghai and also 2 hours from Pu Dong airport
By Train
With the opening of the new high speed trains across China
guest can now get to naked Stables in under 2 hours traveling
on the train from Shanghai Hongqiao Hub to Hangzhou and
onto Deqing Total train time is less then 1 hour
SITE MAP
地址地图
THORNȓя
从上海到naked的地图
pѾɅЂɢī˗Ęǒʵ˗ȸdegOumlOcircʭΎǔɬɤOumlˆѳʿWŰʵ
驾车
ѯɱ˥ƛůijOuml=iquest˛ŝʕͻ˙ϛʵƆʕecircƉOgraveɢī˗ǩъεΟ˶6
乘火车
ѯősup2ѓŘOumlijOumlˏРϱ=ȾǸiquest˛ŝŭʦǸРѓΫOgraveţјϡƎOcircʭΎOuml˶ƣʒǩ˟ЂΟ˶6ФƄ˛Oumlѵ˶ƣ˟ЂΟ˶6
9
10
THE RESORT
The experience
We believe that true luxury in the modern world is not
necessarily about designer labels and huge international brand
names but about privacy space spending quality time with
loved ones and rejuvenating your senses with nature All of
these elements have been brought together seamlessly at naked
Stables Private Reserve
After a refreshing welcome in our vibrant clubhouse your butler
will whisk you to your villa by electric golf buggy Enjoy sunset
cocktails on the deck and luxuriate in the sweeping views of the
bamboo forest whilst your butler unpacks your bags and dinner
playing the whole family congregates at the dining table and
dinner is served After dinner soak away the stress of city life in
your private jacuzzi on the deck as the stars wink overhead
Saturday morning starts with a hearty home cooked breakfast
and the thrill of a day filled with experiences in the mountains
Explore the local hills and forests on mountain bike Rejuvenate
and refresh in the sanctuary of the naked Leaf Wellness Centre
After a swim in the pool lounge in your villa hammock with
family and friends sharing precious moments
Kids will love the daycare centre with outdoor play area kids
pool art jamming music and laughter
Get your Sunday off to a great start with a family horseback
reintroduced to the hills Stretching and yoga are on offer in our
hilltop pavilions as well as tai chi kung fu and meditation After
fine tuning your archery skills finish off the day with a spot of
fishing in the nearby lake
If you choose to venture out of your villa for lunch enjoy
creative and delicious comfort food at either the pool cafeacute
or clubhouse Gourmet pizzas organic salads and artisanal
sandwiches will tempt you at the poolside Innovative Afro
Asian bistrostyle dishes are on offer in the clubhouse
oacuteƟAacute
经验
ͰɒΑάCcedilǁOumlинˡcentsxϞegraveϡijƐʑʁnьƆўɜOumlŘƙʑʁ=ʼϰħϴϾˆOumlǹƣ=ІΫBOumlˆŃoacuteɐťOuml˶Œ=sʨФѳʿźǔȕŽāʫsup1ƂȞ6ϾOumlжΡЏiumlƮФnaked Stables6
OgraveAumlƁŮɴƁOtildeOgraveͰɒĞdivideOuml˅ʮƻEgrave=ɴOuml˦ŎƝƁǭѯaacuteiacuteТɴOgraveɴOumlˆp6ˉɅ˶ēФϒΘϞZƋǙ=njФɊόOumlќŝтѓ6Іfrac14˶=ɴOuml˦ŎƝƁUɴΥ΅αȔѬ]=ĺɴAEligȅϞѕФƝOumlĭ6RѯɴBOumlϪȎ=ʺƝˆѾФѮiΘϸ6ćŮ=RѯɊĄέ=ФϒOumlˆDɠЌįȕżǀɴ˪ƂOumlτȞ6
їȳOumlЧ˽ЂϞuacuteĖ˭OumlƝЧ=ϞOumlǏΌfrac12ƊƂiacuteƮ˗ѓтȾ6ʛѯ˗THORNāǥIcircTHORN˗plusmnũ˕ȩOumlɕɖ6Фϕ˪Ɓŏѓaeligȓ˂ɴlOtildeĽƞcurrenɊƂȞ=ФϽ϶iexclРiacuteϞăтŮ=ȊϑϑOumlФpOumlaumlpara˛ļƝˆũʉϿŃoacuteɐť˶Œ6
ŜѲɒϚƮƁB˛thornѓΫ=ФжȕoacuteŚǽȎOuml˶Œ=ϩжȕϾƂiacuteTHORN5thornϽ϶iexcl=ƏήűiacuteŶ5ϪȎ6
˂ɴOumlїˉiquestІƝˆOumlʛɇϽȨǭ˽6ɴƮϾƉƁϞograveͰɒіΪϭˏ˗ѓOumlIcircTHORNȻѕ6Ђ˗ccedilOumlŏȕϾҋҀ5ƌ5ĿěUgraveƂiacute6ˢƩȡтŮ=ȅĦNjůicedilaringƿжϞтȾ6
ˍřɴκЪxФpȕͷ=϶iexclǬĎƆеǣȎiumlƮɴΘϸntildeɐOumlxĀκЪ6϶iexcliǬĎȕOumlɐ˸Ɲʍˑ5ϾƉ˔ȄϡƎľ˓ɛђiumlƮЀ˼ɰʸϞǗǕ6ǣȎȕŀϰΪʚOumlφčĘOumlґ6
11
In the evening join the visiting winemaker from South Africa for
a private tasting in our wine cellar followed by an outstanding
dinner featuring a myriad of organic and seasonal produce
sourced directly from the farm All dishes in the restaurant are
designed to be shared and enjoyed together
The warm summer months are filled with afternoon bbqs
evening musical performances in the openair theater and sun
dappled memories at the pool
Winter is crisp and perfectly peaceful as snow dusts the bamboo
forests Log fires crackle in the bar and winter cocktails warm
from within
Memories are created and moments are shared a naked Stables
Private Reserve
˛=ϞʜKċȅѳɫčOumlɳǙ˰=ФͰɒOumlǙѨȕʑɐǙ=ŻϾхƻȅѳɸOumlϾƉOumlΪΈ˸OumlĖ˭6ϞʜȅΘҗҖĺɴAEligȅOumlНH6
҈ϤOumlΆƕ=жȕɊͷŮ˞DZ=ȹǤOumlϝϪȎύordfϡƎ϶iexclȕϒŒLwOumlɐťſϥ6
жȕOumleumlƕʒǓΕũ=JμĢĩѯќŝ6ǙHȕ=ɦФƄѓˀ˞āordfʋɿ˩=ϞZeumlƕƋǙɭ˂ɴɻũηucirc6
ȅnaked StablesjуſϥΘɐť˶ŒH6
12
13
14
GREEN DESIGN amp CONSTRUCTION
LEED Green strategies
All about LEED
Developed by the US Green Building Council (USGBC) LEED
(Leadership in Environmental Energy Design) provides a concise
framework for measuring green building design construction
operations and maintenance LEED Platinum rating is the
USGBCrsquos highest rating with strict criteria encompassing energy
savings water efficiency CO2 emissions reduction improved
indoor environmental quality and stewardship of resources and
sensitivity to their impacts A LEED Platinum qualified building
should use at least 30 to 40 less water and electricity than a
normal building At naked some of the things that have been
done in aiming to achieve this award are
recycling
flushing and irrigation
water
waterless urinals
buildings
consumption
ɀ˔ˤƗІƭˤ
绿色建筑认证
关于LEED
ϻɐŘɀ˔ƭѡƁāʜ=LEEDɀ˔ƭѡˈпltȣɀ˔ƭѡˤƗ5ƿń5РѽϡƎŰŀƥƾOumlȀơ6LEEDɐŘɀ˔ƭѡƁ˄ƽɭ5ѱЕȚϸȿ5ƱUacuteĀϓŸʀČ5˫ɬźǔёȣ5ѱЕŎȓƎoslashʙϳΗOumlɚĭoacuteψķnѬOumlѻijưΙ6ϞmicroϴϾLEEDˈпOumlƭѡϰħaʔƭѡ˟˼ϸOumlaacute6Ф =ͰɒϚѼȥŬucircľѽȅлʷOtildeOgraveжĸưΙ
ƭѡƽˬȥ13OumlɭЕ˼ϸ
ƭѡƽˬȥOumlϸȣ
iquestͳccedilũɇȺƍȅOumlЅϸЂҔͲOumlνźȚϸ
ϾҔͲũđiuml^ſϸЂyenũŐĪ
LJA˗ňȱOuml˳THORNǖŸȥƂ
˼ϸUacuteȱȣOumlЌŊegraveѩяϡƎɶ˾umlɇɗyen
Οkiexcl
ϸЂЎ˅Oumlϒɭ˅ƞ˅ʠ
ϸЂƞ˅ũȐʼƭѡOumlƽɭЕкʢ`
pѩϾ˅ſѩяȅƱUacuteɭЕΞŦ
15
use Incentives given to reduce energy consumption
a factory 20 minutes away from site
window frames bricks and roof tiles
Council)
material
property
recharging stations
within a radius of 800km
CѩФϾp˛OumlɭȣƗϸȅƢethǸˆOumlɭЕ˼ϸʮ
ȁ6ŻɭЕΞŦOumlƦ˟ŀuumlOumlưȘ6
ϸ˼ϸќΧdzȝOumlŗȷƞ˅ŀɻ6ќΧdzȝȅѳǢȑͰɒ
ēєȺЗOumlϞƝľ
ϾOumlʥũacuteŲiumlijoacuteǨЖ
˼ϸɘŒŵOumlUacuteĝˢtȟ
˼ϸUacuteʀČOumlȦ
˼ϸſȚϸOumlǛɦёͳccedilơ5џѲ5џƈ5acuteȀ5ѦǼũ
ͳccedilʎ
Ś13OumlɦϻFSC˕ȩŎȓГƁltʹ
˼ϸǵУ˪OumlŸќѐTHORNO
pɬʺ˼ϸLEDtimesũΟίOumlϲŒtimes
oslashϾƭѡѻAringoacuteOumlljαѳʿŒũĘ
ѝTHORNъПηijyumlěljˏ=ijyumlěϻϒɭŀaacutesɭФ
ѤTHORNcurrenaacute
OumlƭѡȦiumlȅѳĈДŁȕɬOumlʵЉ
Ś13OumlƭѡđȦ^ſȚϸ
ϾoacuteƟAacuteOumlȃƇiuml^νźȚϸ
notĉũȃƇ^ϸѽĐȦ
oacuteƟAacuteɬϴϾϾƉųВ
іΪϭˏϙ˪iacuteIcircTHORNȻѕlt
WŰѳʿiacuteцʾ
16
17
THE DESIGN IDEA
Tree Top Villas
树顶别墅
To touch the sky at night and look down on the forest in the morning is what owners of the tree top villas will experience High
above the forest canopy 30 luxurious homes are perched in the tree tops Spacious wooden constructions with large sundecks spill
into the panoramic views of the mountains
macrɞҌҍOumlϝǹ=ϔѪȗOumlҐ=жǜϴϾccedilpOumlˆɒntildeΘOumlҕȞǒ˔6icircŤŴѢЭʗͽФ˕ȩŌт˛=pǡϞķ6аФǾOumlɦѐΟͳѓ=œOumlɢī˗ʺǒǍόYacute6
Each villa is built on stilts to minimize its physical footprint and maximize the views for its discerning owners The prefabricated villas
are made by innovative construction technology known as structural insulated panels (SIPs) With high insulation value and zero
construction waste these lofty eco dwellings are like no others offering you an energy efficient home that is beautiful and at one
with nature
ccedilpOumlƭѡaumlƵȵƿń=iquestyacuteƦ˟oslashБ˽˪źǔOumlϳΗ=sѻAringΏoacuteOumlЮϹɐOumlǒ˔6жΡЎѐOumlpϸѻΪǴƔOumlƿńWOѐШOuml6ccedilpOumlˤƗтѽ=ʹđȦͲˁssectѳʿ=ŀϞĸЁϾʑЁʩNjѳʿOuml˪ѢЭ6
The villas are intended for life Overlooking the mountains and forest below each home has a very large outside deck
complemented on the inside by an open plan kitchen with all the latest amenities dining room living area and opium den for
relaxation and entertainment Large sliding doors and full wall windows welcome natural light while sophisticated air conditioning
systems ensure your comfort Double layered glass keeps the view in perfect focus hushing all sounds to perfect stillness Wooden
floors soft lighting and high ceilings add a sense of warmth and space
ccedilpѥ˪Ƃyacuteƭ6Ġғ΅ɘOumlʾ˗ũ˕ȩ=ɏicircƭѡǩˤϾǾAringOumlϒ=ʆϡCcedilOumlмǭČ˾notĉ55˪ƂʵũČЄȎ6ǾAringOumlȄɑũмɘɅTHORNAringacuteǵɩѳʿˉŒ=˶ljOumlǹaelig΄ǵʽWɴOumloacute6tȟǵȯɴФѻƜƶoacuteΩ˚ɐǒOuml˶xƁOgraveĹѕ˩ϪOumlī˃=ntildedegЂϞʎǓтѓ6ʿOumlɦTHORNO5ˌũOumltimesŒũǹOumlųϣЫȥɻũǹƣĭ6
ˤƗȓɲ
18
Tree top villas
Roofs thatched
19
20
FLOOR PLANS
Treetop villa 2 bedroom villa ccedilpȢͱĉ
ʒɘ
Interior area 室内面积 13768sqm
Exterior area 室外面积 50sqm
Total usable area 实际使用面积 18768sqm
21
Level 1 一层
Interior area 室内面积 7088sqm
Exterior area 室外面积 102sqm
Level 2 二层
Interior area 室内面积 668sqm
Exterior area 室外面积 398sqm
22
Treetop villa 3 bedroom villa ccedilp˓ͱĉ
Interior area 室内面积 20214sqm
Exterior area 室外面积 664sqm
Total usable area 实际使用面积 26854sqm
23
Level 1 一层
Interior area 室内面积 10334sqm
Exterior area 室外面积 118sqm
Level 2 二层
Interior area 室内面积 988sqm
Exterior area 室外面积 546sqm
24
Treetop villa 4 bedroom villa ccedilpͱĉ
Interior area 室内面积 2667sqm
Exterior area 室外面积 863sqm
Total usable area 实际使用面积 353sqm
25
Level 1 一层
Interior area 室内面积 136sqm
Exterior area 室外面积 168sqm
Level 2 二层
Interior area 室内面积 1307sqm
Exterior area 室外面积 695sqm
26
FITTINGS amp FINISHES SCHEDULE
EXTERIOR AND INTERIOR FINISHES
External walls
Structure is built from steel and SIP (Structural Insulated Panels) External wall is cladded with painted fiber cement board
Internal walls
emulsion paint
Ceiling
Ceiling is finished with emulsion paint
Flooring
Bedroom is finished with heavy strand bamboo flooring
Balcony
Balcony floor is finished with Wood Plastic Composite decking (M wood) Railing and trellis made with Liu An wood Balustrade is fitted with metal and Liu An wood
Window
bedrooms are fitted with double glazed LowE glass and Roto hardware
Kitchen amp powder room
Floor is finished with natural tile Kitchen cabinets and sink are provided Kitchen counter top is fitted with natural stone
Bathroom
Wall and floor are finished with natural stone
Doors
Entrance door is made of solid core timber fitted with Saflok RFID locks Bedroom doors are fitted with hollow core timber fitted with Saflok RFID security locks
ƭѡȦƎˤ]ɛ
室内外材料
oacuteƟͳʥ
oacuteƟͳƿńˤƗĮƿńƎƿńWOSIPlt6ʥϸΉɮOũʘ6
ɬʥ
ǸćƎͱтɬʥǩϸĔƎˎƲʘ6
ų
ųɘˎƲʘ6
THORN
ǸćģūɦTHORNO6ͱіќTHORNO
ȹ
ȹϸɦOʓʟ6ʈȲҎɦѐШOuml6ȇĬϸDŽрƎȲҎɦĜ6
acuteŲ
Ǹć5ͱOumlacuteŲϸȽɦѐacuteȀʆ-3ѓǹtȟƎ-0-ͶDŽʆƪ6
notĉ
THORNϡƎɘϡʿTHORNѦʓʟ=notĉŀlaquoŖϡƎʇ6notĉɘʿ˵6
Ќ
Ќʥ˦ƎTHORNϡʿ˵ʓʟ6
ɑ
ˏǺAringɑϸ˹Ψɦɑʆ˛-)ljordfɑNJ΄6ͱɑϸǹΨɦɑʆ˛SaflokljordfɑNJ΄6
27
MECHANICAL AND ELECTRICAL INSTALLATIONS
Heating and Cooling
AIRWELL centralized water source heat pump is provided Fresh air intake with heat recovery system is installed
Electrical provisions
are provided
Electricity
Concealed conduits are provided Threephase electricity supply with miniature circuit breaker distribution board is provided
TV telephone and internet connection
Satellite TV with all major international channels
is provided in all the villas Telephone outlets and wireless internet connection is provided
Hot water supply
Huang Ming solar hot water heater and Rinnai gas water heaters are installed for the villa
Water supply and pipes
Concealed copper pipes are used for both hot water and PPR pipes are used for cold water
The resort will be patrolled 24 hours a day CCTV system is in operation throughout the resort 24 hours a day All the villa front doors and bedroom doors are fitted with Saflok RFID security lock system
APPLIANCES TO BE PROVIDED OR INSTALLED IN EACH DOMESTIC
UNIT
机电设施配套
ŀɻũѐȐ
ɽyumlƍѓ˾Е˅`΄6ΪĘ˅ſ΄6
Ɲaacute
ʆEΐNtildeŎOumlǭŋϡƎѿ6
aacuteȞŀϰ
ѩϾϮ˾ΐȺ=ʆϾίoumlȺʠ=ʆaacuteΓOuml˓ΑaacuteЕŀϰ6
aacuteƎςˤ]
έaacute=ʹΐaacuteŹũʹΐȺ6
˅ˤ]
žɛϒɭ˅ʠƎȩɬɌʡ˅ʠ
Ŏ
˅ŀϰŎǩϸϮc˾ĮŎ=ȐŀϰŎŎ6
WCˤ]
oacuteƟAacuteˤϾϾΟ˶ѽOumlgȺaacute΄ϡƎΟ˶OumlπɄ6ˏǺAringɑƎͱϸSaflokljordfɑNJ΄
标准住宅单位附送以下设备
Stove BAUMATICExaust fan BAUMATICOven BAUMATICMicrowave BAUMATICFridge BAUMATICBARMini fridge (2 3 bedroom) BAIXUEWine fridge (4 bedroom) BAUMATICBEDROOMMini fridge BAIXUEBath KOHLERTERRACEBarbeque grill
TelevisionDVDBATHROOMShower KOHLERBasin KOHLER
notĉ aacuteraquoȷ ʄɇUcircǷnotĉϼχƉ ʄɇUcircǷnotĉaacuteDZΓ ʄɇUcircǷuȷ ʄɇUcircǷɬяrΓ ʄɇUcircǷHΟrΓ=ĉlt JμǙŖĉlt ʄɇUcircǷͱΟrΓ JμЌį Ǵȍȹ˞DZΓҒĉaacute ɯDVD ɯЌȪЌʠ Ǵȍʇ Ǵȍ
28
NOTE
1 The Developer reserves the right to substitute other materials
or appliances of comparable quality and standard for the
intended items as listed in above fittings and finished schedule
2 The fittings and finished as listed above shall be subject to
the terms of formal Agreement for Sale and Purchase Those
provisions may have slight variation in the color measurement
3 The Developer reserves the right to make modifications and
changes to the building design fittings and finishes without
prior notice
4 Fittings and finishes of the Special Units may be different
from those of the Typical Units
备注
āЮ˙WȰϞʧʹȞ=Dв˹ƙʮȁεϘϡUgraveётƭѡȦϡƎˤ]Ccedil˛ȧĹΙ6
˛ȧĹΙȦϡƎˤ]ǩϡн˾ɈɉūКOumlǿщegraveѬ6ĹΙƭѡȦƎˤ]ǵɭƁФϋ˔=ȣoacutepoundAcirc5ȓ5ѺуƎƆľ˛ordfʬp6
āЮ˙WȰϞʧʹȞδeacuteϡƎĽĨϛOumlˤƗ5ƭѡȦϡƎˤ]ʹεȮαс6
˔EumlЏOumlēƭѡȦϡƎˤ]І˛oȧĹΙǵɭϾx6
29
PURCHASE OPTIONS
Buying a Tree-top Villa at naked Stables Private Reserve involves signing a Sale and Purchase Agreement with the development
company and a Lease and Management Agreement and Deed of Conditions with the Hotel Management Company The Management
Agreement requires the purchaser to lease the property back to the Hotel Management Company to manage on the ownerrsquos behalf
There are two different plans which are available for buyers
在 naked Stables 购买一套拥有不动产权的树顶别墅包括与发展公司签署一份买卖协议以及与酒店管理公司签署一份租赁管理协
议和条件契约管理协议要求购买者以业主的名义向管理公司出租其别墅以供其管理买家有两种方案可供选择
ŅɈκΙ
30
OPTION 1 - FLEXIBILITY
1Owner Usage Rights
Zero usage restrictions
Early reservations are required to secure Villarsquos especially during prime and peak seasons If a Villa Owner does not provide the
required advance notice for a reservation the resort may be required to offer the owner a different unit or in the worst case no
availability at all
1 业主使用权限
ȫ˼ϸΏѐ
ϘʴʣЎegraveˏѢp=ϺʙФƐƕ6ˍřpϛѝɍϾŀϘʴOumlϸЂЎegraveOumlЎс=oacuteƟAacuteƮʙŀȮϞdegѢdeg=ƆеѻЦĴOumlʮȁɍϾǹĉ6
2 Rental Revenue
2 租金收入
a Rental revenue
Whilst not in residence the owner will be eligible to earn a pro rata 36 of the room revenue generated by the Reserve during their
absence Ie Everyday the revenue generated by the entire resort is divided amongst the owners not in residence on that day When
an owner is in residence he forfeits his opportunity to earn revenue
ѸDŽˏ
ϛѝxǝѢʖƣ=ƮOtildeOgraveoacuteƟAacuteordfѸʙĉͳOtildeϧOuml6ɏoacuteƟAacuteordfѸɨΡxǝѢФfrac14OumlϛѝOumlĉͳOtildeOumlϧƮ^ʒǩēʆĺжΡϛѝ6IcircϛѝǝѢФʙpȕ˶=Ʈ˱ʸƅOtildeϧOumlƉƁ6
b Monitoring your returns
Owners will receive regular financial information in the form of an electronic or hardcopy statement with details including owner
records of stays amounts spent revenue generated etc Owners may request to receive these statements daily weekly or monthly
Should the owner wish to lsquocash outrsquo and withdraw cash generated from their villa ownership this will be available biannually at the
gtƢethɰOumlſY
ϛѝƮƁegraveʖOgraveaacuteѲPƆɘP~Yo=ɬˋʭregOumlȧordfϛѝOumlˏѢƘȼ=ΞĒƘȼ=ˏſYUgrave6ϛѝǵκЪɏˉ=ɏέʖ=ƆɏĸМOgravefrac14Yo6ˍϛѝoslashѳƓФoacuteƟAacuteѓOumlˏſYljα=ɨɋǵɍSɱ˹˲Ϟfrac346ƆɏɱOumlМƆɏɱOumlМ6
选项1-灵活性
31
c Cashing out your returns
Owners will be able to cash out their returns twice a year If the owner chooses not to cash out his returns the resort allows the
owners to use their returns at the resort This option allows the owners to deduct returns pretax
gtƮɴOumlſYŚDŽĈ˾ʷordf
ϛѝɭņɏɱȢfrac34ϡDŽĈ˾ʷordfɒOumlſYϧ6ˍřϛѝκЪxʷordfOumlϧ=ǵϡФoacuteƟAacuteѓ˼ϸ6жѕκΙПηϛѝǻshyɩʣOumlſY6
3 Discounted Resort Services
All services available at the resort are offered to owners and their guests at a 20 discount off list prices These services include
restaurants wellness centre and activities centre
3 有折扣优惠的度假村服务
oacuteƟAacuteȕϾŀĺϛѝϡƎɒǸˆOumlĞiumlDвnƠĺЃOumlгǻ6жΡĞVȂ5ƫǰѓΫũƂiacuteѓΫ6
4 Services Fee
When the owner is in residence the resort continues to offer services on their behalf These services include Butler Bell
Housekeeping and Room Service In addition to these the resort offers water electricity wireless Internet and telecom services
included in the Services Fee to the owner whilst in residence The services fee is 300rmb per room per night This fee is charged on
all rooms regardless of which are in use
4 服务费用
IcircϛѝФoacuteƟAacuteǝѢ˶=oacuteƟAacuteƮƚθϡɒOumlɜϦϛѝŀĞ6жΡĞVȂϵˆ5αȔ5ƝоũǸĉĞ6shyȥжΡт=oacuteƟAacuteФϛѝǝѢʖƣŻŀ5aacute5ʹΐűȠϡƎaacuteάĞ=жΡiumlVŠФĞĒϸѓ6ɏĸĉƣɏOumlĞĒϸЏˆəe6жĸĒϸΛϾĉƣʷOuml=xɃfrac14ĉƣĚФ˼ϸ6
5Maintenance
4 of hotel room revenue will be reserved for ongoing building maintenance This will be deducted from the ownerrsquos share of total
room revenue
5 维护
ǙacircǸĉˏOumlƮ^ȰѽŮθƭѡδтĒϸ6ħēDŽuumlƮiquestϾˆǵēOtildeOumlǙacircǸĉˏĕuumlѓǻshy6
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Rooms Available 可用房间 121 121 121 121 121 121Estimated occupancy 预计使用率 35 45 55 60 60 51Estimated average daily room rate 预计每日平均房价 2500 2675 2836 2977 3096 2817Growth in room rate 房价增长率 7 6 5 4 6Annual room sales 年房间销售额 38644375 53163619 68876422 78894810 82050603 64325966RENTAL RETURN ESTIMATES - RMB Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGEEarnings Per Room (36 of gross room revenue) 124173 170827 221315 253507 263647 2066942 Bedroom 收益 ndash 双人间 248346 341653 442631 507013 527294 4133873 Bedroom 收益 ndash 三人间 372519 512480 663946 760520 790941 6200814 Bedroom 收益 ndash 四人间 496692 683306 885261 1014027 1054588 826775
INDICATIVE YIELD Indicative selling price Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
2 Bedroom 收益 ndash 双人间 6000000 41 57 74 85 88 69
3 Bedroom 收益 ndash 三人间 9000000 41 57 74 85 88 69
4 Bedroom 收益 ndash 四人间 12000000 41 57 74 85 88 69
Hotel revenues and owner rental yield - Option 1 Flexibility
32
OPTION 2- STABILITY
1Usage Rights
1 使用权限
选项2-稳定性
Total Permitted Usage Prime Peak SeasonPermitted Usage
Peak SeasonPermitted Usage
Out-of-SeasonPermitted Usage Blackout
40 days per yearNo occupancypermitted
Up to 20 days per year but no more than 7consecutive daysfor any one stay
Up to 20 days per year but no more than 7consecutive days for any one stay
No occupancypermitted
允许使用总数主要的旺季允许使用
旺季允许使用
淡季允许使用
无折扣期
每年40天 不允许占用 每年20天但是每人
不能连续居住7天每年20天但是每人 不能连续居住7天
不允许占用
Prime Peak Season To be published by naked Retreats in according to government notification every year Prime Peak Season
Middle Autumn Festival (Sept) excluding Blackout dates
Ɛƕɏɱϻnaked RetreatsĻǟоġĵāordfс6ƐƕVȂѓŘsup1ƽϞМĀМlt5ȋiacuteƽͶМlt5Řʱƽ˴Мlt5ʭɛƽМlt5ѓʲƽǘМlt=xVȂʹгǻʖ6
ƕiquest˓МOgrave˴ϞМʖƣOuml10ĸїɡϡƎ10ĸľѽˉїʖ=xVȂƐƕũʹгǻʖ6
OutofSeason 20 days during December to February excluding Prime Peak Season and Blackout dates
Iacuteƕiquest˴ĀМOgraveĀМʖƣOuml=xVȂƐƕũʹгǻʖ6
Blackout Dates Peak demand dates such as holidays sporting events groups and citywide conventions Local cultural events
all as specified by the Hotel from time to time
ʹгǻʖεʴijėʖVȂƟʖ5Ћ˒5ũʺβOumlƁϨ6IcircTHORNɾyumlOumlŸƂiacuteiumlƮDвǙacircOumlɛljα6
2 Rental Revenue
2 租金收入
a Rental revenue
Regardless of your usage of your property your rental return will be fixed at 5 for the first 5 years of operation After this period
you will automatically migrate to the Flexibility plan
ѸDŽˏ
xɃɰOumlĉ˼ϸoacuteˍŪ=ͶɱOumlѸDŽϧiumlŊegraveOuml136ФжтŮ=ɴƮѳiacuteѧˏȬƂβĈF6
b Monitoring your returns
Owners will receive regular financial information in the form of an electronic or hardcopy statement with details including owner
records of stays amounts spent revenue generated etc Owners may request to receive these statements daily weekly or monthly
Should the owner wish to lsquocash outrsquo and withdraw cash generated from their villa ownership this will be available biannually at the
gtƢethɰOumlſY
ϛѝƮƁegraveʖOgraveaacuteѲPƆɘP~Yo=ɬˋʭregOumlȧordfϛѝOumlˏѢƘȼ=ΞĒƘȼ=ˏſYUgrave6ϛѝǵκЪɏˉ=ɏέʖ=ƆɏĸМOgravefrac14Yo6ˍϛѝoslashѳƓФoacuteƟAacuteѓOumlˏſYljα=ɨɋǵɍSɱ˹˲Ϟfrac346ƆɏɱOumlМƆɏɱOumlМ6
33
c Cashing out your returns
gtƮɴOumlſYϡDŽĈ˾ʷordf
Owners will be able to cash out their returns twice a year If the owner chooses not to cash out his returns the resort allows the
owners to use their returns at the resort This option allows the owners to deduct returns pretax
ϛѝɭņɏɱȢfrac34ϡDŽĈ˾ʷordfɒOumlſY6ˍřϛѝκЪxʷordfʙϧ=ǵϡФoacuteƟAacuteѓ˼ϸ6жѕκΙПηϛѝǻshyɩʣOumlſY6
3 Discounted Resort Services
All services available at the resort are offered to owners and their guests at a 20 discount off list prices These services include
restaurants wellness centre and activities centre
3有折扣优惠的度假村服务
oacuteƟAacuteȕϾŀĺϛѝϡƎɒǸˆOumlĞiumlDвnƠĺЃOumlгǻ6жΡĞVȂ5ƫǰѓΫũƂiacuteѓΫ6
4 Services Fee
When the owner is in residence the resort continues to offer services on their behalf These services include Butler Bell
Housekeeping and Room Service In addition to these the resort offers water electricity wireless Internet and telecoms services
rental option
4服务费用
IcircϛѝǝѢФoacuteƟAacuteȕ˶=oacuteƟAacuteƮƚθϡɒOumlɜϦϛѝŀĞ6жΡĞVȂϵˆ5αȔ5ƝоũǸĉĞ6shyȥжΡт=oacuteƟAacuteФϛѝǝѢʖƣŻŀ5aacute5ʹΐűȠϡƎaacuteάĞ=жΡiumlVŠФĞĒϸȕ6жϞȏOumlĞĒϸxVȂegraveβordfѸʆ6
5 Maintenance
Of the 5 guaranteed return generated form your property during the period you are not in residence the management company
will retain 4 of this return for maintaining your Villa The maintenance fund will be pooled and used for all Villarsquos in the resort
5维护
ɴxǝѢʖƣiquestɴOumlĉѓƮ˪Ouml13OumlſY=ŎȓŁƮWȰжbſYѓOumlϸѽɴpOumlŰ6ŰƈDŽƮ^ūsʜȅsϸЂϾoacuteƟAacutepOumlŰ6
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Hotel projections
Rooms Available 可用房间 not relevant 非主要Estimated occupancy 预计使用率 not relevant 非主要Estimated average daily room rate 预计每日平均房价 not relevant 非主要Growth in room rate 房价增长率 not relevant 非主要Annual room sales 年房间销售额 not relevant 非主要RENTAL RETURN ESTIMATES - RMB Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE2 Bedroom 收益 ndash 双人间 50 50 50 50 50 503 Bedroom 收益 ndash 三人间 50 50 50 50 50 504 Bedroom 收益 ndash 四人间 50 50 50 50 50 50
INDICATIVE YIELD Indicative selling price Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
2 Bedroom 收益 ndash 双人间 6000000 300000 300000 300000 300000 300000 300000
3 Bedroom 收益 ndash 三人间 9000000 450000 450000 450000 450000 450000 450000
4 Bedroom 收益 ndash 四人间 12000000 600000 600000 600000 600000 600000 600000
Hotel revenues and owner rental yield - Option 1 Flexibility
34
Option 1 - FLEXIBILITY Option 2 ndash STABILITY
investment returns for your Villa are influenced by the
success of the resort and the number of days you use
your Villa
Stable implies both your returns and your annual
usage rights to your property are fixed Regardless of
how well the resort operates your returns will remain
the same Equally you will only have a fixed number
of days allowed in residence
Usage Have unlimited usage rights to their Villa 40 days usage per year
Rental ReturnEarn 36 of the pooled returns from the entire resort
whilst not in residence
5 guaranteed return on their investment regardless
of resort performance
Resort Discount20 discount on all resort amenities and activities
(including SPA and Restaurants)
20 discount on all resort amenities and activities
(including SPA and Restaurants)
Services FeePay a Services Fee of 300rmb per room per night
whilst in residence
Maintenance4 of all room revenue is retained for maintaining
the owners Villa
4 of all room revenue is retained for maintaining
the owners Villa
选项1 ndash 灵活性 选项 2 ndash 稳定性
ȬƂβϸЂ˼ϸІſY6ɰOumlpѱſYʷǧЂoacuteƟAacuteOumlĿǑϱũɰoslashpOuml˼ϸoacute
ŊegraveβϤѯɰOumlſYũɏɱoslashЂɰOumlĉOuml˼ϸʹΏiumlŊegraveOuml6xɃoacuteƟAacuteOumlǑϱѫȁϾucircť=ɰOumlſYiumlŊegraveOuml6ϖTHORN=ɰъϾŊegraveOumlПηǝѢOuml6
使用 ʹΏѐOumlp˼ϸʹΏ ɏɱOuml˼ϸʹΏ
租金收入 ФxǝѢʖƣ=ƅOtildeмĸoacuteƟAacuteūsſYOuml xɃoacuteƟAacuteǑϱѫȁˍŪ=Wп13OumlſYϸЂѱ
度假村折扣 ϾoacuteƟAacuteˤ˲ũƂiacuteOumlгǻVȂSPAũlt ϾoacuteƟAacuteˤ˲ũƂiacuteOumlгǻVȂSPAũlt
服务费用 ǝѢʖƣ=ɏĉƣɏЏˆəeOumlĞĒϸ čѝϘ
维护 ϾĉƣˏOumlƮ^WȰϸЂϛѝpOumlŰ ϾĉƣˏOumlƮ^WȰϸЂϛѝpOumlŰ
OPTION COMPARISON
选项对比
35
36
INDUSTRY RETURNS AND BENCHMARKS
INDUSTRY REPORT
行业报告
Tourism and urban resorts is one of the fastest growing industries in China According to industry consultant HVS cities such
as Shanghai Beijing Shenzhen Guangzhou Hangzhou and Tianjin all have a population where a critical mass of highly affluent
individuals and successful companies exist generating demand for suburban resorts
ФѓŘ=ȾϽϛũoacuteƟAacuteσɓāЮOumlαϛтϞ6ĻǟʺʳǙacircĞϛltOumlϞΙYĵ˿=ФѓŘOumlѝϘˍ˛ŝ5[ǎ5˧5œј5ţјũdžǩēyѯAringȣOumlĥЍˆʾũĿOumlʝϛ=ϻfrac14ϚƊāȥoslashƴʵoacuteƟAacuteOumlƌAringεʴ6
Amongst other things the exponential growth in private vehicles has seen a huge increase in demand in the leisure market With
the completion of the shenjiahu highway in 2010 the travel time from downtown Shanghai to Deqing is now 2 hours Also with
stop at Deqing) scheduled to open in late 2011 travel time from downtown Shanghai to Moganshan will take between 15 to 2
hours When comparing travel times to get to other resort destinations in China ndash eg Hainan or Lijiang flight times might be within
2 or 3 hours total travel time including travel to airports and check in make the whole trip 6 to 7 hours plus additional travel cost
Within the 2 hour travel radius of Shanghai the quality of resort destinations is also (in our opinion) not at an international standard
with most hotels simply being lsquocity hotels in the countryrsquo rather than true resort properties operating at international standards
shyfrac14т=ѯĸˆγΊOumlāЮ=ĸˆƸϴϾȿϚσʂ˫6ѳɱ˥ƛůijϡŮ=iquest˛ŝOgraveOcircʭϚLjεϘĸΟ˶Ouml6ΪƭOumlijǵϡФ13ēєɬiquest˛ŝUumlAumlţј6ƏƮФɱYacuteǫľOumliquestţјOgraveɫǎOumlijѓϾϞаDzOcircʭlt=ъεϞĸSΟ˶OgraveȢĸΟ˶ǜǵϡiquest˛ŝѓΫOgraveAumlɢī˗6ˍřІѓŘOumloacuteƟˮTHORNŝɫ5ȒƯUgraveaƹ=shyȥϘųĒэĸΟ˶Oumlďα˶ƣ=ŻϘФVȂʣƉ=CʺƤũUgraveEgraveOslashƉ˛ų˛эĸΟ˶=ĽxϸɨΡuumlOumlαųΝȥ6Ѷō˛ŝїiΟ˶ɬOumlγΊoacuteƟʸdeg=э˟ͰɒˈltІŘƙŸnѬŻϾѯɛOumlǢ6AringēOumloacuteƟǙacircϚũѓOumlɨΡǙacircɍϾ_ёOumlʵp=ЗЗAumlxOgraveинŘƙϤϦ˛oacuteƟίĉΙɧOumlϘʴ6
ϛѝЎʖſYІaƹ
37
OUR NICHE
我们的利基
naked sees a need in the market for world class expertly designed and operated resorts which are within 1 to 2 hour travel time
of major cities in China As with other urban resorts we believe that the Leisure market and the MICE (Meetings Incentives
Conferences Events) market will be a huge driver for our business In addition we feel that we are already at the forefront of
the growing focus and concern on environmental design building and operations as well as the growing interest in nature and
environmental education At naked we also place a high emphasis on facilities and services for the entire extended family ndash from
children to parents to grandparents that other resorts do not place dedicated resources for
nakedЎƧOgraveȥФѓŘжϞεʴƏǢȑѝϘϞэȢĸΟ˶Ouml=˶ЁhζǁϞȱOumlѥϛˤƗũŎȓOumloacuteƟΙɧ6ͰɒΑάγΊũƁƁϨ5ưȘȾϽ5AringίʝϛƁϨ5ƂiacuteЮȉltOumloslashͰɒϛOumlіAringʤȞ6frac14=ͰɒФŋѣũiacuteźWίˤƗ5ƭШ5ŎȓũźWȓɲœ˛ϠǑѷФȥαϛȭя=ФnakedІαϛеxͰɒϚіoslashЂˣʵѓOumlŜѲ5Ɲ5ȌеOumlĞũˏ6
As such we feel very confident in the rates and occupancies that we will achieve Regarding room prices when benchmarking
against some of the other leading hotel brands in the resort market such as Aman Fayun Hangzhou Banyan Tree Hangzhou Fuchun
Resort Hangzhou Mandarin Oriental Hainan and Commune by the Great Wall average rates in March 2011 for single bedrooms in
this set are ~ RMB2800
ϩfrac14=ͰɒoslashЂˏѢĉƠϡƎˏѢȿcurrenɊάΫ6ФˏѢĉƠĈɘ=ІʙФoacuteƟAacute˛OumlсɜǙacircʑʁaƹ=ˍCҊĂО5ţјНҏѨ5ĥsup1˗ǝ5˓φŴecircĈǙacircũƵ΅OumlŁˣ=Фɱ˓МOumlEumlˆƣʒǩƠķ=6
Regarding occupancies we are confident to achieve occupancies of around 60 after about 4 years of operation but forecast
conservatively that our occupancies will start from around 35 in the 1st year of operation and grow steadily to 45 in year 2
55 in year 3 and 60 after the hotel is lsquomaturersquo from year 4 onwards
ФˏѢȿĈɘ=ͰɒŬϾάΫǑŚɱOumlǑϱ=ͰɒǵϡAumlOgraveOumlˏѢȿ6WŇƗ=ͰɒOumlˏѢȿƮƁϻszligϞɱOuml13=egraveЫOgravefrac34ɱOuml13ũszlig˓ɱOuml1313=szligɱϡŮƮƁЫOgrave6
Given the above estimates we believe that owners can expect attractive investment terms as illustrated in the table below
Ļǟϡ˛OumlŇƗ=ЎƗϛѝɭņOtildeOgraveOumlѱſYƮƁˍ΅o˿
CҊĂО
НҏѨ
ĥsup1˗ǝ
˓φŴecircĈǙacirc
Ƶ΅OumlŁˣ
RMB4270
RMB3500
RMB2000
RMB2150
RMB2388
Aman Fayun Hangzhou
Banyan Tree Hangzhou
Fuchun Resort Hangzhou
Mandarin Oriental Hainan
Commune by the Great Wall Beijing
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Rooms Available 可用房间 121 121 121 121 121 121Estimated occupancy 预计使用率 35 45 55 60 60 51Estimated average daily room rate 预计每日平均房价 2500 2675 2836 2977 3096 2817Growth in room rate 房价增长率 7 6 5 4 6Annual room sales 年房间销售额 38644375 53163619 68876422 78894810 82050603 64325966
38
39
ͰɒOumldivideTHE TEAM
40
Grant Horsfield ndash Chairman naked Group
Grant a native of South Africa is Founder and Chairman of the
naked Group
Before coming to China in 2005 Grant worked in England
and South Africa with more than 10 years business ownership
experience With background in IT he launched eBites
Limited in 2000 Operating nationally eBites was both a
publishing company and a callcentre facilitations company with
headquarters based in Cape Town In 2004 Grant received
an MBA from University of Cape Town Graduate School of
Business Upon graduation he decided to come to China as he
saw China is where business opportunities lie
After spending two years in Shanghai he found himself
overwhelmed by the metropolis and missed the natural beauty
of his home From this desire and need sprouted the concept
for naked Retreats which was launched in 2007 Grantrsquos vision is
to create sanctuaries that are in harmony with the environment
where people can appreciate the simple way of nature and
embrace the naked lifestyle Grantrsquos tireless efforts in promoting
ecotourism in the rural areas not only created jobs but also
pride for the local community He received an environmental
award from the Huzhou Government in 2008
高天成 - naked集团总裁
ij=ɫčIcircTHORNˆ=nakedƍOumlmiddot˽ˆũѵ|6
Ф13ɱȅOgraveѓŘтʣ=ij˪ЬФϯŘƎɫčľѽ=ϾŚɱOuml˙ϛǑϱƎРѽǑϏ6ФʙITǒOumlUѠ΅=ɱij˪ƭȜȥeBitesϾΏŁ=eBitesŁƮϱΝІaacuteŹĞѓΫLJɖƿū=ʙѵˤФǭʔugrave6ɱ=ijƅOtildeȥǭʔugraveAringλ˙λЙOumlMBAλ6dϛŮ=ǧegraveȅѓŘ=ϩǯOgraveȥжȕOuml˙Ɖ6
Ф˛ŝEgraveȥȢɱтŮ=āѳƓxȥ˪Ƃ=sʨAtilde˱ȥѳʿɐǒ6ФжѕИІεʴOumlʶ˼΅=ƭȜnaked Retreats
OumlΖĂФɱOtildeOgraveȥ˹˲6ijOumlΖĂƭШϞĸ˯THORNІѳʿũΣŃdeg=ˆɒǵϡΘѳʿ=ΘnakedOuml˪ƂĈ˾6ij˫ΔAacuteTHORNʵ˪ȾϽѽordfOumlxΦɹȞ=xLjmiddotШȥľѽıŻOtildeOgraveȥIcircTHORNˣʵOumlХϐ6ij˪ƅOtildeȥɱůјоġNāOumlźWAring˼ư6
41
Delphine Yip-Horsfield ndash Partner Ben Wood Studio Shanghai
received her Master of Architecture degree from Harvard
Boston prior to moving to Shanghai to oversee the award
winning Xintiandi project on behalf of Wood and Zapata In
the fall of 2005 Delphine became partner at Ben Wood Studio
Shanghai
Drawing from her own experience of diverse cultures Delphine
has led a multitude of high profile projects such as Hangzhou
Xihutiandi Zhujiajiao Oriental Garden Shanghai Waitanyuan
Beijing Palace 77 Shanghai Hongqiao Commercial Core Lijiang
Lashihai Resort Masterplan etc
In 2006 she was selected Wallpaper magazinersquos first annual 40
under 40 designer of the year
Delphine is the chief master planner and architect for naked
Home Village and naked Stables Private Reserve She also
oversees the visuals and styling of the naked Brand
叶凯欣 - 上海Ben Wood设计室合伙人
ϜǮΩɺ=Ben Wood ˤƗľѽOumlѵƢ=śęAringλƭѡλ6ȅ˛ŝтʣ=ФΒIJ5ɷКũuuacuteľѽ6ȅ˛ŝŮ=CcediloWoodũZapataĤЩΪTHORNΙɧOumlƢethľѽ613ɱʲƕ=ϜǮΩɺBen Wood ˤƗľѽūƃˆ6
ϾѯxŸϽșǑϏOumlϜǮΩɺ=EacuteˇȥηucircijocircΙɧOumlƢeth=VȂţјͻůTHORN5њƝƶecircĈųВ5˛ŝЕ5[ǎłatilde5˛ŝŭʦ˙ϛѓΫ5ȗƯȄŝoacuteƟAacuteѵŔŷˤƗUgrave6
ɱ=ˏκȥWallpaperСьǃɱoacuteϡ΅OumlˤƗ˰6
ϜǮΩnakedƝВAacuteũnaked RetreatsOumlѵˤƗеũƭѡ˰6˶ϚĤЩƢethnaked˙nOumlFũĘķˤƗ6
42
Kang Yang Lim ndash Group Chief Operating Officer naked Group
Group with over 13 years corporate finance and real estate
development experience Previously he was Director of the
real estate division of APP China taking responsibility for the
initial positioning and development of the USD15 billion lsquoWhite
Magnolia Plazarsquo mixed use development project (including
the development of Shanghairsquos first W Hotel) He also led the
concept and development of APPrsquos branded residence and resort
project in Sheshan Shanghai
Finance division of PricewaterhouseCoopers in Melbourne
Australia where he specialized in business value and strategy
worked in inhouse strategy roles for CocaCola GB in London
and to British venture capital firm of the year (2004) ISIS Equity
Partners before coming to China in 2005
Accountants Australia in 2002 and is also an affiliate of the
of Commerce and Diploma in Modern Languages from the
University of Melbourne Australia
林纲洋- naked 集团首席营运官
ƞˏnakedƍOumlȩ˪ϴϾŚɱOumlʝϛ~ƎTHORNǭāǑϏ6Фfrac14тʣ=ѽѓŘDŽŒOumlTHORNǭāOumlѵƢ=ĤЩƠч13ϢЏOumlucircϸ8JЈȈœ9ǭāΙɧOumlcopy˽κшũǭāVȂ˛ŝszligϞƝ ǙacircOumlǭālt6˶ϚщNtildeȥDŽŒƍФ˛ŝҁ˗ʑʁѢЭũoacuteƟAacuteΙɧOumlȓɲũǭā6
ФDŽŒƍˇфтʣ=ȩİϑGAringȚφɣyuml_ʔŴϷOacuteƁƗ˰OumlǑȓ=ѥѣЂ˙ϛƠчũЯɁѰξ6ȩ˪Ф13ɱȅOgraveѓŘтʣэȑǭʔŴϷOacuteŮOumlϞotilde˶ƣɬ=ѽǵǺǵȎɂugraveŁɬOumlЯɁēͺ˰=ϡƎISISOumlʼnʏūѽƃRФϯŘɂugraveOumlϯŘĘΌѱŁˇф6
ȩ˪ФɱƅOtildeȥGAringȚφηƁƗ˰ƁũGAringȚφпʻωǗOumlƁГѱķ6˶ϚƅOtildeȥGAringȚφɣyuml_AringλOuml˙ϛλλϡƎCcedilЇϊλп6
43
Gabriela Lo ndash Managing Director naked Retreats
With over 15 years experience in high end events and PR
management Gabriela has been instrumental in bringing naked
to where it is today As one of the original members of the
naked Team Gabriela has led the growth of naked Retreats
to become one of the most famous eco retreat destinations in
China attracting guests and publicity from around the world
Originally from Macao Gabriela has rich multi cultural and
multinational living and working experience having worked and
studied for many years in Greater China England and Italy
卢家宝 - naked 度假村常务董事
ϴϾŚ13ɱOumlijocircƂiacuteũŁŃŋ΄ŎȓǑϏ=nakedDžOumlǜІȶƝXēxǭ6ѽħdivideOumlmiddot˽ГтϞ=ȶƝXϠǑAEligȭnakedѓŘѻϾɜOuml˪ȾϽɧOumlTHORNтϞ=ͼϭȥȅѳǁĹTHORNOumlǸˆ6ȶƝXȅѳGɑ=ϴϾĖĥOumlucircЏŸũucircŘǝѢũľѽǑϏ=ЬФAringѓŴTHORNʵ=ϯŘũϤAringȚϾѯucircɱωǗǑș6
Judy Zhu ndash General Manager naked Group
Zhu is the General Manager for naked Group ensuring smooth
operations of the group with a particular focus on government
朱燕 - naked 集团总经理
њώ=iquestnaked Retreatsmiddot˽ǭ˽ǜũij˪ūѽ6њώѽƍѵǑȓ=ĤЩIcircTHORNũŋ΄ʽWƍРѽ6Фƞˏnakedтʣ=њώФ˛ŝũ[ǎiquestŚηucircІ˙ϛϾŋOumlфϛ6ФΪͻȈƅOtilde˙ϛλ6
44
Kurt Berman ndash General Manager naked Stables Private Reserve
With over 16 years experience in FampB and high end luxury
resort management Kurt brings a wealth of experience and
will lead the preopening and operations of our new resort ndash
naked Stables Private Reserve Prior to joining naked Kurt was
the preopening General Manager at Six Senses Laamu and
Resident Manager for Six Senses Soneva Gili by Six Senses Kurt
has also worked at other prestigious resorts including Fregate
his career in hospitality in FampB and was a trained Chef with
experience working in many prestigious institutions including
The Dorchester Hotel in London Kurt is from South Africa and
has a masters certificate in hospitality management from Cornell
University
Kurt Berman - naked私人度假村总经理
ϾѯŚɱϬƎijIumlŤŴoacuteƟAacuteOumlŎȓǑϏ=ƮϡĖĥOumlǑϏȭNtildeͰɒΪoacuteƟAacute77)$ 0OumlϱϛũРϱ6Фƞˏ)$ тʣ=10ЬEacuteˇŚ8szligȳĭǦ9+1ϱϛѵǑȓũ8szligȳĭǦ9-2 ((OumlѤacircǑȓ610ŻЬˇфЂamp0ˆŝETHũ1+4UgraveʙўɜoacuteƟˮTHORN610OumlϛʜzЂϬαϛ=ϚϡϞĸФŬucircўɜƉńVȂ-0-0 -$-ltľѽŚOumlρȡϾOumlnot˰610ȅѳɫč=sϴϾǰɪyumlAringλЃOumlǙacircŎȓλ6
Richard Johnston ndash General Manager naked Home Village
Hailing from the United Kingdom but with most of his working
life in resorts throughout Africa Richard brings with him over
20 years experience in General Management and Director level
roles in world class resorts including Azura Retreats Cape Grace
hotel and the Saxon Hotel Richard plays a key role in the set
up of systems training and operating standards His years
of experience and mentoring leadership style make Richard a
natural inspiration for our young hotel management team
Richard Johnston - naked 家园村总经理
RichardȅѳϯŘ=IgraveAringucircOumloacuteƟAacuteľѽiumlФмĸčљ=ϴϾŚɱOumlѴūŎȓũǁƐoacuteƟAacuteVȂAzura
Retreats Cape Grace hotel and the Saxon HotelltijʒŎȓǑϏ6RichardФƭȜ΄5ʅρũРαnѬĈɘʜѯŋƨѽϸ6ĖĥOumlǑϏũȭNtildeĘķ˼OtildeoslashͰɒɱʬOumlǙacircŎȓdivideϾѯѳʿOumlƊȘ6
45
Teun Hanegraaf ndash Sales Director naked Retreats
Teun obtained a Bachelors in Business Studies and Masters
in Strategic Management with a focus on Chinese Business
Culture Teun increased our corporate sales business by 350
in his first year with us bringing international companies
ranging from international conglomerates Unilever and Coca
Cola to more local institutions such as The Shanghai American
School and leading Chinese companies such as Bank of China
韩天宁销售总监
ȅѳŧȈɥEcirc=şɵϴϾ˙ϛλλλ5ЯɁŎȓѥѣЂѓŘ˙ϛŸlt6ȅƍOumlszligϞɱşɵƮŁOumlΝϛijȥ13=sŁAEligȅȥx˟ŘƙβOumlAringŁǸŲ=жʙѓϾŘƙAringʝϛȠūȚŴũǵǺǵȎ=ϚϾ˛ŝɐŘλΠUgraveIcircTHORNƉńũѓŘϫαUgraveѓŘȴʝϛ6
Oliver Yuen ndash nature Reserve amp Recreation Manager
naked Stables Private will be the first private reserve in China
with a wealth of new flora and fauna introduced to the project
from Sydney University Australia and as a fully qualified Ranger
working in many of the worldrsquos best wildlife parks Oliver takes a
special role in ensuring the environment of naked Retreats and
naked Stables Private Reserve will be full of life and a natural
self supporting eco system Oliverrsquos passion for both people and
nature make him the perfect person to teach our guests about
what we do and make their stay not only a relaxing one but
also a fun fulfilling educational one as well Oliver previously
worked in wildlife parks and resorts such as Azura Retreats in
Mozambique Mobala Private Game Reserve in South Africa and
Sydney Aquarium in Australia
袁鹏威 - 活动经理和度假村 生物学家
naked StablesƮѓŘszligϞĸϭljΪOumlцʾũiacuteʾOumlˆoacuteƟʵ6OliverѽϞɜGAringȚφͿɯAringλūķOuml˪λƝiacuteλƝ=ϡƎФǁĹTHORNOumlϙ˪iacuteВľѽOumlľѽе=Ф˼naked Retreats ũnaked StablesϾѯĖĥ˪ѱЕ5ʿѳĺOuml˪΄Oumlźǔľѽ˛QύѯіϘƶ˔6АʊoslashˆȏũѳʿOumlƊʮ˼ѻūOumlˆȅĵͰɒOumlǸˆͰɒѼOuml˷ɋ=sʨ˂ɒФжȕOuml˶ŒxLjLjČ=˶Ϛ˂ɒOumlǝѢǑșlOtildeϾǭΫcurren˹ũϾƷЋϤϦ6АʊтʣФɫčũGAringȚφͿɯѹŏiquestϙ˪iacuteВũWŰʵOumlľѽVȂMozambique OumlAzura Retreats Mobala Private Game Reservelt6
46
Philip C Davis Company Director naked Retreats
Phil joined the Board of Directors for naked Retreats hotel
management company in 2011 His previous board experience
includes Tian Rui Hotel Corporation holder of the master license
for Super 8 economy hotels in China and Hong Kong from 2006
to 2008 He also was a founding shareholder of Tian Rui and
served as its President and Managing Director from 2006 to
2008 He was a board member of Tian Xian Cheng a bai jiu
concern which is a joint venture between Pernod Ricard and a
2010
Phil was previously Chairman of the Budweiser (Wuhan)
International Brewing Company and Managing Director of the
AnheuserBusch business in China and Hong Kong from the
beginning of 1996 through 2002 From 2003 to 2005 he
headed the AnheuserBusch liaison office with Tsingtao Brewing
Company
Phil holds a PhD in history from Washington University and
started his career as a market researcher at a major advertising
agency in the US before moving to AnheuserBusch and
heading its consumer planning and new product development
functions in the 1980s
Philip CDavis naked 度假村公司董事长
PhilЂɱƞˏȥnakedoacuteƟʵǙacircŎȓŁOumligraveƁ6ϡĖĥOumlǑϏVȂФːǙacircƍˇф5ϡƎЂɱэɱФѓŘũѓŘΒIJEacuteˇSuper ǑƖǙacirc ʼnˆ6˶=ϚːǙacircƍOumlmiddot˽ʼnecirc=ФɱэɱʖƣEacuteˇƍOumlѵ|ũigrave6ɱэɱʖƣ=ϞƝІWȎȞƞũJǙ˪ȴʝϛƬɫūѱOumlʝϛ77ΐOumligraveƁГ6
iquestɱэɱ=Phil͵šBudweiserŘƙɳǙŁOumligraveƎѓŘũѓŘΒIJCŝyŁOumligrave6iquestɱэ13ɱ=CŝyũʫETHʌǙŁOumlȠɆdegOumlĤЩˆ6PhilϴϾŴ˭uacuteAringλOumlș˻дλvλ=ФǁɱCcedilȅOgraveCŝy5ĤЩΞĒŔŷũΪʑǭāĿɭтʣ=OumlϛʜzЂɐŘOumlϞƝœĵCcedilȓŁ=Eacuteˇaeligω6
47
OUR INTERNATIONAL TEAM
International team
Chief master planners amp architects
the urban landscape of modern China with Xintiandi in
Shanghai a commercial cultural and entertainment district
Since then the studio has worked on projects in very diverse
categories both small and large scale projects include mixed
use projects like the ldquoTiandirdquo in Hangzhou Chongqing Wuhan
and Foshan luxury villa and high rise residential complexes in
Shanghai and Vietnam as well as various boutique hotels and
Chalet Architects
A00 Architecture is most well known for their research
inenvironmental sustainability and its application to their
work in Architecture Interiors and Furniture Their portfolio
includes feature restaurants luxury spas retail stores design
conversion of dozens of historic Shanghai homes into highly
personalized residences
Interior Designers AIM (Architecture amp Design) brings expertise
in the combination of world architectural styles and design
influences to the interior designs at naked Stables Private
Reserve With the Shanghai office led by the two founding
on comfort warmth and a unique blend between African and
Asian design sensibilities
Landscape Architect
Design Land Collaborative (DLC) is a professional consulting firm
comprised of landscape architects and planners with an office in
Shanghai and the United States Projects have a strong emphasis
on cultural resources historic preservation and ecological
design involving both the public and private sectors
ͰɒOumlāЮdivide
ɴǵϡΑάOumlёȣ
ŘƙŸdivide
首席规划师和建筑师
benwood Studio Shanghai OumlсɜΙɧтϞѠĨШ˛ŝΪTHORNľ=˼ʙƍ˙ϛ5Ÿ5ЄȎϞOumlʵЉ6тŮ=ЁƻȥĹȏŔɟAringΟOumlΙɧ=VȂţјOumlͻůTHORN=іʱ5͵šƎę˗OumlŤŴpϡƎФ˛ŝũЛɫOumlijѢЭʵ=ȮŻϾФѓŘƎˉ_OumlĹȏǐʑǙacircƎoacuteƟ6
小圆房建筑
AOO Architecture ФźǔWŰƎǵ θāЮĈɘϾѯѭЛOumlƭ=s˘ƮʙƭϰϸЂɬƝѩ6ɒƻŚOumlΙɧVȂ˔5ŤŴȤѓΫ5ȫ˙acirc5ˤƗίǙacirc˛ŝυНǙacirc lt5ˆoacuteƟϡƎϞ΄ȧOuml˛ŝș˻ѢЭOumlCcedilŸƎˆŸĨШ6
ɬ ˤƗ˰AIMƭѡˤƗltѥѣЂǁƭѡĘķũˤƗOumlɐƿū=ϭNtildenaked StablesOumlɬˤƗ6ФȅѳŧȈũaȚ˶OumlūѽmiddotTˆȭNtildeOuml˛ŝTdegOumlUѠ΅=ˤƗѣі5ũφčˤƗȓɲOumlntildeˊū6
景观设计
Design Land Collaborative (DLC) ϞƝiquestǒōˤƗІŔŷOumlѥϛѰξŁ=Ф˛ŝІɐŘǩˤϾēрƉń6ʙΙɧ˘ЂŋѣŸș˻ĻЕ=ƿūźW˪ǴƔ=ѥѣЂŁŃƎϾTHORNOumlŔŷ6
48
Engineering amp Project Management team
Scott Wilson Group PLC is a globalintegrated design and
engineering consultancy for the built and natural environments
Scott Wilson is responsible for the project management the
electrical and mechanical engineering for the project
Environmental Consultants
Environmental Resources Management (ERM) a leading global
provider of environmental health and safety risk and social
consulting services ERM deliver innovative solutions for business
and government clients helping them understand and manage
their impacts on the world around them ERM have 137 offices
in 39 countries and employ approximately 3300 staff
Sustainability Consultants
Bisagni Environmental Enterprises (BEE) works with the
engineering and design teams to ensure the environmental
goals set out at the inception of the project are achieved
LEED Consultants
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
Local Design Institute
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
General Contractor
and have been responsible for some of Chinarsquos most iconic
properties such as the World Financial Centre in Shanghai
工程及项目管理团队
Scott Wilson Group PLCϞƝʺʳŔɟOumlźWˤƗƎľѰξŁ6Scott WilsonĤЩΙɧOumlaacuteʠƎƉΤľ6
环境咨询
Environmental Resources Management (ERM)ϞƝʺʳαϛȭѰξŁ=ŀźǔWŰ5ƫǰCʺƎŁŃˣƁĘΌUgraveѰξĞ6ERM˙ϛƎоġɑǸŲŀĨĶβOumlǀǧĈF=UѠɒȥǀsŎȓʙǑϱoslashˣƁźǔAEligȅOumlϳΗ6ERMФʺʳϾ137ĸēрƉń=myĸŘƝ=ϴϾAringК3300ɜГľ6
可持续发展咨询
Bisagni Environmental Enterprises (BEE)ІľˤƗdivideΑűūѽ=ϡʽWФΙɧǭ˽ƼotildeˤȜOumlźǔWŰǵ θāЮɧnOumlȚ˹6
绿色建筑认证咨询
Shanghai Pacific Energy Center (SPEC)ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlŁтϞ6
本地设计公司
Shanghai Baoye Construction Corp Ltd ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlαϛȭŁтϞ6
总承包商
ϞƝŘƝƐľVŁ=ϠƻȥηucircѓŘnьβΙɧ=țˍ˛ŝźʳDŽˊѓΫ6
49
naked COVERAGE
wwwcnngocom
ldquo25 killer things to do this summerrdquo
26 April 2010
Time Magazine
ldquoRun to the Moganshan Hillrdquo
新浪博客
ldquo避世的可能rdquo
31 December 2009
wwwenglisheastdaycom
ldquoThe first batch of ldquoChina Treasured Towns ldquo released
December 2009
Shanghai Urbanatomy
ldquoGet naked this time with horsesrdquo
Shanghai Daily
ldquoGreen MaGIC Casts design spellrdquo
14 October 2009
新浪商品
ldquo中国最佳设计酒店大赏rdquo
September 2009
wwwchannelnewsasiacom
ldquoChinarsquos green resort allows travellers to vacation on good consciencerdquo
2 September 2009
wwwbijianlinblshecom
ldquo莫干隐居rdquo
25 Aug 2009
wwwassociatecontentcom
ldquoThe Exquisite Moganshan Mountains of Chinardquo
Ɏ
Wikitravel
ldquoMoganshanrdquo
德清新闻网
ldquo承包国营林场建造生态ldquo逸站rdquo
wwwsinoeventcom
ldquo亚洲旅游地产及景点峰会成功举行rdquo
wwwchinatravelbrandingcom
ldquoPursuing Green for Greenrdquo
wwwbrandrepublicasia
ldquoMaking moves towards ecofriendly eventsrdquo
7 May 2009
wwwhandsonshanghaiorg
ldquoHands On Asia Conference Summeryrdquo
May 2009
wwwmyvacationcn
ldquo莫干山居rdquo
3 April 2009
wwwshanghaidailycom
ldquoThe naked truth Time to clean up Moganshan litterrdquo
4 March 2009
wwwgreennovateorg
ldquoMoganshan Project Kick Offrdquo
13 February 2009
Travesias
ldquonaked retreatsrdquo
Feb 2009
合肥在线
ldquo大山里的裸家族rdquo
20 October 2008
wwwentrepreneurcom
ldquoThe arrival of the Olympics showcases Chinarsquos burgeoning entrepreneurial spirit ldquo
7 August 2008
50
Shanghaiist
ldquoWeekend escape to Moganshan 莫干山rdquo
9 April 2008
私家地理
ldquo艳阳下的荫凉rdquo
30 May 2008
City Weekend
ldquoGet naked in Moganshanrdquo
25 January 2008
wwwbundpiccom
ldquo在这绿中撒点野rdquo
wwwhuzhougovcn
ldquo相中德清筏头的青山绿水南非客商莫干山下建生态逸站rdquo
wwwurbanatomycom
ldquo24 Hours in Moganshanrdquo
wwwhkheadlinecom
ldquo杭州莫干山竹林深处人家rdquo
15 May 2009
wwwnewsweekcom
ldquoBack from abroadrdquo
May 2009
Chinatravelnet
ldquoMoganshan A Heavenly Hideaway of Bamboo Forests amp Tea Plantationsrdquo
April 2009
wwwmzztmcagovcn
ldquo2009年踏青乐游路线推荐大公布rdquo
16 March 2009
第三媒体
ldquo规划一条畅快随性的踏青之旅rdquo
28 October 2009
wwwdqnewszjolcomcn
ldquo三九坞 ldquo裸家族rdquo钟爱的世外桃源rdquo
28 October 2008
ldquo自驾行天下rdquo之中国莫干山rdquo
Sep 2008
ldquoShiffting Gearsrdquo
Sep 2008
April 2008
Chewed up amp Spit Out
ldquoGet nakedrdquo
19 February 2008
ldquoBest Weekend Getaway Hotels Shanghairdquo
富世
Ecoefficient hotel低碳下榻
April 2011
Spa China Guy 男士派
Experiencing The Unique
2010
Cosmo 时尚
跨洋建屋隐居不隐世
April 2010
Global Times
The Mountain of legends
Global City Geography 城市地理
莫干山 naked Retreats 都市人一ldquo裸rdquo到底的山居生活
Dec 2009
China Daily
Rural Retreat
20 March 2011
China Daily
4th March 2011
Modern Weekly周末画报
圣诞低碳游
Dec 2010
Elite Traveler 携程自由行
旅尚
Esquire
Hidden Best Restaurants
Feb 2011
51
52
53
3
PURPOSE
This report invites people who are looking for a lifestyle holiday home in the country close enough from Shanghai to nip away
quickly and far enough to get away from the pollution and noise This report is intended to assist interested buyers in understanding
the offering and help make informed investment decisions
The key objective of this report is to provide potential purchasers with a greater understanding of the prevailing market conditions
with particular focus on
жĕYĵыФϗʰɨΡнФжĸŘoacuteȕοбϾѯ˪Ƃ˶˜ĭ5ȑ˛ŝNjǢȑɭņŬǽąſsʨЗȑϴƑІιΜOumloacuteƟͳ6ϖжĕYĵɭUѠɨΡʤФϛѝȥǀͰɒOumlϹƀϡƎUѠɒѼѱǧ6
жĕYĵOumlіagraveʤФϛѝФϡ΅ƒĸĈɘŀѻAringOumlUѠ=ȅ˼ʙȥǀжϞΪίȓɲOumlʣǒ
This information has been provided to assist the recipients in deciding whether they wish to purchase a Treetop Villa at naked
Stables Private Reserve located in Moganshan Zhejiang Province in China We have relied upon information from sources generally
regarded as authoritative Whilst the information has been prepared in good faith and with due care no representation is made for
the accuracy of the whole or any part of the publication
жΡάͽыФsup3AumlĺɨΡʤФϛѝ=ȅUѠɒǧegraveĚѬ]ФЂѓŘзƯˬɢī˗Oumlnaked StablesŅɈfrac14ʑ6ͰɒϟDzɨΡϾѯʹβȅЕOumlάͽ6жΡǐΫѬ]sʨϾѯϞegraveŋѣoacuteOumlάͽ=ʙʺƆēordfPOumlǐʽoacutesɍϾOtildeOgraveʺʽˈlt6
oacuteƟAacute
ƉЊ
ʑ
ſY
ɧOuml
4
5
FAST FACTS
Resort Development
The resort will include the following facilities
and halls
picking horse riding archery and many more thrilling activities
poultry
within the resort property
different ducks geese and swans
ȉ
度假村的发展
oacuteƟAacuteƮϴϾ΅ȧˤ˲
icircccedilpŃƣĉlt
icircДΰΟͳϞϞicirclt
ϸЂϕƝɇOumlɇǚ
ĸϽ϶iexclĸФeumlˉ϶iexcllt
ƝxĘOuml
ʒɔOumlƁϨǹƣ=VȂĸxOumlĉƣũȖ
ƫǰѓΫVȂĸSPAŏũƣђȤlt
thornˉѓΫ
ƂiacuteѓΫVȂ˗THORN5zȾα5cedilaring55ʛɇ5ˢƩϡƎηucircʙfrac12ƊǏΌOumlƂiacuteΙɧlt
oacuteƟAacuteŀϾũƝʪOumlˆϾƉɸ
ѕxѕȏOumlϙ˪ȻŀfŰOumlˆWŰʵ
6
Tree Top Villas
The Villas on offer are a first for China They are elevated above
the ground and protrude from the tops of 20 meters high pine
trees seemingly floating on the tops and therefore their name ndash
the Treetop Villas Built from Steel and Wood these Villarsquos are
to challenge the paradigm that luxury can be environmentally
friendly
Resort Services Offered to all Tree-top Villa Owners
树顶别墅
ccedilpФѓŘŻfrac34ordf6^ȑTHORNɘ=sʨФɔijOumlAgraveѓOtildeķɛ=ǯʜȅǜΚğФccedilт˛=ccedilpOumlɜϻfrac14yacuteȅ6ϸĮũɦƭШ=жΡpыФЯșȅOumlĆț77ˡcentϚɭˍfrac14THORNІѳʿźǔũΣŃdeg6
5ϡƎOumlp
ѵŃϾƣp
CcedilĘķnotĉ
DɠЌį
˞DZ
ɬ5
γͽ
ɏĸĉƣiumlϾˡŴOumlˆЌ
ǠAringOumlϒdegФ˕ȩccedilʈт˛
ͶέƐOumlaacuteʡˤ]
OcircŘɼŁOumlacuteŲȀơ
ɐŘSafelok ˢʐ˺pɑ
AEligϾΆˉŒΐƱĿɭOumlUacuteĝˢtȟ
oacuteƟAacuteϛŎȓ
oacuteƟAacuteĤЩϾOumlŰ
ǠAringOumlŃΘʵЉɤŁʯlt
提供给所有树顶别墅业主的度假村服务
oslashɴOumlpljαѴūOumlαоŎȓ
pɬOumlŰ
ˆŎƝĞ
αȔĞ
ƝоĞ
ϾŁϸʵOumlŰ
ϾOumlǒōɐŸ
ŞbrvbarĊђ
űȠƻˏ
έaacuteĞ
ȃƇƍ
ŀ΄
ϾŁϸʵOumlWΌ
Ο˶CW
˪ɝũΞĊCʺ΄
oacuteƟAacuteɬOumlƳР
7
Position
property
Financial Benefits
boutique development including only thirty tree top villas
should appreciate in value over time
the naked Stables Private Reserve and naked brand name
properties holiday homes and quality branded residences
increases
part of the resort room inventory
位置
Ђɢī˗˗ȸ
ЗȑιΜ=pϙɬɍϾƆй
ѳʿ˕ȩ
pdegФŝIɔϡ˛
ĸǢȑp13ēєȺOumlijyumlěʳ
ϮcOumlˆ˗ň
财务收益
LjϾƣǐʑ˪˝p=ɴOumlntildeϞʹĀOuml6
ϴϾũTHORNʞ=ˉŮɴϾegravesЫчOumlϛ6
ɴOumlƠчƮІ҉аoacuteƟAacuteŁϡƎʑʁȠϱyacuteЫч
ɴOumlƮϩoacuteƟAacuteϛ˩5oacuteƟͳ5ʑʁѢЭyacuteЫч
ϛѝɏɱƮƁϩoacuteƟAacuteɱoacuteʃagraveyacuteΘϾ θOumlˏ6
8
LOCATION
MAP of Shanghai to naked
County on the foothills of Moganshan Scenic Mountain
By Car
With the opening of the new Shenjiahu highway in 2010 the
traveling time to Moganshan is 2 hours drive from downtown
Puxi in Shanghai and also 2 hours from Pu Dong airport
By Train
With the opening of the new high speed trains across China
guest can now get to naked Stables in under 2 hours traveling
on the train from Shanghai Hongqiao Hub to Hangzhou and
onto Deqing Total train time is less then 1 hour
SITE MAP
地址地图
THORNȓя
从上海到naked的地图
pѾɅЂɢī˗Ęǒʵ˗ȸdegOumlOcircʭΎǔɬɤOumlˆѳʿWŰʵ
驾车
ѯɱ˥ƛůijOuml=iquest˛ŝʕͻ˙ϛʵƆʕecircƉOgraveɢī˗ǩъεΟ˶6
乘火车
ѯősup2ѓŘOumlijOumlˏРϱ=ȾǸiquest˛ŝŭʦǸРѓΫOgraveţјϡƎOcircʭΎOuml˶ƣʒǩ˟ЂΟ˶6ФƄ˛Oumlѵ˶ƣ˟ЂΟ˶6
9
10
THE RESORT
The experience
We believe that true luxury in the modern world is not
necessarily about designer labels and huge international brand
names but about privacy space spending quality time with
loved ones and rejuvenating your senses with nature All of
these elements have been brought together seamlessly at naked
Stables Private Reserve
After a refreshing welcome in our vibrant clubhouse your butler
will whisk you to your villa by electric golf buggy Enjoy sunset
cocktails on the deck and luxuriate in the sweeping views of the
bamboo forest whilst your butler unpacks your bags and dinner
playing the whole family congregates at the dining table and
dinner is served After dinner soak away the stress of city life in
your private jacuzzi on the deck as the stars wink overhead
Saturday morning starts with a hearty home cooked breakfast
and the thrill of a day filled with experiences in the mountains
Explore the local hills and forests on mountain bike Rejuvenate
and refresh in the sanctuary of the naked Leaf Wellness Centre
After a swim in the pool lounge in your villa hammock with
family and friends sharing precious moments
Kids will love the daycare centre with outdoor play area kids
pool art jamming music and laughter
Get your Sunday off to a great start with a family horseback
reintroduced to the hills Stretching and yoga are on offer in our
hilltop pavilions as well as tai chi kung fu and meditation After
fine tuning your archery skills finish off the day with a spot of
fishing in the nearby lake
If you choose to venture out of your villa for lunch enjoy
creative and delicious comfort food at either the pool cafeacute
or clubhouse Gourmet pizzas organic salads and artisanal
sandwiches will tempt you at the poolside Innovative Afro
Asian bistrostyle dishes are on offer in the clubhouse
oacuteƟAacute
经验
ͰɒΑάCcedilǁOumlинˡcentsxϞegraveϡijƐʑʁnьƆўɜOumlŘƙʑʁ=ʼϰħϴϾˆOumlǹƣ=ІΫBOumlˆŃoacuteɐťOuml˶Œ=sʨФѳʿźǔȕŽāʫsup1ƂȞ6ϾOumlжΡЏiumlƮФnaked Stables6
OgraveAumlƁŮɴƁOtildeOgraveͰɒĞdivideOuml˅ʮƻEgrave=ɴOuml˦ŎƝƁǭѯaacuteiacuteТɴOgraveɴOumlˆp6ˉɅ˶ēФϒΘϞZƋǙ=njФɊόOumlќŝтѓ6Іfrac14˶=ɴOuml˦ŎƝƁUɴΥ΅αȔѬ]=ĺɴAEligȅϞѕФƝOumlĭ6RѯɴBOumlϪȎ=ʺƝˆѾФѮiΘϸ6ćŮ=RѯɊĄέ=ФϒOumlˆDɠЌįȕżǀɴ˪ƂOumlτȞ6
їȳOumlЧ˽ЂϞuacuteĖ˭OumlƝЧ=ϞOumlǏΌfrac12ƊƂiacuteƮ˗ѓтȾ6ʛѯ˗THORNāǥIcircTHORN˗plusmnũ˕ȩOumlɕɖ6Фϕ˪Ɓŏѓaeligȓ˂ɴlOtildeĽƞcurrenɊƂȞ=ФϽ϶iexclРiacuteϞăтŮ=ȊϑϑOumlФpOumlaumlpara˛ļƝˆũʉϿŃoacuteɐť˶Œ6
ŜѲɒϚƮƁB˛thornѓΫ=ФжȕoacuteŚǽȎOuml˶Œ=ϩжȕϾƂiacuteTHORN5thornϽ϶iexcl=ƏήűiacuteŶ5ϪȎ6
˂ɴOumlїˉiquestІƝˆOumlʛɇϽȨǭ˽6ɴƮϾƉƁϞograveͰɒіΪϭˏ˗ѓOumlIcircTHORNȻѕ6Ђ˗ccedilOumlŏȕϾҋҀ5ƌ5ĿěUgraveƂiacute6ˢƩȡтŮ=ȅĦNjůicedilaringƿжϞтȾ6
ˍřɴκЪxФpȕͷ=϶iexclǬĎƆеǣȎiumlƮɴΘϸntildeɐOumlxĀκЪ6϶iexcliǬĎȕOumlɐ˸Ɲʍˑ5ϾƉ˔ȄϡƎľ˓ɛђiumlƮЀ˼ɰʸϞǗǕ6ǣȎȕŀϰΪʚOumlφčĘOumlґ6
11
In the evening join the visiting winemaker from South Africa for
a private tasting in our wine cellar followed by an outstanding
dinner featuring a myriad of organic and seasonal produce
sourced directly from the farm All dishes in the restaurant are
designed to be shared and enjoyed together
The warm summer months are filled with afternoon bbqs
evening musical performances in the openair theater and sun
dappled memories at the pool
Winter is crisp and perfectly peaceful as snow dusts the bamboo
forests Log fires crackle in the bar and winter cocktails warm
from within
Memories are created and moments are shared a naked Stables
Private Reserve
˛=ϞʜKċȅѳɫčOumlɳǙ˰=ФͰɒOumlǙѨȕʑɐǙ=ŻϾхƻȅѳɸOumlϾƉOumlΪΈ˸OumlĖ˭6ϞʜȅΘҗҖĺɴAEligȅOumlНH6
҈ϤOumlΆƕ=жȕɊͷŮ˞DZ=ȹǤOumlϝϪȎύordfϡƎ϶iexclȕϒŒLwOumlɐťſϥ6
жȕOumleumlƕʒǓΕũ=JμĢĩѯќŝ6ǙHȕ=ɦФƄѓˀ˞āordfʋɿ˩=ϞZeumlƕƋǙɭ˂ɴɻũηucirc6
ȅnaked StablesjуſϥΘɐť˶ŒH6
12
13
14
GREEN DESIGN amp CONSTRUCTION
LEED Green strategies
All about LEED
Developed by the US Green Building Council (USGBC) LEED
(Leadership in Environmental Energy Design) provides a concise
framework for measuring green building design construction
operations and maintenance LEED Platinum rating is the
USGBCrsquos highest rating with strict criteria encompassing energy
savings water efficiency CO2 emissions reduction improved
indoor environmental quality and stewardship of resources and
sensitivity to their impacts A LEED Platinum qualified building
should use at least 30 to 40 less water and electricity than a
normal building At naked some of the things that have been
done in aiming to achieve this award are
recycling
flushing and irrigation
water
waterless urinals
buildings
consumption
ɀ˔ˤƗІƭˤ
绿色建筑认证
关于LEED
ϻɐŘɀ˔ƭѡƁāʜ=LEEDɀ˔ƭѡˈпltȣɀ˔ƭѡˤƗ5ƿń5РѽϡƎŰŀƥƾOumlȀơ6LEEDɐŘɀ˔ƭѡƁ˄ƽɭ5ѱЕȚϸȿ5ƱUacuteĀϓŸʀČ5˫ɬźǔёȣ5ѱЕŎȓƎoslashʙϳΗOumlɚĭoacuteψķnѬOumlѻijưΙ6ϞmicroϴϾLEEDˈпOumlƭѡϰħaʔƭѡ˟˼ϸOumlaacute6Ф =ͰɒϚѼȥŬucircľѽȅлʷOtildeOgraveжĸưΙ
ƭѡƽˬȥ13OumlɭЕ˼ϸ
ƭѡƽˬȥOumlϸȣ
iquestͳccedilũɇȺƍȅOumlЅϸЂҔͲOumlνźȚϸ
ϾҔͲũđiuml^ſϸЂyenũŐĪ
LJA˗ňȱOuml˳THORNǖŸȥƂ
˼ϸUacuteȱȣOumlЌŊegraveѩяϡƎɶ˾umlɇɗyen
Οkiexcl
ϸЂЎ˅Oumlϒɭ˅ƞ˅ʠ
ϸЂƞ˅ũȐʼƭѡOumlƽɭЕкʢ`
pѩϾ˅ſѩяȅƱUacuteɭЕΞŦ
15
use Incentives given to reduce energy consumption
a factory 20 minutes away from site
window frames bricks and roof tiles
Council)
material
property
recharging stations
within a radius of 800km
CѩФϾp˛OumlɭȣƗϸȅƢethǸˆOumlɭЕ˼ϸʮ
ȁ6ŻɭЕΞŦOumlƦ˟ŀuumlOumlưȘ6
ϸ˼ϸќΧdzȝOumlŗȷƞ˅ŀɻ6ќΧdzȝȅѳǢȑͰɒ
ēєȺЗOumlϞƝľ
ϾOumlʥũacuteŲiumlijoacuteǨЖ
˼ϸɘŒŵOumlUacuteĝˢtȟ
˼ϸUacuteʀČOumlȦ
˼ϸſȚϸOumlǛɦёͳccedilơ5џѲ5џƈ5acuteȀ5ѦǼũ
ͳccedilʎ
Ś13OumlɦϻFSC˕ȩŎȓГƁltʹ
˼ϸǵУ˪OumlŸќѐTHORNO
pɬʺ˼ϸLEDtimesũΟίOumlϲŒtimes
oslashϾƭѡѻAringoacuteOumlljαѳʿŒũĘ
ѝTHORNъПηijyumlěljˏ=ijyumlěϻϒɭŀaacutesɭФ
ѤTHORNcurrenaacute
OumlƭѡȦiumlȅѳĈДŁȕɬOumlʵЉ
Ś13OumlƭѡđȦ^ſȚϸ
ϾoacuteƟAacuteOumlȃƇiuml^νźȚϸ
notĉũȃƇ^ϸѽĐȦ
oacuteƟAacuteɬϴϾϾƉųВ
іΪϭˏϙ˪iacuteIcircTHORNȻѕlt
WŰѳʿiacuteцʾ
16
17
THE DESIGN IDEA
Tree Top Villas
树顶别墅
To touch the sky at night and look down on the forest in the morning is what owners of the tree top villas will experience High
above the forest canopy 30 luxurious homes are perched in the tree tops Spacious wooden constructions with large sundecks spill
into the panoramic views of the mountains
macrɞҌҍOumlϝǹ=ϔѪȗOumlҐ=жǜϴϾccedilpOumlˆɒntildeΘOumlҕȞǒ˔6icircŤŴѢЭʗͽФ˕ȩŌт˛=pǡϞķ6аФǾOumlɦѐΟͳѓ=œOumlɢī˗ʺǒǍόYacute6
Each villa is built on stilts to minimize its physical footprint and maximize the views for its discerning owners The prefabricated villas
are made by innovative construction technology known as structural insulated panels (SIPs) With high insulation value and zero
construction waste these lofty eco dwellings are like no others offering you an energy efficient home that is beautiful and at one
with nature
ccedilpOumlƭѡaumlƵȵƿń=iquestyacuteƦ˟oslashБ˽˪źǔOumlϳΗ=sѻAringΏoacuteOumlЮϹɐOumlǒ˔6жΡЎѐOumlpϸѻΪǴƔOumlƿńWOѐШOuml6ccedilpOumlˤƗтѽ=ʹđȦͲˁssectѳʿ=ŀϞĸЁϾʑЁʩNjѳʿOuml˪ѢЭ6
The villas are intended for life Overlooking the mountains and forest below each home has a very large outside deck
complemented on the inside by an open plan kitchen with all the latest amenities dining room living area and opium den for
relaxation and entertainment Large sliding doors and full wall windows welcome natural light while sophisticated air conditioning
systems ensure your comfort Double layered glass keeps the view in perfect focus hushing all sounds to perfect stillness Wooden
floors soft lighting and high ceilings add a sense of warmth and space
ccedilpѥ˪Ƃyacuteƭ6Ġғ΅ɘOumlʾ˗ũ˕ȩ=ɏicircƭѡǩˤϾǾAringOumlϒ=ʆϡCcedilOumlмǭČ˾notĉ55˪ƂʵũČЄȎ6ǾAringOumlȄɑũмɘɅTHORNAringacuteǵɩѳʿˉŒ=˶ljOumlǹaelig΄ǵʽWɴOumloacute6tȟǵȯɴФѻƜƶoacuteΩ˚ɐǒOuml˶xƁOgraveĹѕ˩ϪOumlī˃=ntildedegЂϞʎǓтѓ6ʿOumlɦTHORNO5ˌũOumltimesŒũǹOumlųϣЫȥɻũǹƣĭ6
ˤƗȓɲ
18
Tree top villas
Roofs thatched
19
20
FLOOR PLANS
Treetop villa 2 bedroom villa ccedilpȢͱĉ
ʒɘ
Interior area 室内面积 13768sqm
Exterior area 室外面积 50sqm
Total usable area 实际使用面积 18768sqm
21
Level 1 一层
Interior area 室内面积 7088sqm
Exterior area 室外面积 102sqm
Level 2 二层
Interior area 室内面积 668sqm
Exterior area 室外面积 398sqm
22
Treetop villa 3 bedroom villa ccedilp˓ͱĉ
Interior area 室内面积 20214sqm
Exterior area 室外面积 664sqm
Total usable area 实际使用面积 26854sqm
23
Level 1 一层
Interior area 室内面积 10334sqm
Exterior area 室外面积 118sqm
Level 2 二层
Interior area 室内面积 988sqm
Exterior area 室外面积 546sqm
24
Treetop villa 4 bedroom villa ccedilpͱĉ
Interior area 室内面积 2667sqm
Exterior area 室外面积 863sqm
Total usable area 实际使用面积 353sqm
25
Level 1 一层
Interior area 室内面积 136sqm
Exterior area 室外面积 168sqm
Level 2 二层
Interior area 室内面积 1307sqm
Exterior area 室外面积 695sqm
26
FITTINGS amp FINISHES SCHEDULE
EXTERIOR AND INTERIOR FINISHES
External walls
Structure is built from steel and SIP (Structural Insulated Panels) External wall is cladded with painted fiber cement board
Internal walls
emulsion paint
Ceiling
Ceiling is finished with emulsion paint
Flooring
Bedroom is finished with heavy strand bamboo flooring
Balcony
Balcony floor is finished with Wood Plastic Composite decking (M wood) Railing and trellis made with Liu An wood Balustrade is fitted with metal and Liu An wood
Window
bedrooms are fitted with double glazed LowE glass and Roto hardware
Kitchen amp powder room
Floor is finished with natural tile Kitchen cabinets and sink are provided Kitchen counter top is fitted with natural stone
Bathroom
Wall and floor are finished with natural stone
Doors
Entrance door is made of solid core timber fitted with Saflok RFID locks Bedroom doors are fitted with hollow core timber fitted with Saflok RFID security locks
ƭѡȦƎˤ]ɛ
室内外材料
oacuteƟͳʥ
oacuteƟͳƿńˤƗĮƿńƎƿńWOSIPlt6ʥϸΉɮOũʘ6
ɬʥ
ǸćƎͱтɬʥǩϸĔƎˎƲʘ6
ų
ųɘˎƲʘ6
THORN
ǸćģūɦTHORNO6ͱіќTHORNO
ȹ
ȹϸɦOʓʟ6ʈȲҎɦѐШOuml6ȇĬϸDŽрƎȲҎɦĜ6
acuteŲ
Ǹć5ͱOumlacuteŲϸȽɦѐacuteȀʆ-3ѓǹtȟƎ-0-ͶDŽʆƪ6
notĉ
THORNϡƎɘϡʿTHORNѦʓʟ=notĉŀlaquoŖϡƎʇ6notĉɘʿ˵6
Ќ
Ќʥ˦ƎTHORNϡʿ˵ʓʟ6
ɑ
ˏǺAringɑϸ˹Ψɦɑʆ˛-)ljordfɑNJ΄6ͱɑϸǹΨɦɑʆ˛SaflokljordfɑNJ΄6
27
MECHANICAL AND ELECTRICAL INSTALLATIONS
Heating and Cooling
AIRWELL centralized water source heat pump is provided Fresh air intake with heat recovery system is installed
Electrical provisions
are provided
Electricity
Concealed conduits are provided Threephase electricity supply with miniature circuit breaker distribution board is provided
TV telephone and internet connection
Satellite TV with all major international channels
is provided in all the villas Telephone outlets and wireless internet connection is provided
Hot water supply
Huang Ming solar hot water heater and Rinnai gas water heaters are installed for the villa
Water supply and pipes
Concealed copper pipes are used for both hot water and PPR pipes are used for cold water
The resort will be patrolled 24 hours a day CCTV system is in operation throughout the resort 24 hours a day All the villa front doors and bedroom doors are fitted with Saflok RFID security lock system
APPLIANCES TO BE PROVIDED OR INSTALLED IN EACH DOMESTIC
UNIT
机电设施配套
ŀɻũѐȐ
ɽyumlƍѓ˾Е˅`΄6ΪĘ˅ſ΄6
Ɲaacute
ʆEΐNtildeŎOumlǭŋϡƎѿ6
aacuteȞŀϰ
ѩϾϮ˾ΐȺ=ʆϾίoumlȺʠ=ʆaacuteΓOuml˓ΑaacuteЕŀϰ6
aacuteƎςˤ]
έaacute=ʹΐaacuteŹũʹΐȺ6
˅ˤ]
žɛϒɭ˅ʠƎȩɬɌʡ˅ʠ
Ŏ
˅ŀϰŎǩϸϮc˾ĮŎ=ȐŀϰŎŎ6
WCˤ]
oacuteƟAacuteˤϾϾΟ˶ѽOumlgȺaacute΄ϡƎΟ˶OumlπɄ6ˏǺAringɑƎͱϸSaflokljordfɑNJ΄
标准住宅单位附送以下设备
Stove BAUMATICExaust fan BAUMATICOven BAUMATICMicrowave BAUMATICFridge BAUMATICBARMini fridge (2 3 bedroom) BAIXUEWine fridge (4 bedroom) BAUMATICBEDROOMMini fridge BAIXUEBath KOHLERTERRACEBarbeque grill
TelevisionDVDBATHROOMShower KOHLERBasin KOHLER
notĉ aacuteraquoȷ ʄɇUcircǷnotĉϼχƉ ʄɇUcircǷnotĉaacuteDZΓ ʄɇUcircǷuȷ ʄɇUcircǷɬяrΓ ʄɇUcircǷHΟrΓ=ĉlt JμǙŖĉlt ʄɇUcircǷͱΟrΓ JμЌį Ǵȍȹ˞DZΓҒĉaacute ɯDVD ɯЌȪЌʠ Ǵȍʇ Ǵȍ
28
NOTE
1 The Developer reserves the right to substitute other materials
or appliances of comparable quality and standard for the
intended items as listed in above fittings and finished schedule
2 The fittings and finished as listed above shall be subject to
the terms of formal Agreement for Sale and Purchase Those
provisions may have slight variation in the color measurement
3 The Developer reserves the right to make modifications and
changes to the building design fittings and finishes without
prior notice
4 Fittings and finishes of the Special Units may be different
from those of the Typical Units
备注
āЮ˙WȰϞʧʹȞ=Dв˹ƙʮȁεϘϡUgraveётƭѡȦϡƎˤ]Ccedil˛ȧĹΙ6
˛ȧĹΙȦϡƎˤ]ǩϡн˾ɈɉūКOumlǿщegraveѬ6ĹΙƭѡȦƎˤ]ǵɭƁФϋ˔=ȣoacutepoundAcirc5ȓ5ѺуƎƆľ˛ordfʬp6
āЮ˙WȰϞʧʹȞδeacuteϡƎĽĨϛOumlˤƗ5ƭѡȦϡƎˤ]ʹεȮαс6
˔EumlЏOumlēƭѡȦϡƎˤ]І˛oȧĹΙǵɭϾx6
29
PURCHASE OPTIONS
Buying a Tree-top Villa at naked Stables Private Reserve involves signing a Sale and Purchase Agreement with the development
company and a Lease and Management Agreement and Deed of Conditions with the Hotel Management Company The Management
Agreement requires the purchaser to lease the property back to the Hotel Management Company to manage on the ownerrsquos behalf
There are two different plans which are available for buyers
在 naked Stables 购买一套拥有不动产权的树顶别墅包括与发展公司签署一份买卖协议以及与酒店管理公司签署一份租赁管理协
议和条件契约管理协议要求购买者以业主的名义向管理公司出租其别墅以供其管理买家有两种方案可供选择
ŅɈκΙ
30
OPTION 1 - FLEXIBILITY
1Owner Usage Rights
Zero usage restrictions
Early reservations are required to secure Villarsquos especially during prime and peak seasons If a Villa Owner does not provide the
required advance notice for a reservation the resort may be required to offer the owner a different unit or in the worst case no
availability at all
1 业主使用权限
ȫ˼ϸΏѐ
ϘʴʣЎegraveˏѢp=ϺʙФƐƕ6ˍřpϛѝɍϾŀϘʴOumlϸЂЎegraveOumlЎс=oacuteƟAacuteƮʙŀȮϞdegѢdeg=ƆеѻЦĴOumlʮȁɍϾǹĉ6
2 Rental Revenue
2 租金收入
a Rental revenue
Whilst not in residence the owner will be eligible to earn a pro rata 36 of the room revenue generated by the Reserve during their
absence Ie Everyday the revenue generated by the entire resort is divided amongst the owners not in residence on that day When
an owner is in residence he forfeits his opportunity to earn revenue
ѸDŽˏ
ϛѝxǝѢʖƣ=ƮOtildeOgraveoacuteƟAacuteordfѸʙĉͳOtildeϧOuml6ɏoacuteƟAacuteordfѸɨΡxǝѢФfrac14OumlϛѝOumlĉͳOtildeOumlϧƮ^ʒǩēʆĺжΡϛѝ6IcircϛѝǝѢФʙpȕ˶=Ʈ˱ʸƅOtildeϧOumlƉƁ6
b Monitoring your returns
Owners will receive regular financial information in the form of an electronic or hardcopy statement with details including owner
records of stays amounts spent revenue generated etc Owners may request to receive these statements daily weekly or monthly
Should the owner wish to lsquocash outrsquo and withdraw cash generated from their villa ownership this will be available biannually at the
gtƢethɰOumlſY
ϛѝƮƁegraveʖOgraveaacuteѲPƆɘP~Yo=ɬˋʭregOumlȧordfϛѝOumlˏѢƘȼ=ΞĒƘȼ=ˏſYUgrave6ϛѝǵκЪɏˉ=ɏέʖ=ƆɏĸМOgravefrac14Yo6ˍϛѝoslashѳƓФoacuteƟAacuteѓOumlˏſYljα=ɨɋǵɍSɱ˹˲Ϟfrac346ƆɏɱOumlМƆɏɱOumlМ6
选项1-灵活性
31
c Cashing out your returns
Owners will be able to cash out their returns twice a year If the owner chooses not to cash out his returns the resort allows the
owners to use their returns at the resort This option allows the owners to deduct returns pretax
gtƮɴOumlſYŚDŽĈ˾ʷordf
ϛѝɭņɏɱȢfrac34ϡDŽĈ˾ʷordfɒOumlſYϧ6ˍřϛѝκЪxʷordfOumlϧ=ǵϡФoacuteƟAacuteѓ˼ϸ6жѕκΙПηϛѝǻshyɩʣOumlſY6
3 Discounted Resort Services
All services available at the resort are offered to owners and their guests at a 20 discount off list prices These services include
restaurants wellness centre and activities centre
3 有折扣优惠的度假村服务
oacuteƟAacuteȕϾŀĺϛѝϡƎɒǸˆOumlĞiumlDвnƠĺЃOumlгǻ6жΡĞVȂ5ƫǰѓΫũƂiacuteѓΫ6
4 Services Fee
When the owner is in residence the resort continues to offer services on their behalf These services include Butler Bell
Housekeeping and Room Service In addition to these the resort offers water electricity wireless Internet and telecom services
included in the Services Fee to the owner whilst in residence The services fee is 300rmb per room per night This fee is charged on
all rooms regardless of which are in use
4 服务费用
IcircϛѝФoacuteƟAacuteǝѢ˶=oacuteƟAacuteƮƚθϡɒOumlɜϦϛѝŀĞ6жΡĞVȂϵˆ5αȔ5ƝоũǸĉĞ6shyȥжΡт=oacuteƟAacuteФϛѝǝѢʖƣŻŀ5aacute5ʹΐűȠϡƎaacuteάĞ=жΡiumlVŠФĞĒϸѓ6ɏĸĉƣɏOumlĞĒϸЏˆəe6жĸĒϸΛϾĉƣʷOuml=xɃfrac14ĉƣĚФ˼ϸ6
5Maintenance
4 of hotel room revenue will be reserved for ongoing building maintenance This will be deducted from the ownerrsquos share of total
room revenue
5 维护
ǙacircǸĉˏOumlƮ^ȰѽŮθƭѡδтĒϸ6ħēDŽuumlƮiquestϾˆǵēOtildeOumlǙacircǸĉˏĕuumlѓǻshy6
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Rooms Available 可用房间 121 121 121 121 121 121Estimated occupancy 预计使用率 35 45 55 60 60 51Estimated average daily room rate 预计每日平均房价 2500 2675 2836 2977 3096 2817Growth in room rate 房价增长率 7 6 5 4 6Annual room sales 年房间销售额 38644375 53163619 68876422 78894810 82050603 64325966RENTAL RETURN ESTIMATES - RMB Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGEEarnings Per Room (36 of gross room revenue) 124173 170827 221315 253507 263647 2066942 Bedroom 收益 ndash 双人间 248346 341653 442631 507013 527294 4133873 Bedroom 收益 ndash 三人间 372519 512480 663946 760520 790941 6200814 Bedroom 收益 ndash 四人间 496692 683306 885261 1014027 1054588 826775
INDICATIVE YIELD Indicative selling price Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
2 Bedroom 收益 ndash 双人间 6000000 41 57 74 85 88 69
3 Bedroom 收益 ndash 三人间 9000000 41 57 74 85 88 69
4 Bedroom 收益 ndash 四人间 12000000 41 57 74 85 88 69
Hotel revenues and owner rental yield - Option 1 Flexibility
32
OPTION 2- STABILITY
1Usage Rights
1 使用权限
选项2-稳定性
Total Permitted Usage Prime Peak SeasonPermitted Usage
Peak SeasonPermitted Usage
Out-of-SeasonPermitted Usage Blackout
40 days per yearNo occupancypermitted
Up to 20 days per year but no more than 7consecutive daysfor any one stay
Up to 20 days per year but no more than 7consecutive days for any one stay
No occupancypermitted
允许使用总数主要的旺季允许使用
旺季允许使用
淡季允许使用
无折扣期
每年40天 不允许占用 每年20天但是每人
不能连续居住7天每年20天但是每人 不能连续居住7天
不允许占用
Prime Peak Season To be published by naked Retreats in according to government notification every year Prime Peak Season
Middle Autumn Festival (Sept) excluding Blackout dates
Ɛƕɏɱϻnaked RetreatsĻǟоġĵāordfс6ƐƕVȂѓŘsup1ƽϞМĀМlt5ȋiacuteƽͶМlt5Řʱƽ˴Мlt5ʭɛƽМlt5ѓʲƽǘМlt=xVȂʹгǻʖ6
ƕiquest˓МOgrave˴ϞМʖƣOuml10ĸїɡϡƎ10ĸľѽˉїʖ=xVȂƐƕũʹгǻʖ6
OutofSeason 20 days during December to February excluding Prime Peak Season and Blackout dates
Iacuteƕiquest˴ĀМOgraveĀМʖƣOuml=xVȂƐƕũʹгǻʖ6
Blackout Dates Peak demand dates such as holidays sporting events groups and citywide conventions Local cultural events
all as specified by the Hotel from time to time
ʹгǻʖεʴijėʖVȂƟʖ5Ћ˒5ũʺβOumlƁϨ6IcircTHORNɾyumlOumlŸƂiacuteiumlƮDвǙacircOumlɛljα6
2 Rental Revenue
2 租金收入
a Rental revenue
Regardless of your usage of your property your rental return will be fixed at 5 for the first 5 years of operation After this period
you will automatically migrate to the Flexibility plan
ѸDŽˏ
xɃɰOumlĉ˼ϸoacuteˍŪ=ͶɱOumlѸDŽϧiumlŊegraveOuml136ФжтŮ=ɴƮѳiacuteѧˏȬƂβĈF6
b Monitoring your returns
Owners will receive regular financial information in the form of an electronic or hardcopy statement with details including owner
records of stays amounts spent revenue generated etc Owners may request to receive these statements daily weekly or monthly
Should the owner wish to lsquocash outrsquo and withdraw cash generated from their villa ownership this will be available biannually at the
gtƢethɰOumlſY
ϛѝƮƁegraveʖOgraveaacuteѲPƆɘP~Yo=ɬˋʭregOumlȧordfϛѝOumlˏѢƘȼ=ΞĒƘȼ=ˏſYUgrave6ϛѝǵκЪɏˉ=ɏέʖ=ƆɏĸМOgravefrac14Yo6ˍϛѝoslashѳƓФoacuteƟAacuteѓOumlˏſYljα=ɨɋǵɍSɱ˹˲Ϟfrac346ƆɏɱOumlМƆɏɱOumlМ6
33
c Cashing out your returns
gtƮɴOumlſYϡDŽĈ˾ʷordf
Owners will be able to cash out their returns twice a year If the owner chooses not to cash out his returns the resort allows the
owners to use their returns at the resort This option allows the owners to deduct returns pretax
ϛѝɭņɏɱȢfrac34ϡDŽĈ˾ʷordfɒOumlſY6ˍřϛѝκЪxʷordfʙϧ=ǵϡФoacuteƟAacuteѓ˼ϸ6жѕκΙПηϛѝǻshyɩʣOumlſY6
3 Discounted Resort Services
All services available at the resort are offered to owners and their guests at a 20 discount off list prices These services include
restaurants wellness centre and activities centre
3有折扣优惠的度假村服务
oacuteƟAacuteȕϾŀĺϛѝϡƎɒǸˆOumlĞiumlDвnƠĺЃOumlгǻ6жΡĞVȂ5ƫǰѓΫũƂiacuteѓΫ6
4 Services Fee
When the owner is in residence the resort continues to offer services on their behalf These services include Butler Bell
Housekeeping and Room Service In addition to these the resort offers water electricity wireless Internet and telecoms services
rental option
4服务费用
IcircϛѝǝѢФoacuteƟAacuteȕ˶=oacuteƟAacuteƮƚθϡɒOumlɜϦϛѝŀĞ6жΡĞVȂϵˆ5αȔ5ƝоũǸĉĞ6shyȥжΡт=oacuteƟAacuteФϛѝǝѢʖƣŻŀ5aacute5ʹΐűȠϡƎaacuteάĞ=жΡiumlVŠФĞĒϸȕ6жϞȏOumlĞĒϸxVȂegraveβordfѸʆ6
5 Maintenance
Of the 5 guaranteed return generated form your property during the period you are not in residence the management company
will retain 4 of this return for maintaining your Villa The maintenance fund will be pooled and used for all Villarsquos in the resort
5维护
ɴxǝѢʖƣiquestɴOumlĉѓƮ˪Ouml13OumlſY=ŎȓŁƮWȰжbſYѓOumlϸѽɴpOumlŰ6ŰƈDŽƮ^ūsʜȅsϸЂϾoacuteƟAacutepOumlŰ6
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Hotel projections
Rooms Available 可用房间 not relevant 非主要Estimated occupancy 预计使用率 not relevant 非主要Estimated average daily room rate 预计每日平均房价 not relevant 非主要Growth in room rate 房价增长率 not relevant 非主要Annual room sales 年房间销售额 not relevant 非主要RENTAL RETURN ESTIMATES - RMB Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE2 Bedroom 收益 ndash 双人间 50 50 50 50 50 503 Bedroom 收益 ndash 三人间 50 50 50 50 50 504 Bedroom 收益 ndash 四人间 50 50 50 50 50 50
INDICATIVE YIELD Indicative selling price Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
2 Bedroom 收益 ndash 双人间 6000000 300000 300000 300000 300000 300000 300000
3 Bedroom 收益 ndash 三人间 9000000 450000 450000 450000 450000 450000 450000
4 Bedroom 收益 ndash 四人间 12000000 600000 600000 600000 600000 600000 600000
Hotel revenues and owner rental yield - Option 1 Flexibility
34
Option 1 - FLEXIBILITY Option 2 ndash STABILITY
investment returns for your Villa are influenced by the
success of the resort and the number of days you use
your Villa
Stable implies both your returns and your annual
usage rights to your property are fixed Regardless of
how well the resort operates your returns will remain
the same Equally you will only have a fixed number
of days allowed in residence
Usage Have unlimited usage rights to their Villa 40 days usage per year
Rental ReturnEarn 36 of the pooled returns from the entire resort
whilst not in residence
5 guaranteed return on their investment regardless
of resort performance
Resort Discount20 discount on all resort amenities and activities
(including SPA and Restaurants)
20 discount on all resort amenities and activities
(including SPA and Restaurants)
Services FeePay a Services Fee of 300rmb per room per night
whilst in residence
Maintenance4 of all room revenue is retained for maintaining
the owners Villa
4 of all room revenue is retained for maintaining
the owners Villa
选项1 ndash 灵活性 选项 2 ndash 稳定性
ȬƂβϸЂ˼ϸІſY6ɰOumlpѱſYʷǧЂoacuteƟAacuteOumlĿǑϱũɰoslashpOuml˼ϸoacute
ŊegraveβϤѯɰOumlſYũɏɱoslashЂɰOumlĉOuml˼ϸʹΏiumlŊegraveOuml6xɃoacuteƟAacuteOumlǑϱѫȁϾucircť=ɰOumlſYiumlŊegraveOuml6ϖTHORN=ɰъϾŊegraveOumlПηǝѢOuml6
使用 ʹΏѐOumlp˼ϸʹΏ ɏɱOuml˼ϸʹΏ
租金收入 ФxǝѢʖƣ=ƅOtildeмĸoacuteƟAacuteūsſYOuml xɃoacuteƟAacuteǑϱѫȁˍŪ=Wп13OumlſYϸЂѱ
度假村折扣 ϾoacuteƟAacuteˤ˲ũƂiacuteOumlгǻVȂSPAũlt ϾoacuteƟAacuteˤ˲ũƂiacuteOumlгǻVȂSPAũlt
服务费用 ǝѢʖƣ=ɏĉƣɏЏˆəeOumlĞĒϸ čѝϘ
维护 ϾĉƣˏOumlƮ^WȰϸЂϛѝpOumlŰ ϾĉƣˏOumlƮ^WȰϸЂϛѝpOumlŰ
OPTION COMPARISON
选项对比
35
36
INDUSTRY RETURNS AND BENCHMARKS
INDUSTRY REPORT
行业报告
Tourism and urban resorts is one of the fastest growing industries in China According to industry consultant HVS cities such
as Shanghai Beijing Shenzhen Guangzhou Hangzhou and Tianjin all have a population where a critical mass of highly affluent
individuals and successful companies exist generating demand for suburban resorts
ФѓŘ=ȾϽϛũoacuteƟAacuteσɓāЮOumlαϛтϞ6ĻǟʺʳǙacircĞϛltOumlϞΙYĵ˿=ФѓŘOumlѝϘˍ˛ŝ5[ǎ5˧5œј5ţјũdžǩēyѯAringȣOumlĥЍˆʾũĿOumlʝϛ=ϻfrac14ϚƊāȥoslashƴʵoacuteƟAacuteOumlƌAringεʴ6
Amongst other things the exponential growth in private vehicles has seen a huge increase in demand in the leisure market With
the completion of the shenjiahu highway in 2010 the travel time from downtown Shanghai to Deqing is now 2 hours Also with
stop at Deqing) scheduled to open in late 2011 travel time from downtown Shanghai to Moganshan will take between 15 to 2
hours When comparing travel times to get to other resort destinations in China ndash eg Hainan or Lijiang flight times might be within
2 or 3 hours total travel time including travel to airports and check in make the whole trip 6 to 7 hours plus additional travel cost
Within the 2 hour travel radius of Shanghai the quality of resort destinations is also (in our opinion) not at an international standard
with most hotels simply being lsquocity hotels in the countryrsquo rather than true resort properties operating at international standards
shyfrac14т=ѯĸˆγΊOumlāЮ=ĸˆƸϴϾȿϚσʂ˫6ѳɱ˥ƛůijϡŮ=iquest˛ŝOgraveOcircʭϚLjεϘĸΟ˶Ouml6ΪƭOumlijǵϡФ13ēєɬiquest˛ŝUumlAumlţј6ƏƮФɱYacuteǫľOumliquestţјOgraveɫǎOumlijѓϾϞаDzOcircʭlt=ъεϞĸSΟ˶OgraveȢĸΟ˶ǜǵϡiquest˛ŝѓΫOgraveAumlɢī˗6ˍřІѓŘOumloacuteƟˮTHORNŝɫ5ȒƯUgraveaƹ=shyȥϘųĒэĸΟ˶Oumlďα˶ƣ=ŻϘФVȂʣƉ=CʺƤũUgraveEgraveOslashƉ˛ų˛эĸΟ˶=ĽxϸɨΡuumlOumlαųΝȥ6Ѷō˛ŝїiΟ˶ɬOumlγΊoacuteƟʸdeg=э˟ͰɒˈltІŘƙŸnѬŻϾѯɛOumlǢ6AringēOumloacuteƟǙacircϚũѓOumlɨΡǙacircɍϾ_ёOumlʵp=ЗЗAumlxOgraveинŘƙϤϦ˛oacuteƟίĉΙɧOumlϘʴ6
ϛѝЎʖſYІaƹ
37
OUR NICHE
我们的利基
naked sees a need in the market for world class expertly designed and operated resorts which are within 1 to 2 hour travel time
of major cities in China As with other urban resorts we believe that the Leisure market and the MICE (Meetings Incentives
Conferences Events) market will be a huge driver for our business In addition we feel that we are already at the forefront of
the growing focus and concern on environmental design building and operations as well as the growing interest in nature and
environmental education At naked we also place a high emphasis on facilities and services for the entire extended family ndash from
children to parents to grandparents that other resorts do not place dedicated resources for
nakedЎƧOgraveȥФѓŘжϞεʴƏǢȑѝϘϞэȢĸΟ˶Ouml=˶ЁhζǁϞȱOumlѥϛˤƗũŎȓOumloacuteƟΙɧ6ͰɒΑάγΊũƁƁϨ5ưȘȾϽ5AringίʝϛƁϨ5ƂiacuteЮȉltOumloslashͰɒϛOumlіAringʤȞ6frac14=ͰɒФŋѣũiacuteźWίˤƗ5ƭШ5ŎȓũźWȓɲœ˛ϠǑѷФȥαϛȭя=ФnakedІαϛеxͰɒϚіoslashЂˣʵѓOumlŜѲ5Ɲ5ȌеOumlĞũˏ6
As such we feel very confident in the rates and occupancies that we will achieve Regarding room prices when benchmarking
against some of the other leading hotel brands in the resort market such as Aman Fayun Hangzhou Banyan Tree Hangzhou Fuchun
Resort Hangzhou Mandarin Oriental Hainan and Commune by the Great Wall average rates in March 2011 for single bedrooms in
this set are ~ RMB2800
ϩfrac14=ͰɒoslashЂˏѢĉƠϡƎˏѢȿcurrenɊάΫ6ФˏѢĉƠĈɘ=ІʙФoacuteƟAacute˛OumlсɜǙacircʑʁaƹ=ˍCҊĂО5ţјНҏѨ5ĥsup1˗ǝ5˓φŴecircĈǙacircũƵ΅OumlŁˣ=Фɱ˓МOumlEumlˆƣʒǩƠķ=6
Regarding occupancies we are confident to achieve occupancies of around 60 after about 4 years of operation but forecast
conservatively that our occupancies will start from around 35 in the 1st year of operation and grow steadily to 45 in year 2
55 in year 3 and 60 after the hotel is lsquomaturersquo from year 4 onwards
ФˏѢȿĈɘ=ͰɒŬϾάΫǑŚɱOumlǑϱ=ͰɒǵϡAumlOgraveOumlˏѢȿ6WŇƗ=ͰɒOumlˏѢȿƮƁϻszligϞɱOuml13=egraveЫOgravefrac34ɱOuml13ũszlig˓ɱOuml1313=szligɱϡŮƮƁЫOgrave6
Given the above estimates we believe that owners can expect attractive investment terms as illustrated in the table below
Ļǟϡ˛OumlŇƗ=ЎƗϛѝɭņOtildeOgraveOumlѱſYƮƁˍ΅o˿
CҊĂО
НҏѨ
ĥsup1˗ǝ
˓φŴecircĈǙacirc
Ƶ΅OumlŁˣ
RMB4270
RMB3500
RMB2000
RMB2150
RMB2388
Aman Fayun Hangzhou
Banyan Tree Hangzhou
Fuchun Resort Hangzhou
Mandarin Oriental Hainan
Commune by the Great Wall Beijing
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Rooms Available 可用房间 121 121 121 121 121 121Estimated occupancy 预计使用率 35 45 55 60 60 51Estimated average daily room rate 预计每日平均房价 2500 2675 2836 2977 3096 2817Growth in room rate 房价增长率 7 6 5 4 6Annual room sales 年房间销售额 38644375 53163619 68876422 78894810 82050603 64325966
38
39
ͰɒOumldivideTHE TEAM
40
Grant Horsfield ndash Chairman naked Group
Grant a native of South Africa is Founder and Chairman of the
naked Group
Before coming to China in 2005 Grant worked in England
and South Africa with more than 10 years business ownership
experience With background in IT he launched eBites
Limited in 2000 Operating nationally eBites was both a
publishing company and a callcentre facilitations company with
headquarters based in Cape Town In 2004 Grant received
an MBA from University of Cape Town Graduate School of
Business Upon graduation he decided to come to China as he
saw China is where business opportunities lie
After spending two years in Shanghai he found himself
overwhelmed by the metropolis and missed the natural beauty
of his home From this desire and need sprouted the concept
for naked Retreats which was launched in 2007 Grantrsquos vision is
to create sanctuaries that are in harmony with the environment
where people can appreciate the simple way of nature and
embrace the naked lifestyle Grantrsquos tireless efforts in promoting
ecotourism in the rural areas not only created jobs but also
pride for the local community He received an environmental
award from the Huzhou Government in 2008
高天成 - naked集团总裁
ij=ɫčIcircTHORNˆ=nakedƍOumlmiddot˽ˆũѵ|6
Ф13ɱȅOgraveѓŘтʣ=ij˪ЬФϯŘƎɫčľѽ=ϾŚɱOuml˙ϛǑϱƎРѽǑϏ6ФʙITǒOumlUѠ΅=ɱij˪ƭȜȥeBitesϾΏŁ=eBitesŁƮϱΝІaacuteŹĞѓΫLJɖƿū=ʙѵˤФǭʔugrave6ɱ=ijƅOtildeȥǭʔugraveAringλ˙λЙOumlMBAλ6dϛŮ=ǧegraveȅѓŘ=ϩǯOgraveȥжȕOuml˙Ɖ6
Ф˛ŝEgraveȥȢɱтŮ=āѳƓxȥ˪Ƃ=sʨAtilde˱ȥѳʿɐǒ6ФжѕИІεʴOumlʶ˼΅=ƭȜnaked Retreats
OumlΖĂФɱOtildeOgraveȥ˹˲6ijOumlΖĂƭШϞĸ˯THORNІѳʿũΣŃdeg=ˆɒǵϡΘѳʿ=ΘnakedOuml˪ƂĈ˾6ij˫ΔAacuteTHORNʵ˪ȾϽѽordfOumlxΦɹȞ=xLjmiddotШȥľѽıŻOtildeOgraveȥIcircTHORNˣʵOumlХϐ6ij˪ƅOtildeȥɱůјоġNāOumlźWAring˼ư6
41
Delphine Yip-Horsfield ndash Partner Ben Wood Studio Shanghai
received her Master of Architecture degree from Harvard
Boston prior to moving to Shanghai to oversee the award
winning Xintiandi project on behalf of Wood and Zapata In
the fall of 2005 Delphine became partner at Ben Wood Studio
Shanghai
Drawing from her own experience of diverse cultures Delphine
has led a multitude of high profile projects such as Hangzhou
Xihutiandi Zhujiajiao Oriental Garden Shanghai Waitanyuan
Beijing Palace 77 Shanghai Hongqiao Commercial Core Lijiang
Lashihai Resort Masterplan etc
In 2006 she was selected Wallpaper magazinersquos first annual 40
under 40 designer of the year
Delphine is the chief master planner and architect for naked
Home Village and naked Stables Private Reserve She also
oversees the visuals and styling of the naked Brand
叶凯欣 - 上海Ben Wood设计室合伙人
ϜǮΩɺ=Ben Wood ˤƗľѽOumlѵƢ=śęAringλƭѡλ6ȅ˛ŝтʣ=ФΒIJ5ɷКũuuacuteľѽ6ȅ˛ŝŮ=CcediloWoodũZapataĤЩΪTHORNΙɧOumlƢethľѽ613ɱʲƕ=ϜǮΩɺBen Wood ˤƗľѽūƃˆ6
ϾѯxŸϽșǑϏOumlϜǮΩɺ=EacuteˇȥηucircijocircΙɧOumlƢeth=VȂţјͻůTHORN5њƝƶecircĈųВ5˛ŝЕ5[ǎłatilde5˛ŝŭʦ˙ϛѓΫ5ȗƯȄŝoacuteƟAacuteѵŔŷˤƗUgrave6
ɱ=ˏκȥWallpaperСьǃɱoacuteϡ΅OumlˤƗ˰6
ϜǮΩnakedƝВAacuteũnaked RetreatsOumlѵˤƗеũƭѡ˰6˶ϚĤЩƢethnaked˙nOumlFũĘķˤƗ6
42
Kang Yang Lim ndash Group Chief Operating Officer naked Group
Group with over 13 years corporate finance and real estate
development experience Previously he was Director of the
real estate division of APP China taking responsibility for the
initial positioning and development of the USD15 billion lsquoWhite
Magnolia Plazarsquo mixed use development project (including
the development of Shanghairsquos first W Hotel) He also led the
concept and development of APPrsquos branded residence and resort
project in Sheshan Shanghai
Finance division of PricewaterhouseCoopers in Melbourne
Australia where he specialized in business value and strategy
worked in inhouse strategy roles for CocaCola GB in London
and to British venture capital firm of the year (2004) ISIS Equity
Partners before coming to China in 2005
Accountants Australia in 2002 and is also an affiliate of the
of Commerce and Diploma in Modern Languages from the
University of Melbourne Australia
林纲洋- naked 集团首席营运官
ƞˏnakedƍOumlȩ˪ϴϾŚɱOumlʝϛ~ƎTHORNǭāǑϏ6Фfrac14тʣ=ѽѓŘDŽŒOumlTHORNǭāOumlѵƢ=ĤЩƠч13ϢЏOumlucircϸ8JЈȈœ9ǭāΙɧOumlcopy˽κшũǭāVȂ˛ŝszligϞƝ ǙacircOumlǭālt6˶ϚщNtildeȥDŽŒƍФ˛ŝҁ˗ʑʁѢЭũoacuteƟAacuteΙɧOumlȓɲũǭā6
ФDŽŒƍˇфтʣ=ȩİϑGAringȚφɣyuml_ʔŴϷOacuteƁƗ˰OumlǑȓ=ѥѣЂ˙ϛƠчũЯɁѰξ6ȩ˪Ф13ɱȅOgraveѓŘтʣэȑǭʔŴϷOacuteŮOumlϞotilde˶ƣɬ=ѽǵǺǵȎɂugraveŁɬOumlЯɁēͺ˰=ϡƎISISOumlʼnʏūѽƃRФϯŘɂugraveOumlϯŘĘΌѱŁˇф6
ȩ˪ФɱƅOtildeȥGAringȚφηƁƗ˰ƁũGAringȚφпʻωǗOumlƁГѱķ6˶ϚƅOtildeȥGAringȚφɣyuml_AringλOuml˙ϛλλϡƎCcedilЇϊλп6
43
Gabriela Lo ndash Managing Director naked Retreats
With over 15 years experience in high end events and PR
management Gabriela has been instrumental in bringing naked
to where it is today As one of the original members of the
naked Team Gabriela has led the growth of naked Retreats
to become one of the most famous eco retreat destinations in
China attracting guests and publicity from around the world
Originally from Macao Gabriela has rich multi cultural and
multinational living and working experience having worked and
studied for many years in Greater China England and Italy
卢家宝 - naked 度假村常务董事
ϴϾŚ13ɱOumlijocircƂiacuteũŁŃŋ΄ŎȓǑϏ=nakedDžOumlǜІȶƝXēxǭ6ѽħdivideOumlmiddot˽ГтϞ=ȶƝXϠǑAEligȭnakedѓŘѻϾɜOuml˪ȾϽɧOumlTHORNтϞ=ͼϭȥȅѳǁĹTHORNOumlǸˆ6ȶƝXȅѳGɑ=ϴϾĖĥOumlucircЏŸũucircŘǝѢũľѽǑϏ=ЬФAringѓŴTHORNʵ=ϯŘũϤAringȚϾѯucircɱωǗǑș6
Judy Zhu ndash General Manager naked Group
Zhu is the General Manager for naked Group ensuring smooth
operations of the group with a particular focus on government
朱燕 - naked 集团总经理
њώ=iquestnaked Retreatsmiddot˽ǭ˽ǜũij˪ūѽ6њώѽƍѵǑȓ=ĤЩIcircTHORNũŋ΄ʽWƍРѽ6Фƞˏnakedтʣ=њώФ˛ŝũ[ǎiquestŚηucircІ˙ϛϾŋOumlфϛ6ФΪͻȈƅOtilde˙ϛλ6
44
Kurt Berman ndash General Manager naked Stables Private Reserve
With over 16 years experience in FampB and high end luxury
resort management Kurt brings a wealth of experience and
will lead the preopening and operations of our new resort ndash
naked Stables Private Reserve Prior to joining naked Kurt was
the preopening General Manager at Six Senses Laamu and
Resident Manager for Six Senses Soneva Gili by Six Senses Kurt
has also worked at other prestigious resorts including Fregate
his career in hospitality in FampB and was a trained Chef with
experience working in many prestigious institutions including
The Dorchester Hotel in London Kurt is from South Africa and
has a masters certificate in hospitality management from Cornell
University
Kurt Berman - naked私人度假村总经理
ϾѯŚɱϬƎijIumlŤŴoacuteƟAacuteOumlŎȓǑϏ=ƮϡĖĥOumlǑϏȭNtildeͰɒΪoacuteƟAacute77)$ 0OumlϱϛũРϱ6Фƞˏ)$ тʣ=10ЬEacuteˇŚ8szligȳĭǦ9+1ϱϛѵǑȓũ8szligȳĭǦ9-2 ((OumlѤacircǑȓ610ŻЬˇфЂamp0ˆŝETHũ1+4UgraveʙўɜoacuteƟˮTHORN610OumlϛʜzЂϬαϛ=ϚϡϞĸФŬucircўɜƉńVȂ-0-0 -$-ltľѽŚOumlρȡϾOumlnot˰610ȅѳɫč=sϴϾǰɪyumlAringλЃOumlǙacircŎȓλ6
Richard Johnston ndash General Manager naked Home Village
Hailing from the United Kingdom but with most of his working
life in resorts throughout Africa Richard brings with him over
20 years experience in General Management and Director level
roles in world class resorts including Azura Retreats Cape Grace
hotel and the Saxon Hotel Richard plays a key role in the set
up of systems training and operating standards His years
of experience and mentoring leadership style make Richard a
natural inspiration for our young hotel management team
Richard Johnston - naked 家园村总经理
RichardȅѳϯŘ=IgraveAringucircOumloacuteƟAacuteľѽiumlФмĸčљ=ϴϾŚɱOumlѴūŎȓũǁƐoacuteƟAacuteVȂAzura
Retreats Cape Grace hotel and the Saxon HotelltijʒŎȓǑϏ6RichardФƭȜ΄5ʅρũРαnѬĈɘʜѯŋƨѽϸ6ĖĥOumlǑϏũȭNtildeĘķ˼OtildeoslashͰɒɱʬOumlǙacircŎȓdivideϾѯѳʿOumlƊȘ6
45
Teun Hanegraaf ndash Sales Director naked Retreats
Teun obtained a Bachelors in Business Studies and Masters
in Strategic Management with a focus on Chinese Business
Culture Teun increased our corporate sales business by 350
in his first year with us bringing international companies
ranging from international conglomerates Unilever and Coca
Cola to more local institutions such as The Shanghai American
School and leading Chinese companies such as Bank of China
韩天宁销售总监
ȅѳŧȈɥEcirc=şɵϴϾ˙ϛλλλ5ЯɁŎȓѥѣЂѓŘ˙ϛŸlt6ȅƍOumlszligϞɱşɵƮŁOumlΝϛijȥ13=sŁAEligȅȥx˟ŘƙβOumlAringŁǸŲ=жʙѓϾŘƙAringʝϛȠūȚŴũǵǺǵȎ=ϚϾ˛ŝɐŘλΠUgraveIcircTHORNƉńũѓŘϫαUgraveѓŘȴʝϛ6
Oliver Yuen ndash nature Reserve amp Recreation Manager
naked Stables Private will be the first private reserve in China
with a wealth of new flora and fauna introduced to the project
from Sydney University Australia and as a fully qualified Ranger
working in many of the worldrsquos best wildlife parks Oliver takes a
special role in ensuring the environment of naked Retreats and
naked Stables Private Reserve will be full of life and a natural
self supporting eco system Oliverrsquos passion for both people and
nature make him the perfect person to teach our guests about
what we do and make their stay not only a relaxing one but
also a fun fulfilling educational one as well Oliver previously
worked in wildlife parks and resorts such as Azura Retreats in
Mozambique Mobala Private Game Reserve in South Africa and
Sydney Aquarium in Australia
袁鹏威 - 活动经理和度假村 生物学家
naked StablesƮѓŘszligϞĸϭljΪOumlцʾũiacuteʾOumlˆoacuteƟʵ6OliverѽϞɜGAringȚφͿɯAringλūķOuml˪λƝiacuteλƝ=ϡƎФǁĹTHORNOumlϙ˪iacuteВľѽOumlľѽе=Ф˼naked Retreats ũnaked StablesϾѯĖĥ˪ѱЕ5ʿѳĺOuml˪΄Oumlźǔľѽ˛QύѯіϘƶ˔6АʊoslashˆȏũѳʿOumlƊʮ˼ѻūOumlˆȅĵͰɒOumlǸˆͰɒѼOuml˷ɋ=sʨ˂ɒФжȕOuml˶ŒxLjLjČ=˶Ϛ˂ɒOumlǝѢǑșlOtildeϾǭΫcurren˹ũϾƷЋϤϦ6АʊтʣФɫčũGAringȚφͿɯѹŏiquestϙ˪iacuteВũWŰʵOumlľѽVȂMozambique OumlAzura Retreats Mobala Private Game Reservelt6
46
Philip C Davis Company Director naked Retreats
Phil joined the Board of Directors for naked Retreats hotel
management company in 2011 His previous board experience
includes Tian Rui Hotel Corporation holder of the master license
for Super 8 economy hotels in China and Hong Kong from 2006
to 2008 He also was a founding shareholder of Tian Rui and
served as its President and Managing Director from 2006 to
2008 He was a board member of Tian Xian Cheng a bai jiu
concern which is a joint venture between Pernod Ricard and a
2010
Phil was previously Chairman of the Budweiser (Wuhan)
International Brewing Company and Managing Director of the
AnheuserBusch business in China and Hong Kong from the
beginning of 1996 through 2002 From 2003 to 2005 he
headed the AnheuserBusch liaison office with Tsingtao Brewing
Company
Phil holds a PhD in history from Washington University and
started his career as a market researcher at a major advertising
agency in the US before moving to AnheuserBusch and
heading its consumer planning and new product development
functions in the 1980s
Philip CDavis naked 度假村公司董事长
PhilЂɱƞˏȥnakedoacuteƟʵǙacircŎȓŁOumligraveƁ6ϡĖĥOumlǑϏVȂФːǙacircƍˇф5ϡƎЂɱэɱФѓŘũѓŘΒIJEacuteˇSuper ǑƖǙacirc ʼnˆ6˶=ϚːǙacircƍOumlmiddot˽ʼnecirc=ФɱэɱʖƣEacuteˇƍOumlѵ|ũigrave6ɱэɱʖƣ=ϞƝІWȎȞƞũJǙ˪ȴʝϛƬɫūѱOumlʝϛ77ΐOumligraveƁГ6
iquestɱэɱ=Phil͵šBudweiserŘƙɳǙŁOumligraveƎѓŘũѓŘΒIJCŝyŁOumligrave6iquestɱэ13ɱ=CŝyũʫETHʌǙŁOumlȠɆdegOumlĤЩˆ6PhilϴϾŴ˭uacuteAringλOumlș˻дλvλ=ФǁɱCcedilȅOgraveCŝy5ĤЩΞĒŔŷũΪʑǭāĿɭтʣ=OumlϛʜzЂɐŘOumlϞƝœĵCcedilȓŁ=Eacuteˇaeligω6
47
OUR INTERNATIONAL TEAM
International team
Chief master planners amp architects
the urban landscape of modern China with Xintiandi in
Shanghai a commercial cultural and entertainment district
Since then the studio has worked on projects in very diverse
categories both small and large scale projects include mixed
use projects like the ldquoTiandirdquo in Hangzhou Chongqing Wuhan
and Foshan luxury villa and high rise residential complexes in
Shanghai and Vietnam as well as various boutique hotels and
Chalet Architects
A00 Architecture is most well known for their research
inenvironmental sustainability and its application to their
work in Architecture Interiors and Furniture Their portfolio
includes feature restaurants luxury spas retail stores design
conversion of dozens of historic Shanghai homes into highly
personalized residences
Interior Designers AIM (Architecture amp Design) brings expertise
in the combination of world architectural styles and design
influences to the interior designs at naked Stables Private
Reserve With the Shanghai office led by the two founding
on comfort warmth and a unique blend between African and
Asian design sensibilities
Landscape Architect
Design Land Collaborative (DLC) is a professional consulting firm
comprised of landscape architects and planners with an office in
Shanghai and the United States Projects have a strong emphasis
on cultural resources historic preservation and ecological
design involving both the public and private sectors
ͰɒOumlāЮdivide
ɴǵϡΑάOumlёȣ
ŘƙŸdivide
首席规划师和建筑师
benwood Studio Shanghai OumlсɜΙɧтϞѠĨШ˛ŝΪTHORNľ=˼ʙƍ˙ϛ5Ÿ5ЄȎϞOumlʵЉ6тŮ=ЁƻȥĹȏŔɟAringΟOumlΙɧ=VȂţјOumlͻůTHORN=іʱ5͵šƎę˗OumlŤŴpϡƎФ˛ŝũЛɫOumlijѢЭʵ=ȮŻϾФѓŘƎˉ_OumlĹȏǐʑǙacircƎoacuteƟ6
小圆房建筑
AOO Architecture ФźǔWŰƎǵ θāЮĈɘϾѯѭЛOumlƭ=s˘ƮʙƭϰϸЂɬƝѩ6ɒƻŚOumlΙɧVȂ˔5ŤŴȤѓΫ5ȫ˙acirc5ˤƗίǙacirc˛ŝυНǙacirc lt5ˆoacuteƟϡƎϞ΄ȧOuml˛ŝș˻ѢЭOumlCcedilŸƎˆŸĨШ6
ɬ ˤƗ˰AIMƭѡˤƗltѥѣЂǁƭѡĘķũˤƗOumlɐƿū=ϭNtildenaked StablesOumlɬˤƗ6ФȅѳŧȈũaȚ˶OumlūѽmiddotTˆȭNtildeOuml˛ŝTdegOumlUѠ΅=ˤƗѣі5ũφčˤƗȓɲOumlntildeˊū6
景观设计
Design Land Collaborative (DLC) ϞƝiquestǒōˤƗІŔŷOumlѥϛѰξŁ=Ф˛ŝІɐŘǩˤϾēрƉń6ʙΙɧ˘ЂŋѣŸș˻ĻЕ=ƿūźW˪ǴƔ=ѥѣЂŁŃƎϾTHORNOumlŔŷ6
48
Engineering amp Project Management team
Scott Wilson Group PLC is a globalintegrated design and
engineering consultancy for the built and natural environments
Scott Wilson is responsible for the project management the
electrical and mechanical engineering for the project
Environmental Consultants
Environmental Resources Management (ERM) a leading global
provider of environmental health and safety risk and social
consulting services ERM deliver innovative solutions for business
and government clients helping them understand and manage
their impacts on the world around them ERM have 137 offices
in 39 countries and employ approximately 3300 staff
Sustainability Consultants
Bisagni Environmental Enterprises (BEE) works with the
engineering and design teams to ensure the environmental
goals set out at the inception of the project are achieved
LEED Consultants
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
Local Design Institute
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
General Contractor
and have been responsible for some of Chinarsquos most iconic
properties such as the World Financial Centre in Shanghai
工程及项目管理团队
Scott Wilson Group PLCϞƝʺʳŔɟOumlźWˤƗƎľѰξŁ6Scott WilsonĤЩΙɧOumlaacuteʠƎƉΤľ6
环境咨询
Environmental Resources Management (ERM)ϞƝʺʳαϛȭѰξŁ=ŀźǔWŰ5ƫǰCʺƎŁŃˣƁĘΌUgraveѰξĞ6ERM˙ϛƎоġɑǸŲŀĨĶβOumlǀǧĈF=UѠɒȥǀsŎȓʙǑϱoslashˣƁźǔAEligȅOumlϳΗ6ERMФʺʳϾ137ĸēрƉń=myĸŘƝ=ϴϾAringК3300ɜГľ6
可持续发展咨询
Bisagni Environmental Enterprises (BEE)ІľˤƗdivideΑűūѽ=ϡʽWФΙɧǭ˽ƼotildeˤȜOumlźǔWŰǵ θāЮɧnOumlȚ˹6
绿色建筑认证咨询
Shanghai Pacific Energy Center (SPEC)ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlŁтϞ6
本地设计公司
Shanghai Baoye Construction Corp Ltd ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlαϛȭŁтϞ6
总承包商
ϞƝŘƝƐľVŁ=ϠƻȥηucircѓŘnьβΙɧ=țˍ˛ŝźʳDŽˊѓΫ6
49
naked COVERAGE
wwwcnngocom
ldquo25 killer things to do this summerrdquo
26 April 2010
Time Magazine
ldquoRun to the Moganshan Hillrdquo
新浪博客
ldquo避世的可能rdquo
31 December 2009
wwwenglisheastdaycom
ldquoThe first batch of ldquoChina Treasured Towns ldquo released
December 2009
Shanghai Urbanatomy
ldquoGet naked this time with horsesrdquo
Shanghai Daily
ldquoGreen MaGIC Casts design spellrdquo
14 October 2009
新浪商品
ldquo中国最佳设计酒店大赏rdquo
September 2009
wwwchannelnewsasiacom
ldquoChinarsquos green resort allows travellers to vacation on good consciencerdquo
2 September 2009
wwwbijianlinblshecom
ldquo莫干隐居rdquo
25 Aug 2009
wwwassociatecontentcom
ldquoThe Exquisite Moganshan Mountains of Chinardquo
Ɏ
Wikitravel
ldquoMoganshanrdquo
德清新闻网
ldquo承包国营林场建造生态ldquo逸站rdquo
wwwsinoeventcom
ldquo亚洲旅游地产及景点峰会成功举行rdquo
wwwchinatravelbrandingcom
ldquoPursuing Green for Greenrdquo
wwwbrandrepublicasia
ldquoMaking moves towards ecofriendly eventsrdquo
7 May 2009
wwwhandsonshanghaiorg
ldquoHands On Asia Conference Summeryrdquo
May 2009
wwwmyvacationcn
ldquo莫干山居rdquo
3 April 2009
wwwshanghaidailycom
ldquoThe naked truth Time to clean up Moganshan litterrdquo
4 March 2009
wwwgreennovateorg
ldquoMoganshan Project Kick Offrdquo
13 February 2009
Travesias
ldquonaked retreatsrdquo
Feb 2009
合肥在线
ldquo大山里的裸家族rdquo
20 October 2008
wwwentrepreneurcom
ldquoThe arrival of the Olympics showcases Chinarsquos burgeoning entrepreneurial spirit ldquo
7 August 2008
50
Shanghaiist
ldquoWeekend escape to Moganshan 莫干山rdquo
9 April 2008
私家地理
ldquo艳阳下的荫凉rdquo
30 May 2008
City Weekend
ldquoGet naked in Moganshanrdquo
25 January 2008
wwwbundpiccom
ldquo在这绿中撒点野rdquo
wwwhuzhougovcn
ldquo相中德清筏头的青山绿水南非客商莫干山下建生态逸站rdquo
wwwurbanatomycom
ldquo24 Hours in Moganshanrdquo
wwwhkheadlinecom
ldquo杭州莫干山竹林深处人家rdquo
15 May 2009
wwwnewsweekcom
ldquoBack from abroadrdquo
May 2009
Chinatravelnet
ldquoMoganshan A Heavenly Hideaway of Bamboo Forests amp Tea Plantationsrdquo
April 2009
wwwmzztmcagovcn
ldquo2009年踏青乐游路线推荐大公布rdquo
16 March 2009
第三媒体
ldquo规划一条畅快随性的踏青之旅rdquo
28 October 2009
wwwdqnewszjolcomcn
ldquo三九坞 ldquo裸家族rdquo钟爱的世外桃源rdquo
28 October 2008
ldquo自驾行天下rdquo之中国莫干山rdquo
Sep 2008
ldquoShiffting Gearsrdquo
Sep 2008
April 2008
Chewed up amp Spit Out
ldquoGet nakedrdquo
19 February 2008
ldquoBest Weekend Getaway Hotels Shanghairdquo
富世
Ecoefficient hotel低碳下榻
April 2011
Spa China Guy 男士派
Experiencing The Unique
2010
Cosmo 时尚
跨洋建屋隐居不隐世
April 2010
Global Times
The Mountain of legends
Global City Geography 城市地理
莫干山 naked Retreats 都市人一ldquo裸rdquo到底的山居生活
Dec 2009
China Daily
Rural Retreat
20 March 2011
China Daily
4th March 2011
Modern Weekly周末画报
圣诞低碳游
Dec 2010
Elite Traveler 携程自由行
旅尚
Esquire
Hidden Best Restaurants
Feb 2011
51
52
53
4
5
FAST FACTS
Resort Development
The resort will include the following facilities
and halls
picking horse riding archery and many more thrilling activities
poultry
within the resort property
different ducks geese and swans
ȉ
度假村的发展
oacuteƟAacuteƮϴϾ΅ȧˤ˲
icircccedilpŃƣĉlt
icircДΰΟͳϞϞicirclt
ϸЂϕƝɇOumlɇǚ
ĸϽ϶iexclĸФeumlˉ϶iexcllt
ƝxĘOuml
ʒɔOumlƁϨǹƣ=VȂĸxOumlĉƣũȖ
ƫǰѓΫVȂĸSPAŏũƣђȤlt
thornˉѓΫ
ƂiacuteѓΫVȂ˗THORN5zȾα5cedilaring55ʛɇ5ˢƩϡƎηucircʙfrac12ƊǏΌOumlƂiacuteΙɧlt
oacuteƟAacuteŀϾũƝʪOumlˆϾƉɸ
ѕxѕȏOumlϙ˪ȻŀfŰOumlˆWŰʵ
6
Tree Top Villas
The Villas on offer are a first for China They are elevated above
the ground and protrude from the tops of 20 meters high pine
trees seemingly floating on the tops and therefore their name ndash
the Treetop Villas Built from Steel and Wood these Villarsquos are
to challenge the paradigm that luxury can be environmentally
friendly
Resort Services Offered to all Tree-top Villa Owners
树顶别墅
ccedilpФѓŘŻfrac34ordf6^ȑTHORNɘ=sʨФɔijOumlAgraveѓOtildeķɛ=ǯʜȅǜΚğФccedilт˛=ccedilpOumlɜϻfrac14yacuteȅ6ϸĮũɦƭШ=жΡpыФЯșȅOumlĆț77ˡcentϚɭˍfrac14THORNІѳʿźǔũΣŃdeg6
5ϡƎOumlp
ѵŃϾƣp
CcedilĘķnotĉ
DɠЌį
˞DZ
ɬ5
γͽ
ɏĸĉƣiumlϾˡŴOumlˆЌ
ǠAringOumlϒdegФ˕ȩccedilʈт˛
ͶέƐOumlaacuteʡˤ]
OcircŘɼŁOumlacuteŲȀơ
ɐŘSafelok ˢʐ˺pɑ
AEligϾΆˉŒΐƱĿɭOumlUacuteĝˢtȟ
oacuteƟAacuteϛŎȓ
oacuteƟAacuteĤЩϾOumlŰ
ǠAringOumlŃΘʵЉɤŁʯlt
提供给所有树顶别墅业主的度假村服务
oslashɴOumlpljαѴūOumlαоŎȓ
pɬOumlŰ
ˆŎƝĞ
αȔĞ
ƝоĞ
ϾŁϸʵOumlŰ
ϾOumlǒōɐŸ
ŞbrvbarĊђ
űȠƻˏ
έaacuteĞ
ȃƇƍ
ŀ΄
ϾŁϸʵOumlWΌ
Ο˶CW
˪ɝũΞĊCʺ΄
oacuteƟAacuteɬOumlƳР
7
Position
property
Financial Benefits
boutique development including only thirty tree top villas
should appreciate in value over time
the naked Stables Private Reserve and naked brand name
properties holiday homes and quality branded residences
increases
part of the resort room inventory
位置
Ђɢī˗˗ȸ
ЗȑιΜ=pϙɬɍϾƆй
ѳʿ˕ȩ
pdegФŝIɔϡ˛
ĸǢȑp13ēєȺOumlijyumlěʳ
ϮcOumlˆ˗ň
财务收益
LjϾƣǐʑ˪˝p=ɴOumlntildeϞʹĀOuml6
ϴϾũTHORNʞ=ˉŮɴϾegravesЫчOumlϛ6
ɴOumlƠчƮІ҉аoacuteƟAacuteŁϡƎʑʁȠϱyacuteЫч
ɴOumlƮϩoacuteƟAacuteϛ˩5oacuteƟͳ5ʑʁѢЭyacuteЫч
ϛѝɏɱƮƁϩoacuteƟAacuteɱoacuteʃagraveyacuteΘϾ θOumlˏ6
8
LOCATION
MAP of Shanghai to naked
County on the foothills of Moganshan Scenic Mountain
By Car
With the opening of the new Shenjiahu highway in 2010 the
traveling time to Moganshan is 2 hours drive from downtown
Puxi in Shanghai and also 2 hours from Pu Dong airport
By Train
With the opening of the new high speed trains across China
guest can now get to naked Stables in under 2 hours traveling
on the train from Shanghai Hongqiao Hub to Hangzhou and
onto Deqing Total train time is less then 1 hour
SITE MAP
地址地图
THORNȓя
从上海到naked的地图
pѾɅЂɢī˗Ęǒʵ˗ȸdegOumlOcircʭΎǔɬɤOumlˆѳʿWŰʵ
驾车
ѯɱ˥ƛůijOuml=iquest˛ŝʕͻ˙ϛʵƆʕecircƉOgraveɢī˗ǩъεΟ˶6
乘火车
ѯősup2ѓŘOumlijOumlˏРϱ=ȾǸiquest˛ŝŭʦǸРѓΫOgraveţјϡƎOcircʭΎOuml˶ƣʒǩ˟ЂΟ˶6ФƄ˛Oumlѵ˶ƣ˟ЂΟ˶6
9
10
THE RESORT
The experience
We believe that true luxury in the modern world is not
necessarily about designer labels and huge international brand
names but about privacy space spending quality time with
loved ones and rejuvenating your senses with nature All of
these elements have been brought together seamlessly at naked
Stables Private Reserve
After a refreshing welcome in our vibrant clubhouse your butler
will whisk you to your villa by electric golf buggy Enjoy sunset
cocktails on the deck and luxuriate in the sweeping views of the
bamboo forest whilst your butler unpacks your bags and dinner
playing the whole family congregates at the dining table and
dinner is served After dinner soak away the stress of city life in
your private jacuzzi on the deck as the stars wink overhead
Saturday morning starts with a hearty home cooked breakfast
and the thrill of a day filled with experiences in the mountains
Explore the local hills and forests on mountain bike Rejuvenate
and refresh in the sanctuary of the naked Leaf Wellness Centre
After a swim in the pool lounge in your villa hammock with
family and friends sharing precious moments
Kids will love the daycare centre with outdoor play area kids
pool art jamming music and laughter
Get your Sunday off to a great start with a family horseback
reintroduced to the hills Stretching and yoga are on offer in our
hilltop pavilions as well as tai chi kung fu and meditation After
fine tuning your archery skills finish off the day with a spot of
fishing in the nearby lake
If you choose to venture out of your villa for lunch enjoy
creative and delicious comfort food at either the pool cafeacute
or clubhouse Gourmet pizzas organic salads and artisanal
sandwiches will tempt you at the poolside Innovative Afro
Asian bistrostyle dishes are on offer in the clubhouse
oacuteƟAacute
经验
ͰɒΑάCcedilǁOumlинˡcentsxϞegraveϡijƐʑʁnьƆўɜOumlŘƙʑʁ=ʼϰħϴϾˆOumlǹƣ=ІΫBOumlˆŃoacuteɐťOuml˶Œ=sʨФѳʿźǔȕŽāʫsup1ƂȞ6ϾOumlжΡЏiumlƮФnaked Stables6
OgraveAumlƁŮɴƁOtildeOgraveͰɒĞdivideOuml˅ʮƻEgrave=ɴOuml˦ŎƝƁǭѯaacuteiacuteТɴOgraveɴOumlˆp6ˉɅ˶ēФϒΘϞZƋǙ=njФɊόOumlќŝтѓ6Іfrac14˶=ɴOuml˦ŎƝƁUɴΥ΅αȔѬ]=ĺɴAEligȅϞѕФƝOumlĭ6RѯɴBOumlϪȎ=ʺƝˆѾФѮiΘϸ6ćŮ=RѯɊĄέ=ФϒOumlˆDɠЌįȕżǀɴ˪ƂOumlτȞ6
їȳOumlЧ˽ЂϞuacuteĖ˭OumlƝЧ=ϞOumlǏΌfrac12ƊƂiacuteƮ˗ѓтȾ6ʛѯ˗THORNāǥIcircTHORN˗plusmnũ˕ȩOumlɕɖ6Фϕ˪Ɓŏѓaeligȓ˂ɴlOtildeĽƞcurrenɊƂȞ=ФϽ϶iexclРiacuteϞăтŮ=ȊϑϑOumlФpOumlaumlpara˛ļƝˆũʉϿŃoacuteɐť˶Œ6
ŜѲɒϚƮƁB˛thornѓΫ=ФжȕoacuteŚǽȎOuml˶Œ=ϩжȕϾƂiacuteTHORN5thornϽ϶iexcl=ƏήűiacuteŶ5ϪȎ6
˂ɴOumlїˉiquestІƝˆOumlʛɇϽȨǭ˽6ɴƮϾƉƁϞograveͰɒіΪϭˏ˗ѓOumlIcircTHORNȻѕ6Ђ˗ccedilOumlŏȕϾҋҀ5ƌ5ĿěUgraveƂiacute6ˢƩȡтŮ=ȅĦNjůicedilaringƿжϞтȾ6
ˍřɴκЪxФpȕͷ=϶iexclǬĎƆеǣȎiumlƮɴΘϸntildeɐOumlxĀκЪ6϶iexcliǬĎȕOumlɐ˸Ɲʍˑ5ϾƉ˔ȄϡƎľ˓ɛђiumlƮЀ˼ɰʸϞǗǕ6ǣȎȕŀϰΪʚOumlφčĘOumlґ6
11
In the evening join the visiting winemaker from South Africa for
a private tasting in our wine cellar followed by an outstanding
dinner featuring a myriad of organic and seasonal produce
sourced directly from the farm All dishes in the restaurant are
designed to be shared and enjoyed together
The warm summer months are filled with afternoon bbqs
evening musical performances in the openair theater and sun
dappled memories at the pool
Winter is crisp and perfectly peaceful as snow dusts the bamboo
forests Log fires crackle in the bar and winter cocktails warm
from within
Memories are created and moments are shared a naked Stables
Private Reserve
˛=ϞʜKċȅѳɫčOumlɳǙ˰=ФͰɒOumlǙѨȕʑɐǙ=ŻϾхƻȅѳɸOumlϾƉOumlΪΈ˸OumlĖ˭6ϞʜȅΘҗҖĺɴAEligȅOumlНH6
҈ϤOumlΆƕ=жȕɊͷŮ˞DZ=ȹǤOumlϝϪȎύordfϡƎ϶iexclȕϒŒLwOumlɐťſϥ6
жȕOumleumlƕʒǓΕũ=JμĢĩѯќŝ6ǙHȕ=ɦФƄѓˀ˞āordfʋɿ˩=ϞZeumlƕƋǙɭ˂ɴɻũηucirc6
ȅnaked StablesjуſϥΘɐť˶ŒH6
12
13
14
GREEN DESIGN amp CONSTRUCTION
LEED Green strategies
All about LEED
Developed by the US Green Building Council (USGBC) LEED
(Leadership in Environmental Energy Design) provides a concise
framework for measuring green building design construction
operations and maintenance LEED Platinum rating is the
USGBCrsquos highest rating with strict criteria encompassing energy
savings water efficiency CO2 emissions reduction improved
indoor environmental quality and stewardship of resources and
sensitivity to their impacts A LEED Platinum qualified building
should use at least 30 to 40 less water and electricity than a
normal building At naked some of the things that have been
done in aiming to achieve this award are
recycling
flushing and irrigation
water
waterless urinals
buildings
consumption
ɀ˔ˤƗІƭˤ
绿色建筑认证
关于LEED
ϻɐŘɀ˔ƭѡƁāʜ=LEEDɀ˔ƭѡˈпltȣɀ˔ƭѡˤƗ5ƿń5РѽϡƎŰŀƥƾOumlȀơ6LEEDɐŘɀ˔ƭѡƁ˄ƽɭ5ѱЕȚϸȿ5ƱUacuteĀϓŸʀČ5˫ɬźǔёȣ5ѱЕŎȓƎoslashʙϳΗOumlɚĭoacuteψķnѬOumlѻijưΙ6ϞmicroϴϾLEEDˈпOumlƭѡϰħaʔƭѡ˟˼ϸOumlaacute6Ф =ͰɒϚѼȥŬucircľѽȅлʷOtildeOgraveжĸưΙ
ƭѡƽˬȥ13OumlɭЕ˼ϸ
ƭѡƽˬȥOumlϸȣ
iquestͳccedilũɇȺƍȅOumlЅϸЂҔͲOumlνźȚϸ
ϾҔͲũđiuml^ſϸЂyenũŐĪ
LJA˗ňȱOuml˳THORNǖŸȥƂ
˼ϸUacuteȱȣOumlЌŊegraveѩяϡƎɶ˾umlɇɗyen
Οkiexcl
ϸЂЎ˅Oumlϒɭ˅ƞ˅ʠ
ϸЂƞ˅ũȐʼƭѡOumlƽɭЕкʢ`
pѩϾ˅ſѩяȅƱUacuteɭЕΞŦ
15
use Incentives given to reduce energy consumption
a factory 20 minutes away from site
window frames bricks and roof tiles
Council)
material
property
recharging stations
within a radius of 800km
CѩФϾp˛OumlɭȣƗϸȅƢethǸˆOumlɭЕ˼ϸʮ
ȁ6ŻɭЕΞŦOumlƦ˟ŀuumlOumlưȘ6
ϸ˼ϸќΧdzȝOumlŗȷƞ˅ŀɻ6ќΧdzȝȅѳǢȑͰɒ
ēєȺЗOumlϞƝľ
ϾOumlʥũacuteŲiumlijoacuteǨЖ
˼ϸɘŒŵOumlUacuteĝˢtȟ
˼ϸUacuteʀČOumlȦ
˼ϸſȚϸOumlǛɦёͳccedilơ5џѲ5џƈ5acuteȀ5ѦǼũ
ͳccedilʎ
Ś13OumlɦϻFSC˕ȩŎȓГƁltʹ
˼ϸǵУ˪OumlŸќѐTHORNO
pɬʺ˼ϸLEDtimesũΟίOumlϲŒtimes
oslashϾƭѡѻAringoacuteOumlljαѳʿŒũĘ
ѝTHORNъПηijyumlěljˏ=ijyumlěϻϒɭŀaacutesɭФ
ѤTHORNcurrenaacute
OumlƭѡȦiumlȅѳĈДŁȕɬOumlʵЉ
Ś13OumlƭѡđȦ^ſȚϸ
ϾoacuteƟAacuteOumlȃƇiuml^νźȚϸ
notĉũȃƇ^ϸѽĐȦ
oacuteƟAacuteɬϴϾϾƉųВ
іΪϭˏϙ˪iacuteIcircTHORNȻѕlt
WŰѳʿiacuteцʾ
16
17
THE DESIGN IDEA
Tree Top Villas
树顶别墅
To touch the sky at night and look down on the forest in the morning is what owners of the tree top villas will experience High
above the forest canopy 30 luxurious homes are perched in the tree tops Spacious wooden constructions with large sundecks spill
into the panoramic views of the mountains
macrɞҌҍOumlϝǹ=ϔѪȗOumlҐ=жǜϴϾccedilpOumlˆɒntildeΘOumlҕȞǒ˔6icircŤŴѢЭʗͽФ˕ȩŌт˛=pǡϞķ6аФǾOumlɦѐΟͳѓ=œOumlɢī˗ʺǒǍόYacute6
Each villa is built on stilts to minimize its physical footprint and maximize the views for its discerning owners The prefabricated villas
are made by innovative construction technology known as structural insulated panels (SIPs) With high insulation value and zero
construction waste these lofty eco dwellings are like no others offering you an energy efficient home that is beautiful and at one
with nature
ccedilpOumlƭѡaumlƵȵƿń=iquestyacuteƦ˟oslashБ˽˪źǔOumlϳΗ=sѻAringΏoacuteOumlЮϹɐOumlǒ˔6жΡЎѐOumlpϸѻΪǴƔOumlƿńWOѐШOuml6ccedilpOumlˤƗтѽ=ʹđȦͲˁssectѳʿ=ŀϞĸЁϾʑЁʩNjѳʿOuml˪ѢЭ6
The villas are intended for life Overlooking the mountains and forest below each home has a very large outside deck
complemented on the inside by an open plan kitchen with all the latest amenities dining room living area and opium den for
relaxation and entertainment Large sliding doors and full wall windows welcome natural light while sophisticated air conditioning
systems ensure your comfort Double layered glass keeps the view in perfect focus hushing all sounds to perfect stillness Wooden
floors soft lighting and high ceilings add a sense of warmth and space
ccedilpѥ˪Ƃyacuteƭ6Ġғ΅ɘOumlʾ˗ũ˕ȩ=ɏicircƭѡǩˤϾǾAringOumlϒ=ʆϡCcedilOumlмǭČ˾notĉ55˪ƂʵũČЄȎ6ǾAringOumlȄɑũмɘɅTHORNAringacuteǵɩѳʿˉŒ=˶ljOumlǹaelig΄ǵʽWɴOumloacute6tȟǵȯɴФѻƜƶoacuteΩ˚ɐǒOuml˶xƁOgraveĹѕ˩ϪOumlī˃=ntildedegЂϞʎǓтѓ6ʿOumlɦTHORNO5ˌũOumltimesŒũǹOumlųϣЫȥɻũǹƣĭ6
ˤƗȓɲ
18
Tree top villas
Roofs thatched
19
20
FLOOR PLANS
Treetop villa 2 bedroom villa ccedilpȢͱĉ
ʒɘ
Interior area 室内面积 13768sqm
Exterior area 室外面积 50sqm
Total usable area 实际使用面积 18768sqm
21
Level 1 一层
Interior area 室内面积 7088sqm
Exterior area 室外面积 102sqm
Level 2 二层
Interior area 室内面积 668sqm
Exterior area 室外面积 398sqm
22
Treetop villa 3 bedroom villa ccedilp˓ͱĉ
Interior area 室内面积 20214sqm
Exterior area 室外面积 664sqm
Total usable area 实际使用面积 26854sqm
23
Level 1 一层
Interior area 室内面积 10334sqm
Exterior area 室外面积 118sqm
Level 2 二层
Interior area 室内面积 988sqm
Exterior area 室外面积 546sqm
24
Treetop villa 4 bedroom villa ccedilpͱĉ
Interior area 室内面积 2667sqm
Exterior area 室外面积 863sqm
Total usable area 实际使用面积 353sqm
25
Level 1 一层
Interior area 室内面积 136sqm
Exterior area 室外面积 168sqm
Level 2 二层
Interior area 室内面积 1307sqm
Exterior area 室外面积 695sqm
26
FITTINGS amp FINISHES SCHEDULE
EXTERIOR AND INTERIOR FINISHES
External walls
Structure is built from steel and SIP (Structural Insulated Panels) External wall is cladded with painted fiber cement board
Internal walls
emulsion paint
Ceiling
Ceiling is finished with emulsion paint
Flooring
Bedroom is finished with heavy strand bamboo flooring
Balcony
Balcony floor is finished with Wood Plastic Composite decking (M wood) Railing and trellis made with Liu An wood Balustrade is fitted with metal and Liu An wood
Window
bedrooms are fitted with double glazed LowE glass and Roto hardware
Kitchen amp powder room
Floor is finished with natural tile Kitchen cabinets and sink are provided Kitchen counter top is fitted with natural stone
Bathroom
Wall and floor are finished with natural stone
Doors
Entrance door is made of solid core timber fitted with Saflok RFID locks Bedroom doors are fitted with hollow core timber fitted with Saflok RFID security locks
ƭѡȦƎˤ]ɛ
室内外材料
oacuteƟͳʥ
oacuteƟͳƿńˤƗĮƿńƎƿńWOSIPlt6ʥϸΉɮOũʘ6
ɬʥ
ǸćƎͱтɬʥǩϸĔƎˎƲʘ6
ų
ųɘˎƲʘ6
THORN
ǸćģūɦTHORNO6ͱіќTHORNO
ȹ
ȹϸɦOʓʟ6ʈȲҎɦѐШOuml6ȇĬϸDŽрƎȲҎɦĜ6
acuteŲ
Ǹć5ͱOumlacuteŲϸȽɦѐacuteȀʆ-3ѓǹtȟƎ-0-ͶDŽʆƪ6
notĉ
THORNϡƎɘϡʿTHORNѦʓʟ=notĉŀlaquoŖϡƎʇ6notĉɘʿ˵6
Ќ
Ќʥ˦ƎTHORNϡʿ˵ʓʟ6
ɑ
ˏǺAringɑϸ˹Ψɦɑʆ˛-)ljordfɑNJ΄6ͱɑϸǹΨɦɑʆ˛SaflokljordfɑNJ΄6
27
MECHANICAL AND ELECTRICAL INSTALLATIONS
Heating and Cooling
AIRWELL centralized water source heat pump is provided Fresh air intake with heat recovery system is installed
Electrical provisions
are provided
Electricity
Concealed conduits are provided Threephase electricity supply with miniature circuit breaker distribution board is provided
TV telephone and internet connection
Satellite TV with all major international channels
is provided in all the villas Telephone outlets and wireless internet connection is provided
Hot water supply
Huang Ming solar hot water heater and Rinnai gas water heaters are installed for the villa
Water supply and pipes
Concealed copper pipes are used for both hot water and PPR pipes are used for cold water
The resort will be patrolled 24 hours a day CCTV system is in operation throughout the resort 24 hours a day All the villa front doors and bedroom doors are fitted with Saflok RFID security lock system
APPLIANCES TO BE PROVIDED OR INSTALLED IN EACH DOMESTIC
UNIT
机电设施配套
ŀɻũѐȐ
ɽyumlƍѓ˾Е˅`΄6ΪĘ˅ſ΄6
Ɲaacute
ʆEΐNtildeŎOumlǭŋϡƎѿ6
aacuteȞŀϰ
ѩϾϮ˾ΐȺ=ʆϾίoumlȺʠ=ʆaacuteΓOuml˓ΑaacuteЕŀϰ6
aacuteƎςˤ]
έaacute=ʹΐaacuteŹũʹΐȺ6
˅ˤ]
žɛϒɭ˅ʠƎȩɬɌʡ˅ʠ
Ŏ
˅ŀϰŎǩϸϮc˾ĮŎ=ȐŀϰŎŎ6
WCˤ]
oacuteƟAacuteˤϾϾΟ˶ѽOumlgȺaacute΄ϡƎΟ˶OumlπɄ6ˏǺAringɑƎͱϸSaflokljordfɑNJ΄
标准住宅单位附送以下设备
Stove BAUMATICExaust fan BAUMATICOven BAUMATICMicrowave BAUMATICFridge BAUMATICBARMini fridge (2 3 bedroom) BAIXUEWine fridge (4 bedroom) BAUMATICBEDROOMMini fridge BAIXUEBath KOHLERTERRACEBarbeque grill
TelevisionDVDBATHROOMShower KOHLERBasin KOHLER
notĉ aacuteraquoȷ ʄɇUcircǷnotĉϼχƉ ʄɇUcircǷnotĉaacuteDZΓ ʄɇUcircǷuȷ ʄɇUcircǷɬяrΓ ʄɇUcircǷHΟrΓ=ĉlt JμǙŖĉlt ʄɇUcircǷͱΟrΓ JμЌį Ǵȍȹ˞DZΓҒĉaacute ɯDVD ɯЌȪЌʠ Ǵȍʇ Ǵȍ
28
NOTE
1 The Developer reserves the right to substitute other materials
or appliances of comparable quality and standard for the
intended items as listed in above fittings and finished schedule
2 The fittings and finished as listed above shall be subject to
the terms of formal Agreement for Sale and Purchase Those
provisions may have slight variation in the color measurement
3 The Developer reserves the right to make modifications and
changes to the building design fittings and finishes without
prior notice
4 Fittings and finishes of the Special Units may be different
from those of the Typical Units
备注
āЮ˙WȰϞʧʹȞ=Dв˹ƙʮȁεϘϡUgraveётƭѡȦϡƎˤ]Ccedil˛ȧĹΙ6
˛ȧĹΙȦϡƎˤ]ǩϡн˾ɈɉūКOumlǿщegraveѬ6ĹΙƭѡȦƎˤ]ǵɭƁФϋ˔=ȣoacutepoundAcirc5ȓ5ѺуƎƆľ˛ordfʬp6
āЮ˙WȰϞʧʹȞδeacuteϡƎĽĨϛOumlˤƗ5ƭѡȦϡƎˤ]ʹεȮαс6
˔EumlЏOumlēƭѡȦϡƎˤ]І˛oȧĹΙǵɭϾx6
29
PURCHASE OPTIONS
Buying a Tree-top Villa at naked Stables Private Reserve involves signing a Sale and Purchase Agreement with the development
company and a Lease and Management Agreement and Deed of Conditions with the Hotel Management Company The Management
Agreement requires the purchaser to lease the property back to the Hotel Management Company to manage on the ownerrsquos behalf
There are two different plans which are available for buyers
在 naked Stables 购买一套拥有不动产权的树顶别墅包括与发展公司签署一份买卖协议以及与酒店管理公司签署一份租赁管理协
议和条件契约管理协议要求购买者以业主的名义向管理公司出租其别墅以供其管理买家有两种方案可供选择
ŅɈκΙ
30
OPTION 1 - FLEXIBILITY
1Owner Usage Rights
Zero usage restrictions
Early reservations are required to secure Villarsquos especially during prime and peak seasons If a Villa Owner does not provide the
required advance notice for a reservation the resort may be required to offer the owner a different unit or in the worst case no
availability at all
1 业主使用权限
ȫ˼ϸΏѐ
ϘʴʣЎegraveˏѢp=ϺʙФƐƕ6ˍřpϛѝɍϾŀϘʴOumlϸЂЎegraveOumlЎс=oacuteƟAacuteƮʙŀȮϞdegѢdeg=ƆеѻЦĴOumlʮȁɍϾǹĉ6
2 Rental Revenue
2 租金收入
a Rental revenue
Whilst not in residence the owner will be eligible to earn a pro rata 36 of the room revenue generated by the Reserve during their
absence Ie Everyday the revenue generated by the entire resort is divided amongst the owners not in residence on that day When
an owner is in residence he forfeits his opportunity to earn revenue
ѸDŽˏ
ϛѝxǝѢʖƣ=ƮOtildeOgraveoacuteƟAacuteordfѸʙĉͳOtildeϧOuml6ɏoacuteƟAacuteordfѸɨΡxǝѢФfrac14OumlϛѝOumlĉͳOtildeOumlϧƮ^ʒǩēʆĺжΡϛѝ6IcircϛѝǝѢФʙpȕ˶=Ʈ˱ʸƅOtildeϧOumlƉƁ6
b Monitoring your returns
Owners will receive regular financial information in the form of an electronic or hardcopy statement with details including owner
records of stays amounts spent revenue generated etc Owners may request to receive these statements daily weekly or monthly
Should the owner wish to lsquocash outrsquo and withdraw cash generated from their villa ownership this will be available biannually at the
gtƢethɰOumlſY
ϛѝƮƁegraveʖOgraveaacuteѲPƆɘP~Yo=ɬˋʭregOumlȧordfϛѝOumlˏѢƘȼ=ΞĒƘȼ=ˏſYUgrave6ϛѝǵκЪɏˉ=ɏέʖ=ƆɏĸМOgravefrac14Yo6ˍϛѝoslashѳƓФoacuteƟAacuteѓOumlˏſYljα=ɨɋǵɍSɱ˹˲Ϟfrac346ƆɏɱOumlМƆɏɱOumlМ6
选项1-灵活性
31
c Cashing out your returns
Owners will be able to cash out their returns twice a year If the owner chooses not to cash out his returns the resort allows the
owners to use their returns at the resort This option allows the owners to deduct returns pretax
gtƮɴOumlſYŚDŽĈ˾ʷordf
ϛѝɭņɏɱȢfrac34ϡDŽĈ˾ʷordfɒOumlſYϧ6ˍřϛѝκЪxʷordfOumlϧ=ǵϡФoacuteƟAacuteѓ˼ϸ6жѕκΙПηϛѝǻshyɩʣOumlſY6
3 Discounted Resort Services
All services available at the resort are offered to owners and their guests at a 20 discount off list prices These services include
restaurants wellness centre and activities centre
3 有折扣优惠的度假村服务
oacuteƟAacuteȕϾŀĺϛѝϡƎɒǸˆOumlĞiumlDвnƠĺЃOumlгǻ6жΡĞVȂ5ƫǰѓΫũƂiacuteѓΫ6
4 Services Fee
When the owner is in residence the resort continues to offer services on their behalf These services include Butler Bell
Housekeeping and Room Service In addition to these the resort offers water electricity wireless Internet and telecom services
included in the Services Fee to the owner whilst in residence The services fee is 300rmb per room per night This fee is charged on
all rooms regardless of which are in use
4 服务费用
IcircϛѝФoacuteƟAacuteǝѢ˶=oacuteƟAacuteƮƚθϡɒOumlɜϦϛѝŀĞ6жΡĞVȂϵˆ5αȔ5ƝоũǸĉĞ6shyȥжΡт=oacuteƟAacuteФϛѝǝѢʖƣŻŀ5aacute5ʹΐűȠϡƎaacuteάĞ=жΡiumlVŠФĞĒϸѓ6ɏĸĉƣɏOumlĞĒϸЏˆəe6жĸĒϸΛϾĉƣʷOuml=xɃfrac14ĉƣĚФ˼ϸ6
5Maintenance
4 of hotel room revenue will be reserved for ongoing building maintenance This will be deducted from the ownerrsquos share of total
room revenue
5 维护
ǙacircǸĉˏOumlƮ^ȰѽŮθƭѡδтĒϸ6ħēDŽuumlƮiquestϾˆǵēOtildeOumlǙacircǸĉˏĕuumlѓǻshy6
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Rooms Available 可用房间 121 121 121 121 121 121Estimated occupancy 预计使用率 35 45 55 60 60 51Estimated average daily room rate 预计每日平均房价 2500 2675 2836 2977 3096 2817Growth in room rate 房价增长率 7 6 5 4 6Annual room sales 年房间销售额 38644375 53163619 68876422 78894810 82050603 64325966RENTAL RETURN ESTIMATES - RMB Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGEEarnings Per Room (36 of gross room revenue) 124173 170827 221315 253507 263647 2066942 Bedroom 收益 ndash 双人间 248346 341653 442631 507013 527294 4133873 Bedroom 收益 ndash 三人间 372519 512480 663946 760520 790941 6200814 Bedroom 收益 ndash 四人间 496692 683306 885261 1014027 1054588 826775
INDICATIVE YIELD Indicative selling price Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
2 Bedroom 收益 ndash 双人间 6000000 41 57 74 85 88 69
3 Bedroom 收益 ndash 三人间 9000000 41 57 74 85 88 69
4 Bedroom 收益 ndash 四人间 12000000 41 57 74 85 88 69
Hotel revenues and owner rental yield - Option 1 Flexibility
32
OPTION 2- STABILITY
1Usage Rights
1 使用权限
选项2-稳定性
Total Permitted Usage Prime Peak SeasonPermitted Usage
Peak SeasonPermitted Usage
Out-of-SeasonPermitted Usage Blackout
40 days per yearNo occupancypermitted
Up to 20 days per year but no more than 7consecutive daysfor any one stay
Up to 20 days per year but no more than 7consecutive days for any one stay
No occupancypermitted
允许使用总数主要的旺季允许使用
旺季允许使用
淡季允许使用
无折扣期
每年40天 不允许占用 每年20天但是每人
不能连续居住7天每年20天但是每人 不能连续居住7天
不允许占用
Prime Peak Season To be published by naked Retreats in according to government notification every year Prime Peak Season
Middle Autumn Festival (Sept) excluding Blackout dates
Ɛƕɏɱϻnaked RetreatsĻǟоġĵāordfс6ƐƕVȂѓŘsup1ƽϞМĀМlt5ȋiacuteƽͶМlt5Řʱƽ˴Мlt5ʭɛƽМlt5ѓʲƽǘМlt=xVȂʹгǻʖ6
ƕiquest˓МOgrave˴ϞМʖƣOuml10ĸїɡϡƎ10ĸľѽˉїʖ=xVȂƐƕũʹгǻʖ6
OutofSeason 20 days during December to February excluding Prime Peak Season and Blackout dates
Iacuteƕiquest˴ĀМOgraveĀМʖƣOuml=xVȂƐƕũʹгǻʖ6
Blackout Dates Peak demand dates such as holidays sporting events groups and citywide conventions Local cultural events
all as specified by the Hotel from time to time
ʹгǻʖεʴijėʖVȂƟʖ5Ћ˒5ũʺβOumlƁϨ6IcircTHORNɾyumlOumlŸƂiacuteiumlƮDвǙacircOumlɛljα6
2 Rental Revenue
2 租金收入
a Rental revenue
Regardless of your usage of your property your rental return will be fixed at 5 for the first 5 years of operation After this period
you will automatically migrate to the Flexibility plan
ѸDŽˏ
xɃɰOumlĉ˼ϸoacuteˍŪ=ͶɱOumlѸDŽϧiumlŊegraveOuml136ФжтŮ=ɴƮѳiacuteѧˏȬƂβĈF6
b Monitoring your returns
Owners will receive regular financial information in the form of an electronic or hardcopy statement with details including owner
records of stays amounts spent revenue generated etc Owners may request to receive these statements daily weekly or monthly
Should the owner wish to lsquocash outrsquo and withdraw cash generated from their villa ownership this will be available biannually at the
gtƢethɰOumlſY
ϛѝƮƁegraveʖOgraveaacuteѲPƆɘP~Yo=ɬˋʭregOumlȧordfϛѝOumlˏѢƘȼ=ΞĒƘȼ=ˏſYUgrave6ϛѝǵκЪɏˉ=ɏέʖ=ƆɏĸМOgravefrac14Yo6ˍϛѝoslashѳƓФoacuteƟAacuteѓOumlˏſYljα=ɨɋǵɍSɱ˹˲Ϟfrac346ƆɏɱOumlМƆɏɱOumlМ6
33
c Cashing out your returns
gtƮɴOumlſYϡDŽĈ˾ʷordf
Owners will be able to cash out their returns twice a year If the owner chooses not to cash out his returns the resort allows the
owners to use their returns at the resort This option allows the owners to deduct returns pretax
ϛѝɭņɏɱȢfrac34ϡDŽĈ˾ʷordfɒOumlſY6ˍřϛѝκЪxʷordfʙϧ=ǵϡФoacuteƟAacuteѓ˼ϸ6жѕκΙПηϛѝǻshyɩʣOumlſY6
3 Discounted Resort Services
All services available at the resort are offered to owners and their guests at a 20 discount off list prices These services include
restaurants wellness centre and activities centre
3有折扣优惠的度假村服务
oacuteƟAacuteȕϾŀĺϛѝϡƎɒǸˆOumlĞiumlDвnƠĺЃOumlгǻ6жΡĞVȂ5ƫǰѓΫũƂiacuteѓΫ6
4 Services Fee
When the owner is in residence the resort continues to offer services on their behalf These services include Butler Bell
Housekeeping and Room Service In addition to these the resort offers water electricity wireless Internet and telecoms services
rental option
4服务费用
IcircϛѝǝѢФoacuteƟAacuteȕ˶=oacuteƟAacuteƮƚθϡɒOumlɜϦϛѝŀĞ6жΡĞVȂϵˆ5αȔ5ƝоũǸĉĞ6shyȥжΡт=oacuteƟAacuteФϛѝǝѢʖƣŻŀ5aacute5ʹΐűȠϡƎaacuteάĞ=жΡiumlVŠФĞĒϸȕ6жϞȏOumlĞĒϸxVȂegraveβordfѸʆ6
5 Maintenance
Of the 5 guaranteed return generated form your property during the period you are not in residence the management company
will retain 4 of this return for maintaining your Villa The maintenance fund will be pooled and used for all Villarsquos in the resort
5维护
ɴxǝѢʖƣiquestɴOumlĉѓƮ˪Ouml13OumlſY=ŎȓŁƮWȰжbſYѓOumlϸѽɴpOumlŰ6ŰƈDŽƮ^ūsʜȅsϸЂϾoacuteƟAacutepOumlŰ6
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Hotel projections
Rooms Available 可用房间 not relevant 非主要Estimated occupancy 预计使用率 not relevant 非主要Estimated average daily room rate 预计每日平均房价 not relevant 非主要Growth in room rate 房价增长率 not relevant 非主要Annual room sales 年房间销售额 not relevant 非主要RENTAL RETURN ESTIMATES - RMB Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE2 Bedroom 收益 ndash 双人间 50 50 50 50 50 503 Bedroom 收益 ndash 三人间 50 50 50 50 50 504 Bedroom 收益 ndash 四人间 50 50 50 50 50 50
INDICATIVE YIELD Indicative selling price Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
2 Bedroom 收益 ndash 双人间 6000000 300000 300000 300000 300000 300000 300000
3 Bedroom 收益 ndash 三人间 9000000 450000 450000 450000 450000 450000 450000
4 Bedroom 收益 ndash 四人间 12000000 600000 600000 600000 600000 600000 600000
Hotel revenues and owner rental yield - Option 1 Flexibility
34
Option 1 - FLEXIBILITY Option 2 ndash STABILITY
investment returns for your Villa are influenced by the
success of the resort and the number of days you use
your Villa
Stable implies both your returns and your annual
usage rights to your property are fixed Regardless of
how well the resort operates your returns will remain
the same Equally you will only have a fixed number
of days allowed in residence
Usage Have unlimited usage rights to their Villa 40 days usage per year
Rental ReturnEarn 36 of the pooled returns from the entire resort
whilst not in residence
5 guaranteed return on their investment regardless
of resort performance
Resort Discount20 discount on all resort amenities and activities
(including SPA and Restaurants)
20 discount on all resort amenities and activities
(including SPA and Restaurants)
Services FeePay a Services Fee of 300rmb per room per night
whilst in residence
Maintenance4 of all room revenue is retained for maintaining
the owners Villa
4 of all room revenue is retained for maintaining
the owners Villa
选项1 ndash 灵活性 选项 2 ndash 稳定性
ȬƂβϸЂ˼ϸІſY6ɰOumlpѱſYʷǧЂoacuteƟAacuteOumlĿǑϱũɰoslashpOuml˼ϸoacute
ŊegraveβϤѯɰOumlſYũɏɱoslashЂɰOumlĉOuml˼ϸʹΏiumlŊegraveOuml6xɃoacuteƟAacuteOumlǑϱѫȁϾucircť=ɰOumlſYiumlŊegraveOuml6ϖTHORN=ɰъϾŊegraveOumlПηǝѢOuml6
使用 ʹΏѐOumlp˼ϸʹΏ ɏɱOuml˼ϸʹΏ
租金收入 ФxǝѢʖƣ=ƅOtildeмĸoacuteƟAacuteūsſYOuml xɃoacuteƟAacuteǑϱѫȁˍŪ=Wп13OumlſYϸЂѱ
度假村折扣 ϾoacuteƟAacuteˤ˲ũƂiacuteOumlгǻVȂSPAũlt ϾoacuteƟAacuteˤ˲ũƂiacuteOumlгǻVȂSPAũlt
服务费用 ǝѢʖƣ=ɏĉƣɏЏˆəeOumlĞĒϸ čѝϘ
维护 ϾĉƣˏOumlƮ^WȰϸЂϛѝpOumlŰ ϾĉƣˏOumlƮ^WȰϸЂϛѝpOumlŰ
OPTION COMPARISON
选项对比
35
36
INDUSTRY RETURNS AND BENCHMARKS
INDUSTRY REPORT
行业报告
Tourism and urban resorts is one of the fastest growing industries in China According to industry consultant HVS cities such
as Shanghai Beijing Shenzhen Guangzhou Hangzhou and Tianjin all have a population where a critical mass of highly affluent
individuals and successful companies exist generating demand for suburban resorts
ФѓŘ=ȾϽϛũoacuteƟAacuteσɓāЮOumlαϛтϞ6ĻǟʺʳǙacircĞϛltOumlϞΙYĵ˿=ФѓŘOumlѝϘˍ˛ŝ5[ǎ5˧5œј5ţјũdžǩēyѯAringȣOumlĥЍˆʾũĿOumlʝϛ=ϻfrac14ϚƊāȥoslashƴʵoacuteƟAacuteOumlƌAringεʴ6
Amongst other things the exponential growth in private vehicles has seen a huge increase in demand in the leisure market With
the completion of the shenjiahu highway in 2010 the travel time from downtown Shanghai to Deqing is now 2 hours Also with
stop at Deqing) scheduled to open in late 2011 travel time from downtown Shanghai to Moganshan will take between 15 to 2
hours When comparing travel times to get to other resort destinations in China ndash eg Hainan or Lijiang flight times might be within
2 or 3 hours total travel time including travel to airports and check in make the whole trip 6 to 7 hours plus additional travel cost
Within the 2 hour travel radius of Shanghai the quality of resort destinations is also (in our opinion) not at an international standard
with most hotels simply being lsquocity hotels in the countryrsquo rather than true resort properties operating at international standards
shyfrac14т=ѯĸˆγΊOumlāЮ=ĸˆƸϴϾȿϚσʂ˫6ѳɱ˥ƛůijϡŮ=iquest˛ŝOgraveOcircʭϚLjεϘĸΟ˶Ouml6ΪƭOumlijǵϡФ13ēєɬiquest˛ŝUumlAumlţј6ƏƮФɱYacuteǫľOumliquestţјOgraveɫǎOumlijѓϾϞаDzOcircʭlt=ъεϞĸSΟ˶OgraveȢĸΟ˶ǜǵϡiquest˛ŝѓΫOgraveAumlɢī˗6ˍřІѓŘOumloacuteƟˮTHORNŝɫ5ȒƯUgraveaƹ=shyȥϘųĒэĸΟ˶Oumlďα˶ƣ=ŻϘФVȂʣƉ=CʺƤũUgraveEgraveOslashƉ˛ų˛эĸΟ˶=ĽxϸɨΡuumlOumlαųΝȥ6Ѷō˛ŝїiΟ˶ɬOumlγΊoacuteƟʸdeg=э˟ͰɒˈltІŘƙŸnѬŻϾѯɛOumlǢ6AringēOumloacuteƟǙacircϚũѓOumlɨΡǙacircɍϾ_ёOumlʵp=ЗЗAumlxOgraveинŘƙϤϦ˛oacuteƟίĉΙɧOumlϘʴ6
ϛѝЎʖſYІaƹ
37
OUR NICHE
我们的利基
naked sees a need in the market for world class expertly designed and operated resorts which are within 1 to 2 hour travel time
of major cities in China As with other urban resorts we believe that the Leisure market and the MICE (Meetings Incentives
Conferences Events) market will be a huge driver for our business In addition we feel that we are already at the forefront of
the growing focus and concern on environmental design building and operations as well as the growing interest in nature and
environmental education At naked we also place a high emphasis on facilities and services for the entire extended family ndash from
children to parents to grandparents that other resorts do not place dedicated resources for
nakedЎƧOgraveȥФѓŘжϞεʴƏǢȑѝϘϞэȢĸΟ˶Ouml=˶ЁhζǁϞȱOumlѥϛˤƗũŎȓOumloacuteƟΙɧ6ͰɒΑάγΊũƁƁϨ5ưȘȾϽ5AringίʝϛƁϨ5ƂiacuteЮȉltOumloslashͰɒϛOumlіAringʤȞ6frac14=ͰɒФŋѣũiacuteźWίˤƗ5ƭШ5ŎȓũźWȓɲœ˛ϠǑѷФȥαϛȭя=ФnakedІαϛеxͰɒϚіoslashЂˣʵѓOumlŜѲ5Ɲ5ȌеOumlĞũˏ6
As such we feel very confident in the rates and occupancies that we will achieve Regarding room prices when benchmarking
against some of the other leading hotel brands in the resort market such as Aman Fayun Hangzhou Banyan Tree Hangzhou Fuchun
Resort Hangzhou Mandarin Oriental Hainan and Commune by the Great Wall average rates in March 2011 for single bedrooms in
this set are ~ RMB2800
ϩfrac14=ͰɒoslashЂˏѢĉƠϡƎˏѢȿcurrenɊάΫ6ФˏѢĉƠĈɘ=ІʙФoacuteƟAacute˛OumlсɜǙacircʑʁaƹ=ˍCҊĂО5ţјНҏѨ5ĥsup1˗ǝ5˓φŴecircĈǙacircũƵ΅OumlŁˣ=Фɱ˓МOumlEumlˆƣʒǩƠķ=6
Regarding occupancies we are confident to achieve occupancies of around 60 after about 4 years of operation but forecast
conservatively that our occupancies will start from around 35 in the 1st year of operation and grow steadily to 45 in year 2
55 in year 3 and 60 after the hotel is lsquomaturersquo from year 4 onwards
ФˏѢȿĈɘ=ͰɒŬϾάΫǑŚɱOumlǑϱ=ͰɒǵϡAumlOgraveOumlˏѢȿ6WŇƗ=ͰɒOumlˏѢȿƮƁϻszligϞɱOuml13=egraveЫOgravefrac34ɱOuml13ũszlig˓ɱOuml1313=szligɱϡŮƮƁЫOgrave6
Given the above estimates we believe that owners can expect attractive investment terms as illustrated in the table below
Ļǟϡ˛OumlŇƗ=ЎƗϛѝɭņOtildeOgraveOumlѱſYƮƁˍ΅o˿
CҊĂО
НҏѨ
ĥsup1˗ǝ
˓φŴecircĈǙacirc
Ƶ΅OumlŁˣ
RMB4270
RMB3500
RMB2000
RMB2150
RMB2388
Aman Fayun Hangzhou
Banyan Tree Hangzhou
Fuchun Resort Hangzhou
Mandarin Oriental Hainan
Commune by the Great Wall Beijing
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Rooms Available 可用房间 121 121 121 121 121 121Estimated occupancy 预计使用率 35 45 55 60 60 51Estimated average daily room rate 预计每日平均房价 2500 2675 2836 2977 3096 2817Growth in room rate 房价增长率 7 6 5 4 6Annual room sales 年房间销售额 38644375 53163619 68876422 78894810 82050603 64325966
38
39
ͰɒOumldivideTHE TEAM
40
Grant Horsfield ndash Chairman naked Group
Grant a native of South Africa is Founder and Chairman of the
naked Group
Before coming to China in 2005 Grant worked in England
and South Africa with more than 10 years business ownership
experience With background in IT he launched eBites
Limited in 2000 Operating nationally eBites was both a
publishing company and a callcentre facilitations company with
headquarters based in Cape Town In 2004 Grant received
an MBA from University of Cape Town Graduate School of
Business Upon graduation he decided to come to China as he
saw China is where business opportunities lie
After spending two years in Shanghai he found himself
overwhelmed by the metropolis and missed the natural beauty
of his home From this desire and need sprouted the concept
for naked Retreats which was launched in 2007 Grantrsquos vision is
to create sanctuaries that are in harmony with the environment
where people can appreciate the simple way of nature and
embrace the naked lifestyle Grantrsquos tireless efforts in promoting
ecotourism in the rural areas not only created jobs but also
pride for the local community He received an environmental
award from the Huzhou Government in 2008
高天成 - naked集团总裁
ij=ɫčIcircTHORNˆ=nakedƍOumlmiddot˽ˆũѵ|6
Ф13ɱȅOgraveѓŘтʣ=ij˪ЬФϯŘƎɫčľѽ=ϾŚɱOuml˙ϛǑϱƎРѽǑϏ6ФʙITǒOumlUѠ΅=ɱij˪ƭȜȥeBitesϾΏŁ=eBitesŁƮϱΝІaacuteŹĞѓΫLJɖƿū=ʙѵˤФǭʔugrave6ɱ=ijƅOtildeȥǭʔugraveAringλ˙λЙOumlMBAλ6dϛŮ=ǧegraveȅѓŘ=ϩǯOgraveȥжȕOuml˙Ɖ6
Ф˛ŝEgraveȥȢɱтŮ=āѳƓxȥ˪Ƃ=sʨAtilde˱ȥѳʿɐǒ6ФжѕИІεʴOumlʶ˼΅=ƭȜnaked Retreats
OumlΖĂФɱOtildeOgraveȥ˹˲6ijOumlΖĂƭШϞĸ˯THORNІѳʿũΣŃdeg=ˆɒǵϡΘѳʿ=ΘnakedOuml˪ƂĈ˾6ij˫ΔAacuteTHORNʵ˪ȾϽѽordfOumlxΦɹȞ=xLjmiddotШȥľѽıŻOtildeOgraveȥIcircTHORNˣʵOumlХϐ6ij˪ƅOtildeȥɱůјоġNāOumlźWAring˼ư6
41
Delphine Yip-Horsfield ndash Partner Ben Wood Studio Shanghai
received her Master of Architecture degree from Harvard
Boston prior to moving to Shanghai to oversee the award
winning Xintiandi project on behalf of Wood and Zapata In
the fall of 2005 Delphine became partner at Ben Wood Studio
Shanghai
Drawing from her own experience of diverse cultures Delphine
has led a multitude of high profile projects such as Hangzhou
Xihutiandi Zhujiajiao Oriental Garden Shanghai Waitanyuan
Beijing Palace 77 Shanghai Hongqiao Commercial Core Lijiang
Lashihai Resort Masterplan etc
In 2006 she was selected Wallpaper magazinersquos first annual 40
under 40 designer of the year
Delphine is the chief master planner and architect for naked
Home Village and naked Stables Private Reserve She also
oversees the visuals and styling of the naked Brand
叶凯欣 - 上海Ben Wood设计室合伙人
ϜǮΩɺ=Ben Wood ˤƗľѽOumlѵƢ=śęAringλƭѡλ6ȅ˛ŝтʣ=ФΒIJ5ɷКũuuacuteľѽ6ȅ˛ŝŮ=CcediloWoodũZapataĤЩΪTHORNΙɧOumlƢethľѽ613ɱʲƕ=ϜǮΩɺBen Wood ˤƗľѽūƃˆ6
ϾѯxŸϽșǑϏOumlϜǮΩɺ=EacuteˇȥηucircijocircΙɧOumlƢeth=VȂţјͻůTHORN5њƝƶecircĈųВ5˛ŝЕ5[ǎłatilde5˛ŝŭʦ˙ϛѓΫ5ȗƯȄŝoacuteƟAacuteѵŔŷˤƗUgrave6
ɱ=ˏκȥWallpaperСьǃɱoacuteϡ΅OumlˤƗ˰6
ϜǮΩnakedƝВAacuteũnaked RetreatsOumlѵˤƗеũƭѡ˰6˶ϚĤЩƢethnaked˙nOumlFũĘķˤƗ6
42
Kang Yang Lim ndash Group Chief Operating Officer naked Group
Group with over 13 years corporate finance and real estate
development experience Previously he was Director of the
real estate division of APP China taking responsibility for the
initial positioning and development of the USD15 billion lsquoWhite
Magnolia Plazarsquo mixed use development project (including
the development of Shanghairsquos first W Hotel) He also led the
concept and development of APPrsquos branded residence and resort
project in Sheshan Shanghai
Finance division of PricewaterhouseCoopers in Melbourne
Australia where he specialized in business value and strategy
worked in inhouse strategy roles for CocaCola GB in London
and to British venture capital firm of the year (2004) ISIS Equity
Partners before coming to China in 2005
Accountants Australia in 2002 and is also an affiliate of the
of Commerce and Diploma in Modern Languages from the
University of Melbourne Australia
林纲洋- naked 集团首席营运官
ƞˏnakedƍOumlȩ˪ϴϾŚɱOumlʝϛ~ƎTHORNǭāǑϏ6Фfrac14тʣ=ѽѓŘDŽŒOumlTHORNǭāOumlѵƢ=ĤЩƠч13ϢЏOumlucircϸ8JЈȈœ9ǭāΙɧOumlcopy˽κшũǭāVȂ˛ŝszligϞƝ ǙacircOumlǭālt6˶ϚщNtildeȥDŽŒƍФ˛ŝҁ˗ʑʁѢЭũoacuteƟAacuteΙɧOumlȓɲũǭā6
ФDŽŒƍˇфтʣ=ȩİϑGAringȚφɣyuml_ʔŴϷOacuteƁƗ˰OumlǑȓ=ѥѣЂ˙ϛƠчũЯɁѰξ6ȩ˪Ф13ɱȅOgraveѓŘтʣэȑǭʔŴϷOacuteŮOumlϞotilde˶ƣɬ=ѽǵǺǵȎɂugraveŁɬOumlЯɁēͺ˰=ϡƎISISOumlʼnʏūѽƃRФϯŘɂugraveOumlϯŘĘΌѱŁˇф6
ȩ˪ФɱƅOtildeȥGAringȚφηƁƗ˰ƁũGAringȚφпʻωǗOumlƁГѱķ6˶ϚƅOtildeȥGAringȚφɣyuml_AringλOuml˙ϛλλϡƎCcedilЇϊλп6
43
Gabriela Lo ndash Managing Director naked Retreats
With over 15 years experience in high end events and PR
management Gabriela has been instrumental in bringing naked
to where it is today As one of the original members of the
naked Team Gabriela has led the growth of naked Retreats
to become one of the most famous eco retreat destinations in
China attracting guests and publicity from around the world
Originally from Macao Gabriela has rich multi cultural and
multinational living and working experience having worked and
studied for many years in Greater China England and Italy
卢家宝 - naked 度假村常务董事
ϴϾŚ13ɱOumlijocircƂiacuteũŁŃŋ΄ŎȓǑϏ=nakedDžOumlǜІȶƝXēxǭ6ѽħdivideOumlmiddot˽ГтϞ=ȶƝXϠǑAEligȭnakedѓŘѻϾɜOuml˪ȾϽɧOumlTHORNтϞ=ͼϭȥȅѳǁĹTHORNOumlǸˆ6ȶƝXȅѳGɑ=ϴϾĖĥOumlucircЏŸũucircŘǝѢũľѽǑϏ=ЬФAringѓŴTHORNʵ=ϯŘũϤAringȚϾѯucircɱωǗǑș6
Judy Zhu ndash General Manager naked Group
Zhu is the General Manager for naked Group ensuring smooth
operations of the group with a particular focus on government
朱燕 - naked 集团总经理
њώ=iquestnaked Retreatsmiddot˽ǭ˽ǜũij˪ūѽ6њώѽƍѵǑȓ=ĤЩIcircTHORNũŋ΄ʽWƍРѽ6Фƞˏnakedтʣ=њώФ˛ŝũ[ǎiquestŚηucircІ˙ϛϾŋOumlфϛ6ФΪͻȈƅOtilde˙ϛλ6
44
Kurt Berman ndash General Manager naked Stables Private Reserve
With over 16 years experience in FampB and high end luxury
resort management Kurt brings a wealth of experience and
will lead the preopening and operations of our new resort ndash
naked Stables Private Reserve Prior to joining naked Kurt was
the preopening General Manager at Six Senses Laamu and
Resident Manager for Six Senses Soneva Gili by Six Senses Kurt
has also worked at other prestigious resorts including Fregate
his career in hospitality in FampB and was a trained Chef with
experience working in many prestigious institutions including
The Dorchester Hotel in London Kurt is from South Africa and
has a masters certificate in hospitality management from Cornell
University
Kurt Berman - naked私人度假村总经理
ϾѯŚɱϬƎijIumlŤŴoacuteƟAacuteOumlŎȓǑϏ=ƮϡĖĥOumlǑϏȭNtildeͰɒΪoacuteƟAacute77)$ 0OumlϱϛũРϱ6Фƞˏ)$ тʣ=10ЬEacuteˇŚ8szligȳĭǦ9+1ϱϛѵǑȓũ8szligȳĭǦ9-2 ((OumlѤacircǑȓ610ŻЬˇфЂamp0ˆŝETHũ1+4UgraveʙўɜoacuteƟˮTHORN610OumlϛʜzЂϬαϛ=ϚϡϞĸФŬucircўɜƉńVȂ-0-0 -$-ltľѽŚOumlρȡϾOumlnot˰610ȅѳɫč=sϴϾǰɪyumlAringλЃOumlǙacircŎȓλ6
Richard Johnston ndash General Manager naked Home Village
Hailing from the United Kingdom but with most of his working
life in resorts throughout Africa Richard brings with him over
20 years experience in General Management and Director level
roles in world class resorts including Azura Retreats Cape Grace
hotel and the Saxon Hotel Richard plays a key role in the set
up of systems training and operating standards His years
of experience and mentoring leadership style make Richard a
natural inspiration for our young hotel management team
Richard Johnston - naked 家园村总经理
RichardȅѳϯŘ=IgraveAringucircOumloacuteƟAacuteľѽiumlФмĸčљ=ϴϾŚɱOumlѴūŎȓũǁƐoacuteƟAacuteVȂAzura
Retreats Cape Grace hotel and the Saxon HotelltijʒŎȓǑϏ6RichardФƭȜ΄5ʅρũРαnѬĈɘʜѯŋƨѽϸ6ĖĥOumlǑϏũȭNtildeĘķ˼OtildeoslashͰɒɱʬOumlǙacircŎȓdivideϾѯѳʿOumlƊȘ6
45
Teun Hanegraaf ndash Sales Director naked Retreats
Teun obtained a Bachelors in Business Studies and Masters
in Strategic Management with a focus on Chinese Business
Culture Teun increased our corporate sales business by 350
in his first year with us bringing international companies
ranging from international conglomerates Unilever and Coca
Cola to more local institutions such as The Shanghai American
School and leading Chinese companies such as Bank of China
韩天宁销售总监
ȅѳŧȈɥEcirc=şɵϴϾ˙ϛλλλ5ЯɁŎȓѥѣЂѓŘ˙ϛŸlt6ȅƍOumlszligϞɱşɵƮŁOumlΝϛijȥ13=sŁAEligȅȥx˟ŘƙβOumlAringŁǸŲ=жʙѓϾŘƙAringʝϛȠūȚŴũǵǺǵȎ=ϚϾ˛ŝɐŘλΠUgraveIcircTHORNƉńũѓŘϫαUgraveѓŘȴʝϛ6
Oliver Yuen ndash nature Reserve amp Recreation Manager
naked Stables Private will be the first private reserve in China
with a wealth of new flora and fauna introduced to the project
from Sydney University Australia and as a fully qualified Ranger
working in many of the worldrsquos best wildlife parks Oliver takes a
special role in ensuring the environment of naked Retreats and
naked Stables Private Reserve will be full of life and a natural
self supporting eco system Oliverrsquos passion for both people and
nature make him the perfect person to teach our guests about
what we do and make their stay not only a relaxing one but
also a fun fulfilling educational one as well Oliver previously
worked in wildlife parks and resorts such as Azura Retreats in
Mozambique Mobala Private Game Reserve in South Africa and
Sydney Aquarium in Australia
袁鹏威 - 活动经理和度假村 生物学家
naked StablesƮѓŘszligϞĸϭljΪOumlцʾũiacuteʾOumlˆoacuteƟʵ6OliverѽϞɜGAringȚφͿɯAringλūķOuml˪λƝiacuteλƝ=ϡƎФǁĹTHORNOumlϙ˪iacuteВľѽOumlľѽе=Ф˼naked Retreats ũnaked StablesϾѯĖĥ˪ѱЕ5ʿѳĺOuml˪΄Oumlźǔľѽ˛QύѯіϘƶ˔6АʊoslashˆȏũѳʿOumlƊʮ˼ѻūOumlˆȅĵͰɒOumlǸˆͰɒѼOuml˷ɋ=sʨ˂ɒФжȕOuml˶ŒxLjLjČ=˶Ϛ˂ɒOumlǝѢǑșlOtildeϾǭΫcurren˹ũϾƷЋϤϦ6АʊтʣФɫčũGAringȚφͿɯѹŏiquestϙ˪iacuteВũWŰʵOumlľѽVȂMozambique OumlAzura Retreats Mobala Private Game Reservelt6
46
Philip C Davis Company Director naked Retreats
Phil joined the Board of Directors for naked Retreats hotel
management company in 2011 His previous board experience
includes Tian Rui Hotel Corporation holder of the master license
for Super 8 economy hotels in China and Hong Kong from 2006
to 2008 He also was a founding shareholder of Tian Rui and
served as its President and Managing Director from 2006 to
2008 He was a board member of Tian Xian Cheng a bai jiu
concern which is a joint venture between Pernod Ricard and a
2010
Phil was previously Chairman of the Budweiser (Wuhan)
International Brewing Company and Managing Director of the
AnheuserBusch business in China and Hong Kong from the
beginning of 1996 through 2002 From 2003 to 2005 he
headed the AnheuserBusch liaison office with Tsingtao Brewing
Company
Phil holds a PhD in history from Washington University and
started his career as a market researcher at a major advertising
agency in the US before moving to AnheuserBusch and
heading its consumer planning and new product development
functions in the 1980s
Philip CDavis naked 度假村公司董事长
PhilЂɱƞˏȥnakedoacuteƟʵǙacircŎȓŁOumligraveƁ6ϡĖĥOumlǑϏVȂФːǙacircƍˇф5ϡƎЂɱэɱФѓŘũѓŘΒIJEacuteˇSuper ǑƖǙacirc ʼnˆ6˶=ϚːǙacircƍOumlmiddot˽ʼnecirc=ФɱэɱʖƣEacuteˇƍOumlѵ|ũigrave6ɱэɱʖƣ=ϞƝІWȎȞƞũJǙ˪ȴʝϛƬɫūѱOumlʝϛ77ΐOumligraveƁГ6
iquestɱэɱ=Phil͵šBudweiserŘƙɳǙŁOumligraveƎѓŘũѓŘΒIJCŝyŁOumligrave6iquestɱэ13ɱ=CŝyũʫETHʌǙŁOumlȠɆdegOumlĤЩˆ6PhilϴϾŴ˭uacuteAringλOumlș˻дλvλ=ФǁɱCcedilȅOgraveCŝy5ĤЩΞĒŔŷũΪʑǭāĿɭтʣ=OumlϛʜzЂɐŘOumlϞƝœĵCcedilȓŁ=Eacuteˇaeligω6
47
OUR INTERNATIONAL TEAM
International team
Chief master planners amp architects
the urban landscape of modern China with Xintiandi in
Shanghai a commercial cultural and entertainment district
Since then the studio has worked on projects in very diverse
categories both small and large scale projects include mixed
use projects like the ldquoTiandirdquo in Hangzhou Chongqing Wuhan
and Foshan luxury villa and high rise residential complexes in
Shanghai and Vietnam as well as various boutique hotels and
Chalet Architects
A00 Architecture is most well known for their research
inenvironmental sustainability and its application to their
work in Architecture Interiors and Furniture Their portfolio
includes feature restaurants luxury spas retail stores design
conversion of dozens of historic Shanghai homes into highly
personalized residences
Interior Designers AIM (Architecture amp Design) brings expertise
in the combination of world architectural styles and design
influences to the interior designs at naked Stables Private
Reserve With the Shanghai office led by the two founding
on comfort warmth and a unique blend between African and
Asian design sensibilities
Landscape Architect
Design Land Collaborative (DLC) is a professional consulting firm
comprised of landscape architects and planners with an office in
Shanghai and the United States Projects have a strong emphasis
on cultural resources historic preservation and ecological
design involving both the public and private sectors
ͰɒOumlāЮdivide
ɴǵϡΑάOumlёȣ
ŘƙŸdivide
首席规划师和建筑师
benwood Studio Shanghai OumlсɜΙɧтϞѠĨШ˛ŝΪTHORNľ=˼ʙƍ˙ϛ5Ÿ5ЄȎϞOumlʵЉ6тŮ=ЁƻȥĹȏŔɟAringΟOumlΙɧ=VȂţјOumlͻůTHORN=іʱ5͵šƎę˗OumlŤŴpϡƎФ˛ŝũЛɫOumlijѢЭʵ=ȮŻϾФѓŘƎˉ_OumlĹȏǐʑǙacircƎoacuteƟ6
小圆房建筑
AOO Architecture ФźǔWŰƎǵ θāЮĈɘϾѯѭЛOumlƭ=s˘ƮʙƭϰϸЂɬƝѩ6ɒƻŚOumlΙɧVȂ˔5ŤŴȤѓΫ5ȫ˙acirc5ˤƗίǙacirc˛ŝυНǙacirc lt5ˆoacuteƟϡƎϞ΄ȧOuml˛ŝș˻ѢЭOumlCcedilŸƎˆŸĨШ6
ɬ ˤƗ˰AIMƭѡˤƗltѥѣЂǁƭѡĘķũˤƗOumlɐƿū=ϭNtildenaked StablesOumlɬˤƗ6ФȅѳŧȈũaȚ˶OumlūѽmiddotTˆȭNtildeOuml˛ŝTdegOumlUѠ΅=ˤƗѣі5ũφčˤƗȓɲOumlntildeˊū6
景观设计
Design Land Collaborative (DLC) ϞƝiquestǒōˤƗІŔŷOumlѥϛѰξŁ=Ф˛ŝІɐŘǩˤϾēрƉń6ʙΙɧ˘ЂŋѣŸș˻ĻЕ=ƿūźW˪ǴƔ=ѥѣЂŁŃƎϾTHORNOumlŔŷ6
48
Engineering amp Project Management team
Scott Wilson Group PLC is a globalintegrated design and
engineering consultancy for the built and natural environments
Scott Wilson is responsible for the project management the
electrical and mechanical engineering for the project
Environmental Consultants
Environmental Resources Management (ERM) a leading global
provider of environmental health and safety risk and social
consulting services ERM deliver innovative solutions for business
and government clients helping them understand and manage
their impacts on the world around them ERM have 137 offices
in 39 countries and employ approximately 3300 staff
Sustainability Consultants
Bisagni Environmental Enterprises (BEE) works with the
engineering and design teams to ensure the environmental
goals set out at the inception of the project are achieved
LEED Consultants
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
Local Design Institute
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
General Contractor
and have been responsible for some of Chinarsquos most iconic
properties such as the World Financial Centre in Shanghai
工程及项目管理团队
Scott Wilson Group PLCϞƝʺʳŔɟOumlźWˤƗƎľѰξŁ6Scott WilsonĤЩΙɧOumlaacuteʠƎƉΤľ6
环境咨询
Environmental Resources Management (ERM)ϞƝʺʳαϛȭѰξŁ=ŀźǔWŰ5ƫǰCʺƎŁŃˣƁĘΌUgraveѰξĞ6ERM˙ϛƎоġɑǸŲŀĨĶβOumlǀǧĈF=UѠɒȥǀsŎȓʙǑϱoslashˣƁźǔAEligȅOumlϳΗ6ERMФʺʳϾ137ĸēрƉń=myĸŘƝ=ϴϾAringК3300ɜГľ6
可持续发展咨询
Bisagni Environmental Enterprises (BEE)ІľˤƗdivideΑűūѽ=ϡʽWФΙɧǭ˽ƼotildeˤȜOumlźǔWŰǵ θāЮɧnOumlȚ˹6
绿色建筑认证咨询
Shanghai Pacific Energy Center (SPEC)ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlŁтϞ6
本地设计公司
Shanghai Baoye Construction Corp Ltd ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlαϛȭŁтϞ6
总承包商
ϞƝŘƝƐľVŁ=ϠƻȥηucircѓŘnьβΙɧ=țˍ˛ŝźʳDŽˊѓΫ6
49
naked COVERAGE
wwwcnngocom
ldquo25 killer things to do this summerrdquo
26 April 2010
Time Magazine
ldquoRun to the Moganshan Hillrdquo
新浪博客
ldquo避世的可能rdquo
31 December 2009
wwwenglisheastdaycom
ldquoThe first batch of ldquoChina Treasured Towns ldquo released
December 2009
Shanghai Urbanatomy
ldquoGet naked this time with horsesrdquo
Shanghai Daily
ldquoGreen MaGIC Casts design spellrdquo
14 October 2009
新浪商品
ldquo中国最佳设计酒店大赏rdquo
September 2009
wwwchannelnewsasiacom
ldquoChinarsquos green resort allows travellers to vacation on good consciencerdquo
2 September 2009
wwwbijianlinblshecom
ldquo莫干隐居rdquo
25 Aug 2009
wwwassociatecontentcom
ldquoThe Exquisite Moganshan Mountains of Chinardquo
Ɏ
Wikitravel
ldquoMoganshanrdquo
德清新闻网
ldquo承包国营林场建造生态ldquo逸站rdquo
wwwsinoeventcom
ldquo亚洲旅游地产及景点峰会成功举行rdquo
wwwchinatravelbrandingcom
ldquoPursuing Green for Greenrdquo
wwwbrandrepublicasia
ldquoMaking moves towards ecofriendly eventsrdquo
7 May 2009
wwwhandsonshanghaiorg
ldquoHands On Asia Conference Summeryrdquo
May 2009
wwwmyvacationcn
ldquo莫干山居rdquo
3 April 2009
wwwshanghaidailycom
ldquoThe naked truth Time to clean up Moganshan litterrdquo
4 March 2009
wwwgreennovateorg
ldquoMoganshan Project Kick Offrdquo
13 February 2009
Travesias
ldquonaked retreatsrdquo
Feb 2009
合肥在线
ldquo大山里的裸家族rdquo
20 October 2008
wwwentrepreneurcom
ldquoThe arrival of the Olympics showcases Chinarsquos burgeoning entrepreneurial spirit ldquo
7 August 2008
50
Shanghaiist
ldquoWeekend escape to Moganshan 莫干山rdquo
9 April 2008
私家地理
ldquo艳阳下的荫凉rdquo
30 May 2008
City Weekend
ldquoGet naked in Moganshanrdquo
25 January 2008
wwwbundpiccom
ldquo在这绿中撒点野rdquo
wwwhuzhougovcn
ldquo相中德清筏头的青山绿水南非客商莫干山下建生态逸站rdquo
wwwurbanatomycom
ldquo24 Hours in Moganshanrdquo
wwwhkheadlinecom
ldquo杭州莫干山竹林深处人家rdquo
15 May 2009
wwwnewsweekcom
ldquoBack from abroadrdquo
May 2009
Chinatravelnet
ldquoMoganshan A Heavenly Hideaway of Bamboo Forests amp Tea Plantationsrdquo
April 2009
wwwmzztmcagovcn
ldquo2009年踏青乐游路线推荐大公布rdquo
16 March 2009
第三媒体
ldquo规划一条畅快随性的踏青之旅rdquo
28 October 2009
wwwdqnewszjolcomcn
ldquo三九坞 ldquo裸家族rdquo钟爱的世外桃源rdquo
28 October 2008
ldquo自驾行天下rdquo之中国莫干山rdquo
Sep 2008
ldquoShiffting Gearsrdquo
Sep 2008
April 2008
Chewed up amp Spit Out
ldquoGet nakedrdquo
19 February 2008
ldquoBest Weekend Getaway Hotels Shanghairdquo
富世
Ecoefficient hotel低碳下榻
April 2011
Spa China Guy 男士派
Experiencing The Unique
2010
Cosmo 时尚
跨洋建屋隐居不隐世
April 2010
Global Times
The Mountain of legends
Global City Geography 城市地理
莫干山 naked Retreats 都市人一ldquo裸rdquo到底的山居生活
Dec 2009
China Daily
Rural Retreat
20 March 2011
China Daily
4th March 2011
Modern Weekly周末画报
圣诞低碳游
Dec 2010
Elite Traveler 携程自由行
旅尚
Esquire
Hidden Best Restaurants
Feb 2011
51
52
53
5
FAST FACTS
Resort Development
The resort will include the following facilities
and halls
picking horse riding archery and many more thrilling activities
poultry
within the resort property
different ducks geese and swans
ȉ
度假村的发展
oacuteƟAacuteƮϴϾ΅ȧˤ˲
icircccedilpŃƣĉlt
icircДΰΟͳϞϞicirclt
ϸЂϕƝɇOumlɇǚ
ĸϽ϶iexclĸФeumlˉ϶iexcllt
ƝxĘOuml
ʒɔOumlƁϨǹƣ=VȂĸxOumlĉƣũȖ
ƫǰѓΫVȂĸSPAŏũƣђȤlt
thornˉѓΫ
ƂiacuteѓΫVȂ˗THORN5zȾα5cedilaring55ʛɇ5ˢƩϡƎηucircʙfrac12ƊǏΌOumlƂiacuteΙɧlt
oacuteƟAacuteŀϾũƝʪOumlˆϾƉɸ
ѕxѕȏOumlϙ˪ȻŀfŰOumlˆWŰʵ
6
Tree Top Villas
The Villas on offer are a first for China They are elevated above
the ground and protrude from the tops of 20 meters high pine
trees seemingly floating on the tops and therefore their name ndash
the Treetop Villas Built from Steel and Wood these Villarsquos are
to challenge the paradigm that luxury can be environmentally
friendly
Resort Services Offered to all Tree-top Villa Owners
树顶别墅
ccedilpФѓŘŻfrac34ordf6^ȑTHORNɘ=sʨФɔijOumlAgraveѓOtildeķɛ=ǯʜȅǜΚğФccedilт˛=ccedilpOumlɜϻfrac14yacuteȅ6ϸĮũɦƭШ=жΡpыФЯșȅOumlĆț77ˡcentϚɭˍfrac14THORNІѳʿźǔũΣŃdeg6
5ϡƎOumlp
ѵŃϾƣp
CcedilĘķnotĉ
DɠЌį
˞DZ
ɬ5
γͽ
ɏĸĉƣiumlϾˡŴOumlˆЌ
ǠAringOumlϒdegФ˕ȩccedilʈт˛
ͶέƐOumlaacuteʡˤ]
OcircŘɼŁOumlacuteŲȀơ
ɐŘSafelok ˢʐ˺pɑ
AEligϾΆˉŒΐƱĿɭOumlUacuteĝˢtȟ
oacuteƟAacuteϛŎȓ
oacuteƟAacuteĤЩϾOumlŰ
ǠAringOumlŃΘʵЉɤŁʯlt
提供给所有树顶别墅业主的度假村服务
oslashɴOumlpljαѴūOumlαоŎȓ
pɬOumlŰ
ˆŎƝĞ
αȔĞ
ƝоĞ
ϾŁϸʵOumlŰ
ϾOumlǒōɐŸ
ŞbrvbarĊђ
űȠƻˏ
έaacuteĞ
ȃƇƍ
ŀ΄
ϾŁϸʵOumlWΌ
Ο˶CW
˪ɝũΞĊCʺ΄
oacuteƟAacuteɬOumlƳР
7
Position
property
Financial Benefits
boutique development including only thirty tree top villas
should appreciate in value over time
the naked Stables Private Reserve and naked brand name
properties holiday homes and quality branded residences
increases
part of the resort room inventory
位置
Ђɢī˗˗ȸ
ЗȑιΜ=pϙɬɍϾƆй
ѳʿ˕ȩ
pdegФŝIɔϡ˛
ĸǢȑp13ēєȺOumlijyumlěʳ
ϮcOumlˆ˗ň
财务收益
LjϾƣǐʑ˪˝p=ɴOumlntildeϞʹĀOuml6
ϴϾũTHORNʞ=ˉŮɴϾegravesЫчOumlϛ6
ɴOumlƠчƮІ҉аoacuteƟAacuteŁϡƎʑʁȠϱyacuteЫч
ɴOumlƮϩoacuteƟAacuteϛ˩5oacuteƟͳ5ʑʁѢЭyacuteЫч
ϛѝɏɱƮƁϩoacuteƟAacuteɱoacuteʃagraveyacuteΘϾ θOumlˏ6
8
LOCATION
MAP of Shanghai to naked
County on the foothills of Moganshan Scenic Mountain
By Car
With the opening of the new Shenjiahu highway in 2010 the
traveling time to Moganshan is 2 hours drive from downtown
Puxi in Shanghai and also 2 hours from Pu Dong airport
By Train
With the opening of the new high speed trains across China
guest can now get to naked Stables in under 2 hours traveling
on the train from Shanghai Hongqiao Hub to Hangzhou and
onto Deqing Total train time is less then 1 hour
SITE MAP
地址地图
THORNȓя
从上海到naked的地图
pѾɅЂɢī˗Ęǒʵ˗ȸdegOumlOcircʭΎǔɬɤOumlˆѳʿWŰʵ
驾车
ѯɱ˥ƛůijOuml=iquest˛ŝʕͻ˙ϛʵƆʕecircƉOgraveɢī˗ǩъεΟ˶6
乘火车
ѯősup2ѓŘOumlijOumlˏРϱ=ȾǸiquest˛ŝŭʦǸРѓΫOgraveţјϡƎOcircʭΎOuml˶ƣʒǩ˟ЂΟ˶6ФƄ˛Oumlѵ˶ƣ˟ЂΟ˶6
9
10
THE RESORT
The experience
We believe that true luxury in the modern world is not
necessarily about designer labels and huge international brand
names but about privacy space spending quality time with
loved ones and rejuvenating your senses with nature All of
these elements have been brought together seamlessly at naked
Stables Private Reserve
After a refreshing welcome in our vibrant clubhouse your butler
will whisk you to your villa by electric golf buggy Enjoy sunset
cocktails on the deck and luxuriate in the sweeping views of the
bamboo forest whilst your butler unpacks your bags and dinner
playing the whole family congregates at the dining table and
dinner is served After dinner soak away the stress of city life in
your private jacuzzi on the deck as the stars wink overhead
Saturday morning starts with a hearty home cooked breakfast
and the thrill of a day filled with experiences in the mountains
Explore the local hills and forests on mountain bike Rejuvenate
and refresh in the sanctuary of the naked Leaf Wellness Centre
After a swim in the pool lounge in your villa hammock with
family and friends sharing precious moments
Kids will love the daycare centre with outdoor play area kids
pool art jamming music and laughter
Get your Sunday off to a great start with a family horseback
reintroduced to the hills Stretching and yoga are on offer in our
hilltop pavilions as well as tai chi kung fu and meditation After
fine tuning your archery skills finish off the day with a spot of
fishing in the nearby lake
If you choose to venture out of your villa for lunch enjoy
creative and delicious comfort food at either the pool cafeacute
or clubhouse Gourmet pizzas organic salads and artisanal
sandwiches will tempt you at the poolside Innovative Afro
Asian bistrostyle dishes are on offer in the clubhouse
oacuteƟAacute
经验
ͰɒΑάCcedilǁOumlинˡcentsxϞegraveϡijƐʑʁnьƆўɜOumlŘƙʑʁ=ʼϰħϴϾˆOumlǹƣ=ІΫBOumlˆŃoacuteɐťOuml˶Œ=sʨФѳʿźǔȕŽāʫsup1ƂȞ6ϾOumlжΡЏiumlƮФnaked Stables6
OgraveAumlƁŮɴƁOtildeOgraveͰɒĞdivideOuml˅ʮƻEgrave=ɴOuml˦ŎƝƁǭѯaacuteiacuteТɴOgraveɴOumlˆp6ˉɅ˶ēФϒΘϞZƋǙ=njФɊόOumlќŝтѓ6Іfrac14˶=ɴOuml˦ŎƝƁUɴΥ΅αȔѬ]=ĺɴAEligȅϞѕФƝOumlĭ6RѯɴBOumlϪȎ=ʺƝˆѾФѮiΘϸ6ćŮ=RѯɊĄέ=ФϒOumlˆDɠЌįȕżǀɴ˪ƂOumlτȞ6
їȳOumlЧ˽ЂϞuacuteĖ˭OumlƝЧ=ϞOumlǏΌfrac12ƊƂiacuteƮ˗ѓтȾ6ʛѯ˗THORNāǥIcircTHORN˗plusmnũ˕ȩOumlɕɖ6Фϕ˪Ɓŏѓaeligȓ˂ɴlOtildeĽƞcurrenɊƂȞ=ФϽ϶iexclРiacuteϞăтŮ=ȊϑϑOumlФpOumlaumlpara˛ļƝˆũʉϿŃoacuteɐť˶Œ6
ŜѲɒϚƮƁB˛thornѓΫ=ФжȕoacuteŚǽȎOuml˶Œ=ϩжȕϾƂiacuteTHORN5thornϽ϶iexcl=ƏήűiacuteŶ5ϪȎ6
˂ɴOumlїˉiquestІƝˆOumlʛɇϽȨǭ˽6ɴƮϾƉƁϞograveͰɒіΪϭˏ˗ѓOumlIcircTHORNȻѕ6Ђ˗ccedilOumlŏȕϾҋҀ5ƌ5ĿěUgraveƂiacute6ˢƩȡтŮ=ȅĦNjůicedilaringƿжϞтȾ6
ˍřɴκЪxФpȕͷ=϶iexclǬĎƆеǣȎiumlƮɴΘϸntildeɐOumlxĀκЪ6϶iexcliǬĎȕOumlɐ˸Ɲʍˑ5ϾƉ˔ȄϡƎľ˓ɛђiumlƮЀ˼ɰʸϞǗǕ6ǣȎȕŀϰΪʚOumlφčĘOumlґ6
11
In the evening join the visiting winemaker from South Africa for
a private tasting in our wine cellar followed by an outstanding
dinner featuring a myriad of organic and seasonal produce
sourced directly from the farm All dishes in the restaurant are
designed to be shared and enjoyed together
The warm summer months are filled with afternoon bbqs
evening musical performances in the openair theater and sun
dappled memories at the pool
Winter is crisp and perfectly peaceful as snow dusts the bamboo
forests Log fires crackle in the bar and winter cocktails warm
from within
Memories are created and moments are shared a naked Stables
Private Reserve
˛=ϞʜKċȅѳɫčOumlɳǙ˰=ФͰɒOumlǙѨȕʑɐǙ=ŻϾхƻȅѳɸOumlϾƉOumlΪΈ˸OumlĖ˭6ϞʜȅΘҗҖĺɴAEligȅOumlНH6
҈ϤOumlΆƕ=жȕɊͷŮ˞DZ=ȹǤOumlϝϪȎύordfϡƎ϶iexclȕϒŒLwOumlɐťſϥ6
жȕOumleumlƕʒǓΕũ=JμĢĩѯќŝ6ǙHȕ=ɦФƄѓˀ˞āordfʋɿ˩=ϞZeumlƕƋǙɭ˂ɴɻũηucirc6
ȅnaked StablesjуſϥΘɐť˶ŒH6
12
13
14
GREEN DESIGN amp CONSTRUCTION
LEED Green strategies
All about LEED
Developed by the US Green Building Council (USGBC) LEED
(Leadership in Environmental Energy Design) provides a concise
framework for measuring green building design construction
operations and maintenance LEED Platinum rating is the
USGBCrsquos highest rating with strict criteria encompassing energy
savings water efficiency CO2 emissions reduction improved
indoor environmental quality and stewardship of resources and
sensitivity to their impacts A LEED Platinum qualified building
should use at least 30 to 40 less water and electricity than a
normal building At naked some of the things that have been
done in aiming to achieve this award are
recycling
flushing and irrigation
water
waterless urinals
buildings
consumption
ɀ˔ˤƗІƭˤ
绿色建筑认证
关于LEED
ϻɐŘɀ˔ƭѡƁāʜ=LEEDɀ˔ƭѡˈпltȣɀ˔ƭѡˤƗ5ƿń5РѽϡƎŰŀƥƾOumlȀơ6LEEDɐŘɀ˔ƭѡƁ˄ƽɭ5ѱЕȚϸȿ5ƱUacuteĀϓŸʀČ5˫ɬźǔёȣ5ѱЕŎȓƎoslashʙϳΗOumlɚĭoacuteψķnѬOumlѻijưΙ6ϞmicroϴϾLEEDˈпOumlƭѡϰħaʔƭѡ˟˼ϸOumlaacute6Ф =ͰɒϚѼȥŬucircľѽȅлʷOtildeOgraveжĸưΙ
ƭѡƽˬȥ13OumlɭЕ˼ϸ
ƭѡƽˬȥOumlϸȣ
iquestͳccedilũɇȺƍȅOumlЅϸЂҔͲOumlνźȚϸ
ϾҔͲũđiuml^ſϸЂyenũŐĪ
LJA˗ňȱOuml˳THORNǖŸȥƂ
˼ϸUacuteȱȣOumlЌŊegraveѩяϡƎɶ˾umlɇɗyen
Οkiexcl
ϸЂЎ˅Oumlϒɭ˅ƞ˅ʠ
ϸЂƞ˅ũȐʼƭѡOumlƽɭЕкʢ`
pѩϾ˅ſѩяȅƱUacuteɭЕΞŦ
15
use Incentives given to reduce energy consumption
a factory 20 minutes away from site
window frames bricks and roof tiles
Council)
material
property
recharging stations
within a radius of 800km
CѩФϾp˛OumlɭȣƗϸȅƢethǸˆOumlɭЕ˼ϸʮ
ȁ6ŻɭЕΞŦOumlƦ˟ŀuumlOumlưȘ6
ϸ˼ϸќΧdzȝOumlŗȷƞ˅ŀɻ6ќΧdzȝȅѳǢȑͰɒ
ēєȺЗOumlϞƝľ
ϾOumlʥũacuteŲiumlijoacuteǨЖ
˼ϸɘŒŵOumlUacuteĝˢtȟ
˼ϸUacuteʀČOumlȦ
˼ϸſȚϸOumlǛɦёͳccedilơ5џѲ5џƈ5acuteȀ5ѦǼũ
ͳccedilʎ
Ś13OumlɦϻFSC˕ȩŎȓГƁltʹ
˼ϸǵУ˪OumlŸќѐTHORNO
pɬʺ˼ϸLEDtimesũΟίOumlϲŒtimes
oslashϾƭѡѻAringoacuteOumlljαѳʿŒũĘ
ѝTHORNъПηijyumlěljˏ=ijyumlěϻϒɭŀaacutesɭФ
ѤTHORNcurrenaacute
OumlƭѡȦiumlȅѳĈДŁȕɬOumlʵЉ
Ś13OumlƭѡđȦ^ſȚϸ
ϾoacuteƟAacuteOumlȃƇiuml^νźȚϸ
notĉũȃƇ^ϸѽĐȦ
oacuteƟAacuteɬϴϾϾƉųВ
іΪϭˏϙ˪iacuteIcircTHORNȻѕlt
WŰѳʿiacuteцʾ
16
17
THE DESIGN IDEA
Tree Top Villas
树顶别墅
To touch the sky at night and look down on the forest in the morning is what owners of the tree top villas will experience High
above the forest canopy 30 luxurious homes are perched in the tree tops Spacious wooden constructions with large sundecks spill
into the panoramic views of the mountains
macrɞҌҍOumlϝǹ=ϔѪȗOumlҐ=жǜϴϾccedilpOumlˆɒntildeΘOumlҕȞǒ˔6icircŤŴѢЭʗͽФ˕ȩŌт˛=pǡϞķ6аФǾOumlɦѐΟͳѓ=œOumlɢī˗ʺǒǍόYacute6
Each villa is built on stilts to minimize its physical footprint and maximize the views for its discerning owners The prefabricated villas
are made by innovative construction technology known as structural insulated panels (SIPs) With high insulation value and zero
construction waste these lofty eco dwellings are like no others offering you an energy efficient home that is beautiful and at one
with nature
ccedilpOumlƭѡaumlƵȵƿń=iquestyacuteƦ˟oslashБ˽˪źǔOumlϳΗ=sѻAringΏoacuteOumlЮϹɐOumlǒ˔6жΡЎѐOumlpϸѻΪǴƔOumlƿńWOѐШOuml6ccedilpOumlˤƗтѽ=ʹđȦͲˁssectѳʿ=ŀϞĸЁϾʑЁʩNjѳʿOuml˪ѢЭ6
The villas are intended for life Overlooking the mountains and forest below each home has a very large outside deck
complemented on the inside by an open plan kitchen with all the latest amenities dining room living area and opium den for
relaxation and entertainment Large sliding doors and full wall windows welcome natural light while sophisticated air conditioning
systems ensure your comfort Double layered glass keeps the view in perfect focus hushing all sounds to perfect stillness Wooden
floors soft lighting and high ceilings add a sense of warmth and space
ccedilpѥ˪Ƃyacuteƭ6Ġғ΅ɘOumlʾ˗ũ˕ȩ=ɏicircƭѡǩˤϾǾAringOumlϒ=ʆϡCcedilOumlмǭČ˾notĉ55˪ƂʵũČЄȎ6ǾAringOumlȄɑũмɘɅTHORNAringacuteǵɩѳʿˉŒ=˶ljOumlǹaelig΄ǵʽWɴOumloacute6tȟǵȯɴФѻƜƶoacuteΩ˚ɐǒOuml˶xƁOgraveĹѕ˩ϪOumlī˃=ntildedegЂϞʎǓтѓ6ʿOumlɦTHORNO5ˌũOumltimesŒũǹOumlųϣЫȥɻũǹƣĭ6
ˤƗȓɲ
18
Tree top villas
Roofs thatched
19
20
FLOOR PLANS
Treetop villa 2 bedroom villa ccedilpȢͱĉ
ʒɘ
Interior area 室内面积 13768sqm
Exterior area 室外面积 50sqm
Total usable area 实际使用面积 18768sqm
21
Level 1 一层
Interior area 室内面积 7088sqm
Exterior area 室外面积 102sqm
Level 2 二层
Interior area 室内面积 668sqm
Exterior area 室外面积 398sqm
22
Treetop villa 3 bedroom villa ccedilp˓ͱĉ
Interior area 室内面积 20214sqm
Exterior area 室外面积 664sqm
Total usable area 实际使用面积 26854sqm
23
Level 1 一层
Interior area 室内面积 10334sqm
Exterior area 室外面积 118sqm
Level 2 二层
Interior area 室内面积 988sqm
Exterior area 室外面积 546sqm
24
Treetop villa 4 bedroom villa ccedilpͱĉ
Interior area 室内面积 2667sqm
Exterior area 室外面积 863sqm
Total usable area 实际使用面积 353sqm
25
Level 1 一层
Interior area 室内面积 136sqm
Exterior area 室外面积 168sqm
Level 2 二层
Interior area 室内面积 1307sqm
Exterior area 室外面积 695sqm
26
FITTINGS amp FINISHES SCHEDULE
EXTERIOR AND INTERIOR FINISHES
External walls
Structure is built from steel and SIP (Structural Insulated Panels) External wall is cladded with painted fiber cement board
Internal walls
emulsion paint
Ceiling
Ceiling is finished with emulsion paint
Flooring
Bedroom is finished with heavy strand bamboo flooring
Balcony
Balcony floor is finished with Wood Plastic Composite decking (M wood) Railing and trellis made with Liu An wood Balustrade is fitted with metal and Liu An wood
Window
bedrooms are fitted with double glazed LowE glass and Roto hardware
Kitchen amp powder room
Floor is finished with natural tile Kitchen cabinets and sink are provided Kitchen counter top is fitted with natural stone
Bathroom
Wall and floor are finished with natural stone
Doors
Entrance door is made of solid core timber fitted with Saflok RFID locks Bedroom doors are fitted with hollow core timber fitted with Saflok RFID security locks
ƭѡȦƎˤ]ɛ
室内外材料
oacuteƟͳʥ
oacuteƟͳƿńˤƗĮƿńƎƿńWOSIPlt6ʥϸΉɮOũʘ6
ɬʥ
ǸćƎͱтɬʥǩϸĔƎˎƲʘ6
ų
ųɘˎƲʘ6
THORN
ǸćģūɦTHORNO6ͱіќTHORNO
ȹ
ȹϸɦOʓʟ6ʈȲҎɦѐШOuml6ȇĬϸDŽрƎȲҎɦĜ6
acuteŲ
Ǹć5ͱOumlacuteŲϸȽɦѐacuteȀʆ-3ѓǹtȟƎ-0-ͶDŽʆƪ6
notĉ
THORNϡƎɘϡʿTHORNѦʓʟ=notĉŀlaquoŖϡƎʇ6notĉɘʿ˵6
Ќ
Ќʥ˦ƎTHORNϡʿ˵ʓʟ6
ɑ
ˏǺAringɑϸ˹Ψɦɑʆ˛-)ljordfɑNJ΄6ͱɑϸǹΨɦɑʆ˛SaflokljordfɑNJ΄6
27
MECHANICAL AND ELECTRICAL INSTALLATIONS
Heating and Cooling
AIRWELL centralized water source heat pump is provided Fresh air intake with heat recovery system is installed
Electrical provisions
are provided
Electricity
Concealed conduits are provided Threephase electricity supply with miniature circuit breaker distribution board is provided
TV telephone and internet connection
Satellite TV with all major international channels
is provided in all the villas Telephone outlets and wireless internet connection is provided
Hot water supply
Huang Ming solar hot water heater and Rinnai gas water heaters are installed for the villa
Water supply and pipes
Concealed copper pipes are used for both hot water and PPR pipes are used for cold water
The resort will be patrolled 24 hours a day CCTV system is in operation throughout the resort 24 hours a day All the villa front doors and bedroom doors are fitted with Saflok RFID security lock system
APPLIANCES TO BE PROVIDED OR INSTALLED IN EACH DOMESTIC
UNIT
机电设施配套
ŀɻũѐȐ
ɽyumlƍѓ˾Е˅`΄6ΪĘ˅ſ΄6
Ɲaacute
ʆEΐNtildeŎOumlǭŋϡƎѿ6
aacuteȞŀϰ
ѩϾϮ˾ΐȺ=ʆϾίoumlȺʠ=ʆaacuteΓOuml˓ΑaacuteЕŀϰ6
aacuteƎςˤ]
έaacute=ʹΐaacuteŹũʹΐȺ6
˅ˤ]
žɛϒɭ˅ʠƎȩɬɌʡ˅ʠ
Ŏ
˅ŀϰŎǩϸϮc˾ĮŎ=ȐŀϰŎŎ6
WCˤ]
oacuteƟAacuteˤϾϾΟ˶ѽOumlgȺaacute΄ϡƎΟ˶OumlπɄ6ˏǺAringɑƎͱϸSaflokljordfɑNJ΄
标准住宅单位附送以下设备
Stove BAUMATICExaust fan BAUMATICOven BAUMATICMicrowave BAUMATICFridge BAUMATICBARMini fridge (2 3 bedroom) BAIXUEWine fridge (4 bedroom) BAUMATICBEDROOMMini fridge BAIXUEBath KOHLERTERRACEBarbeque grill
TelevisionDVDBATHROOMShower KOHLERBasin KOHLER
notĉ aacuteraquoȷ ʄɇUcircǷnotĉϼχƉ ʄɇUcircǷnotĉaacuteDZΓ ʄɇUcircǷuȷ ʄɇUcircǷɬяrΓ ʄɇUcircǷHΟrΓ=ĉlt JμǙŖĉlt ʄɇUcircǷͱΟrΓ JμЌį Ǵȍȹ˞DZΓҒĉaacute ɯDVD ɯЌȪЌʠ Ǵȍʇ Ǵȍ
28
NOTE
1 The Developer reserves the right to substitute other materials
or appliances of comparable quality and standard for the
intended items as listed in above fittings and finished schedule
2 The fittings and finished as listed above shall be subject to
the terms of formal Agreement for Sale and Purchase Those
provisions may have slight variation in the color measurement
3 The Developer reserves the right to make modifications and
changes to the building design fittings and finishes without
prior notice
4 Fittings and finishes of the Special Units may be different
from those of the Typical Units
备注
āЮ˙WȰϞʧʹȞ=Dв˹ƙʮȁεϘϡUgraveётƭѡȦϡƎˤ]Ccedil˛ȧĹΙ6
˛ȧĹΙȦϡƎˤ]ǩϡн˾ɈɉūКOumlǿщegraveѬ6ĹΙƭѡȦƎˤ]ǵɭƁФϋ˔=ȣoacutepoundAcirc5ȓ5ѺуƎƆľ˛ordfʬp6
āЮ˙WȰϞʧʹȞδeacuteϡƎĽĨϛOumlˤƗ5ƭѡȦϡƎˤ]ʹεȮαс6
˔EumlЏOumlēƭѡȦϡƎˤ]І˛oȧĹΙǵɭϾx6
29
PURCHASE OPTIONS
Buying a Tree-top Villa at naked Stables Private Reserve involves signing a Sale and Purchase Agreement with the development
company and a Lease and Management Agreement and Deed of Conditions with the Hotel Management Company The Management
Agreement requires the purchaser to lease the property back to the Hotel Management Company to manage on the ownerrsquos behalf
There are two different plans which are available for buyers
在 naked Stables 购买一套拥有不动产权的树顶别墅包括与发展公司签署一份买卖协议以及与酒店管理公司签署一份租赁管理协
议和条件契约管理协议要求购买者以业主的名义向管理公司出租其别墅以供其管理买家有两种方案可供选择
ŅɈκΙ
30
OPTION 1 - FLEXIBILITY
1Owner Usage Rights
Zero usage restrictions
Early reservations are required to secure Villarsquos especially during prime and peak seasons If a Villa Owner does not provide the
required advance notice for a reservation the resort may be required to offer the owner a different unit or in the worst case no
availability at all
1 业主使用权限
ȫ˼ϸΏѐ
ϘʴʣЎegraveˏѢp=ϺʙФƐƕ6ˍřpϛѝɍϾŀϘʴOumlϸЂЎegraveOumlЎс=oacuteƟAacuteƮʙŀȮϞdegѢdeg=ƆеѻЦĴOumlʮȁɍϾǹĉ6
2 Rental Revenue
2 租金收入
a Rental revenue
Whilst not in residence the owner will be eligible to earn a pro rata 36 of the room revenue generated by the Reserve during their
absence Ie Everyday the revenue generated by the entire resort is divided amongst the owners not in residence on that day When
an owner is in residence he forfeits his opportunity to earn revenue
ѸDŽˏ
ϛѝxǝѢʖƣ=ƮOtildeOgraveoacuteƟAacuteordfѸʙĉͳOtildeϧOuml6ɏoacuteƟAacuteordfѸɨΡxǝѢФfrac14OumlϛѝOumlĉͳOtildeOumlϧƮ^ʒǩēʆĺжΡϛѝ6IcircϛѝǝѢФʙpȕ˶=Ʈ˱ʸƅOtildeϧOumlƉƁ6
b Monitoring your returns
Owners will receive regular financial information in the form of an electronic or hardcopy statement with details including owner
records of stays amounts spent revenue generated etc Owners may request to receive these statements daily weekly or monthly
Should the owner wish to lsquocash outrsquo and withdraw cash generated from their villa ownership this will be available biannually at the
gtƢethɰOumlſY
ϛѝƮƁegraveʖOgraveaacuteѲPƆɘP~Yo=ɬˋʭregOumlȧordfϛѝOumlˏѢƘȼ=ΞĒƘȼ=ˏſYUgrave6ϛѝǵκЪɏˉ=ɏέʖ=ƆɏĸМOgravefrac14Yo6ˍϛѝoslashѳƓФoacuteƟAacuteѓOumlˏſYljα=ɨɋǵɍSɱ˹˲Ϟfrac346ƆɏɱOumlМƆɏɱOumlМ6
选项1-灵活性
31
c Cashing out your returns
Owners will be able to cash out their returns twice a year If the owner chooses not to cash out his returns the resort allows the
owners to use their returns at the resort This option allows the owners to deduct returns pretax
gtƮɴOumlſYŚDŽĈ˾ʷordf
ϛѝɭņɏɱȢfrac34ϡDŽĈ˾ʷordfɒOumlſYϧ6ˍřϛѝκЪxʷordfOumlϧ=ǵϡФoacuteƟAacuteѓ˼ϸ6жѕκΙПηϛѝǻshyɩʣOumlſY6
3 Discounted Resort Services
All services available at the resort are offered to owners and their guests at a 20 discount off list prices These services include
restaurants wellness centre and activities centre
3 有折扣优惠的度假村服务
oacuteƟAacuteȕϾŀĺϛѝϡƎɒǸˆOumlĞiumlDвnƠĺЃOumlгǻ6жΡĞVȂ5ƫǰѓΫũƂiacuteѓΫ6
4 Services Fee
When the owner is in residence the resort continues to offer services on their behalf These services include Butler Bell
Housekeeping and Room Service In addition to these the resort offers water electricity wireless Internet and telecom services
included in the Services Fee to the owner whilst in residence The services fee is 300rmb per room per night This fee is charged on
all rooms regardless of which are in use
4 服务费用
IcircϛѝФoacuteƟAacuteǝѢ˶=oacuteƟAacuteƮƚθϡɒOumlɜϦϛѝŀĞ6жΡĞVȂϵˆ5αȔ5ƝоũǸĉĞ6shyȥжΡт=oacuteƟAacuteФϛѝǝѢʖƣŻŀ5aacute5ʹΐűȠϡƎaacuteάĞ=жΡiumlVŠФĞĒϸѓ6ɏĸĉƣɏOumlĞĒϸЏˆəe6жĸĒϸΛϾĉƣʷOuml=xɃfrac14ĉƣĚФ˼ϸ6
5Maintenance
4 of hotel room revenue will be reserved for ongoing building maintenance This will be deducted from the ownerrsquos share of total
room revenue
5 维护
ǙacircǸĉˏOumlƮ^ȰѽŮθƭѡδтĒϸ6ħēDŽuumlƮiquestϾˆǵēOtildeOumlǙacircǸĉˏĕuumlѓǻshy6
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Rooms Available 可用房间 121 121 121 121 121 121Estimated occupancy 预计使用率 35 45 55 60 60 51Estimated average daily room rate 预计每日平均房价 2500 2675 2836 2977 3096 2817Growth in room rate 房价增长率 7 6 5 4 6Annual room sales 年房间销售额 38644375 53163619 68876422 78894810 82050603 64325966RENTAL RETURN ESTIMATES - RMB Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGEEarnings Per Room (36 of gross room revenue) 124173 170827 221315 253507 263647 2066942 Bedroom 收益 ndash 双人间 248346 341653 442631 507013 527294 4133873 Bedroom 收益 ndash 三人间 372519 512480 663946 760520 790941 6200814 Bedroom 收益 ndash 四人间 496692 683306 885261 1014027 1054588 826775
INDICATIVE YIELD Indicative selling price Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
2 Bedroom 收益 ndash 双人间 6000000 41 57 74 85 88 69
3 Bedroom 收益 ndash 三人间 9000000 41 57 74 85 88 69
4 Bedroom 收益 ndash 四人间 12000000 41 57 74 85 88 69
Hotel revenues and owner rental yield - Option 1 Flexibility
32
OPTION 2- STABILITY
1Usage Rights
1 使用权限
选项2-稳定性
Total Permitted Usage Prime Peak SeasonPermitted Usage
Peak SeasonPermitted Usage
Out-of-SeasonPermitted Usage Blackout
40 days per yearNo occupancypermitted
Up to 20 days per year but no more than 7consecutive daysfor any one stay
Up to 20 days per year but no more than 7consecutive days for any one stay
No occupancypermitted
允许使用总数主要的旺季允许使用
旺季允许使用
淡季允许使用
无折扣期
每年40天 不允许占用 每年20天但是每人
不能连续居住7天每年20天但是每人 不能连续居住7天
不允许占用
Prime Peak Season To be published by naked Retreats in according to government notification every year Prime Peak Season
Middle Autumn Festival (Sept) excluding Blackout dates
Ɛƕɏɱϻnaked RetreatsĻǟоġĵāordfс6ƐƕVȂѓŘsup1ƽϞМĀМlt5ȋiacuteƽͶМlt5Řʱƽ˴Мlt5ʭɛƽМlt5ѓʲƽǘМlt=xVȂʹгǻʖ6
ƕiquest˓МOgrave˴ϞМʖƣOuml10ĸїɡϡƎ10ĸľѽˉїʖ=xVȂƐƕũʹгǻʖ6
OutofSeason 20 days during December to February excluding Prime Peak Season and Blackout dates
Iacuteƕiquest˴ĀМOgraveĀМʖƣOuml=xVȂƐƕũʹгǻʖ6
Blackout Dates Peak demand dates such as holidays sporting events groups and citywide conventions Local cultural events
all as specified by the Hotel from time to time
ʹгǻʖεʴijėʖVȂƟʖ5Ћ˒5ũʺβOumlƁϨ6IcircTHORNɾyumlOumlŸƂiacuteiumlƮDвǙacircOumlɛljα6
2 Rental Revenue
2 租金收入
a Rental revenue
Regardless of your usage of your property your rental return will be fixed at 5 for the first 5 years of operation After this period
you will automatically migrate to the Flexibility plan
ѸDŽˏ
xɃɰOumlĉ˼ϸoacuteˍŪ=ͶɱOumlѸDŽϧiumlŊegraveOuml136ФжтŮ=ɴƮѳiacuteѧˏȬƂβĈF6
b Monitoring your returns
Owners will receive regular financial information in the form of an electronic or hardcopy statement with details including owner
records of stays amounts spent revenue generated etc Owners may request to receive these statements daily weekly or monthly
Should the owner wish to lsquocash outrsquo and withdraw cash generated from their villa ownership this will be available biannually at the
gtƢethɰOumlſY
ϛѝƮƁegraveʖOgraveaacuteѲPƆɘP~Yo=ɬˋʭregOumlȧordfϛѝOumlˏѢƘȼ=ΞĒƘȼ=ˏſYUgrave6ϛѝǵκЪɏˉ=ɏέʖ=ƆɏĸМOgravefrac14Yo6ˍϛѝoslashѳƓФoacuteƟAacuteѓOumlˏſYljα=ɨɋǵɍSɱ˹˲Ϟfrac346ƆɏɱOumlМƆɏɱOumlМ6
33
c Cashing out your returns
gtƮɴOumlſYϡDŽĈ˾ʷordf
Owners will be able to cash out their returns twice a year If the owner chooses not to cash out his returns the resort allows the
owners to use their returns at the resort This option allows the owners to deduct returns pretax
ϛѝɭņɏɱȢfrac34ϡDŽĈ˾ʷordfɒOumlſY6ˍřϛѝκЪxʷordfʙϧ=ǵϡФoacuteƟAacuteѓ˼ϸ6жѕκΙПηϛѝǻshyɩʣOumlſY6
3 Discounted Resort Services
All services available at the resort are offered to owners and their guests at a 20 discount off list prices These services include
restaurants wellness centre and activities centre
3有折扣优惠的度假村服务
oacuteƟAacuteȕϾŀĺϛѝϡƎɒǸˆOumlĞiumlDвnƠĺЃOumlгǻ6жΡĞVȂ5ƫǰѓΫũƂiacuteѓΫ6
4 Services Fee
When the owner is in residence the resort continues to offer services on their behalf These services include Butler Bell
Housekeeping and Room Service In addition to these the resort offers water electricity wireless Internet and telecoms services
rental option
4服务费用
IcircϛѝǝѢФoacuteƟAacuteȕ˶=oacuteƟAacuteƮƚθϡɒOumlɜϦϛѝŀĞ6жΡĞVȂϵˆ5αȔ5ƝоũǸĉĞ6shyȥжΡт=oacuteƟAacuteФϛѝǝѢʖƣŻŀ5aacute5ʹΐűȠϡƎaacuteάĞ=жΡiumlVŠФĞĒϸȕ6жϞȏOumlĞĒϸxVȂegraveβordfѸʆ6
5 Maintenance
Of the 5 guaranteed return generated form your property during the period you are not in residence the management company
will retain 4 of this return for maintaining your Villa The maintenance fund will be pooled and used for all Villarsquos in the resort
5维护
ɴxǝѢʖƣiquestɴOumlĉѓƮ˪Ouml13OumlſY=ŎȓŁƮWȰжbſYѓOumlϸѽɴpOumlŰ6ŰƈDŽƮ^ūsʜȅsϸЂϾoacuteƟAacutepOumlŰ6
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Hotel projections
Rooms Available 可用房间 not relevant 非主要Estimated occupancy 预计使用率 not relevant 非主要Estimated average daily room rate 预计每日平均房价 not relevant 非主要Growth in room rate 房价增长率 not relevant 非主要Annual room sales 年房间销售额 not relevant 非主要RENTAL RETURN ESTIMATES - RMB Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE2 Bedroom 收益 ndash 双人间 50 50 50 50 50 503 Bedroom 收益 ndash 三人间 50 50 50 50 50 504 Bedroom 收益 ndash 四人间 50 50 50 50 50 50
INDICATIVE YIELD Indicative selling price Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
2 Bedroom 收益 ndash 双人间 6000000 300000 300000 300000 300000 300000 300000
3 Bedroom 收益 ndash 三人间 9000000 450000 450000 450000 450000 450000 450000
4 Bedroom 收益 ndash 四人间 12000000 600000 600000 600000 600000 600000 600000
Hotel revenues and owner rental yield - Option 1 Flexibility
34
Option 1 - FLEXIBILITY Option 2 ndash STABILITY
investment returns for your Villa are influenced by the
success of the resort and the number of days you use
your Villa
Stable implies both your returns and your annual
usage rights to your property are fixed Regardless of
how well the resort operates your returns will remain
the same Equally you will only have a fixed number
of days allowed in residence
Usage Have unlimited usage rights to their Villa 40 days usage per year
Rental ReturnEarn 36 of the pooled returns from the entire resort
whilst not in residence
5 guaranteed return on their investment regardless
of resort performance
Resort Discount20 discount on all resort amenities and activities
(including SPA and Restaurants)
20 discount on all resort amenities and activities
(including SPA and Restaurants)
Services FeePay a Services Fee of 300rmb per room per night
whilst in residence
Maintenance4 of all room revenue is retained for maintaining
the owners Villa
4 of all room revenue is retained for maintaining
the owners Villa
选项1 ndash 灵活性 选项 2 ndash 稳定性
ȬƂβϸЂ˼ϸІſY6ɰOumlpѱſYʷǧЂoacuteƟAacuteOumlĿǑϱũɰoslashpOuml˼ϸoacute
ŊegraveβϤѯɰOumlſYũɏɱoslashЂɰOumlĉOuml˼ϸʹΏiumlŊegraveOuml6xɃoacuteƟAacuteOumlǑϱѫȁϾucircť=ɰOumlſYiumlŊegraveOuml6ϖTHORN=ɰъϾŊegraveOumlПηǝѢOuml6
使用 ʹΏѐOumlp˼ϸʹΏ ɏɱOuml˼ϸʹΏ
租金收入 ФxǝѢʖƣ=ƅOtildeмĸoacuteƟAacuteūsſYOuml xɃoacuteƟAacuteǑϱѫȁˍŪ=Wп13OumlſYϸЂѱ
度假村折扣 ϾoacuteƟAacuteˤ˲ũƂiacuteOumlгǻVȂSPAũlt ϾoacuteƟAacuteˤ˲ũƂiacuteOumlгǻVȂSPAũlt
服务费用 ǝѢʖƣ=ɏĉƣɏЏˆəeOumlĞĒϸ čѝϘ
维护 ϾĉƣˏOumlƮ^WȰϸЂϛѝpOumlŰ ϾĉƣˏOumlƮ^WȰϸЂϛѝpOumlŰ
OPTION COMPARISON
选项对比
35
36
INDUSTRY RETURNS AND BENCHMARKS
INDUSTRY REPORT
行业报告
Tourism and urban resorts is one of the fastest growing industries in China According to industry consultant HVS cities such
as Shanghai Beijing Shenzhen Guangzhou Hangzhou and Tianjin all have a population where a critical mass of highly affluent
individuals and successful companies exist generating demand for suburban resorts
ФѓŘ=ȾϽϛũoacuteƟAacuteσɓāЮOumlαϛтϞ6ĻǟʺʳǙacircĞϛltOumlϞΙYĵ˿=ФѓŘOumlѝϘˍ˛ŝ5[ǎ5˧5œј5ţјũdžǩēyѯAringȣOumlĥЍˆʾũĿOumlʝϛ=ϻfrac14ϚƊāȥoslashƴʵoacuteƟAacuteOumlƌAringεʴ6
Amongst other things the exponential growth in private vehicles has seen a huge increase in demand in the leisure market With
the completion of the shenjiahu highway in 2010 the travel time from downtown Shanghai to Deqing is now 2 hours Also with
stop at Deqing) scheduled to open in late 2011 travel time from downtown Shanghai to Moganshan will take between 15 to 2
hours When comparing travel times to get to other resort destinations in China ndash eg Hainan or Lijiang flight times might be within
2 or 3 hours total travel time including travel to airports and check in make the whole trip 6 to 7 hours plus additional travel cost
Within the 2 hour travel radius of Shanghai the quality of resort destinations is also (in our opinion) not at an international standard
with most hotels simply being lsquocity hotels in the countryrsquo rather than true resort properties operating at international standards
shyfrac14т=ѯĸˆγΊOumlāЮ=ĸˆƸϴϾȿϚσʂ˫6ѳɱ˥ƛůijϡŮ=iquest˛ŝOgraveOcircʭϚLjεϘĸΟ˶Ouml6ΪƭOumlijǵϡФ13ēєɬiquest˛ŝUumlAumlţј6ƏƮФɱYacuteǫľOumliquestţјOgraveɫǎOumlijѓϾϞаDzOcircʭlt=ъεϞĸSΟ˶OgraveȢĸΟ˶ǜǵϡiquest˛ŝѓΫOgraveAumlɢī˗6ˍřІѓŘOumloacuteƟˮTHORNŝɫ5ȒƯUgraveaƹ=shyȥϘųĒэĸΟ˶Oumlďα˶ƣ=ŻϘФVȂʣƉ=CʺƤũUgraveEgraveOslashƉ˛ų˛эĸΟ˶=ĽxϸɨΡuumlOumlαųΝȥ6Ѷō˛ŝїiΟ˶ɬOumlγΊoacuteƟʸdeg=э˟ͰɒˈltІŘƙŸnѬŻϾѯɛOumlǢ6AringēOumloacuteƟǙacircϚũѓOumlɨΡǙacircɍϾ_ёOumlʵp=ЗЗAumlxOgraveинŘƙϤϦ˛oacuteƟίĉΙɧOumlϘʴ6
ϛѝЎʖſYІaƹ
37
OUR NICHE
我们的利基
naked sees a need in the market for world class expertly designed and operated resorts which are within 1 to 2 hour travel time
of major cities in China As with other urban resorts we believe that the Leisure market and the MICE (Meetings Incentives
Conferences Events) market will be a huge driver for our business In addition we feel that we are already at the forefront of
the growing focus and concern on environmental design building and operations as well as the growing interest in nature and
environmental education At naked we also place a high emphasis on facilities and services for the entire extended family ndash from
children to parents to grandparents that other resorts do not place dedicated resources for
nakedЎƧOgraveȥФѓŘжϞεʴƏǢȑѝϘϞэȢĸΟ˶Ouml=˶ЁhζǁϞȱOumlѥϛˤƗũŎȓOumloacuteƟΙɧ6ͰɒΑάγΊũƁƁϨ5ưȘȾϽ5AringίʝϛƁϨ5ƂiacuteЮȉltOumloslashͰɒϛOumlіAringʤȞ6frac14=ͰɒФŋѣũiacuteźWίˤƗ5ƭШ5ŎȓũźWȓɲœ˛ϠǑѷФȥαϛȭя=ФnakedІαϛеxͰɒϚіoslashЂˣʵѓOumlŜѲ5Ɲ5ȌеOumlĞũˏ6
As such we feel very confident in the rates and occupancies that we will achieve Regarding room prices when benchmarking
against some of the other leading hotel brands in the resort market such as Aman Fayun Hangzhou Banyan Tree Hangzhou Fuchun
Resort Hangzhou Mandarin Oriental Hainan and Commune by the Great Wall average rates in March 2011 for single bedrooms in
this set are ~ RMB2800
ϩfrac14=ͰɒoslashЂˏѢĉƠϡƎˏѢȿcurrenɊάΫ6ФˏѢĉƠĈɘ=ІʙФoacuteƟAacute˛OumlсɜǙacircʑʁaƹ=ˍCҊĂО5ţјНҏѨ5ĥsup1˗ǝ5˓φŴecircĈǙacircũƵ΅OumlŁˣ=Фɱ˓МOumlEumlˆƣʒǩƠķ=6
Regarding occupancies we are confident to achieve occupancies of around 60 after about 4 years of operation but forecast
conservatively that our occupancies will start from around 35 in the 1st year of operation and grow steadily to 45 in year 2
55 in year 3 and 60 after the hotel is lsquomaturersquo from year 4 onwards
ФˏѢȿĈɘ=ͰɒŬϾάΫǑŚɱOumlǑϱ=ͰɒǵϡAumlOgraveOumlˏѢȿ6WŇƗ=ͰɒOumlˏѢȿƮƁϻszligϞɱOuml13=egraveЫOgravefrac34ɱOuml13ũszlig˓ɱOuml1313=szligɱϡŮƮƁЫOgrave6
Given the above estimates we believe that owners can expect attractive investment terms as illustrated in the table below
Ļǟϡ˛OumlŇƗ=ЎƗϛѝɭņOtildeOgraveOumlѱſYƮƁˍ΅o˿
CҊĂО
НҏѨ
ĥsup1˗ǝ
˓φŴecircĈǙacirc
Ƶ΅OumlŁˣ
RMB4270
RMB3500
RMB2000
RMB2150
RMB2388
Aman Fayun Hangzhou
Banyan Tree Hangzhou
Fuchun Resort Hangzhou
Mandarin Oriental Hainan
Commune by the Great Wall Beijing
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Rooms Available 可用房间 121 121 121 121 121 121Estimated occupancy 预计使用率 35 45 55 60 60 51Estimated average daily room rate 预计每日平均房价 2500 2675 2836 2977 3096 2817Growth in room rate 房价增长率 7 6 5 4 6Annual room sales 年房间销售额 38644375 53163619 68876422 78894810 82050603 64325966
38
39
ͰɒOumldivideTHE TEAM
40
Grant Horsfield ndash Chairman naked Group
Grant a native of South Africa is Founder and Chairman of the
naked Group
Before coming to China in 2005 Grant worked in England
and South Africa with more than 10 years business ownership
experience With background in IT he launched eBites
Limited in 2000 Operating nationally eBites was both a
publishing company and a callcentre facilitations company with
headquarters based in Cape Town In 2004 Grant received
an MBA from University of Cape Town Graduate School of
Business Upon graduation he decided to come to China as he
saw China is where business opportunities lie
After spending two years in Shanghai he found himself
overwhelmed by the metropolis and missed the natural beauty
of his home From this desire and need sprouted the concept
for naked Retreats which was launched in 2007 Grantrsquos vision is
to create sanctuaries that are in harmony with the environment
where people can appreciate the simple way of nature and
embrace the naked lifestyle Grantrsquos tireless efforts in promoting
ecotourism in the rural areas not only created jobs but also
pride for the local community He received an environmental
award from the Huzhou Government in 2008
高天成 - naked集团总裁
ij=ɫčIcircTHORNˆ=nakedƍOumlmiddot˽ˆũѵ|6
Ф13ɱȅOgraveѓŘтʣ=ij˪ЬФϯŘƎɫčľѽ=ϾŚɱOuml˙ϛǑϱƎРѽǑϏ6ФʙITǒOumlUѠ΅=ɱij˪ƭȜȥeBitesϾΏŁ=eBitesŁƮϱΝІaacuteŹĞѓΫLJɖƿū=ʙѵˤФǭʔugrave6ɱ=ijƅOtildeȥǭʔugraveAringλ˙λЙOumlMBAλ6dϛŮ=ǧegraveȅѓŘ=ϩǯOgraveȥжȕOuml˙Ɖ6
Ф˛ŝEgraveȥȢɱтŮ=āѳƓxȥ˪Ƃ=sʨAtilde˱ȥѳʿɐǒ6ФжѕИІεʴOumlʶ˼΅=ƭȜnaked Retreats
OumlΖĂФɱOtildeOgraveȥ˹˲6ijOumlΖĂƭШϞĸ˯THORNІѳʿũΣŃdeg=ˆɒǵϡΘѳʿ=ΘnakedOuml˪ƂĈ˾6ij˫ΔAacuteTHORNʵ˪ȾϽѽordfOumlxΦɹȞ=xLjmiddotШȥľѽıŻOtildeOgraveȥIcircTHORNˣʵOumlХϐ6ij˪ƅOtildeȥɱůјоġNāOumlźWAring˼ư6
41
Delphine Yip-Horsfield ndash Partner Ben Wood Studio Shanghai
received her Master of Architecture degree from Harvard
Boston prior to moving to Shanghai to oversee the award
winning Xintiandi project on behalf of Wood and Zapata In
the fall of 2005 Delphine became partner at Ben Wood Studio
Shanghai
Drawing from her own experience of diverse cultures Delphine
has led a multitude of high profile projects such as Hangzhou
Xihutiandi Zhujiajiao Oriental Garden Shanghai Waitanyuan
Beijing Palace 77 Shanghai Hongqiao Commercial Core Lijiang
Lashihai Resort Masterplan etc
In 2006 she was selected Wallpaper magazinersquos first annual 40
under 40 designer of the year
Delphine is the chief master planner and architect for naked
Home Village and naked Stables Private Reserve She also
oversees the visuals and styling of the naked Brand
叶凯欣 - 上海Ben Wood设计室合伙人
ϜǮΩɺ=Ben Wood ˤƗľѽOumlѵƢ=śęAringλƭѡλ6ȅ˛ŝтʣ=ФΒIJ5ɷКũuuacuteľѽ6ȅ˛ŝŮ=CcediloWoodũZapataĤЩΪTHORNΙɧOumlƢethľѽ613ɱʲƕ=ϜǮΩɺBen Wood ˤƗľѽūƃˆ6
ϾѯxŸϽșǑϏOumlϜǮΩɺ=EacuteˇȥηucircijocircΙɧOumlƢeth=VȂţјͻůTHORN5њƝƶecircĈųВ5˛ŝЕ5[ǎłatilde5˛ŝŭʦ˙ϛѓΫ5ȗƯȄŝoacuteƟAacuteѵŔŷˤƗUgrave6
ɱ=ˏκȥWallpaperСьǃɱoacuteϡ΅OumlˤƗ˰6
ϜǮΩnakedƝВAacuteũnaked RetreatsOumlѵˤƗеũƭѡ˰6˶ϚĤЩƢethnaked˙nOumlFũĘķˤƗ6
42
Kang Yang Lim ndash Group Chief Operating Officer naked Group
Group with over 13 years corporate finance and real estate
development experience Previously he was Director of the
real estate division of APP China taking responsibility for the
initial positioning and development of the USD15 billion lsquoWhite
Magnolia Plazarsquo mixed use development project (including
the development of Shanghairsquos first W Hotel) He also led the
concept and development of APPrsquos branded residence and resort
project in Sheshan Shanghai
Finance division of PricewaterhouseCoopers in Melbourne
Australia where he specialized in business value and strategy
worked in inhouse strategy roles for CocaCola GB in London
and to British venture capital firm of the year (2004) ISIS Equity
Partners before coming to China in 2005
Accountants Australia in 2002 and is also an affiliate of the
of Commerce and Diploma in Modern Languages from the
University of Melbourne Australia
林纲洋- naked 集团首席营运官
ƞˏnakedƍOumlȩ˪ϴϾŚɱOumlʝϛ~ƎTHORNǭāǑϏ6Фfrac14тʣ=ѽѓŘDŽŒOumlTHORNǭāOumlѵƢ=ĤЩƠч13ϢЏOumlucircϸ8JЈȈœ9ǭāΙɧOumlcopy˽κшũǭāVȂ˛ŝszligϞƝ ǙacircOumlǭālt6˶ϚщNtildeȥDŽŒƍФ˛ŝҁ˗ʑʁѢЭũoacuteƟAacuteΙɧOumlȓɲũǭā6
ФDŽŒƍˇфтʣ=ȩİϑGAringȚφɣyuml_ʔŴϷOacuteƁƗ˰OumlǑȓ=ѥѣЂ˙ϛƠчũЯɁѰξ6ȩ˪Ф13ɱȅOgraveѓŘтʣэȑǭʔŴϷOacuteŮOumlϞotilde˶ƣɬ=ѽǵǺǵȎɂugraveŁɬOumlЯɁēͺ˰=ϡƎISISOumlʼnʏūѽƃRФϯŘɂugraveOumlϯŘĘΌѱŁˇф6
ȩ˪ФɱƅOtildeȥGAringȚφηƁƗ˰ƁũGAringȚφпʻωǗOumlƁГѱķ6˶ϚƅOtildeȥGAringȚφɣyuml_AringλOuml˙ϛλλϡƎCcedilЇϊλп6
43
Gabriela Lo ndash Managing Director naked Retreats
With over 15 years experience in high end events and PR
management Gabriela has been instrumental in bringing naked
to where it is today As one of the original members of the
naked Team Gabriela has led the growth of naked Retreats
to become one of the most famous eco retreat destinations in
China attracting guests and publicity from around the world
Originally from Macao Gabriela has rich multi cultural and
multinational living and working experience having worked and
studied for many years in Greater China England and Italy
卢家宝 - naked 度假村常务董事
ϴϾŚ13ɱOumlijocircƂiacuteũŁŃŋ΄ŎȓǑϏ=nakedDžOumlǜІȶƝXēxǭ6ѽħdivideOumlmiddot˽ГтϞ=ȶƝXϠǑAEligȭnakedѓŘѻϾɜOuml˪ȾϽɧOumlTHORNтϞ=ͼϭȥȅѳǁĹTHORNOumlǸˆ6ȶƝXȅѳGɑ=ϴϾĖĥOumlucircЏŸũucircŘǝѢũľѽǑϏ=ЬФAringѓŴTHORNʵ=ϯŘũϤAringȚϾѯucircɱωǗǑș6
Judy Zhu ndash General Manager naked Group
Zhu is the General Manager for naked Group ensuring smooth
operations of the group with a particular focus on government
朱燕 - naked 集团总经理
њώ=iquestnaked Retreatsmiddot˽ǭ˽ǜũij˪ūѽ6њώѽƍѵǑȓ=ĤЩIcircTHORNũŋ΄ʽWƍРѽ6Фƞˏnakedтʣ=њώФ˛ŝũ[ǎiquestŚηucircІ˙ϛϾŋOumlфϛ6ФΪͻȈƅOtilde˙ϛλ6
44
Kurt Berman ndash General Manager naked Stables Private Reserve
With over 16 years experience in FampB and high end luxury
resort management Kurt brings a wealth of experience and
will lead the preopening and operations of our new resort ndash
naked Stables Private Reserve Prior to joining naked Kurt was
the preopening General Manager at Six Senses Laamu and
Resident Manager for Six Senses Soneva Gili by Six Senses Kurt
has also worked at other prestigious resorts including Fregate
his career in hospitality in FampB and was a trained Chef with
experience working in many prestigious institutions including
The Dorchester Hotel in London Kurt is from South Africa and
has a masters certificate in hospitality management from Cornell
University
Kurt Berman - naked私人度假村总经理
ϾѯŚɱϬƎijIumlŤŴoacuteƟAacuteOumlŎȓǑϏ=ƮϡĖĥOumlǑϏȭNtildeͰɒΪoacuteƟAacute77)$ 0OumlϱϛũРϱ6Фƞˏ)$ тʣ=10ЬEacuteˇŚ8szligȳĭǦ9+1ϱϛѵǑȓũ8szligȳĭǦ9-2 ((OumlѤacircǑȓ610ŻЬˇфЂamp0ˆŝETHũ1+4UgraveʙўɜoacuteƟˮTHORN610OumlϛʜzЂϬαϛ=ϚϡϞĸФŬucircўɜƉńVȂ-0-0 -$-ltľѽŚOumlρȡϾOumlnot˰610ȅѳɫč=sϴϾǰɪyumlAringλЃOumlǙacircŎȓλ6
Richard Johnston ndash General Manager naked Home Village
Hailing from the United Kingdom but with most of his working
life in resorts throughout Africa Richard brings with him over
20 years experience in General Management and Director level
roles in world class resorts including Azura Retreats Cape Grace
hotel and the Saxon Hotel Richard plays a key role in the set
up of systems training and operating standards His years
of experience and mentoring leadership style make Richard a
natural inspiration for our young hotel management team
Richard Johnston - naked 家园村总经理
RichardȅѳϯŘ=IgraveAringucircOumloacuteƟAacuteľѽiumlФмĸčљ=ϴϾŚɱOumlѴūŎȓũǁƐoacuteƟAacuteVȂAzura
Retreats Cape Grace hotel and the Saxon HotelltijʒŎȓǑϏ6RichardФƭȜ΄5ʅρũРαnѬĈɘʜѯŋƨѽϸ6ĖĥOumlǑϏũȭNtildeĘķ˼OtildeoslashͰɒɱʬOumlǙacircŎȓdivideϾѯѳʿOumlƊȘ6
45
Teun Hanegraaf ndash Sales Director naked Retreats
Teun obtained a Bachelors in Business Studies and Masters
in Strategic Management with a focus on Chinese Business
Culture Teun increased our corporate sales business by 350
in his first year with us bringing international companies
ranging from international conglomerates Unilever and Coca
Cola to more local institutions such as The Shanghai American
School and leading Chinese companies such as Bank of China
韩天宁销售总监
ȅѳŧȈɥEcirc=şɵϴϾ˙ϛλλλ5ЯɁŎȓѥѣЂѓŘ˙ϛŸlt6ȅƍOumlszligϞɱşɵƮŁOumlΝϛijȥ13=sŁAEligȅȥx˟ŘƙβOumlAringŁǸŲ=жʙѓϾŘƙAringʝϛȠūȚŴũǵǺǵȎ=ϚϾ˛ŝɐŘλΠUgraveIcircTHORNƉńũѓŘϫαUgraveѓŘȴʝϛ6
Oliver Yuen ndash nature Reserve amp Recreation Manager
naked Stables Private will be the first private reserve in China
with a wealth of new flora and fauna introduced to the project
from Sydney University Australia and as a fully qualified Ranger
working in many of the worldrsquos best wildlife parks Oliver takes a
special role in ensuring the environment of naked Retreats and
naked Stables Private Reserve will be full of life and a natural
self supporting eco system Oliverrsquos passion for both people and
nature make him the perfect person to teach our guests about
what we do and make their stay not only a relaxing one but
also a fun fulfilling educational one as well Oliver previously
worked in wildlife parks and resorts such as Azura Retreats in
Mozambique Mobala Private Game Reserve in South Africa and
Sydney Aquarium in Australia
袁鹏威 - 活动经理和度假村 生物学家
naked StablesƮѓŘszligϞĸϭljΪOumlцʾũiacuteʾOumlˆoacuteƟʵ6OliverѽϞɜGAringȚφͿɯAringλūķOuml˪λƝiacuteλƝ=ϡƎФǁĹTHORNOumlϙ˪iacuteВľѽOumlľѽе=Ф˼naked Retreats ũnaked StablesϾѯĖĥ˪ѱЕ5ʿѳĺOuml˪΄Oumlźǔľѽ˛QύѯіϘƶ˔6АʊoslashˆȏũѳʿOumlƊʮ˼ѻūOumlˆȅĵͰɒOumlǸˆͰɒѼOuml˷ɋ=sʨ˂ɒФжȕOuml˶ŒxLjLjČ=˶Ϛ˂ɒOumlǝѢǑșlOtildeϾǭΫcurren˹ũϾƷЋϤϦ6АʊтʣФɫčũGAringȚφͿɯѹŏiquestϙ˪iacuteВũWŰʵOumlľѽVȂMozambique OumlAzura Retreats Mobala Private Game Reservelt6
46
Philip C Davis Company Director naked Retreats
Phil joined the Board of Directors for naked Retreats hotel
management company in 2011 His previous board experience
includes Tian Rui Hotel Corporation holder of the master license
for Super 8 economy hotels in China and Hong Kong from 2006
to 2008 He also was a founding shareholder of Tian Rui and
served as its President and Managing Director from 2006 to
2008 He was a board member of Tian Xian Cheng a bai jiu
concern which is a joint venture between Pernod Ricard and a
2010
Phil was previously Chairman of the Budweiser (Wuhan)
International Brewing Company and Managing Director of the
AnheuserBusch business in China and Hong Kong from the
beginning of 1996 through 2002 From 2003 to 2005 he
headed the AnheuserBusch liaison office with Tsingtao Brewing
Company
Phil holds a PhD in history from Washington University and
started his career as a market researcher at a major advertising
agency in the US before moving to AnheuserBusch and
heading its consumer planning and new product development
functions in the 1980s
Philip CDavis naked 度假村公司董事长
PhilЂɱƞˏȥnakedoacuteƟʵǙacircŎȓŁOumligraveƁ6ϡĖĥOumlǑϏVȂФːǙacircƍˇф5ϡƎЂɱэɱФѓŘũѓŘΒIJEacuteˇSuper ǑƖǙacirc ʼnˆ6˶=ϚːǙacircƍOumlmiddot˽ʼnecirc=ФɱэɱʖƣEacuteˇƍOumlѵ|ũigrave6ɱэɱʖƣ=ϞƝІWȎȞƞũJǙ˪ȴʝϛƬɫūѱOumlʝϛ77ΐOumligraveƁГ6
iquestɱэɱ=Phil͵šBudweiserŘƙɳǙŁOumligraveƎѓŘũѓŘΒIJCŝyŁOumligrave6iquestɱэ13ɱ=CŝyũʫETHʌǙŁOumlȠɆdegOumlĤЩˆ6PhilϴϾŴ˭uacuteAringλOumlș˻дλvλ=ФǁɱCcedilȅOgraveCŝy5ĤЩΞĒŔŷũΪʑǭāĿɭтʣ=OumlϛʜzЂɐŘOumlϞƝœĵCcedilȓŁ=Eacuteˇaeligω6
47
OUR INTERNATIONAL TEAM
International team
Chief master planners amp architects
the urban landscape of modern China with Xintiandi in
Shanghai a commercial cultural and entertainment district
Since then the studio has worked on projects in very diverse
categories both small and large scale projects include mixed
use projects like the ldquoTiandirdquo in Hangzhou Chongqing Wuhan
and Foshan luxury villa and high rise residential complexes in
Shanghai and Vietnam as well as various boutique hotels and
Chalet Architects
A00 Architecture is most well known for their research
inenvironmental sustainability and its application to their
work in Architecture Interiors and Furniture Their portfolio
includes feature restaurants luxury spas retail stores design
conversion of dozens of historic Shanghai homes into highly
personalized residences
Interior Designers AIM (Architecture amp Design) brings expertise
in the combination of world architectural styles and design
influences to the interior designs at naked Stables Private
Reserve With the Shanghai office led by the two founding
on comfort warmth and a unique blend between African and
Asian design sensibilities
Landscape Architect
Design Land Collaborative (DLC) is a professional consulting firm
comprised of landscape architects and planners with an office in
Shanghai and the United States Projects have a strong emphasis
on cultural resources historic preservation and ecological
design involving both the public and private sectors
ͰɒOumlāЮdivide
ɴǵϡΑάOumlёȣ
ŘƙŸdivide
首席规划师和建筑师
benwood Studio Shanghai OumlсɜΙɧтϞѠĨШ˛ŝΪTHORNľ=˼ʙƍ˙ϛ5Ÿ5ЄȎϞOumlʵЉ6тŮ=ЁƻȥĹȏŔɟAringΟOumlΙɧ=VȂţјOumlͻůTHORN=іʱ5͵šƎę˗OumlŤŴpϡƎФ˛ŝũЛɫOumlijѢЭʵ=ȮŻϾФѓŘƎˉ_OumlĹȏǐʑǙacircƎoacuteƟ6
小圆房建筑
AOO Architecture ФźǔWŰƎǵ θāЮĈɘϾѯѭЛOumlƭ=s˘ƮʙƭϰϸЂɬƝѩ6ɒƻŚOumlΙɧVȂ˔5ŤŴȤѓΫ5ȫ˙acirc5ˤƗίǙacirc˛ŝυНǙacirc lt5ˆoacuteƟϡƎϞ΄ȧOuml˛ŝș˻ѢЭOumlCcedilŸƎˆŸĨШ6
ɬ ˤƗ˰AIMƭѡˤƗltѥѣЂǁƭѡĘķũˤƗOumlɐƿū=ϭNtildenaked StablesOumlɬˤƗ6ФȅѳŧȈũaȚ˶OumlūѽmiddotTˆȭNtildeOuml˛ŝTdegOumlUѠ΅=ˤƗѣі5ũφčˤƗȓɲOumlntildeˊū6
景观设计
Design Land Collaborative (DLC) ϞƝiquestǒōˤƗІŔŷOumlѥϛѰξŁ=Ф˛ŝІɐŘǩˤϾēрƉń6ʙΙɧ˘ЂŋѣŸș˻ĻЕ=ƿūźW˪ǴƔ=ѥѣЂŁŃƎϾTHORNOumlŔŷ6
48
Engineering amp Project Management team
Scott Wilson Group PLC is a globalintegrated design and
engineering consultancy for the built and natural environments
Scott Wilson is responsible for the project management the
electrical and mechanical engineering for the project
Environmental Consultants
Environmental Resources Management (ERM) a leading global
provider of environmental health and safety risk and social
consulting services ERM deliver innovative solutions for business
and government clients helping them understand and manage
their impacts on the world around them ERM have 137 offices
in 39 countries and employ approximately 3300 staff
Sustainability Consultants
Bisagni Environmental Enterprises (BEE) works with the
engineering and design teams to ensure the environmental
goals set out at the inception of the project are achieved
LEED Consultants
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
Local Design Institute
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
General Contractor
and have been responsible for some of Chinarsquos most iconic
properties such as the World Financial Centre in Shanghai
工程及项目管理团队
Scott Wilson Group PLCϞƝʺʳŔɟOumlźWˤƗƎľѰξŁ6Scott WilsonĤЩΙɧOumlaacuteʠƎƉΤľ6
环境咨询
Environmental Resources Management (ERM)ϞƝʺʳαϛȭѰξŁ=ŀźǔWŰ5ƫǰCʺƎŁŃˣƁĘΌUgraveѰξĞ6ERM˙ϛƎоġɑǸŲŀĨĶβOumlǀǧĈF=UѠɒȥǀsŎȓʙǑϱoslashˣƁźǔAEligȅOumlϳΗ6ERMФʺʳϾ137ĸēрƉń=myĸŘƝ=ϴϾAringК3300ɜГľ6
可持续发展咨询
Bisagni Environmental Enterprises (BEE)ІľˤƗdivideΑűūѽ=ϡʽWФΙɧǭ˽ƼotildeˤȜOumlźǔWŰǵ θāЮɧnOumlȚ˹6
绿色建筑认证咨询
Shanghai Pacific Energy Center (SPEC)ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlŁтϞ6
本地设计公司
Shanghai Baoye Construction Corp Ltd ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlαϛȭŁтϞ6
总承包商
ϞƝŘƝƐľVŁ=ϠƻȥηucircѓŘnьβΙɧ=țˍ˛ŝźʳDŽˊѓΫ6
49
naked COVERAGE
wwwcnngocom
ldquo25 killer things to do this summerrdquo
26 April 2010
Time Magazine
ldquoRun to the Moganshan Hillrdquo
新浪博客
ldquo避世的可能rdquo
31 December 2009
wwwenglisheastdaycom
ldquoThe first batch of ldquoChina Treasured Towns ldquo released
December 2009
Shanghai Urbanatomy
ldquoGet naked this time with horsesrdquo
Shanghai Daily
ldquoGreen MaGIC Casts design spellrdquo
14 October 2009
新浪商品
ldquo中国最佳设计酒店大赏rdquo
September 2009
wwwchannelnewsasiacom
ldquoChinarsquos green resort allows travellers to vacation on good consciencerdquo
2 September 2009
wwwbijianlinblshecom
ldquo莫干隐居rdquo
25 Aug 2009
wwwassociatecontentcom
ldquoThe Exquisite Moganshan Mountains of Chinardquo
Ɏ
Wikitravel
ldquoMoganshanrdquo
德清新闻网
ldquo承包国营林场建造生态ldquo逸站rdquo
wwwsinoeventcom
ldquo亚洲旅游地产及景点峰会成功举行rdquo
wwwchinatravelbrandingcom
ldquoPursuing Green for Greenrdquo
wwwbrandrepublicasia
ldquoMaking moves towards ecofriendly eventsrdquo
7 May 2009
wwwhandsonshanghaiorg
ldquoHands On Asia Conference Summeryrdquo
May 2009
wwwmyvacationcn
ldquo莫干山居rdquo
3 April 2009
wwwshanghaidailycom
ldquoThe naked truth Time to clean up Moganshan litterrdquo
4 March 2009
wwwgreennovateorg
ldquoMoganshan Project Kick Offrdquo
13 February 2009
Travesias
ldquonaked retreatsrdquo
Feb 2009
合肥在线
ldquo大山里的裸家族rdquo
20 October 2008
wwwentrepreneurcom
ldquoThe arrival of the Olympics showcases Chinarsquos burgeoning entrepreneurial spirit ldquo
7 August 2008
50
Shanghaiist
ldquoWeekend escape to Moganshan 莫干山rdquo
9 April 2008
私家地理
ldquo艳阳下的荫凉rdquo
30 May 2008
City Weekend
ldquoGet naked in Moganshanrdquo
25 January 2008
wwwbundpiccom
ldquo在这绿中撒点野rdquo
wwwhuzhougovcn
ldquo相中德清筏头的青山绿水南非客商莫干山下建生态逸站rdquo
wwwurbanatomycom
ldquo24 Hours in Moganshanrdquo
wwwhkheadlinecom
ldquo杭州莫干山竹林深处人家rdquo
15 May 2009
wwwnewsweekcom
ldquoBack from abroadrdquo
May 2009
Chinatravelnet
ldquoMoganshan A Heavenly Hideaway of Bamboo Forests amp Tea Plantationsrdquo
April 2009
wwwmzztmcagovcn
ldquo2009年踏青乐游路线推荐大公布rdquo
16 March 2009
第三媒体
ldquo规划一条畅快随性的踏青之旅rdquo
28 October 2009
wwwdqnewszjolcomcn
ldquo三九坞 ldquo裸家族rdquo钟爱的世外桃源rdquo
28 October 2008
ldquo自驾行天下rdquo之中国莫干山rdquo
Sep 2008
ldquoShiffting Gearsrdquo
Sep 2008
April 2008
Chewed up amp Spit Out
ldquoGet nakedrdquo
19 February 2008
ldquoBest Weekend Getaway Hotels Shanghairdquo
富世
Ecoefficient hotel低碳下榻
April 2011
Spa China Guy 男士派
Experiencing The Unique
2010
Cosmo 时尚
跨洋建屋隐居不隐世
April 2010
Global Times
The Mountain of legends
Global City Geography 城市地理
莫干山 naked Retreats 都市人一ldquo裸rdquo到底的山居生活
Dec 2009
China Daily
Rural Retreat
20 March 2011
China Daily
4th March 2011
Modern Weekly周末画报
圣诞低碳游
Dec 2010
Elite Traveler 携程自由行
旅尚
Esquire
Hidden Best Restaurants
Feb 2011
51
52
53
6
Tree Top Villas
The Villas on offer are a first for China They are elevated above
the ground and protrude from the tops of 20 meters high pine
trees seemingly floating on the tops and therefore their name ndash
the Treetop Villas Built from Steel and Wood these Villarsquos are
to challenge the paradigm that luxury can be environmentally
friendly
Resort Services Offered to all Tree-top Villa Owners
树顶别墅
ccedilpФѓŘŻfrac34ordf6^ȑTHORNɘ=sʨФɔijOumlAgraveѓOtildeķɛ=ǯʜȅǜΚğФccedilт˛=ccedilpOumlɜϻfrac14yacuteȅ6ϸĮũɦƭШ=жΡpыФЯșȅOumlĆț77ˡcentϚɭˍfrac14THORNІѳʿźǔũΣŃdeg6
5ϡƎOumlp
ѵŃϾƣp
CcedilĘķnotĉ
DɠЌį
˞DZ
ɬ5
γͽ
ɏĸĉƣiumlϾˡŴOumlˆЌ
ǠAringOumlϒdegФ˕ȩccedilʈт˛
ͶέƐOumlaacuteʡˤ]
OcircŘɼŁOumlacuteŲȀơ
ɐŘSafelok ˢʐ˺pɑ
AEligϾΆˉŒΐƱĿɭOumlUacuteĝˢtȟ
oacuteƟAacuteϛŎȓ
oacuteƟAacuteĤЩϾOumlŰ
ǠAringOumlŃΘʵЉɤŁʯlt
提供给所有树顶别墅业主的度假村服务
oslashɴOumlpljαѴūOumlαоŎȓ
pɬOumlŰ
ˆŎƝĞ
αȔĞ
ƝоĞ
ϾŁϸʵOumlŰ
ϾOumlǒōɐŸ
ŞbrvbarĊђ
űȠƻˏ
έaacuteĞ
ȃƇƍ
ŀ΄
ϾŁϸʵOumlWΌ
Ο˶CW
˪ɝũΞĊCʺ΄
oacuteƟAacuteɬOumlƳР
7
Position
property
Financial Benefits
boutique development including only thirty tree top villas
should appreciate in value over time
the naked Stables Private Reserve and naked brand name
properties holiday homes and quality branded residences
increases
part of the resort room inventory
位置
Ђɢī˗˗ȸ
ЗȑιΜ=pϙɬɍϾƆй
ѳʿ˕ȩ
pdegФŝIɔϡ˛
ĸǢȑp13ēєȺOumlijyumlěʳ
ϮcOumlˆ˗ň
财务收益
LjϾƣǐʑ˪˝p=ɴOumlntildeϞʹĀOuml6
ϴϾũTHORNʞ=ˉŮɴϾegravesЫчOumlϛ6
ɴOumlƠчƮІ҉аoacuteƟAacuteŁϡƎʑʁȠϱyacuteЫч
ɴOumlƮϩoacuteƟAacuteϛ˩5oacuteƟͳ5ʑʁѢЭyacuteЫч
ϛѝɏɱƮƁϩoacuteƟAacuteɱoacuteʃagraveyacuteΘϾ θOumlˏ6
8
LOCATION
MAP of Shanghai to naked
County on the foothills of Moganshan Scenic Mountain
By Car
With the opening of the new Shenjiahu highway in 2010 the
traveling time to Moganshan is 2 hours drive from downtown
Puxi in Shanghai and also 2 hours from Pu Dong airport
By Train
With the opening of the new high speed trains across China
guest can now get to naked Stables in under 2 hours traveling
on the train from Shanghai Hongqiao Hub to Hangzhou and
onto Deqing Total train time is less then 1 hour
SITE MAP
地址地图
THORNȓя
从上海到naked的地图
pѾɅЂɢī˗Ęǒʵ˗ȸdegOumlOcircʭΎǔɬɤOumlˆѳʿWŰʵ
驾车
ѯɱ˥ƛůijOuml=iquest˛ŝʕͻ˙ϛʵƆʕecircƉOgraveɢī˗ǩъεΟ˶6
乘火车
ѯősup2ѓŘOumlijOumlˏРϱ=ȾǸiquest˛ŝŭʦǸРѓΫOgraveţјϡƎOcircʭΎOuml˶ƣʒǩ˟ЂΟ˶6ФƄ˛Oumlѵ˶ƣ˟ЂΟ˶6
9
10
THE RESORT
The experience
We believe that true luxury in the modern world is not
necessarily about designer labels and huge international brand
names but about privacy space spending quality time with
loved ones and rejuvenating your senses with nature All of
these elements have been brought together seamlessly at naked
Stables Private Reserve
After a refreshing welcome in our vibrant clubhouse your butler
will whisk you to your villa by electric golf buggy Enjoy sunset
cocktails on the deck and luxuriate in the sweeping views of the
bamboo forest whilst your butler unpacks your bags and dinner
playing the whole family congregates at the dining table and
dinner is served After dinner soak away the stress of city life in
your private jacuzzi on the deck as the stars wink overhead
Saturday morning starts with a hearty home cooked breakfast
and the thrill of a day filled with experiences in the mountains
Explore the local hills and forests on mountain bike Rejuvenate
and refresh in the sanctuary of the naked Leaf Wellness Centre
After a swim in the pool lounge in your villa hammock with
family and friends sharing precious moments
Kids will love the daycare centre with outdoor play area kids
pool art jamming music and laughter
Get your Sunday off to a great start with a family horseback
reintroduced to the hills Stretching and yoga are on offer in our
hilltop pavilions as well as tai chi kung fu and meditation After
fine tuning your archery skills finish off the day with a spot of
fishing in the nearby lake
If you choose to venture out of your villa for lunch enjoy
creative and delicious comfort food at either the pool cafeacute
or clubhouse Gourmet pizzas organic salads and artisanal
sandwiches will tempt you at the poolside Innovative Afro
Asian bistrostyle dishes are on offer in the clubhouse
oacuteƟAacute
经验
ͰɒΑάCcedilǁOumlинˡcentsxϞegraveϡijƐʑʁnьƆўɜOumlŘƙʑʁ=ʼϰħϴϾˆOumlǹƣ=ІΫBOumlˆŃoacuteɐťOuml˶Œ=sʨФѳʿźǔȕŽāʫsup1ƂȞ6ϾOumlжΡЏiumlƮФnaked Stables6
OgraveAumlƁŮɴƁOtildeOgraveͰɒĞdivideOuml˅ʮƻEgrave=ɴOuml˦ŎƝƁǭѯaacuteiacuteТɴOgraveɴOumlˆp6ˉɅ˶ēФϒΘϞZƋǙ=njФɊόOumlќŝтѓ6Іfrac14˶=ɴOuml˦ŎƝƁUɴΥ΅αȔѬ]=ĺɴAEligȅϞѕФƝOumlĭ6RѯɴBOumlϪȎ=ʺƝˆѾФѮiΘϸ6ćŮ=RѯɊĄέ=ФϒOumlˆDɠЌįȕżǀɴ˪ƂOumlτȞ6
їȳOumlЧ˽ЂϞuacuteĖ˭OumlƝЧ=ϞOumlǏΌfrac12ƊƂiacuteƮ˗ѓтȾ6ʛѯ˗THORNāǥIcircTHORN˗plusmnũ˕ȩOumlɕɖ6Фϕ˪Ɓŏѓaeligȓ˂ɴlOtildeĽƞcurrenɊƂȞ=ФϽ϶iexclРiacuteϞăтŮ=ȊϑϑOumlФpOumlaumlpara˛ļƝˆũʉϿŃoacuteɐť˶Œ6
ŜѲɒϚƮƁB˛thornѓΫ=ФжȕoacuteŚǽȎOuml˶Œ=ϩжȕϾƂiacuteTHORN5thornϽ϶iexcl=ƏήűiacuteŶ5ϪȎ6
˂ɴOumlїˉiquestІƝˆOumlʛɇϽȨǭ˽6ɴƮϾƉƁϞograveͰɒіΪϭˏ˗ѓOumlIcircTHORNȻѕ6Ђ˗ccedilOumlŏȕϾҋҀ5ƌ5ĿěUgraveƂiacute6ˢƩȡтŮ=ȅĦNjůicedilaringƿжϞтȾ6
ˍřɴκЪxФpȕͷ=϶iexclǬĎƆеǣȎiumlƮɴΘϸntildeɐOumlxĀκЪ6϶iexcliǬĎȕOumlɐ˸Ɲʍˑ5ϾƉ˔ȄϡƎľ˓ɛђiumlƮЀ˼ɰʸϞǗǕ6ǣȎȕŀϰΪʚOumlφčĘOumlґ6
11
In the evening join the visiting winemaker from South Africa for
a private tasting in our wine cellar followed by an outstanding
dinner featuring a myriad of organic and seasonal produce
sourced directly from the farm All dishes in the restaurant are
designed to be shared and enjoyed together
The warm summer months are filled with afternoon bbqs
evening musical performances in the openair theater and sun
dappled memories at the pool
Winter is crisp and perfectly peaceful as snow dusts the bamboo
forests Log fires crackle in the bar and winter cocktails warm
from within
Memories are created and moments are shared a naked Stables
Private Reserve
˛=ϞʜKċȅѳɫčOumlɳǙ˰=ФͰɒOumlǙѨȕʑɐǙ=ŻϾхƻȅѳɸOumlϾƉOumlΪΈ˸OumlĖ˭6ϞʜȅΘҗҖĺɴAEligȅOumlНH6
҈ϤOumlΆƕ=жȕɊͷŮ˞DZ=ȹǤOumlϝϪȎύordfϡƎ϶iexclȕϒŒLwOumlɐťſϥ6
жȕOumleumlƕʒǓΕũ=JμĢĩѯќŝ6ǙHȕ=ɦФƄѓˀ˞āordfʋɿ˩=ϞZeumlƕƋǙɭ˂ɴɻũηucirc6
ȅnaked StablesjуſϥΘɐť˶ŒH6
12
13
14
GREEN DESIGN amp CONSTRUCTION
LEED Green strategies
All about LEED
Developed by the US Green Building Council (USGBC) LEED
(Leadership in Environmental Energy Design) provides a concise
framework for measuring green building design construction
operations and maintenance LEED Platinum rating is the
USGBCrsquos highest rating with strict criteria encompassing energy
savings water efficiency CO2 emissions reduction improved
indoor environmental quality and stewardship of resources and
sensitivity to their impacts A LEED Platinum qualified building
should use at least 30 to 40 less water and electricity than a
normal building At naked some of the things that have been
done in aiming to achieve this award are
recycling
flushing and irrigation
water
waterless urinals
buildings
consumption
ɀ˔ˤƗІƭˤ
绿色建筑认证
关于LEED
ϻɐŘɀ˔ƭѡƁāʜ=LEEDɀ˔ƭѡˈпltȣɀ˔ƭѡˤƗ5ƿń5РѽϡƎŰŀƥƾOumlȀơ6LEEDɐŘɀ˔ƭѡƁ˄ƽɭ5ѱЕȚϸȿ5ƱUacuteĀϓŸʀČ5˫ɬźǔёȣ5ѱЕŎȓƎoslashʙϳΗOumlɚĭoacuteψķnѬOumlѻijưΙ6ϞmicroϴϾLEEDˈпOumlƭѡϰħaʔƭѡ˟˼ϸOumlaacute6Ф =ͰɒϚѼȥŬucircľѽȅлʷOtildeOgraveжĸưΙ
ƭѡƽˬȥ13OumlɭЕ˼ϸ
ƭѡƽˬȥOumlϸȣ
iquestͳccedilũɇȺƍȅOumlЅϸЂҔͲOumlνźȚϸ
ϾҔͲũđiuml^ſϸЂyenũŐĪ
LJA˗ňȱOuml˳THORNǖŸȥƂ
˼ϸUacuteȱȣOumlЌŊegraveѩяϡƎɶ˾umlɇɗyen
Οkiexcl
ϸЂЎ˅Oumlϒɭ˅ƞ˅ʠ
ϸЂƞ˅ũȐʼƭѡOumlƽɭЕкʢ`
pѩϾ˅ſѩяȅƱUacuteɭЕΞŦ
15
use Incentives given to reduce energy consumption
a factory 20 minutes away from site
window frames bricks and roof tiles
Council)
material
property
recharging stations
within a radius of 800km
CѩФϾp˛OumlɭȣƗϸȅƢethǸˆOumlɭЕ˼ϸʮ
ȁ6ŻɭЕΞŦOumlƦ˟ŀuumlOumlưȘ6
ϸ˼ϸќΧdzȝOumlŗȷƞ˅ŀɻ6ќΧdzȝȅѳǢȑͰɒ
ēєȺЗOumlϞƝľ
ϾOumlʥũacuteŲiumlijoacuteǨЖ
˼ϸɘŒŵOumlUacuteĝˢtȟ
˼ϸUacuteʀČOumlȦ
˼ϸſȚϸOumlǛɦёͳccedilơ5џѲ5џƈ5acuteȀ5ѦǼũ
ͳccedilʎ
Ś13OumlɦϻFSC˕ȩŎȓГƁltʹ
˼ϸǵУ˪OumlŸќѐTHORNO
pɬʺ˼ϸLEDtimesũΟίOumlϲŒtimes
oslashϾƭѡѻAringoacuteOumlljαѳʿŒũĘ
ѝTHORNъПηijyumlěljˏ=ijyumlěϻϒɭŀaacutesɭФ
ѤTHORNcurrenaacute
OumlƭѡȦiumlȅѳĈДŁȕɬOumlʵЉ
Ś13OumlƭѡđȦ^ſȚϸ
ϾoacuteƟAacuteOumlȃƇiuml^νźȚϸ
notĉũȃƇ^ϸѽĐȦ
oacuteƟAacuteɬϴϾϾƉųВ
іΪϭˏϙ˪iacuteIcircTHORNȻѕlt
WŰѳʿiacuteцʾ
16
17
THE DESIGN IDEA
Tree Top Villas
树顶别墅
To touch the sky at night and look down on the forest in the morning is what owners of the tree top villas will experience High
above the forest canopy 30 luxurious homes are perched in the tree tops Spacious wooden constructions with large sundecks spill
into the panoramic views of the mountains
macrɞҌҍOumlϝǹ=ϔѪȗOumlҐ=жǜϴϾccedilpOumlˆɒntildeΘOumlҕȞǒ˔6icircŤŴѢЭʗͽФ˕ȩŌт˛=pǡϞķ6аФǾOumlɦѐΟͳѓ=œOumlɢī˗ʺǒǍόYacute6
Each villa is built on stilts to minimize its physical footprint and maximize the views for its discerning owners The prefabricated villas
are made by innovative construction technology known as structural insulated panels (SIPs) With high insulation value and zero
construction waste these lofty eco dwellings are like no others offering you an energy efficient home that is beautiful and at one
with nature
ccedilpOumlƭѡaumlƵȵƿń=iquestyacuteƦ˟oslashБ˽˪źǔOumlϳΗ=sѻAringΏoacuteOumlЮϹɐOumlǒ˔6жΡЎѐOumlpϸѻΪǴƔOumlƿńWOѐШOuml6ccedilpOumlˤƗтѽ=ʹđȦͲˁssectѳʿ=ŀϞĸЁϾʑЁʩNjѳʿOuml˪ѢЭ6
The villas are intended for life Overlooking the mountains and forest below each home has a very large outside deck
complemented on the inside by an open plan kitchen with all the latest amenities dining room living area and opium den for
relaxation and entertainment Large sliding doors and full wall windows welcome natural light while sophisticated air conditioning
systems ensure your comfort Double layered glass keeps the view in perfect focus hushing all sounds to perfect stillness Wooden
floors soft lighting and high ceilings add a sense of warmth and space
ccedilpѥ˪Ƃyacuteƭ6Ġғ΅ɘOumlʾ˗ũ˕ȩ=ɏicircƭѡǩˤϾǾAringOumlϒ=ʆϡCcedilOumlмǭČ˾notĉ55˪ƂʵũČЄȎ6ǾAringOumlȄɑũмɘɅTHORNAringacuteǵɩѳʿˉŒ=˶ljOumlǹaelig΄ǵʽWɴOumloacute6tȟǵȯɴФѻƜƶoacuteΩ˚ɐǒOuml˶xƁOgraveĹѕ˩ϪOumlī˃=ntildedegЂϞʎǓтѓ6ʿOumlɦTHORNO5ˌũOumltimesŒũǹOumlųϣЫȥɻũǹƣĭ6
ˤƗȓɲ
18
Tree top villas
Roofs thatched
19
20
FLOOR PLANS
Treetop villa 2 bedroom villa ccedilpȢͱĉ
ʒɘ
Interior area 室内面积 13768sqm
Exterior area 室外面积 50sqm
Total usable area 实际使用面积 18768sqm
21
Level 1 一层
Interior area 室内面积 7088sqm
Exterior area 室外面积 102sqm
Level 2 二层
Interior area 室内面积 668sqm
Exterior area 室外面积 398sqm
22
Treetop villa 3 bedroom villa ccedilp˓ͱĉ
Interior area 室内面积 20214sqm
Exterior area 室外面积 664sqm
Total usable area 实际使用面积 26854sqm
23
Level 1 一层
Interior area 室内面积 10334sqm
Exterior area 室外面积 118sqm
Level 2 二层
Interior area 室内面积 988sqm
Exterior area 室外面积 546sqm
24
Treetop villa 4 bedroom villa ccedilpͱĉ
Interior area 室内面积 2667sqm
Exterior area 室外面积 863sqm
Total usable area 实际使用面积 353sqm
25
Level 1 一层
Interior area 室内面积 136sqm
Exterior area 室外面积 168sqm
Level 2 二层
Interior area 室内面积 1307sqm
Exterior area 室外面积 695sqm
26
FITTINGS amp FINISHES SCHEDULE
EXTERIOR AND INTERIOR FINISHES
External walls
Structure is built from steel and SIP (Structural Insulated Panels) External wall is cladded with painted fiber cement board
Internal walls
emulsion paint
Ceiling
Ceiling is finished with emulsion paint
Flooring
Bedroom is finished with heavy strand bamboo flooring
Balcony
Balcony floor is finished with Wood Plastic Composite decking (M wood) Railing and trellis made with Liu An wood Balustrade is fitted with metal and Liu An wood
Window
bedrooms are fitted with double glazed LowE glass and Roto hardware
Kitchen amp powder room
Floor is finished with natural tile Kitchen cabinets and sink are provided Kitchen counter top is fitted with natural stone
Bathroom
Wall and floor are finished with natural stone
Doors
Entrance door is made of solid core timber fitted with Saflok RFID locks Bedroom doors are fitted with hollow core timber fitted with Saflok RFID security locks
ƭѡȦƎˤ]ɛ
室内外材料
oacuteƟͳʥ
oacuteƟͳƿńˤƗĮƿńƎƿńWOSIPlt6ʥϸΉɮOũʘ6
ɬʥ
ǸćƎͱтɬʥǩϸĔƎˎƲʘ6
ų
ųɘˎƲʘ6
THORN
ǸćģūɦTHORNO6ͱіќTHORNO
ȹ
ȹϸɦOʓʟ6ʈȲҎɦѐШOuml6ȇĬϸDŽрƎȲҎɦĜ6
acuteŲ
Ǹć5ͱOumlacuteŲϸȽɦѐacuteȀʆ-3ѓǹtȟƎ-0-ͶDŽʆƪ6
notĉ
THORNϡƎɘϡʿTHORNѦʓʟ=notĉŀlaquoŖϡƎʇ6notĉɘʿ˵6
Ќ
Ќʥ˦ƎTHORNϡʿ˵ʓʟ6
ɑ
ˏǺAringɑϸ˹Ψɦɑʆ˛-)ljordfɑNJ΄6ͱɑϸǹΨɦɑʆ˛SaflokljordfɑNJ΄6
27
MECHANICAL AND ELECTRICAL INSTALLATIONS
Heating and Cooling
AIRWELL centralized water source heat pump is provided Fresh air intake with heat recovery system is installed
Electrical provisions
are provided
Electricity
Concealed conduits are provided Threephase electricity supply with miniature circuit breaker distribution board is provided
TV telephone and internet connection
Satellite TV with all major international channels
is provided in all the villas Telephone outlets and wireless internet connection is provided
Hot water supply
Huang Ming solar hot water heater and Rinnai gas water heaters are installed for the villa
Water supply and pipes
Concealed copper pipes are used for both hot water and PPR pipes are used for cold water
The resort will be patrolled 24 hours a day CCTV system is in operation throughout the resort 24 hours a day All the villa front doors and bedroom doors are fitted with Saflok RFID security lock system
APPLIANCES TO BE PROVIDED OR INSTALLED IN EACH DOMESTIC
UNIT
机电设施配套
ŀɻũѐȐ
ɽyumlƍѓ˾Е˅`΄6ΪĘ˅ſ΄6
Ɲaacute
ʆEΐNtildeŎOumlǭŋϡƎѿ6
aacuteȞŀϰ
ѩϾϮ˾ΐȺ=ʆϾίoumlȺʠ=ʆaacuteΓOuml˓ΑaacuteЕŀϰ6
aacuteƎςˤ]
έaacute=ʹΐaacuteŹũʹΐȺ6
˅ˤ]
žɛϒɭ˅ʠƎȩɬɌʡ˅ʠ
Ŏ
˅ŀϰŎǩϸϮc˾ĮŎ=ȐŀϰŎŎ6
WCˤ]
oacuteƟAacuteˤϾϾΟ˶ѽOumlgȺaacute΄ϡƎΟ˶OumlπɄ6ˏǺAringɑƎͱϸSaflokljordfɑNJ΄
标准住宅单位附送以下设备
Stove BAUMATICExaust fan BAUMATICOven BAUMATICMicrowave BAUMATICFridge BAUMATICBARMini fridge (2 3 bedroom) BAIXUEWine fridge (4 bedroom) BAUMATICBEDROOMMini fridge BAIXUEBath KOHLERTERRACEBarbeque grill
TelevisionDVDBATHROOMShower KOHLERBasin KOHLER
notĉ aacuteraquoȷ ʄɇUcircǷnotĉϼχƉ ʄɇUcircǷnotĉaacuteDZΓ ʄɇUcircǷuȷ ʄɇUcircǷɬяrΓ ʄɇUcircǷHΟrΓ=ĉlt JμǙŖĉlt ʄɇUcircǷͱΟrΓ JμЌį Ǵȍȹ˞DZΓҒĉaacute ɯDVD ɯЌȪЌʠ Ǵȍʇ Ǵȍ
28
NOTE
1 The Developer reserves the right to substitute other materials
or appliances of comparable quality and standard for the
intended items as listed in above fittings and finished schedule
2 The fittings and finished as listed above shall be subject to
the terms of formal Agreement for Sale and Purchase Those
provisions may have slight variation in the color measurement
3 The Developer reserves the right to make modifications and
changes to the building design fittings and finishes without
prior notice
4 Fittings and finishes of the Special Units may be different
from those of the Typical Units
备注
āЮ˙WȰϞʧʹȞ=Dв˹ƙʮȁεϘϡUgraveётƭѡȦϡƎˤ]Ccedil˛ȧĹΙ6
˛ȧĹΙȦϡƎˤ]ǩϡн˾ɈɉūКOumlǿщegraveѬ6ĹΙƭѡȦƎˤ]ǵɭƁФϋ˔=ȣoacutepoundAcirc5ȓ5ѺуƎƆľ˛ordfʬp6
āЮ˙WȰϞʧʹȞδeacuteϡƎĽĨϛOumlˤƗ5ƭѡȦϡƎˤ]ʹεȮαс6
˔EumlЏOumlēƭѡȦϡƎˤ]І˛oȧĹΙǵɭϾx6
29
PURCHASE OPTIONS
Buying a Tree-top Villa at naked Stables Private Reserve involves signing a Sale and Purchase Agreement with the development
company and a Lease and Management Agreement and Deed of Conditions with the Hotel Management Company The Management
Agreement requires the purchaser to lease the property back to the Hotel Management Company to manage on the ownerrsquos behalf
There are two different plans which are available for buyers
在 naked Stables 购买一套拥有不动产权的树顶别墅包括与发展公司签署一份买卖协议以及与酒店管理公司签署一份租赁管理协
议和条件契约管理协议要求购买者以业主的名义向管理公司出租其别墅以供其管理买家有两种方案可供选择
ŅɈκΙ
30
OPTION 1 - FLEXIBILITY
1Owner Usage Rights
Zero usage restrictions
Early reservations are required to secure Villarsquos especially during prime and peak seasons If a Villa Owner does not provide the
required advance notice for a reservation the resort may be required to offer the owner a different unit or in the worst case no
availability at all
1 业主使用权限
ȫ˼ϸΏѐ
ϘʴʣЎegraveˏѢp=ϺʙФƐƕ6ˍřpϛѝɍϾŀϘʴOumlϸЂЎegraveOumlЎс=oacuteƟAacuteƮʙŀȮϞdegѢdeg=ƆеѻЦĴOumlʮȁɍϾǹĉ6
2 Rental Revenue
2 租金收入
a Rental revenue
Whilst not in residence the owner will be eligible to earn a pro rata 36 of the room revenue generated by the Reserve during their
absence Ie Everyday the revenue generated by the entire resort is divided amongst the owners not in residence on that day When
an owner is in residence he forfeits his opportunity to earn revenue
ѸDŽˏ
ϛѝxǝѢʖƣ=ƮOtildeOgraveoacuteƟAacuteordfѸʙĉͳOtildeϧOuml6ɏoacuteƟAacuteordfѸɨΡxǝѢФfrac14OumlϛѝOumlĉͳOtildeOumlϧƮ^ʒǩēʆĺжΡϛѝ6IcircϛѝǝѢФʙpȕ˶=Ʈ˱ʸƅOtildeϧOumlƉƁ6
b Monitoring your returns
Owners will receive regular financial information in the form of an electronic or hardcopy statement with details including owner
records of stays amounts spent revenue generated etc Owners may request to receive these statements daily weekly or monthly
Should the owner wish to lsquocash outrsquo and withdraw cash generated from their villa ownership this will be available biannually at the
gtƢethɰOumlſY
ϛѝƮƁegraveʖOgraveaacuteѲPƆɘP~Yo=ɬˋʭregOumlȧordfϛѝOumlˏѢƘȼ=ΞĒƘȼ=ˏſYUgrave6ϛѝǵκЪɏˉ=ɏέʖ=ƆɏĸМOgravefrac14Yo6ˍϛѝoslashѳƓФoacuteƟAacuteѓOumlˏſYljα=ɨɋǵɍSɱ˹˲Ϟfrac346ƆɏɱOumlМƆɏɱOumlМ6
选项1-灵活性
31
c Cashing out your returns
Owners will be able to cash out their returns twice a year If the owner chooses not to cash out his returns the resort allows the
owners to use their returns at the resort This option allows the owners to deduct returns pretax
gtƮɴOumlſYŚDŽĈ˾ʷordf
ϛѝɭņɏɱȢfrac34ϡDŽĈ˾ʷordfɒOumlſYϧ6ˍřϛѝκЪxʷordfOumlϧ=ǵϡФoacuteƟAacuteѓ˼ϸ6жѕκΙПηϛѝǻshyɩʣOumlſY6
3 Discounted Resort Services
All services available at the resort are offered to owners and their guests at a 20 discount off list prices These services include
restaurants wellness centre and activities centre
3 有折扣优惠的度假村服务
oacuteƟAacuteȕϾŀĺϛѝϡƎɒǸˆOumlĞiumlDвnƠĺЃOumlгǻ6жΡĞVȂ5ƫǰѓΫũƂiacuteѓΫ6
4 Services Fee
When the owner is in residence the resort continues to offer services on their behalf These services include Butler Bell
Housekeeping and Room Service In addition to these the resort offers water electricity wireless Internet and telecom services
included in the Services Fee to the owner whilst in residence The services fee is 300rmb per room per night This fee is charged on
all rooms regardless of which are in use
4 服务费用
IcircϛѝФoacuteƟAacuteǝѢ˶=oacuteƟAacuteƮƚθϡɒOumlɜϦϛѝŀĞ6жΡĞVȂϵˆ5αȔ5ƝоũǸĉĞ6shyȥжΡт=oacuteƟAacuteФϛѝǝѢʖƣŻŀ5aacute5ʹΐűȠϡƎaacuteάĞ=жΡiumlVŠФĞĒϸѓ6ɏĸĉƣɏOumlĞĒϸЏˆəe6жĸĒϸΛϾĉƣʷOuml=xɃfrac14ĉƣĚФ˼ϸ6
5Maintenance
4 of hotel room revenue will be reserved for ongoing building maintenance This will be deducted from the ownerrsquos share of total
room revenue
5 维护
ǙacircǸĉˏOumlƮ^ȰѽŮθƭѡδтĒϸ6ħēDŽuumlƮiquestϾˆǵēOtildeOumlǙacircǸĉˏĕuumlѓǻshy6
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Rooms Available 可用房间 121 121 121 121 121 121Estimated occupancy 预计使用率 35 45 55 60 60 51Estimated average daily room rate 预计每日平均房价 2500 2675 2836 2977 3096 2817Growth in room rate 房价增长率 7 6 5 4 6Annual room sales 年房间销售额 38644375 53163619 68876422 78894810 82050603 64325966RENTAL RETURN ESTIMATES - RMB Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGEEarnings Per Room (36 of gross room revenue) 124173 170827 221315 253507 263647 2066942 Bedroom 收益 ndash 双人间 248346 341653 442631 507013 527294 4133873 Bedroom 收益 ndash 三人间 372519 512480 663946 760520 790941 6200814 Bedroom 收益 ndash 四人间 496692 683306 885261 1014027 1054588 826775
INDICATIVE YIELD Indicative selling price Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
2 Bedroom 收益 ndash 双人间 6000000 41 57 74 85 88 69
3 Bedroom 收益 ndash 三人间 9000000 41 57 74 85 88 69
4 Bedroom 收益 ndash 四人间 12000000 41 57 74 85 88 69
Hotel revenues and owner rental yield - Option 1 Flexibility
32
OPTION 2- STABILITY
1Usage Rights
1 使用权限
选项2-稳定性
Total Permitted Usage Prime Peak SeasonPermitted Usage
Peak SeasonPermitted Usage
Out-of-SeasonPermitted Usage Blackout
40 days per yearNo occupancypermitted
Up to 20 days per year but no more than 7consecutive daysfor any one stay
Up to 20 days per year but no more than 7consecutive days for any one stay
No occupancypermitted
允许使用总数主要的旺季允许使用
旺季允许使用
淡季允许使用
无折扣期
每年40天 不允许占用 每年20天但是每人
不能连续居住7天每年20天但是每人 不能连续居住7天
不允许占用
Prime Peak Season To be published by naked Retreats in according to government notification every year Prime Peak Season
Middle Autumn Festival (Sept) excluding Blackout dates
Ɛƕɏɱϻnaked RetreatsĻǟоġĵāordfс6ƐƕVȂѓŘsup1ƽϞМĀМlt5ȋiacuteƽͶМlt5Řʱƽ˴Мlt5ʭɛƽМlt5ѓʲƽǘМlt=xVȂʹгǻʖ6
ƕiquest˓МOgrave˴ϞМʖƣOuml10ĸїɡϡƎ10ĸľѽˉїʖ=xVȂƐƕũʹгǻʖ6
OutofSeason 20 days during December to February excluding Prime Peak Season and Blackout dates
Iacuteƕiquest˴ĀМOgraveĀМʖƣOuml=xVȂƐƕũʹгǻʖ6
Blackout Dates Peak demand dates such as holidays sporting events groups and citywide conventions Local cultural events
all as specified by the Hotel from time to time
ʹгǻʖεʴijėʖVȂƟʖ5Ћ˒5ũʺβOumlƁϨ6IcircTHORNɾyumlOumlŸƂiacuteiumlƮDвǙacircOumlɛljα6
2 Rental Revenue
2 租金收入
a Rental revenue
Regardless of your usage of your property your rental return will be fixed at 5 for the first 5 years of operation After this period
you will automatically migrate to the Flexibility plan
ѸDŽˏ
xɃɰOumlĉ˼ϸoacuteˍŪ=ͶɱOumlѸDŽϧiumlŊegraveOuml136ФжтŮ=ɴƮѳiacuteѧˏȬƂβĈF6
b Monitoring your returns
Owners will receive regular financial information in the form of an electronic or hardcopy statement with details including owner
records of stays amounts spent revenue generated etc Owners may request to receive these statements daily weekly or monthly
Should the owner wish to lsquocash outrsquo and withdraw cash generated from their villa ownership this will be available biannually at the
gtƢethɰOumlſY
ϛѝƮƁegraveʖOgraveaacuteѲPƆɘP~Yo=ɬˋʭregOumlȧordfϛѝOumlˏѢƘȼ=ΞĒƘȼ=ˏſYUgrave6ϛѝǵκЪɏˉ=ɏέʖ=ƆɏĸМOgravefrac14Yo6ˍϛѝoslashѳƓФoacuteƟAacuteѓOumlˏſYljα=ɨɋǵɍSɱ˹˲Ϟfrac346ƆɏɱOumlМƆɏɱOumlМ6
33
c Cashing out your returns
gtƮɴOumlſYϡDŽĈ˾ʷordf
Owners will be able to cash out their returns twice a year If the owner chooses not to cash out his returns the resort allows the
owners to use their returns at the resort This option allows the owners to deduct returns pretax
ϛѝɭņɏɱȢfrac34ϡDŽĈ˾ʷordfɒOumlſY6ˍřϛѝκЪxʷordfʙϧ=ǵϡФoacuteƟAacuteѓ˼ϸ6жѕκΙПηϛѝǻshyɩʣOumlſY6
3 Discounted Resort Services
All services available at the resort are offered to owners and their guests at a 20 discount off list prices These services include
restaurants wellness centre and activities centre
3有折扣优惠的度假村服务
oacuteƟAacuteȕϾŀĺϛѝϡƎɒǸˆOumlĞiumlDвnƠĺЃOumlгǻ6жΡĞVȂ5ƫǰѓΫũƂiacuteѓΫ6
4 Services Fee
When the owner is in residence the resort continues to offer services on their behalf These services include Butler Bell
Housekeeping and Room Service In addition to these the resort offers water electricity wireless Internet and telecoms services
rental option
4服务费用
IcircϛѝǝѢФoacuteƟAacuteȕ˶=oacuteƟAacuteƮƚθϡɒOumlɜϦϛѝŀĞ6жΡĞVȂϵˆ5αȔ5ƝоũǸĉĞ6shyȥжΡт=oacuteƟAacuteФϛѝǝѢʖƣŻŀ5aacute5ʹΐűȠϡƎaacuteάĞ=жΡiumlVŠФĞĒϸȕ6жϞȏOumlĞĒϸxVȂegraveβordfѸʆ6
5 Maintenance
Of the 5 guaranteed return generated form your property during the period you are not in residence the management company
will retain 4 of this return for maintaining your Villa The maintenance fund will be pooled and used for all Villarsquos in the resort
5维护
ɴxǝѢʖƣiquestɴOumlĉѓƮ˪Ouml13OumlſY=ŎȓŁƮWȰжbſYѓOumlϸѽɴpOumlŰ6ŰƈDŽƮ^ūsʜȅsϸЂϾoacuteƟAacutepOumlŰ6
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Hotel projections
Rooms Available 可用房间 not relevant 非主要Estimated occupancy 预计使用率 not relevant 非主要Estimated average daily room rate 预计每日平均房价 not relevant 非主要Growth in room rate 房价增长率 not relevant 非主要Annual room sales 年房间销售额 not relevant 非主要RENTAL RETURN ESTIMATES - RMB Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE2 Bedroom 收益 ndash 双人间 50 50 50 50 50 503 Bedroom 收益 ndash 三人间 50 50 50 50 50 504 Bedroom 收益 ndash 四人间 50 50 50 50 50 50
INDICATIVE YIELD Indicative selling price Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
2 Bedroom 收益 ndash 双人间 6000000 300000 300000 300000 300000 300000 300000
3 Bedroom 收益 ndash 三人间 9000000 450000 450000 450000 450000 450000 450000
4 Bedroom 收益 ndash 四人间 12000000 600000 600000 600000 600000 600000 600000
Hotel revenues and owner rental yield - Option 1 Flexibility
34
Option 1 - FLEXIBILITY Option 2 ndash STABILITY
investment returns for your Villa are influenced by the
success of the resort and the number of days you use
your Villa
Stable implies both your returns and your annual
usage rights to your property are fixed Regardless of
how well the resort operates your returns will remain
the same Equally you will only have a fixed number
of days allowed in residence
Usage Have unlimited usage rights to their Villa 40 days usage per year
Rental ReturnEarn 36 of the pooled returns from the entire resort
whilst not in residence
5 guaranteed return on their investment regardless
of resort performance
Resort Discount20 discount on all resort amenities and activities
(including SPA and Restaurants)
20 discount on all resort amenities and activities
(including SPA and Restaurants)
Services FeePay a Services Fee of 300rmb per room per night
whilst in residence
Maintenance4 of all room revenue is retained for maintaining
the owners Villa
4 of all room revenue is retained for maintaining
the owners Villa
选项1 ndash 灵活性 选项 2 ndash 稳定性
ȬƂβϸЂ˼ϸІſY6ɰOumlpѱſYʷǧЂoacuteƟAacuteOumlĿǑϱũɰoslashpOuml˼ϸoacute
ŊegraveβϤѯɰOumlſYũɏɱoslashЂɰOumlĉOuml˼ϸʹΏiumlŊegraveOuml6xɃoacuteƟAacuteOumlǑϱѫȁϾucircť=ɰOumlſYiumlŊegraveOuml6ϖTHORN=ɰъϾŊegraveOumlПηǝѢOuml6
使用 ʹΏѐOumlp˼ϸʹΏ ɏɱOuml˼ϸʹΏ
租金收入 ФxǝѢʖƣ=ƅOtildeмĸoacuteƟAacuteūsſYOuml xɃoacuteƟAacuteǑϱѫȁˍŪ=Wп13OumlſYϸЂѱ
度假村折扣 ϾoacuteƟAacuteˤ˲ũƂiacuteOumlгǻVȂSPAũlt ϾoacuteƟAacuteˤ˲ũƂiacuteOumlгǻVȂSPAũlt
服务费用 ǝѢʖƣ=ɏĉƣɏЏˆəeOumlĞĒϸ čѝϘ
维护 ϾĉƣˏOumlƮ^WȰϸЂϛѝpOumlŰ ϾĉƣˏOumlƮ^WȰϸЂϛѝpOumlŰ
OPTION COMPARISON
选项对比
35
36
INDUSTRY RETURNS AND BENCHMARKS
INDUSTRY REPORT
行业报告
Tourism and urban resorts is one of the fastest growing industries in China According to industry consultant HVS cities such
as Shanghai Beijing Shenzhen Guangzhou Hangzhou and Tianjin all have a population where a critical mass of highly affluent
individuals and successful companies exist generating demand for suburban resorts
ФѓŘ=ȾϽϛũoacuteƟAacuteσɓāЮOumlαϛтϞ6ĻǟʺʳǙacircĞϛltOumlϞΙYĵ˿=ФѓŘOumlѝϘˍ˛ŝ5[ǎ5˧5œј5ţјũdžǩēyѯAringȣOumlĥЍˆʾũĿOumlʝϛ=ϻfrac14ϚƊāȥoslashƴʵoacuteƟAacuteOumlƌAringεʴ6
Amongst other things the exponential growth in private vehicles has seen a huge increase in demand in the leisure market With
the completion of the shenjiahu highway in 2010 the travel time from downtown Shanghai to Deqing is now 2 hours Also with
stop at Deqing) scheduled to open in late 2011 travel time from downtown Shanghai to Moganshan will take between 15 to 2
hours When comparing travel times to get to other resort destinations in China ndash eg Hainan or Lijiang flight times might be within
2 or 3 hours total travel time including travel to airports and check in make the whole trip 6 to 7 hours plus additional travel cost
Within the 2 hour travel radius of Shanghai the quality of resort destinations is also (in our opinion) not at an international standard
with most hotels simply being lsquocity hotels in the countryrsquo rather than true resort properties operating at international standards
shyfrac14т=ѯĸˆγΊOumlāЮ=ĸˆƸϴϾȿϚσʂ˫6ѳɱ˥ƛůijϡŮ=iquest˛ŝOgraveOcircʭϚLjεϘĸΟ˶Ouml6ΪƭOumlijǵϡФ13ēєɬiquest˛ŝUumlAumlţј6ƏƮФɱYacuteǫľOumliquestţјOgraveɫǎOumlijѓϾϞаDzOcircʭlt=ъεϞĸSΟ˶OgraveȢĸΟ˶ǜǵϡiquest˛ŝѓΫOgraveAumlɢī˗6ˍřІѓŘOumloacuteƟˮTHORNŝɫ5ȒƯUgraveaƹ=shyȥϘųĒэĸΟ˶Oumlďα˶ƣ=ŻϘФVȂʣƉ=CʺƤũUgraveEgraveOslashƉ˛ų˛эĸΟ˶=ĽxϸɨΡuumlOumlαųΝȥ6Ѷō˛ŝїiΟ˶ɬOumlγΊoacuteƟʸdeg=э˟ͰɒˈltІŘƙŸnѬŻϾѯɛOumlǢ6AringēOumloacuteƟǙacircϚũѓOumlɨΡǙacircɍϾ_ёOumlʵp=ЗЗAumlxOgraveинŘƙϤϦ˛oacuteƟίĉΙɧOumlϘʴ6
ϛѝЎʖſYІaƹ
37
OUR NICHE
我们的利基
naked sees a need in the market for world class expertly designed and operated resorts which are within 1 to 2 hour travel time
of major cities in China As with other urban resorts we believe that the Leisure market and the MICE (Meetings Incentives
Conferences Events) market will be a huge driver for our business In addition we feel that we are already at the forefront of
the growing focus and concern on environmental design building and operations as well as the growing interest in nature and
environmental education At naked we also place a high emphasis on facilities and services for the entire extended family ndash from
children to parents to grandparents that other resorts do not place dedicated resources for
nakedЎƧOgraveȥФѓŘжϞεʴƏǢȑѝϘϞэȢĸΟ˶Ouml=˶ЁhζǁϞȱOumlѥϛˤƗũŎȓOumloacuteƟΙɧ6ͰɒΑάγΊũƁƁϨ5ưȘȾϽ5AringίʝϛƁϨ5ƂiacuteЮȉltOumloslashͰɒϛOumlіAringʤȞ6frac14=ͰɒФŋѣũiacuteźWίˤƗ5ƭШ5ŎȓũźWȓɲœ˛ϠǑѷФȥαϛȭя=ФnakedІαϛеxͰɒϚіoslashЂˣʵѓOumlŜѲ5Ɲ5ȌеOumlĞũˏ6
As such we feel very confident in the rates and occupancies that we will achieve Regarding room prices when benchmarking
against some of the other leading hotel brands in the resort market such as Aman Fayun Hangzhou Banyan Tree Hangzhou Fuchun
Resort Hangzhou Mandarin Oriental Hainan and Commune by the Great Wall average rates in March 2011 for single bedrooms in
this set are ~ RMB2800
ϩfrac14=ͰɒoslashЂˏѢĉƠϡƎˏѢȿcurrenɊάΫ6ФˏѢĉƠĈɘ=ІʙФoacuteƟAacute˛OumlсɜǙacircʑʁaƹ=ˍCҊĂО5ţјНҏѨ5ĥsup1˗ǝ5˓φŴecircĈǙacircũƵ΅OumlŁˣ=Фɱ˓МOumlEumlˆƣʒǩƠķ=6
Regarding occupancies we are confident to achieve occupancies of around 60 after about 4 years of operation but forecast
conservatively that our occupancies will start from around 35 in the 1st year of operation and grow steadily to 45 in year 2
55 in year 3 and 60 after the hotel is lsquomaturersquo from year 4 onwards
ФˏѢȿĈɘ=ͰɒŬϾάΫǑŚɱOumlǑϱ=ͰɒǵϡAumlOgraveOumlˏѢȿ6WŇƗ=ͰɒOumlˏѢȿƮƁϻszligϞɱOuml13=egraveЫOgravefrac34ɱOuml13ũszlig˓ɱOuml1313=szligɱϡŮƮƁЫOgrave6
Given the above estimates we believe that owners can expect attractive investment terms as illustrated in the table below
Ļǟϡ˛OumlŇƗ=ЎƗϛѝɭņOtildeOgraveOumlѱſYƮƁˍ΅o˿
CҊĂО
НҏѨ
ĥsup1˗ǝ
˓φŴecircĈǙacirc
Ƶ΅OumlŁˣ
RMB4270
RMB3500
RMB2000
RMB2150
RMB2388
Aman Fayun Hangzhou
Banyan Tree Hangzhou
Fuchun Resort Hangzhou
Mandarin Oriental Hainan
Commune by the Great Wall Beijing
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Rooms Available 可用房间 121 121 121 121 121 121Estimated occupancy 预计使用率 35 45 55 60 60 51Estimated average daily room rate 预计每日平均房价 2500 2675 2836 2977 3096 2817Growth in room rate 房价增长率 7 6 5 4 6Annual room sales 年房间销售额 38644375 53163619 68876422 78894810 82050603 64325966
38
39
ͰɒOumldivideTHE TEAM
40
Grant Horsfield ndash Chairman naked Group
Grant a native of South Africa is Founder and Chairman of the
naked Group
Before coming to China in 2005 Grant worked in England
and South Africa with more than 10 years business ownership
experience With background in IT he launched eBites
Limited in 2000 Operating nationally eBites was both a
publishing company and a callcentre facilitations company with
headquarters based in Cape Town In 2004 Grant received
an MBA from University of Cape Town Graduate School of
Business Upon graduation he decided to come to China as he
saw China is where business opportunities lie
After spending two years in Shanghai he found himself
overwhelmed by the metropolis and missed the natural beauty
of his home From this desire and need sprouted the concept
for naked Retreats which was launched in 2007 Grantrsquos vision is
to create sanctuaries that are in harmony with the environment
where people can appreciate the simple way of nature and
embrace the naked lifestyle Grantrsquos tireless efforts in promoting
ecotourism in the rural areas not only created jobs but also
pride for the local community He received an environmental
award from the Huzhou Government in 2008
高天成 - naked集团总裁
ij=ɫčIcircTHORNˆ=nakedƍOumlmiddot˽ˆũѵ|6
Ф13ɱȅOgraveѓŘтʣ=ij˪ЬФϯŘƎɫčľѽ=ϾŚɱOuml˙ϛǑϱƎРѽǑϏ6ФʙITǒOumlUѠ΅=ɱij˪ƭȜȥeBitesϾΏŁ=eBitesŁƮϱΝІaacuteŹĞѓΫLJɖƿū=ʙѵˤФǭʔugrave6ɱ=ijƅOtildeȥǭʔugraveAringλ˙λЙOumlMBAλ6dϛŮ=ǧegraveȅѓŘ=ϩǯOgraveȥжȕOuml˙Ɖ6
Ф˛ŝEgraveȥȢɱтŮ=āѳƓxȥ˪Ƃ=sʨAtilde˱ȥѳʿɐǒ6ФжѕИІεʴOumlʶ˼΅=ƭȜnaked Retreats
OumlΖĂФɱOtildeOgraveȥ˹˲6ijOumlΖĂƭШϞĸ˯THORNІѳʿũΣŃdeg=ˆɒǵϡΘѳʿ=ΘnakedOuml˪ƂĈ˾6ij˫ΔAacuteTHORNʵ˪ȾϽѽordfOumlxΦɹȞ=xLjmiddotШȥľѽıŻOtildeOgraveȥIcircTHORNˣʵOumlХϐ6ij˪ƅOtildeȥɱůјоġNāOumlźWAring˼ư6
41
Delphine Yip-Horsfield ndash Partner Ben Wood Studio Shanghai
received her Master of Architecture degree from Harvard
Boston prior to moving to Shanghai to oversee the award
winning Xintiandi project on behalf of Wood and Zapata In
the fall of 2005 Delphine became partner at Ben Wood Studio
Shanghai
Drawing from her own experience of diverse cultures Delphine
has led a multitude of high profile projects such as Hangzhou
Xihutiandi Zhujiajiao Oriental Garden Shanghai Waitanyuan
Beijing Palace 77 Shanghai Hongqiao Commercial Core Lijiang
Lashihai Resort Masterplan etc
In 2006 she was selected Wallpaper magazinersquos first annual 40
under 40 designer of the year
Delphine is the chief master planner and architect for naked
Home Village and naked Stables Private Reserve She also
oversees the visuals and styling of the naked Brand
叶凯欣 - 上海Ben Wood设计室合伙人
ϜǮΩɺ=Ben Wood ˤƗľѽOumlѵƢ=śęAringλƭѡλ6ȅ˛ŝтʣ=ФΒIJ5ɷКũuuacuteľѽ6ȅ˛ŝŮ=CcediloWoodũZapataĤЩΪTHORNΙɧOumlƢethľѽ613ɱʲƕ=ϜǮΩɺBen Wood ˤƗľѽūƃˆ6
ϾѯxŸϽșǑϏOumlϜǮΩɺ=EacuteˇȥηucircijocircΙɧOumlƢeth=VȂţјͻůTHORN5њƝƶecircĈųВ5˛ŝЕ5[ǎłatilde5˛ŝŭʦ˙ϛѓΫ5ȗƯȄŝoacuteƟAacuteѵŔŷˤƗUgrave6
ɱ=ˏκȥWallpaperСьǃɱoacuteϡ΅OumlˤƗ˰6
ϜǮΩnakedƝВAacuteũnaked RetreatsOumlѵˤƗеũƭѡ˰6˶ϚĤЩƢethnaked˙nOumlFũĘķˤƗ6
42
Kang Yang Lim ndash Group Chief Operating Officer naked Group
Group with over 13 years corporate finance and real estate
development experience Previously he was Director of the
real estate division of APP China taking responsibility for the
initial positioning and development of the USD15 billion lsquoWhite
Magnolia Plazarsquo mixed use development project (including
the development of Shanghairsquos first W Hotel) He also led the
concept and development of APPrsquos branded residence and resort
project in Sheshan Shanghai
Finance division of PricewaterhouseCoopers in Melbourne
Australia where he specialized in business value and strategy
worked in inhouse strategy roles for CocaCola GB in London
and to British venture capital firm of the year (2004) ISIS Equity
Partners before coming to China in 2005
Accountants Australia in 2002 and is also an affiliate of the
of Commerce and Diploma in Modern Languages from the
University of Melbourne Australia
林纲洋- naked 集团首席营运官
ƞˏnakedƍOumlȩ˪ϴϾŚɱOumlʝϛ~ƎTHORNǭāǑϏ6Фfrac14тʣ=ѽѓŘDŽŒOumlTHORNǭāOumlѵƢ=ĤЩƠч13ϢЏOumlucircϸ8JЈȈœ9ǭāΙɧOumlcopy˽κшũǭāVȂ˛ŝszligϞƝ ǙacircOumlǭālt6˶ϚщNtildeȥDŽŒƍФ˛ŝҁ˗ʑʁѢЭũoacuteƟAacuteΙɧOumlȓɲũǭā6
ФDŽŒƍˇфтʣ=ȩİϑGAringȚφɣyuml_ʔŴϷOacuteƁƗ˰OumlǑȓ=ѥѣЂ˙ϛƠчũЯɁѰξ6ȩ˪Ф13ɱȅOgraveѓŘтʣэȑǭʔŴϷOacuteŮOumlϞotilde˶ƣɬ=ѽǵǺǵȎɂugraveŁɬOumlЯɁēͺ˰=ϡƎISISOumlʼnʏūѽƃRФϯŘɂugraveOumlϯŘĘΌѱŁˇф6
ȩ˪ФɱƅOtildeȥGAringȚφηƁƗ˰ƁũGAringȚφпʻωǗOumlƁГѱķ6˶ϚƅOtildeȥGAringȚφɣyuml_AringλOuml˙ϛλλϡƎCcedilЇϊλп6
43
Gabriela Lo ndash Managing Director naked Retreats
With over 15 years experience in high end events and PR
management Gabriela has been instrumental in bringing naked
to where it is today As one of the original members of the
naked Team Gabriela has led the growth of naked Retreats
to become one of the most famous eco retreat destinations in
China attracting guests and publicity from around the world
Originally from Macao Gabriela has rich multi cultural and
multinational living and working experience having worked and
studied for many years in Greater China England and Italy
卢家宝 - naked 度假村常务董事
ϴϾŚ13ɱOumlijocircƂiacuteũŁŃŋ΄ŎȓǑϏ=nakedDžOumlǜІȶƝXēxǭ6ѽħdivideOumlmiddot˽ГтϞ=ȶƝXϠǑAEligȭnakedѓŘѻϾɜOuml˪ȾϽɧOumlTHORNтϞ=ͼϭȥȅѳǁĹTHORNOumlǸˆ6ȶƝXȅѳGɑ=ϴϾĖĥOumlucircЏŸũucircŘǝѢũľѽǑϏ=ЬФAringѓŴTHORNʵ=ϯŘũϤAringȚϾѯucircɱωǗǑș6
Judy Zhu ndash General Manager naked Group
Zhu is the General Manager for naked Group ensuring smooth
operations of the group with a particular focus on government
朱燕 - naked 集团总经理
њώ=iquestnaked Retreatsmiddot˽ǭ˽ǜũij˪ūѽ6њώѽƍѵǑȓ=ĤЩIcircTHORNũŋ΄ʽWƍРѽ6Фƞˏnakedтʣ=њώФ˛ŝũ[ǎiquestŚηucircІ˙ϛϾŋOumlфϛ6ФΪͻȈƅOtilde˙ϛλ6
44
Kurt Berman ndash General Manager naked Stables Private Reserve
With over 16 years experience in FampB and high end luxury
resort management Kurt brings a wealth of experience and
will lead the preopening and operations of our new resort ndash
naked Stables Private Reserve Prior to joining naked Kurt was
the preopening General Manager at Six Senses Laamu and
Resident Manager for Six Senses Soneva Gili by Six Senses Kurt
has also worked at other prestigious resorts including Fregate
his career in hospitality in FampB and was a trained Chef with
experience working in many prestigious institutions including
The Dorchester Hotel in London Kurt is from South Africa and
has a masters certificate in hospitality management from Cornell
University
Kurt Berman - naked私人度假村总经理
ϾѯŚɱϬƎijIumlŤŴoacuteƟAacuteOumlŎȓǑϏ=ƮϡĖĥOumlǑϏȭNtildeͰɒΪoacuteƟAacute77)$ 0OumlϱϛũРϱ6Фƞˏ)$ тʣ=10ЬEacuteˇŚ8szligȳĭǦ9+1ϱϛѵǑȓũ8szligȳĭǦ9-2 ((OumlѤacircǑȓ610ŻЬˇфЂamp0ˆŝETHũ1+4UgraveʙўɜoacuteƟˮTHORN610OumlϛʜzЂϬαϛ=ϚϡϞĸФŬucircўɜƉńVȂ-0-0 -$-ltľѽŚOumlρȡϾOumlnot˰610ȅѳɫč=sϴϾǰɪyumlAringλЃOumlǙacircŎȓλ6
Richard Johnston ndash General Manager naked Home Village
Hailing from the United Kingdom but with most of his working
life in resorts throughout Africa Richard brings with him over
20 years experience in General Management and Director level
roles in world class resorts including Azura Retreats Cape Grace
hotel and the Saxon Hotel Richard plays a key role in the set
up of systems training and operating standards His years
of experience and mentoring leadership style make Richard a
natural inspiration for our young hotel management team
Richard Johnston - naked 家园村总经理
RichardȅѳϯŘ=IgraveAringucircOumloacuteƟAacuteľѽiumlФмĸčљ=ϴϾŚɱOumlѴūŎȓũǁƐoacuteƟAacuteVȂAzura
Retreats Cape Grace hotel and the Saxon HotelltijʒŎȓǑϏ6RichardФƭȜ΄5ʅρũРαnѬĈɘʜѯŋƨѽϸ6ĖĥOumlǑϏũȭNtildeĘķ˼OtildeoslashͰɒɱʬOumlǙacircŎȓdivideϾѯѳʿOumlƊȘ6
45
Teun Hanegraaf ndash Sales Director naked Retreats
Teun obtained a Bachelors in Business Studies and Masters
in Strategic Management with a focus on Chinese Business
Culture Teun increased our corporate sales business by 350
in his first year with us bringing international companies
ranging from international conglomerates Unilever and Coca
Cola to more local institutions such as The Shanghai American
School and leading Chinese companies such as Bank of China
韩天宁销售总监
ȅѳŧȈɥEcirc=şɵϴϾ˙ϛλλλ5ЯɁŎȓѥѣЂѓŘ˙ϛŸlt6ȅƍOumlszligϞɱşɵƮŁOumlΝϛijȥ13=sŁAEligȅȥx˟ŘƙβOumlAringŁǸŲ=жʙѓϾŘƙAringʝϛȠūȚŴũǵǺǵȎ=ϚϾ˛ŝɐŘλΠUgraveIcircTHORNƉńũѓŘϫαUgraveѓŘȴʝϛ6
Oliver Yuen ndash nature Reserve amp Recreation Manager
naked Stables Private will be the first private reserve in China
with a wealth of new flora and fauna introduced to the project
from Sydney University Australia and as a fully qualified Ranger
working in many of the worldrsquos best wildlife parks Oliver takes a
special role in ensuring the environment of naked Retreats and
naked Stables Private Reserve will be full of life and a natural
self supporting eco system Oliverrsquos passion for both people and
nature make him the perfect person to teach our guests about
what we do and make their stay not only a relaxing one but
also a fun fulfilling educational one as well Oliver previously
worked in wildlife parks and resorts such as Azura Retreats in
Mozambique Mobala Private Game Reserve in South Africa and
Sydney Aquarium in Australia
袁鹏威 - 活动经理和度假村 生物学家
naked StablesƮѓŘszligϞĸϭljΪOumlцʾũiacuteʾOumlˆoacuteƟʵ6OliverѽϞɜGAringȚφͿɯAringλūķOuml˪λƝiacuteλƝ=ϡƎФǁĹTHORNOumlϙ˪iacuteВľѽOumlľѽе=Ф˼naked Retreats ũnaked StablesϾѯĖĥ˪ѱЕ5ʿѳĺOuml˪΄Oumlźǔľѽ˛QύѯіϘƶ˔6АʊoslashˆȏũѳʿOumlƊʮ˼ѻūOumlˆȅĵͰɒOumlǸˆͰɒѼOuml˷ɋ=sʨ˂ɒФжȕOuml˶ŒxLjLjČ=˶Ϛ˂ɒOumlǝѢǑșlOtildeϾǭΫcurren˹ũϾƷЋϤϦ6АʊтʣФɫčũGAringȚφͿɯѹŏiquestϙ˪iacuteВũWŰʵOumlľѽVȂMozambique OumlAzura Retreats Mobala Private Game Reservelt6
46
Philip C Davis Company Director naked Retreats
Phil joined the Board of Directors for naked Retreats hotel
management company in 2011 His previous board experience
includes Tian Rui Hotel Corporation holder of the master license
for Super 8 economy hotels in China and Hong Kong from 2006
to 2008 He also was a founding shareholder of Tian Rui and
served as its President and Managing Director from 2006 to
2008 He was a board member of Tian Xian Cheng a bai jiu
concern which is a joint venture between Pernod Ricard and a
2010
Phil was previously Chairman of the Budweiser (Wuhan)
International Brewing Company and Managing Director of the
AnheuserBusch business in China and Hong Kong from the
beginning of 1996 through 2002 From 2003 to 2005 he
headed the AnheuserBusch liaison office with Tsingtao Brewing
Company
Phil holds a PhD in history from Washington University and
started his career as a market researcher at a major advertising
agency in the US before moving to AnheuserBusch and
heading its consumer planning and new product development
functions in the 1980s
Philip CDavis naked 度假村公司董事长
PhilЂɱƞˏȥnakedoacuteƟʵǙacircŎȓŁOumligraveƁ6ϡĖĥOumlǑϏVȂФːǙacircƍˇф5ϡƎЂɱэɱФѓŘũѓŘΒIJEacuteˇSuper ǑƖǙacirc ʼnˆ6˶=ϚːǙacircƍOumlmiddot˽ʼnecirc=ФɱэɱʖƣEacuteˇƍOumlѵ|ũigrave6ɱэɱʖƣ=ϞƝІWȎȞƞũJǙ˪ȴʝϛƬɫūѱOumlʝϛ77ΐOumligraveƁГ6
iquestɱэɱ=Phil͵šBudweiserŘƙɳǙŁOumligraveƎѓŘũѓŘΒIJCŝyŁOumligrave6iquestɱэ13ɱ=CŝyũʫETHʌǙŁOumlȠɆdegOumlĤЩˆ6PhilϴϾŴ˭uacuteAringλOumlș˻дλvλ=ФǁɱCcedilȅOgraveCŝy5ĤЩΞĒŔŷũΪʑǭāĿɭтʣ=OumlϛʜzЂɐŘOumlϞƝœĵCcedilȓŁ=Eacuteˇaeligω6
47
OUR INTERNATIONAL TEAM
International team
Chief master planners amp architects
the urban landscape of modern China with Xintiandi in
Shanghai a commercial cultural and entertainment district
Since then the studio has worked on projects in very diverse
categories both small and large scale projects include mixed
use projects like the ldquoTiandirdquo in Hangzhou Chongqing Wuhan
and Foshan luxury villa and high rise residential complexes in
Shanghai and Vietnam as well as various boutique hotels and
Chalet Architects
A00 Architecture is most well known for their research
inenvironmental sustainability and its application to their
work in Architecture Interiors and Furniture Their portfolio
includes feature restaurants luxury spas retail stores design
conversion of dozens of historic Shanghai homes into highly
personalized residences
Interior Designers AIM (Architecture amp Design) brings expertise
in the combination of world architectural styles and design
influences to the interior designs at naked Stables Private
Reserve With the Shanghai office led by the two founding
on comfort warmth and a unique blend between African and
Asian design sensibilities
Landscape Architect
Design Land Collaborative (DLC) is a professional consulting firm
comprised of landscape architects and planners with an office in
Shanghai and the United States Projects have a strong emphasis
on cultural resources historic preservation and ecological
design involving both the public and private sectors
ͰɒOumlāЮdivide
ɴǵϡΑάOumlёȣ
ŘƙŸdivide
首席规划师和建筑师
benwood Studio Shanghai OumlсɜΙɧтϞѠĨШ˛ŝΪTHORNľ=˼ʙƍ˙ϛ5Ÿ5ЄȎϞOumlʵЉ6тŮ=ЁƻȥĹȏŔɟAringΟOumlΙɧ=VȂţјOumlͻůTHORN=іʱ5͵šƎę˗OumlŤŴpϡƎФ˛ŝũЛɫOumlijѢЭʵ=ȮŻϾФѓŘƎˉ_OumlĹȏǐʑǙacircƎoacuteƟ6
小圆房建筑
AOO Architecture ФźǔWŰƎǵ θāЮĈɘϾѯѭЛOumlƭ=s˘ƮʙƭϰϸЂɬƝѩ6ɒƻŚOumlΙɧVȂ˔5ŤŴȤѓΫ5ȫ˙acirc5ˤƗίǙacirc˛ŝυНǙacirc lt5ˆoacuteƟϡƎϞ΄ȧOuml˛ŝș˻ѢЭOumlCcedilŸƎˆŸĨШ6
ɬ ˤƗ˰AIMƭѡˤƗltѥѣЂǁƭѡĘķũˤƗOumlɐƿū=ϭNtildenaked StablesOumlɬˤƗ6ФȅѳŧȈũaȚ˶OumlūѽmiddotTˆȭNtildeOuml˛ŝTdegOumlUѠ΅=ˤƗѣі5ũφčˤƗȓɲOumlntildeˊū6
景观设计
Design Land Collaborative (DLC) ϞƝiquestǒōˤƗІŔŷOumlѥϛѰξŁ=Ф˛ŝІɐŘǩˤϾēрƉń6ʙΙɧ˘ЂŋѣŸș˻ĻЕ=ƿūźW˪ǴƔ=ѥѣЂŁŃƎϾTHORNOumlŔŷ6
48
Engineering amp Project Management team
Scott Wilson Group PLC is a globalintegrated design and
engineering consultancy for the built and natural environments
Scott Wilson is responsible for the project management the
electrical and mechanical engineering for the project
Environmental Consultants
Environmental Resources Management (ERM) a leading global
provider of environmental health and safety risk and social
consulting services ERM deliver innovative solutions for business
and government clients helping them understand and manage
their impacts on the world around them ERM have 137 offices
in 39 countries and employ approximately 3300 staff
Sustainability Consultants
Bisagni Environmental Enterprises (BEE) works with the
engineering and design teams to ensure the environmental
goals set out at the inception of the project are achieved
LEED Consultants
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
Local Design Institute
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
General Contractor
and have been responsible for some of Chinarsquos most iconic
properties such as the World Financial Centre in Shanghai
工程及项目管理团队
Scott Wilson Group PLCϞƝʺʳŔɟOumlźWˤƗƎľѰξŁ6Scott WilsonĤЩΙɧOumlaacuteʠƎƉΤľ6
环境咨询
Environmental Resources Management (ERM)ϞƝʺʳαϛȭѰξŁ=ŀźǔWŰ5ƫǰCʺƎŁŃˣƁĘΌUgraveѰξĞ6ERM˙ϛƎоġɑǸŲŀĨĶβOumlǀǧĈF=UѠɒȥǀsŎȓʙǑϱoslashˣƁźǔAEligȅOumlϳΗ6ERMФʺʳϾ137ĸēрƉń=myĸŘƝ=ϴϾAringК3300ɜГľ6
可持续发展咨询
Bisagni Environmental Enterprises (BEE)ІľˤƗdivideΑűūѽ=ϡʽWФΙɧǭ˽ƼotildeˤȜOumlźǔWŰǵ θāЮɧnOumlȚ˹6
绿色建筑认证咨询
Shanghai Pacific Energy Center (SPEC)ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlŁтϞ6
本地设计公司
Shanghai Baoye Construction Corp Ltd ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlαϛȭŁтϞ6
总承包商
ϞƝŘƝƐľVŁ=ϠƻȥηucircѓŘnьβΙɧ=țˍ˛ŝźʳDŽˊѓΫ6
49
naked COVERAGE
wwwcnngocom
ldquo25 killer things to do this summerrdquo
26 April 2010
Time Magazine
ldquoRun to the Moganshan Hillrdquo
新浪博客
ldquo避世的可能rdquo
31 December 2009
wwwenglisheastdaycom
ldquoThe first batch of ldquoChina Treasured Towns ldquo released
December 2009
Shanghai Urbanatomy
ldquoGet naked this time with horsesrdquo
Shanghai Daily
ldquoGreen MaGIC Casts design spellrdquo
14 October 2009
新浪商品
ldquo中国最佳设计酒店大赏rdquo
September 2009
wwwchannelnewsasiacom
ldquoChinarsquos green resort allows travellers to vacation on good consciencerdquo
2 September 2009
wwwbijianlinblshecom
ldquo莫干隐居rdquo
25 Aug 2009
wwwassociatecontentcom
ldquoThe Exquisite Moganshan Mountains of Chinardquo
Ɏ
Wikitravel
ldquoMoganshanrdquo
德清新闻网
ldquo承包国营林场建造生态ldquo逸站rdquo
wwwsinoeventcom
ldquo亚洲旅游地产及景点峰会成功举行rdquo
wwwchinatravelbrandingcom
ldquoPursuing Green for Greenrdquo
wwwbrandrepublicasia
ldquoMaking moves towards ecofriendly eventsrdquo
7 May 2009
wwwhandsonshanghaiorg
ldquoHands On Asia Conference Summeryrdquo
May 2009
wwwmyvacationcn
ldquo莫干山居rdquo
3 April 2009
wwwshanghaidailycom
ldquoThe naked truth Time to clean up Moganshan litterrdquo
4 March 2009
wwwgreennovateorg
ldquoMoganshan Project Kick Offrdquo
13 February 2009
Travesias
ldquonaked retreatsrdquo
Feb 2009
合肥在线
ldquo大山里的裸家族rdquo
20 October 2008
wwwentrepreneurcom
ldquoThe arrival of the Olympics showcases Chinarsquos burgeoning entrepreneurial spirit ldquo
7 August 2008
50
Shanghaiist
ldquoWeekend escape to Moganshan 莫干山rdquo
9 April 2008
私家地理
ldquo艳阳下的荫凉rdquo
30 May 2008
City Weekend
ldquoGet naked in Moganshanrdquo
25 January 2008
wwwbundpiccom
ldquo在这绿中撒点野rdquo
wwwhuzhougovcn
ldquo相中德清筏头的青山绿水南非客商莫干山下建生态逸站rdquo
wwwurbanatomycom
ldquo24 Hours in Moganshanrdquo
wwwhkheadlinecom
ldquo杭州莫干山竹林深处人家rdquo
15 May 2009
wwwnewsweekcom
ldquoBack from abroadrdquo
May 2009
Chinatravelnet
ldquoMoganshan A Heavenly Hideaway of Bamboo Forests amp Tea Plantationsrdquo
April 2009
wwwmzztmcagovcn
ldquo2009年踏青乐游路线推荐大公布rdquo
16 March 2009
第三媒体
ldquo规划一条畅快随性的踏青之旅rdquo
28 October 2009
wwwdqnewszjolcomcn
ldquo三九坞 ldquo裸家族rdquo钟爱的世外桃源rdquo
28 October 2008
ldquo自驾行天下rdquo之中国莫干山rdquo
Sep 2008
ldquoShiffting Gearsrdquo
Sep 2008
April 2008
Chewed up amp Spit Out
ldquoGet nakedrdquo
19 February 2008
ldquoBest Weekend Getaway Hotels Shanghairdquo
富世
Ecoefficient hotel低碳下榻
April 2011
Spa China Guy 男士派
Experiencing The Unique
2010
Cosmo 时尚
跨洋建屋隐居不隐世
April 2010
Global Times
The Mountain of legends
Global City Geography 城市地理
莫干山 naked Retreats 都市人一ldquo裸rdquo到底的山居生活
Dec 2009
China Daily
Rural Retreat
20 March 2011
China Daily
4th March 2011
Modern Weekly周末画报
圣诞低碳游
Dec 2010
Elite Traveler 携程自由行
旅尚
Esquire
Hidden Best Restaurants
Feb 2011
51
52
53
7
Position
property
Financial Benefits
boutique development including only thirty tree top villas
should appreciate in value over time
the naked Stables Private Reserve and naked brand name
properties holiday homes and quality branded residences
increases
part of the resort room inventory
位置
Ђɢī˗˗ȸ
ЗȑιΜ=pϙɬɍϾƆй
ѳʿ˕ȩ
pdegФŝIɔϡ˛
ĸǢȑp13ēєȺOumlijyumlěʳ
ϮcOumlˆ˗ň
财务收益
LjϾƣǐʑ˪˝p=ɴOumlntildeϞʹĀOuml6
ϴϾũTHORNʞ=ˉŮɴϾegravesЫчOumlϛ6
ɴOumlƠчƮІ҉аoacuteƟAacuteŁϡƎʑʁȠϱyacuteЫч
ɴOumlƮϩoacuteƟAacuteϛ˩5oacuteƟͳ5ʑʁѢЭyacuteЫч
ϛѝɏɱƮƁϩoacuteƟAacuteɱoacuteʃagraveyacuteΘϾ θOumlˏ6
8
LOCATION
MAP of Shanghai to naked
County on the foothills of Moganshan Scenic Mountain
By Car
With the opening of the new Shenjiahu highway in 2010 the
traveling time to Moganshan is 2 hours drive from downtown
Puxi in Shanghai and also 2 hours from Pu Dong airport
By Train
With the opening of the new high speed trains across China
guest can now get to naked Stables in under 2 hours traveling
on the train from Shanghai Hongqiao Hub to Hangzhou and
onto Deqing Total train time is less then 1 hour
SITE MAP
地址地图
THORNȓя
从上海到naked的地图
pѾɅЂɢī˗Ęǒʵ˗ȸdegOumlOcircʭΎǔɬɤOumlˆѳʿWŰʵ
驾车
ѯɱ˥ƛůijOuml=iquest˛ŝʕͻ˙ϛʵƆʕecircƉOgraveɢī˗ǩъεΟ˶6
乘火车
ѯősup2ѓŘOumlijOumlˏРϱ=ȾǸiquest˛ŝŭʦǸРѓΫOgraveţјϡƎOcircʭΎOuml˶ƣʒǩ˟ЂΟ˶6ФƄ˛Oumlѵ˶ƣ˟ЂΟ˶6
9
10
THE RESORT
The experience
We believe that true luxury in the modern world is not
necessarily about designer labels and huge international brand
names but about privacy space spending quality time with
loved ones and rejuvenating your senses with nature All of
these elements have been brought together seamlessly at naked
Stables Private Reserve
After a refreshing welcome in our vibrant clubhouse your butler
will whisk you to your villa by electric golf buggy Enjoy sunset
cocktails on the deck and luxuriate in the sweeping views of the
bamboo forest whilst your butler unpacks your bags and dinner
playing the whole family congregates at the dining table and
dinner is served After dinner soak away the stress of city life in
your private jacuzzi on the deck as the stars wink overhead
Saturday morning starts with a hearty home cooked breakfast
and the thrill of a day filled with experiences in the mountains
Explore the local hills and forests on mountain bike Rejuvenate
and refresh in the sanctuary of the naked Leaf Wellness Centre
After a swim in the pool lounge in your villa hammock with
family and friends sharing precious moments
Kids will love the daycare centre with outdoor play area kids
pool art jamming music and laughter
Get your Sunday off to a great start with a family horseback
reintroduced to the hills Stretching and yoga are on offer in our
hilltop pavilions as well as tai chi kung fu and meditation After
fine tuning your archery skills finish off the day with a spot of
fishing in the nearby lake
If you choose to venture out of your villa for lunch enjoy
creative and delicious comfort food at either the pool cafeacute
or clubhouse Gourmet pizzas organic salads and artisanal
sandwiches will tempt you at the poolside Innovative Afro
Asian bistrostyle dishes are on offer in the clubhouse
oacuteƟAacute
经验
ͰɒΑάCcedilǁOumlинˡcentsxϞegraveϡijƐʑʁnьƆўɜOumlŘƙʑʁ=ʼϰħϴϾˆOumlǹƣ=ІΫBOumlˆŃoacuteɐťOuml˶Œ=sʨФѳʿźǔȕŽāʫsup1ƂȞ6ϾOumlжΡЏiumlƮФnaked Stables6
OgraveAumlƁŮɴƁOtildeOgraveͰɒĞdivideOuml˅ʮƻEgrave=ɴOuml˦ŎƝƁǭѯaacuteiacuteТɴOgraveɴOumlˆp6ˉɅ˶ēФϒΘϞZƋǙ=njФɊόOumlќŝтѓ6Іfrac14˶=ɴOuml˦ŎƝƁUɴΥ΅αȔѬ]=ĺɴAEligȅϞѕФƝOumlĭ6RѯɴBOumlϪȎ=ʺƝˆѾФѮiΘϸ6ćŮ=RѯɊĄέ=ФϒOumlˆDɠЌįȕżǀɴ˪ƂOumlτȞ6
їȳOumlЧ˽ЂϞuacuteĖ˭OumlƝЧ=ϞOumlǏΌfrac12ƊƂiacuteƮ˗ѓтȾ6ʛѯ˗THORNāǥIcircTHORN˗plusmnũ˕ȩOumlɕɖ6Фϕ˪Ɓŏѓaeligȓ˂ɴlOtildeĽƞcurrenɊƂȞ=ФϽ϶iexclРiacuteϞăтŮ=ȊϑϑOumlФpOumlaumlpara˛ļƝˆũʉϿŃoacuteɐť˶Œ6
ŜѲɒϚƮƁB˛thornѓΫ=ФжȕoacuteŚǽȎOuml˶Œ=ϩжȕϾƂiacuteTHORN5thornϽ϶iexcl=ƏήűiacuteŶ5ϪȎ6
˂ɴOumlїˉiquestІƝˆOumlʛɇϽȨǭ˽6ɴƮϾƉƁϞograveͰɒіΪϭˏ˗ѓOumlIcircTHORNȻѕ6Ђ˗ccedilOumlŏȕϾҋҀ5ƌ5ĿěUgraveƂiacute6ˢƩȡтŮ=ȅĦNjůicedilaringƿжϞтȾ6
ˍřɴκЪxФpȕͷ=϶iexclǬĎƆеǣȎiumlƮɴΘϸntildeɐOumlxĀκЪ6϶iexcliǬĎȕOumlɐ˸Ɲʍˑ5ϾƉ˔ȄϡƎľ˓ɛђiumlƮЀ˼ɰʸϞǗǕ6ǣȎȕŀϰΪʚOumlφčĘOumlґ6
11
In the evening join the visiting winemaker from South Africa for
a private tasting in our wine cellar followed by an outstanding
dinner featuring a myriad of organic and seasonal produce
sourced directly from the farm All dishes in the restaurant are
designed to be shared and enjoyed together
The warm summer months are filled with afternoon bbqs
evening musical performances in the openair theater and sun
dappled memories at the pool
Winter is crisp and perfectly peaceful as snow dusts the bamboo
forests Log fires crackle in the bar and winter cocktails warm
from within
Memories are created and moments are shared a naked Stables
Private Reserve
˛=ϞʜKċȅѳɫčOumlɳǙ˰=ФͰɒOumlǙѨȕʑɐǙ=ŻϾхƻȅѳɸOumlϾƉOumlΪΈ˸OumlĖ˭6ϞʜȅΘҗҖĺɴAEligȅOumlНH6
҈ϤOumlΆƕ=жȕɊͷŮ˞DZ=ȹǤOumlϝϪȎύordfϡƎ϶iexclȕϒŒLwOumlɐťſϥ6
жȕOumleumlƕʒǓΕũ=JμĢĩѯќŝ6ǙHȕ=ɦФƄѓˀ˞āordfʋɿ˩=ϞZeumlƕƋǙɭ˂ɴɻũηucirc6
ȅnaked StablesjуſϥΘɐť˶ŒH6
12
13
14
GREEN DESIGN amp CONSTRUCTION
LEED Green strategies
All about LEED
Developed by the US Green Building Council (USGBC) LEED
(Leadership in Environmental Energy Design) provides a concise
framework for measuring green building design construction
operations and maintenance LEED Platinum rating is the
USGBCrsquos highest rating with strict criteria encompassing energy
savings water efficiency CO2 emissions reduction improved
indoor environmental quality and stewardship of resources and
sensitivity to their impacts A LEED Platinum qualified building
should use at least 30 to 40 less water and electricity than a
normal building At naked some of the things that have been
done in aiming to achieve this award are
recycling
flushing and irrigation
water
waterless urinals
buildings
consumption
ɀ˔ˤƗІƭˤ
绿色建筑认证
关于LEED
ϻɐŘɀ˔ƭѡƁāʜ=LEEDɀ˔ƭѡˈпltȣɀ˔ƭѡˤƗ5ƿń5РѽϡƎŰŀƥƾOumlȀơ6LEEDɐŘɀ˔ƭѡƁ˄ƽɭ5ѱЕȚϸȿ5ƱUacuteĀϓŸʀČ5˫ɬźǔёȣ5ѱЕŎȓƎoslashʙϳΗOumlɚĭoacuteψķnѬOumlѻijưΙ6ϞmicroϴϾLEEDˈпOumlƭѡϰħaʔƭѡ˟˼ϸOumlaacute6Ф =ͰɒϚѼȥŬucircľѽȅлʷOtildeOgraveжĸưΙ
ƭѡƽˬȥ13OumlɭЕ˼ϸ
ƭѡƽˬȥOumlϸȣ
iquestͳccedilũɇȺƍȅOumlЅϸЂҔͲOumlνźȚϸ
ϾҔͲũđiuml^ſϸЂyenũŐĪ
LJA˗ňȱOuml˳THORNǖŸȥƂ
˼ϸUacuteȱȣOumlЌŊegraveѩяϡƎɶ˾umlɇɗyen
Οkiexcl
ϸЂЎ˅Oumlϒɭ˅ƞ˅ʠ
ϸЂƞ˅ũȐʼƭѡOumlƽɭЕкʢ`
pѩϾ˅ſѩяȅƱUacuteɭЕΞŦ
15
use Incentives given to reduce energy consumption
a factory 20 minutes away from site
window frames bricks and roof tiles
Council)
material
property
recharging stations
within a radius of 800km
CѩФϾp˛OumlɭȣƗϸȅƢethǸˆOumlɭЕ˼ϸʮ
ȁ6ŻɭЕΞŦOumlƦ˟ŀuumlOumlưȘ6
ϸ˼ϸќΧdzȝOumlŗȷƞ˅ŀɻ6ќΧdzȝȅѳǢȑͰɒ
ēєȺЗOumlϞƝľ
ϾOumlʥũacuteŲiumlijoacuteǨЖ
˼ϸɘŒŵOumlUacuteĝˢtȟ
˼ϸUacuteʀČOumlȦ
˼ϸſȚϸOumlǛɦёͳccedilơ5џѲ5џƈ5acuteȀ5ѦǼũ
ͳccedilʎ
Ś13OumlɦϻFSC˕ȩŎȓГƁltʹ
˼ϸǵУ˪OumlŸќѐTHORNO
pɬʺ˼ϸLEDtimesũΟίOumlϲŒtimes
oslashϾƭѡѻAringoacuteOumlljαѳʿŒũĘ
ѝTHORNъПηijyumlěljˏ=ijyumlěϻϒɭŀaacutesɭФ
ѤTHORNcurrenaacute
OumlƭѡȦiumlȅѳĈДŁȕɬOumlʵЉ
Ś13OumlƭѡđȦ^ſȚϸ
ϾoacuteƟAacuteOumlȃƇiuml^νźȚϸ
notĉũȃƇ^ϸѽĐȦ
oacuteƟAacuteɬϴϾϾƉųВ
іΪϭˏϙ˪iacuteIcircTHORNȻѕlt
WŰѳʿiacuteцʾ
16
17
THE DESIGN IDEA
Tree Top Villas
树顶别墅
To touch the sky at night and look down on the forest in the morning is what owners of the tree top villas will experience High
above the forest canopy 30 luxurious homes are perched in the tree tops Spacious wooden constructions with large sundecks spill
into the panoramic views of the mountains
macrɞҌҍOumlϝǹ=ϔѪȗOumlҐ=жǜϴϾccedilpOumlˆɒntildeΘOumlҕȞǒ˔6icircŤŴѢЭʗͽФ˕ȩŌт˛=pǡϞķ6аФǾOumlɦѐΟͳѓ=œOumlɢī˗ʺǒǍόYacute6
Each villa is built on stilts to minimize its physical footprint and maximize the views for its discerning owners The prefabricated villas
are made by innovative construction technology known as structural insulated panels (SIPs) With high insulation value and zero
construction waste these lofty eco dwellings are like no others offering you an energy efficient home that is beautiful and at one
with nature
ccedilpOumlƭѡaumlƵȵƿń=iquestyacuteƦ˟oslashБ˽˪źǔOumlϳΗ=sѻAringΏoacuteOumlЮϹɐOumlǒ˔6жΡЎѐOumlpϸѻΪǴƔOumlƿńWOѐШOuml6ccedilpOumlˤƗтѽ=ʹđȦͲˁssectѳʿ=ŀϞĸЁϾʑЁʩNjѳʿOuml˪ѢЭ6
The villas are intended for life Overlooking the mountains and forest below each home has a very large outside deck
complemented on the inside by an open plan kitchen with all the latest amenities dining room living area and opium den for
relaxation and entertainment Large sliding doors and full wall windows welcome natural light while sophisticated air conditioning
systems ensure your comfort Double layered glass keeps the view in perfect focus hushing all sounds to perfect stillness Wooden
floors soft lighting and high ceilings add a sense of warmth and space
ccedilpѥ˪Ƃyacuteƭ6Ġғ΅ɘOumlʾ˗ũ˕ȩ=ɏicircƭѡǩˤϾǾAringOumlϒ=ʆϡCcedilOumlмǭČ˾notĉ55˪ƂʵũČЄȎ6ǾAringOumlȄɑũмɘɅTHORNAringacuteǵɩѳʿˉŒ=˶ljOumlǹaelig΄ǵʽWɴOumloacute6tȟǵȯɴФѻƜƶoacuteΩ˚ɐǒOuml˶xƁOgraveĹѕ˩ϪOumlī˃=ntildedegЂϞʎǓтѓ6ʿOumlɦTHORNO5ˌũOumltimesŒũǹOumlųϣЫȥɻũǹƣĭ6
ˤƗȓɲ
18
Tree top villas
Roofs thatched
19
20
FLOOR PLANS
Treetop villa 2 bedroom villa ccedilpȢͱĉ
ʒɘ
Interior area 室内面积 13768sqm
Exterior area 室外面积 50sqm
Total usable area 实际使用面积 18768sqm
21
Level 1 一层
Interior area 室内面积 7088sqm
Exterior area 室外面积 102sqm
Level 2 二层
Interior area 室内面积 668sqm
Exterior area 室外面积 398sqm
22
Treetop villa 3 bedroom villa ccedilp˓ͱĉ
Interior area 室内面积 20214sqm
Exterior area 室外面积 664sqm
Total usable area 实际使用面积 26854sqm
23
Level 1 一层
Interior area 室内面积 10334sqm
Exterior area 室外面积 118sqm
Level 2 二层
Interior area 室内面积 988sqm
Exterior area 室外面积 546sqm
24
Treetop villa 4 bedroom villa ccedilpͱĉ
Interior area 室内面积 2667sqm
Exterior area 室外面积 863sqm
Total usable area 实际使用面积 353sqm
25
Level 1 一层
Interior area 室内面积 136sqm
Exterior area 室外面积 168sqm
Level 2 二层
Interior area 室内面积 1307sqm
Exterior area 室外面积 695sqm
26
FITTINGS amp FINISHES SCHEDULE
EXTERIOR AND INTERIOR FINISHES
External walls
Structure is built from steel and SIP (Structural Insulated Panels) External wall is cladded with painted fiber cement board
Internal walls
emulsion paint
Ceiling
Ceiling is finished with emulsion paint
Flooring
Bedroom is finished with heavy strand bamboo flooring
Balcony
Balcony floor is finished with Wood Plastic Composite decking (M wood) Railing and trellis made with Liu An wood Balustrade is fitted with metal and Liu An wood
Window
bedrooms are fitted with double glazed LowE glass and Roto hardware
Kitchen amp powder room
Floor is finished with natural tile Kitchen cabinets and sink are provided Kitchen counter top is fitted with natural stone
Bathroom
Wall and floor are finished with natural stone
Doors
Entrance door is made of solid core timber fitted with Saflok RFID locks Bedroom doors are fitted with hollow core timber fitted with Saflok RFID security locks
ƭѡȦƎˤ]ɛ
室内外材料
oacuteƟͳʥ
oacuteƟͳƿńˤƗĮƿńƎƿńWOSIPlt6ʥϸΉɮOũʘ6
ɬʥ
ǸćƎͱтɬʥǩϸĔƎˎƲʘ6
ų
ųɘˎƲʘ6
THORN
ǸćģūɦTHORNO6ͱіќTHORNO
ȹ
ȹϸɦOʓʟ6ʈȲҎɦѐШOuml6ȇĬϸDŽрƎȲҎɦĜ6
acuteŲ
Ǹć5ͱOumlacuteŲϸȽɦѐacuteȀʆ-3ѓǹtȟƎ-0-ͶDŽʆƪ6
notĉ
THORNϡƎɘϡʿTHORNѦʓʟ=notĉŀlaquoŖϡƎʇ6notĉɘʿ˵6
Ќ
Ќʥ˦ƎTHORNϡʿ˵ʓʟ6
ɑ
ˏǺAringɑϸ˹Ψɦɑʆ˛-)ljordfɑNJ΄6ͱɑϸǹΨɦɑʆ˛SaflokljordfɑNJ΄6
27
MECHANICAL AND ELECTRICAL INSTALLATIONS
Heating and Cooling
AIRWELL centralized water source heat pump is provided Fresh air intake with heat recovery system is installed
Electrical provisions
are provided
Electricity
Concealed conduits are provided Threephase electricity supply with miniature circuit breaker distribution board is provided
TV telephone and internet connection
Satellite TV with all major international channels
is provided in all the villas Telephone outlets and wireless internet connection is provided
Hot water supply
Huang Ming solar hot water heater and Rinnai gas water heaters are installed for the villa
Water supply and pipes
Concealed copper pipes are used for both hot water and PPR pipes are used for cold water
The resort will be patrolled 24 hours a day CCTV system is in operation throughout the resort 24 hours a day All the villa front doors and bedroom doors are fitted with Saflok RFID security lock system
APPLIANCES TO BE PROVIDED OR INSTALLED IN EACH DOMESTIC
UNIT
机电设施配套
ŀɻũѐȐ
ɽyumlƍѓ˾Е˅`΄6ΪĘ˅ſ΄6
Ɲaacute
ʆEΐNtildeŎOumlǭŋϡƎѿ6
aacuteȞŀϰ
ѩϾϮ˾ΐȺ=ʆϾίoumlȺʠ=ʆaacuteΓOuml˓ΑaacuteЕŀϰ6
aacuteƎςˤ]
έaacute=ʹΐaacuteŹũʹΐȺ6
˅ˤ]
žɛϒɭ˅ʠƎȩɬɌʡ˅ʠ
Ŏ
˅ŀϰŎǩϸϮc˾ĮŎ=ȐŀϰŎŎ6
WCˤ]
oacuteƟAacuteˤϾϾΟ˶ѽOumlgȺaacute΄ϡƎΟ˶OumlπɄ6ˏǺAringɑƎͱϸSaflokljordfɑNJ΄
标准住宅单位附送以下设备
Stove BAUMATICExaust fan BAUMATICOven BAUMATICMicrowave BAUMATICFridge BAUMATICBARMini fridge (2 3 bedroom) BAIXUEWine fridge (4 bedroom) BAUMATICBEDROOMMini fridge BAIXUEBath KOHLERTERRACEBarbeque grill
TelevisionDVDBATHROOMShower KOHLERBasin KOHLER
notĉ aacuteraquoȷ ʄɇUcircǷnotĉϼχƉ ʄɇUcircǷnotĉaacuteDZΓ ʄɇUcircǷuȷ ʄɇUcircǷɬяrΓ ʄɇUcircǷHΟrΓ=ĉlt JμǙŖĉlt ʄɇUcircǷͱΟrΓ JμЌį Ǵȍȹ˞DZΓҒĉaacute ɯDVD ɯЌȪЌʠ Ǵȍʇ Ǵȍ
28
NOTE
1 The Developer reserves the right to substitute other materials
or appliances of comparable quality and standard for the
intended items as listed in above fittings and finished schedule
2 The fittings and finished as listed above shall be subject to
the terms of formal Agreement for Sale and Purchase Those
provisions may have slight variation in the color measurement
3 The Developer reserves the right to make modifications and
changes to the building design fittings and finishes without
prior notice
4 Fittings and finishes of the Special Units may be different
from those of the Typical Units
备注
āЮ˙WȰϞʧʹȞ=Dв˹ƙʮȁεϘϡUgraveётƭѡȦϡƎˤ]Ccedil˛ȧĹΙ6
˛ȧĹΙȦϡƎˤ]ǩϡн˾ɈɉūКOumlǿщegraveѬ6ĹΙƭѡȦƎˤ]ǵɭƁФϋ˔=ȣoacutepoundAcirc5ȓ5ѺуƎƆľ˛ordfʬp6
āЮ˙WȰϞʧʹȞδeacuteϡƎĽĨϛOumlˤƗ5ƭѡȦϡƎˤ]ʹεȮαс6
˔EumlЏOumlēƭѡȦϡƎˤ]І˛oȧĹΙǵɭϾx6
29
PURCHASE OPTIONS
Buying a Tree-top Villa at naked Stables Private Reserve involves signing a Sale and Purchase Agreement with the development
company and a Lease and Management Agreement and Deed of Conditions with the Hotel Management Company The Management
Agreement requires the purchaser to lease the property back to the Hotel Management Company to manage on the ownerrsquos behalf
There are two different plans which are available for buyers
在 naked Stables 购买一套拥有不动产权的树顶别墅包括与发展公司签署一份买卖协议以及与酒店管理公司签署一份租赁管理协
议和条件契约管理协议要求购买者以业主的名义向管理公司出租其别墅以供其管理买家有两种方案可供选择
ŅɈκΙ
30
OPTION 1 - FLEXIBILITY
1Owner Usage Rights
Zero usage restrictions
Early reservations are required to secure Villarsquos especially during prime and peak seasons If a Villa Owner does not provide the
required advance notice for a reservation the resort may be required to offer the owner a different unit or in the worst case no
availability at all
1 业主使用权限
ȫ˼ϸΏѐ
ϘʴʣЎegraveˏѢp=ϺʙФƐƕ6ˍřpϛѝɍϾŀϘʴOumlϸЂЎegraveOumlЎс=oacuteƟAacuteƮʙŀȮϞdegѢdeg=ƆеѻЦĴOumlʮȁɍϾǹĉ6
2 Rental Revenue
2 租金收入
a Rental revenue
Whilst not in residence the owner will be eligible to earn a pro rata 36 of the room revenue generated by the Reserve during their
absence Ie Everyday the revenue generated by the entire resort is divided amongst the owners not in residence on that day When
an owner is in residence he forfeits his opportunity to earn revenue
ѸDŽˏ
ϛѝxǝѢʖƣ=ƮOtildeOgraveoacuteƟAacuteordfѸʙĉͳOtildeϧOuml6ɏoacuteƟAacuteordfѸɨΡxǝѢФfrac14OumlϛѝOumlĉͳOtildeOumlϧƮ^ʒǩēʆĺжΡϛѝ6IcircϛѝǝѢФʙpȕ˶=Ʈ˱ʸƅOtildeϧOumlƉƁ6
b Monitoring your returns
Owners will receive regular financial information in the form of an electronic or hardcopy statement with details including owner
records of stays amounts spent revenue generated etc Owners may request to receive these statements daily weekly or monthly
Should the owner wish to lsquocash outrsquo and withdraw cash generated from their villa ownership this will be available biannually at the
gtƢethɰOumlſY
ϛѝƮƁegraveʖOgraveaacuteѲPƆɘP~Yo=ɬˋʭregOumlȧordfϛѝOumlˏѢƘȼ=ΞĒƘȼ=ˏſYUgrave6ϛѝǵκЪɏˉ=ɏέʖ=ƆɏĸМOgravefrac14Yo6ˍϛѝoslashѳƓФoacuteƟAacuteѓOumlˏſYljα=ɨɋǵɍSɱ˹˲Ϟfrac346ƆɏɱOumlМƆɏɱOumlМ6
选项1-灵活性
31
c Cashing out your returns
Owners will be able to cash out their returns twice a year If the owner chooses not to cash out his returns the resort allows the
owners to use their returns at the resort This option allows the owners to deduct returns pretax
gtƮɴOumlſYŚDŽĈ˾ʷordf
ϛѝɭņɏɱȢfrac34ϡDŽĈ˾ʷordfɒOumlſYϧ6ˍřϛѝκЪxʷordfOumlϧ=ǵϡФoacuteƟAacuteѓ˼ϸ6жѕκΙПηϛѝǻshyɩʣOumlſY6
3 Discounted Resort Services
All services available at the resort are offered to owners and their guests at a 20 discount off list prices These services include
restaurants wellness centre and activities centre
3 有折扣优惠的度假村服务
oacuteƟAacuteȕϾŀĺϛѝϡƎɒǸˆOumlĞiumlDвnƠĺЃOumlгǻ6жΡĞVȂ5ƫǰѓΫũƂiacuteѓΫ6
4 Services Fee
When the owner is in residence the resort continues to offer services on their behalf These services include Butler Bell
Housekeeping and Room Service In addition to these the resort offers water electricity wireless Internet and telecom services
included in the Services Fee to the owner whilst in residence The services fee is 300rmb per room per night This fee is charged on
all rooms regardless of which are in use
4 服务费用
IcircϛѝФoacuteƟAacuteǝѢ˶=oacuteƟAacuteƮƚθϡɒOumlɜϦϛѝŀĞ6жΡĞVȂϵˆ5αȔ5ƝоũǸĉĞ6shyȥжΡт=oacuteƟAacuteФϛѝǝѢʖƣŻŀ5aacute5ʹΐűȠϡƎaacuteάĞ=жΡiumlVŠФĞĒϸѓ6ɏĸĉƣɏOumlĞĒϸЏˆəe6жĸĒϸΛϾĉƣʷOuml=xɃfrac14ĉƣĚФ˼ϸ6
5Maintenance
4 of hotel room revenue will be reserved for ongoing building maintenance This will be deducted from the ownerrsquos share of total
room revenue
5 维护
ǙacircǸĉˏOumlƮ^ȰѽŮθƭѡδтĒϸ6ħēDŽuumlƮiquestϾˆǵēOtildeOumlǙacircǸĉˏĕuumlѓǻshy6
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Rooms Available 可用房间 121 121 121 121 121 121Estimated occupancy 预计使用率 35 45 55 60 60 51Estimated average daily room rate 预计每日平均房价 2500 2675 2836 2977 3096 2817Growth in room rate 房价增长率 7 6 5 4 6Annual room sales 年房间销售额 38644375 53163619 68876422 78894810 82050603 64325966RENTAL RETURN ESTIMATES - RMB Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGEEarnings Per Room (36 of gross room revenue) 124173 170827 221315 253507 263647 2066942 Bedroom 收益 ndash 双人间 248346 341653 442631 507013 527294 4133873 Bedroom 收益 ndash 三人间 372519 512480 663946 760520 790941 6200814 Bedroom 收益 ndash 四人间 496692 683306 885261 1014027 1054588 826775
INDICATIVE YIELD Indicative selling price Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
2 Bedroom 收益 ndash 双人间 6000000 41 57 74 85 88 69
3 Bedroom 收益 ndash 三人间 9000000 41 57 74 85 88 69
4 Bedroom 收益 ndash 四人间 12000000 41 57 74 85 88 69
Hotel revenues and owner rental yield - Option 1 Flexibility
32
OPTION 2- STABILITY
1Usage Rights
1 使用权限
选项2-稳定性
Total Permitted Usage Prime Peak SeasonPermitted Usage
Peak SeasonPermitted Usage
Out-of-SeasonPermitted Usage Blackout
40 days per yearNo occupancypermitted
Up to 20 days per year but no more than 7consecutive daysfor any one stay
Up to 20 days per year but no more than 7consecutive days for any one stay
No occupancypermitted
允许使用总数主要的旺季允许使用
旺季允许使用
淡季允许使用
无折扣期
每年40天 不允许占用 每年20天但是每人
不能连续居住7天每年20天但是每人 不能连续居住7天
不允许占用
Prime Peak Season To be published by naked Retreats in according to government notification every year Prime Peak Season
Middle Autumn Festival (Sept) excluding Blackout dates
Ɛƕɏɱϻnaked RetreatsĻǟоġĵāordfс6ƐƕVȂѓŘsup1ƽϞМĀМlt5ȋiacuteƽͶМlt5Řʱƽ˴Мlt5ʭɛƽМlt5ѓʲƽǘМlt=xVȂʹгǻʖ6
ƕiquest˓МOgrave˴ϞМʖƣOuml10ĸїɡϡƎ10ĸľѽˉїʖ=xVȂƐƕũʹгǻʖ6
OutofSeason 20 days during December to February excluding Prime Peak Season and Blackout dates
Iacuteƕiquest˴ĀМOgraveĀМʖƣOuml=xVȂƐƕũʹгǻʖ6
Blackout Dates Peak demand dates such as holidays sporting events groups and citywide conventions Local cultural events
all as specified by the Hotel from time to time
ʹгǻʖεʴijėʖVȂƟʖ5Ћ˒5ũʺβOumlƁϨ6IcircTHORNɾyumlOumlŸƂiacuteiumlƮDвǙacircOumlɛljα6
2 Rental Revenue
2 租金收入
a Rental revenue
Regardless of your usage of your property your rental return will be fixed at 5 for the first 5 years of operation After this period
you will automatically migrate to the Flexibility plan
ѸDŽˏ
xɃɰOumlĉ˼ϸoacuteˍŪ=ͶɱOumlѸDŽϧiumlŊegraveOuml136ФжтŮ=ɴƮѳiacuteѧˏȬƂβĈF6
b Monitoring your returns
Owners will receive regular financial information in the form of an electronic or hardcopy statement with details including owner
records of stays amounts spent revenue generated etc Owners may request to receive these statements daily weekly or monthly
Should the owner wish to lsquocash outrsquo and withdraw cash generated from their villa ownership this will be available biannually at the
gtƢethɰOumlſY
ϛѝƮƁegraveʖOgraveaacuteѲPƆɘP~Yo=ɬˋʭregOumlȧordfϛѝOumlˏѢƘȼ=ΞĒƘȼ=ˏſYUgrave6ϛѝǵκЪɏˉ=ɏέʖ=ƆɏĸМOgravefrac14Yo6ˍϛѝoslashѳƓФoacuteƟAacuteѓOumlˏſYljα=ɨɋǵɍSɱ˹˲Ϟfrac346ƆɏɱOumlМƆɏɱOumlМ6
33
c Cashing out your returns
gtƮɴOumlſYϡDŽĈ˾ʷordf
Owners will be able to cash out their returns twice a year If the owner chooses not to cash out his returns the resort allows the
owners to use their returns at the resort This option allows the owners to deduct returns pretax
ϛѝɭņɏɱȢfrac34ϡDŽĈ˾ʷordfɒOumlſY6ˍřϛѝκЪxʷordfʙϧ=ǵϡФoacuteƟAacuteѓ˼ϸ6жѕκΙПηϛѝǻshyɩʣOumlſY6
3 Discounted Resort Services
All services available at the resort are offered to owners and their guests at a 20 discount off list prices These services include
restaurants wellness centre and activities centre
3有折扣优惠的度假村服务
oacuteƟAacuteȕϾŀĺϛѝϡƎɒǸˆOumlĞiumlDвnƠĺЃOumlгǻ6жΡĞVȂ5ƫǰѓΫũƂiacuteѓΫ6
4 Services Fee
When the owner is in residence the resort continues to offer services on their behalf These services include Butler Bell
Housekeeping and Room Service In addition to these the resort offers water electricity wireless Internet and telecoms services
rental option
4服务费用
IcircϛѝǝѢФoacuteƟAacuteȕ˶=oacuteƟAacuteƮƚθϡɒOumlɜϦϛѝŀĞ6жΡĞVȂϵˆ5αȔ5ƝоũǸĉĞ6shyȥжΡт=oacuteƟAacuteФϛѝǝѢʖƣŻŀ5aacute5ʹΐűȠϡƎaacuteάĞ=жΡiumlVŠФĞĒϸȕ6жϞȏOumlĞĒϸxVȂegraveβordfѸʆ6
5 Maintenance
Of the 5 guaranteed return generated form your property during the period you are not in residence the management company
will retain 4 of this return for maintaining your Villa The maintenance fund will be pooled and used for all Villarsquos in the resort
5维护
ɴxǝѢʖƣiquestɴOumlĉѓƮ˪Ouml13OumlſY=ŎȓŁƮWȰжbſYѓOumlϸѽɴpOumlŰ6ŰƈDŽƮ^ūsʜȅsϸЂϾoacuteƟAacutepOumlŰ6
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Hotel projections
Rooms Available 可用房间 not relevant 非主要Estimated occupancy 预计使用率 not relevant 非主要Estimated average daily room rate 预计每日平均房价 not relevant 非主要Growth in room rate 房价增长率 not relevant 非主要Annual room sales 年房间销售额 not relevant 非主要RENTAL RETURN ESTIMATES - RMB Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE2 Bedroom 收益 ndash 双人间 50 50 50 50 50 503 Bedroom 收益 ndash 三人间 50 50 50 50 50 504 Bedroom 收益 ndash 四人间 50 50 50 50 50 50
INDICATIVE YIELD Indicative selling price Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
2 Bedroom 收益 ndash 双人间 6000000 300000 300000 300000 300000 300000 300000
3 Bedroom 收益 ndash 三人间 9000000 450000 450000 450000 450000 450000 450000
4 Bedroom 收益 ndash 四人间 12000000 600000 600000 600000 600000 600000 600000
Hotel revenues and owner rental yield - Option 1 Flexibility
34
Option 1 - FLEXIBILITY Option 2 ndash STABILITY
investment returns for your Villa are influenced by the
success of the resort and the number of days you use
your Villa
Stable implies both your returns and your annual
usage rights to your property are fixed Regardless of
how well the resort operates your returns will remain
the same Equally you will only have a fixed number
of days allowed in residence
Usage Have unlimited usage rights to their Villa 40 days usage per year
Rental ReturnEarn 36 of the pooled returns from the entire resort
whilst not in residence
5 guaranteed return on their investment regardless
of resort performance
Resort Discount20 discount on all resort amenities and activities
(including SPA and Restaurants)
20 discount on all resort amenities and activities
(including SPA and Restaurants)
Services FeePay a Services Fee of 300rmb per room per night
whilst in residence
Maintenance4 of all room revenue is retained for maintaining
the owners Villa
4 of all room revenue is retained for maintaining
the owners Villa
选项1 ndash 灵活性 选项 2 ndash 稳定性
ȬƂβϸЂ˼ϸІſY6ɰOumlpѱſYʷǧЂoacuteƟAacuteOumlĿǑϱũɰoslashpOuml˼ϸoacute
ŊegraveβϤѯɰOumlſYũɏɱoslashЂɰOumlĉOuml˼ϸʹΏiumlŊegraveOuml6xɃoacuteƟAacuteOumlǑϱѫȁϾucircť=ɰOumlſYiumlŊegraveOuml6ϖTHORN=ɰъϾŊegraveOumlПηǝѢOuml6
使用 ʹΏѐOumlp˼ϸʹΏ ɏɱOuml˼ϸʹΏ
租金收入 ФxǝѢʖƣ=ƅOtildeмĸoacuteƟAacuteūsſYOuml xɃoacuteƟAacuteǑϱѫȁˍŪ=Wп13OumlſYϸЂѱ
度假村折扣 ϾoacuteƟAacuteˤ˲ũƂiacuteOumlгǻVȂSPAũlt ϾoacuteƟAacuteˤ˲ũƂiacuteOumlгǻVȂSPAũlt
服务费用 ǝѢʖƣ=ɏĉƣɏЏˆəeOumlĞĒϸ čѝϘ
维护 ϾĉƣˏOumlƮ^WȰϸЂϛѝpOumlŰ ϾĉƣˏOumlƮ^WȰϸЂϛѝpOumlŰ
OPTION COMPARISON
选项对比
35
36
INDUSTRY RETURNS AND BENCHMARKS
INDUSTRY REPORT
行业报告
Tourism and urban resorts is one of the fastest growing industries in China According to industry consultant HVS cities such
as Shanghai Beijing Shenzhen Guangzhou Hangzhou and Tianjin all have a population where a critical mass of highly affluent
individuals and successful companies exist generating demand for suburban resorts
ФѓŘ=ȾϽϛũoacuteƟAacuteσɓāЮOumlαϛтϞ6ĻǟʺʳǙacircĞϛltOumlϞΙYĵ˿=ФѓŘOumlѝϘˍ˛ŝ5[ǎ5˧5œј5ţјũdžǩēyѯAringȣOumlĥЍˆʾũĿOumlʝϛ=ϻfrac14ϚƊāȥoslashƴʵoacuteƟAacuteOumlƌAringεʴ6
Amongst other things the exponential growth in private vehicles has seen a huge increase in demand in the leisure market With
the completion of the shenjiahu highway in 2010 the travel time from downtown Shanghai to Deqing is now 2 hours Also with
stop at Deqing) scheduled to open in late 2011 travel time from downtown Shanghai to Moganshan will take between 15 to 2
hours When comparing travel times to get to other resort destinations in China ndash eg Hainan or Lijiang flight times might be within
2 or 3 hours total travel time including travel to airports and check in make the whole trip 6 to 7 hours plus additional travel cost
Within the 2 hour travel radius of Shanghai the quality of resort destinations is also (in our opinion) not at an international standard
with most hotels simply being lsquocity hotels in the countryrsquo rather than true resort properties operating at international standards
shyfrac14т=ѯĸˆγΊOumlāЮ=ĸˆƸϴϾȿϚσʂ˫6ѳɱ˥ƛůijϡŮ=iquest˛ŝOgraveOcircʭϚLjεϘĸΟ˶Ouml6ΪƭOumlijǵϡФ13ēєɬiquest˛ŝUumlAumlţј6ƏƮФɱYacuteǫľOumliquestţјOgraveɫǎOumlijѓϾϞаDzOcircʭlt=ъεϞĸSΟ˶OgraveȢĸΟ˶ǜǵϡiquest˛ŝѓΫOgraveAumlɢī˗6ˍřІѓŘOumloacuteƟˮTHORNŝɫ5ȒƯUgraveaƹ=shyȥϘųĒэĸΟ˶Oumlďα˶ƣ=ŻϘФVȂʣƉ=CʺƤũUgraveEgraveOslashƉ˛ų˛эĸΟ˶=ĽxϸɨΡuumlOumlαųΝȥ6Ѷō˛ŝїiΟ˶ɬOumlγΊoacuteƟʸdeg=э˟ͰɒˈltІŘƙŸnѬŻϾѯɛOumlǢ6AringēOumloacuteƟǙacircϚũѓOumlɨΡǙacircɍϾ_ёOumlʵp=ЗЗAumlxOgraveинŘƙϤϦ˛oacuteƟίĉΙɧOumlϘʴ6
ϛѝЎʖſYІaƹ
37
OUR NICHE
我们的利基
naked sees a need in the market for world class expertly designed and operated resorts which are within 1 to 2 hour travel time
of major cities in China As with other urban resorts we believe that the Leisure market and the MICE (Meetings Incentives
Conferences Events) market will be a huge driver for our business In addition we feel that we are already at the forefront of
the growing focus and concern on environmental design building and operations as well as the growing interest in nature and
environmental education At naked we also place a high emphasis on facilities and services for the entire extended family ndash from
children to parents to grandparents that other resorts do not place dedicated resources for
nakedЎƧOgraveȥФѓŘжϞεʴƏǢȑѝϘϞэȢĸΟ˶Ouml=˶ЁhζǁϞȱOumlѥϛˤƗũŎȓOumloacuteƟΙɧ6ͰɒΑάγΊũƁƁϨ5ưȘȾϽ5AringίʝϛƁϨ5ƂiacuteЮȉltOumloslashͰɒϛOumlіAringʤȞ6frac14=ͰɒФŋѣũiacuteźWίˤƗ5ƭШ5ŎȓũźWȓɲœ˛ϠǑѷФȥαϛȭя=ФnakedІαϛеxͰɒϚіoslashЂˣʵѓOumlŜѲ5Ɲ5ȌеOumlĞũˏ6
As such we feel very confident in the rates and occupancies that we will achieve Regarding room prices when benchmarking
against some of the other leading hotel brands in the resort market such as Aman Fayun Hangzhou Banyan Tree Hangzhou Fuchun
Resort Hangzhou Mandarin Oriental Hainan and Commune by the Great Wall average rates in March 2011 for single bedrooms in
this set are ~ RMB2800
ϩfrac14=ͰɒoslashЂˏѢĉƠϡƎˏѢȿcurrenɊάΫ6ФˏѢĉƠĈɘ=ІʙФoacuteƟAacute˛OumlсɜǙacircʑʁaƹ=ˍCҊĂО5ţјНҏѨ5ĥsup1˗ǝ5˓φŴecircĈǙacircũƵ΅OumlŁˣ=Фɱ˓МOumlEumlˆƣʒǩƠķ=6
Regarding occupancies we are confident to achieve occupancies of around 60 after about 4 years of operation but forecast
conservatively that our occupancies will start from around 35 in the 1st year of operation and grow steadily to 45 in year 2
55 in year 3 and 60 after the hotel is lsquomaturersquo from year 4 onwards
ФˏѢȿĈɘ=ͰɒŬϾάΫǑŚɱOumlǑϱ=ͰɒǵϡAumlOgraveOumlˏѢȿ6WŇƗ=ͰɒOumlˏѢȿƮƁϻszligϞɱOuml13=egraveЫOgravefrac34ɱOuml13ũszlig˓ɱOuml1313=szligɱϡŮƮƁЫOgrave6
Given the above estimates we believe that owners can expect attractive investment terms as illustrated in the table below
Ļǟϡ˛OumlŇƗ=ЎƗϛѝɭņOtildeOgraveOumlѱſYƮƁˍ΅o˿
CҊĂО
НҏѨ
ĥsup1˗ǝ
˓φŴecircĈǙacirc
Ƶ΅OumlŁˣ
RMB4270
RMB3500
RMB2000
RMB2150
RMB2388
Aman Fayun Hangzhou
Banyan Tree Hangzhou
Fuchun Resort Hangzhou
Mandarin Oriental Hainan
Commune by the Great Wall Beijing
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Rooms Available 可用房间 121 121 121 121 121 121Estimated occupancy 预计使用率 35 45 55 60 60 51Estimated average daily room rate 预计每日平均房价 2500 2675 2836 2977 3096 2817Growth in room rate 房价增长率 7 6 5 4 6Annual room sales 年房间销售额 38644375 53163619 68876422 78894810 82050603 64325966
38
39
ͰɒOumldivideTHE TEAM
40
Grant Horsfield ndash Chairman naked Group
Grant a native of South Africa is Founder and Chairman of the
naked Group
Before coming to China in 2005 Grant worked in England
and South Africa with more than 10 years business ownership
experience With background in IT he launched eBites
Limited in 2000 Operating nationally eBites was both a
publishing company and a callcentre facilitations company with
headquarters based in Cape Town In 2004 Grant received
an MBA from University of Cape Town Graduate School of
Business Upon graduation he decided to come to China as he
saw China is where business opportunities lie
After spending two years in Shanghai he found himself
overwhelmed by the metropolis and missed the natural beauty
of his home From this desire and need sprouted the concept
for naked Retreats which was launched in 2007 Grantrsquos vision is
to create sanctuaries that are in harmony with the environment
where people can appreciate the simple way of nature and
embrace the naked lifestyle Grantrsquos tireless efforts in promoting
ecotourism in the rural areas not only created jobs but also
pride for the local community He received an environmental
award from the Huzhou Government in 2008
高天成 - naked集团总裁
ij=ɫčIcircTHORNˆ=nakedƍOumlmiddot˽ˆũѵ|6
Ф13ɱȅOgraveѓŘтʣ=ij˪ЬФϯŘƎɫčľѽ=ϾŚɱOuml˙ϛǑϱƎРѽǑϏ6ФʙITǒOumlUѠ΅=ɱij˪ƭȜȥeBitesϾΏŁ=eBitesŁƮϱΝІaacuteŹĞѓΫLJɖƿū=ʙѵˤФǭʔugrave6ɱ=ijƅOtildeȥǭʔugraveAringλ˙λЙOumlMBAλ6dϛŮ=ǧegraveȅѓŘ=ϩǯOgraveȥжȕOuml˙Ɖ6
Ф˛ŝEgraveȥȢɱтŮ=āѳƓxȥ˪Ƃ=sʨAtilde˱ȥѳʿɐǒ6ФжѕИІεʴOumlʶ˼΅=ƭȜnaked Retreats
OumlΖĂФɱOtildeOgraveȥ˹˲6ijOumlΖĂƭШϞĸ˯THORNІѳʿũΣŃdeg=ˆɒǵϡΘѳʿ=ΘnakedOuml˪ƂĈ˾6ij˫ΔAacuteTHORNʵ˪ȾϽѽordfOumlxΦɹȞ=xLjmiddotШȥľѽıŻOtildeOgraveȥIcircTHORNˣʵOumlХϐ6ij˪ƅOtildeȥɱůјоġNāOumlźWAring˼ư6
41
Delphine Yip-Horsfield ndash Partner Ben Wood Studio Shanghai
received her Master of Architecture degree from Harvard
Boston prior to moving to Shanghai to oversee the award
winning Xintiandi project on behalf of Wood and Zapata In
the fall of 2005 Delphine became partner at Ben Wood Studio
Shanghai
Drawing from her own experience of diverse cultures Delphine
has led a multitude of high profile projects such as Hangzhou
Xihutiandi Zhujiajiao Oriental Garden Shanghai Waitanyuan
Beijing Palace 77 Shanghai Hongqiao Commercial Core Lijiang
Lashihai Resort Masterplan etc
In 2006 she was selected Wallpaper magazinersquos first annual 40
under 40 designer of the year
Delphine is the chief master planner and architect for naked
Home Village and naked Stables Private Reserve She also
oversees the visuals and styling of the naked Brand
叶凯欣 - 上海Ben Wood设计室合伙人
ϜǮΩɺ=Ben Wood ˤƗľѽOumlѵƢ=śęAringλƭѡλ6ȅ˛ŝтʣ=ФΒIJ5ɷКũuuacuteľѽ6ȅ˛ŝŮ=CcediloWoodũZapataĤЩΪTHORNΙɧOumlƢethľѽ613ɱʲƕ=ϜǮΩɺBen Wood ˤƗľѽūƃˆ6
ϾѯxŸϽșǑϏOumlϜǮΩɺ=EacuteˇȥηucircijocircΙɧOumlƢeth=VȂţјͻůTHORN5њƝƶecircĈųВ5˛ŝЕ5[ǎłatilde5˛ŝŭʦ˙ϛѓΫ5ȗƯȄŝoacuteƟAacuteѵŔŷˤƗUgrave6
ɱ=ˏκȥWallpaperСьǃɱoacuteϡ΅OumlˤƗ˰6
ϜǮΩnakedƝВAacuteũnaked RetreatsOumlѵˤƗеũƭѡ˰6˶ϚĤЩƢethnaked˙nOumlFũĘķˤƗ6
42
Kang Yang Lim ndash Group Chief Operating Officer naked Group
Group with over 13 years corporate finance and real estate
development experience Previously he was Director of the
real estate division of APP China taking responsibility for the
initial positioning and development of the USD15 billion lsquoWhite
Magnolia Plazarsquo mixed use development project (including
the development of Shanghairsquos first W Hotel) He also led the
concept and development of APPrsquos branded residence and resort
project in Sheshan Shanghai
Finance division of PricewaterhouseCoopers in Melbourne
Australia where he specialized in business value and strategy
worked in inhouse strategy roles for CocaCola GB in London
and to British venture capital firm of the year (2004) ISIS Equity
Partners before coming to China in 2005
Accountants Australia in 2002 and is also an affiliate of the
of Commerce and Diploma in Modern Languages from the
University of Melbourne Australia
林纲洋- naked 集团首席营运官
ƞˏnakedƍOumlȩ˪ϴϾŚɱOumlʝϛ~ƎTHORNǭāǑϏ6Фfrac14тʣ=ѽѓŘDŽŒOumlTHORNǭāOumlѵƢ=ĤЩƠч13ϢЏOumlucircϸ8JЈȈœ9ǭāΙɧOumlcopy˽κшũǭāVȂ˛ŝszligϞƝ ǙacircOumlǭālt6˶ϚщNtildeȥDŽŒƍФ˛ŝҁ˗ʑʁѢЭũoacuteƟAacuteΙɧOumlȓɲũǭā6
ФDŽŒƍˇфтʣ=ȩİϑGAringȚφɣyuml_ʔŴϷOacuteƁƗ˰OumlǑȓ=ѥѣЂ˙ϛƠчũЯɁѰξ6ȩ˪Ф13ɱȅOgraveѓŘтʣэȑǭʔŴϷOacuteŮOumlϞotilde˶ƣɬ=ѽǵǺǵȎɂugraveŁɬOumlЯɁēͺ˰=ϡƎISISOumlʼnʏūѽƃRФϯŘɂugraveOumlϯŘĘΌѱŁˇф6
ȩ˪ФɱƅOtildeȥGAringȚφηƁƗ˰ƁũGAringȚφпʻωǗOumlƁГѱķ6˶ϚƅOtildeȥGAringȚφɣyuml_AringλOuml˙ϛλλϡƎCcedilЇϊλп6
43
Gabriela Lo ndash Managing Director naked Retreats
With over 15 years experience in high end events and PR
management Gabriela has been instrumental in bringing naked
to where it is today As one of the original members of the
naked Team Gabriela has led the growth of naked Retreats
to become one of the most famous eco retreat destinations in
China attracting guests and publicity from around the world
Originally from Macao Gabriela has rich multi cultural and
multinational living and working experience having worked and
studied for many years in Greater China England and Italy
卢家宝 - naked 度假村常务董事
ϴϾŚ13ɱOumlijocircƂiacuteũŁŃŋ΄ŎȓǑϏ=nakedDžOumlǜІȶƝXēxǭ6ѽħdivideOumlmiddot˽ГтϞ=ȶƝXϠǑAEligȭnakedѓŘѻϾɜOuml˪ȾϽɧOumlTHORNтϞ=ͼϭȥȅѳǁĹTHORNOumlǸˆ6ȶƝXȅѳGɑ=ϴϾĖĥOumlucircЏŸũucircŘǝѢũľѽǑϏ=ЬФAringѓŴTHORNʵ=ϯŘũϤAringȚϾѯucircɱωǗǑș6
Judy Zhu ndash General Manager naked Group
Zhu is the General Manager for naked Group ensuring smooth
operations of the group with a particular focus on government
朱燕 - naked 集团总经理
њώ=iquestnaked Retreatsmiddot˽ǭ˽ǜũij˪ūѽ6њώѽƍѵǑȓ=ĤЩIcircTHORNũŋ΄ʽWƍРѽ6Фƞˏnakedтʣ=њώФ˛ŝũ[ǎiquestŚηucircІ˙ϛϾŋOumlфϛ6ФΪͻȈƅOtilde˙ϛλ6
44
Kurt Berman ndash General Manager naked Stables Private Reserve
With over 16 years experience in FampB and high end luxury
resort management Kurt brings a wealth of experience and
will lead the preopening and operations of our new resort ndash
naked Stables Private Reserve Prior to joining naked Kurt was
the preopening General Manager at Six Senses Laamu and
Resident Manager for Six Senses Soneva Gili by Six Senses Kurt
has also worked at other prestigious resorts including Fregate
his career in hospitality in FampB and was a trained Chef with
experience working in many prestigious institutions including
The Dorchester Hotel in London Kurt is from South Africa and
has a masters certificate in hospitality management from Cornell
University
Kurt Berman - naked私人度假村总经理
ϾѯŚɱϬƎijIumlŤŴoacuteƟAacuteOumlŎȓǑϏ=ƮϡĖĥOumlǑϏȭNtildeͰɒΪoacuteƟAacute77)$ 0OumlϱϛũРϱ6Фƞˏ)$ тʣ=10ЬEacuteˇŚ8szligȳĭǦ9+1ϱϛѵǑȓũ8szligȳĭǦ9-2 ((OumlѤacircǑȓ610ŻЬˇфЂamp0ˆŝETHũ1+4UgraveʙўɜoacuteƟˮTHORN610OumlϛʜzЂϬαϛ=ϚϡϞĸФŬucircўɜƉńVȂ-0-0 -$-ltľѽŚOumlρȡϾOumlnot˰610ȅѳɫč=sϴϾǰɪyumlAringλЃOumlǙacircŎȓλ6
Richard Johnston ndash General Manager naked Home Village
Hailing from the United Kingdom but with most of his working
life in resorts throughout Africa Richard brings with him over
20 years experience in General Management and Director level
roles in world class resorts including Azura Retreats Cape Grace
hotel and the Saxon Hotel Richard plays a key role in the set
up of systems training and operating standards His years
of experience and mentoring leadership style make Richard a
natural inspiration for our young hotel management team
Richard Johnston - naked 家园村总经理
RichardȅѳϯŘ=IgraveAringucircOumloacuteƟAacuteľѽiumlФмĸčљ=ϴϾŚɱOumlѴūŎȓũǁƐoacuteƟAacuteVȂAzura
Retreats Cape Grace hotel and the Saxon HotelltijʒŎȓǑϏ6RichardФƭȜ΄5ʅρũРαnѬĈɘʜѯŋƨѽϸ6ĖĥOumlǑϏũȭNtildeĘķ˼OtildeoslashͰɒɱʬOumlǙacircŎȓdivideϾѯѳʿOumlƊȘ6
45
Teun Hanegraaf ndash Sales Director naked Retreats
Teun obtained a Bachelors in Business Studies and Masters
in Strategic Management with a focus on Chinese Business
Culture Teun increased our corporate sales business by 350
in his first year with us bringing international companies
ranging from international conglomerates Unilever and Coca
Cola to more local institutions such as The Shanghai American
School and leading Chinese companies such as Bank of China
韩天宁销售总监
ȅѳŧȈɥEcirc=şɵϴϾ˙ϛλλλ5ЯɁŎȓѥѣЂѓŘ˙ϛŸlt6ȅƍOumlszligϞɱşɵƮŁOumlΝϛijȥ13=sŁAEligȅȥx˟ŘƙβOumlAringŁǸŲ=жʙѓϾŘƙAringʝϛȠūȚŴũǵǺǵȎ=ϚϾ˛ŝɐŘλΠUgraveIcircTHORNƉńũѓŘϫαUgraveѓŘȴʝϛ6
Oliver Yuen ndash nature Reserve amp Recreation Manager
naked Stables Private will be the first private reserve in China
with a wealth of new flora and fauna introduced to the project
from Sydney University Australia and as a fully qualified Ranger
working in many of the worldrsquos best wildlife parks Oliver takes a
special role in ensuring the environment of naked Retreats and
naked Stables Private Reserve will be full of life and a natural
self supporting eco system Oliverrsquos passion for both people and
nature make him the perfect person to teach our guests about
what we do and make their stay not only a relaxing one but
also a fun fulfilling educational one as well Oliver previously
worked in wildlife parks and resorts such as Azura Retreats in
Mozambique Mobala Private Game Reserve in South Africa and
Sydney Aquarium in Australia
袁鹏威 - 活动经理和度假村 生物学家
naked StablesƮѓŘszligϞĸϭljΪOumlцʾũiacuteʾOumlˆoacuteƟʵ6OliverѽϞɜGAringȚφͿɯAringλūķOuml˪λƝiacuteλƝ=ϡƎФǁĹTHORNOumlϙ˪iacuteВľѽOumlľѽе=Ф˼naked Retreats ũnaked StablesϾѯĖĥ˪ѱЕ5ʿѳĺOuml˪΄Oumlźǔľѽ˛QύѯіϘƶ˔6АʊoslashˆȏũѳʿOumlƊʮ˼ѻūOumlˆȅĵͰɒOumlǸˆͰɒѼOuml˷ɋ=sʨ˂ɒФжȕOuml˶ŒxLjLjČ=˶Ϛ˂ɒOumlǝѢǑșlOtildeϾǭΫcurren˹ũϾƷЋϤϦ6АʊтʣФɫčũGAringȚφͿɯѹŏiquestϙ˪iacuteВũWŰʵOumlľѽVȂMozambique OumlAzura Retreats Mobala Private Game Reservelt6
46
Philip C Davis Company Director naked Retreats
Phil joined the Board of Directors for naked Retreats hotel
management company in 2011 His previous board experience
includes Tian Rui Hotel Corporation holder of the master license
for Super 8 economy hotels in China and Hong Kong from 2006
to 2008 He also was a founding shareholder of Tian Rui and
served as its President and Managing Director from 2006 to
2008 He was a board member of Tian Xian Cheng a bai jiu
concern which is a joint venture between Pernod Ricard and a
2010
Phil was previously Chairman of the Budweiser (Wuhan)
International Brewing Company and Managing Director of the
AnheuserBusch business in China and Hong Kong from the
beginning of 1996 through 2002 From 2003 to 2005 he
headed the AnheuserBusch liaison office with Tsingtao Brewing
Company
Phil holds a PhD in history from Washington University and
started his career as a market researcher at a major advertising
agency in the US before moving to AnheuserBusch and
heading its consumer planning and new product development
functions in the 1980s
Philip CDavis naked 度假村公司董事长
PhilЂɱƞˏȥnakedoacuteƟʵǙacircŎȓŁOumligraveƁ6ϡĖĥOumlǑϏVȂФːǙacircƍˇф5ϡƎЂɱэɱФѓŘũѓŘΒIJEacuteˇSuper ǑƖǙacirc ʼnˆ6˶=ϚːǙacircƍOumlmiddot˽ʼnecirc=ФɱэɱʖƣEacuteˇƍOumlѵ|ũigrave6ɱэɱʖƣ=ϞƝІWȎȞƞũJǙ˪ȴʝϛƬɫūѱOumlʝϛ77ΐOumligraveƁГ6
iquestɱэɱ=Phil͵šBudweiserŘƙɳǙŁOumligraveƎѓŘũѓŘΒIJCŝyŁOumligrave6iquestɱэ13ɱ=CŝyũʫETHʌǙŁOumlȠɆdegOumlĤЩˆ6PhilϴϾŴ˭uacuteAringλOumlș˻дλvλ=ФǁɱCcedilȅOgraveCŝy5ĤЩΞĒŔŷũΪʑǭāĿɭтʣ=OumlϛʜzЂɐŘOumlϞƝœĵCcedilȓŁ=Eacuteˇaeligω6
47
OUR INTERNATIONAL TEAM
International team
Chief master planners amp architects
the urban landscape of modern China with Xintiandi in
Shanghai a commercial cultural and entertainment district
Since then the studio has worked on projects in very diverse
categories both small and large scale projects include mixed
use projects like the ldquoTiandirdquo in Hangzhou Chongqing Wuhan
and Foshan luxury villa and high rise residential complexes in
Shanghai and Vietnam as well as various boutique hotels and
Chalet Architects
A00 Architecture is most well known for their research
inenvironmental sustainability and its application to their
work in Architecture Interiors and Furniture Their portfolio
includes feature restaurants luxury spas retail stores design
conversion of dozens of historic Shanghai homes into highly
personalized residences
Interior Designers AIM (Architecture amp Design) brings expertise
in the combination of world architectural styles and design
influences to the interior designs at naked Stables Private
Reserve With the Shanghai office led by the two founding
on comfort warmth and a unique blend between African and
Asian design sensibilities
Landscape Architect
Design Land Collaborative (DLC) is a professional consulting firm
comprised of landscape architects and planners with an office in
Shanghai and the United States Projects have a strong emphasis
on cultural resources historic preservation and ecological
design involving both the public and private sectors
ͰɒOumlāЮdivide
ɴǵϡΑάOumlёȣ
ŘƙŸdivide
首席规划师和建筑师
benwood Studio Shanghai OumlсɜΙɧтϞѠĨШ˛ŝΪTHORNľ=˼ʙƍ˙ϛ5Ÿ5ЄȎϞOumlʵЉ6тŮ=ЁƻȥĹȏŔɟAringΟOumlΙɧ=VȂţјOumlͻůTHORN=іʱ5͵šƎę˗OumlŤŴpϡƎФ˛ŝũЛɫOumlijѢЭʵ=ȮŻϾФѓŘƎˉ_OumlĹȏǐʑǙacircƎoacuteƟ6
小圆房建筑
AOO Architecture ФźǔWŰƎǵ θāЮĈɘϾѯѭЛOumlƭ=s˘ƮʙƭϰϸЂɬƝѩ6ɒƻŚOumlΙɧVȂ˔5ŤŴȤѓΫ5ȫ˙acirc5ˤƗίǙacirc˛ŝυНǙacirc lt5ˆoacuteƟϡƎϞ΄ȧOuml˛ŝș˻ѢЭOumlCcedilŸƎˆŸĨШ6
ɬ ˤƗ˰AIMƭѡˤƗltѥѣЂǁƭѡĘķũˤƗOumlɐƿū=ϭNtildenaked StablesOumlɬˤƗ6ФȅѳŧȈũaȚ˶OumlūѽmiddotTˆȭNtildeOuml˛ŝTdegOumlUѠ΅=ˤƗѣі5ũφčˤƗȓɲOumlntildeˊū6
景观设计
Design Land Collaborative (DLC) ϞƝiquestǒōˤƗІŔŷOumlѥϛѰξŁ=Ф˛ŝІɐŘǩˤϾēрƉń6ʙΙɧ˘ЂŋѣŸș˻ĻЕ=ƿūźW˪ǴƔ=ѥѣЂŁŃƎϾTHORNOumlŔŷ6
48
Engineering amp Project Management team
Scott Wilson Group PLC is a globalintegrated design and
engineering consultancy for the built and natural environments
Scott Wilson is responsible for the project management the
electrical and mechanical engineering for the project
Environmental Consultants
Environmental Resources Management (ERM) a leading global
provider of environmental health and safety risk and social
consulting services ERM deliver innovative solutions for business
and government clients helping them understand and manage
their impacts on the world around them ERM have 137 offices
in 39 countries and employ approximately 3300 staff
Sustainability Consultants
Bisagni Environmental Enterprises (BEE) works with the
engineering and design teams to ensure the environmental
goals set out at the inception of the project are achieved
LEED Consultants
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
Local Design Institute
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
General Contractor
and have been responsible for some of Chinarsquos most iconic
properties such as the World Financial Centre in Shanghai
工程及项目管理团队
Scott Wilson Group PLCϞƝʺʳŔɟOumlźWˤƗƎľѰξŁ6Scott WilsonĤЩΙɧOumlaacuteʠƎƉΤľ6
环境咨询
Environmental Resources Management (ERM)ϞƝʺʳαϛȭѰξŁ=ŀźǔWŰ5ƫǰCʺƎŁŃˣƁĘΌUgraveѰξĞ6ERM˙ϛƎоġɑǸŲŀĨĶβOumlǀǧĈF=UѠɒȥǀsŎȓʙǑϱoslashˣƁźǔAEligȅOumlϳΗ6ERMФʺʳϾ137ĸēрƉń=myĸŘƝ=ϴϾAringК3300ɜГľ6
可持续发展咨询
Bisagni Environmental Enterprises (BEE)ІľˤƗdivideΑűūѽ=ϡʽWФΙɧǭ˽ƼotildeˤȜOumlźǔWŰǵ θāЮɧnOumlȚ˹6
绿色建筑认证咨询
Shanghai Pacific Energy Center (SPEC)ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlŁтϞ6
本地设计公司
Shanghai Baoye Construction Corp Ltd ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlαϛȭŁтϞ6
总承包商
ϞƝŘƝƐľVŁ=ϠƻȥηucircѓŘnьβΙɧ=țˍ˛ŝźʳDŽˊѓΫ6
49
naked COVERAGE
wwwcnngocom
ldquo25 killer things to do this summerrdquo
26 April 2010
Time Magazine
ldquoRun to the Moganshan Hillrdquo
新浪博客
ldquo避世的可能rdquo
31 December 2009
wwwenglisheastdaycom
ldquoThe first batch of ldquoChina Treasured Towns ldquo released
December 2009
Shanghai Urbanatomy
ldquoGet naked this time with horsesrdquo
Shanghai Daily
ldquoGreen MaGIC Casts design spellrdquo
14 October 2009
新浪商品
ldquo中国最佳设计酒店大赏rdquo
September 2009
wwwchannelnewsasiacom
ldquoChinarsquos green resort allows travellers to vacation on good consciencerdquo
2 September 2009
wwwbijianlinblshecom
ldquo莫干隐居rdquo
25 Aug 2009
wwwassociatecontentcom
ldquoThe Exquisite Moganshan Mountains of Chinardquo
Ɏ
Wikitravel
ldquoMoganshanrdquo
德清新闻网
ldquo承包国营林场建造生态ldquo逸站rdquo
wwwsinoeventcom
ldquo亚洲旅游地产及景点峰会成功举行rdquo
wwwchinatravelbrandingcom
ldquoPursuing Green for Greenrdquo
wwwbrandrepublicasia
ldquoMaking moves towards ecofriendly eventsrdquo
7 May 2009
wwwhandsonshanghaiorg
ldquoHands On Asia Conference Summeryrdquo
May 2009
wwwmyvacationcn
ldquo莫干山居rdquo
3 April 2009
wwwshanghaidailycom
ldquoThe naked truth Time to clean up Moganshan litterrdquo
4 March 2009
wwwgreennovateorg
ldquoMoganshan Project Kick Offrdquo
13 February 2009
Travesias
ldquonaked retreatsrdquo
Feb 2009
合肥在线
ldquo大山里的裸家族rdquo
20 October 2008
wwwentrepreneurcom
ldquoThe arrival of the Olympics showcases Chinarsquos burgeoning entrepreneurial spirit ldquo
7 August 2008
50
Shanghaiist
ldquoWeekend escape to Moganshan 莫干山rdquo
9 April 2008
私家地理
ldquo艳阳下的荫凉rdquo
30 May 2008
City Weekend
ldquoGet naked in Moganshanrdquo
25 January 2008
wwwbundpiccom
ldquo在这绿中撒点野rdquo
wwwhuzhougovcn
ldquo相中德清筏头的青山绿水南非客商莫干山下建生态逸站rdquo
wwwurbanatomycom
ldquo24 Hours in Moganshanrdquo
wwwhkheadlinecom
ldquo杭州莫干山竹林深处人家rdquo
15 May 2009
wwwnewsweekcom
ldquoBack from abroadrdquo
May 2009
Chinatravelnet
ldquoMoganshan A Heavenly Hideaway of Bamboo Forests amp Tea Plantationsrdquo
April 2009
wwwmzztmcagovcn
ldquo2009年踏青乐游路线推荐大公布rdquo
16 March 2009
第三媒体
ldquo规划一条畅快随性的踏青之旅rdquo
28 October 2009
wwwdqnewszjolcomcn
ldquo三九坞 ldquo裸家族rdquo钟爱的世外桃源rdquo
28 October 2008
ldquo自驾行天下rdquo之中国莫干山rdquo
Sep 2008
ldquoShiffting Gearsrdquo
Sep 2008
April 2008
Chewed up amp Spit Out
ldquoGet nakedrdquo
19 February 2008
ldquoBest Weekend Getaway Hotels Shanghairdquo
富世
Ecoefficient hotel低碳下榻
April 2011
Spa China Guy 男士派
Experiencing The Unique
2010
Cosmo 时尚
跨洋建屋隐居不隐世
April 2010
Global Times
The Mountain of legends
Global City Geography 城市地理
莫干山 naked Retreats 都市人一ldquo裸rdquo到底的山居生活
Dec 2009
China Daily
Rural Retreat
20 March 2011
China Daily
4th March 2011
Modern Weekly周末画报
圣诞低碳游
Dec 2010
Elite Traveler 携程自由行
旅尚
Esquire
Hidden Best Restaurants
Feb 2011
51
52
53
8
LOCATION
MAP of Shanghai to naked
County on the foothills of Moganshan Scenic Mountain
By Car
With the opening of the new Shenjiahu highway in 2010 the
traveling time to Moganshan is 2 hours drive from downtown
Puxi in Shanghai and also 2 hours from Pu Dong airport
By Train
With the opening of the new high speed trains across China
guest can now get to naked Stables in under 2 hours traveling
on the train from Shanghai Hongqiao Hub to Hangzhou and
onto Deqing Total train time is less then 1 hour
SITE MAP
地址地图
THORNȓя
从上海到naked的地图
pѾɅЂɢī˗Ęǒʵ˗ȸdegOumlOcircʭΎǔɬɤOumlˆѳʿWŰʵ
驾车
ѯɱ˥ƛůijOuml=iquest˛ŝʕͻ˙ϛʵƆʕecircƉOgraveɢī˗ǩъεΟ˶6
乘火车
ѯősup2ѓŘOumlijOumlˏРϱ=ȾǸiquest˛ŝŭʦǸРѓΫOgraveţјϡƎOcircʭΎOuml˶ƣʒǩ˟ЂΟ˶6ФƄ˛Oumlѵ˶ƣ˟ЂΟ˶6
9
10
THE RESORT
The experience
We believe that true luxury in the modern world is not
necessarily about designer labels and huge international brand
names but about privacy space spending quality time with
loved ones and rejuvenating your senses with nature All of
these elements have been brought together seamlessly at naked
Stables Private Reserve
After a refreshing welcome in our vibrant clubhouse your butler
will whisk you to your villa by electric golf buggy Enjoy sunset
cocktails on the deck and luxuriate in the sweeping views of the
bamboo forest whilst your butler unpacks your bags and dinner
playing the whole family congregates at the dining table and
dinner is served After dinner soak away the stress of city life in
your private jacuzzi on the deck as the stars wink overhead
Saturday morning starts with a hearty home cooked breakfast
and the thrill of a day filled with experiences in the mountains
Explore the local hills and forests on mountain bike Rejuvenate
and refresh in the sanctuary of the naked Leaf Wellness Centre
After a swim in the pool lounge in your villa hammock with
family and friends sharing precious moments
Kids will love the daycare centre with outdoor play area kids
pool art jamming music and laughter
Get your Sunday off to a great start with a family horseback
reintroduced to the hills Stretching and yoga are on offer in our
hilltop pavilions as well as tai chi kung fu and meditation After
fine tuning your archery skills finish off the day with a spot of
fishing in the nearby lake
If you choose to venture out of your villa for lunch enjoy
creative and delicious comfort food at either the pool cafeacute
or clubhouse Gourmet pizzas organic salads and artisanal
sandwiches will tempt you at the poolside Innovative Afro
Asian bistrostyle dishes are on offer in the clubhouse
oacuteƟAacute
经验
ͰɒΑάCcedilǁOumlинˡcentsxϞegraveϡijƐʑʁnьƆўɜOumlŘƙʑʁ=ʼϰħϴϾˆOumlǹƣ=ІΫBOumlˆŃoacuteɐťOuml˶Œ=sʨФѳʿźǔȕŽāʫsup1ƂȞ6ϾOumlжΡЏiumlƮФnaked Stables6
OgraveAumlƁŮɴƁOtildeOgraveͰɒĞdivideOuml˅ʮƻEgrave=ɴOuml˦ŎƝƁǭѯaacuteiacuteТɴOgraveɴOumlˆp6ˉɅ˶ēФϒΘϞZƋǙ=njФɊόOumlќŝтѓ6Іfrac14˶=ɴOuml˦ŎƝƁUɴΥ΅αȔѬ]=ĺɴAEligȅϞѕФƝOumlĭ6RѯɴBOumlϪȎ=ʺƝˆѾФѮiΘϸ6ćŮ=RѯɊĄέ=ФϒOumlˆDɠЌįȕżǀɴ˪ƂOumlτȞ6
їȳOumlЧ˽ЂϞuacuteĖ˭OumlƝЧ=ϞOumlǏΌfrac12ƊƂiacuteƮ˗ѓтȾ6ʛѯ˗THORNāǥIcircTHORN˗plusmnũ˕ȩOumlɕɖ6Фϕ˪Ɓŏѓaeligȓ˂ɴlOtildeĽƞcurrenɊƂȞ=ФϽ϶iexclРiacuteϞăтŮ=ȊϑϑOumlФpOumlaumlpara˛ļƝˆũʉϿŃoacuteɐť˶Œ6
ŜѲɒϚƮƁB˛thornѓΫ=ФжȕoacuteŚǽȎOuml˶Œ=ϩжȕϾƂiacuteTHORN5thornϽ϶iexcl=ƏήűiacuteŶ5ϪȎ6
˂ɴOumlїˉiquestІƝˆOumlʛɇϽȨǭ˽6ɴƮϾƉƁϞograveͰɒіΪϭˏ˗ѓOumlIcircTHORNȻѕ6Ђ˗ccedilOumlŏȕϾҋҀ5ƌ5ĿěUgraveƂiacute6ˢƩȡтŮ=ȅĦNjůicedilaringƿжϞтȾ6
ˍřɴκЪxФpȕͷ=϶iexclǬĎƆеǣȎiumlƮɴΘϸntildeɐOumlxĀκЪ6϶iexcliǬĎȕOumlɐ˸Ɲʍˑ5ϾƉ˔ȄϡƎľ˓ɛђiumlƮЀ˼ɰʸϞǗǕ6ǣȎȕŀϰΪʚOumlφčĘOumlґ6
11
In the evening join the visiting winemaker from South Africa for
a private tasting in our wine cellar followed by an outstanding
dinner featuring a myriad of organic and seasonal produce
sourced directly from the farm All dishes in the restaurant are
designed to be shared and enjoyed together
The warm summer months are filled with afternoon bbqs
evening musical performances in the openair theater and sun
dappled memories at the pool
Winter is crisp and perfectly peaceful as snow dusts the bamboo
forests Log fires crackle in the bar and winter cocktails warm
from within
Memories are created and moments are shared a naked Stables
Private Reserve
˛=ϞʜKċȅѳɫčOumlɳǙ˰=ФͰɒOumlǙѨȕʑɐǙ=ŻϾхƻȅѳɸOumlϾƉOumlΪΈ˸OumlĖ˭6ϞʜȅΘҗҖĺɴAEligȅOumlНH6
҈ϤOumlΆƕ=жȕɊͷŮ˞DZ=ȹǤOumlϝϪȎύordfϡƎ϶iexclȕϒŒLwOumlɐťſϥ6
жȕOumleumlƕʒǓΕũ=JμĢĩѯќŝ6ǙHȕ=ɦФƄѓˀ˞āordfʋɿ˩=ϞZeumlƕƋǙɭ˂ɴɻũηucirc6
ȅnaked StablesjуſϥΘɐť˶ŒH6
12
13
14
GREEN DESIGN amp CONSTRUCTION
LEED Green strategies
All about LEED
Developed by the US Green Building Council (USGBC) LEED
(Leadership in Environmental Energy Design) provides a concise
framework for measuring green building design construction
operations and maintenance LEED Platinum rating is the
USGBCrsquos highest rating with strict criteria encompassing energy
savings water efficiency CO2 emissions reduction improved
indoor environmental quality and stewardship of resources and
sensitivity to their impacts A LEED Platinum qualified building
should use at least 30 to 40 less water and electricity than a
normal building At naked some of the things that have been
done in aiming to achieve this award are
recycling
flushing and irrigation
water
waterless urinals
buildings
consumption
ɀ˔ˤƗІƭˤ
绿色建筑认证
关于LEED
ϻɐŘɀ˔ƭѡƁāʜ=LEEDɀ˔ƭѡˈпltȣɀ˔ƭѡˤƗ5ƿń5РѽϡƎŰŀƥƾOumlȀơ6LEEDɐŘɀ˔ƭѡƁ˄ƽɭ5ѱЕȚϸȿ5ƱUacuteĀϓŸʀČ5˫ɬźǔёȣ5ѱЕŎȓƎoslashʙϳΗOumlɚĭoacuteψķnѬOumlѻijưΙ6ϞmicroϴϾLEEDˈпOumlƭѡϰħaʔƭѡ˟˼ϸOumlaacute6Ф =ͰɒϚѼȥŬucircľѽȅлʷOtildeOgraveжĸưΙ
ƭѡƽˬȥ13OumlɭЕ˼ϸ
ƭѡƽˬȥOumlϸȣ
iquestͳccedilũɇȺƍȅOumlЅϸЂҔͲOumlνźȚϸ
ϾҔͲũđiuml^ſϸЂyenũŐĪ
LJA˗ňȱOuml˳THORNǖŸȥƂ
˼ϸUacuteȱȣOumlЌŊegraveѩяϡƎɶ˾umlɇɗyen
Οkiexcl
ϸЂЎ˅Oumlϒɭ˅ƞ˅ʠ
ϸЂƞ˅ũȐʼƭѡOumlƽɭЕкʢ`
pѩϾ˅ſѩяȅƱUacuteɭЕΞŦ
15
use Incentives given to reduce energy consumption
a factory 20 minutes away from site
window frames bricks and roof tiles
Council)
material
property
recharging stations
within a radius of 800km
CѩФϾp˛OumlɭȣƗϸȅƢethǸˆOumlɭЕ˼ϸʮ
ȁ6ŻɭЕΞŦOumlƦ˟ŀuumlOumlưȘ6
ϸ˼ϸќΧdzȝOumlŗȷƞ˅ŀɻ6ќΧdzȝȅѳǢȑͰɒ
ēєȺЗOumlϞƝľ
ϾOumlʥũacuteŲiumlijoacuteǨЖ
˼ϸɘŒŵOumlUacuteĝˢtȟ
˼ϸUacuteʀČOumlȦ
˼ϸſȚϸOumlǛɦёͳccedilơ5џѲ5џƈ5acuteȀ5ѦǼũ
ͳccedilʎ
Ś13OumlɦϻFSC˕ȩŎȓГƁltʹ
˼ϸǵУ˪OumlŸќѐTHORNO
pɬʺ˼ϸLEDtimesũΟίOumlϲŒtimes
oslashϾƭѡѻAringoacuteOumlljαѳʿŒũĘ
ѝTHORNъПηijyumlěljˏ=ijyumlěϻϒɭŀaacutesɭФ
ѤTHORNcurrenaacute
OumlƭѡȦiumlȅѳĈДŁȕɬOumlʵЉ
Ś13OumlƭѡđȦ^ſȚϸ
ϾoacuteƟAacuteOumlȃƇiuml^νźȚϸ
notĉũȃƇ^ϸѽĐȦ
oacuteƟAacuteɬϴϾϾƉųВ
іΪϭˏϙ˪iacuteIcircTHORNȻѕlt
WŰѳʿiacuteцʾ
16
17
THE DESIGN IDEA
Tree Top Villas
树顶别墅
To touch the sky at night and look down on the forest in the morning is what owners of the tree top villas will experience High
above the forest canopy 30 luxurious homes are perched in the tree tops Spacious wooden constructions with large sundecks spill
into the panoramic views of the mountains
macrɞҌҍOumlϝǹ=ϔѪȗOumlҐ=жǜϴϾccedilpOumlˆɒntildeΘOumlҕȞǒ˔6icircŤŴѢЭʗͽФ˕ȩŌт˛=pǡϞķ6аФǾOumlɦѐΟͳѓ=œOumlɢī˗ʺǒǍόYacute6
Each villa is built on stilts to minimize its physical footprint and maximize the views for its discerning owners The prefabricated villas
are made by innovative construction technology known as structural insulated panels (SIPs) With high insulation value and zero
construction waste these lofty eco dwellings are like no others offering you an energy efficient home that is beautiful and at one
with nature
ccedilpOumlƭѡaumlƵȵƿń=iquestyacuteƦ˟oslashБ˽˪źǔOumlϳΗ=sѻAringΏoacuteOumlЮϹɐOumlǒ˔6жΡЎѐOumlpϸѻΪǴƔOumlƿńWOѐШOuml6ccedilpOumlˤƗтѽ=ʹđȦͲˁssectѳʿ=ŀϞĸЁϾʑЁʩNjѳʿOuml˪ѢЭ6
The villas are intended for life Overlooking the mountains and forest below each home has a very large outside deck
complemented on the inside by an open plan kitchen with all the latest amenities dining room living area and opium den for
relaxation and entertainment Large sliding doors and full wall windows welcome natural light while sophisticated air conditioning
systems ensure your comfort Double layered glass keeps the view in perfect focus hushing all sounds to perfect stillness Wooden
floors soft lighting and high ceilings add a sense of warmth and space
ccedilpѥ˪Ƃyacuteƭ6Ġғ΅ɘOumlʾ˗ũ˕ȩ=ɏicircƭѡǩˤϾǾAringOumlϒ=ʆϡCcedilOumlмǭČ˾notĉ55˪ƂʵũČЄȎ6ǾAringOumlȄɑũмɘɅTHORNAringacuteǵɩѳʿˉŒ=˶ljOumlǹaelig΄ǵʽWɴOumloacute6tȟǵȯɴФѻƜƶoacuteΩ˚ɐǒOuml˶xƁOgraveĹѕ˩ϪOumlī˃=ntildedegЂϞʎǓтѓ6ʿOumlɦTHORNO5ˌũOumltimesŒũǹOumlųϣЫȥɻũǹƣĭ6
ˤƗȓɲ
18
Tree top villas
Roofs thatched
19
20
FLOOR PLANS
Treetop villa 2 bedroom villa ccedilpȢͱĉ
ʒɘ
Interior area 室内面积 13768sqm
Exterior area 室外面积 50sqm
Total usable area 实际使用面积 18768sqm
21
Level 1 一层
Interior area 室内面积 7088sqm
Exterior area 室外面积 102sqm
Level 2 二层
Interior area 室内面积 668sqm
Exterior area 室外面积 398sqm
22
Treetop villa 3 bedroom villa ccedilp˓ͱĉ
Interior area 室内面积 20214sqm
Exterior area 室外面积 664sqm
Total usable area 实际使用面积 26854sqm
23
Level 1 一层
Interior area 室内面积 10334sqm
Exterior area 室外面积 118sqm
Level 2 二层
Interior area 室内面积 988sqm
Exterior area 室外面积 546sqm
24
Treetop villa 4 bedroom villa ccedilpͱĉ
Interior area 室内面积 2667sqm
Exterior area 室外面积 863sqm
Total usable area 实际使用面积 353sqm
25
Level 1 一层
Interior area 室内面积 136sqm
Exterior area 室外面积 168sqm
Level 2 二层
Interior area 室内面积 1307sqm
Exterior area 室外面积 695sqm
26
FITTINGS amp FINISHES SCHEDULE
EXTERIOR AND INTERIOR FINISHES
External walls
Structure is built from steel and SIP (Structural Insulated Panels) External wall is cladded with painted fiber cement board
Internal walls
emulsion paint
Ceiling
Ceiling is finished with emulsion paint
Flooring
Bedroom is finished with heavy strand bamboo flooring
Balcony
Balcony floor is finished with Wood Plastic Composite decking (M wood) Railing and trellis made with Liu An wood Balustrade is fitted with metal and Liu An wood
Window
bedrooms are fitted with double glazed LowE glass and Roto hardware
Kitchen amp powder room
Floor is finished with natural tile Kitchen cabinets and sink are provided Kitchen counter top is fitted with natural stone
Bathroom
Wall and floor are finished with natural stone
Doors
Entrance door is made of solid core timber fitted with Saflok RFID locks Bedroom doors are fitted with hollow core timber fitted with Saflok RFID security locks
ƭѡȦƎˤ]ɛ
室内外材料
oacuteƟͳʥ
oacuteƟͳƿńˤƗĮƿńƎƿńWOSIPlt6ʥϸΉɮOũʘ6
ɬʥ
ǸćƎͱтɬʥǩϸĔƎˎƲʘ6
ų
ųɘˎƲʘ6
THORN
ǸćģūɦTHORNO6ͱіќTHORNO
ȹ
ȹϸɦOʓʟ6ʈȲҎɦѐШOuml6ȇĬϸDŽрƎȲҎɦĜ6
acuteŲ
Ǹć5ͱOumlacuteŲϸȽɦѐacuteȀʆ-3ѓǹtȟƎ-0-ͶDŽʆƪ6
notĉ
THORNϡƎɘϡʿTHORNѦʓʟ=notĉŀlaquoŖϡƎʇ6notĉɘʿ˵6
Ќ
Ќʥ˦ƎTHORNϡʿ˵ʓʟ6
ɑ
ˏǺAringɑϸ˹Ψɦɑʆ˛-)ljordfɑNJ΄6ͱɑϸǹΨɦɑʆ˛SaflokljordfɑNJ΄6
27
MECHANICAL AND ELECTRICAL INSTALLATIONS
Heating and Cooling
AIRWELL centralized water source heat pump is provided Fresh air intake with heat recovery system is installed
Electrical provisions
are provided
Electricity
Concealed conduits are provided Threephase electricity supply with miniature circuit breaker distribution board is provided
TV telephone and internet connection
Satellite TV with all major international channels
is provided in all the villas Telephone outlets and wireless internet connection is provided
Hot water supply
Huang Ming solar hot water heater and Rinnai gas water heaters are installed for the villa
Water supply and pipes
Concealed copper pipes are used for both hot water and PPR pipes are used for cold water
The resort will be patrolled 24 hours a day CCTV system is in operation throughout the resort 24 hours a day All the villa front doors and bedroom doors are fitted with Saflok RFID security lock system
APPLIANCES TO BE PROVIDED OR INSTALLED IN EACH DOMESTIC
UNIT
机电设施配套
ŀɻũѐȐ
ɽyumlƍѓ˾Е˅`΄6ΪĘ˅ſ΄6
Ɲaacute
ʆEΐNtildeŎOumlǭŋϡƎѿ6
aacuteȞŀϰ
ѩϾϮ˾ΐȺ=ʆϾίoumlȺʠ=ʆaacuteΓOuml˓ΑaacuteЕŀϰ6
aacuteƎςˤ]
έaacute=ʹΐaacuteŹũʹΐȺ6
˅ˤ]
žɛϒɭ˅ʠƎȩɬɌʡ˅ʠ
Ŏ
˅ŀϰŎǩϸϮc˾ĮŎ=ȐŀϰŎŎ6
WCˤ]
oacuteƟAacuteˤϾϾΟ˶ѽOumlgȺaacute΄ϡƎΟ˶OumlπɄ6ˏǺAringɑƎͱϸSaflokljordfɑNJ΄
标准住宅单位附送以下设备
Stove BAUMATICExaust fan BAUMATICOven BAUMATICMicrowave BAUMATICFridge BAUMATICBARMini fridge (2 3 bedroom) BAIXUEWine fridge (4 bedroom) BAUMATICBEDROOMMini fridge BAIXUEBath KOHLERTERRACEBarbeque grill
TelevisionDVDBATHROOMShower KOHLERBasin KOHLER
notĉ aacuteraquoȷ ʄɇUcircǷnotĉϼχƉ ʄɇUcircǷnotĉaacuteDZΓ ʄɇUcircǷuȷ ʄɇUcircǷɬяrΓ ʄɇUcircǷHΟrΓ=ĉlt JμǙŖĉlt ʄɇUcircǷͱΟrΓ JμЌį Ǵȍȹ˞DZΓҒĉaacute ɯDVD ɯЌȪЌʠ Ǵȍʇ Ǵȍ
28
NOTE
1 The Developer reserves the right to substitute other materials
or appliances of comparable quality and standard for the
intended items as listed in above fittings and finished schedule
2 The fittings and finished as listed above shall be subject to
the terms of formal Agreement for Sale and Purchase Those
provisions may have slight variation in the color measurement
3 The Developer reserves the right to make modifications and
changes to the building design fittings and finishes without
prior notice
4 Fittings and finishes of the Special Units may be different
from those of the Typical Units
备注
āЮ˙WȰϞʧʹȞ=Dв˹ƙʮȁεϘϡUgraveётƭѡȦϡƎˤ]Ccedil˛ȧĹΙ6
˛ȧĹΙȦϡƎˤ]ǩϡн˾ɈɉūКOumlǿщegraveѬ6ĹΙƭѡȦƎˤ]ǵɭƁФϋ˔=ȣoacutepoundAcirc5ȓ5ѺуƎƆľ˛ordfʬp6
āЮ˙WȰϞʧʹȞδeacuteϡƎĽĨϛOumlˤƗ5ƭѡȦϡƎˤ]ʹεȮαс6
˔EumlЏOumlēƭѡȦϡƎˤ]І˛oȧĹΙǵɭϾx6
29
PURCHASE OPTIONS
Buying a Tree-top Villa at naked Stables Private Reserve involves signing a Sale and Purchase Agreement with the development
company and a Lease and Management Agreement and Deed of Conditions with the Hotel Management Company The Management
Agreement requires the purchaser to lease the property back to the Hotel Management Company to manage on the ownerrsquos behalf
There are two different plans which are available for buyers
在 naked Stables 购买一套拥有不动产权的树顶别墅包括与发展公司签署一份买卖协议以及与酒店管理公司签署一份租赁管理协
议和条件契约管理协议要求购买者以业主的名义向管理公司出租其别墅以供其管理买家有两种方案可供选择
ŅɈκΙ
30
OPTION 1 - FLEXIBILITY
1Owner Usage Rights
Zero usage restrictions
Early reservations are required to secure Villarsquos especially during prime and peak seasons If a Villa Owner does not provide the
required advance notice for a reservation the resort may be required to offer the owner a different unit or in the worst case no
availability at all
1 业主使用权限
ȫ˼ϸΏѐ
ϘʴʣЎegraveˏѢp=ϺʙФƐƕ6ˍřpϛѝɍϾŀϘʴOumlϸЂЎegraveOumlЎс=oacuteƟAacuteƮʙŀȮϞdegѢdeg=ƆеѻЦĴOumlʮȁɍϾǹĉ6
2 Rental Revenue
2 租金收入
a Rental revenue
Whilst not in residence the owner will be eligible to earn a pro rata 36 of the room revenue generated by the Reserve during their
absence Ie Everyday the revenue generated by the entire resort is divided amongst the owners not in residence on that day When
an owner is in residence he forfeits his opportunity to earn revenue
ѸDŽˏ
ϛѝxǝѢʖƣ=ƮOtildeOgraveoacuteƟAacuteordfѸʙĉͳOtildeϧOuml6ɏoacuteƟAacuteordfѸɨΡxǝѢФfrac14OumlϛѝOumlĉͳOtildeOumlϧƮ^ʒǩēʆĺжΡϛѝ6IcircϛѝǝѢФʙpȕ˶=Ʈ˱ʸƅOtildeϧOumlƉƁ6
b Monitoring your returns
Owners will receive regular financial information in the form of an electronic or hardcopy statement with details including owner
records of stays amounts spent revenue generated etc Owners may request to receive these statements daily weekly or monthly
Should the owner wish to lsquocash outrsquo and withdraw cash generated from their villa ownership this will be available biannually at the
gtƢethɰOumlſY
ϛѝƮƁegraveʖOgraveaacuteѲPƆɘP~Yo=ɬˋʭregOumlȧordfϛѝOumlˏѢƘȼ=ΞĒƘȼ=ˏſYUgrave6ϛѝǵκЪɏˉ=ɏέʖ=ƆɏĸМOgravefrac14Yo6ˍϛѝoslashѳƓФoacuteƟAacuteѓOumlˏſYljα=ɨɋǵɍSɱ˹˲Ϟfrac346ƆɏɱOumlМƆɏɱOumlМ6
选项1-灵活性
31
c Cashing out your returns
Owners will be able to cash out their returns twice a year If the owner chooses not to cash out his returns the resort allows the
owners to use their returns at the resort This option allows the owners to deduct returns pretax
gtƮɴOumlſYŚDŽĈ˾ʷordf
ϛѝɭņɏɱȢfrac34ϡDŽĈ˾ʷordfɒOumlſYϧ6ˍřϛѝκЪxʷordfOumlϧ=ǵϡФoacuteƟAacuteѓ˼ϸ6жѕκΙПηϛѝǻshyɩʣOumlſY6
3 Discounted Resort Services
All services available at the resort are offered to owners and their guests at a 20 discount off list prices These services include
restaurants wellness centre and activities centre
3 有折扣优惠的度假村服务
oacuteƟAacuteȕϾŀĺϛѝϡƎɒǸˆOumlĞiumlDвnƠĺЃOumlгǻ6жΡĞVȂ5ƫǰѓΫũƂiacuteѓΫ6
4 Services Fee
When the owner is in residence the resort continues to offer services on their behalf These services include Butler Bell
Housekeeping and Room Service In addition to these the resort offers water electricity wireless Internet and telecom services
included in the Services Fee to the owner whilst in residence The services fee is 300rmb per room per night This fee is charged on
all rooms regardless of which are in use
4 服务费用
IcircϛѝФoacuteƟAacuteǝѢ˶=oacuteƟAacuteƮƚθϡɒOumlɜϦϛѝŀĞ6жΡĞVȂϵˆ5αȔ5ƝоũǸĉĞ6shyȥжΡт=oacuteƟAacuteФϛѝǝѢʖƣŻŀ5aacute5ʹΐűȠϡƎaacuteάĞ=жΡiumlVŠФĞĒϸѓ6ɏĸĉƣɏOumlĞĒϸЏˆəe6жĸĒϸΛϾĉƣʷOuml=xɃfrac14ĉƣĚФ˼ϸ6
5Maintenance
4 of hotel room revenue will be reserved for ongoing building maintenance This will be deducted from the ownerrsquos share of total
room revenue
5 维护
ǙacircǸĉˏOumlƮ^ȰѽŮθƭѡδтĒϸ6ħēDŽuumlƮiquestϾˆǵēOtildeOumlǙacircǸĉˏĕuumlѓǻshy6
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Rooms Available 可用房间 121 121 121 121 121 121Estimated occupancy 预计使用率 35 45 55 60 60 51Estimated average daily room rate 预计每日平均房价 2500 2675 2836 2977 3096 2817Growth in room rate 房价增长率 7 6 5 4 6Annual room sales 年房间销售额 38644375 53163619 68876422 78894810 82050603 64325966RENTAL RETURN ESTIMATES - RMB Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGEEarnings Per Room (36 of gross room revenue) 124173 170827 221315 253507 263647 2066942 Bedroom 收益 ndash 双人间 248346 341653 442631 507013 527294 4133873 Bedroom 收益 ndash 三人间 372519 512480 663946 760520 790941 6200814 Bedroom 收益 ndash 四人间 496692 683306 885261 1014027 1054588 826775
INDICATIVE YIELD Indicative selling price Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
2 Bedroom 收益 ndash 双人间 6000000 41 57 74 85 88 69
3 Bedroom 收益 ndash 三人间 9000000 41 57 74 85 88 69
4 Bedroom 收益 ndash 四人间 12000000 41 57 74 85 88 69
Hotel revenues and owner rental yield - Option 1 Flexibility
32
OPTION 2- STABILITY
1Usage Rights
1 使用权限
选项2-稳定性
Total Permitted Usage Prime Peak SeasonPermitted Usage
Peak SeasonPermitted Usage
Out-of-SeasonPermitted Usage Blackout
40 days per yearNo occupancypermitted
Up to 20 days per year but no more than 7consecutive daysfor any one stay
Up to 20 days per year but no more than 7consecutive days for any one stay
No occupancypermitted
允许使用总数主要的旺季允许使用
旺季允许使用
淡季允许使用
无折扣期
每年40天 不允许占用 每年20天但是每人
不能连续居住7天每年20天但是每人 不能连续居住7天
不允许占用
Prime Peak Season To be published by naked Retreats in according to government notification every year Prime Peak Season
Middle Autumn Festival (Sept) excluding Blackout dates
Ɛƕɏɱϻnaked RetreatsĻǟоġĵāordfс6ƐƕVȂѓŘsup1ƽϞМĀМlt5ȋiacuteƽͶМlt5Řʱƽ˴Мlt5ʭɛƽМlt5ѓʲƽǘМlt=xVȂʹгǻʖ6
ƕiquest˓МOgrave˴ϞМʖƣOuml10ĸїɡϡƎ10ĸľѽˉїʖ=xVȂƐƕũʹгǻʖ6
OutofSeason 20 days during December to February excluding Prime Peak Season and Blackout dates
Iacuteƕiquest˴ĀМOgraveĀМʖƣOuml=xVȂƐƕũʹгǻʖ6
Blackout Dates Peak demand dates such as holidays sporting events groups and citywide conventions Local cultural events
all as specified by the Hotel from time to time
ʹгǻʖεʴijėʖVȂƟʖ5Ћ˒5ũʺβOumlƁϨ6IcircTHORNɾyumlOumlŸƂiacuteiumlƮDвǙacircOumlɛljα6
2 Rental Revenue
2 租金收入
a Rental revenue
Regardless of your usage of your property your rental return will be fixed at 5 for the first 5 years of operation After this period
you will automatically migrate to the Flexibility plan
ѸDŽˏ
xɃɰOumlĉ˼ϸoacuteˍŪ=ͶɱOumlѸDŽϧiumlŊegraveOuml136ФжтŮ=ɴƮѳiacuteѧˏȬƂβĈF6
b Monitoring your returns
Owners will receive regular financial information in the form of an electronic or hardcopy statement with details including owner
records of stays amounts spent revenue generated etc Owners may request to receive these statements daily weekly or monthly
Should the owner wish to lsquocash outrsquo and withdraw cash generated from their villa ownership this will be available biannually at the
gtƢethɰOumlſY
ϛѝƮƁegraveʖOgraveaacuteѲPƆɘP~Yo=ɬˋʭregOumlȧordfϛѝOumlˏѢƘȼ=ΞĒƘȼ=ˏſYUgrave6ϛѝǵκЪɏˉ=ɏέʖ=ƆɏĸМOgravefrac14Yo6ˍϛѝoslashѳƓФoacuteƟAacuteѓOumlˏſYljα=ɨɋǵɍSɱ˹˲Ϟfrac346ƆɏɱOumlМƆɏɱOumlМ6
33
c Cashing out your returns
gtƮɴOumlſYϡDŽĈ˾ʷordf
Owners will be able to cash out their returns twice a year If the owner chooses not to cash out his returns the resort allows the
owners to use their returns at the resort This option allows the owners to deduct returns pretax
ϛѝɭņɏɱȢfrac34ϡDŽĈ˾ʷordfɒOumlſY6ˍřϛѝκЪxʷordfʙϧ=ǵϡФoacuteƟAacuteѓ˼ϸ6жѕκΙПηϛѝǻshyɩʣOumlſY6
3 Discounted Resort Services
All services available at the resort are offered to owners and their guests at a 20 discount off list prices These services include
restaurants wellness centre and activities centre
3有折扣优惠的度假村服务
oacuteƟAacuteȕϾŀĺϛѝϡƎɒǸˆOumlĞiumlDвnƠĺЃOumlгǻ6жΡĞVȂ5ƫǰѓΫũƂiacuteѓΫ6
4 Services Fee
When the owner is in residence the resort continues to offer services on their behalf These services include Butler Bell
Housekeeping and Room Service In addition to these the resort offers water electricity wireless Internet and telecoms services
rental option
4服务费用
IcircϛѝǝѢФoacuteƟAacuteȕ˶=oacuteƟAacuteƮƚθϡɒOumlɜϦϛѝŀĞ6жΡĞVȂϵˆ5αȔ5ƝоũǸĉĞ6shyȥжΡт=oacuteƟAacuteФϛѝǝѢʖƣŻŀ5aacute5ʹΐűȠϡƎaacuteάĞ=жΡiumlVŠФĞĒϸȕ6жϞȏOumlĞĒϸxVȂegraveβordfѸʆ6
5 Maintenance
Of the 5 guaranteed return generated form your property during the period you are not in residence the management company
will retain 4 of this return for maintaining your Villa The maintenance fund will be pooled and used for all Villarsquos in the resort
5维护
ɴxǝѢʖƣiquestɴOumlĉѓƮ˪Ouml13OumlſY=ŎȓŁƮWȰжbſYѓOumlϸѽɴpOumlŰ6ŰƈDŽƮ^ūsʜȅsϸЂϾoacuteƟAacutepOumlŰ6
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Hotel projections
Rooms Available 可用房间 not relevant 非主要Estimated occupancy 预计使用率 not relevant 非主要Estimated average daily room rate 预计每日平均房价 not relevant 非主要Growth in room rate 房价增长率 not relevant 非主要Annual room sales 年房间销售额 not relevant 非主要RENTAL RETURN ESTIMATES - RMB Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE2 Bedroom 收益 ndash 双人间 50 50 50 50 50 503 Bedroom 收益 ndash 三人间 50 50 50 50 50 504 Bedroom 收益 ndash 四人间 50 50 50 50 50 50
INDICATIVE YIELD Indicative selling price Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
2 Bedroom 收益 ndash 双人间 6000000 300000 300000 300000 300000 300000 300000
3 Bedroom 收益 ndash 三人间 9000000 450000 450000 450000 450000 450000 450000
4 Bedroom 收益 ndash 四人间 12000000 600000 600000 600000 600000 600000 600000
Hotel revenues and owner rental yield - Option 1 Flexibility
34
Option 1 - FLEXIBILITY Option 2 ndash STABILITY
investment returns for your Villa are influenced by the
success of the resort and the number of days you use
your Villa
Stable implies both your returns and your annual
usage rights to your property are fixed Regardless of
how well the resort operates your returns will remain
the same Equally you will only have a fixed number
of days allowed in residence
Usage Have unlimited usage rights to their Villa 40 days usage per year
Rental ReturnEarn 36 of the pooled returns from the entire resort
whilst not in residence
5 guaranteed return on their investment regardless
of resort performance
Resort Discount20 discount on all resort amenities and activities
(including SPA and Restaurants)
20 discount on all resort amenities and activities
(including SPA and Restaurants)
Services FeePay a Services Fee of 300rmb per room per night
whilst in residence
Maintenance4 of all room revenue is retained for maintaining
the owners Villa
4 of all room revenue is retained for maintaining
the owners Villa
选项1 ndash 灵活性 选项 2 ndash 稳定性
ȬƂβϸЂ˼ϸІſY6ɰOumlpѱſYʷǧЂoacuteƟAacuteOumlĿǑϱũɰoslashpOuml˼ϸoacute
ŊegraveβϤѯɰOumlſYũɏɱoslashЂɰOumlĉOuml˼ϸʹΏiumlŊegraveOuml6xɃoacuteƟAacuteOumlǑϱѫȁϾucircť=ɰOumlſYiumlŊegraveOuml6ϖTHORN=ɰъϾŊegraveOumlПηǝѢOuml6
使用 ʹΏѐOumlp˼ϸʹΏ ɏɱOuml˼ϸʹΏ
租金收入 ФxǝѢʖƣ=ƅOtildeмĸoacuteƟAacuteūsſYOuml xɃoacuteƟAacuteǑϱѫȁˍŪ=Wп13OumlſYϸЂѱ
度假村折扣 ϾoacuteƟAacuteˤ˲ũƂiacuteOumlгǻVȂSPAũlt ϾoacuteƟAacuteˤ˲ũƂiacuteOumlгǻVȂSPAũlt
服务费用 ǝѢʖƣ=ɏĉƣɏЏˆəeOumlĞĒϸ čѝϘ
维护 ϾĉƣˏOumlƮ^WȰϸЂϛѝpOumlŰ ϾĉƣˏOumlƮ^WȰϸЂϛѝpOumlŰ
OPTION COMPARISON
选项对比
35
36
INDUSTRY RETURNS AND BENCHMARKS
INDUSTRY REPORT
行业报告
Tourism and urban resorts is one of the fastest growing industries in China According to industry consultant HVS cities such
as Shanghai Beijing Shenzhen Guangzhou Hangzhou and Tianjin all have a population where a critical mass of highly affluent
individuals and successful companies exist generating demand for suburban resorts
ФѓŘ=ȾϽϛũoacuteƟAacuteσɓāЮOumlαϛтϞ6ĻǟʺʳǙacircĞϛltOumlϞΙYĵ˿=ФѓŘOumlѝϘˍ˛ŝ5[ǎ5˧5œј5ţјũdžǩēyѯAringȣOumlĥЍˆʾũĿOumlʝϛ=ϻfrac14ϚƊāȥoslashƴʵoacuteƟAacuteOumlƌAringεʴ6
Amongst other things the exponential growth in private vehicles has seen a huge increase in demand in the leisure market With
the completion of the shenjiahu highway in 2010 the travel time from downtown Shanghai to Deqing is now 2 hours Also with
stop at Deqing) scheduled to open in late 2011 travel time from downtown Shanghai to Moganshan will take between 15 to 2
hours When comparing travel times to get to other resort destinations in China ndash eg Hainan or Lijiang flight times might be within
2 or 3 hours total travel time including travel to airports and check in make the whole trip 6 to 7 hours plus additional travel cost
Within the 2 hour travel radius of Shanghai the quality of resort destinations is also (in our opinion) not at an international standard
with most hotels simply being lsquocity hotels in the countryrsquo rather than true resort properties operating at international standards
shyfrac14т=ѯĸˆγΊOumlāЮ=ĸˆƸϴϾȿϚσʂ˫6ѳɱ˥ƛůijϡŮ=iquest˛ŝOgraveOcircʭϚLjεϘĸΟ˶Ouml6ΪƭOumlijǵϡФ13ēєɬiquest˛ŝUumlAumlţј6ƏƮФɱYacuteǫľOumliquestţјOgraveɫǎOumlijѓϾϞаDzOcircʭlt=ъεϞĸSΟ˶OgraveȢĸΟ˶ǜǵϡiquest˛ŝѓΫOgraveAumlɢī˗6ˍřІѓŘOumloacuteƟˮTHORNŝɫ5ȒƯUgraveaƹ=shyȥϘųĒэĸΟ˶Oumlďα˶ƣ=ŻϘФVȂʣƉ=CʺƤũUgraveEgraveOslashƉ˛ų˛эĸΟ˶=ĽxϸɨΡuumlOumlαųΝȥ6Ѷō˛ŝїiΟ˶ɬOumlγΊoacuteƟʸdeg=э˟ͰɒˈltІŘƙŸnѬŻϾѯɛOumlǢ6AringēOumloacuteƟǙacircϚũѓOumlɨΡǙacircɍϾ_ёOumlʵp=ЗЗAumlxOgraveинŘƙϤϦ˛oacuteƟίĉΙɧOumlϘʴ6
ϛѝЎʖſYІaƹ
37
OUR NICHE
我们的利基
naked sees a need in the market for world class expertly designed and operated resorts which are within 1 to 2 hour travel time
of major cities in China As with other urban resorts we believe that the Leisure market and the MICE (Meetings Incentives
Conferences Events) market will be a huge driver for our business In addition we feel that we are already at the forefront of
the growing focus and concern on environmental design building and operations as well as the growing interest in nature and
environmental education At naked we also place a high emphasis on facilities and services for the entire extended family ndash from
children to parents to grandparents that other resorts do not place dedicated resources for
nakedЎƧOgraveȥФѓŘжϞεʴƏǢȑѝϘϞэȢĸΟ˶Ouml=˶ЁhζǁϞȱOumlѥϛˤƗũŎȓOumloacuteƟΙɧ6ͰɒΑάγΊũƁƁϨ5ưȘȾϽ5AringίʝϛƁϨ5ƂiacuteЮȉltOumloslashͰɒϛOumlіAringʤȞ6frac14=ͰɒФŋѣũiacuteźWίˤƗ5ƭШ5ŎȓũźWȓɲœ˛ϠǑѷФȥαϛȭя=ФnakedІαϛеxͰɒϚіoslashЂˣʵѓOumlŜѲ5Ɲ5ȌеOumlĞũˏ6
As such we feel very confident in the rates and occupancies that we will achieve Regarding room prices when benchmarking
against some of the other leading hotel brands in the resort market such as Aman Fayun Hangzhou Banyan Tree Hangzhou Fuchun
Resort Hangzhou Mandarin Oriental Hainan and Commune by the Great Wall average rates in March 2011 for single bedrooms in
this set are ~ RMB2800
ϩfrac14=ͰɒoslashЂˏѢĉƠϡƎˏѢȿcurrenɊάΫ6ФˏѢĉƠĈɘ=ІʙФoacuteƟAacute˛OumlсɜǙacircʑʁaƹ=ˍCҊĂО5ţјНҏѨ5ĥsup1˗ǝ5˓φŴecircĈǙacircũƵ΅OumlŁˣ=Фɱ˓МOumlEumlˆƣʒǩƠķ=6
Regarding occupancies we are confident to achieve occupancies of around 60 after about 4 years of operation but forecast
conservatively that our occupancies will start from around 35 in the 1st year of operation and grow steadily to 45 in year 2
55 in year 3 and 60 after the hotel is lsquomaturersquo from year 4 onwards
ФˏѢȿĈɘ=ͰɒŬϾάΫǑŚɱOumlǑϱ=ͰɒǵϡAumlOgraveOumlˏѢȿ6WŇƗ=ͰɒOumlˏѢȿƮƁϻszligϞɱOuml13=egraveЫOgravefrac34ɱOuml13ũszlig˓ɱOuml1313=szligɱϡŮƮƁЫOgrave6
Given the above estimates we believe that owners can expect attractive investment terms as illustrated in the table below
Ļǟϡ˛OumlŇƗ=ЎƗϛѝɭņOtildeOgraveOumlѱſYƮƁˍ΅o˿
CҊĂО
НҏѨ
ĥsup1˗ǝ
˓φŴecircĈǙacirc
Ƶ΅OumlŁˣ
RMB4270
RMB3500
RMB2000
RMB2150
RMB2388
Aman Fayun Hangzhou
Banyan Tree Hangzhou
Fuchun Resort Hangzhou
Mandarin Oriental Hainan
Commune by the Great Wall Beijing
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Rooms Available 可用房间 121 121 121 121 121 121Estimated occupancy 预计使用率 35 45 55 60 60 51Estimated average daily room rate 预计每日平均房价 2500 2675 2836 2977 3096 2817Growth in room rate 房价增长率 7 6 5 4 6Annual room sales 年房间销售额 38644375 53163619 68876422 78894810 82050603 64325966
38
39
ͰɒOumldivideTHE TEAM
40
Grant Horsfield ndash Chairman naked Group
Grant a native of South Africa is Founder and Chairman of the
naked Group
Before coming to China in 2005 Grant worked in England
and South Africa with more than 10 years business ownership
experience With background in IT he launched eBites
Limited in 2000 Operating nationally eBites was both a
publishing company and a callcentre facilitations company with
headquarters based in Cape Town In 2004 Grant received
an MBA from University of Cape Town Graduate School of
Business Upon graduation he decided to come to China as he
saw China is where business opportunities lie
After spending two years in Shanghai he found himself
overwhelmed by the metropolis and missed the natural beauty
of his home From this desire and need sprouted the concept
for naked Retreats which was launched in 2007 Grantrsquos vision is
to create sanctuaries that are in harmony with the environment
where people can appreciate the simple way of nature and
embrace the naked lifestyle Grantrsquos tireless efforts in promoting
ecotourism in the rural areas not only created jobs but also
pride for the local community He received an environmental
award from the Huzhou Government in 2008
高天成 - naked集团总裁
ij=ɫčIcircTHORNˆ=nakedƍOumlmiddot˽ˆũѵ|6
Ф13ɱȅOgraveѓŘтʣ=ij˪ЬФϯŘƎɫčľѽ=ϾŚɱOuml˙ϛǑϱƎРѽǑϏ6ФʙITǒOumlUѠ΅=ɱij˪ƭȜȥeBitesϾΏŁ=eBitesŁƮϱΝІaacuteŹĞѓΫLJɖƿū=ʙѵˤФǭʔugrave6ɱ=ijƅOtildeȥǭʔugraveAringλ˙λЙOumlMBAλ6dϛŮ=ǧegraveȅѓŘ=ϩǯOgraveȥжȕOuml˙Ɖ6
Ф˛ŝEgraveȥȢɱтŮ=āѳƓxȥ˪Ƃ=sʨAtilde˱ȥѳʿɐǒ6ФжѕИІεʴOumlʶ˼΅=ƭȜnaked Retreats
OumlΖĂФɱOtildeOgraveȥ˹˲6ijOumlΖĂƭШϞĸ˯THORNІѳʿũΣŃdeg=ˆɒǵϡΘѳʿ=ΘnakedOuml˪ƂĈ˾6ij˫ΔAacuteTHORNʵ˪ȾϽѽordfOumlxΦɹȞ=xLjmiddotШȥľѽıŻOtildeOgraveȥIcircTHORNˣʵOumlХϐ6ij˪ƅOtildeȥɱůјоġNāOumlźWAring˼ư6
41
Delphine Yip-Horsfield ndash Partner Ben Wood Studio Shanghai
received her Master of Architecture degree from Harvard
Boston prior to moving to Shanghai to oversee the award
winning Xintiandi project on behalf of Wood and Zapata In
the fall of 2005 Delphine became partner at Ben Wood Studio
Shanghai
Drawing from her own experience of diverse cultures Delphine
has led a multitude of high profile projects such as Hangzhou
Xihutiandi Zhujiajiao Oriental Garden Shanghai Waitanyuan
Beijing Palace 77 Shanghai Hongqiao Commercial Core Lijiang
Lashihai Resort Masterplan etc
In 2006 she was selected Wallpaper magazinersquos first annual 40
under 40 designer of the year
Delphine is the chief master planner and architect for naked
Home Village and naked Stables Private Reserve She also
oversees the visuals and styling of the naked Brand
叶凯欣 - 上海Ben Wood设计室合伙人
ϜǮΩɺ=Ben Wood ˤƗľѽOumlѵƢ=śęAringλƭѡλ6ȅ˛ŝтʣ=ФΒIJ5ɷКũuuacuteľѽ6ȅ˛ŝŮ=CcediloWoodũZapataĤЩΪTHORNΙɧOumlƢethľѽ613ɱʲƕ=ϜǮΩɺBen Wood ˤƗľѽūƃˆ6
ϾѯxŸϽșǑϏOumlϜǮΩɺ=EacuteˇȥηucircijocircΙɧOumlƢeth=VȂţјͻůTHORN5њƝƶecircĈųВ5˛ŝЕ5[ǎłatilde5˛ŝŭʦ˙ϛѓΫ5ȗƯȄŝoacuteƟAacuteѵŔŷˤƗUgrave6
ɱ=ˏκȥWallpaperСьǃɱoacuteϡ΅OumlˤƗ˰6
ϜǮΩnakedƝВAacuteũnaked RetreatsOumlѵˤƗеũƭѡ˰6˶ϚĤЩƢethnaked˙nOumlFũĘķˤƗ6
42
Kang Yang Lim ndash Group Chief Operating Officer naked Group
Group with over 13 years corporate finance and real estate
development experience Previously he was Director of the
real estate division of APP China taking responsibility for the
initial positioning and development of the USD15 billion lsquoWhite
Magnolia Plazarsquo mixed use development project (including
the development of Shanghairsquos first W Hotel) He also led the
concept and development of APPrsquos branded residence and resort
project in Sheshan Shanghai
Finance division of PricewaterhouseCoopers in Melbourne
Australia where he specialized in business value and strategy
worked in inhouse strategy roles for CocaCola GB in London
and to British venture capital firm of the year (2004) ISIS Equity
Partners before coming to China in 2005
Accountants Australia in 2002 and is also an affiliate of the
of Commerce and Diploma in Modern Languages from the
University of Melbourne Australia
林纲洋- naked 集团首席营运官
ƞˏnakedƍOumlȩ˪ϴϾŚɱOumlʝϛ~ƎTHORNǭāǑϏ6Фfrac14тʣ=ѽѓŘDŽŒOumlTHORNǭāOumlѵƢ=ĤЩƠч13ϢЏOumlucircϸ8JЈȈœ9ǭāΙɧOumlcopy˽κшũǭāVȂ˛ŝszligϞƝ ǙacircOumlǭālt6˶ϚщNtildeȥDŽŒƍФ˛ŝҁ˗ʑʁѢЭũoacuteƟAacuteΙɧOumlȓɲũǭā6
ФDŽŒƍˇфтʣ=ȩİϑGAringȚφɣyuml_ʔŴϷOacuteƁƗ˰OumlǑȓ=ѥѣЂ˙ϛƠчũЯɁѰξ6ȩ˪Ф13ɱȅOgraveѓŘтʣэȑǭʔŴϷOacuteŮOumlϞotilde˶ƣɬ=ѽǵǺǵȎɂugraveŁɬOumlЯɁēͺ˰=ϡƎISISOumlʼnʏūѽƃRФϯŘɂugraveOumlϯŘĘΌѱŁˇф6
ȩ˪ФɱƅOtildeȥGAringȚφηƁƗ˰ƁũGAringȚφпʻωǗOumlƁГѱķ6˶ϚƅOtildeȥGAringȚφɣyuml_AringλOuml˙ϛλλϡƎCcedilЇϊλп6
43
Gabriela Lo ndash Managing Director naked Retreats
With over 15 years experience in high end events and PR
management Gabriela has been instrumental in bringing naked
to where it is today As one of the original members of the
naked Team Gabriela has led the growth of naked Retreats
to become one of the most famous eco retreat destinations in
China attracting guests and publicity from around the world
Originally from Macao Gabriela has rich multi cultural and
multinational living and working experience having worked and
studied for many years in Greater China England and Italy
卢家宝 - naked 度假村常务董事
ϴϾŚ13ɱOumlijocircƂiacuteũŁŃŋ΄ŎȓǑϏ=nakedDžOumlǜІȶƝXēxǭ6ѽħdivideOumlmiddot˽ГтϞ=ȶƝXϠǑAEligȭnakedѓŘѻϾɜOuml˪ȾϽɧOumlTHORNтϞ=ͼϭȥȅѳǁĹTHORNOumlǸˆ6ȶƝXȅѳGɑ=ϴϾĖĥOumlucircЏŸũucircŘǝѢũľѽǑϏ=ЬФAringѓŴTHORNʵ=ϯŘũϤAringȚϾѯucircɱωǗǑș6
Judy Zhu ndash General Manager naked Group
Zhu is the General Manager for naked Group ensuring smooth
operations of the group with a particular focus on government
朱燕 - naked 集团总经理
њώ=iquestnaked Retreatsmiddot˽ǭ˽ǜũij˪ūѽ6њώѽƍѵǑȓ=ĤЩIcircTHORNũŋ΄ʽWƍРѽ6Фƞˏnakedтʣ=њώФ˛ŝũ[ǎiquestŚηucircІ˙ϛϾŋOumlфϛ6ФΪͻȈƅOtilde˙ϛλ6
44
Kurt Berman ndash General Manager naked Stables Private Reserve
With over 16 years experience in FampB and high end luxury
resort management Kurt brings a wealth of experience and
will lead the preopening and operations of our new resort ndash
naked Stables Private Reserve Prior to joining naked Kurt was
the preopening General Manager at Six Senses Laamu and
Resident Manager for Six Senses Soneva Gili by Six Senses Kurt
has also worked at other prestigious resorts including Fregate
his career in hospitality in FampB and was a trained Chef with
experience working in many prestigious institutions including
The Dorchester Hotel in London Kurt is from South Africa and
has a masters certificate in hospitality management from Cornell
University
Kurt Berman - naked私人度假村总经理
ϾѯŚɱϬƎijIumlŤŴoacuteƟAacuteOumlŎȓǑϏ=ƮϡĖĥOumlǑϏȭNtildeͰɒΪoacuteƟAacute77)$ 0OumlϱϛũРϱ6Фƞˏ)$ тʣ=10ЬEacuteˇŚ8szligȳĭǦ9+1ϱϛѵǑȓũ8szligȳĭǦ9-2 ((OumlѤacircǑȓ610ŻЬˇфЂamp0ˆŝETHũ1+4UgraveʙўɜoacuteƟˮTHORN610OumlϛʜzЂϬαϛ=ϚϡϞĸФŬucircўɜƉńVȂ-0-0 -$-ltľѽŚOumlρȡϾOumlnot˰610ȅѳɫč=sϴϾǰɪyumlAringλЃOumlǙacircŎȓλ6
Richard Johnston ndash General Manager naked Home Village
Hailing from the United Kingdom but with most of his working
life in resorts throughout Africa Richard brings with him over
20 years experience in General Management and Director level
roles in world class resorts including Azura Retreats Cape Grace
hotel and the Saxon Hotel Richard plays a key role in the set
up of systems training and operating standards His years
of experience and mentoring leadership style make Richard a
natural inspiration for our young hotel management team
Richard Johnston - naked 家园村总经理
RichardȅѳϯŘ=IgraveAringucircOumloacuteƟAacuteľѽiumlФмĸčљ=ϴϾŚɱOumlѴūŎȓũǁƐoacuteƟAacuteVȂAzura
Retreats Cape Grace hotel and the Saxon HotelltijʒŎȓǑϏ6RichardФƭȜ΄5ʅρũРαnѬĈɘʜѯŋƨѽϸ6ĖĥOumlǑϏũȭNtildeĘķ˼OtildeoslashͰɒɱʬOumlǙacircŎȓdivideϾѯѳʿOumlƊȘ6
45
Teun Hanegraaf ndash Sales Director naked Retreats
Teun obtained a Bachelors in Business Studies and Masters
in Strategic Management with a focus on Chinese Business
Culture Teun increased our corporate sales business by 350
in his first year with us bringing international companies
ranging from international conglomerates Unilever and Coca
Cola to more local institutions such as The Shanghai American
School and leading Chinese companies such as Bank of China
韩天宁销售总监
ȅѳŧȈɥEcirc=şɵϴϾ˙ϛλλλ5ЯɁŎȓѥѣЂѓŘ˙ϛŸlt6ȅƍOumlszligϞɱşɵƮŁOumlΝϛijȥ13=sŁAEligȅȥx˟ŘƙβOumlAringŁǸŲ=жʙѓϾŘƙAringʝϛȠūȚŴũǵǺǵȎ=ϚϾ˛ŝɐŘλΠUgraveIcircTHORNƉńũѓŘϫαUgraveѓŘȴʝϛ6
Oliver Yuen ndash nature Reserve amp Recreation Manager
naked Stables Private will be the first private reserve in China
with a wealth of new flora and fauna introduced to the project
from Sydney University Australia and as a fully qualified Ranger
working in many of the worldrsquos best wildlife parks Oliver takes a
special role in ensuring the environment of naked Retreats and
naked Stables Private Reserve will be full of life and a natural
self supporting eco system Oliverrsquos passion for both people and
nature make him the perfect person to teach our guests about
what we do and make their stay not only a relaxing one but
also a fun fulfilling educational one as well Oliver previously
worked in wildlife parks and resorts such as Azura Retreats in
Mozambique Mobala Private Game Reserve in South Africa and
Sydney Aquarium in Australia
袁鹏威 - 活动经理和度假村 生物学家
naked StablesƮѓŘszligϞĸϭljΪOumlцʾũiacuteʾOumlˆoacuteƟʵ6OliverѽϞɜGAringȚφͿɯAringλūķOuml˪λƝiacuteλƝ=ϡƎФǁĹTHORNOumlϙ˪iacuteВľѽOumlľѽе=Ф˼naked Retreats ũnaked StablesϾѯĖĥ˪ѱЕ5ʿѳĺOuml˪΄Oumlźǔľѽ˛QύѯіϘƶ˔6АʊoslashˆȏũѳʿOumlƊʮ˼ѻūOumlˆȅĵͰɒOumlǸˆͰɒѼOuml˷ɋ=sʨ˂ɒФжȕOuml˶ŒxLjLjČ=˶Ϛ˂ɒOumlǝѢǑșlOtildeϾǭΫcurren˹ũϾƷЋϤϦ6АʊтʣФɫčũGAringȚφͿɯѹŏiquestϙ˪iacuteВũWŰʵOumlľѽVȂMozambique OumlAzura Retreats Mobala Private Game Reservelt6
46
Philip C Davis Company Director naked Retreats
Phil joined the Board of Directors for naked Retreats hotel
management company in 2011 His previous board experience
includes Tian Rui Hotel Corporation holder of the master license
for Super 8 economy hotels in China and Hong Kong from 2006
to 2008 He also was a founding shareholder of Tian Rui and
served as its President and Managing Director from 2006 to
2008 He was a board member of Tian Xian Cheng a bai jiu
concern which is a joint venture between Pernod Ricard and a
2010
Phil was previously Chairman of the Budweiser (Wuhan)
International Brewing Company and Managing Director of the
AnheuserBusch business in China and Hong Kong from the
beginning of 1996 through 2002 From 2003 to 2005 he
headed the AnheuserBusch liaison office with Tsingtao Brewing
Company
Phil holds a PhD in history from Washington University and
started his career as a market researcher at a major advertising
agency in the US before moving to AnheuserBusch and
heading its consumer planning and new product development
functions in the 1980s
Philip CDavis naked 度假村公司董事长
PhilЂɱƞˏȥnakedoacuteƟʵǙacircŎȓŁOumligraveƁ6ϡĖĥOumlǑϏVȂФːǙacircƍˇф5ϡƎЂɱэɱФѓŘũѓŘΒIJEacuteˇSuper ǑƖǙacirc ʼnˆ6˶=ϚːǙacircƍOumlmiddot˽ʼnecirc=ФɱэɱʖƣEacuteˇƍOumlѵ|ũigrave6ɱэɱʖƣ=ϞƝІWȎȞƞũJǙ˪ȴʝϛƬɫūѱOumlʝϛ77ΐOumligraveƁГ6
iquestɱэɱ=Phil͵šBudweiserŘƙɳǙŁOumligraveƎѓŘũѓŘΒIJCŝyŁOumligrave6iquestɱэ13ɱ=CŝyũʫETHʌǙŁOumlȠɆdegOumlĤЩˆ6PhilϴϾŴ˭uacuteAringλOumlș˻дλvλ=ФǁɱCcedilȅOgraveCŝy5ĤЩΞĒŔŷũΪʑǭāĿɭтʣ=OumlϛʜzЂɐŘOumlϞƝœĵCcedilȓŁ=Eacuteˇaeligω6
47
OUR INTERNATIONAL TEAM
International team
Chief master planners amp architects
the urban landscape of modern China with Xintiandi in
Shanghai a commercial cultural and entertainment district
Since then the studio has worked on projects in very diverse
categories both small and large scale projects include mixed
use projects like the ldquoTiandirdquo in Hangzhou Chongqing Wuhan
and Foshan luxury villa and high rise residential complexes in
Shanghai and Vietnam as well as various boutique hotels and
Chalet Architects
A00 Architecture is most well known for their research
inenvironmental sustainability and its application to their
work in Architecture Interiors and Furniture Their portfolio
includes feature restaurants luxury spas retail stores design
conversion of dozens of historic Shanghai homes into highly
personalized residences
Interior Designers AIM (Architecture amp Design) brings expertise
in the combination of world architectural styles and design
influences to the interior designs at naked Stables Private
Reserve With the Shanghai office led by the two founding
on comfort warmth and a unique blend between African and
Asian design sensibilities
Landscape Architect
Design Land Collaborative (DLC) is a professional consulting firm
comprised of landscape architects and planners with an office in
Shanghai and the United States Projects have a strong emphasis
on cultural resources historic preservation and ecological
design involving both the public and private sectors
ͰɒOumlāЮdivide
ɴǵϡΑάOumlёȣ
ŘƙŸdivide
首席规划师和建筑师
benwood Studio Shanghai OumlсɜΙɧтϞѠĨШ˛ŝΪTHORNľ=˼ʙƍ˙ϛ5Ÿ5ЄȎϞOumlʵЉ6тŮ=ЁƻȥĹȏŔɟAringΟOumlΙɧ=VȂţјOumlͻůTHORN=іʱ5͵šƎę˗OumlŤŴpϡƎФ˛ŝũЛɫOumlijѢЭʵ=ȮŻϾФѓŘƎˉ_OumlĹȏǐʑǙacircƎoacuteƟ6
小圆房建筑
AOO Architecture ФźǔWŰƎǵ θāЮĈɘϾѯѭЛOumlƭ=s˘ƮʙƭϰϸЂɬƝѩ6ɒƻŚOumlΙɧVȂ˔5ŤŴȤѓΫ5ȫ˙acirc5ˤƗίǙacirc˛ŝυНǙacirc lt5ˆoacuteƟϡƎϞ΄ȧOuml˛ŝș˻ѢЭOumlCcedilŸƎˆŸĨШ6
ɬ ˤƗ˰AIMƭѡˤƗltѥѣЂǁƭѡĘķũˤƗOumlɐƿū=ϭNtildenaked StablesOumlɬˤƗ6ФȅѳŧȈũaȚ˶OumlūѽmiddotTˆȭNtildeOuml˛ŝTdegOumlUѠ΅=ˤƗѣі5ũφčˤƗȓɲOumlntildeˊū6
景观设计
Design Land Collaborative (DLC) ϞƝiquestǒōˤƗІŔŷOumlѥϛѰξŁ=Ф˛ŝІɐŘǩˤϾēрƉń6ʙΙɧ˘ЂŋѣŸș˻ĻЕ=ƿūźW˪ǴƔ=ѥѣЂŁŃƎϾTHORNOumlŔŷ6
48
Engineering amp Project Management team
Scott Wilson Group PLC is a globalintegrated design and
engineering consultancy for the built and natural environments
Scott Wilson is responsible for the project management the
electrical and mechanical engineering for the project
Environmental Consultants
Environmental Resources Management (ERM) a leading global
provider of environmental health and safety risk and social
consulting services ERM deliver innovative solutions for business
and government clients helping them understand and manage
their impacts on the world around them ERM have 137 offices
in 39 countries and employ approximately 3300 staff
Sustainability Consultants
Bisagni Environmental Enterprises (BEE) works with the
engineering and design teams to ensure the environmental
goals set out at the inception of the project are achieved
LEED Consultants
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
Local Design Institute
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
General Contractor
and have been responsible for some of Chinarsquos most iconic
properties such as the World Financial Centre in Shanghai
工程及项目管理团队
Scott Wilson Group PLCϞƝʺʳŔɟOumlźWˤƗƎľѰξŁ6Scott WilsonĤЩΙɧOumlaacuteʠƎƉΤľ6
环境咨询
Environmental Resources Management (ERM)ϞƝʺʳαϛȭѰξŁ=ŀźǔWŰ5ƫǰCʺƎŁŃˣƁĘΌUgraveѰξĞ6ERM˙ϛƎоġɑǸŲŀĨĶβOumlǀǧĈF=UѠɒȥǀsŎȓʙǑϱoslashˣƁźǔAEligȅOumlϳΗ6ERMФʺʳϾ137ĸēрƉń=myĸŘƝ=ϴϾAringК3300ɜГľ6
可持续发展咨询
Bisagni Environmental Enterprises (BEE)ІľˤƗdivideΑűūѽ=ϡʽWФΙɧǭ˽ƼotildeˤȜOumlźǔWŰǵ θāЮɧnOumlȚ˹6
绿色建筑认证咨询
Shanghai Pacific Energy Center (SPEC)ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlŁтϞ6
本地设计公司
Shanghai Baoye Construction Corp Ltd ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlαϛȭŁтϞ6
总承包商
ϞƝŘƝƐľVŁ=ϠƻȥηucircѓŘnьβΙɧ=țˍ˛ŝźʳDŽˊѓΫ6
49
naked COVERAGE
wwwcnngocom
ldquo25 killer things to do this summerrdquo
26 April 2010
Time Magazine
ldquoRun to the Moganshan Hillrdquo
新浪博客
ldquo避世的可能rdquo
31 December 2009
wwwenglisheastdaycom
ldquoThe first batch of ldquoChina Treasured Towns ldquo released
December 2009
Shanghai Urbanatomy
ldquoGet naked this time with horsesrdquo
Shanghai Daily
ldquoGreen MaGIC Casts design spellrdquo
14 October 2009
新浪商品
ldquo中国最佳设计酒店大赏rdquo
September 2009
wwwchannelnewsasiacom
ldquoChinarsquos green resort allows travellers to vacation on good consciencerdquo
2 September 2009
wwwbijianlinblshecom
ldquo莫干隐居rdquo
25 Aug 2009
wwwassociatecontentcom
ldquoThe Exquisite Moganshan Mountains of Chinardquo
Ɏ
Wikitravel
ldquoMoganshanrdquo
德清新闻网
ldquo承包国营林场建造生态ldquo逸站rdquo
wwwsinoeventcom
ldquo亚洲旅游地产及景点峰会成功举行rdquo
wwwchinatravelbrandingcom
ldquoPursuing Green for Greenrdquo
wwwbrandrepublicasia
ldquoMaking moves towards ecofriendly eventsrdquo
7 May 2009
wwwhandsonshanghaiorg
ldquoHands On Asia Conference Summeryrdquo
May 2009
wwwmyvacationcn
ldquo莫干山居rdquo
3 April 2009
wwwshanghaidailycom
ldquoThe naked truth Time to clean up Moganshan litterrdquo
4 March 2009
wwwgreennovateorg
ldquoMoganshan Project Kick Offrdquo
13 February 2009
Travesias
ldquonaked retreatsrdquo
Feb 2009
合肥在线
ldquo大山里的裸家族rdquo
20 October 2008
wwwentrepreneurcom
ldquoThe arrival of the Olympics showcases Chinarsquos burgeoning entrepreneurial spirit ldquo
7 August 2008
50
Shanghaiist
ldquoWeekend escape to Moganshan 莫干山rdquo
9 April 2008
私家地理
ldquo艳阳下的荫凉rdquo
30 May 2008
City Weekend
ldquoGet naked in Moganshanrdquo
25 January 2008
wwwbundpiccom
ldquo在这绿中撒点野rdquo
wwwhuzhougovcn
ldquo相中德清筏头的青山绿水南非客商莫干山下建生态逸站rdquo
wwwurbanatomycom
ldquo24 Hours in Moganshanrdquo
wwwhkheadlinecom
ldquo杭州莫干山竹林深处人家rdquo
15 May 2009
wwwnewsweekcom
ldquoBack from abroadrdquo
May 2009
Chinatravelnet
ldquoMoganshan A Heavenly Hideaway of Bamboo Forests amp Tea Plantationsrdquo
April 2009
wwwmzztmcagovcn
ldquo2009年踏青乐游路线推荐大公布rdquo
16 March 2009
第三媒体
ldquo规划一条畅快随性的踏青之旅rdquo
28 October 2009
wwwdqnewszjolcomcn
ldquo三九坞 ldquo裸家族rdquo钟爱的世外桃源rdquo
28 October 2008
ldquo自驾行天下rdquo之中国莫干山rdquo
Sep 2008
ldquoShiffting Gearsrdquo
Sep 2008
April 2008
Chewed up amp Spit Out
ldquoGet nakedrdquo
19 February 2008
ldquoBest Weekend Getaway Hotels Shanghairdquo
富世
Ecoefficient hotel低碳下榻
April 2011
Spa China Guy 男士派
Experiencing The Unique
2010
Cosmo 时尚
跨洋建屋隐居不隐世
April 2010
Global Times
The Mountain of legends
Global City Geography 城市地理
莫干山 naked Retreats 都市人一ldquo裸rdquo到底的山居生活
Dec 2009
China Daily
Rural Retreat
20 March 2011
China Daily
4th March 2011
Modern Weekly周末画报
圣诞低碳游
Dec 2010
Elite Traveler 携程自由行
旅尚
Esquire
Hidden Best Restaurants
Feb 2011
51
52
53
9
10
THE RESORT
The experience
We believe that true luxury in the modern world is not
necessarily about designer labels and huge international brand
names but about privacy space spending quality time with
loved ones and rejuvenating your senses with nature All of
these elements have been brought together seamlessly at naked
Stables Private Reserve
After a refreshing welcome in our vibrant clubhouse your butler
will whisk you to your villa by electric golf buggy Enjoy sunset
cocktails on the deck and luxuriate in the sweeping views of the
bamboo forest whilst your butler unpacks your bags and dinner
playing the whole family congregates at the dining table and
dinner is served After dinner soak away the stress of city life in
your private jacuzzi on the deck as the stars wink overhead
Saturday morning starts with a hearty home cooked breakfast
and the thrill of a day filled with experiences in the mountains
Explore the local hills and forests on mountain bike Rejuvenate
and refresh in the sanctuary of the naked Leaf Wellness Centre
After a swim in the pool lounge in your villa hammock with
family and friends sharing precious moments
Kids will love the daycare centre with outdoor play area kids
pool art jamming music and laughter
Get your Sunday off to a great start with a family horseback
reintroduced to the hills Stretching and yoga are on offer in our
hilltop pavilions as well as tai chi kung fu and meditation After
fine tuning your archery skills finish off the day with a spot of
fishing in the nearby lake
If you choose to venture out of your villa for lunch enjoy
creative and delicious comfort food at either the pool cafeacute
or clubhouse Gourmet pizzas organic salads and artisanal
sandwiches will tempt you at the poolside Innovative Afro
Asian bistrostyle dishes are on offer in the clubhouse
oacuteƟAacute
经验
ͰɒΑάCcedilǁOumlинˡcentsxϞegraveϡijƐʑʁnьƆўɜOumlŘƙʑʁ=ʼϰħϴϾˆOumlǹƣ=ІΫBOumlˆŃoacuteɐťOuml˶Œ=sʨФѳʿźǔȕŽāʫsup1ƂȞ6ϾOumlжΡЏiumlƮФnaked Stables6
OgraveAumlƁŮɴƁOtildeOgraveͰɒĞdivideOuml˅ʮƻEgrave=ɴOuml˦ŎƝƁǭѯaacuteiacuteТɴOgraveɴOumlˆp6ˉɅ˶ēФϒΘϞZƋǙ=njФɊόOumlќŝтѓ6Іfrac14˶=ɴOuml˦ŎƝƁUɴΥ΅αȔѬ]=ĺɴAEligȅϞѕФƝOumlĭ6RѯɴBOumlϪȎ=ʺƝˆѾФѮiΘϸ6ćŮ=RѯɊĄέ=ФϒOumlˆDɠЌįȕżǀɴ˪ƂOumlτȞ6
їȳOumlЧ˽ЂϞuacuteĖ˭OumlƝЧ=ϞOumlǏΌfrac12ƊƂiacuteƮ˗ѓтȾ6ʛѯ˗THORNāǥIcircTHORN˗plusmnũ˕ȩOumlɕɖ6Фϕ˪Ɓŏѓaeligȓ˂ɴlOtildeĽƞcurrenɊƂȞ=ФϽ϶iexclРiacuteϞăтŮ=ȊϑϑOumlФpOumlaumlpara˛ļƝˆũʉϿŃoacuteɐť˶Œ6
ŜѲɒϚƮƁB˛thornѓΫ=ФжȕoacuteŚǽȎOuml˶Œ=ϩжȕϾƂiacuteTHORN5thornϽ϶iexcl=ƏήűiacuteŶ5ϪȎ6
˂ɴOumlїˉiquestІƝˆOumlʛɇϽȨǭ˽6ɴƮϾƉƁϞograveͰɒіΪϭˏ˗ѓOumlIcircTHORNȻѕ6Ђ˗ccedilOumlŏȕϾҋҀ5ƌ5ĿěUgraveƂiacute6ˢƩȡтŮ=ȅĦNjůicedilaringƿжϞтȾ6
ˍřɴκЪxФpȕͷ=϶iexclǬĎƆеǣȎiumlƮɴΘϸntildeɐOumlxĀκЪ6϶iexcliǬĎȕOumlɐ˸Ɲʍˑ5ϾƉ˔ȄϡƎľ˓ɛђiumlƮЀ˼ɰʸϞǗǕ6ǣȎȕŀϰΪʚOumlφčĘOumlґ6
11
In the evening join the visiting winemaker from South Africa for
a private tasting in our wine cellar followed by an outstanding
dinner featuring a myriad of organic and seasonal produce
sourced directly from the farm All dishes in the restaurant are
designed to be shared and enjoyed together
The warm summer months are filled with afternoon bbqs
evening musical performances in the openair theater and sun
dappled memories at the pool
Winter is crisp and perfectly peaceful as snow dusts the bamboo
forests Log fires crackle in the bar and winter cocktails warm
from within
Memories are created and moments are shared a naked Stables
Private Reserve
˛=ϞʜKċȅѳɫčOumlɳǙ˰=ФͰɒOumlǙѨȕʑɐǙ=ŻϾхƻȅѳɸOumlϾƉOumlΪΈ˸OumlĖ˭6ϞʜȅΘҗҖĺɴAEligȅOumlНH6
҈ϤOumlΆƕ=жȕɊͷŮ˞DZ=ȹǤOumlϝϪȎύordfϡƎ϶iexclȕϒŒLwOumlɐťſϥ6
жȕOumleumlƕʒǓΕũ=JμĢĩѯќŝ6ǙHȕ=ɦФƄѓˀ˞āordfʋɿ˩=ϞZeumlƕƋǙɭ˂ɴɻũηucirc6
ȅnaked StablesjуſϥΘɐť˶ŒH6
12
13
14
GREEN DESIGN amp CONSTRUCTION
LEED Green strategies
All about LEED
Developed by the US Green Building Council (USGBC) LEED
(Leadership in Environmental Energy Design) provides a concise
framework for measuring green building design construction
operations and maintenance LEED Platinum rating is the
USGBCrsquos highest rating with strict criteria encompassing energy
savings water efficiency CO2 emissions reduction improved
indoor environmental quality and stewardship of resources and
sensitivity to their impacts A LEED Platinum qualified building
should use at least 30 to 40 less water and electricity than a
normal building At naked some of the things that have been
done in aiming to achieve this award are
recycling
flushing and irrigation
water
waterless urinals
buildings
consumption
ɀ˔ˤƗІƭˤ
绿色建筑认证
关于LEED
ϻɐŘɀ˔ƭѡƁāʜ=LEEDɀ˔ƭѡˈпltȣɀ˔ƭѡˤƗ5ƿń5РѽϡƎŰŀƥƾOumlȀơ6LEEDɐŘɀ˔ƭѡƁ˄ƽɭ5ѱЕȚϸȿ5ƱUacuteĀϓŸʀČ5˫ɬźǔёȣ5ѱЕŎȓƎoslashʙϳΗOumlɚĭoacuteψķnѬOumlѻijưΙ6ϞmicroϴϾLEEDˈпOumlƭѡϰħaʔƭѡ˟˼ϸOumlaacute6Ф =ͰɒϚѼȥŬucircľѽȅлʷOtildeOgraveжĸưΙ
ƭѡƽˬȥ13OumlɭЕ˼ϸ
ƭѡƽˬȥOumlϸȣ
iquestͳccedilũɇȺƍȅOumlЅϸЂҔͲOumlνźȚϸ
ϾҔͲũđiuml^ſϸЂyenũŐĪ
LJA˗ňȱOuml˳THORNǖŸȥƂ
˼ϸUacuteȱȣOumlЌŊegraveѩяϡƎɶ˾umlɇɗyen
Οkiexcl
ϸЂЎ˅Oumlϒɭ˅ƞ˅ʠ
ϸЂƞ˅ũȐʼƭѡOumlƽɭЕкʢ`
pѩϾ˅ſѩяȅƱUacuteɭЕΞŦ
15
use Incentives given to reduce energy consumption
a factory 20 minutes away from site
window frames bricks and roof tiles
Council)
material
property
recharging stations
within a radius of 800km
CѩФϾp˛OumlɭȣƗϸȅƢethǸˆOumlɭЕ˼ϸʮ
ȁ6ŻɭЕΞŦOumlƦ˟ŀuumlOumlưȘ6
ϸ˼ϸќΧdzȝOumlŗȷƞ˅ŀɻ6ќΧdzȝȅѳǢȑͰɒ
ēєȺЗOumlϞƝľ
ϾOumlʥũacuteŲiumlijoacuteǨЖ
˼ϸɘŒŵOumlUacuteĝˢtȟ
˼ϸUacuteʀČOumlȦ
˼ϸſȚϸOumlǛɦёͳccedilơ5џѲ5џƈ5acuteȀ5ѦǼũ
ͳccedilʎ
Ś13OumlɦϻFSC˕ȩŎȓГƁltʹ
˼ϸǵУ˪OumlŸќѐTHORNO
pɬʺ˼ϸLEDtimesũΟίOumlϲŒtimes
oslashϾƭѡѻAringoacuteOumlljαѳʿŒũĘ
ѝTHORNъПηijyumlěljˏ=ijyumlěϻϒɭŀaacutesɭФ
ѤTHORNcurrenaacute
OumlƭѡȦiumlȅѳĈДŁȕɬOumlʵЉ
Ś13OumlƭѡđȦ^ſȚϸ
ϾoacuteƟAacuteOumlȃƇiuml^νźȚϸ
notĉũȃƇ^ϸѽĐȦ
oacuteƟAacuteɬϴϾϾƉųВ
іΪϭˏϙ˪iacuteIcircTHORNȻѕlt
WŰѳʿiacuteцʾ
16
17
THE DESIGN IDEA
Tree Top Villas
树顶别墅
To touch the sky at night and look down on the forest in the morning is what owners of the tree top villas will experience High
above the forest canopy 30 luxurious homes are perched in the tree tops Spacious wooden constructions with large sundecks spill
into the panoramic views of the mountains
macrɞҌҍOumlϝǹ=ϔѪȗOumlҐ=жǜϴϾccedilpOumlˆɒntildeΘOumlҕȞǒ˔6icircŤŴѢЭʗͽФ˕ȩŌт˛=pǡϞķ6аФǾOumlɦѐΟͳѓ=œOumlɢī˗ʺǒǍόYacute6
Each villa is built on stilts to minimize its physical footprint and maximize the views for its discerning owners The prefabricated villas
are made by innovative construction technology known as structural insulated panels (SIPs) With high insulation value and zero
construction waste these lofty eco dwellings are like no others offering you an energy efficient home that is beautiful and at one
with nature
ccedilpOumlƭѡaumlƵȵƿń=iquestyacuteƦ˟oslashБ˽˪źǔOumlϳΗ=sѻAringΏoacuteOumlЮϹɐOumlǒ˔6жΡЎѐOumlpϸѻΪǴƔOumlƿńWOѐШOuml6ccedilpOumlˤƗтѽ=ʹđȦͲˁssectѳʿ=ŀϞĸЁϾʑЁʩNjѳʿOuml˪ѢЭ6
The villas are intended for life Overlooking the mountains and forest below each home has a very large outside deck
complemented on the inside by an open plan kitchen with all the latest amenities dining room living area and opium den for
relaxation and entertainment Large sliding doors and full wall windows welcome natural light while sophisticated air conditioning
systems ensure your comfort Double layered glass keeps the view in perfect focus hushing all sounds to perfect stillness Wooden
floors soft lighting and high ceilings add a sense of warmth and space
ccedilpѥ˪Ƃyacuteƭ6Ġғ΅ɘOumlʾ˗ũ˕ȩ=ɏicircƭѡǩˤϾǾAringOumlϒ=ʆϡCcedilOumlмǭČ˾notĉ55˪ƂʵũČЄȎ6ǾAringOumlȄɑũмɘɅTHORNAringacuteǵɩѳʿˉŒ=˶ljOumlǹaelig΄ǵʽWɴOumloacute6tȟǵȯɴФѻƜƶoacuteΩ˚ɐǒOuml˶xƁOgraveĹѕ˩ϪOumlī˃=ntildedegЂϞʎǓтѓ6ʿOumlɦTHORNO5ˌũOumltimesŒũǹOumlųϣЫȥɻũǹƣĭ6
ˤƗȓɲ
18
Tree top villas
Roofs thatched
19
20
FLOOR PLANS
Treetop villa 2 bedroom villa ccedilpȢͱĉ
ʒɘ
Interior area 室内面积 13768sqm
Exterior area 室外面积 50sqm
Total usable area 实际使用面积 18768sqm
21
Level 1 一层
Interior area 室内面积 7088sqm
Exterior area 室外面积 102sqm
Level 2 二层
Interior area 室内面积 668sqm
Exterior area 室外面积 398sqm
22
Treetop villa 3 bedroom villa ccedilp˓ͱĉ
Interior area 室内面积 20214sqm
Exterior area 室外面积 664sqm
Total usable area 实际使用面积 26854sqm
23
Level 1 一层
Interior area 室内面积 10334sqm
Exterior area 室外面积 118sqm
Level 2 二层
Interior area 室内面积 988sqm
Exterior area 室外面积 546sqm
24
Treetop villa 4 bedroom villa ccedilpͱĉ
Interior area 室内面积 2667sqm
Exterior area 室外面积 863sqm
Total usable area 实际使用面积 353sqm
25
Level 1 一层
Interior area 室内面积 136sqm
Exterior area 室外面积 168sqm
Level 2 二层
Interior area 室内面积 1307sqm
Exterior area 室外面积 695sqm
26
FITTINGS amp FINISHES SCHEDULE
EXTERIOR AND INTERIOR FINISHES
External walls
Structure is built from steel and SIP (Structural Insulated Panels) External wall is cladded with painted fiber cement board
Internal walls
emulsion paint
Ceiling
Ceiling is finished with emulsion paint
Flooring
Bedroom is finished with heavy strand bamboo flooring
Balcony
Balcony floor is finished with Wood Plastic Composite decking (M wood) Railing and trellis made with Liu An wood Balustrade is fitted with metal and Liu An wood
Window
bedrooms are fitted with double glazed LowE glass and Roto hardware
Kitchen amp powder room
Floor is finished with natural tile Kitchen cabinets and sink are provided Kitchen counter top is fitted with natural stone
Bathroom
Wall and floor are finished with natural stone
Doors
Entrance door is made of solid core timber fitted with Saflok RFID locks Bedroom doors are fitted with hollow core timber fitted with Saflok RFID security locks
ƭѡȦƎˤ]ɛ
室内外材料
oacuteƟͳʥ
oacuteƟͳƿńˤƗĮƿńƎƿńWOSIPlt6ʥϸΉɮOũʘ6
ɬʥ
ǸćƎͱтɬʥǩϸĔƎˎƲʘ6
ų
ųɘˎƲʘ6
THORN
ǸćģūɦTHORNO6ͱіќTHORNO
ȹ
ȹϸɦOʓʟ6ʈȲҎɦѐШOuml6ȇĬϸDŽрƎȲҎɦĜ6
acuteŲ
Ǹć5ͱOumlacuteŲϸȽɦѐacuteȀʆ-3ѓǹtȟƎ-0-ͶDŽʆƪ6
notĉ
THORNϡƎɘϡʿTHORNѦʓʟ=notĉŀlaquoŖϡƎʇ6notĉɘʿ˵6
Ќ
Ќʥ˦ƎTHORNϡʿ˵ʓʟ6
ɑ
ˏǺAringɑϸ˹Ψɦɑʆ˛-)ljordfɑNJ΄6ͱɑϸǹΨɦɑʆ˛SaflokljordfɑNJ΄6
27
MECHANICAL AND ELECTRICAL INSTALLATIONS
Heating and Cooling
AIRWELL centralized water source heat pump is provided Fresh air intake with heat recovery system is installed
Electrical provisions
are provided
Electricity
Concealed conduits are provided Threephase electricity supply with miniature circuit breaker distribution board is provided
TV telephone and internet connection
Satellite TV with all major international channels
is provided in all the villas Telephone outlets and wireless internet connection is provided
Hot water supply
Huang Ming solar hot water heater and Rinnai gas water heaters are installed for the villa
Water supply and pipes
Concealed copper pipes are used for both hot water and PPR pipes are used for cold water
The resort will be patrolled 24 hours a day CCTV system is in operation throughout the resort 24 hours a day All the villa front doors and bedroom doors are fitted with Saflok RFID security lock system
APPLIANCES TO BE PROVIDED OR INSTALLED IN EACH DOMESTIC
UNIT
机电设施配套
ŀɻũѐȐ
ɽyumlƍѓ˾Е˅`΄6ΪĘ˅ſ΄6
Ɲaacute
ʆEΐNtildeŎOumlǭŋϡƎѿ6
aacuteȞŀϰ
ѩϾϮ˾ΐȺ=ʆϾίoumlȺʠ=ʆaacuteΓOuml˓ΑaacuteЕŀϰ6
aacuteƎςˤ]
έaacute=ʹΐaacuteŹũʹΐȺ6
˅ˤ]
žɛϒɭ˅ʠƎȩɬɌʡ˅ʠ
Ŏ
˅ŀϰŎǩϸϮc˾ĮŎ=ȐŀϰŎŎ6
WCˤ]
oacuteƟAacuteˤϾϾΟ˶ѽOumlgȺaacute΄ϡƎΟ˶OumlπɄ6ˏǺAringɑƎͱϸSaflokljordfɑNJ΄
标准住宅单位附送以下设备
Stove BAUMATICExaust fan BAUMATICOven BAUMATICMicrowave BAUMATICFridge BAUMATICBARMini fridge (2 3 bedroom) BAIXUEWine fridge (4 bedroom) BAUMATICBEDROOMMini fridge BAIXUEBath KOHLERTERRACEBarbeque grill
TelevisionDVDBATHROOMShower KOHLERBasin KOHLER
notĉ aacuteraquoȷ ʄɇUcircǷnotĉϼχƉ ʄɇUcircǷnotĉaacuteDZΓ ʄɇUcircǷuȷ ʄɇUcircǷɬяrΓ ʄɇUcircǷHΟrΓ=ĉlt JμǙŖĉlt ʄɇUcircǷͱΟrΓ JμЌį Ǵȍȹ˞DZΓҒĉaacute ɯDVD ɯЌȪЌʠ Ǵȍʇ Ǵȍ
28
NOTE
1 The Developer reserves the right to substitute other materials
or appliances of comparable quality and standard for the
intended items as listed in above fittings and finished schedule
2 The fittings and finished as listed above shall be subject to
the terms of formal Agreement for Sale and Purchase Those
provisions may have slight variation in the color measurement
3 The Developer reserves the right to make modifications and
changes to the building design fittings and finishes without
prior notice
4 Fittings and finishes of the Special Units may be different
from those of the Typical Units
备注
āЮ˙WȰϞʧʹȞ=Dв˹ƙʮȁεϘϡUgraveётƭѡȦϡƎˤ]Ccedil˛ȧĹΙ6
˛ȧĹΙȦϡƎˤ]ǩϡн˾ɈɉūКOumlǿщegraveѬ6ĹΙƭѡȦƎˤ]ǵɭƁФϋ˔=ȣoacutepoundAcirc5ȓ5ѺуƎƆľ˛ordfʬp6
āЮ˙WȰϞʧʹȞδeacuteϡƎĽĨϛOumlˤƗ5ƭѡȦϡƎˤ]ʹεȮαс6
˔EumlЏOumlēƭѡȦϡƎˤ]І˛oȧĹΙǵɭϾx6
29
PURCHASE OPTIONS
Buying a Tree-top Villa at naked Stables Private Reserve involves signing a Sale and Purchase Agreement with the development
company and a Lease and Management Agreement and Deed of Conditions with the Hotel Management Company The Management
Agreement requires the purchaser to lease the property back to the Hotel Management Company to manage on the ownerrsquos behalf
There are two different plans which are available for buyers
在 naked Stables 购买一套拥有不动产权的树顶别墅包括与发展公司签署一份买卖协议以及与酒店管理公司签署一份租赁管理协
议和条件契约管理协议要求购买者以业主的名义向管理公司出租其别墅以供其管理买家有两种方案可供选择
ŅɈκΙ
30
OPTION 1 - FLEXIBILITY
1Owner Usage Rights
Zero usage restrictions
Early reservations are required to secure Villarsquos especially during prime and peak seasons If a Villa Owner does not provide the
required advance notice for a reservation the resort may be required to offer the owner a different unit or in the worst case no
availability at all
1 业主使用权限
ȫ˼ϸΏѐ
ϘʴʣЎegraveˏѢp=ϺʙФƐƕ6ˍřpϛѝɍϾŀϘʴOumlϸЂЎegraveOumlЎс=oacuteƟAacuteƮʙŀȮϞdegѢdeg=ƆеѻЦĴOumlʮȁɍϾǹĉ6
2 Rental Revenue
2 租金收入
a Rental revenue
Whilst not in residence the owner will be eligible to earn a pro rata 36 of the room revenue generated by the Reserve during their
absence Ie Everyday the revenue generated by the entire resort is divided amongst the owners not in residence on that day When
an owner is in residence he forfeits his opportunity to earn revenue
ѸDŽˏ
ϛѝxǝѢʖƣ=ƮOtildeOgraveoacuteƟAacuteordfѸʙĉͳOtildeϧOuml6ɏoacuteƟAacuteordfѸɨΡxǝѢФfrac14OumlϛѝOumlĉͳOtildeOumlϧƮ^ʒǩēʆĺжΡϛѝ6IcircϛѝǝѢФʙpȕ˶=Ʈ˱ʸƅOtildeϧOumlƉƁ6
b Monitoring your returns
Owners will receive regular financial information in the form of an electronic or hardcopy statement with details including owner
records of stays amounts spent revenue generated etc Owners may request to receive these statements daily weekly or monthly
Should the owner wish to lsquocash outrsquo and withdraw cash generated from their villa ownership this will be available biannually at the
gtƢethɰOumlſY
ϛѝƮƁegraveʖOgraveaacuteѲPƆɘP~Yo=ɬˋʭregOumlȧordfϛѝOumlˏѢƘȼ=ΞĒƘȼ=ˏſYUgrave6ϛѝǵκЪɏˉ=ɏέʖ=ƆɏĸМOgravefrac14Yo6ˍϛѝoslashѳƓФoacuteƟAacuteѓOumlˏſYljα=ɨɋǵɍSɱ˹˲Ϟfrac346ƆɏɱOumlМƆɏɱOumlМ6
选项1-灵活性
31
c Cashing out your returns
Owners will be able to cash out their returns twice a year If the owner chooses not to cash out his returns the resort allows the
owners to use their returns at the resort This option allows the owners to deduct returns pretax
gtƮɴOumlſYŚDŽĈ˾ʷordf
ϛѝɭņɏɱȢfrac34ϡDŽĈ˾ʷordfɒOumlſYϧ6ˍřϛѝκЪxʷordfOumlϧ=ǵϡФoacuteƟAacuteѓ˼ϸ6жѕκΙПηϛѝǻshyɩʣOumlſY6
3 Discounted Resort Services
All services available at the resort are offered to owners and their guests at a 20 discount off list prices These services include
restaurants wellness centre and activities centre
3 有折扣优惠的度假村服务
oacuteƟAacuteȕϾŀĺϛѝϡƎɒǸˆOumlĞiumlDвnƠĺЃOumlгǻ6жΡĞVȂ5ƫǰѓΫũƂiacuteѓΫ6
4 Services Fee
When the owner is in residence the resort continues to offer services on their behalf These services include Butler Bell
Housekeeping and Room Service In addition to these the resort offers water electricity wireless Internet and telecom services
included in the Services Fee to the owner whilst in residence The services fee is 300rmb per room per night This fee is charged on
all rooms regardless of which are in use
4 服务费用
IcircϛѝФoacuteƟAacuteǝѢ˶=oacuteƟAacuteƮƚθϡɒOumlɜϦϛѝŀĞ6жΡĞVȂϵˆ5αȔ5ƝоũǸĉĞ6shyȥжΡт=oacuteƟAacuteФϛѝǝѢʖƣŻŀ5aacute5ʹΐűȠϡƎaacuteάĞ=жΡiumlVŠФĞĒϸѓ6ɏĸĉƣɏOumlĞĒϸЏˆəe6жĸĒϸΛϾĉƣʷOuml=xɃfrac14ĉƣĚФ˼ϸ6
5Maintenance
4 of hotel room revenue will be reserved for ongoing building maintenance This will be deducted from the ownerrsquos share of total
room revenue
5 维护
ǙacircǸĉˏOumlƮ^ȰѽŮθƭѡδтĒϸ6ħēDŽuumlƮiquestϾˆǵēOtildeOumlǙacircǸĉˏĕuumlѓǻshy6
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Rooms Available 可用房间 121 121 121 121 121 121Estimated occupancy 预计使用率 35 45 55 60 60 51Estimated average daily room rate 预计每日平均房价 2500 2675 2836 2977 3096 2817Growth in room rate 房价增长率 7 6 5 4 6Annual room sales 年房间销售额 38644375 53163619 68876422 78894810 82050603 64325966RENTAL RETURN ESTIMATES - RMB Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGEEarnings Per Room (36 of gross room revenue) 124173 170827 221315 253507 263647 2066942 Bedroom 收益 ndash 双人间 248346 341653 442631 507013 527294 4133873 Bedroom 收益 ndash 三人间 372519 512480 663946 760520 790941 6200814 Bedroom 收益 ndash 四人间 496692 683306 885261 1014027 1054588 826775
INDICATIVE YIELD Indicative selling price Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
2 Bedroom 收益 ndash 双人间 6000000 41 57 74 85 88 69
3 Bedroom 收益 ndash 三人间 9000000 41 57 74 85 88 69
4 Bedroom 收益 ndash 四人间 12000000 41 57 74 85 88 69
Hotel revenues and owner rental yield - Option 1 Flexibility
32
OPTION 2- STABILITY
1Usage Rights
1 使用权限
选项2-稳定性
Total Permitted Usage Prime Peak SeasonPermitted Usage
Peak SeasonPermitted Usage
Out-of-SeasonPermitted Usage Blackout
40 days per yearNo occupancypermitted
Up to 20 days per year but no more than 7consecutive daysfor any one stay
Up to 20 days per year but no more than 7consecutive days for any one stay
No occupancypermitted
允许使用总数主要的旺季允许使用
旺季允许使用
淡季允许使用
无折扣期
每年40天 不允许占用 每年20天但是每人
不能连续居住7天每年20天但是每人 不能连续居住7天
不允许占用
Prime Peak Season To be published by naked Retreats in according to government notification every year Prime Peak Season
Middle Autumn Festival (Sept) excluding Blackout dates
Ɛƕɏɱϻnaked RetreatsĻǟоġĵāordfс6ƐƕVȂѓŘsup1ƽϞМĀМlt5ȋiacuteƽͶМlt5Řʱƽ˴Мlt5ʭɛƽМlt5ѓʲƽǘМlt=xVȂʹгǻʖ6
ƕiquest˓МOgrave˴ϞМʖƣOuml10ĸїɡϡƎ10ĸľѽˉїʖ=xVȂƐƕũʹгǻʖ6
OutofSeason 20 days during December to February excluding Prime Peak Season and Blackout dates
Iacuteƕiquest˴ĀМOgraveĀМʖƣOuml=xVȂƐƕũʹгǻʖ6
Blackout Dates Peak demand dates such as holidays sporting events groups and citywide conventions Local cultural events
all as specified by the Hotel from time to time
ʹгǻʖεʴijėʖVȂƟʖ5Ћ˒5ũʺβOumlƁϨ6IcircTHORNɾyumlOumlŸƂiacuteiumlƮDвǙacircOumlɛljα6
2 Rental Revenue
2 租金收入
a Rental revenue
Regardless of your usage of your property your rental return will be fixed at 5 for the first 5 years of operation After this period
you will automatically migrate to the Flexibility plan
ѸDŽˏ
xɃɰOumlĉ˼ϸoacuteˍŪ=ͶɱOumlѸDŽϧiumlŊegraveOuml136ФжтŮ=ɴƮѳiacuteѧˏȬƂβĈF6
b Monitoring your returns
Owners will receive regular financial information in the form of an electronic or hardcopy statement with details including owner
records of stays amounts spent revenue generated etc Owners may request to receive these statements daily weekly or monthly
Should the owner wish to lsquocash outrsquo and withdraw cash generated from their villa ownership this will be available biannually at the
gtƢethɰOumlſY
ϛѝƮƁegraveʖOgraveaacuteѲPƆɘP~Yo=ɬˋʭregOumlȧordfϛѝOumlˏѢƘȼ=ΞĒƘȼ=ˏſYUgrave6ϛѝǵκЪɏˉ=ɏέʖ=ƆɏĸМOgravefrac14Yo6ˍϛѝoslashѳƓФoacuteƟAacuteѓOumlˏſYljα=ɨɋǵɍSɱ˹˲Ϟfrac346ƆɏɱOumlМƆɏɱOumlМ6
33
c Cashing out your returns
gtƮɴOumlſYϡDŽĈ˾ʷordf
Owners will be able to cash out their returns twice a year If the owner chooses not to cash out his returns the resort allows the
owners to use their returns at the resort This option allows the owners to deduct returns pretax
ϛѝɭņɏɱȢfrac34ϡDŽĈ˾ʷordfɒOumlſY6ˍřϛѝκЪxʷordfʙϧ=ǵϡФoacuteƟAacuteѓ˼ϸ6жѕκΙПηϛѝǻshyɩʣOumlſY6
3 Discounted Resort Services
All services available at the resort are offered to owners and their guests at a 20 discount off list prices These services include
restaurants wellness centre and activities centre
3有折扣优惠的度假村服务
oacuteƟAacuteȕϾŀĺϛѝϡƎɒǸˆOumlĞiumlDвnƠĺЃOumlгǻ6жΡĞVȂ5ƫǰѓΫũƂiacuteѓΫ6
4 Services Fee
When the owner is in residence the resort continues to offer services on their behalf These services include Butler Bell
Housekeeping and Room Service In addition to these the resort offers water electricity wireless Internet and telecoms services
rental option
4服务费用
IcircϛѝǝѢФoacuteƟAacuteȕ˶=oacuteƟAacuteƮƚθϡɒOumlɜϦϛѝŀĞ6жΡĞVȂϵˆ5αȔ5ƝоũǸĉĞ6shyȥжΡт=oacuteƟAacuteФϛѝǝѢʖƣŻŀ5aacute5ʹΐűȠϡƎaacuteάĞ=жΡiumlVŠФĞĒϸȕ6жϞȏOumlĞĒϸxVȂegraveβordfѸʆ6
5 Maintenance
Of the 5 guaranteed return generated form your property during the period you are not in residence the management company
will retain 4 of this return for maintaining your Villa The maintenance fund will be pooled and used for all Villarsquos in the resort
5维护
ɴxǝѢʖƣiquestɴOumlĉѓƮ˪Ouml13OumlſY=ŎȓŁƮWȰжbſYѓOumlϸѽɴpOumlŰ6ŰƈDŽƮ^ūsʜȅsϸЂϾoacuteƟAacutepOumlŰ6
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Hotel projections
Rooms Available 可用房间 not relevant 非主要Estimated occupancy 预计使用率 not relevant 非主要Estimated average daily room rate 预计每日平均房价 not relevant 非主要Growth in room rate 房价增长率 not relevant 非主要Annual room sales 年房间销售额 not relevant 非主要RENTAL RETURN ESTIMATES - RMB Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE2 Bedroom 收益 ndash 双人间 50 50 50 50 50 503 Bedroom 收益 ndash 三人间 50 50 50 50 50 504 Bedroom 收益 ndash 四人间 50 50 50 50 50 50
INDICATIVE YIELD Indicative selling price Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
2 Bedroom 收益 ndash 双人间 6000000 300000 300000 300000 300000 300000 300000
3 Bedroom 收益 ndash 三人间 9000000 450000 450000 450000 450000 450000 450000
4 Bedroom 收益 ndash 四人间 12000000 600000 600000 600000 600000 600000 600000
Hotel revenues and owner rental yield - Option 1 Flexibility
34
Option 1 - FLEXIBILITY Option 2 ndash STABILITY
investment returns for your Villa are influenced by the
success of the resort and the number of days you use
your Villa
Stable implies both your returns and your annual
usage rights to your property are fixed Regardless of
how well the resort operates your returns will remain
the same Equally you will only have a fixed number
of days allowed in residence
Usage Have unlimited usage rights to their Villa 40 days usage per year
Rental ReturnEarn 36 of the pooled returns from the entire resort
whilst not in residence
5 guaranteed return on their investment regardless
of resort performance
Resort Discount20 discount on all resort amenities and activities
(including SPA and Restaurants)
20 discount on all resort amenities and activities
(including SPA and Restaurants)
Services FeePay a Services Fee of 300rmb per room per night
whilst in residence
Maintenance4 of all room revenue is retained for maintaining
the owners Villa
4 of all room revenue is retained for maintaining
the owners Villa
选项1 ndash 灵活性 选项 2 ndash 稳定性
ȬƂβϸЂ˼ϸІſY6ɰOumlpѱſYʷǧЂoacuteƟAacuteOumlĿǑϱũɰoslashpOuml˼ϸoacute
ŊegraveβϤѯɰOumlſYũɏɱoslashЂɰOumlĉOuml˼ϸʹΏiumlŊegraveOuml6xɃoacuteƟAacuteOumlǑϱѫȁϾucircť=ɰOumlſYiumlŊegraveOuml6ϖTHORN=ɰъϾŊegraveOumlПηǝѢOuml6
使用 ʹΏѐOumlp˼ϸʹΏ ɏɱOuml˼ϸʹΏ
租金收入 ФxǝѢʖƣ=ƅOtildeмĸoacuteƟAacuteūsſYOuml xɃoacuteƟAacuteǑϱѫȁˍŪ=Wп13OumlſYϸЂѱ
度假村折扣 ϾoacuteƟAacuteˤ˲ũƂiacuteOumlгǻVȂSPAũlt ϾoacuteƟAacuteˤ˲ũƂiacuteOumlгǻVȂSPAũlt
服务费用 ǝѢʖƣ=ɏĉƣɏЏˆəeOumlĞĒϸ čѝϘ
维护 ϾĉƣˏOumlƮ^WȰϸЂϛѝpOumlŰ ϾĉƣˏOumlƮ^WȰϸЂϛѝpOumlŰ
OPTION COMPARISON
选项对比
35
36
INDUSTRY RETURNS AND BENCHMARKS
INDUSTRY REPORT
行业报告
Tourism and urban resorts is one of the fastest growing industries in China According to industry consultant HVS cities such
as Shanghai Beijing Shenzhen Guangzhou Hangzhou and Tianjin all have a population where a critical mass of highly affluent
individuals and successful companies exist generating demand for suburban resorts
ФѓŘ=ȾϽϛũoacuteƟAacuteσɓāЮOumlαϛтϞ6ĻǟʺʳǙacircĞϛltOumlϞΙYĵ˿=ФѓŘOumlѝϘˍ˛ŝ5[ǎ5˧5œј5ţјũdžǩēyѯAringȣOumlĥЍˆʾũĿOumlʝϛ=ϻfrac14ϚƊāȥoslashƴʵoacuteƟAacuteOumlƌAringεʴ6
Amongst other things the exponential growth in private vehicles has seen a huge increase in demand in the leisure market With
the completion of the shenjiahu highway in 2010 the travel time from downtown Shanghai to Deqing is now 2 hours Also with
stop at Deqing) scheduled to open in late 2011 travel time from downtown Shanghai to Moganshan will take between 15 to 2
hours When comparing travel times to get to other resort destinations in China ndash eg Hainan or Lijiang flight times might be within
2 or 3 hours total travel time including travel to airports and check in make the whole trip 6 to 7 hours plus additional travel cost
Within the 2 hour travel radius of Shanghai the quality of resort destinations is also (in our opinion) not at an international standard
with most hotels simply being lsquocity hotels in the countryrsquo rather than true resort properties operating at international standards
shyfrac14т=ѯĸˆγΊOumlāЮ=ĸˆƸϴϾȿϚσʂ˫6ѳɱ˥ƛůijϡŮ=iquest˛ŝOgraveOcircʭϚLjεϘĸΟ˶Ouml6ΪƭOumlijǵϡФ13ēєɬiquest˛ŝUumlAumlţј6ƏƮФɱYacuteǫľOumliquestţјOgraveɫǎOumlijѓϾϞаDzOcircʭlt=ъεϞĸSΟ˶OgraveȢĸΟ˶ǜǵϡiquest˛ŝѓΫOgraveAumlɢī˗6ˍřІѓŘOumloacuteƟˮTHORNŝɫ5ȒƯUgraveaƹ=shyȥϘųĒэĸΟ˶Oumlďα˶ƣ=ŻϘФVȂʣƉ=CʺƤũUgraveEgraveOslashƉ˛ų˛эĸΟ˶=ĽxϸɨΡuumlOumlαųΝȥ6Ѷō˛ŝїiΟ˶ɬOumlγΊoacuteƟʸdeg=э˟ͰɒˈltІŘƙŸnѬŻϾѯɛOumlǢ6AringēOumloacuteƟǙacircϚũѓOumlɨΡǙacircɍϾ_ёOumlʵp=ЗЗAumlxOgraveинŘƙϤϦ˛oacuteƟίĉΙɧOumlϘʴ6
ϛѝЎʖſYІaƹ
37
OUR NICHE
我们的利基
naked sees a need in the market for world class expertly designed and operated resorts which are within 1 to 2 hour travel time
of major cities in China As with other urban resorts we believe that the Leisure market and the MICE (Meetings Incentives
Conferences Events) market will be a huge driver for our business In addition we feel that we are already at the forefront of
the growing focus and concern on environmental design building and operations as well as the growing interest in nature and
environmental education At naked we also place a high emphasis on facilities and services for the entire extended family ndash from
children to parents to grandparents that other resorts do not place dedicated resources for
nakedЎƧOgraveȥФѓŘжϞεʴƏǢȑѝϘϞэȢĸΟ˶Ouml=˶ЁhζǁϞȱOumlѥϛˤƗũŎȓOumloacuteƟΙɧ6ͰɒΑάγΊũƁƁϨ5ưȘȾϽ5AringίʝϛƁϨ5ƂiacuteЮȉltOumloslashͰɒϛOumlіAringʤȞ6frac14=ͰɒФŋѣũiacuteźWίˤƗ5ƭШ5ŎȓũźWȓɲœ˛ϠǑѷФȥαϛȭя=ФnakedІαϛеxͰɒϚіoslashЂˣʵѓOumlŜѲ5Ɲ5ȌеOumlĞũˏ6
As such we feel very confident in the rates and occupancies that we will achieve Regarding room prices when benchmarking
against some of the other leading hotel brands in the resort market such as Aman Fayun Hangzhou Banyan Tree Hangzhou Fuchun
Resort Hangzhou Mandarin Oriental Hainan and Commune by the Great Wall average rates in March 2011 for single bedrooms in
this set are ~ RMB2800
ϩfrac14=ͰɒoslashЂˏѢĉƠϡƎˏѢȿcurrenɊάΫ6ФˏѢĉƠĈɘ=ІʙФoacuteƟAacute˛OumlсɜǙacircʑʁaƹ=ˍCҊĂО5ţјНҏѨ5ĥsup1˗ǝ5˓φŴecircĈǙacircũƵ΅OumlŁˣ=Фɱ˓МOumlEumlˆƣʒǩƠķ=6
Regarding occupancies we are confident to achieve occupancies of around 60 after about 4 years of operation but forecast
conservatively that our occupancies will start from around 35 in the 1st year of operation and grow steadily to 45 in year 2
55 in year 3 and 60 after the hotel is lsquomaturersquo from year 4 onwards
ФˏѢȿĈɘ=ͰɒŬϾάΫǑŚɱOumlǑϱ=ͰɒǵϡAumlOgraveOumlˏѢȿ6WŇƗ=ͰɒOumlˏѢȿƮƁϻszligϞɱOuml13=egraveЫOgravefrac34ɱOuml13ũszlig˓ɱOuml1313=szligɱϡŮƮƁЫOgrave6
Given the above estimates we believe that owners can expect attractive investment terms as illustrated in the table below
Ļǟϡ˛OumlŇƗ=ЎƗϛѝɭņOtildeOgraveOumlѱſYƮƁˍ΅o˿
CҊĂО
НҏѨ
ĥsup1˗ǝ
˓φŴecircĈǙacirc
Ƶ΅OumlŁˣ
RMB4270
RMB3500
RMB2000
RMB2150
RMB2388
Aman Fayun Hangzhou
Banyan Tree Hangzhou
Fuchun Resort Hangzhou
Mandarin Oriental Hainan
Commune by the Great Wall Beijing
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Rooms Available 可用房间 121 121 121 121 121 121Estimated occupancy 预计使用率 35 45 55 60 60 51Estimated average daily room rate 预计每日平均房价 2500 2675 2836 2977 3096 2817Growth in room rate 房价增长率 7 6 5 4 6Annual room sales 年房间销售额 38644375 53163619 68876422 78894810 82050603 64325966
38
39
ͰɒOumldivideTHE TEAM
40
Grant Horsfield ndash Chairman naked Group
Grant a native of South Africa is Founder and Chairman of the
naked Group
Before coming to China in 2005 Grant worked in England
and South Africa with more than 10 years business ownership
experience With background in IT he launched eBites
Limited in 2000 Operating nationally eBites was both a
publishing company and a callcentre facilitations company with
headquarters based in Cape Town In 2004 Grant received
an MBA from University of Cape Town Graduate School of
Business Upon graduation he decided to come to China as he
saw China is where business opportunities lie
After spending two years in Shanghai he found himself
overwhelmed by the metropolis and missed the natural beauty
of his home From this desire and need sprouted the concept
for naked Retreats which was launched in 2007 Grantrsquos vision is
to create sanctuaries that are in harmony with the environment
where people can appreciate the simple way of nature and
embrace the naked lifestyle Grantrsquos tireless efforts in promoting
ecotourism in the rural areas not only created jobs but also
pride for the local community He received an environmental
award from the Huzhou Government in 2008
高天成 - naked集团总裁
ij=ɫčIcircTHORNˆ=nakedƍOumlmiddot˽ˆũѵ|6
Ф13ɱȅOgraveѓŘтʣ=ij˪ЬФϯŘƎɫčľѽ=ϾŚɱOuml˙ϛǑϱƎРѽǑϏ6ФʙITǒOumlUѠ΅=ɱij˪ƭȜȥeBitesϾΏŁ=eBitesŁƮϱΝІaacuteŹĞѓΫLJɖƿū=ʙѵˤФǭʔugrave6ɱ=ijƅOtildeȥǭʔugraveAringλ˙λЙOumlMBAλ6dϛŮ=ǧegraveȅѓŘ=ϩǯOgraveȥжȕOuml˙Ɖ6
Ф˛ŝEgraveȥȢɱтŮ=āѳƓxȥ˪Ƃ=sʨAtilde˱ȥѳʿɐǒ6ФжѕИІεʴOumlʶ˼΅=ƭȜnaked Retreats
OumlΖĂФɱOtildeOgraveȥ˹˲6ijOumlΖĂƭШϞĸ˯THORNІѳʿũΣŃdeg=ˆɒǵϡΘѳʿ=ΘnakedOuml˪ƂĈ˾6ij˫ΔAacuteTHORNʵ˪ȾϽѽordfOumlxΦɹȞ=xLjmiddotШȥľѽıŻOtildeOgraveȥIcircTHORNˣʵOumlХϐ6ij˪ƅOtildeȥɱůјоġNāOumlźWAring˼ư6
41
Delphine Yip-Horsfield ndash Partner Ben Wood Studio Shanghai
received her Master of Architecture degree from Harvard
Boston prior to moving to Shanghai to oversee the award
winning Xintiandi project on behalf of Wood and Zapata In
the fall of 2005 Delphine became partner at Ben Wood Studio
Shanghai
Drawing from her own experience of diverse cultures Delphine
has led a multitude of high profile projects such as Hangzhou
Xihutiandi Zhujiajiao Oriental Garden Shanghai Waitanyuan
Beijing Palace 77 Shanghai Hongqiao Commercial Core Lijiang
Lashihai Resort Masterplan etc
In 2006 she was selected Wallpaper magazinersquos first annual 40
under 40 designer of the year
Delphine is the chief master planner and architect for naked
Home Village and naked Stables Private Reserve She also
oversees the visuals and styling of the naked Brand
叶凯欣 - 上海Ben Wood设计室合伙人
ϜǮΩɺ=Ben Wood ˤƗľѽOumlѵƢ=śęAringλƭѡλ6ȅ˛ŝтʣ=ФΒIJ5ɷКũuuacuteľѽ6ȅ˛ŝŮ=CcediloWoodũZapataĤЩΪTHORNΙɧOumlƢethľѽ613ɱʲƕ=ϜǮΩɺBen Wood ˤƗľѽūƃˆ6
ϾѯxŸϽșǑϏOumlϜǮΩɺ=EacuteˇȥηucircijocircΙɧOumlƢeth=VȂţјͻůTHORN5њƝƶecircĈųВ5˛ŝЕ5[ǎłatilde5˛ŝŭʦ˙ϛѓΫ5ȗƯȄŝoacuteƟAacuteѵŔŷˤƗUgrave6
ɱ=ˏκȥWallpaperСьǃɱoacuteϡ΅OumlˤƗ˰6
ϜǮΩnakedƝВAacuteũnaked RetreatsOumlѵˤƗеũƭѡ˰6˶ϚĤЩƢethnaked˙nOumlFũĘķˤƗ6
42
Kang Yang Lim ndash Group Chief Operating Officer naked Group
Group with over 13 years corporate finance and real estate
development experience Previously he was Director of the
real estate division of APP China taking responsibility for the
initial positioning and development of the USD15 billion lsquoWhite
Magnolia Plazarsquo mixed use development project (including
the development of Shanghairsquos first W Hotel) He also led the
concept and development of APPrsquos branded residence and resort
project in Sheshan Shanghai
Finance division of PricewaterhouseCoopers in Melbourne
Australia where he specialized in business value and strategy
worked in inhouse strategy roles for CocaCola GB in London
and to British venture capital firm of the year (2004) ISIS Equity
Partners before coming to China in 2005
Accountants Australia in 2002 and is also an affiliate of the
of Commerce and Diploma in Modern Languages from the
University of Melbourne Australia
林纲洋- naked 集团首席营运官
ƞˏnakedƍOumlȩ˪ϴϾŚɱOumlʝϛ~ƎTHORNǭāǑϏ6Фfrac14тʣ=ѽѓŘDŽŒOumlTHORNǭāOumlѵƢ=ĤЩƠч13ϢЏOumlucircϸ8JЈȈœ9ǭāΙɧOumlcopy˽κшũǭāVȂ˛ŝszligϞƝ ǙacircOumlǭālt6˶ϚщNtildeȥDŽŒƍФ˛ŝҁ˗ʑʁѢЭũoacuteƟAacuteΙɧOumlȓɲũǭā6
ФDŽŒƍˇфтʣ=ȩİϑGAringȚφɣyuml_ʔŴϷOacuteƁƗ˰OumlǑȓ=ѥѣЂ˙ϛƠчũЯɁѰξ6ȩ˪Ф13ɱȅOgraveѓŘтʣэȑǭʔŴϷOacuteŮOumlϞotilde˶ƣɬ=ѽǵǺǵȎɂugraveŁɬOumlЯɁēͺ˰=ϡƎISISOumlʼnʏūѽƃRФϯŘɂugraveOumlϯŘĘΌѱŁˇф6
ȩ˪ФɱƅOtildeȥGAringȚφηƁƗ˰ƁũGAringȚφпʻωǗOumlƁГѱķ6˶ϚƅOtildeȥGAringȚφɣyuml_AringλOuml˙ϛλλϡƎCcedilЇϊλп6
43
Gabriela Lo ndash Managing Director naked Retreats
With over 15 years experience in high end events and PR
management Gabriela has been instrumental in bringing naked
to where it is today As one of the original members of the
naked Team Gabriela has led the growth of naked Retreats
to become one of the most famous eco retreat destinations in
China attracting guests and publicity from around the world
Originally from Macao Gabriela has rich multi cultural and
multinational living and working experience having worked and
studied for many years in Greater China England and Italy
卢家宝 - naked 度假村常务董事
ϴϾŚ13ɱOumlijocircƂiacuteũŁŃŋ΄ŎȓǑϏ=nakedDžOumlǜІȶƝXēxǭ6ѽħdivideOumlmiddot˽ГтϞ=ȶƝXϠǑAEligȭnakedѓŘѻϾɜOuml˪ȾϽɧOumlTHORNтϞ=ͼϭȥȅѳǁĹTHORNOumlǸˆ6ȶƝXȅѳGɑ=ϴϾĖĥOumlucircЏŸũucircŘǝѢũľѽǑϏ=ЬФAringѓŴTHORNʵ=ϯŘũϤAringȚϾѯucircɱωǗǑș6
Judy Zhu ndash General Manager naked Group
Zhu is the General Manager for naked Group ensuring smooth
operations of the group with a particular focus on government
朱燕 - naked 集团总经理
њώ=iquestnaked Retreatsmiddot˽ǭ˽ǜũij˪ūѽ6њώѽƍѵǑȓ=ĤЩIcircTHORNũŋ΄ʽWƍРѽ6Фƞˏnakedтʣ=њώФ˛ŝũ[ǎiquestŚηucircІ˙ϛϾŋOumlфϛ6ФΪͻȈƅOtilde˙ϛλ6
44
Kurt Berman ndash General Manager naked Stables Private Reserve
With over 16 years experience in FampB and high end luxury
resort management Kurt brings a wealth of experience and
will lead the preopening and operations of our new resort ndash
naked Stables Private Reserve Prior to joining naked Kurt was
the preopening General Manager at Six Senses Laamu and
Resident Manager for Six Senses Soneva Gili by Six Senses Kurt
has also worked at other prestigious resorts including Fregate
his career in hospitality in FampB and was a trained Chef with
experience working in many prestigious institutions including
The Dorchester Hotel in London Kurt is from South Africa and
has a masters certificate in hospitality management from Cornell
University
Kurt Berman - naked私人度假村总经理
ϾѯŚɱϬƎijIumlŤŴoacuteƟAacuteOumlŎȓǑϏ=ƮϡĖĥOumlǑϏȭNtildeͰɒΪoacuteƟAacute77)$ 0OumlϱϛũРϱ6Фƞˏ)$ тʣ=10ЬEacuteˇŚ8szligȳĭǦ9+1ϱϛѵǑȓũ8szligȳĭǦ9-2 ((OumlѤacircǑȓ610ŻЬˇфЂamp0ˆŝETHũ1+4UgraveʙўɜoacuteƟˮTHORN610OumlϛʜzЂϬαϛ=ϚϡϞĸФŬucircўɜƉńVȂ-0-0 -$-ltľѽŚOumlρȡϾOumlnot˰610ȅѳɫč=sϴϾǰɪyumlAringλЃOumlǙacircŎȓλ6
Richard Johnston ndash General Manager naked Home Village
Hailing from the United Kingdom but with most of his working
life in resorts throughout Africa Richard brings with him over
20 years experience in General Management and Director level
roles in world class resorts including Azura Retreats Cape Grace
hotel and the Saxon Hotel Richard plays a key role in the set
up of systems training and operating standards His years
of experience and mentoring leadership style make Richard a
natural inspiration for our young hotel management team
Richard Johnston - naked 家园村总经理
RichardȅѳϯŘ=IgraveAringucircOumloacuteƟAacuteľѽiumlФмĸčљ=ϴϾŚɱOumlѴūŎȓũǁƐoacuteƟAacuteVȂAzura
Retreats Cape Grace hotel and the Saxon HotelltijʒŎȓǑϏ6RichardФƭȜ΄5ʅρũРαnѬĈɘʜѯŋƨѽϸ6ĖĥOumlǑϏũȭNtildeĘķ˼OtildeoslashͰɒɱʬOumlǙacircŎȓdivideϾѯѳʿOumlƊȘ6
45
Teun Hanegraaf ndash Sales Director naked Retreats
Teun obtained a Bachelors in Business Studies and Masters
in Strategic Management with a focus on Chinese Business
Culture Teun increased our corporate sales business by 350
in his first year with us bringing international companies
ranging from international conglomerates Unilever and Coca
Cola to more local institutions such as The Shanghai American
School and leading Chinese companies such as Bank of China
韩天宁销售总监
ȅѳŧȈɥEcirc=şɵϴϾ˙ϛλλλ5ЯɁŎȓѥѣЂѓŘ˙ϛŸlt6ȅƍOumlszligϞɱşɵƮŁOumlΝϛijȥ13=sŁAEligȅȥx˟ŘƙβOumlAringŁǸŲ=жʙѓϾŘƙAringʝϛȠūȚŴũǵǺǵȎ=ϚϾ˛ŝɐŘλΠUgraveIcircTHORNƉńũѓŘϫαUgraveѓŘȴʝϛ6
Oliver Yuen ndash nature Reserve amp Recreation Manager
naked Stables Private will be the first private reserve in China
with a wealth of new flora and fauna introduced to the project
from Sydney University Australia and as a fully qualified Ranger
working in many of the worldrsquos best wildlife parks Oliver takes a
special role in ensuring the environment of naked Retreats and
naked Stables Private Reserve will be full of life and a natural
self supporting eco system Oliverrsquos passion for both people and
nature make him the perfect person to teach our guests about
what we do and make their stay not only a relaxing one but
also a fun fulfilling educational one as well Oliver previously
worked in wildlife parks and resorts such as Azura Retreats in
Mozambique Mobala Private Game Reserve in South Africa and
Sydney Aquarium in Australia
袁鹏威 - 活动经理和度假村 生物学家
naked StablesƮѓŘszligϞĸϭljΪOumlцʾũiacuteʾOumlˆoacuteƟʵ6OliverѽϞɜGAringȚφͿɯAringλūķOuml˪λƝiacuteλƝ=ϡƎФǁĹTHORNOumlϙ˪iacuteВľѽOumlľѽе=Ф˼naked Retreats ũnaked StablesϾѯĖĥ˪ѱЕ5ʿѳĺOuml˪΄Oumlźǔľѽ˛QύѯіϘƶ˔6АʊoslashˆȏũѳʿOumlƊʮ˼ѻūOumlˆȅĵͰɒOumlǸˆͰɒѼOuml˷ɋ=sʨ˂ɒФжȕOuml˶ŒxLjLjČ=˶Ϛ˂ɒOumlǝѢǑșlOtildeϾǭΫcurren˹ũϾƷЋϤϦ6АʊтʣФɫčũGAringȚφͿɯѹŏiquestϙ˪iacuteВũWŰʵOumlľѽVȂMozambique OumlAzura Retreats Mobala Private Game Reservelt6
46
Philip C Davis Company Director naked Retreats
Phil joined the Board of Directors for naked Retreats hotel
management company in 2011 His previous board experience
includes Tian Rui Hotel Corporation holder of the master license
for Super 8 economy hotels in China and Hong Kong from 2006
to 2008 He also was a founding shareholder of Tian Rui and
served as its President and Managing Director from 2006 to
2008 He was a board member of Tian Xian Cheng a bai jiu
concern which is a joint venture between Pernod Ricard and a
2010
Phil was previously Chairman of the Budweiser (Wuhan)
International Brewing Company and Managing Director of the
AnheuserBusch business in China and Hong Kong from the
beginning of 1996 through 2002 From 2003 to 2005 he
headed the AnheuserBusch liaison office with Tsingtao Brewing
Company
Phil holds a PhD in history from Washington University and
started his career as a market researcher at a major advertising
agency in the US before moving to AnheuserBusch and
heading its consumer planning and new product development
functions in the 1980s
Philip CDavis naked 度假村公司董事长
PhilЂɱƞˏȥnakedoacuteƟʵǙacircŎȓŁOumligraveƁ6ϡĖĥOumlǑϏVȂФːǙacircƍˇф5ϡƎЂɱэɱФѓŘũѓŘΒIJEacuteˇSuper ǑƖǙacirc ʼnˆ6˶=ϚːǙacircƍOumlmiddot˽ʼnecirc=ФɱэɱʖƣEacuteˇƍOumlѵ|ũigrave6ɱэɱʖƣ=ϞƝІWȎȞƞũJǙ˪ȴʝϛƬɫūѱOumlʝϛ77ΐOumligraveƁГ6
iquestɱэɱ=Phil͵šBudweiserŘƙɳǙŁOumligraveƎѓŘũѓŘΒIJCŝyŁOumligrave6iquestɱэ13ɱ=CŝyũʫETHʌǙŁOumlȠɆdegOumlĤЩˆ6PhilϴϾŴ˭uacuteAringλOumlș˻дλvλ=ФǁɱCcedilȅOgraveCŝy5ĤЩΞĒŔŷũΪʑǭāĿɭтʣ=OumlϛʜzЂɐŘOumlϞƝœĵCcedilȓŁ=Eacuteˇaeligω6
47
OUR INTERNATIONAL TEAM
International team
Chief master planners amp architects
the urban landscape of modern China with Xintiandi in
Shanghai a commercial cultural and entertainment district
Since then the studio has worked on projects in very diverse
categories both small and large scale projects include mixed
use projects like the ldquoTiandirdquo in Hangzhou Chongqing Wuhan
and Foshan luxury villa and high rise residential complexes in
Shanghai and Vietnam as well as various boutique hotels and
Chalet Architects
A00 Architecture is most well known for their research
inenvironmental sustainability and its application to their
work in Architecture Interiors and Furniture Their portfolio
includes feature restaurants luxury spas retail stores design
conversion of dozens of historic Shanghai homes into highly
personalized residences
Interior Designers AIM (Architecture amp Design) brings expertise
in the combination of world architectural styles and design
influences to the interior designs at naked Stables Private
Reserve With the Shanghai office led by the two founding
on comfort warmth and a unique blend between African and
Asian design sensibilities
Landscape Architect
Design Land Collaborative (DLC) is a professional consulting firm
comprised of landscape architects and planners with an office in
Shanghai and the United States Projects have a strong emphasis
on cultural resources historic preservation and ecological
design involving both the public and private sectors
ͰɒOumlāЮdivide
ɴǵϡΑάOumlёȣ
ŘƙŸdivide
首席规划师和建筑师
benwood Studio Shanghai OumlсɜΙɧтϞѠĨШ˛ŝΪTHORNľ=˼ʙƍ˙ϛ5Ÿ5ЄȎϞOumlʵЉ6тŮ=ЁƻȥĹȏŔɟAringΟOumlΙɧ=VȂţјOumlͻůTHORN=іʱ5͵šƎę˗OumlŤŴpϡƎФ˛ŝũЛɫOumlijѢЭʵ=ȮŻϾФѓŘƎˉ_OumlĹȏǐʑǙacircƎoacuteƟ6
小圆房建筑
AOO Architecture ФźǔWŰƎǵ θāЮĈɘϾѯѭЛOumlƭ=s˘ƮʙƭϰϸЂɬƝѩ6ɒƻŚOumlΙɧVȂ˔5ŤŴȤѓΫ5ȫ˙acirc5ˤƗίǙacirc˛ŝυНǙacirc lt5ˆoacuteƟϡƎϞ΄ȧOuml˛ŝș˻ѢЭOumlCcedilŸƎˆŸĨШ6
ɬ ˤƗ˰AIMƭѡˤƗltѥѣЂǁƭѡĘķũˤƗOumlɐƿū=ϭNtildenaked StablesOumlɬˤƗ6ФȅѳŧȈũaȚ˶OumlūѽmiddotTˆȭNtildeOuml˛ŝTdegOumlUѠ΅=ˤƗѣі5ũφčˤƗȓɲOumlntildeˊū6
景观设计
Design Land Collaborative (DLC) ϞƝiquestǒōˤƗІŔŷOumlѥϛѰξŁ=Ф˛ŝІɐŘǩˤϾēрƉń6ʙΙɧ˘ЂŋѣŸș˻ĻЕ=ƿūźW˪ǴƔ=ѥѣЂŁŃƎϾTHORNOumlŔŷ6
48
Engineering amp Project Management team
Scott Wilson Group PLC is a globalintegrated design and
engineering consultancy for the built and natural environments
Scott Wilson is responsible for the project management the
electrical and mechanical engineering for the project
Environmental Consultants
Environmental Resources Management (ERM) a leading global
provider of environmental health and safety risk and social
consulting services ERM deliver innovative solutions for business
and government clients helping them understand and manage
their impacts on the world around them ERM have 137 offices
in 39 countries and employ approximately 3300 staff
Sustainability Consultants
Bisagni Environmental Enterprises (BEE) works with the
engineering and design teams to ensure the environmental
goals set out at the inception of the project are achieved
LEED Consultants
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
Local Design Institute
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
General Contractor
and have been responsible for some of Chinarsquos most iconic
properties such as the World Financial Centre in Shanghai
工程及项目管理团队
Scott Wilson Group PLCϞƝʺʳŔɟOumlźWˤƗƎľѰξŁ6Scott WilsonĤЩΙɧOumlaacuteʠƎƉΤľ6
环境咨询
Environmental Resources Management (ERM)ϞƝʺʳαϛȭѰξŁ=ŀźǔWŰ5ƫǰCʺƎŁŃˣƁĘΌUgraveѰξĞ6ERM˙ϛƎоġɑǸŲŀĨĶβOumlǀǧĈF=UѠɒȥǀsŎȓʙǑϱoslashˣƁźǔAEligȅOumlϳΗ6ERMФʺʳϾ137ĸēрƉń=myĸŘƝ=ϴϾAringК3300ɜГľ6
可持续发展咨询
Bisagni Environmental Enterprises (BEE)ІľˤƗdivideΑűūѽ=ϡʽWФΙɧǭ˽ƼotildeˤȜOumlźǔWŰǵ θāЮɧnOumlȚ˹6
绿色建筑认证咨询
Shanghai Pacific Energy Center (SPEC)ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlŁтϞ6
本地设计公司
Shanghai Baoye Construction Corp Ltd ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlαϛȭŁтϞ6
总承包商
ϞƝŘƝƐľVŁ=ϠƻȥηucircѓŘnьβΙɧ=țˍ˛ŝźʳDŽˊѓΫ6
49
naked COVERAGE
wwwcnngocom
ldquo25 killer things to do this summerrdquo
26 April 2010
Time Magazine
ldquoRun to the Moganshan Hillrdquo
新浪博客
ldquo避世的可能rdquo
31 December 2009
wwwenglisheastdaycom
ldquoThe first batch of ldquoChina Treasured Towns ldquo released
December 2009
Shanghai Urbanatomy
ldquoGet naked this time with horsesrdquo
Shanghai Daily
ldquoGreen MaGIC Casts design spellrdquo
14 October 2009
新浪商品
ldquo中国最佳设计酒店大赏rdquo
September 2009
wwwchannelnewsasiacom
ldquoChinarsquos green resort allows travellers to vacation on good consciencerdquo
2 September 2009
wwwbijianlinblshecom
ldquo莫干隐居rdquo
25 Aug 2009
wwwassociatecontentcom
ldquoThe Exquisite Moganshan Mountains of Chinardquo
Ɏ
Wikitravel
ldquoMoganshanrdquo
德清新闻网
ldquo承包国营林场建造生态ldquo逸站rdquo
wwwsinoeventcom
ldquo亚洲旅游地产及景点峰会成功举行rdquo
wwwchinatravelbrandingcom
ldquoPursuing Green for Greenrdquo
wwwbrandrepublicasia
ldquoMaking moves towards ecofriendly eventsrdquo
7 May 2009
wwwhandsonshanghaiorg
ldquoHands On Asia Conference Summeryrdquo
May 2009
wwwmyvacationcn
ldquo莫干山居rdquo
3 April 2009
wwwshanghaidailycom
ldquoThe naked truth Time to clean up Moganshan litterrdquo
4 March 2009
wwwgreennovateorg
ldquoMoganshan Project Kick Offrdquo
13 February 2009
Travesias
ldquonaked retreatsrdquo
Feb 2009
合肥在线
ldquo大山里的裸家族rdquo
20 October 2008
wwwentrepreneurcom
ldquoThe arrival of the Olympics showcases Chinarsquos burgeoning entrepreneurial spirit ldquo
7 August 2008
50
Shanghaiist
ldquoWeekend escape to Moganshan 莫干山rdquo
9 April 2008
私家地理
ldquo艳阳下的荫凉rdquo
30 May 2008
City Weekend
ldquoGet naked in Moganshanrdquo
25 January 2008
wwwbundpiccom
ldquo在这绿中撒点野rdquo
wwwhuzhougovcn
ldquo相中德清筏头的青山绿水南非客商莫干山下建生态逸站rdquo
wwwurbanatomycom
ldquo24 Hours in Moganshanrdquo
wwwhkheadlinecom
ldquo杭州莫干山竹林深处人家rdquo
15 May 2009
wwwnewsweekcom
ldquoBack from abroadrdquo
May 2009
Chinatravelnet
ldquoMoganshan A Heavenly Hideaway of Bamboo Forests amp Tea Plantationsrdquo
April 2009
wwwmzztmcagovcn
ldquo2009年踏青乐游路线推荐大公布rdquo
16 March 2009
第三媒体
ldquo规划一条畅快随性的踏青之旅rdquo
28 October 2009
wwwdqnewszjolcomcn
ldquo三九坞 ldquo裸家族rdquo钟爱的世外桃源rdquo
28 October 2008
ldquo自驾行天下rdquo之中国莫干山rdquo
Sep 2008
ldquoShiffting Gearsrdquo
Sep 2008
April 2008
Chewed up amp Spit Out
ldquoGet nakedrdquo
19 February 2008
ldquoBest Weekend Getaway Hotels Shanghairdquo
富世
Ecoefficient hotel低碳下榻
April 2011
Spa China Guy 男士派
Experiencing The Unique
2010
Cosmo 时尚
跨洋建屋隐居不隐世
April 2010
Global Times
The Mountain of legends
Global City Geography 城市地理
莫干山 naked Retreats 都市人一ldquo裸rdquo到底的山居生活
Dec 2009
China Daily
Rural Retreat
20 March 2011
China Daily
4th March 2011
Modern Weekly周末画报
圣诞低碳游
Dec 2010
Elite Traveler 携程自由行
旅尚
Esquire
Hidden Best Restaurants
Feb 2011
51
52
53
10
THE RESORT
The experience
We believe that true luxury in the modern world is not
necessarily about designer labels and huge international brand
names but about privacy space spending quality time with
loved ones and rejuvenating your senses with nature All of
these elements have been brought together seamlessly at naked
Stables Private Reserve
After a refreshing welcome in our vibrant clubhouse your butler
will whisk you to your villa by electric golf buggy Enjoy sunset
cocktails on the deck and luxuriate in the sweeping views of the
bamboo forest whilst your butler unpacks your bags and dinner
playing the whole family congregates at the dining table and
dinner is served After dinner soak away the stress of city life in
your private jacuzzi on the deck as the stars wink overhead
Saturday morning starts with a hearty home cooked breakfast
and the thrill of a day filled with experiences in the mountains
Explore the local hills and forests on mountain bike Rejuvenate
and refresh in the sanctuary of the naked Leaf Wellness Centre
After a swim in the pool lounge in your villa hammock with
family and friends sharing precious moments
Kids will love the daycare centre with outdoor play area kids
pool art jamming music and laughter
Get your Sunday off to a great start with a family horseback
reintroduced to the hills Stretching and yoga are on offer in our
hilltop pavilions as well as tai chi kung fu and meditation After
fine tuning your archery skills finish off the day with a spot of
fishing in the nearby lake
If you choose to venture out of your villa for lunch enjoy
creative and delicious comfort food at either the pool cafeacute
or clubhouse Gourmet pizzas organic salads and artisanal
sandwiches will tempt you at the poolside Innovative Afro
Asian bistrostyle dishes are on offer in the clubhouse
oacuteƟAacute
经验
ͰɒΑάCcedilǁOumlинˡcentsxϞegraveϡijƐʑʁnьƆўɜOumlŘƙʑʁ=ʼϰħϴϾˆOumlǹƣ=ІΫBOumlˆŃoacuteɐťOuml˶Œ=sʨФѳʿźǔȕŽāʫsup1ƂȞ6ϾOumlжΡЏiumlƮФnaked Stables6
OgraveAumlƁŮɴƁOtildeOgraveͰɒĞdivideOuml˅ʮƻEgrave=ɴOuml˦ŎƝƁǭѯaacuteiacuteТɴOgraveɴOumlˆp6ˉɅ˶ēФϒΘϞZƋǙ=njФɊόOumlќŝтѓ6Іfrac14˶=ɴOuml˦ŎƝƁUɴΥ΅αȔѬ]=ĺɴAEligȅϞѕФƝOumlĭ6RѯɴBOumlϪȎ=ʺƝˆѾФѮiΘϸ6ćŮ=RѯɊĄέ=ФϒOumlˆDɠЌįȕżǀɴ˪ƂOumlτȞ6
їȳOumlЧ˽ЂϞuacuteĖ˭OumlƝЧ=ϞOumlǏΌfrac12ƊƂiacuteƮ˗ѓтȾ6ʛѯ˗THORNāǥIcircTHORN˗plusmnũ˕ȩOumlɕɖ6Фϕ˪Ɓŏѓaeligȓ˂ɴlOtildeĽƞcurrenɊƂȞ=ФϽ϶iexclРiacuteϞăтŮ=ȊϑϑOumlФpOumlaumlpara˛ļƝˆũʉϿŃoacuteɐť˶Œ6
ŜѲɒϚƮƁB˛thornѓΫ=ФжȕoacuteŚǽȎOuml˶Œ=ϩжȕϾƂiacuteTHORN5thornϽ϶iexcl=ƏήűiacuteŶ5ϪȎ6
˂ɴOumlїˉiquestІƝˆOumlʛɇϽȨǭ˽6ɴƮϾƉƁϞograveͰɒіΪϭˏ˗ѓOumlIcircTHORNȻѕ6Ђ˗ccedilOumlŏȕϾҋҀ5ƌ5ĿěUgraveƂiacute6ˢƩȡтŮ=ȅĦNjůicedilaringƿжϞтȾ6
ˍřɴκЪxФpȕͷ=϶iexclǬĎƆеǣȎiumlƮɴΘϸntildeɐOumlxĀκЪ6϶iexcliǬĎȕOumlɐ˸Ɲʍˑ5ϾƉ˔ȄϡƎľ˓ɛђiumlƮЀ˼ɰʸϞǗǕ6ǣȎȕŀϰΪʚOumlφčĘOumlґ6
11
In the evening join the visiting winemaker from South Africa for
a private tasting in our wine cellar followed by an outstanding
dinner featuring a myriad of organic and seasonal produce
sourced directly from the farm All dishes in the restaurant are
designed to be shared and enjoyed together
The warm summer months are filled with afternoon bbqs
evening musical performances in the openair theater and sun
dappled memories at the pool
Winter is crisp and perfectly peaceful as snow dusts the bamboo
forests Log fires crackle in the bar and winter cocktails warm
from within
Memories are created and moments are shared a naked Stables
Private Reserve
˛=ϞʜKċȅѳɫčOumlɳǙ˰=ФͰɒOumlǙѨȕʑɐǙ=ŻϾхƻȅѳɸOumlϾƉOumlΪΈ˸OumlĖ˭6ϞʜȅΘҗҖĺɴAEligȅOumlНH6
҈ϤOumlΆƕ=жȕɊͷŮ˞DZ=ȹǤOumlϝϪȎύordfϡƎ϶iexclȕϒŒLwOumlɐťſϥ6
жȕOumleumlƕʒǓΕũ=JμĢĩѯќŝ6ǙHȕ=ɦФƄѓˀ˞āordfʋɿ˩=ϞZeumlƕƋǙɭ˂ɴɻũηucirc6
ȅnaked StablesjуſϥΘɐť˶ŒH6
12
13
14
GREEN DESIGN amp CONSTRUCTION
LEED Green strategies
All about LEED
Developed by the US Green Building Council (USGBC) LEED
(Leadership in Environmental Energy Design) provides a concise
framework for measuring green building design construction
operations and maintenance LEED Platinum rating is the
USGBCrsquos highest rating with strict criteria encompassing energy
savings water efficiency CO2 emissions reduction improved
indoor environmental quality and stewardship of resources and
sensitivity to their impacts A LEED Platinum qualified building
should use at least 30 to 40 less water and electricity than a
normal building At naked some of the things that have been
done in aiming to achieve this award are
recycling
flushing and irrigation
water
waterless urinals
buildings
consumption
ɀ˔ˤƗІƭˤ
绿色建筑认证
关于LEED
ϻɐŘɀ˔ƭѡƁāʜ=LEEDɀ˔ƭѡˈпltȣɀ˔ƭѡˤƗ5ƿń5РѽϡƎŰŀƥƾOumlȀơ6LEEDɐŘɀ˔ƭѡƁ˄ƽɭ5ѱЕȚϸȿ5ƱUacuteĀϓŸʀČ5˫ɬźǔёȣ5ѱЕŎȓƎoslashʙϳΗOumlɚĭoacuteψķnѬOumlѻijưΙ6ϞmicroϴϾLEEDˈпOumlƭѡϰħaʔƭѡ˟˼ϸOumlaacute6Ф =ͰɒϚѼȥŬucircľѽȅлʷOtildeOgraveжĸưΙ
ƭѡƽˬȥ13OumlɭЕ˼ϸ
ƭѡƽˬȥOumlϸȣ
iquestͳccedilũɇȺƍȅOumlЅϸЂҔͲOumlνźȚϸ
ϾҔͲũđiuml^ſϸЂyenũŐĪ
LJA˗ňȱOuml˳THORNǖŸȥƂ
˼ϸUacuteȱȣOumlЌŊegraveѩяϡƎɶ˾umlɇɗyen
Οkiexcl
ϸЂЎ˅Oumlϒɭ˅ƞ˅ʠ
ϸЂƞ˅ũȐʼƭѡOumlƽɭЕкʢ`
pѩϾ˅ſѩяȅƱUacuteɭЕΞŦ
15
use Incentives given to reduce energy consumption
a factory 20 minutes away from site
window frames bricks and roof tiles
Council)
material
property
recharging stations
within a radius of 800km
CѩФϾp˛OumlɭȣƗϸȅƢethǸˆOumlɭЕ˼ϸʮ
ȁ6ŻɭЕΞŦOumlƦ˟ŀuumlOumlưȘ6
ϸ˼ϸќΧdzȝOumlŗȷƞ˅ŀɻ6ќΧdzȝȅѳǢȑͰɒ
ēєȺЗOumlϞƝľ
ϾOumlʥũacuteŲiumlijoacuteǨЖ
˼ϸɘŒŵOumlUacuteĝˢtȟ
˼ϸUacuteʀČOumlȦ
˼ϸſȚϸOumlǛɦёͳccedilơ5џѲ5џƈ5acuteȀ5ѦǼũ
ͳccedilʎ
Ś13OumlɦϻFSC˕ȩŎȓГƁltʹ
˼ϸǵУ˪OumlŸќѐTHORNO
pɬʺ˼ϸLEDtimesũΟίOumlϲŒtimes
oslashϾƭѡѻAringoacuteOumlljαѳʿŒũĘ
ѝTHORNъПηijyumlěljˏ=ijyumlěϻϒɭŀaacutesɭФ
ѤTHORNcurrenaacute
OumlƭѡȦiumlȅѳĈДŁȕɬOumlʵЉ
Ś13OumlƭѡđȦ^ſȚϸ
ϾoacuteƟAacuteOumlȃƇiuml^νźȚϸ
notĉũȃƇ^ϸѽĐȦ
oacuteƟAacuteɬϴϾϾƉųВ
іΪϭˏϙ˪iacuteIcircTHORNȻѕlt
WŰѳʿiacuteцʾ
16
17
THE DESIGN IDEA
Tree Top Villas
树顶别墅
To touch the sky at night and look down on the forest in the morning is what owners of the tree top villas will experience High
above the forest canopy 30 luxurious homes are perched in the tree tops Spacious wooden constructions with large sundecks spill
into the panoramic views of the mountains
macrɞҌҍOumlϝǹ=ϔѪȗOumlҐ=жǜϴϾccedilpOumlˆɒntildeΘOumlҕȞǒ˔6icircŤŴѢЭʗͽФ˕ȩŌт˛=pǡϞķ6аФǾOumlɦѐΟͳѓ=œOumlɢī˗ʺǒǍόYacute6
Each villa is built on stilts to minimize its physical footprint and maximize the views for its discerning owners The prefabricated villas
are made by innovative construction technology known as structural insulated panels (SIPs) With high insulation value and zero
construction waste these lofty eco dwellings are like no others offering you an energy efficient home that is beautiful and at one
with nature
ccedilpOumlƭѡaumlƵȵƿń=iquestyacuteƦ˟oslashБ˽˪źǔOumlϳΗ=sѻAringΏoacuteOumlЮϹɐOumlǒ˔6жΡЎѐOumlpϸѻΪǴƔOumlƿńWOѐШOuml6ccedilpOumlˤƗтѽ=ʹđȦͲˁssectѳʿ=ŀϞĸЁϾʑЁʩNjѳʿOuml˪ѢЭ6
The villas are intended for life Overlooking the mountains and forest below each home has a very large outside deck
complemented on the inside by an open plan kitchen with all the latest amenities dining room living area and opium den for
relaxation and entertainment Large sliding doors and full wall windows welcome natural light while sophisticated air conditioning
systems ensure your comfort Double layered glass keeps the view in perfect focus hushing all sounds to perfect stillness Wooden
floors soft lighting and high ceilings add a sense of warmth and space
ccedilpѥ˪Ƃyacuteƭ6Ġғ΅ɘOumlʾ˗ũ˕ȩ=ɏicircƭѡǩˤϾǾAringOumlϒ=ʆϡCcedilOumlмǭČ˾notĉ55˪ƂʵũČЄȎ6ǾAringOumlȄɑũмɘɅTHORNAringacuteǵɩѳʿˉŒ=˶ljOumlǹaelig΄ǵʽWɴOumloacute6tȟǵȯɴФѻƜƶoacuteΩ˚ɐǒOuml˶xƁOgraveĹѕ˩ϪOumlī˃=ntildedegЂϞʎǓтѓ6ʿOumlɦTHORNO5ˌũOumltimesŒũǹOumlųϣЫȥɻũǹƣĭ6
ˤƗȓɲ
18
Tree top villas
Roofs thatched
19
20
FLOOR PLANS
Treetop villa 2 bedroom villa ccedilpȢͱĉ
ʒɘ
Interior area 室内面积 13768sqm
Exterior area 室外面积 50sqm
Total usable area 实际使用面积 18768sqm
21
Level 1 一层
Interior area 室内面积 7088sqm
Exterior area 室外面积 102sqm
Level 2 二层
Interior area 室内面积 668sqm
Exterior area 室外面积 398sqm
22
Treetop villa 3 bedroom villa ccedilp˓ͱĉ
Interior area 室内面积 20214sqm
Exterior area 室外面积 664sqm
Total usable area 实际使用面积 26854sqm
23
Level 1 一层
Interior area 室内面积 10334sqm
Exterior area 室外面积 118sqm
Level 2 二层
Interior area 室内面积 988sqm
Exterior area 室外面积 546sqm
24
Treetop villa 4 bedroom villa ccedilpͱĉ
Interior area 室内面积 2667sqm
Exterior area 室外面积 863sqm
Total usable area 实际使用面积 353sqm
25
Level 1 一层
Interior area 室内面积 136sqm
Exterior area 室外面积 168sqm
Level 2 二层
Interior area 室内面积 1307sqm
Exterior area 室外面积 695sqm
26
FITTINGS amp FINISHES SCHEDULE
EXTERIOR AND INTERIOR FINISHES
External walls
Structure is built from steel and SIP (Structural Insulated Panels) External wall is cladded with painted fiber cement board
Internal walls
emulsion paint
Ceiling
Ceiling is finished with emulsion paint
Flooring
Bedroom is finished with heavy strand bamboo flooring
Balcony
Balcony floor is finished with Wood Plastic Composite decking (M wood) Railing and trellis made with Liu An wood Balustrade is fitted with metal and Liu An wood
Window
bedrooms are fitted with double glazed LowE glass and Roto hardware
Kitchen amp powder room
Floor is finished with natural tile Kitchen cabinets and sink are provided Kitchen counter top is fitted with natural stone
Bathroom
Wall and floor are finished with natural stone
Doors
Entrance door is made of solid core timber fitted with Saflok RFID locks Bedroom doors are fitted with hollow core timber fitted with Saflok RFID security locks
ƭѡȦƎˤ]ɛ
室内外材料
oacuteƟͳʥ
oacuteƟͳƿńˤƗĮƿńƎƿńWOSIPlt6ʥϸΉɮOũʘ6
ɬʥ
ǸćƎͱтɬʥǩϸĔƎˎƲʘ6
ų
ųɘˎƲʘ6
THORN
ǸćģūɦTHORNO6ͱіќTHORNO
ȹ
ȹϸɦOʓʟ6ʈȲҎɦѐШOuml6ȇĬϸDŽрƎȲҎɦĜ6
acuteŲ
Ǹć5ͱOumlacuteŲϸȽɦѐacuteȀʆ-3ѓǹtȟƎ-0-ͶDŽʆƪ6
notĉ
THORNϡƎɘϡʿTHORNѦʓʟ=notĉŀlaquoŖϡƎʇ6notĉɘʿ˵6
Ќ
Ќʥ˦ƎTHORNϡʿ˵ʓʟ6
ɑ
ˏǺAringɑϸ˹Ψɦɑʆ˛-)ljordfɑNJ΄6ͱɑϸǹΨɦɑʆ˛SaflokljordfɑNJ΄6
27
MECHANICAL AND ELECTRICAL INSTALLATIONS
Heating and Cooling
AIRWELL centralized water source heat pump is provided Fresh air intake with heat recovery system is installed
Electrical provisions
are provided
Electricity
Concealed conduits are provided Threephase electricity supply with miniature circuit breaker distribution board is provided
TV telephone and internet connection
Satellite TV with all major international channels
is provided in all the villas Telephone outlets and wireless internet connection is provided
Hot water supply
Huang Ming solar hot water heater and Rinnai gas water heaters are installed for the villa
Water supply and pipes
Concealed copper pipes are used for both hot water and PPR pipes are used for cold water
The resort will be patrolled 24 hours a day CCTV system is in operation throughout the resort 24 hours a day All the villa front doors and bedroom doors are fitted with Saflok RFID security lock system
APPLIANCES TO BE PROVIDED OR INSTALLED IN EACH DOMESTIC
UNIT
机电设施配套
ŀɻũѐȐ
ɽyumlƍѓ˾Е˅`΄6ΪĘ˅ſ΄6
Ɲaacute
ʆEΐNtildeŎOumlǭŋϡƎѿ6
aacuteȞŀϰ
ѩϾϮ˾ΐȺ=ʆϾίoumlȺʠ=ʆaacuteΓOuml˓ΑaacuteЕŀϰ6
aacuteƎςˤ]
έaacute=ʹΐaacuteŹũʹΐȺ6
˅ˤ]
žɛϒɭ˅ʠƎȩɬɌʡ˅ʠ
Ŏ
˅ŀϰŎǩϸϮc˾ĮŎ=ȐŀϰŎŎ6
WCˤ]
oacuteƟAacuteˤϾϾΟ˶ѽOumlgȺaacute΄ϡƎΟ˶OumlπɄ6ˏǺAringɑƎͱϸSaflokljordfɑNJ΄
标准住宅单位附送以下设备
Stove BAUMATICExaust fan BAUMATICOven BAUMATICMicrowave BAUMATICFridge BAUMATICBARMini fridge (2 3 bedroom) BAIXUEWine fridge (4 bedroom) BAUMATICBEDROOMMini fridge BAIXUEBath KOHLERTERRACEBarbeque grill
TelevisionDVDBATHROOMShower KOHLERBasin KOHLER
notĉ aacuteraquoȷ ʄɇUcircǷnotĉϼχƉ ʄɇUcircǷnotĉaacuteDZΓ ʄɇUcircǷuȷ ʄɇUcircǷɬяrΓ ʄɇUcircǷHΟrΓ=ĉlt JμǙŖĉlt ʄɇUcircǷͱΟrΓ JμЌį Ǵȍȹ˞DZΓҒĉaacute ɯDVD ɯЌȪЌʠ Ǵȍʇ Ǵȍ
28
NOTE
1 The Developer reserves the right to substitute other materials
or appliances of comparable quality and standard for the
intended items as listed in above fittings and finished schedule
2 The fittings and finished as listed above shall be subject to
the terms of formal Agreement for Sale and Purchase Those
provisions may have slight variation in the color measurement
3 The Developer reserves the right to make modifications and
changes to the building design fittings and finishes without
prior notice
4 Fittings and finishes of the Special Units may be different
from those of the Typical Units
备注
āЮ˙WȰϞʧʹȞ=Dв˹ƙʮȁεϘϡUgraveётƭѡȦϡƎˤ]Ccedil˛ȧĹΙ6
˛ȧĹΙȦϡƎˤ]ǩϡн˾ɈɉūКOumlǿщegraveѬ6ĹΙƭѡȦƎˤ]ǵɭƁФϋ˔=ȣoacutepoundAcirc5ȓ5ѺуƎƆľ˛ordfʬp6
āЮ˙WȰϞʧʹȞδeacuteϡƎĽĨϛOumlˤƗ5ƭѡȦϡƎˤ]ʹεȮαс6
˔EumlЏOumlēƭѡȦϡƎˤ]І˛oȧĹΙǵɭϾx6
29
PURCHASE OPTIONS
Buying a Tree-top Villa at naked Stables Private Reserve involves signing a Sale and Purchase Agreement with the development
company and a Lease and Management Agreement and Deed of Conditions with the Hotel Management Company The Management
Agreement requires the purchaser to lease the property back to the Hotel Management Company to manage on the ownerrsquos behalf
There are two different plans which are available for buyers
在 naked Stables 购买一套拥有不动产权的树顶别墅包括与发展公司签署一份买卖协议以及与酒店管理公司签署一份租赁管理协
议和条件契约管理协议要求购买者以业主的名义向管理公司出租其别墅以供其管理买家有两种方案可供选择
ŅɈκΙ
30
OPTION 1 - FLEXIBILITY
1Owner Usage Rights
Zero usage restrictions
Early reservations are required to secure Villarsquos especially during prime and peak seasons If a Villa Owner does not provide the
required advance notice for a reservation the resort may be required to offer the owner a different unit or in the worst case no
availability at all
1 业主使用权限
ȫ˼ϸΏѐ
ϘʴʣЎegraveˏѢp=ϺʙФƐƕ6ˍřpϛѝɍϾŀϘʴOumlϸЂЎegraveOumlЎс=oacuteƟAacuteƮʙŀȮϞdegѢdeg=ƆеѻЦĴOumlʮȁɍϾǹĉ6
2 Rental Revenue
2 租金收入
a Rental revenue
Whilst not in residence the owner will be eligible to earn a pro rata 36 of the room revenue generated by the Reserve during their
absence Ie Everyday the revenue generated by the entire resort is divided amongst the owners not in residence on that day When
an owner is in residence he forfeits his opportunity to earn revenue
ѸDŽˏ
ϛѝxǝѢʖƣ=ƮOtildeOgraveoacuteƟAacuteordfѸʙĉͳOtildeϧOuml6ɏoacuteƟAacuteordfѸɨΡxǝѢФfrac14OumlϛѝOumlĉͳOtildeOumlϧƮ^ʒǩēʆĺжΡϛѝ6IcircϛѝǝѢФʙpȕ˶=Ʈ˱ʸƅOtildeϧOumlƉƁ6
b Monitoring your returns
Owners will receive regular financial information in the form of an electronic or hardcopy statement with details including owner
records of stays amounts spent revenue generated etc Owners may request to receive these statements daily weekly or monthly
Should the owner wish to lsquocash outrsquo and withdraw cash generated from their villa ownership this will be available biannually at the
gtƢethɰOumlſY
ϛѝƮƁegraveʖOgraveaacuteѲPƆɘP~Yo=ɬˋʭregOumlȧordfϛѝOumlˏѢƘȼ=ΞĒƘȼ=ˏſYUgrave6ϛѝǵκЪɏˉ=ɏέʖ=ƆɏĸМOgravefrac14Yo6ˍϛѝoslashѳƓФoacuteƟAacuteѓOumlˏſYljα=ɨɋǵɍSɱ˹˲Ϟfrac346ƆɏɱOumlМƆɏɱOumlМ6
选项1-灵活性
31
c Cashing out your returns
Owners will be able to cash out their returns twice a year If the owner chooses not to cash out his returns the resort allows the
owners to use their returns at the resort This option allows the owners to deduct returns pretax
gtƮɴOumlſYŚDŽĈ˾ʷordf
ϛѝɭņɏɱȢfrac34ϡDŽĈ˾ʷordfɒOumlſYϧ6ˍřϛѝκЪxʷordfOumlϧ=ǵϡФoacuteƟAacuteѓ˼ϸ6жѕκΙПηϛѝǻshyɩʣOumlſY6
3 Discounted Resort Services
All services available at the resort are offered to owners and their guests at a 20 discount off list prices These services include
restaurants wellness centre and activities centre
3 有折扣优惠的度假村服务
oacuteƟAacuteȕϾŀĺϛѝϡƎɒǸˆOumlĞiumlDвnƠĺЃOumlгǻ6жΡĞVȂ5ƫǰѓΫũƂiacuteѓΫ6
4 Services Fee
When the owner is in residence the resort continues to offer services on their behalf These services include Butler Bell
Housekeeping and Room Service In addition to these the resort offers water electricity wireless Internet and telecom services
included in the Services Fee to the owner whilst in residence The services fee is 300rmb per room per night This fee is charged on
all rooms regardless of which are in use
4 服务费用
IcircϛѝФoacuteƟAacuteǝѢ˶=oacuteƟAacuteƮƚθϡɒOumlɜϦϛѝŀĞ6жΡĞVȂϵˆ5αȔ5ƝоũǸĉĞ6shyȥжΡт=oacuteƟAacuteФϛѝǝѢʖƣŻŀ5aacute5ʹΐűȠϡƎaacuteάĞ=жΡiumlVŠФĞĒϸѓ6ɏĸĉƣɏOumlĞĒϸЏˆəe6жĸĒϸΛϾĉƣʷOuml=xɃfrac14ĉƣĚФ˼ϸ6
5Maintenance
4 of hotel room revenue will be reserved for ongoing building maintenance This will be deducted from the ownerrsquos share of total
room revenue
5 维护
ǙacircǸĉˏOumlƮ^ȰѽŮθƭѡδтĒϸ6ħēDŽuumlƮiquestϾˆǵēOtildeOumlǙacircǸĉˏĕuumlѓǻshy6
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Rooms Available 可用房间 121 121 121 121 121 121Estimated occupancy 预计使用率 35 45 55 60 60 51Estimated average daily room rate 预计每日平均房价 2500 2675 2836 2977 3096 2817Growth in room rate 房价增长率 7 6 5 4 6Annual room sales 年房间销售额 38644375 53163619 68876422 78894810 82050603 64325966RENTAL RETURN ESTIMATES - RMB Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGEEarnings Per Room (36 of gross room revenue) 124173 170827 221315 253507 263647 2066942 Bedroom 收益 ndash 双人间 248346 341653 442631 507013 527294 4133873 Bedroom 收益 ndash 三人间 372519 512480 663946 760520 790941 6200814 Bedroom 收益 ndash 四人间 496692 683306 885261 1014027 1054588 826775
INDICATIVE YIELD Indicative selling price Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
2 Bedroom 收益 ndash 双人间 6000000 41 57 74 85 88 69
3 Bedroom 收益 ndash 三人间 9000000 41 57 74 85 88 69
4 Bedroom 收益 ndash 四人间 12000000 41 57 74 85 88 69
Hotel revenues and owner rental yield - Option 1 Flexibility
32
OPTION 2- STABILITY
1Usage Rights
1 使用权限
选项2-稳定性
Total Permitted Usage Prime Peak SeasonPermitted Usage
Peak SeasonPermitted Usage
Out-of-SeasonPermitted Usage Blackout
40 days per yearNo occupancypermitted
Up to 20 days per year but no more than 7consecutive daysfor any one stay
Up to 20 days per year but no more than 7consecutive days for any one stay
No occupancypermitted
允许使用总数主要的旺季允许使用
旺季允许使用
淡季允许使用
无折扣期
每年40天 不允许占用 每年20天但是每人
不能连续居住7天每年20天但是每人 不能连续居住7天
不允许占用
Prime Peak Season To be published by naked Retreats in according to government notification every year Prime Peak Season
Middle Autumn Festival (Sept) excluding Blackout dates
Ɛƕɏɱϻnaked RetreatsĻǟоġĵāordfс6ƐƕVȂѓŘsup1ƽϞМĀМlt5ȋiacuteƽͶМlt5Řʱƽ˴Мlt5ʭɛƽМlt5ѓʲƽǘМlt=xVȂʹгǻʖ6
ƕiquest˓МOgrave˴ϞМʖƣOuml10ĸїɡϡƎ10ĸľѽˉїʖ=xVȂƐƕũʹгǻʖ6
OutofSeason 20 days during December to February excluding Prime Peak Season and Blackout dates
Iacuteƕiquest˴ĀМOgraveĀМʖƣOuml=xVȂƐƕũʹгǻʖ6
Blackout Dates Peak demand dates such as holidays sporting events groups and citywide conventions Local cultural events
all as specified by the Hotel from time to time
ʹгǻʖεʴijėʖVȂƟʖ5Ћ˒5ũʺβOumlƁϨ6IcircTHORNɾyumlOumlŸƂiacuteiumlƮDвǙacircOumlɛljα6
2 Rental Revenue
2 租金收入
a Rental revenue
Regardless of your usage of your property your rental return will be fixed at 5 for the first 5 years of operation After this period
you will automatically migrate to the Flexibility plan
ѸDŽˏ
xɃɰOumlĉ˼ϸoacuteˍŪ=ͶɱOumlѸDŽϧiumlŊegraveOuml136ФжтŮ=ɴƮѳiacuteѧˏȬƂβĈF6
b Monitoring your returns
Owners will receive regular financial information in the form of an electronic or hardcopy statement with details including owner
records of stays amounts spent revenue generated etc Owners may request to receive these statements daily weekly or monthly
Should the owner wish to lsquocash outrsquo and withdraw cash generated from their villa ownership this will be available biannually at the
gtƢethɰOumlſY
ϛѝƮƁegraveʖOgraveaacuteѲPƆɘP~Yo=ɬˋʭregOumlȧordfϛѝOumlˏѢƘȼ=ΞĒƘȼ=ˏſYUgrave6ϛѝǵκЪɏˉ=ɏέʖ=ƆɏĸМOgravefrac14Yo6ˍϛѝoslashѳƓФoacuteƟAacuteѓOumlˏſYljα=ɨɋǵɍSɱ˹˲Ϟfrac346ƆɏɱOumlМƆɏɱOumlМ6
33
c Cashing out your returns
gtƮɴOumlſYϡDŽĈ˾ʷordf
Owners will be able to cash out their returns twice a year If the owner chooses not to cash out his returns the resort allows the
owners to use their returns at the resort This option allows the owners to deduct returns pretax
ϛѝɭņɏɱȢfrac34ϡDŽĈ˾ʷordfɒOumlſY6ˍřϛѝκЪxʷordfʙϧ=ǵϡФoacuteƟAacuteѓ˼ϸ6жѕκΙПηϛѝǻshyɩʣOumlſY6
3 Discounted Resort Services
All services available at the resort are offered to owners and their guests at a 20 discount off list prices These services include
restaurants wellness centre and activities centre
3有折扣优惠的度假村服务
oacuteƟAacuteȕϾŀĺϛѝϡƎɒǸˆOumlĞiumlDвnƠĺЃOumlгǻ6жΡĞVȂ5ƫǰѓΫũƂiacuteѓΫ6
4 Services Fee
When the owner is in residence the resort continues to offer services on their behalf These services include Butler Bell
Housekeeping and Room Service In addition to these the resort offers water electricity wireless Internet and telecoms services
rental option
4服务费用
IcircϛѝǝѢФoacuteƟAacuteȕ˶=oacuteƟAacuteƮƚθϡɒOumlɜϦϛѝŀĞ6жΡĞVȂϵˆ5αȔ5ƝоũǸĉĞ6shyȥжΡт=oacuteƟAacuteФϛѝǝѢʖƣŻŀ5aacute5ʹΐűȠϡƎaacuteάĞ=жΡiumlVŠФĞĒϸȕ6жϞȏOumlĞĒϸxVȂegraveβordfѸʆ6
5 Maintenance
Of the 5 guaranteed return generated form your property during the period you are not in residence the management company
will retain 4 of this return for maintaining your Villa The maintenance fund will be pooled and used for all Villarsquos in the resort
5维护
ɴxǝѢʖƣiquestɴOumlĉѓƮ˪Ouml13OumlſY=ŎȓŁƮWȰжbſYѓOumlϸѽɴpOumlŰ6ŰƈDŽƮ^ūsʜȅsϸЂϾoacuteƟAacutepOumlŰ6
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Hotel projections
Rooms Available 可用房间 not relevant 非主要Estimated occupancy 预计使用率 not relevant 非主要Estimated average daily room rate 预计每日平均房价 not relevant 非主要Growth in room rate 房价增长率 not relevant 非主要Annual room sales 年房间销售额 not relevant 非主要RENTAL RETURN ESTIMATES - RMB Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE2 Bedroom 收益 ndash 双人间 50 50 50 50 50 503 Bedroom 收益 ndash 三人间 50 50 50 50 50 504 Bedroom 收益 ndash 四人间 50 50 50 50 50 50
INDICATIVE YIELD Indicative selling price Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
2 Bedroom 收益 ndash 双人间 6000000 300000 300000 300000 300000 300000 300000
3 Bedroom 收益 ndash 三人间 9000000 450000 450000 450000 450000 450000 450000
4 Bedroom 收益 ndash 四人间 12000000 600000 600000 600000 600000 600000 600000
Hotel revenues and owner rental yield - Option 1 Flexibility
34
Option 1 - FLEXIBILITY Option 2 ndash STABILITY
investment returns for your Villa are influenced by the
success of the resort and the number of days you use
your Villa
Stable implies both your returns and your annual
usage rights to your property are fixed Regardless of
how well the resort operates your returns will remain
the same Equally you will only have a fixed number
of days allowed in residence
Usage Have unlimited usage rights to their Villa 40 days usage per year
Rental ReturnEarn 36 of the pooled returns from the entire resort
whilst not in residence
5 guaranteed return on their investment regardless
of resort performance
Resort Discount20 discount on all resort amenities and activities
(including SPA and Restaurants)
20 discount on all resort amenities and activities
(including SPA and Restaurants)
Services FeePay a Services Fee of 300rmb per room per night
whilst in residence
Maintenance4 of all room revenue is retained for maintaining
the owners Villa
4 of all room revenue is retained for maintaining
the owners Villa
选项1 ndash 灵活性 选项 2 ndash 稳定性
ȬƂβϸЂ˼ϸІſY6ɰOumlpѱſYʷǧЂoacuteƟAacuteOumlĿǑϱũɰoslashpOuml˼ϸoacute
ŊegraveβϤѯɰOumlſYũɏɱoslashЂɰOumlĉOuml˼ϸʹΏiumlŊegraveOuml6xɃoacuteƟAacuteOumlǑϱѫȁϾucircť=ɰOumlſYiumlŊegraveOuml6ϖTHORN=ɰъϾŊegraveOumlПηǝѢOuml6
使用 ʹΏѐOumlp˼ϸʹΏ ɏɱOuml˼ϸʹΏ
租金收入 ФxǝѢʖƣ=ƅOtildeмĸoacuteƟAacuteūsſYOuml xɃoacuteƟAacuteǑϱѫȁˍŪ=Wп13OumlſYϸЂѱ
度假村折扣 ϾoacuteƟAacuteˤ˲ũƂiacuteOumlгǻVȂSPAũlt ϾoacuteƟAacuteˤ˲ũƂiacuteOumlгǻVȂSPAũlt
服务费用 ǝѢʖƣ=ɏĉƣɏЏˆəeOumlĞĒϸ čѝϘ
维护 ϾĉƣˏOumlƮ^WȰϸЂϛѝpOumlŰ ϾĉƣˏOumlƮ^WȰϸЂϛѝpOumlŰ
OPTION COMPARISON
选项对比
35
36
INDUSTRY RETURNS AND BENCHMARKS
INDUSTRY REPORT
行业报告
Tourism and urban resorts is one of the fastest growing industries in China According to industry consultant HVS cities such
as Shanghai Beijing Shenzhen Guangzhou Hangzhou and Tianjin all have a population where a critical mass of highly affluent
individuals and successful companies exist generating demand for suburban resorts
ФѓŘ=ȾϽϛũoacuteƟAacuteσɓāЮOumlαϛтϞ6ĻǟʺʳǙacircĞϛltOumlϞΙYĵ˿=ФѓŘOumlѝϘˍ˛ŝ5[ǎ5˧5œј5ţјũdžǩēyѯAringȣOumlĥЍˆʾũĿOumlʝϛ=ϻfrac14ϚƊāȥoslashƴʵoacuteƟAacuteOumlƌAringεʴ6
Amongst other things the exponential growth in private vehicles has seen a huge increase in demand in the leisure market With
the completion of the shenjiahu highway in 2010 the travel time from downtown Shanghai to Deqing is now 2 hours Also with
stop at Deqing) scheduled to open in late 2011 travel time from downtown Shanghai to Moganshan will take between 15 to 2
hours When comparing travel times to get to other resort destinations in China ndash eg Hainan or Lijiang flight times might be within
2 or 3 hours total travel time including travel to airports and check in make the whole trip 6 to 7 hours plus additional travel cost
Within the 2 hour travel radius of Shanghai the quality of resort destinations is also (in our opinion) not at an international standard
with most hotels simply being lsquocity hotels in the countryrsquo rather than true resort properties operating at international standards
shyfrac14т=ѯĸˆγΊOumlāЮ=ĸˆƸϴϾȿϚσʂ˫6ѳɱ˥ƛůijϡŮ=iquest˛ŝOgraveOcircʭϚLjεϘĸΟ˶Ouml6ΪƭOumlijǵϡФ13ēєɬiquest˛ŝUumlAumlţј6ƏƮФɱYacuteǫľOumliquestţјOgraveɫǎOumlijѓϾϞаDzOcircʭlt=ъεϞĸSΟ˶OgraveȢĸΟ˶ǜǵϡiquest˛ŝѓΫOgraveAumlɢī˗6ˍřІѓŘOumloacuteƟˮTHORNŝɫ5ȒƯUgraveaƹ=shyȥϘųĒэĸΟ˶Oumlďα˶ƣ=ŻϘФVȂʣƉ=CʺƤũUgraveEgraveOslashƉ˛ų˛эĸΟ˶=ĽxϸɨΡuumlOumlαųΝȥ6Ѷō˛ŝїiΟ˶ɬOumlγΊoacuteƟʸdeg=э˟ͰɒˈltІŘƙŸnѬŻϾѯɛOumlǢ6AringēOumloacuteƟǙacircϚũѓOumlɨΡǙacircɍϾ_ёOumlʵp=ЗЗAumlxOgraveинŘƙϤϦ˛oacuteƟίĉΙɧOumlϘʴ6
ϛѝЎʖſYІaƹ
37
OUR NICHE
我们的利基
naked sees a need in the market for world class expertly designed and operated resorts which are within 1 to 2 hour travel time
of major cities in China As with other urban resorts we believe that the Leisure market and the MICE (Meetings Incentives
Conferences Events) market will be a huge driver for our business In addition we feel that we are already at the forefront of
the growing focus and concern on environmental design building and operations as well as the growing interest in nature and
environmental education At naked we also place a high emphasis on facilities and services for the entire extended family ndash from
children to parents to grandparents that other resorts do not place dedicated resources for
nakedЎƧOgraveȥФѓŘжϞεʴƏǢȑѝϘϞэȢĸΟ˶Ouml=˶ЁhζǁϞȱOumlѥϛˤƗũŎȓOumloacuteƟΙɧ6ͰɒΑάγΊũƁƁϨ5ưȘȾϽ5AringίʝϛƁϨ5ƂiacuteЮȉltOumloslashͰɒϛOumlіAringʤȞ6frac14=ͰɒФŋѣũiacuteźWίˤƗ5ƭШ5ŎȓũźWȓɲœ˛ϠǑѷФȥαϛȭя=ФnakedІαϛеxͰɒϚіoslashЂˣʵѓOumlŜѲ5Ɲ5ȌеOumlĞũˏ6
As such we feel very confident in the rates and occupancies that we will achieve Regarding room prices when benchmarking
against some of the other leading hotel brands in the resort market such as Aman Fayun Hangzhou Banyan Tree Hangzhou Fuchun
Resort Hangzhou Mandarin Oriental Hainan and Commune by the Great Wall average rates in March 2011 for single bedrooms in
this set are ~ RMB2800
ϩfrac14=ͰɒoslashЂˏѢĉƠϡƎˏѢȿcurrenɊάΫ6ФˏѢĉƠĈɘ=ІʙФoacuteƟAacute˛OumlсɜǙacircʑʁaƹ=ˍCҊĂО5ţјНҏѨ5ĥsup1˗ǝ5˓φŴecircĈǙacircũƵ΅OumlŁˣ=Фɱ˓МOumlEumlˆƣʒǩƠķ=6
Regarding occupancies we are confident to achieve occupancies of around 60 after about 4 years of operation but forecast
conservatively that our occupancies will start from around 35 in the 1st year of operation and grow steadily to 45 in year 2
55 in year 3 and 60 after the hotel is lsquomaturersquo from year 4 onwards
ФˏѢȿĈɘ=ͰɒŬϾάΫǑŚɱOumlǑϱ=ͰɒǵϡAumlOgraveOumlˏѢȿ6WŇƗ=ͰɒOumlˏѢȿƮƁϻszligϞɱOuml13=egraveЫOgravefrac34ɱOuml13ũszlig˓ɱOuml1313=szligɱϡŮƮƁЫOgrave6
Given the above estimates we believe that owners can expect attractive investment terms as illustrated in the table below
Ļǟϡ˛OumlŇƗ=ЎƗϛѝɭņOtildeOgraveOumlѱſYƮƁˍ΅o˿
CҊĂО
НҏѨ
ĥsup1˗ǝ
˓φŴecircĈǙacirc
Ƶ΅OumlŁˣ
RMB4270
RMB3500
RMB2000
RMB2150
RMB2388
Aman Fayun Hangzhou
Banyan Tree Hangzhou
Fuchun Resort Hangzhou
Mandarin Oriental Hainan
Commune by the Great Wall Beijing
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Rooms Available 可用房间 121 121 121 121 121 121Estimated occupancy 预计使用率 35 45 55 60 60 51Estimated average daily room rate 预计每日平均房价 2500 2675 2836 2977 3096 2817Growth in room rate 房价增长率 7 6 5 4 6Annual room sales 年房间销售额 38644375 53163619 68876422 78894810 82050603 64325966
38
39
ͰɒOumldivideTHE TEAM
40
Grant Horsfield ndash Chairman naked Group
Grant a native of South Africa is Founder and Chairman of the
naked Group
Before coming to China in 2005 Grant worked in England
and South Africa with more than 10 years business ownership
experience With background in IT he launched eBites
Limited in 2000 Operating nationally eBites was both a
publishing company and a callcentre facilitations company with
headquarters based in Cape Town In 2004 Grant received
an MBA from University of Cape Town Graduate School of
Business Upon graduation he decided to come to China as he
saw China is where business opportunities lie
After spending two years in Shanghai he found himself
overwhelmed by the metropolis and missed the natural beauty
of his home From this desire and need sprouted the concept
for naked Retreats which was launched in 2007 Grantrsquos vision is
to create sanctuaries that are in harmony with the environment
where people can appreciate the simple way of nature and
embrace the naked lifestyle Grantrsquos tireless efforts in promoting
ecotourism in the rural areas not only created jobs but also
pride for the local community He received an environmental
award from the Huzhou Government in 2008
高天成 - naked集团总裁
ij=ɫčIcircTHORNˆ=nakedƍOumlmiddot˽ˆũѵ|6
Ф13ɱȅOgraveѓŘтʣ=ij˪ЬФϯŘƎɫčľѽ=ϾŚɱOuml˙ϛǑϱƎРѽǑϏ6ФʙITǒOumlUѠ΅=ɱij˪ƭȜȥeBitesϾΏŁ=eBitesŁƮϱΝІaacuteŹĞѓΫLJɖƿū=ʙѵˤФǭʔugrave6ɱ=ijƅOtildeȥǭʔugraveAringλ˙λЙOumlMBAλ6dϛŮ=ǧegraveȅѓŘ=ϩǯOgraveȥжȕOuml˙Ɖ6
Ф˛ŝEgraveȥȢɱтŮ=āѳƓxȥ˪Ƃ=sʨAtilde˱ȥѳʿɐǒ6ФжѕИІεʴOumlʶ˼΅=ƭȜnaked Retreats
OumlΖĂФɱOtildeOgraveȥ˹˲6ijOumlΖĂƭШϞĸ˯THORNІѳʿũΣŃdeg=ˆɒǵϡΘѳʿ=ΘnakedOuml˪ƂĈ˾6ij˫ΔAacuteTHORNʵ˪ȾϽѽordfOumlxΦɹȞ=xLjmiddotШȥľѽıŻOtildeOgraveȥIcircTHORNˣʵOumlХϐ6ij˪ƅOtildeȥɱůјоġNāOumlźWAring˼ư6
41
Delphine Yip-Horsfield ndash Partner Ben Wood Studio Shanghai
received her Master of Architecture degree from Harvard
Boston prior to moving to Shanghai to oversee the award
winning Xintiandi project on behalf of Wood and Zapata In
the fall of 2005 Delphine became partner at Ben Wood Studio
Shanghai
Drawing from her own experience of diverse cultures Delphine
has led a multitude of high profile projects such as Hangzhou
Xihutiandi Zhujiajiao Oriental Garden Shanghai Waitanyuan
Beijing Palace 77 Shanghai Hongqiao Commercial Core Lijiang
Lashihai Resort Masterplan etc
In 2006 she was selected Wallpaper magazinersquos first annual 40
under 40 designer of the year
Delphine is the chief master planner and architect for naked
Home Village and naked Stables Private Reserve She also
oversees the visuals and styling of the naked Brand
叶凯欣 - 上海Ben Wood设计室合伙人
ϜǮΩɺ=Ben Wood ˤƗľѽOumlѵƢ=śęAringλƭѡλ6ȅ˛ŝтʣ=ФΒIJ5ɷКũuuacuteľѽ6ȅ˛ŝŮ=CcediloWoodũZapataĤЩΪTHORNΙɧOumlƢethľѽ613ɱʲƕ=ϜǮΩɺBen Wood ˤƗľѽūƃˆ6
ϾѯxŸϽșǑϏOumlϜǮΩɺ=EacuteˇȥηucircijocircΙɧOumlƢeth=VȂţјͻůTHORN5њƝƶecircĈųВ5˛ŝЕ5[ǎłatilde5˛ŝŭʦ˙ϛѓΫ5ȗƯȄŝoacuteƟAacuteѵŔŷˤƗUgrave6
ɱ=ˏκȥWallpaperСьǃɱoacuteϡ΅OumlˤƗ˰6
ϜǮΩnakedƝВAacuteũnaked RetreatsOumlѵˤƗеũƭѡ˰6˶ϚĤЩƢethnaked˙nOumlFũĘķˤƗ6
42
Kang Yang Lim ndash Group Chief Operating Officer naked Group
Group with over 13 years corporate finance and real estate
development experience Previously he was Director of the
real estate division of APP China taking responsibility for the
initial positioning and development of the USD15 billion lsquoWhite
Magnolia Plazarsquo mixed use development project (including
the development of Shanghairsquos first W Hotel) He also led the
concept and development of APPrsquos branded residence and resort
project in Sheshan Shanghai
Finance division of PricewaterhouseCoopers in Melbourne
Australia where he specialized in business value and strategy
worked in inhouse strategy roles for CocaCola GB in London
and to British venture capital firm of the year (2004) ISIS Equity
Partners before coming to China in 2005
Accountants Australia in 2002 and is also an affiliate of the
of Commerce and Diploma in Modern Languages from the
University of Melbourne Australia
林纲洋- naked 集团首席营运官
ƞˏnakedƍOumlȩ˪ϴϾŚɱOumlʝϛ~ƎTHORNǭāǑϏ6Фfrac14тʣ=ѽѓŘDŽŒOumlTHORNǭāOumlѵƢ=ĤЩƠч13ϢЏOumlucircϸ8JЈȈœ9ǭāΙɧOumlcopy˽κшũǭāVȂ˛ŝszligϞƝ ǙacircOumlǭālt6˶ϚщNtildeȥDŽŒƍФ˛ŝҁ˗ʑʁѢЭũoacuteƟAacuteΙɧOumlȓɲũǭā6
ФDŽŒƍˇфтʣ=ȩİϑGAringȚφɣyuml_ʔŴϷOacuteƁƗ˰OumlǑȓ=ѥѣЂ˙ϛƠчũЯɁѰξ6ȩ˪Ф13ɱȅOgraveѓŘтʣэȑǭʔŴϷOacuteŮOumlϞotilde˶ƣɬ=ѽǵǺǵȎɂugraveŁɬOumlЯɁēͺ˰=ϡƎISISOumlʼnʏūѽƃRФϯŘɂugraveOumlϯŘĘΌѱŁˇф6
ȩ˪ФɱƅOtildeȥGAringȚφηƁƗ˰ƁũGAringȚφпʻωǗOumlƁГѱķ6˶ϚƅOtildeȥGAringȚφɣyuml_AringλOuml˙ϛλλϡƎCcedilЇϊλп6
43
Gabriela Lo ndash Managing Director naked Retreats
With over 15 years experience in high end events and PR
management Gabriela has been instrumental in bringing naked
to where it is today As one of the original members of the
naked Team Gabriela has led the growth of naked Retreats
to become one of the most famous eco retreat destinations in
China attracting guests and publicity from around the world
Originally from Macao Gabriela has rich multi cultural and
multinational living and working experience having worked and
studied for many years in Greater China England and Italy
卢家宝 - naked 度假村常务董事
ϴϾŚ13ɱOumlijocircƂiacuteũŁŃŋ΄ŎȓǑϏ=nakedDžOumlǜІȶƝXēxǭ6ѽħdivideOumlmiddot˽ГтϞ=ȶƝXϠǑAEligȭnakedѓŘѻϾɜOuml˪ȾϽɧOumlTHORNтϞ=ͼϭȥȅѳǁĹTHORNOumlǸˆ6ȶƝXȅѳGɑ=ϴϾĖĥOumlucircЏŸũucircŘǝѢũľѽǑϏ=ЬФAringѓŴTHORNʵ=ϯŘũϤAringȚϾѯucircɱωǗǑș6
Judy Zhu ndash General Manager naked Group
Zhu is the General Manager for naked Group ensuring smooth
operations of the group with a particular focus on government
朱燕 - naked 集团总经理
њώ=iquestnaked Retreatsmiddot˽ǭ˽ǜũij˪ūѽ6њώѽƍѵǑȓ=ĤЩIcircTHORNũŋ΄ʽWƍРѽ6Фƞˏnakedтʣ=њώФ˛ŝũ[ǎiquestŚηucircІ˙ϛϾŋOumlфϛ6ФΪͻȈƅOtilde˙ϛλ6
44
Kurt Berman ndash General Manager naked Stables Private Reserve
With over 16 years experience in FampB and high end luxury
resort management Kurt brings a wealth of experience and
will lead the preopening and operations of our new resort ndash
naked Stables Private Reserve Prior to joining naked Kurt was
the preopening General Manager at Six Senses Laamu and
Resident Manager for Six Senses Soneva Gili by Six Senses Kurt
has also worked at other prestigious resorts including Fregate
his career in hospitality in FampB and was a trained Chef with
experience working in many prestigious institutions including
The Dorchester Hotel in London Kurt is from South Africa and
has a masters certificate in hospitality management from Cornell
University
Kurt Berman - naked私人度假村总经理
ϾѯŚɱϬƎijIumlŤŴoacuteƟAacuteOumlŎȓǑϏ=ƮϡĖĥOumlǑϏȭNtildeͰɒΪoacuteƟAacute77)$ 0OumlϱϛũРϱ6Фƞˏ)$ тʣ=10ЬEacuteˇŚ8szligȳĭǦ9+1ϱϛѵǑȓũ8szligȳĭǦ9-2 ((OumlѤacircǑȓ610ŻЬˇфЂamp0ˆŝETHũ1+4UgraveʙўɜoacuteƟˮTHORN610OumlϛʜzЂϬαϛ=ϚϡϞĸФŬucircўɜƉńVȂ-0-0 -$-ltľѽŚOumlρȡϾOumlnot˰610ȅѳɫč=sϴϾǰɪyumlAringλЃOumlǙacircŎȓλ6
Richard Johnston ndash General Manager naked Home Village
Hailing from the United Kingdom but with most of his working
life in resorts throughout Africa Richard brings with him over
20 years experience in General Management and Director level
roles in world class resorts including Azura Retreats Cape Grace
hotel and the Saxon Hotel Richard plays a key role in the set
up of systems training and operating standards His years
of experience and mentoring leadership style make Richard a
natural inspiration for our young hotel management team
Richard Johnston - naked 家园村总经理
RichardȅѳϯŘ=IgraveAringucircOumloacuteƟAacuteľѽiumlФмĸčљ=ϴϾŚɱOumlѴūŎȓũǁƐoacuteƟAacuteVȂAzura
Retreats Cape Grace hotel and the Saxon HotelltijʒŎȓǑϏ6RichardФƭȜ΄5ʅρũРαnѬĈɘʜѯŋƨѽϸ6ĖĥOumlǑϏũȭNtildeĘķ˼OtildeoslashͰɒɱʬOumlǙacircŎȓdivideϾѯѳʿOumlƊȘ6
45
Teun Hanegraaf ndash Sales Director naked Retreats
Teun obtained a Bachelors in Business Studies and Masters
in Strategic Management with a focus on Chinese Business
Culture Teun increased our corporate sales business by 350
in his first year with us bringing international companies
ranging from international conglomerates Unilever and Coca
Cola to more local institutions such as The Shanghai American
School and leading Chinese companies such as Bank of China
韩天宁销售总监
ȅѳŧȈɥEcirc=şɵϴϾ˙ϛλλλ5ЯɁŎȓѥѣЂѓŘ˙ϛŸlt6ȅƍOumlszligϞɱşɵƮŁOumlΝϛijȥ13=sŁAEligȅȥx˟ŘƙβOumlAringŁǸŲ=жʙѓϾŘƙAringʝϛȠūȚŴũǵǺǵȎ=ϚϾ˛ŝɐŘλΠUgraveIcircTHORNƉńũѓŘϫαUgraveѓŘȴʝϛ6
Oliver Yuen ndash nature Reserve amp Recreation Manager
naked Stables Private will be the first private reserve in China
with a wealth of new flora and fauna introduced to the project
from Sydney University Australia and as a fully qualified Ranger
working in many of the worldrsquos best wildlife parks Oliver takes a
special role in ensuring the environment of naked Retreats and
naked Stables Private Reserve will be full of life and a natural
self supporting eco system Oliverrsquos passion for both people and
nature make him the perfect person to teach our guests about
what we do and make their stay not only a relaxing one but
also a fun fulfilling educational one as well Oliver previously
worked in wildlife parks and resorts such as Azura Retreats in
Mozambique Mobala Private Game Reserve in South Africa and
Sydney Aquarium in Australia
袁鹏威 - 活动经理和度假村 生物学家
naked StablesƮѓŘszligϞĸϭljΪOumlцʾũiacuteʾOumlˆoacuteƟʵ6OliverѽϞɜGAringȚφͿɯAringλūķOuml˪λƝiacuteλƝ=ϡƎФǁĹTHORNOumlϙ˪iacuteВľѽOumlľѽе=Ф˼naked Retreats ũnaked StablesϾѯĖĥ˪ѱЕ5ʿѳĺOuml˪΄Oumlźǔľѽ˛QύѯіϘƶ˔6АʊoslashˆȏũѳʿOumlƊʮ˼ѻūOumlˆȅĵͰɒOumlǸˆͰɒѼOuml˷ɋ=sʨ˂ɒФжȕOuml˶ŒxLjLjČ=˶Ϛ˂ɒOumlǝѢǑșlOtildeϾǭΫcurren˹ũϾƷЋϤϦ6АʊтʣФɫčũGAringȚφͿɯѹŏiquestϙ˪iacuteВũWŰʵOumlľѽVȂMozambique OumlAzura Retreats Mobala Private Game Reservelt6
46
Philip C Davis Company Director naked Retreats
Phil joined the Board of Directors for naked Retreats hotel
management company in 2011 His previous board experience
includes Tian Rui Hotel Corporation holder of the master license
for Super 8 economy hotels in China and Hong Kong from 2006
to 2008 He also was a founding shareholder of Tian Rui and
served as its President and Managing Director from 2006 to
2008 He was a board member of Tian Xian Cheng a bai jiu
concern which is a joint venture between Pernod Ricard and a
2010
Phil was previously Chairman of the Budweiser (Wuhan)
International Brewing Company and Managing Director of the
AnheuserBusch business in China and Hong Kong from the
beginning of 1996 through 2002 From 2003 to 2005 he
headed the AnheuserBusch liaison office with Tsingtao Brewing
Company
Phil holds a PhD in history from Washington University and
started his career as a market researcher at a major advertising
agency in the US before moving to AnheuserBusch and
heading its consumer planning and new product development
functions in the 1980s
Philip CDavis naked 度假村公司董事长
PhilЂɱƞˏȥnakedoacuteƟʵǙacircŎȓŁOumligraveƁ6ϡĖĥOumlǑϏVȂФːǙacircƍˇф5ϡƎЂɱэɱФѓŘũѓŘΒIJEacuteˇSuper ǑƖǙacirc ʼnˆ6˶=ϚːǙacircƍOumlmiddot˽ʼnecirc=ФɱэɱʖƣEacuteˇƍOumlѵ|ũigrave6ɱэɱʖƣ=ϞƝІWȎȞƞũJǙ˪ȴʝϛƬɫūѱOumlʝϛ77ΐOumligraveƁГ6
iquestɱэɱ=Phil͵šBudweiserŘƙɳǙŁOumligraveƎѓŘũѓŘΒIJCŝyŁOumligrave6iquestɱэ13ɱ=CŝyũʫETHʌǙŁOumlȠɆdegOumlĤЩˆ6PhilϴϾŴ˭uacuteAringλOumlș˻дλvλ=ФǁɱCcedilȅOgraveCŝy5ĤЩΞĒŔŷũΪʑǭāĿɭтʣ=OumlϛʜzЂɐŘOumlϞƝœĵCcedilȓŁ=Eacuteˇaeligω6
47
OUR INTERNATIONAL TEAM
International team
Chief master planners amp architects
the urban landscape of modern China with Xintiandi in
Shanghai a commercial cultural and entertainment district
Since then the studio has worked on projects in very diverse
categories both small and large scale projects include mixed
use projects like the ldquoTiandirdquo in Hangzhou Chongqing Wuhan
and Foshan luxury villa and high rise residential complexes in
Shanghai and Vietnam as well as various boutique hotels and
Chalet Architects
A00 Architecture is most well known for their research
inenvironmental sustainability and its application to their
work in Architecture Interiors and Furniture Their portfolio
includes feature restaurants luxury spas retail stores design
conversion of dozens of historic Shanghai homes into highly
personalized residences
Interior Designers AIM (Architecture amp Design) brings expertise
in the combination of world architectural styles and design
influences to the interior designs at naked Stables Private
Reserve With the Shanghai office led by the two founding
on comfort warmth and a unique blend between African and
Asian design sensibilities
Landscape Architect
Design Land Collaborative (DLC) is a professional consulting firm
comprised of landscape architects and planners with an office in
Shanghai and the United States Projects have a strong emphasis
on cultural resources historic preservation and ecological
design involving both the public and private sectors
ͰɒOumlāЮdivide
ɴǵϡΑάOumlёȣ
ŘƙŸdivide
首席规划师和建筑师
benwood Studio Shanghai OumlсɜΙɧтϞѠĨШ˛ŝΪTHORNľ=˼ʙƍ˙ϛ5Ÿ5ЄȎϞOumlʵЉ6тŮ=ЁƻȥĹȏŔɟAringΟOumlΙɧ=VȂţјOumlͻůTHORN=іʱ5͵šƎę˗OumlŤŴpϡƎФ˛ŝũЛɫOumlijѢЭʵ=ȮŻϾФѓŘƎˉ_OumlĹȏǐʑǙacircƎoacuteƟ6
小圆房建筑
AOO Architecture ФźǔWŰƎǵ θāЮĈɘϾѯѭЛOumlƭ=s˘ƮʙƭϰϸЂɬƝѩ6ɒƻŚOumlΙɧVȂ˔5ŤŴȤѓΫ5ȫ˙acirc5ˤƗίǙacirc˛ŝυНǙacirc lt5ˆoacuteƟϡƎϞ΄ȧOuml˛ŝș˻ѢЭOumlCcedilŸƎˆŸĨШ6
ɬ ˤƗ˰AIMƭѡˤƗltѥѣЂǁƭѡĘķũˤƗOumlɐƿū=ϭNtildenaked StablesOumlɬˤƗ6ФȅѳŧȈũaȚ˶OumlūѽmiddotTˆȭNtildeOuml˛ŝTdegOumlUѠ΅=ˤƗѣі5ũφčˤƗȓɲOumlntildeˊū6
景观设计
Design Land Collaborative (DLC) ϞƝiquestǒōˤƗІŔŷOumlѥϛѰξŁ=Ф˛ŝІɐŘǩˤϾēрƉń6ʙΙɧ˘ЂŋѣŸș˻ĻЕ=ƿūźW˪ǴƔ=ѥѣЂŁŃƎϾTHORNOumlŔŷ6
48
Engineering amp Project Management team
Scott Wilson Group PLC is a globalintegrated design and
engineering consultancy for the built and natural environments
Scott Wilson is responsible for the project management the
electrical and mechanical engineering for the project
Environmental Consultants
Environmental Resources Management (ERM) a leading global
provider of environmental health and safety risk and social
consulting services ERM deliver innovative solutions for business
and government clients helping them understand and manage
their impacts on the world around them ERM have 137 offices
in 39 countries and employ approximately 3300 staff
Sustainability Consultants
Bisagni Environmental Enterprises (BEE) works with the
engineering and design teams to ensure the environmental
goals set out at the inception of the project are achieved
LEED Consultants
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
Local Design Institute
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
General Contractor
and have been responsible for some of Chinarsquos most iconic
properties such as the World Financial Centre in Shanghai
工程及项目管理团队
Scott Wilson Group PLCϞƝʺʳŔɟOumlźWˤƗƎľѰξŁ6Scott WilsonĤЩΙɧOumlaacuteʠƎƉΤľ6
环境咨询
Environmental Resources Management (ERM)ϞƝʺʳαϛȭѰξŁ=ŀźǔWŰ5ƫǰCʺƎŁŃˣƁĘΌUgraveѰξĞ6ERM˙ϛƎоġɑǸŲŀĨĶβOumlǀǧĈF=UѠɒȥǀsŎȓʙǑϱoslashˣƁźǔAEligȅOumlϳΗ6ERMФʺʳϾ137ĸēрƉń=myĸŘƝ=ϴϾAringК3300ɜГľ6
可持续发展咨询
Bisagni Environmental Enterprises (BEE)ІľˤƗdivideΑűūѽ=ϡʽWФΙɧǭ˽ƼotildeˤȜOumlźǔWŰǵ θāЮɧnOumlȚ˹6
绿色建筑认证咨询
Shanghai Pacific Energy Center (SPEC)ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlŁтϞ6
本地设计公司
Shanghai Baoye Construction Corp Ltd ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlαϛȭŁтϞ6
总承包商
ϞƝŘƝƐľVŁ=ϠƻȥηucircѓŘnьβΙɧ=țˍ˛ŝźʳDŽˊѓΫ6
49
naked COVERAGE
wwwcnngocom
ldquo25 killer things to do this summerrdquo
26 April 2010
Time Magazine
ldquoRun to the Moganshan Hillrdquo
新浪博客
ldquo避世的可能rdquo
31 December 2009
wwwenglisheastdaycom
ldquoThe first batch of ldquoChina Treasured Towns ldquo released
December 2009
Shanghai Urbanatomy
ldquoGet naked this time with horsesrdquo
Shanghai Daily
ldquoGreen MaGIC Casts design spellrdquo
14 October 2009
新浪商品
ldquo中国最佳设计酒店大赏rdquo
September 2009
wwwchannelnewsasiacom
ldquoChinarsquos green resort allows travellers to vacation on good consciencerdquo
2 September 2009
wwwbijianlinblshecom
ldquo莫干隐居rdquo
25 Aug 2009
wwwassociatecontentcom
ldquoThe Exquisite Moganshan Mountains of Chinardquo
Ɏ
Wikitravel
ldquoMoganshanrdquo
德清新闻网
ldquo承包国营林场建造生态ldquo逸站rdquo
wwwsinoeventcom
ldquo亚洲旅游地产及景点峰会成功举行rdquo
wwwchinatravelbrandingcom
ldquoPursuing Green for Greenrdquo
wwwbrandrepublicasia
ldquoMaking moves towards ecofriendly eventsrdquo
7 May 2009
wwwhandsonshanghaiorg
ldquoHands On Asia Conference Summeryrdquo
May 2009
wwwmyvacationcn
ldquo莫干山居rdquo
3 April 2009
wwwshanghaidailycom
ldquoThe naked truth Time to clean up Moganshan litterrdquo
4 March 2009
wwwgreennovateorg
ldquoMoganshan Project Kick Offrdquo
13 February 2009
Travesias
ldquonaked retreatsrdquo
Feb 2009
合肥在线
ldquo大山里的裸家族rdquo
20 October 2008
wwwentrepreneurcom
ldquoThe arrival of the Olympics showcases Chinarsquos burgeoning entrepreneurial spirit ldquo
7 August 2008
50
Shanghaiist
ldquoWeekend escape to Moganshan 莫干山rdquo
9 April 2008
私家地理
ldquo艳阳下的荫凉rdquo
30 May 2008
City Weekend
ldquoGet naked in Moganshanrdquo
25 January 2008
wwwbundpiccom
ldquo在这绿中撒点野rdquo
wwwhuzhougovcn
ldquo相中德清筏头的青山绿水南非客商莫干山下建生态逸站rdquo
wwwurbanatomycom
ldquo24 Hours in Moganshanrdquo
wwwhkheadlinecom
ldquo杭州莫干山竹林深处人家rdquo
15 May 2009
wwwnewsweekcom
ldquoBack from abroadrdquo
May 2009
Chinatravelnet
ldquoMoganshan A Heavenly Hideaway of Bamboo Forests amp Tea Plantationsrdquo
April 2009
wwwmzztmcagovcn
ldquo2009年踏青乐游路线推荐大公布rdquo
16 March 2009
第三媒体
ldquo规划一条畅快随性的踏青之旅rdquo
28 October 2009
wwwdqnewszjolcomcn
ldquo三九坞 ldquo裸家族rdquo钟爱的世外桃源rdquo
28 October 2008
ldquo自驾行天下rdquo之中国莫干山rdquo
Sep 2008
ldquoShiffting Gearsrdquo
Sep 2008
April 2008
Chewed up amp Spit Out
ldquoGet nakedrdquo
19 February 2008
ldquoBest Weekend Getaway Hotels Shanghairdquo
富世
Ecoefficient hotel低碳下榻
April 2011
Spa China Guy 男士派
Experiencing The Unique
2010
Cosmo 时尚
跨洋建屋隐居不隐世
April 2010
Global Times
The Mountain of legends
Global City Geography 城市地理
莫干山 naked Retreats 都市人一ldquo裸rdquo到底的山居生活
Dec 2009
China Daily
Rural Retreat
20 March 2011
China Daily
4th March 2011
Modern Weekly周末画报
圣诞低碳游
Dec 2010
Elite Traveler 携程自由行
旅尚
Esquire
Hidden Best Restaurants
Feb 2011
51
52
53
11
In the evening join the visiting winemaker from South Africa for
a private tasting in our wine cellar followed by an outstanding
dinner featuring a myriad of organic and seasonal produce
sourced directly from the farm All dishes in the restaurant are
designed to be shared and enjoyed together
The warm summer months are filled with afternoon bbqs
evening musical performances in the openair theater and sun
dappled memories at the pool
Winter is crisp and perfectly peaceful as snow dusts the bamboo
forests Log fires crackle in the bar and winter cocktails warm
from within
Memories are created and moments are shared a naked Stables
Private Reserve
˛=ϞʜKċȅѳɫčOumlɳǙ˰=ФͰɒOumlǙѨȕʑɐǙ=ŻϾхƻȅѳɸOumlϾƉOumlΪΈ˸OumlĖ˭6ϞʜȅΘҗҖĺɴAEligȅOumlНH6
҈ϤOumlΆƕ=жȕɊͷŮ˞DZ=ȹǤOumlϝϪȎύordfϡƎ϶iexclȕϒŒLwOumlɐťſϥ6
жȕOumleumlƕʒǓΕũ=JμĢĩѯќŝ6ǙHȕ=ɦФƄѓˀ˞āordfʋɿ˩=ϞZeumlƕƋǙɭ˂ɴɻũηucirc6
ȅnaked StablesjуſϥΘɐť˶ŒH6
12
13
14
GREEN DESIGN amp CONSTRUCTION
LEED Green strategies
All about LEED
Developed by the US Green Building Council (USGBC) LEED
(Leadership in Environmental Energy Design) provides a concise
framework for measuring green building design construction
operations and maintenance LEED Platinum rating is the
USGBCrsquos highest rating with strict criteria encompassing energy
savings water efficiency CO2 emissions reduction improved
indoor environmental quality and stewardship of resources and
sensitivity to their impacts A LEED Platinum qualified building
should use at least 30 to 40 less water and electricity than a
normal building At naked some of the things that have been
done in aiming to achieve this award are
recycling
flushing and irrigation
water
waterless urinals
buildings
consumption
ɀ˔ˤƗІƭˤ
绿色建筑认证
关于LEED
ϻɐŘɀ˔ƭѡƁāʜ=LEEDɀ˔ƭѡˈпltȣɀ˔ƭѡˤƗ5ƿń5РѽϡƎŰŀƥƾOumlȀơ6LEEDɐŘɀ˔ƭѡƁ˄ƽɭ5ѱЕȚϸȿ5ƱUacuteĀϓŸʀČ5˫ɬźǔёȣ5ѱЕŎȓƎoslashʙϳΗOumlɚĭoacuteψķnѬOumlѻijưΙ6ϞmicroϴϾLEEDˈпOumlƭѡϰħaʔƭѡ˟˼ϸOumlaacute6Ф =ͰɒϚѼȥŬucircľѽȅлʷOtildeOgraveжĸưΙ
ƭѡƽˬȥ13OumlɭЕ˼ϸ
ƭѡƽˬȥOumlϸȣ
iquestͳccedilũɇȺƍȅOumlЅϸЂҔͲOumlνźȚϸ
ϾҔͲũđiuml^ſϸЂyenũŐĪ
LJA˗ňȱOuml˳THORNǖŸȥƂ
˼ϸUacuteȱȣOumlЌŊegraveѩяϡƎɶ˾umlɇɗyen
Οkiexcl
ϸЂЎ˅Oumlϒɭ˅ƞ˅ʠ
ϸЂƞ˅ũȐʼƭѡOumlƽɭЕкʢ`
pѩϾ˅ſѩяȅƱUacuteɭЕΞŦ
15
use Incentives given to reduce energy consumption
a factory 20 minutes away from site
window frames bricks and roof tiles
Council)
material
property
recharging stations
within a radius of 800km
CѩФϾp˛OumlɭȣƗϸȅƢethǸˆOumlɭЕ˼ϸʮ
ȁ6ŻɭЕΞŦOumlƦ˟ŀuumlOumlưȘ6
ϸ˼ϸќΧdzȝOumlŗȷƞ˅ŀɻ6ќΧdzȝȅѳǢȑͰɒ
ēєȺЗOumlϞƝľ
ϾOumlʥũacuteŲiumlijoacuteǨЖ
˼ϸɘŒŵOumlUacuteĝˢtȟ
˼ϸUacuteʀČOumlȦ
˼ϸſȚϸOumlǛɦёͳccedilơ5џѲ5џƈ5acuteȀ5ѦǼũ
ͳccedilʎ
Ś13OumlɦϻFSC˕ȩŎȓГƁltʹ
˼ϸǵУ˪OumlŸќѐTHORNO
pɬʺ˼ϸLEDtimesũΟίOumlϲŒtimes
oslashϾƭѡѻAringoacuteOumlljαѳʿŒũĘ
ѝTHORNъПηijyumlěljˏ=ijyumlěϻϒɭŀaacutesɭФ
ѤTHORNcurrenaacute
OumlƭѡȦiumlȅѳĈДŁȕɬOumlʵЉ
Ś13OumlƭѡđȦ^ſȚϸ
ϾoacuteƟAacuteOumlȃƇiuml^νźȚϸ
notĉũȃƇ^ϸѽĐȦ
oacuteƟAacuteɬϴϾϾƉųВ
іΪϭˏϙ˪iacuteIcircTHORNȻѕlt
WŰѳʿiacuteцʾ
16
17
THE DESIGN IDEA
Tree Top Villas
树顶别墅
To touch the sky at night and look down on the forest in the morning is what owners of the tree top villas will experience High
above the forest canopy 30 luxurious homes are perched in the tree tops Spacious wooden constructions with large sundecks spill
into the panoramic views of the mountains
macrɞҌҍOumlϝǹ=ϔѪȗOumlҐ=жǜϴϾccedilpOumlˆɒntildeΘOumlҕȞǒ˔6icircŤŴѢЭʗͽФ˕ȩŌт˛=pǡϞķ6аФǾOumlɦѐΟͳѓ=œOumlɢī˗ʺǒǍόYacute6
Each villa is built on stilts to minimize its physical footprint and maximize the views for its discerning owners The prefabricated villas
are made by innovative construction technology known as structural insulated panels (SIPs) With high insulation value and zero
construction waste these lofty eco dwellings are like no others offering you an energy efficient home that is beautiful and at one
with nature
ccedilpOumlƭѡaumlƵȵƿń=iquestyacuteƦ˟oslashБ˽˪źǔOumlϳΗ=sѻAringΏoacuteOumlЮϹɐOumlǒ˔6жΡЎѐOumlpϸѻΪǴƔOumlƿńWOѐШOuml6ccedilpOumlˤƗтѽ=ʹđȦͲˁssectѳʿ=ŀϞĸЁϾʑЁʩNjѳʿOuml˪ѢЭ6
The villas are intended for life Overlooking the mountains and forest below each home has a very large outside deck
complemented on the inside by an open plan kitchen with all the latest amenities dining room living area and opium den for
relaxation and entertainment Large sliding doors and full wall windows welcome natural light while sophisticated air conditioning
systems ensure your comfort Double layered glass keeps the view in perfect focus hushing all sounds to perfect stillness Wooden
floors soft lighting and high ceilings add a sense of warmth and space
ccedilpѥ˪Ƃyacuteƭ6Ġғ΅ɘOumlʾ˗ũ˕ȩ=ɏicircƭѡǩˤϾǾAringOumlϒ=ʆϡCcedilOumlмǭČ˾notĉ55˪ƂʵũČЄȎ6ǾAringOumlȄɑũмɘɅTHORNAringacuteǵɩѳʿˉŒ=˶ljOumlǹaelig΄ǵʽWɴOumloacute6tȟǵȯɴФѻƜƶoacuteΩ˚ɐǒOuml˶xƁOgraveĹѕ˩ϪOumlī˃=ntildedegЂϞʎǓтѓ6ʿOumlɦTHORNO5ˌũOumltimesŒũǹOumlųϣЫȥɻũǹƣĭ6
ˤƗȓɲ
18
Tree top villas
Roofs thatched
19
20
FLOOR PLANS
Treetop villa 2 bedroom villa ccedilpȢͱĉ
ʒɘ
Interior area 室内面积 13768sqm
Exterior area 室外面积 50sqm
Total usable area 实际使用面积 18768sqm
21
Level 1 一层
Interior area 室内面积 7088sqm
Exterior area 室外面积 102sqm
Level 2 二层
Interior area 室内面积 668sqm
Exterior area 室外面积 398sqm
22
Treetop villa 3 bedroom villa ccedilp˓ͱĉ
Interior area 室内面积 20214sqm
Exterior area 室外面积 664sqm
Total usable area 实际使用面积 26854sqm
23
Level 1 一层
Interior area 室内面积 10334sqm
Exterior area 室外面积 118sqm
Level 2 二层
Interior area 室内面积 988sqm
Exterior area 室外面积 546sqm
24
Treetop villa 4 bedroom villa ccedilpͱĉ
Interior area 室内面积 2667sqm
Exterior area 室外面积 863sqm
Total usable area 实际使用面积 353sqm
25
Level 1 一层
Interior area 室内面积 136sqm
Exterior area 室外面积 168sqm
Level 2 二层
Interior area 室内面积 1307sqm
Exterior area 室外面积 695sqm
26
FITTINGS amp FINISHES SCHEDULE
EXTERIOR AND INTERIOR FINISHES
External walls
Structure is built from steel and SIP (Structural Insulated Panels) External wall is cladded with painted fiber cement board
Internal walls
emulsion paint
Ceiling
Ceiling is finished with emulsion paint
Flooring
Bedroom is finished with heavy strand bamboo flooring
Balcony
Balcony floor is finished with Wood Plastic Composite decking (M wood) Railing and trellis made with Liu An wood Balustrade is fitted with metal and Liu An wood
Window
bedrooms are fitted with double glazed LowE glass and Roto hardware
Kitchen amp powder room
Floor is finished with natural tile Kitchen cabinets and sink are provided Kitchen counter top is fitted with natural stone
Bathroom
Wall and floor are finished with natural stone
Doors
Entrance door is made of solid core timber fitted with Saflok RFID locks Bedroom doors are fitted with hollow core timber fitted with Saflok RFID security locks
ƭѡȦƎˤ]ɛ
室内外材料
oacuteƟͳʥ
oacuteƟͳƿńˤƗĮƿńƎƿńWOSIPlt6ʥϸΉɮOũʘ6
ɬʥ
ǸćƎͱтɬʥǩϸĔƎˎƲʘ6
ų
ųɘˎƲʘ6
THORN
ǸćģūɦTHORNO6ͱіќTHORNO
ȹ
ȹϸɦOʓʟ6ʈȲҎɦѐШOuml6ȇĬϸDŽрƎȲҎɦĜ6
acuteŲ
Ǹć5ͱOumlacuteŲϸȽɦѐacuteȀʆ-3ѓǹtȟƎ-0-ͶDŽʆƪ6
notĉ
THORNϡƎɘϡʿTHORNѦʓʟ=notĉŀlaquoŖϡƎʇ6notĉɘʿ˵6
Ќ
Ќʥ˦ƎTHORNϡʿ˵ʓʟ6
ɑ
ˏǺAringɑϸ˹Ψɦɑʆ˛-)ljordfɑNJ΄6ͱɑϸǹΨɦɑʆ˛SaflokljordfɑNJ΄6
27
MECHANICAL AND ELECTRICAL INSTALLATIONS
Heating and Cooling
AIRWELL centralized water source heat pump is provided Fresh air intake with heat recovery system is installed
Electrical provisions
are provided
Electricity
Concealed conduits are provided Threephase electricity supply with miniature circuit breaker distribution board is provided
TV telephone and internet connection
Satellite TV with all major international channels
is provided in all the villas Telephone outlets and wireless internet connection is provided
Hot water supply
Huang Ming solar hot water heater and Rinnai gas water heaters are installed for the villa
Water supply and pipes
Concealed copper pipes are used for both hot water and PPR pipes are used for cold water
The resort will be patrolled 24 hours a day CCTV system is in operation throughout the resort 24 hours a day All the villa front doors and bedroom doors are fitted with Saflok RFID security lock system
APPLIANCES TO BE PROVIDED OR INSTALLED IN EACH DOMESTIC
UNIT
机电设施配套
ŀɻũѐȐ
ɽyumlƍѓ˾Е˅`΄6ΪĘ˅ſ΄6
Ɲaacute
ʆEΐNtildeŎOumlǭŋϡƎѿ6
aacuteȞŀϰ
ѩϾϮ˾ΐȺ=ʆϾίoumlȺʠ=ʆaacuteΓOuml˓ΑaacuteЕŀϰ6
aacuteƎςˤ]
έaacute=ʹΐaacuteŹũʹΐȺ6
˅ˤ]
žɛϒɭ˅ʠƎȩɬɌʡ˅ʠ
Ŏ
˅ŀϰŎǩϸϮc˾ĮŎ=ȐŀϰŎŎ6
WCˤ]
oacuteƟAacuteˤϾϾΟ˶ѽOumlgȺaacute΄ϡƎΟ˶OumlπɄ6ˏǺAringɑƎͱϸSaflokljordfɑNJ΄
标准住宅单位附送以下设备
Stove BAUMATICExaust fan BAUMATICOven BAUMATICMicrowave BAUMATICFridge BAUMATICBARMini fridge (2 3 bedroom) BAIXUEWine fridge (4 bedroom) BAUMATICBEDROOMMini fridge BAIXUEBath KOHLERTERRACEBarbeque grill
TelevisionDVDBATHROOMShower KOHLERBasin KOHLER
notĉ aacuteraquoȷ ʄɇUcircǷnotĉϼχƉ ʄɇUcircǷnotĉaacuteDZΓ ʄɇUcircǷuȷ ʄɇUcircǷɬяrΓ ʄɇUcircǷHΟrΓ=ĉlt JμǙŖĉlt ʄɇUcircǷͱΟrΓ JμЌį Ǵȍȹ˞DZΓҒĉaacute ɯDVD ɯЌȪЌʠ Ǵȍʇ Ǵȍ
28
NOTE
1 The Developer reserves the right to substitute other materials
or appliances of comparable quality and standard for the
intended items as listed in above fittings and finished schedule
2 The fittings and finished as listed above shall be subject to
the terms of formal Agreement for Sale and Purchase Those
provisions may have slight variation in the color measurement
3 The Developer reserves the right to make modifications and
changes to the building design fittings and finishes without
prior notice
4 Fittings and finishes of the Special Units may be different
from those of the Typical Units
备注
āЮ˙WȰϞʧʹȞ=Dв˹ƙʮȁεϘϡUgraveётƭѡȦϡƎˤ]Ccedil˛ȧĹΙ6
˛ȧĹΙȦϡƎˤ]ǩϡн˾ɈɉūКOumlǿщegraveѬ6ĹΙƭѡȦƎˤ]ǵɭƁФϋ˔=ȣoacutepoundAcirc5ȓ5ѺуƎƆľ˛ordfʬp6
āЮ˙WȰϞʧʹȞδeacuteϡƎĽĨϛOumlˤƗ5ƭѡȦϡƎˤ]ʹεȮαс6
˔EumlЏOumlēƭѡȦϡƎˤ]І˛oȧĹΙǵɭϾx6
29
PURCHASE OPTIONS
Buying a Tree-top Villa at naked Stables Private Reserve involves signing a Sale and Purchase Agreement with the development
company and a Lease and Management Agreement and Deed of Conditions with the Hotel Management Company The Management
Agreement requires the purchaser to lease the property back to the Hotel Management Company to manage on the ownerrsquos behalf
There are two different plans which are available for buyers
在 naked Stables 购买一套拥有不动产权的树顶别墅包括与发展公司签署一份买卖协议以及与酒店管理公司签署一份租赁管理协
议和条件契约管理协议要求购买者以业主的名义向管理公司出租其别墅以供其管理买家有两种方案可供选择
ŅɈκΙ
30
OPTION 1 - FLEXIBILITY
1Owner Usage Rights
Zero usage restrictions
Early reservations are required to secure Villarsquos especially during prime and peak seasons If a Villa Owner does not provide the
required advance notice for a reservation the resort may be required to offer the owner a different unit or in the worst case no
availability at all
1 业主使用权限
ȫ˼ϸΏѐ
ϘʴʣЎegraveˏѢp=ϺʙФƐƕ6ˍřpϛѝɍϾŀϘʴOumlϸЂЎegraveOumlЎс=oacuteƟAacuteƮʙŀȮϞdegѢdeg=ƆеѻЦĴOumlʮȁɍϾǹĉ6
2 Rental Revenue
2 租金收入
a Rental revenue
Whilst not in residence the owner will be eligible to earn a pro rata 36 of the room revenue generated by the Reserve during their
absence Ie Everyday the revenue generated by the entire resort is divided amongst the owners not in residence on that day When
an owner is in residence he forfeits his opportunity to earn revenue
ѸDŽˏ
ϛѝxǝѢʖƣ=ƮOtildeOgraveoacuteƟAacuteordfѸʙĉͳOtildeϧOuml6ɏoacuteƟAacuteordfѸɨΡxǝѢФfrac14OumlϛѝOumlĉͳOtildeOumlϧƮ^ʒǩēʆĺжΡϛѝ6IcircϛѝǝѢФʙpȕ˶=Ʈ˱ʸƅOtildeϧOumlƉƁ6
b Monitoring your returns
Owners will receive regular financial information in the form of an electronic or hardcopy statement with details including owner
records of stays amounts spent revenue generated etc Owners may request to receive these statements daily weekly or monthly
Should the owner wish to lsquocash outrsquo and withdraw cash generated from their villa ownership this will be available biannually at the
gtƢethɰOumlſY
ϛѝƮƁegraveʖOgraveaacuteѲPƆɘP~Yo=ɬˋʭregOumlȧordfϛѝOumlˏѢƘȼ=ΞĒƘȼ=ˏſYUgrave6ϛѝǵκЪɏˉ=ɏέʖ=ƆɏĸМOgravefrac14Yo6ˍϛѝoslashѳƓФoacuteƟAacuteѓOumlˏſYljα=ɨɋǵɍSɱ˹˲Ϟfrac346ƆɏɱOumlМƆɏɱOumlМ6
选项1-灵活性
31
c Cashing out your returns
Owners will be able to cash out their returns twice a year If the owner chooses not to cash out his returns the resort allows the
owners to use their returns at the resort This option allows the owners to deduct returns pretax
gtƮɴOumlſYŚDŽĈ˾ʷordf
ϛѝɭņɏɱȢfrac34ϡDŽĈ˾ʷordfɒOumlſYϧ6ˍřϛѝκЪxʷordfOumlϧ=ǵϡФoacuteƟAacuteѓ˼ϸ6жѕκΙПηϛѝǻshyɩʣOumlſY6
3 Discounted Resort Services
All services available at the resort are offered to owners and their guests at a 20 discount off list prices These services include
restaurants wellness centre and activities centre
3 有折扣优惠的度假村服务
oacuteƟAacuteȕϾŀĺϛѝϡƎɒǸˆOumlĞiumlDвnƠĺЃOumlгǻ6жΡĞVȂ5ƫǰѓΫũƂiacuteѓΫ6
4 Services Fee
When the owner is in residence the resort continues to offer services on their behalf These services include Butler Bell
Housekeeping and Room Service In addition to these the resort offers water electricity wireless Internet and telecom services
included in the Services Fee to the owner whilst in residence The services fee is 300rmb per room per night This fee is charged on
all rooms regardless of which are in use
4 服务费用
IcircϛѝФoacuteƟAacuteǝѢ˶=oacuteƟAacuteƮƚθϡɒOumlɜϦϛѝŀĞ6жΡĞVȂϵˆ5αȔ5ƝоũǸĉĞ6shyȥжΡт=oacuteƟAacuteФϛѝǝѢʖƣŻŀ5aacute5ʹΐűȠϡƎaacuteάĞ=жΡiumlVŠФĞĒϸѓ6ɏĸĉƣɏOumlĞĒϸЏˆəe6жĸĒϸΛϾĉƣʷOuml=xɃfrac14ĉƣĚФ˼ϸ6
5Maintenance
4 of hotel room revenue will be reserved for ongoing building maintenance This will be deducted from the ownerrsquos share of total
room revenue
5 维护
ǙacircǸĉˏOumlƮ^ȰѽŮθƭѡδтĒϸ6ħēDŽuumlƮiquestϾˆǵēOtildeOumlǙacircǸĉˏĕuumlѓǻshy6
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Rooms Available 可用房间 121 121 121 121 121 121Estimated occupancy 预计使用率 35 45 55 60 60 51Estimated average daily room rate 预计每日平均房价 2500 2675 2836 2977 3096 2817Growth in room rate 房价增长率 7 6 5 4 6Annual room sales 年房间销售额 38644375 53163619 68876422 78894810 82050603 64325966RENTAL RETURN ESTIMATES - RMB Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGEEarnings Per Room (36 of gross room revenue) 124173 170827 221315 253507 263647 2066942 Bedroom 收益 ndash 双人间 248346 341653 442631 507013 527294 4133873 Bedroom 收益 ndash 三人间 372519 512480 663946 760520 790941 6200814 Bedroom 收益 ndash 四人间 496692 683306 885261 1014027 1054588 826775
INDICATIVE YIELD Indicative selling price Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
2 Bedroom 收益 ndash 双人间 6000000 41 57 74 85 88 69
3 Bedroom 收益 ndash 三人间 9000000 41 57 74 85 88 69
4 Bedroom 收益 ndash 四人间 12000000 41 57 74 85 88 69
Hotel revenues and owner rental yield - Option 1 Flexibility
32
OPTION 2- STABILITY
1Usage Rights
1 使用权限
选项2-稳定性
Total Permitted Usage Prime Peak SeasonPermitted Usage
Peak SeasonPermitted Usage
Out-of-SeasonPermitted Usage Blackout
40 days per yearNo occupancypermitted
Up to 20 days per year but no more than 7consecutive daysfor any one stay
Up to 20 days per year but no more than 7consecutive days for any one stay
No occupancypermitted
允许使用总数主要的旺季允许使用
旺季允许使用
淡季允许使用
无折扣期
每年40天 不允许占用 每年20天但是每人
不能连续居住7天每年20天但是每人 不能连续居住7天
不允许占用
Prime Peak Season To be published by naked Retreats in according to government notification every year Prime Peak Season
Middle Autumn Festival (Sept) excluding Blackout dates
Ɛƕɏɱϻnaked RetreatsĻǟоġĵāordfс6ƐƕVȂѓŘsup1ƽϞМĀМlt5ȋiacuteƽͶМlt5Řʱƽ˴Мlt5ʭɛƽМlt5ѓʲƽǘМlt=xVȂʹгǻʖ6
ƕiquest˓МOgrave˴ϞМʖƣOuml10ĸїɡϡƎ10ĸľѽˉїʖ=xVȂƐƕũʹгǻʖ6
OutofSeason 20 days during December to February excluding Prime Peak Season and Blackout dates
Iacuteƕiquest˴ĀМOgraveĀМʖƣOuml=xVȂƐƕũʹгǻʖ6
Blackout Dates Peak demand dates such as holidays sporting events groups and citywide conventions Local cultural events
all as specified by the Hotel from time to time
ʹгǻʖεʴijėʖVȂƟʖ5Ћ˒5ũʺβOumlƁϨ6IcircTHORNɾyumlOumlŸƂiacuteiumlƮDвǙacircOumlɛljα6
2 Rental Revenue
2 租金收入
a Rental revenue
Regardless of your usage of your property your rental return will be fixed at 5 for the first 5 years of operation After this period
you will automatically migrate to the Flexibility plan
ѸDŽˏ
xɃɰOumlĉ˼ϸoacuteˍŪ=ͶɱOumlѸDŽϧiumlŊegraveOuml136ФжтŮ=ɴƮѳiacuteѧˏȬƂβĈF6
b Monitoring your returns
Owners will receive regular financial information in the form of an electronic or hardcopy statement with details including owner
records of stays amounts spent revenue generated etc Owners may request to receive these statements daily weekly or monthly
Should the owner wish to lsquocash outrsquo and withdraw cash generated from their villa ownership this will be available biannually at the
gtƢethɰOumlſY
ϛѝƮƁegraveʖOgraveaacuteѲPƆɘP~Yo=ɬˋʭregOumlȧordfϛѝOumlˏѢƘȼ=ΞĒƘȼ=ˏſYUgrave6ϛѝǵκЪɏˉ=ɏέʖ=ƆɏĸМOgravefrac14Yo6ˍϛѝoslashѳƓФoacuteƟAacuteѓOumlˏſYljα=ɨɋǵɍSɱ˹˲Ϟfrac346ƆɏɱOumlМƆɏɱOumlМ6
33
c Cashing out your returns
gtƮɴOumlſYϡDŽĈ˾ʷordf
Owners will be able to cash out their returns twice a year If the owner chooses not to cash out his returns the resort allows the
owners to use their returns at the resort This option allows the owners to deduct returns pretax
ϛѝɭņɏɱȢfrac34ϡDŽĈ˾ʷordfɒOumlſY6ˍřϛѝκЪxʷordfʙϧ=ǵϡФoacuteƟAacuteѓ˼ϸ6жѕκΙПηϛѝǻshyɩʣOumlſY6
3 Discounted Resort Services
All services available at the resort are offered to owners and their guests at a 20 discount off list prices These services include
restaurants wellness centre and activities centre
3有折扣优惠的度假村服务
oacuteƟAacuteȕϾŀĺϛѝϡƎɒǸˆOumlĞiumlDвnƠĺЃOumlгǻ6жΡĞVȂ5ƫǰѓΫũƂiacuteѓΫ6
4 Services Fee
When the owner is in residence the resort continues to offer services on their behalf These services include Butler Bell
Housekeeping and Room Service In addition to these the resort offers water electricity wireless Internet and telecoms services
rental option
4服务费用
IcircϛѝǝѢФoacuteƟAacuteȕ˶=oacuteƟAacuteƮƚθϡɒOumlɜϦϛѝŀĞ6жΡĞVȂϵˆ5αȔ5ƝоũǸĉĞ6shyȥжΡт=oacuteƟAacuteФϛѝǝѢʖƣŻŀ5aacute5ʹΐűȠϡƎaacuteάĞ=жΡiumlVŠФĞĒϸȕ6жϞȏOumlĞĒϸxVȂegraveβordfѸʆ6
5 Maintenance
Of the 5 guaranteed return generated form your property during the period you are not in residence the management company
will retain 4 of this return for maintaining your Villa The maintenance fund will be pooled and used for all Villarsquos in the resort
5维护
ɴxǝѢʖƣiquestɴOumlĉѓƮ˪Ouml13OumlſY=ŎȓŁƮWȰжbſYѓOumlϸѽɴpOumlŰ6ŰƈDŽƮ^ūsʜȅsϸЂϾoacuteƟAacutepOumlŰ6
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Hotel projections
Rooms Available 可用房间 not relevant 非主要Estimated occupancy 预计使用率 not relevant 非主要Estimated average daily room rate 预计每日平均房价 not relevant 非主要Growth in room rate 房价增长率 not relevant 非主要Annual room sales 年房间销售额 not relevant 非主要RENTAL RETURN ESTIMATES - RMB Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE2 Bedroom 收益 ndash 双人间 50 50 50 50 50 503 Bedroom 收益 ndash 三人间 50 50 50 50 50 504 Bedroom 收益 ndash 四人间 50 50 50 50 50 50
INDICATIVE YIELD Indicative selling price Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
2 Bedroom 收益 ndash 双人间 6000000 300000 300000 300000 300000 300000 300000
3 Bedroom 收益 ndash 三人间 9000000 450000 450000 450000 450000 450000 450000
4 Bedroom 收益 ndash 四人间 12000000 600000 600000 600000 600000 600000 600000
Hotel revenues and owner rental yield - Option 1 Flexibility
34
Option 1 - FLEXIBILITY Option 2 ndash STABILITY
investment returns for your Villa are influenced by the
success of the resort and the number of days you use
your Villa
Stable implies both your returns and your annual
usage rights to your property are fixed Regardless of
how well the resort operates your returns will remain
the same Equally you will only have a fixed number
of days allowed in residence
Usage Have unlimited usage rights to their Villa 40 days usage per year
Rental ReturnEarn 36 of the pooled returns from the entire resort
whilst not in residence
5 guaranteed return on their investment regardless
of resort performance
Resort Discount20 discount on all resort amenities and activities
(including SPA and Restaurants)
20 discount on all resort amenities and activities
(including SPA and Restaurants)
Services FeePay a Services Fee of 300rmb per room per night
whilst in residence
Maintenance4 of all room revenue is retained for maintaining
the owners Villa
4 of all room revenue is retained for maintaining
the owners Villa
选项1 ndash 灵活性 选项 2 ndash 稳定性
ȬƂβϸЂ˼ϸІſY6ɰOumlpѱſYʷǧЂoacuteƟAacuteOumlĿǑϱũɰoslashpOuml˼ϸoacute
ŊegraveβϤѯɰOumlſYũɏɱoslashЂɰOumlĉOuml˼ϸʹΏiumlŊegraveOuml6xɃoacuteƟAacuteOumlǑϱѫȁϾucircť=ɰOumlſYiumlŊegraveOuml6ϖTHORN=ɰъϾŊegraveOumlПηǝѢOuml6
使用 ʹΏѐOumlp˼ϸʹΏ ɏɱOuml˼ϸʹΏ
租金收入 ФxǝѢʖƣ=ƅOtildeмĸoacuteƟAacuteūsſYOuml xɃoacuteƟAacuteǑϱѫȁˍŪ=Wп13OumlſYϸЂѱ
度假村折扣 ϾoacuteƟAacuteˤ˲ũƂiacuteOumlгǻVȂSPAũlt ϾoacuteƟAacuteˤ˲ũƂiacuteOumlгǻVȂSPAũlt
服务费用 ǝѢʖƣ=ɏĉƣɏЏˆəeOumlĞĒϸ čѝϘ
维护 ϾĉƣˏOumlƮ^WȰϸЂϛѝpOumlŰ ϾĉƣˏOumlƮ^WȰϸЂϛѝpOumlŰ
OPTION COMPARISON
选项对比
35
36
INDUSTRY RETURNS AND BENCHMARKS
INDUSTRY REPORT
行业报告
Tourism and urban resorts is one of the fastest growing industries in China According to industry consultant HVS cities such
as Shanghai Beijing Shenzhen Guangzhou Hangzhou and Tianjin all have a population where a critical mass of highly affluent
individuals and successful companies exist generating demand for suburban resorts
ФѓŘ=ȾϽϛũoacuteƟAacuteσɓāЮOumlαϛтϞ6ĻǟʺʳǙacircĞϛltOumlϞΙYĵ˿=ФѓŘOumlѝϘˍ˛ŝ5[ǎ5˧5œј5ţјũdžǩēyѯAringȣOumlĥЍˆʾũĿOumlʝϛ=ϻfrac14ϚƊāȥoslashƴʵoacuteƟAacuteOumlƌAringεʴ6
Amongst other things the exponential growth in private vehicles has seen a huge increase in demand in the leisure market With
the completion of the shenjiahu highway in 2010 the travel time from downtown Shanghai to Deqing is now 2 hours Also with
stop at Deqing) scheduled to open in late 2011 travel time from downtown Shanghai to Moganshan will take between 15 to 2
hours When comparing travel times to get to other resort destinations in China ndash eg Hainan or Lijiang flight times might be within
2 or 3 hours total travel time including travel to airports and check in make the whole trip 6 to 7 hours plus additional travel cost
Within the 2 hour travel radius of Shanghai the quality of resort destinations is also (in our opinion) not at an international standard
with most hotels simply being lsquocity hotels in the countryrsquo rather than true resort properties operating at international standards
shyfrac14т=ѯĸˆγΊOumlāЮ=ĸˆƸϴϾȿϚσʂ˫6ѳɱ˥ƛůijϡŮ=iquest˛ŝOgraveOcircʭϚLjεϘĸΟ˶Ouml6ΪƭOumlijǵϡФ13ēєɬiquest˛ŝUumlAumlţј6ƏƮФɱYacuteǫľOumliquestţјOgraveɫǎOumlijѓϾϞаDzOcircʭlt=ъεϞĸSΟ˶OgraveȢĸΟ˶ǜǵϡiquest˛ŝѓΫOgraveAumlɢī˗6ˍřІѓŘOumloacuteƟˮTHORNŝɫ5ȒƯUgraveaƹ=shyȥϘųĒэĸΟ˶Oumlďα˶ƣ=ŻϘФVȂʣƉ=CʺƤũUgraveEgraveOslashƉ˛ų˛эĸΟ˶=ĽxϸɨΡuumlOumlαųΝȥ6Ѷō˛ŝїiΟ˶ɬOumlγΊoacuteƟʸdeg=э˟ͰɒˈltІŘƙŸnѬŻϾѯɛOumlǢ6AringēOumloacuteƟǙacircϚũѓOumlɨΡǙacircɍϾ_ёOumlʵp=ЗЗAumlxOgraveинŘƙϤϦ˛oacuteƟίĉΙɧOumlϘʴ6
ϛѝЎʖſYІaƹ
37
OUR NICHE
我们的利基
naked sees a need in the market for world class expertly designed and operated resorts which are within 1 to 2 hour travel time
of major cities in China As with other urban resorts we believe that the Leisure market and the MICE (Meetings Incentives
Conferences Events) market will be a huge driver for our business In addition we feel that we are already at the forefront of
the growing focus and concern on environmental design building and operations as well as the growing interest in nature and
environmental education At naked we also place a high emphasis on facilities and services for the entire extended family ndash from
children to parents to grandparents that other resorts do not place dedicated resources for
nakedЎƧOgraveȥФѓŘжϞεʴƏǢȑѝϘϞэȢĸΟ˶Ouml=˶ЁhζǁϞȱOumlѥϛˤƗũŎȓOumloacuteƟΙɧ6ͰɒΑάγΊũƁƁϨ5ưȘȾϽ5AringίʝϛƁϨ5ƂiacuteЮȉltOumloslashͰɒϛOumlіAringʤȞ6frac14=ͰɒФŋѣũiacuteźWίˤƗ5ƭШ5ŎȓũźWȓɲœ˛ϠǑѷФȥαϛȭя=ФnakedІαϛеxͰɒϚіoslashЂˣʵѓOumlŜѲ5Ɲ5ȌеOumlĞũˏ6
As such we feel very confident in the rates and occupancies that we will achieve Regarding room prices when benchmarking
against some of the other leading hotel brands in the resort market such as Aman Fayun Hangzhou Banyan Tree Hangzhou Fuchun
Resort Hangzhou Mandarin Oriental Hainan and Commune by the Great Wall average rates in March 2011 for single bedrooms in
this set are ~ RMB2800
ϩfrac14=ͰɒoslashЂˏѢĉƠϡƎˏѢȿcurrenɊάΫ6ФˏѢĉƠĈɘ=ІʙФoacuteƟAacute˛OumlсɜǙacircʑʁaƹ=ˍCҊĂО5ţјНҏѨ5ĥsup1˗ǝ5˓φŴecircĈǙacircũƵ΅OumlŁˣ=Фɱ˓МOumlEumlˆƣʒǩƠķ=6
Regarding occupancies we are confident to achieve occupancies of around 60 after about 4 years of operation but forecast
conservatively that our occupancies will start from around 35 in the 1st year of operation and grow steadily to 45 in year 2
55 in year 3 and 60 after the hotel is lsquomaturersquo from year 4 onwards
ФˏѢȿĈɘ=ͰɒŬϾάΫǑŚɱOumlǑϱ=ͰɒǵϡAumlOgraveOumlˏѢȿ6WŇƗ=ͰɒOumlˏѢȿƮƁϻszligϞɱOuml13=egraveЫOgravefrac34ɱOuml13ũszlig˓ɱOuml1313=szligɱϡŮƮƁЫOgrave6
Given the above estimates we believe that owners can expect attractive investment terms as illustrated in the table below
Ļǟϡ˛OumlŇƗ=ЎƗϛѝɭņOtildeOgraveOumlѱſYƮƁˍ΅o˿
CҊĂО
НҏѨ
ĥsup1˗ǝ
˓φŴecircĈǙacirc
Ƶ΅OumlŁˣ
RMB4270
RMB3500
RMB2000
RMB2150
RMB2388
Aman Fayun Hangzhou
Banyan Tree Hangzhou
Fuchun Resort Hangzhou
Mandarin Oriental Hainan
Commune by the Great Wall Beijing
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Rooms Available 可用房间 121 121 121 121 121 121Estimated occupancy 预计使用率 35 45 55 60 60 51Estimated average daily room rate 预计每日平均房价 2500 2675 2836 2977 3096 2817Growth in room rate 房价增长率 7 6 5 4 6Annual room sales 年房间销售额 38644375 53163619 68876422 78894810 82050603 64325966
38
39
ͰɒOumldivideTHE TEAM
40
Grant Horsfield ndash Chairman naked Group
Grant a native of South Africa is Founder and Chairman of the
naked Group
Before coming to China in 2005 Grant worked in England
and South Africa with more than 10 years business ownership
experience With background in IT he launched eBites
Limited in 2000 Operating nationally eBites was both a
publishing company and a callcentre facilitations company with
headquarters based in Cape Town In 2004 Grant received
an MBA from University of Cape Town Graduate School of
Business Upon graduation he decided to come to China as he
saw China is where business opportunities lie
After spending two years in Shanghai he found himself
overwhelmed by the metropolis and missed the natural beauty
of his home From this desire and need sprouted the concept
for naked Retreats which was launched in 2007 Grantrsquos vision is
to create sanctuaries that are in harmony with the environment
where people can appreciate the simple way of nature and
embrace the naked lifestyle Grantrsquos tireless efforts in promoting
ecotourism in the rural areas not only created jobs but also
pride for the local community He received an environmental
award from the Huzhou Government in 2008
高天成 - naked集团总裁
ij=ɫčIcircTHORNˆ=nakedƍOumlmiddot˽ˆũѵ|6
Ф13ɱȅOgraveѓŘтʣ=ij˪ЬФϯŘƎɫčľѽ=ϾŚɱOuml˙ϛǑϱƎРѽǑϏ6ФʙITǒOumlUѠ΅=ɱij˪ƭȜȥeBitesϾΏŁ=eBitesŁƮϱΝІaacuteŹĞѓΫLJɖƿū=ʙѵˤФǭʔugrave6ɱ=ijƅOtildeȥǭʔugraveAringλ˙λЙOumlMBAλ6dϛŮ=ǧegraveȅѓŘ=ϩǯOgraveȥжȕOuml˙Ɖ6
Ф˛ŝEgraveȥȢɱтŮ=āѳƓxȥ˪Ƃ=sʨAtilde˱ȥѳʿɐǒ6ФжѕИІεʴOumlʶ˼΅=ƭȜnaked Retreats
OumlΖĂФɱOtildeOgraveȥ˹˲6ijOumlΖĂƭШϞĸ˯THORNІѳʿũΣŃdeg=ˆɒǵϡΘѳʿ=ΘnakedOuml˪ƂĈ˾6ij˫ΔAacuteTHORNʵ˪ȾϽѽordfOumlxΦɹȞ=xLjmiddotШȥľѽıŻOtildeOgraveȥIcircTHORNˣʵOumlХϐ6ij˪ƅOtildeȥɱůјоġNāOumlźWAring˼ư6
41
Delphine Yip-Horsfield ndash Partner Ben Wood Studio Shanghai
received her Master of Architecture degree from Harvard
Boston prior to moving to Shanghai to oversee the award
winning Xintiandi project on behalf of Wood and Zapata In
the fall of 2005 Delphine became partner at Ben Wood Studio
Shanghai
Drawing from her own experience of diverse cultures Delphine
has led a multitude of high profile projects such as Hangzhou
Xihutiandi Zhujiajiao Oriental Garden Shanghai Waitanyuan
Beijing Palace 77 Shanghai Hongqiao Commercial Core Lijiang
Lashihai Resort Masterplan etc
In 2006 she was selected Wallpaper magazinersquos first annual 40
under 40 designer of the year
Delphine is the chief master planner and architect for naked
Home Village and naked Stables Private Reserve She also
oversees the visuals and styling of the naked Brand
叶凯欣 - 上海Ben Wood设计室合伙人
ϜǮΩɺ=Ben Wood ˤƗľѽOumlѵƢ=śęAringλƭѡλ6ȅ˛ŝтʣ=ФΒIJ5ɷКũuuacuteľѽ6ȅ˛ŝŮ=CcediloWoodũZapataĤЩΪTHORNΙɧOumlƢethľѽ613ɱʲƕ=ϜǮΩɺBen Wood ˤƗľѽūƃˆ6
ϾѯxŸϽșǑϏOumlϜǮΩɺ=EacuteˇȥηucircijocircΙɧOumlƢeth=VȂţјͻůTHORN5њƝƶecircĈųВ5˛ŝЕ5[ǎłatilde5˛ŝŭʦ˙ϛѓΫ5ȗƯȄŝoacuteƟAacuteѵŔŷˤƗUgrave6
ɱ=ˏκȥWallpaperСьǃɱoacuteϡ΅OumlˤƗ˰6
ϜǮΩnakedƝВAacuteũnaked RetreatsOumlѵˤƗеũƭѡ˰6˶ϚĤЩƢethnaked˙nOumlFũĘķˤƗ6
42
Kang Yang Lim ndash Group Chief Operating Officer naked Group
Group with over 13 years corporate finance and real estate
development experience Previously he was Director of the
real estate division of APP China taking responsibility for the
initial positioning and development of the USD15 billion lsquoWhite
Magnolia Plazarsquo mixed use development project (including
the development of Shanghairsquos first W Hotel) He also led the
concept and development of APPrsquos branded residence and resort
project in Sheshan Shanghai
Finance division of PricewaterhouseCoopers in Melbourne
Australia where he specialized in business value and strategy
worked in inhouse strategy roles for CocaCola GB in London
and to British venture capital firm of the year (2004) ISIS Equity
Partners before coming to China in 2005
Accountants Australia in 2002 and is also an affiliate of the
of Commerce and Diploma in Modern Languages from the
University of Melbourne Australia
林纲洋- naked 集团首席营运官
ƞˏnakedƍOumlȩ˪ϴϾŚɱOumlʝϛ~ƎTHORNǭāǑϏ6Фfrac14тʣ=ѽѓŘDŽŒOumlTHORNǭāOumlѵƢ=ĤЩƠч13ϢЏOumlucircϸ8JЈȈœ9ǭāΙɧOumlcopy˽κшũǭāVȂ˛ŝszligϞƝ ǙacircOumlǭālt6˶ϚщNtildeȥDŽŒƍФ˛ŝҁ˗ʑʁѢЭũoacuteƟAacuteΙɧOumlȓɲũǭā6
ФDŽŒƍˇфтʣ=ȩİϑGAringȚφɣyuml_ʔŴϷOacuteƁƗ˰OumlǑȓ=ѥѣЂ˙ϛƠчũЯɁѰξ6ȩ˪Ф13ɱȅOgraveѓŘтʣэȑǭʔŴϷOacuteŮOumlϞotilde˶ƣɬ=ѽǵǺǵȎɂugraveŁɬOumlЯɁēͺ˰=ϡƎISISOumlʼnʏūѽƃRФϯŘɂugraveOumlϯŘĘΌѱŁˇф6
ȩ˪ФɱƅOtildeȥGAringȚφηƁƗ˰ƁũGAringȚφпʻωǗOumlƁГѱķ6˶ϚƅOtildeȥGAringȚφɣyuml_AringλOuml˙ϛλλϡƎCcedilЇϊλп6
43
Gabriela Lo ndash Managing Director naked Retreats
With over 15 years experience in high end events and PR
management Gabriela has been instrumental in bringing naked
to where it is today As one of the original members of the
naked Team Gabriela has led the growth of naked Retreats
to become one of the most famous eco retreat destinations in
China attracting guests and publicity from around the world
Originally from Macao Gabriela has rich multi cultural and
multinational living and working experience having worked and
studied for many years in Greater China England and Italy
卢家宝 - naked 度假村常务董事
ϴϾŚ13ɱOumlijocircƂiacuteũŁŃŋ΄ŎȓǑϏ=nakedDžOumlǜІȶƝXēxǭ6ѽħdivideOumlmiddot˽ГтϞ=ȶƝXϠǑAEligȭnakedѓŘѻϾɜOuml˪ȾϽɧOumlTHORNтϞ=ͼϭȥȅѳǁĹTHORNOumlǸˆ6ȶƝXȅѳGɑ=ϴϾĖĥOumlucircЏŸũucircŘǝѢũľѽǑϏ=ЬФAringѓŴTHORNʵ=ϯŘũϤAringȚϾѯucircɱωǗǑș6
Judy Zhu ndash General Manager naked Group
Zhu is the General Manager for naked Group ensuring smooth
operations of the group with a particular focus on government
朱燕 - naked 集团总经理
њώ=iquestnaked Retreatsmiddot˽ǭ˽ǜũij˪ūѽ6њώѽƍѵǑȓ=ĤЩIcircTHORNũŋ΄ʽWƍРѽ6Фƞˏnakedтʣ=њώФ˛ŝũ[ǎiquestŚηucircІ˙ϛϾŋOumlфϛ6ФΪͻȈƅOtilde˙ϛλ6
44
Kurt Berman ndash General Manager naked Stables Private Reserve
With over 16 years experience in FampB and high end luxury
resort management Kurt brings a wealth of experience and
will lead the preopening and operations of our new resort ndash
naked Stables Private Reserve Prior to joining naked Kurt was
the preopening General Manager at Six Senses Laamu and
Resident Manager for Six Senses Soneva Gili by Six Senses Kurt
has also worked at other prestigious resorts including Fregate
his career in hospitality in FampB and was a trained Chef with
experience working in many prestigious institutions including
The Dorchester Hotel in London Kurt is from South Africa and
has a masters certificate in hospitality management from Cornell
University
Kurt Berman - naked私人度假村总经理
ϾѯŚɱϬƎijIumlŤŴoacuteƟAacuteOumlŎȓǑϏ=ƮϡĖĥOumlǑϏȭNtildeͰɒΪoacuteƟAacute77)$ 0OumlϱϛũРϱ6Фƞˏ)$ тʣ=10ЬEacuteˇŚ8szligȳĭǦ9+1ϱϛѵǑȓũ8szligȳĭǦ9-2 ((OumlѤacircǑȓ610ŻЬˇфЂamp0ˆŝETHũ1+4UgraveʙўɜoacuteƟˮTHORN610OumlϛʜzЂϬαϛ=ϚϡϞĸФŬucircўɜƉńVȂ-0-0 -$-ltľѽŚOumlρȡϾOumlnot˰610ȅѳɫč=sϴϾǰɪyumlAringλЃOumlǙacircŎȓλ6
Richard Johnston ndash General Manager naked Home Village
Hailing from the United Kingdom but with most of his working
life in resorts throughout Africa Richard brings with him over
20 years experience in General Management and Director level
roles in world class resorts including Azura Retreats Cape Grace
hotel and the Saxon Hotel Richard plays a key role in the set
up of systems training and operating standards His years
of experience and mentoring leadership style make Richard a
natural inspiration for our young hotel management team
Richard Johnston - naked 家园村总经理
RichardȅѳϯŘ=IgraveAringucircOumloacuteƟAacuteľѽiumlФмĸčљ=ϴϾŚɱOumlѴūŎȓũǁƐoacuteƟAacuteVȂAzura
Retreats Cape Grace hotel and the Saxon HotelltijʒŎȓǑϏ6RichardФƭȜ΄5ʅρũРαnѬĈɘʜѯŋƨѽϸ6ĖĥOumlǑϏũȭNtildeĘķ˼OtildeoslashͰɒɱʬOumlǙacircŎȓdivideϾѯѳʿOumlƊȘ6
45
Teun Hanegraaf ndash Sales Director naked Retreats
Teun obtained a Bachelors in Business Studies and Masters
in Strategic Management with a focus on Chinese Business
Culture Teun increased our corporate sales business by 350
in his first year with us bringing international companies
ranging from international conglomerates Unilever and Coca
Cola to more local institutions such as The Shanghai American
School and leading Chinese companies such as Bank of China
韩天宁销售总监
ȅѳŧȈɥEcirc=şɵϴϾ˙ϛλλλ5ЯɁŎȓѥѣЂѓŘ˙ϛŸlt6ȅƍOumlszligϞɱşɵƮŁOumlΝϛijȥ13=sŁAEligȅȥx˟ŘƙβOumlAringŁǸŲ=жʙѓϾŘƙAringʝϛȠūȚŴũǵǺǵȎ=ϚϾ˛ŝɐŘλΠUgraveIcircTHORNƉńũѓŘϫαUgraveѓŘȴʝϛ6
Oliver Yuen ndash nature Reserve amp Recreation Manager
naked Stables Private will be the first private reserve in China
with a wealth of new flora and fauna introduced to the project
from Sydney University Australia and as a fully qualified Ranger
working in many of the worldrsquos best wildlife parks Oliver takes a
special role in ensuring the environment of naked Retreats and
naked Stables Private Reserve will be full of life and a natural
self supporting eco system Oliverrsquos passion for both people and
nature make him the perfect person to teach our guests about
what we do and make their stay not only a relaxing one but
also a fun fulfilling educational one as well Oliver previously
worked in wildlife parks and resorts such as Azura Retreats in
Mozambique Mobala Private Game Reserve in South Africa and
Sydney Aquarium in Australia
袁鹏威 - 活动经理和度假村 生物学家
naked StablesƮѓŘszligϞĸϭljΪOumlцʾũiacuteʾOumlˆoacuteƟʵ6OliverѽϞɜGAringȚφͿɯAringλūķOuml˪λƝiacuteλƝ=ϡƎФǁĹTHORNOumlϙ˪iacuteВľѽOumlľѽе=Ф˼naked Retreats ũnaked StablesϾѯĖĥ˪ѱЕ5ʿѳĺOuml˪΄Oumlźǔľѽ˛QύѯіϘƶ˔6АʊoslashˆȏũѳʿOumlƊʮ˼ѻūOumlˆȅĵͰɒOumlǸˆͰɒѼOuml˷ɋ=sʨ˂ɒФжȕOuml˶ŒxLjLjČ=˶Ϛ˂ɒOumlǝѢǑșlOtildeϾǭΫcurren˹ũϾƷЋϤϦ6АʊтʣФɫčũGAringȚφͿɯѹŏiquestϙ˪iacuteВũWŰʵOumlľѽVȂMozambique OumlAzura Retreats Mobala Private Game Reservelt6
46
Philip C Davis Company Director naked Retreats
Phil joined the Board of Directors for naked Retreats hotel
management company in 2011 His previous board experience
includes Tian Rui Hotel Corporation holder of the master license
for Super 8 economy hotels in China and Hong Kong from 2006
to 2008 He also was a founding shareholder of Tian Rui and
served as its President and Managing Director from 2006 to
2008 He was a board member of Tian Xian Cheng a bai jiu
concern which is a joint venture between Pernod Ricard and a
2010
Phil was previously Chairman of the Budweiser (Wuhan)
International Brewing Company and Managing Director of the
AnheuserBusch business in China and Hong Kong from the
beginning of 1996 through 2002 From 2003 to 2005 he
headed the AnheuserBusch liaison office with Tsingtao Brewing
Company
Phil holds a PhD in history from Washington University and
started his career as a market researcher at a major advertising
agency in the US before moving to AnheuserBusch and
heading its consumer planning and new product development
functions in the 1980s
Philip CDavis naked 度假村公司董事长
PhilЂɱƞˏȥnakedoacuteƟʵǙacircŎȓŁOumligraveƁ6ϡĖĥOumlǑϏVȂФːǙacircƍˇф5ϡƎЂɱэɱФѓŘũѓŘΒIJEacuteˇSuper ǑƖǙacirc ʼnˆ6˶=ϚːǙacircƍOumlmiddot˽ʼnecirc=ФɱэɱʖƣEacuteˇƍOumlѵ|ũigrave6ɱэɱʖƣ=ϞƝІWȎȞƞũJǙ˪ȴʝϛƬɫūѱOumlʝϛ77ΐOumligraveƁГ6
iquestɱэɱ=Phil͵šBudweiserŘƙɳǙŁOumligraveƎѓŘũѓŘΒIJCŝyŁOumligrave6iquestɱэ13ɱ=CŝyũʫETHʌǙŁOumlȠɆdegOumlĤЩˆ6PhilϴϾŴ˭uacuteAringλOumlș˻дλvλ=ФǁɱCcedilȅOgraveCŝy5ĤЩΞĒŔŷũΪʑǭāĿɭтʣ=OumlϛʜzЂɐŘOumlϞƝœĵCcedilȓŁ=Eacuteˇaeligω6
47
OUR INTERNATIONAL TEAM
International team
Chief master planners amp architects
the urban landscape of modern China with Xintiandi in
Shanghai a commercial cultural and entertainment district
Since then the studio has worked on projects in very diverse
categories both small and large scale projects include mixed
use projects like the ldquoTiandirdquo in Hangzhou Chongqing Wuhan
and Foshan luxury villa and high rise residential complexes in
Shanghai and Vietnam as well as various boutique hotels and
Chalet Architects
A00 Architecture is most well known for their research
inenvironmental sustainability and its application to their
work in Architecture Interiors and Furniture Their portfolio
includes feature restaurants luxury spas retail stores design
conversion of dozens of historic Shanghai homes into highly
personalized residences
Interior Designers AIM (Architecture amp Design) brings expertise
in the combination of world architectural styles and design
influences to the interior designs at naked Stables Private
Reserve With the Shanghai office led by the two founding
on comfort warmth and a unique blend between African and
Asian design sensibilities
Landscape Architect
Design Land Collaborative (DLC) is a professional consulting firm
comprised of landscape architects and planners with an office in
Shanghai and the United States Projects have a strong emphasis
on cultural resources historic preservation and ecological
design involving both the public and private sectors
ͰɒOumlāЮdivide
ɴǵϡΑάOumlёȣ
ŘƙŸdivide
首席规划师和建筑师
benwood Studio Shanghai OumlсɜΙɧтϞѠĨШ˛ŝΪTHORNľ=˼ʙƍ˙ϛ5Ÿ5ЄȎϞOumlʵЉ6тŮ=ЁƻȥĹȏŔɟAringΟOumlΙɧ=VȂţјOumlͻůTHORN=іʱ5͵šƎę˗OumlŤŴpϡƎФ˛ŝũЛɫOumlijѢЭʵ=ȮŻϾФѓŘƎˉ_OumlĹȏǐʑǙacircƎoacuteƟ6
小圆房建筑
AOO Architecture ФźǔWŰƎǵ θāЮĈɘϾѯѭЛOumlƭ=s˘ƮʙƭϰϸЂɬƝѩ6ɒƻŚOumlΙɧVȂ˔5ŤŴȤѓΫ5ȫ˙acirc5ˤƗίǙacirc˛ŝυНǙacirc lt5ˆoacuteƟϡƎϞ΄ȧOuml˛ŝș˻ѢЭOumlCcedilŸƎˆŸĨШ6
ɬ ˤƗ˰AIMƭѡˤƗltѥѣЂǁƭѡĘķũˤƗOumlɐƿū=ϭNtildenaked StablesOumlɬˤƗ6ФȅѳŧȈũaȚ˶OumlūѽmiddotTˆȭNtildeOuml˛ŝTdegOumlUѠ΅=ˤƗѣі5ũφčˤƗȓɲOumlntildeˊū6
景观设计
Design Land Collaborative (DLC) ϞƝiquestǒōˤƗІŔŷOumlѥϛѰξŁ=Ф˛ŝІɐŘǩˤϾēрƉń6ʙΙɧ˘ЂŋѣŸș˻ĻЕ=ƿūźW˪ǴƔ=ѥѣЂŁŃƎϾTHORNOumlŔŷ6
48
Engineering amp Project Management team
Scott Wilson Group PLC is a globalintegrated design and
engineering consultancy for the built and natural environments
Scott Wilson is responsible for the project management the
electrical and mechanical engineering for the project
Environmental Consultants
Environmental Resources Management (ERM) a leading global
provider of environmental health and safety risk and social
consulting services ERM deliver innovative solutions for business
and government clients helping them understand and manage
their impacts on the world around them ERM have 137 offices
in 39 countries and employ approximately 3300 staff
Sustainability Consultants
Bisagni Environmental Enterprises (BEE) works with the
engineering and design teams to ensure the environmental
goals set out at the inception of the project are achieved
LEED Consultants
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
Local Design Institute
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
General Contractor
and have been responsible for some of Chinarsquos most iconic
properties such as the World Financial Centre in Shanghai
工程及项目管理团队
Scott Wilson Group PLCϞƝʺʳŔɟOumlźWˤƗƎľѰξŁ6Scott WilsonĤЩΙɧOumlaacuteʠƎƉΤľ6
环境咨询
Environmental Resources Management (ERM)ϞƝʺʳαϛȭѰξŁ=ŀźǔWŰ5ƫǰCʺƎŁŃˣƁĘΌUgraveѰξĞ6ERM˙ϛƎоġɑǸŲŀĨĶβOumlǀǧĈF=UѠɒȥǀsŎȓʙǑϱoslashˣƁźǔAEligȅOumlϳΗ6ERMФʺʳϾ137ĸēрƉń=myĸŘƝ=ϴϾAringК3300ɜГľ6
可持续发展咨询
Bisagni Environmental Enterprises (BEE)ІľˤƗdivideΑűūѽ=ϡʽWФΙɧǭ˽ƼotildeˤȜOumlźǔWŰǵ θāЮɧnOumlȚ˹6
绿色建筑认证咨询
Shanghai Pacific Energy Center (SPEC)ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlŁтϞ6
本地设计公司
Shanghai Baoye Construction Corp Ltd ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlαϛȭŁтϞ6
总承包商
ϞƝŘƝƐľVŁ=ϠƻȥηucircѓŘnьβΙɧ=țˍ˛ŝźʳDŽˊѓΫ6
49
naked COVERAGE
wwwcnngocom
ldquo25 killer things to do this summerrdquo
26 April 2010
Time Magazine
ldquoRun to the Moganshan Hillrdquo
新浪博客
ldquo避世的可能rdquo
31 December 2009
wwwenglisheastdaycom
ldquoThe first batch of ldquoChina Treasured Towns ldquo released
December 2009
Shanghai Urbanatomy
ldquoGet naked this time with horsesrdquo
Shanghai Daily
ldquoGreen MaGIC Casts design spellrdquo
14 October 2009
新浪商品
ldquo中国最佳设计酒店大赏rdquo
September 2009
wwwchannelnewsasiacom
ldquoChinarsquos green resort allows travellers to vacation on good consciencerdquo
2 September 2009
wwwbijianlinblshecom
ldquo莫干隐居rdquo
25 Aug 2009
wwwassociatecontentcom
ldquoThe Exquisite Moganshan Mountains of Chinardquo
Ɏ
Wikitravel
ldquoMoganshanrdquo
德清新闻网
ldquo承包国营林场建造生态ldquo逸站rdquo
wwwsinoeventcom
ldquo亚洲旅游地产及景点峰会成功举行rdquo
wwwchinatravelbrandingcom
ldquoPursuing Green for Greenrdquo
wwwbrandrepublicasia
ldquoMaking moves towards ecofriendly eventsrdquo
7 May 2009
wwwhandsonshanghaiorg
ldquoHands On Asia Conference Summeryrdquo
May 2009
wwwmyvacationcn
ldquo莫干山居rdquo
3 April 2009
wwwshanghaidailycom
ldquoThe naked truth Time to clean up Moganshan litterrdquo
4 March 2009
wwwgreennovateorg
ldquoMoganshan Project Kick Offrdquo
13 February 2009
Travesias
ldquonaked retreatsrdquo
Feb 2009
合肥在线
ldquo大山里的裸家族rdquo
20 October 2008
wwwentrepreneurcom
ldquoThe arrival of the Olympics showcases Chinarsquos burgeoning entrepreneurial spirit ldquo
7 August 2008
50
Shanghaiist
ldquoWeekend escape to Moganshan 莫干山rdquo
9 April 2008
私家地理
ldquo艳阳下的荫凉rdquo
30 May 2008
City Weekend
ldquoGet naked in Moganshanrdquo
25 January 2008
wwwbundpiccom
ldquo在这绿中撒点野rdquo
wwwhuzhougovcn
ldquo相中德清筏头的青山绿水南非客商莫干山下建生态逸站rdquo
wwwurbanatomycom
ldquo24 Hours in Moganshanrdquo
wwwhkheadlinecom
ldquo杭州莫干山竹林深处人家rdquo
15 May 2009
wwwnewsweekcom
ldquoBack from abroadrdquo
May 2009
Chinatravelnet
ldquoMoganshan A Heavenly Hideaway of Bamboo Forests amp Tea Plantationsrdquo
April 2009
wwwmzztmcagovcn
ldquo2009年踏青乐游路线推荐大公布rdquo
16 March 2009
第三媒体
ldquo规划一条畅快随性的踏青之旅rdquo
28 October 2009
wwwdqnewszjolcomcn
ldquo三九坞 ldquo裸家族rdquo钟爱的世外桃源rdquo
28 October 2008
ldquo自驾行天下rdquo之中国莫干山rdquo
Sep 2008
ldquoShiffting Gearsrdquo
Sep 2008
April 2008
Chewed up amp Spit Out
ldquoGet nakedrdquo
19 February 2008
ldquoBest Weekend Getaway Hotels Shanghairdquo
富世
Ecoefficient hotel低碳下榻
April 2011
Spa China Guy 男士派
Experiencing The Unique
2010
Cosmo 时尚
跨洋建屋隐居不隐世
April 2010
Global Times
The Mountain of legends
Global City Geography 城市地理
莫干山 naked Retreats 都市人一ldquo裸rdquo到底的山居生活
Dec 2009
China Daily
Rural Retreat
20 March 2011
China Daily
4th March 2011
Modern Weekly周末画报
圣诞低碳游
Dec 2010
Elite Traveler 携程自由行
旅尚
Esquire
Hidden Best Restaurants
Feb 2011
51
52
53
12
13
14
GREEN DESIGN amp CONSTRUCTION
LEED Green strategies
All about LEED
Developed by the US Green Building Council (USGBC) LEED
(Leadership in Environmental Energy Design) provides a concise
framework for measuring green building design construction
operations and maintenance LEED Platinum rating is the
USGBCrsquos highest rating with strict criteria encompassing energy
savings water efficiency CO2 emissions reduction improved
indoor environmental quality and stewardship of resources and
sensitivity to their impacts A LEED Platinum qualified building
should use at least 30 to 40 less water and electricity than a
normal building At naked some of the things that have been
done in aiming to achieve this award are
recycling
flushing and irrigation
water
waterless urinals
buildings
consumption
ɀ˔ˤƗІƭˤ
绿色建筑认证
关于LEED
ϻɐŘɀ˔ƭѡƁāʜ=LEEDɀ˔ƭѡˈпltȣɀ˔ƭѡˤƗ5ƿń5РѽϡƎŰŀƥƾOumlȀơ6LEEDɐŘɀ˔ƭѡƁ˄ƽɭ5ѱЕȚϸȿ5ƱUacuteĀϓŸʀČ5˫ɬźǔёȣ5ѱЕŎȓƎoslashʙϳΗOumlɚĭoacuteψķnѬOumlѻijưΙ6ϞmicroϴϾLEEDˈпOumlƭѡϰħaʔƭѡ˟˼ϸOumlaacute6Ф =ͰɒϚѼȥŬucircľѽȅлʷOtildeOgraveжĸưΙ
ƭѡƽˬȥ13OumlɭЕ˼ϸ
ƭѡƽˬȥOumlϸȣ
iquestͳccedilũɇȺƍȅOumlЅϸЂҔͲOumlνźȚϸ
ϾҔͲũđiuml^ſϸЂyenũŐĪ
LJA˗ňȱOuml˳THORNǖŸȥƂ
˼ϸUacuteȱȣOumlЌŊegraveѩяϡƎɶ˾umlɇɗyen
Οkiexcl
ϸЂЎ˅Oumlϒɭ˅ƞ˅ʠ
ϸЂƞ˅ũȐʼƭѡOumlƽɭЕкʢ`
pѩϾ˅ſѩяȅƱUacuteɭЕΞŦ
15
use Incentives given to reduce energy consumption
a factory 20 minutes away from site
window frames bricks and roof tiles
Council)
material
property
recharging stations
within a radius of 800km
CѩФϾp˛OumlɭȣƗϸȅƢethǸˆOumlɭЕ˼ϸʮ
ȁ6ŻɭЕΞŦOumlƦ˟ŀuumlOumlưȘ6
ϸ˼ϸќΧdzȝOumlŗȷƞ˅ŀɻ6ќΧdzȝȅѳǢȑͰɒ
ēєȺЗOumlϞƝľ
ϾOumlʥũacuteŲiumlijoacuteǨЖ
˼ϸɘŒŵOumlUacuteĝˢtȟ
˼ϸUacuteʀČOumlȦ
˼ϸſȚϸOumlǛɦёͳccedilơ5џѲ5џƈ5acuteȀ5ѦǼũ
ͳccedilʎ
Ś13OumlɦϻFSC˕ȩŎȓГƁltʹ
˼ϸǵУ˪OumlŸќѐTHORNO
pɬʺ˼ϸLEDtimesũΟίOumlϲŒtimes
oslashϾƭѡѻAringoacuteOumlljαѳʿŒũĘ
ѝTHORNъПηijyumlěljˏ=ijyumlěϻϒɭŀaacutesɭФ
ѤTHORNcurrenaacute
OumlƭѡȦiumlȅѳĈДŁȕɬOumlʵЉ
Ś13OumlƭѡđȦ^ſȚϸ
ϾoacuteƟAacuteOumlȃƇiuml^νźȚϸ
notĉũȃƇ^ϸѽĐȦ
oacuteƟAacuteɬϴϾϾƉųВ
іΪϭˏϙ˪iacuteIcircTHORNȻѕlt
WŰѳʿiacuteцʾ
16
17
THE DESIGN IDEA
Tree Top Villas
树顶别墅
To touch the sky at night and look down on the forest in the morning is what owners of the tree top villas will experience High
above the forest canopy 30 luxurious homes are perched in the tree tops Spacious wooden constructions with large sundecks spill
into the panoramic views of the mountains
macrɞҌҍOumlϝǹ=ϔѪȗOumlҐ=жǜϴϾccedilpOumlˆɒntildeΘOumlҕȞǒ˔6icircŤŴѢЭʗͽФ˕ȩŌт˛=pǡϞķ6аФǾOumlɦѐΟͳѓ=œOumlɢī˗ʺǒǍόYacute6
Each villa is built on stilts to minimize its physical footprint and maximize the views for its discerning owners The prefabricated villas
are made by innovative construction technology known as structural insulated panels (SIPs) With high insulation value and zero
construction waste these lofty eco dwellings are like no others offering you an energy efficient home that is beautiful and at one
with nature
ccedilpOumlƭѡaumlƵȵƿń=iquestyacuteƦ˟oslashБ˽˪źǔOumlϳΗ=sѻAringΏoacuteOumlЮϹɐOumlǒ˔6жΡЎѐOumlpϸѻΪǴƔOumlƿńWOѐШOuml6ccedilpOumlˤƗтѽ=ʹđȦͲˁssectѳʿ=ŀϞĸЁϾʑЁʩNjѳʿOuml˪ѢЭ6
The villas are intended for life Overlooking the mountains and forest below each home has a very large outside deck
complemented on the inside by an open plan kitchen with all the latest amenities dining room living area and opium den for
relaxation and entertainment Large sliding doors and full wall windows welcome natural light while sophisticated air conditioning
systems ensure your comfort Double layered glass keeps the view in perfect focus hushing all sounds to perfect stillness Wooden
floors soft lighting and high ceilings add a sense of warmth and space
ccedilpѥ˪Ƃyacuteƭ6Ġғ΅ɘOumlʾ˗ũ˕ȩ=ɏicircƭѡǩˤϾǾAringOumlϒ=ʆϡCcedilOumlмǭČ˾notĉ55˪ƂʵũČЄȎ6ǾAringOumlȄɑũмɘɅTHORNAringacuteǵɩѳʿˉŒ=˶ljOumlǹaelig΄ǵʽWɴOumloacute6tȟǵȯɴФѻƜƶoacuteΩ˚ɐǒOuml˶xƁOgraveĹѕ˩ϪOumlī˃=ntildedegЂϞʎǓтѓ6ʿOumlɦTHORNO5ˌũOumltimesŒũǹOumlųϣЫȥɻũǹƣĭ6
ˤƗȓɲ
18
Tree top villas
Roofs thatched
19
20
FLOOR PLANS
Treetop villa 2 bedroom villa ccedilpȢͱĉ
ʒɘ
Interior area 室内面积 13768sqm
Exterior area 室外面积 50sqm
Total usable area 实际使用面积 18768sqm
21
Level 1 一层
Interior area 室内面积 7088sqm
Exterior area 室外面积 102sqm
Level 2 二层
Interior area 室内面积 668sqm
Exterior area 室外面积 398sqm
22
Treetop villa 3 bedroom villa ccedilp˓ͱĉ
Interior area 室内面积 20214sqm
Exterior area 室外面积 664sqm
Total usable area 实际使用面积 26854sqm
23
Level 1 一层
Interior area 室内面积 10334sqm
Exterior area 室外面积 118sqm
Level 2 二层
Interior area 室内面积 988sqm
Exterior area 室外面积 546sqm
24
Treetop villa 4 bedroom villa ccedilpͱĉ
Interior area 室内面积 2667sqm
Exterior area 室外面积 863sqm
Total usable area 实际使用面积 353sqm
25
Level 1 一层
Interior area 室内面积 136sqm
Exterior area 室外面积 168sqm
Level 2 二层
Interior area 室内面积 1307sqm
Exterior area 室外面积 695sqm
26
FITTINGS amp FINISHES SCHEDULE
EXTERIOR AND INTERIOR FINISHES
External walls
Structure is built from steel and SIP (Structural Insulated Panels) External wall is cladded with painted fiber cement board
Internal walls
emulsion paint
Ceiling
Ceiling is finished with emulsion paint
Flooring
Bedroom is finished with heavy strand bamboo flooring
Balcony
Balcony floor is finished with Wood Plastic Composite decking (M wood) Railing and trellis made with Liu An wood Balustrade is fitted with metal and Liu An wood
Window
bedrooms are fitted with double glazed LowE glass and Roto hardware
Kitchen amp powder room
Floor is finished with natural tile Kitchen cabinets and sink are provided Kitchen counter top is fitted with natural stone
Bathroom
Wall and floor are finished with natural stone
Doors
Entrance door is made of solid core timber fitted with Saflok RFID locks Bedroom doors are fitted with hollow core timber fitted with Saflok RFID security locks
ƭѡȦƎˤ]ɛ
室内外材料
oacuteƟͳʥ
oacuteƟͳƿńˤƗĮƿńƎƿńWOSIPlt6ʥϸΉɮOũʘ6
ɬʥ
ǸćƎͱтɬʥǩϸĔƎˎƲʘ6
ų
ųɘˎƲʘ6
THORN
ǸćģūɦTHORNO6ͱіќTHORNO
ȹ
ȹϸɦOʓʟ6ʈȲҎɦѐШOuml6ȇĬϸDŽрƎȲҎɦĜ6
acuteŲ
Ǹć5ͱOumlacuteŲϸȽɦѐacuteȀʆ-3ѓǹtȟƎ-0-ͶDŽʆƪ6
notĉ
THORNϡƎɘϡʿTHORNѦʓʟ=notĉŀlaquoŖϡƎʇ6notĉɘʿ˵6
Ќ
Ќʥ˦ƎTHORNϡʿ˵ʓʟ6
ɑ
ˏǺAringɑϸ˹Ψɦɑʆ˛-)ljordfɑNJ΄6ͱɑϸǹΨɦɑʆ˛SaflokljordfɑNJ΄6
27
MECHANICAL AND ELECTRICAL INSTALLATIONS
Heating and Cooling
AIRWELL centralized water source heat pump is provided Fresh air intake with heat recovery system is installed
Electrical provisions
are provided
Electricity
Concealed conduits are provided Threephase electricity supply with miniature circuit breaker distribution board is provided
TV telephone and internet connection
Satellite TV with all major international channels
is provided in all the villas Telephone outlets and wireless internet connection is provided
Hot water supply
Huang Ming solar hot water heater and Rinnai gas water heaters are installed for the villa
Water supply and pipes
Concealed copper pipes are used for both hot water and PPR pipes are used for cold water
The resort will be patrolled 24 hours a day CCTV system is in operation throughout the resort 24 hours a day All the villa front doors and bedroom doors are fitted with Saflok RFID security lock system
APPLIANCES TO BE PROVIDED OR INSTALLED IN EACH DOMESTIC
UNIT
机电设施配套
ŀɻũѐȐ
ɽyumlƍѓ˾Е˅`΄6ΪĘ˅ſ΄6
Ɲaacute
ʆEΐNtildeŎOumlǭŋϡƎѿ6
aacuteȞŀϰ
ѩϾϮ˾ΐȺ=ʆϾίoumlȺʠ=ʆaacuteΓOuml˓ΑaacuteЕŀϰ6
aacuteƎςˤ]
έaacute=ʹΐaacuteŹũʹΐȺ6
˅ˤ]
žɛϒɭ˅ʠƎȩɬɌʡ˅ʠ
Ŏ
˅ŀϰŎǩϸϮc˾ĮŎ=ȐŀϰŎŎ6
WCˤ]
oacuteƟAacuteˤϾϾΟ˶ѽOumlgȺaacute΄ϡƎΟ˶OumlπɄ6ˏǺAringɑƎͱϸSaflokljordfɑNJ΄
标准住宅单位附送以下设备
Stove BAUMATICExaust fan BAUMATICOven BAUMATICMicrowave BAUMATICFridge BAUMATICBARMini fridge (2 3 bedroom) BAIXUEWine fridge (4 bedroom) BAUMATICBEDROOMMini fridge BAIXUEBath KOHLERTERRACEBarbeque grill
TelevisionDVDBATHROOMShower KOHLERBasin KOHLER
notĉ aacuteraquoȷ ʄɇUcircǷnotĉϼχƉ ʄɇUcircǷnotĉaacuteDZΓ ʄɇUcircǷuȷ ʄɇUcircǷɬяrΓ ʄɇUcircǷHΟrΓ=ĉlt JμǙŖĉlt ʄɇUcircǷͱΟrΓ JμЌį Ǵȍȹ˞DZΓҒĉaacute ɯDVD ɯЌȪЌʠ Ǵȍʇ Ǵȍ
28
NOTE
1 The Developer reserves the right to substitute other materials
or appliances of comparable quality and standard for the
intended items as listed in above fittings and finished schedule
2 The fittings and finished as listed above shall be subject to
the terms of formal Agreement for Sale and Purchase Those
provisions may have slight variation in the color measurement
3 The Developer reserves the right to make modifications and
changes to the building design fittings and finishes without
prior notice
4 Fittings and finishes of the Special Units may be different
from those of the Typical Units
备注
āЮ˙WȰϞʧʹȞ=Dв˹ƙʮȁεϘϡUgraveётƭѡȦϡƎˤ]Ccedil˛ȧĹΙ6
˛ȧĹΙȦϡƎˤ]ǩϡн˾ɈɉūКOumlǿщegraveѬ6ĹΙƭѡȦƎˤ]ǵɭƁФϋ˔=ȣoacutepoundAcirc5ȓ5ѺуƎƆľ˛ordfʬp6
āЮ˙WȰϞʧʹȞδeacuteϡƎĽĨϛOumlˤƗ5ƭѡȦϡƎˤ]ʹεȮαс6
˔EumlЏOumlēƭѡȦϡƎˤ]І˛oȧĹΙǵɭϾx6
29
PURCHASE OPTIONS
Buying a Tree-top Villa at naked Stables Private Reserve involves signing a Sale and Purchase Agreement with the development
company and a Lease and Management Agreement and Deed of Conditions with the Hotel Management Company The Management
Agreement requires the purchaser to lease the property back to the Hotel Management Company to manage on the ownerrsquos behalf
There are two different plans which are available for buyers
在 naked Stables 购买一套拥有不动产权的树顶别墅包括与发展公司签署一份买卖协议以及与酒店管理公司签署一份租赁管理协
议和条件契约管理协议要求购买者以业主的名义向管理公司出租其别墅以供其管理买家有两种方案可供选择
ŅɈκΙ
30
OPTION 1 - FLEXIBILITY
1Owner Usage Rights
Zero usage restrictions
Early reservations are required to secure Villarsquos especially during prime and peak seasons If a Villa Owner does not provide the
required advance notice for a reservation the resort may be required to offer the owner a different unit or in the worst case no
availability at all
1 业主使用权限
ȫ˼ϸΏѐ
ϘʴʣЎegraveˏѢp=ϺʙФƐƕ6ˍřpϛѝɍϾŀϘʴOumlϸЂЎegraveOumlЎс=oacuteƟAacuteƮʙŀȮϞdegѢdeg=ƆеѻЦĴOumlʮȁɍϾǹĉ6
2 Rental Revenue
2 租金收入
a Rental revenue
Whilst not in residence the owner will be eligible to earn a pro rata 36 of the room revenue generated by the Reserve during their
absence Ie Everyday the revenue generated by the entire resort is divided amongst the owners not in residence on that day When
an owner is in residence he forfeits his opportunity to earn revenue
ѸDŽˏ
ϛѝxǝѢʖƣ=ƮOtildeOgraveoacuteƟAacuteordfѸʙĉͳOtildeϧOuml6ɏoacuteƟAacuteordfѸɨΡxǝѢФfrac14OumlϛѝOumlĉͳOtildeOumlϧƮ^ʒǩēʆĺжΡϛѝ6IcircϛѝǝѢФʙpȕ˶=Ʈ˱ʸƅOtildeϧOumlƉƁ6
b Monitoring your returns
Owners will receive regular financial information in the form of an electronic or hardcopy statement with details including owner
records of stays amounts spent revenue generated etc Owners may request to receive these statements daily weekly or monthly
Should the owner wish to lsquocash outrsquo and withdraw cash generated from their villa ownership this will be available biannually at the
gtƢethɰOumlſY
ϛѝƮƁegraveʖOgraveaacuteѲPƆɘP~Yo=ɬˋʭregOumlȧordfϛѝOumlˏѢƘȼ=ΞĒƘȼ=ˏſYUgrave6ϛѝǵκЪɏˉ=ɏέʖ=ƆɏĸМOgravefrac14Yo6ˍϛѝoslashѳƓФoacuteƟAacuteѓOumlˏſYljα=ɨɋǵɍSɱ˹˲Ϟfrac346ƆɏɱOumlМƆɏɱOumlМ6
选项1-灵活性
31
c Cashing out your returns
Owners will be able to cash out their returns twice a year If the owner chooses not to cash out his returns the resort allows the
owners to use their returns at the resort This option allows the owners to deduct returns pretax
gtƮɴOumlſYŚDŽĈ˾ʷordf
ϛѝɭņɏɱȢfrac34ϡDŽĈ˾ʷordfɒOumlſYϧ6ˍřϛѝκЪxʷordfOumlϧ=ǵϡФoacuteƟAacuteѓ˼ϸ6жѕκΙПηϛѝǻshyɩʣOumlſY6
3 Discounted Resort Services
All services available at the resort are offered to owners and their guests at a 20 discount off list prices These services include
restaurants wellness centre and activities centre
3 有折扣优惠的度假村服务
oacuteƟAacuteȕϾŀĺϛѝϡƎɒǸˆOumlĞiumlDвnƠĺЃOumlгǻ6жΡĞVȂ5ƫǰѓΫũƂiacuteѓΫ6
4 Services Fee
When the owner is in residence the resort continues to offer services on their behalf These services include Butler Bell
Housekeeping and Room Service In addition to these the resort offers water electricity wireless Internet and telecom services
included in the Services Fee to the owner whilst in residence The services fee is 300rmb per room per night This fee is charged on
all rooms regardless of which are in use
4 服务费用
IcircϛѝФoacuteƟAacuteǝѢ˶=oacuteƟAacuteƮƚθϡɒOumlɜϦϛѝŀĞ6жΡĞVȂϵˆ5αȔ5ƝоũǸĉĞ6shyȥжΡт=oacuteƟAacuteФϛѝǝѢʖƣŻŀ5aacute5ʹΐűȠϡƎaacuteάĞ=жΡiumlVŠФĞĒϸѓ6ɏĸĉƣɏOumlĞĒϸЏˆəe6жĸĒϸΛϾĉƣʷOuml=xɃfrac14ĉƣĚФ˼ϸ6
5Maintenance
4 of hotel room revenue will be reserved for ongoing building maintenance This will be deducted from the ownerrsquos share of total
room revenue
5 维护
ǙacircǸĉˏOumlƮ^ȰѽŮθƭѡδтĒϸ6ħēDŽuumlƮiquestϾˆǵēOtildeOumlǙacircǸĉˏĕuumlѓǻshy6
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Rooms Available 可用房间 121 121 121 121 121 121Estimated occupancy 预计使用率 35 45 55 60 60 51Estimated average daily room rate 预计每日平均房价 2500 2675 2836 2977 3096 2817Growth in room rate 房价增长率 7 6 5 4 6Annual room sales 年房间销售额 38644375 53163619 68876422 78894810 82050603 64325966RENTAL RETURN ESTIMATES - RMB Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGEEarnings Per Room (36 of gross room revenue) 124173 170827 221315 253507 263647 2066942 Bedroom 收益 ndash 双人间 248346 341653 442631 507013 527294 4133873 Bedroom 收益 ndash 三人间 372519 512480 663946 760520 790941 6200814 Bedroom 收益 ndash 四人间 496692 683306 885261 1014027 1054588 826775
INDICATIVE YIELD Indicative selling price Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
2 Bedroom 收益 ndash 双人间 6000000 41 57 74 85 88 69
3 Bedroom 收益 ndash 三人间 9000000 41 57 74 85 88 69
4 Bedroom 收益 ndash 四人间 12000000 41 57 74 85 88 69
Hotel revenues and owner rental yield - Option 1 Flexibility
32
OPTION 2- STABILITY
1Usage Rights
1 使用权限
选项2-稳定性
Total Permitted Usage Prime Peak SeasonPermitted Usage
Peak SeasonPermitted Usage
Out-of-SeasonPermitted Usage Blackout
40 days per yearNo occupancypermitted
Up to 20 days per year but no more than 7consecutive daysfor any one stay
Up to 20 days per year but no more than 7consecutive days for any one stay
No occupancypermitted
允许使用总数主要的旺季允许使用
旺季允许使用
淡季允许使用
无折扣期
每年40天 不允许占用 每年20天但是每人
不能连续居住7天每年20天但是每人 不能连续居住7天
不允许占用
Prime Peak Season To be published by naked Retreats in according to government notification every year Prime Peak Season
Middle Autumn Festival (Sept) excluding Blackout dates
Ɛƕɏɱϻnaked RetreatsĻǟоġĵāordfс6ƐƕVȂѓŘsup1ƽϞМĀМlt5ȋiacuteƽͶМlt5Řʱƽ˴Мlt5ʭɛƽМlt5ѓʲƽǘМlt=xVȂʹгǻʖ6
ƕiquest˓МOgrave˴ϞМʖƣOuml10ĸїɡϡƎ10ĸľѽˉїʖ=xVȂƐƕũʹгǻʖ6
OutofSeason 20 days during December to February excluding Prime Peak Season and Blackout dates
Iacuteƕiquest˴ĀМOgraveĀМʖƣOuml=xVȂƐƕũʹгǻʖ6
Blackout Dates Peak demand dates such as holidays sporting events groups and citywide conventions Local cultural events
all as specified by the Hotel from time to time
ʹгǻʖεʴijėʖVȂƟʖ5Ћ˒5ũʺβOumlƁϨ6IcircTHORNɾyumlOumlŸƂiacuteiumlƮDвǙacircOumlɛljα6
2 Rental Revenue
2 租金收入
a Rental revenue
Regardless of your usage of your property your rental return will be fixed at 5 for the first 5 years of operation After this period
you will automatically migrate to the Flexibility plan
ѸDŽˏ
xɃɰOumlĉ˼ϸoacuteˍŪ=ͶɱOumlѸDŽϧiumlŊegraveOuml136ФжтŮ=ɴƮѳiacuteѧˏȬƂβĈF6
b Monitoring your returns
Owners will receive regular financial information in the form of an electronic or hardcopy statement with details including owner
records of stays amounts spent revenue generated etc Owners may request to receive these statements daily weekly or monthly
Should the owner wish to lsquocash outrsquo and withdraw cash generated from their villa ownership this will be available biannually at the
gtƢethɰOumlſY
ϛѝƮƁegraveʖOgraveaacuteѲPƆɘP~Yo=ɬˋʭregOumlȧordfϛѝOumlˏѢƘȼ=ΞĒƘȼ=ˏſYUgrave6ϛѝǵκЪɏˉ=ɏέʖ=ƆɏĸМOgravefrac14Yo6ˍϛѝoslashѳƓФoacuteƟAacuteѓOumlˏſYljα=ɨɋǵɍSɱ˹˲Ϟfrac346ƆɏɱOumlМƆɏɱOumlМ6
33
c Cashing out your returns
gtƮɴOumlſYϡDŽĈ˾ʷordf
Owners will be able to cash out their returns twice a year If the owner chooses not to cash out his returns the resort allows the
owners to use their returns at the resort This option allows the owners to deduct returns pretax
ϛѝɭņɏɱȢfrac34ϡDŽĈ˾ʷordfɒOumlſY6ˍřϛѝκЪxʷordfʙϧ=ǵϡФoacuteƟAacuteѓ˼ϸ6жѕκΙПηϛѝǻshyɩʣOumlſY6
3 Discounted Resort Services
All services available at the resort are offered to owners and their guests at a 20 discount off list prices These services include
restaurants wellness centre and activities centre
3有折扣优惠的度假村服务
oacuteƟAacuteȕϾŀĺϛѝϡƎɒǸˆOumlĞiumlDвnƠĺЃOumlгǻ6жΡĞVȂ5ƫǰѓΫũƂiacuteѓΫ6
4 Services Fee
When the owner is in residence the resort continues to offer services on their behalf These services include Butler Bell
Housekeeping and Room Service In addition to these the resort offers water electricity wireless Internet and telecoms services
rental option
4服务费用
IcircϛѝǝѢФoacuteƟAacuteȕ˶=oacuteƟAacuteƮƚθϡɒOumlɜϦϛѝŀĞ6жΡĞVȂϵˆ5αȔ5ƝоũǸĉĞ6shyȥжΡт=oacuteƟAacuteФϛѝǝѢʖƣŻŀ5aacute5ʹΐűȠϡƎaacuteάĞ=жΡiumlVŠФĞĒϸȕ6жϞȏOumlĞĒϸxVȂegraveβordfѸʆ6
5 Maintenance
Of the 5 guaranteed return generated form your property during the period you are not in residence the management company
will retain 4 of this return for maintaining your Villa The maintenance fund will be pooled and used for all Villarsquos in the resort
5维护
ɴxǝѢʖƣiquestɴOumlĉѓƮ˪Ouml13OumlſY=ŎȓŁƮWȰжbſYѓOumlϸѽɴpOumlŰ6ŰƈDŽƮ^ūsʜȅsϸЂϾoacuteƟAacutepOumlŰ6
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Hotel projections
Rooms Available 可用房间 not relevant 非主要Estimated occupancy 预计使用率 not relevant 非主要Estimated average daily room rate 预计每日平均房价 not relevant 非主要Growth in room rate 房价增长率 not relevant 非主要Annual room sales 年房间销售额 not relevant 非主要RENTAL RETURN ESTIMATES - RMB Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE2 Bedroom 收益 ndash 双人间 50 50 50 50 50 503 Bedroom 收益 ndash 三人间 50 50 50 50 50 504 Bedroom 收益 ndash 四人间 50 50 50 50 50 50
INDICATIVE YIELD Indicative selling price Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
2 Bedroom 收益 ndash 双人间 6000000 300000 300000 300000 300000 300000 300000
3 Bedroom 收益 ndash 三人间 9000000 450000 450000 450000 450000 450000 450000
4 Bedroom 收益 ndash 四人间 12000000 600000 600000 600000 600000 600000 600000
Hotel revenues and owner rental yield - Option 1 Flexibility
34
Option 1 - FLEXIBILITY Option 2 ndash STABILITY
investment returns for your Villa are influenced by the
success of the resort and the number of days you use
your Villa
Stable implies both your returns and your annual
usage rights to your property are fixed Regardless of
how well the resort operates your returns will remain
the same Equally you will only have a fixed number
of days allowed in residence
Usage Have unlimited usage rights to their Villa 40 days usage per year
Rental ReturnEarn 36 of the pooled returns from the entire resort
whilst not in residence
5 guaranteed return on their investment regardless
of resort performance
Resort Discount20 discount on all resort amenities and activities
(including SPA and Restaurants)
20 discount on all resort amenities and activities
(including SPA and Restaurants)
Services FeePay a Services Fee of 300rmb per room per night
whilst in residence
Maintenance4 of all room revenue is retained for maintaining
the owners Villa
4 of all room revenue is retained for maintaining
the owners Villa
选项1 ndash 灵活性 选项 2 ndash 稳定性
ȬƂβϸЂ˼ϸІſY6ɰOumlpѱſYʷǧЂoacuteƟAacuteOumlĿǑϱũɰoslashpOuml˼ϸoacute
ŊegraveβϤѯɰOumlſYũɏɱoslashЂɰOumlĉOuml˼ϸʹΏiumlŊegraveOuml6xɃoacuteƟAacuteOumlǑϱѫȁϾucircť=ɰOumlſYiumlŊegraveOuml6ϖTHORN=ɰъϾŊegraveOumlПηǝѢOuml6
使用 ʹΏѐOumlp˼ϸʹΏ ɏɱOuml˼ϸʹΏ
租金收入 ФxǝѢʖƣ=ƅOtildeмĸoacuteƟAacuteūsſYOuml xɃoacuteƟAacuteǑϱѫȁˍŪ=Wп13OumlſYϸЂѱ
度假村折扣 ϾoacuteƟAacuteˤ˲ũƂiacuteOumlгǻVȂSPAũlt ϾoacuteƟAacuteˤ˲ũƂiacuteOumlгǻVȂSPAũlt
服务费用 ǝѢʖƣ=ɏĉƣɏЏˆəeOumlĞĒϸ čѝϘ
维护 ϾĉƣˏOumlƮ^WȰϸЂϛѝpOumlŰ ϾĉƣˏOumlƮ^WȰϸЂϛѝpOumlŰ
OPTION COMPARISON
选项对比
35
36
INDUSTRY RETURNS AND BENCHMARKS
INDUSTRY REPORT
行业报告
Tourism and urban resorts is one of the fastest growing industries in China According to industry consultant HVS cities such
as Shanghai Beijing Shenzhen Guangzhou Hangzhou and Tianjin all have a population where a critical mass of highly affluent
individuals and successful companies exist generating demand for suburban resorts
ФѓŘ=ȾϽϛũoacuteƟAacuteσɓāЮOumlαϛтϞ6ĻǟʺʳǙacircĞϛltOumlϞΙYĵ˿=ФѓŘOumlѝϘˍ˛ŝ5[ǎ5˧5œј5ţјũdžǩēyѯAringȣOumlĥЍˆʾũĿOumlʝϛ=ϻfrac14ϚƊāȥoslashƴʵoacuteƟAacuteOumlƌAringεʴ6
Amongst other things the exponential growth in private vehicles has seen a huge increase in demand in the leisure market With
the completion of the shenjiahu highway in 2010 the travel time from downtown Shanghai to Deqing is now 2 hours Also with
stop at Deqing) scheduled to open in late 2011 travel time from downtown Shanghai to Moganshan will take between 15 to 2
hours When comparing travel times to get to other resort destinations in China ndash eg Hainan or Lijiang flight times might be within
2 or 3 hours total travel time including travel to airports and check in make the whole trip 6 to 7 hours plus additional travel cost
Within the 2 hour travel radius of Shanghai the quality of resort destinations is also (in our opinion) not at an international standard
with most hotels simply being lsquocity hotels in the countryrsquo rather than true resort properties operating at international standards
shyfrac14т=ѯĸˆγΊOumlāЮ=ĸˆƸϴϾȿϚσʂ˫6ѳɱ˥ƛůijϡŮ=iquest˛ŝOgraveOcircʭϚLjεϘĸΟ˶Ouml6ΪƭOumlijǵϡФ13ēєɬiquest˛ŝUumlAumlţј6ƏƮФɱYacuteǫľOumliquestţјOgraveɫǎOumlijѓϾϞаDzOcircʭlt=ъεϞĸSΟ˶OgraveȢĸΟ˶ǜǵϡiquest˛ŝѓΫOgraveAumlɢī˗6ˍřІѓŘOumloacuteƟˮTHORNŝɫ5ȒƯUgraveaƹ=shyȥϘųĒэĸΟ˶Oumlďα˶ƣ=ŻϘФVȂʣƉ=CʺƤũUgraveEgraveOslashƉ˛ų˛эĸΟ˶=ĽxϸɨΡuumlOumlαųΝȥ6Ѷō˛ŝїiΟ˶ɬOumlγΊoacuteƟʸdeg=э˟ͰɒˈltІŘƙŸnѬŻϾѯɛOumlǢ6AringēOumloacuteƟǙacircϚũѓOumlɨΡǙacircɍϾ_ёOumlʵp=ЗЗAumlxOgraveинŘƙϤϦ˛oacuteƟίĉΙɧOumlϘʴ6
ϛѝЎʖſYІaƹ
37
OUR NICHE
我们的利基
naked sees a need in the market for world class expertly designed and operated resorts which are within 1 to 2 hour travel time
of major cities in China As with other urban resorts we believe that the Leisure market and the MICE (Meetings Incentives
Conferences Events) market will be a huge driver for our business In addition we feel that we are already at the forefront of
the growing focus and concern on environmental design building and operations as well as the growing interest in nature and
environmental education At naked we also place a high emphasis on facilities and services for the entire extended family ndash from
children to parents to grandparents that other resorts do not place dedicated resources for
nakedЎƧOgraveȥФѓŘжϞεʴƏǢȑѝϘϞэȢĸΟ˶Ouml=˶ЁhζǁϞȱOumlѥϛˤƗũŎȓOumloacuteƟΙɧ6ͰɒΑάγΊũƁƁϨ5ưȘȾϽ5AringίʝϛƁϨ5ƂiacuteЮȉltOumloslashͰɒϛOumlіAringʤȞ6frac14=ͰɒФŋѣũiacuteźWίˤƗ5ƭШ5ŎȓũźWȓɲœ˛ϠǑѷФȥαϛȭя=ФnakedІαϛеxͰɒϚіoslashЂˣʵѓOumlŜѲ5Ɲ5ȌеOumlĞũˏ6
As such we feel very confident in the rates and occupancies that we will achieve Regarding room prices when benchmarking
against some of the other leading hotel brands in the resort market such as Aman Fayun Hangzhou Banyan Tree Hangzhou Fuchun
Resort Hangzhou Mandarin Oriental Hainan and Commune by the Great Wall average rates in March 2011 for single bedrooms in
this set are ~ RMB2800
ϩfrac14=ͰɒoslashЂˏѢĉƠϡƎˏѢȿcurrenɊάΫ6ФˏѢĉƠĈɘ=ІʙФoacuteƟAacute˛OumlсɜǙacircʑʁaƹ=ˍCҊĂО5ţјНҏѨ5ĥsup1˗ǝ5˓φŴecircĈǙacircũƵ΅OumlŁˣ=Фɱ˓МOumlEumlˆƣʒǩƠķ=6
Regarding occupancies we are confident to achieve occupancies of around 60 after about 4 years of operation but forecast
conservatively that our occupancies will start from around 35 in the 1st year of operation and grow steadily to 45 in year 2
55 in year 3 and 60 after the hotel is lsquomaturersquo from year 4 onwards
ФˏѢȿĈɘ=ͰɒŬϾάΫǑŚɱOumlǑϱ=ͰɒǵϡAumlOgraveOumlˏѢȿ6WŇƗ=ͰɒOumlˏѢȿƮƁϻszligϞɱOuml13=egraveЫOgravefrac34ɱOuml13ũszlig˓ɱOuml1313=szligɱϡŮƮƁЫOgrave6
Given the above estimates we believe that owners can expect attractive investment terms as illustrated in the table below
Ļǟϡ˛OumlŇƗ=ЎƗϛѝɭņOtildeOgraveOumlѱſYƮƁˍ΅o˿
CҊĂО
НҏѨ
ĥsup1˗ǝ
˓φŴecircĈǙacirc
Ƶ΅OumlŁˣ
RMB4270
RMB3500
RMB2000
RMB2150
RMB2388
Aman Fayun Hangzhou
Banyan Tree Hangzhou
Fuchun Resort Hangzhou
Mandarin Oriental Hainan
Commune by the Great Wall Beijing
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Rooms Available 可用房间 121 121 121 121 121 121Estimated occupancy 预计使用率 35 45 55 60 60 51Estimated average daily room rate 预计每日平均房价 2500 2675 2836 2977 3096 2817Growth in room rate 房价增长率 7 6 5 4 6Annual room sales 年房间销售额 38644375 53163619 68876422 78894810 82050603 64325966
38
39
ͰɒOumldivideTHE TEAM
40
Grant Horsfield ndash Chairman naked Group
Grant a native of South Africa is Founder and Chairman of the
naked Group
Before coming to China in 2005 Grant worked in England
and South Africa with more than 10 years business ownership
experience With background in IT he launched eBites
Limited in 2000 Operating nationally eBites was both a
publishing company and a callcentre facilitations company with
headquarters based in Cape Town In 2004 Grant received
an MBA from University of Cape Town Graduate School of
Business Upon graduation he decided to come to China as he
saw China is where business opportunities lie
After spending two years in Shanghai he found himself
overwhelmed by the metropolis and missed the natural beauty
of his home From this desire and need sprouted the concept
for naked Retreats which was launched in 2007 Grantrsquos vision is
to create sanctuaries that are in harmony with the environment
where people can appreciate the simple way of nature and
embrace the naked lifestyle Grantrsquos tireless efforts in promoting
ecotourism in the rural areas not only created jobs but also
pride for the local community He received an environmental
award from the Huzhou Government in 2008
高天成 - naked集团总裁
ij=ɫčIcircTHORNˆ=nakedƍOumlmiddot˽ˆũѵ|6
Ф13ɱȅOgraveѓŘтʣ=ij˪ЬФϯŘƎɫčľѽ=ϾŚɱOuml˙ϛǑϱƎРѽǑϏ6ФʙITǒOumlUѠ΅=ɱij˪ƭȜȥeBitesϾΏŁ=eBitesŁƮϱΝІaacuteŹĞѓΫLJɖƿū=ʙѵˤФǭʔugrave6ɱ=ijƅOtildeȥǭʔugraveAringλ˙λЙOumlMBAλ6dϛŮ=ǧegraveȅѓŘ=ϩǯOgraveȥжȕOuml˙Ɖ6
Ф˛ŝEgraveȥȢɱтŮ=āѳƓxȥ˪Ƃ=sʨAtilde˱ȥѳʿɐǒ6ФжѕИІεʴOumlʶ˼΅=ƭȜnaked Retreats
OumlΖĂФɱOtildeOgraveȥ˹˲6ijOumlΖĂƭШϞĸ˯THORNІѳʿũΣŃdeg=ˆɒǵϡΘѳʿ=ΘnakedOuml˪ƂĈ˾6ij˫ΔAacuteTHORNʵ˪ȾϽѽordfOumlxΦɹȞ=xLjmiddotШȥľѽıŻOtildeOgraveȥIcircTHORNˣʵOumlХϐ6ij˪ƅOtildeȥɱůјоġNāOumlźWAring˼ư6
41
Delphine Yip-Horsfield ndash Partner Ben Wood Studio Shanghai
received her Master of Architecture degree from Harvard
Boston prior to moving to Shanghai to oversee the award
winning Xintiandi project on behalf of Wood and Zapata In
the fall of 2005 Delphine became partner at Ben Wood Studio
Shanghai
Drawing from her own experience of diverse cultures Delphine
has led a multitude of high profile projects such as Hangzhou
Xihutiandi Zhujiajiao Oriental Garden Shanghai Waitanyuan
Beijing Palace 77 Shanghai Hongqiao Commercial Core Lijiang
Lashihai Resort Masterplan etc
In 2006 she was selected Wallpaper magazinersquos first annual 40
under 40 designer of the year
Delphine is the chief master planner and architect for naked
Home Village and naked Stables Private Reserve She also
oversees the visuals and styling of the naked Brand
叶凯欣 - 上海Ben Wood设计室合伙人
ϜǮΩɺ=Ben Wood ˤƗľѽOumlѵƢ=śęAringλƭѡλ6ȅ˛ŝтʣ=ФΒIJ5ɷКũuuacuteľѽ6ȅ˛ŝŮ=CcediloWoodũZapataĤЩΪTHORNΙɧOumlƢethľѽ613ɱʲƕ=ϜǮΩɺBen Wood ˤƗľѽūƃˆ6
ϾѯxŸϽșǑϏOumlϜǮΩɺ=EacuteˇȥηucircijocircΙɧOumlƢeth=VȂţјͻůTHORN5њƝƶecircĈųВ5˛ŝЕ5[ǎłatilde5˛ŝŭʦ˙ϛѓΫ5ȗƯȄŝoacuteƟAacuteѵŔŷˤƗUgrave6
ɱ=ˏκȥWallpaperСьǃɱoacuteϡ΅OumlˤƗ˰6
ϜǮΩnakedƝВAacuteũnaked RetreatsOumlѵˤƗеũƭѡ˰6˶ϚĤЩƢethnaked˙nOumlFũĘķˤƗ6
42
Kang Yang Lim ndash Group Chief Operating Officer naked Group
Group with over 13 years corporate finance and real estate
development experience Previously he was Director of the
real estate division of APP China taking responsibility for the
initial positioning and development of the USD15 billion lsquoWhite
Magnolia Plazarsquo mixed use development project (including
the development of Shanghairsquos first W Hotel) He also led the
concept and development of APPrsquos branded residence and resort
project in Sheshan Shanghai
Finance division of PricewaterhouseCoopers in Melbourne
Australia where he specialized in business value and strategy
worked in inhouse strategy roles for CocaCola GB in London
and to British venture capital firm of the year (2004) ISIS Equity
Partners before coming to China in 2005
Accountants Australia in 2002 and is also an affiliate of the
of Commerce and Diploma in Modern Languages from the
University of Melbourne Australia
林纲洋- naked 集团首席营运官
ƞˏnakedƍOumlȩ˪ϴϾŚɱOumlʝϛ~ƎTHORNǭāǑϏ6Фfrac14тʣ=ѽѓŘDŽŒOumlTHORNǭāOumlѵƢ=ĤЩƠч13ϢЏOumlucircϸ8JЈȈœ9ǭāΙɧOumlcopy˽κшũǭāVȂ˛ŝszligϞƝ ǙacircOumlǭālt6˶ϚщNtildeȥDŽŒƍФ˛ŝҁ˗ʑʁѢЭũoacuteƟAacuteΙɧOumlȓɲũǭā6
ФDŽŒƍˇфтʣ=ȩİϑGAringȚφɣyuml_ʔŴϷOacuteƁƗ˰OumlǑȓ=ѥѣЂ˙ϛƠчũЯɁѰξ6ȩ˪Ф13ɱȅOgraveѓŘтʣэȑǭʔŴϷOacuteŮOumlϞotilde˶ƣɬ=ѽǵǺǵȎɂugraveŁɬOumlЯɁēͺ˰=ϡƎISISOumlʼnʏūѽƃRФϯŘɂugraveOumlϯŘĘΌѱŁˇф6
ȩ˪ФɱƅOtildeȥGAringȚφηƁƗ˰ƁũGAringȚφпʻωǗOumlƁГѱķ6˶ϚƅOtildeȥGAringȚφɣyuml_AringλOuml˙ϛλλϡƎCcedilЇϊλп6
43
Gabriela Lo ndash Managing Director naked Retreats
With over 15 years experience in high end events and PR
management Gabriela has been instrumental in bringing naked
to where it is today As one of the original members of the
naked Team Gabriela has led the growth of naked Retreats
to become one of the most famous eco retreat destinations in
China attracting guests and publicity from around the world
Originally from Macao Gabriela has rich multi cultural and
multinational living and working experience having worked and
studied for many years in Greater China England and Italy
卢家宝 - naked 度假村常务董事
ϴϾŚ13ɱOumlijocircƂiacuteũŁŃŋ΄ŎȓǑϏ=nakedDžOumlǜІȶƝXēxǭ6ѽħdivideOumlmiddot˽ГтϞ=ȶƝXϠǑAEligȭnakedѓŘѻϾɜOuml˪ȾϽɧOumlTHORNтϞ=ͼϭȥȅѳǁĹTHORNOumlǸˆ6ȶƝXȅѳGɑ=ϴϾĖĥOumlucircЏŸũucircŘǝѢũľѽǑϏ=ЬФAringѓŴTHORNʵ=ϯŘũϤAringȚϾѯucircɱωǗǑș6
Judy Zhu ndash General Manager naked Group
Zhu is the General Manager for naked Group ensuring smooth
operations of the group with a particular focus on government
朱燕 - naked 集团总经理
њώ=iquestnaked Retreatsmiddot˽ǭ˽ǜũij˪ūѽ6њώѽƍѵǑȓ=ĤЩIcircTHORNũŋ΄ʽWƍРѽ6Фƞˏnakedтʣ=њώФ˛ŝũ[ǎiquestŚηucircІ˙ϛϾŋOumlфϛ6ФΪͻȈƅOtilde˙ϛλ6
44
Kurt Berman ndash General Manager naked Stables Private Reserve
With over 16 years experience in FampB and high end luxury
resort management Kurt brings a wealth of experience and
will lead the preopening and operations of our new resort ndash
naked Stables Private Reserve Prior to joining naked Kurt was
the preopening General Manager at Six Senses Laamu and
Resident Manager for Six Senses Soneva Gili by Six Senses Kurt
has also worked at other prestigious resorts including Fregate
his career in hospitality in FampB and was a trained Chef with
experience working in many prestigious institutions including
The Dorchester Hotel in London Kurt is from South Africa and
has a masters certificate in hospitality management from Cornell
University
Kurt Berman - naked私人度假村总经理
ϾѯŚɱϬƎijIumlŤŴoacuteƟAacuteOumlŎȓǑϏ=ƮϡĖĥOumlǑϏȭNtildeͰɒΪoacuteƟAacute77)$ 0OumlϱϛũРϱ6Фƞˏ)$ тʣ=10ЬEacuteˇŚ8szligȳĭǦ9+1ϱϛѵǑȓũ8szligȳĭǦ9-2 ((OumlѤacircǑȓ610ŻЬˇфЂamp0ˆŝETHũ1+4UgraveʙўɜoacuteƟˮTHORN610OumlϛʜzЂϬαϛ=ϚϡϞĸФŬucircўɜƉńVȂ-0-0 -$-ltľѽŚOumlρȡϾOumlnot˰610ȅѳɫč=sϴϾǰɪyumlAringλЃOumlǙacircŎȓλ6
Richard Johnston ndash General Manager naked Home Village
Hailing from the United Kingdom but with most of his working
life in resorts throughout Africa Richard brings with him over
20 years experience in General Management and Director level
roles in world class resorts including Azura Retreats Cape Grace
hotel and the Saxon Hotel Richard plays a key role in the set
up of systems training and operating standards His years
of experience and mentoring leadership style make Richard a
natural inspiration for our young hotel management team
Richard Johnston - naked 家园村总经理
RichardȅѳϯŘ=IgraveAringucircOumloacuteƟAacuteľѽiumlФмĸčљ=ϴϾŚɱOumlѴūŎȓũǁƐoacuteƟAacuteVȂAzura
Retreats Cape Grace hotel and the Saxon HotelltijʒŎȓǑϏ6RichardФƭȜ΄5ʅρũРαnѬĈɘʜѯŋƨѽϸ6ĖĥOumlǑϏũȭNtildeĘķ˼OtildeoslashͰɒɱʬOumlǙacircŎȓdivideϾѯѳʿOumlƊȘ6
45
Teun Hanegraaf ndash Sales Director naked Retreats
Teun obtained a Bachelors in Business Studies and Masters
in Strategic Management with a focus on Chinese Business
Culture Teun increased our corporate sales business by 350
in his first year with us bringing international companies
ranging from international conglomerates Unilever and Coca
Cola to more local institutions such as The Shanghai American
School and leading Chinese companies such as Bank of China
韩天宁销售总监
ȅѳŧȈɥEcirc=şɵϴϾ˙ϛλλλ5ЯɁŎȓѥѣЂѓŘ˙ϛŸlt6ȅƍOumlszligϞɱşɵƮŁOumlΝϛijȥ13=sŁAEligȅȥx˟ŘƙβOumlAringŁǸŲ=жʙѓϾŘƙAringʝϛȠūȚŴũǵǺǵȎ=ϚϾ˛ŝɐŘλΠUgraveIcircTHORNƉńũѓŘϫαUgraveѓŘȴʝϛ6
Oliver Yuen ndash nature Reserve amp Recreation Manager
naked Stables Private will be the first private reserve in China
with a wealth of new flora and fauna introduced to the project
from Sydney University Australia and as a fully qualified Ranger
working in many of the worldrsquos best wildlife parks Oliver takes a
special role in ensuring the environment of naked Retreats and
naked Stables Private Reserve will be full of life and a natural
self supporting eco system Oliverrsquos passion for both people and
nature make him the perfect person to teach our guests about
what we do and make their stay not only a relaxing one but
also a fun fulfilling educational one as well Oliver previously
worked in wildlife parks and resorts such as Azura Retreats in
Mozambique Mobala Private Game Reserve in South Africa and
Sydney Aquarium in Australia
袁鹏威 - 活动经理和度假村 生物学家
naked StablesƮѓŘszligϞĸϭljΪOumlцʾũiacuteʾOumlˆoacuteƟʵ6OliverѽϞɜGAringȚφͿɯAringλūķOuml˪λƝiacuteλƝ=ϡƎФǁĹTHORNOumlϙ˪iacuteВľѽOumlľѽе=Ф˼naked Retreats ũnaked StablesϾѯĖĥ˪ѱЕ5ʿѳĺOuml˪΄Oumlźǔľѽ˛QύѯіϘƶ˔6АʊoslashˆȏũѳʿOumlƊʮ˼ѻūOumlˆȅĵͰɒOumlǸˆͰɒѼOuml˷ɋ=sʨ˂ɒФжȕOuml˶ŒxLjLjČ=˶Ϛ˂ɒOumlǝѢǑșlOtildeϾǭΫcurren˹ũϾƷЋϤϦ6АʊтʣФɫčũGAringȚφͿɯѹŏiquestϙ˪iacuteВũWŰʵOumlľѽVȂMozambique OumlAzura Retreats Mobala Private Game Reservelt6
46
Philip C Davis Company Director naked Retreats
Phil joined the Board of Directors for naked Retreats hotel
management company in 2011 His previous board experience
includes Tian Rui Hotel Corporation holder of the master license
for Super 8 economy hotels in China and Hong Kong from 2006
to 2008 He also was a founding shareholder of Tian Rui and
served as its President and Managing Director from 2006 to
2008 He was a board member of Tian Xian Cheng a bai jiu
concern which is a joint venture between Pernod Ricard and a
2010
Phil was previously Chairman of the Budweiser (Wuhan)
International Brewing Company and Managing Director of the
AnheuserBusch business in China and Hong Kong from the
beginning of 1996 through 2002 From 2003 to 2005 he
headed the AnheuserBusch liaison office with Tsingtao Brewing
Company
Phil holds a PhD in history from Washington University and
started his career as a market researcher at a major advertising
agency in the US before moving to AnheuserBusch and
heading its consumer planning and new product development
functions in the 1980s
Philip CDavis naked 度假村公司董事长
PhilЂɱƞˏȥnakedoacuteƟʵǙacircŎȓŁOumligraveƁ6ϡĖĥOumlǑϏVȂФːǙacircƍˇф5ϡƎЂɱэɱФѓŘũѓŘΒIJEacuteˇSuper ǑƖǙacirc ʼnˆ6˶=ϚːǙacircƍOumlmiddot˽ʼnecirc=ФɱэɱʖƣEacuteˇƍOumlѵ|ũigrave6ɱэɱʖƣ=ϞƝІWȎȞƞũJǙ˪ȴʝϛƬɫūѱOumlʝϛ77ΐOumligraveƁГ6
iquestɱэɱ=Phil͵šBudweiserŘƙɳǙŁOumligraveƎѓŘũѓŘΒIJCŝyŁOumligrave6iquestɱэ13ɱ=CŝyũʫETHʌǙŁOumlȠɆdegOumlĤЩˆ6PhilϴϾŴ˭uacuteAringλOumlș˻дλvλ=ФǁɱCcedilȅOgraveCŝy5ĤЩΞĒŔŷũΪʑǭāĿɭтʣ=OumlϛʜzЂɐŘOumlϞƝœĵCcedilȓŁ=Eacuteˇaeligω6
47
OUR INTERNATIONAL TEAM
International team
Chief master planners amp architects
the urban landscape of modern China with Xintiandi in
Shanghai a commercial cultural and entertainment district
Since then the studio has worked on projects in very diverse
categories both small and large scale projects include mixed
use projects like the ldquoTiandirdquo in Hangzhou Chongqing Wuhan
and Foshan luxury villa and high rise residential complexes in
Shanghai and Vietnam as well as various boutique hotels and
Chalet Architects
A00 Architecture is most well known for their research
inenvironmental sustainability and its application to their
work in Architecture Interiors and Furniture Their portfolio
includes feature restaurants luxury spas retail stores design
conversion of dozens of historic Shanghai homes into highly
personalized residences
Interior Designers AIM (Architecture amp Design) brings expertise
in the combination of world architectural styles and design
influences to the interior designs at naked Stables Private
Reserve With the Shanghai office led by the two founding
on comfort warmth and a unique blend between African and
Asian design sensibilities
Landscape Architect
Design Land Collaborative (DLC) is a professional consulting firm
comprised of landscape architects and planners with an office in
Shanghai and the United States Projects have a strong emphasis
on cultural resources historic preservation and ecological
design involving both the public and private sectors
ͰɒOumlāЮdivide
ɴǵϡΑάOumlёȣ
ŘƙŸdivide
首席规划师和建筑师
benwood Studio Shanghai OumlсɜΙɧтϞѠĨШ˛ŝΪTHORNľ=˼ʙƍ˙ϛ5Ÿ5ЄȎϞOumlʵЉ6тŮ=ЁƻȥĹȏŔɟAringΟOumlΙɧ=VȂţјOumlͻůTHORN=іʱ5͵šƎę˗OumlŤŴpϡƎФ˛ŝũЛɫOumlijѢЭʵ=ȮŻϾФѓŘƎˉ_OumlĹȏǐʑǙacircƎoacuteƟ6
小圆房建筑
AOO Architecture ФźǔWŰƎǵ θāЮĈɘϾѯѭЛOumlƭ=s˘ƮʙƭϰϸЂɬƝѩ6ɒƻŚOumlΙɧVȂ˔5ŤŴȤѓΫ5ȫ˙acirc5ˤƗίǙacirc˛ŝυНǙacirc lt5ˆoacuteƟϡƎϞ΄ȧOuml˛ŝș˻ѢЭOumlCcedilŸƎˆŸĨШ6
ɬ ˤƗ˰AIMƭѡˤƗltѥѣЂǁƭѡĘķũˤƗOumlɐƿū=ϭNtildenaked StablesOumlɬˤƗ6ФȅѳŧȈũaȚ˶OumlūѽmiddotTˆȭNtildeOuml˛ŝTdegOumlUѠ΅=ˤƗѣі5ũφčˤƗȓɲOumlntildeˊū6
景观设计
Design Land Collaborative (DLC) ϞƝiquestǒōˤƗІŔŷOumlѥϛѰξŁ=Ф˛ŝІɐŘǩˤϾēрƉń6ʙΙɧ˘ЂŋѣŸș˻ĻЕ=ƿūźW˪ǴƔ=ѥѣЂŁŃƎϾTHORNOumlŔŷ6
48
Engineering amp Project Management team
Scott Wilson Group PLC is a globalintegrated design and
engineering consultancy for the built and natural environments
Scott Wilson is responsible for the project management the
electrical and mechanical engineering for the project
Environmental Consultants
Environmental Resources Management (ERM) a leading global
provider of environmental health and safety risk and social
consulting services ERM deliver innovative solutions for business
and government clients helping them understand and manage
their impacts on the world around them ERM have 137 offices
in 39 countries and employ approximately 3300 staff
Sustainability Consultants
Bisagni Environmental Enterprises (BEE) works with the
engineering and design teams to ensure the environmental
goals set out at the inception of the project are achieved
LEED Consultants
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
Local Design Institute
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
General Contractor
and have been responsible for some of Chinarsquos most iconic
properties such as the World Financial Centre in Shanghai
工程及项目管理团队
Scott Wilson Group PLCϞƝʺʳŔɟOumlźWˤƗƎľѰξŁ6Scott WilsonĤЩΙɧOumlaacuteʠƎƉΤľ6
环境咨询
Environmental Resources Management (ERM)ϞƝʺʳαϛȭѰξŁ=ŀźǔWŰ5ƫǰCʺƎŁŃˣƁĘΌUgraveѰξĞ6ERM˙ϛƎоġɑǸŲŀĨĶβOumlǀǧĈF=UѠɒȥǀsŎȓʙǑϱoslashˣƁźǔAEligȅOumlϳΗ6ERMФʺʳϾ137ĸēрƉń=myĸŘƝ=ϴϾAringК3300ɜГľ6
可持续发展咨询
Bisagni Environmental Enterprises (BEE)ІľˤƗdivideΑűūѽ=ϡʽWФΙɧǭ˽ƼotildeˤȜOumlźǔWŰǵ θāЮɧnOumlȚ˹6
绿色建筑认证咨询
Shanghai Pacific Energy Center (SPEC)ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlŁтϞ6
本地设计公司
Shanghai Baoye Construction Corp Ltd ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlαϛȭŁтϞ6
总承包商
ϞƝŘƝƐľVŁ=ϠƻȥηucircѓŘnьβΙɧ=țˍ˛ŝźʳDŽˊѓΫ6
49
naked COVERAGE
wwwcnngocom
ldquo25 killer things to do this summerrdquo
26 April 2010
Time Magazine
ldquoRun to the Moganshan Hillrdquo
新浪博客
ldquo避世的可能rdquo
31 December 2009
wwwenglisheastdaycom
ldquoThe first batch of ldquoChina Treasured Towns ldquo released
December 2009
Shanghai Urbanatomy
ldquoGet naked this time with horsesrdquo
Shanghai Daily
ldquoGreen MaGIC Casts design spellrdquo
14 October 2009
新浪商品
ldquo中国最佳设计酒店大赏rdquo
September 2009
wwwchannelnewsasiacom
ldquoChinarsquos green resort allows travellers to vacation on good consciencerdquo
2 September 2009
wwwbijianlinblshecom
ldquo莫干隐居rdquo
25 Aug 2009
wwwassociatecontentcom
ldquoThe Exquisite Moganshan Mountains of Chinardquo
Ɏ
Wikitravel
ldquoMoganshanrdquo
德清新闻网
ldquo承包国营林场建造生态ldquo逸站rdquo
wwwsinoeventcom
ldquo亚洲旅游地产及景点峰会成功举行rdquo
wwwchinatravelbrandingcom
ldquoPursuing Green for Greenrdquo
wwwbrandrepublicasia
ldquoMaking moves towards ecofriendly eventsrdquo
7 May 2009
wwwhandsonshanghaiorg
ldquoHands On Asia Conference Summeryrdquo
May 2009
wwwmyvacationcn
ldquo莫干山居rdquo
3 April 2009
wwwshanghaidailycom
ldquoThe naked truth Time to clean up Moganshan litterrdquo
4 March 2009
wwwgreennovateorg
ldquoMoganshan Project Kick Offrdquo
13 February 2009
Travesias
ldquonaked retreatsrdquo
Feb 2009
合肥在线
ldquo大山里的裸家族rdquo
20 October 2008
wwwentrepreneurcom
ldquoThe arrival of the Olympics showcases Chinarsquos burgeoning entrepreneurial spirit ldquo
7 August 2008
50
Shanghaiist
ldquoWeekend escape to Moganshan 莫干山rdquo
9 April 2008
私家地理
ldquo艳阳下的荫凉rdquo
30 May 2008
City Weekend
ldquoGet naked in Moganshanrdquo
25 January 2008
wwwbundpiccom
ldquo在这绿中撒点野rdquo
wwwhuzhougovcn
ldquo相中德清筏头的青山绿水南非客商莫干山下建生态逸站rdquo
wwwurbanatomycom
ldquo24 Hours in Moganshanrdquo
wwwhkheadlinecom
ldquo杭州莫干山竹林深处人家rdquo
15 May 2009
wwwnewsweekcom
ldquoBack from abroadrdquo
May 2009
Chinatravelnet
ldquoMoganshan A Heavenly Hideaway of Bamboo Forests amp Tea Plantationsrdquo
April 2009
wwwmzztmcagovcn
ldquo2009年踏青乐游路线推荐大公布rdquo
16 March 2009
第三媒体
ldquo规划一条畅快随性的踏青之旅rdquo
28 October 2009
wwwdqnewszjolcomcn
ldquo三九坞 ldquo裸家族rdquo钟爱的世外桃源rdquo
28 October 2008
ldquo自驾行天下rdquo之中国莫干山rdquo
Sep 2008
ldquoShiffting Gearsrdquo
Sep 2008
April 2008
Chewed up amp Spit Out
ldquoGet nakedrdquo
19 February 2008
ldquoBest Weekend Getaway Hotels Shanghairdquo
富世
Ecoefficient hotel低碳下榻
April 2011
Spa China Guy 男士派
Experiencing The Unique
2010
Cosmo 时尚
跨洋建屋隐居不隐世
April 2010
Global Times
The Mountain of legends
Global City Geography 城市地理
莫干山 naked Retreats 都市人一ldquo裸rdquo到底的山居生活
Dec 2009
China Daily
Rural Retreat
20 March 2011
China Daily
4th March 2011
Modern Weekly周末画报
圣诞低碳游
Dec 2010
Elite Traveler 携程自由行
旅尚
Esquire
Hidden Best Restaurants
Feb 2011
51
52
53
13
14
GREEN DESIGN amp CONSTRUCTION
LEED Green strategies
All about LEED
Developed by the US Green Building Council (USGBC) LEED
(Leadership in Environmental Energy Design) provides a concise
framework for measuring green building design construction
operations and maintenance LEED Platinum rating is the
USGBCrsquos highest rating with strict criteria encompassing energy
savings water efficiency CO2 emissions reduction improved
indoor environmental quality and stewardship of resources and
sensitivity to their impacts A LEED Platinum qualified building
should use at least 30 to 40 less water and electricity than a
normal building At naked some of the things that have been
done in aiming to achieve this award are
recycling
flushing and irrigation
water
waterless urinals
buildings
consumption
ɀ˔ˤƗІƭˤ
绿色建筑认证
关于LEED
ϻɐŘɀ˔ƭѡƁāʜ=LEEDɀ˔ƭѡˈпltȣɀ˔ƭѡˤƗ5ƿń5РѽϡƎŰŀƥƾOumlȀơ6LEEDɐŘɀ˔ƭѡƁ˄ƽɭ5ѱЕȚϸȿ5ƱUacuteĀϓŸʀČ5˫ɬźǔёȣ5ѱЕŎȓƎoslashʙϳΗOumlɚĭoacuteψķnѬOumlѻijưΙ6ϞmicroϴϾLEEDˈпOumlƭѡϰħaʔƭѡ˟˼ϸOumlaacute6Ф =ͰɒϚѼȥŬucircľѽȅлʷOtildeOgraveжĸưΙ
ƭѡƽˬȥ13OumlɭЕ˼ϸ
ƭѡƽˬȥOumlϸȣ
iquestͳccedilũɇȺƍȅOumlЅϸЂҔͲOumlνźȚϸ
ϾҔͲũđiuml^ſϸЂyenũŐĪ
LJA˗ňȱOuml˳THORNǖŸȥƂ
˼ϸUacuteȱȣOumlЌŊegraveѩяϡƎɶ˾umlɇɗyen
Οkiexcl
ϸЂЎ˅Oumlϒɭ˅ƞ˅ʠ
ϸЂƞ˅ũȐʼƭѡOumlƽɭЕкʢ`
pѩϾ˅ſѩяȅƱUacuteɭЕΞŦ
15
use Incentives given to reduce energy consumption
a factory 20 minutes away from site
window frames bricks and roof tiles
Council)
material
property
recharging stations
within a radius of 800km
CѩФϾp˛OumlɭȣƗϸȅƢethǸˆOumlɭЕ˼ϸʮ
ȁ6ŻɭЕΞŦOumlƦ˟ŀuumlOumlưȘ6
ϸ˼ϸќΧdzȝOumlŗȷƞ˅ŀɻ6ќΧdzȝȅѳǢȑͰɒ
ēєȺЗOumlϞƝľ
ϾOumlʥũacuteŲiumlijoacuteǨЖ
˼ϸɘŒŵOumlUacuteĝˢtȟ
˼ϸUacuteʀČOumlȦ
˼ϸſȚϸOumlǛɦёͳccedilơ5џѲ5џƈ5acuteȀ5ѦǼũ
ͳccedilʎ
Ś13OumlɦϻFSC˕ȩŎȓГƁltʹ
˼ϸǵУ˪OumlŸќѐTHORNO
pɬʺ˼ϸLEDtimesũΟίOumlϲŒtimes
oslashϾƭѡѻAringoacuteOumlljαѳʿŒũĘ
ѝTHORNъПηijyumlěljˏ=ijyumlěϻϒɭŀaacutesɭФ
ѤTHORNcurrenaacute
OumlƭѡȦiumlȅѳĈДŁȕɬOumlʵЉ
Ś13OumlƭѡđȦ^ſȚϸ
ϾoacuteƟAacuteOumlȃƇiuml^νźȚϸ
notĉũȃƇ^ϸѽĐȦ
oacuteƟAacuteɬϴϾϾƉųВ
іΪϭˏϙ˪iacuteIcircTHORNȻѕlt
WŰѳʿiacuteцʾ
16
17
THE DESIGN IDEA
Tree Top Villas
树顶别墅
To touch the sky at night and look down on the forest in the morning is what owners of the tree top villas will experience High
above the forest canopy 30 luxurious homes are perched in the tree tops Spacious wooden constructions with large sundecks spill
into the panoramic views of the mountains
macrɞҌҍOumlϝǹ=ϔѪȗOumlҐ=жǜϴϾccedilpOumlˆɒntildeΘOumlҕȞǒ˔6icircŤŴѢЭʗͽФ˕ȩŌт˛=pǡϞķ6аФǾOumlɦѐΟͳѓ=œOumlɢī˗ʺǒǍόYacute6
Each villa is built on stilts to minimize its physical footprint and maximize the views for its discerning owners The prefabricated villas
are made by innovative construction technology known as structural insulated panels (SIPs) With high insulation value and zero
construction waste these lofty eco dwellings are like no others offering you an energy efficient home that is beautiful and at one
with nature
ccedilpOumlƭѡaumlƵȵƿń=iquestyacuteƦ˟oslashБ˽˪źǔOumlϳΗ=sѻAringΏoacuteOumlЮϹɐOumlǒ˔6жΡЎѐOumlpϸѻΪǴƔOumlƿńWOѐШOuml6ccedilpOumlˤƗтѽ=ʹđȦͲˁssectѳʿ=ŀϞĸЁϾʑЁʩNjѳʿOuml˪ѢЭ6
The villas are intended for life Overlooking the mountains and forest below each home has a very large outside deck
complemented on the inside by an open plan kitchen with all the latest amenities dining room living area and opium den for
relaxation and entertainment Large sliding doors and full wall windows welcome natural light while sophisticated air conditioning
systems ensure your comfort Double layered glass keeps the view in perfect focus hushing all sounds to perfect stillness Wooden
floors soft lighting and high ceilings add a sense of warmth and space
ccedilpѥ˪Ƃyacuteƭ6Ġғ΅ɘOumlʾ˗ũ˕ȩ=ɏicircƭѡǩˤϾǾAringOumlϒ=ʆϡCcedilOumlмǭČ˾notĉ55˪ƂʵũČЄȎ6ǾAringOumlȄɑũмɘɅTHORNAringacuteǵɩѳʿˉŒ=˶ljOumlǹaelig΄ǵʽWɴOumloacute6tȟǵȯɴФѻƜƶoacuteΩ˚ɐǒOuml˶xƁOgraveĹѕ˩ϪOumlī˃=ntildedegЂϞʎǓтѓ6ʿOumlɦTHORNO5ˌũOumltimesŒũǹOumlųϣЫȥɻũǹƣĭ6
ˤƗȓɲ
18
Tree top villas
Roofs thatched
19
20
FLOOR PLANS
Treetop villa 2 bedroom villa ccedilpȢͱĉ
ʒɘ
Interior area 室内面积 13768sqm
Exterior area 室外面积 50sqm
Total usable area 实际使用面积 18768sqm
21
Level 1 一层
Interior area 室内面积 7088sqm
Exterior area 室外面积 102sqm
Level 2 二层
Interior area 室内面积 668sqm
Exterior area 室外面积 398sqm
22
Treetop villa 3 bedroom villa ccedilp˓ͱĉ
Interior area 室内面积 20214sqm
Exterior area 室外面积 664sqm
Total usable area 实际使用面积 26854sqm
23
Level 1 一层
Interior area 室内面积 10334sqm
Exterior area 室外面积 118sqm
Level 2 二层
Interior area 室内面积 988sqm
Exterior area 室外面积 546sqm
24
Treetop villa 4 bedroom villa ccedilpͱĉ
Interior area 室内面积 2667sqm
Exterior area 室外面积 863sqm
Total usable area 实际使用面积 353sqm
25
Level 1 一层
Interior area 室内面积 136sqm
Exterior area 室外面积 168sqm
Level 2 二层
Interior area 室内面积 1307sqm
Exterior area 室外面积 695sqm
26
FITTINGS amp FINISHES SCHEDULE
EXTERIOR AND INTERIOR FINISHES
External walls
Structure is built from steel and SIP (Structural Insulated Panels) External wall is cladded with painted fiber cement board
Internal walls
emulsion paint
Ceiling
Ceiling is finished with emulsion paint
Flooring
Bedroom is finished with heavy strand bamboo flooring
Balcony
Balcony floor is finished with Wood Plastic Composite decking (M wood) Railing and trellis made with Liu An wood Balustrade is fitted with metal and Liu An wood
Window
bedrooms are fitted with double glazed LowE glass and Roto hardware
Kitchen amp powder room
Floor is finished with natural tile Kitchen cabinets and sink are provided Kitchen counter top is fitted with natural stone
Bathroom
Wall and floor are finished with natural stone
Doors
Entrance door is made of solid core timber fitted with Saflok RFID locks Bedroom doors are fitted with hollow core timber fitted with Saflok RFID security locks
ƭѡȦƎˤ]ɛ
室内外材料
oacuteƟͳʥ
oacuteƟͳƿńˤƗĮƿńƎƿńWOSIPlt6ʥϸΉɮOũʘ6
ɬʥ
ǸćƎͱтɬʥǩϸĔƎˎƲʘ6
ų
ųɘˎƲʘ6
THORN
ǸćģūɦTHORNO6ͱіќTHORNO
ȹ
ȹϸɦOʓʟ6ʈȲҎɦѐШOuml6ȇĬϸDŽрƎȲҎɦĜ6
acuteŲ
Ǹć5ͱOumlacuteŲϸȽɦѐacuteȀʆ-3ѓǹtȟƎ-0-ͶDŽʆƪ6
notĉ
THORNϡƎɘϡʿTHORNѦʓʟ=notĉŀlaquoŖϡƎʇ6notĉɘʿ˵6
Ќ
Ќʥ˦ƎTHORNϡʿ˵ʓʟ6
ɑ
ˏǺAringɑϸ˹Ψɦɑʆ˛-)ljordfɑNJ΄6ͱɑϸǹΨɦɑʆ˛SaflokljordfɑNJ΄6
27
MECHANICAL AND ELECTRICAL INSTALLATIONS
Heating and Cooling
AIRWELL centralized water source heat pump is provided Fresh air intake with heat recovery system is installed
Electrical provisions
are provided
Electricity
Concealed conduits are provided Threephase electricity supply with miniature circuit breaker distribution board is provided
TV telephone and internet connection
Satellite TV with all major international channels
is provided in all the villas Telephone outlets and wireless internet connection is provided
Hot water supply
Huang Ming solar hot water heater and Rinnai gas water heaters are installed for the villa
Water supply and pipes
Concealed copper pipes are used for both hot water and PPR pipes are used for cold water
The resort will be patrolled 24 hours a day CCTV system is in operation throughout the resort 24 hours a day All the villa front doors and bedroom doors are fitted with Saflok RFID security lock system
APPLIANCES TO BE PROVIDED OR INSTALLED IN EACH DOMESTIC
UNIT
机电设施配套
ŀɻũѐȐ
ɽyumlƍѓ˾Е˅`΄6ΪĘ˅ſ΄6
Ɲaacute
ʆEΐNtildeŎOumlǭŋϡƎѿ6
aacuteȞŀϰ
ѩϾϮ˾ΐȺ=ʆϾίoumlȺʠ=ʆaacuteΓOuml˓ΑaacuteЕŀϰ6
aacuteƎςˤ]
έaacute=ʹΐaacuteŹũʹΐȺ6
˅ˤ]
žɛϒɭ˅ʠƎȩɬɌʡ˅ʠ
Ŏ
˅ŀϰŎǩϸϮc˾ĮŎ=ȐŀϰŎŎ6
WCˤ]
oacuteƟAacuteˤϾϾΟ˶ѽOumlgȺaacute΄ϡƎΟ˶OumlπɄ6ˏǺAringɑƎͱϸSaflokljordfɑNJ΄
标准住宅单位附送以下设备
Stove BAUMATICExaust fan BAUMATICOven BAUMATICMicrowave BAUMATICFridge BAUMATICBARMini fridge (2 3 bedroom) BAIXUEWine fridge (4 bedroom) BAUMATICBEDROOMMini fridge BAIXUEBath KOHLERTERRACEBarbeque grill
TelevisionDVDBATHROOMShower KOHLERBasin KOHLER
notĉ aacuteraquoȷ ʄɇUcircǷnotĉϼχƉ ʄɇUcircǷnotĉaacuteDZΓ ʄɇUcircǷuȷ ʄɇUcircǷɬяrΓ ʄɇUcircǷHΟrΓ=ĉlt JμǙŖĉlt ʄɇUcircǷͱΟrΓ JμЌį Ǵȍȹ˞DZΓҒĉaacute ɯDVD ɯЌȪЌʠ Ǵȍʇ Ǵȍ
28
NOTE
1 The Developer reserves the right to substitute other materials
or appliances of comparable quality and standard for the
intended items as listed in above fittings and finished schedule
2 The fittings and finished as listed above shall be subject to
the terms of formal Agreement for Sale and Purchase Those
provisions may have slight variation in the color measurement
3 The Developer reserves the right to make modifications and
changes to the building design fittings and finishes without
prior notice
4 Fittings and finishes of the Special Units may be different
from those of the Typical Units
备注
āЮ˙WȰϞʧʹȞ=Dв˹ƙʮȁεϘϡUgraveётƭѡȦϡƎˤ]Ccedil˛ȧĹΙ6
˛ȧĹΙȦϡƎˤ]ǩϡн˾ɈɉūКOumlǿщegraveѬ6ĹΙƭѡȦƎˤ]ǵɭƁФϋ˔=ȣoacutepoundAcirc5ȓ5ѺуƎƆľ˛ordfʬp6
āЮ˙WȰϞʧʹȞδeacuteϡƎĽĨϛOumlˤƗ5ƭѡȦϡƎˤ]ʹεȮαс6
˔EumlЏOumlēƭѡȦϡƎˤ]І˛oȧĹΙǵɭϾx6
29
PURCHASE OPTIONS
Buying a Tree-top Villa at naked Stables Private Reserve involves signing a Sale and Purchase Agreement with the development
company and a Lease and Management Agreement and Deed of Conditions with the Hotel Management Company The Management
Agreement requires the purchaser to lease the property back to the Hotel Management Company to manage on the ownerrsquos behalf
There are two different plans which are available for buyers
在 naked Stables 购买一套拥有不动产权的树顶别墅包括与发展公司签署一份买卖协议以及与酒店管理公司签署一份租赁管理协
议和条件契约管理协议要求购买者以业主的名义向管理公司出租其别墅以供其管理买家有两种方案可供选择
ŅɈκΙ
30
OPTION 1 - FLEXIBILITY
1Owner Usage Rights
Zero usage restrictions
Early reservations are required to secure Villarsquos especially during prime and peak seasons If a Villa Owner does not provide the
required advance notice for a reservation the resort may be required to offer the owner a different unit or in the worst case no
availability at all
1 业主使用权限
ȫ˼ϸΏѐ
ϘʴʣЎegraveˏѢp=ϺʙФƐƕ6ˍřpϛѝɍϾŀϘʴOumlϸЂЎegraveOumlЎс=oacuteƟAacuteƮʙŀȮϞdegѢdeg=ƆеѻЦĴOumlʮȁɍϾǹĉ6
2 Rental Revenue
2 租金收入
a Rental revenue
Whilst not in residence the owner will be eligible to earn a pro rata 36 of the room revenue generated by the Reserve during their
absence Ie Everyday the revenue generated by the entire resort is divided amongst the owners not in residence on that day When
an owner is in residence he forfeits his opportunity to earn revenue
ѸDŽˏ
ϛѝxǝѢʖƣ=ƮOtildeOgraveoacuteƟAacuteordfѸʙĉͳOtildeϧOuml6ɏoacuteƟAacuteordfѸɨΡxǝѢФfrac14OumlϛѝOumlĉͳOtildeOumlϧƮ^ʒǩēʆĺжΡϛѝ6IcircϛѝǝѢФʙpȕ˶=Ʈ˱ʸƅOtildeϧOumlƉƁ6
b Monitoring your returns
Owners will receive regular financial information in the form of an electronic or hardcopy statement with details including owner
records of stays amounts spent revenue generated etc Owners may request to receive these statements daily weekly or monthly
Should the owner wish to lsquocash outrsquo and withdraw cash generated from their villa ownership this will be available biannually at the
gtƢethɰOumlſY
ϛѝƮƁegraveʖOgraveaacuteѲPƆɘP~Yo=ɬˋʭregOumlȧordfϛѝOumlˏѢƘȼ=ΞĒƘȼ=ˏſYUgrave6ϛѝǵκЪɏˉ=ɏέʖ=ƆɏĸМOgravefrac14Yo6ˍϛѝoslashѳƓФoacuteƟAacuteѓOumlˏſYljα=ɨɋǵɍSɱ˹˲Ϟfrac346ƆɏɱOumlМƆɏɱOumlМ6
选项1-灵活性
31
c Cashing out your returns
Owners will be able to cash out their returns twice a year If the owner chooses not to cash out his returns the resort allows the
owners to use their returns at the resort This option allows the owners to deduct returns pretax
gtƮɴOumlſYŚDŽĈ˾ʷordf
ϛѝɭņɏɱȢfrac34ϡDŽĈ˾ʷordfɒOumlſYϧ6ˍřϛѝκЪxʷordfOumlϧ=ǵϡФoacuteƟAacuteѓ˼ϸ6жѕκΙПηϛѝǻshyɩʣOumlſY6
3 Discounted Resort Services
All services available at the resort are offered to owners and their guests at a 20 discount off list prices These services include
restaurants wellness centre and activities centre
3 有折扣优惠的度假村服务
oacuteƟAacuteȕϾŀĺϛѝϡƎɒǸˆOumlĞiumlDвnƠĺЃOumlгǻ6жΡĞVȂ5ƫǰѓΫũƂiacuteѓΫ6
4 Services Fee
When the owner is in residence the resort continues to offer services on their behalf These services include Butler Bell
Housekeeping and Room Service In addition to these the resort offers water electricity wireless Internet and telecom services
included in the Services Fee to the owner whilst in residence The services fee is 300rmb per room per night This fee is charged on
all rooms regardless of which are in use
4 服务费用
IcircϛѝФoacuteƟAacuteǝѢ˶=oacuteƟAacuteƮƚθϡɒOumlɜϦϛѝŀĞ6жΡĞVȂϵˆ5αȔ5ƝоũǸĉĞ6shyȥжΡт=oacuteƟAacuteФϛѝǝѢʖƣŻŀ5aacute5ʹΐűȠϡƎaacuteάĞ=жΡiumlVŠФĞĒϸѓ6ɏĸĉƣɏOumlĞĒϸЏˆəe6жĸĒϸΛϾĉƣʷOuml=xɃfrac14ĉƣĚФ˼ϸ6
5Maintenance
4 of hotel room revenue will be reserved for ongoing building maintenance This will be deducted from the ownerrsquos share of total
room revenue
5 维护
ǙacircǸĉˏOumlƮ^ȰѽŮθƭѡδтĒϸ6ħēDŽuumlƮiquestϾˆǵēOtildeOumlǙacircǸĉˏĕuumlѓǻshy6
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Rooms Available 可用房间 121 121 121 121 121 121Estimated occupancy 预计使用率 35 45 55 60 60 51Estimated average daily room rate 预计每日平均房价 2500 2675 2836 2977 3096 2817Growth in room rate 房价增长率 7 6 5 4 6Annual room sales 年房间销售额 38644375 53163619 68876422 78894810 82050603 64325966RENTAL RETURN ESTIMATES - RMB Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGEEarnings Per Room (36 of gross room revenue) 124173 170827 221315 253507 263647 2066942 Bedroom 收益 ndash 双人间 248346 341653 442631 507013 527294 4133873 Bedroom 收益 ndash 三人间 372519 512480 663946 760520 790941 6200814 Bedroom 收益 ndash 四人间 496692 683306 885261 1014027 1054588 826775
INDICATIVE YIELD Indicative selling price Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
2 Bedroom 收益 ndash 双人间 6000000 41 57 74 85 88 69
3 Bedroom 收益 ndash 三人间 9000000 41 57 74 85 88 69
4 Bedroom 收益 ndash 四人间 12000000 41 57 74 85 88 69
Hotel revenues and owner rental yield - Option 1 Flexibility
32
OPTION 2- STABILITY
1Usage Rights
1 使用权限
选项2-稳定性
Total Permitted Usage Prime Peak SeasonPermitted Usage
Peak SeasonPermitted Usage
Out-of-SeasonPermitted Usage Blackout
40 days per yearNo occupancypermitted
Up to 20 days per year but no more than 7consecutive daysfor any one stay
Up to 20 days per year but no more than 7consecutive days for any one stay
No occupancypermitted
允许使用总数主要的旺季允许使用
旺季允许使用
淡季允许使用
无折扣期
每年40天 不允许占用 每年20天但是每人
不能连续居住7天每年20天但是每人 不能连续居住7天
不允许占用
Prime Peak Season To be published by naked Retreats in according to government notification every year Prime Peak Season
Middle Autumn Festival (Sept) excluding Blackout dates
Ɛƕɏɱϻnaked RetreatsĻǟоġĵāordfс6ƐƕVȂѓŘsup1ƽϞМĀМlt5ȋiacuteƽͶМlt5Řʱƽ˴Мlt5ʭɛƽМlt5ѓʲƽǘМlt=xVȂʹгǻʖ6
ƕiquest˓МOgrave˴ϞМʖƣOuml10ĸїɡϡƎ10ĸľѽˉїʖ=xVȂƐƕũʹгǻʖ6
OutofSeason 20 days during December to February excluding Prime Peak Season and Blackout dates
Iacuteƕiquest˴ĀМOgraveĀМʖƣOuml=xVȂƐƕũʹгǻʖ6
Blackout Dates Peak demand dates such as holidays sporting events groups and citywide conventions Local cultural events
all as specified by the Hotel from time to time
ʹгǻʖεʴijėʖVȂƟʖ5Ћ˒5ũʺβOumlƁϨ6IcircTHORNɾyumlOumlŸƂiacuteiumlƮDвǙacircOumlɛljα6
2 Rental Revenue
2 租金收入
a Rental revenue
Regardless of your usage of your property your rental return will be fixed at 5 for the first 5 years of operation After this period
you will automatically migrate to the Flexibility plan
ѸDŽˏ
xɃɰOumlĉ˼ϸoacuteˍŪ=ͶɱOumlѸDŽϧiumlŊegraveOuml136ФжтŮ=ɴƮѳiacuteѧˏȬƂβĈF6
b Monitoring your returns
Owners will receive regular financial information in the form of an electronic or hardcopy statement with details including owner
records of stays amounts spent revenue generated etc Owners may request to receive these statements daily weekly or monthly
Should the owner wish to lsquocash outrsquo and withdraw cash generated from their villa ownership this will be available biannually at the
gtƢethɰOumlſY
ϛѝƮƁegraveʖOgraveaacuteѲPƆɘP~Yo=ɬˋʭregOumlȧordfϛѝOumlˏѢƘȼ=ΞĒƘȼ=ˏſYUgrave6ϛѝǵκЪɏˉ=ɏέʖ=ƆɏĸМOgravefrac14Yo6ˍϛѝoslashѳƓФoacuteƟAacuteѓOumlˏſYljα=ɨɋǵɍSɱ˹˲Ϟfrac346ƆɏɱOumlМƆɏɱOumlМ6
33
c Cashing out your returns
gtƮɴOumlſYϡDŽĈ˾ʷordf
Owners will be able to cash out their returns twice a year If the owner chooses not to cash out his returns the resort allows the
owners to use their returns at the resort This option allows the owners to deduct returns pretax
ϛѝɭņɏɱȢfrac34ϡDŽĈ˾ʷordfɒOumlſY6ˍřϛѝκЪxʷordfʙϧ=ǵϡФoacuteƟAacuteѓ˼ϸ6жѕκΙПηϛѝǻshyɩʣOumlſY6
3 Discounted Resort Services
All services available at the resort are offered to owners and their guests at a 20 discount off list prices These services include
restaurants wellness centre and activities centre
3有折扣优惠的度假村服务
oacuteƟAacuteȕϾŀĺϛѝϡƎɒǸˆOumlĞiumlDвnƠĺЃOumlгǻ6жΡĞVȂ5ƫǰѓΫũƂiacuteѓΫ6
4 Services Fee
When the owner is in residence the resort continues to offer services on their behalf These services include Butler Bell
Housekeeping and Room Service In addition to these the resort offers water electricity wireless Internet and telecoms services
rental option
4服务费用
IcircϛѝǝѢФoacuteƟAacuteȕ˶=oacuteƟAacuteƮƚθϡɒOumlɜϦϛѝŀĞ6жΡĞVȂϵˆ5αȔ5ƝоũǸĉĞ6shyȥжΡт=oacuteƟAacuteФϛѝǝѢʖƣŻŀ5aacute5ʹΐűȠϡƎaacuteάĞ=жΡiumlVŠФĞĒϸȕ6жϞȏOumlĞĒϸxVȂegraveβordfѸʆ6
5 Maintenance
Of the 5 guaranteed return generated form your property during the period you are not in residence the management company
will retain 4 of this return for maintaining your Villa The maintenance fund will be pooled and used for all Villarsquos in the resort
5维护
ɴxǝѢʖƣiquestɴOumlĉѓƮ˪Ouml13OumlſY=ŎȓŁƮWȰжbſYѓOumlϸѽɴpOumlŰ6ŰƈDŽƮ^ūsʜȅsϸЂϾoacuteƟAacutepOumlŰ6
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Hotel projections
Rooms Available 可用房间 not relevant 非主要Estimated occupancy 预计使用率 not relevant 非主要Estimated average daily room rate 预计每日平均房价 not relevant 非主要Growth in room rate 房价增长率 not relevant 非主要Annual room sales 年房间销售额 not relevant 非主要RENTAL RETURN ESTIMATES - RMB Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE2 Bedroom 收益 ndash 双人间 50 50 50 50 50 503 Bedroom 收益 ndash 三人间 50 50 50 50 50 504 Bedroom 收益 ndash 四人间 50 50 50 50 50 50
INDICATIVE YIELD Indicative selling price Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
2 Bedroom 收益 ndash 双人间 6000000 300000 300000 300000 300000 300000 300000
3 Bedroom 收益 ndash 三人间 9000000 450000 450000 450000 450000 450000 450000
4 Bedroom 收益 ndash 四人间 12000000 600000 600000 600000 600000 600000 600000
Hotel revenues and owner rental yield - Option 1 Flexibility
34
Option 1 - FLEXIBILITY Option 2 ndash STABILITY
investment returns for your Villa are influenced by the
success of the resort and the number of days you use
your Villa
Stable implies both your returns and your annual
usage rights to your property are fixed Regardless of
how well the resort operates your returns will remain
the same Equally you will only have a fixed number
of days allowed in residence
Usage Have unlimited usage rights to their Villa 40 days usage per year
Rental ReturnEarn 36 of the pooled returns from the entire resort
whilst not in residence
5 guaranteed return on their investment regardless
of resort performance
Resort Discount20 discount on all resort amenities and activities
(including SPA and Restaurants)
20 discount on all resort amenities and activities
(including SPA and Restaurants)
Services FeePay a Services Fee of 300rmb per room per night
whilst in residence
Maintenance4 of all room revenue is retained for maintaining
the owners Villa
4 of all room revenue is retained for maintaining
the owners Villa
选项1 ndash 灵活性 选项 2 ndash 稳定性
ȬƂβϸЂ˼ϸІſY6ɰOumlpѱſYʷǧЂoacuteƟAacuteOumlĿǑϱũɰoslashpOuml˼ϸoacute
ŊegraveβϤѯɰOumlſYũɏɱoslashЂɰOumlĉOuml˼ϸʹΏiumlŊegraveOuml6xɃoacuteƟAacuteOumlǑϱѫȁϾucircť=ɰOumlſYiumlŊegraveOuml6ϖTHORN=ɰъϾŊegraveOumlПηǝѢOuml6
使用 ʹΏѐOumlp˼ϸʹΏ ɏɱOuml˼ϸʹΏ
租金收入 ФxǝѢʖƣ=ƅOtildeмĸoacuteƟAacuteūsſYOuml xɃoacuteƟAacuteǑϱѫȁˍŪ=Wп13OumlſYϸЂѱ
度假村折扣 ϾoacuteƟAacuteˤ˲ũƂiacuteOumlгǻVȂSPAũlt ϾoacuteƟAacuteˤ˲ũƂiacuteOumlгǻVȂSPAũlt
服务费用 ǝѢʖƣ=ɏĉƣɏЏˆəeOumlĞĒϸ čѝϘ
维护 ϾĉƣˏOumlƮ^WȰϸЂϛѝpOumlŰ ϾĉƣˏOumlƮ^WȰϸЂϛѝpOumlŰ
OPTION COMPARISON
选项对比
35
36
INDUSTRY RETURNS AND BENCHMARKS
INDUSTRY REPORT
行业报告
Tourism and urban resorts is one of the fastest growing industries in China According to industry consultant HVS cities such
as Shanghai Beijing Shenzhen Guangzhou Hangzhou and Tianjin all have a population where a critical mass of highly affluent
individuals and successful companies exist generating demand for suburban resorts
ФѓŘ=ȾϽϛũoacuteƟAacuteσɓāЮOumlαϛтϞ6ĻǟʺʳǙacircĞϛltOumlϞΙYĵ˿=ФѓŘOumlѝϘˍ˛ŝ5[ǎ5˧5œј5ţјũdžǩēyѯAringȣOumlĥЍˆʾũĿOumlʝϛ=ϻfrac14ϚƊāȥoslashƴʵoacuteƟAacuteOumlƌAringεʴ6
Amongst other things the exponential growth in private vehicles has seen a huge increase in demand in the leisure market With
the completion of the shenjiahu highway in 2010 the travel time from downtown Shanghai to Deqing is now 2 hours Also with
stop at Deqing) scheduled to open in late 2011 travel time from downtown Shanghai to Moganshan will take between 15 to 2
hours When comparing travel times to get to other resort destinations in China ndash eg Hainan or Lijiang flight times might be within
2 or 3 hours total travel time including travel to airports and check in make the whole trip 6 to 7 hours plus additional travel cost
Within the 2 hour travel radius of Shanghai the quality of resort destinations is also (in our opinion) not at an international standard
with most hotels simply being lsquocity hotels in the countryrsquo rather than true resort properties operating at international standards
shyfrac14т=ѯĸˆγΊOumlāЮ=ĸˆƸϴϾȿϚσʂ˫6ѳɱ˥ƛůijϡŮ=iquest˛ŝOgraveOcircʭϚLjεϘĸΟ˶Ouml6ΪƭOumlijǵϡФ13ēєɬiquest˛ŝUumlAumlţј6ƏƮФɱYacuteǫľOumliquestţјOgraveɫǎOumlijѓϾϞаDzOcircʭlt=ъεϞĸSΟ˶OgraveȢĸΟ˶ǜǵϡiquest˛ŝѓΫOgraveAumlɢī˗6ˍřІѓŘOumloacuteƟˮTHORNŝɫ5ȒƯUgraveaƹ=shyȥϘųĒэĸΟ˶Oumlďα˶ƣ=ŻϘФVȂʣƉ=CʺƤũUgraveEgraveOslashƉ˛ų˛эĸΟ˶=ĽxϸɨΡuumlOumlαųΝȥ6Ѷō˛ŝїiΟ˶ɬOumlγΊoacuteƟʸdeg=э˟ͰɒˈltІŘƙŸnѬŻϾѯɛOumlǢ6AringēOumloacuteƟǙacircϚũѓOumlɨΡǙacircɍϾ_ёOumlʵp=ЗЗAumlxOgraveинŘƙϤϦ˛oacuteƟίĉΙɧOumlϘʴ6
ϛѝЎʖſYІaƹ
37
OUR NICHE
我们的利基
naked sees a need in the market for world class expertly designed and operated resorts which are within 1 to 2 hour travel time
of major cities in China As with other urban resorts we believe that the Leisure market and the MICE (Meetings Incentives
Conferences Events) market will be a huge driver for our business In addition we feel that we are already at the forefront of
the growing focus and concern on environmental design building and operations as well as the growing interest in nature and
environmental education At naked we also place a high emphasis on facilities and services for the entire extended family ndash from
children to parents to grandparents that other resorts do not place dedicated resources for
nakedЎƧOgraveȥФѓŘжϞεʴƏǢȑѝϘϞэȢĸΟ˶Ouml=˶ЁhζǁϞȱOumlѥϛˤƗũŎȓOumloacuteƟΙɧ6ͰɒΑάγΊũƁƁϨ5ưȘȾϽ5AringίʝϛƁϨ5ƂiacuteЮȉltOumloslashͰɒϛOumlіAringʤȞ6frac14=ͰɒФŋѣũiacuteźWίˤƗ5ƭШ5ŎȓũźWȓɲœ˛ϠǑѷФȥαϛȭя=ФnakedІαϛеxͰɒϚіoslashЂˣʵѓOumlŜѲ5Ɲ5ȌеOumlĞũˏ6
As such we feel very confident in the rates and occupancies that we will achieve Regarding room prices when benchmarking
against some of the other leading hotel brands in the resort market such as Aman Fayun Hangzhou Banyan Tree Hangzhou Fuchun
Resort Hangzhou Mandarin Oriental Hainan and Commune by the Great Wall average rates in March 2011 for single bedrooms in
this set are ~ RMB2800
ϩfrac14=ͰɒoslashЂˏѢĉƠϡƎˏѢȿcurrenɊάΫ6ФˏѢĉƠĈɘ=ІʙФoacuteƟAacute˛OumlсɜǙacircʑʁaƹ=ˍCҊĂО5ţјНҏѨ5ĥsup1˗ǝ5˓φŴecircĈǙacircũƵ΅OumlŁˣ=Фɱ˓МOumlEumlˆƣʒǩƠķ=6
Regarding occupancies we are confident to achieve occupancies of around 60 after about 4 years of operation but forecast
conservatively that our occupancies will start from around 35 in the 1st year of operation and grow steadily to 45 in year 2
55 in year 3 and 60 after the hotel is lsquomaturersquo from year 4 onwards
ФˏѢȿĈɘ=ͰɒŬϾάΫǑŚɱOumlǑϱ=ͰɒǵϡAumlOgraveOumlˏѢȿ6WŇƗ=ͰɒOumlˏѢȿƮƁϻszligϞɱOuml13=egraveЫOgravefrac34ɱOuml13ũszlig˓ɱOuml1313=szligɱϡŮƮƁЫOgrave6
Given the above estimates we believe that owners can expect attractive investment terms as illustrated in the table below
Ļǟϡ˛OumlŇƗ=ЎƗϛѝɭņOtildeOgraveOumlѱſYƮƁˍ΅o˿
CҊĂО
НҏѨ
ĥsup1˗ǝ
˓φŴecircĈǙacirc
Ƶ΅OumlŁˣ
RMB4270
RMB3500
RMB2000
RMB2150
RMB2388
Aman Fayun Hangzhou
Banyan Tree Hangzhou
Fuchun Resort Hangzhou
Mandarin Oriental Hainan
Commune by the Great Wall Beijing
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Rooms Available 可用房间 121 121 121 121 121 121Estimated occupancy 预计使用率 35 45 55 60 60 51Estimated average daily room rate 预计每日平均房价 2500 2675 2836 2977 3096 2817Growth in room rate 房价增长率 7 6 5 4 6Annual room sales 年房间销售额 38644375 53163619 68876422 78894810 82050603 64325966
38
39
ͰɒOumldivideTHE TEAM
40
Grant Horsfield ndash Chairman naked Group
Grant a native of South Africa is Founder and Chairman of the
naked Group
Before coming to China in 2005 Grant worked in England
and South Africa with more than 10 years business ownership
experience With background in IT he launched eBites
Limited in 2000 Operating nationally eBites was both a
publishing company and a callcentre facilitations company with
headquarters based in Cape Town In 2004 Grant received
an MBA from University of Cape Town Graduate School of
Business Upon graduation he decided to come to China as he
saw China is where business opportunities lie
After spending two years in Shanghai he found himself
overwhelmed by the metropolis and missed the natural beauty
of his home From this desire and need sprouted the concept
for naked Retreats which was launched in 2007 Grantrsquos vision is
to create sanctuaries that are in harmony with the environment
where people can appreciate the simple way of nature and
embrace the naked lifestyle Grantrsquos tireless efforts in promoting
ecotourism in the rural areas not only created jobs but also
pride for the local community He received an environmental
award from the Huzhou Government in 2008
高天成 - naked集团总裁
ij=ɫčIcircTHORNˆ=nakedƍOumlmiddot˽ˆũѵ|6
Ф13ɱȅOgraveѓŘтʣ=ij˪ЬФϯŘƎɫčľѽ=ϾŚɱOuml˙ϛǑϱƎРѽǑϏ6ФʙITǒOumlUѠ΅=ɱij˪ƭȜȥeBitesϾΏŁ=eBitesŁƮϱΝІaacuteŹĞѓΫLJɖƿū=ʙѵˤФǭʔugrave6ɱ=ijƅOtildeȥǭʔugraveAringλ˙λЙOumlMBAλ6dϛŮ=ǧegraveȅѓŘ=ϩǯOgraveȥжȕOuml˙Ɖ6
Ф˛ŝEgraveȥȢɱтŮ=āѳƓxȥ˪Ƃ=sʨAtilde˱ȥѳʿɐǒ6ФжѕИІεʴOumlʶ˼΅=ƭȜnaked Retreats
OumlΖĂФɱOtildeOgraveȥ˹˲6ijOumlΖĂƭШϞĸ˯THORNІѳʿũΣŃdeg=ˆɒǵϡΘѳʿ=ΘnakedOuml˪ƂĈ˾6ij˫ΔAacuteTHORNʵ˪ȾϽѽordfOumlxΦɹȞ=xLjmiddotШȥľѽıŻOtildeOgraveȥIcircTHORNˣʵOumlХϐ6ij˪ƅOtildeȥɱůјоġNāOumlźWAring˼ư6
41
Delphine Yip-Horsfield ndash Partner Ben Wood Studio Shanghai
received her Master of Architecture degree from Harvard
Boston prior to moving to Shanghai to oversee the award
winning Xintiandi project on behalf of Wood and Zapata In
the fall of 2005 Delphine became partner at Ben Wood Studio
Shanghai
Drawing from her own experience of diverse cultures Delphine
has led a multitude of high profile projects such as Hangzhou
Xihutiandi Zhujiajiao Oriental Garden Shanghai Waitanyuan
Beijing Palace 77 Shanghai Hongqiao Commercial Core Lijiang
Lashihai Resort Masterplan etc
In 2006 she was selected Wallpaper magazinersquos first annual 40
under 40 designer of the year
Delphine is the chief master planner and architect for naked
Home Village and naked Stables Private Reserve She also
oversees the visuals and styling of the naked Brand
叶凯欣 - 上海Ben Wood设计室合伙人
ϜǮΩɺ=Ben Wood ˤƗľѽOumlѵƢ=śęAringλƭѡλ6ȅ˛ŝтʣ=ФΒIJ5ɷКũuuacuteľѽ6ȅ˛ŝŮ=CcediloWoodũZapataĤЩΪTHORNΙɧOumlƢethľѽ613ɱʲƕ=ϜǮΩɺBen Wood ˤƗľѽūƃˆ6
ϾѯxŸϽșǑϏOumlϜǮΩɺ=EacuteˇȥηucircijocircΙɧOumlƢeth=VȂţјͻůTHORN5њƝƶecircĈųВ5˛ŝЕ5[ǎłatilde5˛ŝŭʦ˙ϛѓΫ5ȗƯȄŝoacuteƟAacuteѵŔŷˤƗUgrave6
ɱ=ˏκȥWallpaperСьǃɱoacuteϡ΅OumlˤƗ˰6
ϜǮΩnakedƝВAacuteũnaked RetreatsOumlѵˤƗеũƭѡ˰6˶ϚĤЩƢethnaked˙nOumlFũĘķˤƗ6
42
Kang Yang Lim ndash Group Chief Operating Officer naked Group
Group with over 13 years corporate finance and real estate
development experience Previously he was Director of the
real estate division of APP China taking responsibility for the
initial positioning and development of the USD15 billion lsquoWhite
Magnolia Plazarsquo mixed use development project (including
the development of Shanghairsquos first W Hotel) He also led the
concept and development of APPrsquos branded residence and resort
project in Sheshan Shanghai
Finance division of PricewaterhouseCoopers in Melbourne
Australia where he specialized in business value and strategy
worked in inhouse strategy roles for CocaCola GB in London
and to British venture capital firm of the year (2004) ISIS Equity
Partners before coming to China in 2005
Accountants Australia in 2002 and is also an affiliate of the
of Commerce and Diploma in Modern Languages from the
University of Melbourne Australia
林纲洋- naked 集团首席营运官
ƞˏnakedƍOumlȩ˪ϴϾŚɱOumlʝϛ~ƎTHORNǭāǑϏ6Фfrac14тʣ=ѽѓŘDŽŒOumlTHORNǭāOumlѵƢ=ĤЩƠч13ϢЏOumlucircϸ8JЈȈœ9ǭāΙɧOumlcopy˽κшũǭāVȂ˛ŝszligϞƝ ǙacircOumlǭālt6˶ϚщNtildeȥDŽŒƍФ˛ŝҁ˗ʑʁѢЭũoacuteƟAacuteΙɧOumlȓɲũǭā6
ФDŽŒƍˇфтʣ=ȩİϑGAringȚφɣyuml_ʔŴϷOacuteƁƗ˰OumlǑȓ=ѥѣЂ˙ϛƠчũЯɁѰξ6ȩ˪Ф13ɱȅOgraveѓŘтʣэȑǭʔŴϷOacuteŮOumlϞotilde˶ƣɬ=ѽǵǺǵȎɂugraveŁɬOumlЯɁēͺ˰=ϡƎISISOumlʼnʏūѽƃRФϯŘɂugraveOumlϯŘĘΌѱŁˇф6
ȩ˪ФɱƅOtildeȥGAringȚφηƁƗ˰ƁũGAringȚφпʻωǗOumlƁГѱķ6˶ϚƅOtildeȥGAringȚφɣyuml_AringλOuml˙ϛλλϡƎCcedilЇϊλп6
43
Gabriela Lo ndash Managing Director naked Retreats
With over 15 years experience in high end events and PR
management Gabriela has been instrumental in bringing naked
to where it is today As one of the original members of the
naked Team Gabriela has led the growth of naked Retreats
to become one of the most famous eco retreat destinations in
China attracting guests and publicity from around the world
Originally from Macao Gabriela has rich multi cultural and
multinational living and working experience having worked and
studied for many years in Greater China England and Italy
卢家宝 - naked 度假村常务董事
ϴϾŚ13ɱOumlijocircƂiacuteũŁŃŋ΄ŎȓǑϏ=nakedDžOumlǜІȶƝXēxǭ6ѽħdivideOumlmiddot˽ГтϞ=ȶƝXϠǑAEligȭnakedѓŘѻϾɜOuml˪ȾϽɧOumlTHORNтϞ=ͼϭȥȅѳǁĹTHORNOumlǸˆ6ȶƝXȅѳGɑ=ϴϾĖĥOumlucircЏŸũucircŘǝѢũľѽǑϏ=ЬФAringѓŴTHORNʵ=ϯŘũϤAringȚϾѯucircɱωǗǑș6
Judy Zhu ndash General Manager naked Group
Zhu is the General Manager for naked Group ensuring smooth
operations of the group with a particular focus on government
朱燕 - naked 集团总经理
њώ=iquestnaked Retreatsmiddot˽ǭ˽ǜũij˪ūѽ6њώѽƍѵǑȓ=ĤЩIcircTHORNũŋ΄ʽWƍРѽ6Фƞˏnakedтʣ=њώФ˛ŝũ[ǎiquestŚηucircІ˙ϛϾŋOumlфϛ6ФΪͻȈƅOtilde˙ϛλ6
44
Kurt Berman ndash General Manager naked Stables Private Reserve
With over 16 years experience in FampB and high end luxury
resort management Kurt brings a wealth of experience and
will lead the preopening and operations of our new resort ndash
naked Stables Private Reserve Prior to joining naked Kurt was
the preopening General Manager at Six Senses Laamu and
Resident Manager for Six Senses Soneva Gili by Six Senses Kurt
has also worked at other prestigious resorts including Fregate
his career in hospitality in FampB and was a trained Chef with
experience working in many prestigious institutions including
The Dorchester Hotel in London Kurt is from South Africa and
has a masters certificate in hospitality management from Cornell
University
Kurt Berman - naked私人度假村总经理
ϾѯŚɱϬƎijIumlŤŴoacuteƟAacuteOumlŎȓǑϏ=ƮϡĖĥOumlǑϏȭNtildeͰɒΪoacuteƟAacute77)$ 0OumlϱϛũРϱ6Фƞˏ)$ тʣ=10ЬEacuteˇŚ8szligȳĭǦ9+1ϱϛѵǑȓũ8szligȳĭǦ9-2 ((OumlѤacircǑȓ610ŻЬˇфЂamp0ˆŝETHũ1+4UgraveʙўɜoacuteƟˮTHORN610OumlϛʜzЂϬαϛ=ϚϡϞĸФŬucircўɜƉńVȂ-0-0 -$-ltľѽŚOumlρȡϾOumlnot˰610ȅѳɫč=sϴϾǰɪyumlAringλЃOumlǙacircŎȓλ6
Richard Johnston ndash General Manager naked Home Village
Hailing from the United Kingdom but with most of his working
life in resorts throughout Africa Richard brings with him over
20 years experience in General Management and Director level
roles in world class resorts including Azura Retreats Cape Grace
hotel and the Saxon Hotel Richard plays a key role in the set
up of systems training and operating standards His years
of experience and mentoring leadership style make Richard a
natural inspiration for our young hotel management team
Richard Johnston - naked 家园村总经理
RichardȅѳϯŘ=IgraveAringucircOumloacuteƟAacuteľѽiumlФмĸčљ=ϴϾŚɱOumlѴūŎȓũǁƐoacuteƟAacuteVȂAzura
Retreats Cape Grace hotel and the Saxon HotelltijʒŎȓǑϏ6RichardФƭȜ΄5ʅρũРαnѬĈɘʜѯŋƨѽϸ6ĖĥOumlǑϏũȭNtildeĘķ˼OtildeoslashͰɒɱʬOumlǙacircŎȓdivideϾѯѳʿOumlƊȘ6
45
Teun Hanegraaf ndash Sales Director naked Retreats
Teun obtained a Bachelors in Business Studies and Masters
in Strategic Management with a focus on Chinese Business
Culture Teun increased our corporate sales business by 350
in his first year with us bringing international companies
ranging from international conglomerates Unilever and Coca
Cola to more local institutions such as The Shanghai American
School and leading Chinese companies such as Bank of China
韩天宁销售总监
ȅѳŧȈɥEcirc=şɵϴϾ˙ϛλλλ5ЯɁŎȓѥѣЂѓŘ˙ϛŸlt6ȅƍOumlszligϞɱşɵƮŁOumlΝϛijȥ13=sŁAEligȅȥx˟ŘƙβOumlAringŁǸŲ=жʙѓϾŘƙAringʝϛȠūȚŴũǵǺǵȎ=ϚϾ˛ŝɐŘλΠUgraveIcircTHORNƉńũѓŘϫαUgraveѓŘȴʝϛ6
Oliver Yuen ndash nature Reserve amp Recreation Manager
naked Stables Private will be the first private reserve in China
with a wealth of new flora and fauna introduced to the project
from Sydney University Australia and as a fully qualified Ranger
working in many of the worldrsquos best wildlife parks Oliver takes a
special role in ensuring the environment of naked Retreats and
naked Stables Private Reserve will be full of life and a natural
self supporting eco system Oliverrsquos passion for both people and
nature make him the perfect person to teach our guests about
what we do and make their stay not only a relaxing one but
also a fun fulfilling educational one as well Oliver previously
worked in wildlife parks and resorts such as Azura Retreats in
Mozambique Mobala Private Game Reserve in South Africa and
Sydney Aquarium in Australia
袁鹏威 - 活动经理和度假村 生物学家
naked StablesƮѓŘszligϞĸϭljΪOumlцʾũiacuteʾOumlˆoacuteƟʵ6OliverѽϞɜGAringȚφͿɯAringλūķOuml˪λƝiacuteλƝ=ϡƎФǁĹTHORNOumlϙ˪iacuteВľѽOumlľѽе=Ф˼naked Retreats ũnaked StablesϾѯĖĥ˪ѱЕ5ʿѳĺOuml˪΄Oumlźǔľѽ˛QύѯіϘƶ˔6АʊoslashˆȏũѳʿOumlƊʮ˼ѻūOumlˆȅĵͰɒOumlǸˆͰɒѼOuml˷ɋ=sʨ˂ɒФжȕOuml˶ŒxLjLjČ=˶Ϛ˂ɒOumlǝѢǑșlOtildeϾǭΫcurren˹ũϾƷЋϤϦ6АʊтʣФɫčũGAringȚφͿɯѹŏiquestϙ˪iacuteВũWŰʵOumlľѽVȂMozambique OumlAzura Retreats Mobala Private Game Reservelt6
46
Philip C Davis Company Director naked Retreats
Phil joined the Board of Directors for naked Retreats hotel
management company in 2011 His previous board experience
includes Tian Rui Hotel Corporation holder of the master license
for Super 8 economy hotels in China and Hong Kong from 2006
to 2008 He also was a founding shareholder of Tian Rui and
served as its President and Managing Director from 2006 to
2008 He was a board member of Tian Xian Cheng a bai jiu
concern which is a joint venture between Pernod Ricard and a
2010
Phil was previously Chairman of the Budweiser (Wuhan)
International Brewing Company and Managing Director of the
AnheuserBusch business in China and Hong Kong from the
beginning of 1996 through 2002 From 2003 to 2005 he
headed the AnheuserBusch liaison office with Tsingtao Brewing
Company
Phil holds a PhD in history from Washington University and
started his career as a market researcher at a major advertising
agency in the US before moving to AnheuserBusch and
heading its consumer planning and new product development
functions in the 1980s
Philip CDavis naked 度假村公司董事长
PhilЂɱƞˏȥnakedoacuteƟʵǙacircŎȓŁOumligraveƁ6ϡĖĥOumlǑϏVȂФːǙacircƍˇф5ϡƎЂɱэɱФѓŘũѓŘΒIJEacuteˇSuper ǑƖǙacirc ʼnˆ6˶=ϚːǙacircƍOumlmiddot˽ʼnecirc=ФɱэɱʖƣEacuteˇƍOumlѵ|ũigrave6ɱэɱʖƣ=ϞƝІWȎȞƞũJǙ˪ȴʝϛƬɫūѱOumlʝϛ77ΐOumligraveƁГ6
iquestɱэɱ=Phil͵šBudweiserŘƙɳǙŁOumligraveƎѓŘũѓŘΒIJCŝyŁOumligrave6iquestɱэ13ɱ=CŝyũʫETHʌǙŁOumlȠɆdegOumlĤЩˆ6PhilϴϾŴ˭uacuteAringλOumlș˻дλvλ=ФǁɱCcedilȅOgraveCŝy5ĤЩΞĒŔŷũΪʑǭāĿɭтʣ=OumlϛʜzЂɐŘOumlϞƝœĵCcedilȓŁ=Eacuteˇaeligω6
47
OUR INTERNATIONAL TEAM
International team
Chief master planners amp architects
the urban landscape of modern China with Xintiandi in
Shanghai a commercial cultural and entertainment district
Since then the studio has worked on projects in very diverse
categories both small and large scale projects include mixed
use projects like the ldquoTiandirdquo in Hangzhou Chongqing Wuhan
and Foshan luxury villa and high rise residential complexes in
Shanghai and Vietnam as well as various boutique hotels and
Chalet Architects
A00 Architecture is most well known for their research
inenvironmental sustainability and its application to their
work in Architecture Interiors and Furniture Their portfolio
includes feature restaurants luxury spas retail stores design
conversion of dozens of historic Shanghai homes into highly
personalized residences
Interior Designers AIM (Architecture amp Design) brings expertise
in the combination of world architectural styles and design
influences to the interior designs at naked Stables Private
Reserve With the Shanghai office led by the two founding
on comfort warmth and a unique blend between African and
Asian design sensibilities
Landscape Architect
Design Land Collaborative (DLC) is a professional consulting firm
comprised of landscape architects and planners with an office in
Shanghai and the United States Projects have a strong emphasis
on cultural resources historic preservation and ecological
design involving both the public and private sectors
ͰɒOumlāЮdivide
ɴǵϡΑάOumlёȣ
ŘƙŸdivide
首席规划师和建筑师
benwood Studio Shanghai OumlсɜΙɧтϞѠĨШ˛ŝΪTHORNľ=˼ʙƍ˙ϛ5Ÿ5ЄȎϞOumlʵЉ6тŮ=ЁƻȥĹȏŔɟAringΟOumlΙɧ=VȂţјOumlͻůTHORN=іʱ5͵šƎę˗OumlŤŴpϡƎФ˛ŝũЛɫOumlijѢЭʵ=ȮŻϾФѓŘƎˉ_OumlĹȏǐʑǙacircƎoacuteƟ6
小圆房建筑
AOO Architecture ФźǔWŰƎǵ θāЮĈɘϾѯѭЛOumlƭ=s˘ƮʙƭϰϸЂɬƝѩ6ɒƻŚOumlΙɧVȂ˔5ŤŴȤѓΫ5ȫ˙acirc5ˤƗίǙacirc˛ŝυНǙacirc lt5ˆoacuteƟϡƎϞ΄ȧOuml˛ŝș˻ѢЭOumlCcedilŸƎˆŸĨШ6
ɬ ˤƗ˰AIMƭѡˤƗltѥѣЂǁƭѡĘķũˤƗOumlɐƿū=ϭNtildenaked StablesOumlɬˤƗ6ФȅѳŧȈũaȚ˶OumlūѽmiddotTˆȭNtildeOuml˛ŝTdegOumlUѠ΅=ˤƗѣі5ũφčˤƗȓɲOumlntildeˊū6
景观设计
Design Land Collaborative (DLC) ϞƝiquestǒōˤƗІŔŷOumlѥϛѰξŁ=Ф˛ŝІɐŘǩˤϾēрƉń6ʙΙɧ˘ЂŋѣŸș˻ĻЕ=ƿūźW˪ǴƔ=ѥѣЂŁŃƎϾTHORNOumlŔŷ6
48
Engineering amp Project Management team
Scott Wilson Group PLC is a globalintegrated design and
engineering consultancy for the built and natural environments
Scott Wilson is responsible for the project management the
electrical and mechanical engineering for the project
Environmental Consultants
Environmental Resources Management (ERM) a leading global
provider of environmental health and safety risk and social
consulting services ERM deliver innovative solutions for business
and government clients helping them understand and manage
their impacts on the world around them ERM have 137 offices
in 39 countries and employ approximately 3300 staff
Sustainability Consultants
Bisagni Environmental Enterprises (BEE) works with the
engineering and design teams to ensure the environmental
goals set out at the inception of the project are achieved
LEED Consultants
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
Local Design Institute
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
General Contractor
and have been responsible for some of Chinarsquos most iconic
properties such as the World Financial Centre in Shanghai
工程及项目管理团队
Scott Wilson Group PLCϞƝʺʳŔɟOumlźWˤƗƎľѰξŁ6Scott WilsonĤЩΙɧOumlaacuteʠƎƉΤľ6
环境咨询
Environmental Resources Management (ERM)ϞƝʺʳαϛȭѰξŁ=ŀźǔWŰ5ƫǰCʺƎŁŃˣƁĘΌUgraveѰξĞ6ERM˙ϛƎоġɑǸŲŀĨĶβOumlǀǧĈF=UѠɒȥǀsŎȓʙǑϱoslashˣƁźǔAEligȅOumlϳΗ6ERMФʺʳϾ137ĸēрƉń=myĸŘƝ=ϴϾAringК3300ɜГľ6
可持续发展咨询
Bisagni Environmental Enterprises (BEE)ІľˤƗdivideΑűūѽ=ϡʽWФΙɧǭ˽ƼotildeˤȜOumlźǔWŰǵ θāЮɧnOumlȚ˹6
绿色建筑认证咨询
Shanghai Pacific Energy Center (SPEC)ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlŁтϞ6
本地设计公司
Shanghai Baoye Construction Corp Ltd ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlαϛȭŁтϞ6
总承包商
ϞƝŘƝƐľVŁ=ϠƻȥηucircѓŘnьβΙɧ=țˍ˛ŝźʳDŽˊѓΫ6
49
naked COVERAGE
wwwcnngocom
ldquo25 killer things to do this summerrdquo
26 April 2010
Time Magazine
ldquoRun to the Moganshan Hillrdquo
新浪博客
ldquo避世的可能rdquo
31 December 2009
wwwenglisheastdaycom
ldquoThe first batch of ldquoChina Treasured Towns ldquo released
December 2009
Shanghai Urbanatomy
ldquoGet naked this time with horsesrdquo
Shanghai Daily
ldquoGreen MaGIC Casts design spellrdquo
14 October 2009
新浪商品
ldquo中国最佳设计酒店大赏rdquo
September 2009
wwwchannelnewsasiacom
ldquoChinarsquos green resort allows travellers to vacation on good consciencerdquo
2 September 2009
wwwbijianlinblshecom
ldquo莫干隐居rdquo
25 Aug 2009
wwwassociatecontentcom
ldquoThe Exquisite Moganshan Mountains of Chinardquo
Ɏ
Wikitravel
ldquoMoganshanrdquo
德清新闻网
ldquo承包国营林场建造生态ldquo逸站rdquo
wwwsinoeventcom
ldquo亚洲旅游地产及景点峰会成功举行rdquo
wwwchinatravelbrandingcom
ldquoPursuing Green for Greenrdquo
wwwbrandrepublicasia
ldquoMaking moves towards ecofriendly eventsrdquo
7 May 2009
wwwhandsonshanghaiorg
ldquoHands On Asia Conference Summeryrdquo
May 2009
wwwmyvacationcn
ldquo莫干山居rdquo
3 April 2009
wwwshanghaidailycom
ldquoThe naked truth Time to clean up Moganshan litterrdquo
4 March 2009
wwwgreennovateorg
ldquoMoganshan Project Kick Offrdquo
13 February 2009
Travesias
ldquonaked retreatsrdquo
Feb 2009
合肥在线
ldquo大山里的裸家族rdquo
20 October 2008
wwwentrepreneurcom
ldquoThe arrival of the Olympics showcases Chinarsquos burgeoning entrepreneurial spirit ldquo
7 August 2008
50
Shanghaiist
ldquoWeekend escape to Moganshan 莫干山rdquo
9 April 2008
私家地理
ldquo艳阳下的荫凉rdquo
30 May 2008
City Weekend
ldquoGet naked in Moganshanrdquo
25 January 2008
wwwbundpiccom
ldquo在这绿中撒点野rdquo
wwwhuzhougovcn
ldquo相中德清筏头的青山绿水南非客商莫干山下建生态逸站rdquo
wwwurbanatomycom
ldquo24 Hours in Moganshanrdquo
wwwhkheadlinecom
ldquo杭州莫干山竹林深处人家rdquo
15 May 2009
wwwnewsweekcom
ldquoBack from abroadrdquo
May 2009
Chinatravelnet
ldquoMoganshan A Heavenly Hideaway of Bamboo Forests amp Tea Plantationsrdquo
April 2009
wwwmzztmcagovcn
ldquo2009年踏青乐游路线推荐大公布rdquo
16 March 2009
第三媒体
ldquo规划一条畅快随性的踏青之旅rdquo
28 October 2009
wwwdqnewszjolcomcn
ldquo三九坞 ldquo裸家族rdquo钟爱的世外桃源rdquo
28 October 2008
ldquo自驾行天下rdquo之中国莫干山rdquo
Sep 2008
ldquoShiffting Gearsrdquo
Sep 2008
April 2008
Chewed up amp Spit Out
ldquoGet nakedrdquo
19 February 2008
ldquoBest Weekend Getaway Hotels Shanghairdquo
富世
Ecoefficient hotel低碳下榻
April 2011
Spa China Guy 男士派
Experiencing The Unique
2010
Cosmo 时尚
跨洋建屋隐居不隐世
April 2010
Global Times
The Mountain of legends
Global City Geography 城市地理
莫干山 naked Retreats 都市人一ldquo裸rdquo到底的山居生活
Dec 2009
China Daily
Rural Retreat
20 March 2011
China Daily
4th March 2011
Modern Weekly周末画报
圣诞低碳游
Dec 2010
Elite Traveler 携程自由行
旅尚
Esquire
Hidden Best Restaurants
Feb 2011
51
52
53
14
GREEN DESIGN amp CONSTRUCTION
LEED Green strategies
All about LEED
Developed by the US Green Building Council (USGBC) LEED
(Leadership in Environmental Energy Design) provides a concise
framework for measuring green building design construction
operations and maintenance LEED Platinum rating is the
USGBCrsquos highest rating with strict criteria encompassing energy
savings water efficiency CO2 emissions reduction improved
indoor environmental quality and stewardship of resources and
sensitivity to their impacts A LEED Platinum qualified building
should use at least 30 to 40 less water and electricity than a
normal building At naked some of the things that have been
done in aiming to achieve this award are
recycling
flushing and irrigation
water
waterless urinals
buildings
consumption
ɀ˔ˤƗІƭˤ
绿色建筑认证
关于LEED
ϻɐŘɀ˔ƭѡƁāʜ=LEEDɀ˔ƭѡˈпltȣɀ˔ƭѡˤƗ5ƿń5РѽϡƎŰŀƥƾOumlȀơ6LEEDɐŘɀ˔ƭѡƁ˄ƽɭ5ѱЕȚϸȿ5ƱUacuteĀϓŸʀČ5˫ɬźǔёȣ5ѱЕŎȓƎoslashʙϳΗOumlɚĭoacuteψķnѬOumlѻijưΙ6ϞmicroϴϾLEEDˈпOumlƭѡϰħaʔƭѡ˟˼ϸOumlaacute6Ф =ͰɒϚѼȥŬucircľѽȅлʷOtildeOgraveжĸưΙ
ƭѡƽˬȥ13OumlɭЕ˼ϸ
ƭѡƽˬȥOumlϸȣ
iquestͳccedilũɇȺƍȅOumlЅϸЂҔͲOumlνźȚϸ
ϾҔͲũđiuml^ſϸЂyenũŐĪ
LJA˗ňȱOuml˳THORNǖŸȥƂ
˼ϸUacuteȱȣOumlЌŊegraveѩяϡƎɶ˾umlɇɗyen
Οkiexcl
ϸЂЎ˅Oumlϒɭ˅ƞ˅ʠ
ϸЂƞ˅ũȐʼƭѡOumlƽɭЕкʢ`
pѩϾ˅ſѩяȅƱUacuteɭЕΞŦ
15
use Incentives given to reduce energy consumption
a factory 20 minutes away from site
window frames bricks and roof tiles
Council)
material
property
recharging stations
within a radius of 800km
CѩФϾp˛OumlɭȣƗϸȅƢethǸˆOumlɭЕ˼ϸʮ
ȁ6ŻɭЕΞŦOumlƦ˟ŀuumlOumlưȘ6
ϸ˼ϸќΧdzȝOumlŗȷƞ˅ŀɻ6ќΧdzȝȅѳǢȑͰɒ
ēєȺЗOumlϞƝľ
ϾOumlʥũacuteŲiumlijoacuteǨЖ
˼ϸɘŒŵOumlUacuteĝˢtȟ
˼ϸUacuteʀČOumlȦ
˼ϸſȚϸOumlǛɦёͳccedilơ5џѲ5џƈ5acuteȀ5ѦǼũ
ͳccedilʎ
Ś13OumlɦϻFSC˕ȩŎȓГƁltʹ
˼ϸǵУ˪OumlŸќѐTHORNO
pɬʺ˼ϸLEDtimesũΟίOumlϲŒtimes
oslashϾƭѡѻAringoacuteOumlljαѳʿŒũĘ
ѝTHORNъПηijyumlěljˏ=ijyumlěϻϒɭŀaacutesɭФ
ѤTHORNcurrenaacute
OumlƭѡȦiumlȅѳĈДŁȕɬOumlʵЉ
Ś13OumlƭѡđȦ^ſȚϸ
ϾoacuteƟAacuteOumlȃƇiuml^νźȚϸ
notĉũȃƇ^ϸѽĐȦ
oacuteƟAacuteɬϴϾϾƉųВ
іΪϭˏϙ˪iacuteIcircTHORNȻѕlt
WŰѳʿiacuteцʾ
16
17
THE DESIGN IDEA
Tree Top Villas
树顶别墅
To touch the sky at night and look down on the forest in the morning is what owners of the tree top villas will experience High
above the forest canopy 30 luxurious homes are perched in the tree tops Spacious wooden constructions with large sundecks spill
into the panoramic views of the mountains
macrɞҌҍOumlϝǹ=ϔѪȗOumlҐ=жǜϴϾccedilpOumlˆɒntildeΘOumlҕȞǒ˔6icircŤŴѢЭʗͽФ˕ȩŌт˛=pǡϞķ6аФǾOumlɦѐΟͳѓ=œOumlɢī˗ʺǒǍόYacute6
Each villa is built on stilts to minimize its physical footprint and maximize the views for its discerning owners The prefabricated villas
are made by innovative construction technology known as structural insulated panels (SIPs) With high insulation value and zero
construction waste these lofty eco dwellings are like no others offering you an energy efficient home that is beautiful and at one
with nature
ccedilpOumlƭѡaumlƵȵƿń=iquestyacuteƦ˟oslashБ˽˪źǔOumlϳΗ=sѻAringΏoacuteOumlЮϹɐOumlǒ˔6жΡЎѐOumlpϸѻΪǴƔOumlƿńWOѐШOuml6ccedilpOumlˤƗтѽ=ʹđȦͲˁssectѳʿ=ŀϞĸЁϾʑЁʩNjѳʿOuml˪ѢЭ6
The villas are intended for life Overlooking the mountains and forest below each home has a very large outside deck
complemented on the inside by an open plan kitchen with all the latest amenities dining room living area and opium den for
relaxation and entertainment Large sliding doors and full wall windows welcome natural light while sophisticated air conditioning
systems ensure your comfort Double layered glass keeps the view in perfect focus hushing all sounds to perfect stillness Wooden
floors soft lighting and high ceilings add a sense of warmth and space
ccedilpѥ˪Ƃyacuteƭ6Ġғ΅ɘOumlʾ˗ũ˕ȩ=ɏicircƭѡǩˤϾǾAringOumlϒ=ʆϡCcedilOumlмǭČ˾notĉ55˪ƂʵũČЄȎ6ǾAringOumlȄɑũмɘɅTHORNAringacuteǵɩѳʿˉŒ=˶ljOumlǹaelig΄ǵʽWɴOumloacute6tȟǵȯɴФѻƜƶoacuteΩ˚ɐǒOuml˶xƁOgraveĹѕ˩ϪOumlī˃=ntildedegЂϞʎǓтѓ6ʿOumlɦTHORNO5ˌũOumltimesŒũǹOumlųϣЫȥɻũǹƣĭ6
ˤƗȓɲ
18
Tree top villas
Roofs thatched
19
20
FLOOR PLANS
Treetop villa 2 bedroom villa ccedilpȢͱĉ
ʒɘ
Interior area 室内面积 13768sqm
Exterior area 室外面积 50sqm
Total usable area 实际使用面积 18768sqm
21
Level 1 一层
Interior area 室内面积 7088sqm
Exterior area 室外面积 102sqm
Level 2 二层
Interior area 室内面积 668sqm
Exterior area 室外面积 398sqm
22
Treetop villa 3 bedroom villa ccedilp˓ͱĉ
Interior area 室内面积 20214sqm
Exterior area 室外面积 664sqm
Total usable area 实际使用面积 26854sqm
23
Level 1 一层
Interior area 室内面积 10334sqm
Exterior area 室外面积 118sqm
Level 2 二层
Interior area 室内面积 988sqm
Exterior area 室外面积 546sqm
24
Treetop villa 4 bedroom villa ccedilpͱĉ
Interior area 室内面积 2667sqm
Exterior area 室外面积 863sqm
Total usable area 实际使用面积 353sqm
25
Level 1 一层
Interior area 室内面积 136sqm
Exterior area 室外面积 168sqm
Level 2 二层
Interior area 室内面积 1307sqm
Exterior area 室外面积 695sqm
26
FITTINGS amp FINISHES SCHEDULE
EXTERIOR AND INTERIOR FINISHES
External walls
Structure is built from steel and SIP (Structural Insulated Panels) External wall is cladded with painted fiber cement board
Internal walls
emulsion paint
Ceiling
Ceiling is finished with emulsion paint
Flooring
Bedroom is finished with heavy strand bamboo flooring
Balcony
Balcony floor is finished with Wood Plastic Composite decking (M wood) Railing and trellis made with Liu An wood Balustrade is fitted with metal and Liu An wood
Window
bedrooms are fitted with double glazed LowE glass and Roto hardware
Kitchen amp powder room
Floor is finished with natural tile Kitchen cabinets and sink are provided Kitchen counter top is fitted with natural stone
Bathroom
Wall and floor are finished with natural stone
Doors
Entrance door is made of solid core timber fitted with Saflok RFID locks Bedroom doors are fitted with hollow core timber fitted with Saflok RFID security locks
ƭѡȦƎˤ]ɛ
室内外材料
oacuteƟͳʥ
oacuteƟͳƿńˤƗĮƿńƎƿńWOSIPlt6ʥϸΉɮOũʘ6
ɬʥ
ǸćƎͱтɬʥǩϸĔƎˎƲʘ6
ų
ųɘˎƲʘ6
THORN
ǸćģūɦTHORNO6ͱіќTHORNO
ȹ
ȹϸɦOʓʟ6ʈȲҎɦѐШOuml6ȇĬϸDŽрƎȲҎɦĜ6
acuteŲ
Ǹć5ͱOumlacuteŲϸȽɦѐacuteȀʆ-3ѓǹtȟƎ-0-ͶDŽʆƪ6
notĉ
THORNϡƎɘϡʿTHORNѦʓʟ=notĉŀlaquoŖϡƎʇ6notĉɘʿ˵6
Ќ
Ќʥ˦ƎTHORNϡʿ˵ʓʟ6
ɑ
ˏǺAringɑϸ˹Ψɦɑʆ˛-)ljordfɑNJ΄6ͱɑϸǹΨɦɑʆ˛SaflokljordfɑNJ΄6
27
MECHANICAL AND ELECTRICAL INSTALLATIONS
Heating and Cooling
AIRWELL centralized water source heat pump is provided Fresh air intake with heat recovery system is installed
Electrical provisions
are provided
Electricity
Concealed conduits are provided Threephase electricity supply with miniature circuit breaker distribution board is provided
TV telephone and internet connection
Satellite TV with all major international channels
is provided in all the villas Telephone outlets and wireless internet connection is provided
Hot water supply
Huang Ming solar hot water heater and Rinnai gas water heaters are installed for the villa
Water supply and pipes
Concealed copper pipes are used for both hot water and PPR pipes are used for cold water
The resort will be patrolled 24 hours a day CCTV system is in operation throughout the resort 24 hours a day All the villa front doors and bedroom doors are fitted with Saflok RFID security lock system
APPLIANCES TO BE PROVIDED OR INSTALLED IN EACH DOMESTIC
UNIT
机电设施配套
ŀɻũѐȐ
ɽyumlƍѓ˾Е˅`΄6ΪĘ˅ſ΄6
Ɲaacute
ʆEΐNtildeŎOumlǭŋϡƎѿ6
aacuteȞŀϰ
ѩϾϮ˾ΐȺ=ʆϾίoumlȺʠ=ʆaacuteΓOuml˓ΑaacuteЕŀϰ6
aacuteƎςˤ]
έaacute=ʹΐaacuteŹũʹΐȺ6
˅ˤ]
žɛϒɭ˅ʠƎȩɬɌʡ˅ʠ
Ŏ
˅ŀϰŎǩϸϮc˾ĮŎ=ȐŀϰŎŎ6
WCˤ]
oacuteƟAacuteˤϾϾΟ˶ѽOumlgȺaacute΄ϡƎΟ˶OumlπɄ6ˏǺAringɑƎͱϸSaflokljordfɑNJ΄
标准住宅单位附送以下设备
Stove BAUMATICExaust fan BAUMATICOven BAUMATICMicrowave BAUMATICFridge BAUMATICBARMini fridge (2 3 bedroom) BAIXUEWine fridge (4 bedroom) BAUMATICBEDROOMMini fridge BAIXUEBath KOHLERTERRACEBarbeque grill
TelevisionDVDBATHROOMShower KOHLERBasin KOHLER
notĉ aacuteraquoȷ ʄɇUcircǷnotĉϼχƉ ʄɇUcircǷnotĉaacuteDZΓ ʄɇUcircǷuȷ ʄɇUcircǷɬяrΓ ʄɇUcircǷHΟrΓ=ĉlt JμǙŖĉlt ʄɇUcircǷͱΟrΓ JμЌį Ǵȍȹ˞DZΓҒĉaacute ɯDVD ɯЌȪЌʠ Ǵȍʇ Ǵȍ
28
NOTE
1 The Developer reserves the right to substitute other materials
or appliances of comparable quality and standard for the
intended items as listed in above fittings and finished schedule
2 The fittings and finished as listed above shall be subject to
the terms of formal Agreement for Sale and Purchase Those
provisions may have slight variation in the color measurement
3 The Developer reserves the right to make modifications and
changes to the building design fittings and finishes without
prior notice
4 Fittings and finishes of the Special Units may be different
from those of the Typical Units
备注
āЮ˙WȰϞʧʹȞ=Dв˹ƙʮȁεϘϡUgraveётƭѡȦϡƎˤ]Ccedil˛ȧĹΙ6
˛ȧĹΙȦϡƎˤ]ǩϡн˾ɈɉūКOumlǿщegraveѬ6ĹΙƭѡȦƎˤ]ǵɭƁФϋ˔=ȣoacutepoundAcirc5ȓ5ѺуƎƆľ˛ordfʬp6
āЮ˙WȰϞʧʹȞδeacuteϡƎĽĨϛOumlˤƗ5ƭѡȦϡƎˤ]ʹεȮαс6
˔EumlЏOumlēƭѡȦϡƎˤ]І˛oȧĹΙǵɭϾx6
29
PURCHASE OPTIONS
Buying a Tree-top Villa at naked Stables Private Reserve involves signing a Sale and Purchase Agreement with the development
company and a Lease and Management Agreement and Deed of Conditions with the Hotel Management Company The Management
Agreement requires the purchaser to lease the property back to the Hotel Management Company to manage on the ownerrsquos behalf
There are two different plans which are available for buyers
在 naked Stables 购买一套拥有不动产权的树顶别墅包括与发展公司签署一份买卖协议以及与酒店管理公司签署一份租赁管理协
议和条件契约管理协议要求购买者以业主的名义向管理公司出租其别墅以供其管理买家有两种方案可供选择
ŅɈκΙ
30
OPTION 1 - FLEXIBILITY
1Owner Usage Rights
Zero usage restrictions
Early reservations are required to secure Villarsquos especially during prime and peak seasons If a Villa Owner does not provide the
required advance notice for a reservation the resort may be required to offer the owner a different unit or in the worst case no
availability at all
1 业主使用权限
ȫ˼ϸΏѐ
ϘʴʣЎegraveˏѢp=ϺʙФƐƕ6ˍřpϛѝɍϾŀϘʴOumlϸЂЎegraveOumlЎс=oacuteƟAacuteƮʙŀȮϞdegѢdeg=ƆеѻЦĴOumlʮȁɍϾǹĉ6
2 Rental Revenue
2 租金收入
a Rental revenue
Whilst not in residence the owner will be eligible to earn a pro rata 36 of the room revenue generated by the Reserve during their
absence Ie Everyday the revenue generated by the entire resort is divided amongst the owners not in residence on that day When
an owner is in residence he forfeits his opportunity to earn revenue
ѸDŽˏ
ϛѝxǝѢʖƣ=ƮOtildeOgraveoacuteƟAacuteordfѸʙĉͳOtildeϧOuml6ɏoacuteƟAacuteordfѸɨΡxǝѢФfrac14OumlϛѝOumlĉͳOtildeOumlϧƮ^ʒǩēʆĺжΡϛѝ6IcircϛѝǝѢФʙpȕ˶=Ʈ˱ʸƅOtildeϧOumlƉƁ6
b Monitoring your returns
Owners will receive regular financial information in the form of an electronic or hardcopy statement with details including owner
records of stays amounts spent revenue generated etc Owners may request to receive these statements daily weekly or monthly
Should the owner wish to lsquocash outrsquo and withdraw cash generated from their villa ownership this will be available biannually at the
gtƢethɰOumlſY
ϛѝƮƁegraveʖOgraveaacuteѲPƆɘP~Yo=ɬˋʭregOumlȧordfϛѝOumlˏѢƘȼ=ΞĒƘȼ=ˏſYUgrave6ϛѝǵκЪɏˉ=ɏέʖ=ƆɏĸМOgravefrac14Yo6ˍϛѝoslashѳƓФoacuteƟAacuteѓOumlˏſYljα=ɨɋǵɍSɱ˹˲Ϟfrac346ƆɏɱOumlМƆɏɱOumlМ6
选项1-灵活性
31
c Cashing out your returns
Owners will be able to cash out their returns twice a year If the owner chooses not to cash out his returns the resort allows the
owners to use their returns at the resort This option allows the owners to deduct returns pretax
gtƮɴOumlſYŚDŽĈ˾ʷordf
ϛѝɭņɏɱȢfrac34ϡDŽĈ˾ʷordfɒOumlſYϧ6ˍřϛѝκЪxʷordfOumlϧ=ǵϡФoacuteƟAacuteѓ˼ϸ6жѕκΙПηϛѝǻshyɩʣOumlſY6
3 Discounted Resort Services
All services available at the resort are offered to owners and their guests at a 20 discount off list prices These services include
restaurants wellness centre and activities centre
3 有折扣优惠的度假村服务
oacuteƟAacuteȕϾŀĺϛѝϡƎɒǸˆOumlĞiumlDвnƠĺЃOumlгǻ6жΡĞVȂ5ƫǰѓΫũƂiacuteѓΫ6
4 Services Fee
When the owner is in residence the resort continues to offer services on their behalf These services include Butler Bell
Housekeeping and Room Service In addition to these the resort offers water electricity wireless Internet and telecom services
included in the Services Fee to the owner whilst in residence The services fee is 300rmb per room per night This fee is charged on
all rooms regardless of which are in use
4 服务费用
IcircϛѝФoacuteƟAacuteǝѢ˶=oacuteƟAacuteƮƚθϡɒOumlɜϦϛѝŀĞ6жΡĞVȂϵˆ5αȔ5ƝоũǸĉĞ6shyȥжΡт=oacuteƟAacuteФϛѝǝѢʖƣŻŀ5aacute5ʹΐűȠϡƎaacuteάĞ=жΡiumlVŠФĞĒϸѓ6ɏĸĉƣɏOumlĞĒϸЏˆəe6жĸĒϸΛϾĉƣʷOuml=xɃfrac14ĉƣĚФ˼ϸ6
5Maintenance
4 of hotel room revenue will be reserved for ongoing building maintenance This will be deducted from the ownerrsquos share of total
room revenue
5 维护
ǙacircǸĉˏOumlƮ^ȰѽŮθƭѡδтĒϸ6ħēDŽuumlƮiquestϾˆǵēOtildeOumlǙacircǸĉˏĕuumlѓǻshy6
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Rooms Available 可用房间 121 121 121 121 121 121Estimated occupancy 预计使用率 35 45 55 60 60 51Estimated average daily room rate 预计每日平均房价 2500 2675 2836 2977 3096 2817Growth in room rate 房价增长率 7 6 5 4 6Annual room sales 年房间销售额 38644375 53163619 68876422 78894810 82050603 64325966RENTAL RETURN ESTIMATES - RMB Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGEEarnings Per Room (36 of gross room revenue) 124173 170827 221315 253507 263647 2066942 Bedroom 收益 ndash 双人间 248346 341653 442631 507013 527294 4133873 Bedroom 收益 ndash 三人间 372519 512480 663946 760520 790941 6200814 Bedroom 收益 ndash 四人间 496692 683306 885261 1014027 1054588 826775
INDICATIVE YIELD Indicative selling price Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
2 Bedroom 收益 ndash 双人间 6000000 41 57 74 85 88 69
3 Bedroom 收益 ndash 三人间 9000000 41 57 74 85 88 69
4 Bedroom 收益 ndash 四人间 12000000 41 57 74 85 88 69
Hotel revenues and owner rental yield - Option 1 Flexibility
32
OPTION 2- STABILITY
1Usage Rights
1 使用权限
选项2-稳定性
Total Permitted Usage Prime Peak SeasonPermitted Usage
Peak SeasonPermitted Usage
Out-of-SeasonPermitted Usage Blackout
40 days per yearNo occupancypermitted
Up to 20 days per year but no more than 7consecutive daysfor any one stay
Up to 20 days per year but no more than 7consecutive days for any one stay
No occupancypermitted
允许使用总数主要的旺季允许使用
旺季允许使用
淡季允许使用
无折扣期
每年40天 不允许占用 每年20天但是每人
不能连续居住7天每年20天但是每人 不能连续居住7天
不允许占用
Prime Peak Season To be published by naked Retreats in according to government notification every year Prime Peak Season
Middle Autumn Festival (Sept) excluding Blackout dates
Ɛƕɏɱϻnaked RetreatsĻǟоġĵāordfс6ƐƕVȂѓŘsup1ƽϞМĀМlt5ȋiacuteƽͶМlt5Řʱƽ˴Мlt5ʭɛƽМlt5ѓʲƽǘМlt=xVȂʹгǻʖ6
ƕiquest˓МOgrave˴ϞМʖƣOuml10ĸїɡϡƎ10ĸľѽˉїʖ=xVȂƐƕũʹгǻʖ6
OutofSeason 20 days during December to February excluding Prime Peak Season and Blackout dates
Iacuteƕiquest˴ĀМOgraveĀМʖƣOuml=xVȂƐƕũʹгǻʖ6
Blackout Dates Peak demand dates such as holidays sporting events groups and citywide conventions Local cultural events
all as specified by the Hotel from time to time
ʹгǻʖεʴijėʖVȂƟʖ5Ћ˒5ũʺβOumlƁϨ6IcircTHORNɾyumlOumlŸƂiacuteiumlƮDвǙacircOumlɛljα6
2 Rental Revenue
2 租金收入
a Rental revenue
Regardless of your usage of your property your rental return will be fixed at 5 for the first 5 years of operation After this period
you will automatically migrate to the Flexibility plan
ѸDŽˏ
xɃɰOumlĉ˼ϸoacuteˍŪ=ͶɱOumlѸDŽϧiumlŊegraveOuml136ФжтŮ=ɴƮѳiacuteѧˏȬƂβĈF6
b Monitoring your returns
Owners will receive regular financial information in the form of an electronic or hardcopy statement with details including owner
records of stays amounts spent revenue generated etc Owners may request to receive these statements daily weekly or monthly
Should the owner wish to lsquocash outrsquo and withdraw cash generated from their villa ownership this will be available biannually at the
gtƢethɰOumlſY
ϛѝƮƁegraveʖOgraveaacuteѲPƆɘP~Yo=ɬˋʭregOumlȧordfϛѝOumlˏѢƘȼ=ΞĒƘȼ=ˏſYUgrave6ϛѝǵκЪɏˉ=ɏέʖ=ƆɏĸМOgravefrac14Yo6ˍϛѝoslashѳƓФoacuteƟAacuteѓOumlˏſYljα=ɨɋǵɍSɱ˹˲Ϟfrac346ƆɏɱOumlМƆɏɱOumlМ6
33
c Cashing out your returns
gtƮɴOumlſYϡDŽĈ˾ʷordf
Owners will be able to cash out their returns twice a year If the owner chooses not to cash out his returns the resort allows the
owners to use their returns at the resort This option allows the owners to deduct returns pretax
ϛѝɭņɏɱȢfrac34ϡDŽĈ˾ʷordfɒOumlſY6ˍřϛѝκЪxʷordfʙϧ=ǵϡФoacuteƟAacuteѓ˼ϸ6жѕκΙПηϛѝǻshyɩʣOumlſY6
3 Discounted Resort Services
All services available at the resort are offered to owners and their guests at a 20 discount off list prices These services include
restaurants wellness centre and activities centre
3有折扣优惠的度假村服务
oacuteƟAacuteȕϾŀĺϛѝϡƎɒǸˆOumlĞiumlDвnƠĺЃOumlгǻ6жΡĞVȂ5ƫǰѓΫũƂiacuteѓΫ6
4 Services Fee
When the owner is in residence the resort continues to offer services on their behalf These services include Butler Bell
Housekeeping and Room Service In addition to these the resort offers water electricity wireless Internet and telecoms services
rental option
4服务费用
IcircϛѝǝѢФoacuteƟAacuteȕ˶=oacuteƟAacuteƮƚθϡɒOumlɜϦϛѝŀĞ6жΡĞVȂϵˆ5αȔ5ƝоũǸĉĞ6shyȥжΡт=oacuteƟAacuteФϛѝǝѢʖƣŻŀ5aacute5ʹΐűȠϡƎaacuteάĞ=жΡiumlVŠФĞĒϸȕ6жϞȏOumlĞĒϸxVȂegraveβordfѸʆ6
5 Maintenance
Of the 5 guaranteed return generated form your property during the period you are not in residence the management company
will retain 4 of this return for maintaining your Villa The maintenance fund will be pooled and used for all Villarsquos in the resort
5维护
ɴxǝѢʖƣiquestɴOumlĉѓƮ˪Ouml13OumlſY=ŎȓŁƮWȰжbſYѓOumlϸѽɴpOumlŰ6ŰƈDŽƮ^ūsʜȅsϸЂϾoacuteƟAacutepOumlŰ6
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Hotel projections
Rooms Available 可用房间 not relevant 非主要Estimated occupancy 预计使用率 not relevant 非主要Estimated average daily room rate 预计每日平均房价 not relevant 非主要Growth in room rate 房价增长率 not relevant 非主要Annual room sales 年房间销售额 not relevant 非主要RENTAL RETURN ESTIMATES - RMB Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE2 Bedroom 收益 ndash 双人间 50 50 50 50 50 503 Bedroom 收益 ndash 三人间 50 50 50 50 50 504 Bedroom 收益 ndash 四人间 50 50 50 50 50 50
INDICATIVE YIELD Indicative selling price Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
2 Bedroom 收益 ndash 双人间 6000000 300000 300000 300000 300000 300000 300000
3 Bedroom 收益 ndash 三人间 9000000 450000 450000 450000 450000 450000 450000
4 Bedroom 收益 ndash 四人间 12000000 600000 600000 600000 600000 600000 600000
Hotel revenues and owner rental yield - Option 1 Flexibility
34
Option 1 - FLEXIBILITY Option 2 ndash STABILITY
investment returns for your Villa are influenced by the
success of the resort and the number of days you use
your Villa
Stable implies both your returns and your annual
usage rights to your property are fixed Regardless of
how well the resort operates your returns will remain
the same Equally you will only have a fixed number
of days allowed in residence
Usage Have unlimited usage rights to their Villa 40 days usage per year
Rental ReturnEarn 36 of the pooled returns from the entire resort
whilst not in residence
5 guaranteed return on their investment regardless
of resort performance
Resort Discount20 discount on all resort amenities and activities
(including SPA and Restaurants)
20 discount on all resort amenities and activities
(including SPA and Restaurants)
Services FeePay a Services Fee of 300rmb per room per night
whilst in residence
Maintenance4 of all room revenue is retained for maintaining
the owners Villa
4 of all room revenue is retained for maintaining
the owners Villa
选项1 ndash 灵活性 选项 2 ndash 稳定性
ȬƂβϸЂ˼ϸІſY6ɰOumlpѱſYʷǧЂoacuteƟAacuteOumlĿǑϱũɰoslashpOuml˼ϸoacute
ŊegraveβϤѯɰOumlſYũɏɱoslashЂɰOumlĉOuml˼ϸʹΏiumlŊegraveOuml6xɃoacuteƟAacuteOumlǑϱѫȁϾucircť=ɰOumlſYiumlŊegraveOuml6ϖTHORN=ɰъϾŊegraveOumlПηǝѢOuml6
使用 ʹΏѐOumlp˼ϸʹΏ ɏɱOuml˼ϸʹΏ
租金收入 ФxǝѢʖƣ=ƅOtildeмĸoacuteƟAacuteūsſYOuml xɃoacuteƟAacuteǑϱѫȁˍŪ=Wп13OumlſYϸЂѱ
度假村折扣 ϾoacuteƟAacuteˤ˲ũƂiacuteOumlгǻVȂSPAũlt ϾoacuteƟAacuteˤ˲ũƂiacuteOumlгǻVȂSPAũlt
服务费用 ǝѢʖƣ=ɏĉƣɏЏˆəeOumlĞĒϸ čѝϘ
维护 ϾĉƣˏOumlƮ^WȰϸЂϛѝpOumlŰ ϾĉƣˏOumlƮ^WȰϸЂϛѝpOumlŰ
OPTION COMPARISON
选项对比
35
36
INDUSTRY RETURNS AND BENCHMARKS
INDUSTRY REPORT
行业报告
Tourism and urban resorts is one of the fastest growing industries in China According to industry consultant HVS cities such
as Shanghai Beijing Shenzhen Guangzhou Hangzhou and Tianjin all have a population where a critical mass of highly affluent
individuals and successful companies exist generating demand for suburban resorts
ФѓŘ=ȾϽϛũoacuteƟAacuteσɓāЮOumlαϛтϞ6ĻǟʺʳǙacircĞϛltOumlϞΙYĵ˿=ФѓŘOumlѝϘˍ˛ŝ5[ǎ5˧5œј5ţјũdžǩēyѯAringȣOumlĥЍˆʾũĿOumlʝϛ=ϻfrac14ϚƊāȥoslashƴʵoacuteƟAacuteOumlƌAringεʴ6
Amongst other things the exponential growth in private vehicles has seen a huge increase in demand in the leisure market With
the completion of the shenjiahu highway in 2010 the travel time from downtown Shanghai to Deqing is now 2 hours Also with
stop at Deqing) scheduled to open in late 2011 travel time from downtown Shanghai to Moganshan will take between 15 to 2
hours When comparing travel times to get to other resort destinations in China ndash eg Hainan or Lijiang flight times might be within
2 or 3 hours total travel time including travel to airports and check in make the whole trip 6 to 7 hours plus additional travel cost
Within the 2 hour travel radius of Shanghai the quality of resort destinations is also (in our opinion) not at an international standard
with most hotels simply being lsquocity hotels in the countryrsquo rather than true resort properties operating at international standards
shyfrac14т=ѯĸˆγΊOumlāЮ=ĸˆƸϴϾȿϚσʂ˫6ѳɱ˥ƛůijϡŮ=iquest˛ŝOgraveOcircʭϚLjεϘĸΟ˶Ouml6ΪƭOumlijǵϡФ13ēєɬiquest˛ŝUumlAumlţј6ƏƮФɱYacuteǫľOumliquestţјOgraveɫǎOumlijѓϾϞаDzOcircʭlt=ъεϞĸSΟ˶OgraveȢĸΟ˶ǜǵϡiquest˛ŝѓΫOgraveAumlɢī˗6ˍřІѓŘOumloacuteƟˮTHORNŝɫ5ȒƯUgraveaƹ=shyȥϘųĒэĸΟ˶Oumlďα˶ƣ=ŻϘФVȂʣƉ=CʺƤũUgraveEgraveOslashƉ˛ų˛эĸΟ˶=ĽxϸɨΡuumlOumlαųΝȥ6Ѷō˛ŝїiΟ˶ɬOumlγΊoacuteƟʸdeg=э˟ͰɒˈltІŘƙŸnѬŻϾѯɛOumlǢ6AringēOumloacuteƟǙacircϚũѓOumlɨΡǙacircɍϾ_ёOumlʵp=ЗЗAumlxOgraveинŘƙϤϦ˛oacuteƟίĉΙɧOumlϘʴ6
ϛѝЎʖſYІaƹ
37
OUR NICHE
我们的利基
naked sees a need in the market for world class expertly designed and operated resorts which are within 1 to 2 hour travel time
of major cities in China As with other urban resorts we believe that the Leisure market and the MICE (Meetings Incentives
Conferences Events) market will be a huge driver for our business In addition we feel that we are already at the forefront of
the growing focus and concern on environmental design building and operations as well as the growing interest in nature and
environmental education At naked we also place a high emphasis on facilities and services for the entire extended family ndash from
children to parents to grandparents that other resorts do not place dedicated resources for
nakedЎƧOgraveȥФѓŘжϞεʴƏǢȑѝϘϞэȢĸΟ˶Ouml=˶ЁhζǁϞȱOumlѥϛˤƗũŎȓOumloacuteƟΙɧ6ͰɒΑάγΊũƁƁϨ5ưȘȾϽ5AringίʝϛƁϨ5ƂiacuteЮȉltOumloslashͰɒϛOumlіAringʤȞ6frac14=ͰɒФŋѣũiacuteźWίˤƗ5ƭШ5ŎȓũźWȓɲœ˛ϠǑѷФȥαϛȭя=ФnakedІαϛеxͰɒϚіoslashЂˣʵѓOumlŜѲ5Ɲ5ȌеOumlĞũˏ6
As such we feel very confident in the rates and occupancies that we will achieve Regarding room prices when benchmarking
against some of the other leading hotel brands in the resort market such as Aman Fayun Hangzhou Banyan Tree Hangzhou Fuchun
Resort Hangzhou Mandarin Oriental Hainan and Commune by the Great Wall average rates in March 2011 for single bedrooms in
this set are ~ RMB2800
ϩfrac14=ͰɒoslashЂˏѢĉƠϡƎˏѢȿcurrenɊάΫ6ФˏѢĉƠĈɘ=ІʙФoacuteƟAacute˛OumlсɜǙacircʑʁaƹ=ˍCҊĂО5ţјНҏѨ5ĥsup1˗ǝ5˓φŴecircĈǙacircũƵ΅OumlŁˣ=Фɱ˓МOumlEumlˆƣʒǩƠķ=6
Regarding occupancies we are confident to achieve occupancies of around 60 after about 4 years of operation but forecast
conservatively that our occupancies will start from around 35 in the 1st year of operation and grow steadily to 45 in year 2
55 in year 3 and 60 after the hotel is lsquomaturersquo from year 4 onwards
ФˏѢȿĈɘ=ͰɒŬϾάΫǑŚɱOumlǑϱ=ͰɒǵϡAumlOgraveOumlˏѢȿ6WŇƗ=ͰɒOumlˏѢȿƮƁϻszligϞɱOuml13=egraveЫOgravefrac34ɱOuml13ũszlig˓ɱOuml1313=szligɱϡŮƮƁЫOgrave6
Given the above estimates we believe that owners can expect attractive investment terms as illustrated in the table below
Ļǟϡ˛OumlŇƗ=ЎƗϛѝɭņOtildeOgraveOumlѱſYƮƁˍ΅o˿
CҊĂО
НҏѨ
ĥsup1˗ǝ
˓φŴecircĈǙacirc
Ƶ΅OumlŁˣ
RMB4270
RMB3500
RMB2000
RMB2150
RMB2388
Aman Fayun Hangzhou
Banyan Tree Hangzhou
Fuchun Resort Hangzhou
Mandarin Oriental Hainan
Commune by the Great Wall Beijing
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Rooms Available 可用房间 121 121 121 121 121 121Estimated occupancy 预计使用率 35 45 55 60 60 51Estimated average daily room rate 预计每日平均房价 2500 2675 2836 2977 3096 2817Growth in room rate 房价增长率 7 6 5 4 6Annual room sales 年房间销售额 38644375 53163619 68876422 78894810 82050603 64325966
38
39
ͰɒOumldivideTHE TEAM
40
Grant Horsfield ndash Chairman naked Group
Grant a native of South Africa is Founder and Chairman of the
naked Group
Before coming to China in 2005 Grant worked in England
and South Africa with more than 10 years business ownership
experience With background in IT he launched eBites
Limited in 2000 Operating nationally eBites was both a
publishing company and a callcentre facilitations company with
headquarters based in Cape Town In 2004 Grant received
an MBA from University of Cape Town Graduate School of
Business Upon graduation he decided to come to China as he
saw China is where business opportunities lie
After spending two years in Shanghai he found himself
overwhelmed by the metropolis and missed the natural beauty
of his home From this desire and need sprouted the concept
for naked Retreats which was launched in 2007 Grantrsquos vision is
to create sanctuaries that are in harmony with the environment
where people can appreciate the simple way of nature and
embrace the naked lifestyle Grantrsquos tireless efforts in promoting
ecotourism in the rural areas not only created jobs but also
pride for the local community He received an environmental
award from the Huzhou Government in 2008
高天成 - naked集团总裁
ij=ɫčIcircTHORNˆ=nakedƍOumlmiddot˽ˆũѵ|6
Ф13ɱȅOgraveѓŘтʣ=ij˪ЬФϯŘƎɫčľѽ=ϾŚɱOuml˙ϛǑϱƎРѽǑϏ6ФʙITǒOumlUѠ΅=ɱij˪ƭȜȥeBitesϾΏŁ=eBitesŁƮϱΝІaacuteŹĞѓΫLJɖƿū=ʙѵˤФǭʔugrave6ɱ=ijƅOtildeȥǭʔugraveAringλ˙λЙOumlMBAλ6dϛŮ=ǧegraveȅѓŘ=ϩǯOgraveȥжȕOuml˙Ɖ6
Ф˛ŝEgraveȥȢɱтŮ=āѳƓxȥ˪Ƃ=sʨAtilde˱ȥѳʿɐǒ6ФжѕИІεʴOumlʶ˼΅=ƭȜnaked Retreats
OumlΖĂФɱOtildeOgraveȥ˹˲6ijOumlΖĂƭШϞĸ˯THORNІѳʿũΣŃdeg=ˆɒǵϡΘѳʿ=ΘnakedOuml˪ƂĈ˾6ij˫ΔAacuteTHORNʵ˪ȾϽѽordfOumlxΦɹȞ=xLjmiddotШȥľѽıŻOtildeOgraveȥIcircTHORNˣʵOumlХϐ6ij˪ƅOtildeȥɱůјоġNāOumlźWAring˼ư6
41
Delphine Yip-Horsfield ndash Partner Ben Wood Studio Shanghai
received her Master of Architecture degree from Harvard
Boston prior to moving to Shanghai to oversee the award
winning Xintiandi project on behalf of Wood and Zapata In
the fall of 2005 Delphine became partner at Ben Wood Studio
Shanghai
Drawing from her own experience of diverse cultures Delphine
has led a multitude of high profile projects such as Hangzhou
Xihutiandi Zhujiajiao Oriental Garden Shanghai Waitanyuan
Beijing Palace 77 Shanghai Hongqiao Commercial Core Lijiang
Lashihai Resort Masterplan etc
In 2006 she was selected Wallpaper magazinersquos first annual 40
under 40 designer of the year
Delphine is the chief master planner and architect for naked
Home Village and naked Stables Private Reserve She also
oversees the visuals and styling of the naked Brand
叶凯欣 - 上海Ben Wood设计室合伙人
ϜǮΩɺ=Ben Wood ˤƗľѽOumlѵƢ=śęAringλƭѡλ6ȅ˛ŝтʣ=ФΒIJ5ɷКũuuacuteľѽ6ȅ˛ŝŮ=CcediloWoodũZapataĤЩΪTHORNΙɧOumlƢethľѽ613ɱʲƕ=ϜǮΩɺBen Wood ˤƗľѽūƃˆ6
ϾѯxŸϽșǑϏOumlϜǮΩɺ=EacuteˇȥηucircijocircΙɧOumlƢeth=VȂţјͻůTHORN5њƝƶecircĈųВ5˛ŝЕ5[ǎłatilde5˛ŝŭʦ˙ϛѓΫ5ȗƯȄŝoacuteƟAacuteѵŔŷˤƗUgrave6
ɱ=ˏκȥWallpaperСьǃɱoacuteϡ΅OumlˤƗ˰6
ϜǮΩnakedƝВAacuteũnaked RetreatsOumlѵˤƗеũƭѡ˰6˶ϚĤЩƢethnaked˙nOumlFũĘķˤƗ6
42
Kang Yang Lim ndash Group Chief Operating Officer naked Group
Group with over 13 years corporate finance and real estate
development experience Previously he was Director of the
real estate division of APP China taking responsibility for the
initial positioning and development of the USD15 billion lsquoWhite
Magnolia Plazarsquo mixed use development project (including
the development of Shanghairsquos first W Hotel) He also led the
concept and development of APPrsquos branded residence and resort
project in Sheshan Shanghai
Finance division of PricewaterhouseCoopers in Melbourne
Australia where he specialized in business value and strategy
worked in inhouse strategy roles for CocaCola GB in London
and to British venture capital firm of the year (2004) ISIS Equity
Partners before coming to China in 2005
Accountants Australia in 2002 and is also an affiliate of the
of Commerce and Diploma in Modern Languages from the
University of Melbourne Australia
林纲洋- naked 集团首席营运官
ƞˏnakedƍOumlȩ˪ϴϾŚɱOumlʝϛ~ƎTHORNǭāǑϏ6Фfrac14тʣ=ѽѓŘDŽŒOumlTHORNǭāOumlѵƢ=ĤЩƠч13ϢЏOumlucircϸ8JЈȈœ9ǭāΙɧOumlcopy˽κшũǭāVȂ˛ŝszligϞƝ ǙacircOumlǭālt6˶ϚщNtildeȥDŽŒƍФ˛ŝҁ˗ʑʁѢЭũoacuteƟAacuteΙɧOumlȓɲũǭā6
ФDŽŒƍˇфтʣ=ȩİϑGAringȚφɣyuml_ʔŴϷOacuteƁƗ˰OumlǑȓ=ѥѣЂ˙ϛƠчũЯɁѰξ6ȩ˪Ф13ɱȅOgraveѓŘтʣэȑǭʔŴϷOacuteŮOumlϞotilde˶ƣɬ=ѽǵǺǵȎɂugraveŁɬOumlЯɁēͺ˰=ϡƎISISOumlʼnʏūѽƃRФϯŘɂugraveOumlϯŘĘΌѱŁˇф6
ȩ˪ФɱƅOtildeȥGAringȚφηƁƗ˰ƁũGAringȚφпʻωǗOumlƁГѱķ6˶ϚƅOtildeȥGAringȚφɣyuml_AringλOuml˙ϛλλϡƎCcedilЇϊλп6
43
Gabriela Lo ndash Managing Director naked Retreats
With over 15 years experience in high end events and PR
management Gabriela has been instrumental in bringing naked
to where it is today As one of the original members of the
naked Team Gabriela has led the growth of naked Retreats
to become one of the most famous eco retreat destinations in
China attracting guests and publicity from around the world
Originally from Macao Gabriela has rich multi cultural and
multinational living and working experience having worked and
studied for many years in Greater China England and Italy
卢家宝 - naked 度假村常务董事
ϴϾŚ13ɱOumlijocircƂiacuteũŁŃŋ΄ŎȓǑϏ=nakedDžOumlǜІȶƝXēxǭ6ѽħdivideOumlmiddot˽ГтϞ=ȶƝXϠǑAEligȭnakedѓŘѻϾɜOuml˪ȾϽɧOumlTHORNтϞ=ͼϭȥȅѳǁĹTHORNOumlǸˆ6ȶƝXȅѳGɑ=ϴϾĖĥOumlucircЏŸũucircŘǝѢũľѽǑϏ=ЬФAringѓŴTHORNʵ=ϯŘũϤAringȚϾѯucircɱωǗǑș6
Judy Zhu ndash General Manager naked Group
Zhu is the General Manager for naked Group ensuring smooth
operations of the group with a particular focus on government
朱燕 - naked 集团总经理
њώ=iquestnaked Retreatsmiddot˽ǭ˽ǜũij˪ūѽ6њώѽƍѵǑȓ=ĤЩIcircTHORNũŋ΄ʽWƍРѽ6Фƞˏnakedтʣ=њώФ˛ŝũ[ǎiquestŚηucircІ˙ϛϾŋOumlфϛ6ФΪͻȈƅOtilde˙ϛλ6
44
Kurt Berman ndash General Manager naked Stables Private Reserve
With over 16 years experience in FampB and high end luxury
resort management Kurt brings a wealth of experience and
will lead the preopening and operations of our new resort ndash
naked Stables Private Reserve Prior to joining naked Kurt was
the preopening General Manager at Six Senses Laamu and
Resident Manager for Six Senses Soneva Gili by Six Senses Kurt
has also worked at other prestigious resorts including Fregate
his career in hospitality in FampB and was a trained Chef with
experience working in many prestigious institutions including
The Dorchester Hotel in London Kurt is from South Africa and
has a masters certificate in hospitality management from Cornell
University
Kurt Berman - naked私人度假村总经理
ϾѯŚɱϬƎijIumlŤŴoacuteƟAacuteOumlŎȓǑϏ=ƮϡĖĥOumlǑϏȭNtildeͰɒΪoacuteƟAacute77)$ 0OumlϱϛũРϱ6Фƞˏ)$ тʣ=10ЬEacuteˇŚ8szligȳĭǦ9+1ϱϛѵǑȓũ8szligȳĭǦ9-2 ((OumlѤacircǑȓ610ŻЬˇфЂamp0ˆŝETHũ1+4UgraveʙўɜoacuteƟˮTHORN610OumlϛʜzЂϬαϛ=ϚϡϞĸФŬucircўɜƉńVȂ-0-0 -$-ltľѽŚOumlρȡϾOumlnot˰610ȅѳɫč=sϴϾǰɪyumlAringλЃOumlǙacircŎȓλ6
Richard Johnston ndash General Manager naked Home Village
Hailing from the United Kingdom but with most of his working
life in resorts throughout Africa Richard brings with him over
20 years experience in General Management and Director level
roles in world class resorts including Azura Retreats Cape Grace
hotel and the Saxon Hotel Richard plays a key role in the set
up of systems training and operating standards His years
of experience and mentoring leadership style make Richard a
natural inspiration for our young hotel management team
Richard Johnston - naked 家园村总经理
RichardȅѳϯŘ=IgraveAringucircOumloacuteƟAacuteľѽiumlФмĸčљ=ϴϾŚɱOumlѴūŎȓũǁƐoacuteƟAacuteVȂAzura
Retreats Cape Grace hotel and the Saxon HotelltijʒŎȓǑϏ6RichardФƭȜ΄5ʅρũРαnѬĈɘʜѯŋƨѽϸ6ĖĥOumlǑϏũȭNtildeĘķ˼OtildeoslashͰɒɱʬOumlǙacircŎȓdivideϾѯѳʿOumlƊȘ6
45
Teun Hanegraaf ndash Sales Director naked Retreats
Teun obtained a Bachelors in Business Studies and Masters
in Strategic Management with a focus on Chinese Business
Culture Teun increased our corporate sales business by 350
in his first year with us bringing international companies
ranging from international conglomerates Unilever and Coca
Cola to more local institutions such as The Shanghai American
School and leading Chinese companies such as Bank of China
韩天宁销售总监
ȅѳŧȈɥEcirc=şɵϴϾ˙ϛλλλ5ЯɁŎȓѥѣЂѓŘ˙ϛŸlt6ȅƍOumlszligϞɱşɵƮŁOumlΝϛijȥ13=sŁAEligȅȥx˟ŘƙβOumlAringŁǸŲ=жʙѓϾŘƙAringʝϛȠūȚŴũǵǺǵȎ=ϚϾ˛ŝɐŘλΠUgraveIcircTHORNƉńũѓŘϫαUgraveѓŘȴʝϛ6
Oliver Yuen ndash nature Reserve amp Recreation Manager
naked Stables Private will be the first private reserve in China
with a wealth of new flora and fauna introduced to the project
from Sydney University Australia and as a fully qualified Ranger
working in many of the worldrsquos best wildlife parks Oliver takes a
special role in ensuring the environment of naked Retreats and
naked Stables Private Reserve will be full of life and a natural
self supporting eco system Oliverrsquos passion for both people and
nature make him the perfect person to teach our guests about
what we do and make their stay not only a relaxing one but
also a fun fulfilling educational one as well Oliver previously
worked in wildlife parks and resorts such as Azura Retreats in
Mozambique Mobala Private Game Reserve in South Africa and
Sydney Aquarium in Australia
袁鹏威 - 活动经理和度假村 生物学家
naked StablesƮѓŘszligϞĸϭljΪOumlцʾũiacuteʾOumlˆoacuteƟʵ6OliverѽϞɜGAringȚφͿɯAringλūķOuml˪λƝiacuteλƝ=ϡƎФǁĹTHORNOumlϙ˪iacuteВľѽOumlľѽе=Ф˼naked Retreats ũnaked StablesϾѯĖĥ˪ѱЕ5ʿѳĺOuml˪΄Oumlźǔľѽ˛QύѯіϘƶ˔6АʊoslashˆȏũѳʿOumlƊʮ˼ѻūOumlˆȅĵͰɒOumlǸˆͰɒѼOuml˷ɋ=sʨ˂ɒФжȕOuml˶ŒxLjLjČ=˶Ϛ˂ɒOumlǝѢǑșlOtildeϾǭΫcurren˹ũϾƷЋϤϦ6АʊтʣФɫčũGAringȚφͿɯѹŏiquestϙ˪iacuteВũWŰʵOumlľѽVȂMozambique OumlAzura Retreats Mobala Private Game Reservelt6
46
Philip C Davis Company Director naked Retreats
Phil joined the Board of Directors for naked Retreats hotel
management company in 2011 His previous board experience
includes Tian Rui Hotel Corporation holder of the master license
for Super 8 economy hotels in China and Hong Kong from 2006
to 2008 He also was a founding shareholder of Tian Rui and
served as its President and Managing Director from 2006 to
2008 He was a board member of Tian Xian Cheng a bai jiu
concern which is a joint venture between Pernod Ricard and a
2010
Phil was previously Chairman of the Budweiser (Wuhan)
International Brewing Company and Managing Director of the
AnheuserBusch business in China and Hong Kong from the
beginning of 1996 through 2002 From 2003 to 2005 he
headed the AnheuserBusch liaison office with Tsingtao Brewing
Company
Phil holds a PhD in history from Washington University and
started his career as a market researcher at a major advertising
agency in the US before moving to AnheuserBusch and
heading its consumer planning and new product development
functions in the 1980s
Philip CDavis naked 度假村公司董事长
PhilЂɱƞˏȥnakedoacuteƟʵǙacircŎȓŁOumligraveƁ6ϡĖĥOumlǑϏVȂФːǙacircƍˇф5ϡƎЂɱэɱФѓŘũѓŘΒIJEacuteˇSuper ǑƖǙacirc ʼnˆ6˶=ϚːǙacircƍOumlmiddot˽ʼnecirc=ФɱэɱʖƣEacuteˇƍOumlѵ|ũigrave6ɱэɱʖƣ=ϞƝІWȎȞƞũJǙ˪ȴʝϛƬɫūѱOumlʝϛ77ΐOumligraveƁГ6
iquestɱэɱ=Phil͵šBudweiserŘƙɳǙŁOumligraveƎѓŘũѓŘΒIJCŝyŁOumligrave6iquestɱэ13ɱ=CŝyũʫETHʌǙŁOumlȠɆdegOumlĤЩˆ6PhilϴϾŴ˭uacuteAringλOumlș˻дλvλ=ФǁɱCcedilȅOgraveCŝy5ĤЩΞĒŔŷũΪʑǭāĿɭтʣ=OumlϛʜzЂɐŘOumlϞƝœĵCcedilȓŁ=Eacuteˇaeligω6
47
OUR INTERNATIONAL TEAM
International team
Chief master planners amp architects
the urban landscape of modern China with Xintiandi in
Shanghai a commercial cultural and entertainment district
Since then the studio has worked on projects in very diverse
categories both small and large scale projects include mixed
use projects like the ldquoTiandirdquo in Hangzhou Chongqing Wuhan
and Foshan luxury villa and high rise residential complexes in
Shanghai and Vietnam as well as various boutique hotels and
Chalet Architects
A00 Architecture is most well known for their research
inenvironmental sustainability and its application to their
work in Architecture Interiors and Furniture Their portfolio
includes feature restaurants luxury spas retail stores design
conversion of dozens of historic Shanghai homes into highly
personalized residences
Interior Designers AIM (Architecture amp Design) brings expertise
in the combination of world architectural styles and design
influences to the interior designs at naked Stables Private
Reserve With the Shanghai office led by the two founding
on comfort warmth and a unique blend between African and
Asian design sensibilities
Landscape Architect
Design Land Collaborative (DLC) is a professional consulting firm
comprised of landscape architects and planners with an office in
Shanghai and the United States Projects have a strong emphasis
on cultural resources historic preservation and ecological
design involving both the public and private sectors
ͰɒOumlāЮdivide
ɴǵϡΑάOumlёȣ
ŘƙŸdivide
首席规划师和建筑师
benwood Studio Shanghai OumlсɜΙɧтϞѠĨШ˛ŝΪTHORNľ=˼ʙƍ˙ϛ5Ÿ5ЄȎϞOumlʵЉ6тŮ=ЁƻȥĹȏŔɟAringΟOumlΙɧ=VȂţјOumlͻůTHORN=іʱ5͵šƎę˗OumlŤŴpϡƎФ˛ŝũЛɫOumlijѢЭʵ=ȮŻϾФѓŘƎˉ_OumlĹȏǐʑǙacircƎoacuteƟ6
小圆房建筑
AOO Architecture ФźǔWŰƎǵ θāЮĈɘϾѯѭЛOumlƭ=s˘ƮʙƭϰϸЂɬƝѩ6ɒƻŚOumlΙɧVȂ˔5ŤŴȤѓΫ5ȫ˙acirc5ˤƗίǙacirc˛ŝυНǙacirc lt5ˆoacuteƟϡƎϞ΄ȧOuml˛ŝș˻ѢЭOumlCcedilŸƎˆŸĨШ6
ɬ ˤƗ˰AIMƭѡˤƗltѥѣЂǁƭѡĘķũˤƗOumlɐƿū=ϭNtildenaked StablesOumlɬˤƗ6ФȅѳŧȈũaȚ˶OumlūѽmiddotTˆȭNtildeOuml˛ŝTdegOumlUѠ΅=ˤƗѣі5ũφčˤƗȓɲOumlntildeˊū6
景观设计
Design Land Collaborative (DLC) ϞƝiquestǒōˤƗІŔŷOumlѥϛѰξŁ=Ф˛ŝІɐŘǩˤϾēрƉń6ʙΙɧ˘ЂŋѣŸș˻ĻЕ=ƿūźW˪ǴƔ=ѥѣЂŁŃƎϾTHORNOumlŔŷ6
48
Engineering amp Project Management team
Scott Wilson Group PLC is a globalintegrated design and
engineering consultancy for the built and natural environments
Scott Wilson is responsible for the project management the
electrical and mechanical engineering for the project
Environmental Consultants
Environmental Resources Management (ERM) a leading global
provider of environmental health and safety risk and social
consulting services ERM deliver innovative solutions for business
and government clients helping them understand and manage
their impacts on the world around them ERM have 137 offices
in 39 countries and employ approximately 3300 staff
Sustainability Consultants
Bisagni Environmental Enterprises (BEE) works with the
engineering and design teams to ensure the environmental
goals set out at the inception of the project are achieved
LEED Consultants
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
Local Design Institute
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
General Contractor
and have been responsible for some of Chinarsquos most iconic
properties such as the World Financial Centre in Shanghai
工程及项目管理团队
Scott Wilson Group PLCϞƝʺʳŔɟOumlźWˤƗƎľѰξŁ6Scott WilsonĤЩΙɧOumlaacuteʠƎƉΤľ6
环境咨询
Environmental Resources Management (ERM)ϞƝʺʳαϛȭѰξŁ=ŀźǔWŰ5ƫǰCʺƎŁŃˣƁĘΌUgraveѰξĞ6ERM˙ϛƎоġɑǸŲŀĨĶβOumlǀǧĈF=UѠɒȥǀsŎȓʙǑϱoslashˣƁźǔAEligȅOumlϳΗ6ERMФʺʳϾ137ĸēрƉń=myĸŘƝ=ϴϾAringК3300ɜГľ6
可持续发展咨询
Bisagni Environmental Enterprises (BEE)ІľˤƗdivideΑűūѽ=ϡʽWФΙɧǭ˽ƼotildeˤȜOumlźǔWŰǵ θāЮɧnOumlȚ˹6
绿色建筑认证咨询
Shanghai Pacific Energy Center (SPEC)ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlŁтϞ6
本地设计公司
Shanghai Baoye Construction Corp Ltd ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlαϛȭŁтϞ6
总承包商
ϞƝŘƝƐľVŁ=ϠƻȥηucircѓŘnьβΙɧ=țˍ˛ŝźʳDŽˊѓΫ6
49
naked COVERAGE
wwwcnngocom
ldquo25 killer things to do this summerrdquo
26 April 2010
Time Magazine
ldquoRun to the Moganshan Hillrdquo
新浪博客
ldquo避世的可能rdquo
31 December 2009
wwwenglisheastdaycom
ldquoThe first batch of ldquoChina Treasured Towns ldquo released
December 2009
Shanghai Urbanatomy
ldquoGet naked this time with horsesrdquo
Shanghai Daily
ldquoGreen MaGIC Casts design spellrdquo
14 October 2009
新浪商品
ldquo中国最佳设计酒店大赏rdquo
September 2009
wwwchannelnewsasiacom
ldquoChinarsquos green resort allows travellers to vacation on good consciencerdquo
2 September 2009
wwwbijianlinblshecom
ldquo莫干隐居rdquo
25 Aug 2009
wwwassociatecontentcom
ldquoThe Exquisite Moganshan Mountains of Chinardquo
Ɏ
Wikitravel
ldquoMoganshanrdquo
德清新闻网
ldquo承包国营林场建造生态ldquo逸站rdquo
wwwsinoeventcom
ldquo亚洲旅游地产及景点峰会成功举行rdquo
wwwchinatravelbrandingcom
ldquoPursuing Green for Greenrdquo
wwwbrandrepublicasia
ldquoMaking moves towards ecofriendly eventsrdquo
7 May 2009
wwwhandsonshanghaiorg
ldquoHands On Asia Conference Summeryrdquo
May 2009
wwwmyvacationcn
ldquo莫干山居rdquo
3 April 2009
wwwshanghaidailycom
ldquoThe naked truth Time to clean up Moganshan litterrdquo
4 March 2009
wwwgreennovateorg
ldquoMoganshan Project Kick Offrdquo
13 February 2009
Travesias
ldquonaked retreatsrdquo
Feb 2009
合肥在线
ldquo大山里的裸家族rdquo
20 October 2008
wwwentrepreneurcom
ldquoThe arrival of the Olympics showcases Chinarsquos burgeoning entrepreneurial spirit ldquo
7 August 2008
50
Shanghaiist
ldquoWeekend escape to Moganshan 莫干山rdquo
9 April 2008
私家地理
ldquo艳阳下的荫凉rdquo
30 May 2008
City Weekend
ldquoGet naked in Moganshanrdquo
25 January 2008
wwwbundpiccom
ldquo在这绿中撒点野rdquo
wwwhuzhougovcn
ldquo相中德清筏头的青山绿水南非客商莫干山下建生态逸站rdquo
wwwurbanatomycom
ldquo24 Hours in Moganshanrdquo
wwwhkheadlinecom
ldquo杭州莫干山竹林深处人家rdquo
15 May 2009
wwwnewsweekcom
ldquoBack from abroadrdquo
May 2009
Chinatravelnet
ldquoMoganshan A Heavenly Hideaway of Bamboo Forests amp Tea Plantationsrdquo
April 2009
wwwmzztmcagovcn
ldquo2009年踏青乐游路线推荐大公布rdquo
16 March 2009
第三媒体
ldquo规划一条畅快随性的踏青之旅rdquo
28 October 2009
wwwdqnewszjolcomcn
ldquo三九坞 ldquo裸家族rdquo钟爱的世外桃源rdquo
28 October 2008
ldquo自驾行天下rdquo之中国莫干山rdquo
Sep 2008
ldquoShiffting Gearsrdquo
Sep 2008
April 2008
Chewed up amp Spit Out
ldquoGet nakedrdquo
19 February 2008
ldquoBest Weekend Getaway Hotels Shanghairdquo
富世
Ecoefficient hotel低碳下榻
April 2011
Spa China Guy 男士派
Experiencing The Unique
2010
Cosmo 时尚
跨洋建屋隐居不隐世
April 2010
Global Times
The Mountain of legends
Global City Geography 城市地理
莫干山 naked Retreats 都市人一ldquo裸rdquo到底的山居生活
Dec 2009
China Daily
Rural Retreat
20 March 2011
China Daily
4th March 2011
Modern Weekly周末画报
圣诞低碳游
Dec 2010
Elite Traveler 携程自由行
旅尚
Esquire
Hidden Best Restaurants
Feb 2011
51
52
53
15
use Incentives given to reduce energy consumption
a factory 20 minutes away from site
window frames bricks and roof tiles
Council)
material
property
recharging stations
within a radius of 800km
CѩФϾp˛OumlɭȣƗϸȅƢethǸˆOumlɭЕ˼ϸʮ
ȁ6ŻɭЕΞŦOumlƦ˟ŀuumlOumlưȘ6
ϸ˼ϸќΧdzȝOumlŗȷƞ˅ŀɻ6ќΧdzȝȅѳǢȑͰɒ
ēєȺЗOumlϞƝľ
ϾOumlʥũacuteŲiumlijoacuteǨЖ
˼ϸɘŒŵOumlUacuteĝˢtȟ
˼ϸUacuteʀČOumlȦ
˼ϸſȚϸOumlǛɦёͳccedilơ5џѲ5џƈ5acuteȀ5ѦǼũ
ͳccedilʎ
Ś13OumlɦϻFSC˕ȩŎȓГƁltʹ
˼ϸǵУ˪OumlŸќѐTHORNO
pɬʺ˼ϸLEDtimesũΟίOumlϲŒtimes
oslashϾƭѡѻAringoacuteOumlljαѳʿŒũĘ
ѝTHORNъПηijyumlěljˏ=ijyumlěϻϒɭŀaacutesɭФ
ѤTHORNcurrenaacute
OumlƭѡȦiumlȅѳĈДŁȕɬOumlʵЉ
Ś13OumlƭѡđȦ^ſȚϸ
ϾoacuteƟAacuteOumlȃƇiuml^νźȚϸ
notĉũȃƇ^ϸѽĐȦ
oacuteƟAacuteɬϴϾϾƉųВ
іΪϭˏϙ˪iacuteIcircTHORNȻѕlt
WŰѳʿiacuteцʾ
16
17
THE DESIGN IDEA
Tree Top Villas
树顶别墅
To touch the sky at night and look down on the forest in the morning is what owners of the tree top villas will experience High
above the forest canopy 30 luxurious homes are perched in the tree tops Spacious wooden constructions with large sundecks spill
into the panoramic views of the mountains
macrɞҌҍOumlϝǹ=ϔѪȗOumlҐ=жǜϴϾccedilpOumlˆɒntildeΘOumlҕȞǒ˔6icircŤŴѢЭʗͽФ˕ȩŌт˛=pǡϞķ6аФǾOumlɦѐΟͳѓ=œOumlɢī˗ʺǒǍόYacute6
Each villa is built on stilts to minimize its physical footprint and maximize the views for its discerning owners The prefabricated villas
are made by innovative construction technology known as structural insulated panels (SIPs) With high insulation value and zero
construction waste these lofty eco dwellings are like no others offering you an energy efficient home that is beautiful and at one
with nature
ccedilpOumlƭѡaumlƵȵƿń=iquestyacuteƦ˟oslashБ˽˪źǔOumlϳΗ=sѻAringΏoacuteOumlЮϹɐOumlǒ˔6жΡЎѐOumlpϸѻΪǴƔOumlƿńWOѐШOuml6ccedilpOumlˤƗтѽ=ʹđȦͲˁssectѳʿ=ŀϞĸЁϾʑЁʩNjѳʿOuml˪ѢЭ6
The villas are intended for life Overlooking the mountains and forest below each home has a very large outside deck
complemented on the inside by an open plan kitchen with all the latest amenities dining room living area and opium den for
relaxation and entertainment Large sliding doors and full wall windows welcome natural light while sophisticated air conditioning
systems ensure your comfort Double layered glass keeps the view in perfect focus hushing all sounds to perfect stillness Wooden
floors soft lighting and high ceilings add a sense of warmth and space
ccedilpѥ˪Ƃyacuteƭ6Ġғ΅ɘOumlʾ˗ũ˕ȩ=ɏicircƭѡǩˤϾǾAringOumlϒ=ʆϡCcedilOumlмǭČ˾notĉ55˪ƂʵũČЄȎ6ǾAringOumlȄɑũмɘɅTHORNAringacuteǵɩѳʿˉŒ=˶ljOumlǹaelig΄ǵʽWɴOumloacute6tȟǵȯɴФѻƜƶoacuteΩ˚ɐǒOuml˶xƁOgraveĹѕ˩ϪOumlī˃=ntildedegЂϞʎǓтѓ6ʿOumlɦTHORNO5ˌũOumltimesŒũǹOumlųϣЫȥɻũǹƣĭ6
ˤƗȓɲ
18
Tree top villas
Roofs thatched
19
20
FLOOR PLANS
Treetop villa 2 bedroom villa ccedilpȢͱĉ
ʒɘ
Interior area 室内面积 13768sqm
Exterior area 室外面积 50sqm
Total usable area 实际使用面积 18768sqm
21
Level 1 一层
Interior area 室内面积 7088sqm
Exterior area 室外面积 102sqm
Level 2 二层
Interior area 室内面积 668sqm
Exterior area 室外面积 398sqm
22
Treetop villa 3 bedroom villa ccedilp˓ͱĉ
Interior area 室内面积 20214sqm
Exterior area 室外面积 664sqm
Total usable area 实际使用面积 26854sqm
23
Level 1 一层
Interior area 室内面积 10334sqm
Exterior area 室外面积 118sqm
Level 2 二层
Interior area 室内面积 988sqm
Exterior area 室外面积 546sqm
24
Treetop villa 4 bedroom villa ccedilpͱĉ
Interior area 室内面积 2667sqm
Exterior area 室外面积 863sqm
Total usable area 实际使用面积 353sqm
25
Level 1 一层
Interior area 室内面积 136sqm
Exterior area 室外面积 168sqm
Level 2 二层
Interior area 室内面积 1307sqm
Exterior area 室外面积 695sqm
26
FITTINGS amp FINISHES SCHEDULE
EXTERIOR AND INTERIOR FINISHES
External walls
Structure is built from steel and SIP (Structural Insulated Panels) External wall is cladded with painted fiber cement board
Internal walls
emulsion paint
Ceiling
Ceiling is finished with emulsion paint
Flooring
Bedroom is finished with heavy strand bamboo flooring
Balcony
Balcony floor is finished with Wood Plastic Composite decking (M wood) Railing and trellis made with Liu An wood Balustrade is fitted with metal and Liu An wood
Window
bedrooms are fitted with double glazed LowE glass and Roto hardware
Kitchen amp powder room
Floor is finished with natural tile Kitchen cabinets and sink are provided Kitchen counter top is fitted with natural stone
Bathroom
Wall and floor are finished with natural stone
Doors
Entrance door is made of solid core timber fitted with Saflok RFID locks Bedroom doors are fitted with hollow core timber fitted with Saflok RFID security locks
ƭѡȦƎˤ]ɛ
室内外材料
oacuteƟͳʥ
oacuteƟͳƿńˤƗĮƿńƎƿńWOSIPlt6ʥϸΉɮOũʘ6
ɬʥ
ǸćƎͱтɬʥǩϸĔƎˎƲʘ6
ų
ųɘˎƲʘ6
THORN
ǸćģūɦTHORNO6ͱіќTHORNO
ȹ
ȹϸɦOʓʟ6ʈȲҎɦѐШOuml6ȇĬϸDŽрƎȲҎɦĜ6
acuteŲ
Ǹć5ͱOumlacuteŲϸȽɦѐacuteȀʆ-3ѓǹtȟƎ-0-ͶDŽʆƪ6
notĉ
THORNϡƎɘϡʿTHORNѦʓʟ=notĉŀlaquoŖϡƎʇ6notĉɘʿ˵6
Ќ
Ќʥ˦ƎTHORNϡʿ˵ʓʟ6
ɑ
ˏǺAringɑϸ˹Ψɦɑʆ˛-)ljordfɑNJ΄6ͱɑϸǹΨɦɑʆ˛SaflokljordfɑNJ΄6
27
MECHANICAL AND ELECTRICAL INSTALLATIONS
Heating and Cooling
AIRWELL centralized water source heat pump is provided Fresh air intake with heat recovery system is installed
Electrical provisions
are provided
Electricity
Concealed conduits are provided Threephase electricity supply with miniature circuit breaker distribution board is provided
TV telephone and internet connection
Satellite TV with all major international channels
is provided in all the villas Telephone outlets and wireless internet connection is provided
Hot water supply
Huang Ming solar hot water heater and Rinnai gas water heaters are installed for the villa
Water supply and pipes
Concealed copper pipes are used for both hot water and PPR pipes are used for cold water
The resort will be patrolled 24 hours a day CCTV system is in operation throughout the resort 24 hours a day All the villa front doors and bedroom doors are fitted with Saflok RFID security lock system
APPLIANCES TO BE PROVIDED OR INSTALLED IN EACH DOMESTIC
UNIT
机电设施配套
ŀɻũѐȐ
ɽyumlƍѓ˾Е˅`΄6ΪĘ˅ſ΄6
Ɲaacute
ʆEΐNtildeŎOumlǭŋϡƎѿ6
aacuteȞŀϰ
ѩϾϮ˾ΐȺ=ʆϾίoumlȺʠ=ʆaacuteΓOuml˓ΑaacuteЕŀϰ6
aacuteƎςˤ]
έaacute=ʹΐaacuteŹũʹΐȺ6
˅ˤ]
žɛϒɭ˅ʠƎȩɬɌʡ˅ʠ
Ŏ
˅ŀϰŎǩϸϮc˾ĮŎ=ȐŀϰŎŎ6
WCˤ]
oacuteƟAacuteˤϾϾΟ˶ѽOumlgȺaacute΄ϡƎΟ˶OumlπɄ6ˏǺAringɑƎͱϸSaflokljordfɑNJ΄
标准住宅单位附送以下设备
Stove BAUMATICExaust fan BAUMATICOven BAUMATICMicrowave BAUMATICFridge BAUMATICBARMini fridge (2 3 bedroom) BAIXUEWine fridge (4 bedroom) BAUMATICBEDROOMMini fridge BAIXUEBath KOHLERTERRACEBarbeque grill
TelevisionDVDBATHROOMShower KOHLERBasin KOHLER
notĉ aacuteraquoȷ ʄɇUcircǷnotĉϼχƉ ʄɇUcircǷnotĉaacuteDZΓ ʄɇUcircǷuȷ ʄɇUcircǷɬяrΓ ʄɇUcircǷHΟrΓ=ĉlt JμǙŖĉlt ʄɇUcircǷͱΟrΓ JμЌį Ǵȍȹ˞DZΓҒĉaacute ɯDVD ɯЌȪЌʠ Ǵȍʇ Ǵȍ
28
NOTE
1 The Developer reserves the right to substitute other materials
or appliances of comparable quality and standard for the
intended items as listed in above fittings and finished schedule
2 The fittings and finished as listed above shall be subject to
the terms of formal Agreement for Sale and Purchase Those
provisions may have slight variation in the color measurement
3 The Developer reserves the right to make modifications and
changes to the building design fittings and finishes without
prior notice
4 Fittings and finishes of the Special Units may be different
from those of the Typical Units
备注
āЮ˙WȰϞʧʹȞ=Dв˹ƙʮȁεϘϡUgraveётƭѡȦϡƎˤ]Ccedil˛ȧĹΙ6
˛ȧĹΙȦϡƎˤ]ǩϡн˾ɈɉūКOumlǿщegraveѬ6ĹΙƭѡȦƎˤ]ǵɭƁФϋ˔=ȣoacutepoundAcirc5ȓ5ѺуƎƆľ˛ordfʬp6
āЮ˙WȰϞʧʹȞδeacuteϡƎĽĨϛOumlˤƗ5ƭѡȦϡƎˤ]ʹεȮαс6
˔EumlЏOumlēƭѡȦϡƎˤ]І˛oȧĹΙǵɭϾx6
29
PURCHASE OPTIONS
Buying a Tree-top Villa at naked Stables Private Reserve involves signing a Sale and Purchase Agreement with the development
company and a Lease and Management Agreement and Deed of Conditions with the Hotel Management Company The Management
Agreement requires the purchaser to lease the property back to the Hotel Management Company to manage on the ownerrsquos behalf
There are two different plans which are available for buyers
在 naked Stables 购买一套拥有不动产权的树顶别墅包括与发展公司签署一份买卖协议以及与酒店管理公司签署一份租赁管理协
议和条件契约管理协议要求购买者以业主的名义向管理公司出租其别墅以供其管理买家有两种方案可供选择
ŅɈκΙ
30
OPTION 1 - FLEXIBILITY
1Owner Usage Rights
Zero usage restrictions
Early reservations are required to secure Villarsquos especially during prime and peak seasons If a Villa Owner does not provide the
required advance notice for a reservation the resort may be required to offer the owner a different unit or in the worst case no
availability at all
1 业主使用权限
ȫ˼ϸΏѐ
ϘʴʣЎegraveˏѢp=ϺʙФƐƕ6ˍřpϛѝɍϾŀϘʴOumlϸЂЎegraveOumlЎс=oacuteƟAacuteƮʙŀȮϞdegѢdeg=ƆеѻЦĴOumlʮȁɍϾǹĉ6
2 Rental Revenue
2 租金收入
a Rental revenue
Whilst not in residence the owner will be eligible to earn a pro rata 36 of the room revenue generated by the Reserve during their
absence Ie Everyday the revenue generated by the entire resort is divided amongst the owners not in residence on that day When
an owner is in residence he forfeits his opportunity to earn revenue
ѸDŽˏ
ϛѝxǝѢʖƣ=ƮOtildeOgraveoacuteƟAacuteordfѸʙĉͳOtildeϧOuml6ɏoacuteƟAacuteordfѸɨΡxǝѢФfrac14OumlϛѝOumlĉͳOtildeOumlϧƮ^ʒǩēʆĺжΡϛѝ6IcircϛѝǝѢФʙpȕ˶=Ʈ˱ʸƅOtildeϧOumlƉƁ6
b Monitoring your returns
Owners will receive regular financial information in the form of an electronic or hardcopy statement with details including owner
records of stays amounts spent revenue generated etc Owners may request to receive these statements daily weekly or monthly
Should the owner wish to lsquocash outrsquo and withdraw cash generated from their villa ownership this will be available biannually at the
gtƢethɰOumlſY
ϛѝƮƁegraveʖOgraveaacuteѲPƆɘP~Yo=ɬˋʭregOumlȧordfϛѝOumlˏѢƘȼ=ΞĒƘȼ=ˏſYUgrave6ϛѝǵκЪɏˉ=ɏέʖ=ƆɏĸМOgravefrac14Yo6ˍϛѝoslashѳƓФoacuteƟAacuteѓOumlˏſYljα=ɨɋǵɍSɱ˹˲Ϟfrac346ƆɏɱOumlМƆɏɱOumlМ6
选项1-灵活性
31
c Cashing out your returns
Owners will be able to cash out their returns twice a year If the owner chooses not to cash out his returns the resort allows the
owners to use their returns at the resort This option allows the owners to deduct returns pretax
gtƮɴOumlſYŚDŽĈ˾ʷordf
ϛѝɭņɏɱȢfrac34ϡDŽĈ˾ʷordfɒOumlſYϧ6ˍřϛѝκЪxʷordfOumlϧ=ǵϡФoacuteƟAacuteѓ˼ϸ6жѕκΙПηϛѝǻshyɩʣOumlſY6
3 Discounted Resort Services
All services available at the resort are offered to owners and their guests at a 20 discount off list prices These services include
restaurants wellness centre and activities centre
3 有折扣优惠的度假村服务
oacuteƟAacuteȕϾŀĺϛѝϡƎɒǸˆOumlĞiumlDвnƠĺЃOumlгǻ6жΡĞVȂ5ƫǰѓΫũƂiacuteѓΫ6
4 Services Fee
When the owner is in residence the resort continues to offer services on their behalf These services include Butler Bell
Housekeeping and Room Service In addition to these the resort offers water electricity wireless Internet and telecom services
included in the Services Fee to the owner whilst in residence The services fee is 300rmb per room per night This fee is charged on
all rooms regardless of which are in use
4 服务费用
IcircϛѝФoacuteƟAacuteǝѢ˶=oacuteƟAacuteƮƚθϡɒOumlɜϦϛѝŀĞ6жΡĞVȂϵˆ5αȔ5ƝоũǸĉĞ6shyȥжΡт=oacuteƟAacuteФϛѝǝѢʖƣŻŀ5aacute5ʹΐűȠϡƎaacuteάĞ=жΡiumlVŠФĞĒϸѓ6ɏĸĉƣɏOumlĞĒϸЏˆəe6жĸĒϸΛϾĉƣʷOuml=xɃfrac14ĉƣĚФ˼ϸ6
5Maintenance
4 of hotel room revenue will be reserved for ongoing building maintenance This will be deducted from the ownerrsquos share of total
room revenue
5 维护
ǙacircǸĉˏOumlƮ^ȰѽŮθƭѡδтĒϸ6ħēDŽuumlƮiquestϾˆǵēOtildeOumlǙacircǸĉˏĕuumlѓǻshy6
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Rooms Available 可用房间 121 121 121 121 121 121Estimated occupancy 预计使用率 35 45 55 60 60 51Estimated average daily room rate 预计每日平均房价 2500 2675 2836 2977 3096 2817Growth in room rate 房价增长率 7 6 5 4 6Annual room sales 年房间销售额 38644375 53163619 68876422 78894810 82050603 64325966RENTAL RETURN ESTIMATES - RMB Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGEEarnings Per Room (36 of gross room revenue) 124173 170827 221315 253507 263647 2066942 Bedroom 收益 ndash 双人间 248346 341653 442631 507013 527294 4133873 Bedroom 收益 ndash 三人间 372519 512480 663946 760520 790941 6200814 Bedroom 收益 ndash 四人间 496692 683306 885261 1014027 1054588 826775
INDICATIVE YIELD Indicative selling price Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
2 Bedroom 收益 ndash 双人间 6000000 41 57 74 85 88 69
3 Bedroom 收益 ndash 三人间 9000000 41 57 74 85 88 69
4 Bedroom 收益 ndash 四人间 12000000 41 57 74 85 88 69
Hotel revenues and owner rental yield - Option 1 Flexibility
32
OPTION 2- STABILITY
1Usage Rights
1 使用权限
选项2-稳定性
Total Permitted Usage Prime Peak SeasonPermitted Usage
Peak SeasonPermitted Usage
Out-of-SeasonPermitted Usage Blackout
40 days per yearNo occupancypermitted
Up to 20 days per year but no more than 7consecutive daysfor any one stay
Up to 20 days per year but no more than 7consecutive days for any one stay
No occupancypermitted
允许使用总数主要的旺季允许使用
旺季允许使用
淡季允许使用
无折扣期
每年40天 不允许占用 每年20天但是每人
不能连续居住7天每年20天但是每人 不能连续居住7天
不允许占用
Prime Peak Season To be published by naked Retreats in according to government notification every year Prime Peak Season
Middle Autumn Festival (Sept) excluding Blackout dates
Ɛƕɏɱϻnaked RetreatsĻǟоġĵāordfс6ƐƕVȂѓŘsup1ƽϞМĀМlt5ȋiacuteƽͶМlt5Řʱƽ˴Мlt5ʭɛƽМlt5ѓʲƽǘМlt=xVȂʹгǻʖ6
ƕiquest˓МOgrave˴ϞМʖƣOuml10ĸїɡϡƎ10ĸľѽˉїʖ=xVȂƐƕũʹгǻʖ6
OutofSeason 20 days during December to February excluding Prime Peak Season and Blackout dates
Iacuteƕiquest˴ĀМOgraveĀМʖƣOuml=xVȂƐƕũʹгǻʖ6
Blackout Dates Peak demand dates such as holidays sporting events groups and citywide conventions Local cultural events
all as specified by the Hotel from time to time
ʹгǻʖεʴijėʖVȂƟʖ5Ћ˒5ũʺβOumlƁϨ6IcircTHORNɾyumlOumlŸƂiacuteiumlƮDвǙacircOumlɛljα6
2 Rental Revenue
2 租金收入
a Rental revenue
Regardless of your usage of your property your rental return will be fixed at 5 for the first 5 years of operation After this period
you will automatically migrate to the Flexibility plan
ѸDŽˏ
xɃɰOumlĉ˼ϸoacuteˍŪ=ͶɱOumlѸDŽϧiumlŊegraveOuml136ФжтŮ=ɴƮѳiacuteѧˏȬƂβĈF6
b Monitoring your returns
Owners will receive regular financial information in the form of an electronic or hardcopy statement with details including owner
records of stays amounts spent revenue generated etc Owners may request to receive these statements daily weekly or monthly
Should the owner wish to lsquocash outrsquo and withdraw cash generated from their villa ownership this will be available biannually at the
gtƢethɰOumlſY
ϛѝƮƁegraveʖOgraveaacuteѲPƆɘP~Yo=ɬˋʭregOumlȧordfϛѝOumlˏѢƘȼ=ΞĒƘȼ=ˏſYUgrave6ϛѝǵκЪɏˉ=ɏέʖ=ƆɏĸМOgravefrac14Yo6ˍϛѝoslashѳƓФoacuteƟAacuteѓOumlˏſYljα=ɨɋǵɍSɱ˹˲Ϟfrac346ƆɏɱOumlМƆɏɱOumlМ6
33
c Cashing out your returns
gtƮɴOumlſYϡDŽĈ˾ʷordf
Owners will be able to cash out their returns twice a year If the owner chooses not to cash out his returns the resort allows the
owners to use their returns at the resort This option allows the owners to deduct returns pretax
ϛѝɭņɏɱȢfrac34ϡDŽĈ˾ʷordfɒOumlſY6ˍřϛѝκЪxʷordfʙϧ=ǵϡФoacuteƟAacuteѓ˼ϸ6жѕκΙПηϛѝǻshyɩʣOumlſY6
3 Discounted Resort Services
All services available at the resort are offered to owners and their guests at a 20 discount off list prices These services include
restaurants wellness centre and activities centre
3有折扣优惠的度假村服务
oacuteƟAacuteȕϾŀĺϛѝϡƎɒǸˆOumlĞiumlDвnƠĺЃOumlгǻ6жΡĞVȂ5ƫǰѓΫũƂiacuteѓΫ6
4 Services Fee
When the owner is in residence the resort continues to offer services on their behalf These services include Butler Bell
Housekeeping and Room Service In addition to these the resort offers water electricity wireless Internet and telecoms services
rental option
4服务费用
IcircϛѝǝѢФoacuteƟAacuteȕ˶=oacuteƟAacuteƮƚθϡɒOumlɜϦϛѝŀĞ6жΡĞVȂϵˆ5αȔ5ƝоũǸĉĞ6shyȥжΡт=oacuteƟAacuteФϛѝǝѢʖƣŻŀ5aacute5ʹΐűȠϡƎaacuteάĞ=жΡiumlVŠФĞĒϸȕ6жϞȏOumlĞĒϸxVȂegraveβordfѸʆ6
5 Maintenance
Of the 5 guaranteed return generated form your property during the period you are not in residence the management company
will retain 4 of this return for maintaining your Villa The maintenance fund will be pooled and used for all Villarsquos in the resort
5维护
ɴxǝѢʖƣiquestɴOumlĉѓƮ˪Ouml13OumlſY=ŎȓŁƮWȰжbſYѓOumlϸѽɴpOumlŰ6ŰƈDŽƮ^ūsʜȅsϸЂϾoacuteƟAacutepOumlŰ6
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Hotel projections
Rooms Available 可用房间 not relevant 非主要Estimated occupancy 预计使用率 not relevant 非主要Estimated average daily room rate 预计每日平均房价 not relevant 非主要Growth in room rate 房价增长率 not relevant 非主要Annual room sales 年房间销售额 not relevant 非主要RENTAL RETURN ESTIMATES - RMB Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE2 Bedroom 收益 ndash 双人间 50 50 50 50 50 503 Bedroom 收益 ndash 三人间 50 50 50 50 50 504 Bedroom 收益 ndash 四人间 50 50 50 50 50 50
INDICATIVE YIELD Indicative selling price Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
2 Bedroom 收益 ndash 双人间 6000000 300000 300000 300000 300000 300000 300000
3 Bedroom 收益 ndash 三人间 9000000 450000 450000 450000 450000 450000 450000
4 Bedroom 收益 ndash 四人间 12000000 600000 600000 600000 600000 600000 600000
Hotel revenues and owner rental yield - Option 1 Flexibility
34
Option 1 - FLEXIBILITY Option 2 ndash STABILITY
investment returns for your Villa are influenced by the
success of the resort and the number of days you use
your Villa
Stable implies both your returns and your annual
usage rights to your property are fixed Regardless of
how well the resort operates your returns will remain
the same Equally you will only have a fixed number
of days allowed in residence
Usage Have unlimited usage rights to their Villa 40 days usage per year
Rental ReturnEarn 36 of the pooled returns from the entire resort
whilst not in residence
5 guaranteed return on their investment regardless
of resort performance
Resort Discount20 discount on all resort amenities and activities
(including SPA and Restaurants)
20 discount on all resort amenities and activities
(including SPA and Restaurants)
Services FeePay a Services Fee of 300rmb per room per night
whilst in residence
Maintenance4 of all room revenue is retained for maintaining
the owners Villa
4 of all room revenue is retained for maintaining
the owners Villa
选项1 ndash 灵活性 选项 2 ndash 稳定性
ȬƂβϸЂ˼ϸІſY6ɰOumlpѱſYʷǧЂoacuteƟAacuteOumlĿǑϱũɰoslashpOuml˼ϸoacute
ŊegraveβϤѯɰOumlſYũɏɱoslashЂɰOumlĉOuml˼ϸʹΏiumlŊegraveOuml6xɃoacuteƟAacuteOumlǑϱѫȁϾucircť=ɰOumlſYiumlŊegraveOuml6ϖTHORN=ɰъϾŊegraveOumlПηǝѢOuml6
使用 ʹΏѐOumlp˼ϸʹΏ ɏɱOuml˼ϸʹΏ
租金收入 ФxǝѢʖƣ=ƅOtildeмĸoacuteƟAacuteūsſYOuml xɃoacuteƟAacuteǑϱѫȁˍŪ=Wп13OumlſYϸЂѱ
度假村折扣 ϾoacuteƟAacuteˤ˲ũƂiacuteOumlгǻVȂSPAũlt ϾoacuteƟAacuteˤ˲ũƂiacuteOumlгǻVȂSPAũlt
服务费用 ǝѢʖƣ=ɏĉƣɏЏˆəeOumlĞĒϸ čѝϘ
维护 ϾĉƣˏOumlƮ^WȰϸЂϛѝpOumlŰ ϾĉƣˏOumlƮ^WȰϸЂϛѝpOumlŰ
OPTION COMPARISON
选项对比
35
36
INDUSTRY RETURNS AND BENCHMARKS
INDUSTRY REPORT
行业报告
Tourism and urban resorts is one of the fastest growing industries in China According to industry consultant HVS cities such
as Shanghai Beijing Shenzhen Guangzhou Hangzhou and Tianjin all have a population where a critical mass of highly affluent
individuals and successful companies exist generating demand for suburban resorts
ФѓŘ=ȾϽϛũoacuteƟAacuteσɓāЮOumlαϛтϞ6ĻǟʺʳǙacircĞϛltOumlϞΙYĵ˿=ФѓŘOumlѝϘˍ˛ŝ5[ǎ5˧5œј5ţјũdžǩēyѯAringȣOumlĥЍˆʾũĿOumlʝϛ=ϻfrac14ϚƊāȥoslashƴʵoacuteƟAacuteOumlƌAringεʴ6
Amongst other things the exponential growth in private vehicles has seen a huge increase in demand in the leisure market With
the completion of the shenjiahu highway in 2010 the travel time from downtown Shanghai to Deqing is now 2 hours Also with
stop at Deqing) scheduled to open in late 2011 travel time from downtown Shanghai to Moganshan will take between 15 to 2
hours When comparing travel times to get to other resort destinations in China ndash eg Hainan or Lijiang flight times might be within
2 or 3 hours total travel time including travel to airports and check in make the whole trip 6 to 7 hours plus additional travel cost
Within the 2 hour travel radius of Shanghai the quality of resort destinations is also (in our opinion) not at an international standard
with most hotels simply being lsquocity hotels in the countryrsquo rather than true resort properties operating at international standards
shyfrac14т=ѯĸˆγΊOumlāЮ=ĸˆƸϴϾȿϚσʂ˫6ѳɱ˥ƛůijϡŮ=iquest˛ŝOgraveOcircʭϚLjεϘĸΟ˶Ouml6ΪƭOumlijǵϡФ13ēєɬiquest˛ŝUumlAumlţј6ƏƮФɱYacuteǫľOumliquestţјOgraveɫǎOumlijѓϾϞаDzOcircʭlt=ъεϞĸSΟ˶OgraveȢĸΟ˶ǜǵϡiquest˛ŝѓΫOgraveAumlɢī˗6ˍřІѓŘOumloacuteƟˮTHORNŝɫ5ȒƯUgraveaƹ=shyȥϘųĒэĸΟ˶Oumlďα˶ƣ=ŻϘФVȂʣƉ=CʺƤũUgraveEgraveOslashƉ˛ų˛эĸΟ˶=ĽxϸɨΡuumlOumlαųΝȥ6Ѷō˛ŝїiΟ˶ɬOumlγΊoacuteƟʸdeg=э˟ͰɒˈltІŘƙŸnѬŻϾѯɛOumlǢ6AringēOumloacuteƟǙacircϚũѓOumlɨΡǙacircɍϾ_ёOumlʵp=ЗЗAumlxOgraveинŘƙϤϦ˛oacuteƟίĉΙɧOumlϘʴ6
ϛѝЎʖſYІaƹ
37
OUR NICHE
我们的利基
naked sees a need in the market for world class expertly designed and operated resorts which are within 1 to 2 hour travel time
of major cities in China As with other urban resorts we believe that the Leisure market and the MICE (Meetings Incentives
Conferences Events) market will be a huge driver for our business In addition we feel that we are already at the forefront of
the growing focus and concern on environmental design building and operations as well as the growing interest in nature and
environmental education At naked we also place a high emphasis on facilities and services for the entire extended family ndash from
children to parents to grandparents that other resorts do not place dedicated resources for
nakedЎƧOgraveȥФѓŘжϞεʴƏǢȑѝϘϞэȢĸΟ˶Ouml=˶ЁhζǁϞȱOumlѥϛˤƗũŎȓOumloacuteƟΙɧ6ͰɒΑάγΊũƁƁϨ5ưȘȾϽ5AringίʝϛƁϨ5ƂiacuteЮȉltOumloslashͰɒϛOumlіAringʤȞ6frac14=ͰɒФŋѣũiacuteźWίˤƗ5ƭШ5ŎȓũźWȓɲœ˛ϠǑѷФȥαϛȭя=ФnakedІαϛеxͰɒϚіoslashЂˣʵѓOumlŜѲ5Ɲ5ȌеOumlĞũˏ6
As such we feel very confident in the rates and occupancies that we will achieve Regarding room prices when benchmarking
against some of the other leading hotel brands in the resort market such as Aman Fayun Hangzhou Banyan Tree Hangzhou Fuchun
Resort Hangzhou Mandarin Oriental Hainan and Commune by the Great Wall average rates in March 2011 for single bedrooms in
this set are ~ RMB2800
ϩfrac14=ͰɒoslashЂˏѢĉƠϡƎˏѢȿcurrenɊάΫ6ФˏѢĉƠĈɘ=ІʙФoacuteƟAacute˛OumlсɜǙacircʑʁaƹ=ˍCҊĂО5ţјНҏѨ5ĥsup1˗ǝ5˓φŴecircĈǙacircũƵ΅OumlŁˣ=Фɱ˓МOumlEumlˆƣʒǩƠķ=6
Regarding occupancies we are confident to achieve occupancies of around 60 after about 4 years of operation but forecast
conservatively that our occupancies will start from around 35 in the 1st year of operation and grow steadily to 45 in year 2
55 in year 3 and 60 after the hotel is lsquomaturersquo from year 4 onwards
ФˏѢȿĈɘ=ͰɒŬϾάΫǑŚɱOumlǑϱ=ͰɒǵϡAumlOgraveOumlˏѢȿ6WŇƗ=ͰɒOumlˏѢȿƮƁϻszligϞɱOuml13=egraveЫOgravefrac34ɱOuml13ũszlig˓ɱOuml1313=szligɱϡŮƮƁЫOgrave6
Given the above estimates we believe that owners can expect attractive investment terms as illustrated in the table below
Ļǟϡ˛OumlŇƗ=ЎƗϛѝɭņOtildeOgraveOumlѱſYƮƁˍ΅o˿
CҊĂО
НҏѨ
ĥsup1˗ǝ
˓φŴecircĈǙacirc
Ƶ΅OumlŁˣ
RMB4270
RMB3500
RMB2000
RMB2150
RMB2388
Aman Fayun Hangzhou
Banyan Tree Hangzhou
Fuchun Resort Hangzhou
Mandarin Oriental Hainan
Commune by the Great Wall Beijing
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Rooms Available 可用房间 121 121 121 121 121 121Estimated occupancy 预计使用率 35 45 55 60 60 51Estimated average daily room rate 预计每日平均房价 2500 2675 2836 2977 3096 2817Growth in room rate 房价增长率 7 6 5 4 6Annual room sales 年房间销售额 38644375 53163619 68876422 78894810 82050603 64325966
38
39
ͰɒOumldivideTHE TEAM
40
Grant Horsfield ndash Chairman naked Group
Grant a native of South Africa is Founder and Chairman of the
naked Group
Before coming to China in 2005 Grant worked in England
and South Africa with more than 10 years business ownership
experience With background in IT he launched eBites
Limited in 2000 Operating nationally eBites was both a
publishing company and a callcentre facilitations company with
headquarters based in Cape Town In 2004 Grant received
an MBA from University of Cape Town Graduate School of
Business Upon graduation he decided to come to China as he
saw China is where business opportunities lie
After spending two years in Shanghai he found himself
overwhelmed by the metropolis and missed the natural beauty
of his home From this desire and need sprouted the concept
for naked Retreats which was launched in 2007 Grantrsquos vision is
to create sanctuaries that are in harmony with the environment
where people can appreciate the simple way of nature and
embrace the naked lifestyle Grantrsquos tireless efforts in promoting
ecotourism in the rural areas not only created jobs but also
pride for the local community He received an environmental
award from the Huzhou Government in 2008
高天成 - naked集团总裁
ij=ɫčIcircTHORNˆ=nakedƍOumlmiddot˽ˆũѵ|6
Ф13ɱȅOgraveѓŘтʣ=ij˪ЬФϯŘƎɫčľѽ=ϾŚɱOuml˙ϛǑϱƎРѽǑϏ6ФʙITǒOumlUѠ΅=ɱij˪ƭȜȥeBitesϾΏŁ=eBitesŁƮϱΝІaacuteŹĞѓΫLJɖƿū=ʙѵˤФǭʔugrave6ɱ=ijƅOtildeȥǭʔugraveAringλ˙λЙOumlMBAλ6dϛŮ=ǧegraveȅѓŘ=ϩǯOgraveȥжȕOuml˙Ɖ6
Ф˛ŝEgraveȥȢɱтŮ=āѳƓxȥ˪Ƃ=sʨAtilde˱ȥѳʿɐǒ6ФжѕИІεʴOumlʶ˼΅=ƭȜnaked Retreats
OumlΖĂФɱOtildeOgraveȥ˹˲6ijOumlΖĂƭШϞĸ˯THORNІѳʿũΣŃdeg=ˆɒǵϡΘѳʿ=ΘnakedOuml˪ƂĈ˾6ij˫ΔAacuteTHORNʵ˪ȾϽѽordfOumlxΦɹȞ=xLjmiddotШȥľѽıŻOtildeOgraveȥIcircTHORNˣʵOumlХϐ6ij˪ƅOtildeȥɱůјоġNāOumlźWAring˼ư6
41
Delphine Yip-Horsfield ndash Partner Ben Wood Studio Shanghai
received her Master of Architecture degree from Harvard
Boston prior to moving to Shanghai to oversee the award
winning Xintiandi project on behalf of Wood and Zapata In
the fall of 2005 Delphine became partner at Ben Wood Studio
Shanghai
Drawing from her own experience of diverse cultures Delphine
has led a multitude of high profile projects such as Hangzhou
Xihutiandi Zhujiajiao Oriental Garden Shanghai Waitanyuan
Beijing Palace 77 Shanghai Hongqiao Commercial Core Lijiang
Lashihai Resort Masterplan etc
In 2006 she was selected Wallpaper magazinersquos first annual 40
under 40 designer of the year
Delphine is the chief master planner and architect for naked
Home Village and naked Stables Private Reserve She also
oversees the visuals and styling of the naked Brand
叶凯欣 - 上海Ben Wood设计室合伙人
ϜǮΩɺ=Ben Wood ˤƗľѽOumlѵƢ=śęAringλƭѡλ6ȅ˛ŝтʣ=ФΒIJ5ɷКũuuacuteľѽ6ȅ˛ŝŮ=CcediloWoodũZapataĤЩΪTHORNΙɧOumlƢethľѽ613ɱʲƕ=ϜǮΩɺBen Wood ˤƗľѽūƃˆ6
ϾѯxŸϽșǑϏOumlϜǮΩɺ=EacuteˇȥηucircijocircΙɧOumlƢeth=VȂţјͻůTHORN5њƝƶecircĈųВ5˛ŝЕ5[ǎłatilde5˛ŝŭʦ˙ϛѓΫ5ȗƯȄŝoacuteƟAacuteѵŔŷˤƗUgrave6
ɱ=ˏκȥWallpaperСьǃɱoacuteϡ΅OumlˤƗ˰6
ϜǮΩnakedƝВAacuteũnaked RetreatsOumlѵˤƗеũƭѡ˰6˶ϚĤЩƢethnaked˙nOumlFũĘķˤƗ6
42
Kang Yang Lim ndash Group Chief Operating Officer naked Group
Group with over 13 years corporate finance and real estate
development experience Previously he was Director of the
real estate division of APP China taking responsibility for the
initial positioning and development of the USD15 billion lsquoWhite
Magnolia Plazarsquo mixed use development project (including
the development of Shanghairsquos first W Hotel) He also led the
concept and development of APPrsquos branded residence and resort
project in Sheshan Shanghai
Finance division of PricewaterhouseCoopers in Melbourne
Australia where he specialized in business value and strategy
worked in inhouse strategy roles for CocaCola GB in London
and to British venture capital firm of the year (2004) ISIS Equity
Partners before coming to China in 2005
Accountants Australia in 2002 and is also an affiliate of the
of Commerce and Diploma in Modern Languages from the
University of Melbourne Australia
林纲洋- naked 集团首席营运官
ƞˏnakedƍOumlȩ˪ϴϾŚɱOumlʝϛ~ƎTHORNǭāǑϏ6Фfrac14тʣ=ѽѓŘDŽŒOumlTHORNǭāOumlѵƢ=ĤЩƠч13ϢЏOumlucircϸ8JЈȈœ9ǭāΙɧOumlcopy˽κшũǭāVȂ˛ŝszligϞƝ ǙacircOumlǭālt6˶ϚщNtildeȥDŽŒƍФ˛ŝҁ˗ʑʁѢЭũoacuteƟAacuteΙɧOumlȓɲũǭā6
ФDŽŒƍˇфтʣ=ȩİϑGAringȚφɣyuml_ʔŴϷOacuteƁƗ˰OumlǑȓ=ѥѣЂ˙ϛƠчũЯɁѰξ6ȩ˪Ф13ɱȅOgraveѓŘтʣэȑǭʔŴϷOacuteŮOumlϞotilde˶ƣɬ=ѽǵǺǵȎɂugraveŁɬOumlЯɁēͺ˰=ϡƎISISOumlʼnʏūѽƃRФϯŘɂugraveOumlϯŘĘΌѱŁˇф6
ȩ˪ФɱƅOtildeȥGAringȚφηƁƗ˰ƁũGAringȚφпʻωǗOumlƁГѱķ6˶ϚƅOtildeȥGAringȚφɣyuml_AringλOuml˙ϛλλϡƎCcedilЇϊλп6
43
Gabriela Lo ndash Managing Director naked Retreats
With over 15 years experience in high end events and PR
management Gabriela has been instrumental in bringing naked
to where it is today As one of the original members of the
naked Team Gabriela has led the growth of naked Retreats
to become one of the most famous eco retreat destinations in
China attracting guests and publicity from around the world
Originally from Macao Gabriela has rich multi cultural and
multinational living and working experience having worked and
studied for many years in Greater China England and Italy
卢家宝 - naked 度假村常务董事
ϴϾŚ13ɱOumlijocircƂiacuteũŁŃŋ΄ŎȓǑϏ=nakedDžOumlǜІȶƝXēxǭ6ѽħdivideOumlmiddot˽ГтϞ=ȶƝXϠǑAEligȭnakedѓŘѻϾɜOuml˪ȾϽɧOumlTHORNтϞ=ͼϭȥȅѳǁĹTHORNOumlǸˆ6ȶƝXȅѳGɑ=ϴϾĖĥOumlucircЏŸũucircŘǝѢũľѽǑϏ=ЬФAringѓŴTHORNʵ=ϯŘũϤAringȚϾѯucircɱωǗǑș6
Judy Zhu ndash General Manager naked Group
Zhu is the General Manager for naked Group ensuring smooth
operations of the group with a particular focus on government
朱燕 - naked 集团总经理
њώ=iquestnaked Retreatsmiddot˽ǭ˽ǜũij˪ūѽ6њώѽƍѵǑȓ=ĤЩIcircTHORNũŋ΄ʽWƍРѽ6Фƞˏnakedтʣ=њώФ˛ŝũ[ǎiquestŚηucircІ˙ϛϾŋOumlфϛ6ФΪͻȈƅOtilde˙ϛλ6
44
Kurt Berman ndash General Manager naked Stables Private Reserve
With over 16 years experience in FampB and high end luxury
resort management Kurt brings a wealth of experience and
will lead the preopening and operations of our new resort ndash
naked Stables Private Reserve Prior to joining naked Kurt was
the preopening General Manager at Six Senses Laamu and
Resident Manager for Six Senses Soneva Gili by Six Senses Kurt
has also worked at other prestigious resorts including Fregate
his career in hospitality in FampB and was a trained Chef with
experience working in many prestigious institutions including
The Dorchester Hotel in London Kurt is from South Africa and
has a masters certificate in hospitality management from Cornell
University
Kurt Berman - naked私人度假村总经理
ϾѯŚɱϬƎijIumlŤŴoacuteƟAacuteOumlŎȓǑϏ=ƮϡĖĥOumlǑϏȭNtildeͰɒΪoacuteƟAacute77)$ 0OumlϱϛũРϱ6Фƞˏ)$ тʣ=10ЬEacuteˇŚ8szligȳĭǦ9+1ϱϛѵǑȓũ8szligȳĭǦ9-2 ((OumlѤacircǑȓ610ŻЬˇфЂamp0ˆŝETHũ1+4UgraveʙўɜoacuteƟˮTHORN610OumlϛʜzЂϬαϛ=ϚϡϞĸФŬucircўɜƉńVȂ-0-0 -$-ltľѽŚOumlρȡϾOumlnot˰610ȅѳɫč=sϴϾǰɪyumlAringλЃOumlǙacircŎȓλ6
Richard Johnston ndash General Manager naked Home Village
Hailing from the United Kingdom but with most of his working
life in resorts throughout Africa Richard brings with him over
20 years experience in General Management and Director level
roles in world class resorts including Azura Retreats Cape Grace
hotel and the Saxon Hotel Richard plays a key role in the set
up of systems training and operating standards His years
of experience and mentoring leadership style make Richard a
natural inspiration for our young hotel management team
Richard Johnston - naked 家园村总经理
RichardȅѳϯŘ=IgraveAringucircOumloacuteƟAacuteľѽiumlФмĸčљ=ϴϾŚɱOumlѴūŎȓũǁƐoacuteƟAacuteVȂAzura
Retreats Cape Grace hotel and the Saxon HotelltijʒŎȓǑϏ6RichardФƭȜ΄5ʅρũРαnѬĈɘʜѯŋƨѽϸ6ĖĥOumlǑϏũȭNtildeĘķ˼OtildeoslashͰɒɱʬOumlǙacircŎȓdivideϾѯѳʿOumlƊȘ6
45
Teun Hanegraaf ndash Sales Director naked Retreats
Teun obtained a Bachelors in Business Studies and Masters
in Strategic Management with a focus on Chinese Business
Culture Teun increased our corporate sales business by 350
in his first year with us bringing international companies
ranging from international conglomerates Unilever and Coca
Cola to more local institutions such as The Shanghai American
School and leading Chinese companies such as Bank of China
韩天宁销售总监
ȅѳŧȈɥEcirc=şɵϴϾ˙ϛλλλ5ЯɁŎȓѥѣЂѓŘ˙ϛŸlt6ȅƍOumlszligϞɱşɵƮŁOumlΝϛijȥ13=sŁAEligȅȥx˟ŘƙβOumlAringŁǸŲ=жʙѓϾŘƙAringʝϛȠūȚŴũǵǺǵȎ=ϚϾ˛ŝɐŘλΠUgraveIcircTHORNƉńũѓŘϫαUgraveѓŘȴʝϛ6
Oliver Yuen ndash nature Reserve amp Recreation Manager
naked Stables Private will be the first private reserve in China
with a wealth of new flora and fauna introduced to the project
from Sydney University Australia and as a fully qualified Ranger
working in many of the worldrsquos best wildlife parks Oliver takes a
special role in ensuring the environment of naked Retreats and
naked Stables Private Reserve will be full of life and a natural
self supporting eco system Oliverrsquos passion for both people and
nature make him the perfect person to teach our guests about
what we do and make their stay not only a relaxing one but
also a fun fulfilling educational one as well Oliver previously
worked in wildlife parks and resorts such as Azura Retreats in
Mozambique Mobala Private Game Reserve in South Africa and
Sydney Aquarium in Australia
袁鹏威 - 活动经理和度假村 生物学家
naked StablesƮѓŘszligϞĸϭljΪOumlцʾũiacuteʾOumlˆoacuteƟʵ6OliverѽϞɜGAringȚφͿɯAringλūķOuml˪λƝiacuteλƝ=ϡƎФǁĹTHORNOumlϙ˪iacuteВľѽOumlľѽе=Ф˼naked Retreats ũnaked StablesϾѯĖĥ˪ѱЕ5ʿѳĺOuml˪΄Oumlźǔľѽ˛QύѯіϘƶ˔6АʊoslashˆȏũѳʿOumlƊʮ˼ѻūOumlˆȅĵͰɒOumlǸˆͰɒѼOuml˷ɋ=sʨ˂ɒФжȕOuml˶ŒxLjLjČ=˶Ϛ˂ɒOumlǝѢǑșlOtildeϾǭΫcurren˹ũϾƷЋϤϦ6АʊтʣФɫčũGAringȚφͿɯѹŏiquestϙ˪iacuteВũWŰʵOumlľѽVȂMozambique OumlAzura Retreats Mobala Private Game Reservelt6
46
Philip C Davis Company Director naked Retreats
Phil joined the Board of Directors for naked Retreats hotel
management company in 2011 His previous board experience
includes Tian Rui Hotel Corporation holder of the master license
for Super 8 economy hotels in China and Hong Kong from 2006
to 2008 He also was a founding shareholder of Tian Rui and
served as its President and Managing Director from 2006 to
2008 He was a board member of Tian Xian Cheng a bai jiu
concern which is a joint venture between Pernod Ricard and a
2010
Phil was previously Chairman of the Budweiser (Wuhan)
International Brewing Company and Managing Director of the
AnheuserBusch business in China and Hong Kong from the
beginning of 1996 through 2002 From 2003 to 2005 he
headed the AnheuserBusch liaison office with Tsingtao Brewing
Company
Phil holds a PhD in history from Washington University and
started his career as a market researcher at a major advertising
agency in the US before moving to AnheuserBusch and
heading its consumer planning and new product development
functions in the 1980s
Philip CDavis naked 度假村公司董事长
PhilЂɱƞˏȥnakedoacuteƟʵǙacircŎȓŁOumligraveƁ6ϡĖĥOumlǑϏVȂФːǙacircƍˇф5ϡƎЂɱэɱФѓŘũѓŘΒIJEacuteˇSuper ǑƖǙacirc ʼnˆ6˶=ϚːǙacircƍOumlmiddot˽ʼnecirc=ФɱэɱʖƣEacuteˇƍOumlѵ|ũigrave6ɱэɱʖƣ=ϞƝІWȎȞƞũJǙ˪ȴʝϛƬɫūѱOumlʝϛ77ΐOumligraveƁГ6
iquestɱэɱ=Phil͵šBudweiserŘƙɳǙŁOumligraveƎѓŘũѓŘΒIJCŝyŁOumligrave6iquestɱэ13ɱ=CŝyũʫETHʌǙŁOumlȠɆdegOumlĤЩˆ6PhilϴϾŴ˭uacuteAringλOumlș˻дλvλ=ФǁɱCcedilȅOgraveCŝy5ĤЩΞĒŔŷũΪʑǭāĿɭтʣ=OumlϛʜzЂɐŘOumlϞƝœĵCcedilȓŁ=Eacuteˇaeligω6
47
OUR INTERNATIONAL TEAM
International team
Chief master planners amp architects
the urban landscape of modern China with Xintiandi in
Shanghai a commercial cultural and entertainment district
Since then the studio has worked on projects in very diverse
categories both small and large scale projects include mixed
use projects like the ldquoTiandirdquo in Hangzhou Chongqing Wuhan
and Foshan luxury villa and high rise residential complexes in
Shanghai and Vietnam as well as various boutique hotels and
Chalet Architects
A00 Architecture is most well known for their research
inenvironmental sustainability and its application to their
work in Architecture Interiors and Furniture Their portfolio
includes feature restaurants luxury spas retail stores design
conversion of dozens of historic Shanghai homes into highly
personalized residences
Interior Designers AIM (Architecture amp Design) brings expertise
in the combination of world architectural styles and design
influences to the interior designs at naked Stables Private
Reserve With the Shanghai office led by the two founding
on comfort warmth and a unique blend between African and
Asian design sensibilities
Landscape Architect
Design Land Collaborative (DLC) is a professional consulting firm
comprised of landscape architects and planners with an office in
Shanghai and the United States Projects have a strong emphasis
on cultural resources historic preservation and ecological
design involving both the public and private sectors
ͰɒOumlāЮdivide
ɴǵϡΑάOumlёȣ
ŘƙŸdivide
首席规划师和建筑师
benwood Studio Shanghai OumlсɜΙɧтϞѠĨШ˛ŝΪTHORNľ=˼ʙƍ˙ϛ5Ÿ5ЄȎϞOumlʵЉ6тŮ=ЁƻȥĹȏŔɟAringΟOumlΙɧ=VȂţјOumlͻůTHORN=іʱ5͵šƎę˗OumlŤŴpϡƎФ˛ŝũЛɫOumlijѢЭʵ=ȮŻϾФѓŘƎˉ_OumlĹȏǐʑǙacircƎoacuteƟ6
小圆房建筑
AOO Architecture ФźǔWŰƎǵ θāЮĈɘϾѯѭЛOumlƭ=s˘ƮʙƭϰϸЂɬƝѩ6ɒƻŚOumlΙɧVȂ˔5ŤŴȤѓΫ5ȫ˙acirc5ˤƗίǙacirc˛ŝυНǙacirc lt5ˆoacuteƟϡƎϞ΄ȧOuml˛ŝș˻ѢЭOumlCcedilŸƎˆŸĨШ6
ɬ ˤƗ˰AIMƭѡˤƗltѥѣЂǁƭѡĘķũˤƗOumlɐƿū=ϭNtildenaked StablesOumlɬˤƗ6ФȅѳŧȈũaȚ˶OumlūѽmiddotTˆȭNtildeOuml˛ŝTdegOumlUѠ΅=ˤƗѣі5ũφčˤƗȓɲOumlntildeˊū6
景观设计
Design Land Collaborative (DLC) ϞƝiquestǒōˤƗІŔŷOumlѥϛѰξŁ=Ф˛ŝІɐŘǩˤϾēрƉń6ʙΙɧ˘ЂŋѣŸș˻ĻЕ=ƿūźW˪ǴƔ=ѥѣЂŁŃƎϾTHORNOumlŔŷ6
48
Engineering amp Project Management team
Scott Wilson Group PLC is a globalintegrated design and
engineering consultancy for the built and natural environments
Scott Wilson is responsible for the project management the
electrical and mechanical engineering for the project
Environmental Consultants
Environmental Resources Management (ERM) a leading global
provider of environmental health and safety risk and social
consulting services ERM deliver innovative solutions for business
and government clients helping them understand and manage
their impacts on the world around them ERM have 137 offices
in 39 countries and employ approximately 3300 staff
Sustainability Consultants
Bisagni Environmental Enterprises (BEE) works with the
engineering and design teams to ensure the environmental
goals set out at the inception of the project are achieved
LEED Consultants
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
Local Design Institute
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
General Contractor
and have been responsible for some of Chinarsquos most iconic
properties such as the World Financial Centre in Shanghai
工程及项目管理团队
Scott Wilson Group PLCϞƝʺʳŔɟOumlźWˤƗƎľѰξŁ6Scott WilsonĤЩΙɧOumlaacuteʠƎƉΤľ6
环境咨询
Environmental Resources Management (ERM)ϞƝʺʳαϛȭѰξŁ=ŀźǔWŰ5ƫǰCʺƎŁŃˣƁĘΌUgraveѰξĞ6ERM˙ϛƎоġɑǸŲŀĨĶβOumlǀǧĈF=UѠɒȥǀsŎȓʙǑϱoslashˣƁźǔAEligȅOumlϳΗ6ERMФʺʳϾ137ĸēрƉń=myĸŘƝ=ϴϾAringК3300ɜГľ6
可持续发展咨询
Bisagni Environmental Enterprises (BEE)ІľˤƗdivideΑűūѽ=ϡʽWФΙɧǭ˽ƼotildeˤȜOumlźǔWŰǵ θāЮɧnOumlȚ˹6
绿色建筑认证咨询
Shanghai Pacific Energy Center (SPEC)ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlŁтϞ6
本地设计公司
Shanghai Baoye Construction Corp Ltd ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlαϛȭŁтϞ6
总承包商
ϞƝŘƝƐľVŁ=ϠƻȥηucircѓŘnьβΙɧ=țˍ˛ŝźʳDŽˊѓΫ6
49
naked COVERAGE
wwwcnngocom
ldquo25 killer things to do this summerrdquo
26 April 2010
Time Magazine
ldquoRun to the Moganshan Hillrdquo
新浪博客
ldquo避世的可能rdquo
31 December 2009
wwwenglisheastdaycom
ldquoThe first batch of ldquoChina Treasured Towns ldquo released
December 2009
Shanghai Urbanatomy
ldquoGet naked this time with horsesrdquo
Shanghai Daily
ldquoGreen MaGIC Casts design spellrdquo
14 October 2009
新浪商品
ldquo中国最佳设计酒店大赏rdquo
September 2009
wwwchannelnewsasiacom
ldquoChinarsquos green resort allows travellers to vacation on good consciencerdquo
2 September 2009
wwwbijianlinblshecom
ldquo莫干隐居rdquo
25 Aug 2009
wwwassociatecontentcom
ldquoThe Exquisite Moganshan Mountains of Chinardquo
Ɏ
Wikitravel
ldquoMoganshanrdquo
德清新闻网
ldquo承包国营林场建造生态ldquo逸站rdquo
wwwsinoeventcom
ldquo亚洲旅游地产及景点峰会成功举行rdquo
wwwchinatravelbrandingcom
ldquoPursuing Green for Greenrdquo
wwwbrandrepublicasia
ldquoMaking moves towards ecofriendly eventsrdquo
7 May 2009
wwwhandsonshanghaiorg
ldquoHands On Asia Conference Summeryrdquo
May 2009
wwwmyvacationcn
ldquo莫干山居rdquo
3 April 2009
wwwshanghaidailycom
ldquoThe naked truth Time to clean up Moganshan litterrdquo
4 March 2009
wwwgreennovateorg
ldquoMoganshan Project Kick Offrdquo
13 February 2009
Travesias
ldquonaked retreatsrdquo
Feb 2009
合肥在线
ldquo大山里的裸家族rdquo
20 October 2008
wwwentrepreneurcom
ldquoThe arrival of the Olympics showcases Chinarsquos burgeoning entrepreneurial spirit ldquo
7 August 2008
50
Shanghaiist
ldquoWeekend escape to Moganshan 莫干山rdquo
9 April 2008
私家地理
ldquo艳阳下的荫凉rdquo
30 May 2008
City Weekend
ldquoGet naked in Moganshanrdquo
25 January 2008
wwwbundpiccom
ldquo在这绿中撒点野rdquo
wwwhuzhougovcn
ldquo相中德清筏头的青山绿水南非客商莫干山下建生态逸站rdquo
wwwurbanatomycom
ldquo24 Hours in Moganshanrdquo
wwwhkheadlinecom
ldquo杭州莫干山竹林深处人家rdquo
15 May 2009
wwwnewsweekcom
ldquoBack from abroadrdquo
May 2009
Chinatravelnet
ldquoMoganshan A Heavenly Hideaway of Bamboo Forests amp Tea Plantationsrdquo
April 2009
wwwmzztmcagovcn
ldquo2009年踏青乐游路线推荐大公布rdquo
16 March 2009
第三媒体
ldquo规划一条畅快随性的踏青之旅rdquo
28 October 2009
wwwdqnewszjolcomcn
ldquo三九坞 ldquo裸家族rdquo钟爱的世外桃源rdquo
28 October 2008
ldquo自驾行天下rdquo之中国莫干山rdquo
Sep 2008
ldquoShiffting Gearsrdquo
Sep 2008
April 2008
Chewed up amp Spit Out
ldquoGet nakedrdquo
19 February 2008
ldquoBest Weekend Getaway Hotels Shanghairdquo
富世
Ecoefficient hotel低碳下榻
April 2011
Spa China Guy 男士派
Experiencing The Unique
2010
Cosmo 时尚
跨洋建屋隐居不隐世
April 2010
Global Times
The Mountain of legends
Global City Geography 城市地理
莫干山 naked Retreats 都市人一ldquo裸rdquo到底的山居生活
Dec 2009
China Daily
Rural Retreat
20 March 2011
China Daily
4th March 2011
Modern Weekly周末画报
圣诞低碳游
Dec 2010
Elite Traveler 携程自由行
旅尚
Esquire
Hidden Best Restaurants
Feb 2011
51
52
53
16
17
THE DESIGN IDEA
Tree Top Villas
树顶别墅
To touch the sky at night and look down on the forest in the morning is what owners of the tree top villas will experience High
above the forest canopy 30 luxurious homes are perched in the tree tops Spacious wooden constructions with large sundecks spill
into the panoramic views of the mountains
macrɞҌҍOumlϝǹ=ϔѪȗOumlҐ=жǜϴϾccedilpOumlˆɒntildeΘOumlҕȞǒ˔6icircŤŴѢЭʗͽФ˕ȩŌт˛=pǡϞķ6аФǾOumlɦѐΟͳѓ=œOumlɢī˗ʺǒǍόYacute6
Each villa is built on stilts to minimize its physical footprint and maximize the views for its discerning owners The prefabricated villas
are made by innovative construction technology known as structural insulated panels (SIPs) With high insulation value and zero
construction waste these lofty eco dwellings are like no others offering you an energy efficient home that is beautiful and at one
with nature
ccedilpOumlƭѡaumlƵȵƿń=iquestyacuteƦ˟oslashБ˽˪źǔOumlϳΗ=sѻAringΏoacuteOumlЮϹɐOumlǒ˔6жΡЎѐOumlpϸѻΪǴƔOumlƿńWOѐШOuml6ccedilpOumlˤƗтѽ=ʹđȦͲˁssectѳʿ=ŀϞĸЁϾʑЁʩNjѳʿOuml˪ѢЭ6
The villas are intended for life Overlooking the mountains and forest below each home has a very large outside deck
complemented on the inside by an open plan kitchen with all the latest amenities dining room living area and opium den for
relaxation and entertainment Large sliding doors and full wall windows welcome natural light while sophisticated air conditioning
systems ensure your comfort Double layered glass keeps the view in perfect focus hushing all sounds to perfect stillness Wooden
floors soft lighting and high ceilings add a sense of warmth and space
ccedilpѥ˪Ƃyacuteƭ6Ġғ΅ɘOumlʾ˗ũ˕ȩ=ɏicircƭѡǩˤϾǾAringOumlϒ=ʆϡCcedilOumlмǭČ˾notĉ55˪ƂʵũČЄȎ6ǾAringOumlȄɑũмɘɅTHORNAringacuteǵɩѳʿˉŒ=˶ljOumlǹaelig΄ǵʽWɴOumloacute6tȟǵȯɴФѻƜƶoacuteΩ˚ɐǒOuml˶xƁOgraveĹѕ˩ϪOumlī˃=ntildedegЂϞʎǓтѓ6ʿOumlɦTHORNO5ˌũOumltimesŒũǹOumlųϣЫȥɻũǹƣĭ6
ˤƗȓɲ
18
Tree top villas
Roofs thatched
19
20
FLOOR PLANS
Treetop villa 2 bedroom villa ccedilpȢͱĉ
ʒɘ
Interior area 室内面积 13768sqm
Exterior area 室外面积 50sqm
Total usable area 实际使用面积 18768sqm
21
Level 1 一层
Interior area 室内面积 7088sqm
Exterior area 室外面积 102sqm
Level 2 二层
Interior area 室内面积 668sqm
Exterior area 室外面积 398sqm
22
Treetop villa 3 bedroom villa ccedilp˓ͱĉ
Interior area 室内面积 20214sqm
Exterior area 室外面积 664sqm
Total usable area 实际使用面积 26854sqm
23
Level 1 一层
Interior area 室内面积 10334sqm
Exterior area 室外面积 118sqm
Level 2 二层
Interior area 室内面积 988sqm
Exterior area 室外面积 546sqm
24
Treetop villa 4 bedroom villa ccedilpͱĉ
Interior area 室内面积 2667sqm
Exterior area 室外面积 863sqm
Total usable area 实际使用面积 353sqm
25
Level 1 一层
Interior area 室内面积 136sqm
Exterior area 室外面积 168sqm
Level 2 二层
Interior area 室内面积 1307sqm
Exterior area 室外面积 695sqm
26
FITTINGS amp FINISHES SCHEDULE
EXTERIOR AND INTERIOR FINISHES
External walls
Structure is built from steel and SIP (Structural Insulated Panels) External wall is cladded with painted fiber cement board
Internal walls
emulsion paint
Ceiling
Ceiling is finished with emulsion paint
Flooring
Bedroom is finished with heavy strand bamboo flooring
Balcony
Balcony floor is finished with Wood Plastic Composite decking (M wood) Railing and trellis made with Liu An wood Balustrade is fitted with metal and Liu An wood
Window
bedrooms are fitted with double glazed LowE glass and Roto hardware
Kitchen amp powder room
Floor is finished with natural tile Kitchen cabinets and sink are provided Kitchen counter top is fitted with natural stone
Bathroom
Wall and floor are finished with natural stone
Doors
Entrance door is made of solid core timber fitted with Saflok RFID locks Bedroom doors are fitted with hollow core timber fitted with Saflok RFID security locks
ƭѡȦƎˤ]ɛ
室内外材料
oacuteƟͳʥ
oacuteƟͳƿńˤƗĮƿńƎƿńWOSIPlt6ʥϸΉɮOũʘ6
ɬʥ
ǸćƎͱтɬʥǩϸĔƎˎƲʘ6
ų
ųɘˎƲʘ6
THORN
ǸćģūɦTHORNO6ͱіќTHORNO
ȹ
ȹϸɦOʓʟ6ʈȲҎɦѐШOuml6ȇĬϸDŽрƎȲҎɦĜ6
acuteŲ
Ǹć5ͱOumlacuteŲϸȽɦѐacuteȀʆ-3ѓǹtȟƎ-0-ͶDŽʆƪ6
notĉ
THORNϡƎɘϡʿTHORNѦʓʟ=notĉŀlaquoŖϡƎʇ6notĉɘʿ˵6
Ќ
Ќʥ˦ƎTHORNϡʿ˵ʓʟ6
ɑ
ˏǺAringɑϸ˹Ψɦɑʆ˛-)ljordfɑNJ΄6ͱɑϸǹΨɦɑʆ˛SaflokljordfɑNJ΄6
27
MECHANICAL AND ELECTRICAL INSTALLATIONS
Heating and Cooling
AIRWELL centralized water source heat pump is provided Fresh air intake with heat recovery system is installed
Electrical provisions
are provided
Electricity
Concealed conduits are provided Threephase electricity supply with miniature circuit breaker distribution board is provided
TV telephone and internet connection
Satellite TV with all major international channels
is provided in all the villas Telephone outlets and wireless internet connection is provided
Hot water supply
Huang Ming solar hot water heater and Rinnai gas water heaters are installed for the villa
Water supply and pipes
Concealed copper pipes are used for both hot water and PPR pipes are used for cold water
The resort will be patrolled 24 hours a day CCTV system is in operation throughout the resort 24 hours a day All the villa front doors and bedroom doors are fitted with Saflok RFID security lock system
APPLIANCES TO BE PROVIDED OR INSTALLED IN EACH DOMESTIC
UNIT
机电设施配套
ŀɻũѐȐ
ɽyumlƍѓ˾Е˅`΄6ΪĘ˅ſ΄6
Ɲaacute
ʆEΐNtildeŎOumlǭŋϡƎѿ6
aacuteȞŀϰ
ѩϾϮ˾ΐȺ=ʆϾίoumlȺʠ=ʆaacuteΓOuml˓ΑaacuteЕŀϰ6
aacuteƎςˤ]
έaacute=ʹΐaacuteŹũʹΐȺ6
˅ˤ]
žɛϒɭ˅ʠƎȩɬɌʡ˅ʠ
Ŏ
˅ŀϰŎǩϸϮc˾ĮŎ=ȐŀϰŎŎ6
WCˤ]
oacuteƟAacuteˤϾϾΟ˶ѽOumlgȺaacute΄ϡƎΟ˶OumlπɄ6ˏǺAringɑƎͱϸSaflokljordfɑNJ΄
标准住宅单位附送以下设备
Stove BAUMATICExaust fan BAUMATICOven BAUMATICMicrowave BAUMATICFridge BAUMATICBARMini fridge (2 3 bedroom) BAIXUEWine fridge (4 bedroom) BAUMATICBEDROOMMini fridge BAIXUEBath KOHLERTERRACEBarbeque grill
TelevisionDVDBATHROOMShower KOHLERBasin KOHLER
notĉ aacuteraquoȷ ʄɇUcircǷnotĉϼχƉ ʄɇUcircǷnotĉaacuteDZΓ ʄɇUcircǷuȷ ʄɇUcircǷɬяrΓ ʄɇUcircǷHΟrΓ=ĉlt JμǙŖĉlt ʄɇUcircǷͱΟrΓ JμЌį Ǵȍȹ˞DZΓҒĉaacute ɯDVD ɯЌȪЌʠ Ǵȍʇ Ǵȍ
28
NOTE
1 The Developer reserves the right to substitute other materials
or appliances of comparable quality and standard for the
intended items as listed in above fittings and finished schedule
2 The fittings and finished as listed above shall be subject to
the terms of formal Agreement for Sale and Purchase Those
provisions may have slight variation in the color measurement
3 The Developer reserves the right to make modifications and
changes to the building design fittings and finishes without
prior notice
4 Fittings and finishes of the Special Units may be different
from those of the Typical Units
备注
āЮ˙WȰϞʧʹȞ=Dв˹ƙʮȁεϘϡUgraveётƭѡȦϡƎˤ]Ccedil˛ȧĹΙ6
˛ȧĹΙȦϡƎˤ]ǩϡн˾ɈɉūКOumlǿщegraveѬ6ĹΙƭѡȦƎˤ]ǵɭƁФϋ˔=ȣoacutepoundAcirc5ȓ5ѺуƎƆľ˛ordfʬp6
āЮ˙WȰϞʧʹȞδeacuteϡƎĽĨϛOumlˤƗ5ƭѡȦϡƎˤ]ʹεȮαс6
˔EumlЏOumlēƭѡȦϡƎˤ]І˛oȧĹΙǵɭϾx6
29
PURCHASE OPTIONS
Buying a Tree-top Villa at naked Stables Private Reserve involves signing a Sale and Purchase Agreement with the development
company and a Lease and Management Agreement and Deed of Conditions with the Hotel Management Company The Management
Agreement requires the purchaser to lease the property back to the Hotel Management Company to manage on the ownerrsquos behalf
There are two different plans which are available for buyers
在 naked Stables 购买一套拥有不动产权的树顶别墅包括与发展公司签署一份买卖协议以及与酒店管理公司签署一份租赁管理协
议和条件契约管理协议要求购买者以业主的名义向管理公司出租其别墅以供其管理买家有两种方案可供选择
ŅɈκΙ
30
OPTION 1 - FLEXIBILITY
1Owner Usage Rights
Zero usage restrictions
Early reservations are required to secure Villarsquos especially during prime and peak seasons If a Villa Owner does not provide the
required advance notice for a reservation the resort may be required to offer the owner a different unit or in the worst case no
availability at all
1 业主使用权限
ȫ˼ϸΏѐ
ϘʴʣЎegraveˏѢp=ϺʙФƐƕ6ˍřpϛѝɍϾŀϘʴOumlϸЂЎegraveOumlЎс=oacuteƟAacuteƮʙŀȮϞdegѢdeg=ƆеѻЦĴOumlʮȁɍϾǹĉ6
2 Rental Revenue
2 租金收入
a Rental revenue
Whilst not in residence the owner will be eligible to earn a pro rata 36 of the room revenue generated by the Reserve during their
absence Ie Everyday the revenue generated by the entire resort is divided amongst the owners not in residence on that day When
an owner is in residence he forfeits his opportunity to earn revenue
ѸDŽˏ
ϛѝxǝѢʖƣ=ƮOtildeOgraveoacuteƟAacuteordfѸʙĉͳOtildeϧOuml6ɏoacuteƟAacuteordfѸɨΡxǝѢФfrac14OumlϛѝOumlĉͳOtildeOumlϧƮ^ʒǩēʆĺжΡϛѝ6IcircϛѝǝѢФʙpȕ˶=Ʈ˱ʸƅOtildeϧOumlƉƁ6
b Monitoring your returns
Owners will receive regular financial information in the form of an electronic or hardcopy statement with details including owner
records of stays amounts spent revenue generated etc Owners may request to receive these statements daily weekly or monthly
Should the owner wish to lsquocash outrsquo and withdraw cash generated from their villa ownership this will be available biannually at the
gtƢethɰOumlſY
ϛѝƮƁegraveʖOgraveaacuteѲPƆɘP~Yo=ɬˋʭregOumlȧordfϛѝOumlˏѢƘȼ=ΞĒƘȼ=ˏſYUgrave6ϛѝǵκЪɏˉ=ɏέʖ=ƆɏĸМOgravefrac14Yo6ˍϛѝoslashѳƓФoacuteƟAacuteѓOumlˏſYljα=ɨɋǵɍSɱ˹˲Ϟfrac346ƆɏɱOumlМƆɏɱOumlМ6
选项1-灵活性
31
c Cashing out your returns
Owners will be able to cash out their returns twice a year If the owner chooses not to cash out his returns the resort allows the
owners to use their returns at the resort This option allows the owners to deduct returns pretax
gtƮɴOumlſYŚDŽĈ˾ʷordf
ϛѝɭņɏɱȢfrac34ϡDŽĈ˾ʷordfɒOumlſYϧ6ˍřϛѝκЪxʷordfOumlϧ=ǵϡФoacuteƟAacuteѓ˼ϸ6жѕκΙПηϛѝǻshyɩʣOumlſY6
3 Discounted Resort Services
All services available at the resort are offered to owners and their guests at a 20 discount off list prices These services include
restaurants wellness centre and activities centre
3 有折扣优惠的度假村服务
oacuteƟAacuteȕϾŀĺϛѝϡƎɒǸˆOumlĞiumlDвnƠĺЃOumlгǻ6жΡĞVȂ5ƫǰѓΫũƂiacuteѓΫ6
4 Services Fee
When the owner is in residence the resort continues to offer services on their behalf These services include Butler Bell
Housekeeping and Room Service In addition to these the resort offers water electricity wireless Internet and telecom services
included in the Services Fee to the owner whilst in residence The services fee is 300rmb per room per night This fee is charged on
all rooms regardless of which are in use
4 服务费用
IcircϛѝФoacuteƟAacuteǝѢ˶=oacuteƟAacuteƮƚθϡɒOumlɜϦϛѝŀĞ6жΡĞVȂϵˆ5αȔ5ƝоũǸĉĞ6shyȥжΡт=oacuteƟAacuteФϛѝǝѢʖƣŻŀ5aacute5ʹΐűȠϡƎaacuteάĞ=жΡiumlVŠФĞĒϸѓ6ɏĸĉƣɏOumlĞĒϸЏˆəe6жĸĒϸΛϾĉƣʷOuml=xɃfrac14ĉƣĚФ˼ϸ6
5Maintenance
4 of hotel room revenue will be reserved for ongoing building maintenance This will be deducted from the ownerrsquos share of total
room revenue
5 维护
ǙacircǸĉˏOumlƮ^ȰѽŮθƭѡδтĒϸ6ħēDŽuumlƮiquestϾˆǵēOtildeOumlǙacircǸĉˏĕuumlѓǻshy6
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Rooms Available 可用房间 121 121 121 121 121 121Estimated occupancy 预计使用率 35 45 55 60 60 51Estimated average daily room rate 预计每日平均房价 2500 2675 2836 2977 3096 2817Growth in room rate 房价增长率 7 6 5 4 6Annual room sales 年房间销售额 38644375 53163619 68876422 78894810 82050603 64325966RENTAL RETURN ESTIMATES - RMB Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGEEarnings Per Room (36 of gross room revenue) 124173 170827 221315 253507 263647 2066942 Bedroom 收益 ndash 双人间 248346 341653 442631 507013 527294 4133873 Bedroom 收益 ndash 三人间 372519 512480 663946 760520 790941 6200814 Bedroom 收益 ndash 四人间 496692 683306 885261 1014027 1054588 826775
INDICATIVE YIELD Indicative selling price Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
2 Bedroom 收益 ndash 双人间 6000000 41 57 74 85 88 69
3 Bedroom 收益 ndash 三人间 9000000 41 57 74 85 88 69
4 Bedroom 收益 ndash 四人间 12000000 41 57 74 85 88 69
Hotel revenues and owner rental yield - Option 1 Flexibility
32
OPTION 2- STABILITY
1Usage Rights
1 使用权限
选项2-稳定性
Total Permitted Usage Prime Peak SeasonPermitted Usage
Peak SeasonPermitted Usage
Out-of-SeasonPermitted Usage Blackout
40 days per yearNo occupancypermitted
Up to 20 days per year but no more than 7consecutive daysfor any one stay
Up to 20 days per year but no more than 7consecutive days for any one stay
No occupancypermitted
允许使用总数主要的旺季允许使用
旺季允许使用
淡季允许使用
无折扣期
每年40天 不允许占用 每年20天但是每人
不能连续居住7天每年20天但是每人 不能连续居住7天
不允许占用
Prime Peak Season To be published by naked Retreats in according to government notification every year Prime Peak Season
Middle Autumn Festival (Sept) excluding Blackout dates
Ɛƕɏɱϻnaked RetreatsĻǟоġĵāordfс6ƐƕVȂѓŘsup1ƽϞМĀМlt5ȋiacuteƽͶМlt5Řʱƽ˴Мlt5ʭɛƽМlt5ѓʲƽǘМlt=xVȂʹгǻʖ6
ƕiquest˓МOgrave˴ϞМʖƣOuml10ĸїɡϡƎ10ĸľѽˉїʖ=xVȂƐƕũʹгǻʖ6
OutofSeason 20 days during December to February excluding Prime Peak Season and Blackout dates
Iacuteƕiquest˴ĀМOgraveĀМʖƣOuml=xVȂƐƕũʹгǻʖ6
Blackout Dates Peak demand dates such as holidays sporting events groups and citywide conventions Local cultural events
all as specified by the Hotel from time to time
ʹгǻʖεʴijėʖVȂƟʖ5Ћ˒5ũʺβOumlƁϨ6IcircTHORNɾyumlOumlŸƂiacuteiumlƮDвǙacircOumlɛljα6
2 Rental Revenue
2 租金收入
a Rental revenue
Regardless of your usage of your property your rental return will be fixed at 5 for the first 5 years of operation After this period
you will automatically migrate to the Flexibility plan
ѸDŽˏ
xɃɰOumlĉ˼ϸoacuteˍŪ=ͶɱOumlѸDŽϧiumlŊegraveOuml136ФжтŮ=ɴƮѳiacuteѧˏȬƂβĈF6
b Monitoring your returns
Owners will receive regular financial information in the form of an electronic or hardcopy statement with details including owner
records of stays amounts spent revenue generated etc Owners may request to receive these statements daily weekly or monthly
Should the owner wish to lsquocash outrsquo and withdraw cash generated from their villa ownership this will be available biannually at the
gtƢethɰOumlſY
ϛѝƮƁegraveʖOgraveaacuteѲPƆɘP~Yo=ɬˋʭregOumlȧordfϛѝOumlˏѢƘȼ=ΞĒƘȼ=ˏſYUgrave6ϛѝǵκЪɏˉ=ɏέʖ=ƆɏĸМOgravefrac14Yo6ˍϛѝoslashѳƓФoacuteƟAacuteѓOumlˏſYljα=ɨɋǵɍSɱ˹˲Ϟfrac346ƆɏɱOumlМƆɏɱOumlМ6
33
c Cashing out your returns
gtƮɴOumlſYϡDŽĈ˾ʷordf
Owners will be able to cash out their returns twice a year If the owner chooses not to cash out his returns the resort allows the
owners to use their returns at the resort This option allows the owners to deduct returns pretax
ϛѝɭņɏɱȢfrac34ϡDŽĈ˾ʷordfɒOumlſY6ˍřϛѝκЪxʷordfʙϧ=ǵϡФoacuteƟAacuteѓ˼ϸ6жѕκΙПηϛѝǻshyɩʣOumlſY6
3 Discounted Resort Services
All services available at the resort are offered to owners and their guests at a 20 discount off list prices These services include
restaurants wellness centre and activities centre
3有折扣优惠的度假村服务
oacuteƟAacuteȕϾŀĺϛѝϡƎɒǸˆOumlĞiumlDвnƠĺЃOumlгǻ6жΡĞVȂ5ƫǰѓΫũƂiacuteѓΫ6
4 Services Fee
When the owner is in residence the resort continues to offer services on their behalf These services include Butler Bell
Housekeeping and Room Service In addition to these the resort offers water electricity wireless Internet and telecoms services
rental option
4服务费用
IcircϛѝǝѢФoacuteƟAacuteȕ˶=oacuteƟAacuteƮƚθϡɒOumlɜϦϛѝŀĞ6жΡĞVȂϵˆ5αȔ5ƝоũǸĉĞ6shyȥжΡт=oacuteƟAacuteФϛѝǝѢʖƣŻŀ5aacute5ʹΐűȠϡƎaacuteάĞ=жΡiumlVŠФĞĒϸȕ6жϞȏOumlĞĒϸxVȂegraveβordfѸʆ6
5 Maintenance
Of the 5 guaranteed return generated form your property during the period you are not in residence the management company
will retain 4 of this return for maintaining your Villa The maintenance fund will be pooled and used for all Villarsquos in the resort
5维护
ɴxǝѢʖƣiquestɴOumlĉѓƮ˪Ouml13OumlſY=ŎȓŁƮWȰжbſYѓOumlϸѽɴpOumlŰ6ŰƈDŽƮ^ūsʜȅsϸЂϾoacuteƟAacutepOumlŰ6
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Hotel projections
Rooms Available 可用房间 not relevant 非主要Estimated occupancy 预计使用率 not relevant 非主要Estimated average daily room rate 预计每日平均房价 not relevant 非主要Growth in room rate 房价增长率 not relevant 非主要Annual room sales 年房间销售额 not relevant 非主要RENTAL RETURN ESTIMATES - RMB Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE2 Bedroom 收益 ndash 双人间 50 50 50 50 50 503 Bedroom 收益 ndash 三人间 50 50 50 50 50 504 Bedroom 收益 ndash 四人间 50 50 50 50 50 50
INDICATIVE YIELD Indicative selling price Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
2 Bedroom 收益 ndash 双人间 6000000 300000 300000 300000 300000 300000 300000
3 Bedroom 收益 ndash 三人间 9000000 450000 450000 450000 450000 450000 450000
4 Bedroom 收益 ndash 四人间 12000000 600000 600000 600000 600000 600000 600000
Hotel revenues and owner rental yield - Option 1 Flexibility
34
Option 1 - FLEXIBILITY Option 2 ndash STABILITY
investment returns for your Villa are influenced by the
success of the resort and the number of days you use
your Villa
Stable implies both your returns and your annual
usage rights to your property are fixed Regardless of
how well the resort operates your returns will remain
the same Equally you will only have a fixed number
of days allowed in residence
Usage Have unlimited usage rights to their Villa 40 days usage per year
Rental ReturnEarn 36 of the pooled returns from the entire resort
whilst not in residence
5 guaranteed return on their investment regardless
of resort performance
Resort Discount20 discount on all resort amenities and activities
(including SPA and Restaurants)
20 discount on all resort amenities and activities
(including SPA and Restaurants)
Services FeePay a Services Fee of 300rmb per room per night
whilst in residence
Maintenance4 of all room revenue is retained for maintaining
the owners Villa
4 of all room revenue is retained for maintaining
the owners Villa
选项1 ndash 灵活性 选项 2 ndash 稳定性
ȬƂβϸЂ˼ϸІſY6ɰOumlpѱſYʷǧЂoacuteƟAacuteOumlĿǑϱũɰoslashpOuml˼ϸoacute
ŊegraveβϤѯɰOumlſYũɏɱoslashЂɰOumlĉOuml˼ϸʹΏiumlŊegraveOuml6xɃoacuteƟAacuteOumlǑϱѫȁϾucircť=ɰOumlſYiumlŊegraveOuml6ϖTHORN=ɰъϾŊegraveOumlПηǝѢOuml6
使用 ʹΏѐOumlp˼ϸʹΏ ɏɱOuml˼ϸʹΏ
租金收入 ФxǝѢʖƣ=ƅOtildeмĸoacuteƟAacuteūsſYOuml xɃoacuteƟAacuteǑϱѫȁˍŪ=Wп13OumlſYϸЂѱ
度假村折扣 ϾoacuteƟAacuteˤ˲ũƂiacuteOumlгǻVȂSPAũlt ϾoacuteƟAacuteˤ˲ũƂiacuteOumlгǻVȂSPAũlt
服务费用 ǝѢʖƣ=ɏĉƣɏЏˆəeOumlĞĒϸ čѝϘ
维护 ϾĉƣˏOumlƮ^WȰϸЂϛѝpOumlŰ ϾĉƣˏOumlƮ^WȰϸЂϛѝpOumlŰ
OPTION COMPARISON
选项对比
35
36
INDUSTRY RETURNS AND BENCHMARKS
INDUSTRY REPORT
行业报告
Tourism and urban resorts is one of the fastest growing industries in China According to industry consultant HVS cities such
as Shanghai Beijing Shenzhen Guangzhou Hangzhou and Tianjin all have a population where a critical mass of highly affluent
individuals and successful companies exist generating demand for suburban resorts
ФѓŘ=ȾϽϛũoacuteƟAacuteσɓāЮOumlαϛтϞ6ĻǟʺʳǙacircĞϛltOumlϞΙYĵ˿=ФѓŘOumlѝϘˍ˛ŝ5[ǎ5˧5œј5ţјũdžǩēyѯAringȣOumlĥЍˆʾũĿOumlʝϛ=ϻfrac14ϚƊāȥoslashƴʵoacuteƟAacuteOumlƌAringεʴ6
Amongst other things the exponential growth in private vehicles has seen a huge increase in demand in the leisure market With
the completion of the shenjiahu highway in 2010 the travel time from downtown Shanghai to Deqing is now 2 hours Also with
stop at Deqing) scheduled to open in late 2011 travel time from downtown Shanghai to Moganshan will take between 15 to 2
hours When comparing travel times to get to other resort destinations in China ndash eg Hainan or Lijiang flight times might be within
2 or 3 hours total travel time including travel to airports and check in make the whole trip 6 to 7 hours plus additional travel cost
Within the 2 hour travel radius of Shanghai the quality of resort destinations is also (in our opinion) not at an international standard
with most hotels simply being lsquocity hotels in the countryrsquo rather than true resort properties operating at international standards
shyfrac14т=ѯĸˆγΊOumlāЮ=ĸˆƸϴϾȿϚσʂ˫6ѳɱ˥ƛůijϡŮ=iquest˛ŝOgraveOcircʭϚLjεϘĸΟ˶Ouml6ΪƭOumlijǵϡФ13ēєɬiquest˛ŝUumlAumlţј6ƏƮФɱYacuteǫľOumliquestţјOgraveɫǎOumlijѓϾϞаDzOcircʭlt=ъεϞĸSΟ˶OgraveȢĸΟ˶ǜǵϡiquest˛ŝѓΫOgraveAumlɢī˗6ˍřІѓŘOumloacuteƟˮTHORNŝɫ5ȒƯUgraveaƹ=shyȥϘųĒэĸΟ˶Oumlďα˶ƣ=ŻϘФVȂʣƉ=CʺƤũUgraveEgraveOslashƉ˛ų˛эĸΟ˶=ĽxϸɨΡuumlOumlαųΝȥ6Ѷō˛ŝїiΟ˶ɬOumlγΊoacuteƟʸdeg=э˟ͰɒˈltІŘƙŸnѬŻϾѯɛOumlǢ6AringēOumloacuteƟǙacircϚũѓOumlɨΡǙacircɍϾ_ёOumlʵp=ЗЗAumlxOgraveинŘƙϤϦ˛oacuteƟίĉΙɧOumlϘʴ6
ϛѝЎʖſYІaƹ
37
OUR NICHE
我们的利基
naked sees a need in the market for world class expertly designed and operated resorts which are within 1 to 2 hour travel time
of major cities in China As with other urban resorts we believe that the Leisure market and the MICE (Meetings Incentives
Conferences Events) market will be a huge driver for our business In addition we feel that we are already at the forefront of
the growing focus and concern on environmental design building and operations as well as the growing interest in nature and
environmental education At naked we also place a high emphasis on facilities and services for the entire extended family ndash from
children to parents to grandparents that other resorts do not place dedicated resources for
nakedЎƧOgraveȥФѓŘжϞεʴƏǢȑѝϘϞэȢĸΟ˶Ouml=˶ЁhζǁϞȱOumlѥϛˤƗũŎȓOumloacuteƟΙɧ6ͰɒΑάγΊũƁƁϨ5ưȘȾϽ5AringίʝϛƁϨ5ƂiacuteЮȉltOumloslashͰɒϛOumlіAringʤȞ6frac14=ͰɒФŋѣũiacuteźWίˤƗ5ƭШ5ŎȓũźWȓɲœ˛ϠǑѷФȥαϛȭя=ФnakedІαϛеxͰɒϚіoslashЂˣʵѓOumlŜѲ5Ɲ5ȌеOumlĞũˏ6
As such we feel very confident in the rates and occupancies that we will achieve Regarding room prices when benchmarking
against some of the other leading hotel brands in the resort market such as Aman Fayun Hangzhou Banyan Tree Hangzhou Fuchun
Resort Hangzhou Mandarin Oriental Hainan and Commune by the Great Wall average rates in March 2011 for single bedrooms in
this set are ~ RMB2800
ϩfrac14=ͰɒoslashЂˏѢĉƠϡƎˏѢȿcurrenɊάΫ6ФˏѢĉƠĈɘ=ІʙФoacuteƟAacute˛OumlсɜǙacircʑʁaƹ=ˍCҊĂО5ţјНҏѨ5ĥsup1˗ǝ5˓φŴecircĈǙacircũƵ΅OumlŁˣ=Фɱ˓МOumlEumlˆƣʒǩƠķ=6
Regarding occupancies we are confident to achieve occupancies of around 60 after about 4 years of operation but forecast
conservatively that our occupancies will start from around 35 in the 1st year of operation and grow steadily to 45 in year 2
55 in year 3 and 60 after the hotel is lsquomaturersquo from year 4 onwards
ФˏѢȿĈɘ=ͰɒŬϾάΫǑŚɱOumlǑϱ=ͰɒǵϡAumlOgraveOumlˏѢȿ6WŇƗ=ͰɒOumlˏѢȿƮƁϻszligϞɱOuml13=egraveЫOgravefrac34ɱOuml13ũszlig˓ɱOuml1313=szligɱϡŮƮƁЫOgrave6
Given the above estimates we believe that owners can expect attractive investment terms as illustrated in the table below
Ļǟϡ˛OumlŇƗ=ЎƗϛѝɭņOtildeOgraveOumlѱſYƮƁˍ΅o˿
CҊĂО
НҏѨ
ĥsup1˗ǝ
˓φŴecircĈǙacirc
Ƶ΅OumlŁˣ
RMB4270
RMB3500
RMB2000
RMB2150
RMB2388
Aman Fayun Hangzhou
Banyan Tree Hangzhou
Fuchun Resort Hangzhou
Mandarin Oriental Hainan
Commune by the Great Wall Beijing
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Rooms Available 可用房间 121 121 121 121 121 121Estimated occupancy 预计使用率 35 45 55 60 60 51Estimated average daily room rate 预计每日平均房价 2500 2675 2836 2977 3096 2817Growth in room rate 房价增长率 7 6 5 4 6Annual room sales 年房间销售额 38644375 53163619 68876422 78894810 82050603 64325966
38
39
ͰɒOumldivideTHE TEAM
40
Grant Horsfield ndash Chairman naked Group
Grant a native of South Africa is Founder and Chairman of the
naked Group
Before coming to China in 2005 Grant worked in England
and South Africa with more than 10 years business ownership
experience With background in IT he launched eBites
Limited in 2000 Operating nationally eBites was both a
publishing company and a callcentre facilitations company with
headquarters based in Cape Town In 2004 Grant received
an MBA from University of Cape Town Graduate School of
Business Upon graduation he decided to come to China as he
saw China is where business opportunities lie
After spending two years in Shanghai he found himself
overwhelmed by the metropolis and missed the natural beauty
of his home From this desire and need sprouted the concept
for naked Retreats which was launched in 2007 Grantrsquos vision is
to create sanctuaries that are in harmony with the environment
where people can appreciate the simple way of nature and
embrace the naked lifestyle Grantrsquos tireless efforts in promoting
ecotourism in the rural areas not only created jobs but also
pride for the local community He received an environmental
award from the Huzhou Government in 2008
高天成 - naked集团总裁
ij=ɫčIcircTHORNˆ=nakedƍOumlmiddot˽ˆũѵ|6
Ф13ɱȅOgraveѓŘтʣ=ij˪ЬФϯŘƎɫčľѽ=ϾŚɱOuml˙ϛǑϱƎРѽǑϏ6ФʙITǒOumlUѠ΅=ɱij˪ƭȜȥeBitesϾΏŁ=eBitesŁƮϱΝІaacuteŹĞѓΫLJɖƿū=ʙѵˤФǭʔugrave6ɱ=ijƅOtildeȥǭʔugraveAringλ˙λЙOumlMBAλ6dϛŮ=ǧegraveȅѓŘ=ϩǯOgraveȥжȕOuml˙Ɖ6
Ф˛ŝEgraveȥȢɱтŮ=āѳƓxȥ˪Ƃ=sʨAtilde˱ȥѳʿɐǒ6ФжѕИІεʴOumlʶ˼΅=ƭȜnaked Retreats
OumlΖĂФɱOtildeOgraveȥ˹˲6ijOumlΖĂƭШϞĸ˯THORNІѳʿũΣŃdeg=ˆɒǵϡΘѳʿ=ΘnakedOuml˪ƂĈ˾6ij˫ΔAacuteTHORNʵ˪ȾϽѽordfOumlxΦɹȞ=xLjmiddotШȥľѽıŻOtildeOgraveȥIcircTHORNˣʵOumlХϐ6ij˪ƅOtildeȥɱůјоġNāOumlźWAring˼ư6
41
Delphine Yip-Horsfield ndash Partner Ben Wood Studio Shanghai
received her Master of Architecture degree from Harvard
Boston prior to moving to Shanghai to oversee the award
winning Xintiandi project on behalf of Wood and Zapata In
the fall of 2005 Delphine became partner at Ben Wood Studio
Shanghai
Drawing from her own experience of diverse cultures Delphine
has led a multitude of high profile projects such as Hangzhou
Xihutiandi Zhujiajiao Oriental Garden Shanghai Waitanyuan
Beijing Palace 77 Shanghai Hongqiao Commercial Core Lijiang
Lashihai Resort Masterplan etc
In 2006 she was selected Wallpaper magazinersquos first annual 40
under 40 designer of the year
Delphine is the chief master planner and architect for naked
Home Village and naked Stables Private Reserve She also
oversees the visuals and styling of the naked Brand
叶凯欣 - 上海Ben Wood设计室合伙人
ϜǮΩɺ=Ben Wood ˤƗľѽOumlѵƢ=śęAringλƭѡλ6ȅ˛ŝтʣ=ФΒIJ5ɷКũuuacuteľѽ6ȅ˛ŝŮ=CcediloWoodũZapataĤЩΪTHORNΙɧOumlƢethľѽ613ɱʲƕ=ϜǮΩɺBen Wood ˤƗľѽūƃˆ6
ϾѯxŸϽșǑϏOumlϜǮΩɺ=EacuteˇȥηucircijocircΙɧOumlƢeth=VȂţјͻůTHORN5њƝƶecircĈųВ5˛ŝЕ5[ǎłatilde5˛ŝŭʦ˙ϛѓΫ5ȗƯȄŝoacuteƟAacuteѵŔŷˤƗUgrave6
ɱ=ˏκȥWallpaperСьǃɱoacuteϡ΅OumlˤƗ˰6
ϜǮΩnakedƝВAacuteũnaked RetreatsOumlѵˤƗеũƭѡ˰6˶ϚĤЩƢethnaked˙nOumlFũĘķˤƗ6
42
Kang Yang Lim ndash Group Chief Operating Officer naked Group
Group with over 13 years corporate finance and real estate
development experience Previously he was Director of the
real estate division of APP China taking responsibility for the
initial positioning and development of the USD15 billion lsquoWhite
Magnolia Plazarsquo mixed use development project (including
the development of Shanghairsquos first W Hotel) He also led the
concept and development of APPrsquos branded residence and resort
project in Sheshan Shanghai
Finance division of PricewaterhouseCoopers in Melbourne
Australia where he specialized in business value and strategy
worked in inhouse strategy roles for CocaCola GB in London
and to British venture capital firm of the year (2004) ISIS Equity
Partners before coming to China in 2005
Accountants Australia in 2002 and is also an affiliate of the
of Commerce and Diploma in Modern Languages from the
University of Melbourne Australia
林纲洋- naked 集团首席营运官
ƞˏnakedƍOumlȩ˪ϴϾŚɱOumlʝϛ~ƎTHORNǭāǑϏ6Фfrac14тʣ=ѽѓŘDŽŒOumlTHORNǭāOumlѵƢ=ĤЩƠч13ϢЏOumlucircϸ8JЈȈœ9ǭāΙɧOumlcopy˽κшũǭāVȂ˛ŝszligϞƝ ǙacircOumlǭālt6˶ϚщNtildeȥDŽŒƍФ˛ŝҁ˗ʑʁѢЭũoacuteƟAacuteΙɧOumlȓɲũǭā6
ФDŽŒƍˇфтʣ=ȩİϑGAringȚφɣyuml_ʔŴϷOacuteƁƗ˰OumlǑȓ=ѥѣЂ˙ϛƠчũЯɁѰξ6ȩ˪Ф13ɱȅOgraveѓŘтʣэȑǭʔŴϷOacuteŮOumlϞotilde˶ƣɬ=ѽǵǺǵȎɂugraveŁɬOumlЯɁēͺ˰=ϡƎISISOumlʼnʏūѽƃRФϯŘɂugraveOumlϯŘĘΌѱŁˇф6
ȩ˪ФɱƅOtildeȥGAringȚφηƁƗ˰ƁũGAringȚφпʻωǗOumlƁГѱķ6˶ϚƅOtildeȥGAringȚφɣyuml_AringλOuml˙ϛλλϡƎCcedilЇϊλп6
43
Gabriela Lo ndash Managing Director naked Retreats
With over 15 years experience in high end events and PR
management Gabriela has been instrumental in bringing naked
to where it is today As one of the original members of the
naked Team Gabriela has led the growth of naked Retreats
to become one of the most famous eco retreat destinations in
China attracting guests and publicity from around the world
Originally from Macao Gabriela has rich multi cultural and
multinational living and working experience having worked and
studied for many years in Greater China England and Italy
卢家宝 - naked 度假村常务董事
ϴϾŚ13ɱOumlijocircƂiacuteũŁŃŋ΄ŎȓǑϏ=nakedDžOumlǜІȶƝXēxǭ6ѽħdivideOumlmiddot˽ГтϞ=ȶƝXϠǑAEligȭnakedѓŘѻϾɜOuml˪ȾϽɧOumlTHORNтϞ=ͼϭȥȅѳǁĹTHORNOumlǸˆ6ȶƝXȅѳGɑ=ϴϾĖĥOumlucircЏŸũucircŘǝѢũľѽǑϏ=ЬФAringѓŴTHORNʵ=ϯŘũϤAringȚϾѯucircɱωǗǑș6
Judy Zhu ndash General Manager naked Group
Zhu is the General Manager for naked Group ensuring smooth
operations of the group with a particular focus on government
朱燕 - naked 集团总经理
њώ=iquestnaked Retreatsmiddot˽ǭ˽ǜũij˪ūѽ6њώѽƍѵǑȓ=ĤЩIcircTHORNũŋ΄ʽWƍРѽ6Фƞˏnakedтʣ=њώФ˛ŝũ[ǎiquestŚηucircІ˙ϛϾŋOumlфϛ6ФΪͻȈƅOtilde˙ϛλ6
44
Kurt Berman ndash General Manager naked Stables Private Reserve
With over 16 years experience in FampB and high end luxury
resort management Kurt brings a wealth of experience and
will lead the preopening and operations of our new resort ndash
naked Stables Private Reserve Prior to joining naked Kurt was
the preopening General Manager at Six Senses Laamu and
Resident Manager for Six Senses Soneva Gili by Six Senses Kurt
has also worked at other prestigious resorts including Fregate
his career in hospitality in FampB and was a trained Chef with
experience working in many prestigious institutions including
The Dorchester Hotel in London Kurt is from South Africa and
has a masters certificate in hospitality management from Cornell
University
Kurt Berman - naked私人度假村总经理
ϾѯŚɱϬƎijIumlŤŴoacuteƟAacuteOumlŎȓǑϏ=ƮϡĖĥOumlǑϏȭNtildeͰɒΪoacuteƟAacute77)$ 0OumlϱϛũРϱ6Фƞˏ)$ тʣ=10ЬEacuteˇŚ8szligȳĭǦ9+1ϱϛѵǑȓũ8szligȳĭǦ9-2 ((OumlѤacircǑȓ610ŻЬˇфЂamp0ˆŝETHũ1+4UgraveʙўɜoacuteƟˮTHORN610OumlϛʜzЂϬαϛ=ϚϡϞĸФŬucircўɜƉńVȂ-0-0 -$-ltľѽŚOumlρȡϾOumlnot˰610ȅѳɫč=sϴϾǰɪyumlAringλЃOumlǙacircŎȓλ6
Richard Johnston ndash General Manager naked Home Village
Hailing from the United Kingdom but with most of his working
life in resorts throughout Africa Richard brings with him over
20 years experience in General Management and Director level
roles in world class resorts including Azura Retreats Cape Grace
hotel and the Saxon Hotel Richard plays a key role in the set
up of systems training and operating standards His years
of experience and mentoring leadership style make Richard a
natural inspiration for our young hotel management team
Richard Johnston - naked 家园村总经理
RichardȅѳϯŘ=IgraveAringucircOumloacuteƟAacuteľѽiumlФмĸčљ=ϴϾŚɱOumlѴūŎȓũǁƐoacuteƟAacuteVȂAzura
Retreats Cape Grace hotel and the Saxon HotelltijʒŎȓǑϏ6RichardФƭȜ΄5ʅρũРαnѬĈɘʜѯŋƨѽϸ6ĖĥOumlǑϏũȭNtildeĘķ˼OtildeoslashͰɒɱʬOumlǙacircŎȓdivideϾѯѳʿOumlƊȘ6
45
Teun Hanegraaf ndash Sales Director naked Retreats
Teun obtained a Bachelors in Business Studies and Masters
in Strategic Management with a focus on Chinese Business
Culture Teun increased our corporate sales business by 350
in his first year with us bringing international companies
ranging from international conglomerates Unilever and Coca
Cola to more local institutions such as The Shanghai American
School and leading Chinese companies such as Bank of China
韩天宁销售总监
ȅѳŧȈɥEcirc=şɵϴϾ˙ϛλλλ5ЯɁŎȓѥѣЂѓŘ˙ϛŸlt6ȅƍOumlszligϞɱşɵƮŁOumlΝϛijȥ13=sŁAEligȅȥx˟ŘƙβOumlAringŁǸŲ=жʙѓϾŘƙAringʝϛȠūȚŴũǵǺǵȎ=ϚϾ˛ŝɐŘλΠUgraveIcircTHORNƉńũѓŘϫαUgraveѓŘȴʝϛ6
Oliver Yuen ndash nature Reserve amp Recreation Manager
naked Stables Private will be the first private reserve in China
with a wealth of new flora and fauna introduced to the project
from Sydney University Australia and as a fully qualified Ranger
working in many of the worldrsquos best wildlife parks Oliver takes a
special role in ensuring the environment of naked Retreats and
naked Stables Private Reserve will be full of life and a natural
self supporting eco system Oliverrsquos passion for both people and
nature make him the perfect person to teach our guests about
what we do and make their stay not only a relaxing one but
also a fun fulfilling educational one as well Oliver previously
worked in wildlife parks and resorts such as Azura Retreats in
Mozambique Mobala Private Game Reserve in South Africa and
Sydney Aquarium in Australia
袁鹏威 - 活动经理和度假村 生物学家
naked StablesƮѓŘszligϞĸϭljΪOumlцʾũiacuteʾOumlˆoacuteƟʵ6OliverѽϞɜGAringȚφͿɯAringλūķOuml˪λƝiacuteλƝ=ϡƎФǁĹTHORNOumlϙ˪iacuteВľѽOumlľѽе=Ф˼naked Retreats ũnaked StablesϾѯĖĥ˪ѱЕ5ʿѳĺOuml˪΄Oumlźǔľѽ˛QύѯіϘƶ˔6АʊoslashˆȏũѳʿOumlƊʮ˼ѻūOumlˆȅĵͰɒOumlǸˆͰɒѼOuml˷ɋ=sʨ˂ɒФжȕOuml˶ŒxLjLjČ=˶Ϛ˂ɒOumlǝѢǑșlOtildeϾǭΫcurren˹ũϾƷЋϤϦ6АʊтʣФɫčũGAringȚφͿɯѹŏiquestϙ˪iacuteВũWŰʵOumlľѽVȂMozambique OumlAzura Retreats Mobala Private Game Reservelt6
46
Philip C Davis Company Director naked Retreats
Phil joined the Board of Directors for naked Retreats hotel
management company in 2011 His previous board experience
includes Tian Rui Hotel Corporation holder of the master license
for Super 8 economy hotels in China and Hong Kong from 2006
to 2008 He also was a founding shareholder of Tian Rui and
served as its President and Managing Director from 2006 to
2008 He was a board member of Tian Xian Cheng a bai jiu
concern which is a joint venture between Pernod Ricard and a
2010
Phil was previously Chairman of the Budweiser (Wuhan)
International Brewing Company and Managing Director of the
AnheuserBusch business in China and Hong Kong from the
beginning of 1996 through 2002 From 2003 to 2005 he
headed the AnheuserBusch liaison office with Tsingtao Brewing
Company
Phil holds a PhD in history from Washington University and
started his career as a market researcher at a major advertising
agency in the US before moving to AnheuserBusch and
heading its consumer planning and new product development
functions in the 1980s
Philip CDavis naked 度假村公司董事长
PhilЂɱƞˏȥnakedoacuteƟʵǙacircŎȓŁOumligraveƁ6ϡĖĥOumlǑϏVȂФːǙacircƍˇф5ϡƎЂɱэɱФѓŘũѓŘΒIJEacuteˇSuper ǑƖǙacirc ʼnˆ6˶=ϚːǙacircƍOumlmiddot˽ʼnecirc=ФɱэɱʖƣEacuteˇƍOumlѵ|ũigrave6ɱэɱʖƣ=ϞƝІWȎȞƞũJǙ˪ȴʝϛƬɫūѱOumlʝϛ77ΐOumligraveƁГ6
iquestɱэɱ=Phil͵šBudweiserŘƙɳǙŁOumligraveƎѓŘũѓŘΒIJCŝyŁOumligrave6iquestɱэ13ɱ=CŝyũʫETHʌǙŁOumlȠɆdegOumlĤЩˆ6PhilϴϾŴ˭uacuteAringλOumlș˻дλvλ=ФǁɱCcedilȅOgraveCŝy5ĤЩΞĒŔŷũΪʑǭāĿɭтʣ=OumlϛʜzЂɐŘOumlϞƝœĵCcedilȓŁ=Eacuteˇaeligω6
47
OUR INTERNATIONAL TEAM
International team
Chief master planners amp architects
the urban landscape of modern China with Xintiandi in
Shanghai a commercial cultural and entertainment district
Since then the studio has worked on projects in very diverse
categories both small and large scale projects include mixed
use projects like the ldquoTiandirdquo in Hangzhou Chongqing Wuhan
and Foshan luxury villa and high rise residential complexes in
Shanghai and Vietnam as well as various boutique hotels and
Chalet Architects
A00 Architecture is most well known for their research
inenvironmental sustainability and its application to their
work in Architecture Interiors and Furniture Their portfolio
includes feature restaurants luxury spas retail stores design
conversion of dozens of historic Shanghai homes into highly
personalized residences
Interior Designers AIM (Architecture amp Design) brings expertise
in the combination of world architectural styles and design
influences to the interior designs at naked Stables Private
Reserve With the Shanghai office led by the two founding
on comfort warmth and a unique blend between African and
Asian design sensibilities
Landscape Architect
Design Land Collaborative (DLC) is a professional consulting firm
comprised of landscape architects and planners with an office in
Shanghai and the United States Projects have a strong emphasis
on cultural resources historic preservation and ecological
design involving both the public and private sectors
ͰɒOumlāЮdivide
ɴǵϡΑάOumlёȣ
ŘƙŸdivide
首席规划师和建筑师
benwood Studio Shanghai OumlсɜΙɧтϞѠĨШ˛ŝΪTHORNľ=˼ʙƍ˙ϛ5Ÿ5ЄȎϞOumlʵЉ6тŮ=ЁƻȥĹȏŔɟAringΟOumlΙɧ=VȂţјOumlͻůTHORN=іʱ5͵šƎę˗OumlŤŴpϡƎФ˛ŝũЛɫOumlijѢЭʵ=ȮŻϾФѓŘƎˉ_OumlĹȏǐʑǙacircƎoacuteƟ6
小圆房建筑
AOO Architecture ФźǔWŰƎǵ θāЮĈɘϾѯѭЛOumlƭ=s˘ƮʙƭϰϸЂɬƝѩ6ɒƻŚOumlΙɧVȂ˔5ŤŴȤѓΫ5ȫ˙acirc5ˤƗίǙacirc˛ŝυНǙacirc lt5ˆoacuteƟϡƎϞ΄ȧOuml˛ŝș˻ѢЭOumlCcedilŸƎˆŸĨШ6
ɬ ˤƗ˰AIMƭѡˤƗltѥѣЂǁƭѡĘķũˤƗOumlɐƿū=ϭNtildenaked StablesOumlɬˤƗ6ФȅѳŧȈũaȚ˶OumlūѽmiddotTˆȭNtildeOuml˛ŝTdegOumlUѠ΅=ˤƗѣі5ũφčˤƗȓɲOumlntildeˊū6
景观设计
Design Land Collaborative (DLC) ϞƝiquestǒōˤƗІŔŷOumlѥϛѰξŁ=Ф˛ŝІɐŘǩˤϾēрƉń6ʙΙɧ˘ЂŋѣŸș˻ĻЕ=ƿūźW˪ǴƔ=ѥѣЂŁŃƎϾTHORNOumlŔŷ6
48
Engineering amp Project Management team
Scott Wilson Group PLC is a globalintegrated design and
engineering consultancy for the built and natural environments
Scott Wilson is responsible for the project management the
electrical and mechanical engineering for the project
Environmental Consultants
Environmental Resources Management (ERM) a leading global
provider of environmental health and safety risk and social
consulting services ERM deliver innovative solutions for business
and government clients helping them understand and manage
their impacts on the world around them ERM have 137 offices
in 39 countries and employ approximately 3300 staff
Sustainability Consultants
Bisagni Environmental Enterprises (BEE) works with the
engineering and design teams to ensure the environmental
goals set out at the inception of the project are achieved
LEED Consultants
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
Local Design Institute
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
General Contractor
and have been responsible for some of Chinarsquos most iconic
properties such as the World Financial Centre in Shanghai
工程及项目管理团队
Scott Wilson Group PLCϞƝʺʳŔɟOumlźWˤƗƎľѰξŁ6Scott WilsonĤЩΙɧOumlaacuteʠƎƉΤľ6
环境咨询
Environmental Resources Management (ERM)ϞƝʺʳαϛȭѰξŁ=ŀźǔWŰ5ƫǰCʺƎŁŃˣƁĘΌUgraveѰξĞ6ERM˙ϛƎоġɑǸŲŀĨĶβOumlǀǧĈF=UѠɒȥǀsŎȓʙǑϱoslashˣƁźǔAEligȅOumlϳΗ6ERMФʺʳϾ137ĸēрƉń=myĸŘƝ=ϴϾAringК3300ɜГľ6
可持续发展咨询
Bisagni Environmental Enterprises (BEE)ІľˤƗdivideΑűūѽ=ϡʽWФΙɧǭ˽ƼotildeˤȜOumlźǔWŰǵ θāЮɧnOumlȚ˹6
绿色建筑认证咨询
Shanghai Pacific Energy Center (SPEC)ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlŁтϞ6
本地设计公司
Shanghai Baoye Construction Corp Ltd ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlαϛȭŁтϞ6
总承包商
ϞƝŘƝƐľVŁ=ϠƻȥηucircѓŘnьβΙɧ=țˍ˛ŝźʳDŽˊѓΫ6
49
naked COVERAGE
wwwcnngocom
ldquo25 killer things to do this summerrdquo
26 April 2010
Time Magazine
ldquoRun to the Moganshan Hillrdquo
新浪博客
ldquo避世的可能rdquo
31 December 2009
wwwenglisheastdaycom
ldquoThe first batch of ldquoChina Treasured Towns ldquo released
December 2009
Shanghai Urbanatomy
ldquoGet naked this time with horsesrdquo
Shanghai Daily
ldquoGreen MaGIC Casts design spellrdquo
14 October 2009
新浪商品
ldquo中国最佳设计酒店大赏rdquo
September 2009
wwwchannelnewsasiacom
ldquoChinarsquos green resort allows travellers to vacation on good consciencerdquo
2 September 2009
wwwbijianlinblshecom
ldquo莫干隐居rdquo
25 Aug 2009
wwwassociatecontentcom
ldquoThe Exquisite Moganshan Mountains of Chinardquo
Ɏ
Wikitravel
ldquoMoganshanrdquo
德清新闻网
ldquo承包国营林场建造生态ldquo逸站rdquo
wwwsinoeventcom
ldquo亚洲旅游地产及景点峰会成功举行rdquo
wwwchinatravelbrandingcom
ldquoPursuing Green for Greenrdquo
wwwbrandrepublicasia
ldquoMaking moves towards ecofriendly eventsrdquo
7 May 2009
wwwhandsonshanghaiorg
ldquoHands On Asia Conference Summeryrdquo
May 2009
wwwmyvacationcn
ldquo莫干山居rdquo
3 April 2009
wwwshanghaidailycom
ldquoThe naked truth Time to clean up Moganshan litterrdquo
4 March 2009
wwwgreennovateorg
ldquoMoganshan Project Kick Offrdquo
13 February 2009
Travesias
ldquonaked retreatsrdquo
Feb 2009
合肥在线
ldquo大山里的裸家族rdquo
20 October 2008
wwwentrepreneurcom
ldquoThe arrival of the Olympics showcases Chinarsquos burgeoning entrepreneurial spirit ldquo
7 August 2008
50
Shanghaiist
ldquoWeekend escape to Moganshan 莫干山rdquo
9 April 2008
私家地理
ldquo艳阳下的荫凉rdquo
30 May 2008
City Weekend
ldquoGet naked in Moganshanrdquo
25 January 2008
wwwbundpiccom
ldquo在这绿中撒点野rdquo
wwwhuzhougovcn
ldquo相中德清筏头的青山绿水南非客商莫干山下建生态逸站rdquo
wwwurbanatomycom
ldquo24 Hours in Moganshanrdquo
wwwhkheadlinecom
ldquo杭州莫干山竹林深处人家rdquo
15 May 2009
wwwnewsweekcom
ldquoBack from abroadrdquo
May 2009
Chinatravelnet
ldquoMoganshan A Heavenly Hideaway of Bamboo Forests amp Tea Plantationsrdquo
April 2009
wwwmzztmcagovcn
ldquo2009年踏青乐游路线推荐大公布rdquo
16 March 2009
第三媒体
ldquo规划一条畅快随性的踏青之旅rdquo
28 October 2009
wwwdqnewszjolcomcn
ldquo三九坞 ldquo裸家族rdquo钟爱的世外桃源rdquo
28 October 2008
ldquo自驾行天下rdquo之中国莫干山rdquo
Sep 2008
ldquoShiffting Gearsrdquo
Sep 2008
April 2008
Chewed up amp Spit Out
ldquoGet nakedrdquo
19 February 2008
ldquoBest Weekend Getaway Hotels Shanghairdquo
富世
Ecoefficient hotel低碳下榻
April 2011
Spa China Guy 男士派
Experiencing The Unique
2010
Cosmo 时尚
跨洋建屋隐居不隐世
April 2010
Global Times
The Mountain of legends
Global City Geography 城市地理
莫干山 naked Retreats 都市人一ldquo裸rdquo到底的山居生活
Dec 2009
China Daily
Rural Retreat
20 March 2011
China Daily
4th March 2011
Modern Weekly周末画报
圣诞低碳游
Dec 2010
Elite Traveler 携程自由行
旅尚
Esquire
Hidden Best Restaurants
Feb 2011
51
52
53
17
THE DESIGN IDEA
Tree Top Villas
树顶别墅
To touch the sky at night and look down on the forest in the morning is what owners of the tree top villas will experience High
above the forest canopy 30 luxurious homes are perched in the tree tops Spacious wooden constructions with large sundecks spill
into the panoramic views of the mountains
macrɞҌҍOumlϝǹ=ϔѪȗOumlҐ=жǜϴϾccedilpOumlˆɒntildeΘOumlҕȞǒ˔6icircŤŴѢЭʗͽФ˕ȩŌт˛=pǡϞķ6аФǾOumlɦѐΟͳѓ=œOumlɢī˗ʺǒǍόYacute6
Each villa is built on stilts to minimize its physical footprint and maximize the views for its discerning owners The prefabricated villas
are made by innovative construction technology known as structural insulated panels (SIPs) With high insulation value and zero
construction waste these lofty eco dwellings are like no others offering you an energy efficient home that is beautiful and at one
with nature
ccedilpOumlƭѡaumlƵȵƿń=iquestyacuteƦ˟oslashБ˽˪źǔOumlϳΗ=sѻAringΏoacuteOumlЮϹɐOumlǒ˔6жΡЎѐOumlpϸѻΪǴƔOumlƿńWOѐШOuml6ccedilpOumlˤƗтѽ=ʹđȦͲˁssectѳʿ=ŀϞĸЁϾʑЁʩNjѳʿOuml˪ѢЭ6
The villas are intended for life Overlooking the mountains and forest below each home has a very large outside deck
complemented on the inside by an open plan kitchen with all the latest amenities dining room living area and opium den for
relaxation and entertainment Large sliding doors and full wall windows welcome natural light while sophisticated air conditioning
systems ensure your comfort Double layered glass keeps the view in perfect focus hushing all sounds to perfect stillness Wooden
floors soft lighting and high ceilings add a sense of warmth and space
ccedilpѥ˪Ƃyacuteƭ6Ġғ΅ɘOumlʾ˗ũ˕ȩ=ɏicircƭѡǩˤϾǾAringOumlϒ=ʆϡCcedilOumlмǭČ˾notĉ55˪ƂʵũČЄȎ6ǾAringOumlȄɑũмɘɅTHORNAringacuteǵɩѳʿˉŒ=˶ljOumlǹaelig΄ǵʽWɴOumloacute6tȟǵȯɴФѻƜƶoacuteΩ˚ɐǒOuml˶xƁOgraveĹѕ˩ϪOumlī˃=ntildedegЂϞʎǓтѓ6ʿOumlɦTHORNO5ˌũOumltimesŒũǹOumlųϣЫȥɻũǹƣĭ6
ˤƗȓɲ
18
Tree top villas
Roofs thatched
19
20
FLOOR PLANS
Treetop villa 2 bedroom villa ccedilpȢͱĉ
ʒɘ
Interior area 室内面积 13768sqm
Exterior area 室外面积 50sqm
Total usable area 实际使用面积 18768sqm
21
Level 1 一层
Interior area 室内面积 7088sqm
Exterior area 室外面积 102sqm
Level 2 二层
Interior area 室内面积 668sqm
Exterior area 室外面积 398sqm
22
Treetop villa 3 bedroom villa ccedilp˓ͱĉ
Interior area 室内面积 20214sqm
Exterior area 室外面积 664sqm
Total usable area 实际使用面积 26854sqm
23
Level 1 一层
Interior area 室内面积 10334sqm
Exterior area 室外面积 118sqm
Level 2 二层
Interior area 室内面积 988sqm
Exterior area 室外面积 546sqm
24
Treetop villa 4 bedroom villa ccedilpͱĉ
Interior area 室内面积 2667sqm
Exterior area 室外面积 863sqm
Total usable area 实际使用面积 353sqm
25
Level 1 一层
Interior area 室内面积 136sqm
Exterior area 室外面积 168sqm
Level 2 二层
Interior area 室内面积 1307sqm
Exterior area 室外面积 695sqm
26
FITTINGS amp FINISHES SCHEDULE
EXTERIOR AND INTERIOR FINISHES
External walls
Structure is built from steel and SIP (Structural Insulated Panels) External wall is cladded with painted fiber cement board
Internal walls
emulsion paint
Ceiling
Ceiling is finished with emulsion paint
Flooring
Bedroom is finished with heavy strand bamboo flooring
Balcony
Balcony floor is finished with Wood Plastic Composite decking (M wood) Railing and trellis made with Liu An wood Balustrade is fitted with metal and Liu An wood
Window
bedrooms are fitted with double glazed LowE glass and Roto hardware
Kitchen amp powder room
Floor is finished with natural tile Kitchen cabinets and sink are provided Kitchen counter top is fitted with natural stone
Bathroom
Wall and floor are finished with natural stone
Doors
Entrance door is made of solid core timber fitted with Saflok RFID locks Bedroom doors are fitted with hollow core timber fitted with Saflok RFID security locks
ƭѡȦƎˤ]ɛ
室内外材料
oacuteƟͳʥ
oacuteƟͳƿńˤƗĮƿńƎƿńWOSIPlt6ʥϸΉɮOũʘ6
ɬʥ
ǸćƎͱтɬʥǩϸĔƎˎƲʘ6
ų
ųɘˎƲʘ6
THORN
ǸćģūɦTHORNO6ͱіќTHORNO
ȹ
ȹϸɦOʓʟ6ʈȲҎɦѐШOuml6ȇĬϸDŽрƎȲҎɦĜ6
acuteŲ
Ǹć5ͱOumlacuteŲϸȽɦѐacuteȀʆ-3ѓǹtȟƎ-0-ͶDŽʆƪ6
notĉ
THORNϡƎɘϡʿTHORNѦʓʟ=notĉŀlaquoŖϡƎʇ6notĉɘʿ˵6
Ќ
Ќʥ˦ƎTHORNϡʿ˵ʓʟ6
ɑ
ˏǺAringɑϸ˹Ψɦɑʆ˛-)ljordfɑNJ΄6ͱɑϸǹΨɦɑʆ˛SaflokljordfɑNJ΄6
27
MECHANICAL AND ELECTRICAL INSTALLATIONS
Heating and Cooling
AIRWELL centralized water source heat pump is provided Fresh air intake with heat recovery system is installed
Electrical provisions
are provided
Electricity
Concealed conduits are provided Threephase electricity supply with miniature circuit breaker distribution board is provided
TV telephone and internet connection
Satellite TV with all major international channels
is provided in all the villas Telephone outlets and wireless internet connection is provided
Hot water supply
Huang Ming solar hot water heater and Rinnai gas water heaters are installed for the villa
Water supply and pipes
Concealed copper pipes are used for both hot water and PPR pipes are used for cold water
The resort will be patrolled 24 hours a day CCTV system is in operation throughout the resort 24 hours a day All the villa front doors and bedroom doors are fitted with Saflok RFID security lock system
APPLIANCES TO BE PROVIDED OR INSTALLED IN EACH DOMESTIC
UNIT
机电设施配套
ŀɻũѐȐ
ɽyumlƍѓ˾Е˅`΄6ΪĘ˅ſ΄6
Ɲaacute
ʆEΐNtildeŎOumlǭŋϡƎѿ6
aacuteȞŀϰ
ѩϾϮ˾ΐȺ=ʆϾίoumlȺʠ=ʆaacuteΓOuml˓ΑaacuteЕŀϰ6
aacuteƎςˤ]
έaacute=ʹΐaacuteŹũʹΐȺ6
˅ˤ]
žɛϒɭ˅ʠƎȩɬɌʡ˅ʠ
Ŏ
˅ŀϰŎǩϸϮc˾ĮŎ=ȐŀϰŎŎ6
WCˤ]
oacuteƟAacuteˤϾϾΟ˶ѽOumlgȺaacute΄ϡƎΟ˶OumlπɄ6ˏǺAringɑƎͱϸSaflokljordfɑNJ΄
标准住宅单位附送以下设备
Stove BAUMATICExaust fan BAUMATICOven BAUMATICMicrowave BAUMATICFridge BAUMATICBARMini fridge (2 3 bedroom) BAIXUEWine fridge (4 bedroom) BAUMATICBEDROOMMini fridge BAIXUEBath KOHLERTERRACEBarbeque grill
TelevisionDVDBATHROOMShower KOHLERBasin KOHLER
notĉ aacuteraquoȷ ʄɇUcircǷnotĉϼχƉ ʄɇUcircǷnotĉaacuteDZΓ ʄɇUcircǷuȷ ʄɇUcircǷɬяrΓ ʄɇUcircǷHΟrΓ=ĉlt JμǙŖĉlt ʄɇUcircǷͱΟrΓ JμЌį Ǵȍȹ˞DZΓҒĉaacute ɯDVD ɯЌȪЌʠ Ǵȍʇ Ǵȍ
28
NOTE
1 The Developer reserves the right to substitute other materials
or appliances of comparable quality and standard for the
intended items as listed in above fittings and finished schedule
2 The fittings and finished as listed above shall be subject to
the terms of formal Agreement for Sale and Purchase Those
provisions may have slight variation in the color measurement
3 The Developer reserves the right to make modifications and
changes to the building design fittings and finishes without
prior notice
4 Fittings and finishes of the Special Units may be different
from those of the Typical Units
备注
āЮ˙WȰϞʧʹȞ=Dв˹ƙʮȁεϘϡUgraveётƭѡȦϡƎˤ]Ccedil˛ȧĹΙ6
˛ȧĹΙȦϡƎˤ]ǩϡн˾ɈɉūКOumlǿщegraveѬ6ĹΙƭѡȦƎˤ]ǵɭƁФϋ˔=ȣoacutepoundAcirc5ȓ5ѺуƎƆľ˛ordfʬp6
āЮ˙WȰϞʧʹȞδeacuteϡƎĽĨϛOumlˤƗ5ƭѡȦϡƎˤ]ʹεȮαс6
˔EumlЏOumlēƭѡȦϡƎˤ]І˛oȧĹΙǵɭϾx6
29
PURCHASE OPTIONS
Buying a Tree-top Villa at naked Stables Private Reserve involves signing a Sale and Purchase Agreement with the development
company and a Lease and Management Agreement and Deed of Conditions with the Hotel Management Company The Management
Agreement requires the purchaser to lease the property back to the Hotel Management Company to manage on the ownerrsquos behalf
There are two different plans which are available for buyers
在 naked Stables 购买一套拥有不动产权的树顶别墅包括与发展公司签署一份买卖协议以及与酒店管理公司签署一份租赁管理协
议和条件契约管理协议要求购买者以业主的名义向管理公司出租其别墅以供其管理买家有两种方案可供选择
ŅɈκΙ
30
OPTION 1 - FLEXIBILITY
1Owner Usage Rights
Zero usage restrictions
Early reservations are required to secure Villarsquos especially during prime and peak seasons If a Villa Owner does not provide the
required advance notice for a reservation the resort may be required to offer the owner a different unit or in the worst case no
availability at all
1 业主使用权限
ȫ˼ϸΏѐ
ϘʴʣЎegraveˏѢp=ϺʙФƐƕ6ˍřpϛѝɍϾŀϘʴOumlϸЂЎegraveOumlЎс=oacuteƟAacuteƮʙŀȮϞdegѢdeg=ƆеѻЦĴOumlʮȁɍϾǹĉ6
2 Rental Revenue
2 租金收入
a Rental revenue
Whilst not in residence the owner will be eligible to earn a pro rata 36 of the room revenue generated by the Reserve during their
absence Ie Everyday the revenue generated by the entire resort is divided amongst the owners not in residence on that day When
an owner is in residence he forfeits his opportunity to earn revenue
ѸDŽˏ
ϛѝxǝѢʖƣ=ƮOtildeOgraveoacuteƟAacuteordfѸʙĉͳOtildeϧOuml6ɏoacuteƟAacuteordfѸɨΡxǝѢФfrac14OumlϛѝOumlĉͳOtildeOumlϧƮ^ʒǩēʆĺжΡϛѝ6IcircϛѝǝѢФʙpȕ˶=Ʈ˱ʸƅOtildeϧOumlƉƁ6
b Monitoring your returns
Owners will receive regular financial information in the form of an electronic or hardcopy statement with details including owner
records of stays amounts spent revenue generated etc Owners may request to receive these statements daily weekly or monthly
Should the owner wish to lsquocash outrsquo and withdraw cash generated from their villa ownership this will be available biannually at the
gtƢethɰOumlſY
ϛѝƮƁegraveʖOgraveaacuteѲPƆɘP~Yo=ɬˋʭregOumlȧordfϛѝOumlˏѢƘȼ=ΞĒƘȼ=ˏſYUgrave6ϛѝǵκЪɏˉ=ɏέʖ=ƆɏĸМOgravefrac14Yo6ˍϛѝoslashѳƓФoacuteƟAacuteѓOumlˏſYljα=ɨɋǵɍSɱ˹˲Ϟfrac346ƆɏɱOumlМƆɏɱOumlМ6
选项1-灵活性
31
c Cashing out your returns
Owners will be able to cash out their returns twice a year If the owner chooses not to cash out his returns the resort allows the
owners to use their returns at the resort This option allows the owners to deduct returns pretax
gtƮɴOumlſYŚDŽĈ˾ʷordf
ϛѝɭņɏɱȢfrac34ϡDŽĈ˾ʷordfɒOumlſYϧ6ˍřϛѝκЪxʷordfOumlϧ=ǵϡФoacuteƟAacuteѓ˼ϸ6жѕκΙПηϛѝǻshyɩʣOumlſY6
3 Discounted Resort Services
All services available at the resort are offered to owners and their guests at a 20 discount off list prices These services include
restaurants wellness centre and activities centre
3 有折扣优惠的度假村服务
oacuteƟAacuteȕϾŀĺϛѝϡƎɒǸˆOumlĞiumlDвnƠĺЃOumlгǻ6жΡĞVȂ5ƫǰѓΫũƂiacuteѓΫ6
4 Services Fee
When the owner is in residence the resort continues to offer services on their behalf These services include Butler Bell
Housekeeping and Room Service In addition to these the resort offers water electricity wireless Internet and telecom services
included in the Services Fee to the owner whilst in residence The services fee is 300rmb per room per night This fee is charged on
all rooms regardless of which are in use
4 服务费用
IcircϛѝФoacuteƟAacuteǝѢ˶=oacuteƟAacuteƮƚθϡɒOumlɜϦϛѝŀĞ6жΡĞVȂϵˆ5αȔ5ƝоũǸĉĞ6shyȥжΡт=oacuteƟAacuteФϛѝǝѢʖƣŻŀ5aacute5ʹΐűȠϡƎaacuteάĞ=жΡiumlVŠФĞĒϸѓ6ɏĸĉƣɏOumlĞĒϸЏˆəe6жĸĒϸΛϾĉƣʷOuml=xɃfrac14ĉƣĚФ˼ϸ6
5Maintenance
4 of hotel room revenue will be reserved for ongoing building maintenance This will be deducted from the ownerrsquos share of total
room revenue
5 维护
ǙacircǸĉˏOumlƮ^ȰѽŮθƭѡδтĒϸ6ħēDŽuumlƮiquestϾˆǵēOtildeOumlǙacircǸĉˏĕuumlѓǻshy6
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Rooms Available 可用房间 121 121 121 121 121 121Estimated occupancy 预计使用率 35 45 55 60 60 51Estimated average daily room rate 预计每日平均房价 2500 2675 2836 2977 3096 2817Growth in room rate 房价增长率 7 6 5 4 6Annual room sales 年房间销售额 38644375 53163619 68876422 78894810 82050603 64325966RENTAL RETURN ESTIMATES - RMB Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGEEarnings Per Room (36 of gross room revenue) 124173 170827 221315 253507 263647 2066942 Bedroom 收益 ndash 双人间 248346 341653 442631 507013 527294 4133873 Bedroom 收益 ndash 三人间 372519 512480 663946 760520 790941 6200814 Bedroom 收益 ndash 四人间 496692 683306 885261 1014027 1054588 826775
INDICATIVE YIELD Indicative selling price Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
2 Bedroom 收益 ndash 双人间 6000000 41 57 74 85 88 69
3 Bedroom 收益 ndash 三人间 9000000 41 57 74 85 88 69
4 Bedroom 收益 ndash 四人间 12000000 41 57 74 85 88 69
Hotel revenues and owner rental yield - Option 1 Flexibility
32
OPTION 2- STABILITY
1Usage Rights
1 使用权限
选项2-稳定性
Total Permitted Usage Prime Peak SeasonPermitted Usage
Peak SeasonPermitted Usage
Out-of-SeasonPermitted Usage Blackout
40 days per yearNo occupancypermitted
Up to 20 days per year but no more than 7consecutive daysfor any one stay
Up to 20 days per year but no more than 7consecutive days for any one stay
No occupancypermitted
允许使用总数主要的旺季允许使用
旺季允许使用
淡季允许使用
无折扣期
每年40天 不允许占用 每年20天但是每人
不能连续居住7天每年20天但是每人 不能连续居住7天
不允许占用
Prime Peak Season To be published by naked Retreats in according to government notification every year Prime Peak Season
Middle Autumn Festival (Sept) excluding Blackout dates
Ɛƕɏɱϻnaked RetreatsĻǟоġĵāordfс6ƐƕVȂѓŘsup1ƽϞМĀМlt5ȋiacuteƽͶМlt5Řʱƽ˴Мlt5ʭɛƽМlt5ѓʲƽǘМlt=xVȂʹгǻʖ6
ƕiquest˓МOgrave˴ϞМʖƣOuml10ĸїɡϡƎ10ĸľѽˉїʖ=xVȂƐƕũʹгǻʖ6
OutofSeason 20 days during December to February excluding Prime Peak Season and Blackout dates
Iacuteƕiquest˴ĀМOgraveĀМʖƣOuml=xVȂƐƕũʹгǻʖ6
Blackout Dates Peak demand dates such as holidays sporting events groups and citywide conventions Local cultural events
all as specified by the Hotel from time to time
ʹгǻʖεʴijėʖVȂƟʖ5Ћ˒5ũʺβOumlƁϨ6IcircTHORNɾyumlOumlŸƂiacuteiumlƮDвǙacircOumlɛljα6
2 Rental Revenue
2 租金收入
a Rental revenue
Regardless of your usage of your property your rental return will be fixed at 5 for the first 5 years of operation After this period
you will automatically migrate to the Flexibility plan
ѸDŽˏ
xɃɰOumlĉ˼ϸoacuteˍŪ=ͶɱOumlѸDŽϧiumlŊegraveOuml136ФжтŮ=ɴƮѳiacuteѧˏȬƂβĈF6
b Monitoring your returns
Owners will receive regular financial information in the form of an electronic or hardcopy statement with details including owner
records of stays amounts spent revenue generated etc Owners may request to receive these statements daily weekly or monthly
Should the owner wish to lsquocash outrsquo and withdraw cash generated from their villa ownership this will be available biannually at the
gtƢethɰOumlſY
ϛѝƮƁegraveʖOgraveaacuteѲPƆɘP~Yo=ɬˋʭregOumlȧordfϛѝOumlˏѢƘȼ=ΞĒƘȼ=ˏſYUgrave6ϛѝǵκЪɏˉ=ɏέʖ=ƆɏĸМOgravefrac14Yo6ˍϛѝoslashѳƓФoacuteƟAacuteѓOumlˏſYljα=ɨɋǵɍSɱ˹˲Ϟfrac346ƆɏɱOumlМƆɏɱOumlМ6
33
c Cashing out your returns
gtƮɴOumlſYϡDŽĈ˾ʷordf
Owners will be able to cash out their returns twice a year If the owner chooses not to cash out his returns the resort allows the
owners to use their returns at the resort This option allows the owners to deduct returns pretax
ϛѝɭņɏɱȢfrac34ϡDŽĈ˾ʷordfɒOumlſY6ˍřϛѝκЪxʷordfʙϧ=ǵϡФoacuteƟAacuteѓ˼ϸ6жѕκΙПηϛѝǻshyɩʣOumlſY6
3 Discounted Resort Services
All services available at the resort are offered to owners and their guests at a 20 discount off list prices These services include
restaurants wellness centre and activities centre
3有折扣优惠的度假村服务
oacuteƟAacuteȕϾŀĺϛѝϡƎɒǸˆOumlĞiumlDвnƠĺЃOumlгǻ6жΡĞVȂ5ƫǰѓΫũƂiacuteѓΫ6
4 Services Fee
When the owner is in residence the resort continues to offer services on their behalf These services include Butler Bell
Housekeeping and Room Service In addition to these the resort offers water electricity wireless Internet and telecoms services
rental option
4服务费用
IcircϛѝǝѢФoacuteƟAacuteȕ˶=oacuteƟAacuteƮƚθϡɒOumlɜϦϛѝŀĞ6жΡĞVȂϵˆ5αȔ5ƝоũǸĉĞ6shyȥжΡт=oacuteƟAacuteФϛѝǝѢʖƣŻŀ5aacute5ʹΐűȠϡƎaacuteάĞ=жΡiumlVŠФĞĒϸȕ6жϞȏOumlĞĒϸxVȂegraveβordfѸʆ6
5 Maintenance
Of the 5 guaranteed return generated form your property during the period you are not in residence the management company
will retain 4 of this return for maintaining your Villa The maintenance fund will be pooled and used for all Villarsquos in the resort
5维护
ɴxǝѢʖƣiquestɴOumlĉѓƮ˪Ouml13OumlſY=ŎȓŁƮWȰжbſYѓOumlϸѽɴpOumlŰ6ŰƈDŽƮ^ūsʜȅsϸЂϾoacuteƟAacutepOumlŰ6
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Hotel projections
Rooms Available 可用房间 not relevant 非主要Estimated occupancy 预计使用率 not relevant 非主要Estimated average daily room rate 预计每日平均房价 not relevant 非主要Growth in room rate 房价增长率 not relevant 非主要Annual room sales 年房间销售额 not relevant 非主要RENTAL RETURN ESTIMATES - RMB Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE2 Bedroom 收益 ndash 双人间 50 50 50 50 50 503 Bedroom 收益 ndash 三人间 50 50 50 50 50 504 Bedroom 收益 ndash 四人间 50 50 50 50 50 50
INDICATIVE YIELD Indicative selling price Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
2 Bedroom 收益 ndash 双人间 6000000 300000 300000 300000 300000 300000 300000
3 Bedroom 收益 ndash 三人间 9000000 450000 450000 450000 450000 450000 450000
4 Bedroom 收益 ndash 四人间 12000000 600000 600000 600000 600000 600000 600000
Hotel revenues and owner rental yield - Option 1 Flexibility
34
Option 1 - FLEXIBILITY Option 2 ndash STABILITY
investment returns for your Villa are influenced by the
success of the resort and the number of days you use
your Villa
Stable implies both your returns and your annual
usage rights to your property are fixed Regardless of
how well the resort operates your returns will remain
the same Equally you will only have a fixed number
of days allowed in residence
Usage Have unlimited usage rights to their Villa 40 days usage per year
Rental ReturnEarn 36 of the pooled returns from the entire resort
whilst not in residence
5 guaranteed return on their investment regardless
of resort performance
Resort Discount20 discount on all resort amenities and activities
(including SPA and Restaurants)
20 discount on all resort amenities and activities
(including SPA and Restaurants)
Services FeePay a Services Fee of 300rmb per room per night
whilst in residence
Maintenance4 of all room revenue is retained for maintaining
the owners Villa
4 of all room revenue is retained for maintaining
the owners Villa
选项1 ndash 灵活性 选项 2 ndash 稳定性
ȬƂβϸЂ˼ϸІſY6ɰOumlpѱſYʷǧЂoacuteƟAacuteOumlĿǑϱũɰoslashpOuml˼ϸoacute
ŊegraveβϤѯɰOumlſYũɏɱoslashЂɰOumlĉOuml˼ϸʹΏiumlŊegraveOuml6xɃoacuteƟAacuteOumlǑϱѫȁϾucircť=ɰOumlſYiumlŊegraveOuml6ϖTHORN=ɰъϾŊegraveOumlПηǝѢOuml6
使用 ʹΏѐOumlp˼ϸʹΏ ɏɱOuml˼ϸʹΏ
租金收入 ФxǝѢʖƣ=ƅOtildeмĸoacuteƟAacuteūsſYOuml xɃoacuteƟAacuteǑϱѫȁˍŪ=Wп13OumlſYϸЂѱ
度假村折扣 ϾoacuteƟAacuteˤ˲ũƂiacuteOumlгǻVȂSPAũlt ϾoacuteƟAacuteˤ˲ũƂiacuteOumlгǻVȂSPAũlt
服务费用 ǝѢʖƣ=ɏĉƣɏЏˆəeOumlĞĒϸ čѝϘ
维护 ϾĉƣˏOumlƮ^WȰϸЂϛѝpOumlŰ ϾĉƣˏOumlƮ^WȰϸЂϛѝpOumlŰ
OPTION COMPARISON
选项对比
35
36
INDUSTRY RETURNS AND BENCHMARKS
INDUSTRY REPORT
行业报告
Tourism and urban resorts is one of the fastest growing industries in China According to industry consultant HVS cities such
as Shanghai Beijing Shenzhen Guangzhou Hangzhou and Tianjin all have a population where a critical mass of highly affluent
individuals and successful companies exist generating demand for suburban resorts
ФѓŘ=ȾϽϛũoacuteƟAacuteσɓāЮOumlαϛтϞ6ĻǟʺʳǙacircĞϛltOumlϞΙYĵ˿=ФѓŘOumlѝϘˍ˛ŝ5[ǎ5˧5œј5ţјũdžǩēyѯAringȣOumlĥЍˆʾũĿOumlʝϛ=ϻfrac14ϚƊāȥoslashƴʵoacuteƟAacuteOumlƌAringεʴ6
Amongst other things the exponential growth in private vehicles has seen a huge increase in demand in the leisure market With
the completion of the shenjiahu highway in 2010 the travel time from downtown Shanghai to Deqing is now 2 hours Also with
stop at Deqing) scheduled to open in late 2011 travel time from downtown Shanghai to Moganshan will take between 15 to 2
hours When comparing travel times to get to other resort destinations in China ndash eg Hainan or Lijiang flight times might be within
2 or 3 hours total travel time including travel to airports and check in make the whole trip 6 to 7 hours plus additional travel cost
Within the 2 hour travel radius of Shanghai the quality of resort destinations is also (in our opinion) not at an international standard
with most hotels simply being lsquocity hotels in the countryrsquo rather than true resort properties operating at international standards
shyfrac14т=ѯĸˆγΊOumlāЮ=ĸˆƸϴϾȿϚσʂ˫6ѳɱ˥ƛůijϡŮ=iquest˛ŝOgraveOcircʭϚLjεϘĸΟ˶Ouml6ΪƭOumlijǵϡФ13ēєɬiquest˛ŝUumlAumlţј6ƏƮФɱYacuteǫľOumliquestţјOgraveɫǎOumlijѓϾϞаDzOcircʭlt=ъεϞĸSΟ˶OgraveȢĸΟ˶ǜǵϡiquest˛ŝѓΫOgraveAumlɢī˗6ˍřІѓŘOumloacuteƟˮTHORNŝɫ5ȒƯUgraveaƹ=shyȥϘųĒэĸΟ˶Oumlďα˶ƣ=ŻϘФVȂʣƉ=CʺƤũUgraveEgraveOslashƉ˛ų˛эĸΟ˶=ĽxϸɨΡuumlOumlαųΝȥ6Ѷō˛ŝїiΟ˶ɬOumlγΊoacuteƟʸdeg=э˟ͰɒˈltІŘƙŸnѬŻϾѯɛOumlǢ6AringēOumloacuteƟǙacircϚũѓOumlɨΡǙacircɍϾ_ёOumlʵp=ЗЗAumlxOgraveинŘƙϤϦ˛oacuteƟίĉΙɧOumlϘʴ6
ϛѝЎʖſYІaƹ
37
OUR NICHE
我们的利基
naked sees a need in the market for world class expertly designed and operated resorts which are within 1 to 2 hour travel time
of major cities in China As with other urban resorts we believe that the Leisure market and the MICE (Meetings Incentives
Conferences Events) market will be a huge driver for our business In addition we feel that we are already at the forefront of
the growing focus and concern on environmental design building and operations as well as the growing interest in nature and
environmental education At naked we also place a high emphasis on facilities and services for the entire extended family ndash from
children to parents to grandparents that other resorts do not place dedicated resources for
nakedЎƧOgraveȥФѓŘжϞεʴƏǢȑѝϘϞэȢĸΟ˶Ouml=˶ЁhζǁϞȱOumlѥϛˤƗũŎȓOumloacuteƟΙɧ6ͰɒΑάγΊũƁƁϨ5ưȘȾϽ5AringίʝϛƁϨ5ƂiacuteЮȉltOumloslashͰɒϛOumlіAringʤȞ6frac14=ͰɒФŋѣũiacuteźWίˤƗ5ƭШ5ŎȓũźWȓɲœ˛ϠǑѷФȥαϛȭя=ФnakedІαϛеxͰɒϚіoslashЂˣʵѓOumlŜѲ5Ɲ5ȌеOumlĞũˏ6
As such we feel very confident in the rates and occupancies that we will achieve Regarding room prices when benchmarking
against some of the other leading hotel brands in the resort market such as Aman Fayun Hangzhou Banyan Tree Hangzhou Fuchun
Resort Hangzhou Mandarin Oriental Hainan and Commune by the Great Wall average rates in March 2011 for single bedrooms in
this set are ~ RMB2800
ϩfrac14=ͰɒoslashЂˏѢĉƠϡƎˏѢȿcurrenɊάΫ6ФˏѢĉƠĈɘ=ІʙФoacuteƟAacute˛OumlсɜǙacircʑʁaƹ=ˍCҊĂО5ţјНҏѨ5ĥsup1˗ǝ5˓φŴecircĈǙacircũƵ΅OumlŁˣ=Фɱ˓МOumlEumlˆƣʒǩƠķ=6
Regarding occupancies we are confident to achieve occupancies of around 60 after about 4 years of operation but forecast
conservatively that our occupancies will start from around 35 in the 1st year of operation and grow steadily to 45 in year 2
55 in year 3 and 60 after the hotel is lsquomaturersquo from year 4 onwards
ФˏѢȿĈɘ=ͰɒŬϾάΫǑŚɱOumlǑϱ=ͰɒǵϡAumlOgraveOumlˏѢȿ6WŇƗ=ͰɒOumlˏѢȿƮƁϻszligϞɱOuml13=egraveЫOgravefrac34ɱOuml13ũszlig˓ɱOuml1313=szligɱϡŮƮƁЫOgrave6
Given the above estimates we believe that owners can expect attractive investment terms as illustrated in the table below
Ļǟϡ˛OumlŇƗ=ЎƗϛѝɭņOtildeOgraveOumlѱſYƮƁˍ΅o˿
CҊĂО
НҏѨ
ĥsup1˗ǝ
˓φŴecircĈǙacirc
Ƶ΅OumlŁˣ
RMB4270
RMB3500
RMB2000
RMB2150
RMB2388
Aman Fayun Hangzhou
Banyan Tree Hangzhou
Fuchun Resort Hangzhou
Mandarin Oriental Hainan
Commune by the Great Wall Beijing
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Rooms Available 可用房间 121 121 121 121 121 121Estimated occupancy 预计使用率 35 45 55 60 60 51Estimated average daily room rate 预计每日平均房价 2500 2675 2836 2977 3096 2817Growth in room rate 房价增长率 7 6 5 4 6Annual room sales 年房间销售额 38644375 53163619 68876422 78894810 82050603 64325966
38
39
ͰɒOumldivideTHE TEAM
40
Grant Horsfield ndash Chairman naked Group
Grant a native of South Africa is Founder and Chairman of the
naked Group
Before coming to China in 2005 Grant worked in England
and South Africa with more than 10 years business ownership
experience With background in IT he launched eBites
Limited in 2000 Operating nationally eBites was both a
publishing company and a callcentre facilitations company with
headquarters based in Cape Town In 2004 Grant received
an MBA from University of Cape Town Graduate School of
Business Upon graduation he decided to come to China as he
saw China is where business opportunities lie
After spending two years in Shanghai he found himself
overwhelmed by the metropolis and missed the natural beauty
of his home From this desire and need sprouted the concept
for naked Retreats which was launched in 2007 Grantrsquos vision is
to create sanctuaries that are in harmony with the environment
where people can appreciate the simple way of nature and
embrace the naked lifestyle Grantrsquos tireless efforts in promoting
ecotourism in the rural areas not only created jobs but also
pride for the local community He received an environmental
award from the Huzhou Government in 2008
高天成 - naked集团总裁
ij=ɫčIcircTHORNˆ=nakedƍOumlmiddot˽ˆũѵ|6
Ф13ɱȅOgraveѓŘтʣ=ij˪ЬФϯŘƎɫčľѽ=ϾŚɱOuml˙ϛǑϱƎРѽǑϏ6ФʙITǒOumlUѠ΅=ɱij˪ƭȜȥeBitesϾΏŁ=eBitesŁƮϱΝІaacuteŹĞѓΫLJɖƿū=ʙѵˤФǭʔugrave6ɱ=ijƅOtildeȥǭʔugraveAringλ˙λЙOumlMBAλ6dϛŮ=ǧegraveȅѓŘ=ϩǯOgraveȥжȕOuml˙Ɖ6
Ф˛ŝEgraveȥȢɱтŮ=āѳƓxȥ˪Ƃ=sʨAtilde˱ȥѳʿɐǒ6ФжѕИІεʴOumlʶ˼΅=ƭȜnaked Retreats
OumlΖĂФɱOtildeOgraveȥ˹˲6ijOumlΖĂƭШϞĸ˯THORNІѳʿũΣŃdeg=ˆɒǵϡΘѳʿ=ΘnakedOuml˪ƂĈ˾6ij˫ΔAacuteTHORNʵ˪ȾϽѽordfOumlxΦɹȞ=xLjmiddotШȥľѽıŻOtildeOgraveȥIcircTHORNˣʵOumlХϐ6ij˪ƅOtildeȥɱůјоġNāOumlźWAring˼ư6
41
Delphine Yip-Horsfield ndash Partner Ben Wood Studio Shanghai
received her Master of Architecture degree from Harvard
Boston prior to moving to Shanghai to oversee the award
winning Xintiandi project on behalf of Wood and Zapata In
the fall of 2005 Delphine became partner at Ben Wood Studio
Shanghai
Drawing from her own experience of diverse cultures Delphine
has led a multitude of high profile projects such as Hangzhou
Xihutiandi Zhujiajiao Oriental Garden Shanghai Waitanyuan
Beijing Palace 77 Shanghai Hongqiao Commercial Core Lijiang
Lashihai Resort Masterplan etc
In 2006 she was selected Wallpaper magazinersquos first annual 40
under 40 designer of the year
Delphine is the chief master planner and architect for naked
Home Village and naked Stables Private Reserve She also
oversees the visuals and styling of the naked Brand
叶凯欣 - 上海Ben Wood设计室合伙人
ϜǮΩɺ=Ben Wood ˤƗľѽOumlѵƢ=śęAringλƭѡλ6ȅ˛ŝтʣ=ФΒIJ5ɷКũuuacuteľѽ6ȅ˛ŝŮ=CcediloWoodũZapataĤЩΪTHORNΙɧOumlƢethľѽ613ɱʲƕ=ϜǮΩɺBen Wood ˤƗľѽūƃˆ6
ϾѯxŸϽșǑϏOumlϜǮΩɺ=EacuteˇȥηucircijocircΙɧOumlƢeth=VȂţјͻůTHORN5њƝƶecircĈųВ5˛ŝЕ5[ǎłatilde5˛ŝŭʦ˙ϛѓΫ5ȗƯȄŝoacuteƟAacuteѵŔŷˤƗUgrave6
ɱ=ˏκȥWallpaperСьǃɱoacuteϡ΅OumlˤƗ˰6
ϜǮΩnakedƝВAacuteũnaked RetreatsOumlѵˤƗеũƭѡ˰6˶ϚĤЩƢethnaked˙nOumlFũĘķˤƗ6
42
Kang Yang Lim ndash Group Chief Operating Officer naked Group
Group with over 13 years corporate finance and real estate
development experience Previously he was Director of the
real estate division of APP China taking responsibility for the
initial positioning and development of the USD15 billion lsquoWhite
Magnolia Plazarsquo mixed use development project (including
the development of Shanghairsquos first W Hotel) He also led the
concept and development of APPrsquos branded residence and resort
project in Sheshan Shanghai
Finance division of PricewaterhouseCoopers in Melbourne
Australia where he specialized in business value and strategy
worked in inhouse strategy roles for CocaCola GB in London
and to British venture capital firm of the year (2004) ISIS Equity
Partners before coming to China in 2005
Accountants Australia in 2002 and is also an affiliate of the
of Commerce and Diploma in Modern Languages from the
University of Melbourne Australia
林纲洋- naked 集团首席营运官
ƞˏnakedƍOumlȩ˪ϴϾŚɱOumlʝϛ~ƎTHORNǭāǑϏ6Фfrac14тʣ=ѽѓŘDŽŒOumlTHORNǭāOumlѵƢ=ĤЩƠч13ϢЏOumlucircϸ8JЈȈœ9ǭāΙɧOumlcopy˽κшũǭāVȂ˛ŝszligϞƝ ǙacircOumlǭālt6˶ϚщNtildeȥDŽŒƍФ˛ŝҁ˗ʑʁѢЭũoacuteƟAacuteΙɧOumlȓɲũǭā6
ФDŽŒƍˇфтʣ=ȩİϑGAringȚφɣyuml_ʔŴϷOacuteƁƗ˰OumlǑȓ=ѥѣЂ˙ϛƠчũЯɁѰξ6ȩ˪Ф13ɱȅOgraveѓŘтʣэȑǭʔŴϷOacuteŮOumlϞotilde˶ƣɬ=ѽǵǺǵȎɂugraveŁɬOumlЯɁēͺ˰=ϡƎISISOumlʼnʏūѽƃRФϯŘɂugraveOumlϯŘĘΌѱŁˇф6
ȩ˪ФɱƅOtildeȥGAringȚφηƁƗ˰ƁũGAringȚφпʻωǗOumlƁГѱķ6˶ϚƅOtildeȥGAringȚφɣyuml_AringλOuml˙ϛλλϡƎCcedilЇϊλп6
43
Gabriela Lo ndash Managing Director naked Retreats
With over 15 years experience in high end events and PR
management Gabriela has been instrumental in bringing naked
to where it is today As one of the original members of the
naked Team Gabriela has led the growth of naked Retreats
to become one of the most famous eco retreat destinations in
China attracting guests and publicity from around the world
Originally from Macao Gabriela has rich multi cultural and
multinational living and working experience having worked and
studied for many years in Greater China England and Italy
卢家宝 - naked 度假村常务董事
ϴϾŚ13ɱOumlijocircƂiacuteũŁŃŋ΄ŎȓǑϏ=nakedDžOumlǜІȶƝXēxǭ6ѽħdivideOumlmiddot˽ГтϞ=ȶƝXϠǑAEligȭnakedѓŘѻϾɜOuml˪ȾϽɧOumlTHORNтϞ=ͼϭȥȅѳǁĹTHORNOumlǸˆ6ȶƝXȅѳGɑ=ϴϾĖĥOumlucircЏŸũucircŘǝѢũľѽǑϏ=ЬФAringѓŴTHORNʵ=ϯŘũϤAringȚϾѯucircɱωǗǑș6
Judy Zhu ndash General Manager naked Group
Zhu is the General Manager for naked Group ensuring smooth
operations of the group with a particular focus on government
朱燕 - naked 集团总经理
њώ=iquestnaked Retreatsmiddot˽ǭ˽ǜũij˪ūѽ6њώѽƍѵǑȓ=ĤЩIcircTHORNũŋ΄ʽWƍРѽ6Фƞˏnakedтʣ=њώФ˛ŝũ[ǎiquestŚηucircІ˙ϛϾŋOumlфϛ6ФΪͻȈƅOtilde˙ϛλ6
44
Kurt Berman ndash General Manager naked Stables Private Reserve
With over 16 years experience in FampB and high end luxury
resort management Kurt brings a wealth of experience and
will lead the preopening and operations of our new resort ndash
naked Stables Private Reserve Prior to joining naked Kurt was
the preopening General Manager at Six Senses Laamu and
Resident Manager for Six Senses Soneva Gili by Six Senses Kurt
has also worked at other prestigious resorts including Fregate
his career in hospitality in FampB and was a trained Chef with
experience working in many prestigious institutions including
The Dorchester Hotel in London Kurt is from South Africa and
has a masters certificate in hospitality management from Cornell
University
Kurt Berman - naked私人度假村总经理
ϾѯŚɱϬƎijIumlŤŴoacuteƟAacuteOumlŎȓǑϏ=ƮϡĖĥOumlǑϏȭNtildeͰɒΪoacuteƟAacute77)$ 0OumlϱϛũРϱ6Фƞˏ)$ тʣ=10ЬEacuteˇŚ8szligȳĭǦ9+1ϱϛѵǑȓũ8szligȳĭǦ9-2 ((OumlѤacircǑȓ610ŻЬˇфЂamp0ˆŝETHũ1+4UgraveʙўɜoacuteƟˮTHORN610OumlϛʜzЂϬαϛ=ϚϡϞĸФŬucircўɜƉńVȂ-0-0 -$-ltľѽŚOumlρȡϾOumlnot˰610ȅѳɫč=sϴϾǰɪyumlAringλЃOumlǙacircŎȓλ6
Richard Johnston ndash General Manager naked Home Village
Hailing from the United Kingdom but with most of his working
life in resorts throughout Africa Richard brings with him over
20 years experience in General Management and Director level
roles in world class resorts including Azura Retreats Cape Grace
hotel and the Saxon Hotel Richard plays a key role in the set
up of systems training and operating standards His years
of experience and mentoring leadership style make Richard a
natural inspiration for our young hotel management team
Richard Johnston - naked 家园村总经理
RichardȅѳϯŘ=IgraveAringucircOumloacuteƟAacuteľѽiumlФмĸčљ=ϴϾŚɱOumlѴūŎȓũǁƐoacuteƟAacuteVȂAzura
Retreats Cape Grace hotel and the Saxon HotelltijʒŎȓǑϏ6RichardФƭȜ΄5ʅρũРαnѬĈɘʜѯŋƨѽϸ6ĖĥOumlǑϏũȭNtildeĘķ˼OtildeoslashͰɒɱʬOumlǙacircŎȓdivideϾѯѳʿOumlƊȘ6
45
Teun Hanegraaf ndash Sales Director naked Retreats
Teun obtained a Bachelors in Business Studies and Masters
in Strategic Management with a focus on Chinese Business
Culture Teun increased our corporate sales business by 350
in his first year with us bringing international companies
ranging from international conglomerates Unilever and Coca
Cola to more local institutions such as The Shanghai American
School and leading Chinese companies such as Bank of China
韩天宁销售总监
ȅѳŧȈɥEcirc=şɵϴϾ˙ϛλλλ5ЯɁŎȓѥѣЂѓŘ˙ϛŸlt6ȅƍOumlszligϞɱşɵƮŁOumlΝϛijȥ13=sŁAEligȅȥx˟ŘƙβOumlAringŁǸŲ=жʙѓϾŘƙAringʝϛȠūȚŴũǵǺǵȎ=ϚϾ˛ŝɐŘλΠUgraveIcircTHORNƉńũѓŘϫαUgraveѓŘȴʝϛ6
Oliver Yuen ndash nature Reserve amp Recreation Manager
naked Stables Private will be the first private reserve in China
with a wealth of new flora and fauna introduced to the project
from Sydney University Australia and as a fully qualified Ranger
working in many of the worldrsquos best wildlife parks Oliver takes a
special role in ensuring the environment of naked Retreats and
naked Stables Private Reserve will be full of life and a natural
self supporting eco system Oliverrsquos passion for both people and
nature make him the perfect person to teach our guests about
what we do and make their stay not only a relaxing one but
also a fun fulfilling educational one as well Oliver previously
worked in wildlife parks and resorts such as Azura Retreats in
Mozambique Mobala Private Game Reserve in South Africa and
Sydney Aquarium in Australia
袁鹏威 - 活动经理和度假村 生物学家
naked StablesƮѓŘszligϞĸϭljΪOumlцʾũiacuteʾOumlˆoacuteƟʵ6OliverѽϞɜGAringȚφͿɯAringλūķOuml˪λƝiacuteλƝ=ϡƎФǁĹTHORNOumlϙ˪iacuteВľѽOumlľѽе=Ф˼naked Retreats ũnaked StablesϾѯĖĥ˪ѱЕ5ʿѳĺOuml˪΄Oumlźǔľѽ˛QύѯіϘƶ˔6АʊoslashˆȏũѳʿOumlƊʮ˼ѻūOumlˆȅĵͰɒOumlǸˆͰɒѼOuml˷ɋ=sʨ˂ɒФжȕOuml˶ŒxLjLjČ=˶Ϛ˂ɒOumlǝѢǑșlOtildeϾǭΫcurren˹ũϾƷЋϤϦ6АʊтʣФɫčũGAringȚφͿɯѹŏiquestϙ˪iacuteВũWŰʵOumlľѽVȂMozambique OumlAzura Retreats Mobala Private Game Reservelt6
46
Philip C Davis Company Director naked Retreats
Phil joined the Board of Directors for naked Retreats hotel
management company in 2011 His previous board experience
includes Tian Rui Hotel Corporation holder of the master license
for Super 8 economy hotels in China and Hong Kong from 2006
to 2008 He also was a founding shareholder of Tian Rui and
served as its President and Managing Director from 2006 to
2008 He was a board member of Tian Xian Cheng a bai jiu
concern which is a joint venture between Pernod Ricard and a
2010
Phil was previously Chairman of the Budweiser (Wuhan)
International Brewing Company and Managing Director of the
AnheuserBusch business in China and Hong Kong from the
beginning of 1996 through 2002 From 2003 to 2005 he
headed the AnheuserBusch liaison office with Tsingtao Brewing
Company
Phil holds a PhD in history from Washington University and
started his career as a market researcher at a major advertising
agency in the US before moving to AnheuserBusch and
heading its consumer planning and new product development
functions in the 1980s
Philip CDavis naked 度假村公司董事长
PhilЂɱƞˏȥnakedoacuteƟʵǙacircŎȓŁOumligraveƁ6ϡĖĥOumlǑϏVȂФːǙacircƍˇф5ϡƎЂɱэɱФѓŘũѓŘΒIJEacuteˇSuper ǑƖǙacirc ʼnˆ6˶=ϚːǙacircƍOumlmiddot˽ʼnecirc=ФɱэɱʖƣEacuteˇƍOumlѵ|ũigrave6ɱэɱʖƣ=ϞƝІWȎȞƞũJǙ˪ȴʝϛƬɫūѱOumlʝϛ77ΐOumligraveƁГ6
iquestɱэɱ=Phil͵šBudweiserŘƙɳǙŁOumligraveƎѓŘũѓŘΒIJCŝyŁOumligrave6iquestɱэ13ɱ=CŝyũʫETHʌǙŁOumlȠɆdegOumlĤЩˆ6PhilϴϾŴ˭uacuteAringλOumlș˻дλvλ=ФǁɱCcedilȅOgraveCŝy5ĤЩΞĒŔŷũΪʑǭāĿɭтʣ=OumlϛʜzЂɐŘOumlϞƝœĵCcedilȓŁ=Eacuteˇaeligω6
47
OUR INTERNATIONAL TEAM
International team
Chief master planners amp architects
the urban landscape of modern China with Xintiandi in
Shanghai a commercial cultural and entertainment district
Since then the studio has worked on projects in very diverse
categories both small and large scale projects include mixed
use projects like the ldquoTiandirdquo in Hangzhou Chongqing Wuhan
and Foshan luxury villa and high rise residential complexes in
Shanghai and Vietnam as well as various boutique hotels and
Chalet Architects
A00 Architecture is most well known for their research
inenvironmental sustainability and its application to their
work in Architecture Interiors and Furniture Their portfolio
includes feature restaurants luxury spas retail stores design
conversion of dozens of historic Shanghai homes into highly
personalized residences
Interior Designers AIM (Architecture amp Design) brings expertise
in the combination of world architectural styles and design
influences to the interior designs at naked Stables Private
Reserve With the Shanghai office led by the two founding
on comfort warmth and a unique blend between African and
Asian design sensibilities
Landscape Architect
Design Land Collaborative (DLC) is a professional consulting firm
comprised of landscape architects and planners with an office in
Shanghai and the United States Projects have a strong emphasis
on cultural resources historic preservation and ecological
design involving both the public and private sectors
ͰɒOumlāЮdivide
ɴǵϡΑάOumlёȣ
ŘƙŸdivide
首席规划师和建筑师
benwood Studio Shanghai OumlсɜΙɧтϞѠĨШ˛ŝΪTHORNľ=˼ʙƍ˙ϛ5Ÿ5ЄȎϞOumlʵЉ6тŮ=ЁƻȥĹȏŔɟAringΟOumlΙɧ=VȂţјOumlͻůTHORN=іʱ5͵šƎę˗OumlŤŴpϡƎФ˛ŝũЛɫOumlijѢЭʵ=ȮŻϾФѓŘƎˉ_OumlĹȏǐʑǙacircƎoacuteƟ6
小圆房建筑
AOO Architecture ФźǔWŰƎǵ θāЮĈɘϾѯѭЛOumlƭ=s˘ƮʙƭϰϸЂɬƝѩ6ɒƻŚOumlΙɧVȂ˔5ŤŴȤѓΫ5ȫ˙acirc5ˤƗίǙacirc˛ŝυНǙacirc lt5ˆoacuteƟϡƎϞ΄ȧOuml˛ŝș˻ѢЭOumlCcedilŸƎˆŸĨШ6
ɬ ˤƗ˰AIMƭѡˤƗltѥѣЂǁƭѡĘķũˤƗOumlɐƿū=ϭNtildenaked StablesOumlɬˤƗ6ФȅѳŧȈũaȚ˶OumlūѽmiddotTˆȭNtildeOuml˛ŝTdegOumlUѠ΅=ˤƗѣі5ũφčˤƗȓɲOumlntildeˊū6
景观设计
Design Land Collaborative (DLC) ϞƝiquestǒōˤƗІŔŷOumlѥϛѰξŁ=Ф˛ŝІɐŘǩˤϾēрƉń6ʙΙɧ˘ЂŋѣŸș˻ĻЕ=ƿūźW˪ǴƔ=ѥѣЂŁŃƎϾTHORNOumlŔŷ6
48
Engineering amp Project Management team
Scott Wilson Group PLC is a globalintegrated design and
engineering consultancy for the built and natural environments
Scott Wilson is responsible for the project management the
electrical and mechanical engineering for the project
Environmental Consultants
Environmental Resources Management (ERM) a leading global
provider of environmental health and safety risk and social
consulting services ERM deliver innovative solutions for business
and government clients helping them understand and manage
their impacts on the world around them ERM have 137 offices
in 39 countries and employ approximately 3300 staff
Sustainability Consultants
Bisagni Environmental Enterprises (BEE) works with the
engineering and design teams to ensure the environmental
goals set out at the inception of the project are achieved
LEED Consultants
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
Local Design Institute
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
General Contractor
and have been responsible for some of Chinarsquos most iconic
properties such as the World Financial Centre in Shanghai
工程及项目管理团队
Scott Wilson Group PLCϞƝʺʳŔɟOumlźWˤƗƎľѰξŁ6Scott WilsonĤЩΙɧOumlaacuteʠƎƉΤľ6
环境咨询
Environmental Resources Management (ERM)ϞƝʺʳαϛȭѰξŁ=ŀźǔWŰ5ƫǰCʺƎŁŃˣƁĘΌUgraveѰξĞ6ERM˙ϛƎоġɑǸŲŀĨĶβOumlǀǧĈF=UѠɒȥǀsŎȓʙǑϱoslashˣƁźǔAEligȅOumlϳΗ6ERMФʺʳϾ137ĸēрƉń=myĸŘƝ=ϴϾAringК3300ɜГľ6
可持续发展咨询
Bisagni Environmental Enterprises (BEE)ІľˤƗdivideΑűūѽ=ϡʽWФΙɧǭ˽ƼotildeˤȜOumlźǔWŰǵ θāЮɧnOumlȚ˹6
绿色建筑认证咨询
Shanghai Pacific Energy Center (SPEC)ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlŁтϞ6
本地设计公司
Shanghai Baoye Construction Corp Ltd ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlαϛȭŁтϞ6
总承包商
ϞƝŘƝƐľVŁ=ϠƻȥηucircѓŘnьβΙɧ=țˍ˛ŝźʳDŽˊѓΫ6
49
naked COVERAGE
wwwcnngocom
ldquo25 killer things to do this summerrdquo
26 April 2010
Time Magazine
ldquoRun to the Moganshan Hillrdquo
新浪博客
ldquo避世的可能rdquo
31 December 2009
wwwenglisheastdaycom
ldquoThe first batch of ldquoChina Treasured Towns ldquo released
December 2009
Shanghai Urbanatomy
ldquoGet naked this time with horsesrdquo
Shanghai Daily
ldquoGreen MaGIC Casts design spellrdquo
14 October 2009
新浪商品
ldquo中国最佳设计酒店大赏rdquo
September 2009
wwwchannelnewsasiacom
ldquoChinarsquos green resort allows travellers to vacation on good consciencerdquo
2 September 2009
wwwbijianlinblshecom
ldquo莫干隐居rdquo
25 Aug 2009
wwwassociatecontentcom
ldquoThe Exquisite Moganshan Mountains of Chinardquo
Ɏ
Wikitravel
ldquoMoganshanrdquo
德清新闻网
ldquo承包国营林场建造生态ldquo逸站rdquo
wwwsinoeventcom
ldquo亚洲旅游地产及景点峰会成功举行rdquo
wwwchinatravelbrandingcom
ldquoPursuing Green for Greenrdquo
wwwbrandrepublicasia
ldquoMaking moves towards ecofriendly eventsrdquo
7 May 2009
wwwhandsonshanghaiorg
ldquoHands On Asia Conference Summeryrdquo
May 2009
wwwmyvacationcn
ldquo莫干山居rdquo
3 April 2009
wwwshanghaidailycom
ldquoThe naked truth Time to clean up Moganshan litterrdquo
4 March 2009
wwwgreennovateorg
ldquoMoganshan Project Kick Offrdquo
13 February 2009
Travesias
ldquonaked retreatsrdquo
Feb 2009
合肥在线
ldquo大山里的裸家族rdquo
20 October 2008
wwwentrepreneurcom
ldquoThe arrival of the Olympics showcases Chinarsquos burgeoning entrepreneurial spirit ldquo
7 August 2008
50
Shanghaiist
ldquoWeekend escape to Moganshan 莫干山rdquo
9 April 2008
私家地理
ldquo艳阳下的荫凉rdquo
30 May 2008
City Weekend
ldquoGet naked in Moganshanrdquo
25 January 2008
wwwbundpiccom
ldquo在这绿中撒点野rdquo
wwwhuzhougovcn
ldquo相中德清筏头的青山绿水南非客商莫干山下建生态逸站rdquo
wwwurbanatomycom
ldquo24 Hours in Moganshanrdquo
wwwhkheadlinecom
ldquo杭州莫干山竹林深处人家rdquo
15 May 2009
wwwnewsweekcom
ldquoBack from abroadrdquo
May 2009
Chinatravelnet
ldquoMoganshan A Heavenly Hideaway of Bamboo Forests amp Tea Plantationsrdquo
April 2009
wwwmzztmcagovcn
ldquo2009年踏青乐游路线推荐大公布rdquo
16 March 2009
第三媒体
ldquo规划一条畅快随性的踏青之旅rdquo
28 October 2009
wwwdqnewszjolcomcn
ldquo三九坞 ldquo裸家族rdquo钟爱的世外桃源rdquo
28 October 2008
ldquo自驾行天下rdquo之中国莫干山rdquo
Sep 2008
ldquoShiffting Gearsrdquo
Sep 2008
April 2008
Chewed up amp Spit Out
ldquoGet nakedrdquo
19 February 2008
ldquoBest Weekend Getaway Hotels Shanghairdquo
富世
Ecoefficient hotel低碳下榻
April 2011
Spa China Guy 男士派
Experiencing The Unique
2010
Cosmo 时尚
跨洋建屋隐居不隐世
April 2010
Global Times
The Mountain of legends
Global City Geography 城市地理
莫干山 naked Retreats 都市人一ldquo裸rdquo到底的山居生活
Dec 2009
China Daily
Rural Retreat
20 March 2011
China Daily
4th March 2011
Modern Weekly周末画报
圣诞低碳游
Dec 2010
Elite Traveler 携程自由行
旅尚
Esquire
Hidden Best Restaurants
Feb 2011
51
52
53
18
Tree top villas
Roofs thatched
19
20
FLOOR PLANS
Treetop villa 2 bedroom villa ccedilpȢͱĉ
ʒɘ
Interior area 室内面积 13768sqm
Exterior area 室外面积 50sqm
Total usable area 实际使用面积 18768sqm
21
Level 1 一层
Interior area 室内面积 7088sqm
Exterior area 室外面积 102sqm
Level 2 二层
Interior area 室内面积 668sqm
Exterior area 室外面积 398sqm
22
Treetop villa 3 bedroom villa ccedilp˓ͱĉ
Interior area 室内面积 20214sqm
Exterior area 室外面积 664sqm
Total usable area 实际使用面积 26854sqm
23
Level 1 一层
Interior area 室内面积 10334sqm
Exterior area 室外面积 118sqm
Level 2 二层
Interior area 室内面积 988sqm
Exterior area 室外面积 546sqm
24
Treetop villa 4 bedroom villa ccedilpͱĉ
Interior area 室内面积 2667sqm
Exterior area 室外面积 863sqm
Total usable area 实际使用面积 353sqm
25
Level 1 一层
Interior area 室内面积 136sqm
Exterior area 室外面积 168sqm
Level 2 二层
Interior area 室内面积 1307sqm
Exterior area 室外面积 695sqm
26
FITTINGS amp FINISHES SCHEDULE
EXTERIOR AND INTERIOR FINISHES
External walls
Structure is built from steel and SIP (Structural Insulated Panels) External wall is cladded with painted fiber cement board
Internal walls
emulsion paint
Ceiling
Ceiling is finished with emulsion paint
Flooring
Bedroom is finished with heavy strand bamboo flooring
Balcony
Balcony floor is finished with Wood Plastic Composite decking (M wood) Railing and trellis made with Liu An wood Balustrade is fitted with metal and Liu An wood
Window
bedrooms are fitted with double glazed LowE glass and Roto hardware
Kitchen amp powder room
Floor is finished with natural tile Kitchen cabinets and sink are provided Kitchen counter top is fitted with natural stone
Bathroom
Wall and floor are finished with natural stone
Doors
Entrance door is made of solid core timber fitted with Saflok RFID locks Bedroom doors are fitted with hollow core timber fitted with Saflok RFID security locks
ƭѡȦƎˤ]ɛ
室内外材料
oacuteƟͳʥ
oacuteƟͳƿńˤƗĮƿńƎƿńWOSIPlt6ʥϸΉɮOũʘ6
ɬʥ
ǸćƎͱтɬʥǩϸĔƎˎƲʘ6
ų
ųɘˎƲʘ6
THORN
ǸćģūɦTHORNO6ͱіќTHORNO
ȹ
ȹϸɦOʓʟ6ʈȲҎɦѐШOuml6ȇĬϸDŽрƎȲҎɦĜ6
acuteŲ
Ǹć5ͱOumlacuteŲϸȽɦѐacuteȀʆ-3ѓǹtȟƎ-0-ͶDŽʆƪ6
notĉ
THORNϡƎɘϡʿTHORNѦʓʟ=notĉŀlaquoŖϡƎʇ6notĉɘʿ˵6
Ќ
Ќʥ˦ƎTHORNϡʿ˵ʓʟ6
ɑ
ˏǺAringɑϸ˹Ψɦɑʆ˛-)ljordfɑNJ΄6ͱɑϸǹΨɦɑʆ˛SaflokljordfɑNJ΄6
27
MECHANICAL AND ELECTRICAL INSTALLATIONS
Heating and Cooling
AIRWELL centralized water source heat pump is provided Fresh air intake with heat recovery system is installed
Electrical provisions
are provided
Electricity
Concealed conduits are provided Threephase electricity supply with miniature circuit breaker distribution board is provided
TV telephone and internet connection
Satellite TV with all major international channels
is provided in all the villas Telephone outlets and wireless internet connection is provided
Hot water supply
Huang Ming solar hot water heater and Rinnai gas water heaters are installed for the villa
Water supply and pipes
Concealed copper pipes are used for both hot water and PPR pipes are used for cold water
The resort will be patrolled 24 hours a day CCTV system is in operation throughout the resort 24 hours a day All the villa front doors and bedroom doors are fitted with Saflok RFID security lock system
APPLIANCES TO BE PROVIDED OR INSTALLED IN EACH DOMESTIC
UNIT
机电设施配套
ŀɻũѐȐ
ɽyumlƍѓ˾Е˅`΄6ΪĘ˅ſ΄6
Ɲaacute
ʆEΐNtildeŎOumlǭŋϡƎѿ6
aacuteȞŀϰ
ѩϾϮ˾ΐȺ=ʆϾίoumlȺʠ=ʆaacuteΓOuml˓ΑaacuteЕŀϰ6
aacuteƎςˤ]
έaacute=ʹΐaacuteŹũʹΐȺ6
˅ˤ]
žɛϒɭ˅ʠƎȩɬɌʡ˅ʠ
Ŏ
˅ŀϰŎǩϸϮc˾ĮŎ=ȐŀϰŎŎ6
WCˤ]
oacuteƟAacuteˤϾϾΟ˶ѽOumlgȺaacute΄ϡƎΟ˶OumlπɄ6ˏǺAringɑƎͱϸSaflokljordfɑNJ΄
标准住宅单位附送以下设备
Stove BAUMATICExaust fan BAUMATICOven BAUMATICMicrowave BAUMATICFridge BAUMATICBARMini fridge (2 3 bedroom) BAIXUEWine fridge (4 bedroom) BAUMATICBEDROOMMini fridge BAIXUEBath KOHLERTERRACEBarbeque grill
TelevisionDVDBATHROOMShower KOHLERBasin KOHLER
notĉ aacuteraquoȷ ʄɇUcircǷnotĉϼχƉ ʄɇUcircǷnotĉaacuteDZΓ ʄɇUcircǷuȷ ʄɇUcircǷɬяrΓ ʄɇUcircǷHΟrΓ=ĉlt JμǙŖĉlt ʄɇUcircǷͱΟrΓ JμЌį Ǵȍȹ˞DZΓҒĉaacute ɯDVD ɯЌȪЌʠ Ǵȍʇ Ǵȍ
28
NOTE
1 The Developer reserves the right to substitute other materials
or appliances of comparable quality and standard for the
intended items as listed in above fittings and finished schedule
2 The fittings and finished as listed above shall be subject to
the terms of formal Agreement for Sale and Purchase Those
provisions may have slight variation in the color measurement
3 The Developer reserves the right to make modifications and
changes to the building design fittings and finishes without
prior notice
4 Fittings and finishes of the Special Units may be different
from those of the Typical Units
备注
āЮ˙WȰϞʧʹȞ=Dв˹ƙʮȁεϘϡUgraveётƭѡȦϡƎˤ]Ccedil˛ȧĹΙ6
˛ȧĹΙȦϡƎˤ]ǩϡн˾ɈɉūКOumlǿщegraveѬ6ĹΙƭѡȦƎˤ]ǵɭƁФϋ˔=ȣoacutepoundAcirc5ȓ5ѺуƎƆľ˛ordfʬp6
āЮ˙WȰϞʧʹȞδeacuteϡƎĽĨϛOumlˤƗ5ƭѡȦϡƎˤ]ʹεȮαс6
˔EumlЏOumlēƭѡȦϡƎˤ]І˛oȧĹΙǵɭϾx6
29
PURCHASE OPTIONS
Buying a Tree-top Villa at naked Stables Private Reserve involves signing a Sale and Purchase Agreement with the development
company and a Lease and Management Agreement and Deed of Conditions with the Hotel Management Company The Management
Agreement requires the purchaser to lease the property back to the Hotel Management Company to manage on the ownerrsquos behalf
There are two different plans which are available for buyers
在 naked Stables 购买一套拥有不动产权的树顶别墅包括与发展公司签署一份买卖协议以及与酒店管理公司签署一份租赁管理协
议和条件契约管理协议要求购买者以业主的名义向管理公司出租其别墅以供其管理买家有两种方案可供选择
ŅɈκΙ
30
OPTION 1 - FLEXIBILITY
1Owner Usage Rights
Zero usage restrictions
Early reservations are required to secure Villarsquos especially during prime and peak seasons If a Villa Owner does not provide the
required advance notice for a reservation the resort may be required to offer the owner a different unit or in the worst case no
availability at all
1 业主使用权限
ȫ˼ϸΏѐ
ϘʴʣЎegraveˏѢp=ϺʙФƐƕ6ˍřpϛѝɍϾŀϘʴOumlϸЂЎegraveOumlЎс=oacuteƟAacuteƮʙŀȮϞdegѢdeg=ƆеѻЦĴOumlʮȁɍϾǹĉ6
2 Rental Revenue
2 租金收入
a Rental revenue
Whilst not in residence the owner will be eligible to earn a pro rata 36 of the room revenue generated by the Reserve during their
absence Ie Everyday the revenue generated by the entire resort is divided amongst the owners not in residence on that day When
an owner is in residence he forfeits his opportunity to earn revenue
ѸDŽˏ
ϛѝxǝѢʖƣ=ƮOtildeOgraveoacuteƟAacuteordfѸʙĉͳOtildeϧOuml6ɏoacuteƟAacuteordfѸɨΡxǝѢФfrac14OumlϛѝOumlĉͳOtildeOumlϧƮ^ʒǩēʆĺжΡϛѝ6IcircϛѝǝѢФʙpȕ˶=Ʈ˱ʸƅOtildeϧOumlƉƁ6
b Monitoring your returns
Owners will receive regular financial information in the form of an electronic or hardcopy statement with details including owner
records of stays amounts spent revenue generated etc Owners may request to receive these statements daily weekly or monthly
Should the owner wish to lsquocash outrsquo and withdraw cash generated from their villa ownership this will be available biannually at the
gtƢethɰOumlſY
ϛѝƮƁegraveʖOgraveaacuteѲPƆɘP~Yo=ɬˋʭregOumlȧordfϛѝOumlˏѢƘȼ=ΞĒƘȼ=ˏſYUgrave6ϛѝǵκЪɏˉ=ɏέʖ=ƆɏĸМOgravefrac14Yo6ˍϛѝoslashѳƓФoacuteƟAacuteѓOumlˏſYljα=ɨɋǵɍSɱ˹˲Ϟfrac346ƆɏɱOumlМƆɏɱOumlМ6
选项1-灵活性
31
c Cashing out your returns
Owners will be able to cash out their returns twice a year If the owner chooses not to cash out his returns the resort allows the
owners to use their returns at the resort This option allows the owners to deduct returns pretax
gtƮɴOumlſYŚDŽĈ˾ʷordf
ϛѝɭņɏɱȢfrac34ϡDŽĈ˾ʷordfɒOumlſYϧ6ˍřϛѝκЪxʷordfOumlϧ=ǵϡФoacuteƟAacuteѓ˼ϸ6жѕκΙПηϛѝǻshyɩʣOumlſY6
3 Discounted Resort Services
All services available at the resort are offered to owners and their guests at a 20 discount off list prices These services include
restaurants wellness centre and activities centre
3 有折扣优惠的度假村服务
oacuteƟAacuteȕϾŀĺϛѝϡƎɒǸˆOumlĞiumlDвnƠĺЃOumlгǻ6жΡĞVȂ5ƫǰѓΫũƂiacuteѓΫ6
4 Services Fee
When the owner is in residence the resort continues to offer services on their behalf These services include Butler Bell
Housekeeping and Room Service In addition to these the resort offers water electricity wireless Internet and telecom services
included in the Services Fee to the owner whilst in residence The services fee is 300rmb per room per night This fee is charged on
all rooms regardless of which are in use
4 服务费用
IcircϛѝФoacuteƟAacuteǝѢ˶=oacuteƟAacuteƮƚθϡɒOumlɜϦϛѝŀĞ6жΡĞVȂϵˆ5αȔ5ƝоũǸĉĞ6shyȥжΡт=oacuteƟAacuteФϛѝǝѢʖƣŻŀ5aacute5ʹΐűȠϡƎaacuteάĞ=жΡiumlVŠФĞĒϸѓ6ɏĸĉƣɏOumlĞĒϸЏˆəe6жĸĒϸΛϾĉƣʷOuml=xɃfrac14ĉƣĚФ˼ϸ6
5Maintenance
4 of hotel room revenue will be reserved for ongoing building maintenance This will be deducted from the ownerrsquos share of total
room revenue
5 维护
ǙacircǸĉˏOumlƮ^ȰѽŮθƭѡδтĒϸ6ħēDŽuumlƮiquestϾˆǵēOtildeOumlǙacircǸĉˏĕuumlѓǻshy6
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Rooms Available 可用房间 121 121 121 121 121 121Estimated occupancy 预计使用率 35 45 55 60 60 51Estimated average daily room rate 预计每日平均房价 2500 2675 2836 2977 3096 2817Growth in room rate 房价增长率 7 6 5 4 6Annual room sales 年房间销售额 38644375 53163619 68876422 78894810 82050603 64325966RENTAL RETURN ESTIMATES - RMB Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGEEarnings Per Room (36 of gross room revenue) 124173 170827 221315 253507 263647 2066942 Bedroom 收益 ndash 双人间 248346 341653 442631 507013 527294 4133873 Bedroom 收益 ndash 三人间 372519 512480 663946 760520 790941 6200814 Bedroom 收益 ndash 四人间 496692 683306 885261 1014027 1054588 826775
INDICATIVE YIELD Indicative selling price Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
2 Bedroom 收益 ndash 双人间 6000000 41 57 74 85 88 69
3 Bedroom 收益 ndash 三人间 9000000 41 57 74 85 88 69
4 Bedroom 收益 ndash 四人间 12000000 41 57 74 85 88 69
Hotel revenues and owner rental yield - Option 1 Flexibility
32
OPTION 2- STABILITY
1Usage Rights
1 使用权限
选项2-稳定性
Total Permitted Usage Prime Peak SeasonPermitted Usage
Peak SeasonPermitted Usage
Out-of-SeasonPermitted Usage Blackout
40 days per yearNo occupancypermitted
Up to 20 days per year but no more than 7consecutive daysfor any one stay
Up to 20 days per year but no more than 7consecutive days for any one stay
No occupancypermitted
允许使用总数主要的旺季允许使用
旺季允许使用
淡季允许使用
无折扣期
每年40天 不允许占用 每年20天但是每人
不能连续居住7天每年20天但是每人 不能连续居住7天
不允许占用
Prime Peak Season To be published by naked Retreats in according to government notification every year Prime Peak Season
Middle Autumn Festival (Sept) excluding Blackout dates
Ɛƕɏɱϻnaked RetreatsĻǟоġĵāordfс6ƐƕVȂѓŘsup1ƽϞМĀМlt5ȋiacuteƽͶМlt5Řʱƽ˴Мlt5ʭɛƽМlt5ѓʲƽǘМlt=xVȂʹгǻʖ6
ƕiquest˓МOgrave˴ϞМʖƣOuml10ĸїɡϡƎ10ĸľѽˉїʖ=xVȂƐƕũʹгǻʖ6
OutofSeason 20 days during December to February excluding Prime Peak Season and Blackout dates
Iacuteƕiquest˴ĀМOgraveĀМʖƣOuml=xVȂƐƕũʹгǻʖ6
Blackout Dates Peak demand dates such as holidays sporting events groups and citywide conventions Local cultural events
all as specified by the Hotel from time to time
ʹгǻʖεʴijėʖVȂƟʖ5Ћ˒5ũʺβOumlƁϨ6IcircTHORNɾyumlOumlŸƂiacuteiumlƮDвǙacircOumlɛljα6
2 Rental Revenue
2 租金收入
a Rental revenue
Regardless of your usage of your property your rental return will be fixed at 5 for the first 5 years of operation After this period
you will automatically migrate to the Flexibility plan
ѸDŽˏ
xɃɰOumlĉ˼ϸoacuteˍŪ=ͶɱOumlѸDŽϧiumlŊegraveOuml136ФжтŮ=ɴƮѳiacuteѧˏȬƂβĈF6
b Monitoring your returns
Owners will receive regular financial information in the form of an electronic or hardcopy statement with details including owner
records of stays amounts spent revenue generated etc Owners may request to receive these statements daily weekly or monthly
Should the owner wish to lsquocash outrsquo and withdraw cash generated from their villa ownership this will be available biannually at the
gtƢethɰOumlſY
ϛѝƮƁegraveʖOgraveaacuteѲPƆɘP~Yo=ɬˋʭregOumlȧordfϛѝOumlˏѢƘȼ=ΞĒƘȼ=ˏſYUgrave6ϛѝǵκЪɏˉ=ɏέʖ=ƆɏĸМOgravefrac14Yo6ˍϛѝoslashѳƓФoacuteƟAacuteѓOumlˏſYljα=ɨɋǵɍSɱ˹˲Ϟfrac346ƆɏɱOumlМƆɏɱOumlМ6
33
c Cashing out your returns
gtƮɴOumlſYϡDŽĈ˾ʷordf
Owners will be able to cash out their returns twice a year If the owner chooses not to cash out his returns the resort allows the
owners to use their returns at the resort This option allows the owners to deduct returns pretax
ϛѝɭņɏɱȢfrac34ϡDŽĈ˾ʷordfɒOumlſY6ˍřϛѝκЪxʷordfʙϧ=ǵϡФoacuteƟAacuteѓ˼ϸ6жѕκΙПηϛѝǻshyɩʣOumlſY6
3 Discounted Resort Services
All services available at the resort are offered to owners and their guests at a 20 discount off list prices These services include
restaurants wellness centre and activities centre
3有折扣优惠的度假村服务
oacuteƟAacuteȕϾŀĺϛѝϡƎɒǸˆOumlĞiumlDвnƠĺЃOumlгǻ6жΡĞVȂ5ƫǰѓΫũƂiacuteѓΫ6
4 Services Fee
When the owner is in residence the resort continues to offer services on their behalf These services include Butler Bell
Housekeeping and Room Service In addition to these the resort offers water electricity wireless Internet and telecoms services
rental option
4服务费用
IcircϛѝǝѢФoacuteƟAacuteȕ˶=oacuteƟAacuteƮƚθϡɒOumlɜϦϛѝŀĞ6жΡĞVȂϵˆ5αȔ5ƝоũǸĉĞ6shyȥжΡт=oacuteƟAacuteФϛѝǝѢʖƣŻŀ5aacute5ʹΐűȠϡƎaacuteάĞ=жΡiumlVŠФĞĒϸȕ6жϞȏOumlĞĒϸxVȂegraveβordfѸʆ6
5 Maintenance
Of the 5 guaranteed return generated form your property during the period you are not in residence the management company
will retain 4 of this return for maintaining your Villa The maintenance fund will be pooled and used for all Villarsquos in the resort
5维护
ɴxǝѢʖƣiquestɴOumlĉѓƮ˪Ouml13OumlſY=ŎȓŁƮWȰжbſYѓOumlϸѽɴpOumlŰ6ŰƈDŽƮ^ūsʜȅsϸЂϾoacuteƟAacutepOumlŰ6
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Hotel projections
Rooms Available 可用房间 not relevant 非主要Estimated occupancy 预计使用率 not relevant 非主要Estimated average daily room rate 预计每日平均房价 not relevant 非主要Growth in room rate 房价增长率 not relevant 非主要Annual room sales 年房间销售额 not relevant 非主要RENTAL RETURN ESTIMATES - RMB Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE2 Bedroom 收益 ndash 双人间 50 50 50 50 50 503 Bedroom 收益 ndash 三人间 50 50 50 50 50 504 Bedroom 收益 ndash 四人间 50 50 50 50 50 50
INDICATIVE YIELD Indicative selling price Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
2 Bedroom 收益 ndash 双人间 6000000 300000 300000 300000 300000 300000 300000
3 Bedroom 收益 ndash 三人间 9000000 450000 450000 450000 450000 450000 450000
4 Bedroom 收益 ndash 四人间 12000000 600000 600000 600000 600000 600000 600000
Hotel revenues and owner rental yield - Option 1 Flexibility
34
Option 1 - FLEXIBILITY Option 2 ndash STABILITY
investment returns for your Villa are influenced by the
success of the resort and the number of days you use
your Villa
Stable implies both your returns and your annual
usage rights to your property are fixed Regardless of
how well the resort operates your returns will remain
the same Equally you will only have a fixed number
of days allowed in residence
Usage Have unlimited usage rights to their Villa 40 days usage per year
Rental ReturnEarn 36 of the pooled returns from the entire resort
whilst not in residence
5 guaranteed return on their investment regardless
of resort performance
Resort Discount20 discount on all resort amenities and activities
(including SPA and Restaurants)
20 discount on all resort amenities and activities
(including SPA and Restaurants)
Services FeePay a Services Fee of 300rmb per room per night
whilst in residence
Maintenance4 of all room revenue is retained for maintaining
the owners Villa
4 of all room revenue is retained for maintaining
the owners Villa
选项1 ndash 灵活性 选项 2 ndash 稳定性
ȬƂβϸЂ˼ϸІſY6ɰOumlpѱſYʷǧЂoacuteƟAacuteOumlĿǑϱũɰoslashpOuml˼ϸoacute
ŊegraveβϤѯɰOumlſYũɏɱoslashЂɰOumlĉOuml˼ϸʹΏiumlŊegraveOuml6xɃoacuteƟAacuteOumlǑϱѫȁϾucircť=ɰOumlſYiumlŊegraveOuml6ϖTHORN=ɰъϾŊegraveOumlПηǝѢOuml6
使用 ʹΏѐOumlp˼ϸʹΏ ɏɱOuml˼ϸʹΏ
租金收入 ФxǝѢʖƣ=ƅOtildeмĸoacuteƟAacuteūsſYOuml xɃoacuteƟAacuteǑϱѫȁˍŪ=Wп13OumlſYϸЂѱ
度假村折扣 ϾoacuteƟAacuteˤ˲ũƂiacuteOumlгǻVȂSPAũlt ϾoacuteƟAacuteˤ˲ũƂiacuteOumlгǻVȂSPAũlt
服务费用 ǝѢʖƣ=ɏĉƣɏЏˆəeOumlĞĒϸ čѝϘ
维护 ϾĉƣˏOumlƮ^WȰϸЂϛѝpOumlŰ ϾĉƣˏOumlƮ^WȰϸЂϛѝpOumlŰ
OPTION COMPARISON
选项对比
35
36
INDUSTRY RETURNS AND BENCHMARKS
INDUSTRY REPORT
行业报告
Tourism and urban resorts is one of the fastest growing industries in China According to industry consultant HVS cities such
as Shanghai Beijing Shenzhen Guangzhou Hangzhou and Tianjin all have a population where a critical mass of highly affluent
individuals and successful companies exist generating demand for suburban resorts
ФѓŘ=ȾϽϛũoacuteƟAacuteσɓāЮOumlαϛтϞ6ĻǟʺʳǙacircĞϛltOumlϞΙYĵ˿=ФѓŘOumlѝϘˍ˛ŝ5[ǎ5˧5œј5ţјũdžǩēyѯAringȣOumlĥЍˆʾũĿOumlʝϛ=ϻfrac14ϚƊāȥoslashƴʵoacuteƟAacuteOumlƌAringεʴ6
Amongst other things the exponential growth in private vehicles has seen a huge increase in demand in the leisure market With
the completion of the shenjiahu highway in 2010 the travel time from downtown Shanghai to Deqing is now 2 hours Also with
stop at Deqing) scheduled to open in late 2011 travel time from downtown Shanghai to Moganshan will take between 15 to 2
hours When comparing travel times to get to other resort destinations in China ndash eg Hainan or Lijiang flight times might be within
2 or 3 hours total travel time including travel to airports and check in make the whole trip 6 to 7 hours plus additional travel cost
Within the 2 hour travel radius of Shanghai the quality of resort destinations is also (in our opinion) not at an international standard
with most hotels simply being lsquocity hotels in the countryrsquo rather than true resort properties operating at international standards
shyfrac14т=ѯĸˆγΊOumlāЮ=ĸˆƸϴϾȿϚσʂ˫6ѳɱ˥ƛůijϡŮ=iquest˛ŝOgraveOcircʭϚLjεϘĸΟ˶Ouml6ΪƭOumlijǵϡФ13ēєɬiquest˛ŝUumlAumlţј6ƏƮФɱYacuteǫľOumliquestţјOgraveɫǎOumlijѓϾϞаDzOcircʭlt=ъεϞĸSΟ˶OgraveȢĸΟ˶ǜǵϡiquest˛ŝѓΫOgraveAumlɢī˗6ˍřІѓŘOumloacuteƟˮTHORNŝɫ5ȒƯUgraveaƹ=shyȥϘųĒэĸΟ˶Oumlďα˶ƣ=ŻϘФVȂʣƉ=CʺƤũUgraveEgraveOslashƉ˛ų˛эĸΟ˶=ĽxϸɨΡuumlOumlαųΝȥ6Ѷō˛ŝїiΟ˶ɬOumlγΊoacuteƟʸdeg=э˟ͰɒˈltІŘƙŸnѬŻϾѯɛOumlǢ6AringēOumloacuteƟǙacircϚũѓOumlɨΡǙacircɍϾ_ёOumlʵp=ЗЗAumlxOgraveинŘƙϤϦ˛oacuteƟίĉΙɧOumlϘʴ6
ϛѝЎʖſYІaƹ
37
OUR NICHE
我们的利基
naked sees a need in the market for world class expertly designed and operated resorts which are within 1 to 2 hour travel time
of major cities in China As with other urban resorts we believe that the Leisure market and the MICE (Meetings Incentives
Conferences Events) market will be a huge driver for our business In addition we feel that we are already at the forefront of
the growing focus and concern on environmental design building and operations as well as the growing interest in nature and
environmental education At naked we also place a high emphasis on facilities and services for the entire extended family ndash from
children to parents to grandparents that other resorts do not place dedicated resources for
nakedЎƧOgraveȥФѓŘжϞεʴƏǢȑѝϘϞэȢĸΟ˶Ouml=˶ЁhζǁϞȱOumlѥϛˤƗũŎȓOumloacuteƟΙɧ6ͰɒΑάγΊũƁƁϨ5ưȘȾϽ5AringίʝϛƁϨ5ƂiacuteЮȉltOumloslashͰɒϛOumlіAringʤȞ6frac14=ͰɒФŋѣũiacuteźWίˤƗ5ƭШ5ŎȓũźWȓɲœ˛ϠǑѷФȥαϛȭя=ФnakedІαϛеxͰɒϚіoslashЂˣʵѓOumlŜѲ5Ɲ5ȌеOumlĞũˏ6
As such we feel very confident in the rates and occupancies that we will achieve Regarding room prices when benchmarking
against some of the other leading hotel brands in the resort market such as Aman Fayun Hangzhou Banyan Tree Hangzhou Fuchun
Resort Hangzhou Mandarin Oriental Hainan and Commune by the Great Wall average rates in March 2011 for single bedrooms in
this set are ~ RMB2800
ϩfrac14=ͰɒoslashЂˏѢĉƠϡƎˏѢȿcurrenɊάΫ6ФˏѢĉƠĈɘ=ІʙФoacuteƟAacute˛OumlсɜǙacircʑʁaƹ=ˍCҊĂО5ţјНҏѨ5ĥsup1˗ǝ5˓φŴecircĈǙacircũƵ΅OumlŁˣ=Фɱ˓МOumlEumlˆƣʒǩƠķ=6
Regarding occupancies we are confident to achieve occupancies of around 60 after about 4 years of operation but forecast
conservatively that our occupancies will start from around 35 in the 1st year of operation and grow steadily to 45 in year 2
55 in year 3 and 60 after the hotel is lsquomaturersquo from year 4 onwards
ФˏѢȿĈɘ=ͰɒŬϾάΫǑŚɱOumlǑϱ=ͰɒǵϡAumlOgraveOumlˏѢȿ6WŇƗ=ͰɒOumlˏѢȿƮƁϻszligϞɱOuml13=egraveЫOgravefrac34ɱOuml13ũszlig˓ɱOuml1313=szligɱϡŮƮƁЫOgrave6
Given the above estimates we believe that owners can expect attractive investment terms as illustrated in the table below
Ļǟϡ˛OumlŇƗ=ЎƗϛѝɭņOtildeOgraveOumlѱſYƮƁˍ΅o˿
CҊĂО
НҏѨ
ĥsup1˗ǝ
˓φŴecircĈǙacirc
Ƶ΅OumlŁˣ
RMB4270
RMB3500
RMB2000
RMB2150
RMB2388
Aman Fayun Hangzhou
Banyan Tree Hangzhou
Fuchun Resort Hangzhou
Mandarin Oriental Hainan
Commune by the Great Wall Beijing
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Rooms Available 可用房间 121 121 121 121 121 121Estimated occupancy 预计使用率 35 45 55 60 60 51Estimated average daily room rate 预计每日平均房价 2500 2675 2836 2977 3096 2817Growth in room rate 房价增长率 7 6 5 4 6Annual room sales 年房间销售额 38644375 53163619 68876422 78894810 82050603 64325966
38
39
ͰɒOumldivideTHE TEAM
40
Grant Horsfield ndash Chairman naked Group
Grant a native of South Africa is Founder and Chairman of the
naked Group
Before coming to China in 2005 Grant worked in England
and South Africa with more than 10 years business ownership
experience With background in IT he launched eBites
Limited in 2000 Operating nationally eBites was both a
publishing company and a callcentre facilitations company with
headquarters based in Cape Town In 2004 Grant received
an MBA from University of Cape Town Graduate School of
Business Upon graduation he decided to come to China as he
saw China is where business opportunities lie
After spending two years in Shanghai he found himself
overwhelmed by the metropolis and missed the natural beauty
of his home From this desire and need sprouted the concept
for naked Retreats which was launched in 2007 Grantrsquos vision is
to create sanctuaries that are in harmony with the environment
where people can appreciate the simple way of nature and
embrace the naked lifestyle Grantrsquos tireless efforts in promoting
ecotourism in the rural areas not only created jobs but also
pride for the local community He received an environmental
award from the Huzhou Government in 2008
高天成 - naked集团总裁
ij=ɫčIcircTHORNˆ=nakedƍOumlmiddot˽ˆũѵ|6
Ф13ɱȅOgraveѓŘтʣ=ij˪ЬФϯŘƎɫčľѽ=ϾŚɱOuml˙ϛǑϱƎРѽǑϏ6ФʙITǒOumlUѠ΅=ɱij˪ƭȜȥeBitesϾΏŁ=eBitesŁƮϱΝІaacuteŹĞѓΫLJɖƿū=ʙѵˤФǭʔugrave6ɱ=ijƅOtildeȥǭʔugraveAringλ˙λЙOumlMBAλ6dϛŮ=ǧegraveȅѓŘ=ϩǯOgraveȥжȕOuml˙Ɖ6
Ф˛ŝEgraveȥȢɱтŮ=āѳƓxȥ˪Ƃ=sʨAtilde˱ȥѳʿɐǒ6ФжѕИІεʴOumlʶ˼΅=ƭȜnaked Retreats
OumlΖĂФɱOtildeOgraveȥ˹˲6ijOumlΖĂƭШϞĸ˯THORNІѳʿũΣŃdeg=ˆɒǵϡΘѳʿ=ΘnakedOuml˪ƂĈ˾6ij˫ΔAacuteTHORNʵ˪ȾϽѽordfOumlxΦɹȞ=xLjmiddotШȥľѽıŻOtildeOgraveȥIcircTHORNˣʵOumlХϐ6ij˪ƅOtildeȥɱůјоġNāOumlźWAring˼ư6
41
Delphine Yip-Horsfield ndash Partner Ben Wood Studio Shanghai
received her Master of Architecture degree from Harvard
Boston prior to moving to Shanghai to oversee the award
winning Xintiandi project on behalf of Wood and Zapata In
the fall of 2005 Delphine became partner at Ben Wood Studio
Shanghai
Drawing from her own experience of diverse cultures Delphine
has led a multitude of high profile projects such as Hangzhou
Xihutiandi Zhujiajiao Oriental Garden Shanghai Waitanyuan
Beijing Palace 77 Shanghai Hongqiao Commercial Core Lijiang
Lashihai Resort Masterplan etc
In 2006 she was selected Wallpaper magazinersquos first annual 40
under 40 designer of the year
Delphine is the chief master planner and architect for naked
Home Village and naked Stables Private Reserve She also
oversees the visuals and styling of the naked Brand
叶凯欣 - 上海Ben Wood设计室合伙人
ϜǮΩɺ=Ben Wood ˤƗľѽOumlѵƢ=śęAringλƭѡλ6ȅ˛ŝтʣ=ФΒIJ5ɷКũuuacuteľѽ6ȅ˛ŝŮ=CcediloWoodũZapataĤЩΪTHORNΙɧOumlƢethľѽ613ɱʲƕ=ϜǮΩɺBen Wood ˤƗľѽūƃˆ6
ϾѯxŸϽșǑϏOumlϜǮΩɺ=EacuteˇȥηucircijocircΙɧOumlƢeth=VȂţјͻůTHORN5њƝƶecircĈųВ5˛ŝЕ5[ǎłatilde5˛ŝŭʦ˙ϛѓΫ5ȗƯȄŝoacuteƟAacuteѵŔŷˤƗUgrave6
ɱ=ˏκȥWallpaperСьǃɱoacuteϡ΅OumlˤƗ˰6
ϜǮΩnakedƝВAacuteũnaked RetreatsOumlѵˤƗеũƭѡ˰6˶ϚĤЩƢethnaked˙nOumlFũĘķˤƗ6
42
Kang Yang Lim ndash Group Chief Operating Officer naked Group
Group with over 13 years corporate finance and real estate
development experience Previously he was Director of the
real estate division of APP China taking responsibility for the
initial positioning and development of the USD15 billion lsquoWhite
Magnolia Plazarsquo mixed use development project (including
the development of Shanghairsquos first W Hotel) He also led the
concept and development of APPrsquos branded residence and resort
project in Sheshan Shanghai
Finance division of PricewaterhouseCoopers in Melbourne
Australia where he specialized in business value and strategy
worked in inhouse strategy roles for CocaCola GB in London
and to British venture capital firm of the year (2004) ISIS Equity
Partners before coming to China in 2005
Accountants Australia in 2002 and is also an affiliate of the
of Commerce and Diploma in Modern Languages from the
University of Melbourne Australia
林纲洋- naked 集团首席营运官
ƞˏnakedƍOumlȩ˪ϴϾŚɱOumlʝϛ~ƎTHORNǭāǑϏ6Фfrac14тʣ=ѽѓŘDŽŒOumlTHORNǭāOumlѵƢ=ĤЩƠч13ϢЏOumlucircϸ8JЈȈœ9ǭāΙɧOumlcopy˽κшũǭāVȂ˛ŝszligϞƝ ǙacircOumlǭālt6˶ϚщNtildeȥDŽŒƍФ˛ŝҁ˗ʑʁѢЭũoacuteƟAacuteΙɧOumlȓɲũǭā6
ФDŽŒƍˇфтʣ=ȩİϑGAringȚφɣyuml_ʔŴϷOacuteƁƗ˰OumlǑȓ=ѥѣЂ˙ϛƠчũЯɁѰξ6ȩ˪Ф13ɱȅOgraveѓŘтʣэȑǭʔŴϷOacuteŮOumlϞotilde˶ƣɬ=ѽǵǺǵȎɂugraveŁɬOumlЯɁēͺ˰=ϡƎISISOumlʼnʏūѽƃRФϯŘɂugraveOumlϯŘĘΌѱŁˇф6
ȩ˪ФɱƅOtildeȥGAringȚφηƁƗ˰ƁũGAringȚφпʻωǗOumlƁГѱķ6˶ϚƅOtildeȥGAringȚφɣyuml_AringλOuml˙ϛλλϡƎCcedilЇϊλп6
43
Gabriela Lo ndash Managing Director naked Retreats
With over 15 years experience in high end events and PR
management Gabriela has been instrumental in bringing naked
to where it is today As one of the original members of the
naked Team Gabriela has led the growth of naked Retreats
to become one of the most famous eco retreat destinations in
China attracting guests and publicity from around the world
Originally from Macao Gabriela has rich multi cultural and
multinational living and working experience having worked and
studied for many years in Greater China England and Italy
卢家宝 - naked 度假村常务董事
ϴϾŚ13ɱOumlijocircƂiacuteũŁŃŋ΄ŎȓǑϏ=nakedDžOumlǜІȶƝXēxǭ6ѽħdivideOumlmiddot˽ГтϞ=ȶƝXϠǑAEligȭnakedѓŘѻϾɜOuml˪ȾϽɧOumlTHORNтϞ=ͼϭȥȅѳǁĹTHORNOumlǸˆ6ȶƝXȅѳGɑ=ϴϾĖĥOumlucircЏŸũucircŘǝѢũľѽǑϏ=ЬФAringѓŴTHORNʵ=ϯŘũϤAringȚϾѯucircɱωǗǑș6
Judy Zhu ndash General Manager naked Group
Zhu is the General Manager for naked Group ensuring smooth
operations of the group with a particular focus on government
朱燕 - naked 集团总经理
њώ=iquestnaked Retreatsmiddot˽ǭ˽ǜũij˪ūѽ6њώѽƍѵǑȓ=ĤЩIcircTHORNũŋ΄ʽWƍРѽ6Фƞˏnakedтʣ=њώФ˛ŝũ[ǎiquestŚηucircІ˙ϛϾŋOumlфϛ6ФΪͻȈƅOtilde˙ϛλ6
44
Kurt Berman ndash General Manager naked Stables Private Reserve
With over 16 years experience in FampB and high end luxury
resort management Kurt brings a wealth of experience and
will lead the preopening and operations of our new resort ndash
naked Stables Private Reserve Prior to joining naked Kurt was
the preopening General Manager at Six Senses Laamu and
Resident Manager for Six Senses Soneva Gili by Six Senses Kurt
has also worked at other prestigious resorts including Fregate
his career in hospitality in FampB and was a trained Chef with
experience working in many prestigious institutions including
The Dorchester Hotel in London Kurt is from South Africa and
has a masters certificate in hospitality management from Cornell
University
Kurt Berman - naked私人度假村总经理
ϾѯŚɱϬƎijIumlŤŴoacuteƟAacuteOumlŎȓǑϏ=ƮϡĖĥOumlǑϏȭNtildeͰɒΪoacuteƟAacute77)$ 0OumlϱϛũРϱ6Фƞˏ)$ тʣ=10ЬEacuteˇŚ8szligȳĭǦ9+1ϱϛѵǑȓũ8szligȳĭǦ9-2 ((OumlѤacircǑȓ610ŻЬˇфЂamp0ˆŝETHũ1+4UgraveʙўɜoacuteƟˮTHORN610OumlϛʜzЂϬαϛ=ϚϡϞĸФŬucircўɜƉńVȂ-0-0 -$-ltľѽŚOumlρȡϾOumlnot˰610ȅѳɫč=sϴϾǰɪyumlAringλЃOumlǙacircŎȓλ6
Richard Johnston ndash General Manager naked Home Village
Hailing from the United Kingdom but with most of his working
life in resorts throughout Africa Richard brings with him over
20 years experience in General Management and Director level
roles in world class resorts including Azura Retreats Cape Grace
hotel and the Saxon Hotel Richard plays a key role in the set
up of systems training and operating standards His years
of experience and mentoring leadership style make Richard a
natural inspiration for our young hotel management team
Richard Johnston - naked 家园村总经理
RichardȅѳϯŘ=IgraveAringucircOumloacuteƟAacuteľѽiumlФмĸčљ=ϴϾŚɱOumlѴūŎȓũǁƐoacuteƟAacuteVȂAzura
Retreats Cape Grace hotel and the Saxon HotelltijʒŎȓǑϏ6RichardФƭȜ΄5ʅρũРαnѬĈɘʜѯŋƨѽϸ6ĖĥOumlǑϏũȭNtildeĘķ˼OtildeoslashͰɒɱʬOumlǙacircŎȓdivideϾѯѳʿOumlƊȘ6
45
Teun Hanegraaf ndash Sales Director naked Retreats
Teun obtained a Bachelors in Business Studies and Masters
in Strategic Management with a focus on Chinese Business
Culture Teun increased our corporate sales business by 350
in his first year with us bringing international companies
ranging from international conglomerates Unilever and Coca
Cola to more local institutions such as The Shanghai American
School and leading Chinese companies such as Bank of China
韩天宁销售总监
ȅѳŧȈɥEcirc=şɵϴϾ˙ϛλλλ5ЯɁŎȓѥѣЂѓŘ˙ϛŸlt6ȅƍOumlszligϞɱşɵƮŁOumlΝϛijȥ13=sŁAEligȅȥx˟ŘƙβOumlAringŁǸŲ=жʙѓϾŘƙAringʝϛȠūȚŴũǵǺǵȎ=ϚϾ˛ŝɐŘλΠUgraveIcircTHORNƉńũѓŘϫαUgraveѓŘȴʝϛ6
Oliver Yuen ndash nature Reserve amp Recreation Manager
naked Stables Private will be the first private reserve in China
with a wealth of new flora and fauna introduced to the project
from Sydney University Australia and as a fully qualified Ranger
working in many of the worldrsquos best wildlife parks Oliver takes a
special role in ensuring the environment of naked Retreats and
naked Stables Private Reserve will be full of life and a natural
self supporting eco system Oliverrsquos passion for both people and
nature make him the perfect person to teach our guests about
what we do and make their stay not only a relaxing one but
also a fun fulfilling educational one as well Oliver previously
worked in wildlife parks and resorts such as Azura Retreats in
Mozambique Mobala Private Game Reserve in South Africa and
Sydney Aquarium in Australia
袁鹏威 - 活动经理和度假村 生物学家
naked StablesƮѓŘszligϞĸϭljΪOumlцʾũiacuteʾOumlˆoacuteƟʵ6OliverѽϞɜGAringȚφͿɯAringλūķOuml˪λƝiacuteλƝ=ϡƎФǁĹTHORNOumlϙ˪iacuteВľѽOumlľѽе=Ф˼naked Retreats ũnaked StablesϾѯĖĥ˪ѱЕ5ʿѳĺOuml˪΄Oumlźǔľѽ˛QύѯіϘƶ˔6АʊoslashˆȏũѳʿOumlƊʮ˼ѻūOumlˆȅĵͰɒOumlǸˆͰɒѼOuml˷ɋ=sʨ˂ɒФжȕOuml˶ŒxLjLjČ=˶Ϛ˂ɒOumlǝѢǑșlOtildeϾǭΫcurren˹ũϾƷЋϤϦ6АʊтʣФɫčũGAringȚφͿɯѹŏiquestϙ˪iacuteВũWŰʵOumlľѽVȂMozambique OumlAzura Retreats Mobala Private Game Reservelt6
46
Philip C Davis Company Director naked Retreats
Phil joined the Board of Directors for naked Retreats hotel
management company in 2011 His previous board experience
includes Tian Rui Hotel Corporation holder of the master license
for Super 8 economy hotels in China and Hong Kong from 2006
to 2008 He also was a founding shareholder of Tian Rui and
served as its President and Managing Director from 2006 to
2008 He was a board member of Tian Xian Cheng a bai jiu
concern which is a joint venture between Pernod Ricard and a
2010
Phil was previously Chairman of the Budweiser (Wuhan)
International Brewing Company and Managing Director of the
AnheuserBusch business in China and Hong Kong from the
beginning of 1996 through 2002 From 2003 to 2005 he
headed the AnheuserBusch liaison office with Tsingtao Brewing
Company
Phil holds a PhD in history from Washington University and
started his career as a market researcher at a major advertising
agency in the US before moving to AnheuserBusch and
heading its consumer planning and new product development
functions in the 1980s
Philip CDavis naked 度假村公司董事长
PhilЂɱƞˏȥnakedoacuteƟʵǙacircŎȓŁOumligraveƁ6ϡĖĥOumlǑϏVȂФːǙacircƍˇф5ϡƎЂɱэɱФѓŘũѓŘΒIJEacuteˇSuper ǑƖǙacirc ʼnˆ6˶=ϚːǙacircƍOumlmiddot˽ʼnecirc=ФɱэɱʖƣEacuteˇƍOumlѵ|ũigrave6ɱэɱʖƣ=ϞƝІWȎȞƞũJǙ˪ȴʝϛƬɫūѱOumlʝϛ77ΐOumligraveƁГ6
iquestɱэɱ=Phil͵šBudweiserŘƙɳǙŁOumligraveƎѓŘũѓŘΒIJCŝyŁOumligrave6iquestɱэ13ɱ=CŝyũʫETHʌǙŁOumlȠɆdegOumlĤЩˆ6PhilϴϾŴ˭uacuteAringλOumlș˻дλvλ=ФǁɱCcedilȅOgraveCŝy5ĤЩΞĒŔŷũΪʑǭāĿɭтʣ=OumlϛʜzЂɐŘOumlϞƝœĵCcedilȓŁ=Eacuteˇaeligω6
47
OUR INTERNATIONAL TEAM
International team
Chief master planners amp architects
the urban landscape of modern China with Xintiandi in
Shanghai a commercial cultural and entertainment district
Since then the studio has worked on projects in very diverse
categories both small and large scale projects include mixed
use projects like the ldquoTiandirdquo in Hangzhou Chongqing Wuhan
and Foshan luxury villa and high rise residential complexes in
Shanghai and Vietnam as well as various boutique hotels and
Chalet Architects
A00 Architecture is most well known for their research
inenvironmental sustainability and its application to their
work in Architecture Interiors and Furniture Their portfolio
includes feature restaurants luxury spas retail stores design
conversion of dozens of historic Shanghai homes into highly
personalized residences
Interior Designers AIM (Architecture amp Design) brings expertise
in the combination of world architectural styles and design
influences to the interior designs at naked Stables Private
Reserve With the Shanghai office led by the two founding
on comfort warmth and a unique blend between African and
Asian design sensibilities
Landscape Architect
Design Land Collaborative (DLC) is a professional consulting firm
comprised of landscape architects and planners with an office in
Shanghai and the United States Projects have a strong emphasis
on cultural resources historic preservation and ecological
design involving both the public and private sectors
ͰɒOumlāЮdivide
ɴǵϡΑάOumlёȣ
ŘƙŸdivide
首席规划师和建筑师
benwood Studio Shanghai OumlсɜΙɧтϞѠĨШ˛ŝΪTHORNľ=˼ʙƍ˙ϛ5Ÿ5ЄȎϞOumlʵЉ6тŮ=ЁƻȥĹȏŔɟAringΟOumlΙɧ=VȂţјOumlͻůTHORN=іʱ5͵šƎę˗OumlŤŴpϡƎФ˛ŝũЛɫOumlijѢЭʵ=ȮŻϾФѓŘƎˉ_OumlĹȏǐʑǙacircƎoacuteƟ6
小圆房建筑
AOO Architecture ФźǔWŰƎǵ θāЮĈɘϾѯѭЛOumlƭ=s˘ƮʙƭϰϸЂɬƝѩ6ɒƻŚOumlΙɧVȂ˔5ŤŴȤѓΫ5ȫ˙acirc5ˤƗίǙacirc˛ŝυНǙacirc lt5ˆoacuteƟϡƎϞ΄ȧOuml˛ŝș˻ѢЭOumlCcedilŸƎˆŸĨШ6
ɬ ˤƗ˰AIMƭѡˤƗltѥѣЂǁƭѡĘķũˤƗOumlɐƿū=ϭNtildenaked StablesOumlɬˤƗ6ФȅѳŧȈũaȚ˶OumlūѽmiddotTˆȭNtildeOuml˛ŝTdegOumlUѠ΅=ˤƗѣі5ũφčˤƗȓɲOumlntildeˊū6
景观设计
Design Land Collaborative (DLC) ϞƝiquestǒōˤƗІŔŷOumlѥϛѰξŁ=Ф˛ŝІɐŘǩˤϾēрƉń6ʙΙɧ˘ЂŋѣŸș˻ĻЕ=ƿūźW˪ǴƔ=ѥѣЂŁŃƎϾTHORNOumlŔŷ6
48
Engineering amp Project Management team
Scott Wilson Group PLC is a globalintegrated design and
engineering consultancy for the built and natural environments
Scott Wilson is responsible for the project management the
electrical and mechanical engineering for the project
Environmental Consultants
Environmental Resources Management (ERM) a leading global
provider of environmental health and safety risk and social
consulting services ERM deliver innovative solutions for business
and government clients helping them understand and manage
their impacts on the world around them ERM have 137 offices
in 39 countries and employ approximately 3300 staff
Sustainability Consultants
Bisagni Environmental Enterprises (BEE) works with the
engineering and design teams to ensure the environmental
goals set out at the inception of the project are achieved
LEED Consultants
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
Local Design Institute
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
General Contractor
and have been responsible for some of Chinarsquos most iconic
properties such as the World Financial Centre in Shanghai
工程及项目管理团队
Scott Wilson Group PLCϞƝʺʳŔɟOumlźWˤƗƎľѰξŁ6Scott WilsonĤЩΙɧOumlaacuteʠƎƉΤľ6
环境咨询
Environmental Resources Management (ERM)ϞƝʺʳαϛȭѰξŁ=ŀźǔWŰ5ƫǰCʺƎŁŃˣƁĘΌUgraveѰξĞ6ERM˙ϛƎоġɑǸŲŀĨĶβOumlǀǧĈF=UѠɒȥǀsŎȓʙǑϱoslashˣƁźǔAEligȅOumlϳΗ6ERMФʺʳϾ137ĸēрƉń=myĸŘƝ=ϴϾAringК3300ɜГľ6
可持续发展咨询
Bisagni Environmental Enterprises (BEE)ІľˤƗdivideΑűūѽ=ϡʽWФΙɧǭ˽ƼotildeˤȜOumlźǔWŰǵ θāЮɧnOumlȚ˹6
绿色建筑认证咨询
Shanghai Pacific Energy Center (SPEC)ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlŁтϞ6
本地设计公司
Shanghai Baoye Construction Corp Ltd ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlαϛȭŁтϞ6
总承包商
ϞƝŘƝƐľVŁ=ϠƻȥηucircѓŘnьβΙɧ=țˍ˛ŝźʳDŽˊѓΫ6
49
naked COVERAGE
wwwcnngocom
ldquo25 killer things to do this summerrdquo
26 April 2010
Time Magazine
ldquoRun to the Moganshan Hillrdquo
新浪博客
ldquo避世的可能rdquo
31 December 2009
wwwenglisheastdaycom
ldquoThe first batch of ldquoChina Treasured Towns ldquo released
December 2009
Shanghai Urbanatomy
ldquoGet naked this time with horsesrdquo
Shanghai Daily
ldquoGreen MaGIC Casts design spellrdquo
14 October 2009
新浪商品
ldquo中国最佳设计酒店大赏rdquo
September 2009
wwwchannelnewsasiacom
ldquoChinarsquos green resort allows travellers to vacation on good consciencerdquo
2 September 2009
wwwbijianlinblshecom
ldquo莫干隐居rdquo
25 Aug 2009
wwwassociatecontentcom
ldquoThe Exquisite Moganshan Mountains of Chinardquo
Ɏ
Wikitravel
ldquoMoganshanrdquo
德清新闻网
ldquo承包国营林场建造生态ldquo逸站rdquo
wwwsinoeventcom
ldquo亚洲旅游地产及景点峰会成功举行rdquo
wwwchinatravelbrandingcom
ldquoPursuing Green for Greenrdquo
wwwbrandrepublicasia
ldquoMaking moves towards ecofriendly eventsrdquo
7 May 2009
wwwhandsonshanghaiorg
ldquoHands On Asia Conference Summeryrdquo
May 2009
wwwmyvacationcn
ldquo莫干山居rdquo
3 April 2009
wwwshanghaidailycom
ldquoThe naked truth Time to clean up Moganshan litterrdquo
4 March 2009
wwwgreennovateorg
ldquoMoganshan Project Kick Offrdquo
13 February 2009
Travesias
ldquonaked retreatsrdquo
Feb 2009
合肥在线
ldquo大山里的裸家族rdquo
20 October 2008
wwwentrepreneurcom
ldquoThe arrival of the Olympics showcases Chinarsquos burgeoning entrepreneurial spirit ldquo
7 August 2008
50
Shanghaiist
ldquoWeekend escape to Moganshan 莫干山rdquo
9 April 2008
私家地理
ldquo艳阳下的荫凉rdquo
30 May 2008
City Weekend
ldquoGet naked in Moganshanrdquo
25 January 2008
wwwbundpiccom
ldquo在这绿中撒点野rdquo
wwwhuzhougovcn
ldquo相中德清筏头的青山绿水南非客商莫干山下建生态逸站rdquo
wwwurbanatomycom
ldquo24 Hours in Moganshanrdquo
wwwhkheadlinecom
ldquo杭州莫干山竹林深处人家rdquo
15 May 2009
wwwnewsweekcom
ldquoBack from abroadrdquo
May 2009
Chinatravelnet
ldquoMoganshan A Heavenly Hideaway of Bamboo Forests amp Tea Plantationsrdquo
April 2009
wwwmzztmcagovcn
ldquo2009年踏青乐游路线推荐大公布rdquo
16 March 2009
第三媒体
ldquo规划一条畅快随性的踏青之旅rdquo
28 October 2009
wwwdqnewszjolcomcn
ldquo三九坞 ldquo裸家族rdquo钟爱的世外桃源rdquo
28 October 2008
ldquo自驾行天下rdquo之中国莫干山rdquo
Sep 2008
ldquoShiffting Gearsrdquo
Sep 2008
April 2008
Chewed up amp Spit Out
ldquoGet nakedrdquo
19 February 2008
ldquoBest Weekend Getaway Hotels Shanghairdquo
富世
Ecoefficient hotel低碳下榻
April 2011
Spa China Guy 男士派
Experiencing The Unique
2010
Cosmo 时尚
跨洋建屋隐居不隐世
April 2010
Global Times
The Mountain of legends
Global City Geography 城市地理
莫干山 naked Retreats 都市人一ldquo裸rdquo到底的山居生活
Dec 2009
China Daily
Rural Retreat
20 March 2011
China Daily
4th March 2011
Modern Weekly周末画报
圣诞低碳游
Dec 2010
Elite Traveler 携程自由行
旅尚
Esquire
Hidden Best Restaurants
Feb 2011
51
52
53
19
20
FLOOR PLANS
Treetop villa 2 bedroom villa ccedilpȢͱĉ
ʒɘ
Interior area 室内面积 13768sqm
Exterior area 室外面积 50sqm
Total usable area 实际使用面积 18768sqm
21
Level 1 一层
Interior area 室内面积 7088sqm
Exterior area 室外面积 102sqm
Level 2 二层
Interior area 室内面积 668sqm
Exterior area 室外面积 398sqm
22
Treetop villa 3 bedroom villa ccedilp˓ͱĉ
Interior area 室内面积 20214sqm
Exterior area 室外面积 664sqm
Total usable area 实际使用面积 26854sqm
23
Level 1 一层
Interior area 室内面积 10334sqm
Exterior area 室外面积 118sqm
Level 2 二层
Interior area 室内面积 988sqm
Exterior area 室外面积 546sqm
24
Treetop villa 4 bedroom villa ccedilpͱĉ
Interior area 室内面积 2667sqm
Exterior area 室外面积 863sqm
Total usable area 实际使用面积 353sqm
25
Level 1 一层
Interior area 室内面积 136sqm
Exterior area 室外面积 168sqm
Level 2 二层
Interior area 室内面积 1307sqm
Exterior area 室外面积 695sqm
26
FITTINGS amp FINISHES SCHEDULE
EXTERIOR AND INTERIOR FINISHES
External walls
Structure is built from steel and SIP (Structural Insulated Panels) External wall is cladded with painted fiber cement board
Internal walls
emulsion paint
Ceiling
Ceiling is finished with emulsion paint
Flooring
Bedroom is finished with heavy strand bamboo flooring
Balcony
Balcony floor is finished with Wood Plastic Composite decking (M wood) Railing and trellis made with Liu An wood Balustrade is fitted with metal and Liu An wood
Window
bedrooms are fitted with double glazed LowE glass and Roto hardware
Kitchen amp powder room
Floor is finished with natural tile Kitchen cabinets and sink are provided Kitchen counter top is fitted with natural stone
Bathroom
Wall and floor are finished with natural stone
Doors
Entrance door is made of solid core timber fitted with Saflok RFID locks Bedroom doors are fitted with hollow core timber fitted with Saflok RFID security locks
ƭѡȦƎˤ]ɛ
室内外材料
oacuteƟͳʥ
oacuteƟͳƿńˤƗĮƿńƎƿńWOSIPlt6ʥϸΉɮOũʘ6
ɬʥ
ǸćƎͱтɬʥǩϸĔƎˎƲʘ6
ų
ųɘˎƲʘ6
THORN
ǸćģūɦTHORNO6ͱіќTHORNO
ȹ
ȹϸɦOʓʟ6ʈȲҎɦѐШOuml6ȇĬϸDŽрƎȲҎɦĜ6
acuteŲ
Ǹć5ͱOumlacuteŲϸȽɦѐacuteȀʆ-3ѓǹtȟƎ-0-ͶDŽʆƪ6
notĉ
THORNϡƎɘϡʿTHORNѦʓʟ=notĉŀlaquoŖϡƎʇ6notĉɘʿ˵6
Ќ
Ќʥ˦ƎTHORNϡʿ˵ʓʟ6
ɑ
ˏǺAringɑϸ˹Ψɦɑʆ˛-)ljordfɑNJ΄6ͱɑϸǹΨɦɑʆ˛SaflokljordfɑNJ΄6
27
MECHANICAL AND ELECTRICAL INSTALLATIONS
Heating and Cooling
AIRWELL centralized water source heat pump is provided Fresh air intake with heat recovery system is installed
Electrical provisions
are provided
Electricity
Concealed conduits are provided Threephase electricity supply with miniature circuit breaker distribution board is provided
TV telephone and internet connection
Satellite TV with all major international channels
is provided in all the villas Telephone outlets and wireless internet connection is provided
Hot water supply
Huang Ming solar hot water heater and Rinnai gas water heaters are installed for the villa
Water supply and pipes
Concealed copper pipes are used for both hot water and PPR pipes are used for cold water
The resort will be patrolled 24 hours a day CCTV system is in operation throughout the resort 24 hours a day All the villa front doors and bedroom doors are fitted with Saflok RFID security lock system
APPLIANCES TO BE PROVIDED OR INSTALLED IN EACH DOMESTIC
UNIT
机电设施配套
ŀɻũѐȐ
ɽyumlƍѓ˾Е˅`΄6ΪĘ˅ſ΄6
Ɲaacute
ʆEΐNtildeŎOumlǭŋϡƎѿ6
aacuteȞŀϰ
ѩϾϮ˾ΐȺ=ʆϾίoumlȺʠ=ʆaacuteΓOuml˓ΑaacuteЕŀϰ6
aacuteƎςˤ]
έaacute=ʹΐaacuteŹũʹΐȺ6
˅ˤ]
žɛϒɭ˅ʠƎȩɬɌʡ˅ʠ
Ŏ
˅ŀϰŎǩϸϮc˾ĮŎ=ȐŀϰŎŎ6
WCˤ]
oacuteƟAacuteˤϾϾΟ˶ѽOumlgȺaacute΄ϡƎΟ˶OumlπɄ6ˏǺAringɑƎͱϸSaflokljordfɑNJ΄
标准住宅单位附送以下设备
Stove BAUMATICExaust fan BAUMATICOven BAUMATICMicrowave BAUMATICFridge BAUMATICBARMini fridge (2 3 bedroom) BAIXUEWine fridge (4 bedroom) BAUMATICBEDROOMMini fridge BAIXUEBath KOHLERTERRACEBarbeque grill
TelevisionDVDBATHROOMShower KOHLERBasin KOHLER
notĉ aacuteraquoȷ ʄɇUcircǷnotĉϼχƉ ʄɇUcircǷnotĉaacuteDZΓ ʄɇUcircǷuȷ ʄɇUcircǷɬяrΓ ʄɇUcircǷHΟrΓ=ĉlt JμǙŖĉlt ʄɇUcircǷͱΟrΓ JμЌį Ǵȍȹ˞DZΓҒĉaacute ɯDVD ɯЌȪЌʠ Ǵȍʇ Ǵȍ
28
NOTE
1 The Developer reserves the right to substitute other materials
or appliances of comparable quality and standard for the
intended items as listed in above fittings and finished schedule
2 The fittings and finished as listed above shall be subject to
the terms of formal Agreement for Sale and Purchase Those
provisions may have slight variation in the color measurement
3 The Developer reserves the right to make modifications and
changes to the building design fittings and finishes without
prior notice
4 Fittings and finishes of the Special Units may be different
from those of the Typical Units
备注
āЮ˙WȰϞʧʹȞ=Dв˹ƙʮȁεϘϡUgraveётƭѡȦϡƎˤ]Ccedil˛ȧĹΙ6
˛ȧĹΙȦϡƎˤ]ǩϡн˾ɈɉūКOumlǿщegraveѬ6ĹΙƭѡȦƎˤ]ǵɭƁФϋ˔=ȣoacutepoundAcirc5ȓ5ѺуƎƆľ˛ordfʬp6
āЮ˙WȰϞʧʹȞδeacuteϡƎĽĨϛOumlˤƗ5ƭѡȦϡƎˤ]ʹεȮαс6
˔EumlЏOumlēƭѡȦϡƎˤ]І˛oȧĹΙǵɭϾx6
29
PURCHASE OPTIONS
Buying a Tree-top Villa at naked Stables Private Reserve involves signing a Sale and Purchase Agreement with the development
company and a Lease and Management Agreement and Deed of Conditions with the Hotel Management Company The Management
Agreement requires the purchaser to lease the property back to the Hotel Management Company to manage on the ownerrsquos behalf
There are two different plans which are available for buyers
在 naked Stables 购买一套拥有不动产权的树顶别墅包括与发展公司签署一份买卖协议以及与酒店管理公司签署一份租赁管理协
议和条件契约管理协议要求购买者以业主的名义向管理公司出租其别墅以供其管理买家有两种方案可供选择
ŅɈκΙ
30
OPTION 1 - FLEXIBILITY
1Owner Usage Rights
Zero usage restrictions
Early reservations are required to secure Villarsquos especially during prime and peak seasons If a Villa Owner does not provide the
required advance notice for a reservation the resort may be required to offer the owner a different unit or in the worst case no
availability at all
1 业主使用权限
ȫ˼ϸΏѐ
ϘʴʣЎegraveˏѢp=ϺʙФƐƕ6ˍřpϛѝɍϾŀϘʴOumlϸЂЎegraveOumlЎс=oacuteƟAacuteƮʙŀȮϞdegѢdeg=ƆеѻЦĴOumlʮȁɍϾǹĉ6
2 Rental Revenue
2 租金收入
a Rental revenue
Whilst not in residence the owner will be eligible to earn a pro rata 36 of the room revenue generated by the Reserve during their
absence Ie Everyday the revenue generated by the entire resort is divided amongst the owners not in residence on that day When
an owner is in residence he forfeits his opportunity to earn revenue
ѸDŽˏ
ϛѝxǝѢʖƣ=ƮOtildeOgraveoacuteƟAacuteordfѸʙĉͳOtildeϧOuml6ɏoacuteƟAacuteordfѸɨΡxǝѢФfrac14OumlϛѝOumlĉͳOtildeOumlϧƮ^ʒǩēʆĺжΡϛѝ6IcircϛѝǝѢФʙpȕ˶=Ʈ˱ʸƅOtildeϧOumlƉƁ6
b Monitoring your returns
Owners will receive regular financial information in the form of an electronic or hardcopy statement with details including owner
records of stays amounts spent revenue generated etc Owners may request to receive these statements daily weekly or monthly
Should the owner wish to lsquocash outrsquo and withdraw cash generated from their villa ownership this will be available biannually at the
gtƢethɰOumlſY
ϛѝƮƁegraveʖOgraveaacuteѲPƆɘP~Yo=ɬˋʭregOumlȧordfϛѝOumlˏѢƘȼ=ΞĒƘȼ=ˏſYUgrave6ϛѝǵκЪɏˉ=ɏέʖ=ƆɏĸМOgravefrac14Yo6ˍϛѝoslashѳƓФoacuteƟAacuteѓOumlˏſYljα=ɨɋǵɍSɱ˹˲Ϟfrac346ƆɏɱOumlМƆɏɱOumlМ6
选项1-灵活性
31
c Cashing out your returns
Owners will be able to cash out their returns twice a year If the owner chooses not to cash out his returns the resort allows the
owners to use their returns at the resort This option allows the owners to deduct returns pretax
gtƮɴOumlſYŚDŽĈ˾ʷordf
ϛѝɭņɏɱȢfrac34ϡDŽĈ˾ʷordfɒOumlſYϧ6ˍřϛѝκЪxʷordfOumlϧ=ǵϡФoacuteƟAacuteѓ˼ϸ6жѕκΙПηϛѝǻshyɩʣOumlſY6
3 Discounted Resort Services
All services available at the resort are offered to owners and their guests at a 20 discount off list prices These services include
restaurants wellness centre and activities centre
3 有折扣优惠的度假村服务
oacuteƟAacuteȕϾŀĺϛѝϡƎɒǸˆOumlĞiumlDвnƠĺЃOumlгǻ6жΡĞVȂ5ƫǰѓΫũƂiacuteѓΫ6
4 Services Fee
When the owner is in residence the resort continues to offer services on their behalf These services include Butler Bell
Housekeeping and Room Service In addition to these the resort offers water electricity wireless Internet and telecom services
included in the Services Fee to the owner whilst in residence The services fee is 300rmb per room per night This fee is charged on
all rooms regardless of which are in use
4 服务费用
IcircϛѝФoacuteƟAacuteǝѢ˶=oacuteƟAacuteƮƚθϡɒOumlɜϦϛѝŀĞ6жΡĞVȂϵˆ5αȔ5ƝоũǸĉĞ6shyȥжΡт=oacuteƟAacuteФϛѝǝѢʖƣŻŀ5aacute5ʹΐűȠϡƎaacuteάĞ=жΡiumlVŠФĞĒϸѓ6ɏĸĉƣɏOumlĞĒϸЏˆəe6жĸĒϸΛϾĉƣʷOuml=xɃfrac14ĉƣĚФ˼ϸ6
5Maintenance
4 of hotel room revenue will be reserved for ongoing building maintenance This will be deducted from the ownerrsquos share of total
room revenue
5 维护
ǙacircǸĉˏOumlƮ^ȰѽŮθƭѡδтĒϸ6ħēDŽuumlƮiquestϾˆǵēOtildeOumlǙacircǸĉˏĕuumlѓǻshy6
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Rooms Available 可用房间 121 121 121 121 121 121Estimated occupancy 预计使用率 35 45 55 60 60 51Estimated average daily room rate 预计每日平均房价 2500 2675 2836 2977 3096 2817Growth in room rate 房价增长率 7 6 5 4 6Annual room sales 年房间销售额 38644375 53163619 68876422 78894810 82050603 64325966RENTAL RETURN ESTIMATES - RMB Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGEEarnings Per Room (36 of gross room revenue) 124173 170827 221315 253507 263647 2066942 Bedroom 收益 ndash 双人间 248346 341653 442631 507013 527294 4133873 Bedroom 收益 ndash 三人间 372519 512480 663946 760520 790941 6200814 Bedroom 收益 ndash 四人间 496692 683306 885261 1014027 1054588 826775
INDICATIVE YIELD Indicative selling price Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
2 Bedroom 收益 ndash 双人间 6000000 41 57 74 85 88 69
3 Bedroom 收益 ndash 三人间 9000000 41 57 74 85 88 69
4 Bedroom 收益 ndash 四人间 12000000 41 57 74 85 88 69
Hotel revenues and owner rental yield - Option 1 Flexibility
32
OPTION 2- STABILITY
1Usage Rights
1 使用权限
选项2-稳定性
Total Permitted Usage Prime Peak SeasonPermitted Usage
Peak SeasonPermitted Usage
Out-of-SeasonPermitted Usage Blackout
40 days per yearNo occupancypermitted
Up to 20 days per year but no more than 7consecutive daysfor any one stay
Up to 20 days per year but no more than 7consecutive days for any one stay
No occupancypermitted
允许使用总数主要的旺季允许使用
旺季允许使用
淡季允许使用
无折扣期
每年40天 不允许占用 每年20天但是每人
不能连续居住7天每年20天但是每人 不能连续居住7天
不允许占用
Prime Peak Season To be published by naked Retreats in according to government notification every year Prime Peak Season
Middle Autumn Festival (Sept) excluding Blackout dates
Ɛƕɏɱϻnaked RetreatsĻǟоġĵāordfс6ƐƕVȂѓŘsup1ƽϞМĀМlt5ȋiacuteƽͶМlt5Řʱƽ˴Мlt5ʭɛƽМlt5ѓʲƽǘМlt=xVȂʹгǻʖ6
ƕiquest˓МOgrave˴ϞМʖƣOuml10ĸїɡϡƎ10ĸľѽˉїʖ=xVȂƐƕũʹгǻʖ6
OutofSeason 20 days during December to February excluding Prime Peak Season and Blackout dates
Iacuteƕiquest˴ĀМOgraveĀМʖƣOuml=xVȂƐƕũʹгǻʖ6
Blackout Dates Peak demand dates such as holidays sporting events groups and citywide conventions Local cultural events
all as specified by the Hotel from time to time
ʹгǻʖεʴijėʖVȂƟʖ5Ћ˒5ũʺβOumlƁϨ6IcircTHORNɾyumlOumlŸƂiacuteiumlƮDвǙacircOumlɛljα6
2 Rental Revenue
2 租金收入
a Rental revenue
Regardless of your usage of your property your rental return will be fixed at 5 for the first 5 years of operation After this period
you will automatically migrate to the Flexibility plan
ѸDŽˏ
xɃɰOumlĉ˼ϸoacuteˍŪ=ͶɱOumlѸDŽϧiumlŊegraveOuml136ФжтŮ=ɴƮѳiacuteѧˏȬƂβĈF6
b Monitoring your returns
Owners will receive regular financial information in the form of an electronic or hardcopy statement with details including owner
records of stays amounts spent revenue generated etc Owners may request to receive these statements daily weekly or monthly
Should the owner wish to lsquocash outrsquo and withdraw cash generated from their villa ownership this will be available biannually at the
gtƢethɰOumlſY
ϛѝƮƁegraveʖOgraveaacuteѲPƆɘP~Yo=ɬˋʭregOumlȧordfϛѝOumlˏѢƘȼ=ΞĒƘȼ=ˏſYUgrave6ϛѝǵκЪɏˉ=ɏέʖ=ƆɏĸМOgravefrac14Yo6ˍϛѝoslashѳƓФoacuteƟAacuteѓOumlˏſYljα=ɨɋǵɍSɱ˹˲Ϟfrac346ƆɏɱOumlМƆɏɱOumlМ6
33
c Cashing out your returns
gtƮɴOumlſYϡDŽĈ˾ʷordf
Owners will be able to cash out their returns twice a year If the owner chooses not to cash out his returns the resort allows the
owners to use their returns at the resort This option allows the owners to deduct returns pretax
ϛѝɭņɏɱȢfrac34ϡDŽĈ˾ʷordfɒOumlſY6ˍřϛѝκЪxʷordfʙϧ=ǵϡФoacuteƟAacuteѓ˼ϸ6жѕκΙПηϛѝǻshyɩʣOumlſY6
3 Discounted Resort Services
All services available at the resort are offered to owners and their guests at a 20 discount off list prices These services include
restaurants wellness centre and activities centre
3有折扣优惠的度假村服务
oacuteƟAacuteȕϾŀĺϛѝϡƎɒǸˆOumlĞiumlDвnƠĺЃOumlгǻ6жΡĞVȂ5ƫǰѓΫũƂiacuteѓΫ6
4 Services Fee
When the owner is in residence the resort continues to offer services on their behalf These services include Butler Bell
Housekeeping and Room Service In addition to these the resort offers water electricity wireless Internet and telecoms services
rental option
4服务费用
IcircϛѝǝѢФoacuteƟAacuteȕ˶=oacuteƟAacuteƮƚθϡɒOumlɜϦϛѝŀĞ6жΡĞVȂϵˆ5αȔ5ƝоũǸĉĞ6shyȥжΡт=oacuteƟAacuteФϛѝǝѢʖƣŻŀ5aacute5ʹΐűȠϡƎaacuteάĞ=жΡiumlVŠФĞĒϸȕ6жϞȏOumlĞĒϸxVȂegraveβordfѸʆ6
5 Maintenance
Of the 5 guaranteed return generated form your property during the period you are not in residence the management company
will retain 4 of this return for maintaining your Villa The maintenance fund will be pooled and used for all Villarsquos in the resort
5维护
ɴxǝѢʖƣiquestɴOumlĉѓƮ˪Ouml13OumlſY=ŎȓŁƮWȰжbſYѓOumlϸѽɴpOumlŰ6ŰƈDŽƮ^ūsʜȅsϸЂϾoacuteƟAacutepOumlŰ6
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Hotel projections
Rooms Available 可用房间 not relevant 非主要Estimated occupancy 预计使用率 not relevant 非主要Estimated average daily room rate 预计每日平均房价 not relevant 非主要Growth in room rate 房价增长率 not relevant 非主要Annual room sales 年房间销售额 not relevant 非主要RENTAL RETURN ESTIMATES - RMB Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE2 Bedroom 收益 ndash 双人间 50 50 50 50 50 503 Bedroom 收益 ndash 三人间 50 50 50 50 50 504 Bedroom 收益 ndash 四人间 50 50 50 50 50 50
INDICATIVE YIELD Indicative selling price Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
2 Bedroom 收益 ndash 双人间 6000000 300000 300000 300000 300000 300000 300000
3 Bedroom 收益 ndash 三人间 9000000 450000 450000 450000 450000 450000 450000
4 Bedroom 收益 ndash 四人间 12000000 600000 600000 600000 600000 600000 600000
Hotel revenues and owner rental yield - Option 1 Flexibility
34
Option 1 - FLEXIBILITY Option 2 ndash STABILITY
investment returns for your Villa are influenced by the
success of the resort and the number of days you use
your Villa
Stable implies both your returns and your annual
usage rights to your property are fixed Regardless of
how well the resort operates your returns will remain
the same Equally you will only have a fixed number
of days allowed in residence
Usage Have unlimited usage rights to their Villa 40 days usage per year
Rental ReturnEarn 36 of the pooled returns from the entire resort
whilst not in residence
5 guaranteed return on their investment regardless
of resort performance
Resort Discount20 discount on all resort amenities and activities
(including SPA and Restaurants)
20 discount on all resort amenities and activities
(including SPA and Restaurants)
Services FeePay a Services Fee of 300rmb per room per night
whilst in residence
Maintenance4 of all room revenue is retained for maintaining
the owners Villa
4 of all room revenue is retained for maintaining
the owners Villa
选项1 ndash 灵活性 选项 2 ndash 稳定性
ȬƂβϸЂ˼ϸІſY6ɰOumlpѱſYʷǧЂoacuteƟAacuteOumlĿǑϱũɰoslashpOuml˼ϸoacute
ŊegraveβϤѯɰOumlſYũɏɱoslashЂɰOumlĉOuml˼ϸʹΏiumlŊegraveOuml6xɃoacuteƟAacuteOumlǑϱѫȁϾucircť=ɰOumlſYiumlŊegraveOuml6ϖTHORN=ɰъϾŊegraveOumlПηǝѢOuml6
使用 ʹΏѐOumlp˼ϸʹΏ ɏɱOuml˼ϸʹΏ
租金收入 ФxǝѢʖƣ=ƅOtildeмĸoacuteƟAacuteūsſYOuml xɃoacuteƟAacuteǑϱѫȁˍŪ=Wп13OumlſYϸЂѱ
度假村折扣 ϾoacuteƟAacuteˤ˲ũƂiacuteOumlгǻVȂSPAũlt ϾoacuteƟAacuteˤ˲ũƂiacuteOumlгǻVȂSPAũlt
服务费用 ǝѢʖƣ=ɏĉƣɏЏˆəeOumlĞĒϸ čѝϘ
维护 ϾĉƣˏOumlƮ^WȰϸЂϛѝpOumlŰ ϾĉƣˏOumlƮ^WȰϸЂϛѝpOumlŰ
OPTION COMPARISON
选项对比
35
36
INDUSTRY RETURNS AND BENCHMARKS
INDUSTRY REPORT
行业报告
Tourism and urban resorts is one of the fastest growing industries in China According to industry consultant HVS cities such
as Shanghai Beijing Shenzhen Guangzhou Hangzhou and Tianjin all have a population where a critical mass of highly affluent
individuals and successful companies exist generating demand for suburban resorts
ФѓŘ=ȾϽϛũoacuteƟAacuteσɓāЮOumlαϛтϞ6ĻǟʺʳǙacircĞϛltOumlϞΙYĵ˿=ФѓŘOumlѝϘˍ˛ŝ5[ǎ5˧5œј5ţјũdžǩēyѯAringȣOumlĥЍˆʾũĿOumlʝϛ=ϻfrac14ϚƊāȥoslashƴʵoacuteƟAacuteOumlƌAringεʴ6
Amongst other things the exponential growth in private vehicles has seen a huge increase in demand in the leisure market With
the completion of the shenjiahu highway in 2010 the travel time from downtown Shanghai to Deqing is now 2 hours Also with
stop at Deqing) scheduled to open in late 2011 travel time from downtown Shanghai to Moganshan will take between 15 to 2
hours When comparing travel times to get to other resort destinations in China ndash eg Hainan or Lijiang flight times might be within
2 or 3 hours total travel time including travel to airports and check in make the whole trip 6 to 7 hours plus additional travel cost
Within the 2 hour travel radius of Shanghai the quality of resort destinations is also (in our opinion) not at an international standard
with most hotels simply being lsquocity hotels in the countryrsquo rather than true resort properties operating at international standards
shyfrac14т=ѯĸˆγΊOumlāЮ=ĸˆƸϴϾȿϚσʂ˫6ѳɱ˥ƛůijϡŮ=iquest˛ŝOgraveOcircʭϚLjεϘĸΟ˶Ouml6ΪƭOumlijǵϡФ13ēєɬiquest˛ŝUumlAumlţј6ƏƮФɱYacuteǫľOumliquestţјOgraveɫǎOumlijѓϾϞаDzOcircʭlt=ъεϞĸSΟ˶OgraveȢĸΟ˶ǜǵϡiquest˛ŝѓΫOgraveAumlɢī˗6ˍřІѓŘOumloacuteƟˮTHORNŝɫ5ȒƯUgraveaƹ=shyȥϘųĒэĸΟ˶Oumlďα˶ƣ=ŻϘФVȂʣƉ=CʺƤũUgraveEgraveOslashƉ˛ų˛эĸΟ˶=ĽxϸɨΡuumlOumlαųΝȥ6Ѷō˛ŝїiΟ˶ɬOumlγΊoacuteƟʸdeg=э˟ͰɒˈltІŘƙŸnѬŻϾѯɛOumlǢ6AringēOumloacuteƟǙacircϚũѓOumlɨΡǙacircɍϾ_ёOumlʵp=ЗЗAumlxOgraveинŘƙϤϦ˛oacuteƟίĉΙɧOumlϘʴ6
ϛѝЎʖſYІaƹ
37
OUR NICHE
我们的利基
naked sees a need in the market for world class expertly designed and operated resorts which are within 1 to 2 hour travel time
of major cities in China As with other urban resorts we believe that the Leisure market and the MICE (Meetings Incentives
Conferences Events) market will be a huge driver for our business In addition we feel that we are already at the forefront of
the growing focus and concern on environmental design building and operations as well as the growing interest in nature and
environmental education At naked we also place a high emphasis on facilities and services for the entire extended family ndash from
children to parents to grandparents that other resorts do not place dedicated resources for
nakedЎƧOgraveȥФѓŘжϞεʴƏǢȑѝϘϞэȢĸΟ˶Ouml=˶ЁhζǁϞȱOumlѥϛˤƗũŎȓOumloacuteƟΙɧ6ͰɒΑάγΊũƁƁϨ5ưȘȾϽ5AringίʝϛƁϨ5ƂiacuteЮȉltOumloslashͰɒϛOumlіAringʤȞ6frac14=ͰɒФŋѣũiacuteźWίˤƗ5ƭШ5ŎȓũźWȓɲœ˛ϠǑѷФȥαϛȭя=ФnakedІαϛеxͰɒϚіoslashЂˣʵѓOumlŜѲ5Ɲ5ȌеOumlĞũˏ6
As such we feel very confident in the rates and occupancies that we will achieve Regarding room prices when benchmarking
against some of the other leading hotel brands in the resort market such as Aman Fayun Hangzhou Banyan Tree Hangzhou Fuchun
Resort Hangzhou Mandarin Oriental Hainan and Commune by the Great Wall average rates in March 2011 for single bedrooms in
this set are ~ RMB2800
ϩfrac14=ͰɒoslashЂˏѢĉƠϡƎˏѢȿcurrenɊάΫ6ФˏѢĉƠĈɘ=ІʙФoacuteƟAacute˛OumlсɜǙacircʑʁaƹ=ˍCҊĂО5ţјНҏѨ5ĥsup1˗ǝ5˓φŴecircĈǙacircũƵ΅OumlŁˣ=Фɱ˓МOumlEumlˆƣʒǩƠķ=6
Regarding occupancies we are confident to achieve occupancies of around 60 after about 4 years of operation but forecast
conservatively that our occupancies will start from around 35 in the 1st year of operation and grow steadily to 45 in year 2
55 in year 3 and 60 after the hotel is lsquomaturersquo from year 4 onwards
ФˏѢȿĈɘ=ͰɒŬϾάΫǑŚɱOumlǑϱ=ͰɒǵϡAumlOgraveOumlˏѢȿ6WŇƗ=ͰɒOumlˏѢȿƮƁϻszligϞɱOuml13=egraveЫOgravefrac34ɱOuml13ũszlig˓ɱOuml1313=szligɱϡŮƮƁЫOgrave6
Given the above estimates we believe that owners can expect attractive investment terms as illustrated in the table below
Ļǟϡ˛OumlŇƗ=ЎƗϛѝɭņOtildeOgraveOumlѱſYƮƁˍ΅o˿
CҊĂО
НҏѨ
ĥsup1˗ǝ
˓φŴecircĈǙacirc
Ƶ΅OumlŁˣ
RMB4270
RMB3500
RMB2000
RMB2150
RMB2388
Aman Fayun Hangzhou
Banyan Tree Hangzhou
Fuchun Resort Hangzhou
Mandarin Oriental Hainan
Commune by the Great Wall Beijing
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Rooms Available 可用房间 121 121 121 121 121 121Estimated occupancy 预计使用率 35 45 55 60 60 51Estimated average daily room rate 预计每日平均房价 2500 2675 2836 2977 3096 2817Growth in room rate 房价增长率 7 6 5 4 6Annual room sales 年房间销售额 38644375 53163619 68876422 78894810 82050603 64325966
38
39
ͰɒOumldivideTHE TEAM
40
Grant Horsfield ndash Chairman naked Group
Grant a native of South Africa is Founder and Chairman of the
naked Group
Before coming to China in 2005 Grant worked in England
and South Africa with more than 10 years business ownership
experience With background in IT he launched eBites
Limited in 2000 Operating nationally eBites was both a
publishing company and a callcentre facilitations company with
headquarters based in Cape Town In 2004 Grant received
an MBA from University of Cape Town Graduate School of
Business Upon graduation he decided to come to China as he
saw China is where business opportunities lie
After spending two years in Shanghai he found himself
overwhelmed by the metropolis and missed the natural beauty
of his home From this desire and need sprouted the concept
for naked Retreats which was launched in 2007 Grantrsquos vision is
to create sanctuaries that are in harmony with the environment
where people can appreciate the simple way of nature and
embrace the naked lifestyle Grantrsquos tireless efforts in promoting
ecotourism in the rural areas not only created jobs but also
pride for the local community He received an environmental
award from the Huzhou Government in 2008
高天成 - naked集团总裁
ij=ɫčIcircTHORNˆ=nakedƍOumlmiddot˽ˆũѵ|6
Ф13ɱȅOgraveѓŘтʣ=ij˪ЬФϯŘƎɫčľѽ=ϾŚɱOuml˙ϛǑϱƎРѽǑϏ6ФʙITǒOumlUѠ΅=ɱij˪ƭȜȥeBitesϾΏŁ=eBitesŁƮϱΝІaacuteŹĞѓΫLJɖƿū=ʙѵˤФǭʔugrave6ɱ=ijƅOtildeȥǭʔugraveAringλ˙λЙOumlMBAλ6dϛŮ=ǧegraveȅѓŘ=ϩǯOgraveȥжȕOuml˙Ɖ6
Ф˛ŝEgraveȥȢɱтŮ=āѳƓxȥ˪Ƃ=sʨAtilde˱ȥѳʿɐǒ6ФжѕИІεʴOumlʶ˼΅=ƭȜnaked Retreats
OumlΖĂФɱOtildeOgraveȥ˹˲6ijOumlΖĂƭШϞĸ˯THORNІѳʿũΣŃdeg=ˆɒǵϡΘѳʿ=ΘnakedOuml˪ƂĈ˾6ij˫ΔAacuteTHORNʵ˪ȾϽѽordfOumlxΦɹȞ=xLjmiddotШȥľѽıŻOtildeOgraveȥIcircTHORNˣʵOumlХϐ6ij˪ƅOtildeȥɱůјоġNāOumlźWAring˼ư6
41
Delphine Yip-Horsfield ndash Partner Ben Wood Studio Shanghai
received her Master of Architecture degree from Harvard
Boston prior to moving to Shanghai to oversee the award
winning Xintiandi project on behalf of Wood and Zapata In
the fall of 2005 Delphine became partner at Ben Wood Studio
Shanghai
Drawing from her own experience of diverse cultures Delphine
has led a multitude of high profile projects such as Hangzhou
Xihutiandi Zhujiajiao Oriental Garden Shanghai Waitanyuan
Beijing Palace 77 Shanghai Hongqiao Commercial Core Lijiang
Lashihai Resort Masterplan etc
In 2006 she was selected Wallpaper magazinersquos first annual 40
under 40 designer of the year
Delphine is the chief master planner and architect for naked
Home Village and naked Stables Private Reserve She also
oversees the visuals and styling of the naked Brand
叶凯欣 - 上海Ben Wood设计室合伙人
ϜǮΩɺ=Ben Wood ˤƗľѽOumlѵƢ=śęAringλƭѡλ6ȅ˛ŝтʣ=ФΒIJ5ɷКũuuacuteľѽ6ȅ˛ŝŮ=CcediloWoodũZapataĤЩΪTHORNΙɧOumlƢethľѽ613ɱʲƕ=ϜǮΩɺBen Wood ˤƗľѽūƃˆ6
ϾѯxŸϽșǑϏOumlϜǮΩɺ=EacuteˇȥηucircijocircΙɧOumlƢeth=VȂţјͻůTHORN5њƝƶecircĈųВ5˛ŝЕ5[ǎłatilde5˛ŝŭʦ˙ϛѓΫ5ȗƯȄŝoacuteƟAacuteѵŔŷˤƗUgrave6
ɱ=ˏκȥWallpaperСьǃɱoacuteϡ΅OumlˤƗ˰6
ϜǮΩnakedƝВAacuteũnaked RetreatsOumlѵˤƗеũƭѡ˰6˶ϚĤЩƢethnaked˙nOumlFũĘķˤƗ6
42
Kang Yang Lim ndash Group Chief Operating Officer naked Group
Group with over 13 years corporate finance and real estate
development experience Previously he was Director of the
real estate division of APP China taking responsibility for the
initial positioning and development of the USD15 billion lsquoWhite
Magnolia Plazarsquo mixed use development project (including
the development of Shanghairsquos first W Hotel) He also led the
concept and development of APPrsquos branded residence and resort
project in Sheshan Shanghai
Finance division of PricewaterhouseCoopers in Melbourne
Australia where he specialized in business value and strategy
worked in inhouse strategy roles for CocaCola GB in London
and to British venture capital firm of the year (2004) ISIS Equity
Partners before coming to China in 2005
Accountants Australia in 2002 and is also an affiliate of the
of Commerce and Diploma in Modern Languages from the
University of Melbourne Australia
林纲洋- naked 集团首席营运官
ƞˏnakedƍOumlȩ˪ϴϾŚɱOumlʝϛ~ƎTHORNǭāǑϏ6Фfrac14тʣ=ѽѓŘDŽŒOumlTHORNǭāOumlѵƢ=ĤЩƠч13ϢЏOumlucircϸ8JЈȈœ9ǭāΙɧOumlcopy˽κшũǭāVȂ˛ŝszligϞƝ ǙacircOumlǭālt6˶ϚщNtildeȥDŽŒƍФ˛ŝҁ˗ʑʁѢЭũoacuteƟAacuteΙɧOumlȓɲũǭā6
ФDŽŒƍˇфтʣ=ȩİϑGAringȚφɣyuml_ʔŴϷOacuteƁƗ˰OumlǑȓ=ѥѣЂ˙ϛƠчũЯɁѰξ6ȩ˪Ф13ɱȅOgraveѓŘтʣэȑǭʔŴϷOacuteŮOumlϞotilde˶ƣɬ=ѽǵǺǵȎɂugraveŁɬOumlЯɁēͺ˰=ϡƎISISOumlʼnʏūѽƃRФϯŘɂugraveOumlϯŘĘΌѱŁˇф6
ȩ˪ФɱƅOtildeȥGAringȚφηƁƗ˰ƁũGAringȚφпʻωǗOumlƁГѱķ6˶ϚƅOtildeȥGAringȚφɣyuml_AringλOuml˙ϛλλϡƎCcedilЇϊλп6
43
Gabriela Lo ndash Managing Director naked Retreats
With over 15 years experience in high end events and PR
management Gabriela has been instrumental in bringing naked
to where it is today As one of the original members of the
naked Team Gabriela has led the growth of naked Retreats
to become one of the most famous eco retreat destinations in
China attracting guests and publicity from around the world
Originally from Macao Gabriela has rich multi cultural and
multinational living and working experience having worked and
studied for many years in Greater China England and Italy
卢家宝 - naked 度假村常务董事
ϴϾŚ13ɱOumlijocircƂiacuteũŁŃŋ΄ŎȓǑϏ=nakedDžOumlǜІȶƝXēxǭ6ѽħdivideOumlmiddot˽ГтϞ=ȶƝXϠǑAEligȭnakedѓŘѻϾɜOuml˪ȾϽɧOumlTHORNтϞ=ͼϭȥȅѳǁĹTHORNOumlǸˆ6ȶƝXȅѳGɑ=ϴϾĖĥOumlucircЏŸũucircŘǝѢũľѽǑϏ=ЬФAringѓŴTHORNʵ=ϯŘũϤAringȚϾѯucircɱωǗǑș6
Judy Zhu ndash General Manager naked Group
Zhu is the General Manager for naked Group ensuring smooth
operations of the group with a particular focus on government
朱燕 - naked 集团总经理
њώ=iquestnaked Retreatsmiddot˽ǭ˽ǜũij˪ūѽ6њώѽƍѵǑȓ=ĤЩIcircTHORNũŋ΄ʽWƍРѽ6Фƞˏnakedтʣ=њώФ˛ŝũ[ǎiquestŚηucircІ˙ϛϾŋOumlфϛ6ФΪͻȈƅOtilde˙ϛλ6
44
Kurt Berman ndash General Manager naked Stables Private Reserve
With over 16 years experience in FampB and high end luxury
resort management Kurt brings a wealth of experience and
will lead the preopening and operations of our new resort ndash
naked Stables Private Reserve Prior to joining naked Kurt was
the preopening General Manager at Six Senses Laamu and
Resident Manager for Six Senses Soneva Gili by Six Senses Kurt
has also worked at other prestigious resorts including Fregate
his career in hospitality in FampB and was a trained Chef with
experience working in many prestigious institutions including
The Dorchester Hotel in London Kurt is from South Africa and
has a masters certificate in hospitality management from Cornell
University
Kurt Berman - naked私人度假村总经理
ϾѯŚɱϬƎijIumlŤŴoacuteƟAacuteOumlŎȓǑϏ=ƮϡĖĥOumlǑϏȭNtildeͰɒΪoacuteƟAacute77)$ 0OumlϱϛũРϱ6Фƞˏ)$ тʣ=10ЬEacuteˇŚ8szligȳĭǦ9+1ϱϛѵǑȓũ8szligȳĭǦ9-2 ((OumlѤacircǑȓ610ŻЬˇфЂamp0ˆŝETHũ1+4UgraveʙўɜoacuteƟˮTHORN610OumlϛʜzЂϬαϛ=ϚϡϞĸФŬucircўɜƉńVȂ-0-0 -$-ltľѽŚOumlρȡϾOumlnot˰610ȅѳɫč=sϴϾǰɪyumlAringλЃOumlǙacircŎȓλ6
Richard Johnston ndash General Manager naked Home Village
Hailing from the United Kingdom but with most of his working
life in resorts throughout Africa Richard brings with him over
20 years experience in General Management and Director level
roles in world class resorts including Azura Retreats Cape Grace
hotel and the Saxon Hotel Richard plays a key role in the set
up of systems training and operating standards His years
of experience and mentoring leadership style make Richard a
natural inspiration for our young hotel management team
Richard Johnston - naked 家园村总经理
RichardȅѳϯŘ=IgraveAringucircOumloacuteƟAacuteľѽiumlФмĸčљ=ϴϾŚɱOumlѴūŎȓũǁƐoacuteƟAacuteVȂAzura
Retreats Cape Grace hotel and the Saxon HotelltijʒŎȓǑϏ6RichardФƭȜ΄5ʅρũРαnѬĈɘʜѯŋƨѽϸ6ĖĥOumlǑϏũȭNtildeĘķ˼OtildeoslashͰɒɱʬOumlǙacircŎȓdivideϾѯѳʿOumlƊȘ6
45
Teun Hanegraaf ndash Sales Director naked Retreats
Teun obtained a Bachelors in Business Studies and Masters
in Strategic Management with a focus on Chinese Business
Culture Teun increased our corporate sales business by 350
in his first year with us bringing international companies
ranging from international conglomerates Unilever and Coca
Cola to more local institutions such as The Shanghai American
School and leading Chinese companies such as Bank of China
韩天宁销售总监
ȅѳŧȈɥEcirc=şɵϴϾ˙ϛλλλ5ЯɁŎȓѥѣЂѓŘ˙ϛŸlt6ȅƍOumlszligϞɱşɵƮŁOumlΝϛijȥ13=sŁAEligȅȥx˟ŘƙβOumlAringŁǸŲ=жʙѓϾŘƙAringʝϛȠūȚŴũǵǺǵȎ=ϚϾ˛ŝɐŘλΠUgraveIcircTHORNƉńũѓŘϫαUgraveѓŘȴʝϛ6
Oliver Yuen ndash nature Reserve amp Recreation Manager
naked Stables Private will be the first private reserve in China
with a wealth of new flora and fauna introduced to the project
from Sydney University Australia and as a fully qualified Ranger
working in many of the worldrsquos best wildlife parks Oliver takes a
special role in ensuring the environment of naked Retreats and
naked Stables Private Reserve will be full of life and a natural
self supporting eco system Oliverrsquos passion for both people and
nature make him the perfect person to teach our guests about
what we do and make their stay not only a relaxing one but
also a fun fulfilling educational one as well Oliver previously
worked in wildlife parks and resorts such as Azura Retreats in
Mozambique Mobala Private Game Reserve in South Africa and
Sydney Aquarium in Australia
袁鹏威 - 活动经理和度假村 生物学家
naked StablesƮѓŘszligϞĸϭljΪOumlцʾũiacuteʾOumlˆoacuteƟʵ6OliverѽϞɜGAringȚφͿɯAringλūķOuml˪λƝiacuteλƝ=ϡƎФǁĹTHORNOumlϙ˪iacuteВľѽOumlľѽе=Ф˼naked Retreats ũnaked StablesϾѯĖĥ˪ѱЕ5ʿѳĺOuml˪΄Oumlźǔľѽ˛QύѯіϘƶ˔6АʊoslashˆȏũѳʿOumlƊʮ˼ѻūOumlˆȅĵͰɒOumlǸˆͰɒѼOuml˷ɋ=sʨ˂ɒФжȕOuml˶ŒxLjLjČ=˶Ϛ˂ɒOumlǝѢǑșlOtildeϾǭΫcurren˹ũϾƷЋϤϦ6АʊтʣФɫčũGAringȚφͿɯѹŏiquestϙ˪iacuteВũWŰʵOumlľѽVȂMozambique OumlAzura Retreats Mobala Private Game Reservelt6
46
Philip C Davis Company Director naked Retreats
Phil joined the Board of Directors for naked Retreats hotel
management company in 2011 His previous board experience
includes Tian Rui Hotel Corporation holder of the master license
for Super 8 economy hotels in China and Hong Kong from 2006
to 2008 He also was a founding shareholder of Tian Rui and
served as its President and Managing Director from 2006 to
2008 He was a board member of Tian Xian Cheng a bai jiu
concern which is a joint venture between Pernod Ricard and a
2010
Phil was previously Chairman of the Budweiser (Wuhan)
International Brewing Company and Managing Director of the
AnheuserBusch business in China and Hong Kong from the
beginning of 1996 through 2002 From 2003 to 2005 he
headed the AnheuserBusch liaison office with Tsingtao Brewing
Company
Phil holds a PhD in history from Washington University and
started his career as a market researcher at a major advertising
agency in the US before moving to AnheuserBusch and
heading its consumer planning and new product development
functions in the 1980s
Philip CDavis naked 度假村公司董事长
PhilЂɱƞˏȥnakedoacuteƟʵǙacircŎȓŁOumligraveƁ6ϡĖĥOumlǑϏVȂФːǙacircƍˇф5ϡƎЂɱэɱФѓŘũѓŘΒIJEacuteˇSuper ǑƖǙacirc ʼnˆ6˶=ϚːǙacircƍOumlmiddot˽ʼnecirc=ФɱэɱʖƣEacuteˇƍOumlѵ|ũigrave6ɱэɱʖƣ=ϞƝІWȎȞƞũJǙ˪ȴʝϛƬɫūѱOumlʝϛ77ΐOumligraveƁГ6
iquestɱэɱ=Phil͵šBudweiserŘƙɳǙŁOumligraveƎѓŘũѓŘΒIJCŝyŁOumligrave6iquestɱэ13ɱ=CŝyũʫETHʌǙŁOumlȠɆdegOumlĤЩˆ6PhilϴϾŴ˭uacuteAringλOumlș˻дλvλ=ФǁɱCcedilȅOgraveCŝy5ĤЩΞĒŔŷũΪʑǭāĿɭтʣ=OumlϛʜzЂɐŘOumlϞƝœĵCcedilȓŁ=Eacuteˇaeligω6
47
OUR INTERNATIONAL TEAM
International team
Chief master planners amp architects
the urban landscape of modern China with Xintiandi in
Shanghai a commercial cultural and entertainment district
Since then the studio has worked on projects in very diverse
categories both small and large scale projects include mixed
use projects like the ldquoTiandirdquo in Hangzhou Chongqing Wuhan
and Foshan luxury villa and high rise residential complexes in
Shanghai and Vietnam as well as various boutique hotels and
Chalet Architects
A00 Architecture is most well known for their research
inenvironmental sustainability and its application to their
work in Architecture Interiors and Furniture Their portfolio
includes feature restaurants luxury spas retail stores design
conversion of dozens of historic Shanghai homes into highly
personalized residences
Interior Designers AIM (Architecture amp Design) brings expertise
in the combination of world architectural styles and design
influences to the interior designs at naked Stables Private
Reserve With the Shanghai office led by the two founding
on comfort warmth and a unique blend between African and
Asian design sensibilities
Landscape Architect
Design Land Collaborative (DLC) is a professional consulting firm
comprised of landscape architects and planners with an office in
Shanghai and the United States Projects have a strong emphasis
on cultural resources historic preservation and ecological
design involving both the public and private sectors
ͰɒOumlāЮdivide
ɴǵϡΑάOumlёȣ
ŘƙŸdivide
首席规划师和建筑师
benwood Studio Shanghai OumlсɜΙɧтϞѠĨШ˛ŝΪTHORNľ=˼ʙƍ˙ϛ5Ÿ5ЄȎϞOumlʵЉ6тŮ=ЁƻȥĹȏŔɟAringΟOumlΙɧ=VȂţјOumlͻůTHORN=іʱ5͵šƎę˗OumlŤŴpϡƎФ˛ŝũЛɫOumlijѢЭʵ=ȮŻϾФѓŘƎˉ_OumlĹȏǐʑǙacircƎoacuteƟ6
小圆房建筑
AOO Architecture ФźǔWŰƎǵ θāЮĈɘϾѯѭЛOumlƭ=s˘ƮʙƭϰϸЂɬƝѩ6ɒƻŚOumlΙɧVȂ˔5ŤŴȤѓΫ5ȫ˙acirc5ˤƗίǙacirc˛ŝυНǙacirc lt5ˆoacuteƟϡƎϞ΄ȧOuml˛ŝș˻ѢЭOumlCcedilŸƎˆŸĨШ6
ɬ ˤƗ˰AIMƭѡˤƗltѥѣЂǁƭѡĘķũˤƗOumlɐƿū=ϭNtildenaked StablesOumlɬˤƗ6ФȅѳŧȈũaȚ˶OumlūѽmiddotTˆȭNtildeOuml˛ŝTdegOumlUѠ΅=ˤƗѣі5ũφčˤƗȓɲOumlntildeˊū6
景观设计
Design Land Collaborative (DLC) ϞƝiquestǒōˤƗІŔŷOumlѥϛѰξŁ=Ф˛ŝІɐŘǩˤϾēрƉń6ʙΙɧ˘ЂŋѣŸș˻ĻЕ=ƿūźW˪ǴƔ=ѥѣЂŁŃƎϾTHORNOumlŔŷ6
48
Engineering amp Project Management team
Scott Wilson Group PLC is a globalintegrated design and
engineering consultancy for the built and natural environments
Scott Wilson is responsible for the project management the
electrical and mechanical engineering for the project
Environmental Consultants
Environmental Resources Management (ERM) a leading global
provider of environmental health and safety risk and social
consulting services ERM deliver innovative solutions for business
and government clients helping them understand and manage
their impacts on the world around them ERM have 137 offices
in 39 countries and employ approximately 3300 staff
Sustainability Consultants
Bisagni Environmental Enterprises (BEE) works with the
engineering and design teams to ensure the environmental
goals set out at the inception of the project are achieved
LEED Consultants
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
Local Design Institute
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
General Contractor
and have been responsible for some of Chinarsquos most iconic
properties such as the World Financial Centre in Shanghai
工程及项目管理团队
Scott Wilson Group PLCϞƝʺʳŔɟOumlźWˤƗƎľѰξŁ6Scott WilsonĤЩΙɧOumlaacuteʠƎƉΤľ6
环境咨询
Environmental Resources Management (ERM)ϞƝʺʳαϛȭѰξŁ=ŀźǔWŰ5ƫǰCʺƎŁŃˣƁĘΌUgraveѰξĞ6ERM˙ϛƎоġɑǸŲŀĨĶβOumlǀǧĈF=UѠɒȥǀsŎȓʙǑϱoslashˣƁźǔAEligȅOumlϳΗ6ERMФʺʳϾ137ĸēрƉń=myĸŘƝ=ϴϾAringК3300ɜГľ6
可持续发展咨询
Bisagni Environmental Enterprises (BEE)ІľˤƗdivideΑűūѽ=ϡʽWФΙɧǭ˽ƼotildeˤȜOumlźǔWŰǵ θāЮɧnOumlȚ˹6
绿色建筑认证咨询
Shanghai Pacific Energy Center (SPEC)ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlŁтϞ6
本地设计公司
Shanghai Baoye Construction Corp Ltd ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlαϛȭŁтϞ6
总承包商
ϞƝŘƝƐľVŁ=ϠƻȥηucircѓŘnьβΙɧ=țˍ˛ŝźʳDŽˊѓΫ6
49
naked COVERAGE
wwwcnngocom
ldquo25 killer things to do this summerrdquo
26 April 2010
Time Magazine
ldquoRun to the Moganshan Hillrdquo
新浪博客
ldquo避世的可能rdquo
31 December 2009
wwwenglisheastdaycom
ldquoThe first batch of ldquoChina Treasured Towns ldquo released
December 2009
Shanghai Urbanatomy
ldquoGet naked this time with horsesrdquo
Shanghai Daily
ldquoGreen MaGIC Casts design spellrdquo
14 October 2009
新浪商品
ldquo中国最佳设计酒店大赏rdquo
September 2009
wwwchannelnewsasiacom
ldquoChinarsquos green resort allows travellers to vacation on good consciencerdquo
2 September 2009
wwwbijianlinblshecom
ldquo莫干隐居rdquo
25 Aug 2009
wwwassociatecontentcom
ldquoThe Exquisite Moganshan Mountains of Chinardquo
Ɏ
Wikitravel
ldquoMoganshanrdquo
德清新闻网
ldquo承包国营林场建造生态ldquo逸站rdquo
wwwsinoeventcom
ldquo亚洲旅游地产及景点峰会成功举行rdquo
wwwchinatravelbrandingcom
ldquoPursuing Green for Greenrdquo
wwwbrandrepublicasia
ldquoMaking moves towards ecofriendly eventsrdquo
7 May 2009
wwwhandsonshanghaiorg
ldquoHands On Asia Conference Summeryrdquo
May 2009
wwwmyvacationcn
ldquo莫干山居rdquo
3 April 2009
wwwshanghaidailycom
ldquoThe naked truth Time to clean up Moganshan litterrdquo
4 March 2009
wwwgreennovateorg
ldquoMoganshan Project Kick Offrdquo
13 February 2009
Travesias
ldquonaked retreatsrdquo
Feb 2009
合肥在线
ldquo大山里的裸家族rdquo
20 October 2008
wwwentrepreneurcom
ldquoThe arrival of the Olympics showcases Chinarsquos burgeoning entrepreneurial spirit ldquo
7 August 2008
50
Shanghaiist
ldquoWeekend escape to Moganshan 莫干山rdquo
9 April 2008
私家地理
ldquo艳阳下的荫凉rdquo
30 May 2008
City Weekend
ldquoGet naked in Moganshanrdquo
25 January 2008
wwwbundpiccom
ldquo在这绿中撒点野rdquo
wwwhuzhougovcn
ldquo相中德清筏头的青山绿水南非客商莫干山下建生态逸站rdquo
wwwurbanatomycom
ldquo24 Hours in Moganshanrdquo
wwwhkheadlinecom
ldquo杭州莫干山竹林深处人家rdquo
15 May 2009
wwwnewsweekcom
ldquoBack from abroadrdquo
May 2009
Chinatravelnet
ldquoMoganshan A Heavenly Hideaway of Bamboo Forests amp Tea Plantationsrdquo
April 2009
wwwmzztmcagovcn
ldquo2009年踏青乐游路线推荐大公布rdquo
16 March 2009
第三媒体
ldquo规划一条畅快随性的踏青之旅rdquo
28 October 2009
wwwdqnewszjolcomcn
ldquo三九坞 ldquo裸家族rdquo钟爱的世外桃源rdquo
28 October 2008
ldquo自驾行天下rdquo之中国莫干山rdquo
Sep 2008
ldquoShiffting Gearsrdquo
Sep 2008
April 2008
Chewed up amp Spit Out
ldquoGet nakedrdquo
19 February 2008
ldquoBest Weekend Getaway Hotels Shanghairdquo
富世
Ecoefficient hotel低碳下榻
April 2011
Spa China Guy 男士派
Experiencing The Unique
2010
Cosmo 时尚
跨洋建屋隐居不隐世
April 2010
Global Times
The Mountain of legends
Global City Geography 城市地理
莫干山 naked Retreats 都市人一ldquo裸rdquo到底的山居生活
Dec 2009
China Daily
Rural Retreat
20 March 2011
China Daily
4th March 2011
Modern Weekly周末画报
圣诞低碳游
Dec 2010
Elite Traveler 携程自由行
旅尚
Esquire
Hidden Best Restaurants
Feb 2011
51
52
53
20
FLOOR PLANS
Treetop villa 2 bedroom villa ccedilpȢͱĉ
ʒɘ
Interior area 室内面积 13768sqm
Exterior area 室外面积 50sqm
Total usable area 实际使用面积 18768sqm
21
Level 1 一层
Interior area 室内面积 7088sqm
Exterior area 室外面积 102sqm
Level 2 二层
Interior area 室内面积 668sqm
Exterior area 室外面积 398sqm
22
Treetop villa 3 bedroom villa ccedilp˓ͱĉ
Interior area 室内面积 20214sqm
Exterior area 室外面积 664sqm
Total usable area 实际使用面积 26854sqm
23
Level 1 一层
Interior area 室内面积 10334sqm
Exterior area 室外面积 118sqm
Level 2 二层
Interior area 室内面积 988sqm
Exterior area 室外面积 546sqm
24
Treetop villa 4 bedroom villa ccedilpͱĉ
Interior area 室内面积 2667sqm
Exterior area 室外面积 863sqm
Total usable area 实际使用面积 353sqm
25
Level 1 一层
Interior area 室内面积 136sqm
Exterior area 室外面积 168sqm
Level 2 二层
Interior area 室内面积 1307sqm
Exterior area 室外面积 695sqm
26
FITTINGS amp FINISHES SCHEDULE
EXTERIOR AND INTERIOR FINISHES
External walls
Structure is built from steel and SIP (Structural Insulated Panels) External wall is cladded with painted fiber cement board
Internal walls
emulsion paint
Ceiling
Ceiling is finished with emulsion paint
Flooring
Bedroom is finished with heavy strand bamboo flooring
Balcony
Balcony floor is finished with Wood Plastic Composite decking (M wood) Railing and trellis made with Liu An wood Balustrade is fitted with metal and Liu An wood
Window
bedrooms are fitted with double glazed LowE glass and Roto hardware
Kitchen amp powder room
Floor is finished with natural tile Kitchen cabinets and sink are provided Kitchen counter top is fitted with natural stone
Bathroom
Wall and floor are finished with natural stone
Doors
Entrance door is made of solid core timber fitted with Saflok RFID locks Bedroom doors are fitted with hollow core timber fitted with Saflok RFID security locks
ƭѡȦƎˤ]ɛ
室内外材料
oacuteƟͳʥ
oacuteƟͳƿńˤƗĮƿńƎƿńWOSIPlt6ʥϸΉɮOũʘ6
ɬʥ
ǸćƎͱтɬʥǩϸĔƎˎƲʘ6
ų
ųɘˎƲʘ6
THORN
ǸćģūɦTHORNO6ͱіќTHORNO
ȹ
ȹϸɦOʓʟ6ʈȲҎɦѐШOuml6ȇĬϸDŽрƎȲҎɦĜ6
acuteŲ
Ǹć5ͱOumlacuteŲϸȽɦѐacuteȀʆ-3ѓǹtȟƎ-0-ͶDŽʆƪ6
notĉ
THORNϡƎɘϡʿTHORNѦʓʟ=notĉŀlaquoŖϡƎʇ6notĉɘʿ˵6
Ќ
Ќʥ˦ƎTHORNϡʿ˵ʓʟ6
ɑ
ˏǺAringɑϸ˹Ψɦɑʆ˛-)ljordfɑNJ΄6ͱɑϸǹΨɦɑʆ˛SaflokljordfɑNJ΄6
27
MECHANICAL AND ELECTRICAL INSTALLATIONS
Heating and Cooling
AIRWELL centralized water source heat pump is provided Fresh air intake with heat recovery system is installed
Electrical provisions
are provided
Electricity
Concealed conduits are provided Threephase electricity supply with miniature circuit breaker distribution board is provided
TV telephone and internet connection
Satellite TV with all major international channels
is provided in all the villas Telephone outlets and wireless internet connection is provided
Hot water supply
Huang Ming solar hot water heater and Rinnai gas water heaters are installed for the villa
Water supply and pipes
Concealed copper pipes are used for both hot water and PPR pipes are used for cold water
The resort will be patrolled 24 hours a day CCTV system is in operation throughout the resort 24 hours a day All the villa front doors and bedroom doors are fitted with Saflok RFID security lock system
APPLIANCES TO BE PROVIDED OR INSTALLED IN EACH DOMESTIC
UNIT
机电设施配套
ŀɻũѐȐ
ɽyumlƍѓ˾Е˅`΄6ΪĘ˅ſ΄6
Ɲaacute
ʆEΐNtildeŎOumlǭŋϡƎѿ6
aacuteȞŀϰ
ѩϾϮ˾ΐȺ=ʆϾίoumlȺʠ=ʆaacuteΓOuml˓ΑaacuteЕŀϰ6
aacuteƎςˤ]
έaacute=ʹΐaacuteŹũʹΐȺ6
˅ˤ]
žɛϒɭ˅ʠƎȩɬɌʡ˅ʠ
Ŏ
˅ŀϰŎǩϸϮc˾ĮŎ=ȐŀϰŎŎ6
WCˤ]
oacuteƟAacuteˤϾϾΟ˶ѽOumlgȺaacute΄ϡƎΟ˶OumlπɄ6ˏǺAringɑƎͱϸSaflokljordfɑNJ΄
标准住宅单位附送以下设备
Stove BAUMATICExaust fan BAUMATICOven BAUMATICMicrowave BAUMATICFridge BAUMATICBARMini fridge (2 3 bedroom) BAIXUEWine fridge (4 bedroom) BAUMATICBEDROOMMini fridge BAIXUEBath KOHLERTERRACEBarbeque grill
TelevisionDVDBATHROOMShower KOHLERBasin KOHLER
notĉ aacuteraquoȷ ʄɇUcircǷnotĉϼχƉ ʄɇUcircǷnotĉaacuteDZΓ ʄɇUcircǷuȷ ʄɇUcircǷɬяrΓ ʄɇUcircǷHΟrΓ=ĉlt JμǙŖĉlt ʄɇUcircǷͱΟrΓ JμЌį Ǵȍȹ˞DZΓҒĉaacute ɯDVD ɯЌȪЌʠ Ǵȍʇ Ǵȍ
28
NOTE
1 The Developer reserves the right to substitute other materials
or appliances of comparable quality and standard for the
intended items as listed in above fittings and finished schedule
2 The fittings and finished as listed above shall be subject to
the terms of formal Agreement for Sale and Purchase Those
provisions may have slight variation in the color measurement
3 The Developer reserves the right to make modifications and
changes to the building design fittings and finishes without
prior notice
4 Fittings and finishes of the Special Units may be different
from those of the Typical Units
备注
āЮ˙WȰϞʧʹȞ=Dв˹ƙʮȁεϘϡUgraveётƭѡȦϡƎˤ]Ccedil˛ȧĹΙ6
˛ȧĹΙȦϡƎˤ]ǩϡн˾ɈɉūКOumlǿщegraveѬ6ĹΙƭѡȦƎˤ]ǵɭƁФϋ˔=ȣoacutepoundAcirc5ȓ5ѺуƎƆľ˛ordfʬp6
āЮ˙WȰϞʧʹȞδeacuteϡƎĽĨϛOumlˤƗ5ƭѡȦϡƎˤ]ʹεȮαс6
˔EumlЏOumlēƭѡȦϡƎˤ]І˛oȧĹΙǵɭϾx6
29
PURCHASE OPTIONS
Buying a Tree-top Villa at naked Stables Private Reserve involves signing a Sale and Purchase Agreement with the development
company and a Lease and Management Agreement and Deed of Conditions with the Hotel Management Company The Management
Agreement requires the purchaser to lease the property back to the Hotel Management Company to manage on the ownerrsquos behalf
There are two different plans which are available for buyers
在 naked Stables 购买一套拥有不动产权的树顶别墅包括与发展公司签署一份买卖协议以及与酒店管理公司签署一份租赁管理协
议和条件契约管理协议要求购买者以业主的名义向管理公司出租其别墅以供其管理买家有两种方案可供选择
ŅɈκΙ
30
OPTION 1 - FLEXIBILITY
1Owner Usage Rights
Zero usage restrictions
Early reservations are required to secure Villarsquos especially during prime and peak seasons If a Villa Owner does not provide the
required advance notice for a reservation the resort may be required to offer the owner a different unit or in the worst case no
availability at all
1 业主使用权限
ȫ˼ϸΏѐ
ϘʴʣЎegraveˏѢp=ϺʙФƐƕ6ˍřpϛѝɍϾŀϘʴOumlϸЂЎegraveOumlЎс=oacuteƟAacuteƮʙŀȮϞdegѢdeg=ƆеѻЦĴOumlʮȁɍϾǹĉ6
2 Rental Revenue
2 租金收入
a Rental revenue
Whilst not in residence the owner will be eligible to earn a pro rata 36 of the room revenue generated by the Reserve during their
absence Ie Everyday the revenue generated by the entire resort is divided amongst the owners not in residence on that day When
an owner is in residence he forfeits his opportunity to earn revenue
ѸDŽˏ
ϛѝxǝѢʖƣ=ƮOtildeOgraveoacuteƟAacuteordfѸʙĉͳOtildeϧOuml6ɏoacuteƟAacuteordfѸɨΡxǝѢФfrac14OumlϛѝOumlĉͳOtildeOumlϧƮ^ʒǩēʆĺжΡϛѝ6IcircϛѝǝѢФʙpȕ˶=Ʈ˱ʸƅOtildeϧOumlƉƁ6
b Monitoring your returns
Owners will receive regular financial information in the form of an electronic or hardcopy statement with details including owner
records of stays amounts spent revenue generated etc Owners may request to receive these statements daily weekly or monthly
Should the owner wish to lsquocash outrsquo and withdraw cash generated from their villa ownership this will be available biannually at the
gtƢethɰOumlſY
ϛѝƮƁegraveʖOgraveaacuteѲPƆɘP~Yo=ɬˋʭregOumlȧordfϛѝOumlˏѢƘȼ=ΞĒƘȼ=ˏſYUgrave6ϛѝǵκЪɏˉ=ɏέʖ=ƆɏĸМOgravefrac14Yo6ˍϛѝoslashѳƓФoacuteƟAacuteѓOumlˏſYljα=ɨɋǵɍSɱ˹˲Ϟfrac346ƆɏɱOumlМƆɏɱOumlМ6
选项1-灵活性
31
c Cashing out your returns
Owners will be able to cash out their returns twice a year If the owner chooses not to cash out his returns the resort allows the
owners to use their returns at the resort This option allows the owners to deduct returns pretax
gtƮɴOumlſYŚDŽĈ˾ʷordf
ϛѝɭņɏɱȢfrac34ϡDŽĈ˾ʷordfɒOumlſYϧ6ˍřϛѝκЪxʷordfOumlϧ=ǵϡФoacuteƟAacuteѓ˼ϸ6жѕκΙПηϛѝǻshyɩʣOumlſY6
3 Discounted Resort Services
All services available at the resort are offered to owners and their guests at a 20 discount off list prices These services include
restaurants wellness centre and activities centre
3 有折扣优惠的度假村服务
oacuteƟAacuteȕϾŀĺϛѝϡƎɒǸˆOumlĞiumlDвnƠĺЃOumlгǻ6жΡĞVȂ5ƫǰѓΫũƂiacuteѓΫ6
4 Services Fee
When the owner is in residence the resort continues to offer services on their behalf These services include Butler Bell
Housekeeping and Room Service In addition to these the resort offers water electricity wireless Internet and telecom services
included in the Services Fee to the owner whilst in residence The services fee is 300rmb per room per night This fee is charged on
all rooms regardless of which are in use
4 服务费用
IcircϛѝФoacuteƟAacuteǝѢ˶=oacuteƟAacuteƮƚθϡɒOumlɜϦϛѝŀĞ6жΡĞVȂϵˆ5αȔ5ƝоũǸĉĞ6shyȥжΡт=oacuteƟAacuteФϛѝǝѢʖƣŻŀ5aacute5ʹΐűȠϡƎaacuteάĞ=жΡiumlVŠФĞĒϸѓ6ɏĸĉƣɏOumlĞĒϸЏˆəe6жĸĒϸΛϾĉƣʷOuml=xɃfrac14ĉƣĚФ˼ϸ6
5Maintenance
4 of hotel room revenue will be reserved for ongoing building maintenance This will be deducted from the ownerrsquos share of total
room revenue
5 维护
ǙacircǸĉˏOumlƮ^ȰѽŮθƭѡδтĒϸ6ħēDŽuumlƮiquestϾˆǵēOtildeOumlǙacircǸĉˏĕuumlѓǻshy6
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Rooms Available 可用房间 121 121 121 121 121 121Estimated occupancy 预计使用率 35 45 55 60 60 51Estimated average daily room rate 预计每日平均房价 2500 2675 2836 2977 3096 2817Growth in room rate 房价增长率 7 6 5 4 6Annual room sales 年房间销售额 38644375 53163619 68876422 78894810 82050603 64325966RENTAL RETURN ESTIMATES - RMB Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGEEarnings Per Room (36 of gross room revenue) 124173 170827 221315 253507 263647 2066942 Bedroom 收益 ndash 双人间 248346 341653 442631 507013 527294 4133873 Bedroom 收益 ndash 三人间 372519 512480 663946 760520 790941 6200814 Bedroom 收益 ndash 四人间 496692 683306 885261 1014027 1054588 826775
INDICATIVE YIELD Indicative selling price Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
2 Bedroom 收益 ndash 双人间 6000000 41 57 74 85 88 69
3 Bedroom 收益 ndash 三人间 9000000 41 57 74 85 88 69
4 Bedroom 收益 ndash 四人间 12000000 41 57 74 85 88 69
Hotel revenues and owner rental yield - Option 1 Flexibility
32
OPTION 2- STABILITY
1Usage Rights
1 使用权限
选项2-稳定性
Total Permitted Usage Prime Peak SeasonPermitted Usage
Peak SeasonPermitted Usage
Out-of-SeasonPermitted Usage Blackout
40 days per yearNo occupancypermitted
Up to 20 days per year but no more than 7consecutive daysfor any one stay
Up to 20 days per year but no more than 7consecutive days for any one stay
No occupancypermitted
允许使用总数主要的旺季允许使用
旺季允许使用
淡季允许使用
无折扣期
每年40天 不允许占用 每年20天但是每人
不能连续居住7天每年20天但是每人 不能连续居住7天
不允许占用
Prime Peak Season To be published by naked Retreats in according to government notification every year Prime Peak Season
Middle Autumn Festival (Sept) excluding Blackout dates
Ɛƕɏɱϻnaked RetreatsĻǟоġĵāordfс6ƐƕVȂѓŘsup1ƽϞМĀМlt5ȋiacuteƽͶМlt5Řʱƽ˴Мlt5ʭɛƽМlt5ѓʲƽǘМlt=xVȂʹгǻʖ6
ƕiquest˓МOgrave˴ϞМʖƣOuml10ĸїɡϡƎ10ĸľѽˉїʖ=xVȂƐƕũʹгǻʖ6
OutofSeason 20 days during December to February excluding Prime Peak Season and Blackout dates
Iacuteƕiquest˴ĀМOgraveĀМʖƣOuml=xVȂƐƕũʹгǻʖ6
Blackout Dates Peak demand dates such as holidays sporting events groups and citywide conventions Local cultural events
all as specified by the Hotel from time to time
ʹгǻʖεʴijėʖVȂƟʖ5Ћ˒5ũʺβOumlƁϨ6IcircTHORNɾyumlOumlŸƂiacuteiumlƮDвǙacircOumlɛljα6
2 Rental Revenue
2 租金收入
a Rental revenue
Regardless of your usage of your property your rental return will be fixed at 5 for the first 5 years of operation After this period
you will automatically migrate to the Flexibility plan
ѸDŽˏ
xɃɰOumlĉ˼ϸoacuteˍŪ=ͶɱOumlѸDŽϧiumlŊegraveOuml136ФжтŮ=ɴƮѳiacuteѧˏȬƂβĈF6
b Monitoring your returns
Owners will receive regular financial information in the form of an electronic or hardcopy statement with details including owner
records of stays amounts spent revenue generated etc Owners may request to receive these statements daily weekly or monthly
Should the owner wish to lsquocash outrsquo and withdraw cash generated from their villa ownership this will be available biannually at the
gtƢethɰOumlſY
ϛѝƮƁegraveʖOgraveaacuteѲPƆɘP~Yo=ɬˋʭregOumlȧordfϛѝOumlˏѢƘȼ=ΞĒƘȼ=ˏſYUgrave6ϛѝǵκЪɏˉ=ɏέʖ=ƆɏĸМOgravefrac14Yo6ˍϛѝoslashѳƓФoacuteƟAacuteѓOumlˏſYljα=ɨɋǵɍSɱ˹˲Ϟfrac346ƆɏɱOumlМƆɏɱOumlМ6
33
c Cashing out your returns
gtƮɴOumlſYϡDŽĈ˾ʷordf
Owners will be able to cash out their returns twice a year If the owner chooses not to cash out his returns the resort allows the
owners to use their returns at the resort This option allows the owners to deduct returns pretax
ϛѝɭņɏɱȢfrac34ϡDŽĈ˾ʷordfɒOumlſY6ˍřϛѝκЪxʷordfʙϧ=ǵϡФoacuteƟAacuteѓ˼ϸ6жѕκΙПηϛѝǻshyɩʣOumlſY6
3 Discounted Resort Services
All services available at the resort are offered to owners and their guests at a 20 discount off list prices These services include
restaurants wellness centre and activities centre
3有折扣优惠的度假村服务
oacuteƟAacuteȕϾŀĺϛѝϡƎɒǸˆOumlĞiumlDвnƠĺЃOumlгǻ6жΡĞVȂ5ƫǰѓΫũƂiacuteѓΫ6
4 Services Fee
When the owner is in residence the resort continues to offer services on their behalf These services include Butler Bell
Housekeeping and Room Service In addition to these the resort offers water electricity wireless Internet and telecoms services
rental option
4服务费用
IcircϛѝǝѢФoacuteƟAacuteȕ˶=oacuteƟAacuteƮƚθϡɒOumlɜϦϛѝŀĞ6жΡĞVȂϵˆ5αȔ5ƝоũǸĉĞ6shyȥжΡт=oacuteƟAacuteФϛѝǝѢʖƣŻŀ5aacute5ʹΐűȠϡƎaacuteάĞ=жΡiumlVŠФĞĒϸȕ6жϞȏOumlĞĒϸxVȂegraveβordfѸʆ6
5 Maintenance
Of the 5 guaranteed return generated form your property during the period you are not in residence the management company
will retain 4 of this return for maintaining your Villa The maintenance fund will be pooled and used for all Villarsquos in the resort
5维护
ɴxǝѢʖƣiquestɴOumlĉѓƮ˪Ouml13OumlſY=ŎȓŁƮWȰжbſYѓOumlϸѽɴpOumlŰ6ŰƈDŽƮ^ūsʜȅsϸЂϾoacuteƟAacutepOumlŰ6
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Hotel projections
Rooms Available 可用房间 not relevant 非主要Estimated occupancy 预计使用率 not relevant 非主要Estimated average daily room rate 预计每日平均房价 not relevant 非主要Growth in room rate 房价增长率 not relevant 非主要Annual room sales 年房间销售额 not relevant 非主要RENTAL RETURN ESTIMATES - RMB Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE2 Bedroom 收益 ndash 双人间 50 50 50 50 50 503 Bedroom 收益 ndash 三人间 50 50 50 50 50 504 Bedroom 收益 ndash 四人间 50 50 50 50 50 50
INDICATIVE YIELD Indicative selling price Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
2 Bedroom 收益 ndash 双人间 6000000 300000 300000 300000 300000 300000 300000
3 Bedroom 收益 ndash 三人间 9000000 450000 450000 450000 450000 450000 450000
4 Bedroom 收益 ndash 四人间 12000000 600000 600000 600000 600000 600000 600000
Hotel revenues and owner rental yield - Option 1 Flexibility
34
Option 1 - FLEXIBILITY Option 2 ndash STABILITY
investment returns for your Villa are influenced by the
success of the resort and the number of days you use
your Villa
Stable implies both your returns and your annual
usage rights to your property are fixed Regardless of
how well the resort operates your returns will remain
the same Equally you will only have a fixed number
of days allowed in residence
Usage Have unlimited usage rights to their Villa 40 days usage per year
Rental ReturnEarn 36 of the pooled returns from the entire resort
whilst not in residence
5 guaranteed return on their investment regardless
of resort performance
Resort Discount20 discount on all resort amenities and activities
(including SPA and Restaurants)
20 discount on all resort amenities and activities
(including SPA and Restaurants)
Services FeePay a Services Fee of 300rmb per room per night
whilst in residence
Maintenance4 of all room revenue is retained for maintaining
the owners Villa
4 of all room revenue is retained for maintaining
the owners Villa
选项1 ndash 灵活性 选项 2 ndash 稳定性
ȬƂβϸЂ˼ϸІſY6ɰOumlpѱſYʷǧЂoacuteƟAacuteOumlĿǑϱũɰoslashpOuml˼ϸoacute
ŊegraveβϤѯɰOumlſYũɏɱoslashЂɰOumlĉOuml˼ϸʹΏiumlŊegraveOuml6xɃoacuteƟAacuteOumlǑϱѫȁϾucircť=ɰOumlſYiumlŊegraveOuml6ϖTHORN=ɰъϾŊegraveOumlПηǝѢOuml6
使用 ʹΏѐOumlp˼ϸʹΏ ɏɱOuml˼ϸʹΏ
租金收入 ФxǝѢʖƣ=ƅOtildeмĸoacuteƟAacuteūsſYOuml xɃoacuteƟAacuteǑϱѫȁˍŪ=Wп13OumlſYϸЂѱ
度假村折扣 ϾoacuteƟAacuteˤ˲ũƂiacuteOumlгǻVȂSPAũlt ϾoacuteƟAacuteˤ˲ũƂiacuteOumlгǻVȂSPAũlt
服务费用 ǝѢʖƣ=ɏĉƣɏЏˆəeOumlĞĒϸ čѝϘ
维护 ϾĉƣˏOumlƮ^WȰϸЂϛѝpOumlŰ ϾĉƣˏOumlƮ^WȰϸЂϛѝpOumlŰ
OPTION COMPARISON
选项对比
35
36
INDUSTRY RETURNS AND BENCHMARKS
INDUSTRY REPORT
行业报告
Tourism and urban resorts is one of the fastest growing industries in China According to industry consultant HVS cities such
as Shanghai Beijing Shenzhen Guangzhou Hangzhou and Tianjin all have a population where a critical mass of highly affluent
individuals and successful companies exist generating demand for suburban resorts
ФѓŘ=ȾϽϛũoacuteƟAacuteσɓāЮOumlαϛтϞ6ĻǟʺʳǙacircĞϛltOumlϞΙYĵ˿=ФѓŘOumlѝϘˍ˛ŝ5[ǎ5˧5œј5ţјũdžǩēyѯAringȣOumlĥЍˆʾũĿOumlʝϛ=ϻfrac14ϚƊāȥoslashƴʵoacuteƟAacuteOumlƌAringεʴ6
Amongst other things the exponential growth in private vehicles has seen a huge increase in demand in the leisure market With
the completion of the shenjiahu highway in 2010 the travel time from downtown Shanghai to Deqing is now 2 hours Also with
stop at Deqing) scheduled to open in late 2011 travel time from downtown Shanghai to Moganshan will take between 15 to 2
hours When comparing travel times to get to other resort destinations in China ndash eg Hainan or Lijiang flight times might be within
2 or 3 hours total travel time including travel to airports and check in make the whole trip 6 to 7 hours plus additional travel cost
Within the 2 hour travel radius of Shanghai the quality of resort destinations is also (in our opinion) not at an international standard
with most hotels simply being lsquocity hotels in the countryrsquo rather than true resort properties operating at international standards
shyfrac14т=ѯĸˆγΊOumlāЮ=ĸˆƸϴϾȿϚσʂ˫6ѳɱ˥ƛůijϡŮ=iquest˛ŝOgraveOcircʭϚLjεϘĸΟ˶Ouml6ΪƭOumlijǵϡФ13ēєɬiquest˛ŝUumlAumlţј6ƏƮФɱYacuteǫľOumliquestţјOgraveɫǎOumlijѓϾϞаDzOcircʭlt=ъεϞĸSΟ˶OgraveȢĸΟ˶ǜǵϡiquest˛ŝѓΫOgraveAumlɢī˗6ˍřІѓŘOumloacuteƟˮTHORNŝɫ5ȒƯUgraveaƹ=shyȥϘųĒэĸΟ˶Oumlďα˶ƣ=ŻϘФVȂʣƉ=CʺƤũUgraveEgraveOslashƉ˛ų˛эĸΟ˶=ĽxϸɨΡuumlOumlαųΝȥ6Ѷō˛ŝїiΟ˶ɬOumlγΊoacuteƟʸdeg=э˟ͰɒˈltІŘƙŸnѬŻϾѯɛOumlǢ6AringēOumloacuteƟǙacircϚũѓOumlɨΡǙacircɍϾ_ёOumlʵp=ЗЗAumlxOgraveинŘƙϤϦ˛oacuteƟίĉΙɧOumlϘʴ6
ϛѝЎʖſYІaƹ
37
OUR NICHE
我们的利基
naked sees a need in the market for world class expertly designed and operated resorts which are within 1 to 2 hour travel time
of major cities in China As with other urban resorts we believe that the Leisure market and the MICE (Meetings Incentives
Conferences Events) market will be a huge driver for our business In addition we feel that we are already at the forefront of
the growing focus and concern on environmental design building and operations as well as the growing interest in nature and
environmental education At naked we also place a high emphasis on facilities and services for the entire extended family ndash from
children to parents to grandparents that other resorts do not place dedicated resources for
nakedЎƧOgraveȥФѓŘжϞεʴƏǢȑѝϘϞэȢĸΟ˶Ouml=˶ЁhζǁϞȱOumlѥϛˤƗũŎȓOumloacuteƟΙɧ6ͰɒΑάγΊũƁƁϨ5ưȘȾϽ5AringίʝϛƁϨ5ƂiacuteЮȉltOumloslashͰɒϛOumlіAringʤȞ6frac14=ͰɒФŋѣũiacuteźWίˤƗ5ƭШ5ŎȓũźWȓɲœ˛ϠǑѷФȥαϛȭя=ФnakedІαϛеxͰɒϚіoslashЂˣʵѓOumlŜѲ5Ɲ5ȌеOumlĞũˏ6
As such we feel very confident in the rates and occupancies that we will achieve Regarding room prices when benchmarking
against some of the other leading hotel brands in the resort market such as Aman Fayun Hangzhou Banyan Tree Hangzhou Fuchun
Resort Hangzhou Mandarin Oriental Hainan and Commune by the Great Wall average rates in March 2011 for single bedrooms in
this set are ~ RMB2800
ϩfrac14=ͰɒoslashЂˏѢĉƠϡƎˏѢȿcurrenɊάΫ6ФˏѢĉƠĈɘ=ІʙФoacuteƟAacute˛OumlсɜǙacircʑʁaƹ=ˍCҊĂО5ţјНҏѨ5ĥsup1˗ǝ5˓φŴecircĈǙacircũƵ΅OumlŁˣ=Фɱ˓МOumlEumlˆƣʒǩƠķ=6
Regarding occupancies we are confident to achieve occupancies of around 60 after about 4 years of operation but forecast
conservatively that our occupancies will start from around 35 in the 1st year of operation and grow steadily to 45 in year 2
55 in year 3 and 60 after the hotel is lsquomaturersquo from year 4 onwards
ФˏѢȿĈɘ=ͰɒŬϾάΫǑŚɱOumlǑϱ=ͰɒǵϡAumlOgraveOumlˏѢȿ6WŇƗ=ͰɒOumlˏѢȿƮƁϻszligϞɱOuml13=egraveЫOgravefrac34ɱOuml13ũszlig˓ɱOuml1313=szligɱϡŮƮƁЫOgrave6
Given the above estimates we believe that owners can expect attractive investment terms as illustrated in the table below
Ļǟϡ˛OumlŇƗ=ЎƗϛѝɭņOtildeOgraveOumlѱſYƮƁˍ΅o˿
CҊĂО
НҏѨ
ĥsup1˗ǝ
˓φŴecircĈǙacirc
Ƶ΅OumlŁˣ
RMB4270
RMB3500
RMB2000
RMB2150
RMB2388
Aman Fayun Hangzhou
Banyan Tree Hangzhou
Fuchun Resort Hangzhou
Mandarin Oriental Hainan
Commune by the Great Wall Beijing
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Rooms Available 可用房间 121 121 121 121 121 121Estimated occupancy 预计使用率 35 45 55 60 60 51Estimated average daily room rate 预计每日平均房价 2500 2675 2836 2977 3096 2817Growth in room rate 房价增长率 7 6 5 4 6Annual room sales 年房间销售额 38644375 53163619 68876422 78894810 82050603 64325966
38
39
ͰɒOumldivideTHE TEAM
40
Grant Horsfield ndash Chairman naked Group
Grant a native of South Africa is Founder and Chairman of the
naked Group
Before coming to China in 2005 Grant worked in England
and South Africa with more than 10 years business ownership
experience With background in IT he launched eBites
Limited in 2000 Operating nationally eBites was both a
publishing company and a callcentre facilitations company with
headquarters based in Cape Town In 2004 Grant received
an MBA from University of Cape Town Graduate School of
Business Upon graduation he decided to come to China as he
saw China is where business opportunities lie
After spending two years in Shanghai he found himself
overwhelmed by the metropolis and missed the natural beauty
of his home From this desire and need sprouted the concept
for naked Retreats which was launched in 2007 Grantrsquos vision is
to create sanctuaries that are in harmony with the environment
where people can appreciate the simple way of nature and
embrace the naked lifestyle Grantrsquos tireless efforts in promoting
ecotourism in the rural areas not only created jobs but also
pride for the local community He received an environmental
award from the Huzhou Government in 2008
高天成 - naked集团总裁
ij=ɫčIcircTHORNˆ=nakedƍOumlmiddot˽ˆũѵ|6
Ф13ɱȅOgraveѓŘтʣ=ij˪ЬФϯŘƎɫčľѽ=ϾŚɱOuml˙ϛǑϱƎРѽǑϏ6ФʙITǒOumlUѠ΅=ɱij˪ƭȜȥeBitesϾΏŁ=eBitesŁƮϱΝІaacuteŹĞѓΫLJɖƿū=ʙѵˤФǭʔugrave6ɱ=ijƅOtildeȥǭʔugraveAringλ˙λЙOumlMBAλ6dϛŮ=ǧegraveȅѓŘ=ϩǯOgraveȥжȕOuml˙Ɖ6
Ф˛ŝEgraveȥȢɱтŮ=āѳƓxȥ˪Ƃ=sʨAtilde˱ȥѳʿɐǒ6ФжѕИІεʴOumlʶ˼΅=ƭȜnaked Retreats
OumlΖĂФɱOtildeOgraveȥ˹˲6ijOumlΖĂƭШϞĸ˯THORNІѳʿũΣŃdeg=ˆɒǵϡΘѳʿ=ΘnakedOuml˪ƂĈ˾6ij˫ΔAacuteTHORNʵ˪ȾϽѽordfOumlxΦɹȞ=xLjmiddotШȥľѽıŻOtildeOgraveȥIcircTHORNˣʵOumlХϐ6ij˪ƅOtildeȥɱůјоġNāOumlźWAring˼ư6
41
Delphine Yip-Horsfield ndash Partner Ben Wood Studio Shanghai
received her Master of Architecture degree from Harvard
Boston prior to moving to Shanghai to oversee the award
winning Xintiandi project on behalf of Wood and Zapata In
the fall of 2005 Delphine became partner at Ben Wood Studio
Shanghai
Drawing from her own experience of diverse cultures Delphine
has led a multitude of high profile projects such as Hangzhou
Xihutiandi Zhujiajiao Oriental Garden Shanghai Waitanyuan
Beijing Palace 77 Shanghai Hongqiao Commercial Core Lijiang
Lashihai Resort Masterplan etc
In 2006 she was selected Wallpaper magazinersquos first annual 40
under 40 designer of the year
Delphine is the chief master planner and architect for naked
Home Village and naked Stables Private Reserve She also
oversees the visuals and styling of the naked Brand
叶凯欣 - 上海Ben Wood设计室合伙人
ϜǮΩɺ=Ben Wood ˤƗľѽOumlѵƢ=śęAringλƭѡλ6ȅ˛ŝтʣ=ФΒIJ5ɷКũuuacuteľѽ6ȅ˛ŝŮ=CcediloWoodũZapataĤЩΪTHORNΙɧOumlƢethľѽ613ɱʲƕ=ϜǮΩɺBen Wood ˤƗľѽūƃˆ6
ϾѯxŸϽșǑϏOumlϜǮΩɺ=EacuteˇȥηucircijocircΙɧOumlƢeth=VȂţјͻůTHORN5њƝƶecircĈųВ5˛ŝЕ5[ǎłatilde5˛ŝŭʦ˙ϛѓΫ5ȗƯȄŝoacuteƟAacuteѵŔŷˤƗUgrave6
ɱ=ˏκȥWallpaperСьǃɱoacuteϡ΅OumlˤƗ˰6
ϜǮΩnakedƝВAacuteũnaked RetreatsOumlѵˤƗеũƭѡ˰6˶ϚĤЩƢethnaked˙nOumlFũĘķˤƗ6
42
Kang Yang Lim ndash Group Chief Operating Officer naked Group
Group with over 13 years corporate finance and real estate
development experience Previously he was Director of the
real estate division of APP China taking responsibility for the
initial positioning and development of the USD15 billion lsquoWhite
Magnolia Plazarsquo mixed use development project (including
the development of Shanghairsquos first W Hotel) He also led the
concept and development of APPrsquos branded residence and resort
project in Sheshan Shanghai
Finance division of PricewaterhouseCoopers in Melbourne
Australia where he specialized in business value and strategy
worked in inhouse strategy roles for CocaCola GB in London
and to British venture capital firm of the year (2004) ISIS Equity
Partners before coming to China in 2005
Accountants Australia in 2002 and is also an affiliate of the
of Commerce and Diploma in Modern Languages from the
University of Melbourne Australia
林纲洋- naked 集团首席营运官
ƞˏnakedƍOumlȩ˪ϴϾŚɱOumlʝϛ~ƎTHORNǭāǑϏ6Фfrac14тʣ=ѽѓŘDŽŒOumlTHORNǭāOumlѵƢ=ĤЩƠч13ϢЏOumlucircϸ8JЈȈœ9ǭāΙɧOumlcopy˽κшũǭāVȂ˛ŝszligϞƝ ǙacircOumlǭālt6˶ϚщNtildeȥDŽŒƍФ˛ŝҁ˗ʑʁѢЭũoacuteƟAacuteΙɧOumlȓɲũǭā6
ФDŽŒƍˇфтʣ=ȩİϑGAringȚφɣyuml_ʔŴϷOacuteƁƗ˰OumlǑȓ=ѥѣЂ˙ϛƠчũЯɁѰξ6ȩ˪Ф13ɱȅOgraveѓŘтʣэȑǭʔŴϷOacuteŮOumlϞotilde˶ƣɬ=ѽǵǺǵȎɂugraveŁɬOumlЯɁēͺ˰=ϡƎISISOumlʼnʏūѽƃRФϯŘɂugraveOumlϯŘĘΌѱŁˇф6
ȩ˪ФɱƅOtildeȥGAringȚφηƁƗ˰ƁũGAringȚφпʻωǗOumlƁГѱķ6˶ϚƅOtildeȥGAringȚφɣyuml_AringλOuml˙ϛλλϡƎCcedilЇϊλп6
43
Gabriela Lo ndash Managing Director naked Retreats
With over 15 years experience in high end events and PR
management Gabriela has been instrumental in bringing naked
to where it is today As one of the original members of the
naked Team Gabriela has led the growth of naked Retreats
to become one of the most famous eco retreat destinations in
China attracting guests and publicity from around the world
Originally from Macao Gabriela has rich multi cultural and
multinational living and working experience having worked and
studied for many years in Greater China England and Italy
卢家宝 - naked 度假村常务董事
ϴϾŚ13ɱOumlijocircƂiacuteũŁŃŋ΄ŎȓǑϏ=nakedDžOumlǜІȶƝXēxǭ6ѽħdivideOumlmiddot˽ГтϞ=ȶƝXϠǑAEligȭnakedѓŘѻϾɜOuml˪ȾϽɧOumlTHORNтϞ=ͼϭȥȅѳǁĹTHORNOumlǸˆ6ȶƝXȅѳGɑ=ϴϾĖĥOumlucircЏŸũucircŘǝѢũľѽǑϏ=ЬФAringѓŴTHORNʵ=ϯŘũϤAringȚϾѯucircɱωǗǑș6
Judy Zhu ndash General Manager naked Group
Zhu is the General Manager for naked Group ensuring smooth
operations of the group with a particular focus on government
朱燕 - naked 集团总经理
њώ=iquestnaked Retreatsmiddot˽ǭ˽ǜũij˪ūѽ6њώѽƍѵǑȓ=ĤЩIcircTHORNũŋ΄ʽWƍРѽ6Фƞˏnakedтʣ=њώФ˛ŝũ[ǎiquestŚηucircІ˙ϛϾŋOumlфϛ6ФΪͻȈƅOtilde˙ϛλ6
44
Kurt Berman ndash General Manager naked Stables Private Reserve
With over 16 years experience in FampB and high end luxury
resort management Kurt brings a wealth of experience and
will lead the preopening and operations of our new resort ndash
naked Stables Private Reserve Prior to joining naked Kurt was
the preopening General Manager at Six Senses Laamu and
Resident Manager for Six Senses Soneva Gili by Six Senses Kurt
has also worked at other prestigious resorts including Fregate
his career in hospitality in FampB and was a trained Chef with
experience working in many prestigious institutions including
The Dorchester Hotel in London Kurt is from South Africa and
has a masters certificate in hospitality management from Cornell
University
Kurt Berman - naked私人度假村总经理
ϾѯŚɱϬƎijIumlŤŴoacuteƟAacuteOumlŎȓǑϏ=ƮϡĖĥOumlǑϏȭNtildeͰɒΪoacuteƟAacute77)$ 0OumlϱϛũРϱ6Фƞˏ)$ тʣ=10ЬEacuteˇŚ8szligȳĭǦ9+1ϱϛѵǑȓũ8szligȳĭǦ9-2 ((OumlѤacircǑȓ610ŻЬˇфЂamp0ˆŝETHũ1+4UgraveʙўɜoacuteƟˮTHORN610OumlϛʜzЂϬαϛ=ϚϡϞĸФŬucircўɜƉńVȂ-0-0 -$-ltľѽŚOumlρȡϾOumlnot˰610ȅѳɫč=sϴϾǰɪyumlAringλЃOumlǙacircŎȓλ6
Richard Johnston ndash General Manager naked Home Village
Hailing from the United Kingdom but with most of his working
life in resorts throughout Africa Richard brings with him over
20 years experience in General Management and Director level
roles in world class resorts including Azura Retreats Cape Grace
hotel and the Saxon Hotel Richard plays a key role in the set
up of systems training and operating standards His years
of experience and mentoring leadership style make Richard a
natural inspiration for our young hotel management team
Richard Johnston - naked 家园村总经理
RichardȅѳϯŘ=IgraveAringucircOumloacuteƟAacuteľѽiumlФмĸčљ=ϴϾŚɱOumlѴūŎȓũǁƐoacuteƟAacuteVȂAzura
Retreats Cape Grace hotel and the Saxon HotelltijʒŎȓǑϏ6RichardФƭȜ΄5ʅρũРαnѬĈɘʜѯŋƨѽϸ6ĖĥOumlǑϏũȭNtildeĘķ˼OtildeoslashͰɒɱʬOumlǙacircŎȓdivideϾѯѳʿOumlƊȘ6
45
Teun Hanegraaf ndash Sales Director naked Retreats
Teun obtained a Bachelors in Business Studies and Masters
in Strategic Management with a focus on Chinese Business
Culture Teun increased our corporate sales business by 350
in his first year with us bringing international companies
ranging from international conglomerates Unilever and Coca
Cola to more local institutions such as The Shanghai American
School and leading Chinese companies such as Bank of China
韩天宁销售总监
ȅѳŧȈɥEcirc=şɵϴϾ˙ϛλλλ5ЯɁŎȓѥѣЂѓŘ˙ϛŸlt6ȅƍOumlszligϞɱşɵƮŁOumlΝϛijȥ13=sŁAEligȅȥx˟ŘƙβOumlAringŁǸŲ=жʙѓϾŘƙAringʝϛȠūȚŴũǵǺǵȎ=ϚϾ˛ŝɐŘλΠUgraveIcircTHORNƉńũѓŘϫαUgraveѓŘȴʝϛ6
Oliver Yuen ndash nature Reserve amp Recreation Manager
naked Stables Private will be the first private reserve in China
with a wealth of new flora and fauna introduced to the project
from Sydney University Australia and as a fully qualified Ranger
working in many of the worldrsquos best wildlife parks Oliver takes a
special role in ensuring the environment of naked Retreats and
naked Stables Private Reserve will be full of life and a natural
self supporting eco system Oliverrsquos passion for both people and
nature make him the perfect person to teach our guests about
what we do and make their stay not only a relaxing one but
also a fun fulfilling educational one as well Oliver previously
worked in wildlife parks and resorts such as Azura Retreats in
Mozambique Mobala Private Game Reserve in South Africa and
Sydney Aquarium in Australia
袁鹏威 - 活动经理和度假村 生物学家
naked StablesƮѓŘszligϞĸϭljΪOumlцʾũiacuteʾOumlˆoacuteƟʵ6OliverѽϞɜGAringȚφͿɯAringλūķOuml˪λƝiacuteλƝ=ϡƎФǁĹTHORNOumlϙ˪iacuteВľѽOumlľѽе=Ф˼naked Retreats ũnaked StablesϾѯĖĥ˪ѱЕ5ʿѳĺOuml˪΄Oumlźǔľѽ˛QύѯіϘƶ˔6АʊoslashˆȏũѳʿOumlƊʮ˼ѻūOumlˆȅĵͰɒOumlǸˆͰɒѼOuml˷ɋ=sʨ˂ɒФжȕOuml˶ŒxLjLjČ=˶Ϛ˂ɒOumlǝѢǑșlOtildeϾǭΫcurren˹ũϾƷЋϤϦ6АʊтʣФɫčũGAringȚφͿɯѹŏiquestϙ˪iacuteВũWŰʵOumlľѽVȂMozambique OumlAzura Retreats Mobala Private Game Reservelt6
46
Philip C Davis Company Director naked Retreats
Phil joined the Board of Directors for naked Retreats hotel
management company in 2011 His previous board experience
includes Tian Rui Hotel Corporation holder of the master license
for Super 8 economy hotels in China and Hong Kong from 2006
to 2008 He also was a founding shareholder of Tian Rui and
served as its President and Managing Director from 2006 to
2008 He was a board member of Tian Xian Cheng a bai jiu
concern which is a joint venture between Pernod Ricard and a
2010
Phil was previously Chairman of the Budweiser (Wuhan)
International Brewing Company and Managing Director of the
AnheuserBusch business in China and Hong Kong from the
beginning of 1996 through 2002 From 2003 to 2005 he
headed the AnheuserBusch liaison office with Tsingtao Brewing
Company
Phil holds a PhD in history from Washington University and
started his career as a market researcher at a major advertising
agency in the US before moving to AnheuserBusch and
heading its consumer planning and new product development
functions in the 1980s
Philip CDavis naked 度假村公司董事长
PhilЂɱƞˏȥnakedoacuteƟʵǙacircŎȓŁOumligraveƁ6ϡĖĥOumlǑϏVȂФːǙacircƍˇф5ϡƎЂɱэɱФѓŘũѓŘΒIJEacuteˇSuper ǑƖǙacirc ʼnˆ6˶=ϚːǙacircƍOumlmiddot˽ʼnecirc=ФɱэɱʖƣEacuteˇƍOumlѵ|ũigrave6ɱэɱʖƣ=ϞƝІWȎȞƞũJǙ˪ȴʝϛƬɫūѱOumlʝϛ77ΐOumligraveƁГ6
iquestɱэɱ=Phil͵šBudweiserŘƙɳǙŁOumligraveƎѓŘũѓŘΒIJCŝyŁOumligrave6iquestɱэ13ɱ=CŝyũʫETHʌǙŁOumlȠɆdegOumlĤЩˆ6PhilϴϾŴ˭uacuteAringλOumlș˻дλvλ=ФǁɱCcedilȅOgraveCŝy5ĤЩΞĒŔŷũΪʑǭāĿɭтʣ=OumlϛʜzЂɐŘOumlϞƝœĵCcedilȓŁ=Eacuteˇaeligω6
47
OUR INTERNATIONAL TEAM
International team
Chief master planners amp architects
the urban landscape of modern China with Xintiandi in
Shanghai a commercial cultural and entertainment district
Since then the studio has worked on projects in very diverse
categories both small and large scale projects include mixed
use projects like the ldquoTiandirdquo in Hangzhou Chongqing Wuhan
and Foshan luxury villa and high rise residential complexes in
Shanghai and Vietnam as well as various boutique hotels and
Chalet Architects
A00 Architecture is most well known for their research
inenvironmental sustainability and its application to their
work in Architecture Interiors and Furniture Their portfolio
includes feature restaurants luxury spas retail stores design
conversion of dozens of historic Shanghai homes into highly
personalized residences
Interior Designers AIM (Architecture amp Design) brings expertise
in the combination of world architectural styles and design
influences to the interior designs at naked Stables Private
Reserve With the Shanghai office led by the two founding
on comfort warmth and a unique blend between African and
Asian design sensibilities
Landscape Architect
Design Land Collaborative (DLC) is a professional consulting firm
comprised of landscape architects and planners with an office in
Shanghai and the United States Projects have a strong emphasis
on cultural resources historic preservation and ecological
design involving both the public and private sectors
ͰɒOumlāЮdivide
ɴǵϡΑάOumlёȣ
ŘƙŸdivide
首席规划师和建筑师
benwood Studio Shanghai OumlсɜΙɧтϞѠĨШ˛ŝΪTHORNľ=˼ʙƍ˙ϛ5Ÿ5ЄȎϞOumlʵЉ6тŮ=ЁƻȥĹȏŔɟAringΟOumlΙɧ=VȂţјOumlͻůTHORN=іʱ5͵šƎę˗OumlŤŴpϡƎФ˛ŝũЛɫOumlijѢЭʵ=ȮŻϾФѓŘƎˉ_OumlĹȏǐʑǙacircƎoacuteƟ6
小圆房建筑
AOO Architecture ФźǔWŰƎǵ θāЮĈɘϾѯѭЛOumlƭ=s˘ƮʙƭϰϸЂɬƝѩ6ɒƻŚOumlΙɧVȂ˔5ŤŴȤѓΫ5ȫ˙acirc5ˤƗίǙacirc˛ŝυНǙacirc lt5ˆoacuteƟϡƎϞ΄ȧOuml˛ŝș˻ѢЭOumlCcedilŸƎˆŸĨШ6
ɬ ˤƗ˰AIMƭѡˤƗltѥѣЂǁƭѡĘķũˤƗOumlɐƿū=ϭNtildenaked StablesOumlɬˤƗ6ФȅѳŧȈũaȚ˶OumlūѽmiddotTˆȭNtildeOuml˛ŝTdegOumlUѠ΅=ˤƗѣі5ũφčˤƗȓɲOumlntildeˊū6
景观设计
Design Land Collaborative (DLC) ϞƝiquestǒōˤƗІŔŷOumlѥϛѰξŁ=Ф˛ŝІɐŘǩˤϾēрƉń6ʙΙɧ˘ЂŋѣŸș˻ĻЕ=ƿūźW˪ǴƔ=ѥѣЂŁŃƎϾTHORNOumlŔŷ6
48
Engineering amp Project Management team
Scott Wilson Group PLC is a globalintegrated design and
engineering consultancy for the built and natural environments
Scott Wilson is responsible for the project management the
electrical and mechanical engineering for the project
Environmental Consultants
Environmental Resources Management (ERM) a leading global
provider of environmental health and safety risk and social
consulting services ERM deliver innovative solutions for business
and government clients helping them understand and manage
their impacts on the world around them ERM have 137 offices
in 39 countries and employ approximately 3300 staff
Sustainability Consultants
Bisagni Environmental Enterprises (BEE) works with the
engineering and design teams to ensure the environmental
goals set out at the inception of the project are achieved
LEED Consultants
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
Local Design Institute
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
General Contractor
and have been responsible for some of Chinarsquos most iconic
properties such as the World Financial Centre in Shanghai
工程及项目管理团队
Scott Wilson Group PLCϞƝʺʳŔɟOumlźWˤƗƎľѰξŁ6Scott WilsonĤЩΙɧOumlaacuteʠƎƉΤľ6
环境咨询
Environmental Resources Management (ERM)ϞƝʺʳαϛȭѰξŁ=ŀźǔWŰ5ƫǰCʺƎŁŃˣƁĘΌUgraveѰξĞ6ERM˙ϛƎоġɑǸŲŀĨĶβOumlǀǧĈF=UѠɒȥǀsŎȓʙǑϱoslashˣƁźǔAEligȅOumlϳΗ6ERMФʺʳϾ137ĸēрƉń=myĸŘƝ=ϴϾAringК3300ɜГľ6
可持续发展咨询
Bisagni Environmental Enterprises (BEE)ІľˤƗdivideΑűūѽ=ϡʽWФΙɧǭ˽ƼotildeˤȜOumlźǔWŰǵ θāЮɧnOumlȚ˹6
绿色建筑认证咨询
Shanghai Pacific Energy Center (SPEC)ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlŁтϞ6
本地设计公司
Shanghai Baoye Construction Corp Ltd ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlαϛȭŁтϞ6
总承包商
ϞƝŘƝƐľVŁ=ϠƻȥηucircѓŘnьβΙɧ=țˍ˛ŝźʳDŽˊѓΫ6
49
naked COVERAGE
wwwcnngocom
ldquo25 killer things to do this summerrdquo
26 April 2010
Time Magazine
ldquoRun to the Moganshan Hillrdquo
新浪博客
ldquo避世的可能rdquo
31 December 2009
wwwenglisheastdaycom
ldquoThe first batch of ldquoChina Treasured Towns ldquo released
December 2009
Shanghai Urbanatomy
ldquoGet naked this time with horsesrdquo
Shanghai Daily
ldquoGreen MaGIC Casts design spellrdquo
14 October 2009
新浪商品
ldquo中国最佳设计酒店大赏rdquo
September 2009
wwwchannelnewsasiacom
ldquoChinarsquos green resort allows travellers to vacation on good consciencerdquo
2 September 2009
wwwbijianlinblshecom
ldquo莫干隐居rdquo
25 Aug 2009
wwwassociatecontentcom
ldquoThe Exquisite Moganshan Mountains of Chinardquo
Ɏ
Wikitravel
ldquoMoganshanrdquo
德清新闻网
ldquo承包国营林场建造生态ldquo逸站rdquo
wwwsinoeventcom
ldquo亚洲旅游地产及景点峰会成功举行rdquo
wwwchinatravelbrandingcom
ldquoPursuing Green for Greenrdquo
wwwbrandrepublicasia
ldquoMaking moves towards ecofriendly eventsrdquo
7 May 2009
wwwhandsonshanghaiorg
ldquoHands On Asia Conference Summeryrdquo
May 2009
wwwmyvacationcn
ldquo莫干山居rdquo
3 April 2009
wwwshanghaidailycom
ldquoThe naked truth Time to clean up Moganshan litterrdquo
4 March 2009
wwwgreennovateorg
ldquoMoganshan Project Kick Offrdquo
13 February 2009
Travesias
ldquonaked retreatsrdquo
Feb 2009
合肥在线
ldquo大山里的裸家族rdquo
20 October 2008
wwwentrepreneurcom
ldquoThe arrival of the Olympics showcases Chinarsquos burgeoning entrepreneurial spirit ldquo
7 August 2008
50
Shanghaiist
ldquoWeekend escape to Moganshan 莫干山rdquo
9 April 2008
私家地理
ldquo艳阳下的荫凉rdquo
30 May 2008
City Weekend
ldquoGet naked in Moganshanrdquo
25 January 2008
wwwbundpiccom
ldquo在这绿中撒点野rdquo
wwwhuzhougovcn
ldquo相中德清筏头的青山绿水南非客商莫干山下建生态逸站rdquo
wwwurbanatomycom
ldquo24 Hours in Moganshanrdquo
wwwhkheadlinecom
ldquo杭州莫干山竹林深处人家rdquo
15 May 2009
wwwnewsweekcom
ldquoBack from abroadrdquo
May 2009
Chinatravelnet
ldquoMoganshan A Heavenly Hideaway of Bamboo Forests amp Tea Plantationsrdquo
April 2009
wwwmzztmcagovcn
ldquo2009年踏青乐游路线推荐大公布rdquo
16 March 2009
第三媒体
ldquo规划一条畅快随性的踏青之旅rdquo
28 October 2009
wwwdqnewszjolcomcn
ldquo三九坞 ldquo裸家族rdquo钟爱的世外桃源rdquo
28 October 2008
ldquo自驾行天下rdquo之中国莫干山rdquo
Sep 2008
ldquoShiffting Gearsrdquo
Sep 2008
April 2008
Chewed up amp Spit Out
ldquoGet nakedrdquo
19 February 2008
ldquoBest Weekend Getaway Hotels Shanghairdquo
富世
Ecoefficient hotel低碳下榻
April 2011
Spa China Guy 男士派
Experiencing The Unique
2010
Cosmo 时尚
跨洋建屋隐居不隐世
April 2010
Global Times
The Mountain of legends
Global City Geography 城市地理
莫干山 naked Retreats 都市人一ldquo裸rdquo到底的山居生活
Dec 2009
China Daily
Rural Retreat
20 March 2011
China Daily
4th March 2011
Modern Weekly周末画报
圣诞低碳游
Dec 2010
Elite Traveler 携程自由行
旅尚
Esquire
Hidden Best Restaurants
Feb 2011
51
52
53
21
Level 1 一层
Interior area 室内面积 7088sqm
Exterior area 室外面积 102sqm
Level 2 二层
Interior area 室内面积 668sqm
Exterior area 室外面积 398sqm
22
Treetop villa 3 bedroom villa ccedilp˓ͱĉ
Interior area 室内面积 20214sqm
Exterior area 室外面积 664sqm
Total usable area 实际使用面积 26854sqm
23
Level 1 一层
Interior area 室内面积 10334sqm
Exterior area 室外面积 118sqm
Level 2 二层
Interior area 室内面积 988sqm
Exterior area 室外面积 546sqm
24
Treetop villa 4 bedroom villa ccedilpͱĉ
Interior area 室内面积 2667sqm
Exterior area 室外面积 863sqm
Total usable area 实际使用面积 353sqm
25
Level 1 一层
Interior area 室内面积 136sqm
Exterior area 室外面积 168sqm
Level 2 二层
Interior area 室内面积 1307sqm
Exterior area 室外面积 695sqm
26
FITTINGS amp FINISHES SCHEDULE
EXTERIOR AND INTERIOR FINISHES
External walls
Structure is built from steel and SIP (Structural Insulated Panels) External wall is cladded with painted fiber cement board
Internal walls
emulsion paint
Ceiling
Ceiling is finished with emulsion paint
Flooring
Bedroom is finished with heavy strand bamboo flooring
Balcony
Balcony floor is finished with Wood Plastic Composite decking (M wood) Railing and trellis made with Liu An wood Balustrade is fitted with metal and Liu An wood
Window
bedrooms are fitted with double glazed LowE glass and Roto hardware
Kitchen amp powder room
Floor is finished with natural tile Kitchen cabinets and sink are provided Kitchen counter top is fitted with natural stone
Bathroom
Wall and floor are finished with natural stone
Doors
Entrance door is made of solid core timber fitted with Saflok RFID locks Bedroom doors are fitted with hollow core timber fitted with Saflok RFID security locks
ƭѡȦƎˤ]ɛ
室内外材料
oacuteƟͳʥ
oacuteƟͳƿńˤƗĮƿńƎƿńWOSIPlt6ʥϸΉɮOũʘ6
ɬʥ
ǸćƎͱтɬʥǩϸĔƎˎƲʘ6
ų
ųɘˎƲʘ6
THORN
ǸćģūɦTHORNO6ͱіќTHORNO
ȹ
ȹϸɦOʓʟ6ʈȲҎɦѐШOuml6ȇĬϸDŽрƎȲҎɦĜ6
acuteŲ
Ǹć5ͱOumlacuteŲϸȽɦѐacuteȀʆ-3ѓǹtȟƎ-0-ͶDŽʆƪ6
notĉ
THORNϡƎɘϡʿTHORNѦʓʟ=notĉŀlaquoŖϡƎʇ6notĉɘʿ˵6
Ќ
Ќʥ˦ƎTHORNϡʿ˵ʓʟ6
ɑ
ˏǺAringɑϸ˹Ψɦɑʆ˛-)ljordfɑNJ΄6ͱɑϸǹΨɦɑʆ˛SaflokljordfɑNJ΄6
27
MECHANICAL AND ELECTRICAL INSTALLATIONS
Heating and Cooling
AIRWELL centralized water source heat pump is provided Fresh air intake with heat recovery system is installed
Electrical provisions
are provided
Electricity
Concealed conduits are provided Threephase electricity supply with miniature circuit breaker distribution board is provided
TV telephone and internet connection
Satellite TV with all major international channels
is provided in all the villas Telephone outlets and wireless internet connection is provided
Hot water supply
Huang Ming solar hot water heater and Rinnai gas water heaters are installed for the villa
Water supply and pipes
Concealed copper pipes are used for both hot water and PPR pipes are used for cold water
The resort will be patrolled 24 hours a day CCTV system is in operation throughout the resort 24 hours a day All the villa front doors and bedroom doors are fitted with Saflok RFID security lock system
APPLIANCES TO BE PROVIDED OR INSTALLED IN EACH DOMESTIC
UNIT
机电设施配套
ŀɻũѐȐ
ɽyumlƍѓ˾Е˅`΄6ΪĘ˅ſ΄6
Ɲaacute
ʆEΐNtildeŎOumlǭŋϡƎѿ6
aacuteȞŀϰ
ѩϾϮ˾ΐȺ=ʆϾίoumlȺʠ=ʆaacuteΓOuml˓ΑaacuteЕŀϰ6
aacuteƎςˤ]
έaacute=ʹΐaacuteŹũʹΐȺ6
˅ˤ]
žɛϒɭ˅ʠƎȩɬɌʡ˅ʠ
Ŏ
˅ŀϰŎǩϸϮc˾ĮŎ=ȐŀϰŎŎ6
WCˤ]
oacuteƟAacuteˤϾϾΟ˶ѽOumlgȺaacute΄ϡƎΟ˶OumlπɄ6ˏǺAringɑƎͱϸSaflokljordfɑNJ΄
标准住宅单位附送以下设备
Stove BAUMATICExaust fan BAUMATICOven BAUMATICMicrowave BAUMATICFridge BAUMATICBARMini fridge (2 3 bedroom) BAIXUEWine fridge (4 bedroom) BAUMATICBEDROOMMini fridge BAIXUEBath KOHLERTERRACEBarbeque grill
TelevisionDVDBATHROOMShower KOHLERBasin KOHLER
notĉ aacuteraquoȷ ʄɇUcircǷnotĉϼχƉ ʄɇUcircǷnotĉaacuteDZΓ ʄɇUcircǷuȷ ʄɇUcircǷɬяrΓ ʄɇUcircǷHΟrΓ=ĉlt JμǙŖĉlt ʄɇUcircǷͱΟrΓ JμЌį Ǵȍȹ˞DZΓҒĉaacute ɯDVD ɯЌȪЌʠ Ǵȍʇ Ǵȍ
28
NOTE
1 The Developer reserves the right to substitute other materials
or appliances of comparable quality and standard for the
intended items as listed in above fittings and finished schedule
2 The fittings and finished as listed above shall be subject to
the terms of formal Agreement for Sale and Purchase Those
provisions may have slight variation in the color measurement
3 The Developer reserves the right to make modifications and
changes to the building design fittings and finishes without
prior notice
4 Fittings and finishes of the Special Units may be different
from those of the Typical Units
备注
āЮ˙WȰϞʧʹȞ=Dв˹ƙʮȁεϘϡUgraveётƭѡȦϡƎˤ]Ccedil˛ȧĹΙ6
˛ȧĹΙȦϡƎˤ]ǩϡн˾ɈɉūКOumlǿщegraveѬ6ĹΙƭѡȦƎˤ]ǵɭƁФϋ˔=ȣoacutepoundAcirc5ȓ5ѺуƎƆľ˛ordfʬp6
āЮ˙WȰϞʧʹȞδeacuteϡƎĽĨϛOumlˤƗ5ƭѡȦϡƎˤ]ʹεȮαс6
˔EumlЏOumlēƭѡȦϡƎˤ]І˛oȧĹΙǵɭϾx6
29
PURCHASE OPTIONS
Buying a Tree-top Villa at naked Stables Private Reserve involves signing a Sale and Purchase Agreement with the development
company and a Lease and Management Agreement and Deed of Conditions with the Hotel Management Company The Management
Agreement requires the purchaser to lease the property back to the Hotel Management Company to manage on the ownerrsquos behalf
There are two different plans which are available for buyers
在 naked Stables 购买一套拥有不动产权的树顶别墅包括与发展公司签署一份买卖协议以及与酒店管理公司签署一份租赁管理协
议和条件契约管理协议要求购买者以业主的名义向管理公司出租其别墅以供其管理买家有两种方案可供选择
ŅɈκΙ
30
OPTION 1 - FLEXIBILITY
1Owner Usage Rights
Zero usage restrictions
Early reservations are required to secure Villarsquos especially during prime and peak seasons If a Villa Owner does not provide the
required advance notice for a reservation the resort may be required to offer the owner a different unit or in the worst case no
availability at all
1 业主使用权限
ȫ˼ϸΏѐ
ϘʴʣЎegraveˏѢp=ϺʙФƐƕ6ˍřpϛѝɍϾŀϘʴOumlϸЂЎegraveOumlЎс=oacuteƟAacuteƮʙŀȮϞdegѢdeg=ƆеѻЦĴOumlʮȁɍϾǹĉ6
2 Rental Revenue
2 租金收入
a Rental revenue
Whilst not in residence the owner will be eligible to earn a pro rata 36 of the room revenue generated by the Reserve during their
absence Ie Everyday the revenue generated by the entire resort is divided amongst the owners not in residence on that day When
an owner is in residence he forfeits his opportunity to earn revenue
ѸDŽˏ
ϛѝxǝѢʖƣ=ƮOtildeOgraveoacuteƟAacuteordfѸʙĉͳOtildeϧOuml6ɏoacuteƟAacuteordfѸɨΡxǝѢФfrac14OumlϛѝOumlĉͳOtildeOumlϧƮ^ʒǩēʆĺжΡϛѝ6IcircϛѝǝѢФʙpȕ˶=Ʈ˱ʸƅOtildeϧOumlƉƁ6
b Monitoring your returns
Owners will receive regular financial information in the form of an electronic or hardcopy statement with details including owner
records of stays amounts spent revenue generated etc Owners may request to receive these statements daily weekly or monthly
Should the owner wish to lsquocash outrsquo and withdraw cash generated from their villa ownership this will be available biannually at the
gtƢethɰOumlſY
ϛѝƮƁegraveʖOgraveaacuteѲPƆɘP~Yo=ɬˋʭregOumlȧordfϛѝOumlˏѢƘȼ=ΞĒƘȼ=ˏſYUgrave6ϛѝǵκЪɏˉ=ɏέʖ=ƆɏĸМOgravefrac14Yo6ˍϛѝoslashѳƓФoacuteƟAacuteѓOumlˏſYljα=ɨɋǵɍSɱ˹˲Ϟfrac346ƆɏɱOumlМƆɏɱOumlМ6
选项1-灵活性
31
c Cashing out your returns
Owners will be able to cash out their returns twice a year If the owner chooses not to cash out his returns the resort allows the
owners to use their returns at the resort This option allows the owners to deduct returns pretax
gtƮɴOumlſYŚDŽĈ˾ʷordf
ϛѝɭņɏɱȢfrac34ϡDŽĈ˾ʷordfɒOumlſYϧ6ˍřϛѝκЪxʷordfOumlϧ=ǵϡФoacuteƟAacuteѓ˼ϸ6жѕκΙПηϛѝǻshyɩʣOumlſY6
3 Discounted Resort Services
All services available at the resort are offered to owners and their guests at a 20 discount off list prices These services include
restaurants wellness centre and activities centre
3 有折扣优惠的度假村服务
oacuteƟAacuteȕϾŀĺϛѝϡƎɒǸˆOumlĞiumlDвnƠĺЃOumlгǻ6жΡĞVȂ5ƫǰѓΫũƂiacuteѓΫ6
4 Services Fee
When the owner is in residence the resort continues to offer services on their behalf These services include Butler Bell
Housekeeping and Room Service In addition to these the resort offers water electricity wireless Internet and telecom services
included in the Services Fee to the owner whilst in residence The services fee is 300rmb per room per night This fee is charged on
all rooms regardless of which are in use
4 服务费用
IcircϛѝФoacuteƟAacuteǝѢ˶=oacuteƟAacuteƮƚθϡɒOumlɜϦϛѝŀĞ6жΡĞVȂϵˆ5αȔ5ƝоũǸĉĞ6shyȥжΡт=oacuteƟAacuteФϛѝǝѢʖƣŻŀ5aacute5ʹΐűȠϡƎaacuteάĞ=жΡiumlVŠФĞĒϸѓ6ɏĸĉƣɏOumlĞĒϸЏˆəe6жĸĒϸΛϾĉƣʷOuml=xɃfrac14ĉƣĚФ˼ϸ6
5Maintenance
4 of hotel room revenue will be reserved for ongoing building maintenance This will be deducted from the ownerrsquos share of total
room revenue
5 维护
ǙacircǸĉˏOumlƮ^ȰѽŮθƭѡδтĒϸ6ħēDŽuumlƮiquestϾˆǵēOtildeOumlǙacircǸĉˏĕuumlѓǻshy6
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Rooms Available 可用房间 121 121 121 121 121 121Estimated occupancy 预计使用率 35 45 55 60 60 51Estimated average daily room rate 预计每日平均房价 2500 2675 2836 2977 3096 2817Growth in room rate 房价增长率 7 6 5 4 6Annual room sales 年房间销售额 38644375 53163619 68876422 78894810 82050603 64325966RENTAL RETURN ESTIMATES - RMB Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGEEarnings Per Room (36 of gross room revenue) 124173 170827 221315 253507 263647 2066942 Bedroom 收益 ndash 双人间 248346 341653 442631 507013 527294 4133873 Bedroom 收益 ndash 三人间 372519 512480 663946 760520 790941 6200814 Bedroom 收益 ndash 四人间 496692 683306 885261 1014027 1054588 826775
INDICATIVE YIELD Indicative selling price Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
2 Bedroom 收益 ndash 双人间 6000000 41 57 74 85 88 69
3 Bedroom 收益 ndash 三人间 9000000 41 57 74 85 88 69
4 Bedroom 收益 ndash 四人间 12000000 41 57 74 85 88 69
Hotel revenues and owner rental yield - Option 1 Flexibility
32
OPTION 2- STABILITY
1Usage Rights
1 使用权限
选项2-稳定性
Total Permitted Usage Prime Peak SeasonPermitted Usage
Peak SeasonPermitted Usage
Out-of-SeasonPermitted Usage Blackout
40 days per yearNo occupancypermitted
Up to 20 days per year but no more than 7consecutive daysfor any one stay
Up to 20 days per year but no more than 7consecutive days for any one stay
No occupancypermitted
允许使用总数主要的旺季允许使用
旺季允许使用
淡季允许使用
无折扣期
每年40天 不允许占用 每年20天但是每人
不能连续居住7天每年20天但是每人 不能连续居住7天
不允许占用
Prime Peak Season To be published by naked Retreats in according to government notification every year Prime Peak Season
Middle Autumn Festival (Sept) excluding Blackout dates
Ɛƕɏɱϻnaked RetreatsĻǟоġĵāordfс6ƐƕVȂѓŘsup1ƽϞМĀМlt5ȋiacuteƽͶМlt5Řʱƽ˴Мlt5ʭɛƽМlt5ѓʲƽǘМlt=xVȂʹгǻʖ6
ƕiquest˓МOgrave˴ϞМʖƣOuml10ĸїɡϡƎ10ĸľѽˉїʖ=xVȂƐƕũʹгǻʖ6
OutofSeason 20 days during December to February excluding Prime Peak Season and Blackout dates
Iacuteƕiquest˴ĀМOgraveĀМʖƣOuml=xVȂƐƕũʹгǻʖ6
Blackout Dates Peak demand dates such as holidays sporting events groups and citywide conventions Local cultural events
all as specified by the Hotel from time to time
ʹгǻʖεʴijėʖVȂƟʖ5Ћ˒5ũʺβOumlƁϨ6IcircTHORNɾyumlOumlŸƂiacuteiumlƮDвǙacircOumlɛljα6
2 Rental Revenue
2 租金收入
a Rental revenue
Regardless of your usage of your property your rental return will be fixed at 5 for the first 5 years of operation After this period
you will automatically migrate to the Flexibility plan
ѸDŽˏ
xɃɰOumlĉ˼ϸoacuteˍŪ=ͶɱOumlѸDŽϧiumlŊegraveOuml136ФжтŮ=ɴƮѳiacuteѧˏȬƂβĈF6
b Monitoring your returns
Owners will receive regular financial information in the form of an electronic or hardcopy statement with details including owner
records of stays amounts spent revenue generated etc Owners may request to receive these statements daily weekly or monthly
Should the owner wish to lsquocash outrsquo and withdraw cash generated from their villa ownership this will be available biannually at the
gtƢethɰOumlſY
ϛѝƮƁegraveʖOgraveaacuteѲPƆɘP~Yo=ɬˋʭregOumlȧordfϛѝOumlˏѢƘȼ=ΞĒƘȼ=ˏſYUgrave6ϛѝǵκЪɏˉ=ɏέʖ=ƆɏĸМOgravefrac14Yo6ˍϛѝoslashѳƓФoacuteƟAacuteѓOumlˏſYljα=ɨɋǵɍSɱ˹˲Ϟfrac346ƆɏɱOumlМƆɏɱOumlМ6
33
c Cashing out your returns
gtƮɴOumlſYϡDŽĈ˾ʷordf
Owners will be able to cash out their returns twice a year If the owner chooses not to cash out his returns the resort allows the
owners to use their returns at the resort This option allows the owners to deduct returns pretax
ϛѝɭņɏɱȢfrac34ϡDŽĈ˾ʷordfɒOumlſY6ˍřϛѝκЪxʷordfʙϧ=ǵϡФoacuteƟAacuteѓ˼ϸ6жѕκΙПηϛѝǻshyɩʣOumlſY6
3 Discounted Resort Services
All services available at the resort are offered to owners and their guests at a 20 discount off list prices These services include
restaurants wellness centre and activities centre
3有折扣优惠的度假村服务
oacuteƟAacuteȕϾŀĺϛѝϡƎɒǸˆOumlĞiumlDвnƠĺЃOumlгǻ6жΡĞVȂ5ƫǰѓΫũƂiacuteѓΫ6
4 Services Fee
When the owner is in residence the resort continues to offer services on their behalf These services include Butler Bell
Housekeeping and Room Service In addition to these the resort offers water electricity wireless Internet and telecoms services
rental option
4服务费用
IcircϛѝǝѢФoacuteƟAacuteȕ˶=oacuteƟAacuteƮƚθϡɒOumlɜϦϛѝŀĞ6жΡĞVȂϵˆ5αȔ5ƝоũǸĉĞ6shyȥжΡт=oacuteƟAacuteФϛѝǝѢʖƣŻŀ5aacute5ʹΐűȠϡƎaacuteάĞ=жΡiumlVŠФĞĒϸȕ6жϞȏOumlĞĒϸxVȂegraveβordfѸʆ6
5 Maintenance
Of the 5 guaranteed return generated form your property during the period you are not in residence the management company
will retain 4 of this return for maintaining your Villa The maintenance fund will be pooled and used for all Villarsquos in the resort
5维护
ɴxǝѢʖƣiquestɴOumlĉѓƮ˪Ouml13OumlſY=ŎȓŁƮWȰжbſYѓOumlϸѽɴpOumlŰ6ŰƈDŽƮ^ūsʜȅsϸЂϾoacuteƟAacutepOumlŰ6
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Hotel projections
Rooms Available 可用房间 not relevant 非主要Estimated occupancy 预计使用率 not relevant 非主要Estimated average daily room rate 预计每日平均房价 not relevant 非主要Growth in room rate 房价增长率 not relevant 非主要Annual room sales 年房间销售额 not relevant 非主要RENTAL RETURN ESTIMATES - RMB Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE2 Bedroom 收益 ndash 双人间 50 50 50 50 50 503 Bedroom 收益 ndash 三人间 50 50 50 50 50 504 Bedroom 收益 ndash 四人间 50 50 50 50 50 50
INDICATIVE YIELD Indicative selling price Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
2 Bedroom 收益 ndash 双人间 6000000 300000 300000 300000 300000 300000 300000
3 Bedroom 收益 ndash 三人间 9000000 450000 450000 450000 450000 450000 450000
4 Bedroom 收益 ndash 四人间 12000000 600000 600000 600000 600000 600000 600000
Hotel revenues and owner rental yield - Option 1 Flexibility
34
Option 1 - FLEXIBILITY Option 2 ndash STABILITY
investment returns for your Villa are influenced by the
success of the resort and the number of days you use
your Villa
Stable implies both your returns and your annual
usage rights to your property are fixed Regardless of
how well the resort operates your returns will remain
the same Equally you will only have a fixed number
of days allowed in residence
Usage Have unlimited usage rights to their Villa 40 days usage per year
Rental ReturnEarn 36 of the pooled returns from the entire resort
whilst not in residence
5 guaranteed return on their investment regardless
of resort performance
Resort Discount20 discount on all resort amenities and activities
(including SPA and Restaurants)
20 discount on all resort amenities and activities
(including SPA and Restaurants)
Services FeePay a Services Fee of 300rmb per room per night
whilst in residence
Maintenance4 of all room revenue is retained for maintaining
the owners Villa
4 of all room revenue is retained for maintaining
the owners Villa
选项1 ndash 灵活性 选项 2 ndash 稳定性
ȬƂβϸЂ˼ϸІſY6ɰOumlpѱſYʷǧЂoacuteƟAacuteOumlĿǑϱũɰoslashpOuml˼ϸoacute
ŊegraveβϤѯɰOumlſYũɏɱoslashЂɰOumlĉOuml˼ϸʹΏiumlŊegraveOuml6xɃoacuteƟAacuteOumlǑϱѫȁϾucircť=ɰOumlſYiumlŊegraveOuml6ϖTHORN=ɰъϾŊegraveOumlПηǝѢOuml6
使用 ʹΏѐOumlp˼ϸʹΏ ɏɱOuml˼ϸʹΏ
租金收入 ФxǝѢʖƣ=ƅOtildeмĸoacuteƟAacuteūsſYOuml xɃoacuteƟAacuteǑϱѫȁˍŪ=Wп13OumlſYϸЂѱ
度假村折扣 ϾoacuteƟAacuteˤ˲ũƂiacuteOumlгǻVȂSPAũlt ϾoacuteƟAacuteˤ˲ũƂiacuteOumlгǻVȂSPAũlt
服务费用 ǝѢʖƣ=ɏĉƣɏЏˆəeOumlĞĒϸ čѝϘ
维护 ϾĉƣˏOumlƮ^WȰϸЂϛѝpOumlŰ ϾĉƣˏOumlƮ^WȰϸЂϛѝpOumlŰ
OPTION COMPARISON
选项对比
35
36
INDUSTRY RETURNS AND BENCHMARKS
INDUSTRY REPORT
行业报告
Tourism and urban resorts is one of the fastest growing industries in China According to industry consultant HVS cities such
as Shanghai Beijing Shenzhen Guangzhou Hangzhou and Tianjin all have a population where a critical mass of highly affluent
individuals and successful companies exist generating demand for suburban resorts
ФѓŘ=ȾϽϛũoacuteƟAacuteσɓāЮOumlαϛтϞ6ĻǟʺʳǙacircĞϛltOumlϞΙYĵ˿=ФѓŘOumlѝϘˍ˛ŝ5[ǎ5˧5œј5ţјũdžǩēyѯAringȣOumlĥЍˆʾũĿOumlʝϛ=ϻfrac14ϚƊāȥoslashƴʵoacuteƟAacuteOumlƌAringεʴ6
Amongst other things the exponential growth in private vehicles has seen a huge increase in demand in the leisure market With
the completion of the shenjiahu highway in 2010 the travel time from downtown Shanghai to Deqing is now 2 hours Also with
stop at Deqing) scheduled to open in late 2011 travel time from downtown Shanghai to Moganshan will take between 15 to 2
hours When comparing travel times to get to other resort destinations in China ndash eg Hainan or Lijiang flight times might be within
2 or 3 hours total travel time including travel to airports and check in make the whole trip 6 to 7 hours plus additional travel cost
Within the 2 hour travel radius of Shanghai the quality of resort destinations is also (in our opinion) not at an international standard
with most hotels simply being lsquocity hotels in the countryrsquo rather than true resort properties operating at international standards
shyfrac14т=ѯĸˆγΊOumlāЮ=ĸˆƸϴϾȿϚσʂ˫6ѳɱ˥ƛůijϡŮ=iquest˛ŝOgraveOcircʭϚLjεϘĸΟ˶Ouml6ΪƭOumlijǵϡФ13ēєɬiquest˛ŝUumlAumlţј6ƏƮФɱYacuteǫľOumliquestţјOgraveɫǎOumlijѓϾϞаDzOcircʭlt=ъεϞĸSΟ˶OgraveȢĸΟ˶ǜǵϡiquest˛ŝѓΫOgraveAumlɢī˗6ˍřІѓŘOumloacuteƟˮTHORNŝɫ5ȒƯUgraveaƹ=shyȥϘųĒэĸΟ˶Oumlďα˶ƣ=ŻϘФVȂʣƉ=CʺƤũUgraveEgraveOslashƉ˛ų˛эĸΟ˶=ĽxϸɨΡuumlOumlαųΝȥ6Ѷō˛ŝїiΟ˶ɬOumlγΊoacuteƟʸdeg=э˟ͰɒˈltІŘƙŸnѬŻϾѯɛOumlǢ6AringēOumloacuteƟǙacircϚũѓOumlɨΡǙacircɍϾ_ёOumlʵp=ЗЗAumlxOgraveинŘƙϤϦ˛oacuteƟίĉΙɧOumlϘʴ6
ϛѝЎʖſYІaƹ
37
OUR NICHE
我们的利基
naked sees a need in the market for world class expertly designed and operated resorts which are within 1 to 2 hour travel time
of major cities in China As with other urban resorts we believe that the Leisure market and the MICE (Meetings Incentives
Conferences Events) market will be a huge driver for our business In addition we feel that we are already at the forefront of
the growing focus and concern on environmental design building and operations as well as the growing interest in nature and
environmental education At naked we also place a high emphasis on facilities and services for the entire extended family ndash from
children to parents to grandparents that other resorts do not place dedicated resources for
nakedЎƧOgraveȥФѓŘжϞεʴƏǢȑѝϘϞэȢĸΟ˶Ouml=˶ЁhζǁϞȱOumlѥϛˤƗũŎȓOumloacuteƟΙɧ6ͰɒΑάγΊũƁƁϨ5ưȘȾϽ5AringίʝϛƁϨ5ƂiacuteЮȉltOumloslashͰɒϛOumlіAringʤȞ6frac14=ͰɒФŋѣũiacuteźWίˤƗ5ƭШ5ŎȓũźWȓɲœ˛ϠǑѷФȥαϛȭя=ФnakedІαϛеxͰɒϚіoslashЂˣʵѓOumlŜѲ5Ɲ5ȌеOumlĞũˏ6
As such we feel very confident in the rates and occupancies that we will achieve Regarding room prices when benchmarking
against some of the other leading hotel brands in the resort market such as Aman Fayun Hangzhou Banyan Tree Hangzhou Fuchun
Resort Hangzhou Mandarin Oriental Hainan and Commune by the Great Wall average rates in March 2011 for single bedrooms in
this set are ~ RMB2800
ϩfrac14=ͰɒoslashЂˏѢĉƠϡƎˏѢȿcurrenɊάΫ6ФˏѢĉƠĈɘ=ІʙФoacuteƟAacute˛OumlсɜǙacircʑʁaƹ=ˍCҊĂО5ţјНҏѨ5ĥsup1˗ǝ5˓φŴecircĈǙacircũƵ΅OumlŁˣ=Фɱ˓МOumlEumlˆƣʒǩƠķ=6
Regarding occupancies we are confident to achieve occupancies of around 60 after about 4 years of operation but forecast
conservatively that our occupancies will start from around 35 in the 1st year of operation and grow steadily to 45 in year 2
55 in year 3 and 60 after the hotel is lsquomaturersquo from year 4 onwards
ФˏѢȿĈɘ=ͰɒŬϾάΫǑŚɱOumlǑϱ=ͰɒǵϡAumlOgraveOumlˏѢȿ6WŇƗ=ͰɒOumlˏѢȿƮƁϻszligϞɱOuml13=egraveЫOgravefrac34ɱOuml13ũszlig˓ɱOuml1313=szligɱϡŮƮƁЫOgrave6
Given the above estimates we believe that owners can expect attractive investment terms as illustrated in the table below
Ļǟϡ˛OumlŇƗ=ЎƗϛѝɭņOtildeOgraveOumlѱſYƮƁˍ΅o˿
CҊĂО
НҏѨ
ĥsup1˗ǝ
˓φŴecircĈǙacirc
Ƶ΅OumlŁˣ
RMB4270
RMB3500
RMB2000
RMB2150
RMB2388
Aman Fayun Hangzhou
Banyan Tree Hangzhou
Fuchun Resort Hangzhou
Mandarin Oriental Hainan
Commune by the Great Wall Beijing
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Rooms Available 可用房间 121 121 121 121 121 121Estimated occupancy 预计使用率 35 45 55 60 60 51Estimated average daily room rate 预计每日平均房价 2500 2675 2836 2977 3096 2817Growth in room rate 房价增长率 7 6 5 4 6Annual room sales 年房间销售额 38644375 53163619 68876422 78894810 82050603 64325966
38
39
ͰɒOumldivideTHE TEAM
40
Grant Horsfield ndash Chairman naked Group
Grant a native of South Africa is Founder and Chairman of the
naked Group
Before coming to China in 2005 Grant worked in England
and South Africa with more than 10 years business ownership
experience With background in IT he launched eBites
Limited in 2000 Operating nationally eBites was both a
publishing company and a callcentre facilitations company with
headquarters based in Cape Town In 2004 Grant received
an MBA from University of Cape Town Graduate School of
Business Upon graduation he decided to come to China as he
saw China is where business opportunities lie
After spending two years in Shanghai he found himself
overwhelmed by the metropolis and missed the natural beauty
of his home From this desire and need sprouted the concept
for naked Retreats which was launched in 2007 Grantrsquos vision is
to create sanctuaries that are in harmony with the environment
where people can appreciate the simple way of nature and
embrace the naked lifestyle Grantrsquos tireless efforts in promoting
ecotourism in the rural areas not only created jobs but also
pride for the local community He received an environmental
award from the Huzhou Government in 2008
高天成 - naked集团总裁
ij=ɫčIcircTHORNˆ=nakedƍOumlmiddot˽ˆũѵ|6
Ф13ɱȅOgraveѓŘтʣ=ij˪ЬФϯŘƎɫčľѽ=ϾŚɱOuml˙ϛǑϱƎРѽǑϏ6ФʙITǒOumlUѠ΅=ɱij˪ƭȜȥeBitesϾΏŁ=eBitesŁƮϱΝІaacuteŹĞѓΫLJɖƿū=ʙѵˤФǭʔugrave6ɱ=ijƅOtildeȥǭʔugraveAringλ˙λЙOumlMBAλ6dϛŮ=ǧegraveȅѓŘ=ϩǯOgraveȥжȕOuml˙Ɖ6
Ф˛ŝEgraveȥȢɱтŮ=āѳƓxȥ˪Ƃ=sʨAtilde˱ȥѳʿɐǒ6ФжѕИІεʴOumlʶ˼΅=ƭȜnaked Retreats
OumlΖĂФɱOtildeOgraveȥ˹˲6ijOumlΖĂƭШϞĸ˯THORNІѳʿũΣŃdeg=ˆɒǵϡΘѳʿ=ΘnakedOuml˪ƂĈ˾6ij˫ΔAacuteTHORNʵ˪ȾϽѽordfOumlxΦɹȞ=xLjmiddotШȥľѽıŻOtildeOgraveȥIcircTHORNˣʵOumlХϐ6ij˪ƅOtildeȥɱůјоġNāOumlźWAring˼ư6
41
Delphine Yip-Horsfield ndash Partner Ben Wood Studio Shanghai
received her Master of Architecture degree from Harvard
Boston prior to moving to Shanghai to oversee the award
winning Xintiandi project on behalf of Wood and Zapata In
the fall of 2005 Delphine became partner at Ben Wood Studio
Shanghai
Drawing from her own experience of diverse cultures Delphine
has led a multitude of high profile projects such as Hangzhou
Xihutiandi Zhujiajiao Oriental Garden Shanghai Waitanyuan
Beijing Palace 77 Shanghai Hongqiao Commercial Core Lijiang
Lashihai Resort Masterplan etc
In 2006 she was selected Wallpaper magazinersquos first annual 40
under 40 designer of the year
Delphine is the chief master planner and architect for naked
Home Village and naked Stables Private Reserve She also
oversees the visuals and styling of the naked Brand
叶凯欣 - 上海Ben Wood设计室合伙人
ϜǮΩɺ=Ben Wood ˤƗľѽOumlѵƢ=śęAringλƭѡλ6ȅ˛ŝтʣ=ФΒIJ5ɷКũuuacuteľѽ6ȅ˛ŝŮ=CcediloWoodũZapataĤЩΪTHORNΙɧOumlƢethľѽ613ɱʲƕ=ϜǮΩɺBen Wood ˤƗľѽūƃˆ6
ϾѯxŸϽșǑϏOumlϜǮΩɺ=EacuteˇȥηucircijocircΙɧOumlƢeth=VȂţјͻůTHORN5њƝƶecircĈųВ5˛ŝЕ5[ǎłatilde5˛ŝŭʦ˙ϛѓΫ5ȗƯȄŝoacuteƟAacuteѵŔŷˤƗUgrave6
ɱ=ˏκȥWallpaperСьǃɱoacuteϡ΅OumlˤƗ˰6
ϜǮΩnakedƝВAacuteũnaked RetreatsOumlѵˤƗеũƭѡ˰6˶ϚĤЩƢethnaked˙nOumlFũĘķˤƗ6
42
Kang Yang Lim ndash Group Chief Operating Officer naked Group
Group with over 13 years corporate finance and real estate
development experience Previously he was Director of the
real estate division of APP China taking responsibility for the
initial positioning and development of the USD15 billion lsquoWhite
Magnolia Plazarsquo mixed use development project (including
the development of Shanghairsquos first W Hotel) He also led the
concept and development of APPrsquos branded residence and resort
project in Sheshan Shanghai
Finance division of PricewaterhouseCoopers in Melbourne
Australia where he specialized in business value and strategy
worked in inhouse strategy roles for CocaCola GB in London
and to British venture capital firm of the year (2004) ISIS Equity
Partners before coming to China in 2005
Accountants Australia in 2002 and is also an affiliate of the
of Commerce and Diploma in Modern Languages from the
University of Melbourne Australia
林纲洋- naked 集团首席营运官
ƞˏnakedƍOumlȩ˪ϴϾŚɱOumlʝϛ~ƎTHORNǭāǑϏ6Фfrac14тʣ=ѽѓŘDŽŒOumlTHORNǭāOumlѵƢ=ĤЩƠч13ϢЏOumlucircϸ8JЈȈœ9ǭāΙɧOumlcopy˽κшũǭāVȂ˛ŝszligϞƝ ǙacircOumlǭālt6˶ϚщNtildeȥDŽŒƍФ˛ŝҁ˗ʑʁѢЭũoacuteƟAacuteΙɧOumlȓɲũǭā6
ФDŽŒƍˇфтʣ=ȩİϑGAringȚφɣyuml_ʔŴϷOacuteƁƗ˰OumlǑȓ=ѥѣЂ˙ϛƠчũЯɁѰξ6ȩ˪Ф13ɱȅOgraveѓŘтʣэȑǭʔŴϷOacuteŮOumlϞotilde˶ƣɬ=ѽǵǺǵȎɂugraveŁɬOumlЯɁēͺ˰=ϡƎISISOumlʼnʏūѽƃRФϯŘɂugraveOumlϯŘĘΌѱŁˇф6
ȩ˪ФɱƅOtildeȥGAringȚφηƁƗ˰ƁũGAringȚφпʻωǗOumlƁГѱķ6˶ϚƅOtildeȥGAringȚφɣyuml_AringλOuml˙ϛλλϡƎCcedilЇϊλп6
43
Gabriela Lo ndash Managing Director naked Retreats
With over 15 years experience in high end events and PR
management Gabriela has been instrumental in bringing naked
to where it is today As one of the original members of the
naked Team Gabriela has led the growth of naked Retreats
to become one of the most famous eco retreat destinations in
China attracting guests and publicity from around the world
Originally from Macao Gabriela has rich multi cultural and
multinational living and working experience having worked and
studied for many years in Greater China England and Italy
卢家宝 - naked 度假村常务董事
ϴϾŚ13ɱOumlijocircƂiacuteũŁŃŋ΄ŎȓǑϏ=nakedDžOumlǜІȶƝXēxǭ6ѽħdivideOumlmiddot˽ГтϞ=ȶƝXϠǑAEligȭnakedѓŘѻϾɜOuml˪ȾϽɧOumlTHORNтϞ=ͼϭȥȅѳǁĹTHORNOumlǸˆ6ȶƝXȅѳGɑ=ϴϾĖĥOumlucircЏŸũucircŘǝѢũľѽǑϏ=ЬФAringѓŴTHORNʵ=ϯŘũϤAringȚϾѯucircɱωǗǑș6
Judy Zhu ndash General Manager naked Group
Zhu is the General Manager for naked Group ensuring smooth
operations of the group with a particular focus on government
朱燕 - naked 集团总经理
њώ=iquestnaked Retreatsmiddot˽ǭ˽ǜũij˪ūѽ6њώѽƍѵǑȓ=ĤЩIcircTHORNũŋ΄ʽWƍРѽ6Фƞˏnakedтʣ=њώФ˛ŝũ[ǎiquestŚηucircІ˙ϛϾŋOumlфϛ6ФΪͻȈƅOtilde˙ϛλ6
44
Kurt Berman ndash General Manager naked Stables Private Reserve
With over 16 years experience in FampB and high end luxury
resort management Kurt brings a wealth of experience and
will lead the preopening and operations of our new resort ndash
naked Stables Private Reserve Prior to joining naked Kurt was
the preopening General Manager at Six Senses Laamu and
Resident Manager for Six Senses Soneva Gili by Six Senses Kurt
has also worked at other prestigious resorts including Fregate
his career in hospitality in FampB and was a trained Chef with
experience working in many prestigious institutions including
The Dorchester Hotel in London Kurt is from South Africa and
has a masters certificate in hospitality management from Cornell
University
Kurt Berman - naked私人度假村总经理
ϾѯŚɱϬƎijIumlŤŴoacuteƟAacuteOumlŎȓǑϏ=ƮϡĖĥOumlǑϏȭNtildeͰɒΪoacuteƟAacute77)$ 0OumlϱϛũРϱ6Фƞˏ)$ тʣ=10ЬEacuteˇŚ8szligȳĭǦ9+1ϱϛѵǑȓũ8szligȳĭǦ9-2 ((OumlѤacircǑȓ610ŻЬˇфЂamp0ˆŝETHũ1+4UgraveʙўɜoacuteƟˮTHORN610OumlϛʜzЂϬαϛ=ϚϡϞĸФŬucircўɜƉńVȂ-0-0 -$-ltľѽŚOumlρȡϾOumlnot˰610ȅѳɫč=sϴϾǰɪyumlAringλЃOumlǙacircŎȓλ6
Richard Johnston ndash General Manager naked Home Village
Hailing from the United Kingdom but with most of his working
life in resorts throughout Africa Richard brings with him over
20 years experience in General Management and Director level
roles in world class resorts including Azura Retreats Cape Grace
hotel and the Saxon Hotel Richard plays a key role in the set
up of systems training and operating standards His years
of experience and mentoring leadership style make Richard a
natural inspiration for our young hotel management team
Richard Johnston - naked 家园村总经理
RichardȅѳϯŘ=IgraveAringucircOumloacuteƟAacuteľѽiumlФмĸčљ=ϴϾŚɱOumlѴūŎȓũǁƐoacuteƟAacuteVȂAzura
Retreats Cape Grace hotel and the Saxon HotelltijʒŎȓǑϏ6RichardФƭȜ΄5ʅρũРαnѬĈɘʜѯŋƨѽϸ6ĖĥOumlǑϏũȭNtildeĘķ˼OtildeoslashͰɒɱʬOumlǙacircŎȓdivideϾѯѳʿOumlƊȘ6
45
Teun Hanegraaf ndash Sales Director naked Retreats
Teun obtained a Bachelors in Business Studies and Masters
in Strategic Management with a focus on Chinese Business
Culture Teun increased our corporate sales business by 350
in his first year with us bringing international companies
ranging from international conglomerates Unilever and Coca
Cola to more local institutions such as The Shanghai American
School and leading Chinese companies such as Bank of China
韩天宁销售总监
ȅѳŧȈɥEcirc=şɵϴϾ˙ϛλλλ5ЯɁŎȓѥѣЂѓŘ˙ϛŸlt6ȅƍOumlszligϞɱşɵƮŁOumlΝϛijȥ13=sŁAEligȅȥx˟ŘƙβOumlAringŁǸŲ=жʙѓϾŘƙAringʝϛȠūȚŴũǵǺǵȎ=ϚϾ˛ŝɐŘλΠUgraveIcircTHORNƉńũѓŘϫαUgraveѓŘȴʝϛ6
Oliver Yuen ndash nature Reserve amp Recreation Manager
naked Stables Private will be the first private reserve in China
with a wealth of new flora and fauna introduced to the project
from Sydney University Australia and as a fully qualified Ranger
working in many of the worldrsquos best wildlife parks Oliver takes a
special role in ensuring the environment of naked Retreats and
naked Stables Private Reserve will be full of life and a natural
self supporting eco system Oliverrsquos passion for both people and
nature make him the perfect person to teach our guests about
what we do and make their stay not only a relaxing one but
also a fun fulfilling educational one as well Oliver previously
worked in wildlife parks and resorts such as Azura Retreats in
Mozambique Mobala Private Game Reserve in South Africa and
Sydney Aquarium in Australia
袁鹏威 - 活动经理和度假村 生物学家
naked StablesƮѓŘszligϞĸϭljΪOumlцʾũiacuteʾOumlˆoacuteƟʵ6OliverѽϞɜGAringȚφͿɯAringλūķOuml˪λƝiacuteλƝ=ϡƎФǁĹTHORNOumlϙ˪iacuteВľѽOumlľѽе=Ф˼naked Retreats ũnaked StablesϾѯĖĥ˪ѱЕ5ʿѳĺOuml˪΄Oumlźǔľѽ˛QύѯіϘƶ˔6АʊoslashˆȏũѳʿOumlƊʮ˼ѻūOumlˆȅĵͰɒOumlǸˆͰɒѼOuml˷ɋ=sʨ˂ɒФжȕOuml˶ŒxLjLjČ=˶Ϛ˂ɒOumlǝѢǑșlOtildeϾǭΫcurren˹ũϾƷЋϤϦ6АʊтʣФɫčũGAringȚφͿɯѹŏiquestϙ˪iacuteВũWŰʵOumlľѽVȂMozambique OumlAzura Retreats Mobala Private Game Reservelt6
46
Philip C Davis Company Director naked Retreats
Phil joined the Board of Directors for naked Retreats hotel
management company in 2011 His previous board experience
includes Tian Rui Hotel Corporation holder of the master license
for Super 8 economy hotels in China and Hong Kong from 2006
to 2008 He also was a founding shareholder of Tian Rui and
served as its President and Managing Director from 2006 to
2008 He was a board member of Tian Xian Cheng a bai jiu
concern which is a joint venture between Pernod Ricard and a
2010
Phil was previously Chairman of the Budweiser (Wuhan)
International Brewing Company and Managing Director of the
AnheuserBusch business in China and Hong Kong from the
beginning of 1996 through 2002 From 2003 to 2005 he
headed the AnheuserBusch liaison office with Tsingtao Brewing
Company
Phil holds a PhD in history from Washington University and
started his career as a market researcher at a major advertising
agency in the US before moving to AnheuserBusch and
heading its consumer planning and new product development
functions in the 1980s
Philip CDavis naked 度假村公司董事长
PhilЂɱƞˏȥnakedoacuteƟʵǙacircŎȓŁOumligraveƁ6ϡĖĥOumlǑϏVȂФːǙacircƍˇф5ϡƎЂɱэɱФѓŘũѓŘΒIJEacuteˇSuper ǑƖǙacirc ʼnˆ6˶=ϚːǙacircƍOumlmiddot˽ʼnecirc=ФɱэɱʖƣEacuteˇƍOumlѵ|ũigrave6ɱэɱʖƣ=ϞƝІWȎȞƞũJǙ˪ȴʝϛƬɫūѱOumlʝϛ77ΐOumligraveƁГ6
iquestɱэɱ=Phil͵šBudweiserŘƙɳǙŁOumligraveƎѓŘũѓŘΒIJCŝyŁOumligrave6iquestɱэ13ɱ=CŝyũʫETHʌǙŁOumlȠɆdegOumlĤЩˆ6PhilϴϾŴ˭uacuteAringλOumlș˻дλvλ=ФǁɱCcedilȅOgraveCŝy5ĤЩΞĒŔŷũΪʑǭāĿɭтʣ=OumlϛʜzЂɐŘOumlϞƝœĵCcedilȓŁ=Eacuteˇaeligω6
47
OUR INTERNATIONAL TEAM
International team
Chief master planners amp architects
the urban landscape of modern China with Xintiandi in
Shanghai a commercial cultural and entertainment district
Since then the studio has worked on projects in very diverse
categories both small and large scale projects include mixed
use projects like the ldquoTiandirdquo in Hangzhou Chongqing Wuhan
and Foshan luxury villa and high rise residential complexes in
Shanghai and Vietnam as well as various boutique hotels and
Chalet Architects
A00 Architecture is most well known for their research
inenvironmental sustainability and its application to their
work in Architecture Interiors and Furniture Their portfolio
includes feature restaurants luxury spas retail stores design
conversion of dozens of historic Shanghai homes into highly
personalized residences
Interior Designers AIM (Architecture amp Design) brings expertise
in the combination of world architectural styles and design
influences to the interior designs at naked Stables Private
Reserve With the Shanghai office led by the two founding
on comfort warmth and a unique blend between African and
Asian design sensibilities
Landscape Architect
Design Land Collaborative (DLC) is a professional consulting firm
comprised of landscape architects and planners with an office in
Shanghai and the United States Projects have a strong emphasis
on cultural resources historic preservation and ecological
design involving both the public and private sectors
ͰɒOumlāЮdivide
ɴǵϡΑάOumlёȣ
ŘƙŸdivide
首席规划师和建筑师
benwood Studio Shanghai OumlсɜΙɧтϞѠĨШ˛ŝΪTHORNľ=˼ʙƍ˙ϛ5Ÿ5ЄȎϞOumlʵЉ6тŮ=ЁƻȥĹȏŔɟAringΟOumlΙɧ=VȂţјOumlͻůTHORN=іʱ5͵šƎę˗OumlŤŴpϡƎФ˛ŝũЛɫOumlijѢЭʵ=ȮŻϾФѓŘƎˉ_OumlĹȏǐʑǙacircƎoacuteƟ6
小圆房建筑
AOO Architecture ФźǔWŰƎǵ θāЮĈɘϾѯѭЛOumlƭ=s˘ƮʙƭϰϸЂɬƝѩ6ɒƻŚOumlΙɧVȂ˔5ŤŴȤѓΫ5ȫ˙acirc5ˤƗίǙacirc˛ŝυНǙacirc lt5ˆoacuteƟϡƎϞ΄ȧOuml˛ŝș˻ѢЭOumlCcedilŸƎˆŸĨШ6
ɬ ˤƗ˰AIMƭѡˤƗltѥѣЂǁƭѡĘķũˤƗOumlɐƿū=ϭNtildenaked StablesOumlɬˤƗ6ФȅѳŧȈũaȚ˶OumlūѽmiddotTˆȭNtildeOuml˛ŝTdegOumlUѠ΅=ˤƗѣі5ũφčˤƗȓɲOumlntildeˊū6
景观设计
Design Land Collaborative (DLC) ϞƝiquestǒōˤƗІŔŷOumlѥϛѰξŁ=Ф˛ŝІɐŘǩˤϾēрƉń6ʙΙɧ˘ЂŋѣŸș˻ĻЕ=ƿūźW˪ǴƔ=ѥѣЂŁŃƎϾTHORNOumlŔŷ6
48
Engineering amp Project Management team
Scott Wilson Group PLC is a globalintegrated design and
engineering consultancy for the built and natural environments
Scott Wilson is responsible for the project management the
electrical and mechanical engineering for the project
Environmental Consultants
Environmental Resources Management (ERM) a leading global
provider of environmental health and safety risk and social
consulting services ERM deliver innovative solutions for business
and government clients helping them understand and manage
their impacts on the world around them ERM have 137 offices
in 39 countries and employ approximately 3300 staff
Sustainability Consultants
Bisagni Environmental Enterprises (BEE) works with the
engineering and design teams to ensure the environmental
goals set out at the inception of the project are achieved
LEED Consultants
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
Local Design Institute
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
General Contractor
and have been responsible for some of Chinarsquos most iconic
properties such as the World Financial Centre in Shanghai
工程及项目管理团队
Scott Wilson Group PLCϞƝʺʳŔɟOumlźWˤƗƎľѰξŁ6Scott WilsonĤЩΙɧOumlaacuteʠƎƉΤľ6
环境咨询
Environmental Resources Management (ERM)ϞƝʺʳαϛȭѰξŁ=ŀźǔWŰ5ƫǰCʺƎŁŃˣƁĘΌUgraveѰξĞ6ERM˙ϛƎоġɑǸŲŀĨĶβOumlǀǧĈF=UѠɒȥǀsŎȓʙǑϱoslashˣƁźǔAEligȅOumlϳΗ6ERMФʺʳϾ137ĸēрƉń=myĸŘƝ=ϴϾAringК3300ɜГľ6
可持续发展咨询
Bisagni Environmental Enterprises (BEE)ІľˤƗdivideΑűūѽ=ϡʽWФΙɧǭ˽ƼotildeˤȜOumlźǔWŰǵ θāЮɧnOumlȚ˹6
绿色建筑认证咨询
Shanghai Pacific Energy Center (SPEC)ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlŁтϞ6
本地设计公司
Shanghai Baoye Construction Corp Ltd ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlαϛȭŁтϞ6
总承包商
ϞƝŘƝƐľVŁ=ϠƻȥηucircѓŘnьβΙɧ=țˍ˛ŝźʳDŽˊѓΫ6
49
naked COVERAGE
wwwcnngocom
ldquo25 killer things to do this summerrdquo
26 April 2010
Time Magazine
ldquoRun to the Moganshan Hillrdquo
新浪博客
ldquo避世的可能rdquo
31 December 2009
wwwenglisheastdaycom
ldquoThe first batch of ldquoChina Treasured Towns ldquo released
December 2009
Shanghai Urbanatomy
ldquoGet naked this time with horsesrdquo
Shanghai Daily
ldquoGreen MaGIC Casts design spellrdquo
14 October 2009
新浪商品
ldquo中国最佳设计酒店大赏rdquo
September 2009
wwwchannelnewsasiacom
ldquoChinarsquos green resort allows travellers to vacation on good consciencerdquo
2 September 2009
wwwbijianlinblshecom
ldquo莫干隐居rdquo
25 Aug 2009
wwwassociatecontentcom
ldquoThe Exquisite Moganshan Mountains of Chinardquo
Ɏ
Wikitravel
ldquoMoganshanrdquo
德清新闻网
ldquo承包国营林场建造生态ldquo逸站rdquo
wwwsinoeventcom
ldquo亚洲旅游地产及景点峰会成功举行rdquo
wwwchinatravelbrandingcom
ldquoPursuing Green for Greenrdquo
wwwbrandrepublicasia
ldquoMaking moves towards ecofriendly eventsrdquo
7 May 2009
wwwhandsonshanghaiorg
ldquoHands On Asia Conference Summeryrdquo
May 2009
wwwmyvacationcn
ldquo莫干山居rdquo
3 April 2009
wwwshanghaidailycom
ldquoThe naked truth Time to clean up Moganshan litterrdquo
4 March 2009
wwwgreennovateorg
ldquoMoganshan Project Kick Offrdquo
13 February 2009
Travesias
ldquonaked retreatsrdquo
Feb 2009
合肥在线
ldquo大山里的裸家族rdquo
20 October 2008
wwwentrepreneurcom
ldquoThe arrival of the Olympics showcases Chinarsquos burgeoning entrepreneurial spirit ldquo
7 August 2008
50
Shanghaiist
ldquoWeekend escape to Moganshan 莫干山rdquo
9 April 2008
私家地理
ldquo艳阳下的荫凉rdquo
30 May 2008
City Weekend
ldquoGet naked in Moganshanrdquo
25 January 2008
wwwbundpiccom
ldquo在这绿中撒点野rdquo
wwwhuzhougovcn
ldquo相中德清筏头的青山绿水南非客商莫干山下建生态逸站rdquo
wwwurbanatomycom
ldquo24 Hours in Moganshanrdquo
wwwhkheadlinecom
ldquo杭州莫干山竹林深处人家rdquo
15 May 2009
wwwnewsweekcom
ldquoBack from abroadrdquo
May 2009
Chinatravelnet
ldquoMoganshan A Heavenly Hideaway of Bamboo Forests amp Tea Plantationsrdquo
April 2009
wwwmzztmcagovcn
ldquo2009年踏青乐游路线推荐大公布rdquo
16 March 2009
第三媒体
ldquo规划一条畅快随性的踏青之旅rdquo
28 October 2009
wwwdqnewszjolcomcn
ldquo三九坞 ldquo裸家族rdquo钟爱的世外桃源rdquo
28 October 2008
ldquo自驾行天下rdquo之中国莫干山rdquo
Sep 2008
ldquoShiffting Gearsrdquo
Sep 2008
April 2008
Chewed up amp Spit Out
ldquoGet nakedrdquo
19 February 2008
ldquoBest Weekend Getaway Hotels Shanghairdquo
富世
Ecoefficient hotel低碳下榻
April 2011
Spa China Guy 男士派
Experiencing The Unique
2010
Cosmo 时尚
跨洋建屋隐居不隐世
April 2010
Global Times
The Mountain of legends
Global City Geography 城市地理
莫干山 naked Retreats 都市人一ldquo裸rdquo到底的山居生活
Dec 2009
China Daily
Rural Retreat
20 March 2011
China Daily
4th March 2011
Modern Weekly周末画报
圣诞低碳游
Dec 2010
Elite Traveler 携程自由行
旅尚
Esquire
Hidden Best Restaurants
Feb 2011
51
52
53
22
Treetop villa 3 bedroom villa ccedilp˓ͱĉ
Interior area 室内面积 20214sqm
Exterior area 室外面积 664sqm
Total usable area 实际使用面积 26854sqm
23
Level 1 一层
Interior area 室内面积 10334sqm
Exterior area 室外面积 118sqm
Level 2 二层
Interior area 室内面积 988sqm
Exterior area 室外面积 546sqm
24
Treetop villa 4 bedroom villa ccedilpͱĉ
Interior area 室内面积 2667sqm
Exterior area 室外面积 863sqm
Total usable area 实际使用面积 353sqm
25
Level 1 一层
Interior area 室内面积 136sqm
Exterior area 室外面积 168sqm
Level 2 二层
Interior area 室内面积 1307sqm
Exterior area 室外面积 695sqm
26
FITTINGS amp FINISHES SCHEDULE
EXTERIOR AND INTERIOR FINISHES
External walls
Structure is built from steel and SIP (Structural Insulated Panels) External wall is cladded with painted fiber cement board
Internal walls
emulsion paint
Ceiling
Ceiling is finished with emulsion paint
Flooring
Bedroom is finished with heavy strand bamboo flooring
Balcony
Balcony floor is finished with Wood Plastic Composite decking (M wood) Railing and trellis made with Liu An wood Balustrade is fitted with metal and Liu An wood
Window
bedrooms are fitted with double glazed LowE glass and Roto hardware
Kitchen amp powder room
Floor is finished with natural tile Kitchen cabinets and sink are provided Kitchen counter top is fitted with natural stone
Bathroom
Wall and floor are finished with natural stone
Doors
Entrance door is made of solid core timber fitted with Saflok RFID locks Bedroom doors are fitted with hollow core timber fitted with Saflok RFID security locks
ƭѡȦƎˤ]ɛ
室内外材料
oacuteƟͳʥ
oacuteƟͳƿńˤƗĮƿńƎƿńWOSIPlt6ʥϸΉɮOũʘ6
ɬʥ
ǸćƎͱтɬʥǩϸĔƎˎƲʘ6
ų
ųɘˎƲʘ6
THORN
ǸćģūɦTHORNO6ͱіќTHORNO
ȹ
ȹϸɦOʓʟ6ʈȲҎɦѐШOuml6ȇĬϸDŽрƎȲҎɦĜ6
acuteŲ
Ǹć5ͱOumlacuteŲϸȽɦѐacuteȀʆ-3ѓǹtȟƎ-0-ͶDŽʆƪ6
notĉ
THORNϡƎɘϡʿTHORNѦʓʟ=notĉŀlaquoŖϡƎʇ6notĉɘʿ˵6
Ќ
Ќʥ˦ƎTHORNϡʿ˵ʓʟ6
ɑ
ˏǺAringɑϸ˹Ψɦɑʆ˛-)ljordfɑNJ΄6ͱɑϸǹΨɦɑʆ˛SaflokljordfɑNJ΄6
27
MECHANICAL AND ELECTRICAL INSTALLATIONS
Heating and Cooling
AIRWELL centralized water source heat pump is provided Fresh air intake with heat recovery system is installed
Electrical provisions
are provided
Electricity
Concealed conduits are provided Threephase electricity supply with miniature circuit breaker distribution board is provided
TV telephone and internet connection
Satellite TV with all major international channels
is provided in all the villas Telephone outlets and wireless internet connection is provided
Hot water supply
Huang Ming solar hot water heater and Rinnai gas water heaters are installed for the villa
Water supply and pipes
Concealed copper pipes are used for both hot water and PPR pipes are used for cold water
The resort will be patrolled 24 hours a day CCTV system is in operation throughout the resort 24 hours a day All the villa front doors and bedroom doors are fitted with Saflok RFID security lock system
APPLIANCES TO BE PROVIDED OR INSTALLED IN EACH DOMESTIC
UNIT
机电设施配套
ŀɻũѐȐ
ɽyumlƍѓ˾Е˅`΄6ΪĘ˅ſ΄6
Ɲaacute
ʆEΐNtildeŎOumlǭŋϡƎѿ6
aacuteȞŀϰ
ѩϾϮ˾ΐȺ=ʆϾίoumlȺʠ=ʆaacuteΓOuml˓ΑaacuteЕŀϰ6
aacuteƎςˤ]
έaacute=ʹΐaacuteŹũʹΐȺ6
˅ˤ]
žɛϒɭ˅ʠƎȩɬɌʡ˅ʠ
Ŏ
˅ŀϰŎǩϸϮc˾ĮŎ=ȐŀϰŎŎ6
WCˤ]
oacuteƟAacuteˤϾϾΟ˶ѽOumlgȺaacute΄ϡƎΟ˶OumlπɄ6ˏǺAringɑƎͱϸSaflokljordfɑNJ΄
标准住宅单位附送以下设备
Stove BAUMATICExaust fan BAUMATICOven BAUMATICMicrowave BAUMATICFridge BAUMATICBARMini fridge (2 3 bedroom) BAIXUEWine fridge (4 bedroom) BAUMATICBEDROOMMini fridge BAIXUEBath KOHLERTERRACEBarbeque grill
TelevisionDVDBATHROOMShower KOHLERBasin KOHLER
notĉ aacuteraquoȷ ʄɇUcircǷnotĉϼχƉ ʄɇUcircǷnotĉaacuteDZΓ ʄɇUcircǷuȷ ʄɇUcircǷɬяrΓ ʄɇUcircǷHΟrΓ=ĉlt JμǙŖĉlt ʄɇUcircǷͱΟrΓ JμЌį Ǵȍȹ˞DZΓҒĉaacute ɯDVD ɯЌȪЌʠ Ǵȍʇ Ǵȍ
28
NOTE
1 The Developer reserves the right to substitute other materials
or appliances of comparable quality and standard for the
intended items as listed in above fittings and finished schedule
2 The fittings and finished as listed above shall be subject to
the terms of formal Agreement for Sale and Purchase Those
provisions may have slight variation in the color measurement
3 The Developer reserves the right to make modifications and
changes to the building design fittings and finishes without
prior notice
4 Fittings and finishes of the Special Units may be different
from those of the Typical Units
备注
āЮ˙WȰϞʧʹȞ=Dв˹ƙʮȁεϘϡUgraveётƭѡȦϡƎˤ]Ccedil˛ȧĹΙ6
˛ȧĹΙȦϡƎˤ]ǩϡн˾ɈɉūКOumlǿщegraveѬ6ĹΙƭѡȦƎˤ]ǵɭƁФϋ˔=ȣoacutepoundAcirc5ȓ5ѺуƎƆľ˛ordfʬp6
āЮ˙WȰϞʧʹȞδeacuteϡƎĽĨϛOumlˤƗ5ƭѡȦϡƎˤ]ʹεȮαс6
˔EumlЏOumlēƭѡȦϡƎˤ]І˛oȧĹΙǵɭϾx6
29
PURCHASE OPTIONS
Buying a Tree-top Villa at naked Stables Private Reserve involves signing a Sale and Purchase Agreement with the development
company and a Lease and Management Agreement and Deed of Conditions with the Hotel Management Company The Management
Agreement requires the purchaser to lease the property back to the Hotel Management Company to manage on the ownerrsquos behalf
There are two different plans which are available for buyers
在 naked Stables 购买一套拥有不动产权的树顶别墅包括与发展公司签署一份买卖协议以及与酒店管理公司签署一份租赁管理协
议和条件契约管理协议要求购买者以业主的名义向管理公司出租其别墅以供其管理买家有两种方案可供选择
ŅɈκΙ
30
OPTION 1 - FLEXIBILITY
1Owner Usage Rights
Zero usage restrictions
Early reservations are required to secure Villarsquos especially during prime and peak seasons If a Villa Owner does not provide the
required advance notice for a reservation the resort may be required to offer the owner a different unit or in the worst case no
availability at all
1 业主使用权限
ȫ˼ϸΏѐ
ϘʴʣЎegraveˏѢp=ϺʙФƐƕ6ˍřpϛѝɍϾŀϘʴOumlϸЂЎegraveOumlЎс=oacuteƟAacuteƮʙŀȮϞdegѢdeg=ƆеѻЦĴOumlʮȁɍϾǹĉ6
2 Rental Revenue
2 租金收入
a Rental revenue
Whilst not in residence the owner will be eligible to earn a pro rata 36 of the room revenue generated by the Reserve during their
absence Ie Everyday the revenue generated by the entire resort is divided amongst the owners not in residence on that day When
an owner is in residence he forfeits his opportunity to earn revenue
ѸDŽˏ
ϛѝxǝѢʖƣ=ƮOtildeOgraveoacuteƟAacuteordfѸʙĉͳOtildeϧOuml6ɏoacuteƟAacuteordfѸɨΡxǝѢФfrac14OumlϛѝOumlĉͳOtildeOumlϧƮ^ʒǩēʆĺжΡϛѝ6IcircϛѝǝѢФʙpȕ˶=Ʈ˱ʸƅOtildeϧOumlƉƁ6
b Monitoring your returns
Owners will receive regular financial information in the form of an electronic or hardcopy statement with details including owner
records of stays amounts spent revenue generated etc Owners may request to receive these statements daily weekly or monthly
Should the owner wish to lsquocash outrsquo and withdraw cash generated from their villa ownership this will be available biannually at the
gtƢethɰOumlſY
ϛѝƮƁegraveʖOgraveaacuteѲPƆɘP~Yo=ɬˋʭregOumlȧordfϛѝOumlˏѢƘȼ=ΞĒƘȼ=ˏſYUgrave6ϛѝǵκЪɏˉ=ɏέʖ=ƆɏĸМOgravefrac14Yo6ˍϛѝoslashѳƓФoacuteƟAacuteѓOumlˏſYljα=ɨɋǵɍSɱ˹˲Ϟfrac346ƆɏɱOumlМƆɏɱOumlМ6
选项1-灵活性
31
c Cashing out your returns
Owners will be able to cash out their returns twice a year If the owner chooses not to cash out his returns the resort allows the
owners to use their returns at the resort This option allows the owners to deduct returns pretax
gtƮɴOumlſYŚDŽĈ˾ʷordf
ϛѝɭņɏɱȢfrac34ϡDŽĈ˾ʷordfɒOumlſYϧ6ˍřϛѝκЪxʷordfOumlϧ=ǵϡФoacuteƟAacuteѓ˼ϸ6жѕκΙПηϛѝǻshyɩʣOumlſY6
3 Discounted Resort Services
All services available at the resort are offered to owners and their guests at a 20 discount off list prices These services include
restaurants wellness centre and activities centre
3 有折扣优惠的度假村服务
oacuteƟAacuteȕϾŀĺϛѝϡƎɒǸˆOumlĞiumlDвnƠĺЃOumlгǻ6жΡĞVȂ5ƫǰѓΫũƂiacuteѓΫ6
4 Services Fee
When the owner is in residence the resort continues to offer services on their behalf These services include Butler Bell
Housekeeping and Room Service In addition to these the resort offers water electricity wireless Internet and telecom services
included in the Services Fee to the owner whilst in residence The services fee is 300rmb per room per night This fee is charged on
all rooms regardless of which are in use
4 服务费用
IcircϛѝФoacuteƟAacuteǝѢ˶=oacuteƟAacuteƮƚθϡɒOumlɜϦϛѝŀĞ6жΡĞVȂϵˆ5αȔ5ƝоũǸĉĞ6shyȥжΡт=oacuteƟAacuteФϛѝǝѢʖƣŻŀ5aacute5ʹΐűȠϡƎaacuteάĞ=жΡiumlVŠФĞĒϸѓ6ɏĸĉƣɏOumlĞĒϸЏˆəe6жĸĒϸΛϾĉƣʷOuml=xɃfrac14ĉƣĚФ˼ϸ6
5Maintenance
4 of hotel room revenue will be reserved for ongoing building maintenance This will be deducted from the ownerrsquos share of total
room revenue
5 维护
ǙacircǸĉˏOumlƮ^ȰѽŮθƭѡδтĒϸ6ħēDŽuumlƮiquestϾˆǵēOtildeOumlǙacircǸĉˏĕuumlѓǻshy6
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Rooms Available 可用房间 121 121 121 121 121 121Estimated occupancy 预计使用率 35 45 55 60 60 51Estimated average daily room rate 预计每日平均房价 2500 2675 2836 2977 3096 2817Growth in room rate 房价增长率 7 6 5 4 6Annual room sales 年房间销售额 38644375 53163619 68876422 78894810 82050603 64325966RENTAL RETURN ESTIMATES - RMB Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGEEarnings Per Room (36 of gross room revenue) 124173 170827 221315 253507 263647 2066942 Bedroom 收益 ndash 双人间 248346 341653 442631 507013 527294 4133873 Bedroom 收益 ndash 三人间 372519 512480 663946 760520 790941 6200814 Bedroom 收益 ndash 四人间 496692 683306 885261 1014027 1054588 826775
INDICATIVE YIELD Indicative selling price Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
2 Bedroom 收益 ndash 双人间 6000000 41 57 74 85 88 69
3 Bedroom 收益 ndash 三人间 9000000 41 57 74 85 88 69
4 Bedroom 收益 ndash 四人间 12000000 41 57 74 85 88 69
Hotel revenues and owner rental yield - Option 1 Flexibility
32
OPTION 2- STABILITY
1Usage Rights
1 使用权限
选项2-稳定性
Total Permitted Usage Prime Peak SeasonPermitted Usage
Peak SeasonPermitted Usage
Out-of-SeasonPermitted Usage Blackout
40 days per yearNo occupancypermitted
Up to 20 days per year but no more than 7consecutive daysfor any one stay
Up to 20 days per year but no more than 7consecutive days for any one stay
No occupancypermitted
允许使用总数主要的旺季允许使用
旺季允许使用
淡季允许使用
无折扣期
每年40天 不允许占用 每年20天但是每人
不能连续居住7天每年20天但是每人 不能连续居住7天
不允许占用
Prime Peak Season To be published by naked Retreats in according to government notification every year Prime Peak Season
Middle Autumn Festival (Sept) excluding Blackout dates
Ɛƕɏɱϻnaked RetreatsĻǟоġĵāordfс6ƐƕVȂѓŘsup1ƽϞМĀМlt5ȋiacuteƽͶМlt5Řʱƽ˴Мlt5ʭɛƽМlt5ѓʲƽǘМlt=xVȂʹгǻʖ6
ƕiquest˓МOgrave˴ϞМʖƣOuml10ĸїɡϡƎ10ĸľѽˉїʖ=xVȂƐƕũʹгǻʖ6
OutofSeason 20 days during December to February excluding Prime Peak Season and Blackout dates
Iacuteƕiquest˴ĀМOgraveĀМʖƣOuml=xVȂƐƕũʹгǻʖ6
Blackout Dates Peak demand dates such as holidays sporting events groups and citywide conventions Local cultural events
all as specified by the Hotel from time to time
ʹгǻʖεʴijėʖVȂƟʖ5Ћ˒5ũʺβOumlƁϨ6IcircTHORNɾyumlOumlŸƂiacuteiumlƮDвǙacircOumlɛljα6
2 Rental Revenue
2 租金收入
a Rental revenue
Regardless of your usage of your property your rental return will be fixed at 5 for the first 5 years of operation After this period
you will automatically migrate to the Flexibility plan
ѸDŽˏ
xɃɰOumlĉ˼ϸoacuteˍŪ=ͶɱOumlѸDŽϧiumlŊegraveOuml136ФжтŮ=ɴƮѳiacuteѧˏȬƂβĈF6
b Monitoring your returns
Owners will receive regular financial information in the form of an electronic or hardcopy statement with details including owner
records of stays amounts spent revenue generated etc Owners may request to receive these statements daily weekly or monthly
Should the owner wish to lsquocash outrsquo and withdraw cash generated from their villa ownership this will be available biannually at the
gtƢethɰOumlſY
ϛѝƮƁegraveʖOgraveaacuteѲPƆɘP~Yo=ɬˋʭregOumlȧordfϛѝOumlˏѢƘȼ=ΞĒƘȼ=ˏſYUgrave6ϛѝǵκЪɏˉ=ɏέʖ=ƆɏĸМOgravefrac14Yo6ˍϛѝoslashѳƓФoacuteƟAacuteѓOumlˏſYljα=ɨɋǵɍSɱ˹˲Ϟfrac346ƆɏɱOumlМƆɏɱOumlМ6
33
c Cashing out your returns
gtƮɴOumlſYϡDŽĈ˾ʷordf
Owners will be able to cash out their returns twice a year If the owner chooses not to cash out his returns the resort allows the
owners to use their returns at the resort This option allows the owners to deduct returns pretax
ϛѝɭņɏɱȢfrac34ϡDŽĈ˾ʷordfɒOumlſY6ˍřϛѝκЪxʷordfʙϧ=ǵϡФoacuteƟAacuteѓ˼ϸ6жѕκΙПηϛѝǻshyɩʣOumlſY6
3 Discounted Resort Services
All services available at the resort are offered to owners and their guests at a 20 discount off list prices These services include
restaurants wellness centre and activities centre
3有折扣优惠的度假村服务
oacuteƟAacuteȕϾŀĺϛѝϡƎɒǸˆOumlĞiumlDвnƠĺЃOumlгǻ6жΡĞVȂ5ƫǰѓΫũƂiacuteѓΫ6
4 Services Fee
When the owner is in residence the resort continues to offer services on their behalf These services include Butler Bell
Housekeeping and Room Service In addition to these the resort offers water electricity wireless Internet and telecoms services
rental option
4服务费用
IcircϛѝǝѢФoacuteƟAacuteȕ˶=oacuteƟAacuteƮƚθϡɒOumlɜϦϛѝŀĞ6жΡĞVȂϵˆ5αȔ5ƝоũǸĉĞ6shyȥжΡт=oacuteƟAacuteФϛѝǝѢʖƣŻŀ5aacute5ʹΐűȠϡƎaacuteάĞ=жΡiumlVŠФĞĒϸȕ6жϞȏOumlĞĒϸxVȂegraveβordfѸʆ6
5 Maintenance
Of the 5 guaranteed return generated form your property during the period you are not in residence the management company
will retain 4 of this return for maintaining your Villa The maintenance fund will be pooled and used for all Villarsquos in the resort
5维护
ɴxǝѢʖƣiquestɴOumlĉѓƮ˪Ouml13OumlſY=ŎȓŁƮWȰжbſYѓOumlϸѽɴpOumlŰ6ŰƈDŽƮ^ūsʜȅsϸЂϾoacuteƟAacutepOumlŰ6
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Hotel projections
Rooms Available 可用房间 not relevant 非主要Estimated occupancy 预计使用率 not relevant 非主要Estimated average daily room rate 预计每日平均房价 not relevant 非主要Growth in room rate 房价增长率 not relevant 非主要Annual room sales 年房间销售额 not relevant 非主要RENTAL RETURN ESTIMATES - RMB Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE2 Bedroom 收益 ndash 双人间 50 50 50 50 50 503 Bedroom 收益 ndash 三人间 50 50 50 50 50 504 Bedroom 收益 ndash 四人间 50 50 50 50 50 50
INDICATIVE YIELD Indicative selling price Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
2 Bedroom 收益 ndash 双人间 6000000 300000 300000 300000 300000 300000 300000
3 Bedroom 收益 ndash 三人间 9000000 450000 450000 450000 450000 450000 450000
4 Bedroom 收益 ndash 四人间 12000000 600000 600000 600000 600000 600000 600000
Hotel revenues and owner rental yield - Option 1 Flexibility
34
Option 1 - FLEXIBILITY Option 2 ndash STABILITY
investment returns for your Villa are influenced by the
success of the resort and the number of days you use
your Villa
Stable implies both your returns and your annual
usage rights to your property are fixed Regardless of
how well the resort operates your returns will remain
the same Equally you will only have a fixed number
of days allowed in residence
Usage Have unlimited usage rights to their Villa 40 days usage per year
Rental ReturnEarn 36 of the pooled returns from the entire resort
whilst not in residence
5 guaranteed return on their investment regardless
of resort performance
Resort Discount20 discount on all resort amenities and activities
(including SPA and Restaurants)
20 discount on all resort amenities and activities
(including SPA and Restaurants)
Services FeePay a Services Fee of 300rmb per room per night
whilst in residence
Maintenance4 of all room revenue is retained for maintaining
the owners Villa
4 of all room revenue is retained for maintaining
the owners Villa
选项1 ndash 灵活性 选项 2 ndash 稳定性
ȬƂβϸЂ˼ϸІſY6ɰOumlpѱſYʷǧЂoacuteƟAacuteOumlĿǑϱũɰoslashpOuml˼ϸoacute
ŊegraveβϤѯɰOumlſYũɏɱoslashЂɰOumlĉOuml˼ϸʹΏiumlŊegraveOuml6xɃoacuteƟAacuteOumlǑϱѫȁϾucircť=ɰOumlſYiumlŊegraveOuml6ϖTHORN=ɰъϾŊegraveOumlПηǝѢOuml6
使用 ʹΏѐOumlp˼ϸʹΏ ɏɱOuml˼ϸʹΏ
租金收入 ФxǝѢʖƣ=ƅOtildeмĸoacuteƟAacuteūsſYOuml xɃoacuteƟAacuteǑϱѫȁˍŪ=Wп13OumlſYϸЂѱ
度假村折扣 ϾoacuteƟAacuteˤ˲ũƂiacuteOumlгǻVȂSPAũlt ϾoacuteƟAacuteˤ˲ũƂiacuteOumlгǻVȂSPAũlt
服务费用 ǝѢʖƣ=ɏĉƣɏЏˆəeOumlĞĒϸ čѝϘ
维护 ϾĉƣˏOumlƮ^WȰϸЂϛѝpOumlŰ ϾĉƣˏOumlƮ^WȰϸЂϛѝpOumlŰ
OPTION COMPARISON
选项对比
35
36
INDUSTRY RETURNS AND BENCHMARKS
INDUSTRY REPORT
行业报告
Tourism and urban resorts is one of the fastest growing industries in China According to industry consultant HVS cities such
as Shanghai Beijing Shenzhen Guangzhou Hangzhou and Tianjin all have a population where a critical mass of highly affluent
individuals and successful companies exist generating demand for suburban resorts
ФѓŘ=ȾϽϛũoacuteƟAacuteσɓāЮOumlαϛтϞ6ĻǟʺʳǙacircĞϛltOumlϞΙYĵ˿=ФѓŘOumlѝϘˍ˛ŝ5[ǎ5˧5œј5ţјũdžǩēyѯAringȣOumlĥЍˆʾũĿOumlʝϛ=ϻfrac14ϚƊāȥoslashƴʵoacuteƟAacuteOumlƌAringεʴ6
Amongst other things the exponential growth in private vehicles has seen a huge increase in demand in the leisure market With
the completion of the shenjiahu highway in 2010 the travel time from downtown Shanghai to Deqing is now 2 hours Also with
stop at Deqing) scheduled to open in late 2011 travel time from downtown Shanghai to Moganshan will take between 15 to 2
hours When comparing travel times to get to other resort destinations in China ndash eg Hainan or Lijiang flight times might be within
2 or 3 hours total travel time including travel to airports and check in make the whole trip 6 to 7 hours plus additional travel cost
Within the 2 hour travel radius of Shanghai the quality of resort destinations is also (in our opinion) not at an international standard
with most hotels simply being lsquocity hotels in the countryrsquo rather than true resort properties operating at international standards
shyfrac14т=ѯĸˆγΊOumlāЮ=ĸˆƸϴϾȿϚσʂ˫6ѳɱ˥ƛůijϡŮ=iquest˛ŝOgraveOcircʭϚLjεϘĸΟ˶Ouml6ΪƭOumlijǵϡФ13ēєɬiquest˛ŝUumlAumlţј6ƏƮФɱYacuteǫľOumliquestţјOgraveɫǎOumlijѓϾϞаDzOcircʭlt=ъεϞĸSΟ˶OgraveȢĸΟ˶ǜǵϡiquest˛ŝѓΫOgraveAumlɢī˗6ˍřІѓŘOumloacuteƟˮTHORNŝɫ5ȒƯUgraveaƹ=shyȥϘųĒэĸΟ˶Oumlďα˶ƣ=ŻϘФVȂʣƉ=CʺƤũUgraveEgraveOslashƉ˛ų˛эĸΟ˶=ĽxϸɨΡuumlOumlαųΝȥ6Ѷō˛ŝїiΟ˶ɬOumlγΊoacuteƟʸdeg=э˟ͰɒˈltІŘƙŸnѬŻϾѯɛOumlǢ6AringēOumloacuteƟǙacircϚũѓOumlɨΡǙacircɍϾ_ёOumlʵp=ЗЗAumlxOgraveинŘƙϤϦ˛oacuteƟίĉΙɧOumlϘʴ6
ϛѝЎʖſYІaƹ
37
OUR NICHE
我们的利基
naked sees a need in the market for world class expertly designed and operated resorts which are within 1 to 2 hour travel time
of major cities in China As with other urban resorts we believe that the Leisure market and the MICE (Meetings Incentives
Conferences Events) market will be a huge driver for our business In addition we feel that we are already at the forefront of
the growing focus and concern on environmental design building and operations as well as the growing interest in nature and
environmental education At naked we also place a high emphasis on facilities and services for the entire extended family ndash from
children to parents to grandparents that other resorts do not place dedicated resources for
nakedЎƧOgraveȥФѓŘжϞεʴƏǢȑѝϘϞэȢĸΟ˶Ouml=˶ЁhζǁϞȱOumlѥϛˤƗũŎȓOumloacuteƟΙɧ6ͰɒΑάγΊũƁƁϨ5ưȘȾϽ5AringίʝϛƁϨ5ƂiacuteЮȉltOumloslashͰɒϛOumlіAringʤȞ6frac14=ͰɒФŋѣũiacuteźWίˤƗ5ƭШ5ŎȓũźWȓɲœ˛ϠǑѷФȥαϛȭя=ФnakedІαϛеxͰɒϚіoslashЂˣʵѓOumlŜѲ5Ɲ5ȌеOumlĞũˏ6
As such we feel very confident in the rates and occupancies that we will achieve Regarding room prices when benchmarking
against some of the other leading hotel brands in the resort market such as Aman Fayun Hangzhou Banyan Tree Hangzhou Fuchun
Resort Hangzhou Mandarin Oriental Hainan and Commune by the Great Wall average rates in March 2011 for single bedrooms in
this set are ~ RMB2800
ϩfrac14=ͰɒoslashЂˏѢĉƠϡƎˏѢȿcurrenɊάΫ6ФˏѢĉƠĈɘ=ІʙФoacuteƟAacute˛OumlсɜǙacircʑʁaƹ=ˍCҊĂО5ţјНҏѨ5ĥsup1˗ǝ5˓φŴecircĈǙacircũƵ΅OumlŁˣ=Фɱ˓МOumlEumlˆƣʒǩƠķ=6
Regarding occupancies we are confident to achieve occupancies of around 60 after about 4 years of operation but forecast
conservatively that our occupancies will start from around 35 in the 1st year of operation and grow steadily to 45 in year 2
55 in year 3 and 60 after the hotel is lsquomaturersquo from year 4 onwards
ФˏѢȿĈɘ=ͰɒŬϾάΫǑŚɱOumlǑϱ=ͰɒǵϡAumlOgraveOumlˏѢȿ6WŇƗ=ͰɒOumlˏѢȿƮƁϻszligϞɱOuml13=egraveЫOgravefrac34ɱOuml13ũszlig˓ɱOuml1313=szligɱϡŮƮƁЫOgrave6
Given the above estimates we believe that owners can expect attractive investment terms as illustrated in the table below
Ļǟϡ˛OumlŇƗ=ЎƗϛѝɭņOtildeOgraveOumlѱſYƮƁˍ΅o˿
CҊĂО
НҏѨ
ĥsup1˗ǝ
˓φŴecircĈǙacirc
Ƶ΅OumlŁˣ
RMB4270
RMB3500
RMB2000
RMB2150
RMB2388
Aman Fayun Hangzhou
Banyan Tree Hangzhou
Fuchun Resort Hangzhou
Mandarin Oriental Hainan
Commune by the Great Wall Beijing
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Rooms Available 可用房间 121 121 121 121 121 121Estimated occupancy 预计使用率 35 45 55 60 60 51Estimated average daily room rate 预计每日平均房价 2500 2675 2836 2977 3096 2817Growth in room rate 房价增长率 7 6 5 4 6Annual room sales 年房间销售额 38644375 53163619 68876422 78894810 82050603 64325966
38
39
ͰɒOumldivideTHE TEAM
40
Grant Horsfield ndash Chairman naked Group
Grant a native of South Africa is Founder and Chairman of the
naked Group
Before coming to China in 2005 Grant worked in England
and South Africa with more than 10 years business ownership
experience With background in IT he launched eBites
Limited in 2000 Operating nationally eBites was both a
publishing company and a callcentre facilitations company with
headquarters based in Cape Town In 2004 Grant received
an MBA from University of Cape Town Graduate School of
Business Upon graduation he decided to come to China as he
saw China is where business opportunities lie
After spending two years in Shanghai he found himself
overwhelmed by the metropolis and missed the natural beauty
of his home From this desire and need sprouted the concept
for naked Retreats which was launched in 2007 Grantrsquos vision is
to create sanctuaries that are in harmony with the environment
where people can appreciate the simple way of nature and
embrace the naked lifestyle Grantrsquos tireless efforts in promoting
ecotourism in the rural areas not only created jobs but also
pride for the local community He received an environmental
award from the Huzhou Government in 2008
高天成 - naked集团总裁
ij=ɫčIcircTHORNˆ=nakedƍOumlmiddot˽ˆũѵ|6
Ф13ɱȅOgraveѓŘтʣ=ij˪ЬФϯŘƎɫčľѽ=ϾŚɱOuml˙ϛǑϱƎРѽǑϏ6ФʙITǒOumlUѠ΅=ɱij˪ƭȜȥeBitesϾΏŁ=eBitesŁƮϱΝІaacuteŹĞѓΫLJɖƿū=ʙѵˤФǭʔugrave6ɱ=ijƅOtildeȥǭʔugraveAringλ˙λЙOumlMBAλ6dϛŮ=ǧegraveȅѓŘ=ϩǯOgraveȥжȕOuml˙Ɖ6
Ф˛ŝEgraveȥȢɱтŮ=āѳƓxȥ˪Ƃ=sʨAtilde˱ȥѳʿɐǒ6ФжѕИІεʴOumlʶ˼΅=ƭȜnaked Retreats
OumlΖĂФɱOtildeOgraveȥ˹˲6ijOumlΖĂƭШϞĸ˯THORNІѳʿũΣŃdeg=ˆɒǵϡΘѳʿ=ΘnakedOuml˪ƂĈ˾6ij˫ΔAacuteTHORNʵ˪ȾϽѽordfOumlxΦɹȞ=xLjmiddotШȥľѽıŻOtildeOgraveȥIcircTHORNˣʵOumlХϐ6ij˪ƅOtildeȥɱůјоġNāOumlźWAring˼ư6
41
Delphine Yip-Horsfield ndash Partner Ben Wood Studio Shanghai
received her Master of Architecture degree from Harvard
Boston prior to moving to Shanghai to oversee the award
winning Xintiandi project on behalf of Wood and Zapata In
the fall of 2005 Delphine became partner at Ben Wood Studio
Shanghai
Drawing from her own experience of diverse cultures Delphine
has led a multitude of high profile projects such as Hangzhou
Xihutiandi Zhujiajiao Oriental Garden Shanghai Waitanyuan
Beijing Palace 77 Shanghai Hongqiao Commercial Core Lijiang
Lashihai Resort Masterplan etc
In 2006 she was selected Wallpaper magazinersquos first annual 40
under 40 designer of the year
Delphine is the chief master planner and architect for naked
Home Village and naked Stables Private Reserve She also
oversees the visuals and styling of the naked Brand
叶凯欣 - 上海Ben Wood设计室合伙人
ϜǮΩɺ=Ben Wood ˤƗľѽOumlѵƢ=śęAringλƭѡλ6ȅ˛ŝтʣ=ФΒIJ5ɷКũuuacuteľѽ6ȅ˛ŝŮ=CcediloWoodũZapataĤЩΪTHORNΙɧOumlƢethľѽ613ɱʲƕ=ϜǮΩɺBen Wood ˤƗľѽūƃˆ6
ϾѯxŸϽșǑϏOumlϜǮΩɺ=EacuteˇȥηucircijocircΙɧOumlƢeth=VȂţјͻůTHORN5њƝƶecircĈųВ5˛ŝЕ5[ǎłatilde5˛ŝŭʦ˙ϛѓΫ5ȗƯȄŝoacuteƟAacuteѵŔŷˤƗUgrave6
ɱ=ˏκȥWallpaperСьǃɱoacuteϡ΅OumlˤƗ˰6
ϜǮΩnakedƝВAacuteũnaked RetreatsOumlѵˤƗеũƭѡ˰6˶ϚĤЩƢethnaked˙nOumlFũĘķˤƗ6
42
Kang Yang Lim ndash Group Chief Operating Officer naked Group
Group with over 13 years corporate finance and real estate
development experience Previously he was Director of the
real estate division of APP China taking responsibility for the
initial positioning and development of the USD15 billion lsquoWhite
Magnolia Plazarsquo mixed use development project (including
the development of Shanghairsquos first W Hotel) He also led the
concept and development of APPrsquos branded residence and resort
project in Sheshan Shanghai
Finance division of PricewaterhouseCoopers in Melbourne
Australia where he specialized in business value and strategy
worked in inhouse strategy roles for CocaCola GB in London
and to British venture capital firm of the year (2004) ISIS Equity
Partners before coming to China in 2005
Accountants Australia in 2002 and is also an affiliate of the
of Commerce and Diploma in Modern Languages from the
University of Melbourne Australia
林纲洋- naked 集团首席营运官
ƞˏnakedƍOumlȩ˪ϴϾŚɱOumlʝϛ~ƎTHORNǭāǑϏ6Фfrac14тʣ=ѽѓŘDŽŒOumlTHORNǭāOumlѵƢ=ĤЩƠч13ϢЏOumlucircϸ8JЈȈœ9ǭāΙɧOumlcopy˽κшũǭāVȂ˛ŝszligϞƝ ǙacircOumlǭālt6˶ϚщNtildeȥDŽŒƍФ˛ŝҁ˗ʑʁѢЭũoacuteƟAacuteΙɧOumlȓɲũǭā6
ФDŽŒƍˇфтʣ=ȩİϑGAringȚφɣyuml_ʔŴϷOacuteƁƗ˰OumlǑȓ=ѥѣЂ˙ϛƠчũЯɁѰξ6ȩ˪Ф13ɱȅOgraveѓŘтʣэȑǭʔŴϷOacuteŮOumlϞotilde˶ƣɬ=ѽǵǺǵȎɂugraveŁɬOumlЯɁēͺ˰=ϡƎISISOumlʼnʏūѽƃRФϯŘɂugraveOumlϯŘĘΌѱŁˇф6
ȩ˪ФɱƅOtildeȥGAringȚφηƁƗ˰ƁũGAringȚφпʻωǗOumlƁГѱķ6˶ϚƅOtildeȥGAringȚφɣyuml_AringλOuml˙ϛλλϡƎCcedilЇϊλп6
43
Gabriela Lo ndash Managing Director naked Retreats
With over 15 years experience in high end events and PR
management Gabriela has been instrumental in bringing naked
to where it is today As one of the original members of the
naked Team Gabriela has led the growth of naked Retreats
to become one of the most famous eco retreat destinations in
China attracting guests and publicity from around the world
Originally from Macao Gabriela has rich multi cultural and
multinational living and working experience having worked and
studied for many years in Greater China England and Italy
卢家宝 - naked 度假村常务董事
ϴϾŚ13ɱOumlijocircƂiacuteũŁŃŋ΄ŎȓǑϏ=nakedDžOumlǜІȶƝXēxǭ6ѽħdivideOumlmiddot˽ГтϞ=ȶƝXϠǑAEligȭnakedѓŘѻϾɜOuml˪ȾϽɧOumlTHORNтϞ=ͼϭȥȅѳǁĹTHORNOumlǸˆ6ȶƝXȅѳGɑ=ϴϾĖĥOumlucircЏŸũucircŘǝѢũľѽǑϏ=ЬФAringѓŴTHORNʵ=ϯŘũϤAringȚϾѯucircɱωǗǑș6
Judy Zhu ndash General Manager naked Group
Zhu is the General Manager for naked Group ensuring smooth
operations of the group with a particular focus on government
朱燕 - naked 集团总经理
њώ=iquestnaked Retreatsmiddot˽ǭ˽ǜũij˪ūѽ6њώѽƍѵǑȓ=ĤЩIcircTHORNũŋ΄ʽWƍРѽ6Фƞˏnakedтʣ=њώФ˛ŝũ[ǎiquestŚηucircІ˙ϛϾŋOumlфϛ6ФΪͻȈƅOtilde˙ϛλ6
44
Kurt Berman ndash General Manager naked Stables Private Reserve
With over 16 years experience in FampB and high end luxury
resort management Kurt brings a wealth of experience and
will lead the preopening and operations of our new resort ndash
naked Stables Private Reserve Prior to joining naked Kurt was
the preopening General Manager at Six Senses Laamu and
Resident Manager for Six Senses Soneva Gili by Six Senses Kurt
has also worked at other prestigious resorts including Fregate
his career in hospitality in FampB and was a trained Chef with
experience working in many prestigious institutions including
The Dorchester Hotel in London Kurt is from South Africa and
has a masters certificate in hospitality management from Cornell
University
Kurt Berman - naked私人度假村总经理
ϾѯŚɱϬƎijIumlŤŴoacuteƟAacuteOumlŎȓǑϏ=ƮϡĖĥOumlǑϏȭNtildeͰɒΪoacuteƟAacute77)$ 0OumlϱϛũРϱ6Фƞˏ)$ тʣ=10ЬEacuteˇŚ8szligȳĭǦ9+1ϱϛѵǑȓũ8szligȳĭǦ9-2 ((OumlѤacircǑȓ610ŻЬˇфЂamp0ˆŝETHũ1+4UgraveʙўɜoacuteƟˮTHORN610OumlϛʜzЂϬαϛ=ϚϡϞĸФŬucircўɜƉńVȂ-0-0 -$-ltľѽŚOumlρȡϾOumlnot˰610ȅѳɫč=sϴϾǰɪyumlAringλЃOumlǙacircŎȓλ6
Richard Johnston ndash General Manager naked Home Village
Hailing from the United Kingdom but with most of his working
life in resorts throughout Africa Richard brings with him over
20 years experience in General Management and Director level
roles in world class resorts including Azura Retreats Cape Grace
hotel and the Saxon Hotel Richard plays a key role in the set
up of systems training and operating standards His years
of experience and mentoring leadership style make Richard a
natural inspiration for our young hotel management team
Richard Johnston - naked 家园村总经理
RichardȅѳϯŘ=IgraveAringucircOumloacuteƟAacuteľѽiumlФмĸčљ=ϴϾŚɱOumlѴūŎȓũǁƐoacuteƟAacuteVȂAzura
Retreats Cape Grace hotel and the Saxon HotelltijʒŎȓǑϏ6RichardФƭȜ΄5ʅρũРαnѬĈɘʜѯŋƨѽϸ6ĖĥOumlǑϏũȭNtildeĘķ˼OtildeoslashͰɒɱʬOumlǙacircŎȓdivideϾѯѳʿOumlƊȘ6
45
Teun Hanegraaf ndash Sales Director naked Retreats
Teun obtained a Bachelors in Business Studies and Masters
in Strategic Management with a focus on Chinese Business
Culture Teun increased our corporate sales business by 350
in his first year with us bringing international companies
ranging from international conglomerates Unilever and Coca
Cola to more local institutions such as The Shanghai American
School and leading Chinese companies such as Bank of China
韩天宁销售总监
ȅѳŧȈɥEcirc=şɵϴϾ˙ϛλλλ5ЯɁŎȓѥѣЂѓŘ˙ϛŸlt6ȅƍOumlszligϞɱşɵƮŁOumlΝϛijȥ13=sŁAEligȅȥx˟ŘƙβOumlAringŁǸŲ=жʙѓϾŘƙAringʝϛȠūȚŴũǵǺǵȎ=ϚϾ˛ŝɐŘλΠUgraveIcircTHORNƉńũѓŘϫαUgraveѓŘȴʝϛ6
Oliver Yuen ndash nature Reserve amp Recreation Manager
naked Stables Private will be the first private reserve in China
with a wealth of new flora and fauna introduced to the project
from Sydney University Australia and as a fully qualified Ranger
working in many of the worldrsquos best wildlife parks Oliver takes a
special role in ensuring the environment of naked Retreats and
naked Stables Private Reserve will be full of life and a natural
self supporting eco system Oliverrsquos passion for both people and
nature make him the perfect person to teach our guests about
what we do and make their stay not only a relaxing one but
also a fun fulfilling educational one as well Oliver previously
worked in wildlife parks and resorts such as Azura Retreats in
Mozambique Mobala Private Game Reserve in South Africa and
Sydney Aquarium in Australia
袁鹏威 - 活动经理和度假村 生物学家
naked StablesƮѓŘszligϞĸϭljΪOumlцʾũiacuteʾOumlˆoacuteƟʵ6OliverѽϞɜGAringȚφͿɯAringλūķOuml˪λƝiacuteλƝ=ϡƎФǁĹTHORNOumlϙ˪iacuteВľѽOumlľѽе=Ф˼naked Retreats ũnaked StablesϾѯĖĥ˪ѱЕ5ʿѳĺOuml˪΄Oumlźǔľѽ˛QύѯіϘƶ˔6АʊoslashˆȏũѳʿOumlƊʮ˼ѻūOumlˆȅĵͰɒOumlǸˆͰɒѼOuml˷ɋ=sʨ˂ɒФжȕOuml˶ŒxLjLjČ=˶Ϛ˂ɒOumlǝѢǑșlOtildeϾǭΫcurren˹ũϾƷЋϤϦ6АʊтʣФɫčũGAringȚφͿɯѹŏiquestϙ˪iacuteВũWŰʵOumlľѽVȂMozambique OumlAzura Retreats Mobala Private Game Reservelt6
46
Philip C Davis Company Director naked Retreats
Phil joined the Board of Directors for naked Retreats hotel
management company in 2011 His previous board experience
includes Tian Rui Hotel Corporation holder of the master license
for Super 8 economy hotels in China and Hong Kong from 2006
to 2008 He also was a founding shareholder of Tian Rui and
served as its President and Managing Director from 2006 to
2008 He was a board member of Tian Xian Cheng a bai jiu
concern which is a joint venture between Pernod Ricard and a
2010
Phil was previously Chairman of the Budweiser (Wuhan)
International Brewing Company and Managing Director of the
AnheuserBusch business in China and Hong Kong from the
beginning of 1996 through 2002 From 2003 to 2005 he
headed the AnheuserBusch liaison office with Tsingtao Brewing
Company
Phil holds a PhD in history from Washington University and
started his career as a market researcher at a major advertising
agency in the US before moving to AnheuserBusch and
heading its consumer planning and new product development
functions in the 1980s
Philip CDavis naked 度假村公司董事长
PhilЂɱƞˏȥnakedoacuteƟʵǙacircŎȓŁOumligraveƁ6ϡĖĥOumlǑϏVȂФːǙacircƍˇф5ϡƎЂɱэɱФѓŘũѓŘΒIJEacuteˇSuper ǑƖǙacirc ʼnˆ6˶=ϚːǙacircƍOumlmiddot˽ʼnecirc=ФɱэɱʖƣEacuteˇƍOumlѵ|ũigrave6ɱэɱʖƣ=ϞƝІWȎȞƞũJǙ˪ȴʝϛƬɫūѱOumlʝϛ77ΐOumligraveƁГ6
iquestɱэɱ=Phil͵šBudweiserŘƙɳǙŁOumligraveƎѓŘũѓŘΒIJCŝyŁOumligrave6iquestɱэ13ɱ=CŝyũʫETHʌǙŁOumlȠɆdegOumlĤЩˆ6PhilϴϾŴ˭uacuteAringλOumlș˻дλvλ=ФǁɱCcedilȅOgraveCŝy5ĤЩΞĒŔŷũΪʑǭāĿɭтʣ=OumlϛʜzЂɐŘOumlϞƝœĵCcedilȓŁ=Eacuteˇaeligω6
47
OUR INTERNATIONAL TEAM
International team
Chief master planners amp architects
the urban landscape of modern China with Xintiandi in
Shanghai a commercial cultural and entertainment district
Since then the studio has worked on projects in very diverse
categories both small and large scale projects include mixed
use projects like the ldquoTiandirdquo in Hangzhou Chongqing Wuhan
and Foshan luxury villa and high rise residential complexes in
Shanghai and Vietnam as well as various boutique hotels and
Chalet Architects
A00 Architecture is most well known for their research
inenvironmental sustainability and its application to their
work in Architecture Interiors and Furniture Their portfolio
includes feature restaurants luxury spas retail stores design
conversion of dozens of historic Shanghai homes into highly
personalized residences
Interior Designers AIM (Architecture amp Design) brings expertise
in the combination of world architectural styles and design
influences to the interior designs at naked Stables Private
Reserve With the Shanghai office led by the two founding
on comfort warmth and a unique blend between African and
Asian design sensibilities
Landscape Architect
Design Land Collaborative (DLC) is a professional consulting firm
comprised of landscape architects and planners with an office in
Shanghai and the United States Projects have a strong emphasis
on cultural resources historic preservation and ecological
design involving both the public and private sectors
ͰɒOumlāЮdivide
ɴǵϡΑάOumlёȣ
ŘƙŸdivide
首席规划师和建筑师
benwood Studio Shanghai OumlсɜΙɧтϞѠĨШ˛ŝΪTHORNľ=˼ʙƍ˙ϛ5Ÿ5ЄȎϞOumlʵЉ6тŮ=ЁƻȥĹȏŔɟAringΟOumlΙɧ=VȂţјOumlͻůTHORN=іʱ5͵šƎę˗OumlŤŴpϡƎФ˛ŝũЛɫOumlijѢЭʵ=ȮŻϾФѓŘƎˉ_OumlĹȏǐʑǙacircƎoacuteƟ6
小圆房建筑
AOO Architecture ФźǔWŰƎǵ θāЮĈɘϾѯѭЛOumlƭ=s˘ƮʙƭϰϸЂɬƝѩ6ɒƻŚOumlΙɧVȂ˔5ŤŴȤѓΫ5ȫ˙acirc5ˤƗίǙacirc˛ŝυНǙacirc lt5ˆoacuteƟϡƎϞ΄ȧOuml˛ŝș˻ѢЭOumlCcedilŸƎˆŸĨШ6
ɬ ˤƗ˰AIMƭѡˤƗltѥѣЂǁƭѡĘķũˤƗOumlɐƿū=ϭNtildenaked StablesOumlɬˤƗ6ФȅѳŧȈũaȚ˶OumlūѽmiddotTˆȭNtildeOuml˛ŝTdegOumlUѠ΅=ˤƗѣі5ũφčˤƗȓɲOumlntildeˊū6
景观设计
Design Land Collaborative (DLC) ϞƝiquestǒōˤƗІŔŷOumlѥϛѰξŁ=Ф˛ŝІɐŘǩˤϾēрƉń6ʙΙɧ˘ЂŋѣŸș˻ĻЕ=ƿūźW˪ǴƔ=ѥѣЂŁŃƎϾTHORNOumlŔŷ6
48
Engineering amp Project Management team
Scott Wilson Group PLC is a globalintegrated design and
engineering consultancy for the built and natural environments
Scott Wilson is responsible for the project management the
electrical and mechanical engineering for the project
Environmental Consultants
Environmental Resources Management (ERM) a leading global
provider of environmental health and safety risk and social
consulting services ERM deliver innovative solutions for business
and government clients helping them understand and manage
their impacts on the world around them ERM have 137 offices
in 39 countries and employ approximately 3300 staff
Sustainability Consultants
Bisagni Environmental Enterprises (BEE) works with the
engineering and design teams to ensure the environmental
goals set out at the inception of the project are achieved
LEED Consultants
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
Local Design Institute
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
General Contractor
and have been responsible for some of Chinarsquos most iconic
properties such as the World Financial Centre in Shanghai
工程及项目管理团队
Scott Wilson Group PLCϞƝʺʳŔɟOumlźWˤƗƎľѰξŁ6Scott WilsonĤЩΙɧOumlaacuteʠƎƉΤľ6
环境咨询
Environmental Resources Management (ERM)ϞƝʺʳαϛȭѰξŁ=ŀźǔWŰ5ƫǰCʺƎŁŃˣƁĘΌUgraveѰξĞ6ERM˙ϛƎоġɑǸŲŀĨĶβOumlǀǧĈF=UѠɒȥǀsŎȓʙǑϱoslashˣƁźǔAEligȅOumlϳΗ6ERMФʺʳϾ137ĸēрƉń=myĸŘƝ=ϴϾAringК3300ɜГľ6
可持续发展咨询
Bisagni Environmental Enterprises (BEE)ІľˤƗdivideΑűūѽ=ϡʽWФΙɧǭ˽ƼotildeˤȜOumlźǔWŰǵ θāЮɧnOumlȚ˹6
绿色建筑认证咨询
Shanghai Pacific Energy Center (SPEC)ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlŁтϞ6
本地设计公司
Shanghai Baoye Construction Corp Ltd ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlαϛȭŁтϞ6
总承包商
ϞƝŘƝƐľVŁ=ϠƻȥηucircѓŘnьβΙɧ=țˍ˛ŝźʳDŽˊѓΫ6
49
naked COVERAGE
wwwcnngocom
ldquo25 killer things to do this summerrdquo
26 April 2010
Time Magazine
ldquoRun to the Moganshan Hillrdquo
新浪博客
ldquo避世的可能rdquo
31 December 2009
wwwenglisheastdaycom
ldquoThe first batch of ldquoChina Treasured Towns ldquo released
December 2009
Shanghai Urbanatomy
ldquoGet naked this time with horsesrdquo
Shanghai Daily
ldquoGreen MaGIC Casts design spellrdquo
14 October 2009
新浪商品
ldquo中国最佳设计酒店大赏rdquo
September 2009
wwwchannelnewsasiacom
ldquoChinarsquos green resort allows travellers to vacation on good consciencerdquo
2 September 2009
wwwbijianlinblshecom
ldquo莫干隐居rdquo
25 Aug 2009
wwwassociatecontentcom
ldquoThe Exquisite Moganshan Mountains of Chinardquo
Ɏ
Wikitravel
ldquoMoganshanrdquo
德清新闻网
ldquo承包国营林场建造生态ldquo逸站rdquo
wwwsinoeventcom
ldquo亚洲旅游地产及景点峰会成功举行rdquo
wwwchinatravelbrandingcom
ldquoPursuing Green for Greenrdquo
wwwbrandrepublicasia
ldquoMaking moves towards ecofriendly eventsrdquo
7 May 2009
wwwhandsonshanghaiorg
ldquoHands On Asia Conference Summeryrdquo
May 2009
wwwmyvacationcn
ldquo莫干山居rdquo
3 April 2009
wwwshanghaidailycom
ldquoThe naked truth Time to clean up Moganshan litterrdquo
4 March 2009
wwwgreennovateorg
ldquoMoganshan Project Kick Offrdquo
13 February 2009
Travesias
ldquonaked retreatsrdquo
Feb 2009
合肥在线
ldquo大山里的裸家族rdquo
20 October 2008
wwwentrepreneurcom
ldquoThe arrival of the Olympics showcases Chinarsquos burgeoning entrepreneurial spirit ldquo
7 August 2008
50
Shanghaiist
ldquoWeekend escape to Moganshan 莫干山rdquo
9 April 2008
私家地理
ldquo艳阳下的荫凉rdquo
30 May 2008
City Weekend
ldquoGet naked in Moganshanrdquo
25 January 2008
wwwbundpiccom
ldquo在这绿中撒点野rdquo
wwwhuzhougovcn
ldquo相中德清筏头的青山绿水南非客商莫干山下建生态逸站rdquo
wwwurbanatomycom
ldquo24 Hours in Moganshanrdquo
wwwhkheadlinecom
ldquo杭州莫干山竹林深处人家rdquo
15 May 2009
wwwnewsweekcom
ldquoBack from abroadrdquo
May 2009
Chinatravelnet
ldquoMoganshan A Heavenly Hideaway of Bamboo Forests amp Tea Plantationsrdquo
April 2009
wwwmzztmcagovcn
ldquo2009年踏青乐游路线推荐大公布rdquo
16 March 2009
第三媒体
ldquo规划一条畅快随性的踏青之旅rdquo
28 October 2009
wwwdqnewszjolcomcn
ldquo三九坞 ldquo裸家族rdquo钟爱的世外桃源rdquo
28 October 2008
ldquo自驾行天下rdquo之中国莫干山rdquo
Sep 2008
ldquoShiffting Gearsrdquo
Sep 2008
April 2008
Chewed up amp Spit Out
ldquoGet nakedrdquo
19 February 2008
ldquoBest Weekend Getaway Hotels Shanghairdquo
富世
Ecoefficient hotel低碳下榻
April 2011
Spa China Guy 男士派
Experiencing The Unique
2010
Cosmo 时尚
跨洋建屋隐居不隐世
April 2010
Global Times
The Mountain of legends
Global City Geography 城市地理
莫干山 naked Retreats 都市人一ldquo裸rdquo到底的山居生活
Dec 2009
China Daily
Rural Retreat
20 March 2011
China Daily
4th March 2011
Modern Weekly周末画报
圣诞低碳游
Dec 2010
Elite Traveler 携程自由行
旅尚
Esquire
Hidden Best Restaurants
Feb 2011
51
52
53
23
Level 1 一层
Interior area 室内面积 10334sqm
Exterior area 室外面积 118sqm
Level 2 二层
Interior area 室内面积 988sqm
Exterior area 室外面积 546sqm
24
Treetop villa 4 bedroom villa ccedilpͱĉ
Interior area 室内面积 2667sqm
Exterior area 室外面积 863sqm
Total usable area 实际使用面积 353sqm
25
Level 1 一层
Interior area 室内面积 136sqm
Exterior area 室外面积 168sqm
Level 2 二层
Interior area 室内面积 1307sqm
Exterior area 室外面积 695sqm
26
FITTINGS amp FINISHES SCHEDULE
EXTERIOR AND INTERIOR FINISHES
External walls
Structure is built from steel and SIP (Structural Insulated Panels) External wall is cladded with painted fiber cement board
Internal walls
emulsion paint
Ceiling
Ceiling is finished with emulsion paint
Flooring
Bedroom is finished with heavy strand bamboo flooring
Balcony
Balcony floor is finished with Wood Plastic Composite decking (M wood) Railing and trellis made with Liu An wood Balustrade is fitted with metal and Liu An wood
Window
bedrooms are fitted with double glazed LowE glass and Roto hardware
Kitchen amp powder room
Floor is finished with natural tile Kitchen cabinets and sink are provided Kitchen counter top is fitted with natural stone
Bathroom
Wall and floor are finished with natural stone
Doors
Entrance door is made of solid core timber fitted with Saflok RFID locks Bedroom doors are fitted with hollow core timber fitted with Saflok RFID security locks
ƭѡȦƎˤ]ɛ
室内外材料
oacuteƟͳʥ
oacuteƟͳƿńˤƗĮƿńƎƿńWOSIPlt6ʥϸΉɮOũʘ6
ɬʥ
ǸćƎͱтɬʥǩϸĔƎˎƲʘ6
ų
ųɘˎƲʘ6
THORN
ǸćģūɦTHORNO6ͱіќTHORNO
ȹ
ȹϸɦOʓʟ6ʈȲҎɦѐШOuml6ȇĬϸDŽрƎȲҎɦĜ6
acuteŲ
Ǹć5ͱOumlacuteŲϸȽɦѐacuteȀʆ-3ѓǹtȟƎ-0-ͶDŽʆƪ6
notĉ
THORNϡƎɘϡʿTHORNѦʓʟ=notĉŀlaquoŖϡƎʇ6notĉɘʿ˵6
Ќ
Ќʥ˦ƎTHORNϡʿ˵ʓʟ6
ɑ
ˏǺAringɑϸ˹Ψɦɑʆ˛-)ljordfɑNJ΄6ͱɑϸǹΨɦɑʆ˛SaflokljordfɑNJ΄6
27
MECHANICAL AND ELECTRICAL INSTALLATIONS
Heating and Cooling
AIRWELL centralized water source heat pump is provided Fresh air intake with heat recovery system is installed
Electrical provisions
are provided
Electricity
Concealed conduits are provided Threephase electricity supply with miniature circuit breaker distribution board is provided
TV telephone and internet connection
Satellite TV with all major international channels
is provided in all the villas Telephone outlets and wireless internet connection is provided
Hot water supply
Huang Ming solar hot water heater and Rinnai gas water heaters are installed for the villa
Water supply and pipes
Concealed copper pipes are used for both hot water and PPR pipes are used for cold water
The resort will be patrolled 24 hours a day CCTV system is in operation throughout the resort 24 hours a day All the villa front doors and bedroom doors are fitted with Saflok RFID security lock system
APPLIANCES TO BE PROVIDED OR INSTALLED IN EACH DOMESTIC
UNIT
机电设施配套
ŀɻũѐȐ
ɽyumlƍѓ˾Е˅`΄6ΪĘ˅ſ΄6
Ɲaacute
ʆEΐNtildeŎOumlǭŋϡƎѿ6
aacuteȞŀϰ
ѩϾϮ˾ΐȺ=ʆϾίoumlȺʠ=ʆaacuteΓOuml˓ΑaacuteЕŀϰ6
aacuteƎςˤ]
έaacute=ʹΐaacuteŹũʹΐȺ6
˅ˤ]
žɛϒɭ˅ʠƎȩɬɌʡ˅ʠ
Ŏ
˅ŀϰŎǩϸϮc˾ĮŎ=ȐŀϰŎŎ6
WCˤ]
oacuteƟAacuteˤϾϾΟ˶ѽOumlgȺaacute΄ϡƎΟ˶OumlπɄ6ˏǺAringɑƎͱϸSaflokljordfɑNJ΄
标准住宅单位附送以下设备
Stove BAUMATICExaust fan BAUMATICOven BAUMATICMicrowave BAUMATICFridge BAUMATICBARMini fridge (2 3 bedroom) BAIXUEWine fridge (4 bedroom) BAUMATICBEDROOMMini fridge BAIXUEBath KOHLERTERRACEBarbeque grill
TelevisionDVDBATHROOMShower KOHLERBasin KOHLER
notĉ aacuteraquoȷ ʄɇUcircǷnotĉϼχƉ ʄɇUcircǷnotĉaacuteDZΓ ʄɇUcircǷuȷ ʄɇUcircǷɬяrΓ ʄɇUcircǷHΟrΓ=ĉlt JμǙŖĉlt ʄɇUcircǷͱΟrΓ JμЌį Ǵȍȹ˞DZΓҒĉaacute ɯDVD ɯЌȪЌʠ Ǵȍʇ Ǵȍ
28
NOTE
1 The Developer reserves the right to substitute other materials
or appliances of comparable quality and standard for the
intended items as listed in above fittings and finished schedule
2 The fittings and finished as listed above shall be subject to
the terms of formal Agreement for Sale and Purchase Those
provisions may have slight variation in the color measurement
3 The Developer reserves the right to make modifications and
changes to the building design fittings and finishes without
prior notice
4 Fittings and finishes of the Special Units may be different
from those of the Typical Units
备注
āЮ˙WȰϞʧʹȞ=Dв˹ƙʮȁεϘϡUgraveётƭѡȦϡƎˤ]Ccedil˛ȧĹΙ6
˛ȧĹΙȦϡƎˤ]ǩϡн˾ɈɉūКOumlǿщegraveѬ6ĹΙƭѡȦƎˤ]ǵɭƁФϋ˔=ȣoacutepoundAcirc5ȓ5ѺуƎƆľ˛ordfʬp6
āЮ˙WȰϞʧʹȞδeacuteϡƎĽĨϛOumlˤƗ5ƭѡȦϡƎˤ]ʹεȮαс6
˔EumlЏOumlēƭѡȦϡƎˤ]І˛oȧĹΙǵɭϾx6
29
PURCHASE OPTIONS
Buying a Tree-top Villa at naked Stables Private Reserve involves signing a Sale and Purchase Agreement with the development
company and a Lease and Management Agreement and Deed of Conditions with the Hotel Management Company The Management
Agreement requires the purchaser to lease the property back to the Hotel Management Company to manage on the ownerrsquos behalf
There are two different plans which are available for buyers
在 naked Stables 购买一套拥有不动产权的树顶别墅包括与发展公司签署一份买卖协议以及与酒店管理公司签署一份租赁管理协
议和条件契约管理协议要求购买者以业主的名义向管理公司出租其别墅以供其管理买家有两种方案可供选择
ŅɈκΙ
30
OPTION 1 - FLEXIBILITY
1Owner Usage Rights
Zero usage restrictions
Early reservations are required to secure Villarsquos especially during prime and peak seasons If a Villa Owner does not provide the
required advance notice for a reservation the resort may be required to offer the owner a different unit or in the worst case no
availability at all
1 业主使用权限
ȫ˼ϸΏѐ
ϘʴʣЎegraveˏѢp=ϺʙФƐƕ6ˍřpϛѝɍϾŀϘʴOumlϸЂЎegraveOumlЎс=oacuteƟAacuteƮʙŀȮϞdegѢdeg=ƆеѻЦĴOumlʮȁɍϾǹĉ6
2 Rental Revenue
2 租金收入
a Rental revenue
Whilst not in residence the owner will be eligible to earn a pro rata 36 of the room revenue generated by the Reserve during their
absence Ie Everyday the revenue generated by the entire resort is divided amongst the owners not in residence on that day When
an owner is in residence he forfeits his opportunity to earn revenue
ѸDŽˏ
ϛѝxǝѢʖƣ=ƮOtildeOgraveoacuteƟAacuteordfѸʙĉͳOtildeϧOuml6ɏoacuteƟAacuteordfѸɨΡxǝѢФfrac14OumlϛѝOumlĉͳOtildeOumlϧƮ^ʒǩēʆĺжΡϛѝ6IcircϛѝǝѢФʙpȕ˶=Ʈ˱ʸƅOtildeϧOumlƉƁ6
b Monitoring your returns
Owners will receive regular financial information in the form of an electronic or hardcopy statement with details including owner
records of stays amounts spent revenue generated etc Owners may request to receive these statements daily weekly or monthly
Should the owner wish to lsquocash outrsquo and withdraw cash generated from their villa ownership this will be available biannually at the
gtƢethɰOumlſY
ϛѝƮƁegraveʖOgraveaacuteѲPƆɘP~Yo=ɬˋʭregOumlȧordfϛѝOumlˏѢƘȼ=ΞĒƘȼ=ˏſYUgrave6ϛѝǵκЪɏˉ=ɏέʖ=ƆɏĸМOgravefrac14Yo6ˍϛѝoslashѳƓФoacuteƟAacuteѓOumlˏſYljα=ɨɋǵɍSɱ˹˲Ϟfrac346ƆɏɱOumlМƆɏɱOumlМ6
选项1-灵活性
31
c Cashing out your returns
Owners will be able to cash out their returns twice a year If the owner chooses not to cash out his returns the resort allows the
owners to use their returns at the resort This option allows the owners to deduct returns pretax
gtƮɴOumlſYŚDŽĈ˾ʷordf
ϛѝɭņɏɱȢfrac34ϡDŽĈ˾ʷordfɒOumlſYϧ6ˍřϛѝκЪxʷordfOumlϧ=ǵϡФoacuteƟAacuteѓ˼ϸ6жѕκΙПηϛѝǻshyɩʣOumlſY6
3 Discounted Resort Services
All services available at the resort are offered to owners and their guests at a 20 discount off list prices These services include
restaurants wellness centre and activities centre
3 有折扣优惠的度假村服务
oacuteƟAacuteȕϾŀĺϛѝϡƎɒǸˆOumlĞiumlDвnƠĺЃOumlгǻ6жΡĞVȂ5ƫǰѓΫũƂiacuteѓΫ6
4 Services Fee
When the owner is in residence the resort continues to offer services on their behalf These services include Butler Bell
Housekeeping and Room Service In addition to these the resort offers water electricity wireless Internet and telecom services
included in the Services Fee to the owner whilst in residence The services fee is 300rmb per room per night This fee is charged on
all rooms regardless of which are in use
4 服务费用
IcircϛѝФoacuteƟAacuteǝѢ˶=oacuteƟAacuteƮƚθϡɒOumlɜϦϛѝŀĞ6жΡĞVȂϵˆ5αȔ5ƝоũǸĉĞ6shyȥжΡт=oacuteƟAacuteФϛѝǝѢʖƣŻŀ5aacute5ʹΐűȠϡƎaacuteάĞ=жΡiumlVŠФĞĒϸѓ6ɏĸĉƣɏOumlĞĒϸЏˆəe6жĸĒϸΛϾĉƣʷOuml=xɃfrac14ĉƣĚФ˼ϸ6
5Maintenance
4 of hotel room revenue will be reserved for ongoing building maintenance This will be deducted from the ownerrsquos share of total
room revenue
5 维护
ǙacircǸĉˏOumlƮ^ȰѽŮθƭѡδтĒϸ6ħēDŽuumlƮiquestϾˆǵēOtildeOumlǙacircǸĉˏĕuumlѓǻshy6
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Rooms Available 可用房间 121 121 121 121 121 121Estimated occupancy 预计使用率 35 45 55 60 60 51Estimated average daily room rate 预计每日平均房价 2500 2675 2836 2977 3096 2817Growth in room rate 房价增长率 7 6 5 4 6Annual room sales 年房间销售额 38644375 53163619 68876422 78894810 82050603 64325966RENTAL RETURN ESTIMATES - RMB Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGEEarnings Per Room (36 of gross room revenue) 124173 170827 221315 253507 263647 2066942 Bedroom 收益 ndash 双人间 248346 341653 442631 507013 527294 4133873 Bedroom 收益 ndash 三人间 372519 512480 663946 760520 790941 6200814 Bedroom 收益 ndash 四人间 496692 683306 885261 1014027 1054588 826775
INDICATIVE YIELD Indicative selling price Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
2 Bedroom 收益 ndash 双人间 6000000 41 57 74 85 88 69
3 Bedroom 收益 ndash 三人间 9000000 41 57 74 85 88 69
4 Bedroom 收益 ndash 四人间 12000000 41 57 74 85 88 69
Hotel revenues and owner rental yield - Option 1 Flexibility
32
OPTION 2- STABILITY
1Usage Rights
1 使用权限
选项2-稳定性
Total Permitted Usage Prime Peak SeasonPermitted Usage
Peak SeasonPermitted Usage
Out-of-SeasonPermitted Usage Blackout
40 days per yearNo occupancypermitted
Up to 20 days per year but no more than 7consecutive daysfor any one stay
Up to 20 days per year but no more than 7consecutive days for any one stay
No occupancypermitted
允许使用总数主要的旺季允许使用
旺季允许使用
淡季允许使用
无折扣期
每年40天 不允许占用 每年20天但是每人
不能连续居住7天每年20天但是每人 不能连续居住7天
不允许占用
Prime Peak Season To be published by naked Retreats in according to government notification every year Prime Peak Season
Middle Autumn Festival (Sept) excluding Blackout dates
Ɛƕɏɱϻnaked RetreatsĻǟоġĵāordfс6ƐƕVȂѓŘsup1ƽϞМĀМlt5ȋiacuteƽͶМlt5Řʱƽ˴Мlt5ʭɛƽМlt5ѓʲƽǘМlt=xVȂʹгǻʖ6
ƕiquest˓МOgrave˴ϞМʖƣOuml10ĸїɡϡƎ10ĸľѽˉїʖ=xVȂƐƕũʹгǻʖ6
OutofSeason 20 days during December to February excluding Prime Peak Season and Blackout dates
Iacuteƕiquest˴ĀМOgraveĀМʖƣOuml=xVȂƐƕũʹгǻʖ6
Blackout Dates Peak demand dates such as holidays sporting events groups and citywide conventions Local cultural events
all as specified by the Hotel from time to time
ʹгǻʖεʴijėʖVȂƟʖ5Ћ˒5ũʺβOumlƁϨ6IcircTHORNɾyumlOumlŸƂiacuteiumlƮDвǙacircOumlɛljα6
2 Rental Revenue
2 租金收入
a Rental revenue
Regardless of your usage of your property your rental return will be fixed at 5 for the first 5 years of operation After this period
you will automatically migrate to the Flexibility plan
ѸDŽˏ
xɃɰOumlĉ˼ϸoacuteˍŪ=ͶɱOumlѸDŽϧiumlŊegraveOuml136ФжтŮ=ɴƮѳiacuteѧˏȬƂβĈF6
b Monitoring your returns
Owners will receive regular financial information in the form of an electronic or hardcopy statement with details including owner
records of stays amounts spent revenue generated etc Owners may request to receive these statements daily weekly or monthly
Should the owner wish to lsquocash outrsquo and withdraw cash generated from their villa ownership this will be available biannually at the
gtƢethɰOumlſY
ϛѝƮƁegraveʖOgraveaacuteѲPƆɘP~Yo=ɬˋʭregOumlȧordfϛѝOumlˏѢƘȼ=ΞĒƘȼ=ˏſYUgrave6ϛѝǵκЪɏˉ=ɏέʖ=ƆɏĸМOgravefrac14Yo6ˍϛѝoslashѳƓФoacuteƟAacuteѓOumlˏſYljα=ɨɋǵɍSɱ˹˲Ϟfrac346ƆɏɱOumlМƆɏɱOumlМ6
33
c Cashing out your returns
gtƮɴOumlſYϡDŽĈ˾ʷordf
Owners will be able to cash out their returns twice a year If the owner chooses not to cash out his returns the resort allows the
owners to use their returns at the resort This option allows the owners to deduct returns pretax
ϛѝɭņɏɱȢfrac34ϡDŽĈ˾ʷordfɒOumlſY6ˍřϛѝκЪxʷordfʙϧ=ǵϡФoacuteƟAacuteѓ˼ϸ6жѕκΙПηϛѝǻshyɩʣOumlſY6
3 Discounted Resort Services
All services available at the resort are offered to owners and their guests at a 20 discount off list prices These services include
restaurants wellness centre and activities centre
3有折扣优惠的度假村服务
oacuteƟAacuteȕϾŀĺϛѝϡƎɒǸˆOumlĞiumlDвnƠĺЃOumlгǻ6жΡĞVȂ5ƫǰѓΫũƂiacuteѓΫ6
4 Services Fee
When the owner is in residence the resort continues to offer services on their behalf These services include Butler Bell
Housekeeping and Room Service In addition to these the resort offers water electricity wireless Internet and telecoms services
rental option
4服务费用
IcircϛѝǝѢФoacuteƟAacuteȕ˶=oacuteƟAacuteƮƚθϡɒOumlɜϦϛѝŀĞ6жΡĞVȂϵˆ5αȔ5ƝоũǸĉĞ6shyȥжΡт=oacuteƟAacuteФϛѝǝѢʖƣŻŀ5aacute5ʹΐűȠϡƎaacuteάĞ=жΡiumlVŠФĞĒϸȕ6жϞȏOumlĞĒϸxVȂegraveβordfѸʆ6
5 Maintenance
Of the 5 guaranteed return generated form your property during the period you are not in residence the management company
will retain 4 of this return for maintaining your Villa The maintenance fund will be pooled and used for all Villarsquos in the resort
5维护
ɴxǝѢʖƣiquestɴOumlĉѓƮ˪Ouml13OumlſY=ŎȓŁƮWȰжbſYѓOumlϸѽɴpOumlŰ6ŰƈDŽƮ^ūsʜȅsϸЂϾoacuteƟAacutepOumlŰ6
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Hotel projections
Rooms Available 可用房间 not relevant 非主要Estimated occupancy 预计使用率 not relevant 非主要Estimated average daily room rate 预计每日平均房价 not relevant 非主要Growth in room rate 房价增长率 not relevant 非主要Annual room sales 年房间销售额 not relevant 非主要RENTAL RETURN ESTIMATES - RMB Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE2 Bedroom 收益 ndash 双人间 50 50 50 50 50 503 Bedroom 收益 ndash 三人间 50 50 50 50 50 504 Bedroom 收益 ndash 四人间 50 50 50 50 50 50
INDICATIVE YIELD Indicative selling price Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
2 Bedroom 收益 ndash 双人间 6000000 300000 300000 300000 300000 300000 300000
3 Bedroom 收益 ndash 三人间 9000000 450000 450000 450000 450000 450000 450000
4 Bedroom 收益 ndash 四人间 12000000 600000 600000 600000 600000 600000 600000
Hotel revenues and owner rental yield - Option 1 Flexibility
34
Option 1 - FLEXIBILITY Option 2 ndash STABILITY
investment returns for your Villa are influenced by the
success of the resort and the number of days you use
your Villa
Stable implies both your returns and your annual
usage rights to your property are fixed Regardless of
how well the resort operates your returns will remain
the same Equally you will only have a fixed number
of days allowed in residence
Usage Have unlimited usage rights to their Villa 40 days usage per year
Rental ReturnEarn 36 of the pooled returns from the entire resort
whilst not in residence
5 guaranteed return on their investment regardless
of resort performance
Resort Discount20 discount on all resort amenities and activities
(including SPA and Restaurants)
20 discount on all resort amenities and activities
(including SPA and Restaurants)
Services FeePay a Services Fee of 300rmb per room per night
whilst in residence
Maintenance4 of all room revenue is retained for maintaining
the owners Villa
4 of all room revenue is retained for maintaining
the owners Villa
选项1 ndash 灵活性 选项 2 ndash 稳定性
ȬƂβϸЂ˼ϸІſY6ɰOumlpѱſYʷǧЂoacuteƟAacuteOumlĿǑϱũɰoslashpOuml˼ϸoacute
ŊegraveβϤѯɰOumlſYũɏɱoslashЂɰOumlĉOuml˼ϸʹΏiumlŊegraveOuml6xɃoacuteƟAacuteOumlǑϱѫȁϾucircť=ɰOumlſYiumlŊegraveOuml6ϖTHORN=ɰъϾŊegraveOumlПηǝѢOuml6
使用 ʹΏѐOumlp˼ϸʹΏ ɏɱOuml˼ϸʹΏ
租金收入 ФxǝѢʖƣ=ƅOtildeмĸoacuteƟAacuteūsſYOuml xɃoacuteƟAacuteǑϱѫȁˍŪ=Wп13OumlſYϸЂѱ
度假村折扣 ϾoacuteƟAacuteˤ˲ũƂiacuteOumlгǻVȂSPAũlt ϾoacuteƟAacuteˤ˲ũƂiacuteOumlгǻVȂSPAũlt
服务费用 ǝѢʖƣ=ɏĉƣɏЏˆəeOumlĞĒϸ čѝϘ
维护 ϾĉƣˏOumlƮ^WȰϸЂϛѝpOumlŰ ϾĉƣˏOumlƮ^WȰϸЂϛѝpOumlŰ
OPTION COMPARISON
选项对比
35
36
INDUSTRY RETURNS AND BENCHMARKS
INDUSTRY REPORT
行业报告
Tourism and urban resorts is one of the fastest growing industries in China According to industry consultant HVS cities such
as Shanghai Beijing Shenzhen Guangzhou Hangzhou and Tianjin all have a population where a critical mass of highly affluent
individuals and successful companies exist generating demand for suburban resorts
ФѓŘ=ȾϽϛũoacuteƟAacuteσɓāЮOumlαϛтϞ6ĻǟʺʳǙacircĞϛltOumlϞΙYĵ˿=ФѓŘOumlѝϘˍ˛ŝ5[ǎ5˧5œј5ţјũdžǩēyѯAringȣOumlĥЍˆʾũĿOumlʝϛ=ϻfrac14ϚƊāȥoslashƴʵoacuteƟAacuteOumlƌAringεʴ6
Amongst other things the exponential growth in private vehicles has seen a huge increase in demand in the leisure market With
the completion of the shenjiahu highway in 2010 the travel time from downtown Shanghai to Deqing is now 2 hours Also with
stop at Deqing) scheduled to open in late 2011 travel time from downtown Shanghai to Moganshan will take between 15 to 2
hours When comparing travel times to get to other resort destinations in China ndash eg Hainan or Lijiang flight times might be within
2 or 3 hours total travel time including travel to airports and check in make the whole trip 6 to 7 hours plus additional travel cost
Within the 2 hour travel radius of Shanghai the quality of resort destinations is also (in our opinion) not at an international standard
with most hotels simply being lsquocity hotels in the countryrsquo rather than true resort properties operating at international standards
shyfrac14т=ѯĸˆγΊOumlāЮ=ĸˆƸϴϾȿϚσʂ˫6ѳɱ˥ƛůijϡŮ=iquest˛ŝOgraveOcircʭϚLjεϘĸΟ˶Ouml6ΪƭOumlijǵϡФ13ēєɬiquest˛ŝUumlAumlţј6ƏƮФɱYacuteǫľOumliquestţјOgraveɫǎOumlijѓϾϞаDzOcircʭlt=ъεϞĸSΟ˶OgraveȢĸΟ˶ǜǵϡiquest˛ŝѓΫOgraveAumlɢī˗6ˍřІѓŘOumloacuteƟˮTHORNŝɫ5ȒƯUgraveaƹ=shyȥϘųĒэĸΟ˶Oumlďα˶ƣ=ŻϘФVȂʣƉ=CʺƤũUgraveEgraveOslashƉ˛ų˛эĸΟ˶=ĽxϸɨΡuumlOumlαųΝȥ6Ѷō˛ŝїiΟ˶ɬOumlγΊoacuteƟʸdeg=э˟ͰɒˈltІŘƙŸnѬŻϾѯɛOumlǢ6AringēOumloacuteƟǙacircϚũѓOumlɨΡǙacircɍϾ_ёOumlʵp=ЗЗAumlxOgraveинŘƙϤϦ˛oacuteƟίĉΙɧOumlϘʴ6
ϛѝЎʖſYІaƹ
37
OUR NICHE
我们的利基
naked sees a need in the market for world class expertly designed and operated resorts which are within 1 to 2 hour travel time
of major cities in China As with other urban resorts we believe that the Leisure market and the MICE (Meetings Incentives
Conferences Events) market will be a huge driver for our business In addition we feel that we are already at the forefront of
the growing focus and concern on environmental design building and operations as well as the growing interest in nature and
environmental education At naked we also place a high emphasis on facilities and services for the entire extended family ndash from
children to parents to grandparents that other resorts do not place dedicated resources for
nakedЎƧOgraveȥФѓŘжϞεʴƏǢȑѝϘϞэȢĸΟ˶Ouml=˶ЁhζǁϞȱOumlѥϛˤƗũŎȓOumloacuteƟΙɧ6ͰɒΑάγΊũƁƁϨ5ưȘȾϽ5AringίʝϛƁϨ5ƂiacuteЮȉltOumloslashͰɒϛOumlіAringʤȞ6frac14=ͰɒФŋѣũiacuteźWίˤƗ5ƭШ5ŎȓũźWȓɲœ˛ϠǑѷФȥαϛȭя=ФnakedІαϛеxͰɒϚіoslashЂˣʵѓOumlŜѲ5Ɲ5ȌеOumlĞũˏ6
As such we feel very confident in the rates and occupancies that we will achieve Regarding room prices when benchmarking
against some of the other leading hotel brands in the resort market such as Aman Fayun Hangzhou Banyan Tree Hangzhou Fuchun
Resort Hangzhou Mandarin Oriental Hainan and Commune by the Great Wall average rates in March 2011 for single bedrooms in
this set are ~ RMB2800
ϩfrac14=ͰɒoslashЂˏѢĉƠϡƎˏѢȿcurrenɊάΫ6ФˏѢĉƠĈɘ=ІʙФoacuteƟAacute˛OumlсɜǙacircʑʁaƹ=ˍCҊĂО5ţјНҏѨ5ĥsup1˗ǝ5˓φŴecircĈǙacircũƵ΅OumlŁˣ=Фɱ˓МOumlEumlˆƣʒǩƠķ=6
Regarding occupancies we are confident to achieve occupancies of around 60 after about 4 years of operation but forecast
conservatively that our occupancies will start from around 35 in the 1st year of operation and grow steadily to 45 in year 2
55 in year 3 and 60 after the hotel is lsquomaturersquo from year 4 onwards
ФˏѢȿĈɘ=ͰɒŬϾάΫǑŚɱOumlǑϱ=ͰɒǵϡAumlOgraveOumlˏѢȿ6WŇƗ=ͰɒOumlˏѢȿƮƁϻszligϞɱOuml13=egraveЫOgravefrac34ɱOuml13ũszlig˓ɱOuml1313=szligɱϡŮƮƁЫOgrave6
Given the above estimates we believe that owners can expect attractive investment terms as illustrated in the table below
Ļǟϡ˛OumlŇƗ=ЎƗϛѝɭņOtildeOgraveOumlѱſYƮƁˍ΅o˿
CҊĂО
НҏѨ
ĥsup1˗ǝ
˓φŴecircĈǙacirc
Ƶ΅OumlŁˣ
RMB4270
RMB3500
RMB2000
RMB2150
RMB2388
Aman Fayun Hangzhou
Banyan Tree Hangzhou
Fuchun Resort Hangzhou
Mandarin Oriental Hainan
Commune by the Great Wall Beijing
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Rooms Available 可用房间 121 121 121 121 121 121Estimated occupancy 预计使用率 35 45 55 60 60 51Estimated average daily room rate 预计每日平均房价 2500 2675 2836 2977 3096 2817Growth in room rate 房价增长率 7 6 5 4 6Annual room sales 年房间销售额 38644375 53163619 68876422 78894810 82050603 64325966
38
39
ͰɒOumldivideTHE TEAM
40
Grant Horsfield ndash Chairman naked Group
Grant a native of South Africa is Founder and Chairman of the
naked Group
Before coming to China in 2005 Grant worked in England
and South Africa with more than 10 years business ownership
experience With background in IT he launched eBites
Limited in 2000 Operating nationally eBites was both a
publishing company and a callcentre facilitations company with
headquarters based in Cape Town In 2004 Grant received
an MBA from University of Cape Town Graduate School of
Business Upon graduation he decided to come to China as he
saw China is where business opportunities lie
After spending two years in Shanghai he found himself
overwhelmed by the metropolis and missed the natural beauty
of his home From this desire and need sprouted the concept
for naked Retreats which was launched in 2007 Grantrsquos vision is
to create sanctuaries that are in harmony with the environment
where people can appreciate the simple way of nature and
embrace the naked lifestyle Grantrsquos tireless efforts in promoting
ecotourism in the rural areas not only created jobs but also
pride for the local community He received an environmental
award from the Huzhou Government in 2008
高天成 - naked集团总裁
ij=ɫčIcircTHORNˆ=nakedƍOumlmiddot˽ˆũѵ|6
Ф13ɱȅOgraveѓŘтʣ=ij˪ЬФϯŘƎɫčľѽ=ϾŚɱOuml˙ϛǑϱƎРѽǑϏ6ФʙITǒOumlUѠ΅=ɱij˪ƭȜȥeBitesϾΏŁ=eBitesŁƮϱΝІaacuteŹĞѓΫLJɖƿū=ʙѵˤФǭʔugrave6ɱ=ijƅOtildeȥǭʔugraveAringλ˙λЙOumlMBAλ6dϛŮ=ǧegraveȅѓŘ=ϩǯOgraveȥжȕOuml˙Ɖ6
Ф˛ŝEgraveȥȢɱтŮ=āѳƓxȥ˪Ƃ=sʨAtilde˱ȥѳʿɐǒ6ФжѕИІεʴOumlʶ˼΅=ƭȜnaked Retreats
OumlΖĂФɱOtildeOgraveȥ˹˲6ijOumlΖĂƭШϞĸ˯THORNІѳʿũΣŃdeg=ˆɒǵϡΘѳʿ=ΘnakedOuml˪ƂĈ˾6ij˫ΔAacuteTHORNʵ˪ȾϽѽordfOumlxΦɹȞ=xLjmiddotШȥľѽıŻOtildeOgraveȥIcircTHORNˣʵOumlХϐ6ij˪ƅOtildeȥɱůјоġNāOumlźWAring˼ư6
41
Delphine Yip-Horsfield ndash Partner Ben Wood Studio Shanghai
received her Master of Architecture degree from Harvard
Boston prior to moving to Shanghai to oversee the award
winning Xintiandi project on behalf of Wood and Zapata In
the fall of 2005 Delphine became partner at Ben Wood Studio
Shanghai
Drawing from her own experience of diverse cultures Delphine
has led a multitude of high profile projects such as Hangzhou
Xihutiandi Zhujiajiao Oriental Garden Shanghai Waitanyuan
Beijing Palace 77 Shanghai Hongqiao Commercial Core Lijiang
Lashihai Resort Masterplan etc
In 2006 she was selected Wallpaper magazinersquos first annual 40
under 40 designer of the year
Delphine is the chief master planner and architect for naked
Home Village and naked Stables Private Reserve She also
oversees the visuals and styling of the naked Brand
叶凯欣 - 上海Ben Wood设计室合伙人
ϜǮΩɺ=Ben Wood ˤƗľѽOumlѵƢ=śęAringλƭѡλ6ȅ˛ŝтʣ=ФΒIJ5ɷКũuuacuteľѽ6ȅ˛ŝŮ=CcediloWoodũZapataĤЩΪTHORNΙɧOumlƢethľѽ613ɱʲƕ=ϜǮΩɺBen Wood ˤƗľѽūƃˆ6
ϾѯxŸϽșǑϏOumlϜǮΩɺ=EacuteˇȥηucircijocircΙɧOumlƢeth=VȂţјͻůTHORN5њƝƶecircĈųВ5˛ŝЕ5[ǎłatilde5˛ŝŭʦ˙ϛѓΫ5ȗƯȄŝoacuteƟAacuteѵŔŷˤƗUgrave6
ɱ=ˏκȥWallpaperСьǃɱoacuteϡ΅OumlˤƗ˰6
ϜǮΩnakedƝВAacuteũnaked RetreatsOumlѵˤƗеũƭѡ˰6˶ϚĤЩƢethnaked˙nOumlFũĘķˤƗ6
42
Kang Yang Lim ndash Group Chief Operating Officer naked Group
Group with over 13 years corporate finance and real estate
development experience Previously he was Director of the
real estate division of APP China taking responsibility for the
initial positioning and development of the USD15 billion lsquoWhite
Magnolia Plazarsquo mixed use development project (including
the development of Shanghairsquos first W Hotel) He also led the
concept and development of APPrsquos branded residence and resort
project in Sheshan Shanghai
Finance division of PricewaterhouseCoopers in Melbourne
Australia where he specialized in business value and strategy
worked in inhouse strategy roles for CocaCola GB in London
and to British venture capital firm of the year (2004) ISIS Equity
Partners before coming to China in 2005
Accountants Australia in 2002 and is also an affiliate of the
of Commerce and Diploma in Modern Languages from the
University of Melbourne Australia
林纲洋- naked 集团首席营运官
ƞˏnakedƍOumlȩ˪ϴϾŚɱOumlʝϛ~ƎTHORNǭāǑϏ6Фfrac14тʣ=ѽѓŘDŽŒOumlTHORNǭāOumlѵƢ=ĤЩƠч13ϢЏOumlucircϸ8JЈȈœ9ǭāΙɧOumlcopy˽κшũǭāVȂ˛ŝszligϞƝ ǙacircOumlǭālt6˶ϚщNtildeȥDŽŒƍФ˛ŝҁ˗ʑʁѢЭũoacuteƟAacuteΙɧOumlȓɲũǭā6
ФDŽŒƍˇфтʣ=ȩİϑGAringȚφɣyuml_ʔŴϷOacuteƁƗ˰OumlǑȓ=ѥѣЂ˙ϛƠчũЯɁѰξ6ȩ˪Ф13ɱȅOgraveѓŘтʣэȑǭʔŴϷOacuteŮOumlϞotilde˶ƣɬ=ѽǵǺǵȎɂugraveŁɬOumlЯɁēͺ˰=ϡƎISISOumlʼnʏūѽƃRФϯŘɂugraveOumlϯŘĘΌѱŁˇф6
ȩ˪ФɱƅOtildeȥGAringȚφηƁƗ˰ƁũGAringȚφпʻωǗOumlƁГѱķ6˶ϚƅOtildeȥGAringȚφɣyuml_AringλOuml˙ϛλλϡƎCcedilЇϊλп6
43
Gabriela Lo ndash Managing Director naked Retreats
With over 15 years experience in high end events and PR
management Gabriela has been instrumental in bringing naked
to where it is today As one of the original members of the
naked Team Gabriela has led the growth of naked Retreats
to become one of the most famous eco retreat destinations in
China attracting guests and publicity from around the world
Originally from Macao Gabriela has rich multi cultural and
multinational living and working experience having worked and
studied for many years in Greater China England and Italy
卢家宝 - naked 度假村常务董事
ϴϾŚ13ɱOumlijocircƂiacuteũŁŃŋ΄ŎȓǑϏ=nakedDžOumlǜІȶƝXēxǭ6ѽħdivideOumlmiddot˽ГтϞ=ȶƝXϠǑAEligȭnakedѓŘѻϾɜOuml˪ȾϽɧOumlTHORNтϞ=ͼϭȥȅѳǁĹTHORNOumlǸˆ6ȶƝXȅѳGɑ=ϴϾĖĥOumlucircЏŸũucircŘǝѢũľѽǑϏ=ЬФAringѓŴTHORNʵ=ϯŘũϤAringȚϾѯucircɱωǗǑș6
Judy Zhu ndash General Manager naked Group
Zhu is the General Manager for naked Group ensuring smooth
operations of the group with a particular focus on government
朱燕 - naked 集团总经理
њώ=iquestnaked Retreatsmiddot˽ǭ˽ǜũij˪ūѽ6њώѽƍѵǑȓ=ĤЩIcircTHORNũŋ΄ʽWƍРѽ6Фƞˏnakedтʣ=њώФ˛ŝũ[ǎiquestŚηucircІ˙ϛϾŋOumlфϛ6ФΪͻȈƅOtilde˙ϛλ6
44
Kurt Berman ndash General Manager naked Stables Private Reserve
With over 16 years experience in FampB and high end luxury
resort management Kurt brings a wealth of experience and
will lead the preopening and operations of our new resort ndash
naked Stables Private Reserve Prior to joining naked Kurt was
the preopening General Manager at Six Senses Laamu and
Resident Manager for Six Senses Soneva Gili by Six Senses Kurt
has also worked at other prestigious resorts including Fregate
his career in hospitality in FampB and was a trained Chef with
experience working in many prestigious institutions including
The Dorchester Hotel in London Kurt is from South Africa and
has a masters certificate in hospitality management from Cornell
University
Kurt Berman - naked私人度假村总经理
ϾѯŚɱϬƎijIumlŤŴoacuteƟAacuteOumlŎȓǑϏ=ƮϡĖĥOumlǑϏȭNtildeͰɒΪoacuteƟAacute77)$ 0OumlϱϛũРϱ6Фƞˏ)$ тʣ=10ЬEacuteˇŚ8szligȳĭǦ9+1ϱϛѵǑȓũ8szligȳĭǦ9-2 ((OumlѤacircǑȓ610ŻЬˇфЂamp0ˆŝETHũ1+4UgraveʙўɜoacuteƟˮTHORN610OumlϛʜzЂϬαϛ=ϚϡϞĸФŬucircўɜƉńVȂ-0-0 -$-ltľѽŚOumlρȡϾOumlnot˰610ȅѳɫč=sϴϾǰɪyumlAringλЃOumlǙacircŎȓλ6
Richard Johnston ndash General Manager naked Home Village
Hailing from the United Kingdom but with most of his working
life in resorts throughout Africa Richard brings with him over
20 years experience in General Management and Director level
roles in world class resorts including Azura Retreats Cape Grace
hotel and the Saxon Hotel Richard plays a key role in the set
up of systems training and operating standards His years
of experience and mentoring leadership style make Richard a
natural inspiration for our young hotel management team
Richard Johnston - naked 家园村总经理
RichardȅѳϯŘ=IgraveAringucircOumloacuteƟAacuteľѽiumlФмĸčљ=ϴϾŚɱOumlѴūŎȓũǁƐoacuteƟAacuteVȂAzura
Retreats Cape Grace hotel and the Saxon HotelltijʒŎȓǑϏ6RichardФƭȜ΄5ʅρũРαnѬĈɘʜѯŋƨѽϸ6ĖĥOumlǑϏũȭNtildeĘķ˼OtildeoslashͰɒɱʬOumlǙacircŎȓdivideϾѯѳʿOumlƊȘ6
45
Teun Hanegraaf ndash Sales Director naked Retreats
Teun obtained a Bachelors in Business Studies and Masters
in Strategic Management with a focus on Chinese Business
Culture Teun increased our corporate sales business by 350
in his first year with us bringing international companies
ranging from international conglomerates Unilever and Coca
Cola to more local institutions such as The Shanghai American
School and leading Chinese companies such as Bank of China
韩天宁销售总监
ȅѳŧȈɥEcirc=şɵϴϾ˙ϛλλλ5ЯɁŎȓѥѣЂѓŘ˙ϛŸlt6ȅƍOumlszligϞɱşɵƮŁOumlΝϛijȥ13=sŁAEligȅȥx˟ŘƙβOumlAringŁǸŲ=жʙѓϾŘƙAringʝϛȠūȚŴũǵǺǵȎ=ϚϾ˛ŝɐŘλΠUgraveIcircTHORNƉńũѓŘϫαUgraveѓŘȴʝϛ6
Oliver Yuen ndash nature Reserve amp Recreation Manager
naked Stables Private will be the first private reserve in China
with a wealth of new flora and fauna introduced to the project
from Sydney University Australia and as a fully qualified Ranger
working in many of the worldrsquos best wildlife parks Oliver takes a
special role in ensuring the environment of naked Retreats and
naked Stables Private Reserve will be full of life and a natural
self supporting eco system Oliverrsquos passion for both people and
nature make him the perfect person to teach our guests about
what we do and make their stay not only a relaxing one but
also a fun fulfilling educational one as well Oliver previously
worked in wildlife parks and resorts such as Azura Retreats in
Mozambique Mobala Private Game Reserve in South Africa and
Sydney Aquarium in Australia
袁鹏威 - 活动经理和度假村 生物学家
naked StablesƮѓŘszligϞĸϭljΪOumlцʾũiacuteʾOumlˆoacuteƟʵ6OliverѽϞɜGAringȚφͿɯAringλūķOuml˪λƝiacuteλƝ=ϡƎФǁĹTHORNOumlϙ˪iacuteВľѽOumlľѽе=Ф˼naked Retreats ũnaked StablesϾѯĖĥ˪ѱЕ5ʿѳĺOuml˪΄Oumlźǔľѽ˛QύѯіϘƶ˔6АʊoslashˆȏũѳʿOumlƊʮ˼ѻūOumlˆȅĵͰɒOumlǸˆͰɒѼOuml˷ɋ=sʨ˂ɒФжȕOuml˶ŒxLjLjČ=˶Ϛ˂ɒOumlǝѢǑșlOtildeϾǭΫcurren˹ũϾƷЋϤϦ6АʊтʣФɫčũGAringȚφͿɯѹŏiquestϙ˪iacuteВũWŰʵOumlľѽVȂMozambique OumlAzura Retreats Mobala Private Game Reservelt6
46
Philip C Davis Company Director naked Retreats
Phil joined the Board of Directors for naked Retreats hotel
management company in 2011 His previous board experience
includes Tian Rui Hotel Corporation holder of the master license
for Super 8 economy hotels in China and Hong Kong from 2006
to 2008 He also was a founding shareholder of Tian Rui and
served as its President and Managing Director from 2006 to
2008 He was a board member of Tian Xian Cheng a bai jiu
concern which is a joint venture between Pernod Ricard and a
2010
Phil was previously Chairman of the Budweiser (Wuhan)
International Brewing Company and Managing Director of the
AnheuserBusch business in China and Hong Kong from the
beginning of 1996 through 2002 From 2003 to 2005 he
headed the AnheuserBusch liaison office with Tsingtao Brewing
Company
Phil holds a PhD in history from Washington University and
started his career as a market researcher at a major advertising
agency in the US before moving to AnheuserBusch and
heading its consumer planning and new product development
functions in the 1980s
Philip CDavis naked 度假村公司董事长
PhilЂɱƞˏȥnakedoacuteƟʵǙacircŎȓŁOumligraveƁ6ϡĖĥOumlǑϏVȂФːǙacircƍˇф5ϡƎЂɱэɱФѓŘũѓŘΒIJEacuteˇSuper ǑƖǙacirc ʼnˆ6˶=ϚːǙacircƍOumlmiddot˽ʼnecirc=ФɱэɱʖƣEacuteˇƍOumlѵ|ũigrave6ɱэɱʖƣ=ϞƝІWȎȞƞũJǙ˪ȴʝϛƬɫūѱOumlʝϛ77ΐOumligraveƁГ6
iquestɱэɱ=Phil͵šBudweiserŘƙɳǙŁOumligraveƎѓŘũѓŘΒIJCŝyŁOumligrave6iquestɱэ13ɱ=CŝyũʫETHʌǙŁOumlȠɆdegOumlĤЩˆ6PhilϴϾŴ˭uacuteAringλOumlș˻дλvλ=ФǁɱCcedilȅOgraveCŝy5ĤЩΞĒŔŷũΪʑǭāĿɭтʣ=OumlϛʜzЂɐŘOumlϞƝœĵCcedilȓŁ=Eacuteˇaeligω6
47
OUR INTERNATIONAL TEAM
International team
Chief master planners amp architects
the urban landscape of modern China with Xintiandi in
Shanghai a commercial cultural and entertainment district
Since then the studio has worked on projects in very diverse
categories both small and large scale projects include mixed
use projects like the ldquoTiandirdquo in Hangzhou Chongqing Wuhan
and Foshan luxury villa and high rise residential complexes in
Shanghai and Vietnam as well as various boutique hotels and
Chalet Architects
A00 Architecture is most well known for their research
inenvironmental sustainability and its application to their
work in Architecture Interiors and Furniture Their portfolio
includes feature restaurants luxury spas retail stores design
conversion of dozens of historic Shanghai homes into highly
personalized residences
Interior Designers AIM (Architecture amp Design) brings expertise
in the combination of world architectural styles and design
influences to the interior designs at naked Stables Private
Reserve With the Shanghai office led by the two founding
on comfort warmth and a unique blend between African and
Asian design sensibilities
Landscape Architect
Design Land Collaborative (DLC) is a professional consulting firm
comprised of landscape architects and planners with an office in
Shanghai and the United States Projects have a strong emphasis
on cultural resources historic preservation and ecological
design involving both the public and private sectors
ͰɒOumlāЮdivide
ɴǵϡΑάOumlёȣ
ŘƙŸdivide
首席规划师和建筑师
benwood Studio Shanghai OumlсɜΙɧтϞѠĨШ˛ŝΪTHORNľ=˼ʙƍ˙ϛ5Ÿ5ЄȎϞOumlʵЉ6тŮ=ЁƻȥĹȏŔɟAringΟOumlΙɧ=VȂţјOumlͻůTHORN=іʱ5͵šƎę˗OumlŤŴpϡƎФ˛ŝũЛɫOumlijѢЭʵ=ȮŻϾФѓŘƎˉ_OumlĹȏǐʑǙacircƎoacuteƟ6
小圆房建筑
AOO Architecture ФźǔWŰƎǵ θāЮĈɘϾѯѭЛOumlƭ=s˘ƮʙƭϰϸЂɬƝѩ6ɒƻŚOumlΙɧVȂ˔5ŤŴȤѓΫ5ȫ˙acirc5ˤƗίǙacirc˛ŝυНǙacirc lt5ˆoacuteƟϡƎϞ΄ȧOuml˛ŝș˻ѢЭOumlCcedilŸƎˆŸĨШ6
ɬ ˤƗ˰AIMƭѡˤƗltѥѣЂǁƭѡĘķũˤƗOumlɐƿū=ϭNtildenaked StablesOumlɬˤƗ6ФȅѳŧȈũaȚ˶OumlūѽmiddotTˆȭNtildeOuml˛ŝTdegOumlUѠ΅=ˤƗѣі5ũφčˤƗȓɲOumlntildeˊū6
景观设计
Design Land Collaborative (DLC) ϞƝiquestǒōˤƗІŔŷOumlѥϛѰξŁ=Ф˛ŝІɐŘǩˤϾēрƉń6ʙΙɧ˘ЂŋѣŸș˻ĻЕ=ƿūźW˪ǴƔ=ѥѣЂŁŃƎϾTHORNOumlŔŷ6
48
Engineering amp Project Management team
Scott Wilson Group PLC is a globalintegrated design and
engineering consultancy for the built and natural environments
Scott Wilson is responsible for the project management the
electrical and mechanical engineering for the project
Environmental Consultants
Environmental Resources Management (ERM) a leading global
provider of environmental health and safety risk and social
consulting services ERM deliver innovative solutions for business
and government clients helping them understand and manage
their impacts on the world around them ERM have 137 offices
in 39 countries and employ approximately 3300 staff
Sustainability Consultants
Bisagni Environmental Enterprises (BEE) works with the
engineering and design teams to ensure the environmental
goals set out at the inception of the project are achieved
LEED Consultants
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
Local Design Institute
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
General Contractor
and have been responsible for some of Chinarsquos most iconic
properties such as the World Financial Centre in Shanghai
工程及项目管理团队
Scott Wilson Group PLCϞƝʺʳŔɟOumlźWˤƗƎľѰξŁ6Scott WilsonĤЩΙɧOumlaacuteʠƎƉΤľ6
环境咨询
Environmental Resources Management (ERM)ϞƝʺʳαϛȭѰξŁ=ŀźǔWŰ5ƫǰCʺƎŁŃˣƁĘΌUgraveѰξĞ6ERM˙ϛƎоġɑǸŲŀĨĶβOumlǀǧĈF=UѠɒȥǀsŎȓʙǑϱoslashˣƁźǔAEligȅOumlϳΗ6ERMФʺʳϾ137ĸēрƉń=myĸŘƝ=ϴϾAringК3300ɜГľ6
可持续发展咨询
Bisagni Environmental Enterprises (BEE)ІľˤƗdivideΑűūѽ=ϡʽWФΙɧǭ˽ƼotildeˤȜOumlźǔWŰǵ θāЮɧnOumlȚ˹6
绿色建筑认证咨询
Shanghai Pacific Energy Center (SPEC)ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlŁтϞ6
本地设计公司
Shanghai Baoye Construction Corp Ltd ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlαϛȭŁтϞ6
总承包商
ϞƝŘƝƐľVŁ=ϠƻȥηucircѓŘnьβΙɧ=țˍ˛ŝźʳDŽˊѓΫ6
49
naked COVERAGE
wwwcnngocom
ldquo25 killer things to do this summerrdquo
26 April 2010
Time Magazine
ldquoRun to the Moganshan Hillrdquo
新浪博客
ldquo避世的可能rdquo
31 December 2009
wwwenglisheastdaycom
ldquoThe first batch of ldquoChina Treasured Towns ldquo released
December 2009
Shanghai Urbanatomy
ldquoGet naked this time with horsesrdquo
Shanghai Daily
ldquoGreen MaGIC Casts design spellrdquo
14 October 2009
新浪商品
ldquo中国最佳设计酒店大赏rdquo
September 2009
wwwchannelnewsasiacom
ldquoChinarsquos green resort allows travellers to vacation on good consciencerdquo
2 September 2009
wwwbijianlinblshecom
ldquo莫干隐居rdquo
25 Aug 2009
wwwassociatecontentcom
ldquoThe Exquisite Moganshan Mountains of Chinardquo
Ɏ
Wikitravel
ldquoMoganshanrdquo
德清新闻网
ldquo承包国营林场建造生态ldquo逸站rdquo
wwwsinoeventcom
ldquo亚洲旅游地产及景点峰会成功举行rdquo
wwwchinatravelbrandingcom
ldquoPursuing Green for Greenrdquo
wwwbrandrepublicasia
ldquoMaking moves towards ecofriendly eventsrdquo
7 May 2009
wwwhandsonshanghaiorg
ldquoHands On Asia Conference Summeryrdquo
May 2009
wwwmyvacationcn
ldquo莫干山居rdquo
3 April 2009
wwwshanghaidailycom
ldquoThe naked truth Time to clean up Moganshan litterrdquo
4 March 2009
wwwgreennovateorg
ldquoMoganshan Project Kick Offrdquo
13 February 2009
Travesias
ldquonaked retreatsrdquo
Feb 2009
合肥在线
ldquo大山里的裸家族rdquo
20 October 2008
wwwentrepreneurcom
ldquoThe arrival of the Olympics showcases Chinarsquos burgeoning entrepreneurial spirit ldquo
7 August 2008
50
Shanghaiist
ldquoWeekend escape to Moganshan 莫干山rdquo
9 April 2008
私家地理
ldquo艳阳下的荫凉rdquo
30 May 2008
City Weekend
ldquoGet naked in Moganshanrdquo
25 January 2008
wwwbundpiccom
ldquo在这绿中撒点野rdquo
wwwhuzhougovcn
ldquo相中德清筏头的青山绿水南非客商莫干山下建生态逸站rdquo
wwwurbanatomycom
ldquo24 Hours in Moganshanrdquo
wwwhkheadlinecom
ldquo杭州莫干山竹林深处人家rdquo
15 May 2009
wwwnewsweekcom
ldquoBack from abroadrdquo
May 2009
Chinatravelnet
ldquoMoganshan A Heavenly Hideaway of Bamboo Forests amp Tea Plantationsrdquo
April 2009
wwwmzztmcagovcn
ldquo2009年踏青乐游路线推荐大公布rdquo
16 March 2009
第三媒体
ldquo规划一条畅快随性的踏青之旅rdquo
28 October 2009
wwwdqnewszjolcomcn
ldquo三九坞 ldquo裸家族rdquo钟爱的世外桃源rdquo
28 October 2008
ldquo自驾行天下rdquo之中国莫干山rdquo
Sep 2008
ldquoShiffting Gearsrdquo
Sep 2008
April 2008
Chewed up amp Spit Out
ldquoGet nakedrdquo
19 February 2008
ldquoBest Weekend Getaway Hotels Shanghairdquo
富世
Ecoefficient hotel低碳下榻
April 2011
Spa China Guy 男士派
Experiencing The Unique
2010
Cosmo 时尚
跨洋建屋隐居不隐世
April 2010
Global Times
The Mountain of legends
Global City Geography 城市地理
莫干山 naked Retreats 都市人一ldquo裸rdquo到底的山居生活
Dec 2009
China Daily
Rural Retreat
20 March 2011
China Daily
4th March 2011
Modern Weekly周末画报
圣诞低碳游
Dec 2010
Elite Traveler 携程自由行
旅尚
Esquire
Hidden Best Restaurants
Feb 2011
51
52
53
24
Treetop villa 4 bedroom villa ccedilpͱĉ
Interior area 室内面积 2667sqm
Exterior area 室外面积 863sqm
Total usable area 实际使用面积 353sqm
25
Level 1 一层
Interior area 室内面积 136sqm
Exterior area 室外面积 168sqm
Level 2 二层
Interior area 室内面积 1307sqm
Exterior area 室外面积 695sqm
26
FITTINGS amp FINISHES SCHEDULE
EXTERIOR AND INTERIOR FINISHES
External walls
Structure is built from steel and SIP (Structural Insulated Panels) External wall is cladded with painted fiber cement board
Internal walls
emulsion paint
Ceiling
Ceiling is finished with emulsion paint
Flooring
Bedroom is finished with heavy strand bamboo flooring
Balcony
Balcony floor is finished with Wood Plastic Composite decking (M wood) Railing and trellis made with Liu An wood Balustrade is fitted with metal and Liu An wood
Window
bedrooms are fitted with double glazed LowE glass and Roto hardware
Kitchen amp powder room
Floor is finished with natural tile Kitchen cabinets and sink are provided Kitchen counter top is fitted with natural stone
Bathroom
Wall and floor are finished with natural stone
Doors
Entrance door is made of solid core timber fitted with Saflok RFID locks Bedroom doors are fitted with hollow core timber fitted with Saflok RFID security locks
ƭѡȦƎˤ]ɛ
室内外材料
oacuteƟͳʥ
oacuteƟͳƿńˤƗĮƿńƎƿńWOSIPlt6ʥϸΉɮOũʘ6
ɬʥ
ǸćƎͱтɬʥǩϸĔƎˎƲʘ6
ų
ųɘˎƲʘ6
THORN
ǸćģūɦTHORNO6ͱіќTHORNO
ȹ
ȹϸɦOʓʟ6ʈȲҎɦѐШOuml6ȇĬϸDŽрƎȲҎɦĜ6
acuteŲ
Ǹć5ͱOumlacuteŲϸȽɦѐacuteȀʆ-3ѓǹtȟƎ-0-ͶDŽʆƪ6
notĉ
THORNϡƎɘϡʿTHORNѦʓʟ=notĉŀlaquoŖϡƎʇ6notĉɘʿ˵6
Ќ
Ќʥ˦ƎTHORNϡʿ˵ʓʟ6
ɑ
ˏǺAringɑϸ˹Ψɦɑʆ˛-)ljordfɑNJ΄6ͱɑϸǹΨɦɑʆ˛SaflokljordfɑNJ΄6
27
MECHANICAL AND ELECTRICAL INSTALLATIONS
Heating and Cooling
AIRWELL centralized water source heat pump is provided Fresh air intake with heat recovery system is installed
Electrical provisions
are provided
Electricity
Concealed conduits are provided Threephase electricity supply with miniature circuit breaker distribution board is provided
TV telephone and internet connection
Satellite TV with all major international channels
is provided in all the villas Telephone outlets and wireless internet connection is provided
Hot water supply
Huang Ming solar hot water heater and Rinnai gas water heaters are installed for the villa
Water supply and pipes
Concealed copper pipes are used for both hot water and PPR pipes are used for cold water
The resort will be patrolled 24 hours a day CCTV system is in operation throughout the resort 24 hours a day All the villa front doors and bedroom doors are fitted with Saflok RFID security lock system
APPLIANCES TO BE PROVIDED OR INSTALLED IN EACH DOMESTIC
UNIT
机电设施配套
ŀɻũѐȐ
ɽyumlƍѓ˾Е˅`΄6ΪĘ˅ſ΄6
Ɲaacute
ʆEΐNtildeŎOumlǭŋϡƎѿ6
aacuteȞŀϰ
ѩϾϮ˾ΐȺ=ʆϾίoumlȺʠ=ʆaacuteΓOuml˓ΑaacuteЕŀϰ6
aacuteƎςˤ]
έaacute=ʹΐaacuteŹũʹΐȺ6
˅ˤ]
žɛϒɭ˅ʠƎȩɬɌʡ˅ʠ
Ŏ
˅ŀϰŎǩϸϮc˾ĮŎ=ȐŀϰŎŎ6
WCˤ]
oacuteƟAacuteˤϾϾΟ˶ѽOumlgȺaacute΄ϡƎΟ˶OumlπɄ6ˏǺAringɑƎͱϸSaflokljordfɑNJ΄
标准住宅单位附送以下设备
Stove BAUMATICExaust fan BAUMATICOven BAUMATICMicrowave BAUMATICFridge BAUMATICBARMini fridge (2 3 bedroom) BAIXUEWine fridge (4 bedroom) BAUMATICBEDROOMMini fridge BAIXUEBath KOHLERTERRACEBarbeque grill
TelevisionDVDBATHROOMShower KOHLERBasin KOHLER
notĉ aacuteraquoȷ ʄɇUcircǷnotĉϼχƉ ʄɇUcircǷnotĉaacuteDZΓ ʄɇUcircǷuȷ ʄɇUcircǷɬяrΓ ʄɇUcircǷHΟrΓ=ĉlt JμǙŖĉlt ʄɇUcircǷͱΟrΓ JμЌį Ǵȍȹ˞DZΓҒĉaacute ɯDVD ɯЌȪЌʠ Ǵȍʇ Ǵȍ
28
NOTE
1 The Developer reserves the right to substitute other materials
or appliances of comparable quality and standard for the
intended items as listed in above fittings and finished schedule
2 The fittings and finished as listed above shall be subject to
the terms of formal Agreement for Sale and Purchase Those
provisions may have slight variation in the color measurement
3 The Developer reserves the right to make modifications and
changes to the building design fittings and finishes without
prior notice
4 Fittings and finishes of the Special Units may be different
from those of the Typical Units
备注
āЮ˙WȰϞʧʹȞ=Dв˹ƙʮȁεϘϡUgraveётƭѡȦϡƎˤ]Ccedil˛ȧĹΙ6
˛ȧĹΙȦϡƎˤ]ǩϡн˾ɈɉūКOumlǿщegraveѬ6ĹΙƭѡȦƎˤ]ǵɭƁФϋ˔=ȣoacutepoundAcirc5ȓ5ѺуƎƆľ˛ordfʬp6
āЮ˙WȰϞʧʹȞδeacuteϡƎĽĨϛOumlˤƗ5ƭѡȦϡƎˤ]ʹεȮαс6
˔EumlЏOumlēƭѡȦϡƎˤ]І˛oȧĹΙǵɭϾx6
29
PURCHASE OPTIONS
Buying a Tree-top Villa at naked Stables Private Reserve involves signing a Sale and Purchase Agreement with the development
company and a Lease and Management Agreement and Deed of Conditions with the Hotel Management Company The Management
Agreement requires the purchaser to lease the property back to the Hotel Management Company to manage on the ownerrsquos behalf
There are two different plans which are available for buyers
在 naked Stables 购买一套拥有不动产权的树顶别墅包括与发展公司签署一份买卖协议以及与酒店管理公司签署一份租赁管理协
议和条件契约管理协议要求购买者以业主的名义向管理公司出租其别墅以供其管理买家有两种方案可供选择
ŅɈκΙ
30
OPTION 1 - FLEXIBILITY
1Owner Usage Rights
Zero usage restrictions
Early reservations are required to secure Villarsquos especially during prime and peak seasons If a Villa Owner does not provide the
required advance notice for a reservation the resort may be required to offer the owner a different unit or in the worst case no
availability at all
1 业主使用权限
ȫ˼ϸΏѐ
ϘʴʣЎegraveˏѢp=ϺʙФƐƕ6ˍřpϛѝɍϾŀϘʴOumlϸЂЎegraveOumlЎс=oacuteƟAacuteƮʙŀȮϞdegѢdeg=ƆеѻЦĴOumlʮȁɍϾǹĉ6
2 Rental Revenue
2 租金收入
a Rental revenue
Whilst not in residence the owner will be eligible to earn a pro rata 36 of the room revenue generated by the Reserve during their
absence Ie Everyday the revenue generated by the entire resort is divided amongst the owners not in residence on that day When
an owner is in residence he forfeits his opportunity to earn revenue
ѸDŽˏ
ϛѝxǝѢʖƣ=ƮOtildeOgraveoacuteƟAacuteordfѸʙĉͳOtildeϧOuml6ɏoacuteƟAacuteordfѸɨΡxǝѢФfrac14OumlϛѝOumlĉͳOtildeOumlϧƮ^ʒǩēʆĺжΡϛѝ6IcircϛѝǝѢФʙpȕ˶=Ʈ˱ʸƅOtildeϧOumlƉƁ6
b Monitoring your returns
Owners will receive regular financial information in the form of an electronic or hardcopy statement with details including owner
records of stays amounts spent revenue generated etc Owners may request to receive these statements daily weekly or monthly
Should the owner wish to lsquocash outrsquo and withdraw cash generated from their villa ownership this will be available biannually at the
gtƢethɰOumlſY
ϛѝƮƁegraveʖOgraveaacuteѲPƆɘP~Yo=ɬˋʭregOumlȧordfϛѝOumlˏѢƘȼ=ΞĒƘȼ=ˏſYUgrave6ϛѝǵκЪɏˉ=ɏέʖ=ƆɏĸМOgravefrac14Yo6ˍϛѝoslashѳƓФoacuteƟAacuteѓOumlˏſYljα=ɨɋǵɍSɱ˹˲Ϟfrac346ƆɏɱOumlМƆɏɱOumlМ6
选项1-灵活性
31
c Cashing out your returns
Owners will be able to cash out their returns twice a year If the owner chooses not to cash out his returns the resort allows the
owners to use their returns at the resort This option allows the owners to deduct returns pretax
gtƮɴOumlſYŚDŽĈ˾ʷordf
ϛѝɭņɏɱȢfrac34ϡDŽĈ˾ʷordfɒOumlſYϧ6ˍřϛѝκЪxʷordfOumlϧ=ǵϡФoacuteƟAacuteѓ˼ϸ6жѕκΙПηϛѝǻshyɩʣOumlſY6
3 Discounted Resort Services
All services available at the resort are offered to owners and their guests at a 20 discount off list prices These services include
restaurants wellness centre and activities centre
3 有折扣优惠的度假村服务
oacuteƟAacuteȕϾŀĺϛѝϡƎɒǸˆOumlĞiumlDвnƠĺЃOumlгǻ6жΡĞVȂ5ƫǰѓΫũƂiacuteѓΫ6
4 Services Fee
When the owner is in residence the resort continues to offer services on their behalf These services include Butler Bell
Housekeeping and Room Service In addition to these the resort offers water electricity wireless Internet and telecom services
included in the Services Fee to the owner whilst in residence The services fee is 300rmb per room per night This fee is charged on
all rooms regardless of which are in use
4 服务费用
IcircϛѝФoacuteƟAacuteǝѢ˶=oacuteƟAacuteƮƚθϡɒOumlɜϦϛѝŀĞ6жΡĞVȂϵˆ5αȔ5ƝоũǸĉĞ6shyȥжΡт=oacuteƟAacuteФϛѝǝѢʖƣŻŀ5aacute5ʹΐűȠϡƎaacuteάĞ=жΡiumlVŠФĞĒϸѓ6ɏĸĉƣɏOumlĞĒϸЏˆəe6жĸĒϸΛϾĉƣʷOuml=xɃfrac14ĉƣĚФ˼ϸ6
5Maintenance
4 of hotel room revenue will be reserved for ongoing building maintenance This will be deducted from the ownerrsquos share of total
room revenue
5 维护
ǙacircǸĉˏOumlƮ^ȰѽŮθƭѡδтĒϸ6ħēDŽuumlƮiquestϾˆǵēOtildeOumlǙacircǸĉˏĕuumlѓǻshy6
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Rooms Available 可用房间 121 121 121 121 121 121Estimated occupancy 预计使用率 35 45 55 60 60 51Estimated average daily room rate 预计每日平均房价 2500 2675 2836 2977 3096 2817Growth in room rate 房价增长率 7 6 5 4 6Annual room sales 年房间销售额 38644375 53163619 68876422 78894810 82050603 64325966RENTAL RETURN ESTIMATES - RMB Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGEEarnings Per Room (36 of gross room revenue) 124173 170827 221315 253507 263647 2066942 Bedroom 收益 ndash 双人间 248346 341653 442631 507013 527294 4133873 Bedroom 收益 ndash 三人间 372519 512480 663946 760520 790941 6200814 Bedroom 收益 ndash 四人间 496692 683306 885261 1014027 1054588 826775
INDICATIVE YIELD Indicative selling price Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
2 Bedroom 收益 ndash 双人间 6000000 41 57 74 85 88 69
3 Bedroom 收益 ndash 三人间 9000000 41 57 74 85 88 69
4 Bedroom 收益 ndash 四人间 12000000 41 57 74 85 88 69
Hotel revenues and owner rental yield - Option 1 Flexibility
32
OPTION 2- STABILITY
1Usage Rights
1 使用权限
选项2-稳定性
Total Permitted Usage Prime Peak SeasonPermitted Usage
Peak SeasonPermitted Usage
Out-of-SeasonPermitted Usage Blackout
40 days per yearNo occupancypermitted
Up to 20 days per year but no more than 7consecutive daysfor any one stay
Up to 20 days per year but no more than 7consecutive days for any one stay
No occupancypermitted
允许使用总数主要的旺季允许使用
旺季允许使用
淡季允许使用
无折扣期
每年40天 不允许占用 每年20天但是每人
不能连续居住7天每年20天但是每人 不能连续居住7天
不允许占用
Prime Peak Season To be published by naked Retreats in according to government notification every year Prime Peak Season
Middle Autumn Festival (Sept) excluding Blackout dates
Ɛƕɏɱϻnaked RetreatsĻǟоġĵāordfс6ƐƕVȂѓŘsup1ƽϞМĀМlt5ȋiacuteƽͶМlt5Řʱƽ˴Мlt5ʭɛƽМlt5ѓʲƽǘМlt=xVȂʹгǻʖ6
ƕiquest˓МOgrave˴ϞМʖƣOuml10ĸїɡϡƎ10ĸľѽˉїʖ=xVȂƐƕũʹгǻʖ6
OutofSeason 20 days during December to February excluding Prime Peak Season and Blackout dates
Iacuteƕiquest˴ĀМOgraveĀМʖƣOuml=xVȂƐƕũʹгǻʖ6
Blackout Dates Peak demand dates such as holidays sporting events groups and citywide conventions Local cultural events
all as specified by the Hotel from time to time
ʹгǻʖεʴijėʖVȂƟʖ5Ћ˒5ũʺβOumlƁϨ6IcircTHORNɾyumlOumlŸƂiacuteiumlƮDвǙacircOumlɛljα6
2 Rental Revenue
2 租金收入
a Rental revenue
Regardless of your usage of your property your rental return will be fixed at 5 for the first 5 years of operation After this period
you will automatically migrate to the Flexibility plan
ѸDŽˏ
xɃɰOumlĉ˼ϸoacuteˍŪ=ͶɱOumlѸDŽϧiumlŊegraveOuml136ФжтŮ=ɴƮѳiacuteѧˏȬƂβĈF6
b Monitoring your returns
Owners will receive regular financial information in the form of an electronic or hardcopy statement with details including owner
records of stays amounts spent revenue generated etc Owners may request to receive these statements daily weekly or monthly
Should the owner wish to lsquocash outrsquo and withdraw cash generated from their villa ownership this will be available biannually at the
gtƢethɰOumlſY
ϛѝƮƁegraveʖOgraveaacuteѲPƆɘP~Yo=ɬˋʭregOumlȧordfϛѝOumlˏѢƘȼ=ΞĒƘȼ=ˏſYUgrave6ϛѝǵκЪɏˉ=ɏέʖ=ƆɏĸМOgravefrac14Yo6ˍϛѝoslashѳƓФoacuteƟAacuteѓOumlˏſYljα=ɨɋǵɍSɱ˹˲Ϟfrac346ƆɏɱOumlМƆɏɱOumlМ6
33
c Cashing out your returns
gtƮɴOumlſYϡDŽĈ˾ʷordf
Owners will be able to cash out their returns twice a year If the owner chooses not to cash out his returns the resort allows the
owners to use their returns at the resort This option allows the owners to deduct returns pretax
ϛѝɭņɏɱȢfrac34ϡDŽĈ˾ʷordfɒOumlſY6ˍřϛѝκЪxʷordfʙϧ=ǵϡФoacuteƟAacuteѓ˼ϸ6жѕκΙПηϛѝǻshyɩʣOumlſY6
3 Discounted Resort Services
All services available at the resort are offered to owners and their guests at a 20 discount off list prices These services include
restaurants wellness centre and activities centre
3有折扣优惠的度假村服务
oacuteƟAacuteȕϾŀĺϛѝϡƎɒǸˆOumlĞiumlDвnƠĺЃOumlгǻ6жΡĞVȂ5ƫǰѓΫũƂiacuteѓΫ6
4 Services Fee
When the owner is in residence the resort continues to offer services on their behalf These services include Butler Bell
Housekeeping and Room Service In addition to these the resort offers water electricity wireless Internet and telecoms services
rental option
4服务费用
IcircϛѝǝѢФoacuteƟAacuteȕ˶=oacuteƟAacuteƮƚθϡɒOumlɜϦϛѝŀĞ6жΡĞVȂϵˆ5αȔ5ƝоũǸĉĞ6shyȥжΡт=oacuteƟAacuteФϛѝǝѢʖƣŻŀ5aacute5ʹΐűȠϡƎaacuteάĞ=жΡiumlVŠФĞĒϸȕ6жϞȏOumlĞĒϸxVȂegraveβordfѸʆ6
5 Maintenance
Of the 5 guaranteed return generated form your property during the period you are not in residence the management company
will retain 4 of this return for maintaining your Villa The maintenance fund will be pooled and used for all Villarsquos in the resort
5维护
ɴxǝѢʖƣiquestɴOumlĉѓƮ˪Ouml13OumlſY=ŎȓŁƮWȰжbſYѓOumlϸѽɴpOumlŰ6ŰƈDŽƮ^ūsʜȅsϸЂϾoacuteƟAacutepOumlŰ6
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Hotel projections
Rooms Available 可用房间 not relevant 非主要Estimated occupancy 预计使用率 not relevant 非主要Estimated average daily room rate 预计每日平均房价 not relevant 非主要Growth in room rate 房价增长率 not relevant 非主要Annual room sales 年房间销售额 not relevant 非主要RENTAL RETURN ESTIMATES - RMB Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE2 Bedroom 收益 ndash 双人间 50 50 50 50 50 503 Bedroom 收益 ndash 三人间 50 50 50 50 50 504 Bedroom 收益 ndash 四人间 50 50 50 50 50 50
INDICATIVE YIELD Indicative selling price Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
2 Bedroom 收益 ndash 双人间 6000000 300000 300000 300000 300000 300000 300000
3 Bedroom 收益 ndash 三人间 9000000 450000 450000 450000 450000 450000 450000
4 Bedroom 收益 ndash 四人间 12000000 600000 600000 600000 600000 600000 600000
Hotel revenues and owner rental yield - Option 1 Flexibility
34
Option 1 - FLEXIBILITY Option 2 ndash STABILITY
investment returns for your Villa are influenced by the
success of the resort and the number of days you use
your Villa
Stable implies both your returns and your annual
usage rights to your property are fixed Regardless of
how well the resort operates your returns will remain
the same Equally you will only have a fixed number
of days allowed in residence
Usage Have unlimited usage rights to their Villa 40 days usage per year
Rental ReturnEarn 36 of the pooled returns from the entire resort
whilst not in residence
5 guaranteed return on their investment regardless
of resort performance
Resort Discount20 discount on all resort amenities and activities
(including SPA and Restaurants)
20 discount on all resort amenities and activities
(including SPA and Restaurants)
Services FeePay a Services Fee of 300rmb per room per night
whilst in residence
Maintenance4 of all room revenue is retained for maintaining
the owners Villa
4 of all room revenue is retained for maintaining
the owners Villa
选项1 ndash 灵活性 选项 2 ndash 稳定性
ȬƂβϸЂ˼ϸІſY6ɰOumlpѱſYʷǧЂoacuteƟAacuteOumlĿǑϱũɰoslashpOuml˼ϸoacute
ŊegraveβϤѯɰOumlſYũɏɱoslashЂɰOumlĉOuml˼ϸʹΏiumlŊegraveOuml6xɃoacuteƟAacuteOumlǑϱѫȁϾucircť=ɰOumlſYiumlŊegraveOuml6ϖTHORN=ɰъϾŊegraveOumlПηǝѢOuml6
使用 ʹΏѐOumlp˼ϸʹΏ ɏɱOuml˼ϸʹΏ
租金收入 ФxǝѢʖƣ=ƅOtildeмĸoacuteƟAacuteūsſYOuml xɃoacuteƟAacuteǑϱѫȁˍŪ=Wп13OumlſYϸЂѱ
度假村折扣 ϾoacuteƟAacuteˤ˲ũƂiacuteOumlгǻVȂSPAũlt ϾoacuteƟAacuteˤ˲ũƂiacuteOumlгǻVȂSPAũlt
服务费用 ǝѢʖƣ=ɏĉƣɏЏˆəeOumlĞĒϸ čѝϘ
维护 ϾĉƣˏOumlƮ^WȰϸЂϛѝpOumlŰ ϾĉƣˏOumlƮ^WȰϸЂϛѝpOumlŰ
OPTION COMPARISON
选项对比
35
36
INDUSTRY RETURNS AND BENCHMARKS
INDUSTRY REPORT
行业报告
Tourism and urban resorts is one of the fastest growing industries in China According to industry consultant HVS cities such
as Shanghai Beijing Shenzhen Guangzhou Hangzhou and Tianjin all have a population where a critical mass of highly affluent
individuals and successful companies exist generating demand for suburban resorts
ФѓŘ=ȾϽϛũoacuteƟAacuteσɓāЮOumlαϛтϞ6ĻǟʺʳǙacircĞϛltOumlϞΙYĵ˿=ФѓŘOumlѝϘˍ˛ŝ5[ǎ5˧5œј5ţјũdžǩēyѯAringȣOumlĥЍˆʾũĿOumlʝϛ=ϻfrac14ϚƊāȥoslashƴʵoacuteƟAacuteOumlƌAringεʴ6
Amongst other things the exponential growth in private vehicles has seen a huge increase in demand in the leisure market With
the completion of the shenjiahu highway in 2010 the travel time from downtown Shanghai to Deqing is now 2 hours Also with
stop at Deqing) scheduled to open in late 2011 travel time from downtown Shanghai to Moganshan will take between 15 to 2
hours When comparing travel times to get to other resort destinations in China ndash eg Hainan or Lijiang flight times might be within
2 or 3 hours total travel time including travel to airports and check in make the whole trip 6 to 7 hours plus additional travel cost
Within the 2 hour travel radius of Shanghai the quality of resort destinations is also (in our opinion) not at an international standard
with most hotels simply being lsquocity hotels in the countryrsquo rather than true resort properties operating at international standards
shyfrac14т=ѯĸˆγΊOumlāЮ=ĸˆƸϴϾȿϚσʂ˫6ѳɱ˥ƛůijϡŮ=iquest˛ŝOgraveOcircʭϚLjεϘĸΟ˶Ouml6ΪƭOumlijǵϡФ13ēєɬiquest˛ŝUumlAumlţј6ƏƮФɱYacuteǫľOumliquestţјOgraveɫǎOumlijѓϾϞаDzOcircʭlt=ъεϞĸSΟ˶OgraveȢĸΟ˶ǜǵϡiquest˛ŝѓΫOgraveAumlɢī˗6ˍřІѓŘOumloacuteƟˮTHORNŝɫ5ȒƯUgraveaƹ=shyȥϘųĒэĸΟ˶Oumlďα˶ƣ=ŻϘФVȂʣƉ=CʺƤũUgraveEgraveOslashƉ˛ų˛эĸΟ˶=ĽxϸɨΡuumlOumlαųΝȥ6Ѷō˛ŝїiΟ˶ɬOumlγΊoacuteƟʸdeg=э˟ͰɒˈltІŘƙŸnѬŻϾѯɛOumlǢ6AringēOumloacuteƟǙacircϚũѓOumlɨΡǙacircɍϾ_ёOumlʵp=ЗЗAumlxOgraveинŘƙϤϦ˛oacuteƟίĉΙɧOumlϘʴ6
ϛѝЎʖſYІaƹ
37
OUR NICHE
我们的利基
naked sees a need in the market for world class expertly designed and operated resorts which are within 1 to 2 hour travel time
of major cities in China As with other urban resorts we believe that the Leisure market and the MICE (Meetings Incentives
Conferences Events) market will be a huge driver for our business In addition we feel that we are already at the forefront of
the growing focus and concern on environmental design building and operations as well as the growing interest in nature and
environmental education At naked we also place a high emphasis on facilities and services for the entire extended family ndash from
children to parents to grandparents that other resorts do not place dedicated resources for
nakedЎƧOgraveȥФѓŘжϞεʴƏǢȑѝϘϞэȢĸΟ˶Ouml=˶ЁhζǁϞȱOumlѥϛˤƗũŎȓOumloacuteƟΙɧ6ͰɒΑάγΊũƁƁϨ5ưȘȾϽ5AringίʝϛƁϨ5ƂiacuteЮȉltOumloslashͰɒϛOumlіAringʤȞ6frac14=ͰɒФŋѣũiacuteźWίˤƗ5ƭШ5ŎȓũźWȓɲœ˛ϠǑѷФȥαϛȭя=ФnakedІαϛеxͰɒϚіoslashЂˣʵѓOumlŜѲ5Ɲ5ȌеOumlĞũˏ6
As such we feel very confident in the rates and occupancies that we will achieve Regarding room prices when benchmarking
against some of the other leading hotel brands in the resort market such as Aman Fayun Hangzhou Banyan Tree Hangzhou Fuchun
Resort Hangzhou Mandarin Oriental Hainan and Commune by the Great Wall average rates in March 2011 for single bedrooms in
this set are ~ RMB2800
ϩfrac14=ͰɒoslashЂˏѢĉƠϡƎˏѢȿcurrenɊάΫ6ФˏѢĉƠĈɘ=ІʙФoacuteƟAacute˛OumlсɜǙacircʑʁaƹ=ˍCҊĂО5ţјНҏѨ5ĥsup1˗ǝ5˓φŴecircĈǙacircũƵ΅OumlŁˣ=Фɱ˓МOumlEumlˆƣʒǩƠķ=6
Regarding occupancies we are confident to achieve occupancies of around 60 after about 4 years of operation but forecast
conservatively that our occupancies will start from around 35 in the 1st year of operation and grow steadily to 45 in year 2
55 in year 3 and 60 after the hotel is lsquomaturersquo from year 4 onwards
ФˏѢȿĈɘ=ͰɒŬϾάΫǑŚɱOumlǑϱ=ͰɒǵϡAumlOgraveOumlˏѢȿ6WŇƗ=ͰɒOumlˏѢȿƮƁϻszligϞɱOuml13=egraveЫOgravefrac34ɱOuml13ũszlig˓ɱOuml1313=szligɱϡŮƮƁЫOgrave6
Given the above estimates we believe that owners can expect attractive investment terms as illustrated in the table below
Ļǟϡ˛OumlŇƗ=ЎƗϛѝɭņOtildeOgraveOumlѱſYƮƁˍ΅o˿
CҊĂО
НҏѨ
ĥsup1˗ǝ
˓φŴecircĈǙacirc
Ƶ΅OumlŁˣ
RMB4270
RMB3500
RMB2000
RMB2150
RMB2388
Aman Fayun Hangzhou
Banyan Tree Hangzhou
Fuchun Resort Hangzhou
Mandarin Oriental Hainan
Commune by the Great Wall Beijing
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Rooms Available 可用房间 121 121 121 121 121 121Estimated occupancy 预计使用率 35 45 55 60 60 51Estimated average daily room rate 预计每日平均房价 2500 2675 2836 2977 3096 2817Growth in room rate 房价增长率 7 6 5 4 6Annual room sales 年房间销售额 38644375 53163619 68876422 78894810 82050603 64325966
38
39
ͰɒOumldivideTHE TEAM
40
Grant Horsfield ndash Chairman naked Group
Grant a native of South Africa is Founder and Chairman of the
naked Group
Before coming to China in 2005 Grant worked in England
and South Africa with more than 10 years business ownership
experience With background in IT he launched eBites
Limited in 2000 Operating nationally eBites was both a
publishing company and a callcentre facilitations company with
headquarters based in Cape Town In 2004 Grant received
an MBA from University of Cape Town Graduate School of
Business Upon graduation he decided to come to China as he
saw China is where business opportunities lie
After spending two years in Shanghai he found himself
overwhelmed by the metropolis and missed the natural beauty
of his home From this desire and need sprouted the concept
for naked Retreats which was launched in 2007 Grantrsquos vision is
to create sanctuaries that are in harmony with the environment
where people can appreciate the simple way of nature and
embrace the naked lifestyle Grantrsquos tireless efforts in promoting
ecotourism in the rural areas not only created jobs but also
pride for the local community He received an environmental
award from the Huzhou Government in 2008
高天成 - naked集团总裁
ij=ɫčIcircTHORNˆ=nakedƍOumlmiddot˽ˆũѵ|6
Ф13ɱȅOgraveѓŘтʣ=ij˪ЬФϯŘƎɫčľѽ=ϾŚɱOuml˙ϛǑϱƎРѽǑϏ6ФʙITǒOumlUѠ΅=ɱij˪ƭȜȥeBitesϾΏŁ=eBitesŁƮϱΝІaacuteŹĞѓΫLJɖƿū=ʙѵˤФǭʔugrave6ɱ=ijƅOtildeȥǭʔugraveAringλ˙λЙOumlMBAλ6dϛŮ=ǧegraveȅѓŘ=ϩǯOgraveȥжȕOuml˙Ɖ6
Ф˛ŝEgraveȥȢɱтŮ=āѳƓxȥ˪Ƃ=sʨAtilde˱ȥѳʿɐǒ6ФжѕИІεʴOumlʶ˼΅=ƭȜnaked Retreats
OumlΖĂФɱOtildeOgraveȥ˹˲6ijOumlΖĂƭШϞĸ˯THORNІѳʿũΣŃdeg=ˆɒǵϡΘѳʿ=ΘnakedOuml˪ƂĈ˾6ij˫ΔAacuteTHORNʵ˪ȾϽѽordfOumlxΦɹȞ=xLjmiddotШȥľѽıŻOtildeOgraveȥIcircTHORNˣʵOumlХϐ6ij˪ƅOtildeȥɱůјоġNāOumlźWAring˼ư6
41
Delphine Yip-Horsfield ndash Partner Ben Wood Studio Shanghai
received her Master of Architecture degree from Harvard
Boston prior to moving to Shanghai to oversee the award
winning Xintiandi project on behalf of Wood and Zapata In
the fall of 2005 Delphine became partner at Ben Wood Studio
Shanghai
Drawing from her own experience of diverse cultures Delphine
has led a multitude of high profile projects such as Hangzhou
Xihutiandi Zhujiajiao Oriental Garden Shanghai Waitanyuan
Beijing Palace 77 Shanghai Hongqiao Commercial Core Lijiang
Lashihai Resort Masterplan etc
In 2006 she was selected Wallpaper magazinersquos first annual 40
under 40 designer of the year
Delphine is the chief master planner and architect for naked
Home Village and naked Stables Private Reserve She also
oversees the visuals and styling of the naked Brand
叶凯欣 - 上海Ben Wood设计室合伙人
ϜǮΩɺ=Ben Wood ˤƗľѽOumlѵƢ=śęAringλƭѡλ6ȅ˛ŝтʣ=ФΒIJ5ɷКũuuacuteľѽ6ȅ˛ŝŮ=CcediloWoodũZapataĤЩΪTHORNΙɧOumlƢethľѽ613ɱʲƕ=ϜǮΩɺBen Wood ˤƗľѽūƃˆ6
ϾѯxŸϽșǑϏOumlϜǮΩɺ=EacuteˇȥηucircijocircΙɧOumlƢeth=VȂţјͻůTHORN5њƝƶecircĈųВ5˛ŝЕ5[ǎłatilde5˛ŝŭʦ˙ϛѓΫ5ȗƯȄŝoacuteƟAacuteѵŔŷˤƗUgrave6
ɱ=ˏκȥWallpaperСьǃɱoacuteϡ΅OumlˤƗ˰6
ϜǮΩnakedƝВAacuteũnaked RetreatsOumlѵˤƗеũƭѡ˰6˶ϚĤЩƢethnaked˙nOumlFũĘķˤƗ6
42
Kang Yang Lim ndash Group Chief Operating Officer naked Group
Group with over 13 years corporate finance and real estate
development experience Previously he was Director of the
real estate division of APP China taking responsibility for the
initial positioning and development of the USD15 billion lsquoWhite
Magnolia Plazarsquo mixed use development project (including
the development of Shanghairsquos first W Hotel) He also led the
concept and development of APPrsquos branded residence and resort
project in Sheshan Shanghai
Finance division of PricewaterhouseCoopers in Melbourne
Australia where he specialized in business value and strategy
worked in inhouse strategy roles for CocaCola GB in London
and to British venture capital firm of the year (2004) ISIS Equity
Partners before coming to China in 2005
Accountants Australia in 2002 and is also an affiliate of the
of Commerce and Diploma in Modern Languages from the
University of Melbourne Australia
林纲洋- naked 集团首席营运官
ƞˏnakedƍOumlȩ˪ϴϾŚɱOumlʝϛ~ƎTHORNǭāǑϏ6Фfrac14тʣ=ѽѓŘDŽŒOumlTHORNǭāOumlѵƢ=ĤЩƠч13ϢЏOumlucircϸ8JЈȈœ9ǭāΙɧOumlcopy˽κшũǭāVȂ˛ŝszligϞƝ ǙacircOumlǭālt6˶ϚщNtildeȥDŽŒƍФ˛ŝҁ˗ʑʁѢЭũoacuteƟAacuteΙɧOumlȓɲũǭā6
ФDŽŒƍˇфтʣ=ȩİϑGAringȚφɣyuml_ʔŴϷOacuteƁƗ˰OumlǑȓ=ѥѣЂ˙ϛƠчũЯɁѰξ6ȩ˪Ф13ɱȅOgraveѓŘтʣэȑǭʔŴϷOacuteŮOumlϞotilde˶ƣɬ=ѽǵǺǵȎɂugraveŁɬOumlЯɁēͺ˰=ϡƎISISOumlʼnʏūѽƃRФϯŘɂugraveOumlϯŘĘΌѱŁˇф6
ȩ˪ФɱƅOtildeȥGAringȚφηƁƗ˰ƁũGAringȚφпʻωǗOumlƁГѱķ6˶ϚƅOtildeȥGAringȚφɣyuml_AringλOuml˙ϛλλϡƎCcedilЇϊλп6
43
Gabriela Lo ndash Managing Director naked Retreats
With over 15 years experience in high end events and PR
management Gabriela has been instrumental in bringing naked
to where it is today As one of the original members of the
naked Team Gabriela has led the growth of naked Retreats
to become one of the most famous eco retreat destinations in
China attracting guests and publicity from around the world
Originally from Macao Gabriela has rich multi cultural and
multinational living and working experience having worked and
studied for many years in Greater China England and Italy
卢家宝 - naked 度假村常务董事
ϴϾŚ13ɱOumlijocircƂiacuteũŁŃŋ΄ŎȓǑϏ=nakedDžOumlǜІȶƝXēxǭ6ѽħdivideOumlmiddot˽ГтϞ=ȶƝXϠǑAEligȭnakedѓŘѻϾɜOuml˪ȾϽɧOumlTHORNтϞ=ͼϭȥȅѳǁĹTHORNOumlǸˆ6ȶƝXȅѳGɑ=ϴϾĖĥOumlucircЏŸũucircŘǝѢũľѽǑϏ=ЬФAringѓŴTHORNʵ=ϯŘũϤAringȚϾѯucircɱωǗǑș6
Judy Zhu ndash General Manager naked Group
Zhu is the General Manager for naked Group ensuring smooth
operations of the group with a particular focus on government
朱燕 - naked 集团总经理
њώ=iquestnaked Retreatsmiddot˽ǭ˽ǜũij˪ūѽ6њώѽƍѵǑȓ=ĤЩIcircTHORNũŋ΄ʽWƍРѽ6Фƞˏnakedтʣ=њώФ˛ŝũ[ǎiquestŚηucircІ˙ϛϾŋOumlфϛ6ФΪͻȈƅOtilde˙ϛλ6
44
Kurt Berman ndash General Manager naked Stables Private Reserve
With over 16 years experience in FampB and high end luxury
resort management Kurt brings a wealth of experience and
will lead the preopening and operations of our new resort ndash
naked Stables Private Reserve Prior to joining naked Kurt was
the preopening General Manager at Six Senses Laamu and
Resident Manager for Six Senses Soneva Gili by Six Senses Kurt
has also worked at other prestigious resorts including Fregate
his career in hospitality in FampB and was a trained Chef with
experience working in many prestigious institutions including
The Dorchester Hotel in London Kurt is from South Africa and
has a masters certificate in hospitality management from Cornell
University
Kurt Berman - naked私人度假村总经理
ϾѯŚɱϬƎijIumlŤŴoacuteƟAacuteOumlŎȓǑϏ=ƮϡĖĥOumlǑϏȭNtildeͰɒΪoacuteƟAacute77)$ 0OumlϱϛũРϱ6Фƞˏ)$ тʣ=10ЬEacuteˇŚ8szligȳĭǦ9+1ϱϛѵǑȓũ8szligȳĭǦ9-2 ((OumlѤacircǑȓ610ŻЬˇфЂamp0ˆŝETHũ1+4UgraveʙўɜoacuteƟˮTHORN610OumlϛʜzЂϬαϛ=ϚϡϞĸФŬucircўɜƉńVȂ-0-0 -$-ltľѽŚOumlρȡϾOumlnot˰610ȅѳɫč=sϴϾǰɪyumlAringλЃOumlǙacircŎȓλ6
Richard Johnston ndash General Manager naked Home Village
Hailing from the United Kingdom but with most of his working
life in resorts throughout Africa Richard brings with him over
20 years experience in General Management and Director level
roles in world class resorts including Azura Retreats Cape Grace
hotel and the Saxon Hotel Richard plays a key role in the set
up of systems training and operating standards His years
of experience and mentoring leadership style make Richard a
natural inspiration for our young hotel management team
Richard Johnston - naked 家园村总经理
RichardȅѳϯŘ=IgraveAringucircOumloacuteƟAacuteľѽiumlФмĸčљ=ϴϾŚɱOumlѴūŎȓũǁƐoacuteƟAacuteVȂAzura
Retreats Cape Grace hotel and the Saxon HotelltijʒŎȓǑϏ6RichardФƭȜ΄5ʅρũРαnѬĈɘʜѯŋƨѽϸ6ĖĥOumlǑϏũȭNtildeĘķ˼OtildeoslashͰɒɱʬOumlǙacircŎȓdivideϾѯѳʿOumlƊȘ6
45
Teun Hanegraaf ndash Sales Director naked Retreats
Teun obtained a Bachelors in Business Studies and Masters
in Strategic Management with a focus on Chinese Business
Culture Teun increased our corporate sales business by 350
in his first year with us bringing international companies
ranging from international conglomerates Unilever and Coca
Cola to more local institutions such as The Shanghai American
School and leading Chinese companies such as Bank of China
韩天宁销售总监
ȅѳŧȈɥEcirc=şɵϴϾ˙ϛλλλ5ЯɁŎȓѥѣЂѓŘ˙ϛŸlt6ȅƍOumlszligϞɱşɵƮŁOumlΝϛijȥ13=sŁAEligȅȥx˟ŘƙβOumlAringŁǸŲ=жʙѓϾŘƙAringʝϛȠūȚŴũǵǺǵȎ=ϚϾ˛ŝɐŘλΠUgraveIcircTHORNƉńũѓŘϫαUgraveѓŘȴʝϛ6
Oliver Yuen ndash nature Reserve amp Recreation Manager
naked Stables Private will be the first private reserve in China
with a wealth of new flora and fauna introduced to the project
from Sydney University Australia and as a fully qualified Ranger
working in many of the worldrsquos best wildlife parks Oliver takes a
special role in ensuring the environment of naked Retreats and
naked Stables Private Reserve will be full of life and a natural
self supporting eco system Oliverrsquos passion for both people and
nature make him the perfect person to teach our guests about
what we do and make their stay not only a relaxing one but
also a fun fulfilling educational one as well Oliver previously
worked in wildlife parks and resorts such as Azura Retreats in
Mozambique Mobala Private Game Reserve in South Africa and
Sydney Aquarium in Australia
袁鹏威 - 活动经理和度假村 生物学家
naked StablesƮѓŘszligϞĸϭljΪOumlцʾũiacuteʾOumlˆoacuteƟʵ6OliverѽϞɜGAringȚφͿɯAringλūķOuml˪λƝiacuteλƝ=ϡƎФǁĹTHORNOumlϙ˪iacuteВľѽOumlľѽе=Ф˼naked Retreats ũnaked StablesϾѯĖĥ˪ѱЕ5ʿѳĺOuml˪΄Oumlźǔľѽ˛QύѯіϘƶ˔6АʊoslashˆȏũѳʿOumlƊʮ˼ѻūOumlˆȅĵͰɒOumlǸˆͰɒѼOuml˷ɋ=sʨ˂ɒФжȕOuml˶ŒxLjLjČ=˶Ϛ˂ɒOumlǝѢǑșlOtildeϾǭΫcurren˹ũϾƷЋϤϦ6АʊтʣФɫčũGAringȚφͿɯѹŏiquestϙ˪iacuteВũWŰʵOumlľѽVȂMozambique OumlAzura Retreats Mobala Private Game Reservelt6
46
Philip C Davis Company Director naked Retreats
Phil joined the Board of Directors for naked Retreats hotel
management company in 2011 His previous board experience
includes Tian Rui Hotel Corporation holder of the master license
for Super 8 economy hotels in China and Hong Kong from 2006
to 2008 He also was a founding shareholder of Tian Rui and
served as its President and Managing Director from 2006 to
2008 He was a board member of Tian Xian Cheng a bai jiu
concern which is a joint venture between Pernod Ricard and a
2010
Phil was previously Chairman of the Budweiser (Wuhan)
International Brewing Company and Managing Director of the
AnheuserBusch business in China and Hong Kong from the
beginning of 1996 through 2002 From 2003 to 2005 he
headed the AnheuserBusch liaison office with Tsingtao Brewing
Company
Phil holds a PhD in history from Washington University and
started his career as a market researcher at a major advertising
agency in the US before moving to AnheuserBusch and
heading its consumer planning and new product development
functions in the 1980s
Philip CDavis naked 度假村公司董事长
PhilЂɱƞˏȥnakedoacuteƟʵǙacircŎȓŁOumligraveƁ6ϡĖĥOumlǑϏVȂФːǙacircƍˇф5ϡƎЂɱэɱФѓŘũѓŘΒIJEacuteˇSuper ǑƖǙacirc ʼnˆ6˶=ϚːǙacircƍOumlmiddot˽ʼnecirc=ФɱэɱʖƣEacuteˇƍOumlѵ|ũigrave6ɱэɱʖƣ=ϞƝІWȎȞƞũJǙ˪ȴʝϛƬɫūѱOumlʝϛ77ΐOumligraveƁГ6
iquestɱэɱ=Phil͵šBudweiserŘƙɳǙŁOumligraveƎѓŘũѓŘΒIJCŝyŁOumligrave6iquestɱэ13ɱ=CŝyũʫETHʌǙŁOumlȠɆdegOumlĤЩˆ6PhilϴϾŴ˭uacuteAringλOumlș˻дλvλ=ФǁɱCcedilȅOgraveCŝy5ĤЩΞĒŔŷũΪʑǭāĿɭтʣ=OumlϛʜzЂɐŘOumlϞƝœĵCcedilȓŁ=Eacuteˇaeligω6
47
OUR INTERNATIONAL TEAM
International team
Chief master planners amp architects
the urban landscape of modern China with Xintiandi in
Shanghai a commercial cultural and entertainment district
Since then the studio has worked on projects in very diverse
categories both small and large scale projects include mixed
use projects like the ldquoTiandirdquo in Hangzhou Chongqing Wuhan
and Foshan luxury villa and high rise residential complexes in
Shanghai and Vietnam as well as various boutique hotels and
Chalet Architects
A00 Architecture is most well known for their research
inenvironmental sustainability and its application to their
work in Architecture Interiors and Furniture Their portfolio
includes feature restaurants luxury spas retail stores design
conversion of dozens of historic Shanghai homes into highly
personalized residences
Interior Designers AIM (Architecture amp Design) brings expertise
in the combination of world architectural styles and design
influences to the interior designs at naked Stables Private
Reserve With the Shanghai office led by the two founding
on comfort warmth and a unique blend between African and
Asian design sensibilities
Landscape Architect
Design Land Collaborative (DLC) is a professional consulting firm
comprised of landscape architects and planners with an office in
Shanghai and the United States Projects have a strong emphasis
on cultural resources historic preservation and ecological
design involving both the public and private sectors
ͰɒOumlāЮdivide
ɴǵϡΑάOumlёȣ
ŘƙŸdivide
首席规划师和建筑师
benwood Studio Shanghai OumlсɜΙɧтϞѠĨШ˛ŝΪTHORNľ=˼ʙƍ˙ϛ5Ÿ5ЄȎϞOumlʵЉ6тŮ=ЁƻȥĹȏŔɟAringΟOumlΙɧ=VȂţјOumlͻůTHORN=іʱ5͵šƎę˗OumlŤŴpϡƎФ˛ŝũЛɫOumlijѢЭʵ=ȮŻϾФѓŘƎˉ_OumlĹȏǐʑǙacircƎoacuteƟ6
小圆房建筑
AOO Architecture ФźǔWŰƎǵ θāЮĈɘϾѯѭЛOumlƭ=s˘ƮʙƭϰϸЂɬƝѩ6ɒƻŚOumlΙɧVȂ˔5ŤŴȤѓΫ5ȫ˙acirc5ˤƗίǙacirc˛ŝυНǙacirc lt5ˆoacuteƟϡƎϞ΄ȧOuml˛ŝș˻ѢЭOumlCcedilŸƎˆŸĨШ6
ɬ ˤƗ˰AIMƭѡˤƗltѥѣЂǁƭѡĘķũˤƗOumlɐƿū=ϭNtildenaked StablesOumlɬˤƗ6ФȅѳŧȈũaȚ˶OumlūѽmiddotTˆȭNtildeOuml˛ŝTdegOumlUѠ΅=ˤƗѣі5ũφčˤƗȓɲOumlntildeˊū6
景观设计
Design Land Collaborative (DLC) ϞƝiquestǒōˤƗІŔŷOumlѥϛѰξŁ=Ф˛ŝІɐŘǩˤϾēрƉń6ʙΙɧ˘ЂŋѣŸș˻ĻЕ=ƿūźW˪ǴƔ=ѥѣЂŁŃƎϾTHORNOumlŔŷ6
48
Engineering amp Project Management team
Scott Wilson Group PLC is a globalintegrated design and
engineering consultancy for the built and natural environments
Scott Wilson is responsible for the project management the
electrical and mechanical engineering for the project
Environmental Consultants
Environmental Resources Management (ERM) a leading global
provider of environmental health and safety risk and social
consulting services ERM deliver innovative solutions for business
and government clients helping them understand and manage
their impacts on the world around them ERM have 137 offices
in 39 countries and employ approximately 3300 staff
Sustainability Consultants
Bisagni Environmental Enterprises (BEE) works with the
engineering and design teams to ensure the environmental
goals set out at the inception of the project are achieved
LEED Consultants
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
Local Design Institute
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
General Contractor
and have been responsible for some of Chinarsquos most iconic
properties such as the World Financial Centre in Shanghai
工程及项目管理团队
Scott Wilson Group PLCϞƝʺʳŔɟOumlźWˤƗƎľѰξŁ6Scott WilsonĤЩΙɧOumlaacuteʠƎƉΤľ6
环境咨询
Environmental Resources Management (ERM)ϞƝʺʳαϛȭѰξŁ=ŀźǔWŰ5ƫǰCʺƎŁŃˣƁĘΌUgraveѰξĞ6ERM˙ϛƎоġɑǸŲŀĨĶβOumlǀǧĈF=UѠɒȥǀsŎȓʙǑϱoslashˣƁźǔAEligȅOumlϳΗ6ERMФʺʳϾ137ĸēрƉń=myĸŘƝ=ϴϾAringК3300ɜГľ6
可持续发展咨询
Bisagni Environmental Enterprises (BEE)ІľˤƗdivideΑűūѽ=ϡʽWФΙɧǭ˽ƼotildeˤȜOumlźǔWŰǵ θāЮɧnOumlȚ˹6
绿色建筑认证咨询
Shanghai Pacific Energy Center (SPEC)ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlŁтϞ6
本地设计公司
Shanghai Baoye Construction Corp Ltd ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlαϛȭŁтϞ6
总承包商
ϞƝŘƝƐľVŁ=ϠƻȥηucircѓŘnьβΙɧ=țˍ˛ŝźʳDŽˊѓΫ6
49
naked COVERAGE
wwwcnngocom
ldquo25 killer things to do this summerrdquo
26 April 2010
Time Magazine
ldquoRun to the Moganshan Hillrdquo
新浪博客
ldquo避世的可能rdquo
31 December 2009
wwwenglisheastdaycom
ldquoThe first batch of ldquoChina Treasured Towns ldquo released
December 2009
Shanghai Urbanatomy
ldquoGet naked this time with horsesrdquo
Shanghai Daily
ldquoGreen MaGIC Casts design spellrdquo
14 October 2009
新浪商品
ldquo中国最佳设计酒店大赏rdquo
September 2009
wwwchannelnewsasiacom
ldquoChinarsquos green resort allows travellers to vacation on good consciencerdquo
2 September 2009
wwwbijianlinblshecom
ldquo莫干隐居rdquo
25 Aug 2009
wwwassociatecontentcom
ldquoThe Exquisite Moganshan Mountains of Chinardquo
Ɏ
Wikitravel
ldquoMoganshanrdquo
德清新闻网
ldquo承包国营林场建造生态ldquo逸站rdquo
wwwsinoeventcom
ldquo亚洲旅游地产及景点峰会成功举行rdquo
wwwchinatravelbrandingcom
ldquoPursuing Green for Greenrdquo
wwwbrandrepublicasia
ldquoMaking moves towards ecofriendly eventsrdquo
7 May 2009
wwwhandsonshanghaiorg
ldquoHands On Asia Conference Summeryrdquo
May 2009
wwwmyvacationcn
ldquo莫干山居rdquo
3 April 2009
wwwshanghaidailycom
ldquoThe naked truth Time to clean up Moganshan litterrdquo
4 March 2009
wwwgreennovateorg
ldquoMoganshan Project Kick Offrdquo
13 February 2009
Travesias
ldquonaked retreatsrdquo
Feb 2009
合肥在线
ldquo大山里的裸家族rdquo
20 October 2008
wwwentrepreneurcom
ldquoThe arrival of the Olympics showcases Chinarsquos burgeoning entrepreneurial spirit ldquo
7 August 2008
50
Shanghaiist
ldquoWeekend escape to Moganshan 莫干山rdquo
9 April 2008
私家地理
ldquo艳阳下的荫凉rdquo
30 May 2008
City Weekend
ldquoGet naked in Moganshanrdquo
25 January 2008
wwwbundpiccom
ldquo在这绿中撒点野rdquo
wwwhuzhougovcn
ldquo相中德清筏头的青山绿水南非客商莫干山下建生态逸站rdquo
wwwurbanatomycom
ldquo24 Hours in Moganshanrdquo
wwwhkheadlinecom
ldquo杭州莫干山竹林深处人家rdquo
15 May 2009
wwwnewsweekcom
ldquoBack from abroadrdquo
May 2009
Chinatravelnet
ldquoMoganshan A Heavenly Hideaway of Bamboo Forests amp Tea Plantationsrdquo
April 2009
wwwmzztmcagovcn
ldquo2009年踏青乐游路线推荐大公布rdquo
16 March 2009
第三媒体
ldquo规划一条畅快随性的踏青之旅rdquo
28 October 2009
wwwdqnewszjolcomcn
ldquo三九坞 ldquo裸家族rdquo钟爱的世外桃源rdquo
28 October 2008
ldquo自驾行天下rdquo之中国莫干山rdquo
Sep 2008
ldquoShiffting Gearsrdquo
Sep 2008
April 2008
Chewed up amp Spit Out
ldquoGet nakedrdquo
19 February 2008
ldquoBest Weekend Getaway Hotels Shanghairdquo
富世
Ecoefficient hotel低碳下榻
April 2011
Spa China Guy 男士派
Experiencing The Unique
2010
Cosmo 时尚
跨洋建屋隐居不隐世
April 2010
Global Times
The Mountain of legends
Global City Geography 城市地理
莫干山 naked Retreats 都市人一ldquo裸rdquo到底的山居生活
Dec 2009
China Daily
Rural Retreat
20 March 2011
China Daily
4th March 2011
Modern Weekly周末画报
圣诞低碳游
Dec 2010
Elite Traveler 携程自由行
旅尚
Esquire
Hidden Best Restaurants
Feb 2011
51
52
53
25
Level 1 一层
Interior area 室内面积 136sqm
Exterior area 室外面积 168sqm
Level 2 二层
Interior area 室内面积 1307sqm
Exterior area 室外面积 695sqm
26
FITTINGS amp FINISHES SCHEDULE
EXTERIOR AND INTERIOR FINISHES
External walls
Structure is built from steel and SIP (Structural Insulated Panels) External wall is cladded with painted fiber cement board
Internal walls
emulsion paint
Ceiling
Ceiling is finished with emulsion paint
Flooring
Bedroom is finished with heavy strand bamboo flooring
Balcony
Balcony floor is finished with Wood Plastic Composite decking (M wood) Railing and trellis made with Liu An wood Balustrade is fitted with metal and Liu An wood
Window
bedrooms are fitted with double glazed LowE glass and Roto hardware
Kitchen amp powder room
Floor is finished with natural tile Kitchen cabinets and sink are provided Kitchen counter top is fitted with natural stone
Bathroom
Wall and floor are finished with natural stone
Doors
Entrance door is made of solid core timber fitted with Saflok RFID locks Bedroom doors are fitted with hollow core timber fitted with Saflok RFID security locks
ƭѡȦƎˤ]ɛ
室内外材料
oacuteƟͳʥ
oacuteƟͳƿńˤƗĮƿńƎƿńWOSIPlt6ʥϸΉɮOũʘ6
ɬʥ
ǸćƎͱтɬʥǩϸĔƎˎƲʘ6
ų
ųɘˎƲʘ6
THORN
ǸćģūɦTHORNO6ͱіќTHORNO
ȹ
ȹϸɦOʓʟ6ʈȲҎɦѐШOuml6ȇĬϸDŽрƎȲҎɦĜ6
acuteŲ
Ǹć5ͱOumlacuteŲϸȽɦѐacuteȀʆ-3ѓǹtȟƎ-0-ͶDŽʆƪ6
notĉ
THORNϡƎɘϡʿTHORNѦʓʟ=notĉŀlaquoŖϡƎʇ6notĉɘʿ˵6
Ќ
Ќʥ˦ƎTHORNϡʿ˵ʓʟ6
ɑ
ˏǺAringɑϸ˹Ψɦɑʆ˛-)ljordfɑNJ΄6ͱɑϸǹΨɦɑʆ˛SaflokljordfɑNJ΄6
27
MECHANICAL AND ELECTRICAL INSTALLATIONS
Heating and Cooling
AIRWELL centralized water source heat pump is provided Fresh air intake with heat recovery system is installed
Electrical provisions
are provided
Electricity
Concealed conduits are provided Threephase electricity supply with miniature circuit breaker distribution board is provided
TV telephone and internet connection
Satellite TV with all major international channels
is provided in all the villas Telephone outlets and wireless internet connection is provided
Hot water supply
Huang Ming solar hot water heater and Rinnai gas water heaters are installed for the villa
Water supply and pipes
Concealed copper pipes are used for both hot water and PPR pipes are used for cold water
The resort will be patrolled 24 hours a day CCTV system is in operation throughout the resort 24 hours a day All the villa front doors and bedroom doors are fitted with Saflok RFID security lock system
APPLIANCES TO BE PROVIDED OR INSTALLED IN EACH DOMESTIC
UNIT
机电设施配套
ŀɻũѐȐ
ɽyumlƍѓ˾Е˅`΄6ΪĘ˅ſ΄6
Ɲaacute
ʆEΐNtildeŎOumlǭŋϡƎѿ6
aacuteȞŀϰ
ѩϾϮ˾ΐȺ=ʆϾίoumlȺʠ=ʆaacuteΓOuml˓ΑaacuteЕŀϰ6
aacuteƎςˤ]
έaacute=ʹΐaacuteŹũʹΐȺ6
˅ˤ]
žɛϒɭ˅ʠƎȩɬɌʡ˅ʠ
Ŏ
˅ŀϰŎǩϸϮc˾ĮŎ=ȐŀϰŎŎ6
WCˤ]
oacuteƟAacuteˤϾϾΟ˶ѽOumlgȺaacute΄ϡƎΟ˶OumlπɄ6ˏǺAringɑƎͱϸSaflokljordfɑNJ΄
标准住宅单位附送以下设备
Stove BAUMATICExaust fan BAUMATICOven BAUMATICMicrowave BAUMATICFridge BAUMATICBARMini fridge (2 3 bedroom) BAIXUEWine fridge (4 bedroom) BAUMATICBEDROOMMini fridge BAIXUEBath KOHLERTERRACEBarbeque grill
TelevisionDVDBATHROOMShower KOHLERBasin KOHLER
notĉ aacuteraquoȷ ʄɇUcircǷnotĉϼχƉ ʄɇUcircǷnotĉaacuteDZΓ ʄɇUcircǷuȷ ʄɇUcircǷɬяrΓ ʄɇUcircǷHΟrΓ=ĉlt JμǙŖĉlt ʄɇUcircǷͱΟrΓ JμЌį Ǵȍȹ˞DZΓҒĉaacute ɯDVD ɯЌȪЌʠ Ǵȍʇ Ǵȍ
28
NOTE
1 The Developer reserves the right to substitute other materials
or appliances of comparable quality and standard for the
intended items as listed in above fittings and finished schedule
2 The fittings and finished as listed above shall be subject to
the terms of formal Agreement for Sale and Purchase Those
provisions may have slight variation in the color measurement
3 The Developer reserves the right to make modifications and
changes to the building design fittings and finishes without
prior notice
4 Fittings and finishes of the Special Units may be different
from those of the Typical Units
备注
āЮ˙WȰϞʧʹȞ=Dв˹ƙʮȁεϘϡUgraveётƭѡȦϡƎˤ]Ccedil˛ȧĹΙ6
˛ȧĹΙȦϡƎˤ]ǩϡн˾ɈɉūКOumlǿщegraveѬ6ĹΙƭѡȦƎˤ]ǵɭƁФϋ˔=ȣoacutepoundAcirc5ȓ5ѺуƎƆľ˛ordfʬp6
āЮ˙WȰϞʧʹȞδeacuteϡƎĽĨϛOumlˤƗ5ƭѡȦϡƎˤ]ʹεȮαс6
˔EumlЏOumlēƭѡȦϡƎˤ]І˛oȧĹΙǵɭϾx6
29
PURCHASE OPTIONS
Buying a Tree-top Villa at naked Stables Private Reserve involves signing a Sale and Purchase Agreement with the development
company and a Lease and Management Agreement and Deed of Conditions with the Hotel Management Company The Management
Agreement requires the purchaser to lease the property back to the Hotel Management Company to manage on the ownerrsquos behalf
There are two different plans which are available for buyers
在 naked Stables 购买一套拥有不动产权的树顶别墅包括与发展公司签署一份买卖协议以及与酒店管理公司签署一份租赁管理协
议和条件契约管理协议要求购买者以业主的名义向管理公司出租其别墅以供其管理买家有两种方案可供选择
ŅɈκΙ
30
OPTION 1 - FLEXIBILITY
1Owner Usage Rights
Zero usage restrictions
Early reservations are required to secure Villarsquos especially during prime and peak seasons If a Villa Owner does not provide the
required advance notice for a reservation the resort may be required to offer the owner a different unit or in the worst case no
availability at all
1 业主使用权限
ȫ˼ϸΏѐ
ϘʴʣЎegraveˏѢp=ϺʙФƐƕ6ˍřpϛѝɍϾŀϘʴOumlϸЂЎegraveOumlЎс=oacuteƟAacuteƮʙŀȮϞdegѢdeg=ƆеѻЦĴOumlʮȁɍϾǹĉ6
2 Rental Revenue
2 租金收入
a Rental revenue
Whilst not in residence the owner will be eligible to earn a pro rata 36 of the room revenue generated by the Reserve during their
absence Ie Everyday the revenue generated by the entire resort is divided amongst the owners not in residence on that day When
an owner is in residence he forfeits his opportunity to earn revenue
ѸDŽˏ
ϛѝxǝѢʖƣ=ƮOtildeOgraveoacuteƟAacuteordfѸʙĉͳOtildeϧOuml6ɏoacuteƟAacuteordfѸɨΡxǝѢФfrac14OumlϛѝOumlĉͳOtildeOumlϧƮ^ʒǩēʆĺжΡϛѝ6IcircϛѝǝѢФʙpȕ˶=Ʈ˱ʸƅOtildeϧOumlƉƁ6
b Monitoring your returns
Owners will receive regular financial information in the form of an electronic or hardcopy statement with details including owner
records of stays amounts spent revenue generated etc Owners may request to receive these statements daily weekly or monthly
Should the owner wish to lsquocash outrsquo and withdraw cash generated from their villa ownership this will be available biannually at the
gtƢethɰOumlſY
ϛѝƮƁegraveʖOgraveaacuteѲPƆɘP~Yo=ɬˋʭregOumlȧordfϛѝOumlˏѢƘȼ=ΞĒƘȼ=ˏſYUgrave6ϛѝǵκЪɏˉ=ɏέʖ=ƆɏĸМOgravefrac14Yo6ˍϛѝoslashѳƓФoacuteƟAacuteѓOumlˏſYljα=ɨɋǵɍSɱ˹˲Ϟfrac346ƆɏɱOumlМƆɏɱOumlМ6
选项1-灵活性
31
c Cashing out your returns
Owners will be able to cash out their returns twice a year If the owner chooses not to cash out his returns the resort allows the
owners to use their returns at the resort This option allows the owners to deduct returns pretax
gtƮɴOumlſYŚDŽĈ˾ʷordf
ϛѝɭņɏɱȢfrac34ϡDŽĈ˾ʷordfɒOumlſYϧ6ˍřϛѝκЪxʷordfOumlϧ=ǵϡФoacuteƟAacuteѓ˼ϸ6жѕκΙПηϛѝǻshyɩʣOumlſY6
3 Discounted Resort Services
All services available at the resort are offered to owners and their guests at a 20 discount off list prices These services include
restaurants wellness centre and activities centre
3 有折扣优惠的度假村服务
oacuteƟAacuteȕϾŀĺϛѝϡƎɒǸˆOumlĞiumlDвnƠĺЃOumlгǻ6жΡĞVȂ5ƫǰѓΫũƂiacuteѓΫ6
4 Services Fee
When the owner is in residence the resort continues to offer services on their behalf These services include Butler Bell
Housekeeping and Room Service In addition to these the resort offers water electricity wireless Internet and telecom services
included in the Services Fee to the owner whilst in residence The services fee is 300rmb per room per night This fee is charged on
all rooms regardless of which are in use
4 服务费用
IcircϛѝФoacuteƟAacuteǝѢ˶=oacuteƟAacuteƮƚθϡɒOumlɜϦϛѝŀĞ6жΡĞVȂϵˆ5αȔ5ƝоũǸĉĞ6shyȥжΡт=oacuteƟAacuteФϛѝǝѢʖƣŻŀ5aacute5ʹΐűȠϡƎaacuteάĞ=жΡiumlVŠФĞĒϸѓ6ɏĸĉƣɏOumlĞĒϸЏˆəe6жĸĒϸΛϾĉƣʷOuml=xɃfrac14ĉƣĚФ˼ϸ6
5Maintenance
4 of hotel room revenue will be reserved for ongoing building maintenance This will be deducted from the ownerrsquos share of total
room revenue
5 维护
ǙacircǸĉˏOumlƮ^ȰѽŮθƭѡδтĒϸ6ħēDŽuumlƮiquestϾˆǵēOtildeOumlǙacircǸĉˏĕuumlѓǻshy6
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Rooms Available 可用房间 121 121 121 121 121 121Estimated occupancy 预计使用率 35 45 55 60 60 51Estimated average daily room rate 预计每日平均房价 2500 2675 2836 2977 3096 2817Growth in room rate 房价增长率 7 6 5 4 6Annual room sales 年房间销售额 38644375 53163619 68876422 78894810 82050603 64325966RENTAL RETURN ESTIMATES - RMB Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGEEarnings Per Room (36 of gross room revenue) 124173 170827 221315 253507 263647 2066942 Bedroom 收益 ndash 双人间 248346 341653 442631 507013 527294 4133873 Bedroom 收益 ndash 三人间 372519 512480 663946 760520 790941 6200814 Bedroom 收益 ndash 四人间 496692 683306 885261 1014027 1054588 826775
INDICATIVE YIELD Indicative selling price Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
2 Bedroom 收益 ndash 双人间 6000000 41 57 74 85 88 69
3 Bedroom 收益 ndash 三人间 9000000 41 57 74 85 88 69
4 Bedroom 收益 ndash 四人间 12000000 41 57 74 85 88 69
Hotel revenues and owner rental yield - Option 1 Flexibility
32
OPTION 2- STABILITY
1Usage Rights
1 使用权限
选项2-稳定性
Total Permitted Usage Prime Peak SeasonPermitted Usage
Peak SeasonPermitted Usage
Out-of-SeasonPermitted Usage Blackout
40 days per yearNo occupancypermitted
Up to 20 days per year but no more than 7consecutive daysfor any one stay
Up to 20 days per year but no more than 7consecutive days for any one stay
No occupancypermitted
允许使用总数主要的旺季允许使用
旺季允许使用
淡季允许使用
无折扣期
每年40天 不允许占用 每年20天但是每人
不能连续居住7天每年20天但是每人 不能连续居住7天
不允许占用
Prime Peak Season To be published by naked Retreats in according to government notification every year Prime Peak Season
Middle Autumn Festival (Sept) excluding Blackout dates
Ɛƕɏɱϻnaked RetreatsĻǟоġĵāordfс6ƐƕVȂѓŘsup1ƽϞМĀМlt5ȋiacuteƽͶМlt5Řʱƽ˴Мlt5ʭɛƽМlt5ѓʲƽǘМlt=xVȂʹгǻʖ6
ƕiquest˓МOgrave˴ϞМʖƣOuml10ĸїɡϡƎ10ĸľѽˉїʖ=xVȂƐƕũʹгǻʖ6
OutofSeason 20 days during December to February excluding Prime Peak Season and Blackout dates
Iacuteƕiquest˴ĀМOgraveĀМʖƣOuml=xVȂƐƕũʹгǻʖ6
Blackout Dates Peak demand dates such as holidays sporting events groups and citywide conventions Local cultural events
all as specified by the Hotel from time to time
ʹгǻʖεʴijėʖVȂƟʖ5Ћ˒5ũʺβOumlƁϨ6IcircTHORNɾyumlOumlŸƂiacuteiumlƮDвǙacircOumlɛljα6
2 Rental Revenue
2 租金收入
a Rental revenue
Regardless of your usage of your property your rental return will be fixed at 5 for the first 5 years of operation After this period
you will automatically migrate to the Flexibility plan
ѸDŽˏ
xɃɰOumlĉ˼ϸoacuteˍŪ=ͶɱOumlѸDŽϧiumlŊegraveOuml136ФжтŮ=ɴƮѳiacuteѧˏȬƂβĈF6
b Monitoring your returns
Owners will receive regular financial information in the form of an electronic or hardcopy statement with details including owner
records of stays amounts spent revenue generated etc Owners may request to receive these statements daily weekly or monthly
Should the owner wish to lsquocash outrsquo and withdraw cash generated from their villa ownership this will be available biannually at the
gtƢethɰOumlſY
ϛѝƮƁegraveʖOgraveaacuteѲPƆɘP~Yo=ɬˋʭregOumlȧordfϛѝOumlˏѢƘȼ=ΞĒƘȼ=ˏſYUgrave6ϛѝǵκЪɏˉ=ɏέʖ=ƆɏĸМOgravefrac14Yo6ˍϛѝoslashѳƓФoacuteƟAacuteѓOumlˏſYljα=ɨɋǵɍSɱ˹˲Ϟfrac346ƆɏɱOumlМƆɏɱOumlМ6
33
c Cashing out your returns
gtƮɴOumlſYϡDŽĈ˾ʷordf
Owners will be able to cash out their returns twice a year If the owner chooses not to cash out his returns the resort allows the
owners to use their returns at the resort This option allows the owners to deduct returns pretax
ϛѝɭņɏɱȢfrac34ϡDŽĈ˾ʷordfɒOumlſY6ˍřϛѝκЪxʷordfʙϧ=ǵϡФoacuteƟAacuteѓ˼ϸ6жѕκΙПηϛѝǻshyɩʣOumlſY6
3 Discounted Resort Services
All services available at the resort are offered to owners and their guests at a 20 discount off list prices These services include
restaurants wellness centre and activities centre
3有折扣优惠的度假村服务
oacuteƟAacuteȕϾŀĺϛѝϡƎɒǸˆOumlĞiumlDвnƠĺЃOumlгǻ6жΡĞVȂ5ƫǰѓΫũƂiacuteѓΫ6
4 Services Fee
When the owner is in residence the resort continues to offer services on their behalf These services include Butler Bell
Housekeeping and Room Service In addition to these the resort offers water electricity wireless Internet and telecoms services
rental option
4服务费用
IcircϛѝǝѢФoacuteƟAacuteȕ˶=oacuteƟAacuteƮƚθϡɒOumlɜϦϛѝŀĞ6жΡĞVȂϵˆ5αȔ5ƝоũǸĉĞ6shyȥжΡт=oacuteƟAacuteФϛѝǝѢʖƣŻŀ5aacute5ʹΐűȠϡƎaacuteάĞ=жΡiumlVŠФĞĒϸȕ6жϞȏOumlĞĒϸxVȂegraveβordfѸʆ6
5 Maintenance
Of the 5 guaranteed return generated form your property during the period you are not in residence the management company
will retain 4 of this return for maintaining your Villa The maintenance fund will be pooled and used for all Villarsquos in the resort
5维护
ɴxǝѢʖƣiquestɴOumlĉѓƮ˪Ouml13OumlſY=ŎȓŁƮWȰжbſYѓOumlϸѽɴpOumlŰ6ŰƈDŽƮ^ūsʜȅsϸЂϾoacuteƟAacutepOumlŰ6
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Hotel projections
Rooms Available 可用房间 not relevant 非主要Estimated occupancy 预计使用率 not relevant 非主要Estimated average daily room rate 预计每日平均房价 not relevant 非主要Growth in room rate 房价增长率 not relevant 非主要Annual room sales 年房间销售额 not relevant 非主要RENTAL RETURN ESTIMATES - RMB Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE2 Bedroom 收益 ndash 双人间 50 50 50 50 50 503 Bedroom 收益 ndash 三人间 50 50 50 50 50 504 Bedroom 收益 ndash 四人间 50 50 50 50 50 50
INDICATIVE YIELD Indicative selling price Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
2 Bedroom 收益 ndash 双人间 6000000 300000 300000 300000 300000 300000 300000
3 Bedroom 收益 ndash 三人间 9000000 450000 450000 450000 450000 450000 450000
4 Bedroom 收益 ndash 四人间 12000000 600000 600000 600000 600000 600000 600000
Hotel revenues and owner rental yield - Option 1 Flexibility
34
Option 1 - FLEXIBILITY Option 2 ndash STABILITY
investment returns for your Villa are influenced by the
success of the resort and the number of days you use
your Villa
Stable implies both your returns and your annual
usage rights to your property are fixed Regardless of
how well the resort operates your returns will remain
the same Equally you will only have a fixed number
of days allowed in residence
Usage Have unlimited usage rights to their Villa 40 days usage per year
Rental ReturnEarn 36 of the pooled returns from the entire resort
whilst not in residence
5 guaranteed return on their investment regardless
of resort performance
Resort Discount20 discount on all resort amenities and activities
(including SPA and Restaurants)
20 discount on all resort amenities and activities
(including SPA and Restaurants)
Services FeePay a Services Fee of 300rmb per room per night
whilst in residence
Maintenance4 of all room revenue is retained for maintaining
the owners Villa
4 of all room revenue is retained for maintaining
the owners Villa
选项1 ndash 灵活性 选项 2 ndash 稳定性
ȬƂβϸЂ˼ϸІſY6ɰOumlpѱſYʷǧЂoacuteƟAacuteOumlĿǑϱũɰoslashpOuml˼ϸoacute
ŊegraveβϤѯɰOumlſYũɏɱoslashЂɰOumlĉOuml˼ϸʹΏiumlŊegraveOuml6xɃoacuteƟAacuteOumlǑϱѫȁϾucircť=ɰOumlſYiumlŊegraveOuml6ϖTHORN=ɰъϾŊegraveOumlПηǝѢOuml6
使用 ʹΏѐOumlp˼ϸʹΏ ɏɱOuml˼ϸʹΏ
租金收入 ФxǝѢʖƣ=ƅOtildeмĸoacuteƟAacuteūsſYOuml xɃoacuteƟAacuteǑϱѫȁˍŪ=Wп13OumlſYϸЂѱ
度假村折扣 ϾoacuteƟAacuteˤ˲ũƂiacuteOumlгǻVȂSPAũlt ϾoacuteƟAacuteˤ˲ũƂiacuteOumlгǻVȂSPAũlt
服务费用 ǝѢʖƣ=ɏĉƣɏЏˆəeOumlĞĒϸ čѝϘ
维护 ϾĉƣˏOumlƮ^WȰϸЂϛѝpOumlŰ ϾĉƣˏOumlƮ^WȰϸЂϛѝpOumlŰ
OPTION COMPARISON
选项对比
35
36
INDUSTRY RETURNS AND BENCHMARKS
INDUSTRY REPORT
行业报告
Tourism and urban resorts is one of the fastest growing industries in China According to industry consultant HVS cities such
as Shanghai Beijing Shenzhen Guangzhou Hangzhou and Tianjin all have a population where a critical mass of highly affluent
individuals and successful companies exist generating demand for suburban resorts
ФѓŘ=ȾϽϛũoacuteƟAacuteσɓāЮOumlαϛтϞ6ĻǟʺʳǙacircĞϛltOumlϞΙYĵ˿=ФѓŘOumlѝϘˍ˛ŝ5[ǎ5˧5œј5ţјũdžǩēyѯAringȣOumlĥЍˆʾũĿOumlʝϛ=ϻfrac14ϚƊāȥoslashƴʵoacuteƟAacuteOumlƌAringεʴ6
Amongst other things the exponential growth in private vehicles has seen a huge increase in demand in the leisure market With
the completion of the shenjiahu highway in 2010 the travel time from downtown Shanghai to Deqing is now 2 hours Also with
stop at Deqing) scheduled to open in late 2011 travel time from downtown Shanghai to Moganshan will take between 15 to 2
hours When comparing travel times to get to other resort destinations in China ndash eg Hainan or Lijiang flight times might be within
2 or 3 hours total travel time including travel to airports and check in make the whole trip 6 to 7 hours plus additional travel cost
Within the 2 hour travel radius of Shanghai the quality of resort destinations is also (in our opinion) not at an international standard
with most hotels simply being lsquocity hotels in the countryrsquo rather than true resort properties operating at international standards
shyfrac14т=ѯĸˆγΊOumlāЮ=ĸˆƸϴϾȿϚσʂ˫6ѳɱ˥ƛůijϡŮ=iquest˛ŝOgraveOcircʭϚLjεϘĸΟ˶Ouml6ΪƭOumlijǵϡФ13ēєɬiquest˛ŝUumlAumlţј6ƏƮФɱYacuteǫľOumliquestţјOgraveɫǎOumlijѓϾϞаDzOcircʭlt=ъεϞĸSΟ˶OgraveȢĸΟ˶ǜǵϡiquest˛ŝѓΫOgraveAumlɢī˗6ˍřІѓŘOumloacuteƟˮTHORNŝɫ5ȒƯUgraveaƹ=shyȥϘųĒэĸΟ˶Oumlďα˶ƣ=ŻϘФVȂʣƉ=CʺƤũUgraveEgraveOslashƉ˛ų˛эĸΟ˶=ĽxϸɨΡuumlOumlαųΝȥ6Ѷō˛ŝїiΟ˶ɬOumlγΊoacuteƟʸdeg=э˟ͰɒˈltІŘƙŸnѬŻϾѯɛOumlǢ6AringēOumloacuteƟǙacircϚũѓOumlɨΡǙacircɍϾ_ёOumlʵp=ЗЗAumlxOgraveинŘƙϤϦ˛oacuteƟίĉΙɧOumlϘʴ6
ϛѝЎʖſYІaƹ
37
OUR NICHE
我们的利基
naked sees a need in the market for world class expertly designed and operated resorts which are within 1 to 2 hour travel time
of major cities in China As with other urban resorts we believe that the Leisure market and the MICE (Meetings Incentives
Conferences Events) market will be a huge driver for our business In addition we feel that we are already at the forefront of
the growing focus and concern on environmental design building and operations as well as the growing interest in nature and
environmental education At naked we also place a high emphasis on facilities and services for the entire extended family ndash from
children to parents to grandparents that other resorts do not place dedicated resources for
nakedЎƧOgraveȥФѓŘжϞεʴƏǢȑѝϘϞэȢĸΟ˶Ouml=˶ЁhζǁϞȱOumlѥϛˤƗũŎȓOumloacuteƟΙɧ6ͰɒΑάγΊũƁƁϨ5ưȘȾϽ5AringίʝϛƁϨ5ƂiacuteЮȉltOumloslashͰɒϛOumlіAringʤȞ6frac14=ͰɒФŋѣũiacuteźWίˤƗ5ƭШ5ŎȓũźWȓɲœ˛ϠǑѷФȥαϛȭя=ФnakedІαϛеxͰɒϚіoslashЂˣʵѓOumlŜѲ5Ɲ5ȌеOumlĞũˏ6
As such we feel very confident in the rates and occupancies that we will achieve Regarding room prices when benchmarking
against some of the other leading hotel brands in the resort market such as Aman Fayun Hangzhou Banyan Tree Hangzhou Fuchun
Resort Hangzhou Mandarin Oriental Hainan and Commune by the Great Wall average rates in March 2011 for single bedrooms in
this set are ~ RMB2800
ϩfrac14=ͰɒoslashЂˏѢĉƠϡƎˏѢȿcurrenɊάΫ6ФˏѢĉƠĈɘ=ІʙФoacuteƟAacute˛OumlсɜǙacircʑʁaƹ=ˍCҊĂО5ţјНҏѨ5ĥsup1˗ǝ5˓φŴecircĈǙacircũƵ΅OumlŁˣ=Фɱ˓МOumlEumlˆƣʒǩƠķ=6
Regarding occupancies we are confident to achieve occupancies of around 60 after about 4 years of operation but forecast
conservatively that our occupancies will start from around 35 in the 1st year of operation and grow steadily to 45 in year 2
55 in year 3 and 60 after the hotel is lsquomaturersquo from year 4 onwards
ФˏѢȿĈɘ=ͰɒŬϾάΫǑŚɱOumlǑϱ=ͰɒǵϡAumlOgraveOumlˏѢȿ6WŇƗ=ͰɒOumlˏѢȿƮƁϻszligϞɱOuml13=egraveЫOgravefrac34ɱOuml13ũszlig˓ɱOuml1313=szligɱϡŮƮƁЫOgrave6
Given the above estimates we believe that owners can expect attractive investment terms as illustrated in the table below
Ļǟϡ˛OumlŇƗ=ЎƗϛѝɭņOtildeOgraveOumlѱſYƮƁˍ΅o˿
CҊĂО
НҏѨ
ĥsup1˗ǝ
˓φŴecircĈǙacirc
Ƶ΅OumlŁˣ
RMB4270
RMB3500
RMB2000
RMB2150
RMB2388
Aman Fayun Hangzhou
Banyan Tree Hangzhou
Fuchun Resort Hangzhou
Mandarin Oriental Hainan
Commune by the Great Wall Beijing
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Rooms Available 可用房间 121 121 121 121 121 121Estimated occupancy 预计使用率 35 45 55 60 60 51Estimated average daily room rate 预计每日平均房价 2500 2675 2836 2977 3096 2817Growth in room rate 房价增长率 7 6 5 4 6Annual room sales 年房间销售额 38644375 53163619 68876422 78894810 82050603 64325966
38
39
ͰɒOumldivideTHE TEAM
40
Grant Horsfield ndash Chairman naked Group
Grant a native of South Africa is Founder and Chairman of the
naked Group
Before coming to China in 2005 Grant worked in England
and South Africa with more than 10 years business ownership
experience With background in IT he launched eBites
Limited in 2000 Operating nationally eBites was both a
publishing company and a callcentre facilitations company with
headquarters based in Cape Town In 2004 Grant received
an MBA from University of Cape Town Graduate School of
Business Upon graduation he decided to come to China as he
saw China is where business opportunities lie
After spending two years in Shanghai he found himself
overwhelmed by the metropolis and missed the natural beauty
of his home From this desire and need sprouted the concept
for naked Retreats which was launched in 2007 Grantrsquos vision is
to create sanctuaries that are in harmony with the environment
where people can appreciate the simple way of nature and
embrace the naked lifestyle Grantrsquos tireless efforts in promoting
ecotourism in the rural areas not only created jobs but also
pride for the local community He received an environmental
award from the Huzhou Government in 2008
高天成 - naked集团总裁
ij=ɫčIcircTHORNˆ=nakedƍOumlmiddot˽ˆũѵ|6
Ф13ɱȅOgraveѓŘтʣ=ij˪ЬФϯŘƎɫčľѽ=ϾŚɱOuml˙ϛǑϱƎРѽǑϏ6ФʙITǒOumlUѠ΅=ɱij˪ƭȜȥeBitesϾΏŁ=eBitesŁƮϱΝІaacuteŹĞѓΫLJɖƿū=ʙѵˤФǭʔugrave6ɱ=ijƅOtildeȥǭʔugraveAringλ˙λЙOumlMBAλ6dϛŮ=ǧegraveȅѓŘ=ϩǯOgraveȥжȕOuml˙Ɖ6
Ф˛ŝEgraveȥȢɱтŮ=āѳƓxȥ˪Ƃ=sʨAtilde˱ȥѳʿɐǒ6ФжѕИІεʴOumlʶ˼΅=ƭȜnaked Retreats
OumlΖĂФɱOtildeOgraveȥ˹˲6ijOumlΖĂƭШϞĸ˯THORNІѳʿũΣŃdeg=ˆɒǵϡΘѳʿ=ΘnakedOuml˪ƂĈ˾6ij˫ΔAacuteTHORNʵ˪ȾϽѽordfOumlxΦɹȞ=xLjmiddotШȥľѽıŻOtildeOgraveȥIcircTHORNˣʵOumlХϐ6ij˪ƅOtildeȥɱůјоġNāOumlźWAring˼ư6
41
Delphine Yip-Horsfield ndash Partner Ben Wood Studio Shanghai
received her Master of Architecture degree from Harvard
Boston prior to moving to Shanghai to oversee the award
winning Xintiandi project on behalf of Wood and Zapata In
the fall of 2005 Delphine became partner at Ben Wood Studio
Shanghai
Drawing from her own experience of diverse cultures Delphine
has led a multitude of high profile projects such as Hangzhou
Xihutiandi Zhujiajiao Oriental Garden Shanghai Waitanyuan
Beijing Palace 77 Shanghai Hongqiao Commercial Core Lijiang
Lashihai Resort Masterplan etc
In 2006 she was selected Wallpaper magazinersquos first annual 40
under 40 designer of the year
Delphine is the chief master planner and architect for naked
Home Village and naked Stables Private Reserve She also
oversees the visuals and styling of the naked Brand
叶凯欣 - 上海Ben Wood设计室合伙人
ϜǮΩɺ=Ben Wood ˤƗľѽOumlѵƢ=śęAringλƭѡλ6ȅ˛ŝтʣ=ФΒIJ5ɷКũuuacuteľѽ6ȅ˛ŝŮ=CcediloWoodũZapataĤЩΪTHORNΙɧOumlƢethľѽ613ɱʲƕ=ϜǮΩɺBen Wood ˤƗľѽūƃˆ6
ϾѯxŸϽșǑϏOumlϜǮΩɺ=EacuteˇȥηucircijocircΙɧOumlƢeth=VȂţјͻůTHORN5њƝƶecircĈųВ5˛ŝЕ5[ǎłatilde5˛ŝŭʦ˙ϛѓΫ5ȗƯȄŝoacuteƟAacuteѵŔŷˤƗUgrave6
ɱ=ˏκȥWallpaperСьǃɱoacuteϡ΅OumlˤƗ˰6
ϜǮΩnakedƝВAacuteũnaked RetreatsOumlѵˤƗеũƭѡ˰6˶ϚĤЩƢethnaked˙nOumlFũĘķˤƗ6
42
Kang Yang Lim ndash Group Chief Operating Officer naked Group
Group with over 13 years corporate finance and real estate
development experience Previously he was Director of the
real estate division of APP China taking responsibility for the
initial positioning and development of the USD15 billion lsquoWhite
Magnolia Plazarsquo mixed use development project (including
the development of Shanghairsquos first W Hotel) He also led the
concept and development of APPrsquos branded residence and resort
project in Sheshan Shanghai
Finance division of PricewaterhouseCoopers in Melbourne
Australia where he specialized in business value and strategy
worked in inhouse strategy roles for CocaCola GB in London
and to British venture capital firm of the year (2004) ISIS Equity
Partners before coming to China in 2005
Accountants Australia in 2002 and is also an affiliate of the
of Commerce and Diploma in Modern Languages from the
University of Melbourne Australia
林纲洋- naked 集团首席营运官
ƞˏnakedƍOumlȩ˪ϴϾŚɱOumlʝϛ~ƎTHORNǭāǑϏ6Фfrac14тʣ=ѽѓŘDŽŒOumlTHORNǭāOumlѵƢ=ĤЩƠч13ϢЏOumlucircϸ8JЈȈœ9ǭāΙɧOumlcopy˽κшũǭāVȂ˛ŝszligϞƝ ǙacircOumlǭālt6˶ϚщNtildeȥDŽŒƍФ˛ŝҁ˗ʑʁѢЭũoacuteƟAacuteΙɧOumlȓɲũǭā6
ФDŽŒƍˇфтʣ=ȩİϑGAringȚφɣyuml_ʔŴϷOacuteƁƗ˰OumlǑȓ=ѥѣЂ˙ϛƠчũЯɁѰξ6ȩ˪Ф13ɱȅOgraveѓŘтʣэȑǭʔŴϷOacuteŮOumlϞotilde˶ƣɬ=ѽǵǺǵȎɂugraveŁɬOumlЯɁēͺ˰=ϡƎISISOumlʼnʏūѽƃRФϯŘɂugraveOumlϯŘĘΌѱŁˇф6
ȩ˪ФɱƅOtildeȥGAringȚφηƁƗ˰ƁũGAringȚφпʻωǗOumlƁГѱķ6˶ϚƅOtildeȥGAringȚφɣyuml_AringλOuml˙ϛλλϡƎCcedilЇϊλп6
43
Gabriela Lo ndash Managing Director naked Retreats
With over 15 years experience in high end events and PR
management Gabriela has been instrumental in bringing naked
to where it is today As one of the original members of the
naked Team Gabriela has led the growth of naked Retreats
to become one of the most famous eco retreat destinations in
China attracting guests and publicity from around the world
Originally from Macao Gabriela has rich multi cultural and
multinational living and working experience having worked and
studied for many years in Greater China England and Italy
卢家宝 - naked 度假村常务董事
ϴϾŚ13ɱOumlijocircƂiacuteũŁŃŋ΄ŎȓǑϏ=nakedDžOumlǜІȶƝXēxǭ6ѽħdivideOumlmiddot˽ГтϞ=ȶƝXϠǑAEligȭnakedѓŘѻϾɜOuml˪ȾϽɧOumlTHORNтϞ=ͼϭȥȅѳǁĹTHORNOumlǸˆ6ȶƝXȅѳGɑ=ϴϾĖĥOumlucircЏŸũucircŘǝѢũľѽǑϏ=ЬФAringѓŴTHORNʵ=ϯŘũϤAringȚϾѯucircɱωǗǑș6
Judy Zhu ndash General Manager naked Group
Zhu is the General Manager for naked Group ensuring smooth
operations of the group with a particular focus on government
朱燕 - naked 集团总经理
њώ=iquestnaked Retreatsmiddot˽ǭ˽ǜũij˪ūѽ6њώѽƍѵǑȓ=ĤЩIcircTHORNũŋ΄ʽWƍРѽ6Фƞˏnakedтʣ=њώФ˛ŝũ[ǎiquestŚηucircІ˙ϛϾŋOumlфϛ6ФΪͻȈƅOtilde˙ϛλ6
44
Kurt Berman ndash General Manager naked Stables Private Reserve
With over 16 years experience in FampB and high end luxury
resort management Kurt brings a wealth of experience and
will lead the preopening and operations of our new resort ndash
naked Stables Private Reserve Prior to joining naked Kurt was
the preopening General Manager at Six Senses Laamu and
Resident Manager for Six Senses Soneva Gili by Six Senses Kurt
has also worked at other prestigious resorts including Fregate
his career in hospitality in FampB and was a trained Chef with
experience working in many prestigious institutions including
The Dorchester Hotel in London Kurt is from South Africa and
has a masters certificate in hospitality management from Cornell
University
Kurt Berman - naked私人度假村总经理
ϾѯŚɱϬƎijIumlŤŴoacuteƟAacuteOumlŎȓǑϏ=ƮϡĖĥOumlǑϏȭNtildeͰɒΪoacuteƟAacute77)$ 0OumlϱϛũРϱ6Фƞˏ)$ тʣ=10ЬEacuteˇŚ8szligȳĭǦ9+1ϱϛѵǑȓũ8szligȳĭǦ9-2 ((OumlѤacircǑȓ610ŻЬˇфЂamp0ˆŝETHũ1+4UgraveʙўɜoacuteƟˮTHORN610OumlϛʜzЂϬαϛ=ϚϡϞĸФŬucircўɜƉńVȂ-0-0 -$-ltľѽŚOumlρȡϾOumlnot˰610ȅѳɫč=sϴϾǰɪyumlAringλЃOumlǙacircŎȓλ6
Richard Johnston ndash General Manager naked Home Village
Hailing from the United Kingdom but with most of his working
life in resorts throughout Africa Richard brings with him over
20 years experience in General Management and Director level
roles in world class resorts including Azura Retreats Cape Grace
hotel and the Saxon Hotel Richard plays a key role in the set
up of systems training and operating standards His years
of experience and mentoring leadership style make Richard a
natural inspiration for our young hotel management team
Richard Johnston - naked 家园村总经理
RichardȅѳϯŘ=IgraveAringucircOumloacuteƟAacuteľѽiumlФмĸčљ=ϴϾŚɱOumlѴūŎȓũǁƐoacuteƟAacuteVȂAzura
Retreats Cape Grace hotel and the Saxon HotelltijʒŎȓǑϏ6RichardФƭȜ΄5ʅρũРαnѬĈɘʜѯŋƨѽϸ6ĖĥOumlǑϏũȭNtildeĘķ˼OtildeoslashͰɒɱʬOumlǙacircŎȓdivideϾѯѳʿOumlƊȘ6
45
Teun Hanegraaf ndash Sales Director naked Retreats
Teun obtained a Bachelors in Business Studies and Masters
in Strategic Management with a focus on Chinese Business
Culture Teun increased our corporate sales business by 350
in his first year with us bringing international companies
ranging from international conglomerates Unilever and Coca
Cola to more local institutions such as The Shanghai American
School and leading Chinese companies such as Bank of China
韩天宁销售总监
ȅѳŧȈɥEcirc=şɵϴϾ˙ϛλλλ5ЯɁŎȓѥѣЂѓŘ˙ϛŸlt6ȅƍOumlszligϞɱşɵƮŁOumlΝϛijȥ13=sŁAEligȅȥx˟ŘƙβOumlAringŁǸŲ=жʙѓϾŘƙAringʝϛȠūȚŴũǵǺǵȎ=ϚϾ˛ŝɐŘλΠUgraveIcircTHORNƉńũѓŘϫαUgraveѓŘȴʝϛ6
Oliver Yuen ndash nature Reserve amp Recreation Manager
naked Stables Private will be the first private reserve in China
with a wealth of new flora and fauna introduced to the project
from Sydney University Australia and as a fully qualified Ranger
working in many of the worldrsquos best wildlife parks Oliver takes a
special role in ensuring the environment of naked Retreats and
naked Stables Private Reserve will be full of life and a natural
self supporting eco system Oliverrsquos passion for both people and
nature make him the perfect person to teach our guests about
what we do and make their stay not only a relaxing one but
also a fun fulfilling educational one as well Oliver previously
worked in wildlife parks and resorts such as Azura Retreats in
Mozambique Mobala Private Game Reserve in South Africa and
Sydney Aquarium in Australia
袁鹏威 - 活动经理和度假村 生物学家
naked StablesƮѓŘszligϞĸϭljΪOumlцʾũiacuteʾOumlˆoacuteƟʵ6OliverѽϞɜGAringȚφͿɯAringλūķOuml˪λƝiacuteλƝ=ϡƎФǁĹTHORNOumlϙ˪iacuteВľѽOumlľѽе=Ф˼naked Retreats ũnaked StablesϾѯĖĥ˪ѱЕ5ʿѳĺOuml˪΄Oumlźǔľѽ˛QύѯіϘƶ˔6АʊoslashˆȏũѳʿOumlƊʮ˼ѻūOumlˆȅĵͰɒOumlǸˆͰɒѼOuml˷ɋ=sʨ˂ɒФжȕOuml˶ŒxLjLjČ=˶Ϛ˂ɒOumlǝѢǑșlOtildeϾǭΫcurren˹ũϾƷЋϤϦ6АʊтʣФɫčũGAringȚφͿɯѹŏiquestϙ˪iacuteВũWŰʵOumlľѽVȂMozambique OumlAzura Retreats Mobala Private Game Reservelt6
46
Philip C Davis Company Director naked Retreats
Phil joined the Board of Directors for naked Retreats hotel
management company in 2011 His previous board experience
includes Tian Rui Hotel Corporation holder of the master license
for Super 8 economy hotels in China and Hong Kong from 2006
to 2008 He also was a founding shareholder of Tian Rui and
served as its President and Managing Director from 2006 to
2008 He was a board member of Tian Xian Cheng a bai jiu
concern which is a joint venture between Pernod Ricard and a
2010
Phil was previously Chairman of the Budweiser (Wuhan)
International Brewing Company and Managing Director of the
AnheuserBusch business in China and Hong Kong from the
beginning of 1996 through 2002 From 2003 to 2005 he
headed the AnheuserBusch liaison office with Tsingtao Brewing
Company
Phil holds a PhD in history from Washington University and
started his career as a market researcher at a major advertising
agency in the US before moving to AnheuserBusch and
heading its consumer planning and new product development
functions in the 1980s
Philip CDavis naked 度假村公司董事长
PhilЂɱƞˏȥnakedoacuteƟʵǙacircŎȓŁOumligraveƁ6ϡĖĥOumlǑϏVȂФːǙacircƍˇф5ϡƎЂɱэɱФѓŘũѓŘΒIJEacuteˇSuper ǑƖǙacirc ʼnˆ6˶=ϚːǙacircƍOumlmiddot˽ʼnecirc=ФɱэɱʖƣEacuteˇƍOumlѵ|ũigrave6ɱэɱʖƣ=ϞƝІWȎȞƞũJǙ˪ȴʝϛƬɫūѱOumlʝϛ77ΐOumligraveƁГ6
iquestɱэɱ=Phil͵šBudweiserŘƙɳǙŁOumligraveƎѓŘũѓŘΒIJCŝyŁOumligrave6iquestɱэ13ɱ=CŝyũʫETHʌǙŁOumlȠɆdegOumlĤЩˆ6PhilϴϾŴ˭uacuteAringλOumlș˻дλvλ=ФǁɱCcedilȅOgraveCŝy5ĤЩΞĒŔŷũΪʑǭāĿɭтʣ=OumlϛʜzЂɐŘOumlϞƝœĵCcedilȓŁ=Eacuteˇaeligω6
47
OUR INTERNATIONAL TEAM
International team
Chief master planners amp architects
the urban landscape of modern China with Xintiandi in
Shanghai a commercial cultural and entertainment district
Since then the studio has worked on projects in very diverse
categories both small and large scale projects include mixed
use projects like the ldquoTiandirdquo in Hangzhou Chongqing Wuhan
and Foshan luxury villa and high rise residential complexes in
Shanghai and Vietnam as well as various boutique hotels and
Chalet Architects
A00 Architecture is most well known for their research
inenvironmental sustainability and its application to their
work in Architecture Interiors and Furniture Their portfolio
includes feature restaurants luxury spas retail stores design
conversion of dozens of historic Shanghai homes into highly
personalized residences
Interior Designers AIM (Architecture amp Design) brings expertise
in the combination of world architectural styles and design
influences to the interior designs at naked Stables Private
Reserve With the Shanghai office led by the two founding
on comfort warmth and a unique blend between African and
Asian design sensibilities
Landscape Architect
Design Land Collaborative (DLC) is a professional consulting firm
comprised of landscape architects and planners with an office in
Shanghai and the United States Projects have a strong emphasis
on cultural resources historic preservation and ecological
design involving both the public and private sectors
ͰɒOumlāЮdivide
ɴǵϡΑάOumlёȣ
ŘƙŸdivide
首席规划师和建筑师
benwood Studio Shanghai OumlсɜΙɧтϞѠĨШ˛ŝΪTHORNľ=˼ʙƍ˙ϛ5Ÿ5ЄȎϞOumlʵЉ6тŮ=ЁƻȥĹȏŔɟAringΟOumlΙɧ=VȂţјOumlͻůTHORN=іʱ5͵šƎę˗OumlŤŴpϡƎФ˛ŝũЛɫOumlijѢЭʵ=ȮŻϾФѓŘƎˉ_OumlĹȏǐʑǙacircƎoacuteƟ6
小圆房建筑
AOO Architecture ФźǔWŰƎǵ θāЮĈɘϾѯѭЛOumlƭ=s˘ƮʙƭϰϸЂɬƝѩ6ɒƻŚOumlΙɧVȂ˔5ŤŴȤѓΫ5ȫ˙acirc5ˤƗίǙacirc˛ŝυНǙacirc lt5ˆoacuteƟϡƎϞ΄ȧOuml˛ŝș˻ѢЭOumlCcedilŸƎˆŸĨШ6
ɬ ˤƗ˰AIMƭѡˤƗltѥѣЂǁƭѡĘķũˤƗOumlɐƿū=ϭNtildenaked StablesOumlɬˤƗ6ФȅѳŧȈũaȚ˶OumlūѽmiddotTˆȭNtildeOuml˛ŝTdegOumlUѠ΅=ˤƗѣі5ũφčˤƗȓɲOumlntildeˊū6
景观设计
Design Land Collaborative (DLC) ϞƝiquestǒōˤƗІŔŷOumlѥϛѰξŁ=Ф˛ŝІɐŘǩˤϾēрƉń6ʙΙɧ˘ЂŋѣŸș˻ĻЕ=ƿūźW˪ǴƔ=ѥѣЂŁŃƎϾTHORNOumlŔŷ6
48
Engineering amp Project Management team
Scott Wilson Group PLC is a globalintegrated design and
engineering consultancy for the built and natural environments
Scott Wilson is responsible for the project management the
electrical and mechanical engineering for the project
Environmental Consultants
Environmental Resources Management (ERM) a leading global
provider of environmental health and safety risk and social
consulting services ERM deliver innovative solutions for business
and government clients helping them understand and manage
their impacts on the world around them ERM have 137 offices
in 39 countries and employ approximately 3300 staff
Sustainability Consultants
Bisagni Environmental Enterprises (BEE) works with the
engineering and design teams to ensure the environmental
goals set out at the inception of the project are achieved
LEED Consultants
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
Local Design Institute
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
General Contractor
and have been responsible for some of Chinarsquos most iconic
properties such as the World Financial Centre in Shanghai
工程及项目管理团队
Scott Wilson Group PLCϞƝʺʳŔɟOumlźWˤƗƎľѰξŁ6Scott WilsonĤЩΙɧOumlaacuteʠƎƉΤľ6
环境咨询
Environmental Resources Management (ERM)ϞƝʺʳαϛȭѰξŁ=ŀźǔWŰ5ƫǰCʺƎŁŃˣƁĘΌUgraveѰξĞ6ERM˙ϛƎоġɑǸŲŀĨĶβOumlǀǧĈF=UѠɒȥǀsŎȓʙǑϱoslashˣƁźǔAEligȅOumlϳΗ6ERMФʺʳϾ137ĸēрƉń=myĸŘƝ=ϴϾAringК3300ɜГľ6
可持续发展咨询
Bisagni Environmental Enterprises (BEE)ІľˤƗdivideΑűūѽ=ϡʽWФΙɧǭ˽ƼotildeˤȜOumlźǔWŰǵ θāЮɧnOumlȚ˹6
绿色建筑认证咨询
Shanghai Pacific Energy Center (SPEC)ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlŁтϞ6
本地设计公司
Shanghai Baoye Construction Corp Ltd ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlαϛȭŁтϞ6
总承包商
ϞƝŘƝƐľVŁ=ϠƻȥηucircѓŘnьβΙɧ=țˍ˛ŝźʳDŽˊѓΫ6
49
naked COVERAGE
wwwcnngocom
ldquo25 killer things to do this summerrdquo
26 April 2010
Time Magazine
ldquoRun to the Moganshan Hillrdquo
新浪博客
ldquo避世的可能rdquo
31 December 2009
wwwenglisheastdaycom
ldquoThe first batch of ldquoChina Treasured Towns ldquo released
December 2009
Shanghai Urbanatomy
ldquoGet naked this time with horsesrdquo
Shanghai Daily
ldquoGreen MaGIC Casts design spellrdquo
14 October 2009
新浪商品
ldquo中国最佳设计酒店大赏rdquo
September 2009
wwwchannelnewsasiacom
ldquoChinarsquos green resort allows travellers to vacation on good consciencerdquo
2 September 2009
wwwbijianlinblshecom
ldquo莫干隐居rdquo
25 Aug 2009
wwwassociatecontentcom
ldquoThe Exquisite Moganshan Mountains of Chinardquo
Ɏ
Wikitravel
ldquoMoganshanrdquo
德清新闻网
ldquo承包国营林场建造生态ldquo逸站rdquo
wwwsinoeventcom
ldquo亚洲旅游地产及景点峰会成功举行rdquo
wwwchinatravelbrandingcom
ldquoPursuing Green for Greenrdquo
wwwbrandrepublicasia
ldquoMaking moves towards ecofriendly eventsrdquo
7 May 2009
wwwhandsonshanghaiorg
ldquoHands On Asia Conference Summeryrdquo
May 2009
wwwmyvacationcn
ldquo莫干山居rdquo
3 April 2009
wwwshanghaidailycom
ldquoThe naked truth Time to clean up Moganshan litterrdquo
4 March 2009
wwwgreennovateorg
ldquoMoganshan Project Kick Offrdquo
13 February 2009
Travesias
ldquonaked retreatsrdquo
Feb 2009
合肥在线
ldquo大山里的裸家族rdquo
20 October 2008
wwwentrepreneurcom
ldquoThe arrival of the Olympics showcases Chinarsquos burgeoning entrepreneurial spirit ldquo
7 August 2008
50
Shanghaiist
ldquoWeekend escape to Moganshan 莫干山rdquo
9 April 2008
私家地理
ldquo艳阳下的荫凉rdquo
30 May 2008
City Weekend
ldquoGet naked in Moganshanrdquo
25 January 2008
wwwbundpiccom
ldquo在这绿中撒点野rdquo
wwwhuzhougovcn
ldquo相中德清筏头的青山绿水南非客商莫干山下建生态逸站rdquo
wwwurbanatomycom
ldquo24 Hours in Moganshanrdquo
wwwhkheadlinecom
ldquo杭州莫干山竹林深处人家rdquo
15 May 2009
wwwnewsweekcom
ldquoBack from abroadrdquo
May 2009
Chinatravelnet
ldquoMoganshan A Heavenly Hideaway of Bamboo Forests amp Tea Plantationsrdquo
April 2009
wwwmzztmcagovcn
ldquo2009年踏青乐游路线推荐大公布rdquo
16 March 2009
第三媒体
ldquo规划一条畅快随性的踏青之旅rdquo
28 October 2009
wwwdqnewszjolcomcn
ldquo三九坞 ldquo裸家族rdquo钟爱的世外桃源rdquo
28 October 2008
ldquo自驾行天下rdquo之中国莫干山rdquo
Sep 2008
ldquoShiffting Gearsrdquo
Sep 2008
April 2008
Chewed up amp Spit Out
ldquoGet nakedrdquo
19 February 2008
ldquoBest Weekend Getaway Hotels Shanghairdquo
富世
Ecoefficient hotel低碳下榻
April 2011
Spa China Guy 男士派
Experiencing The Unique
2010
Cosmo 时尚
跨洋建屋隐居不隐世
April 2010
Global Times
The Mountain of legends
Global City Geography 城市地理
莫干山 naked Retreats 都市人一ldquo裸rdquo到底的山居生活
Dec 2009
China Daily
Rural Retreat
20 March 2011
China Daily
4th March 2011
Modern Weekly周末画报
圣诞低碳游
Dec 2010
Elite Traveler 携程自由行
旅尚
Esquire
Hidden Best Restaurants
Feb 2011
51
52
53
26
FITTINGS amp FINISHES SCHEDULE
EXTERIOR AND INTERIOR FINISHES
External walls
Structure is built from steel and SIP (Structural Insulated Panels) External wall is cladded with painted fiber cement board
Internal walls
emulsion paint
Ceiling
Ceiling is finished with emulsion paint
Flooring
Bedroom is finished with heavy strand bamboo flooring
Balcony
Balcony floor is finished with Wood Plastic Composite decking (M wood) Railing and trellis made with Liu An wood Balustrade is fitted with metal and Liu An wood
Window
bedrooms are fitted with double glazed LowE glass and Roto hardware
Kitchen amp powder room
Floor is finished with natural tile Kitchen cabinets and sink are provided Kitchen counter top is fitted with natural stone
Bathroom
Wall and floor are finished with natural stone
Doors
Entrance door is made of solid core timber fitted with Saflok RFID locks Bedroom doors are fitted with hollow core timber fitted with Saflok RFID security locks
ƭѡȦƎˤ]ɛ
室内外材料
oacuteƟͳʥ
oacuteƟͳƿńˤƗĮƿńƎƿńWOSIPlt6ʥϸΉɮOũʘ6
ɬʥ
ǸćƎͱтɬʥǩϸĔƎˎƲʘ6
ų
ųɘˎƲʘ6
THORN
ǸćģūɦTHORNO6ͱіќTHORNO
ȹ
ȹϸɦOʓʟ6ʈȲҎɦѐШOuml6ȇĬϸDŽрƎȲҎɦĜ6
acuteŲ
Ǹć5ͱOumlacuteŲϸȽɦѐacuteȀʆ-3ѓǹtȟƎ-0-ͶDŽʆƪ6
notĉ
THORNϡƎɘϡʿTHORNѦʓʟ=notĉŀlaquoŖϡƎʇ6notĉɘʿ˵6
Ќ
Ќʥ˦ƎTHORNϡʿ˵ʓʟ6
ɑ
ˏǺAringɑϸ˹Ψɦɑʆ˛-)ljordfɑNJ΄6ͱɑϸǹΨɦɑʆ˛SaflokljordfɑNJ΄6
27
MECHANICAL AND ELECTRICAL INSTALLATIONS
Heating and Cooling
AIRWELL centralized water source heat pump is provided Fresh air intake with heat recovery system is installed
Electrical provisions
are provided
Electricity
Concealed conduits are provided Threephase electricity supply with miniature circuit breaker distribution board is provided
TV telephone and internet connection
Satellite TV with all major international channels
is provided in all the villas Telephone outlets and wireless internet connection is provided
Hot water supply
Huang Ming solar hot water heater and Rinnai gas water heaters are installed for the villa
Water supply and pipes
Concealed copper pipes are used for both hot water and PPR pipes are used for cold water
The resort will be patrolled 24 hours a day CCTV system is in operation throughout the resort 24 hours a day All the villa front doors and bedroom doors are fitted with Saflok RFID security lock system
APPLIANCES TO BE PROVIDED OR INSTALLED IN EACH DOMESTIC
UNIT
机电设施配套
ŀɻũѐȐ
ɽyumlƍѓ˾Е˅`΄6ΪĘ˅ſ΄6
Ɲaacute
ʆEΐNtildeŎOumlǭŋϡƎѿ6
aacuteȞŀϰ
ѩϾϮ˾ΐȺ=ʆϾίoumlȺʠ=ʆaacuteΓOuml˓ΑaacuteЕŀϰ6
aacuteƎςˤ]
έaacute=ʹΐaacuteŹũʹΐȺ6
˅ˤ]
žɛϒɭ˅ʠƎȩɬɌʡ˅ʠ
Ŏ
˅ŀϰŎǩϸϮc˾ĮŎ=ȐŀϰŎŎ6
WCˤ]
oacuteƟAacuteˤϾϾΟ˶ѽOumlgȺaacute΄ϡƎΟ˶OumlπɄ6ˏǺAringɑƎͱϸSaflokljordfɑNJ΄
标准住宅单位附送以下设备
Stove BAUMATICExaust fan BAUMATICOven BAUMATICMicrowave BAUMATICFridge BAUMATICBARMini fridge (2 3 bedroom) BAIXUEWine fridge (4 bedroom) BAUMATICBEDROOMMini fridge BAIXUEBath KOHLERTERRACEBarbeque grill
TelevisionDVDBATHROOMShower KOHLERBasin KOHLER
notĉ aacuteraquoȷ ʄɇUcircǷnotĉϼχƉ ʄɇUcircǷnotĉaacuteDZΓ ʄɇUcircǷuȷ ʄɇUcircǷɬяrΓ ʄɇUcircǷHΟrΓ=ĉlt JμǙŖĉlt ʄɇUcircǷͱΟrΓ JμЌį Ǵȍȹ˞DZΓҒĉaacute ɯDVD ɯЌȪЌʠ Ǵȍʇ Ǵȍ
28
NOTE
1 The Developer reserves the right to substitute other materials
or appliances of comparable quality and standard for the
intended items as listed in above fittings and finished schedule
2 The fittings and finished as listed above shall be subject to
the terms of formal Agreement for Sale and Purchase Those
provisions may have slight variation in the color measurement
3 The Developer reserves the right to make modifications and
changes to the building design fittings and finishes without
prior notice
4 Fittings and finishes of the Special Units may be different
from those of the Typical Units
备注
āЮ˙WȰϞʧʹȞ=Dв˹ƙʮȁεϘϡUgraveётƭѡȦϡƎˤ]Ccedil˛ȧĹΙ6
˛ȧĹΙȦϡƎˤ]ǩϡн˾ɈɉūКOumlǿщegraveѬ6ĹΙƭѡȦƎˤ]ǵɭƁФϋ˔=ȣoacutepoundAcirc5ȓ5ѺуƎƆľ˛ordfʬp6
āЮ˙WȰϞʧʹȞδeacuteϡƎĽĨϛOumlˤƗ5ƭѡȦϡƎˤ]ʹεȮαс6
˔EumlЏOumlēƭѡȦϡƎˤ]І˛oȧĹΙǵɭϾx6
29
PURCHASE OPTIONS
Buying a Tree-top Villa at naked Stables Private Reserve involves signing a Sale and Purchase Agreement with the development
company and a Lease and Management Agreement and Deed of Conditions with the Hotel Management Company The Management
Agreement requires the purchaser to lease the property back to the Hotel Management Company to manage on the ownerrsquos behalf
There are two different plans which are available for buyers
在 naked Stables 购买一套拥有不动产权的树顶别墅包括与发展公司签署一份买卖协议以及与酒店管理公司签署一份租赁管理协
议和条件契约管理协议要求购买者以业主的名义向管理公司出租其别墅以供其管理买家有两种方案可供选择
ŅɈκΙ
30
OPTION 1 - FLEXIBILITY
1Owner Usage Rights
Zero usage restrictions
Early reservations are required to secure Villarsquos especially during prime and peak seasons If a Villa Owner does not provide the
required advance notice for a reservation the resort may be required to offer the owner a different unit or in the worst case no
availability at all
1 业主使用权限
ȫ˼ϸΏѐ
ϘʴʣЎegraveˏѢp=ϺʙФƐƕ6ˍřpϛѝɍϾŀϘʴOumlϸЂЎegraveOumlЎс=oacuteƟAacuteƮʙŀȮϞdegѢdeg=ƆеѻЦĴOumlʮȁɍϾǹĉ6
2 Rental Revenue
2 租金收入
a Rental revenue
Whilst not in residence the owner will be eligible to earn a pro rata 36 of the room revenue generated by the Reserve during their
absence Ie Everyday the revenue generated by the entire resort is divided amongst the owners not in residence on that day When
an owner is in residence he forfeits his opportunity to earn revenue
ѸDŽˏ
ϛѝxǝѢʖƣ=ƮOtildeOgraveoacuteƟAacuteordfѸʙĉͳOtildeϧOuml6ɏoacuteƟAacuteordfѸɨΡxǝѢФfrac14OumlϛѝOumlĉͳOtildeOumlϧƮ^ʒǩēʆĺжΡϛѝ6IcircϛѝǝѢФʙpȕ˶=Ʈ˱ʸƅOtildeϧOumlƉƁ6
b Monitoring your returns
Owners will receive regular financial information in the form of an electronic or hardcopy statement with details including owner
records of stays amounts spent revenue generated etc Owners may request to receive these statements daily weekly or monthly
Should the owner wish to lsquocash outrsquo and withdraw cash generated from their villa ownership this will be available biannually at the
gtƢethɰOumlſY
ϛѝƮƁegraveʖOgraveaacuteѲPƆɘP~Yo=ɬˋʭregOumlȧordfϛѝOumlˏѢƘȼ=ΞĒƘȼ=ˏſYUgrave6ϛѝǵκЪɏˉ=ɏέʖ=ƆɏĸМOgravefrac14Yo6ˍϛѝoslashѳƓФoacuteƟAacuteѓOumlˏſYljα=ɨɋǵɍSɱ˹˲Ϟfrac346ƆɏɱOumlМƆɏɱOumlМ6
选项1-灵活性
31
c Cashing out your returns
Owners will be able to cash out their returns twice a year If the owner chooses not to cash out his returns the resort allows the
owners to use their returns at the resort This option allows the owners to deduct returns pretax
gtƮɴOumlſYŚDŽĈ˾ʷordf
ϛѝɭņɏɱȢfrac34ϡDŽĈ˾ʷordfɒOumlſYϧ6ˍřϛѝκЪxʷordfOumlϧ=ǵϡФoacuteƟAacuteѓ˼ϸ6жѕκΙПηϛѝǻshyɩʣOumlſY6
3 Discounted Resort Services
All services available at the resort are offered to owners and their guests at a 20 discount off list prices These services include
restaurants wellness centre and activities centre
3 有折扣优惠的度假村服务
oacuteƟAacuteȕϾŀĺϛѝϡƎɒǸˆOumlĞiumlDвnƠĺЃOumlгǻ6жΡĞVȂ5ƫǰѓΫũƂiacuteѓΫ6
4 Services Fee
When the owner is in residence the resort continues to offer services on their behalf These services include Butler Bell
Housekeeping and Room Service In addition to these the resort offers water electricity wireless Internet and telecom services
included in the Services Fee to the owner whilst in residence The services fee is 300rmb per room per night This fee is charged on
all rooms regardless of which are in use
4 服务费用
IcircϛѝФoacuteƟAacuteǝѢ˶=oacuteƟAacuteƮƚθϡɒOumlɜϦϛѝŀĞ6жΡĞVȂϵˆ5αȔ5ƝоũǸĉĞ6shyȥжΡт=oacuteƟAacuteФϛѝǝѢʖƣŻŀ5aacute5ʹΐűȠϡƎaacuteάĞ=жΡiumlVŠФĞĒϸѓ6ɏĸĉƣɏOumlĞĒϸЏˆəe6жĸĒϸΛϾĉƣʷOuml=xɃfrac14ĉƣĚФ˼ϸ6
5Maintenance
4 of hotel room revenue will be reserved for ongoing building maintenance This will be deducted from the ownerrsquos share of total
room revenue
5 维护
ǙacircǸĉˏOumlƮ^ȰѽŮθƭѡδтĒϸ6ħēDŽuumlƮiquestϾˆǵēOtildeOumlǙacircǸĉˏĕuumlѓǻshy6
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Rooms Available 可用房间 121 121 121 121 121 121Estimated occupancy 预计使用率 35 45 55 60 60 51Estimated average daily room rate 预计每日平均房价 2500 2675 2836 2977 3096 2817Growth in room rate 房价增长率 7 6 5 4 6Annual room sales 年房间销售额 38644375 53163619 68876422 78894810 82050603 64325966RENTAL RETURN ESTIMATES - RMB Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGEEarnings Per Room (36 of gross room revenue) 124173 170827 221315 253507 263647 2066942 Bedroom 收益 ndash 双人间 248346 341653 442631 507013 527294 4133873 Bedroom 收益 ndash 三人间 372519 512480 663946 760520 790941 6200814 Bedroom 收益 ndash 四人间 496692 683306 885261 1014027 1054588 826775
INDICATIVE YIELD Indicative selling price Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
2 Bedroom 收益 ndash 双人间 6000000 41 57 74 85 88 69
3 Bedroom 收益 ndash 三人间 9000000 41 57 74 85 88 69
4 Bedroom 收益 ndash 四人间 12000000 41 57 74 85 88 69
Hotel revenues and owner rental yield - Option 1 Flexibility
32
OPTION 2- STABILITY
1Usage Rights
1 使用权限
选项2-稳定性
Total Permitted Usage Prime Peak SeasonPermitted Usage
Peak SeasonPermitted Usage
Out-of-SeasonPermitted Usage Blackout
40 days per yearNo occupancypermitted
Up to 20 days per year but no more than 7consecutive daysfor any one stay
Up to 20 days per year but no more than 7consecutive days for any one stay
No occupancypermitted
允许使用总数主要的旺季允许使用
旺季允许使用
淡季允许使用
无折扣期
每年40天 不允许占用 每年20天但是每人
不能连续居住7天每年20天但是每人 不能连续居住7天
不允许占用
Prime Peak Season To be published by naked Retreats in according to government notification every year Prime Peak Season
Middle Autumn Festival (Sept) excluding Blackout dates
Ɛƕɏɱϻnaked RetreatsĻǟоġĵāordfс6ƐƕVȂѓŘsup1ƽϞМĀМlt5ȋiacuteƽͶМlt5Řʱƽ˴Мlt5ʭɛƽМlt5ѓʲƽǘМlt=xVȂʹгǻʖ6
ƕiquest˓МOgrave˴ϞМʖƣOuml10ĸїɡϡƎ10ĸľѽˉїʖ=xVȂƐƕũʹгǻʖ6
OutofSeason 20 days during December to February excluding Prime Peak Season and Blackout dates
Iacuteƕiquest˴ĀМOgraveĀМʖƣOuml=xVȂƐƕũʹгǻʖ6
Blackout Dates Peak demand dates such as holidays sporting events groups and citywide conventions Local cultural events
all as specified by the Hotel from time to time
ʹгǻʖεʴijėʖVȂƟʖ5Ћ˒5ũʺβOumlƁϨ6IcircTHORNɾyumlOumlŸƂiacuteiumlƮDвǙacircOumlɛljα6
2 Rental Revenue
2 租金收入
a Rental revenue
Regardless of your usage of your property your rental return will be fixed at 5 for the first 5 years of operation After this period
you will automatically migrate to the Flexibility plan
ѸDŽˏ
xɃɰOumlĉ˼ϸoacuteˍŪ=ͶɱOumlѸDŽϧiumlŊegraveOuml136ФжтŮ=ɴƮѳiacuteѧˏȬƂβĈF6
b Monitoring your returns
Owners will receive regular financial information in the form of an electronic or hardcopy statement with details including owner
records of stays amounts spent revenue generated etc Owners may request to receive these statements daily weekly or monthly
Should the owner wish to lsquocash outrsquo and withdraw cash generated from their villa ownership this will be available biannually at the
gtƢethɰOumlſY
ϛѝƮƁegraveʖOgraveaacuteѲPƆɘP~Yo=ɬˋʭregOumlȧordfϛѝOumlˏѢƘȼ=ΞĒƘȼ=ˏſYUgrave6ϛѝǵκЪɏˉ=ɏέʖ=ƆɏĸМOgravefrac14Yo6ˍϛѝoslashѳƓФoacuteƟAacuteѓOumlˏſYljα=ɨɋǵɍSɱ˹˲Ϟfrac346ƆɏɱOumlМƆɏɱOumlМ6
33
c Cashing out your returns
gtƮɴOumlſYϡDŽĈ˾ʷordf
Owners will be able to cash out their returns twice a year If the owner chooses not to cash out his returns the resort allows the
owners to use their returns at the resort This option allows the owners to deduct returns pretax
ϛѝɭņɏɱȢfrac34ϡDŽĈ˾ʷordfɒOumlſY6ˍřϛѝκЪxʷordfʙϧ=ǵϡФoacuteƟAacuteѓ˼ϸ6жѕκΙПηϛѝǻshyɩʣOumlſY6
3 Discounted Resort Services
All services available at the resort are offered to owners and their guests at a 20 discount off list prices These services include
restaurants wellness centre and activities centre
3有折扣优惠的度假村服务
oacuteƟAacuteȕϾŀĺϛѝϡƎɒǸˆOumlĞiumlDвnƠĺЃOumlгǻ6жΡĞVȂ5ƫǰѓΫũƂiacuteѓΫ6
4 Services Fee
When the owner is in residence the resort continues to offer services on their behalf These services include Butler Bell
Housekeeping and Room Service In addition to these the resort offers water electricity wireless Internet and telecoms services
rental option
4服务费用
IcircϛѝǝѢФoacuteƟAacuteȕ˶=oacuteƟAacuteƮƚθϡɒOumlɜϦϛѝŀĞ6жΡĞVȂϵˆ5αȔ5ƝоũǸĉĞ6shyȥжΡт=oacuteƟAacuteФϛѝǝѢʖƣŻŀ5aacute5ʹΐűȠϡƎaacuteάĞ=жΡiumlVŠФĞĒϸȕ6жϞȏOumlĞĒϸxVȂegraveβordfѸʆ6
5 Maintenance
Of the 5 guaranteed return generated form your property during the period you are not in residence the management company
will retain 4 of this return for maintaining your Villa The maintenance fund will be pooled and used for all Villarsquos in the resort
5维护
ɴxǝѢʖƣiquestɴOumlĉѓƮ˪Ouml13OumlſY=ŎȓŁƮWȰжbſYѓOumlϸѽɴpOumlŰ6ŰƈDŽƮ^ūsʜȅsϸЂϾoacuteƟAacutepOumlŰ6
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Hotel projections
Rooms Available 可用房间 not relevant 非主要Estimated occupancy 预计使用率 not relevant 非主要Estimated average daily room rate 预计每日平均房价 not relevant 非主要Growth in room rate 房价增长率 not relevant 非主要Annual room sales 年房间销售额 not relevant 非主要RENTAL RETURN ESTIMATES - RMB Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE2 Bedroom 收益 ndash 双人间 50 50 50 50 50 503 Bedroom 收益 ndash 三人间 50 50 50 50 50 504 Bedroom 收益 ndash 四人间 50 50 50 50 50 50
INDICATIVE YIELD Indicative selling price Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
2 Bedroom 收益 ndash 双人间 6000000 300000 300000 300000 300000 300000 300000
3 Bedroom 收益 ndash 三人间 9000000 450000 450000 450000 450000 450000 450000
4 Bedroom 收益 ndash 四人间 12000000 600000 600000 600000 600000 600000 600000
Hotel revenues and owner rental yield - Option 1 Flexibility
34
Option 1 - FLEXIBILITY Option 2 ndash STABILITY
investment returns for your Villa are influenced by the
success of the resort and the number of days you use
your Villa
Stable implies both your returns and your annual
usage rights to your property are fixed Regardless of
how well the resort operates your returns will remain
the same Equally you will only have a fixed number
of days allowed in residence
Usage Have unlimited usage rights to their Villa 40 days usage per year
Rental ReturnEarn 36 of the pooled returns from the entire resort
whilst not in residence
5 guaranteed return on their investment regardless
of resort performance
Resort Discount20 discount on all resort amenities and activities
(including SPA and Restaurants)
20 discount on all resort amenities and activities
(including SPA and Restaurants)
Services FeePay a Services Fee of 300rmb per room per night
whilst in residence
Maintenance4 of all room revenue is retained for maintaining
the owners Villa
4 of all room revenue is retained for maintaining
the owners Villa
选项1 ndash 灵活性 选项 2 ndash 稳定性
ȬƂβϸЂ˼ϸІſY6ɰOumlpѱſYʷǧЂoacuteƟAacuteOumlĿǑϱũɰoslashpOuml˼ϸoacute
ŊegraveβϤѯɰOumlſYũɏɱoslashЂɰOumlĉOuml˼ϸʹΏiumlŊegraveOuml6xɃoacuteƟAacuteOumlǑϱѫȁϾucircť=ɰOumlſYiumlŊegraveOuml6ϖTHORN=ɰъϾŊegraveOumlПηǝѢOuml6
使用 ʹΏѐOumlp˼ϸʹΏ ɏɱOuml˼ϸʹΏ
租金收入 ФxǝѢʖƣ=ƅOtildeмĸoacuteƟAacuteūsſYOuml xɃoacuteƟAacuteǑϱѫȁˍŪ=Wп13OumlſYϸЂѱ
度假村折扣 ϾoacuteƟAacuteˤ˲ũƂiacuteOumlгǻVȂSPAũlt ϾoacuteƟAacuteˤ˲ũƂiacuteOumlгǻVȂSPAũlt
服务费用 ǝѢʖƣ=ɏĉƣɏЏˆəeOumlĞĒϸ čѝϘ
维护 ϾĉƣˏOumlƮ^WȰϸЂϛѝpOumlŰ ϾĉƣˏOumlƮ^WȰϸЂϛѝpOumlŰ
OPTION COMPARISON
选项对比
35
36
INDUSTRY RETURNS AND BENCHMARKS
INDUSTRY REPORT
行业报告
Tourism and urban resorts is one of the fastest growing industries in China According to industry consultant HVS cities such
as Shanghai Beijing Shenzhen Guangzhou Hangzhou and Tianjin all have a population where a critical mass of highly affluent
individuals and successful companies exist generating demand for suburban resorts
ФѓŘ=ȾϽϛũoacuteƟAacuteσɓāЮOumlαϛтϞ6ĻǟʺʳǙacircĞϛltOumlϞΙYĵ˿=ФѓŘOumlѝϘˍ˛ŝ5[ǎ5˧5œј5ţјũdžǩēyѯAringȣOumlĥЍˆʾũĿOumlʝϛ=ϻfrac14ϚƊāȥoslashƴʵoacuteƟAacuteOumlƌAringεʴ6
Amongst other things the exponential growth in private vehicles has seen a huge increase in demand in the leisure market With
the completion of the shenjiahu highway in 2010 the travel time from downtown Shanghai to Deqing is now 2 hours Also with
stop at Deqing) scheduled to open in late 2011 travel time from downtown Shanghai to Moganshan will take between 15 to 2
hours When comparing travel times to get to other resort destinations in China ndash eg Hainan or Lijiang flight times might be within
2 or 3 hours total travel time including travel to airports and check in make the whole trip 6 to 7 hours plus additional travel cost
Within the 2 hour travel radius of Shanghai the quality of resort destinations is also (in our opinion) not at an international standard
with most hotels simply being lsquocity hotels in the countryrsquo rather than true resort properties operating at international standards
shyfrac14т=ѯĸˆγΊOumlāЮ=ĸˆƸϴϾȿϚσʂ˫6ѳɱ˥ƛůijϡŮ=iquest˛ŝOgraveOcircʭϚLjεϘĸΟ˶Ouml6ΪƭOumlijǵϡФ13ēєɬiquest˛ŝUumlAumlţј6ƏƮФɱYacuteǫľOumliquestţјOgraveɫǎOumlijѓϾϞаDzOcircʭlt=ъεϞĸSΟ˶OgraveȢĸΟ˶ǜǵϡiquest˛ŝѓΫOgraveAumlɢī˗6ˍřІѓŘOumloacuteƟˮTHORNŝɫ5ȒƯUgraveaƹ=shyȥϘųĒэĸΟ˶Oumlďα˶ƣ=ŻϘФVȂʣƉ=CʺƤũUgraveEgraveOslashƉ˛ų˛эĸΟ˶=ĽxϸɨΡuumlOumlαųΝȥ6Ѷō˛ŝїiΟ˶ɬOumlγΊoacuteƟʸdeg=э˟ͰɒˈltІŘƙŸnѬŻϾѯɛOumlǢ6AringēOumloacuteƟǙacircϚũѓOumlɨΡǙacircɍϾ_ёOumlʵp=ЗЗAumlxOgraveинŘƙϤϦ˛oacuteƟίĉΙɧOumlϘʴ6
ϛѝЎʖſYІaƹ
37
OUR NICHE
我们的利基
naked sees a need in the market for world class expertly designed and operated resorts which are within 1 to 2 hour travel time
of major cities in China As with other urban resorts we believe that the Leisure market and the MICE (Meetings Incentives
Conferences Events) market will be a huge driver for our business In addition we feel that we are already at the forefront of
the growing focus and concern on environmental design building and operations as well as the growing interest in nature and
environmental education At naked we also place a high emphasis on facilities and services for the entire extended family ndash from
children to parents to grandparents that other resorts do not place dedicated resources for
nakedЎƧOgraveȥФѓŘжϞεʴƏǢȑѝϘϞэȢĸΟ˶Ouml=˶ЁhζǁϞȱOumlѥϛˤƗũŎȓOumloacuteƟΙɧ6ͰɒΑάγΊũƁƁϨ5ưȘȾϽ5AringίʝϛƁϨ5ƂiacuteЮȉltOumloslashͰɒϛOumlіAringʤȞ6frac14=ͰɒФŋѣũiacuteźWίˤƗ5ƭШ5ŎȓũźWȓɲœ˛ϠǑѷФȥαϛȭя=ФnakedІαϛеxͰɒϚіoslashЂˣʵѓOumlŜѲ5Ɲ5ȌеOumlĞũˏ6
As such we feel very confident in the rates and occupancies that we will achieve Regarding room prices when benchmarking
against some of the other leading hotel brands in the resort market such as Aman Fayun Hangzhou Banyan Tree Hangzhou Fuchun
Resort Hangzhou Mandarin Oriental Hainan and Commune by the Great Wall average rates in March 2011 for single bedrooms in
this set are ~ RMB2800
ϩfrac14=ͰɒoslashЂˏѢĉƠϡƎˏѢȿcurrenɊάΫ6ФˏѢĉƠĈɘ=ІʙФoacuteƟAacute˛OumlсɜǙacircʑʁaƹ=ˍCҊĂО5ţјНҏѨ5ĥsup1˗ǝ5˓φŴecircĈǙacircũƵ΅OumlŁˣ=Фɱ˓МOumlEumlˆƣʒǩƠķ=6
Regarding occupancies we are confident to achieve occupancies of around 60 after about 4 years of operation but forecast
conservatively that our occupancies will start from around 35 in the 1st year of operation and grow steadily to 45 in year 2
55 in year 3 and 60 after the hotel is lsquomaturersquo from year 4 onwards
ФˏѢȿĈɘ=ͰɒŬϾάΫǑŚɱOumlǑϱ=ͰɒǵϡAumlOgraveOumlˏѢȿ6WŇƗ=ͰɒOumlˏѢȿƮƁϻszligϞɱOuml13=egraveЫOgravefrac34ɱOuml13ũszlig˓ɱOuml1313=szligɱϡŮƮƁЫOgrave6
Given the above estimates we believe that owners can expect attractive investment terms as illustrated in the table below
Ļǟϡ˛OumlŇƗ=ЎƗϛѝɭņOtildeOgraveOumlѱſYƮƁˍ΅o˿
CҊĂО
НҏѨ
ĥsup1˗ǝ
˓φŴecircĈǙacirc
Ƶ΅OumlŁˣ
RMB4270
RMB3500
RMB2000
RMB2150
RMB2388
Aman Fayun Hangzhou
Banyan Tree Hangzhou
Fuchun Resort Hangzhou
Mandarin Oriental Hainan
Commune by the Great Wall Beijing
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Rooms Available 可用房间 121 121 121 121 121 121Estimated occupancy 预计使用率 35 45 55 60 60 51Estimated average daily room rate 预计每日平均房价 2500 2675 2836 2977 3096 2817Growth in room rate 房价增长率 7 6 5 4 6Annual room sales 年房间销售额 38644375 53163619 68876422 78894810 82050603 64325966
38
39
ͰɒOumldivideTHE TEAM
40
Grant Horsfield ndash Chairman naked Group
Grant a native of South Africa is Founder and Chairman of the
naked Group
Before coming to China in 2005 Grant worked in England
and South Africa with more than 10 years business ownership
experience With background in IT he launched eBites
Limited in 2000 Operating nationally eBites was both a
publishing company and a callcentre facilitations company with
headquarters based in Cape Town In 2004 Grant received
an MBA from University of Cape Town Graduate School of
Business Upon graduation he decided to come to China as he
saw China is where business opportunities lie
After spending two years in Shanghai he found himself
overwhelmed by the metropolis and missed the natural beauty
of his home From this desire and need sprouted the concept
for naked Retreats which was launched in 2007 Grantrsquos vision is
to create sanctuaries that are in harmony with the environment
where people can appreciate the simple way of nature and
embrace the naked lifestyle Grantrsquos tireless efforts in promoting
ecotourism in the rural areas not only created jobs but also
pride for the local community He received an environmental
award from the Huzhou Government in 2008
高天成 - naked集团总裁
ij=ɫčIcircTHORNˆ=nakedƍOumlmiddot˽ˆũѵ|6
Ф13ɱȅOgraveѓŘтʣ=ij˪ЬФϯŘƎɫčľѽ=ϾŚɱOuml˙ϛǑϱƎРѽǑϏ6ФʙITǒOumlUѠ΅=ɱij˪ƭȜȥeBitesϾΏŁ=eBitesŁƮϱΝІaacuteŹĞѓΫLJɖƿū=ʙѵˤФǭʔugrave6ɱ=ijƅOtildeȥǭʔugraveAringλ˙λЙOumlMBAλ6dϛŮ=ǧegraveȅѓŘ=ϩǯOgraveȥжȕOuml˙Ɖ6
Ф˛ŝEgraveȥȢɱтŮ=āѳƓxȥ˪Ƃ=sʨAtilde˱ȥѳʿɐǒ6ФжѕИІεʴOumlʶ˼΅=ƭȜnaked Retreats
OumlΖĂФɱOtildeOgraveȥ˹˲6ijOumlΖĂƭШϞĸ˯THORNІѳʿũΣŃdeg=ˆɒǵϡΘѳʿ=ΘnakedOuml˪ƂĈ˾6ij˫ΔAacuteTHORNʵ˪ȾϽѽordfOumlxΦɹȞ=xLjmiddotШȥľѽıŻOtildeOgraveȥIcircTHORNˣʵOumlХϐ6ij˪ƅOtildeȥɱůјоġNāOumlźWAring˼ư6
41
Delphine Yip-Horsfield ndash Partner Ben Wood Studio Shanghai
received her Master of Architecture degree from Harvard
Boston prior to moving to Shanghai to oversee the award
winning Xintiandi project on behalf of Wood and Zapata In
the fall of 2005 Delphine became partner at Ben Wood Studio
Shanghai
Drawing from her own experience of diverse cultures Delphine
has led a multitude of high profile projects such as Hangzhou
Xihutiandi Zhujiajiao Oriental Garden Shanghai Waitanyuan
Beijing Palace 77 Shanghai Hongqiao Commercial Core Lijiang
Lashihai Resort Masterplan etc
In 2006 she was selected Wallpaper magazinersquos first annual 40
under 40 designer of the year
Delphine is the chief master planner and architect for naked
Home Village and naked Stables Private Reserve She also
oversees the visuals and styling of the naked Brand
叶凯欣 - 上海Ben Wood设计室合伙人
ϜǮΩɺ=Ben Wood ˤƗľѽOumlѵƢ=śęAringλƭѡλ6ȅ˛ŝтʣ=ФΒIJ5ɷКũuuacuteľѽ6ȅ˛ŝŮ=CcediloWoodũZapataĤЩΪTHORNΙɧOumlƢethľѽ613ɱʲƕ=ϜǮΩɺBen Wood ˤƗľѽūƃˆ6
ϾѯxŸϽșǑϏOumlϜǮΩɺ=EacuteˇȥηucircijocircΙɧOumlƢeth=VȂţјͻůTHORN5њƝƶecircĈųВ5˛ŝЕ5[ǎłatilde5˛ŝŭʦ˙ϛѓΫ5ȗƯȄŝoacuteƟAacuteѵŔŷˤƗUgrave6
ɱ=ˏκȥWallpaperСьǃɱoacuteϡ΅OumlˤƗ˰6
ϜǮΩnakedƝВAacuteũnaked RetreatsOumlѵˤƗеũƭѡ˰6˶ϚĤЩƢethnaked˙nOumlFũĘķˤƗ6
42
Kang Yang Lim ndash Group Chief Operating Officer naked Group
Group with over 13 years corporate finance and real estate
development experience Previously he was Director of the
real estate division of APP China taking responsibility for the
initial positioning and development of the USD15 billion lsquoWhite
Magnolia Plazarsquo mixed use development project (including
the development of Shanghairsquos first W Hotel) He also led the
concept and development of APPrsquos branded residence and resort
project in Sheshan Shanghai
Finance division of PricewaterhouseCoopers in Melbourne
Australia where he specialized in business value and strategy
worked in inhouse strategy roles for CocaCola GB in London
and to British venture capital firm of the year (2004) ISIS Equity
Partners before coming to China in 2005
Accountants Australia in 2002 and is also an affiliate of the
of Commerce and Diploma in Modern Languages from the
University of Melbourne Australia
林纲洋- naked 集团首席营运官
ƞˏnakedƍOumlȩ˪ϴϾŚɱOumlʝϛ~ƎTHORNǭāǑϏ6Фfrac14тʣ=ѽѓŘDŽŒOumlTHORNǭāOumlѵƢ=ĤЩƠч13ϢЏOumlucircϸ8JЈȈœ9ǭāΙɧOumlcopy˽κшũǭāVȂ˛ŝszligϞƝ ǙacircOumlǭālt6˶ϚщNtildeȥDŽŒƍФ˛ŝҁ˗ʑʁѢЭũoacuteƟAacuteΙɧOumlȓɲũǭā6
ФDŽŒƍˇфтʣ=ȩİϑGAringȚφɣyuml_ʔŴϷOacuteƁƗ˰OumlǑȓ=ѥѣЂ˙ϛƠчũЯɁѰξ6ȩ˪Ф13ɱȅOgraveѓŘтʣэȑǭʔŴϷOacuteŮOumlϞotilde˶ƣɬ=ѽǵǺǵȎɂugraveŁɬOumlЯɁēͺ˰=ϡƎISISOumlʼnʏūѽƃRФϯŘɂugraveOumlϯŘĘΌѱŁˇф6
ȩ˪ФɱƅOtildeȥGAringȚφηƁƗ˰ƁũGAringȚφпʻωǗOumlƁГѱķ6˶ϚƅOtildeȥGAringȚφɣyuml_AringλOuml˙ϛλλϡƎCcedilЇϊλп6
43
Gabriela Lo ndash Managing Director naked Retreats
With over 15 years experience in high end events and PR
management Gabriela has been instrumental in bringing naked
to where it is today As one of the original members of the
naked Team Gabriela has led the growth of naked Retreats
to become one of the most famous eco retreat destinations in
China attracting guests and publicity from around the world
Originally from Macao Gabriela has rich multi cultural and
multinational living and working experience having worked and
studied for many years in Greater China England and Italy
卢家宝 - naked 度假村常务董事
ϴϾŚ13ɱOumlijocircƂiacuteũŁŃŋ΄ŎȓǑϏ=nakedDžOumlǜІȶƝXēxǭ6ѽħdivideOumlmiddot˽ГтϞ=ȶƝXϠǑAEligȭnakedѓŘѻϾɜOuml˪ȾϽɧOumlTHORNтϞ=ͼϭȥȅѳǁĹTHORNOumlǸˆ6ȶƝXȅѳGɑ=ϴϾĖĥOumlucircЏŸũucircŘǝѢũľѽǑϏ=ЬФAringѓŴTHORNʵ=ϯŘũϤAringȚϾѯucircɱωǗǑș6
Judy Zhu ndash General Manager naked Group
Zhu is the General Manager for naked Group ensuring smooth
operations of the group with a particular focus on government
朱燕 - naked 集团总经理
њώ=iquestnaked Retreatsmiddot˽ǭ˽ǜũij˪ūѽ6њώѽƍѵǑȓ=ĤЩIcircTHORNũŋ΄ʽWƍРѽ6Фƞˏnakedтʣ=њώФ˛ŝũ[ǎiquestŚηucircІ˙ϛϾŋOumlфϛ6ФΪͻȈƅOtilde˙ϛλ6
44
Kurt Berman ndash General Manager naked Stables Private Reserve
With over 16 years experience in FampB and high end luxury
resort management Kurt brings a wealth of experience and
will lead the preopening and operations of our new resort ndash
naked Stables Private Reserve Prior to joining naked Kurt was
the preopening General Manager at Six Senses Laamu and
Resident Manager for Six Senses Soneva Gili by Six Senses Kurt
has also worked at other prestigious resorts including Fregate
his career in hospitality in FampB and was a trained Chef with
experience working in many prestigious institutions including
The Dorchester Hotel in London Kurt is from South Africa and
has a masters certificate in hospitality management from Cornell
University
Kurt Berman - naked私人度假村总经理
ϾѯŚɱϬƎijIumlŤŴoacuteƟAacuteOumlŎȓǑϏ=ƮϡĖĥOumlǑϏȭNtildeͰɒΪoacuteƟAacute77)$ 0OumlϱϛũРϱ6Фƞˏ)$ тʣ=10ЬEacuteˇŚ8szligȳĭǦ9+1ϱϛѵǑȓũ8szligȳĭǦ9-2 ((OumlѤacircǑȓ610ŻЬˇфЂamp0ˆŝETHũ1+4UgraveʙўɜoacuteƟˮTHORN610OumlϛʜzЂϬαϛ=ϚϡϞĸФŬucircўɜƉńVȂ-0-0 -$-ltľѽŚOumlρȡϾOumlnot˰610ȅѳɫč=sϴϾǰɪyumlAringλЃOumlǙacircŎȓλ6
Richard Johnston ndash General Manager naked Home Village
Hailing from the United Kingdom but with most of his working
life in resorts throughout Africa Richard brings with him over
20 years experience in General Management and Director level
roles in world class resorts including Azura Retreats Cape Grace
hotel and the Saxon Hotel Richard plays a key role in the set
up of systems training and operating standards His years
of experience and mentoring leadership style make Richard a
natural inspiration for our young hotel management team
Richard Johnston - naked 家园村总经理
RichardȅѳϯŘ=IgraveAringucircOumloacuteƟAacuteľѽiumlФмĸčљ=ϴϾŚɱOumlѴūŎȓũǁƐoacuteƟAacuteVȂAzura
Retreats Cape Grace hotel and the Saxon HotelltijʒŎȓǑϏ6RichardФƭȜ΄5ʅρũРαnѬĈɘʜѯŋƨѽϸ6ĖĥOumlǑϏũȭNtildeĘķ˼OtildeoslashͰɒɱʬOumlǙacircŎȓdivideϾѯѳʿOumlƊȘ6
45
Teun Hanegraaf ndash Sales Director naked Retreats
Teun obtained a Bachelors in Business Studies and Masters
in Strategic Management with a focus on Chinese Business
Culture Teun increased our corporate sales business by 350
in his first year with us bringing international companies
ranging from international conglomerates Unilever and Coca
Cola to more local institutions such as The Shanghai American
School and leading Chinese companies such as Bank of China
韩天宁销售总监
ȅѳŧȈɥEcirc=şɵϴϾ˙ϛλλλ5ЯɁŎȓѥѣЂѓŘ˙ϛŸlt6ȅƍOumlszligϞɱşɵƮŁOumlΝϛijȥ13=sŁAEligȅȥx˟ŘƙβOumlAringŁǸŲ=жʙѓϾŘƙAringʝϛȠūȚŴũǵǺǵȎ=ϚϾ˛ŝɐŘλΠUgraveIcircTHORNƉńũѓŘϫαUgraveѓŘȴʝϛ6
Oliver Yuen ndash nature Reserve amp Recreation Manager
naked Stables Private will be the first private reserve in China
with a wealth of new flora and fauna introduced to the project
from Sydney University Australia and as a fully qualified Ranger
working in many of the worldrsquos best wildlife parks Oliver takes a
special role in ensuring the environment of naked Retreats and
naked Stables Private Reserve will be full of life and a natural
self supporting eco system Oliverrsquos passion for both people and
nature make him the perfect person to teach our guests about
what we do and make their stay not only a relaxing one but
also a fun fulfilling educational one as well Oliver previously
worked in wildlife parks and resorts such as Azura Retreats in
Mozambique Mobala Private Game Reserve in South Africa and
Sydney Aquarium in Australia
袁鹏威 - 活动经理和度假村 生物学家
naked StablesƮѓŘszligϞĸϭljΪOumlцʾũiacuteʾOumlˆoacuteƟʵ6OliverѽϞɜGAringȚφͿɯAringλūķOuml˪λƝiacuteλƝ=ϡƎФǁĹTHORNOumlϙ˪iacuteВľѽOumlľѽе=Ф˼naked Retreats ũnaked StablesϾѯĖĥ˪ѱЕ5ʿѳĺOuml˪΄Oumlźǔľѽ˛QύѯіϘƶ˔6АʊoslashˆȏũѳʿOumlƊʮ˼ѻūOumlˆȅĵͰɒOumlǸˆͰɒѼOuml˷ɋ=sʨ˂ɒФжȕOuml˶ŒxLjLjČ=˶Ϛ˂ɒOumlǝѢǑșlOtildeϾǭΫcurren˹ũϾƷЋϤϦ6АʊтʣФɫčũGAringȚφͿɯѹŏiquestϙ˪iacuteВũWŰʵOumlľѽVȂMozambique OumlAzura Retreats Mobala Private Game Reservelt6
46
Philip C Davis Company Director naked Retreats
Phil joined the Board of Directors for naked Retreats hotel
management company in 2011 His previous board experience
includes Tian Rui Hotel Corporation holder of the master license
for Super 8 economy hotels in China and Hong Kong from 2006
to 2008 He also was a founding shareholder of Tian Rui and
served as its President and Managing Director from 2006 to
2008 He was a board member of Tian Xian Cheng a bai jiu
concern which is a joint venture between Pernod Ricard and a
2010
Phil was previously Chairman of the Budweiser (Wuhan)
International Brewing Company and Managing Director of the
AnheuserBusch business in China and Hong Kong from the
beginning of 1996 through 2002 From 2003 to 2005 he
headed the AnheuserBusch liaison office with Tsingtao Brewing
Company
Phil holds a PhD in history from Washington University and
started his career as a market researcher at a major advertising
agency in the US before moving to AnheuserBusch and
heading its consumer planning and new product development
functions in the 1980s
Philip CDavis naked 度假村公司董事长
PhilЂɱƞˏȥnakedoacuteƟʵǙacircŎȓŁOumligraveƁ6ϡĖĥOumlǑϏVȂФːǙacircƍˇф5ϡƎЂɱэɱФѓŘũѓŘΒIJEacuteˇSuper ǑƖǙacirc ʼnˆ6˶=ϚːǙacircƍOumlmiddot˽ʼnecirc=ФɱэɱʖƣEacuteˇƍOumlѵ|ũigrave6ɱэɱʖƣ=ϞƝІWȎȞƞũJǙ˪ȴʝϛƬɫūѱOumlʝϛ77ΐOumligraveƁГ6
iquestɱэɱ=Phil͵šBudweiserŘƙɳǙŁOumligraveƎѓŘũѓŘΒIJCŝyŁOumligrave6iquestɱэ13ɱ=CŝyũʫETHʌǙŁOumlȠɆdegOumlĤЩˆ6PhilϴϾŴ˭uacuteAringλOumlș˻дλvλ=ФǁɱCcedilȅOgraveCŝy5ĤЩΞĒŔŷũΪʑǭāĿɭтʣ=OumlϛʜzЂɐŘOumlϞƝœĵCcedilȓŁ=Eacuteˇaeligω6
47
OUR INTERNATIONAL TEAM
International team
Chief master planners amp architects
the urban landscape of modern China with Xintiandi in
Shanghai a commercial cultural and entertainment district
Since then the studio has worked on projects in very diverse
categories both small and large scale projects include mixed
use projects like the ldquoTiandirdquo in Hangzhou Chongqing Wuhan
and Foshan luxury villa and high rise residential complexes in
Shanghai and Vietnam as well as various boutique hotels and
Chalet Architects
A00 Architecture is most well known for their research
inenvironmental sustainability and its application to their
work in Architecture Interiors and Furniture Their portfolio
includes feature restaurants luxury spas retail stores design
conversion of dozens of historic Shanghai homes into highly
personalized residences
Interior Designers AIM (Architecture amp Design) brings expertise
in the combination of world architectural styles and design
influences to the interior designs at naked Stables Private
Reserve With the Shanghai office led by the two founding
on comfort warmth and a unique blend between African and
Asian design sensibilities
Landscape Architect
Design Land Collaborative (DLC) is a professional consulting firm
comprised of landscape architects and planners with an office in
Shanghai and the United States Projects have a strong emphasis
on cultural resources historic preservation and ecological
design involving both the public and private sectors
ͰɒOumlāЮdivide
ɴǵϡΑάOumlёȣ
ŘƙŸdivide
首席规划师和建筑师
benwood Studio Shanghai OumlсɜΙɧтϞѠĨШ˛ŝΪTHORNľ=˼ʙƍ˙ϛ5Ÿ5ЄȎϞOumlʵЉ6тŮ=ЁƻȥĹȏŔɟAringΟOumlΙɧ=VȂţјOumlͻůTHORN=іʱ5͵šƎę˗OumlŤŴpϡƎФ˛ŝũЛɫOumlijѢЭʵ=ȮŻϾФѓŘƎˉ_OumlĹȏǐʑǙacircƎoacuteƟ6
小圆房建筑
AOO Architecture ФźǔWŰƎǵ θāЮĈɘϾѯѭЛOumlƭ=s˘ƮʙƭϰϸЂɬƝѩ6ɒƻŚOumlΙɧVȂ˔5ŤŴȤѓΫ5ȫ˙acirc5ˤƗίǙacirc˛ŝυНǙacirc lt5ˆoacuteƟϡƎϞ΄ȧOuml˛ŝș˻ѢЭOumlCcedilŸƎˆŸĨШ6
ɬ ˤƗ˰AIMƭѡˤƗltѥѣЂǁƭѡĘķũˤƗOumlɐƿū=ϭNtildenaked StablesOumlɬˤƗ6ФȅѳŧȈũaȚ˶OumlūѽmiddotTˆȭNtildeOuml˛ŝTdegOumlUѠ΅=ˤƗѣі5ũφčˤƗȓɲOumlntildeˊū6
景观设计
Design Land Collaborative (DLC) ϞƝiquestǒōˤƗІŔŷOumlѥϛѰξŁ=Ф˛ŝІɐŘǩˤϾēрƉń6ʙΙɧ˘ЂŋѣŸș˻ĻЕ=ƿūźW˪ǴƔ=ѥѣЂŁŃƎϾTHORNOumlŔŷ6
48
Engineering amp Project Management team
Scott Wilson Group PLC is a globalintegrated design and
engineering consultancy for the built and natural environments
Scott Wilson is responsible for the project management the
electrical and mechanical engineering for the project
Environmental Consultants
Environmental Resources Management (ERM) a leading global
provider of environmental health and safety risk and social
consulting services ERM deliver innovative solutions for business
and government clients helping them understand and manage
their impacts on the world around them ERM have 137 offices
in 39 countries and employ approximately 3300 staff
Sustainability Consultants
Bisagni Environmental Enterprises (BEE) works with the
engineering and design teams to ensure the environmental
goals set out at the inception of the project are achieved
LEED Consultants
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
Local Design Institute
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
General Contractor
and have been responsible for some of Chinarsquos most iconic
properties such as the World Financial Centre in Shanghai
工程及项目管理团队
Scott Wilson Group PLCϞƝʺʳŔɟOumlźWˤƗƎľѰξŁ6Scott WilsonĤЩΙɧOumlaacuteʠƎƉΤľ6
环境咨询
Environmental Resources Management (ERM)ϞƝʺʳαϛȭѰξŁ=ŀźǔWŰ5ƫǰCʺƎŁŃˣƁĘΌUgraveѰξĞ6ERM˙ϛƎоġɑǸŲŀĨĶβOumlǀǧĈF=UѠɒȥǀsŎȓʙǑϱoslashˣƁźǔAEligȅOumlϳΗ6ERMФʺʳϾ137ĸēрƉń=myĸŘƝ=ϴϾAringК3300ɜГľ6
可持续发展咨询
Bisagni Environmental Enterprises (BEE)ІľˤƗdivideΑűūѽ=ϡʽWФΙɧǭ˽ƼotildeˤȜOumlźǔWŰǵ θāЮɧnOumlȚ˹6
绿色建筑认证咨询
Shanghai Pacific Energy Center (SPEC)ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlŁтϞ6
本地设计公司
Shanghai Baoye Construction Corp Ltd ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlαϛȭŁтϞ6
总承包商
ϞƝŘƝƐľVŁ=ϠƻȥηucircѓŘnьβΙɧ=țˍ˛ŝźʳDŽˊѓΫ6
49
naked COVERAGE
wwwcnngocom
ldquo25 killer things to do this summerrdquo
26 April 2010
Time Magazine
ldquoRun to the Moganshan Hillrdquo
新浪博客
ldquo避世的可能rdquo
31 December 2009
wwwenglisheastdaycom
ldquoThe first batch of ldquoChina Treasured Towns ldquo released
December 2009
Shanghai Urbanatomy
ldquoGet naked this time with horsesrdquo
Shanghai Daily
ldquoGreen MaGIC Casts design spellrdquo
14 October 2009
新浪商品
ldquo中国最佳设计酒店大赏rdquo
September 2009
wwwchannelnewsasiacom
ldquoChinarsquos green resort allows travellers to vacation on good consciencerdquo
2 September 2009
wwwbijianlinblshecom
ldquo莫干隐居rdquo
25 Aug 2009
wwwassociatecontentcom
ldquoThe Exquisite Moganshan Mountains of Chinardquo
Ɏ
Wikitravel
ldquoMoganshanrdquo
德清新闻网
ldquo承包国营林场建造生态ldquo逸站rdquo
wwwsinoeventcom
ldquo亚洲旅游地产及景点峰会成功举行rdquo
wwwchinatravelbrandingcom
ldquoPursuing Green for Greenrdquo
wwwbrandrepublicasia
ldquoMaking moves towards ecofriendly eventsrdquo
7 May 2009
wwwhandsonshanghaiorg
ldquoHands On Asia Conference Summeryrdquo
May 2009
wwwmyvacationcn
ldquo莫干山居rdquo
3 April 2009
wwwshanghaidailycom
ldquoThe naked truth Time to clean up Moganshan litterrdquo
4 March 2009
wwwgreennovateorg
ldquoMoganshan Project Kick Offrdquo
13 February 2009
Travesias
ldquonaked retreatsrdquo
Feb 2009
合肥在线
ldquo大山里的裸家族rdquo
20 October 2008
wwwentrepreneurcom
ldquoThe arrival of the Olympics showcases Chinarsquos burgeoning entrepreneurial spirit ldquo
7 August 2008
50
Shanghaiist
ldquoWeekend escape to Moganshan 莫干山rdquo
9 April 2008
私家地理
ldquo艳阳下的荫凉rdquo
30 May 2008
City Weekend
ldquoGet naked in Moganshanrdquo
25 January 2008
wwwbundpiccom
ldquo在这绿中撒点野rdquo
wwwhuzhougovcn
ldquo相中德清筏头的青山绿水南非客商莫干山下建生态逸站rdquo
wwwurbanatomycom
ldquo24 Hours in Moganshanrdquo
wwwhkheadlinecom
ldquo杭州莫干山竹林深处人家rdquo
15 May 2009
wwwnewsweekcom
ldquoBack from abroadrdquo
May 2009
Chinatravelnet
ldquoMoganshan A Heavenly Hideaway of Bamboo Forests amp Tea Plantationsrdquo
April 2009
wwwmzztmcagovcn
ldquo2009年踏青乐游路线推荐大公布rdquo
16 March 2009
第三媒体
ldquo规划一条畅快随性的踏青之旅rdquo
28 October 2009
wwwdqnewszjolcomcn
ldquo三九坞 ldquo裸家族rdquo钟爱的世外桃源rdquo
28 October 2008
ldquo自驾行天下rdquo之中国莫干山rdquo
Sep 2008
ldquoShiffting Gearsrdquo
Sep 2008
April 2008
Chewed up amp Spit Out
ldquoGet nakedrdquo
19 February 2008
ldquoBest Weekend Getaway Hotels Shanghairdquo
富世
Ecoefficient hotel低碳下榻
April 2011
Spa China Guy 男士派
Experiencing The Unique
2010
Cosmo 时尚
跨洋建屋隐居不隐世
April 2010
Global Times
The Mountain of legends
Global City Geography 城市地理
莫干山 naked Retreats 都市人一ldquo裸rdquo到底的山居生活
Dec 2009
China Daily
Rural Retreat
20 March 2011
China Daily
4th March 2011
Modern Weekly周末画报
圣诞低碳游
Dec 2010
Elite Traveler 携程自由行
旅尚
Esquire
Hidden Best Restaurants
Feb 2011
51
52
53
27
MECHANICAL AND ELECTRICAL INSTALLATIONS
Heating and Cooling
AIRWELL centralized water source heat pump is provided Fresh air intake with heat recovery system is installed
Electrical provisions
are provided
Electricity
Concealed conduits are provided Threephase electricity supply with miniature circuit breaker distribution board is provided
TV telephone and internet connection
Satellite TV with all major international channels
is provided in all the villas Telephone outlets and wireless internet connection is provided
Hot water supply
Huang Ming solar hot water heater and Rinnai gas water heaters are installed for the villa
Water supply and pipes
Concealed copper pipes are used for both hot water and PPR pipes are used for cold water
The resort will be patrolled 24 hours a day CCTV system is in operation throughout the resort 24 hours a day All the villa front doors and bedroom doors are fitted with Saflok RFID security lock system
APPLIANCES TO BE PROVIDED OR INSTALLED IN EACH DOMESTIC
UNIT
机电设施配套
ŀɻũѐȐ
ɽyumlƍѓ˾Е˅`΄6ΪĘ˅ſ΄6
Ɲaacute
ʆEΐNtildeŎOumlǭŋϡƎѿ6
aacuteȞŀϰ
ѩϾϮ˾ΐȺ=ʆϾίoumlȺʠ=ʆaacuteΓOuml˓ΑaacuteЕŀϰ6
aacuteƎςˤ]
έaacute=ʹΐaacuteŹũʹΐȺ6
˅ˤ]
žɛϒɭ˅ʠƎȩɬɌʡ˅ʠ
Ŏ
˅ŀϰŎǩϸϮc˾ĮŎ=ȐŀϰŎŎ6
WCˤ]
oacuteƟAacuteˤϾϾΟ˶ѽOumlgȺaacute΄ϡƎΟ˶OumlπɄ6ˏǺAringɑƎͱϸSaflokljordfɑNJ΄
标准住宅单位附送以下设备
Stove BAUMATICExaust fan BAUMATICOven BAUMATICMicrowave BAUMATICFridge BAUMATICBARMini fridge (2 3 bedroom) BAIXUEWine fridge (4 bedroom) BAUMATICBEDROOMMini fridge BAIXUEBath KOHLERTERRACEBarbeque grill
TelevisionDVDBATHROOMShower KOHLERBasin KOHLER
notĉ aacuteraquoȷ ʄɇUcircǷnotĉϼχƉ ʄɇUcircǷnotĉaacuteDZΓ ʄɇUcircǷuȷ ʄɇUcircǷɬяrΓ ʄɇUcircǷHΟrΓ=ĉlt JμǙŖĉlt ʄɇUcircǷͱΟrΓ JμЌį Ǵȍȹ˞DZΓҒĉaacute ɯDVD ɯЌȪЌʠ Ǵȍʇ Ǵȍ
28
NOTE
1 The Developer reserves the right to substitute other materials
or appliances of comparable quality and standard for the
intended items as listed in above fittings and finished schedule
2 The fittings and finished as listed above shall be subject to
the terms of formal Agreement for Sale and Purchase Those
provisions may have slight variation in the color measurement
3 The Developer reserves the right to make modifications and
changes to the building design fittings and finishes without
prior notice
4 Fittings and finishes of the Special Units may be different
from those of the Typical Units
备注
āЮ˙WȰϞʧʹȞ=Dв˹ƙʮȁεϘϡUgraveётƭѡȦϡƎˤ]Ccedil˛ȧĹΙ6
˛ȧĹΙȦϡƎˤ]ǩϡн˾ɈɉūКOumlǿщegraveѬ6ĹΙƭѡȦƎˤ]ǵɭƁФϋ˔=ȣoacutepoundAcirc5ȓ5ѺуƎƆľ˛ordfʬp6
āЮ˙WȰϞʧʹȞδeacuteϡƎĽĨϛOumlˤƗ5ƭѡȦϡƎˤ]ʹεȮαс6
˔EumlЏOumlēƭѡȦϡƎˤ]І˛oȧĹΙǵɭϾx6
29
PURCHASE OPTIONS
Buying a Tree-top Villa at naked Stables Private Reserve involves signing a Sale and Purchase Agreement with the development
company and a Lease and Management Agreement and Deed of Conditions with the Hotel Management Company The Management
Agreement requires the purchaser to lease the property back to the Hotel Management Company to manage on the ownerrsquos behalf
There are two different plans which are available for buyers
在 naked Stables 购买一套拥有不动产权的树顶别墅包括与发展公司签署一份买卖协议以及与酒店管理公司签署一份租赁管理协
议和条件契约管理协议要求购买者以业主的名义向管理公司出租其别墅以供其管理买家有两种方案可供选择
ŅɈκΙ
30
OPTION 1 - FLEXIBILITY
1Owner Usage Rights
Zero usage restrictions
Early reservations are required to secure Villarsquos especially during prime and peak seasons If a Villa Owner does not provide the
required advance notice for a reservation the resort may be required to offer the owner a different unit or in the worst case no
availability at all
1 业主使用权限
ȫ˼ϸΏѐ
ϘʴʣЎegraveˏѢp=ϺʙФƐƕ6ˍřpϛѝɍϾŀϘʴOumlϸЂЎegraveOumlЎс=oacuteƟAacuteƮʙŀȮϞdegѢdeg=ƆеѻЦĴOumlʮȁɍϾǹĉ6
2 Rental Revenue
2 租金收入
a Rental revenue
Whilst not in residence the owner will be eligible to earn a pro rata 36 of the room revenue generated by the Reserve during their
absence Ie Everyday the revenue generated by the entire resort is divided amongst the owners not in residence on that day When
an owner is in residence he forfeits his opportunity to earn revenue
ѸDŽˏ
ϛѝxǝѢʖƣ=ƮOtildeOgraveoacuteƟAacuteordfѸʙĉͳOtildeϧOuml6ɏoacuteƟAacuteordfѸɨΡxǝѢФfrac14OumlϛѝOumlĉͳOtildeOumlϧƮ^ʒǩēʆĺжΡϛѝ6IcircϛѝǝѢФʙpȕ˶=Ʈ˱ʸƅOtildeϧOumlƉƁ6
b Monitoring your returns
Owners will receive regular financial information in the form of an electronic or hardcopy statement with details including owner
records of stays amounts spent revenue generated etc Owners may request to receive these statements daily weekly or monthly
Should the owner wish to lsquocash outrsquo and withdraw cash generated from their villa ownership this will be available biannually at the
gtƢethɰOumlſY
ϛѝƮƁegraveʖOgraveaacuteѲPƆɘP~Yo=ɬˋʭregOumlȧordfϛѝOumlˏѢƘȼ=ΞĒƘȼ=ˏſYUgrave6ϛѝǵκЪɏˉ=ɏέʖ=ƆɏĸМOgravefrac14Yo6ˍϛѝoslashѳƓФoacuteƟAacuteѓOumlˏſYljα=ɨɋǵɍSɱ˹˲Ϟfrac346ƆɏɱOumlМƆɏɱOumlМ6
选项1-灵活性
31
c Cashing out your returns
Owners will be able to cash out their returns twice a year If the owner chooses not to cash out his returns the resort allows the
owners to use their returns at the resort This option allows the owners to deduct returns pretax
gtƮɴOumlſYŚDŽĈ˾ʷordf
ϛѝɭņɏɱȢfrac34ϡDŽĈ˾ʷordfɒOumlſYϧ6ˍřϛѝκЪxʷordfOumlϧ=ǵϡФoacuteƟAacuteѓ˼ϸ6жѕκΙПηϛѝǻshyɩʣOumlſY6
3 Discounted Resort Services
All services available at the resort are offered to owners and their guests at a 20 discount off list prices These services include
restaurants wellness centre and activities centre
3 有折扣优惠的度假村服务
oacuteƟAacuteȕϾŀĺϛѝϡƎɒǸˆOumlĞiumlDвnƠĺЃOumlгǻ6жΡĞVȂ5ƫǰѓΫũƂiacuteѓΫ6
4 Services Fee
When the owner is in residence the resort continues to offer services on their behalf These services include Butler Bell
Housekeeping and Room Service In addition to these the resort offers water electricity wireless Internet and telecom services
included in the Services Fee to the owner whilst in residence The services fee is 300rmb per room per night This fee is charged on
all rooms regardless of which are in use
4 服务费用
IcircϛѝФoacuteƟAacuteǝѢ˶=oacuteƟAacuteƮƚθϡɒOumlɜϦϛѝŀĞ6жΡĞVȂϵˆ5αȔ5ƝоũǸĉĞ6shyȥжΡт=oacuteƟAacuteФϛѝǝѢʖƣŻŀ5aacute5ʹΐűȠϡƎaacuteάĞ=жΡiumlVŠФĞĒϸѓ6ɏĸĉƣɏOumlĞĒϸЏˆəe6жĸĒϸΛϾĉƣʷOuml=xɃfrac14ĉƣĚФ˼ϸ6
5Maintenance
4 of hotel room revenue will be reserved for ongoing building maintenance This will be deducted from the ownerrsquos share of total
room revenue
5 维护
ǙacircǸĉˏOumlƮ^ȰѽŮθƭѡδтĒϸ6ħēDŽuumlƮiquestϾˆǵēOtildeOumlǙacircǸĉˏĕuumlѓǻshy6
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Rooms Available 可用房间 121 121 121 121 121 121Estimated occupancy 预计使用率 35 45 55 60 60 51Estimated average daily room rate 预计每日平均房价 2500 2675 2836 2977 3096 2817Growth in room rate 房价增长率 7 6 5 4 6Annual room sales 年房间销售额 38644375 53163619 68876422 78894810 82050603 64325966RENTAL RETURN ESTIMATES - RMB Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGEEarnings Per Room (36 of gross room revenue) 124173 170827 221315 253507 263647 2066942 Bedroom 收益 ndash 双人间 248346 341653 442631 507013 527294 4133873 Bedroom 收益 ndash 三人间 372519 512480 663946 760520 790941 6200814 Bedroom 收益 ndash 四人间 496692 683306 885261 1014027 1054588 826775
INDICATIVE YIELD Indicative selling price Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
2 Bedroom 收益 ndash 双人间 6000000 41 57 74 85 88 69
3 Bedroom 收益 ndash 三人间 9000000 41 57 74 85 88 69
4 Bedroom 收益 ndash 四人间 12000000 41 57 74 85 88 69
Hotel revenues and owner rental yield - Option 1 Flexibility
32
OPTION 2- STABILITY
1Usage Rights
1 使用权限
选项2-稳定性
Total Permitted Usage Prime Peak SeasonPermitted Usage
Peak SeasonPermitted Usage
Out-of-SeasonPermitted Usage Blackout
40 days per yearNo occupancypermitted
Up to 20 days per year but no more than 7consecutive daysfor any one stay
Up to 20 days per year but no more than 7consecutive days for any one stay
No occupancypermitted
允许使用总数主要的旺季允许使用
旺季允许使用
淡季允许使用
无折扣期
每年40天 不允许占用 每年20天但是每人
不能连续居住7天每年20天但是每人 不能连续居住7天
不允许占用
Prime Peak Season To be published by naked Retreats in according to government notification every year Prime Peak Season
Middle Autumn Festival (Sept) excluding Blackout dates
Ɛƕɏɱϻnaked RetreatsĻǟоġĵāordfс6ƐƕVȂѓŘsup1ƽϞМĀМlt5ȋiacuteƽͶМlt5Řʱƽ˴Мlt5ʭɛƽМlt5ѓʲƽǘМlt=xVȂʹгǻʖ6
ƕiquest˓МOgrave˴ϞМʖƣOuml10ĸїɡϡƎ10ĸľѽˉїʖ=xVȂƐƕũʹгǻʖ6
OutofSeason 20 days during December to February excluding Prime Peak Season and Blackout dates
Iacuteƕiquest˴ĀМOgraveĀМʖƣOuml=xVȂƐƕũʹгǻʖ6
Blackout Dates Peak demand dates such as holidays sporting events groups and citywide conventions Local cultural events
all as specified by the Hotel from time to time
ʹгǻʖεʴijėʖVȂƟʖ5Ћ˒5ũʺβOumlƁϨ6IcircTHORNɾyumlOumlŸƂiacuteiumlƮDвǙacircOumlɛljα6
2 Rental Revenue
2 租金收入
a Rental revenue
Regardless of your usage of your property your rental return will be fixed at 5 for the first 5 years of operation After this period
you will automatically migrate to the Flexibility plan
ѸDŽˏ
xɃɰOumlĉ˼ϸoacuteˍŪ=ͶɱOumlѸDŽϧiumlŊegraveOuml136ФжтŮ=ɴƮѳiacuteѧˏȬƂβĈF6
b Monitoring your returns
Owners will receive regular financial information in the form of an electronic or hardcopy statement with details including owner
records of stays amounts spent revenue generated etc Owners may request to receive these statements daily weekly or monthly
Should the owner wish to lsquocash outrsquo and withdraw cash generated from their villa ownership this will be available biannually at the
gtƢethɰOumlſY
ϛѝƮƁegraveʖOgraveaacuteѲPƆɘP~Yo=ɬˋʭregOumlȧordfϛѝOumlˏѢƘȼ=ΞĒƘȼ=ˏſYUgrave6ϛѝǵκЪɏˉ=ɏέʖ=ƆɏĸМOgravefrac14Yo6ˍϛѝoslashѳƓФoacuteƟAacuteѓOumlˏſYljα=ɨɋǵɍSɱ˹˲Ϟfrac346ƆɏɱOumlМƆɏɱOumlМ6
33
c Cashing out your returns
gtƮɴOumlſYϡDŽĈ˾ʷordf
Owners will be able to cash out their returns twice a year If the owner chooses not to cash out his returns the resort allows the
owners to use their returns at the resort This option allows the owners to deduct returns pretax
ϛѝɭņɏɱȢfrac34ϡDŽĈ˾ʷordfɒOumlſY6ˍřϛѝκЪxʷordfʙϧ=ǵϡФoacuteƟAacuteѓ˼ϸ6жѕκΙПηϛѝǻshyɩʣOumlſY6
3 Discounted Resort Services
All services available at the resort are offered to owners and their guests at a 20 discount off list prices These services include
restaurants wellness centre and activities centre
3有折扣优惠的度假村服务
oacuteƟAacuteȕϾŀĺϛѝϡƎɒǸˆOumlĞiumlDвnƠĺЃOumlгǻ6жΡĞVȂ5ƫǰѓΫũƂiacuteѓΫ6
4 Services Fee
When the owner is in residence the resort continues to offer services on their behalf These services include Butler Bell
Housekeeping and Room Service In addition to these the resort offers water electricity wireless Internet and telecoms services
rental option
4服务费用
IcircϛѝǝѢФoacuteƟAacuteȕ˶=oacuteƟAacuteƮƚθϡɒOumlɜϦϛѝŀĞ6жΡĞVȂϵˆ5αȔ5ƝоũǸĉĞ6shyȥжΡт=oacuteƟAacuteФϛѝǝѢʖƣŻŀ5aacute5ʹΐűȠϡƎaacuteάĞ=жΡiumlVŠФĞĒϸȕ6жϞȏOumlĞĒϸxVȂegraveβordfѸʆ6
5 Maintenance
Of the 5 guaranteed return generated form your property during the period you are not in residence the management company
will retain 4 of this return for maintaining your Villa The maintenance fund will be pooled and used for all Villarsquos in the resort
5维护
ɴxǝѢʖƣiquestɴOumlĉѓƮ˪Ouml13OumlſY=ŎȓŁƮWȰжbſYѓOumlϸѽɴpOumlŰ6ŰƈDŽƮ^ūsʜȅsϸЂϾoacuteƟAacutepOumlŰ6
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Hotel projections
Rooms Available 可用房间 not relevant 非主要Estimated occupancy 预计使用率 not relevant 非主要Estimated average daily room rate 预计每日平均房价 not relevant 非主要Growth in room rate 房价增长率 not relevant 非主要Annual room sales 年房间销售额 not relevant 非主要RENTAL RETURN ESTIMATES - RMB Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE2 Bedroom 收益 ndash 双人间 50 50 50 50 50 503 Bedroom 收益 ndash 三人间 50 50 50 50 50 504 Bedroom 收益 ndash 四人间 50 50 50 50 50 50
INDICATIVE YIELD Indicative selling price Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
2 Bedroom 收益 ndash 双人间 6000000 300000 300000 300000 300000 300000 300000
3 Bedroom 收益 ndash 三人间 9000000 450000 450000 450000 450000 450000 450000
4 Bedroom 收益 ndash 四人间 12000000 600000 600000 600000 600000 600000 600000
Hotel revenues and owner rental yield - Option 1 Flexibility
34
Option 1 - FLEXIBILITY Option 2 ndash STABILITY
investment returns for your Villa are influenced by the
success of the resort and the number of days you use
your Villa
Stable implies both your returns and your annual
usage rights to your property are fixed Regardless of
how well the resort operates your returns will remain
the same Equally you will only have a fixed number
of days allowed in residence
Usage Have unlimited usage rights to their Villa 40 days usage per year
Rental ReturnEarn 36 of the pooled returns from the entire resort
whilst not in residence
5 guaranteed return on their investment regardless
of resort performance
Resort Discount20 discount on all resort amenities and activities
(including SPA and Restaurants)
20 discount on all resort amenities and activities
(including SPA and Restaurants)
Services FeePay a Services Fee of 300rmb per room per night
whilst in residence
Maintenance4 of all room revenue is retained for maintaining
the owners Villa
4 of all room revenue is retained for maintaining
the owners Villa
选项1 ndash 灵活性 选项 2 ndash 稳定性
ȬƂβϸЂ˼ϸІſY6ɰOumlpѱſYʷǧЂoacuteƟAacuteOumlĿǑϱũɰoslashpOuml˼ϸoacute
ŊegraveβϤѯɰOumlſYũɏɱoslashЂɰOumlĉOuml˼ϸʹΏiumlŊegraveOuml6xɃoacuteƟAacuteOumlǑϱѫȁϾucircť=ɰOumlſYiumlŊegraveOuml6ϖTHORN=ɰъϾŊegraveOumlПηǝѢOuml6
使用 ʹΏѐOumlp˼ϸʹΏ ɏɱOuml˼ϸʹΏ
租金收入 ФxǝѢʖƣ=ƅOtildeмĸoacuteƟAacuteūsſYOuml xɃoacuteƟAacuteǑϱѫȁˍŪ=Wп13OumlſYϸЂѱ
度假村折扣 ϾoacuteƟAacuteˤ˲ũƂiacuteOumlгǻVȂSPAũlt ϾoacuteƟAacuteˤ˲ũƂiacuteOumlгǻVȂSPAũlt
服务费用 ǝѢʖƣ=ɏĉƣɏЏˆəeOumlĞĒϸ čѝϘ
维护 ϾĉƣˏOumlƮ^WȰϸЂϛѝpOumlŰ ϾĉƣˏOumlƮ^WȰϸЂϛѝpOumlŰ
OPTION COMPARISON
选项对比
35
36
INDUSTRY RETURNS AND BENCHMARKS
INDUSTRY REPORT
行业报告
Tourism and urban resorts is one of the fastest growing industries in China According to industry consultant HVS cities such
as Shanghai Beijing Shenzhen Guangzhou Hangzhou and Tianjin all have a population where a critical mass of highly affluent
individuals and successful companies exist generating demand for suburban resorts
ФѓŘ=ȾϽϛũoacuteƟAacuteσɓāЮOumlαϛтϞ6ĻǟʺʳǙacircĞϛltOumlϞΙYĵ˿=ФѓŘOumlѝϘˍ˛ŝ5[ǎ5˧5œј5ţјũdžǩēyѯAringȣOumlĥЍˆʾũĿOumlʝϛ=ϻfrac14ϚƊāȥoslashƴʵoacuteƟAacuteOumlƌAringεʴ6
Amongst other things the exponential growth in private vehicles has seen a huge increase in demand in the leisure market With
the completion of the shenjiahu highway in 2010 the travel time from downtown Shanghai to Deqing is now 2 hours Also with
stop at Deqing) scheduled to open in late 2011 travel time from downtown Shanghai to Moganshan will take between 15 to 2
hours When comparing travel times to get to other resort destinations in China ndash eg Hainan or Lijiang flight times might be within
2 or 3 hours total travel time including travel to airports and check in make the whole trip 6 to 7 hours plus additional travel cost
Within the 2 hour travel radius of Shanghai the quality of resort destinations is also (in our opinion) not at an international standard
with most hotels simply being lsquocity hotels in the countryrsquo rather than true resort properties operating at international standards
shyfrac14т=ѯĸˆγΊOumlāЮ=ĸˆƸϴϾȿϚσʂ˫6ѳɱ˥ƛůijϡŮ=iquest˛ŝOgraveOcircʭϚLjεϘĸΟ˶Ouml6ΪƭOumlijǵϡФ13ēєɬiquest˛ŝUumlAumlţј6ƏƮФɱYacuteǫľOumliquestţјOgraveɫǎOumlijѓϾϞаDzOcircʭlt=ъεϞĸSΟ˶OgraveȢĸΟ˶ǜǵϡiquest˛ŝѓΫOgraveAumlɢī˗6ˍřІѓŘOumloacuteƟˮTHORNŝɫ5ȒƯUgraveaƹ=shyȥϘųĒэĸΟ˶Oumlďα˶ƣ=ŻϘФVȂʣƉ=CʺƤũUgraveEgraveOslashƉ˛ų˛эĸΟ˶=ĽxϸɨΡuumlOumlαųΝȥ6Ѷō˛ŝїiΟ˶ɬOumlγΊoacuteƟʸdeg=э˟ͰɒˈltІŘƙŸnѬŻϾѯɛOumlǢ6AringēOumloacuteƟǙacircϚũѓOumlɨΡǙacircɍϾ_ёOumlʵp=ЗЗAumlxOgraveинŘƙϤϦ˛oacuteƟίĉΙɧOumlϘʴ6
ϛѝЎʖſYІaƹ
37
OUR NICHE
我们的利基
naked sees a need in the market for world class expertly designed and operated resorts which are within 1 to 2 hour travel time
of major cities in China As with other urban resorts we believe that the Leisure market and the MICE (Meetings Incentives
Conferences Events) market will be a huge driver for our business In addition we feel that we are already at the forefront of
the growing focus and concern on environmental design building and operations as well as the growing interest in nature and
environmental education At naked we also place a high emphasis on facilities and services for the entire extended family ndash from
children to parents to grandparents that other resorts do not place dedicated resources for
nakedЎƧOgraveȥФѓŘжϞεʴƏǢȑѝϘϞэȢĸΟ˶Ouml=˶ЁhζǁϞȱOumlѥϛˤƗũŎȓOumloacuteƟΙɧ6ͰɒΑάγΊũƁƁϨ5ưȘȾϽ5AringίʝϛƁϨ5ƂiacuteЮȉltOumloslashͰɒϛOumlіAringʤȞ6frac14=ͰɒФŋѣũiacuteźWίˤƗ5ƭШ5ŎȓũźWȓɲœ˛ϠǑѷФȥαϛȭя=ФnakedІαϛеxͰɒϚіoslashЂˣʵѓOumlŜѲ5Ɲ5ȌеOumlĞũˏ6
As such we feel very confident in the rates and occupancies that we will achieve Regarding room prices when benchmarking
against some of the other leading hotel brands in the resort market such as Aman Fayun Hangzhou Banyan Tree Hangzhou Fuchun
Resort Hangzhou Mandarin Oriental Hainan and Commune by the Great Wall average rates in March 2011 for single bedrooms in
this set are ~ RMB2800
ϩfrac14=ͰɒoslashЂˏѢĉƠϡƎˏѢȿcurrenɊάΫ6ФˏѢĉƠĈɘ=ІʙФoacuteƟAacute˛OumlсɜǙacircʑʁaƹ=ˍCҊĂО5ţјНҏѨ5ĥsup1˗ǝ5˓φŴecircĈǙacircũƵ΅OumlŁˣ=Фɱ˓МOumlEumlˆƣʒǩƠķ=6
Regarding occupancies we are confident to achieve occupancies of around 60 after about 4 years of operation but forecast
conservatively that our occupancies will start from around 35 in the 1st year of operation and grow steadily to 45 in year 2
55 in year 3 and 60 after the hotel is lsquomaturersquo from year 4 onwards
ФˏѢȿĈɘ=ͰɒŬϾάΫǑŚɱOumlǑϱ=ͰɒǵϡAumlOgraveOumlˏѢȿ6WŇƗ=ͰɒOumlˏѢȿƮƁϻszligϞɱOuml13=egraveЫOgravefrac34ɱOuml13ũszlig˓ɱOuml1313=szligɱϡŮƮƁЫOgrave6
Given the above estimates we believe that owners can expect attractive investment terms as illustrated in the table below
Ļǟϡ˛OumlŇƗ=ЎƗϛѝɭņOtildeOgraveOumlѱſYƮƁˍ΅o˿
CҊĂО
НҏѨ
ĥsup1˗ǝ
˓φŴecircĈǙacirc
Ƶ΅OumlŁˣ
RMB4270
RMB3500
RMB2000
RMB2150
RMB2388
Aman Fayun Hangzhou
Banyan Tree Hangzhou
Fuchun Resort Hangzhou
Mandarin Oriental Hainan
Commune by the Great Wall Beijing
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Rooms Available 可用房间 121 121 121 121 121 121Estimated occupancy 预计使用率 35 45 55 60 60 51Estimated average daily room rate 预计每日平均房价 2500 2675 2836 2977 3096 2817Growth in room rate 房价增长率 7 6 5 4 6Annual room sales 年房间销售额 38644375 53163619 68876422 78894810 82050603 64325966
38
39
ͰɒOumldivideTHE TEAM
40
Grant Horsfield ndash Chairman naked Group
Grant a native of South Africa is Founder and Chairman of the
naked Group
Before coming to China in 2005 Grant worked in England
and South Africa with more than 10 years business ownership
experience With background in IT he launched eBites
Limited in 2000 Operating nationally eBites was both a
publishing company and a callcentre facilitations company with
headquarters based in Cape Town In 2004 Grant received
an MBA from University of Cape Town Graduate School of
Business Upon graduation he decided to come to China as he
saw China is where business opportunities lie
After spending two years in Shanghai he found himself
overwhelmed by the metropolis and missed the natural beauty
of his home From this desire and need sprouted the concept
for naked Retreats which was launched in 2007 Grantrsquos vision is
to create sanctuaries that are in harmony with the environment
where people can appreciate the simple way of nature and
embrace the naked lifestyle Grantrsquos tireless efforts in promoting
ecotourism in the rural areas not only created jobs but also
pride for the local community He received an environmental
award from the Huzhou Government in 2008
高天成 - naked集团总裁
ij=ɫčIcircTHORNˆ=nakedƍOumlmiddot˽ˆũѵ|6
Ф13ɱȅOgraveѓŘтʣ=ij˪ЬФϯŘƎɫčľѽ=ϾŚɱOuml˙ϛǑϱƎРѽǑϏ6ФʙITǒOumlUѠ΅=ɱij˪ƭȜȥeBitesϾΏŁ=eBitesŁƮϱΝІaacuteŹĞѓΫLJɖƿū=ʙѵˤФǭʔugrave6ɱ=ijƅOtildeȥǭʔugraveAringλ˙λЙOumlMBAλ6dϛŮ=ǧegraveȅѓŘ=ϩǯOgraveȥжȕOuml˙Ɖ6
Ф˛ŝEgraveȥȢɱтŮ=āѳƓxȥ˪Ƃ=sʨAtilde˱ȥѳʿɐǒ6ФжѕИІεʴOumlʶ˼΅=ƭȜnaked Retreats
OumlΖĂФɱOtildeOgraveȥ˹˲6ijOumlΖĂƭШϞĸ˯THORNІѳʿũΣŃdeg=ˆɒǵϡΘѳʿ=ΘnakedOuml˪ƂĈ˾6ij˫ΔAacuteTHORNʵ˪ȾϽѽordfOumlxΦɹȞ=xLjmiddotШȥľѽıŻOtildeOgraveȥIcircTHORNˣʵOumlХϐ6ij˪ƅOtildeȥɱůјоġNāOumlźWAring˼ư6
41
Delphine Yip-Horsfield ndash Partner Ben Wood Studio Shanghai
received her Master of Architecture degree from Harvard
Boston prior to moving to Shanghai to oversee the award
winning Xintiandi project on behalf of Wood and Zapata In
the fall of 2005 Delphine became partner at Ben Wood Studio
Shanghai
Drawing from her own experience of diverse cultures Delphine
has led a multitude of high profile projects such as Hangzhou
Xihutiandi Zhujiajiao Oriental Garden Shanghai Waitanyuan
Beijing Palace 77 Shanghai Hongqiao Commercial Core Lijiang
Lashihai Resort Masterplan etc
In 2006 she was selected Wallpaper magazinersquos first annual 40
under 40 designer of the year
Delphine is the chief master planner and architect for naked
Home Village and naked Stables Private Reserve She also
oversees the visuals and styling of the naked Brand
叶凯欣 - 上海Ben Wood设计室合伙人
ϜǮΩɺ=Ben Wood ˤƗľѽOumlѵƢ=śęAringλƭѡλ6ȅ˛ŝтʣ=ФΒIJ5ɷКũuuacuteľѽ6ȅ˛ŝŮ=CcediloWoodũZapataĤЩΪTHORNΙɧOumlƢethľѽ613ɱʲƕ=ϜǮΩɺBen Wood ˤƗľѽūƃˆ6
ϾѯxŸϽșǑϏOumlϜǮΩɺ=EacuteˇȥηucircijocircΙɧOumlƢeth=VȂţјͻůTHORN5њƝƶecircĈųВ5˛ŝЕ5[ǎłatilde5˛ŝŭʦ˙ϛѓΫ5ȗƯȄŝoacuteƟAacuteѵŔŷˤƗUgrave6
ɱ=ˏκȥWallpaperСьǃɱoacuteϡ΅OumlˤƗ˰6
ϜǮΩnakedƝВAacuteũnaked RetreatsOumlѵˤƗеũƭѡ˰6˶ϚĤЩƢethnaked˙nOumlFũĘķˤƗ6
42
Kang Yang Lim ndash Group Chief Operating Officer naked Group
Group with over 13 years corporate finance and real estate
development experience Previously he was Director of the
real estate division of APP China taking responsibility for the
initial positioning and development of the USD15 billion lsquoWhite
Magnolia Plazarsquo mixed use development project (including
the development of Shanghairsquos first W Hotel) He also led the
concept and development of APPrsquos branded residence and resort
project in Sheshan Shanghai
Finance division of PricewaterhouseCoopers in Melbourne
Australia where he specialized in business value and strategy
worked in inhouse strategy roles for CocaCola GB in London
and to British venture capital firm of the year (2004) ISIS Equity
Partners before coming to China in 2005
Accountants Australia in 2002 and is also an affiliate of the
of Commerce and Diploma in Modern Languages from the
University of Melbourne Australia
林纲洋- naked 集团首席营运官
ƞˏnakedƍOumlȩ˪ϴϾŚɱOumlʝϛ~ƎTHORNǭāǑϏ6Фfrac14тʣ=ѽѓŘDŽŒOumlTHORNǭāOumlѵƢ=ĤЩƠч13ϢЏOumlucircϸ8JЈȈœ9ǭāΙɧOumlcopy˽κшũǭāVȂ˛ŝszligϞƝ ǙacircOumlǭālt6˶ϚщNtildeȥDŽŒƍФ˛ŝҁ˗ʑʁѢЭũoacuteƟAacuteΙɧOumlȓɲũǭā6
ФDŽŒƍˇфтʣ=ȩİϑGAringȚφɣyuml_ʔŴϷOacuteƁƗ˰OumlǑȓ=ѥѣЂ˙ϛƠчũЯɁѰξ6ȩ˪Ф13ɱȅOgraveѓŘтʣэȑǭʔŴϷOacuteŮOumlϞotilde˶ƣɬ=ѽǵǺǵȎɂugraveŁɬOumlЯɁēͺ˰=ϡƎISISOumlʼnʏūѽƃRФϯŘɂugraveOumlϯŘĘΌѱŁˇф6
ȩ˪ФɱƅOtildeȥGAringȚφηƁƗ˰ƁũGAringȚφпʻωǗOumlƁГѱķ6˶ϚƅOtildeȥGAringȚφɣyuml_AringλOuml˙ϛλλϡƎCcedilЇϊλп6
43
Gabriela Lo ndash Managing Director naked Retreats
With over 15 years experience in high end events and PR
management Gabriela has been instrumental in bringing naked
to where it is today As one of the original members of the
naked Team Gabriela has led the growth of naked Retreats
to become one of the most famous eco retreat destinations in
China attracting guests and publicity from around the world
Originally from Macao Gabriela has rich multi cultural and
multinational living and working experience having worked and
studied for many years in Greater China England and Italy
卢家宝 - naked 度假村常务董事
ϴϾŚ13ɱOumlijocircƂiacuteũŁŃŋ΄ŎȓǑϏ=nakedDžOumlǜІȶƝXēxǭ6ѽħdivideOumlmiddot˽ГтϞ=ȶƝXϠǑAEligȭnakedѓŘѻϾɜOuml˪ȾϽɧOumlTHORNтϞ=ͼϭȥȅѳǁĹTHORNOumlǸˆ6ȶƝXȅѳGɑ=ϴϾĖĥOumlucircЏŸũucircŘǝѢũľѽǑϏ=ЬФAringѓŴTHORNʵ=ϯŘũϤAringȚϾѯucircɱωǗǑș6
Judy Zhu ndash General Manager naked Group
Zhu is the General Manager for naked Group ensuring smooth
operations of the group with a particular focus on government
朱燕 - naked 集团总经理
њώ=iquestnaked Retreatsmiddot˽ǭ˽ǜũij˪ūѽ6њώѽƍѵǑȓ=ĤЩIcircTHORNũŋ΄ʽWƍРѽ6Фƞˏnakedтʣ=њώФ˛ŝũ[ǎiquestŚηucircІ˙ϛϾŋOumlфϛ6ФΪͻȈƅOtilde˙ϛλ6
44
Kurt Berman ndash General Manager naked Stables Private Reserve
With over 16 years experience in FampB and high end luxury
resort management Kurt brings a wealth of experience and
will lead the preopening and operations of our new resort ndash
naked Stables Private Reserve Prior to joining naked Kurt was
the preopening General Manager at Six Senses Laamu and
Resident Manager for Six Senses Soneva Gili by Six Senses Kurt
has also worked at other prestigious resorts including Fregate
his career in hospitality in FampB and was a trained Chef with
experience working in many prestigious institutions including
The Dorchester Hotel in London Kurt is from South Africa and
has a masters certificate in hospitality management from Cornell
University
Kurt Berman - naked私人度假村总经理
ϾѯŚɱϬƎijIumlŤŴoacuteƟAacuteOumlŎȓǑϏ=ƮϡĖĥOumlǑϏȭNtildeͰɒΪoacuteƟAacute77)$ 0OumlϱϛũРϱ6Фƞˏ)$ тʣ=10ЬEacuteˇŚ8szligȳĭǦ9+1ϱϛѵǑȓũ8szligȳĭǦ9-2 ((OumlѤacircǑȓ610ŻЬˇфЂamp0ˆŝETHũ1+4UgraveʙўɜoacuteƟˮTHORN610OumlϛʜzЂϬαϛ=ϚϡϞĸФŬucircўɜƉńVȂ-0-0 -$-ltľѽŚOumlρȡϾOumlnot˰610ȅѳɫč=sϴϾǰɪyumlAringλЃOumlǙacircŎȓλ6
Richard Johnston ndash General Manager naked Home Village
Hailing from the United Kingdom but with most of his working
life in resorts throughout Africa Richard brings with him over
20 years experience in General Management and Director level
roles in world class resorts including Azura Retreats Cape Grace
hotel and the Saxon Hotel Richard plays a key role in the set
up of systems training and operating standards His years
of experience and mentoring leadership style make Richard a
natural inspiration for our young hotel management team
Richard Johnston - naked 家园村总经理
RichardȅѳϯŘ=IgraveAringucircOumloacuteƟAacuteľѽiumlФмĸčљ=ϴϾŚɱOumlѴūŎȓũǁƐoacuteƟAacuteVȂAzura
Retreats Cape Grace hotel and the Saxon HotelltijʒŎȓǑϏ6RichardФƭȜ΄5ʅρũРαnѬĈɘʜѯŋƨѽϸ6ĖĥOumlǑϏũȭNtildeĘķ˼OtildeoslashͰɒɱʬOumlǙacircŎȓdivideϾѯѳʿOumlƊȘ6
45
Teun Hanegraaf ndash Sales Director naked Retreats
Teun obtained a Bachelors in Business Studies and Masters
in Strategic Management with a focus on Chinese Business
Culture Teun increased our corporate sales business by 350
in his first year with us bringing international companies
ranging from international conglomerates Unilever and Coca
Cola to more local institutions such as The Shanghai American
School and leading Chinese companies such as Bank of China
韩天宁销售总监
ȅѳŧȈɥEcirc=şɵϴϾ˙ϛλλλ5ЯɁŎȓѥѣЂѓŘ˙ϛŸlt6ȅƍOumlszligϞɱşɵƮŁOumlΝϛijȥ13=sŁAEligȅȥx˟ŘƙβOumlAringŁǸŲ=жʙѓϾŘƙAringʝϛȠūȚŴũǵǺǵȎ=ϚϾ˛ŝɐŘλΠUgraveIcircTHORNƉńũѓŘϫαUgraveѓŘȴʝϛ6
Oliver Yuen ndash nature Reserve amp Recreation Manager
naked Stables Private will be the first private reserve in China
with a wealth of new flora and fauna introduced to the project
from Sydney University Australia and as a fully qualified Ranger
working in many of the worldrsquos best wildlife parks Oliver takes a
special role in ensuring the environment of naked Retreats and
naked Stables Private Reserve will be full of life and a natural
self supporting eco system Oliverrsquos passion for both people and
nature make him the perfect person to teach our guests about
what we do and make their stay not only a relaxing one but
also a fun fulfilling educational one as well Oliver previously
worked in wildlife parks and resorts such as Azura Retreats in
Mozambique Mobala Private Game Reserve in South Africa and
Sydney Aquarium in Australia
袁鹏威 - 活动经理和度假村 生物学家
naked StablesƮѓŘszligϞĸϭljΪOumlцʾũiacuteʾOumlˆoacuteƟʵ6OliverѽϞɜGAringȚφͿɯAringλūķOuml˪λƝiacuteλƝ=ϡƎФǁĹTHORNOumlϙ˪iacuteВľѽOumlľѽе=Ф˼naked Retreats ũnaked StablesϾѯĖĥ˪ѱЕ5ʿѳĺOuml˪΄Oumlźǔľѽ˛QύѯіϘƶ˔6АʊoslashˆȏũѳʿOumlƊʮ˼ѻūOumlˆȅĵͰɒOumlǸˆͰɒѼOuml˷ɋ=sʨ˂ɒФжȕOuml˶ŒxLjLjČ=˶Ϛ˂ɒOumlǝѢǑșlOtildeϾǭΫcurren˹ũϾƷЋϤϦ6АʊтʣФɫčũGAringȚφͿɯѹŏiquestϙ˪iacuteВũWŰʵOumlľѽVȂMozambique OumlAzura Retreats Mobala Private Game Reservelt6
46
Philip C Davis Company Director naked Retreats
Phil joined the Board of Directors for naked Retreats hotel
management company in 2011 His previous board experience
includes Tian Rui Hotel Corporation holder of the master license
for Super 8 economy hotels in China and Hong Kong from 2006
to 2008 He also was a founding shareholder of Tian Rui and
served as its President and Managing Director from 2006 to
2008 He was a board member of Tian Xian Cheng a bai jiu
concern which is a joint venture between Pernod Ricard and a
2010
Phil was previously Chairman of the Budweiser (Wuhan)
International Brewing Company and Managing Director of the
AnheuserBusch business in China and Hong Kong from the
beginning of 1996 through 2002 From 2003 to 2005 he
headed the AnheuserBusch liaison office with Tsingtao Brewing
Company
Phil holds a PhD in history from Washington University and
started his career as a market researcher at a major advertising
agency in the US before moving to AnheuserBusch and
heading its consumer planning and new product development
functions in the 1980s
Philip CDavis naked 度假村公司董事长
PhilЂɱƞˏȥnakedoacuteƟʵǙacircŎȓŁOumligraveƁ6ϡĖĥOumlǑϏVȂФːǙacircƍˇф5ϡƎЂɱэɱФѓŘũѓŘΒIJEacuteˇSuper ǑƖǙacirc ʼnˆ6˶=ϚːǙacircƍOumlmiddot˽ʼnecirc=ФɱэɱʖƣEacuteˇƍOumlѵ|ũigrave6ɱэɱʖƣ=ϞƝІWȎȞƞũJǙ˪ȴʝϛƬɫūѱOumlʝϛ77ΐOumligraveƁГ6
iquestɱэɱ=Phil͵šBudweiserŘƙɳǙŁOumligraveƎѓŘũѓŘΒIJCŝyŁOumligrave6iquestɱэ13ɱ=CŝyũʫETHʌǙŁOumlȠɆdegOumlĤЩˆ6PhilϴϾŴ˭uacuteAringλOumlș˻дλvλ=ФǁɱCcedilȅOgraveCŝy5ĤЩΞĒŔŷũΪʑǭāĿɭтʣ=OumlϛʜzЂɐŘOumlϞƝœĵCcedilȓŁ=Eacuteˇaeligω6
47
OUR INTERNATIONAL TEAM
International team
Chief master planners amp architects
the urban landscape of modern China with Xintiandi in
Shanghai a commercial cultural and entertainment district
Since then the studio has worked on projects in very diverse
categories both small and large scale projects include mixed
use projects like the ldquoTiandirdquo in Hangzhou Chongqing Wuhan
and Foshan luxury villa and high rise residential complexes in
Shanghai and Vietnam as well as various boutique hotels and
Chalet Architects
A00 Architecture is most well known for their research
inenvironmental sustainability and its application to their
work in Architecture Interiors and Furniture Their portfolio
includes feature restaurants luxury spas retail stores design
conversion of dozens of historic Shanghai homes into highly
personalized residences
Interior Designers AIM (Architecture amp Design) brings expertise
in the combination of world architectural styles and design
influences to the interior designs at naked Stables Private
Reserve With the Shanghai office led by the two founding
on comfort warmth and a unique blend between African and
Asian design sensibilities
Landscape Architect
Design Land Collaborative (DLC) is a professional consulting firm
comprised of landscape architects and planners with an office in
Shanghai and the United States Projects have a strong emphasis
on cultural resources historic preservation and ecological
design involving both the public and private sectors
ͰɒOumlāЮdivide
ɴǵϡΑάOumlёȣ
ŘƙŸdivide
首席规划师和建筑师
benwood Studio Shanghai OumlсɜΙɧтϞѠĨШ˛ŝΪTHORNľ=˼ʙƍ˙ϛ5Ÿ5ЄȎϞOumlʵЉ6тŮ=ЁƻȥĹȏŔɟAringΟOumlΙɧ=VȂţјOumlͻůTHORN=іʱ5͵šƎę˗OumlŤŴpϡƎФ˛ŝũЛɫOumlijѢЭʵ=ȮŻϾФѓŘƎˉ_OumlĹȏǐʑǙacircƎoacuteƟ6
小圆房建筑
AOO Architecture ФźǔWŰƎǵ θāЮĈɘϾѯѭЛOumlƭ=s˘ƮʙƭϰϸЂɬƝѩ6ɒƻŚOumlΙɧVȂ˔5ŤŴȤѓΫ5ȫ˙acirc5ˤƗίǙacirc˛ŝυНǙacirc lt5ˆoacuteƟϡƎϞ΄ȧOuml˛ŝș˻ѢЭOumlCcedilŸƎˆŸĨШ6
ɬ ˤƗ˰AIMƭѡˤƗltѥѣЂǁƭѡĘķũˤƗOumlɐƿū=ϭNtildenaked StablesOumlɬˤƗ6ФȅѳŧȈũaȚ˶OumlūѽmiddotTˆȭNtildeOuml˛ŝTdegOumlUѠ΅=ˤƗѣі5ũφčˤƗȓɲOumlntildeˊū6
景观设计
Design Land Collaborative (DLC) ϞƝiquestǒōˤƗІŔŷOumlѥϛѰξŁ=Ф˛ŝІɐŘǩˤϾēрƉń6ʙΙɧ˘ЂŋѣŸș˻ĻЕ=ƿūźW˪ǴƔ=ѥѣЂŁŃƎϾTHORNOumlŔŷ6
48
Engineering amp Project Management team
Scott Wilson Group PLC is a globalintegrated design and
engineering consultancy for the built and natural environments
Scott Wilson is responsible for the project management the
electrical and mechanical engineering for the project
Environmental Consultants
Environmental Resources Management (ERM) a leading global
provider of environmental health and safety risk and social
consulting services ERM deliver innovative solutions for business
and government clients helping them understand and manage
their impacts on the world around them ERM have 137 offices
in 39 countries and employ approximately 3300 staff
Sustainability Consultants
Bisagni Environmental Enterprises (BEE) works with the
engineering and design teams to ensure the environmental
goals set out at the inception of the project are achieved
LEED Consultants
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
Local Design Institute
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
General Contractor
and have been responsible for some of Chinarsquos most iconic
properties such as the World Financial Centre in Shanghai
工程及项目管理团队
Scott Wilson Group PLCϞƝʺʳŔɟOumlźWˤƗƎľѰξŁ6Scott WilsonĤЩΙɧOumlaacuteʠƎƉΤľ6
环境咨询
Environmental Resources Management (ERM)ϞƝʺʳαϛȭѰξŁ=ŀźǔWŰ5ƫǰCʺƎŁŃˣƁĘΌUgraveѰξĞ6ERM˙ϛƎоġɑǸŲŀĨĶβOumlǀǧĈF=UѠɒȥǀsŎȓʙǑϱoslashˣƁźǔAEligȅOumlϳΗ6ERMФʺʳϾ137ĸēрƉń=myĸŘƝ=ϴϾAringК3300ɜГľ6
可持续发展咨询
Bisagni Environmental Enterprises (BEE)ІľˤƗdivideΑűūѽ=ϡʽWФΙɧǭ˽ƼotildeˤȜOumlźǔWŰǵ θāЮɧnOumlȚ˹6
绿色建筑认证咨询
Shanghai Pacific Energy Center (SPEC)ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlŁтϞ6
本地设计公司
Shanghai Baoye Construction Corp Ltd ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlαϛȭŁтϞ6
总承包商
ϞƝŘƝƐľVŁ=ϠƻȥηucircѓŘnьβΙɧ=țˍ˛ŝźʳDŽˊѓΫ6
49
naked COVERAGE
wwwcnngocom
ldquo25 killer things to do this summerrdquo
26 April 2010
Time Magazine
ldquoRun to the Moganshan Hillrdquo
新浪博客
ldquo避世的可能rdquo
31 December 2009
wwwenglisheastdaycom
ldquoThe first batch of ldquoChina Treasured Towns ldquo released
December 2009
Shanghai Urbanatomy
ldquoGet naked this time with horsesrdquo
Shanghai Daily
ldquoGreen MaGIC Casts design spellrdquo
14 October 2009
新浪商品
ldquo中国最佳设计酒店大赏rdquo
September 2009
wwwchannelnewsasiacom
ldquoChinarsquos green resort allows travellers to vacation on good consciencerdquo
2 September 2009
wwwbijianlinblshecom
ldquo莫干隐居rdquo
25 Aug 2009
wwwassociatecontentcom
ldquoThe Exquisite Moganshan Mountains of Chinardquo
Ɏ
Wikitravel
ldquoMoganshanrdquo
德清新闻网
ldquo承包国营林场建造生态ldquo逸站rdquo
wwwsinoeventcom
ldquo亚洲旅游地产及景点峰会成功举行rdquo
wwwchinatravelbrandingcom
ldquoPursuing Green for Greenrdquo
wwwbrandrepublicasia
ldquoMaking moves towards ecofriendly eventsrdquo
7 May 2009
wwwhandsonshanghaiorg
ldquoHands On Asia Conference Summeryrdquo
May 2009
wwwmyvacationcn
ldquo莫干山居rdquo
3 April 2009
wwwshanghaidailycom
ldquoThe naked truth Time to clean up Moganshan litterrdquo
4 March 2009
wwwgreennovateorg
ldquoMoganshan Project Kick Offrdquo
13 February 2009
Travesias
ldquonaked retreatsrdquo
Feb 2009
合肥在线
ldquo大山里的裸家族rdquo
20 October 2008
wwwentrepreneurcom
ldquoThe arrival of the Olympics showcases Chinarsquos burgeoning entrepreneurial spirit ldquo
7 August 2008
50
Shanghaiist
ldquoWeekend escape to Moganshan 莫干山rdquo
9 April 2008
私家地理
ldquo艳阳下的荫凉rdquo
30 May 2008
City Weekend
ldquoGet naked in Moganshanrdquo
25 January 2008
wwwbundpiccom
ldquo在这绿中撒点野rdquo
wwwhuzhougovcn
ldquo相中德清筏头的青山绿水南非客商莫干山下建生态逸站rdquo
wwwurbanatomycom
ldquo24 Hours in Moganshanrdquo
wwwhkheadlinecom
ldquo杭州莫干山竹林深处人家rdquo
15 May 2009
wwwnewsweekcom
ldquoBack from abroadrdquo
May 2009
Chinatravelnet
ldquoMoganshan A Heavenly Hideaway of Bamboo Forests amp Tea Plantationsrdquo
April 2009
wwwmzztmcagovcn
ldquo2009年踏青乐游路线推荐大公布rdquo
16 March 2009
第三媒体
ldquo规划一条畅快随性的踏青之旅rdquo
28 October 2009
wwwdqnewszjolcomcn
ldquo三九坞 ldquo裸家族rdquo钟爱的世外桃源rdquo
28 October 2008
ldquo自驾行天下rdquo之中国莫干山rdquo
Sep 2008
ldquoShiffting Gearsrdquo
Sep 2008
April 2008
Chewed up amp Spit Out
ldquoGet nakedrdquo
19 February 2008
ldquoBest Weekend Getaway Hotels Shanghairdquo
富世
Ecoefficient hotel低碳下榻
April 2011
Spa China Guy 男士派
Experiencing The Unique
2010
Cosmo 时尚
跨洋建屋隐居不隐世
April 2010
Global Times
The Mountain of legends
Global City Geography 城市地理
莫干山 naked Retreats 都市人一ldquo裸rdquo到底的山居生活
Dec 2009
China Daily
Rural Retreat
20 March 2011
China Daily
4th March 2011
Modern Weekly周末画报
圣诞低碳游
Dec 2010
Elite Traveler 携程自由行
旅尚
Esquire
Hidden Best Restaurants
Feb 2011
51
52
53
28
NOTE
1 The Developer reserves the right to substitute other materials
or appliances of comparable quality and standard for the
intended items as listed in above fittings and finished schedule
2 The fittings and finished as listed above shall be subject to
the terms of formal Agreement for Sale and Purchase Those
provisions may have slight variation in the color measurement
3 The Developer reserves the right to make modifications and
changes to the building design fittings and finishes without
prior notice
4 Fittings and finishes of the Special Units may be different
from those of the Typical Units
备注
āЮ˙WȰϞʧʹȞ=Dв˹ƙʮȁεϘϡUgraveётƭѡȦϡƎˤ]Ccedil˛ȧĹΙ6
˛ȧĹΙȦϡƎˤ]ǩϡн˾ɈɉūКOumlǿщegraveѬ6ĹΙƭѡȦƎˤ]ǵɭƁФϋ˔=ȣoacutepoundAcirc5ȓ5ѺуƎƆľ˛ordfʬp6
āЮ˙WȰϞʧʹȞδeacuteϡƎĽĨϛOumlˤƗ5ƭѡȦϡƎˤ]ʹεȮαс6
˔EumlЏOumlēƭѡȦϡƎˤ]І˛oȧĹΙǵɭϾx6
29
PURCHASE OPTIONS
Buying a Tree-top Villa at naked Stables Private Reserve involves signing a Sale and Purchase Agreement with the development
company and a Lease and Management Agreement and Deed of Conditions with the Hotel Management Company The Management
Agreement requires the purchaser to lease the property back to the Hotel Management Company to manage on the ownerrsquos behalf
There are two different plans which are available for buyers
在 naked Stables 购买一套拥有不动产权的树顶别墅包括与发展公司签署一份买卖协议以及与酒店管理公司签署一份租赁管理协
议和条件契约管理协议要求购买者以业主的名义向管理公司出租其别墅以供其管理买家有两种方案可供选择
ŅɈκΙ
30
OPTION 1 - FLEXIBILITY
1Owner Usage Rights
Zero usage restrictions
Early reservations are required to secure Villarsquos especially during prime and peak seasons If a Villa Owner does not provide the
required advance notice for a reservation the resort may be required to offer the owner a different unit or in the worst case no
availability at all
1 业主使用权限
ȫ˼ϸΏѐ
ϘʴʣЎegraveˏѢp=ϺʙФƐƕ6ˍřpϛѝɍϾŀϘʴOumlϸЂЎegraveOumlЎс=oacuteƟAacuteƮʙŀȮϞdegѢdeg=ƆеѻЦĴOumlʮȁɍϾǹĉ6
2 Rental Revenue
2 租金收入
a Rental revenue
Whilst not in residence the owner will be eligible to earn a pro rata 36 of the room revenue generated by the Reserve during their
absence Ie Everyday the revenue generated by the entire resort is divided amongst the owners not in residence on that day When
an owner is in residence he forfeits his opportunity to earn revenue
ѸDŽˏ
ϛѝxǝѢʖƣ=ƮOtildeOgraveoacuteƟAacuteordfѸʙĉͳOtildeϧOuml6ɏoacuteƟAacuteordfѸɨΡxǝѢФfrac14OumlϛѝOumlĉͳOtildeOumlϧƮ^ʒǩēʆĺжΡϛѝ6IcircϛѝǝѢФʙpȕ˶=Ʈ˱ʸƅOtildeϧOumlƉƁ6
b Monitoring your returns
Owners will receive regular financial information in the form of an electronic or hardcopy statement with details including owner
records of stays amounts spent revenue generated etc Owners may request to receive these statements daily weekly or monthly
Should the owner wish to lsquocash outrsquo and withdraw cash generated from their villa ownership this will be available biannually at the
gtƢethɰOumlſY
ϛѝƮƁegraveʖOgraveaacuteѲPƆɘP~Yo=ɬˋʭregOumlȧordfϛѝOumlˏѢƘȼ=ΞĒƘȼ=ˏſYUgrave6ϛѝǵκЪɏˉ=ɏέʖ=ƆɏĸМOgravefrac14Yo6ˍϛѝoslashѳƓФoacuteƟAacuteѓOumlˏſYljα=ɨɋǵɍSɱ˹˲Ϟfrac346ƆɏɱOumlМƆɏɱOumlМ6
选项1-灵活性
31
c Cashing out your returns
Owners will be able to cash out their returns twice a year If the owner chooses not to cash out his returns the resort allows the
owners to use their returns at the resort This option allows the owners to deduct returns pretax
gtƮɴOumlſYŚDŽĈ˾ʷordf
ϛѝɭņɏɱȢfrac34ϡDŽĈ˾ʷordfɒOumlſYϧ6ˍřϛѝκЪxʷordfOumlϧ=ǵϡФoacuteƟAacuteѓ˼ϸ6жѕκΙПηϛѝǻshyɩʣOumlſY6
3 Discounted Resort Services
All services available at the resort are offered to owners and their guests at a 20 discount off list prices These services include
restaurants wellness centre and activities centre
3 有折扣优惠的度假村服务
oacuteƟAacuteȕϾŀĺϛѝϡƎɒǸˆOumlĞiumlDвnƠĺЃOumlгǻ6жΡĞVȂ5ƫǰѓΫũƂiacuteѓΫ6
4 Services Fee
When the owner is in residence the resort continues to offer services on their behalf These services include Butler Bell
Housekeeping and Room Service In addition to these the resort offers water electricity wireless Internet and telecom services
included in the Services Fee to the owner whilst in residence The services fee is 300rmb per room per night This fee is charged on
all rooms regardless of which are in use
4 服务费用
IcircϛѝФoacuteƟAacuteǝѢ˶=oacuteƟAacuteƮƚθϡɒOumlɜϦϛѝŀĞ6жΡĞVȂϵˆ5αȔ5ƝоũǸĉĞ6shyȥжΡт=oacuteƟAacuteФϛѝǝѢʖƣŻŀ5aacute5ʹΐűȠϡƎaacuteάĞ=жΡiumlVŠФĞĒϸѓ6ɏĸĉƣɏOumlĞĒϸЏˆəe6жĸĒϸΛϾĉƣʷOuml=xɃfrac14ĉƣĚФ˼ϸ6
5Maintenance
4 of hotel room revenue will be reserved for ongoing building maintenance This will be deducted from the ownerrsquos share of total
room revenue
5 维护
ǙacircǸĉˏOumlƮ^ȰѽŮθƭѡδтĒϸ6ħēDŽuumlƮiquestϾˆǵēOtildeOumlǙacircǸĉˏĕuumlѓǻshy6
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Rooms Available 可用房间 121 121 121 121 121 121Estimated occupancy 预计使用率 35 45 55 60 60 51Estimated average daily room rate 预计每日平均房价 2500 2675 2836 2977 3096 2817Growth in room rate 房价增长率 7 6 5 4 6Annual room sales 年房间销售额 38644375 53163619 68876422 78894810 82050603 64325966RENTAL RETURN ESTIMATES - RMB Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGEEarnings Per Room (36 of gross room revenue) 124173 170827 221315 253507 263647 2066942 Bedroom 收益 ndash 双人间 248346 341653 442631 507013 527294 4133873 Bedroom 收益 ndash 三人间 372519 512480 663946 760520 790941 6200814 Bedroom 收益 ndash 四人间 496692 683306 885261 1014027 1054588 826775
INDICATIVE YIELD Indicative selling price Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
2 Bedroom 收益 ndash 双人间 6000000 41 57 74 85 88 69
3 Bedroom 收益 ndash 三人间 9000000 41 57 74 85 88 69
4 Bedroom 收益 ndash 四人间 12000000 41 57 74 85 88 69
Hotel revenues and owner rental yield - Option 1 Flexibility
32
OPTION 2- STABILITY
1Usage Rights
1 使用权限
选项2-稳定性
Total Permitted Usage Prime Peak SeasonPermitted Usage
Peak SeasonPermitted Usage
Out-of-SeasonPermitted Usage Blackout
40 days per yearNo occupancypermitted
Up to 20 days per year but no more than 7consecutive daysfor any one stay
Up to 20 days per year but no more than 7consecutive days for any one stay
No occupancypermitted
允许使用总数主要的旺季允许使用
旺季允许使用
淡季允许使用
无折扣期
每年40天 不允许占用 每年20天但是每人
不能连续居住7天每年20天但是每人 不能连续居住7天
不允许占用
Prime Peak Season To be published by naked Retreats in according to government notification every year Prime Peak Season
Middle Autumn Festival (Sept) excluding Blackout dates
Ɛƕɏɱϻnaked RetreatsĻǟоġĵāordfс6ƐƕVȂѓŘsup1ƽϞМĀМlt5ȋiacuteƽͶМlt5Řʱƽ˴Мlt5ʭɛƽМlt5ѓʲƽǘМlt=xVȂʹгǻʖ6
ƕiquest˓МOgrave˴ϞМʖƣOuml10ĸїɡϡƎ10ĸľѽˉїʖ=xVȂƐƕũʹгǻʖ6
OutofSeason 20 days during December to February excluding Prime Peak Season and Blackout dates
Iacuteƕiquest˴ĀМOgraveĀМʖƣOuml=xVȂƐƕũʹгǻʖ6
Blackout Dates Peak demand dates such as holidays sporting events groups and citywide conventions Local cultural events
all as specified by the Hotel from time to time
ʹгǻʖεʴijėʖVȂƟʖ5Ћ˒5ũʺβOumlƁϨ6IcircTHORNɾyumlOumlŸƂiacuteiumlƮDвǙacircOumlɛljα6
2 Rental Revenue
2 租金收入
a Rental revenue
Regardless of your usage of your property your rental return will be fixed at 5 for the first 5 years of operation After this period
you will automatically migrate to the Flexibility plan
ѸDŽˏ
xɃɰOumlĉ˼ϸoacuteˍŪ=ͶɱOumlѸDŽϧiumlŊegraveOuml136ФжтŮ=ɴƮѳiacuteѧˏȬƂβĈF6
b Monitoring your returns
Owners will receive regular financial information in the form of an electronic or hardcopy statement with details including owner
records of stays amounts spent revenue generated etc Owners may request to receive these statements daily weekly or monthly
Should the owner wish to lsquocash outrsquo and withdraw cash generated from their villa ownership this will be available biannually at the
gtƢethɰOumlſY
ϛѝƮƁegraveʖOgraveaacuteѲPƆɘP~Yo=ɬˋʭregOumlȧordfϛѝOumlˏѢƘȼ=ΞĒƘȼ=ˏſYUgrave6ϛѝǵκЪɏˉ=ɏέʖ=ƆɏĸМOgravefrac14Yo6ˍϛѝoslashѳƓФoacuteƟAacuteѓOumlˏſYljα=ɨɋǵɍSɱ˹˲Ϟfrac346ƆɏɱOumlМƆɏɱOumlМ6
33
c Cashing out your returns
gtƮɴOumlſYϡDŽĈ˾ʷordf
Owners will be able to cash out their returns twice a year If the owner chooses not to cash out his returns the resort allows the
owners to use their returns at the resort This option allows the owners to deduct returns pretax
ϛѝɭņɏɱȢfrac34ϡDŽĈ˾ʷordfɒOumlſY6ˍřϛѝκЪxʷordfʙϧ=ǵϡФoacuteƟAacuteѓ˼ϸ6жѕκΙПηϛѝǻshyɩʣOumlſY6
3 Discounted Resort Services
All services available at the resort are offered to owners and their guests at a 20 discount off list prices These services include
restaurants wellness centre and activities centre
3有折扣优惠的度假村服务
oacuteƟAacuteȕϾŀĺϛѝϡƎɒǸˆOumlĞiumlDвnƠĺЃOumlгǻ6жΡĞVȂ5ƫǰѓΫũƂiacuteѓΫ6
4 Services Fee
When the owner is in residence the resort continues to offer services on their behalf These services include Butler Bell
Housekeeping and Room Service In addition to these the resort offers water electricity wireless Internet and telecoms services
rental option
4服务费用
IcircϛѝǝѢФoacuteƟAacuteȕ˶=oacuteƟAacuteƮƚθϡɒOumlɜϦϛѝŀĞ6жΡĞVȂϵˆ5αȔ5ƝоũǸĉĞ6shyȥжΡт=oacuteƟAacuteФϛѝǝѢʖƣŻŀ5aacute5ʹΐűȠϡƎaacuteάĞ=жΡiumlVŠФĞĒϸȕ6жϞȏOumlĞĒϸxVȂegraveβordfѸʆ6
5 Maintenance
Of the 5 guaranteed return generated form your property during the period you are not in residence the management company
will retain 4 of this return for maintaining your Villa The maintenance fund will be pooled and used for all Villarsquos in the resort
5维护
ɴxǝѢʖƣiquestɴOumlĉѓƮ˪Ouml13OumlſY=ŎȓŁƮWȰжbſYѓOumlϸѽɴpOumlŰ6ŰƈDŽƮ^ūsʜȅsϸЂϾoacuteƟAacutepOumlŰ6
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Hotel projections
Rooms Available 可用房间 not relevant 非主要Estimated occupancy 预计使用率 not relevant 非主要Estimated average daily room rate 预计每日平均房价 not relevant 非主要Growth in room rate 房价增长率 not relevant 非主要Annual room sales 年房间销售额 not relevant 非主要RENTAL RETURN ESTIMATES - RMB Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE2 Bedroom 收益 ndash 双人间 50 50 50 50 50 503 Bedroom 收益 ndash 三人间 50 50 50 50 50 504 Bedroom 收益 ndash 四人间 50 50 50 50 50 50
INDICATIVE YIELD Indicative selling price Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
2 Bedroom 收益 ndash 双人间 6000000 300000 300000 300000 300000 300000 300000
3 Bedroom 收益 ndash 三人间 9000000 450000 450000 450000 450000 450000 450000
4 Bedroom 收益 ndash 四人间 12000000 600000 600000 600000 600000 600000 600000
Hotel revenues and owner rental yield - Option 1 Flexibility
34
Option 1 - FLEXIBILITY Option 2 ndash STABILITY
investment returns for your Villa are influenced by the
success of the resort and the number of days you use
your Villa
Stable implies both your returns and your annual
usage rights to your property are fixed Regardless of
how well the resort operates your returns will remain
the same Equally you will only have a fixed number
of days allowed in residence
Usage Have unlimited usage rights to their Villa 40 days usage per year
Rental ReturnEarn 36 of the pooled returns from the entire resort
whilst not in residence
5 guaranteed return on their investment regardless
of resort performance
Resort Discount20 discount on all resort amenities and activities
(including SPA and Restaurants)
20 discount on all resort amenities and activities
(including SPA and Restaurants)
Services FeePay a Services Fee of 300rmb per room per night
whilst in residence
Maintenance4 of all room revenue is retained for maintaining
the owners Villa
4 of all room revenue is retained for maintaining
the owners Villa
选项1 ndash 灵活性 选项 2 ndash 稳定性
ȬƂβϸЂ˼ϸІſY6ɰOumlpѱſYʷǧЂoacuteƟAacuteOumlĿǑϱũɰoslashpOuml˼ϸoacute
ŊegraveβϤѯɰOumlſYũɏɱoslashЂɰOumlĉOuml˼ϸʹΏiumlŊegraveOuml6xɃoacuteƟAacuteOumlǑϱѫȁϾucircť=ɰOumlſYiumlŊegraveOuml6ϖTHORN=ɰъϾŊegraveOumlПηǝѢOuml6
使用 ʹΏѐOumlp˼ϸʹΏ ɏɱOuml˼ϸʹΏ
租金收入 ФxǝѢʖƣ=ƅOtildeмĸoacuteƟAacuteūsſYOuml xɃoacuteƟAacuteǑϱѫȁˍŪ=Wп13OumlſYϸЂѱ
度假村折扣 ϾoacuteƟAacuteˤ˲ũƂiacuteOumlгǻVȂSPAũlt ϾoacuteƟAacuteˤ˲ũƂiacuteOumlгǻVȂSPAũlt
服务费用 ǝѢʖƣ=ɏĉƣɏЏˆəeOumlĞĒϸ čѝϘ
维护 ϾĉƣˏOumlƮ^WȰϸЂϛѝpOumlŰ ϾĉƣˏOumlƮ^WȰϸЂϛѝpOumlŰ
OPTION COMPARISON
选项对比
35
36
INDUSTRY RETURNS AND BENCHMARKS
INDUSTRY REPORT
行业报告
Tourism and urban resorts is one of the fastest growing industries in China According to industry consultant HVS cities such
as Shanghai Beijing Shenzhen Guangzhou Hangzhou and Tianjin all have a population where a critical mass of highly affluent
individuals and successful companies exist generating demand for suburban resorts
ФѓŘ=ȾϽϛũoacuteƟAacuteσɓāЮOumlαϛтϞ6ĻǟʺʳǙacircĞϛltOumlϞΙYĵ˿=ФѓŘOumlѝϘˍ˛ŝ5[ǎ5˧5œј5ţјũdžǩēyѯAringȣOumlĥЍˆʾũĿOumlʝϛ=ϻfrac14ϚƊāȥoslashƴʵoacuteƟAacuteOumlƌAringεʴ6
Amongst other things the exponential growth in private vehicles has seen a huge increase in demand in the leisure market With
the completion of the shenjiahu highway in 2010 the travel time from downtown Shanghai to Deqing is now 2 hours Also with
stop at Deqing) scheduled to open in late 2011 travel time from downtown Shanghai to Moganshan will take between 15 to 2
hours When comparing travel times to get to other resort destinations in China ndash eg Hainan or Lijiang flight times might be within
2 or 3 hours total travel time including travel to airports and check in make the whole trip 6 to 7 hours plus additional travel cost
Within the 2 hour travel radius of Shanghai the quality of resort destinations is also (in our opinion) not at an international standard
with most hotels simply being lsquocity hotels in the countryrsquo rather than true resort properties operating at international standards
shyfrac14т=ѯĸˆγΊOumlāЮ=ĸˆƸϴϾȿϚσʂ˫6ѳɱ˥ƛůijϡŮ=iquest˛ŝOgraveOcircʭϚLjεϘĸΟ˶Ouml6ΪƭOumlijǵϡФ13ēєɬiquest˛ŝUumlAumlţј6ƏƮФɱYacuteǫľOumliquestţјOgraveɫǎOumlijѓϾϞаDzOcircʭlt=ъεϞĸSΟ˶OgraveȢĸΟ˶ǜǵϡiquest˛ŝѓΫOgraveAumlɢī˗6ˍřІѓŘOumloacuteƟˮTHORNŝɫ5ȒƯUgraveaƹ=shyȥϘųĒэĸΟ˶Oumlďα˶ƣ=ŻϘФVȂʣƉ=CʺƤũUgraveEgraveOslashƉ˛ų˛эĸΟ˶=ĽxϸɨΡuumlOumlαųΝȥ6Ѷō˛ŝїiΟ˶ɬOumlγΊoacuteƟʸdeg=э˟ͰɒˈltІŘƙŸnѬŻϾѯɛOumlǢ6AringēOumloacuteƟǙacircϚũѓOumlɨΡǙacircɍϾ_ёOumlʵp=ЗЗAumlxOgraveинŘƙϤϦ˛oacuteƟίĉΙɧOumlϘʴ6
ϛѝЎʖſYІaƹ
37
OUR NICHE
我们的利基
naked sees a need in the market for world class expertly designed and operated resorts which are within 1 to 2 hour travel time
of major cities in China As with other urban resorts we believe that the Leisure market and the MICE (Meetings Incentives
Conferences Events) market will be a huge driver for our business In addition we feel that we are already at the forefront of
the growing focus and concern on environmental design building and operations as well as the growing interest in nature and
environmental education At naked we also place a high emphasis on facilities and services for the entire extended family ndash from
children to parents to grandparents that other resorts do not place dedicated resources for
nakedЎƧOgraveȥФѓŘжϞεʴƏǢȑѝϘϞэȢĸΟ˶Ouml=˶ЁhζǁϞȱOumlѥϛˤƗũŎȓOumloacuteƟΙɧ6ͰɒΑάγΊũƁƁϨ5ưȘȾϽ5AringίʝϛƁϨ5ƂiacuteЮȉltOumloslashͰɒϛOumlіAringʤȞ6frac14=ͰɒФŋѣũiacuteźWίˤƗ5ƭШ5ŎȓũźWȓɲœ˛ϠǑѷФȥαϛȭя=ФnakedІαϛеxͰɒϚіoslashЂˣʵѓOumlŜѲ5Ɲ5ȌеOumlĞũˏ6
As such we feel very confident in the rates and occupancies that we will achieve Regarding room prices when benchmarking
against some of the other leading hotel brands in the resort market such as Aman Fayun Hangzhou Banyan Tree Hangzhou Fuchun
Resort Hangzhou Mandarin Oriental Hainan and Commune by the Great Wall average rates in March 2011 for single bedrooms in
this set are ~ RMB2800
ϩfrac14=ͰɒoslashЂˏѢĉƠϡƎˏѢȿcurrenɊάΫ6ФˏѢĉƠĈɘ=ІʙФoacuteƟAacute˛OumlсɜǙacircʑʁaƹ=ˍCҊĂО5ţјНҏѨ5ĥsup1˗ǝ5˓φŴecircĈǙacircũƵ΅OumlŁˣ=Фɱ˓МOumlEumlˆƣʒǩƠķ=6
Regarding occupancies we are confident to achieve occupancies of around 60 after about 4 years of operation but forecast
conservatively that our occupancies will start from around 35 in the 1st year of operation and grow steadily to 45 in year 2
55 in year 3 and 60 after the hotel is lsquomaturersquo from year 4 onwards
ФˏѢȿĈɘ=ͰɒŬϾάΫǑŚɱOumlǑϱ=ͰɒǵϡAumlOgraveOumlˏѢȿ6WŇƗ=ͰɒOumlˏѢȿƮƁϻszligϞɱOuml13=egraveЫOgravefrac34ɱOuml13ũszlig˓ɱOuml1313=szligɱϡŮƮƁЫOgrave6
Given the above estimates we believe that owners can expect attractive investment terms as illustrated in the table below
Ļǟϡ˛OumlŇƗ=ЎƗϛѝɭņOtildeOgraveOumlѱſYƮƁˍ΅o˿
CҊĂО
НҏѨ
ĥsup1˗ǝ
˓φŴecircĈǙacirc
Ƶ΅OumlŁˣ
RMB4270
RMB3500
RMB2000
RMB2150
RMB2388
Aman Fayun Hangzhou
Banyan Tree Hangzhou
Fuchun Resort Hangzhou
Mandarin Oriental Hainan
Commune by the Great Wall Beijing
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Rooms Available 可用房间 121 121 121 121 121 121Estimated occupancy 预计使用率 35 45 55 60 60 51Estimated average daily room rate 预计每日平均房价 2500 2675 2836 2977 3096 2817Growth in room rate 房价增长率 7 6 5 4 6Annual room sales 年房间销售额 38644375 53163619 68876422 78894810 82050603 64325966
38
39
ͰɒOumldivideTHE TEAM
40
Grant Horsfield ndash Chairman naked Group
Grant a native of South Africa is Founder and Chairman of the
naked Group
Before coming to China in 2005 Grant worked in England
and South Africa with more than 10 years business ownership
experience With background in IT he launched eBites
Limited in 2000 Operating nationally eBites was both a
publishing company and a callcentre facilitations company with
headquarters based in Cape Town In 2004 Grant received
an MBA from University of Cape Town Graduate School of
Business Upon graduation he decided to come to China as he
saw China is where business opportunities lie
After spending two years in Shanghai he found himself
overwhelmed by the metropolis and missed the natural beauty
of his home From this desire and need sprouted the concept
for naked Retreats which was launched in 2007 Grantrsquos vision is
to create sanctuaries that are in harmony with the environment
where people can appreciate the simple way of nature and
embrace the naked lifestyle Grantrsquos tireless efforts in promoting
ecotourism in the rural areas not only created jobs but also
pride for the local community He received an environmental
award from the Huzhou Government in 2008
高天成 - naked集团总裁
ij=ɫčIcircTHORNˆ=nakedƍOumlmiddot˽ˆũѵ|6
Ф13ɱȅOgraveѓŘтʣ=ij˪ЬФϯŘƎɫčľѽ=ϾŚɱOuml˙ϛǑϱƎРѽǑϏ6ФʙITǒOumlUѠ΅=ɱij˪ƭȜȥeBitesϾΏŁ=eBitesŁƮϱΝІaacuteŹĞѓΫLJɖƿū=ʙѵˤФǭʔugrave6ɱ=ijƅOtildeȥǭʔugraveAringλ˙λЙOumlMBAλ6dϛŮ=ǧegraveȅѓŘ=ϩǯOgraveȥжȕOuml˙Ɖ6
Ф˛ŝEgraveȥȢɱтŮ=āѳƓxȥ˪Ƃ=sʨAtilde˱ȥѳʿɐǒ6ФжѕИІεʴOumlʶ˼΅=ƭȜnaked Retreats
OumlΖĂФɱOtildeOgraveȥ˹˲6ijOumlΖĂƭШϞĸ˯THORNІѳʿũΣŃdeg=ˆɒǵϡΘѳʿ=ΘnakedOuml˪ƂĈ˾6ij˫ΔAacuteTHORNʵ˪ȾϽѽordfOumlxΦɹȞ=xLjmiddotШȥľѽıŻOtildeOgraveȥIcircTHORNˣʵOumlХϐ6ij˪ƅOtildeȥɱůјоġNāOumlźWAring˼ư6
41
Delphine Yip-Horsfield ndash Partner Ben Wood Studio Shanghai
received her Master of Architecture degree from Harvard
Boston prior to moving to Shanghai to oversee the award
winning Xintiandi project on behalf of Wood and Zapata In
the fall of 2005 Delphine became partner at Ben Wood Studio
Shanghai
Drawing from her own experience of diverse cultures Delphine
has led a multitude of high profile projects such as Hangzhou
Xihutiandi Zhujiajiao Oriental Garden Shanghai Waitanyuan
Beijing Palace 77 Shanghai Hongqiao Commercial Core Lijiang
Lashihai Resort Masterplan etc
In 2006 she was selected Wallpaper magazinersquos first annual 40
under 40 designer of the year
Delphine is the chief master planner and architect for naked
Home Village and naked Stables Private Reserve She also
oversees the visuals and styling of the naked Brand
叶凯欣 - 上海Ben Wood设计室合伙人
ϜǮΩɺ=Ben Wood ˤƗľѽOumlѵƢ=śęAringλƭѡλ6ȅ˛ŝтʣ=ФΒIJ5ɷКũuuacuteľѽ6ȅ˛ŝŮ=CcediloWoodũZapataĤЩΪTHORNΙɧOumlƢethľѽ613ɱʲƕ=ϜǮΩɺBen Wood ˤƗľѽūƃˆ6
ϾѯxŸϽșǑϏOumlϜǮΩɺ=EacuteˇȥηucircijocircΙɧOumlƢeth=VȂţјͻůTHORN5њƝƶecircĈųВ5˛ŝЕ5[ǎłatilde5˛ŝŭʦ˙ϛѓΫ5ȗƯȄŝoacuteƟAacuteѵŔŷˤƗUgrave6
ɱ=ˏκȥWallpaperСьǃɱoacuteϡ΅OumlˤƗ˰6
ϜǮΩnakedƝВAacuteũnaked RetreatsOumlѵˤƗеũƭѡ˰6˶ϚĤЩƢethnaked˙nOumlFũĘķˤƗ6
42
Kang Yang Lim ndash Group Chief Operating Officer naked Group
Group with over 13 years corporate finance and real estate
development experience Previously he was Director of the
real estate division of APP China taking responsibility for the
initial positioning and development of the USD15 billion lsquoWhite
Magnolia Plazarsquo mixed use development project (including
the development of Shanghairsquos first W Hotel) He also led the
concept and development of APPrsquos branded residence and resort
project in Sheshan Shanghai
Finance division of PricewaterhouseCoopers in Melbourne
Australia where he specialized in business value and strategy
worked in inhouse strategy roles for CocaCola GB in London
and to British venture capital firm of the year (2004) ISIS Equity
Partners before coming to China in 2005
Accountants Australia in 2002 and is also an affiliate of the
of Commerce and Diploma in Modern Languages from the
University of Melbourne Australia
林纲洋- naked 集团首席营运官
ƞˏnakedƍOumlȩ˪ϴϾŚɱOumlʝϛ~ƎTHORNǭāǑϏ6Фfrac14тʣ=ѽѓŘDŽŒOumlTHORNǭāOumlѵƢ=ĤЩƠч13ϢЏOumlucircϸ8JЈȈœ9ǭāΙɧOumlcopy˽κшũǭāVȂ˛ŝszligϞƝ ǙacircOumlǭālt6˶ϚщNtildeȥDŽŒƍФ˛ŝҁ˗ʑʁѢЭũoacuteƟAacuteΙɧOumlȓɲũǭā6
ФDŽŒƍˇфтʣ=ȩİϑGAringȚφɣyuml_ʔŴϷOacuteƁƗ˰OumlǑȓ=ѥѣЂ˙ϛƠчũЯɁѰξ6ȩ˪Ф13ɱȅOgraveѓŘтʣэȑǭʔŴϷOacuteŮOumlϞotilde˶ƣɬ=ѽǵǺǵȎɂugraveŁɬOumlЯɁēͺ˰=ϡƎISISOumlʼnʏūѽƃRФϯŘɂugraveOumlϯŘĘΌѱŁˇф6
ȩ˪ФɱƅOtildeȥGAringȚφηƁƗ˰ƁũGAringȚφпʻωǗOumlƁГѱķ6˶ϚƅOtildeȥGAringȚφɣyuml_AringλOuml˙ϛλλϡƎCcedilЇϊλп6
43
Gabriela Lo ndash Managing Director naked Retreats
With over 15 years experience in high end events and PR
management Gabriela has been instrumental in bringing naked
to where it is today As one of the original members of the
naked Team Gabriela has led the growth of naked Retreats
to become one of the most famous eco retreat destinations in
China attracting guests and publicity from around the world
Originally from Macao Gabriela has rich multi cultural and
multinational living and working experience having worked and
studied for many years in Greater China England and Italy
卢家宝 - naked 度假村常务董事
ϴϾŚ13ɱOumlijocircƂiacuteũŁŃŋ΄ŎȓǑϏ=nakedDžOumlǜІȶƝXēxǭ6ѽħdivideOumlmiddot˽ГтϞ=ȶƝXϠǑAEligȭnakedѓŘѻϾɜOuml˪ȾϽɧOumlTHORNтϞ=ͼϭȥȅѳǁĹTHORNOumlǸˆ6ȶƝXȅѳGɑ=ϴϾĖĥOumlucircЏŸũucircŘǝѢũľѽǑϏ=ЬФAringѓŴTHORNʵ=ϯŘũϤAringȚϾѯucircɱωǗǑș6
Judy Zhu ndash General Manager naked Group
Zhu is the General Manager for naked Group ensuring smooth
operations of the group with a particular focus on government
朱燕 - naked 集团总经理
њώ=iquestnaked Retreatsmiddot˽ǭ˽ǜũij˪ūѽ6њώѽƍѵǑȓ=ĤЩIcircTHORNũŋ΄ʽWƍРѽ6Фƞˏnakedтʣ=њώФ˛ŝũ[ǎiquestŚηucircІ˙ϛϾŋOumlфϛ6ФΪͻȈƅOtilde˙ϛλ6
44
Kurt Berman ndash General Manager naked Stables Private Reserve
With over 16 years experience in FampB and high end luxury
resort management Kurt brings a wealth of experience and
will lead the preopening and operations of our new resort ndash
naked Stables Private Reserve Prior to joining naked Kurt was
the preopening General Manager at Six Senses Laamu and
Resident Manager for Six Senses Soneva Gili by Six Senses Kurt
has also worked at other prestigious resorts including Fregate
his career in hospitality in FampB and was a trained Chef with
experience working in many prestigious institutions including
The Dorchester Hotel in London Kurt is from South Africa and
has a masters certificate in hospitality management from Cornell
University
Kurt Berman - naked私人度假村总经理
ϾѯŚɱϬƎijIumlŤŴoacuteƟAacuteOumlŎȓǑϏ=ƮϡĖĥOumlǑϏȭNtildeͰɒΪoacuteƟAacute77)$ 0OumlϱϛũРϱ6Фƞˏ)$ тʣ=10ЬEacuteˇŚ8szligȳĭǦ9+1ϱϛѵǑȓũ8szligȳĭǦ9-2 ((OumlѤacircǑȓ610ŻЬˇфЂamp0ˆŝETHũ1+4UgraveʙўɜoacuteƟˮTHORN610OumlϛʜzЂϬαϛ=ϚϡϞĸФŬucircўɜƉńVȂ-0-0 -$-ltľѽŚOumlρȡϾOumlnot˰610ȅѳɫč=sϴϾǰɪyumlAringλЃOumlǙacircŎȓλ6
Richard Johnston ndash General Manager naked Home Village
Hailing from the United Kingdom but with most of his working
life in resorts throughout Africa Richard brings with him over
20 years experience in General Management and Director level
roles in world class resorts including Azura Retreats Cape Grace
hotel and the Saxon Hotel Richard plays a key role in the set
up of systems training and operating standards His years
of experience and mentoring leadership style make Richard a
natural inspiration for our young hotel management team
Richard Johnston - naked 家园村总经理
RichardȅѳϯŘ=IgraveAringucircOumloacuteƟAacuteľѽiumlФмĸčљ=ϴϾŚɱOumlѴūŎȓũǁƐoacuteƟAacuteVȂAzura
Retreats Cape Grace hotel and the Saxon HotelltijʒŎȓǑϏ6RichardФƭȜ΄5ʅρũРαnѬĈɘʜѯŋƨѽϸ6ĖĥOumlǑϏũȭNtildeĘķ˼OtildeoslashͰɒɱʬOumlǙacircŎȓdivideϾѯѳʿOumlƊȘ6
45
Teun Hanegraaf ndash Sales Director naked Retreats
Teun obtained a Bachelors in Business Studies and Masters
in Strategic Management with a focus on Chinese Business
Culture Teun increased our corporate sales business by 350
in his first year with us bringing international companies
ranging from international conglomerates Unilever and Coca
Cola to more local institutions such as The Shanghai American
School and leading Chinese companies such as Bank of China
韩天宁销售总监
ȅѳŧȈɥEcirc=şɵϴϾ˙ϛλλλ5ЯɁŎȓѥѣЂѓŘ˙ϛŸlt6ȅƍOumlszligϞɱşɵƮŁOumlΝϛijȥ13=sŁAEligȅȥx˟ŘƙβOumlAringŁǸŲ=жʙѓϾŘƙAringʝϛȠūȚŴũǵǺǵȎ=ϚϾ˛ŝɐŘλΠUgraveIcircTHORNƉńũѓŘϫαUgraveѓŘȴʝϛ6
Oliver Yuen ndash nature Reserve amp Recreation Manager
naked Stables Private will be the first private reserve in China
with a wealth of new flora and fauna introduced to the project
from Sydney University Australia and as a fully qualified Ranger
working in many of the worldrsquos best wildlife parks Oliver takes a
special role in ensuring the environment of naked Retreats and
naked Stables Private Reserve will be full of life and a natural
self supporting eco system Oliverrsquos passion for both people and
nature make him the perfect person to teach our guests about
what we do and make their stay not only a relaxing one but
also a fun fulfilling educational one as well Oliver previously
worked in wildlife parks and resorts such as Azura Retreats in
Mozambique Mobala Private Game Reserve in South Africa and
Sydney Aquarium in Australia
袁鹏威 - 活动经理和度假村 生物学家
naked StablesƮѓŘszligϞĸϭljΪOumlцʾũiacuteʾOumlˆoacuteƟʵ6OliverѽϞɜGAringȚφͿɯAringλūķOuml˪λƝiacuteλƝ=ϡƎФǁĹTHORNOumlϙ˪iacuteВľѽOumlľѽе=Ф˼naked Retreats ũnaked StablesϾѯĖĥ˪ѱЕ5ʿѳĺOuml˪΄Oumlźǔľѽ˛QύѯіϘƶ˔6АʊoslashˆȏũѳʿOumlƊʮ˼ѻūOumlˆȅĵͰɒOumlǸˆͰɒѼOuml˷ɋ=sʨ˂ɒФжȕOuml˶ŒxLjLjČ=˶Ϛ˂ɒOumlǝѢǑșlOtildeϾǭΫcurren˹ũϾƷЋϤϦ6АʊтʣФɫčũGAringȚφͿɯѹŏiquestϙ˪iacuteВũWŰʵOumlľѽVȂMozambique OumlAzura Retreats Mobala Private Game Reservelt6
46
Philip C Davis Company Director naked Retreats
Phil joined the Board of Directors for naked Retreats hotel
management company in 2011 His previous board experience
includes Tian Rui Hotel Corporation holder of the master license
for Super 8 economy hotels in China and Hong Kong from 2006
to 2008 He also was a founding shareholder of Tian Rui and
served as its President and Managing Director from 2006 to
2008 He was a board member of Tian Xian Cheng a bai jiu
concern which is a joint venture between Pernod Ricard and a
2010
Phil was previously Chairman of the Budweiser (Wuhan)
International Brewing Company and Managing Director of the
AnheuserBusch business in China and Hong Kong from the
beginning of 1996 through 2002 From 2003 to 2005 he
headed the AnheuserBusch liaison office with Tsingtao Brewing
Company
Phil holds a PhD in history from Washington University and
started his career as a market researcher at a major advertising
agency in the US before moving to AnheuserBusch and
heading its consumer planning and new product development
functions in the 1980s
Philip CDavis naked 度假村公司董事长
PhilЂɱƞˏȥnakedoacuteƟʵǙacircŎȓŁOumligraveƁ6ϡĖĥOumlǑϏVȂФːǙacircƍˇф5ϡƎЂɱэɱФѓŘũѓŘΒIJEacuteˇSuper ǑƖǙacirc ʼnˆ6˶=ϚːǙacircƍOumlmiddot˽ʼnecirc=ФɱэɱʖƣEacuteˇƍOumlѵ|ũigrave6ɱэɱʖƣ=ϞƝІWȎȞƞũJǙ˪ȴʝϛƬɫūѱOumlʝϛ77ΐOumligraveƁГ6
iquestɱэɱ=Phil͵šBudweiserŘƙɳǙŁOumligraveƎѓŘũѓŘΒIJCŝyŁOumligrave6iquestɱэ13ɱ=CŝyũʫETHʌǙŁOumlȠɆdegOumlĤЩˆ6PhilϴϾŴ˭uacuteAringλOumlș˻дλvλ=ФǁɱCcedilȅOgraveCŝy5ĤЩΞĒŔŷũΪʑǭāĿɭтʣ=OumlϛʜzЂɐŘOumlϞƝœĵCcedilȓŁ=Eacuteˇaeligω6
47
OUR INTERNATIONAL TEAM
International team
Chief master planners amp architects
the urban landscape of modern China with Xintiandi in
Shanghai a commercial cultural and entertainment district
Since then the studio has worked on projects in very diverse
categories both small and large scale projects include mixed
use projects like the ldquoTiandirdquo in Hangzhou Chongqing Wuhan
and Foshan luxury villa and high rise residential complexes in
Shanghai and Vietnam as well as various boutique hotels and
Chalet Architects
A00 Architecture is most well known for their research
inenvironmental sustainability and its application to their
work in Architecture Interiors and Furniture Their portfolio
includes feature restaurants luxury spas retail stores design
conversion of dozens of historic Shanghai homes into highly
personalized residences
Interior Designers AIM (Architecture amp Design) brings expertise
in the combination of world architectural styles and design
influences to the interior designs at naked Stables Private
Reserve With the Shanghai office led by the two founding
on comfort warmth and a unique blend between African and
Asian design sensibilities
Landscape Architect
Design Land Collaborative (DLC) is a professional consulting firm
comprised of landscape architects and planners with an office in
Shanghai and the United States Projects have a strong emphasis
on cultural resources historic preservation and ecological
design involving both the public and private sectors
ͰɒOumlāЮdivide
ɴǵϡΑάOumlёȣ
ŘƙŸdivide
首席规划师和建筑师
benwood Studio Shanghai OumlсɜΙɧтϞѠĨШ˛ŝΪTHORNľ=˼ʙƍ˙ϛ5Ÿ5ЄȎϞOumlʵЉ6тŮ=ЁƻȥĹȏŔɟAringΟOumlΙɧ=VȂţјOumlͻůTHORN=іʱ5͵šƎę˗OumlŤŴpϡƎФ˛ŝũЛɫOumlijѢЭʵ=ȮŻϾФѓŘƎˉ_OumlĹȏǐʑǙacircƎoacuteƟ6
小圆房建筑
AOO Architecture ФźǔWŰƎǵ θāЮĈɘϾѯѭЛOumlƭ=s˘ƮʙƭϰϸЂɬƝѩ6ɒƻŚOumlΙɧVȂ˔5ŤŴȤѓΫ5ȫ˙acirc5ˤƗίǙacirc˛ŝυНǙacirc lt5ˆoacuteƟϡƎϞ΄ȧOuml˛ŝș˻ѢЭOumlCcedilŸƎˆŸĨШ6
ɬ ˤƗ˰AIMƭѡˤƗltѥѣЂǁƭѡĘķũˤƗOumlɐƿū=ϭNtildenaked StablesOumlɬˤƗ6ФȅѳŧȈũaȚ˶OumlūѽmiddotTˆȭNtildeOuml˛ŝTdegOumlUѠ΅=ˤƗѣі5ũφčˤƗȓɲOumlntildeˊū6
景观设计
Design Land Collaborative (DLC) ϞƝiquestǒōˤƗІŔŷOumlѥϛѰξŁ=Ф˛ŝІɐŘǩˤϾēрƉń6ʙΙɧ˘ЂŋѣŸș˻ĻЕ=ƿūźW˪ǴƔ=ѥѣЂŁŃƎϾTHORNOumlŔŷ6
48
Engineering amp Project Management team
Scott Wilson Group PLC is a globalintegrated design and
engineering consultancy for the built and natural environments
Scott Wilson is responsible for the project management the
electrical and mechanical engineering for the project
Environmental Consultants
Environmental Resources Management (ERM) a leading global
provider of environmental health and safety risk and social
consulting services ERM deliver innovative solutions for business
and government clients helping them understand and manage
their impacts on the world around them ERM have 137 offices
in 39 countries and employ approximately 3300 staff
Sustainability Consultants
Bisagni Environmental Enterprises (BEE) works with the
engineering and design teams to ensure the environmental
goals set out at the inception of the project are achieved
LEED Consultants
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
Local Design Institute
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
General Contractor
and have been responsible for some of Chinarsquos most iconic
properties such as the World Financial Centre in Shanghai
工程及项目管理团队
Scott Wilson Group PLCϞƝʺʳŔɟOumlźWˤƗƎľѰξŁ6Scott WilsonĤЩΙɧOumlaacuteʠƎƉΤľ6
环境咨询
Environmental Resources Management (ERM)ϞƝʺʳαϛȭѰξŁ=ŀźǔWŰ5ƫǰCʺƎŁŃˣƁĘΌUgraveѰξĞ6ERM˙ϛƎоġɑǸŲŀĨĶβOumlǀǧĈF=UѠɒȥǀsŎȓʙǑϱoslashˣƁźǔAEligȅOumlϳΗ6ERMФʺʳϾ137ĸēрƉń=myĸŘƝ=ϴϾAringК3300ɜГľ6
可持续发展咨询
Bisagni Environmental Enterprises (BEE)ІľˤƗdivideΑűūѽ=ϡʽWФΙɧǭ˽ƼotildeˤȜOumlźǔWŰǵ θāЮɧnOumlȚ˹6
绿色建筑认证咨询
Shanghai Pacific Energy Center (SPEC)ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlŁтϞ6
本地设计公司
Shanghai Baoye Construction Corp Ltd ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlαϛȭŁтϞ6
总承包商
ϞƝŘƝƐľVŁ=ϠƻȥηucircѓŘnьβΙɧ=țˍ˛ŝźʳDŽˊѓΫ6
49
naked COVERAGE
wwwcnngocom
ldquo25 killer things to do this summerrdquo
26 April 2010
Time Magazine
ldquoRun to the Moganshan Hillrdquo
新浪博客
ldquo避世的可能rdquo
31 December 2009
wwwenglisheastdaycom
ldquoThe first batch of ldquoChina Treasured Towns ldquo released
December 2009
Shanghai Urbanatomy
ldquoGet naked this time with horsesrdquo
Shanghai Daily
ldquoGreen MaGIC Casts design spellrdquo
14 October 2009
新浪商品
ldquo中国最佳设计酒店大赏rdquo
September 2009
wwwchannelnewsasiacom
ldquoChinarsquos green resort allows travellers to vacation on good consciencerdquo
2 September 2009
wwwbijianlinblshecom
ldquo莫干隐居rdquo
25 Aug 2009
wwwassociatecontentcom
ldquoThe Exquisite Moganshan Mountains of Chinardquo
Ɏ
Wikitravel
ldquoMoganshanrdquo
德清新闻网
ldquo承包国营林场建造生态ldquo逸站rdquo
wwwsinoeventcom
ldquo亚洲旅游地产及景点峰会成功举行rdquo
wwwchinatravelbrandingcom
ldquoPursuing Green for Greenrdquo
wwwbrandrepublicasia
ldquoMaking moves towards ecofriendly eventsrdquo
7 May 2009
wwwhandsonshanghaiorg
ldquoHands On Asia Conference Summeryrdquo
May 2009
wwwmyvacationcn
ldquo莫干山居rdquo
3 April 2009
wwwshanghaidailycom
ldquoThe naked truth Time to clean up Moganshan litterrdquo
4 March 2009
wwwgreennovateorg
ldquoMoganshan Project Kick Offrdquo
13 February 2009
Travesias
ldquonaked retreatsrdquo
Feb 2009
合肥在线
ldquo大山里的裸家族rdquo
20 October 2008
wwwentrepreneurcom
ldquoThe arrival of the Olympics showcases Chinarsquos burgeoning entrepreneurial spirit ldquo
7 August 2008
50
Shanghaiist
ldquoWeekend escape to Moganshan 莫干山rdquo
9 April 2008
私家地理
ldquo艳阳下的荫凉rdquo
30 May 2008
City Weekend
ldquoGet naked in Moganshanrdquo
25 January 2008
wwwbundpiccom
ldquo在这绿中撒点野rdquo
wwwhuzhougovcn
ldquo相中德清筏头的青山绿水南非客商莫干山下建生态逸站rdquo
wwwurbanatomycom
ldquo24 Hours in Moganshanrdquo
wwwhkheadlinecom
ldquo杭州莫干山竹林深处人家rdquo
15 May 2009
wwwnewsweekcom
ldquoBack from abroadrdquo
May 2009
Chinatravelnet
ldquoMoganshan A Heavenly Hideaway of Bamboo Forests amp Tea Plantationsrdquo
April 2009
wwwmzztmcagovcn
ldquo2009年踏青乐游路线推荐大公布rdquo
16 March 2009
第三媒体
ldquo规划一条畅快随性的踏青之旅rdquo
28 October 2009
wwwdqnewszjolcomcn
ldquo三九坞 ldquo裸家族rdquo钟爱的世外桃源rdquo
28 October 2008
ldquo自驾行天下rdquo之中国莫干山rdquo
Sep 2008
ldquoShiffting Gearsrdquo
Sep 2008
April 2008
Chewed up amp Spit Out
ldquoGet nakedrdquo
19 February 2008
ldquoBest Weekend Getaway Hotels Shanghairdquo
富世
Ecoefficient hotel低碳下榻
April 2011
Spa China Guy 男士派
Experiencing The Unique
2010
Cosmo 时尚
跨洋建屋隐居不隐世
April 2010
Global Times
The Mountain of legends
Global City Geography 城市地理
莫干山 naked Retreats 都市人一ldquo裸rdquo到底的山居生活
Dec 2009
China Daily
Rural Retreat
20 March 2011
China Daily
4th March 2011
Modern Weekly周末画报
圣诞低碳游
Dec 2010
Elite Traveler 携程自由行
旅尚
Esquire
Hidden Best Restaurants
Feb 2011
51
52
53
29
PURCHASE OPTIONS
Buying a Tree-top Villa at naked Stables Private Reserve involves signing a Sale and Purchase Agreement with the development
company and a Lease and Management Agreement and Deed of Conditions with the Hotel Management Company The Management
Agreement requires the purchaser to lease the property back to the Hotel Management Company to manage on the ownerrsquos behalf
There are two different plans which are available for buyers
在 naked Stables 购买一套拥有不动产权的树顶别墅包括与发展公司签署一份买卖协议以及与酒店管理公司签署一份租赁管理协
议和条件契约管理协议要求购买者以业主的名义向管理公司出租其别墅以供其管理买家有两种方案可供选择
ŅɈκΙ
30
OPTION 1 - FLEXIBILITY
1Owner Usage Rights
Zero usage restrictions
Early reservations are required to secure Villarsquos especially during prime and peak seasons If a Villa Owner does not provide the
required advance notice for a reservation the resort may be required to offer the owner a different unit or in the worst case no
availability at all
1 业主使用权限
ȫ˼ϸΏѐ
ϘʴʣЎegraveˏѢp=ϺʙФƐƕ6ˍřpϛѝɍϾŀϘʴOumlϸЂЎegraveOumlЎс=oacuteƟAacuteƮʙŀȮϞdegѢdeg=ƆеѻЦĴOumlʮȁɍϾǹĉ6
2 Rental Revenue
2 租金收入
a Rental revenue
Whilst not in residence the owner will be eligible to earn a pro rata 36 of the room revenue generated by the Reserve during their
absence Ie Everyday the revenue generated by the entire resort is divided amongst the owners not in residence on that day When
an owner is in residence he forfeits his opportunity to earn revenue
ѸDŽˏ
ϛѝxǝѢʖƣ=ƮOtildeOgraveoacuteƟAacuteordfѸʙĉͳOtildeϧOuml6ɏoacuteƟAacuteordfѸɨΡxǝѢФfrac14OumlϛѝOumlĉͳOtildeOumlϧƮ^ʒǩēʆĺжΡϛѝ6IcircϛѝǝѢФʙpȕ˶=Ʈ˱ʸƅOtildeϧOumlƉƁ6
b Monitoring your returns
Owners will receive regular financial information in the form of an electronic or hardcopy statement with details including owner
records of stays amounts spent revenue generated etc Owners may request to receive these statements daily weekly or monthly
Should the owner wish to lsquocash outrsquo and withdraw cash generated from their villa ownership this will be available biannually at the
gtƢethɰOumlſY
ϛѝƮƁegraveʖOgraveaacuteѲPƆɘP~Yo=ɬˋʭregOumlȧordfϛѝOumlˏѢƘȼ=ΞĒƘȼ=ˏſYUgrave6ϛѝǵκЪɏˉ=ɏέʖ=ƆɏĸМOgravefrac14Yo6ˍϛѝoslashѳƓФoacuteƟAacuteѓOumlˏſYljα=ɨɋǵɍSɱ˹˲Ϟfrac346ƆɏɱOumlМƆɏɱOumlМ6
选项1-灵活性
31
c Cashing out your returns
Owners will be able to cash out their returns twice a year If the owner chooses not to cash out his returns the resort allows the
owners to use their returns at the resort This option allows the owners to deduct returns pretax
gtƮɴOumlſYŚDŽĈ˾ʷordf
ϛѝɭņɏɱȢfrac34ϡDŽĈ˾ʷordfɒOumlſYϧ6ˍřϛѝκЪxʷordfOumlϧ=ǵϡФoacuteƟAacuteѓ˼ϸ6жѕκΙПηϛѝǻshyɩʣOumlſY6
3 Discounted Resort Services
All services available at the resort are offered to owners and their guests at a 20 discount off list prices These services include
restaurants wellness centre and activities centre
3 有折扣优惠的度假村服务
oacuteƟAacuteȕϾŀĺϛѝϡƎɒǸˆOumlĞiumlDвnƠĺЃOumlгǻ6жΡĞVȂ5ƫǰѓΫũƂiacuteѓΫ6
4 Services Fee
When the owner is in residence the resort continues to offer services on their behalf These services include Butler Bell
Housekeeping and Room Service In addition to these the resort offers water electricity wireless Internet and telecom services
included in the Services Fee to the owner whilst in residence The services fee is 300rmb per room per night This fee is charged on
all rooms regardless of which are in use
4 服务费用
IcircϛѝФoacuteƟAacuteǝѢ˶=oacuteƟAacuteƮƚθϡɒOumlɜϦϛѝŀĞ6жΡĞVȂϵˆ5αȔ5ƝоũǸĉĞ6shyȥжΡт=oacuteƟAacuteФϛѝǝѢʖƣŻŀ5aacute5ʹΐűȠϡƎaacuteάĞ=жΡiumlVŠФĞĒϸѓ6ɏĸĉƣɏOumlĞĒϸЏˆəe6жĸĒϸΛϾĉƣʷOuml=xɃfrac14ĉƣĚФ˼ϸ6
5Maintenance
4 of hotel room revenue will be reserved for ongoing building maintenance This will be deducted from the ownerrsquos share of total
room revenue
5 维护
ǙacircǸĉˏOumlƮ^ȰѽŮθƭѡδтĒϸ6ħēDŽuumlƮiquestϾˆǵēOtildeOumlǙacircǸĉˏĕuumlѓǻshy6
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Rooms Available 可用房间 121 121 121 121 121 121Estimated occupancy 预计使用率 35 45 55 60 60 51Estimated average daily room rate 预计每日平均房价 2500 2675 2836 2977 3096 2817Growth in room rate 房价增长率 7 6 5 4 6Annual room sales 年房间销售额 38644375 53163619 68876422 78894810 82050603 64325966RENTAL RETURN ESTIMATES - RMB Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGEEarnings Per Room (36 of gross room revenue) 124173 170827 221315 253507 263647 2066942 Bedroom 收益 ndash 双人间 248346 341653 442631 507013 527294 4133873 Bedroom 收益 ndash 三人间 372519 512480 663946 760520 790941 6200814 Bedroom 收益 ndash 四人间 496692 683306 885261 1014027 1054588 826775
INDICATIVE YIELD Indicative selling price Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
2 Bedroom 收益 ndash 双人间 6000000 41 57 74 85 88 69
3 Bedroom 收益 ndash 三人间 9000000 41 57 74 85 88 69
4 Bedroom 收益 ndash 四人间 12000000 41 57 74 85 88 69
Hotel revenues and owner rental yield - Option 1 Flexibility
32
OPTION 2- STABILITY
1Usage Rights
1 使用权限
选项2-稳定性
Total Permitted Usage Prime Peak SeasonPermitted Usage
Peak SeasonPermitted Usage
Out-of-SeasonPermitted Usage Blackout
40 days per yearNo occupancypermitted
Up to 20 days per year but no more than 7consecutive daysfor any one stay
Up to 20 days per year but no more than 7consecutive days for any one stay
No occupancypermitted
允许使用总数主要的旺季允许使用
旺季允许使用
淡季允许使用
无折扣期
每年40天 不允许占用 每年20天但是每人
不能连续居住7天每年20天但是每人 不能连续居住7天
不允许占用
Prime Peak Season To be published by naked Retreats in according to government notification every year Prime Peak Season
Middle Autumn Festival (Sept) excluding Blackout dates
Ɛƕɏɱϻnaked RetreatsĻǟоġĵāordfс6ƐƕVȂѓŘsup1ƽϞМĀМlt5ȋiacuteƽͶМlt5Řʱƽ˴Мlt5ʭɛƽМlt5ѓʲƽǘМlt=xVȂʹгǻʖ6
ƕiquest˓МOgrave˴ϞМʖƣOuml10ĸїɡϡƎ10ĸľѽˉїʖ=xVȂƐƕũʹгǻʖ6
OutofSeason 20 days during December to February excluding Prime Peak Season and Blackout dates
Iacuteƕiquest˴ĀМOgraveĀМʖƣOuml=xVȂƐƕũʹгǻʖ6
Blackout Dates Peak demand dates such as holidays sporting events groups and citywide conventions Local cultural events
all as specified by the Hotel from time to time
ʹгǻʖεʴijėʖVȂƟʖ5Ћ˒5ũʺβOumlƁϨ6IcircTHORNɾyumlOumlŸƂiacuteiumlƮDвǙacircOumlɛljα6
2 Rental Revenue
2 租金收入
a Rental revenue
Regardless of your usage of your property your rental return will be fixed at 5 for the first 5 years of operation After this period
you will automatically migrate to the Flexibility plan
ѸDŽˏ
xɃɰOumlĉ˼ϸoacuteˍŪ=ͶɱOumlѸDŽϧiumlŊegraveOuml136ФжтŮ=ɴƮѳiacuteѧˏȬƂβĈF6
b Monitoring your returns
Owners will receive regular financial information in the form of an electronic or hardcopy statement with details including owner
records of stays amounts spent revenue generated etc Owners may request to receive these statements daily weekly or monthly
Should the owner wish to lsquocash outrsquo and withdraw cash generated from their villa ownership this will be available biannually at the
gtƢethɰOumlſY
ϛѝƮƁegraveʖOgraveaacuteѲPƆɘP~Yo=ɬˋʭregOumlȧordfϛѝOumlˏѢƘȼ=ΞĒƘȼ=ˏſYUgrave6ϛѝǵκЪɏˉ=ɏέʖ=ƆɏĸМOgravefrac14Yo6ˍϛѝoslashѳƓФoacuteƟAacuteѓOumlˏſYljα=ɨɋǵɍSɱ˹˲Ϟfrac346ƆɏɱOumlМƆɏɱOumlМ6
33
c Cashing out your returns
gtƮɴOumlſYϡDŽĈ˾ʷordf
Owners will be able to cash out their returns twice a year If the owner chooses not to cash out his returns the resort allows the
owners to use their returns at the resort This option allows the owners to deduct returns pretax
ϛѝɭņɏɱȢfrac34ϡDŽĈ˾ʷordfɒOumlſY6ˍřϛѝκЪxʷordfʙϧ=ǵϡФoacuteƟAacuteѓ˼ϸ6жѕκΙПηϛѝǻshyɩʣOumlſY6
3 Discounted Resort Services
All services available at the resort are offered to owners and their guests at a 20 discount off list prices These services include
restaurants wellness centre and activities centre
3有折扣优惠的度假村服务
oacuteƟAacuteȕϾŀĺϛѝϡƎɒǸˆOumlĞiumlDвnƠĺЃOumlгǻ6жΡĞVȂ5ƫǰѓΫũƂiacuteѓΫ6
4 Services Fee
When the owner is in residence the resort continues to offer services on their behalf These services include Butler Bell
Housekeeping and Room Service In addition to these the resort offers water electricity wireless Internet and telecoms services
rental option
4服务费用
IcircϛѝǝѢФoacuteƟAacuteȕ˶=oacuteƟAacuteƮƚθϡɒOumlɜϦϛѝŀĞ6жΡĞVȂϵˆ5αȔ5ƝоũǸĉĞ6shyȥжΡт=oacuteƟAacuteФϛѝǝѢʖƣŻŀ5aacute5ʹΐűȠϡƎaacuteάĞ=жΡiumlVŠФĞĒϸȕ6жϞȏOumlĞĒϸxVȂegraveβordfѸʆ6
5 Maintenance
Of the 5 guaranteed return generated form your property during the period you are not in residence the management company
will retain 4 of this return for maintaining your Villa The maintenance fund will be pooled and used for all Villarsquos in the resort
5维护
ɴxǝѢʖƣiquestɴOumlĉѓƮ˪Ouml13OumlſY=ŎȓŁƮWȰжbſYѓOumlϸѽɴpOumlŰ6ŰƈDŽƮ^ūsʜȅsϸЂϾoacuteƟAacutepOumlŰ6
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Hotel projections
Rooms Available 可用房间 not relevant 非主要Estimated occupancy 预计使用率 not relevant 非主要Estimated average daily room rate 预计每日平均房价 not relevant 非主要Growth in room rate 房价增长率 not relevant 非主要Annual room sales 年房间销售额 not relevant 非主要RENTAL RETURN ESTIMATES - RMB Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE2 Bedroom 收益 ndash 双人间 50 50 50 50 50 503 Bedroom 收益 ndash 三人间 50 50 50 50 50 504 Bedroom 收益 ndash 四人间 50 50 50 50 50 50
INDICATIVE YIELD Indicative selling price Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
2 Bedroom 收益 ndash 双人间 6000000 300000 300000 300000 300000 300000 300000
3 Bedroom 收益 ndash 三人间 9000000 450000 450000 450000 450000 450000 450000
4 Bedroom 收益 ndash 四人间 12000000 600000 600000 600000 600000 600000 600000
Hotel revenues and owner rental yield - Option 1 Flexibility
34
Option 1 - FLEXIBILITY Option 2 ndash STABILITY
investment returns for your Villa are influenced by the
success of the resort and the number of days you use
your Villa
Stable implies both your returns and your annual
usage rights to your property are fixed Regardless of
how well the resort operates your returns will remain
the same Equally you will only have a fixed number
of days allowed in residence
Usage Have unlimited usage rights to their Villa 40 days usage per year
Rental ReturnEarn 36 of the pooled returns from the entire resort
whilst not in residence
5 guaranteed return on their investment regardless
of resort performance
Resort Discount20 discount on all resort amenities and activities
(including SPA and Restaurants)
20 discount on all resort amenities and activities
(including SPA and Restaurants)
Services FeePay a Services Fee of 300rmb per room per night
whilst in residence
Maintenance4 of all room revenue is retained for maintaining
the owners Villa
4 of all room revenue is retained for maintaining
the owners Villa
选项1 ndash 灵活性 选项 2 ndash 稳定性
ȬƂβϸЂ˼ϸІſY6ɰOumlpѱſYʷǧЂoacuteƟAacuteOumlĿǑϱũɰoslashpOuml˼ϸoacute
ŊegraveβϤѯɰOumlſYũɏɱoslashЂɰOumlĉOuml˼ϸʹΏiumlŊegraveOuml6xɃoacuteƟAacuteOumlǑϱѫȁϾucircť=ɰOumlſYiumlŊegraveOuml6ϖTHORN=ɰъϾŊegraveOumlПηǝѢOuml6
使用 ʹΏѐOumlp˼ϸʹΏ ɏɱOuml˼ϸʹΏ
租金收入 ФxǝѢʖƣ=ƅOtildeмĸoacuteƟAacuteūsſYOuml xɃoacuteƟAacuteǑϱѫȁˍŪ=Wп13OumlſYϸЂѱ
度假村折扣 ϾoacuteƟAacuteˤ˲ũƂiacuteOumlгǻVȂSPAũlt ϾoacuteƟAacuteˤ˲ũƂiacuteOumlгǻVȂSPAũlt
服务费用 ǝѢʖƣ=ɏĉƣɏЏˆəeOumlĞĒϸ čѝϘ
维护 ϾĉƣˏOumlƮ^WȰϸЂϛѝpOumlŰ ϾĉƣˏOumlƮ^WȰϸЂϛѝpOumlŰ
OPTION COMPARISON
选项对比
35
36
INDUSTRY RETURNS AND BENCHMARKS
INDUSTRY REPORT
行业报告
Tourism and urban resorts is one of the fastest growing industries in China According to industry consultant HVS cities such
as Shanghai Beijing Shenzhen Guangzhou Hangzhou and Tianjin all have a population where a critical mass of highly affluent
individuals and successful companies exist generating demand for suburban resorts
ФѓŘ=ȾϽϛũoacuteƟAacuteσɓāЮOumlαϛтϞ6ĻǟʺʳǙacircĞϛltOumlϞΙYĵ˿=ФѓŘOumlѝϘˍ˛ŝ5[ǎ5˧5œј5ţјũdžǩēyѯAringȣOumlĥЍˆʾũĿOumlʝϛ=ϻfrac14ϚƊāȥoslashƴʵoacuteƟAacuteOumlƌAringεʴ6
Amongst other things the exponential growth in private vehicles has seen a huge increase in demand in the leisure market With
the completion of the shenjiahu highway in 2010 the travel time from downtown Shanghai to Deqing is now 2 hours Also with
stop at Deqing) scheduled to open in late 2011 travel time from downtown Shanghai to Moganshan will take between 15 to 2
hours When comparing travel times to get to other resort destinations in China ndash eg Hainan or Lijiang flight times might be within
2 or 3 hours total travel time including travel to airports and check in make the whole trip 6 to 7 hours plus additional travel cost
Within the 2 hour travel radius of Shanghai the quality of resort destinations is also (in our opinion) not at an international standard
with most hotels simply being lsquocity hotels in the countryrsquo rather than true resort properties operating at international standards
shyfrac14т=ѯĸˆγΊOumlāЮ=ĸˆƸϴϾȿϚσʂ˫6ѳɱ˥ƛůijϡŮ=iquest˛ŝOgraveOcircʭϚLjεϘĸΟ˶Ouml6ΪƭOumlijǵϡФ13ēєɬiquest˛ŝUumlAumlţј6ƏƮФɱYacuteǫľOumliquestţјOgraveɫǎOumlijѓϾϞаDzOcircʭlt=ъεϞĸSΟ˶OgraveȢĸΟ˶ǜǵϡiquest˛ŝѓΫOgraveAumlɢī˗6ˍřІѓŘOumloacuteƟˮTHORNŝɫ5ȒƯUgraveaƹ=shyȥϘųĒэĸΟ˶Oumlďα˶ƣ=ŻϘФVȂʣƉ=CʺƤũUgraveEgraveOslashƉ˛ų˛эĸΟ˶=ĽxϸɨΡuumlOumlαųΝȥ6Ѷō˛ŝїiΟ˶ɬOumlγΊoacuteƟʸdeg=э˟ͰɒˈltІŘƙŸnѬŻϾѯɛOumlǢ6AringēOumloacuteƟǙacircϚũѓOumlɨΡǙacircɍϾ_ёOumlʵp=ЗЗAumlxOgraveинŘƙϤϦ˛oacuteƟίĉΙɧOumlϘʴ6
ϛѝЎʖſYІaƹ
37
OUR NICHE
我们的利基
naked sees a need in the market for world class expertly designed and operated resorts which are within 1 to 2 hour travel time
of major cities in China As with other urban resorts we believe that the Leisure market and the MICE (Meetings Incentives
Conferences Events) market will be a huge driver for our business In addition we feel that we are already at the forefront of
the growing focus and concern on environmental design building and operations as well as the growing interest in nature and
environmental education At naked we also place a high emphasis on facilities and services for the entire extended family ndash from
children to parents to grandparents that other resorts do not place dedicated resources for
nakedЎƧOgraveȥФѓŘжϞεʴƏǢȑѝϘϞэȢĸΟ˶Ouml=˶ЁhζǁϞȱOumlѥϛˤƗũŎȓOumloacuteƟΙɧ6ͰɒΑάγΊũƁƁϨ5ưȘȾϽ5AringίʝϛƁϨ5ƂiacuteЮȉltOumloslashͰɒϛOumlіAringʤȞ6frac14=ͰɒФŋѣũiacuteźWίˤƗ5ƭШ5ŎȓũźWȓɲœ˛ϠǑѷФȥαϛȭя=ФnakedІαϛеxͰɒϚіoslashЂˣʵѓOumlŜѲ5Ɲ5ȌеOumlĞũˏ6
As such we feel very confident in the rates and occupancies that we will achieve Regarding room prices when benchmarking
against some of the other leading hotel brands in the resort market such as Aman Fayun Hangzhou Banyan Tree Hangzhou Fuchun
Resort Hangzhou Mandarin Oriental Hainan and Commune by the Great Wall average rates in March 2011 for single bedrooms in
this set are ~ RMB2800
ϩfrac14=ͰɒoslashЂˏѢĉƠϡƎˏѢȿcurrenɊάΫ6ФˏѢĉƠĈɘ=ІʙФoacuteƟAacute˛OumlсɜǙacircʑʁaƹ=ˍCҊĂО5ţјНҏѨ5ĥsup1˗ǝ5˓φŴecircĈǙacircũƵ΅OumlŁˣ=Фɱ˓МOumlEumlˆƣʒǩƠķ=6
Regarding occupancies we are confident to achieve occupancies of around 60 after about 4 years of operation but forecast
conservatively that our occupancies will start from around 35 in the 1st year of operation and grow steadily to 45 in year 2
55 in year 3 and 60 after the hotel is lsquomaturersquo from year 4 onwards
ФˏѢȿĈɘ=ͰɒŬϾάΫǑŚɱOumlǑϱ=ͰɒǵϡAumlOgraveOumlˏѢȿ6WŇƗ=ͰɒOumlˏѢȿƮƁϻszligϞɱOuml13=egraveЫOgravefrac34ɱOuml13ũszlig˓ɱOuml1313=szligɱϡŮƮƁЫOgrave6
Given the above estimates we believe that owners can expect attractive investment terms as illustrated in the table below
Ļǟϡ˛OumlŇƗ=ЎƗϛѝɭņOtildeOgraveOumlѱſYƮƁˍ΅o˿
CҊĂО
НҏѨ
ĥsup1˗ǝ
˓φŴecircĈǙacirc
Ƶ΅OumlŁˣ
RMB4270
RMB3500
RMB2000
RMB2150
RMB2388
Aman Fayun Hangzhou
Banyan Tree Hangzhou
Fuchun Resort Hangzhou
Mandarin Oriental Hainan
Commune by the Great Wall Beijing
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Rooms Available 可用房间 121 121 121 121 121 121Estimated occupancy 预计使用率 35 45 55 60 60 51Estimated average daily room rate 预计每日平均房价 2500 2675 2836 2977 3096 2817Growth in room rate 房价增长率 7 6 5 4 6Annual room sales 年房间销售额 38644375 53163619 68876422 78894810 82050603 64325966
38
39
ͰɒOumldivideTHE TEAM
40
Grant Horsfield ndash Chairman naked Group
Grant a native of South Africa is Founder and Chairman of the
naked Group
Before coming to China in 2005 Grant worked in England
and South Africa with more than 10 years business ownership
experience With background in IT he launched eBites
Limited in 2000 Operating nationally eBites was both a
publishing company and a callcentre facilitations company with
headquarters based in Cape Town In 2004 Grant received
an MBA from University of Cape Town Graduate School of
Business Upon graduation he decided to come to China as he
saw China is where business opportunities lie
After spending two years in Shanghai he found himself
overwhelmed by the metropolis and missed the natural beauty
of his home From this desire and need sprouted the concept
for naked Retreats which was launched in 2007 Grantrsquos vision is
to create sanctuaries that are in harmony with the environment
where people can appreciate the simple way of nature and
embrace the naked lifestyle Grantrsquos tireless efforts in promoting
ecotourism in the rural areas not only created jobs but also
pride for the local community He received an environmental
award from the Huzhou Government in 2008
高天成 - naked集团总裁
ij=ɫčIcircTHORNˆ=nakedƍOumlmiddot˽ˆũѵ|6
Ф13ɱȅOgraveѓŘтʣ=ij˪ЬФϯŘƎɫčľѽ=ϾŚɱOuml˙ϛǑϱƎРѽǑϏ6ФʙITǒOumlUѠ΅=ɱij˪ƭȜȥeBitesϾΏŁ=eBitesŁƮϱΝІaacuteŹĞѓΫLJɖƿū=ʙѵˤФǭʔugrave6ɱ=ijƅOtildeȥǭʔugraveAringλ˙λЙOumlMBAλ6dϛŮ=ǧegraveȅѓŘ=ϩǯOgraveȥжȕOuml˙Ɖ6
Ф˛ŝEgraveȥȢɱтŮ=āѳƓxȥ˪Ƃ=sʨAtilde˱ȥѳʿɐǒ6ФжѕИІεʴOumlʶ˼΅=ƭȜnaked Retreats
OumlΖĂФɱOtildeOgraveȥ˹˲6ijOumlΖĂƭШϞĸ˯THORNІѳʿũΣŃdeg=ˆɒǵϡΘѳʿ=ΘnakedOuml˪ƂĈ˾6ij˫ΔAacuteTHORNʵ˪ȾϽѽordfOumlxΦɹȞ=xLjmiddotШȥľѽıŻOtildeOgraveȥIcircTHORNˣʵOumlХϐ6ij˪ƅOtildeȥɱůјоġNāOumlźWAring˼ư6
41
Delphine Yip-Horsfield ndash Partner Ben Wood Studio Shanghai
received her Master of Architecture degree from Harvard
Boston prior to moving to Shanghai to oversee the award
winning Xintiandi project on behalf of Wood and Zapata In
the fall of 2005 Delphine became partner at Ben Wood Studio
Shanghai
Drawing from her own experience of diverse cultures Delphine
has led a multitude of high profile projects such as Hangzhou
Xihutiandi Zhujiajiao Oriental Garden Shanghai Waitanyuan
Beijing Palace 77 Shanghai Hongqiao Commercial Core Lijiang
Lashihai Resort Masterplan etc
In 2006 she was selected Wallpaper magazinersquos first annual 40
under 40 designer of the year
Delphine is the chief master planner and architect for naked
Home Village and naked Stables Private Reserve She also
oversees the visuals and styling of the naked Brand
叶凯欣 - 上海Ben Wood设计室合伙人
ϜǮΩɺ=Ben Wood ˤƗľѽOumlѵƢ=śęAringλƭѡλ6ȅ˛ŝтʣ=ФΒIJ5ɷКũuuacuteľѽ6ȅ˛ŝŮ=CcediloWoodũZapataĤЩΪTHORNΙɧOumlƢethľѽ613ɱʲƕ=ϜǮΩɺBen Wood ˤƗľѽūƃˆ6
ϾѯxŸϽșǑϏOumlϜǮΩɺ=EacuteˇȥηucircijocircΙɧOumlƢeth=VȂţјͻůTHORN5њƝƶecircĈųВ5˛ŝЕ5[ǎłatilde5˛ŝŭʦ˙ϛѓΫ5ȗƯȄŝoacuteƟAacuteѵŔŷˤƗUgrave6
ɱ=ˏκȥWallpaperСьǃɱoacuteϡ΅OumlˤƗ˰6
ϜǮΩnakedƝВAacuteũnaked RetreatsOumlѵˤƗеũƭѡ˰6˶ϚĤЩƢethnaked˙nOumlFũĘķˤƗ6
42
Kang Yang Lim ndash Group Chief Operating Officer naked Group
Group with over 13 years corporate finance and real estate
development experience Previously he was Director of the
real estate division of APP China taking responsibility for the
initial positioning and development of the USD15 billion lsquoWhite
Magnolia Plazarsquo mixed use development project (including
the development of Shanghairsquos first W Hotel) He also led the
concept and development of APPrsquos branded residence and resort
project in Sheshan Shanghai
Finance division of PricewaterhouseCoopers in Melbourne
Australia where he specialized in business value and strategy
worked in inhouse strategy roles for CocaCola GB in London
and to British venture capital firm of the year (2004) ISIS Equity
Partners before coming to China in 2005
Accountants Australia in 2002 and is also an affiliate of the
of Commerce and Diploma in Modern Languages from the
University of Melbourne Australia
林纲洋- naked 集团首席营运官
ƞˏnakedƍOumlȩ˪ϴϾŚɱOumlʝϛ~ƎTHORNǭāǑϏ6Фfrac14тʣ=ѽѓŘDŽŒOumlTHORNǭāOumlѵƢ=ĤЩƠч13ϢЏOumlucircϸ8JЈȈœ9ǭāΙɧOumlcopy˽κшũǭāVȂ˛ŝszligϞƝ ǙacircOumlǭālt6˶ϚщNtildeȥDŽŒƍФ˛ŝҁ˗ʑʁѢЭũoacuteƟAacuteΙɧOumlȓɲũǭā6
ФDŽŒƍˇфтʣ=ȩİϑGAringȚφɣyuml_ʔŴϷOacuteƁƗ˰OumlǑȓ=ѥѣЂ˙ϛƠчũЯɁѰξ6ȩ˪Ф13ɱȅOgraveѓŘтʣэȑǭʔŴϷOacuteŮOumlϞotilde˶ƣɬ=ѽǵǺǵȎɂugraveŁɬOumlЯɁēͺ˰=ϡƎISISOumlʼnʏūѽƃRФϯŘɂugraveOumlϯŘĘΌѱŁˇф6
ȩ˪ФɱƅOtildeȥGAringȚφηƁƗ˰ƁũGAringȚφпʻωǗOumlƁГѱķ6˶ϚƅOtildeȥGAringȚφɣyuml_AringλOuml˙ϛλλϡƎCcedilЇϊλп6
43
Gabriela Lo ndash Managing Director naked Retreats
With over 15 years experience in high end events and PR
management Gabriela has been instrumental in bringing naked
to where it is today As one of the original members of the
naked Team Gabriela has led the growth of naked Retreats
to become one of the most famous eco retreat destinations in
China attracting guests and publicity from around the world
Originally from Macao Gabriela has rich multi cultural and
multinational living and working experience having worked and
studied for many years in Greater China England and Italy
卢家宝 - naked 度假村常务董事
ϴϾŚ13ɱOumlijocircƂiacuteũŁŃŋ΄ŎȓǑϏ=nakedDžOumlǜІȶƝXēxǭ6ѽħdivideOumlmiddot˽ГтϞ=ȶƝXϠǑAEligȭnakedѓŘѻϾɜOuml˪ȾϽɧOumlTHORNтϞ=ͼϭȥȅѳǁĹTHORNOumlǸˆ6ȶƝXȅѳGɑ=ϴϾĖĥOumlucircЏŸũucircŘǝѢũľѽǑϏ=ЬФAringѓŴTHORNʵ=ϯŘũϤAringȚϾѯucircɱωǗǑș6
Judy Zhu ndash General Manager naked Group
Zhu is the General Manager for naked Group ensuring smooth
operations of the group with a particular focus on government
朱燕 - naked 集团总经理
њώ=iquestnaked Retreatsmiddot˽ǭ˽ǜũij˪ūѽ6њώѽƍѵǑȓ=ĤЩIcircTHORNũŋ΄ʽWƍРѽ6Фƞˏnakedтʣ=њώФ˛ŝũ[ǎiquestŚηucircІ˙ϛϾŋOumlфϛ6ФΪͻȈƅOtilde˙ϛλ6
44
Kurt Berman ndash General Manager naked Stables Private Reserve
With over 16 years experience in FampB and high end luxury
resort management Kurt brings a wealth of experience and
will lead the preopening and operations of our new resort ndash
naked Stables Private Reserve Prior to joining naked Kurt was
the preopening General Manager at Six Senses Laamu and
Resident Manager for Six Senses Soneva Gili by Six Senses Kurt
has also worked at other prestigious resorts including Fregate
his career in hospitality in FampB and was a trained Chef with
experience working in many prestigious institutions including
The Dorchester Hotel in London Kurt is from South Africa and
has a masters certificate in hospitality management from Cornell
University
Kurt Berman - naked私人度假村总经理
ϾѯŚɱϬƎijIumlŤŴoacuteƟAacuteOumlŎȓǑϏ=ƮϡĖĥOumlǑϏȭNtildeͰɒΪoacuteƟAacute77)$ 0OumlϱϛũРϱ6Фƞˏ)$ тʣ=10ЬEacuteˇŚ8szligȳĭǦ9+1ϱϛѵǑȓũ8szligȳĭǦ9-2 ((OumlѤacircǑȓ610ŻЬˇфЂamp0ˆŝETHũ1+4UgraveʙўɜoacuteƟˮTHORN610OumlϛʜzЂϬαϛ=ϚϡϞĸФŬucircўɜƉńVȂ-0-0 -$-ltľѽŚOumlρȡϾOumlnot˰610ȅѳɫč=sϴϾǰɪyumlAringλЃOumlǙacircŎȓλ6
Richard Johnston ndash General Manager naked Home Village
Hailing from the United Kingdom but with most of his working
life in resorts throughout Africa Richard brings with him over
20 years experience in General Management and Director level
roles in world class resorts including Azura Retreats Cape Grace
hotel and the Saxon Hotel Richard plays a key role in the set
up of systems training and operating standards His years
of experience and mentoring leadership style make Richard a
natural inspiration for our young hotel management team
Richard Johnston - naked 家园村总经理
RichardȅѳϯŘ=IgraveAringucircOumloacuteƟAacuteľѽiumlФмĸčљ=ϴϾŚɱOumlѴūŎȓũǁƐoacuteƟAacuteVȂAzura
Retreats Cape Grace hotel and the Saxon HotelltijʒŎȓǑϏ6RichardФƭȜ΄5ʅρũРαnѬĈɘʜѯŋƨѽϸ6ĖĥOumlǑϏũȭNtildeĘķ˼OtildeoslashͰɒɱʬOumlǙacircŎȓdivideϾѯѳʿOumlƊȘ6
45
Teun Hanegraaf ndash Sales Director naked Retreats
Teun obtained a Bachelors in Business Studies and Masters
in Strategic Management with a focus on Chinese Business
Culture Teun increased our corporate sales business by 350
in his first year with us bringing international companies
ranging from international conglomerates Unilever and Coca
Cola to more local institutions such as The Shanghai American
School and leading Chinese companies such as Bank of China
韩天宁销售总监
ȅѳŧȈɥEcirc=şɵϴϾ˙ϛλλλ5ЯɁŎȓѥѣЂѓŘ˙ϛŸlt6ȅƍOumlszligϞɱşɵƮŁOumlΝϛijȥ13=sŁAEligȅȥx˟ŘƙβOumlAringŁǸŲ=жʙѓϾŘƙAringʝϛȠūȚŴũǵǺǵȎ=ϚϾ˛ŝɐŘλΠUgraveIcircTHORNƉńũѓŘϫαUgraveѓŘȴʝϛ6
Oliver Yuen ndash nature Reserve amp Recreation Manager
naked Stables Private will be the first private reserve in China
with a wealth of new flora and fauna introduced to the project
from Sydney University Australia and as a fully qualified Ranger
working in many of the worldrsquos best wildlife parks Oliver takes a
special role in ensuring the environment of naked Retreats and
naked Stables Private Reserve will be full of life and a natural
self supporting eco system Oliverrsquos passion for both people and
nature make him the perfect person to teach our guests about
what we do and make their stay not only a relaxing one but
also a fun fulfilling educational one as well Oliver previously
worked in wildlife parks and resorts such as Azura Retreats in
Mozambique Mobala Private Game Reserve in South Africa and
Sydney Aquarium in Australia
袁鹏威 - 活动经理和度假村 生物学家
naked StablesƮѓŘszligϞĸϭljΪOumlцʾũiacuteʾOumlˆoacuteƟʵ6OliverѽϞɜGAringȚφͿɯAringλūķOuml˪λƝiacuteλƝ=ϡƎФǁĹTHORNOumlϙ˪iacuteВľѽOumlľѽе=Ф˼naked Retreats ũnaked StablesϾѯĖĥ˪ѱЕ5ʿѳĺOuml˪΄Oumlźǔľѽ˛QύѯіϘƶ˔6АʊoslashˆȏũѳʿOumlƊʮ˼ѻūOumlˆȅĵͰɒOumlǸˆͰɒѼOuml˷ɋ=sʨ˂ɒФжȕOuml˶ŒxLjLjČ=˶Ϛ˂ɒOumlǝѢǑșlOtildeϾǭΫcurren˹ũϾƷЋϤϦ6АʊтʣФɫčũGAringȚφͿɯѹŏiquestϙ˪iacuteВũWŰʵOumlľѽVȂMozambique OumlAzura Retreats Mobala Private Game Reservelt6
46
Philip C Davis Company Director naked Retreats
Phil joined the Board of Directors for naked Retreats hotel
management company in 2011 His previous board experience
includes Tian Rui Hotel Corporation holder of the master license
for Super 8 economy hotels in China and Hong Kong from 2006
to 2008 He also was a founding shareholder of Tian Rui and
served as its President and Managing Director from 2006 to
2008 He was a board member of Tian Xian Cheng a bai jiu
concern which is a joint venture between Pernod Ricard and a
2010
Phil was previously Chairman of the Budweiser (Wuhan)
International Brewing Company and Managing Director of the
AnheuserBusch business in China and Hong Kong from the
beginning of 1996 through 2002 From 2003 to 2005 he
headed the AnheuserBusch liaison office with Tsingtao Brewing
Company
Phil holds a PhD in history from Washington University and
started his career as a market researcher at a major advertising
agency in the US before moving to AnheuserBusch and
heading its consumer planning and new product development
functions in the 1980s
Philip CDavis naked 度假村公司董事长
PhilЂɱƞˏȥnakedoacuteƟʵǙacircŎȓŁOumligraveƁ6ϡĖĥOumlǑϏVȂФːǙacircƍˇф5ϡƎЂɱэɱФѓŘũѓŘΒIJEacuteˇSuper ǑƖǙacirc ʼnˆ6˶=ϚːǙacircƍOumlmiddot˽ʼnecirc=ФɱэɱʖƣEacuteˇƍOumlѵ|ũigrave6ɱэɱʖƣ=ϞƝІWȎȞƞũJǙ˪ȴʝϛƬɫūѱOumlʝϛ77ΐOumligraveƁГ6
iquestɱэɱ=Phil͵šBudweiserŘƙɳǙŁOumligraveƎѓŘũѓŘΒIJCŝyŁOumligrave6iquestɱэ13ɱ=CŝyũʫETHʌǙŁOumlȠɆdegOumlĤЩˆ6PhilϴϾŴ˭uacuteAringλOumlș˻дλvλ=ФǁɱCcedilȅOgraveCŝy5ĤЩΞĒŔŷũΪʑǭāĿɭтʣ=OumlϛʜzЂɐŘOumlϞƝœĵCcedilȓŁ=Eacuteˇaeligω6
47
OUR INTERNATIONAL TEAM
International team
Chief master planners amp architects
the urban landscape of modern China with Xintiandi in
Shanghai a commercial cultural and entertainment district
Since then the studio has worked on projects in very diverse
categories both small and large scale projects include mixed
use projects like the ldquoTiandirdquo in Hangzhou Chongqing Wuhan
and Foshan luxury villa and high rise residential complexes in
Shanghai and Vietnam as well as various boutique hotels and
Chalet Architects
A00 Architecture is most well known for their research
inenvironmental sustainability and its application to their
work in Architecture Interiors and Furniture Their portfolio
includes feature restaurants luxury spas retail stores design
conversion of dozens of historic Shanghai homes into highly
personalized residences
Interior Designers AIM (Architecture amp Design) brings expertise
in the combination of world architectural styles and design
influences to the interior designs at naked Stables Private
Reserve With the Shanghai office led by the two founding
on comfort warmth and a unique blend between African and
Asian design sensibilities
Landscape Architect
Design Land Collaborative (DLC) is a professional consulting firm
comprised of landscape architects and planners with an office in
Shanghai and the United States Projects have a strong emphasis
on cultural resources historic preservation and ecological
design involving both the public and private sectors
ͰɒOumlāЮdivide
ɴǵϡΑάOumlёȣ
ŘƙŸdivide
首席规划师和建筑师
benwood Studio Shanghai OumlсɜΙɧтϞѠĨШ˛ŝΪTHORNľ=˼ʙƍ˙ϛ5Ÿ5ЄȎϞOumlʵЉ6тŮ=ЁƻȥĹȏŔɟAringΟOumlΙɧ=VȂţјOumlͻůTHORN=іʱ5͵šƎę˗OumlŤŴpϡƎФ˛ŝũЛɫOumlijѢЭʵ=ȮŻϾФѓŘƎˉ_OumlĹȏǐʑǙacircƎoacuteƟ6
小圆房建筑
AOO Architecture ФźǔWŰƎǵ θāЮĈɘϾѯѭЛOumlƭ=s˘ƮʙƭϰϸЂɬƝѩ6ɒƻŚOumlΙɧVȂ˔5ŤŴȤѓΫ5ȫ˙acirc5ˤƗίǙacirc˛ŝυНǙacirc lt5ˆoacuteƟϡƎϞ΄ȧOuml˛ŝș˻ѢЭOumlCcedilŸƎˆŸĨШ6
ɬ ˤƗ˰AIMƭѡˤƗltѥѣЂǁƭѡĘķũˤƗOumlɐƿū=ϭNtildenaked StablesOumlɬˤƗ6ФȅѳŧȈũaȚ˶OumlūѽmiddotTˆȭNtildeOuml˛ŝTdegOumlUѠ΅=ˤƗѣі5ũφčˤƗȓɲOumlntildeˊū6
景观设计
Design Land Collaborative (DLC) ϞƝiquestǒōˤƗІŔŷOumlѥϛѰξŁ=Ф˛ŝІɐŘǩˤϾēрƉń6ʙΙɧ˘ЂŋѣŸș˻ĻЕ=ƿūźW˪ǴƔ=ѥѣЂŁŃƎϾTHORNOumlŔŷ6
48
Engineering amp Project Management team
Scott Wilson Group PLC is a globalintegrated design and
engineering consultancy for the built and natural environments
Scott Wilson is responsible for the project management the
electrical and mechanical engineering for the project
Environmental Consultants
Environmental Resources Management (ERM) a leading global
provider of environmental health and safety risk and social
consulting services ERM deliver innovative solutions for business
and government clients helping them understand and manage
their impacts on the world around them ERM have 137 offices
in 39 countries and employ approximately 3300 staff
Sustainability Consultants
Bisagni Environmental Enterprises (BEE) works with the
engineering and design teams to ensure the environmental
goals set out at the inception of the project are achieved
LEED Consultants
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
Local Design Institute
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
General Contractor
and have been responsible for some of Chinarsquos most iconic
properties such as the World Financial Centre in Shanghai
工程及项目管理团队
Scott Wilson Group PLCϞƝʺʳŔɟOumlźWˤƗƎľѰξŁ6Scott WilsonĤЩΙɧOumlaacuteʠƎƉΤľ6
环境咨询
Environmental Resources Management (ERM)ϞƝʺʳαϛȭѰξŁ=ŀźǔWŰ5ƫǰCʺƎŁŃˣƁĘΌUgraveѰξĞ6ERM˙ϛƎоġɑǸŲŀĨĶβOumlǀǧĈF=UѠɒȥǀsŎȓʙǑϱoslashˣƁźǔAEligȅOumlϳΗ6ERMФʺʳϾ137ĸēрƉń=myĸŘƝ=ϴϾAringК3300ɜГľ6
可持续发展咨询
Bisagni Environmental Enterprises (BEE)ІľˤƗdivideΑűūѽ=ϡʽWФΙɧǭ˽ƼotildeˤȜOumlźǔWŰǵ θāЮɧnOumlȚ˹6
绿色建筑认证咨询
Shanghai Pacific Energy Center (SPEC)ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlŁтϞ6
本地设计公司
Shanghai Baoye Construction Corp Ltd ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlαϛȭŁтϞ6
总承包商
ϞƝŘƝƐľVŁ=ϠƻȥηucircѓŘnьβΙɧ=țˍ˛ŝźʳDŽˊѓΫ6
49
naked COVERAGE
wwwcnngocom
ldquo25 killer things to do this summerrdquo
26 April 2010
Time Magazine
ldquoRun to the Moganshan Hillrdquo
新浪博客
ldquo避世的可能rdquo
31 December 2009
wwwenglisheastdaycom
ldquoThe first batch of ldquoChina Treasured Towns ldquo released
December 2009
Shanghai Urbanatomy
ldquoGet naked this time with horsesrdquo
Shanghai Daily
ldquoGreen MaGIC Casts design spellrdquo
14 October 2009
新浪商品
ldquo中国最佳设计酒店大赏rdquo
September 2009
wwwchannelnewsasiacom
ldquoChinarsquos green resort allows travellers to vacation on good consciencerdquo
2 September 2009
wwwbijianlinblshecom
ldquo莫干隐居rdquo
25 Aug 2009
wwwassociatecontentcom
ldquoThe Exquisite Moganshan Mountains of Chinardquo
Ɏ
Wikitravel
ldquoMoganshanrdquo
德清新闻网
ldquo承包国营林场建造生态ldquo逸站rdquo
wwwsinoeventcom
ldquo亚洲旅游地产及景点峰会成功举行rdquo
wwwchinatravelbrandingcom
ldquoPursuing Green for Greenrdquo
wwwbrandrepublicasia
ldquoMaking moves towards ecofriendly eventsrdquo
7 May 2009
wwwhandsonshanghaiorg
ldquoHands On Asia Conference Summeryrdquo
May 2009
wwwmyvacationcn
ldquo莫干山居rdquo
3 April 2009
wwwshanghaidailycom
ldquoThe naked truth Time to clean up Moganshan litterrdquo
4 March 2009
wwwgreennovateorg
ldquoMoganshan Project Kick Offrdquo
13 February 2009
Travesias
ldquonaked retreatsrdquo
Feb 2009
合肥在线
ldquo大山里的裸家族rdquo
20 October 2008
wwwentrepreneurcom
ldquoThe arrival of the Olympics showcases Chinarsquos burgeoning entrepreneurial spirit ldquo
7 August 2008
50
Shanghaiist
ldquoWeekend escape to Moganshan 莫干山rdquo
9 April 2008
私家地理
ldquo艳阳下的荫凉rdquo
30 May 2008
City Weekend
ldquoGet naked in Moganshanrdquo
25 January 2008
wwwbundpiccom
ldquo在这绿中撒点野rdquo
wwwhuzhougovcn
ldquo相中德清筏头的青山绿水南非客商莫干山下建生态逸站rdquo
wwwurbanatomycom
ldquo24 Hours in Moganshanrdquo
wwwhkheadlinecom
ldquo杭州莫干山竹林深处人家rdquo
15 May 2009
wwwnewsweekcom
ldquoBack from abroadrdquo
May 2009
Chinatravelnet
ldquoMoganshan A Heavenly Hideaway of Bamboo Forests amp Tea Plantationsrdquo
April 2009
wwwmzztmcagovcn
ldquo2009年踏青乐游路线推荐大公布rdquo
16 March 2009
第三媒体
ldquo规划一条畅快随性的踏青之旅rdquo
28 October 2009
wwwdqnewszjolcomcn
ldquo三九坞 ldquo裸家族rdquo钟爱的世外桃源rdquo
28 October 2008
ldquo自驾行天下rdquo之中国莫干山rdquo
Sep 2008
ldquoShiffting Gearsrdquo
Sep 2008
April 2008
Chewed up amp Spit Out
ldquoGet nakedrdquo
19 February 2008
ldquoBest Weekend Getaway Hotels Shanghairdquo
富世
Ecoefficient hotel低碳下榻
April 2011
Spa China Guy 男士派
Experiencing The Unique
2010
Cosmo 时尚
跨洋建屋隐居不隐世
April 2010
Global Times
The Mountain of legends
Global City Geography 城市地理
莫干山 naked Retreats 都市人一ldquo裸rdquo到底的山居生活
Dec 2009
China Daily
Rural Retreat
20 March 2011
China Daily
4th March 2011
Modern Weekly周末画报
圣诞低碳游
Dec 2010
Elite Traveler 携程自由行
旅尚
Esquire
Hidden Best Restaurants
Feb 2011
51
52
53
30
OPTION 1 - FLEXIBILITY
1Owner Usage Rights
Zero usage restrictions
Early reservations are required to secure Villarsquos especially during prime and peak seasons If a Villa Owner does not provide the
required advance notice for a reservation the resort may be required to offer the owner a different unit or in the worst case no
availability at all
1 业主使用权限
ȫ˼ϸΏѐ
ϘʴʣЎegraveˏѢp=ϺʙФƐƕ6ˍřpϛѝɍϾŀϘʴOumlϸЂЎegraveOumlЎс=oacuteƟAacuteƮʙŀȮϞdegѢdeg=ƆеѻЦĴOumlʮȁɍϾǹĉ6
2 Rental Revenue
2 租金收入
a Rental revenue
Whilst not in residence the owner will be eligible to earn a pro rata 36 of the room revenue generated by the Reserve during their
absence Ie Everyday the revenue generated by the entire resort is divided amongst the owners not in residence on that day When
an owner is in residence he forfeits his opportunity to earn revenue
ѸDŽˏ
ϛѝxǝѢʖƣ=ƮOtildeOgraveoacuteƟAacuteordfѸʙĉͳOtildeϧOuml6ɏoacuteƟAacuteordfѸɨΡxǝѢФfrac14OumlϛѝOumlĉͳOtildeOumlϧƮ^ʒǩēʆĺжΡϛѝ6IcircϛѝǝѢФʙpȕ˶=Ʈ˱ʸƅOtildeϧOumlƉƁ6
b Monitoring your returns
Owners will receive regular financial information in the form of an electronic or hardcopy statement with details including owner
records of stays amounts spent revenue generated etc Owners may request to receive these statements daily weekly or monthly
Should the owner wish to lsquocash outrsquo and withdraw cash generated from their villa ownership this will be available biannually at the
gtƢethɰOumlſY
ϛѝƮƁegraveʖOgraveaacuteѲPƆɘP~Yo=ɬˋʭregOumlȧordfϛѝOumlˏѢƘȼ=ΞĒƘȼ=ˏſYUgrave6ϛѝǵκЪɏˉ=ɏέʖ=ƆɏĸМOgravefrac14Yo6ˍϛѝoslashѳƓФoacuteƟAacuteѓOumlˏſYljα=ɨɋǵɍSɱ˹˲Ϟfrac346ƆɏɱOumlМƆɏɱOumlМ6
选项1-灵活性
31
c Cashing out your returns
Owners will be able to cash out their returns twice a year If the owner chooses not to cash out his returns the resort allows the
owners to use their returns at the resort This option allows the owners to deduct returns pretax
gtƮɴOumlſYŚDŽĈ˾ʷordf
ϛѝɭņɏɱȢfrac34ϡDŽĈ˾ʷordfɒOumlſYϧ6ˍřϛѝκЪxʷordfOumlϧ=ǵϡФoacuteƟAacuteѓ˼ϸ6жѕκΙПηϛѝǻshyɩʣOumlſY6
3 Discounted Resort Services
All services available at the resort are offered to owners and their guests at a 20 discount off list prices These services include
restaurants wellness centre and activities centre
3 有折扣优惠的度假村服务
oacuteƟAacuteȕϾŀĺϛѝϡƎɒǸˆOumlĞiumlDвnƠĺЃOumlгǻ6жΡĞVȂ5ƫǰѓΫũƂiacuteѓΫ6
4 Services Fee
When the owner is in residence the resort continues to offer services on their behalf These services include Butler Bell
Housekeeping and Room Service In addition to these the resort offers water electricity wireless Internet and telecom services
included in the Services Fee to the owner whilst in residence The services fee is 300rmb per room per night This fee is charged on
all rooms regardless of which are in use
4 服务费用
IcircϛѝФoacuteƟAacuteǝѢ˶=oacuteƟAacuteƮƚθϡɒOumlɜϦϛѝŀĞ6жΡĞVȂϵˆ5αȔ5ƝоũǸĉĞ6shyȥжΡт=oacuteƟAacuteФϛѝǝѢʖƣŻŀ5aacute5ʹΐűȠϡƎaacuteάĞ=жΡiumlVŠФĞĒϸѓ6ɏĸĉƣɏOumlĞĒϸЏˆəe6жĸĒϸΛϾĉƣʷOuml=xɃfrac14ĉƣĚФ˼ϸ6
5Maintenance
4 of hotel room revenue will be reserved for ongoing building maintenance This will be deducted from the ownerrsquos share of total
room revenue
5 维护
ǙacircǸĉˏOumlƮ^ȰѽŮθƭѡδтĒϸ6ħēDŽuumlƮiquestϾˆǵēOtildeOumlǙacircǸĉˏĕuumlѓǻshy6
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Rooms Available 可用房间 121 121 121 121 121 121Estimated occupancy 预计使用率 35 45 55 60 60 51Estimated average daily room rate 预计每日平均房价 2500 2675 2836 2977 3096 2817Growth in room rate 房价增长率 7 6 5 4 6Annual room sales 年房间销售额 38644375 53163619 68876422 78894810 82050603 64325966RENTAL RETURN ESTIMATES - RMB Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGEEarnings Per Room (36 of gross room revenue) 124173 170827 221315 253507 263647 2066942 Bedroom 收益 ndash 双人间 248346 341653 442631 507013 527294 4133873 Bedroom 收益 ndash 三人间 372519 512480 663946 760520 790941 6200814 Bedroom 收益 ndash 四人间 496692 683306 885261 1014027 1054588 826775
INDICATIVE YIELD Indicative selling price Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
2 Bedroom 收益 ndash 双人间 6000000 41 57 74 85 88 69
3 Bedroom 收益 ndash 三人间 9000000 41 57 74 85 88 69
4 Bedroom 收益 ndash 四人间 12000000 41 57 74 85 88 69
Hotel revenues and owner rental yield - Option 1 Flexibility
32
OPTION 2- STABILITY
1Usage Rights
1 使用权限
选项2-稳定性
Total Permitted Usage Prime Peak SeasonPermitted Usage
Peak SeasonPermitted Usage
Out-of-SeasonPermitted Usage Blackout
40 days per yearNo occupancypermitted
Up to 20 days per year but no more than 7consecutive daysfor any one stay
Up to 20 days per year but no more than 7consecutive days for any one stay
No occupancypermitted
允许使用总数主要的旺季允许使用
旺季允许使用
淡季允许使用
无折扣期
每年40天 不允许占用 每年20天但是每人
不能连续居住7天每年20天但是每人 不能连续居住7天
不允许占用
Prime Peak Season To be published by naked Retreats in according to government notification every year Prime Peak Season
Middle Autumn Festival (Sept) excluding Blackout dates
Ɛƕɏɱϻnaked RetreatsĻǟоġĵāordfс6ƐƕVȂѓŘsup1ƽϞМĀМlt5ȋiacuteƽͶМlt5Řʱƽ˴Мlt5ʭɛƽМlt5ѓʲƽǘМlt=xVȂʹгǻʖ6
ƕiquest˓МOgrave˴ϞМʖƣOuml10ĸїɡϡƎ10ĸľѽˉїʖ=xVȂƐƕũʹгǻʖ6
OutofSeason 20 days during December to February excluding Prime Peak Season and Blackout dates
Iacuteƕiquest˴ĀМOgraveĀМʖƣOuml=xVȂƐƕũʹгǻʖ6
Blackout Dates Peak demand dates such as holidays sporting events groups and citywide conventions Local cultural events
all as specified by the Hotel from time to time
ʹгǻʖεʴijėʖVȂƟʖ5Ћ˒5ũʺβOumlƁϨ6IcircTHORNɾyumlOumlŸƂiacuteiumlƮDвǙacircOumlɛljα6
2 Rental Revenue
2 租金收入
a Rental revenue
Regardless of your usage of your property your rental return will be fixed at 5 for the first 5 years of operation After this period
you will automatically migrate to the Flexibility plan
ѸDŽˏ
xɃɰOumlĉ˼ϸoacuteˍŪ=ͶɱOumlѸDŽϧiumlŊegraveOuml136ФжтŮ=ɴƮѳiacuteѧˏȬƂβĈF6
b Monitoring your returns
Owners will receive regular financial information in the form of an electronic or hardcopy statement with details including owner
records of stays amounts spent revenue generated etc Owners may request to receive these statements daily weekly or monthly
Should the owner wish to lsquocash outrsquo and withdraw cash generated from their villa ownership this will be available biannually at the
gtƢethɰOumlſY
ϛѝƮƁegraveʖOgraveaacuteѲPƆɘP~Yo=ɬˋʭregOumlȧordfϛѝOumlˏѢƘȼ=ΞĒƘȼ=ˏſYUgrave6ϛѝǵκЪɏˉ=ɏέʖ=ƆɏĸМOgravefrac14Yo6ˍϛѝoslashѳƓФoacuteƟAacuteѓOumlˏſYljα=ɨɋǵɍSɱ˹˲Ϟfrac346ƆɏɱOumlМƆɏɱOumlМ6
33
c Cashing out your returns
gtƮɴOumlſYϡDŽĈ˾ʷordf
Owners will be able to cash out their returns twice a year If the owner chooses not to cash out his returns the resort allows the
owners to use their returns at the resort This option allows the owners to deduct returns pretax
ϛѝɭņɏɱȢfrac34ϡDŽĈ˾ʷordfɒOumlſY6ˍřϛѝκЪxʷordfʙϧ=ǵϡФoacuteƟAacuteѓ˼ϸ6жѕκΙПηϛѝǻshyɩʣOumlſY6
3 Discounted Resort Services
All services available at the resort are offered to owners and their guests at a 20 discount off list prices These services include
restaurants wellness centre and activities centre
3有折扣优惠的度假村服务
oacuteƟAacuteȕϾŀĺϛѝϡƎɒǸˆOumlĞiumlDвnƠĺЃOumlгǻ6жΡĞVȂ5ƫǰѓΫũƂiacuteѓΫ6
4 Services Fee
When the owner is in residence the resort continues to offer services on their behalf These services include Butler Bell
Housekeeping and Room Service In addition to these the resort offers water electricity wireless Internet and telecoms services
rental option
4服务费用
IcircϛѝǝѢФoacuteƟAacuteȕ˶=oacuteƟAacuteƮƚθϡɒOumlɜϦϛѝŀĞ6жΡĞVȂϵˆ5αȔ5ƝоũǸĉĞ6shyȥжΡт=oacuteƟAacuteФϛѝǝѢʖƣŻŀ5aacute5ʹΐűȠϡƎaacuteάĞ=жΡiumlVŠФĞĒϸȕ6жϞȏOumlĞĒϸxVȂegraveβordfѸʆ6
5 Maintenance
Of the 5 guaranteed return generated form your property during the period you are not in residence the management company
will retain 4 of this return for maintaining your Villa The maintenance fund will be pooled and used for all Villarsquos in the resort
5维护
ɴxǝѢʖƣiquestɴOumlĉѓƮ˪Ouml13OumlſY=ŎȓŁƮWȰжbſYѓOumlϸѽɴpOumlŰ6ŰƈDŽƮ^ūsʜȅsϸЂϾoacuteƟAacutepOumlŰ6
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Hotel projections
Rooms Available 可用房间 not relevant 非主要Estimated occupancy 预计使用率 not relevant 非主要Estimated average daily room rate 预计每日平均房价 not relevant 非主要Growth in room rate 房价增长率 not relevant 非主要Annual room sales 年房间销售额 not relevant 非主要RENTAL RETURN ESTIMATES - RMB Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE2 Bedroom 收益 ndash 双人间 50 50 50 50 50 503 Bedroom 收益 ndash 三人间 50 50 50 50 50 504 Bedroom 收益 ndash 四人间 50 50 50 50 50 50
INDICATIVE YIELD Indicative selling price Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
2 Bedroom 收益 ndash 双人间 6000000 300000 300000 300000 300000 300000 300000
3 Bedroom 收益 ndash 三人间 9000000 450000 450000 450000 450000 450000 450000
4 Bedroom 收益 ndash 四人间 12000000 600000 600000 600000 600000 600000 600000
Hotel revenues and owner rental yield - Option 1 Flexibility
34
Option 1 - FLEXIBILITY Option 2 ndash STABILITY
investment returns for your Villa are influenced by the
success of the resort and the number of days you use
your Villa
Stable implies both your returns and your annual
usage rights to your property are fixed Regardless of
how well the resort operates your returns will remain
the same Equally you will only have a fixed number
of days allowed in residence
Usage Have unlimited usage rights to their Villa 40 days usage per year
Rental ReturnEarn 36 of the pooled returns from the entire resort
whilst not in residence
5 guaranteed return on their investment regardless
of resort performance
Resort Discount20 discount on all resort amenities and activities
(including SPA and Restaurants)
20 discount on all resort amenities and activities
(including SPA and Restaurants)
Services FeePay a Services Fee of 300rmb per room per night
whilst in residence
Maintenance4 of all room revenue is retained for maintaining
the owners Villa
4 of all room revenue is retained for maintaining
the owners Villa
选项1 ndash 灵活性 选项 2 ndash 稳定性
ȬƂβϸЂ˼ϸІſY6ɰOumlpѱſYʷǧЂoacuteƟAacuteOumlĿǑϱũɰoslashpOuml˼ϸoacute
ŊegraveβϤѯɰOumlſYũɏɱoslashЂɰOumlĉOuml˼ϸʹΏiumlŊegraveOuml6xɃoacuteƟAacuteOumlǑϱѫȁϾucircť=ɰOumlſYiumlŊegraveOuml6ϖTHORN=ɰъϾŊegraveOumlПηǝѢOuml6
使用 ʹΏѐOumlp˼ϸʹΏ ɏɱOuml˼ϸʹΏ
租金收入 ФxǝѢʖƣ=ƅOtildeмĸoacuteƟAacuteūsſYOuml xɃoacuteƟAacuteǑϱѫȁˍŪ=Wп13OumlſYϸЂѱ
度假村折扣 ϾoacuteƟAacuteˤ˲ũƂiacuteOumlгǻVȂSPAũlt ϾoacuteƟAacuteˤ˲ũƂiacuteOumlгǻVȂSPAũlt
服务费用 ǝѢʖƣ=ɏĉƣɏЏˆəeOumlĞĒϸ čѝϘ
维护 ϾĉƣˏOumlƮ^WȰϸЂϛѝpOumlŰ ϾĉƣˏOumlƮ^WȰϸЂϛѝpOumlŰ
OPTION COMPARISON
选项对比
35
36
INDUSTRY RETURNS AND BENCHMARKS
INDUSTRY REPORT
行业报告
Tourism and urban resorts is one of the fastest growing industries in China According to industry consultant HVS cities such
as Shanghai Beijing Shenzhen Guangzhou Hangzhou and Tianjin all have a population where a critical mass of highly affluent
individuals and successful companies exist generating demand for suburban resorts
ФѓŘ=ȾϽϛũoacuteƟAacuteσɓāЮOumlαϛтϞ6ĻǟʺʳǙacircĞϛltOumlϞΙYĵ˿=ФѓŘOumlѝϘˍ˛ŝ5[ǎ5˧5œј5ţјũdžǩēyѯAringȣOumlĥЍˆʾũĿOumlʝϛ=ϻfrac14ϚƊāȥoslashƴʵoacuteƟAacuteOumlƌAringεʴ6
Amongst other things the exponential growth in private vehicles has seen a huge increase in demand in the leisure market With
the completion of the shenjiahu highway in 2010 the travel time from downtown Shanghai to Deqing is now 2 hours Also with
stop at Deqing) scheduled to open in late 2011 travel time from downtown Shanghai to Moganshan will take between 15 to 2
hours When comparing travel times to get to other resort destinations in China ndash eg Hainan or Lijiang flight times might be within
2 or 3 hours total travel time including travel to airports and check in make the whole trip 6 to 7 hours plus additional travel cost
Within the 2 hour travel radius of Shanghai the quality of resort destinations is also (in our opinion) not at an international standard
with most hotels simply being lsquocity hotels in the countryrsquo rather than true resort properties operating at international standards
shyfrac14т=ѯĸˆγΊOumlāЮ=ĸˆƸϴϾȿϚσʂ˫6ѳɱ˥ƛůijϡŮ=iquest˛ŝOgraveOcircʭϚLjεϘĸΟ˶Ouml6ΪƭOumlijǵϡФ13ēєɬiquest˛ŝUumlAumlţј6ƏƮФɱYacuteǫľOumliquestţјOgraveɫǎOumlijѓϾϞаDzOcircʭlt=ъεϞĸSΟ˶OgraveȢĸΟ˶ǜǵϡiquest˛ŝѓΫOgraveAumlɢī˗6ˍřІѓŘOumloacuteƟˮTHORNŝɫ5ȒƯUgraveaƹ=shyȥϘųĒэĸΟ˶Oumlďα˶ƣ=ŻϘФVȂʣƉ=CʺƤũUgraveEgraveOslashƉ˛ų˛эĸΟ˶=ĽxϸɨΡuumlOumlαųΝȥ6Ѷō˛ŝїiΟ˶ɬOumlγΊoacuteƟʸdeg=э˟ͰɒˈltІŘƙŸnѬŻϾѯɛOumlǢ6AringēOumloacuteƟǙacircϚũѓOumlɨΡǙacircɍϾ_ёOumlʵp=ЗЗAumlxOgraveинŘƙϤϦ˛oacuteƟίĉΙɧOumlϘʴ6
ϛѝЎʖſYІaƹ
37
OUR NICHE
我们的利基
naked sees a need in the market for world class expertly designed and operated resorts which are within 1 to 2 hour travel time
of major cities in China As with other urban resorts we believe that the Leisure market and the MICE (Meetings Incentives
Conferences Events) market will be a huge driver for our business In addition we feel that we are already at the forefront of
the growing focus and concern on environmental design building and operations as well as the growing interest in nature and
environmental education At naked we also place a high emphasis on facilities and services for the entire extended family ndash from
children to parents to grandparents that other resorts do not place dedicated resources for
nakedЎƧOgraveȥФѓŘжϞεʴƏǢȑѝϘϞэȢĸΟ˶Ouml=˶ЁhζǁϞȱOumlѥϛˤƗũŎȓOumloacuteƟΙɧ6ͰɒΑάγΊũƁƁϨ5ưȘȾϽ5AringίʝϛƁϨ5ƂiacuteЮȉltOumloslashͰɒϛOumlіAringʤȞ6frac14=ͰɒФŋѣũiacuteźWίˤƗ5ƭШ5ŎȓũźWȓɲœ˛ϠǑѷФȥαϛȭя=ФnakedІαϛеxͰɒϚіoslashЂˣʵѓOumlŜѲ5Ɲ5ȌеOumlĞũˏ6
As such we feel very confident in the rates and occupancies that we will achieve Regarding room prices when benchmarking
against some of the other leading hotel brands in the resort market such as Aman Fayun Hangzhou Banyan Tree Hangzhou Fuchun
Resort Hangzhou Mandarin Oriental Hainan and Commune by the Great Wall average rates in March 2011 for single bedrooms in
this set are ~ RMB2800
ϩfrac14=ͰɒoslashЂˏѢĉƠϡƎˏѢȿcurrenɊάΫ6ФˏѢĉƠĈɘ=ІʙФoacuteƟAacute˛OumlсɜǙacircʑʁaƹ=ˍCҊĂО5ţјНҏѨ5ĥsup1˗ǝ5˓φŴecircĈǙacircũƵ΅OumlŁˣ=Фɱ˓МOumlEumlˆƣʒǩƠķ=6
Regarding occupancies we are confident to achieve occupancies of around 60 after about 4 years of operation but forecast
conservatively that our occupancies will start from around 35 in the 1st year of operation and grow steadily to 45 in year 2
55 in year 3 and 60 after the hotel is lsquomaturersquo from year 4 onwards
ФˏѢȿĈɘ=ͰɒŬϾάΫǑŚɱOumlǑϱ=ͰɒǵϡAumlOgraveOumlˏѢȿ6WŇƗ=ͰɒOumlˏѢȿƮƁϻszligϞɱOuml13=egraveЫOgravefrac34ɱOuml13ũszlig˓ɱOuml1313=szligɱϡŮƮƁЫOgrave6
Given the above estimates we believe that owners can expect attractive investment terms as illustrated in the table below
Ļǟϡ˛OumlŇƗ=ЎƗϛѝɭņOtildeOgraveOumlѱſYƮƁˍ΅o˿
CҊĂО
НҏѨ
ĥsup1˗ǝ
˓φŴecircĈǙacirc
Ƶ΅OumlŁˣ
RMB4270
RMB3500
RMB2000
RMB2150
RMB2388
Aman Fayun Hangzhou
Banyan Tree Hangzhou
Fuchun Resort Hangzhou
Mandarin Oriental Hainan
Commune by the Great Wall Beijing
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Rooms Available 可用房间 121 121 121 121 121 121Estimated occupancy 预计使用率 35 45 55 60 60 51Estimated average daily room rate 预计每日平均房价 2500 2675 2836 2977 3096 2817Growth in room rate 房价增长率 7 6 5 4 6Annual room sales 年房间销售额 38644375 53163619 68876422 78894810 82050603 64325966
38
39
ͰɒOumldivideTHE TEAM
40
Grant Horsfield ndash Chairman naked Group
Grant a native of South Africa is Founder and Chairman of the
naked Group
Before coming to China in 2005 Grant worked in England
and South Africa with more than 10 years business ownership
experience With background in IT he launched eBites
Limited in 2000 Operating nationally eBites was both a
publishing company and a callcentre facilitations company with
headquarters based in Cape Town In 2004 Grant received
an MBA from University of Cape Town Graduate School of
Business Upon graduation he decided to come to China as he
saw China is where business opportunities lie
After spending two years in Shanghai he found himself
overwhelmed by the metropolis and missed the natural beauty
of his home From this desire and need sprouted the concept
for naked Retreats which was launched in 2007 Grantrsquos vision is
to create sanctuaries that are in harmony with the environment
where people can appreciate the simple way of nature and
embrace the naked lifestyle Grantrsquos tireless efforts in promoting
ecotourism in the rural areas not only created jobs but also
pride for the local community He received an environmental
award from the Huzhou Government in 2008
高天成 - naked集团总裁
ij=ɫčIcircTHORNˆ=nakedƍOumlmiddot˽ˆũѵ|6
Ф13ɱȅOgraveѓŘтʣ=ij˪ЬФϯŘƎɫčľѽ=ϾŚɱOuml˙ϛǑϱƎРѽǑϏ6ФʙITǒOumlUѠ΅=ɱij˪ƭȜȥeBitesϾΏŁ=eBitesŁƮϱΝІaacuteŹĞѓΫLJɖƿū=ʙѵˤФǭʔugrave6ɱ=ijƅOtildeȥǭʔugraveAringλ˙λЙOumlMBAλ6dϛŮ=ǧegraveȅѓŘ=ϩǯOgraveȥжȕOuml˙Ɖ6
Ф˛ŝEgraveȥȢɱтŮ=āѳƓxȥ˪Ƃ=sʨAtilde˱ȥѳʿɐǒ6ФжѕИІεʴOumlʶ˼΅=ƭȜnaked Retreats
OumlΖĂФɱOtildeOgraveȥ˹˲6ijOumlΖĂƭШϞĸ˯THORNІѳʿũΣŃdeg=ˆɒǵϡΘѳʿ=ΘnakedOuml˪ƂĈ˾6ij˫ΔAacuteTHORNʵ˪ȾϽѽordfOumlxΦɹȞ=xLjmiddotШȥľѽıŻOtildeOgraveȥIcircTHORNˣʵOumlХϐ6ij˪ƅOtildeȥɱůјоġNāOumlźWAring˼ư6
41
Delphine Yip-Horsfield ndash Partner Ben Wood Studio Shanghai
received her Master of Architecture degree from Harvard
Boston prior to moving to Shanghai to oversee the award
winning Xintiandi project on behalf of Wood and Zapata In
the fall of 2005 Delphine became partner at Ben Wood Studio
Shanghai
Drawing from her own experience of diverse cultures Delphine
has led a multitude of high profile projects such as Hangzhou
Xihutiandi Zhujiajiao Oriental Garden Shanghai Waitanyuan
Beijing Palace 77 Shanghai Hongqiao Commercial Core Lijiang
Lashihai Resort Masterplan etc
In 2006 she was selected Wallpaper magazinersquos first annual 40
under 40 designer of the year
Delphine is the chief master planner and architect for naked
Home Village and naked Stables Private Reserve She also
oversees the visuals and styling of the naked Brand
叶凯欣 - 上海Ben Wood设计室合伙人
ϜǮΩɺ=Ben Wood ˤƗľѽOumlѵƢ=śęAringλƭѡλ6ȅ˛ŝтʣ=ФΒIJ5ɷКũuuacuteľѽ6ȅ˛ŝŮ=CcediloWoodũZapataĤЩΪTHORNΙɧOumlƢethľѽ613ɱʲƕ=ϜǮΩɺBen Wood ˤƗľѽūƃˆ6
ϾѯxŸϽșǑϏOumlϜǮΩɺ=EacuteˇȥηucircijocircΙɧOumlƢeth=VȂţјͻůTHORN5њƝƶecircĈųВ5˛ŝЕ5[ǎłatilde5˛ŝŭʦ˙ϛѓΫ5ȗƯȄŝoacuteƟAacuteѵŔŷˤƗUgrave6
ɱ=ˏκȥWallpaperСьǃɱoacuteϡ΅OumlˤƗ˰6
ϜǮΩnakedƝВAacuteũnaked RetreatsOumlѵˤƗеũƭѡ˰6˶ϚĤЩƢethnaked˙nOumlFũĘķˤƗ6
42
Kang Yang Lim ndash Group Chief Operating Officer naked Group
Group with over 13 years corporate finance and real estate
development experience Previously he was Director of the
real estate division of APP China taking responsibility for the
initial positioning and development of the USD15 billion lsquoWhite
Magnolia Plazarsquo mixed use development project (including
the development of Shanghairsquos first W Hotel) He also led the
concept and development of APPrsquos branded residence and resort
project in Sheshan Shanghai
Finance division of PricewaterhouseCoopers in Melbourne
Australia where he specialized in business value and strategy
worked in inhouse strategy roles for CocaCola GB in London
and to British venture capital firm of the year (2004) ISIS Equity
Partners before coming to China in 2005
Accountants Australia in 2002 and is also an affiliate of the
of Commerce and Diploma in Modern Languages from the
University of Melbourne Australia
林纲洋- naked 集团首席营运官
ƞˏnakedƍOumlȩ˪ϴϾŚɱOumlʝϛ~ƎTHORNǭāǑϏ6Фfrac14тʣ=ѽѓŘDŽŒOumlTHORNǭāOumlѵƢ=ĤЩƠч13ϢЏOumlucircϸ8JЈȈœ9ǭāΙɧOumlcopy˽κшũǭāVȂ˛ŝszligϞƝ ǙacircOumlǭālt6˶ϚщNtildeȥDŽŒƍФ˛ŝҁ˗ʑʁѢЭũoacuteƟAacuteΙɧOumlȓɲũǭā6
ФDŽŒƍˇфтʣ=ȩİϑGAringȚφɣyuml_ʔŴϷOacuteƁƗ˰OumlǑȓ=ѥѣЂ˙ϛƠчũЯɁѰξ6ȩ˪Ф13ɱȅOgraveѓŘтʣэȑǭʔŴϷOacuteŮOumlϞotilde˶ƣɬ=ѽǵǺǵȎɂugraveŁɬOumlЯɁēͺ˰=ϡƎISISOumlʼnʏūѽƃRФϯŘɂugraveOumlϯŘĘΌѱŁˇф6
ȩ˪ФɱƅOtildeȥGAringȚφηƁƗ˰ƁũGAringȚφпʻωǗOumlƁГѱķ6˶ϚƅOtildeȥGAringȚφɣyuml_AringλOuml˙ϛλλϡƎCcedilЇϊλп6
43
Gabriela Lo ndash Managing Director naked Retreats
With over 15 years experience in high end events and PR
management Gabriela has been instrumental in bringing naked
to where it is today As one of the original members of the
naked Team Gabriela has led the growth of naked Retreats
to become one of the most famous eco retreat destinations in
China attracting guests and publicity from around the world
Originally from Macao Gabriela has rich multi cultural and
multinational living and working experience having worked and
studied for many years in Greater China England and Italy
卢家宝 - naked 度假村常务董事
ϴϾŚ13ɱOumlijocircƂiacuteũŁŃŋ΄ŎȓǑϏ=nakedDžOumlǜІȶƝXēxǭ6ѽħdivideOumlmiddot˽ГтϞ=ȶƝXϠǑAEligȭnakedѓŘѻϾɜOuml˪ȾϽɧOumlTHORNтϞ=ͼϭȥȅѳǁĹTHORNOumlǸˆ6ȶƝXȅѳGɑ=ϴϾĖĥOumlucircЏŸũucircŘǝѢũľѽǑϏ=ЬФAringѓŴTHORNʵ=ϯŘũϤAringȚϾѯucircɱωǗǑș6
Judy Zhu ndash General Manager naked Group
Zhu is the General Manager for naked Group ensuring smooth
operations of the group with a particular focus on government
朱燕 - naked 集团总经理
њώ=iquestnaked Retreatsmiddot˽ǭ˽ǜũij˪ūѽ6њώѽƍѵǑȓ=ĤЩIcircTHORNũŋ΄ʽWƍРѽ6Фƞˏnakedтʣ=њώФ˛ŝũ[ǎiquestŚηucircІ˙ϛϾŋOumlфϛ6ФΪͻȈƅOtilde˙ϛλ6
44
Kurt Berman ndash General Manager naked Stables Private Reserve
With over 16 years experience in FampB and high end luxury
resort management Kurt brings a wealth of experience and
will lead the preopening and operations of our new resort ndash
naked Stables Private Reserve Prior to joining naked Kurt was
the preopening General Manager at Six Senses Laamu and
Resident Manager for Six Senses Soneva Gili by Six Senses Kurt
has also worked at other prestigious resorts including Fregate
his career in hospitality in FampB and was a trained Chef with
experience working in many prestigious institutions including
The Dorchester Hotel in London Kurt is from South Africa and
has a masters certificate in hospitality management from Cornell
University
Kurt Berman - naked私人度假村总经理
ϾѯŚɱϬƎijIumlŤŴoacuteƟAacuteOumlŎȓǑϏ=ƮϡĖĥOumlǑϏȭNtildeͰɒΪoacuteƟAacute77)$ 0OumlϱϛũРϱ6Фƞˏ)$ тʣ=10ЬEacuteˇŚ8szligȳĭǦ9+1ϱϛѵǑȓũ8szligȳĭǦ9-2 ((OumlѤacircǑȓ610ŻЬˇфЂamp0ˆŝETHũ1+4UgraveʙўɜoacuteƟˮTHORN610OumlϛʜzЂϬαϛ=ϚϡϞĸФŬucircўɜƉńVȂ-0-0 -$-ltľѽŚOumlρȡϾOumlnot˰610ȅѳɫč=sϴϾǰɪyumlAringλЃOumlǙacircŎȓλ6
Richard Johnston ndash General Manager naked Home Village
Hailing from the United Kingdom but with most of his working
life in resorts throughout Africa Richard brings with him over
20 years experience in General Management and Director level
roles in world class resorts including Azura Retreats Cape Grace
hotel and the Saxon Hotel Richard plays a key role in the set
up of systems training and operating standards His years
of experience and mentoring leadership style make Richard a
natural inspiration for our young hotel management team
Richard Johnston - naked 家园村总经理
RichardȅѳϯŘ=IgraveAringucircOumloacuteƟAacuteľѽiumlФмĸčљ=ϴϾŚɱOumlѴūŎȓũǁƐoacuteƟAacuteVȂAzura
Retreats Cape Grace hotel and the Saxon HotelltijʒŎȓǑϏ6RichardФƭȜ΄5ʅρũРαnѬĈɘʜѯŋƨѽϸ6ĖĥOumlǑϏũȭNtildeĘķ˼OtildeoslashͰɒɱʬOumlǙacircŎȓdivideϾѯѳʿOumlƊȘ6
45
Teun Hanegraaf ndash Sales Director naked Retreats
Teun obtained a Bachelors in Business Studies and Masters
in Strategic Management with a focus on Chinese Business
Culture Teun increased our corporate sales business by 350
in his first year with us bringing international companies
ranging from international conglomerates Unilever and Coca
Cola to more local institutions such as The Shanghai American
School and leading Chinese companies such as Bank of China
韩天宁销售总监
ȅѳŧȈɥEcirc=şɵϴϾ˙ϛλλλ5ЯɁŎȓѥѣЂѓŘ˙ϛŸlt6ȅƍOumlszligϞɱşɵƮŁOumlΝϛijȥ13=sŁAEligȅȥx˟ŘƙβOumlAringŁǸŲ=жʙѓϾŘƙAringʝϛȠūȚŴũǵǺǵȎ=ϚϾ˛ŝɐŘλΠUgraveIcircTHORNƉńũѓŘϫαUgraveѓŘȴʝϛ6
Oliver Yuen ndash nature Reserve amp Recreation Manager
naked Stables Private will be the first private reserve in China
with a wealth of new flora and fauna introduced to the project
from Sydney University Australia and as a fully qualified Ranger
working in many of the worldrsquos best wildlife parks Oliver takes a
special role in ensuring the environment of naked Retreats and
naked Stables Private Reserve will be full of life and a natural
self supporting eco system Oliverrsquos passion for both people and
nature make him the perfect person to teach our guests about
what we do and make their stay not only a relaxing one but
also a fun fulfilling educational one as well Oliver previously
worked in wildlife parks and resorts such as Azura Retreats in
Mozambique Mobala Private Game Reserve in South Africa and
Sydney Aquarium in Australia
袁鹏威 - 活动经理和度假村 生物学家
naked StablesƮѓŘszligϞĸϭljΪOumlцʾũiacuteʾOumlˆoacuteƟʵ6OliverѽϞɜGAringȚφͿɯAringλūķOuml˪λƝiacuteλƝ=ϡƎФǁĹTHORNOumlϙ˪iacuteВľѽOumlľѽе=Ф˼naked Retreats ũnaked StablesϾѯĖĥ˪ѱЕ5ʿѳĺOuml˪΄Oumlźǔľѽ˛QύѯіϘƶ˔6АʊoslashˆȏũѳʿOumlƊʮ˼ѻūOumlˆȅĵͰɒOumlǸˆͰɒѼOuml˷ɋ=sʨ˂ɒФжȕOuml˶ŒxLjLjČ=˶Ϛ˂ɒOumlǝѢǑșlOtildeϾǭΫcurren˹ũϾƷЋϤϦ6АʊтʣФɫčũGAringȚφͿɯѹŏiquestϙ˪iacuteВũWŰʵOumlľѽVȂMozambique OumlAzura Retreats Mobala Private Game Reservelt6
46
Philip C Davis Company Director naked Retreats
Phil joined the Board of Directors for naked Retreats hotel
management company in 2011 His previous board experience
includes Tian Rui Hotel Corporation holder of the master license
for Super 8 economy hotels in China and Hong Kong from 2006
to 2008 He also was a founding shareholder of Tian Rui and
served as its President and Managing Director from 2006 to
2008 He was a board member of Tian Xian Cheng a bai jiu
concern which is a joint venture between Pernod Ricard and a
2010
Phil was previously Chairman of the Budweiser (Wuhan)
International Brewing Company and Managing Director of the
AnheuserBusch business in China and Hong Kong from the
beginning of 1996 through 2002 From 2003 to 2005 he
headed the AnheuserBusch liaison office with Tsingtao Brewing
Company
Phil holds a PhD in history from Washington University and
started his career as a market researcher at a major advertising
agency in the US before moving to AnheuserBusch and
heading its consumer planning and new product development
functions in the 1980s
Philip CDavis naked 度假村公司董事长
PhilЂɱƞˏȥnakedoacuteƟʵǙacircŎȓŁOumligraveƁ6ϡĖĥOumlǑϏVȂФːǙacircƍˇф5ϡƎЂɱэɱФѓŘũѓŘΒIJEacuteˇSuper ǑƖǙacirc ʼnˆ6˶=ϚːǙacircƍOumlmiddot˽ʼnecirc=ФɱэɱʖƣEacuteˇƍOumlѵ|ũigrave6ɱэɱʖƣ=ϞƝІWȎȞƞũJǙ˪ȴʝϛƬɫūѱOumlʝϛ77ΐOumligraveƁГ6
iquestɱэɱ=Phil͵šBudweiserŘƙɳǙŁOumligraveƎѓŘũѓŘΒIJCŝyŁOumligrave6iquestɱэ13ɱ=CŝyũʫETHʌǙŁOumlȠɆdegOumlĤЩˆ6PhilϴϾŴ˭uacuteAringλOumlș˻дλvλ=ФǁɱCcedilȅOgraveCŝy5ĤЩΞĒŔŷũΪʑǭāĿɭтʣ=OumlϛʜzЂɐŘOumlϞƝœĵCcedilȓŁ=Eacuteˇaeligω6
47
OUR INTERNATIONAL TEAM
International team
Chief master planners amp architects
the urban landscape of modern China with Xintiandi in
Shanghai a commercial cultural and entertainment district
Since then the studio has worked on projects in very diverse
categories both small and large scale projects include mixed
use projects like the ldquoTiandirdquo in Hangzhou Chongqing Wuhan
and Foshan luxury villa and high rise residential complexes in
Shanghai and Vietnam as well as various boutique hotels and
Chalet Architects
A00 Architecture is most well known for their research
inenvironmental sustainability and its application to their
work in Architecture Interiors and Furniture Their portfolio
includes feature restaurants luxury spas retail stores design
conversion of dozens of historic Shanghai homes into highly
personalized residences
Interior Designers AIM (Architecture amp Design) brings expertise
in the combination of world architectural styles and design
influences to the interior designs at naked Stables Private
Reserve With the Shanghai office led by the two founding
on comfort warmth and a unique blend between African and
Asian design sensibilities
Landscape Architect
Design Land Collaborative (DLC) is a professional consulting firm
comprised of landscape architects and planners with an office in
Shanghai and the United States Projects have a strong emphasis
on cultural resources historic preservation and ecological
design involving both the public and private sectors
ͰɒOumlāЮdivide
ɴǵϡΑάOumlёȣ
ŘƙŸdivide
首席规划师和建筑师
benwood Studio Shanghai OumlсɜΙɧтϞѠĨШ˛ŝΪTHORNľ=˼ʙƍ˙ϛ5Ÿ5ЄȎϞOumlʵЉ6тŮ=ЁƻȥĹȏŔɟAringΟOumlΙɧ=VȂţјOumlͻůTHORN=іʱ5͵šƎę˗OumlŤŴpϡƎФ˛ŝũЛɫOumlijѢЭʵ=ȮŻϾФѓŘƎˉ_OumlĹȏǐʑǙacircƎoacuteƟ6
小圆房建筑
AOO Architecture ФźǔWŰƎǵ θāЮĈɘϾѯѭЛOumlƭ=s˘ƮʙƭϰϸЂɬƝѩ6ɒƻŚOumlΙɧVȂ˔5ŤŴȤѓΫ5ȫ˙acirc5ˤƗίǙacirc˛ŝυНǙacirc lt5ˆoacuteƟϡƎϞ΄ȧOuml˛ŝș˻ѢЭOumlCcedilŸƎˆŸĨШ6
ɬ ˤƗ˰AIMƭѡˤƗltѥѣЂǁƭѡĘķũˤƗOumlɐƿū=ϭNtildenaked StablesOumlɬˤƗ6ФȅѳŧȈũaȚ˶OumlūѽmiddotTˆȭNtildeOuml˛ŝTdegOumlUѠ΅=ˤƗѣі5ũφčˤƗȓɲOumlntildeˊū6
景观设计
Design Land Collaborative (DLC) ϞƝiquestǒōˤƗІŔŷOumlѥϛѰξŁ=Ф˛ŝІɐŘǩˤϾēрƉń6ʙΙɧ˘ЂŋѣŸș˻ĻЕ=ƿūźW˪ǴƔ=ѥѣЂŁŃƎϾTHORNOumlŔŷ6
48
Engineering amp Project Management team
Scott Wilson Group PLC is a globalintegrated design and
engineering consultancy for the built and natural environments
Scott Wilson is responsible for the project management the
electrical and mechanical engineering for the project
Environmental Consultants
Environmental Resources Management (ERM) a leading global
provider of environmental health and safety risk and social
consulting services ERM deliver innovative solutions for business
and government clients helping them understand and manage
their impacts on the world around them ERM have 137 offices
in 39 countries and employ approximately 3300 staff
Sustainability Consultants
Bisagni Environmental Enterprises (BEE) works with the
engineering and design teams to ensure the environmental
goals set out at the inception of the project are achieved
LEED Consultants
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
Local Design Institute
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
General Contractor
and have been responsible for some of Chinarsquos most iconic
properties such as the World Financial Centre in Shanghai
工程及项目管理团队
Scott Wilson Group PLCϞƝʺʳŔɟOumlźWˤƗƎľѰξŁ6Scott WilsonĤЩΙɧOumlaacuteʠƎƉΤľ6
环境咨询
Environmental Resources Management (ERM)ϞƝʺʳαϛȭѰξŁ=ŀźǔWŰ5ƫǰCʺƎŁŃˣƁĘΌUgraveѰξĞ6ERM˙ϛƎоġɑǸŲŀĨĶβOumlǀǧĈF=UѠɒȥǀsŎȓʙǑϱoslashˣƁźǔAEligȅOumlϳΗ6ERMФʺʳϾ137ĸēрƉń=myĸŘƝ=ϴϾAringК3300ɜГľ6
可持续发展咨询
Bisagni Environmental Enterprises (BEE)ІľˤƗdivideΑűūѽ=ϡʽWФΙɧǭ˽ƼotildeˤȜOumlźǔWŰǵ θāЮɧnOumlȚ˹6
绿色建筑认证咨询
Shanghai Pacific Energy Center (SPEC)ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlŁтϞ6
本地设计公司
Shanghai Baoye Construction Corp Ltd ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlαϛȭŁтϞ6
总承包商
ϞƝŘƝƐľVŁ=ϠƻȥηucircѓŘnьβΙɧ=țˍ˛ŝźʳDŽˊѓΫ6
49
naked COVERAGE
wwwcnngocom
ldquo25 killer things to do this summerrdquo
26 April 2010
Time Magazine
ldquoRun to the Moganshan Hillrdquo
新浪博客
ldquo避世的可能rdquo
31 December 2009
wwwenglisheastdaycom
ldquoThe first batch of ldquoChina Treasured Towns ldquo released
December 2009
Shanghai Urbanatomy
ldquoGet naked this time with horsesrdquo
Shanghai Daily
ldquoGreen MaGIC Casts design spellrdquo
14 October 2009
新浪商品
ldquo中国最佳设计酒店大赏rdquo
September 2009
wwwchannelnewsasiacom
ldquoChinarsquos green resort allows travellers to vacation on good consciencerdquo
2 September 2009
wwwbijianlinblshecom
ldquo莫干隐居rdquo
25 Aug 2009
wwwassociatecontentcom
ldquoThe Exquisite Moganshan Mountains of Chinardquo
Ɏ
Wikitravel
ldquoMoganshanrdquo
德清新闻网
ldquo承包国营林场建造生态ldquo逸站rdquo
wwwsinoeventcom
ldquo亚洲旅游地产及景点峰会成功举行rdquo
wwwchinatravelbrandingcom
ldquoPursuing Green for Greenrdquo
wwwbrandrepublicasia
ldquoMaking moves towards ecofriendly eventsrdquo
7 May 2009
wwwhandsonshanghaiorg
ldquoHands On Asia Conference Summeryrdquo
May 2009
wwwmyvacationcn
ldquo莫干山居rdquo
3 April 2009
wwwshanghaidailycom
ldquoThe naked truth Time to clean up Moganshan litterrdquo
4 March 2009
wwwgreennovateorg
ldquoMoganshan Project Kick Offrdquo
13 February 2009
Travesias
ldquonaked retreatsrdquo
Feb 2009
合肥在线
ldquo大山里的裸家族rdquo
20 October 2008
wwwentrepreneurcom
ldquoThe arrival of the Olympics showcases Chinarsquos burgeoning entrepreneurial spirit ldquo
7 August 2008
50
Shanghaiist
ldquoWeekend escape to Moganshan 莫干山rdquo
9 April 2008
私家地理
ldquo艳阳下的荫凉rdquo
30 May 2008
City Weekend
ldquoGet naked in Moganshanrdquo
25 January 2008
wwwbundpiccom
ldquo在这绿中撒点野rdquo
wwwhuzhougovcn
ldquo相中德清筏头的青山绿水南非客商莫干山下建生态逸站rdquo
wwwurbanatomycom
ldquo24 Hours in Moganshanrdquo
wwwhkheadlinecom
ldquo杭州莫干山竹林深处人家rdquo
15 May 2009
wwwnewsweekcom
ldquoBack from abroadrdquo
May 2009
Chinatravelnet
ldquoMoganshan A Heavenly Hideaway of Bamboo Forests amp Tea Plantationsrdquo
April 2009
wwwmzztmcagovcn
ldquo2009年踏青乐游路线推荐大公布rdquo
16 March 2009
第三媒体
ldquo规划一条畅快随性的踏青之旅rdquo
28 October 2009
wwwdqnewszjolcomcn
ldquo三九坞 ldquo裸家族rdquo钟爱的世外桃源rdquo
28 October 2008
ldquo自驾行天下rdquo之中国莫干山rdquo
Sep 2008
ldquoShiffting Gearsrdquo
Sep 2008
April 2008
Chewed up amp Spit Out
ldquoGet nakedrdquo
19 February 2008
ldquoBest Weekend Getaway Hotels Shanghairdquo
富世
Ecoefficient hotel低碳下榻
April 2011
Spa China Guy 男士派
Experiencing The Unique
2010
Cosmo 时尚
跨洋建屋隐居不隐世
April 2010
Global Times
The Mountain of legends
Global City Geography 城市地理
莫干山 naked Retreats 都市人一ldquo裸rdquo到底的山居生活
Dec 2009
China Daily
Rural Retreat
20 March 2011
China Daily
4th March 2011
Modern Weekly周末画报
圣诞低碳游
Dec 2010
Elite Traveler 携程自由行
旅尚
Esquire
Hidden Best Restaurants
Feb 2011
51
52
53
31
c Cashing out your returns
Owners will be able to cash out their returns twice a year If the owner chooses not to cash out his returns the resort allows the
owners to use their returns at the resort This option allows the owners to deduct returns pretax
gtƮɴOumlſYŚDŽĈ˾ʷordf
ϛѝɭņɏɱȢfrac34ϡDŽĈ˾ʷordfɒOumlſYϧ6ˍřϛѝκЪxʷordfOumlϧ=ǵϡФoacuteƟAacuteѓ˼ϸ6жѕκΙПηϛѝǻshyɩʣOumlſY6
3 Discounted Resort Services
All services available at the resort are offered to owners and their guests at a 20 discount off list prices These services include
restaurants wellness centre and activities centre
3 有折扣优惠的度假村服务
oacuteƟAacuteȕϾŀĺϛѝϡƎɒǸˆOumlĞiumlDвnƠĺЃOumlгǻ6жΡĞVȂ5ƫǰѓΫũƂiacuteѓΫ6
4 Services Fee
When the owner is in residence the resort continues to offer services on their behalf These services include Butler Bell
Housekeeping and Room Service In addition to these the resort offers water electricity wireless Internet and telecom services
included in the Services Fee to the owner whilst in residence The services fee is 300rmb per room per night This fee is charged on
all rooms regardless of which are in use
4 服务费用
IcircϛѝФoacuteƟAacuteǝѢ˶=oacuteƟAacuteƮƚθϡɒOumlɜϦϛѝŀĞ6жΡĞVȂϵˆ5αȔ5ƝоũǸĉĞ6shyȥжΡт=oacuteƟAacuteФϛѝǝѢʖƣŻŀ5aacute5ʹΐűȠϡƎaacuteάĞ=жΡiumlVŠФĞĒϸѓ6ɏĸĉƣɏOumlĞĒϸЏˆəe6жĸĒϸΛϾĉƣʷOuml=xɃfrac14ĉƣĚФ˼ϸ6
5Maintenance
4 of hotel room revenue will be reserved for ongoing building maintenance This will be deducted from the ownerrsquos share of total
room revenue
5 维护
ǙacircǸĉˏOumlƮ^ȰѽŮθƭѡδтĒϸ6ħēDŽuumlƮiquestϾˆǵēOtildeOumlǙacircǸĉˏĕuumlѓǻshy6
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Rooms Available 可用房间 121 121 121 121 121 121Estimated occupancy 预计使用率 35 45 55 60 60 51Estimated average daily room rate 预计每日平均房价 2500 2675 2836 2977 3096 2817Growth in room rate 房价增长率 7 6 5 4 6Annual room sales 年房间销售额 38644375 53163619 68876422 78894810 82050603 64325966RENTAL RETURN ESTIMATES - RMB Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGEEarnings Per Room (36 of gross room revenue) 124173 170827 221315 253507 263647 2066942 Bedroom 收益 ndash 双人间 248346 341653 442631 507013 527294 4133873 Bedroom 收益 ndash 三人间 372519 512480 663946 760520 790941 6200814 Bedroom 收益 ndash 四人间 496692 683306 885261 1014027 1054588 826775
INDICATIVE YIELD Indicative selling price Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
2 Bedroom 收益 ndash 双人间 6000000 41 57 74 85 88 69
3 Bedroom 收益 ndash 三人间 9000000 41 57 74 85 88 69
4 Bedroom 收益 ndash 四人间 12000000 41 57 74 85 88 69
Hotel revenues and owner rental yield - Option 1 Flexibility
32
OPTION 2- STABILITY
1Usage Rights
1 使用权限
选项2-稳定性
Total Permitted Usage Prime Peak SeasonPermitted Usage
Peak SeasonPermitted Usage
Out-of-SeasonPermitted Usage Blackout
40 days per yearNo occupancypermitted
Up to 20 days per year but no more than 7consecutive daysfor any one stay
Up to 20 days per year but no more than 7consecutive days for any one stay
No occupancypermitted
允许使用总数主要的旺季允许使用
旺季允许使用
淡季允许使用
无折扣期
每年40天 不允许占用 每年20天但是每人
不能连续居住7天每年20天但是每人 不能连续居住7天
不允许占用
Prime Peak Season To be published by naked Retreats in according to government notification every year Prime Peak Season
Middle Autumn Festival (Sept) excluding Blackout dates
Ɛƕɏɱϻnaked RetreatsĻǟоġĵāordfс6ƐƕVȂѓŘsup1ƽϞМĀМlt5ȋiacuteƽͶМlt5Řʱƽ˴Мlt5ʭɛƽМlt5ѓʲƽǘМlt=xVȂʹгǻʖ6
ƕiquest˓МOgrave˴ϞМʖƣOuml10ĸїɡϡƎ10ĸľѽˉїʖ=xVȂƐƕũʹгǻʖ6
OutofSeason 20 days during December to February excluding Prime Peak Season and Blackout dates
Iacuteƕiquest˴ĀМOgraveĀМʖƣOuml=xVȂƐƕũʹгǻʖ6
Blackout Dates Peak demand dates such as holidays sporting events groups and citywide conventions Local cultural events
all as specified by the Hotel from time to time
ʹгǻʖεʴijėʖVȂƟʖ5Ћ˒5ũʺβOumlƁϨ6IcircTHORNɾyumlOumlŸƂiacuteiumlƮDвǙacircOumlɛljα6
2 Rental Revenue
2 租金收入
a Rental revenue
Regardless of your usage of your property your rental return will be fixed at 5 for the first 5 years of operation After this period
you will automatically migrate to the Flexibility plan
ѸDŽˏ
xɃɰOumlĉ˼ϸoacuteˍŪ=ͶɱOumlѸDŽϧiumlŊegraveOuml136ФжтŮ=ɴƮѳiacuteѧˏȬƂβĈF6
b Monitoring your returns
Owners will receive regular financial information in the form of an electronic or hardcopy statement with details including owner
records of stays amounts spent revenue generated etc Owners may request to receive these statements daily weekly or monthly
Should the owner wish to lsquocash outrsquo and withdraw cash generated from their villa ownership this will be available biannually at the
gtƢethɰOumlſY
ϛѝƮƁegraveʖOgraveaacuteѲPƆɘP~Yo=ɬˋʭregOumlȧordfϛѝOumlˏѢƘȼ=ΞĒƘȼ=ˏſYUgrave6ϛѝǵκЪɏˉ=ɏέʖ=ƆɏĸМOgravefrac14Yo6ˍϛѝoslashѳƓФoacuteƟAacuteѓOumlˏſYljα=ɨɋǵɍSɱ˹˲Ϟfrac346ƆɏɱOumlМƆɏɱOumlМ6
33
c Cashing out your returns
gtƮɴOumlſYϡDŽĈ˾ʷordf
Owners will be able to cash out their returns twice a year If the owner chooses not to cash out his returns the resort allows the
owners to use their returns at the resort This option allows the owners to deduct returns pretax
ϛѝɭņɏɱȢfrac34ϡDŽĈ˾ʷordfɒOumlſY6ˍřϛѝκЪxʷordfʙϧ=ǵϡФoacuteƟAacuteѓ˼ϸ6жѕκΙПηϛѝǻshyɩʣOumlſY6
3 Discounted Resort Services
All services available at the resort are offered to owners and their guests at a 20 discount off list prices These services include
restaurants wellness centre and activities centre
3有折扣优惠的度假村服务
oacuteƟAacuteȕϾŀĺϛѝϡƎɒǸˆOumlĞiumlDвnƠĺЃOumlгǻ6жΡĞVȂ5ƫǰѓΫũƂiacuteѓΫ6
4 Services Fee
When the owner is in residence the resort continues to offer services on their behalf These services include Butler Bell
Housekeeping and Room Service In addition to these the resort offers water electricity wireless Internet and telecoms services
rental option
4服务费用
IcircϛѝǝѢФoacuteƟAacuteȕ˶=oacuteƟAacuteƮƚθϡɒOumlɜϦϛѝŀĞ6жΡĞVȂϵˆ5αȔ5ƝоũǸĉĞ6shyȥжΡт=oacuteƟAacuteФϛѝǝѢʖƣŻŀ5aacute5ʹΐűȠϡƎaacuteάĞ=жΡiumlVŠФĞĒϸȕ6жϞȏOumlĞĒϸxVȂegraveβordfѸʆ6
5 Maintenance
Of the 5 guaranteed return generated form your property during the period you are not in residence the management company
will retain 4 of this return for maintaining your Villa The maintenance fund will be pooled and used for all Villarsquos in the resort
5维护
ɴxǝѢʖƣiquestɴOumlĉѓƮ˪Ouml13OumlſY=ŎȓŁƮWȰжbſYѓOumlϸѽɴpOumlŰ6ŰƈDŽƮ^ūsʜȅsϸЂϾoacuteƟAacutepOumlŰ6
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Hotel projections
Rooms Available 可用房间 not relevant 非主要Estimated occupancy 预计使用率 not relevant 非主要Estimated average daily room rate 预计每日平均房价 not relevant 非主要Growth in room rate 房价增长率 not relevant 非主要Annual room sales 年房间销售额 not relevant 非主要RENTAL RETURN ESTIMATES - RMB Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE2 Bedroom 收益 ndash 双人间 50 50 50 50 50 503 Bedroom 收益 ndash 三人间 50 50 50 50 50 504 Bedroom 收益 ndash 四人间 50 50 50 50 50 50
INDICATIVE YIELD Indicative selling price Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
2 Bedroom 收益 ndash 双人间 6000000 300000 300000 300000 300000 300000 300000
3 Bedroom 收益 ndash 三人间 9000000 450000 450000 450000 450000 450000 450000
4 Bedroom 收益 ndash 四人间 12000000 600000 600000 600000 600000 600000 600000
Hotel revenues and owner rental yield - Option 1 Flexibility
34
Option 1 - FLEXIBILITY Option 2 ndash STABILITY
investment returns for your Villa are influenced by the
success of the resort and the number of days you use
your Villa
Stable implies both your returns and your annual
usage rights to your property are fixed Regardless of
how well the resort operates your returns will remain
the same Equally you will only have a fixed number
of days allowed in residence
Usage Have unlimited usage rights to their Villa 40 days usage per year
Rental ReturnEarn 36 of the pooled returns from the entire resort
whilst not in residence
5 guaranteed return on their investment regardless
of resort performance
Resort Discount20 discount on all resort amenities and activities
(including SPA and Restaurants)
20 discount on all resort amenities and activities
(including SPA and Restaurants)
Services FeePay a Services Fee of 300rmb per room per night
whilst in residence
Maintenance4 of all room revenue is retained for maintaining
the owners Villa
4 of all room revenue is retained for maintaining
the owners Villa
选项1 ndash 灵活性 选项 2 ndash 稳定性
ȬƂβϸЂ˼ϸІſY6ɰOumlpѱſYʷǧЂoacuteƟAacuteOumlĿǑϱũɰoslashpOuml˼ϸoacute
ŊegraveβϤѯɰOumlſYũɏɱoslashЂɰOumlĉOuml˼ϸʹΏiumlŊegraveOuml6xɃoacuteƟAacuteOumlǑϱѫȁϾucircť=ɰOumlſYiumlŊegraveOuml6ϖTHORN=ɰъϾŊegraveOumlПηǝѢOuml6
使用 ʹΏѐOumlp˼ϸʹΏ ɏɱOuml˼ϸʹΏ
租金收入 ФxǝѢʖƣ=ƅOtildeмĸoacuteƟAacuteūsſYOuml xɃoacuteƟAacuteǑϱѫȁˍŪ=Wп13OumlſYϸЂѱ
度假村折扣 ϾoacuteƟAacuteˤ˲ũƂiacuteOumlгǻVȂSPAũlt ϾoacuteƟAacuteˤ˲ũƂiacuteOumlгǻVȂSPAũlt
服务费用 ǝѢʖƣ=ɏĉƣɏЏˆəeOumlĞĒϸ čѝϘ
维护 ϾĉƣˏOumlƮ^WȰϸЂϛѝpOumlŰ ϾĉƣˏOumlƮ^WȰϸЂϛѝpOumlŰ
OPTION COMPARISON
选项对比
35
36
INDUSTRY RETURNS AND BENCHMARKS
INDUSTRY REPORT
行业报告
Tourism and urban resorts is one of the fastest growing industries in China According to industry consultant HVS cities such
as Shanghai Beijing Shenzhen Guangzhou Hangzhou and Tianjin all have a population where a critical mass of highly affluent
individuals and successful companies exist generating demand for suburban resorts
ФѓŘ=ȾϽϛũoacuteƟAacuteσɓāЮOumlαϛтϞ6ĻǟʺʳǙacircĞϛltOumlϞΙYĵ˿=ФѓŘOumlѝϘˍ˛ŝ5[ǎ5˧5œј5ţјũdžǩēyѯAringȣOumlĥЍˆʾũĿOumlʝϛ=ϻfrac14ϚƊāȥoslashƴʵoacuteƟAacuteOumlƌAringεʴ6
Amongst other things the exponential growth in private vehicles has seen a huge increase in demand in the leisure market With
the completion of the shenjiahu highway in 2010 the travel time from downtown Shanghai to Deqing is now 2 hours Also with
stop at Deqing) scheduled to open in late 2011 travel time from downtown Shanghai to Moganshan will take between 15 to 2
hours When comparing travel times to get to other resort destinations in China ndash eg Hainan or Lijiang flight times might be within
2 or 3 hours total travel time including travel to airports and check in make the whole trip 6 to 7 hours plus additional travel cost
Within the 2 hour travel radius of Shanghai the quality of resort destinations is also (in our opinion) not at an international standard
with most hotels simply being lsquocity hotels in the countryrsquo rather than true resort properties operating at international standards
shyfrac14т=ѯĸˆγΊOumlāЮ=ĸˆƸϴϾȿϚσʂ˫6ѳɱ˥ƛůijϡŮ=iquest˛ŝOgraveOcircʭϚLjεϘĸΟ˶Ouml6ΪƭOumlijǵϡФ13ēєɬiquest˛ŝUumlAumlţј6ƏƮФɱYacuteǫľOumliquestţјOgraveɫǎOumlijѓϾϞаDzOcircʭlt=ъεϞĸSΟ˶OgraveȢĸΟ˶ǜǵϡiquest˛ŝѓΫOgraveAumlɢī˗6ˍřІѓŘOumloacuteƟˮTHORNŝɫ5ȒƯUgraveaƹ=shyȥϘųĒэĸΟ˶Oumlďα˶ƣ=ŻϘФVȂʣƉ=CʺƤũUgraveEgraveOslashƉ˛ų˛эĸΟ˶=ĽxϸɨΡuumlOumlαųΝȥ6Ѷō˛ŝїiΟ˶ɬOumlγΊoacuteƟʸdeg=э˟ͰɒˈltІŘƙŸnѬŻϾѯɛOumlǢ6AringēOumloacuteƟǙacircϚũѓOumlɨΡǙacircɍϾ_ёOumlʵp=ЗЗAumlxOgraveинŘƙϤϦ˛oacuteƟίĉΙɧOumlϘʴ6
ϛѝЎʖſYІaƹ
37
OUR NICHE
我们的利基
naked sees a need in the market for world class expertly designed and operated resorts which are within 1 to 2 hour travel time
of major cities in China As with other urban resorts we believe that the Leisure market and the MICE (Meetings Incentives
Conferences Events) market will be a huge driver for our business In addition we feel that we are already at the forefront of
the growing focus and concern on environmental design building and operations as well as the growing interest in nature and
environmental education At naked we also place a high emphasis on facilities and services for the entire extended family ndash from
children to parents to grandparents that other resorts do not place dedicated resources for
nakedЎƧOgraveȥФѓŘжϞεʴƏǢȑѝϘϞэȢĸΟ˶Ouml=˶ЁhζǁϞȱOumlѥϛˤƗũŎȓOumloacuteƟΙɧ6ͰɒΑάγΊũƁƁϨ5ưȘȾϽ5AringίʝϛƁϨ5ƂiacuteЮȉltOumloslashͰɒϛOumlіAringʤȞ6frac14=ͰɒФŋѣũiacuteźWίˤƗ5ƭШ5ŎȓũźWȓɲœ˛ϠǑѷФȥαϛȭя=ФnakedІαϛеxͰɒϚіoslashЂˣʵѓOumlŜѲ5Ɲ5ȌеOumlĞũˏ6
As such we feel very confident in the rates and occupancies that we will achieve Regarding room prices when benchmarking
against some of the other leading hotel brands in the resort market such as Aman Fayun Hangzhou Banyan Tree Hangzhou Fuchun
Resort Hangzhou Mandarin Oriental Hainan and Commune by the Great Wall average rates in March 2011 for single bedrooms in
this set are ~ RMB2800
ϩfrac14=ͰɒoslashЂˏѢĉƠϡƎˏѢȿcurrenɊάΫ6ФˏѢĉƠĈɘ=ІʙФoacuteƟAacute˛OumlсɜǙacircʑʁaƹ=ˍCҊĂО5ţјНҏѨ5ĥsup1˗ǝ5˓φŴecircĈǙacircũƵ΅OumlŁˣ=Фɱ˓МOumlEumlˆƣʒǩƠķ=6
Regarding occupancies we are confident to achieve occupancies of around 60 after about 4 years of operation but forecast
conservatively that our occupancies will start from around 35 in the 1st year of operation and grow steadily to 45 in year 2
55 in year 3 and 60 after the hotel is lsquomaturersquo from year 4 onwards
ФˏѢȿĈɘ=ͰɒŬϾάΫǑŚɱOumlǑϱ=ͰɒǵϡAumlOgraveOumlˏѢȿ6WŇƗ=ͰɒOumlˏѢȿƮƁϻszligϞɱOuml13=egraveЫOgravefrac34ɱOuml13ũszlig˓ɱOuml1313=szligɱϡŮƮƁЫOgrave6
Given the above estimates we believe that owners can expect attractive investment terms as illustrated in the table below
Ļǟϡ˛OumlŇƗ=ЎƗϛѝɭņOtildeOgraveOumlѱſYƮƁˍ΅o˿
CҊĂО
НҏѨ
ĥsup1˗ǝ
˓φŴecircĈǙacirc
Ƶ΅OumlŁˣ
RMB4270
RMB3500
RMB2000
RMB2150
RMB2388
Aman Fayun Hangzhou
Banyan Tree Hangzhou
Fuchun Resort Hangzhou
Mandarin Oriental Hainan
Commune by the Great Wall Beijing
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Rooms Available 可用房间 121 121 121 121 121 121Estimated occupancy 预计使用率 35 45 55 60 60 51Estimated average daily room rate 预计每日平均房价 2500 2675 2836 2977 3096 2817Growth in room rate 房价增长率 7 6 5 4 6Annual room sales 年房间销售额 38644375 53163619 68876422 78894810 82050603 64325966
38
39
ͰɒOumldivideTHE TEAM
40
Grant Horsfield ndash Chairman naked Group
Grant a native of South Africa is Founder and Chairman of the
naked Group
Before coming to China in 2005 Grant worked in England
and South Africa with more than 10 years business ownership
experience With background in IT he launched eBites
Limited in 2000 Operating nationally eBites was both a
publishing company and a callcentre facilitations company with
headquarters based in Cape Town In 2004 Grant received
an MBA from University of Cape Town Graduate School of
Business Upon graduation he decided to come to China as he
saw China is where business opportunities lie
After spending two years in Shanghai he found himself
overwhelmed by the metropolis and missed the natural beauty
of his home From this desire and need sprouted the concept
for naked Retreats which was launched in 2007 Grantrsquos vision is
to create sanctuaries that are in harmony with the environment
where people can appreciate the simple way of nature and
embrace the naked lifestyle Grantrsquos tireless efforts in promoting
ecotourism in the rural areas not only created jobs but also
pride for the local community He received an environmental
award from the Huzhou Government in 2008
高天成 - naked集团总裁
ij=ɫčIcircTHORNˆ=nakedƍOumlmiddot˽ˆũѵ|6
Ф13ɱȅOgraveѓŘтʣ=ij˪ЬФϯŘƎɫčľѽ=ϾŚɱOuml˙ϛǑϱƎРѽǑϏ6ФʙITǒOumlUѠ΅=ɱij˪ƭȜȥeBitesϾΏŁ=eBitesŁƮϱΝІaacuteŹĞѓΫLJɖƿū=ʙѵˤФǭʔugrave6ɱ=ijƅOtildeȥǭʔugraveAringλ˙λЙOumlMBAλ6dϛŮ=ǧegraveȅѓŘ=ϩǯOgraveȥжȕOuml˙Ɖ6
Ф˛ŝEgraveȥȢɱтŮ=āѳƓxȥ˪Ƃ=sʨAtilde˱ȥѳʿɐǒ6ФжѕИІεʴOumlʶ˼΅=ƭȜnaked Retreats
OumlΖĂФɱOtildeOgraveȥ˹˲6ijOumlΖĂƭШϞĸ˯THORNІѳʿũΣŃdeg=ˆɒǵϡΘѳʿ=ΘnakedOuml˪ƂĈ˾6ij˫ΔAacuteTHORNʵ˪ȾϽѽordfOumlxΦɹȞ=xLjmiddotШȥľѽıŻOtildeOgraveȥIcircTHORNˣʵOumlХϐ6ij˪ƅOtildeȥɱůјоġNāOumlźWAring˼ư6
41
Delphine Yip-Horsfield ndash Partner Ben Wood Studio Shanghai
received her Master of Architecture degree from Harvard
Boston prior to moving to Shanghai to oversee the award
winning Xintiandi project on behalf of Wood and Zapata In
the fall of 2005 Delphine became partner at Ben Wood Studio
Shanghai
Drawing from her own experience of diverse cultures Delphine
has led a multitude of high profile projects such as Hangzhou
Xihutiandi Zhujiajiao Oriental Garden Shanghai Waitanyuan
Beijing Palace 77 Shanghai Hongqiao Commercial Core Lijiang
Lashihai Resort Masterplan etc
In 2006 she was selected Wallpaper magazinersquos first annual 40
under 40 designer of the year
Delphine is the chief master planner and architect for naked
Home Village and naked Stables Private Reserve She also
oversees the visuals and styling of the naked Brand
叶凯欣 - 上海Ben Wood设计室合伙人
ϜǮΩɺ=Ben Wood ˤƗľѽOumlѵƢ=śęAringλƭѡλ6ȅ˛ŝтʣ=ФΒIJ5ɷКũuuacuteľѽ6ȅ˛ŝŮ=CcediloWoodũZapataĤЩΪTHORNΙɧOumlƢethľѽ613ɱʲƕ=ϜǮΩɺBen Wood ˤƗľѽūƃˆ6
ϾѯxŸϽșǑϏOumlϜǮΩɺ=EacuteˇȥηucircijocircΙɧOumlƢeth=VȂţјͻůTHORN5њƝƶecircĈųВ5˛ŝЕ5[ǎłatilde5˛ŝŭʦ˙ϛѓΫ5ȗƯȄŝoacuteƟAacuteѵŔŷˤƗUgrave6
ɱ=ˏκȥWallpaperСьǃɱoacuteϡ΅OumlˤƗ˰6
ϜǮΩnakedƝВAacuteũnaked RetreatsOumlѵˤƗеũƭѡ˰6˶ϚĤЩƢethnaked˙nOumlFũĘķˤƗ6
42
Kang Yang Lim ndash Group Chief Operating Officer naked Group
Group with over 13 years corporate finance and real estate
development experience Previously he was Director of the
real estate division of APP China taking responsibility for the
initial positioning and development of the USD15 billion lsquoWhite
Magnolia Plazarsquo mixed use development project (including
the development of Shanghairsquos first W Hotel) He also led the
concept and development of APPrsquos branded residence and resort
project in Sheshan Shanghai
Finance division of PricewaterhouseCoopers in Melbourne
Australia where he specialized in business value and strategy
worked in inhouse strategy roles for CocaCola GB in London
and to British venture capital firm of the year (2004) ISIS Equity
Partners before coming to China in 2005
Accountants Australia in 2002 and is also an affiliate of the
of Commerce and Diploma in Modern Languages from the
University of Melbourne Australia
林纲洋- naked 集团首席营运官
ƞˏnakedƍOumlȩ˪ϴϾŚɱOumlʝϛ~ƎTHORNǭāǑϏ6Фfrac14тʣ=ѽѓŘDŽŒOumlTHORNǭāOumlѵƢ=ĤЩƠч13ϢЏOumlucircϸ8JЈȈœ9ǭāΙɧOumlcopy˽κшũǭāVȂ˛ŝszligϞƝ ǙacircOumlǭālt6˶ϚщNtildeȥDŽŒƍФ˛ŝҁ˗ʑʁѢЭũoacuteƟAacuteΙɧOumlȓɲũǭā6
ФDŽŒƍˇфтʣ=ȩİϑGAringȚφɣyuml_ʔŴϷOacuteƁƗ˰OumlǑȓ=ѥѣЂ˙ϛƠчũЯɁѰξ6ȩ˪Ф13ɱȅOgraveѓŘтʣэȑǭʔŴϷOacuteŮOumlϞotilde˶ƣɬ=ѽǵǺǵȎɂugraveŁɬOumlЯɁēͺ˰=ϡƎISISOumlʼnʏūѽƃRФϯŘɂugraveOumlϯŘĘΌѱŁˇф6
ȩ˪ФɱƅOtildeȥGAringȚφηƁƗ˰ƁũGAringȚφпʻωǗOumlƁГѱķ6˶ϚƅOtildeȥGAringȚφɣyuml_AringλOuml˙ϛλλϡƎCcedilЇϊλп6
43
Gabriela Lo ndash Managing Director naked Retreats
With over 15 years experience in high end events and PR
management Gabriela has been instrumental in bringing naked
to where it is today As one of the original members of the
naked Team Gabriela has led the growth of naked Retreats
to become one of the most famous eco retreat destinations in
China attracting guests and publicity from around the world
Originally from Macao Gabriela has rich multi cultural and
multinational living and working experience having worked and
studied for many years in Greater China England and Italy
卢家宝 - naked 度假村常务董事
ϴϾŚ13ɱOumlijocircƂiacuteũŁŃŋ΄ŎȓǑϏ=nakedDžOumlǜІȶƝXēxǭ6ѽħdivideOumlmiddot˽ГтϞ=ȶƝXϠǑAEligȭnakedѓŘѻϾɜOuml˪ȾϽɧOumlTHORNтϞ=ͼϭȥȅѳǁĹTHORNOumlǸˆ6ȶƝXȅѳGɑ=ϴϾĖĥOumlucircЏŸũucircŘǝѢũľѽǑϏ=ЬФAringѓŴTHORNʵ=ϯŘũϤAringȚϾѯucircɱωǗǑș6
Judy Zhu ndash General Manager naked Group
Zhu is the General Manager for naked Group ensuring smooth
operations of the group with a particular focus on government
朱燕 - naked 集团总经理
њώ=iquestnaked Retreatsmiddot˽ǭ˽ǜũij˪ūѽ6њώѽƍѵǑȓ=ĤЩIcircTHORNũŋ΄ʽWƍРѽ6Фƞˏnakedтʣ=њώФ˛ŝũ[ǎiquestŚηucircІ˙ϛϾŋOumlфϛ6ФΪͻȈƅOtilde˙ϛλ6
44
Kurt Berman ndash General Manager naked Stables Private Reserve
With over 16 years experience in FampB and high end luxury
resort management Kurt brings a wealth of experience and
will lead the preopening and operations of our new resort ndash
naked Stables Private Reserve Prior to joining naked Kurt was
the preopening General Manager at Six Senses Laamu and
Resident Manager for Six Senses Soneva Gili by Six Senses Kurt
has also worked at other prestigious resorts including Fregate
his career in hospitality in FampB and was a trained Chef with
experience working in many prestigious institutions including
The Dorchester Hotel in London Kurt is from South Africa and
has a masters certificate in hospitality management from Cornell
University
Kurt Berman - naked私人度假村总经理
ϾѯŚɱϬƎijIumlŤŴoacuteƟAacuteOumlŎȓǑϏ=ƮϡĖĥOumlǑϏȭNtildeͰɒΪoacuteƟAacute77)$ 0OumlϱϛũРϱ6Фƞˏ)$ тʣ=10ЬEacuteˇŚ8szligȳĭǦ9+1ϱϛѵǑȓũ8szligȳĭǦ9-2 ((OumlѤacircǑȓ610ŻЬˇфЂamp0ˆŝETHũ1+4UgraveʙўɜoacuteƟˮTHORN610OumlϛʜzЂϬαϛ=ϚϡϞĸФŬucircўɜƉńVȂ-0-0 -$-ltľѽŚOumlρȡϾOumlnot˰610ȅѳɫč=sϴϾǰɪyumlAringλЃOumlǙacircŎȓλ6
Richard Johnston ndash General Manager naked Home Village
Hailing from the United Kingdom but with most of his working
life in resorts throughout Africa Richard brings with him over
20 years experience in General Management and Director level
roles in world class resorts including Azura Retreats Cape Grace
hotel and the Saxon Hotel Richard plays a key role in the set
up of systems training and operating standards His years
of experience and mentoring leadership style make Richard a
natural inspiration for our young hotel management team
Richard Johnston - naked 家园村总经理
RichardȅѳϯŘ=IgraveAringucircOumloacuteƟAacuteľѽiumlФмĸčљ=ϴϾŚɱOumlѴūŎȓũǁƐoacuteƟAacuteVȂAzura
Retreats Cape Grace hotel and the Saxon HotelltijʒŎȓǑϏ6RichardФƭȜ΄5ʅρũРαnѬĈɘʜѯŋƨѽϸ6ĖĥOumlǑϏũȭNtildeĘķ˼OtildeoslashͰɒɱʬOumlǙacircŎȓdivideϾѯѳʿOumlƊȘ6
45
Teun Hanegraaf ndash Sales Director naked Retreats
Teun obtained a Bachelors in Business Studies and Masters
in Strategic Management with a focus on Chinese Business
Culture Teun increased our corporate sales business by 350
in his first year with us bringing international companies
ranging from international conglomerates Unilever and Coca
Cola to more local institutions such as The Shanghai American
School and leading Chinese companies such as Bank of China
韩天宁销售总监
ȅѳŧȈɥEcirc=şɵϴϾ˙ϛλλλ5ЯɁŎȓѥѣЂѓŘ˙ϛŸlt6ȅƍOumlszligϞɱşɵƮŁOumlΝϛijȥ13=sŁAEligȅȥx˟ŘƙβOumlAringŁǸŲ=жʙѓϾŘƙAringʝϛȠūȚŴũǵǺǵȎ=ϚϾ˛ŝɐŘλΠUgraveIcircTHORNƉńũѓŘϫαUgraveѓŘȴʝϛ6
Oliver Yuen ndash nature Reserve amp Recreation Manager
naked Stables Private will be the first private reserve in China
with a wealth of new flora and fauna introduced to the project
from Sydney University Australia and as a fully qualified Ranger
working in many of the worldrsquos best wildlife parks Oliver takes a
special role in ensuring the environment of naked Retreats and
naked Stables Private Reserve will be full of life and a natural
self supporting eco system Oliverrsquos passion for both people and
nature make him the perfect person to teach our guests about
what we do and make their stay not only a relaxing one but
also a fun fulfilling educational one as well Oliver previously
worked in wildlife parks and resorts such as Azura Retreats in
Mozambique Mobala Private Game Reserve in South Africa and
Sydney Aquarium in Australia
袁鹏威 - 活动经理和度假村 生物学家
naked StablesƮѓŘszligϞĸϭljΪOumlцʾũiacuteʾOumlˆoacuteƟʵ6OliverѽϞɜGAringȚφͿɯAringλūķOuml˪λƝiacuteλƝ=ϡƎФǁĹTHORNOumlϙ˪iacuteВľѽOumlľѽе=Ф˼naked Retreats ũnaked StablesϾѯĖĥ˪ѱЕ5ʿѳĺOuml˪΄Oumlźǔľѽ˛QύѯіϘƶ˔6АʊoslashˆȏũѳʿOumlƊʮ˼ѻūOumlˆȅĵͰɒOumlǸˆͰɒѼOuml˷ɋ=sʨ˂ɒФжȕOuml˶ŒxLjLjČ=˶Ϛ˂ɒOumlǝѢǑșlOtildeϾǭΫcurren˹ũϾƷЋϤϦ6АʊтʣФɫčũGAringȚφͿɯѹŏiquestϙ˪iacuteВũWŰʵOumlľѽVȂMozambique OumlAzura Retreats Mobala Private Game Reservelt6
46
Philip C Davis Company Director naked Retreats
Phil joined the Board of Directors for naked Retreats hotel
management company in 2011 His previous board experience
includes Tian Rui Hotel Corporation holder of the master license
for Super 8 economy hotels in China and Hong Kong from 2006
to 2008 He also was a founding shareholder of Tian Rui and
served as its President and Managing Director from 2006 to
2008 He was a board member of Tian Xian Cheng a bai jiu
concern which is a joint venture between Pernod Ricard and a
2010
Phil was previously Chairman of the Budweiser (Wuhan)
International Brewing Company and Managing Director of the
AnheuserBusch business in China and Hong Kong from the
beginning of 1996 through 2002 From 2003 to 2005 he
headed the AnheuserBusch liaison office with Tsingtao Brewing
Company
Phil holds a PhD in history from Washington University and
started his career as a market researcher at a major advertising
agency in the US before moving to AnheuserBusch and
heading its consumer planning and new product development
functions in the 1980s
Philip CDavis naked 度假村公司董事长
PhilЂɱƞˏȥnakedoacuteƟʵǙacircŎȓŁOumligraveƁ6ϡĖĥOumlǑϏVȂФːǙacircƍˇф5ϡƎЂɱэɱФѓŘũѓŘΒIJEacuteˇSuper ǑƖǙacirc ʼnˆ6˶=ϚːǙacircƍOumlmiddot˽ʼnecirc=ФɱэɱʖƣEacuteˇƍOumlѵ|ũigrave6ɱэɱʖƣ=ϞƝІWȎȞƞũJǙ˪ȴʝϛƬɫūѱOumlʝϛ77ΐOumligraveƁГ6
iquestɱэɱ=Phil͵šBudweiserŘƙɳǙŁOumligraveƎѓŘũѓŘΒIJCŝyŁOumligrave6iquestɱэ13ɱ=CŝyũʫETHʌǙŁOumlȠɆdegOumlĤЩˆ6PhilϴϾŴ˭uacuteAringλOumlș˻дλvλ=ФǁɱCcedilȅOgraveCŝy5ĤЩΞĒŔŷũΪʑǭāĿɭтʣ=OumlϛʜzЂɐŘOumlϞƝœĵCcedilȓŁ=Eacuteˇaeligω6
47
OUR INTERNATIONAL TEAM
International team
Chief master planners amp architects
the urban landscape of modern China with Xintiandi in
Shanghai a commercial cultural and entertainment district
Since then the studio has worked on projects in very diverse
categories both small and large scale projects include mixed
use projects like the ldquoTiandirdquo in Hangzhou Chongqing Wuhan
and Foshan luxury villa and high rise residential complexes in
Shanghai and Vietnam as well as various boutique hotels and
Chalet Architects
A00 Architecture is most well known for their research
inenvironmental sustainability and its application to their
work in Architecture Interiors and Furniture Their portfolio
includes feature restaurants luxury spas retail stores design
conversion of dozens of historic Shanghai homes into highly
personalized residences
Interior Designers AIM (Architecture amp Design) brings expertise
in the combination of world architectural styles and design
influences to the interior designs at naked Stables Private
Reserve With the Shanghai office led by the two founding
on comfort warmth and a unique blend between African and
Asian design sensibilities
Landscape Architect
Design Land Collaborative (DLC) is a professional consulting firm
comprised of landscape architects and planners with an office in
Shanghai and the United States Projects have a strong emphasis
on cultural resources historic preservation and ecological
design involving both the public and private sectors
ͰɒOumlāЮdivide
ɴǵϡΑάOumlёȣ
ŘƙŸdivide
首席规划师和建筑师
benwood Studio Shanghai OumlсɜΙɧтϞѠĨШ˛ŝΪTHORNľ=˼ʙƍ˙ϛ5Ÿ5ЄȎϞOumlʵЉ6тŮ=ЁƻȥĹȏŔɟAringΟOumlΙɧ=VȂţјOumlͻůTHORN=іʱ5͵šƎę˗OumlŤŴpϡƎФ˛ŝũЛɫOumlijѢЭʵ=ȮŻϾФѓŘƎˉ_OumlĹȏǐʑǙacircƎoacuteƟ6
小圆房建筑
AOO Architecture ФźǔWŰƎǵ θāЮĈɘϾѯѭЛOumlƭ=s˘ƮʙƭϰϸЂɬƝѩ6ɒƻŚOumlΙɧVȂ˔5ŤŴȤѓΫ5ȫ˙acirc5ˤƗίǙacirc˛ŝυНǙacirc lt5ˆoacuteƟϡƎϞ΄ȧOuml˛ŝș˻ѢЭOumlCcedilŸƎˆŸĨШ6
ɬ ˤƗ˰AIMƭѡˤƗltѥѣЂǁƭѡĘķũˤƗOumlɐƿū=ϭNtildenaked StablesOumlɬˤƗ6ФȅѳŧȈũaȚ˶OumlūѽmiddotTˆȭNtildeOuml˛ŝTdegOumlUѠ΅=ˤƗѣі5ũφčˤƗȓɲOumlntildeˊū6
景观设计
Design Land Collaborative (DLC) ϞƝiquestǒōˤƗІŔŷOumlѥϛѰξŁ=Ф˛ŝІɐŘǩˤϾēрƉń6ʙΙɧ˘ЂŋѣŸș˻ĻЕ=ƿūźW˪ǴƔ=ѥѣЂŁŃƎϾTHORNOumlŔŷ6
48
Engineering amp Project Management team
Scott Wilson Group PLC is a globalintegrated design and
engineering consultancy for the built and natural environments
Scott Wilson is responsible for the project management the
electrical and mechanical engineering for the project
Environmental Consultants
Environmental Resources Management (ERM) a leading global
provider of environmental health and safety risk and social
consulting services ERM deliver innovative solutions for business
and government clients helping them understand and manage
their impacts on the world around them ERM have 137 offices
in 39 countries and employ approximately 3300 staff
Sustainability Consultants
Bisagni Environmental Enterprises (BEE) works with the
engineering and design teams to ensure the environmental
goals set out at the inception of the project are achieved
LEED Consultants
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
Local Design Institute
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
General Contractor
and have been responsible for some of Chinarsquos most iconic
properties such as the World Financial Centre in Shanghai
工程及项目管理团队
Scott Wilson Group PLCϞƝʺʳŔɟOumlźWˤƗƎľѰξŁ6Scott WilsonĤЩΙɧOumlaacuteʠƎƉΤľ6
环境咨询
Environmental Resources Management (ERM)ϞƝʺʳαϛȭѰξŁ=ŀźǔWŰ5ƫǰCʺƎŁŃˣƁĘΌUgraveѰξĞ6ERM˙ϛƎоġɑǸŲŀĨĶβOumlǀǧĈF=UѠɒȥǀsŎȓʙǑϱoslashˣƁźǔAEligȅOumlϳΗ6ERMФʺʳϾ137ĸēрƉń=myĸŘƝ=ϴϾAringК3300ɜГľ6
可持续发展咨询
Bisagni Environmental Enterprises (BEE)ІľˤƗdivideΑűūѽ=ϡʽWФΙɧǭ˽ƼotildeˤȜOumlźǔWŰǵ θāЮɧnOumlȚ˹6
绿色建筑认证咨询
Shanghai Pacific Energy Center (SPEC)ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlŁтϞ6
本地设计公司
Shanghai Baoye Construction Corp Ltd ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlαϛȭŁтϞ6
总承包商
ϞƝŘƝƐľVŁ=ϠƻȥηucircѓŘnьβΙɧ=țˍ˛ŝźʳDŽˊѓΫ6
49
naked COVERAGE
wwwcnngocom
ldquo25 killer things to do this summerrdquo
26 April 2010
Time Magazine
ldquoRun to the Moganshan Hillrdquo
新浪博客
ldquo避世的可能rdquo
31 December 2009
wwwenglisheastdaycom
ldquoThe first batch of ldquoChina Treasured Towns ldquo released
December 2009
Shanghai Urbanatomy
ldquoGet naked this time with horsesrdquo
Shanghai Daily
ldquoGreen MaGIC Casts design spellrdquo
14 October 2009
新浪商品
ldquo中国最佳设计酒店大赏rdquo
September 2009
wwwchannelnewsasiacom
ldquoChinarsquos green resort allows travellers to vacation on good consciencerdquo
2 September 2009
wwwbijianlinblshecom
ldquo莫干隐居rdquo
25 Aug 2009
wwwassociatecontentcom
ldquoThe Exquisite Moganshan Mountains of Chinardquo
Ɏ
Wikitravel
ldquoMoganshanrdquo
德清新闻网
ldquo承包国营林场建造生态ldquo逸站rdquo
wwwsinoeventcom
ldquo亚洲旅游地产及景点峰会成功举行rdquo
wwwchinatravelbrandingcom
ldquoPursuing Green for Greenrdquo
wwwbrandrepublicasia
ldquoMaking moves towards ecofriendly eventsrdquo
7 May 2009
wwwhandsonshanghaiorg
ldquoHands On Asia Conference Summeryrdquo
May 2009
wwwmyvacationcn
ldquo莫干山居rdquo
3 April 2009
wwwshanghaidailycom
ldquoThe naked truth Time to clean up Moganshan litterrdquo
4 March 2009
wwwgreennovateorg
ldquoMoganshan Project Kick Offrdquo
13 February 2009
Travesias
ldquonaked retreatsrdquo
Feb 2009
合肥在线
ldquo大山里的裸家族rdquo
20 October 2008
wwwentrepreneurcom
ldquoThe arrival of the Olympics showcases Chinarsquos burgeoning entrepreneurial spirit ldquo
7 August 2008
50
Shanghaiist
ldquoWeekend escape to Moganshan 莫干山rdquo
9 April 2008
私家地理
ldquo艳阳下的荫凉rdquo
30 May 2008
City Weekend
ldquoGet naked in Moganshanrdquo
25 January 2008
wwwbundpiccom
ldquo在这绿中撒点野rdquo
wwwhuzhougovcn
ldquo相中德清筏头的青山绿水南非客商莫干山下建生态逸站rdquo
wwwurbanatomycom
ldquo24 Hours in Moganshanrdquo
wwwhkheadlinecom
ldquo杭州莫干山竹林深处人家rdquo
15 May 2009
wwwnewsweekcom
ldquoBack from abroadrdquo
May 2009
Chinatravelnet
ldquoMoganshan A Heavenly Hideaway of Bamboo Forests amp Tea Plantationsrdquo
April 2009
wwwmzztmcagovcn
ldquo2009年踏青乐游路线推荐大公布rdquo
16 March 2009
第三媒体
ldquo规划一条畅快随性的踏青之旅rdquo
28 October 2009
wwwdqnewszjolcomcn
ldquo三九坞 ldquo裸家族rdquo钟爱的世外桃源rdquo
28 October 2008
ldquo自驾行天下rdquo之中国莫干山rdquo
Sep 2008
ldquoShiffting Gearsrdquo
Sep 2008
April 2008
Chewed up amp Spit Out
ldquoGet nakedrdquo
19 February 2008
ldquoBest Weekend Getaway Hotels Shanghairdquo
富世
Ecoefficient hotel低碳下榻
April 2011
Spa China Guy 男士派
Experiencing The Unique
2010
Cosmo 时尚
跨洋建屋隐居不隐世
April 2010
Global Times
The Mountain of legends
Global City Geography 城市地理
莫干山 naked Retreats 都市人一ldquo裸rdquo到底的山居生活
Dec 2009
China Daily
Rural Retreat
20 March 2011
China Daily
4th March 2011
Modern Weekly周末画报
圣诞低碳游
Dec 2010
Elite Traveler 携程自由行
旅尚
Esquire
Hidden Best Restaurants
Feb 2011
51
52
53
32
OPTION 2- STABILITY
1Usage Rights
1 使用权限
选项2-稳定性
Total Permitted Usage Prime Peak SeasonPermitted Usage
Peak SeasonPermitted Usage
Out-of-SeasonPermitted Usage Blackout
40 days per yearNo occupancypermitted
Up to 20 days per year but no more than 7consecutive daysfor any one stay
Up to 20 days per year but no more than 7consecutive days for any one stay
No occupancypermitted
允许使用总数主要的旺季允许使用
旺季允许使用
淡季允许使用
无折扣期
每年40天 不允许占用 每年20天但是每人
不能连续居住7天每年20天但是每人 不能连续居住7天
不允许占用
Prime Peak Season To be published by naked Retreats in according to government notification every year Prime Peak Season
Middle Autumn Festival (Sept) excluding Blackout dates
Ɛƕɏɱϻnaked RetreatsĻǟоġĵāordfс6ƐƕVȂѓŘsup1ƽϞМĀМlt5ȋiacuteƽͶМlt5Řʱƽ˴Мlt5ʭɛƽМlt5ѓʲƽǘМlt=xVȂʹгǻʖ6
ƕiquest˓МOgrave˴ϞМʖƣOuml10ĸїɡϡƎ10ĸľѽˉїʖ=xVȂƐƕũʹгǻʖ6
OutofSeason 20 days during December to February excluding Prime Peak Season and Blackout dates
Iacuteƕiquest˴ĀМOgraveĀМʖƣOuml=xVȂƐƕũʹгǻʖ6
Blackout Dates Peak demand dates such as holidays sporting events groups and citywide conventions Local cultural events
all as specified by the Hotel from time to time
ʹгǻʖεʴijėʖVȂƟʖ5Ћ˒5ũʺβOumlƁϨ6IcircTHORNɾyumlOumlŸƂiacuteiumlƮDвǙacircOumlɛljα6
2 Rental Revenue
2 租金收入
a Rental revenue
Regardless of your usage of your property your rental return will be fixed at 5 for the first 5 years of operation After this period
you will automatically migrate to the Flexibility plan
ѸDŽˏ
xɃɰOumlĉ˼ϸoacuteˍŪ=ͶɱOumlѸDŽϧiumlŊegraveOuml136ФжтŮ=ɴƮѳiacuteѧˏȬƂβĈF6
b Monitoring your returns
Owners will receive regular financial information in the form of an electronic or hardcopy statement with details including owner
records of stays amounts spent revenue generated etc Owners may request to receive these statements daily weekly or monthly
Should the owner wish to lsquocash outrsquo and withdraw cash generated from their villa ownership this will be available biannually at the
gtƢethɰOumlſY
ϛѝƮƁegraveʖOgraveaacuteѲPƆɘP~Yo=ɬˋʭregOumlȧordfϛѝOumlˏѢƘȼ=ΞĒƘȼ=ˏſYUgrave6ϛѝǵκЪɏˉ=ɏέʖ=ƆɏĸМOgravefrac14Yo6ˍϛѝoslashѳƓФoacuteƟAacuteѓOumlˏſYljα=ɨɋǵɍSɱ˹˲Ϟfrac346ƆɏɱOumlМƆɏɱOumlМ6
33
c Cashing out your returns
gtƮɴOumlſYϡDŽĈ˾ʷordf
Owners will be able to cash out their returns twice a year If the owner chooses not to cash out his returns the resort allows the
owners to use their returns at the resort This option allows the owners to deduct returns pretax
ϛѝɭņɏɱȢfrac34ϡDŽĈ˾ʷordfɒOumlſY6ˍřϛѝκЪxʷordfʙϧ=ǵϡФoacuteƟAacuteѓ˼ϸ6жѕκΙПηϛѝǻshyɩʣOumlſY6
3 Discounted Resort Services
All services available at the resort are offered to owners and their guests at a 20 discount off list prices These services include
restaurants wellness centre and activities centre
3有折扣优惠的度假村服务
oacuteƟAacuteȕϾŀĺϛѝϡƎɒǸˆOumlĞiumlDвnƠĺЃOumlгǻ6жΡĞVȂ5ƫǰѓΫũƂiacuteѓΫ6
4 Services Fee
When the owner is in residence the resort continues to offer services on their behalf These services include Butler Bell
Housekeeping and Room Service In addition to these the resort offers water electricity wireless Internet and telecoms services
rental option
4服务费用
IcircϛѝǝѢФoacuteƟAacuteȕ˶=oacuteƟAacuteƮƚθϡɒOumlɜϦϛѝŀĞ6жΡĞVȂϵˆ5αȔ5ƝоũǸĉĞ6shyȥжΡт=oacuteƟAacuteФϛѝǝѢʖƣŻŀ5aacute5ʹΐűȠϡƎaacuteάĞ=жΡiumlVŠФĞĒϸȕ6жϞȏOumlĞĒϸxVȂegraveβordfѸʆ6
5 Maintenance
Of the 5 guaranteed return generated form your property during the period you are not in residence the management company
will retain 4 of this return for maintaining your Villa The maintenance fund will be pooled and used for all Villarsquos in the resort
5维护
ɴxǝѢʖƣiquestɴOumlĉѓƮ˪Ouml13OumlſY=ŎȓŁƮWȰжbſYѓOumlϸѽɴpOumlŰ6ŰƈDŽƮ^ūsʜȅsϸЂϾoacuteƟAacutepOumlŰ6
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Hotel projections
Rooms Available 可用房间 not relevant 非主要Estimated occupancy 预计使用率 not relevant 非主要Estimated average daily room rate 预计每日平均房价 not relevant 非主要Growth in room rate 房价增长率 not relevant 非主要Annual room sales 年房间销售额 not relevant 非主要RENTAL RETURN ESTIMATES - RMB Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE2 Bedroom 收益 ndash 双人间 50 50 50 50 50 503 Bedroom 收益 ndash 三人间 50 50 50 50 50 504 Bedroom 收益 ndash 四人间 50 50 50 50 50 50
INDICATIVE YIELD Indicative selling price Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
2 Bedroom 收益 ndash 双人间 6000000 300000 300000 300000 300000 300000 300000
3 Bedroom 收益 ndash 三人间 9000000 450000 450000 450000 450000 450000 450000
4 Bedroom 收益 ndash 四人间 12000000 600000 600000 600000 600000 600000 600000
Hotel revenues and owner rental yield - Option 1 Flexibility
34
Option 1 - FLEXIBILITY Option 2 ndash STABILITY
investment returns for your Villa are influenced by the
success of the resort and the number of days you use
your Villa
Stable implies both your returns and your annual
usage rights to your property are fixed Regardless of
how well the resort operates your returns will remain
the same Equally you will only have a fixed number
of days allowed in residence
Usage Have unlimited usage rights to their Villa 40 days usage per year
Rental ReturnEarn 36 of the pooled returns from the entire resort
whilst not in residence
5 guaranteed return on their investment regardless
of resort performance
Resort Discount20 discount on all resort amenities and activities
(including SPA and Restaurants)
20 discount on all resort amenities and activities
(including SPA and Restaurants)
Services FeePay a Services Fee of 300rmb per room per night
whilst in residence
Maintenance4 of all room revenue is retained for maintaining
the owners Villa
4 of all room revenue is retained for maintaining
the owners Villa
选项1 ndash 灵活性 选项 2 ndash 稳定性
ȬƂβϸЂ˼ϸІſY6ɰOumlpѱſYʷǧЂoacuteƟAacuteOumlĿǑϱũɰoslashpOuml˼ϸoacute
ŊegraveβϤѯɰOumlſYũɏɱoslashЂɰOumlĉOuml˼ϸʹΏiumlŊegraveOuml6xɃoacuteƟAacuteOumlǑϱѫȁϾucircť=ɰOumlſYiumlŊegraveOuml6ϖTHORN=ɰъϾŊegraveOumlПηǝѢOuml6
使用 ʹΏѐOumlp˼ϸʹΏ ɏɱOuml˼ϸʹΏ
租金收入 ФxǝѢʖƣ=ƅOtildeмĸoacuteƟAacuteūsſYOuml xɃoacuteƟAacuteǑϱѫȁˍŪ=Wп13OumlſYϸЂѱ
度假村折扣 ϾoacuteƟAacuteˤ˲ũƂiacuteOumlгǻVȂSPAũlt ϾoacuteƟAacuteˤ˲ũƂiacuteOumlгǻVȂSPAũlt
服务费用 ǝѢʖƣ=ɏĉƣɏЏˆəeOumlĞĒϸ čѝϘ
维护 ϾĉƣˏOumlƮ^WȰϸЂϛѝpOumlŰ ϾĉƣˏOumlƮ^WȰϸЂϛѝpOumlŰ
OPTION COMPARISON
选项对比
35
36
INDUSTRY RETURNS AND BENCHMARKS
INDUSTRY REPORT
行业报告
Tourism and urban resorts is one of the fastest growing industries in China According to industry consultant HVS cities such
as Shanghai Beijing Shenzhen Guangzhou Hangzhou and Tianjin all have a population where a critical mass of highly affluent
individuals and successful companies exist generating demand for suburban resorts
ФѓŘ=ȾϽϛũoacuteƟAacuteσɓāЮOumlαϛтϞ6ĻǟʺʳǙacircĞϛltOumlϞΙYĵ˿=ФѓŘOumlѝϘˍ˛ŝ5[ǎ5˧5œј5ţјũdžǩēyѯAringȣOumlĥЍˆʾũĿOumlʝϛ=ϻfrac14ϚƊāȥoslashƴʵoacuteƟAacuteOumlƌAringεʴ6
Amongst other things the exponential growth in private vehicles has seen a huge increase in demand in the leisure market With
the completion of the shenjiahu highway in 2010 the travel time from downtown Shanghai to Deqing is now 2 hours Also with
stop at Deqing) scheduled to open in late 2011 travel time from downtown Shanghai to Moganshan will take between 15 to 2
hours When comparing travel times to get to other resort destinations in China ndash eg Hainan or Lijiang flight times might be within
2 or 3 hours total travel time including travel to airports and check in make the whole trip 6 to 7 hours plus additional travel cost
Within the 2 hour travel radius of Shanghai the quality of resort destinations is also (in our opinion) not at an international standard
with most hotels simply being lsquocity hotels in the countryrsquo rather than true resort properties operating at international standards
shyfrac14т=ѯĸˆγΊOumlāЮ=ĸˆƸϴϾȿϚσʂ˫6ѳɱ˥ƛůijϡŮ=iquest˛ŝOgraveOcircʭϚLjεϘĸΟ˶Ouml6ΪƭOumlijǵϡФ13ēєɬiquest˛ŝUumlAumlţј6ƏƮФɱYacuteǫľOumliquestţјOgraveɫǎOumlijѓϾϞаDzOcircʭlt=ъεϞĸSΟ˶OgraveȢĸΟ˶ǜǵϡiquest˛ŝѓΫOgraveAumlɢī˗6ˍřІѓŘOumloacuteƟˮTHORNŝɫ5ȒƯUgraveaƹ=shyȥϘųĒэĸΟ˶Oumlďα˶ƣ=ŻϘФVȂʣƉ=CʺƤũUgraveEgraveOslashƉ˛ų˛эĸΟ˶=ĽxϸɨΡuumlOumlαųΝȥ6Ѷō˛ŝїiΟ˶ɬOumlγΊoacuteƟʸdeg=э˟ͰɒˈltІŘƙŸnѬŻϾѯɛOumlǢ6AringēOumloacuteƟǙacircϚũѓOumlɨΡǙacircɍϾ_ёOumlʵp=ЗЗAumlxOgraveинŘƙϤϦ˛oacuteƟίĉΙɧOumlϘʴ6
ϛѝЎʖſYІaƹ
37
OUR NICHE
我们的利基
naked sees a need in the market for world class expertly designed and operated resorts which are within 1 to 2 hour travel time
of major cities in China As with other urban resorts we believe that the Leisure market and the MICE (Meetings Incentives
Conferences Events) market will be a huge driver for our business In addition we feel that we are already at the forefront of
the growing focus and concern on environmental design building and operations as well as the growing interest in nature and
environmental education At naked we also place a high emphasis on facilities and services for the entire extended family ndash from
children to parents to grandparents that other resorts do not place dedicated resources for
nakedЎƧOgraveȥФѓŘжϞεʴƏǢȑѝϘϞэȢĸΟ˶Ouml=˶ЁhζǁϞȱOumlѥϛˤƗũŎȓOumloacuteƟΙɧ6ͰɒΑάγΊũƁƁϨ5ưȘȾϽ5AringίʝϛƁϨ5ƂiacuteЮȉltOumloslashͰɒϛOumlіAringʤȞ6frac14=ͰɒФŋѣũiacuteźWίˤƗ5ƭШ5ŎȓũźWȓɲœ˛ϠǑѷФȥαϛȭя=ФnakedІαϛеxͰɒϚіoslashЂˣʵѓOumlŜѲ5Ɲ5ȌеOumlĞũˏ6
As such we feel very confident in the rates and occupancies that we will achieve Regarding room prices when benchmarking
against some of the other leading hotel brands in the resort market such as Aman Fayun Hangzhou Banyan Tree Hangzhou Fuchun
Resort Hangzhou Mandarin Oriental Hainan and Commune by the Great Wall average rates in March 2011 for single bedrooms in
this set are ~ RMB2800
ϩfrac14=ͰɒoslashЂˏѢĉƠϡƎˏѢȿcurrenɊάΫ6ФˏѢĉƠĈɘ=ІʙФoacuteƟAacute˛OumlсɜǙacircʑʁaƹ=ˍCҊĂО5ţјНҏѨ5ĥsup1˗ǝ5˓φŴecircĈǙacircũƵ΅OumlŁˣ=Фɱ˓МOumlEumlˆƣʒǩƠķ=6
Regarding occupancies we are confident to achieve occupancies of around 60 after about 4 years of operation but forecast
conservatively that our occupancies will start from around 35 in the 1st year of operation and grow steadily to 45 in year 2
55 in year 3 and 60 after the hotel is lsquomaturersquo from year 4 onwards
ФˏѢȿĈɘ=ͰɒŬϾάΫǑŚɱOumlǑϱ=ͰɒǵϡAumlOgraveOumlˏѢȿ6WŇƗ=ͰɒOumlˏѢȿƮƁϻszligϞɱOuml13=egraveЫOgravefrac34ɱOuml13ũszlig˓ɱOuml1313=szligɱϡŮƮƁЫOgrave6
Given the above estimates we believe that owners can expect attractive investment terms as illustrated in the table below
Ļǟϡ˛OumlŇƗ=ЎƗϛѝɭņOtildeOgraveOumlѱſYƮƁˍ΅o˿
CҊĂО
НҏѨ
ĥsup1˗ǝ
˓φŴecircĈǙacirc
Ƶ΅OumlŁˣ
RMB4270
RMB3500
RMB2000
RMB2150
RMB2388
Aman Fayun Hangzhou
Banyan Tree Hangzhou
Fuchun Resort Hangzhou
Mandarin Oriental Hainan
Commune by the Great Wall Beijing
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Rooms Available 可用房间 121 121 121 121 121 121Estimated occupancy 预计使用率 35 45 55 60 60 51Estimated average daily room rate 预计每日平均房价 2500 2675 2836 2977 3096 2817Growth in room rate 房价增长率 7 6 5 4 6Annual room sales 年房间销售额 38644375 53163619 68876422 78894810 82050603 64325966
38
39
ͰɒOumldivideTHE TEAM
40
Grant Horsfield ndash Chairman naked Group
Grant a native of South Africa is Founder and Chairman of the
naked Group
Before coming to China in 2005 Grant worked in England
and South Africa with more than 10 years business ownership
experience With background in IT he launched eBites
Limited in 2000 Operating nationally eBites was both a
publishing company and a callcentre facilitations company with
headquarters based in Cape Town In 2004 Grant received
an MBA from University of Cape Town Graduate School of
Business Upon graduation he decided to come to China as he
saw China is where business opportunities lie
After spending two years in Shanghai he found himself
overwhelmed by the metropolis and missed the natural beauty
of his home From this desire and need sprouted the concept
for naked Retreats which was launched in 2007 Grantrsquos vision is
to create sanctuaries that are in harmony with the environment
where people can appreciate the simple way of nature and
embrace the naked lifestyle Grantrsquos tireless efforts in promoting
ecotourism in the rural areas not only created jobs but also
pride for the local community He received an environmental
award from the Huzhou Government in 2008
高天成 - naked集团总裁
ij=ɫčIcircTHORNˆ=nakedƍOumlmiddot˽ˆũѵ|6
Ф13ɱȅOgraveѓŘтʣ=ij˪ЬФϯŘƎɫčľѽ=ϾŚɱOuml˙ϛǑϱƎРѽǑϏ6ФʙITǒOumlUѠ΅=ɱij˪ƭȜȥeBitesϾΏŁ=eBitesŁƮϱΝІaacuteŹĞѓΫLJɖƿū=ʙѵˤФǭʔugrave6ɱ=ijƅOtildeȥǭʔugraveAringλ˙λЙOumlMBAλ6dϛŮ=ǧegraveȅѓŘ=ϩǯOgraveȥжȕOuml˙Ɖ6
Ф˛ŝEgraveȥȢɱтŮ=āѳƓxȥ˪Ƃ=sʨAtilde˱ȥѳʿɐǒ6ФжѕИІεʴOumlʶ˼΅=ƭȜnaked Retreats
OumlΖĂФɱOtildeOgraveȥ˹˲6ijOumlΖĂƭШϞĸ˯THORNІѳʿũΣŃdeg=ˆɒǵϡΘѳʿ=ΘnakedOuml˪ƂĈ˾6ij˫ΔAacuteTHORNʵ˪ȾϽѽordfOumlxΦɹȞ=xLjmiddotШȥľѽıŻOtildeOgraveȥIcircTHORNˣʵOumlХϐ6ij˪ƅOtildeȥɱůјоġNāOumlźWAring˼ư6
41
Delphine Yip-Horsfield ndash Partner Ben Wood Studio Shanghai
received her Master of Architecture degree from Harvard
Boston prior to moving to Shanghai to oversee the award
winning Xintiandi project on behalf of Wood and Zapata In
the fall of 2005 Delphine became partner at Ben Wood Studio
Shanghai
Drawing from her own experience of diverse cultures Delphine
has led a multitude of high profile projects such as Hangzhou
Xihutiandi Zhujiajiao Oriental Garden Shanghai Waitanyuan
Beijing Palace 77 Shanghai Hongqiao Commercial Core Lijiang
Lashihai Resort Masterplan etc
In 2006 she was selected Wallpaper magazinersquos first annual 40
under 40 designer of the year
Delphine is the chief master planner and architect for naked
Home Village and naked Stables Private Reserve She also
oversees the visuals and styling of the naked Brand
叶凯欣 - 上海Ben Wood设计室合伙人
ϜǮΩɺ=Ben Wood ˤƗľѽOumlѵƢ=śęAringλƭѡλ6ȅ˛ŝтʣ=ФΒIJ5ɷКũuuacuteľѽ6ȅ˛ŝŮ=CcediloWoodũZapataĤЩΪTHORNΙɧOumlƢethľѽ613ɱʲƕ=ϜǮΩɺBen Wood ˤƗľѽūƃˆ6
ϾѯxŸϽșǑϏOumlϜǮΩɺ=EacuteˇȥηucircijocircΙɧOumlƢeth=VȂţјͻůTHORN5њƝƶecircĈųВ5˛ŝЕ5[ǎłatilde5˛ŝŭʦ˙ϛѓΫ5ȗƯȄŝoacuteƟAacuteѵŔŷˤƗUgrave6
ɱ=ˏκȥWallpaperСьǃɱoacuteϡ΅OumlˤƗ˰6
ϜǮΩnakedƝВAacuteũnaked RetreatsOumlѵˤƗеũƭѡ˰6˶ϚĤЩƢethnaked˙nOumlFũĘķˤƗ6
42
Kang Yang Lim ndash Group Chief Operating Officer naked Group
Group with over 13 years corporate finance and real estate
development experience Previously he was Director of the
real estate division of APP China taking responsibility for the
initial positioning and development of the USD15 billion lsquoWhite
Magnolia Plazarsquo mixed use development project (including
the development of Shanghairsquos first W Hotel) He also led the
concept and development of APPrsquos branded residence and resort
project in Sheshan Shanghai
Finance division of PricewaterhouseCoopers in Melbourne
Australia where he specialized in business value and strategy
worked in inhouse strategy roles for CocaCola GB in London
and to British venture capital firm of the year (2004) ISIS Equity
Partners before coming to China in 2005
Accountants Australia in 2002 and is also an affiliate of the
of Commerce and Diploma in Modern Languages from the
University of Melbourne Australia
林纲洋- naked 集团首席营运官
ƞˏnakedƍOumlȩ˪ϴϾŚɱOumlʝϛ~ƎTHORNǭāǑϏ6Фfrac14тʣ=ѽѓŘDŽŒOumlTHORNǭāOumlѵƢ=ĤЩƠч13ϢЏOumlucircϸ8JЈȈœ9ǭāΙɧOumlcopy˽κшũǭāVȂ˛ŝszligϞƝ ǙacircOumlǭālt6˶ϚщNtildeȥDŽŒƍФ˛ŝҁ˗ʑʁѢЭũoacuteƟAacuteΙɧOumlȓɲũǭā6
ФDŽŒƍˇфтʣ=ȩİϑGAringȚφɣyuml_ʔŴϷOacuteƁƗ˰OumlǑȓ=ѥѣЂ˙ϛƠчũЯɁѰξ6ȩ˪Ф13ɱȅOgraveѓŘтʣэȑǭʔŴϷOacuteŮOumlϞotilde˶ƣɬ=ѽǵǺǵȎɂugraveŁɬOumlЯɁēͺ˰=ϡƎISISOumlʼnʏūѽƃRФϯŘɂugraveOumlϯŘĘΌѱŁˇф6
ȩ˪ФɱƅOtildeȥGAringȚφηƁƗ˰ƁũGAringȚφпʻωǗOumlƁГѱķ6˶ϚƅOtildeȥGAringȚφɣyuml_AringλOuml˙ϛλλϡƎCcedilЇϊλп6
43
Gabriela Lo ndash Managing Director naked Retreats
With over 15 years experience in high end events and PR
management Gabriela has been instrumental in bringing naked
to where it is today As one of the original members of the
naked Team Gabriela has led the growth of naked Retreats
to become one of the most famous eco retreat destinations in
China attracting guests and publicity from around the world
Originally from Macao Gabriela has rich multi cultural and
multinational living and working experience having worked and
studied for many years in Greater China England and Italy
卢家宝 - naked 度假村常务董事
ϴϾŚ13ɱOumlijocircƂiacuteũŁŃŋ΄ŎȓǑϏ=nakedDžOumlǜІȶƝXēxǭ6ѽħdivideOumlmiddot˽ГтϞ=ȶƝXϠǑAEligȭnakedѓŘѻϾɜOuml˪ȾϽɧOumlTHORNтϞ=ͼϭȥȅѳǁĹTHORNOumlǸˆ6ȶƝXȅѳGɑ=ϴϾĖĥOumlucircЏŸũucircŘǝѢũľѽǑϏ=ЬФAringѓŴTHORNʵ=ϯŘũϤAringȚϾѯucircɱωǗǑș6
Judy Zhu ndash General Manager naked Group
Zhu is the General Manager for naked Group ensuring smooth
operations of the group with a particular focus on government
朱燕 - naked 集团总经理
њώ=iquestnaked Retreatsmiddot˽ǭ˽ǜũij˪ūѽ6њώѽƍѵǑȓ=ĤЩIcircTHORNũŋ΄ʽWƍРѽ6Фƞˏnakedтʣ=њώФ˛ŝũ[ǎiquestŚηucircІ˙ϛϾŋOumlфϛ6ФΪͻȈƅOtilde˙ϛλ6
44
Kurt Berman ndash General Manager naked Stables Private Reserve
With over 16 years experience in FampB and high end luxury
resort management Kurt brings a wealth of experience and
will lead the preopening and operations of our new resort ndash
naked Stables Private Reserve Prior to joining naked Kurt was
the preopening General Manager at Six Senses Laamu and
Resident Manager for Six Senses Soneva Gili by Six Senses Kurt
has also worked at other prestigious resorts including Fregate
his career in hospitality in FampB and was a trained Chef with
experience working in many prestigious institutions including
The Dorchester Hotel in London Kurt is from South Africa and
has a masters certificate in hospitality management from Cornell
University
Kurt Berman - naked私人度假村总经理
ϾѯŚɱϬƎijIumlŤŴoacuteƟAacuteOumlŎȓǑϏ=ƮϡĖĥOumlǑϏȭNtildeͰɒΪoacuteƟAacute77)$ 0OumlϱϛũРϱ6Фƞˏ)$ тʣ=10ЬEacuteˇŚ8szligȳĭǦ9+1ϱϛѵǑȓũ8szligȳĭǦ9-2 ((OumlѤacircǑȓ610ŻЬˇфЂamp0ˆŝETHũ1+4UgraveʙўɜoacuteƟˮTHORN610OumlϛʜzЂϬαϛ=ϚϡϞĸФŬucircўɜƉńVȂ-0-0 -$-ltľѽŚOumlρȡϾOumlnot˰610ȅѳɫč=sϴϾǰɪyumlAringλЃOumlǙacircŎȓλ6
Richard Johnston ndash General Manager naked Home Village
Hailing from the United Kingdom but with most of his working
life in resorts throughout Africa Richard brings with him over
20 years experience in General Management and Director level
roles in world class resorts including Azura Retreats Cape Grace
hotel and the Saxon Hotel Richard plays a key role in the set
up of systems training and operating standards His years
of experience and mentoring leadership style make Richard a
natural inspiration for our young hotel management team
Richard Johnston - naked 家园村总经理
RichardȅѳϯŘ=IgraveAringucircOumloacuteƟAacuteľѽiumlФмĸčљ=ϴϾŚɱOumlѴūŎȓũǁƐoacuteƟAacuteVȂAzura
Retreats Cape Grace hotel and the Saxon HotelltijʒŎȓǑϏ6RichardФƭȜ΄5ʅρũРαnѬĈɘʜѯŋƨѽϸ6ĖĥOumlǑϏũȭNtildeĘķ˼OtildeoslashͰɒɱʬOumlǙacircŎȓdivideϾѯѳʿOumlƊȘ6
45
Teun Hanegraaf ndash Sales Director naked Retreats
Teun obtained a Bachelors in Business Studies and Masters
in Strategic Management with a focus on Chinese Business
Culture Teun increased our corporate sales business by 350
in his first year with us bringing international companies
ranging from international conglomerates Unilever and Coca
Cola to more local institutions such as The Shanghai American
School and leading Chinese companies such as Bank of China
韩天宁销售总监
ȅѳŧȈɥEcirc=şɵϴϾ˙ϛλλλ5ЯɁŎȓѥѣЂѓŘ˙ϛŸlt6ȅƍOumlszligϞɱşɵƮŁOumlΝϛijȥ13=sŁAEligȅȥx˟ŘƙβOumlAringŁǸŲ=жʙѓϾŘƙAringʝϛȠūȚŴũǵǺǵȎ=ϚϾ˛ŝɐŘλΠUgraveIcircTHORNƉńũѓŘϫαUgraveѓŘȴʝϛ6
Oliver Yuen ndash nature Reserve amp Recreation Manager
naked Stables Private will be the first private reserve in China
with a wealth of new flora and fauna introduced to the project
from Sydney University Australia and as a fully qualified Ranger
working in many of the worldrsquos best wildlife parks Oliver takes a
special role in ensuring the environment of naked Retreats and
naked Stables Private Reserve will be full of life and a natural
self supporting eco system Oliverrsquos passion for both people and
nature make him the perfect person to teach our guests about
what we do and make their stay not only a relaxing one but
also a fun fulfilling educational one as well Oliver previously
worked in wildlife parks and resorts such as Azura Retreats in
Mozambique Mobala Private Game Reserve in South Africa and
Sydney Aquarium in Australia
袁鹏威 - 活动经理和度假村 生物学家
naked StablesƮѓŘszligϞĸϭljΪOumlцʾũiacuteʾOumlˆoacuteƟʵ6OliverѽϞɜGAringȚφͿɯAringλūķOuml˪λƝiacuteλƝ=ϡƎФǁĹTHORNOumlϙ˪iacuteВľѽOumlľѽе=Ф˼naked Retreats ũnaked StablesϾѯĖĥ˪ѱЕ5ʿѳĺOuml˪΄Oumlźǔľѽ˛QύѯіϘƶ˔6АʊoslashˆȏũѳʿOumlƊʮ˼ѻūOumlˆȅĵͰɒOumlǸˆͰɒѼOuml˷ɋ=sʨ˂ɒФжȕOuml˶ŒxLjLjČ=˶Ϛ˂ɒOumlǝѢǑșlOtildeϾǭΫcurren˹ũϾƷЋϤϦ6АʊтʣФɫčũGAringȚφͿɯѹŏiquestϙ˪iacuteВũWŰʵOumlľѽVȂMozambique OumlAzura Retreats Mobala Private Game Reservelt6
46
Philip C Davis Company Director naked Retreats
Phil joined the Board of Directors for naked Retreats hotel
management company in 2011 His previous board experience
includes Tian Rui Hotel Corporation holder of the master license
for Super 8 economy hotels in China and Hong Kong from 2006
to 2008 He also was a founding shareholder of Tian Rui and
served as its President and Managing Director from 2006 to
2008 He was a board member of Tian Xian Cheng a bai jiu
concern which is a joint venture between Pernod Ricard and a
2010
Phil was previously Chairman of the Budweiser (Wuhan)
International Brewing Company and Managing Director of the
AnheuserBusch business in China and Hong Kong from the
beginning of 1996 through 2002 From 2003 to 2005 he
headed the AnheuserBusch liaison office with Tsingtao Brewing
Company
Phil holds a PhD in history from Washington University and
started his career as a market researcher at a major advertising
agency in the US before moving to AnheuserBusch and
heading its consumer planning and new product development
functions in the 1980s
Philip CDavis naked 度假村公司董事长
PhilЂɱƞˏȥnakedoacuteƟʵǙacircŎȓŁOumligraveƁ6ϡĖĥOumlǑϏVȂФːǙacircƍˇф5ϡƎЂɱэɱФѓŘũѓŘΒIJEacuteˇSuper ǑƖǙacirc ʼnˆ6˶=ϚːǙacircƍOumlmiddot˽ʼnecirc=ФɱэɱʖƣEacuteˇƍOumlѵ|ũigrave6ɱэɱʖƣ=ϞƝІWȎȞƞũJǙ˪ȴʝϛƬɫūѱOumlʝϛ77ΐOumligraveƁГ6
iquestɱэɱ=Phil͵šBudweiserŘƙɳǙŁOumligraveƎѓŘũѓŘΒIJCŝyŁOumligrave6iquestɱэ13ɱ=CŝyũʫETHʌǙŁOumlȠɆdegOumlĤЩˆ6PhilϴϾŴ˭uacuteAringλOumlș˻дλvλ=ФǁɱCcedilȅOgraveCŝy5ĤЩΞĒŔŷũΪʑǭāĿɭтʣ=OumlϛʜzЂɐŘOumlϞƝœĵCcedilȓŁ=Eacuteˇaeligω6
47
OUR INTERNATIONAL TEAM
International team
Chief master planners amp architects
the urban landscape of modern China with Xintiandi in
Shanghai a commercial cultural and entertainment district
Since then the studio has worked on projects in very diverse
categories both small and large scale projects include mixed
use projects like the ldquoTiandirdquo in Hangzhou Chongqing Wuhan
and Foshan luxury villa and high rise residential complexes in
Shanghai and Vietnam as well as various boutique hotels and
Chalet Architects
A00 Architecture is most well known for their research
inenvironmental sustainability and its application to their
work in Architecture Interiors and Furniture Their portfolio
includes feature restaurants luxury spas retail stores design
conversion of dozens of historic Shanghai homes into highly
personalized residences
Interior Designers AIM (Architecture amp Design) brings expertise
in the combination of world architectural styles and design
influences to the interior designs at naked Stables Private
Reserve With the Shanghai office led by the two founding
on comfort warmth and a unique blend between African and
Asian design sensibilities
Landscape Architect
Design Land Collaborative (DLC) is a professional consulting firm
comprised of landscape architects and planners with an office in
Shanghai and the United States Projects have a strong emphasis
on cultural resources historic preservation and ecological
design involving both the public and private sectors
ͰɒOumlāЮdivide
ɴǵϡΑάOumlёȣ
ŘƙŸdivide
首席规划师和建筑师
benwood Studio Shanghai OumlсɜΙɧтϞѠĨШ˛ŝΪTHORNľ=˼ʙƍ˙ϛ5Ÿ5ЄȎϞOumlʵЉ6тŮ=ЁƻȥĹȏŔɟAringΟOumlΙɧ=VȂţјOumlͻůTHORN=іʱ5͵šƎę˗OumlŤŴpϡƎФ˛ŝũЛɫOumlijѢЭʵ=ȮŻϾФѓŘƎˉ_OumlĹȏǐʑǙacircƎoacuteƟ6
小圆房建筑
AOO Architecture ФźǔWŰƎǵ θāЮĈɘϾѯѭЛOumlƭ=s˘ƮʙƭϰϸЂɬƝѩ6ɒƻŚOumlΙɧVȂ˔5ŤŴȤѓΫ5ȫ˙acirc5ˤƗίǙacirc˛ŝυНǙacirc lt5ˆoacuteƟϡƎϞ΄ȧOuml˛ŝș˻ѢЭOumlCcedilŸƎˆŸĨШ6
ɬ ˤƗ˰AIMƭѡˤƗltѥѣЂǁƭѡĘķũˤƗOumlɐƿū=ϭNtildenaked StablesOumlɬˤƗ6ФȅѳŧȈũaȚ˶OumlūѽmiddotTˆȭNtildeOuml˛ŝTdegOumlUѠ΅=ˤƗѣі5ũφčˤƗȓɲOumlntildeˊū6
景观设计
Design Land Collaborative (DLC) ϞƝiquestǒōˤƗІŔŷOumlѥϛѰξŁ=Ф˛ŝІɐŘǩˤϾēрƉń6ʙΙɧ˘ЂŋѣŸș˻ĻЕ=ƿūźW˪ǴƔ=ѥѣЂŁŃƎϾTHORNOumlŔŷ6
48
Engineering amp Project Management team
Scott Wilson Group PLC is a globalintegrated design and
engineering consultancy for the built and natural environments
Scott Wilson is responsible for the project management the
electrical and mechanical engineering for the project
Environmental Consultants
Environmental Resources Management (ERM) a leading global
provider of environmental health and safety risk and social
consulting services ERM deliver innovative solutions for business
and government clients helping them understand and manage
their impacts on the world around them ERM have 137 offices
in 39 countries and employ approximately 3300 staff
Sustainability Consultants
Bisagni Environmental Enterprises (BEE) works with the
engineering and design teams to ensure the environmental
goals set out at the inception of the project are achieved
LEED Consultants
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
Local Design Institute
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
General Contractor
and have been responsible for some of Chinarsquos most iconic
properties such as the World Financial Centre in Shanghai
工程及项目管理团队
Scott Wilson Group PLCϞƝʺʳŔɟOumlźWˤƗƎľѰξŁ6Scott WilsonĤЩΙɧOumlaacuteʠƎƉΤľ6
环境咨询
Environmental Resources Management (ERM)ϞƝʺʳαϛȭѰξŁ=ŀźǔWŰ5ƫǰCʺƎŁŃˣƁĘΌUgraveѰξĞ6ERM˙ϛƎоġɑǸŲŀĨĶβOumlǀǧĈF=UѠɒȥǀsŎȓʙǑϱoslashˣƁźǔAEligȅOumlϳΗ6ERMФʺʳϾ137ĸēрƉń=myĸŘƝ=ϴϾAringК3300ɜГľ6
可持续发展咨询
Bisagni Environmental Enterprises (BEE)ІľˤƗdivideΑűūѽ=ϡʽWФΙɧǭ˽ƼotildeˤȜOumlźǔWŰǵ θāЮɧnOumlȚ˹6
绿色建筑认证咨询
Shanghai Pacific Energy Center (SPEC)ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlŁтϞ6
本地设计公司
Shanghai Baoye Construction Corp Ltd ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlαϛȭŁтϞ6
总承包商
ϞƝŘƝƐľVŁ=ϠƻȥηucircѓŘnьβΙɧ=țˍ˛ŝźʳDŽˊѓΫ6
49
naked COVERAGE
wwwcnngocom
ldquo25 killer things to do this summerrdquo
26 April 2010
Time Magazine
ldquoRun to the Moganshan Hillrdquo
新浪博客
ldquo避世的可能rdquo
31 December 2009
wwwenglisheastdaycom
ldquoThe first batch of ldquoChina Treasured Towns ldquo released
December 2009
Shanghai Urbanatomy
ldquoGet naked this time with horsesrdquo
Shanghai Daily
ldquoGreen MaGIC Casts design spellrdquo
14 October 2009
新浪商品
ldquo中国最佳设计酒店大赏rdquo
September 2009
wwwchannelnewsasiacom
ldquoChinarsquos green resort allows travellers to vacation on good consciencerdquo
2 September 2009
wwwbijianlinblshecom
ldquo莫干隐居rdquo
25 Aug 2009
wwwassociatecontentcom
ldquoThe Exquisite Moganshan Mountains of Chinardquo
Ɏ
Wikitravel
ldquoMoganshanrdquo
德清新闻网
ldquo承包国营林场建造生态ldquo逸站rdquo
wwwsinoeventcom
ldquo亚洲旅游地产及景点峰会成功举行rdquo
wwwchinatravelbrandingcom
ldquoPursuing Green for Greenrdquo
wwwbrandrepublicasia
ldquoMaking moves towards ecofriendly eventsrdquo
7 May 2009
wwwhandsonshanghaiorg
ldquoHands On Asia Conference Summeryrdquo
May 2009
wwwmyvacationcn
ldquo莫干山居rdquo
3 April 2009
wwwshanghaidailycom
ldquoThe naked truth Time to clean up Moganshan litterrdquo
4 March 2009
wwwgreennovateorg
ldquoMoganshan Project Kick Offrdquo
13 February 2009
Travesias
ldquonaked retreatsrdquo
Feb 2009
合肥在线
ldquo大山里的裸家族rdquo
20 October 2008
wwwentrepreneurcom
ldquoThe arrival of the Olympics showcases Chinarsquos burgeoning entrepreneurial spirit ldquo
7 August 2008
50
Shanghaiist
ldquoWeekend escape to Moganshan 莫干山rdquo
9 April 2008
私家地理
ldquo艳阳下的荫凉rdquo
30 May 2008
City Weekend
ldquoGet naked in Moganshanrdquo
25 January 2008
wwwbundpiccom
ldquo在这绿中撒点野rdquo
wwwhuzhougovcn
ldquo相中德清筏头的青山绿水南非客商莫干山下建生态逸站rdquo
wwwurbanatomycom
ldquo24 Hours in Moganshanrdquo
wwwhkheadlinecom
ldquo杭州莫干山竹林深处人家rdquo
15 May 2009
wwwnewsweekcom
ldquoBack from abroadrdquo
May 2009
Chinatravelnet
ldquoMoganshan A Heavenly Hideaway of Bamboo Forests amp Tea Plantationsrdquo
April 2009
wwwmzztmcagovcn
ldquo2009年踏青乐游路线推荐大公布rdquo
16 March 2009
第三媒体
ldquo规划一条畅快随性的踏青之旅rdquo
28 October 2009
wwwdqnewszjolcomcn
ldquo三九坞 ldquo裸家族rdquo钟爱的世外桃源rdquo
28 October 2008
ldquo自驾行天下rdquo之中国莫干山rdquo
Sep 2008
ldquoShiffting Gearsrdquo
Sep 2008
April 2008
Chewed up amp Spit Out
ldquoGet nakedrdquo
19 February 2008
ldquoBest Weekend Getaway Hotels Shanghairdquo
富世
Ecoefficient hotel低碳下榻
April 2011
Spa China Guy 男士派
Experiencing The Unique
2010
Cosmo 时尚
跨洋建屋隐居不隐世
April 2010
Global Times
The Mountain of legends
Global City Geography 城市地理
莫干山 naked Retreats 都市人一ldquo裸rdquo到底的山居生活
Dec 2009
China Daily
Rural Retreat
20 March 2011
China Daily
4th March 2011
Modern Weekly周末画报
圣诞低碳游
Dec 2010
Elite Traveler 携程自由行
旅尚
Esquire
Hidden Best Restaurants
Feb 2011
51
52
53
33
c Cashing out your returns
gtƮɴOumlſYϡDŽĈ˾ʷordf
Owners will be able to cash out their returns twice a year If the owner chooses not to cash out his returns the resort allows the
owners to use their returns at the resort This option allows the owners to deduct returns pretax
ϛѝɭņɏɱȢfrac34ϡDŽĈ˾ʷordfɒOumlſY6ˍřϛѝκЪxʷordfʙϧ=ǵϡФoacuteƟAacuteѓ˼ϸ6жѕκΙПηϛѝǻshyɩʣOumlſY6
3 Discounted Resort Services
All services available at the resort are offered to owners and their guests at a 20 discount off list prices These services include
restaurants wellness centre and activities centre
3有折扣优惠的度假村服务
oacuteƟAacuteȕϾŀĺϛѝϡƎɒǸˆOumlĞiumlDвnƠĺЃOumlгǻ6жΡĞVȂ5ƫǰѓΫũƂiacuteѓΫ6
4 Services Fee
When the owner is in residence the resort continues to offer services on their behalf These services include Butler Bell
Housekeeping and Room Service In addition to these the resort offers water electricity wireless Internet and telecoms services
rental option
4服务费用
IcircϛѝǝѢФoacuteƟAacuteȕ˶=oacuteƟAacuteƮƚθϡɒOumlɜϦϛѝŀĞ6жΡĞVȂϵˆ5αȔ5ƝоũǸĉĞ6shyȥжΡт=oacuteƟAacuteФϛѝǝѢʖƣŻŀ5aacute5ʹΐűȠϡƎaacuteάĞ=жΡiumlVŠФĞĒϸȕ6жϞȏOumlĞĒϸxVȂegraveβordfѸʆ6
5 Maintenance
Of the 5 guaranteed return generated form your property during the period you are not in residence the management company
will retain 4 of this return for maintaining your Villa The maintenance fund will be pooled and used for all Villarsquos in the resort
5维护
ɴxǝѢʖƣiquestɴOumlĉѓƮ˪Ouml13OumlſY=ŎȓŁƮWȰжbſYѓOumlϸѽɴpOumlŰ6ŰƈDŽƮ^ūsʜȅsϸЂϾoacuteƟAacutepOumlŰ6
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Hotel projections
Rooms Available 可用房间 not relevant 非主要Estimated occupancy 预计使用率 not relevant 非主要Estimated average daily room rate 预计每日平均房价 not relevant 非主要Growth in room rate 房价增长率 not relevant 非主要Annual room sales 年房间销售额 not relevant 非主要RENTAL RETURN ESTIMATES - RMB Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE2 Bedroom 收益 ndash 双人间 50 50 50 50 50 503 Bedroom 收益 ndash 三人间 50 50 50 50 50 504 Bedroom 收益 ndash 四人间 50 50 50 50 50 50
INDICATIVE YIELD Indicative selling price Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
2 Bedroom 收益 ndash 双人间 6000000 300000 300000 300000 300000 300000 300000
3 Bedroom 收益 ndash 三人间 9000000 450000 450000 450000 450000 450000 450000
4 Bedroom 收益 ndash 四人间 12000000 600000 600000 600000 600000 600000 600000
Hotel revenues and owner rental yield - Option 1 Flexibility
34
Option 1 - FLEXIBILITY Option 2 ndash STABILITY
investment returns for your Villa are influenced by the
success of the resort and the number of days you use
your Villa
Stable implies both your returns and your annual
usage rights to your property are fixed Regardless of
how well the resort operates your returns will remain
the same Equally you will only have a fixed number
of days allowed in residence
Usage Have unlimited usage rights to their Villa 40 days usage per year
Rental ReturnEarn 36 of the pooled returns from the entire resort
whilst not in residence
5 guaranteed return on their investment regardless
of resort performance
Resort Discount20 discount on all resort amenities and activities
(including SPA and Restaurants)
20 discount on all resort amenities and activities
(including SPA and Restaurants)
Services FeePay a Services Fee of 300rmb per room per night
whilst in residence
Maintenance4 of all room revenue is retained for maintaining
the owners Villa
4 of all room revenue is retained for maintaining
the owners Villa
选项1 ndash 灵活性 选项 2 ndash 稳定性
ȬƂβϸЂ˼ϸІſY6ɰOumlpѱſYʷǧЂoacuteƟAacuteOumlĿǑϱũɰoslashpOuml˼ϸoacute
ŊegraveβϤѯɰOumlſYũɏɱoslashЂɰOumlĉOuml˼ϸʹΏiumlŊegraveOuml6xɃoacuteƟAacuteOumlǑϱѫȁϾucircť=ɰOumlſYiumlŊegraveOuml6ϖTHORN=ɰъϾŊegraveOumlПηǝѢOuml6
使用 ʹΏѐOumlp˼ϸʹΏ ɏɱOuml˼ϸʹΏ
租金收入 ФxǝѢʖƣ=ƅOtildeмĸoacuteƟAacuteūsſYOuml xɃoacuteƟAacuteǑϱѫȁˍŪ=Wп13OumlſYϸЂѱ
度假村折扣 ϾoacuteƟAacuteˤ˲ũƂiacuteOumlгǻVȂSPAũlt ϾoacuteƟAacuteˤ˲ũƂiacuteOumlгǻVȂSPAũlt
服务费用 ǝѢʖƣ=ɏĉƣɏЏˆəeOumlĞĒϸ čѝϘ
维护 ϾĉƣˏOumlƮ^WȰϸЂϛѝpOumlŰ ϾĉƣˏOumlƮ^WȰϸЂϛѝpOumlŰ
OPTION COMPARISON
选项对比
35
36
INDUSTRY RETURNS AND BENCHMARKS
INDUSTRY REPORT
行业报告
Tourism and urban resorts is one of the fastest growing industries in China According to industry consultant HVS cities such
as Shanghai Beijing Shenzhen Guangzhou Hangzhou and Tianjin all have a population where a critical mass of highly affluent
individuals and successful companies exist generating demand for suburban resorts
ФѓŘ=ȾϽϛũoacuteƟAacuteσɓāЮOumlαϛтϞ6ĻǟʺʳǙacircĞϛltOumlϞΙYĵ˿=ФѓŘOumlѝϘˍ˛ŝ5[ǎ5˧5œј5ţјũdžǩēyѯAringȣOumlĥЍˆʾũĿOumlʝϛ=ϻfrac14ϚƊāȥoslashƴʵoacuteƟAacuteOumlƌAringεʴ6
Amongst other things the exponential growth in private vehicles has seen a huge increase in demand in the leisure market With
the completion of the shenjiahu highway in 2010 the travel time from downtown Shanghai to Deqing is now 2 hours Also with
stop at Deqing) scheduled to open in late 2011 travel time from downtown Shanghai to Moganshan will take between 15 to 2
hours When comparing travel times to get to other resort destinations in China ndash eg Hainan or Lijiang flight times might be within
2 or 3 hours total travel time including travel to airports and check in make the whole trip 6 to 7 hours plus additional travel cost
Within the 2 hour travel radius of Shanghai the quality of resort destinations is also (in our opinion) not at an international standard
with most hotels simply being lsquocity hotels in the countryrsquo rather than true resort properties operating at international standards
shyfrac14т=ѯĸˆγΊOumlāЮ=ĸˆƸϴϾȿϚσʂ˫6ѳɱ˥ƛůijϡŮ=iquest˛ŝOgraveOcircʭϚLjεϘĸΟ˶Ouml6ΪƭOumlijǵϡФ13ēєɬiquest˛ŝUumlAumlţј6ƏƮФɱYacuteǫľOumliquestţјOgraveɫǎOumlijѓϾϞаDzOcircʭlt=ъεϞĸSΟ˶OgraveȢĸΟ˶ǜǵϡiquest˛ŝѓΫOgraveAumlɢī˗6ˍřІѓŘOumloacuteƟˮTHORNŝɫ5ȒƯUgraveaƹ=shyȥϘųĒэĸΟ˶Oumlďα˶ƣ=ŻϘФVȂʣƉ=CʺƤũUgraveEgraveOslashƉ˛ų˛эĸΟ˶=ĽxϸɨΡuumlOumlαųΝȥ6Ѷō˛ŝїiΟ˶ɬOumlγΊoacuteƟʸdeg=э˟ͰɒˈltІŘƙŸnѬŻϾѯɛOumlǢ6AringēOumloacuteƟǙacircϚũѓOumlɨΡǙacircɍϾ_ёOumlʵp=ЗЗAumlxOgraveинŘƙϤϦ˛oacuteƟίĉΙɧOumlϘʴ6
ϛѝЎʖſYІaƹ
37
OUR NICHE
我们的利基
naked sees a need in the market for world class expertly designed and operated resorts which are within 1 to 2 hour travel time
of major cities in China As with other urban resorts we believe that the Leisure market and the MICE (Meetings Incentives
Conferences Events) market will be a huge driver for our business In addition we feel that we are already at the forefront of
the growing focus and concern on environmental design building and operations as well as the growing interest in nature and
environmental education At naked we also place a high emphasis on facilities and services for the entire extended family ndash from
children to parents to grandparents that other resorts do not place dedicated resources for
nakedЎƧOgraveȥФѓŘжϞεʴƏǢȑѝϘϞэȢĸΟ˶Ouml=˶ЁhζǁϞȱOumlѥϛˤƗũŎȓOumloacuteƟΙɧ6ͰɒΑάγΊũƁƁϨ5ưȘȾϽ5AringίʝϛƁϨ5ƂiacuteЮȉltOumloslashͰɒϛOumlіAringʤȞ6frac14=ͰɒФŋѣũiacuteźWίˤƗ5ƭШ5ŎȓũźWȓɲœ˛ϠǑѷФȥαϛȭя=ФnakedІαϛеxͰɒϚіoslashЂˣʵѓOumlŜѲ5Ɲ5ȌеOumlĞũˏ6
As such we feel very confident in the rates and occupancies that we will achieve Regarding room prices when benchmarking
against some of the other leading hotel brands in the resort market such as Aman Fayun Hangzhou Banyan Tree Hangzhou Fuchun
Resort Hangzhou Mandarin Oriental Hainan and Commune by the Great Wall average rates in March 2011 for single bedrooms in
this set are ~ RMB2800
ϩfrac14=ͰɒoslashЂˏѢĉƠϡƎˏѢȿcurrenɊάΫ6ФˏѢĉƠĈɘ=ІʙФoacuteƟAacute˛OumlсɜǙacircʑʁaƹ=ˍCҊĂО5ţјНҏѨ5ĥsup1˗ǝ5˓φŴecircĈǙacircũƵ΅OumlŁˣ=Фɱ˓МOumlEumlˆƣʒǩƠķ=6
Regarding occupancies we are confident to achieve occupancies of around 60 after about 4 years of operation but forecast
conservatively that our occupancies will start from around 35 in the 1st year of operation and grow steadily to 45 in year 2
55 in year 3 and 60 after the hotel is lsquomaturersquo from year 4 onwards
ФˏѢȿĈɘ=ͰɒŬϾάΫǑŚɱOumlǑϱ=ͰɒǵϡAumlOgraveOumlˏѢȿ6WŇƗ=ͰɒOumlˏѢȿƮƁϻszligϞɱOuml13=egraveЫOgravefrac34ɱOuml13ũszlig˓ɱOuml1313=szligɱϡŮƮƁЫOgrave6
Given the above estimates we believe that owners can expect attractive investment terms as illustrated in the table below
Ļǟϡ˛OumlŇƗ=ЎƗϛѝɭņOtildeOgraveOumlѱſYƮƁˍ΅o˿
CҊĂО
НҏѨ
ĥsup1˗ǝ
˓φŴecircĈǙacirc
Ƶ΅OumlŁˣ
RMB4270
RMB3500
RMB2000
RMB2150
RMB2388
Aman Fayun Hangzhou
Banyan Tree Hangzhou
Fuchun Resort Hangzhou
Mandarin Oriental Hainan
Commune by the Great Wall Beijing
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Rooms Available 可用房间 121 121 121 121 121 121Estimated occupancy 预计使用率 35 45 55 60 60 51Estimated average daily room rate 预计每日平均房价 2500 2675 2836 2977 3096 2817Growth in room rate 房价增长率 7 6 5 4 6Annual room sales 年房间销售额 38644375 53163619 68876422 78894810 82050603 64325966
38
39
ͰɒOumldivideTHE TEAM
40
Grant Horsfield ndash Chairman naked Group
Grant a native of South Africa is Founder and Chairman of the
naked Group
Before coming to China in 2005 Grant worked in England
and South Africa with more than 10 years business ownership
experience With background in IT he launched eBites
Limited in 2000 Operating nationally eBites was both a
publishing company and a callcentre facilitations company with
headquarters based in Cape Town In 2004 Grant received
an MBA from University of Cape Town Graduate School of
Business Upon graduation he decided to come to China as he
saw China is where business opportunities lie
After spending two years in Shanghai he found himself
overwhelmed by the metropolis and missed the natural beauty
of his home From this desire and need sprouted the concept
for naked Retreats which was launched in 2007 Grantrsquos vision is
to create sanctuaries that are in harmony with the environment
where people can appreciate the simple way of nature and
embrace the naked lifestyle Grantrsquos tireless efforts in promoting
ecotourism in the rural areas not only created jobs but also
pride for the local community He received an environmental
award from the Huzhou Government in 2008
高天成 - naked集团总裁
ij=ɫčIcircTHORNˆ=nakedƍOumlmiddot˽ˆũѵ|6
Ф13ɱȅOgraveѓŘтʣ=ij˪ЬФϯŘƎɫčľѽ=ϾŚɱOuml˙ϛǑϱƎРѽǑϏ6ФʙITǒOumlUѠ΅=ɱij˪ƭȜȥeBitesϾΏŁ=eBitesŁƮϱΝІaacuteŹĞѓΫLJɖƿū=ʙѵˤФǭʔugrave6ɱ=ijƅOtildeȥǭʔugraveAringλ˙λЙOumlMBAλ6dϛŮ=ǧegraveȅѓŘ=ϩǯOgraveȥжȕOuml˙Ɖ6
Ф˛ŝEgraveȥȢɱтŮ=āѳƓxȥ˪Ƃ=sʨAtilde˱ȥѳʿɐǒ6ФжѕИІεʴOumlʶ˼΅=ƭȜnaked Retreats
OumlΖĂФɱOtildeOgraveȥ˹˲6ijOumlΖĂƭШϞĸ˯THORNІѳʿũΣŃdeg=ˆɒǵϡΘѳʿ=ΘnakedOuml˪ƂĈ˾6ij˫ΔAacuteTHORNʵ˪ȾϽѽordfOumlxΦɹȞ=xLjmiddotШȥľѽıŻOtildeOgraveȥIcircTHORNˣʵOumlХϐ6ij˪ƅOtildeȥɱůјоġNāOumlźWAring˼ư6
41
Delphine Yip-Horsfield ndash Partner Ben Wood Studio Shanghai
received her Master of Architecture degree from Harvard
Boston prior to moving to Shanghai to oversee the award
winning Xintiandi project on behalf of Wood and Zapata In
the fall of 2005 Delphine became partner at Ben Wood Studio
Shanghai
Drawing from her own experience of diverse cultures Delphine
has led a multitude of high profile projects such as Hangzhou
Xihutiandi Zhujiajiao Oriental Garden Shanghai Waitanyuan
Beijing Palace 77 Shanghai Hongqiao Commercial Core Lijiang
Lashihai Resort Masterplan etc
In 2006 she was selected Wallpaper magazinersquos first annual 40
under 40 designer of the year
Delphine is the chief master planner and architect for naked
Home Village and naked Stables Private Reserve She also
oversees the visuals and styling of the naked Brand
叶凯欣 - 上海Ben Wood设计室合伙人
ϜǮΩɺ=Ben Wood ˤƗľѽOumlѵƢ=śęAringλƭѡλ6ȅ˛ŝтʣ=ФΒIJ5ɷКũuuacuteľѽ6ȅ˛ŝŮ=CcediloWoodũZapataĤЩΪTHORNΙɧOumlƢethľѽ613ɱʲƕ=ϜǮΩɺBen Wood ˤƗľѽūƃˆ6
ϾѯxŸϽșǑϏOumlϜǮΩɺ=EacuteˇȥηucircijocircΙɧOumlƢeth=VȂţјͻůTHORN5њƝƶecircĈųВ5˛ŝЕ5[ǎłatilde5˛ŝŭʦ˙ϛѓΫ5ȗƯȄŝoacuteƟAacuteѵŔŷˤƗUgrave6
ɱ=ˏκȥWallpaperСьǃɱoacuteϡ΅OumlˤƗ˰6
ϜǮΩnakedƝВAacuteũnaked RetreatsOumlѵˤƗеũƭѡ˰6˶ϚĤЩƢethnaked˙nOumlFũĘķˤƗ6
42
Kang Yang Lim ndash Group Chief Operating Officer naked Group
Group with over 13 years corporate finance and real estate
development experience Previously he was Director of the
real estate division of APP China taking responsibility for the
initial positioning and development of the USD15 billion lsquoWhite
Magnolia Plazarsquo mixed use development project (including
the development of Shanghairsquos first W Hotel) He also led the
concept and development of APPrsquos branded residence and resort
project in Sheshan Shanghai
Finance division of PricewaterhouseCoopers in Melbourne
Australia where he specialized in business value and strategy
worked in inhouse strategy roles for CocaCola GB in London
and to British venture capital firm of the year (2004) ISIS Equity
Partners before coming to China in 2005
Accountants Australia in 2002 and is also an affiliate of the
of Commerce and Diploma in Modern Languages from the
University of Melbourne Australia
林纲洋- naked 集团首席营运官
ƞˏnakedƍOumlȩ˪ϴϾŚɱOumlʝϛ~ƎTHORNǭāǑϏ6Фfrac14тʣ=ѽѓŘDŽŒOumlTHORNǭāOumlѵƢ=ĤЩƠч13ϢЏOumlucircϸ8JЈȈœ9ǭāΙɧOumlcopy˽κшũǭāVȂ˛ŝszligϞƝ ǙacircOumlǭālt6˶ϚщNtildeȥDŽŒƍФ˛ŝҁ˗ʑʁѢЭũoacuteƟAacuteΙɧOumlȓɲũǭā6
ФDŽŒƍˇфтʣ=ȩİϑGAringȚφɣyuml_ʔŴϷOacuteƁƗ˰OumlǑȓ=ѥѣЂ˙ϛƠчũЯɁѰξ6ȩ˪Ф13ɱȅOgraveѓŘтʣэȑǭʔŴϷOacuteŮOumlϞotilde˶ƣɬ=ѽǵǺǵȎɂugraveŁɬOumlЯɁēͺ˰=ϡƎISISOumlʼnʏūѽƃRФϯŘɂugraveOumlϯŘĘΌѱŁˇф6
ȩ˪ФɱƅOtildeȥGAringȚφηƁƗ˰ƁũGAringȚφпʻωǗOumlƁГѱķ6˶ϚƅOtildeȥGAringȚφɣyuml_AringλOuml˙ϛλλϡƎCcedilЇϊλп6
43
Gabriela Lo ndash Managing Director naked Retreats
With over 15 years experience in high end events and PR
management Gabriela has been instrumental in bringing naked
to where it is today As one of the original members of the
naked Team Gabriela has led the growth of naked Retreats
to become one of the most famous eco retreat destinations in
China attracting guests and publicity from around the world
Originally from Macao Gabriela has rich multi cultural and
multinational living and working experience having worked and
studied for many years in Greater China England and Italy
卢家宝 - naked 度假村常务董事
ϴϾŚ13ɱOumlijocircƂiacuteũŁŃŋ΄ŎȓǑϏ=nakedDžOumlǜІȶƝXēxǭ6ѽħdivideOumlmiddot˽ГтϞ=ȶƝXϠǑAEligȭnakedѓŘѻϾɜOuml˪ȾϽɧOumlTHORNтϞ=ͼϭȥȅѳǁĹTHORNOumlǸˆ6ȶƝXȅѳGɑ=ϴϾĖĥOumlucircЏŸũucircŘǝѢũľѽǑϏ=ЬФAringѓŴTHORNʵ=ϯŘũϤAringȚϾѯucircɱωǗǑș6
Judy Zhu ndash General Manager naked Group
Zhu is the General Manager for naked Group ensuring smooth
operations of the group with a particular focus on government
朱燕 - naked 集团总经理
њώ=iquestnaked Retreatsmiddot˽ǭ˽ǜũij˪ūѽ6њώѽƍѵǑȓ=ĤЩIcircTHORNũŋ΄ʽWƍРѽ6Фƞˏnakedтʣ=њώФ˛ŝũ[ǎiquestŚηucircІ˙ϛϾŋOumlфϛ6ФΪͻȈƅOtilde˙ϛλ6
44
Kurt Berman ndash General Manager naked Stables Private Reserve
With over 16 years experience in FampB and high end luxury
resort management Kurt brings a wealth of experience and
will lead the preopening and operations of our new resort ndash
naked Stables Private Reserve Prior to joining naked Kurt was
the preopening General Manager at Six Senses Laamu and
Resident Manager for Six Senses Soneva Gili by Six Senses Kurt
has also worked at other prestigious resorts including Fregate
his career in hospitality in FampB and was a trained Chef with
experience working in many prestigious institutions including
The Dorchester Hotel in London Kurt is from South Africa and
has a masters certificate in hospitality management from Cornell
University
Kurt Berman - naked私人度假村总经理
ϾѯŚɱϬƎijIumlŤŴoacuteƟAacuteOumlŎȓǑϏ=ƮϡĖĥOumlǑϏȭNtildeͰɒΪoacuteƟAacute77)$ 0OumlϱϛũРϱ6Фƞˏ)$ тʣ=10ЬEacuteˇŚ8szligȳĭǦ9+1ϱϛѵǑȓũ8szligȳĭǦ9-2 ((OumlѤacircǑȓ610ŻЬˇфЂamp0ˆŝETHũ1+4UgraveʙўɜoacuteƟˮTHORN610OumlϛʜzЂϬαϛ=ϚϡϞĸФŬucircўɜƉńVȂ-0-0 -$-ltľѽŚOumlρȡϾOumlnot˰610ȅѳɫč=sϴϾǰɪyumlAringλЃOumlǙacircŎȓλ6
Richard Johnston ndash General Manager naked Home Village
Hailing from the United Kingdom but with most of his working
life in resorts throughout Africa Richard brings with him over
20 years experience in General Management and Director level
roles in world class resorts including Azura Retreats Cape Grace
hotel and the Saxon Hotel Richard plays a key role in the set
up of systems training and operating standards His years
of experience and mentoring leadership style make Richard a
natural inspiration for our young hotel management team
Richard Johnston - naked 家园村总经理
RichardȅѳϯŘ=IgraveAringucircOumloacuteƟAacuteľѽiumlФмĸčљ=ϴϾŚɱOumlѴūŎȓũǁƐoacuteƟAacuteVȂAzura
Retreats Cape Grace hotel and the Saxon HotelltijʒŎȓǑϏ6RichardФƭȜ΄5ʅρũРαnѬĈɘʜѯŋƨѽϸ6ĖĥOumlǑϏũȭNtildeĘķ˼OtildeoslashͰɒɱʬOumlǙacircŎȓdivideϾѯѳʿOumlƊȘ6
45
Teun Hanegraaf ndash Sales Director naked Retreats
Teun obtained a Bachelors in Business Studies and Masters
in Strategic Management with a focus on Chinese Business
Culture Teun increased our corporate sales business by 350
in his first year with us bringing international companies
ranging from international conglomerates Unilever and Coca
Cola to more local institutions such as The Shanghai American
School and leading Chinese companies such as Bank of China
韩天宁销售总监
ȅѳŧȈɥEcirc=şɵϴϾ˙ϛλλλ5ЯɁŎȓѥѣЂѓŘ˙ϛŸlt6ȅƍOumlszligϞɱşɵƮŁOumlΝϛijȥ13=sŁAEligȅȥx˟ŘƙβOumlAringŁǸŲ=жʙѓϾŘƙAringʝϛȠūȚŴũǵǺǵȎ=ϚϾ˛ŝɐŘλΠUgraveIcircTHORNƉńũѓŘϫαUgraveѓŘȴʝϛ6
Oliver Yuen ndash nature Reserve amp Recreation Manager
naked Stables Private will be the first private reserve in China
with a wealth of new flora and fauna introduced to the project
from Sydney University Australia and as a fully qualified Ranger
working in many of the worldrsquos best wildlife parks Oliver takes a
special role in ensuring the environment of naked Retreats and
naked Stables Private Reserve will be full of life and a natural
self supporting eco system Oliverrsquos passion for both people and
nature make him the perfect person to teach our guests about
what we do and make their stay not only a relaxing one but
also a fun fulfilling educational one as well Oliver previously
worked in wildlife parks and resorts such as Azura Retreats in
Mozambique Mobala Private Game Reserve in South Africa and
Sydney Aquarium in Australia
袁鹏威 - 活动经理和度假村 生物学家
naked StablesƮѓŘszligϞĸϭljΪOumlцʾũiacuteʾOumlˆoacuteƟʵ6OliverѽϞɜGAringȚφͿɯAringλūķOuml˪λƝiacuteλƝ=ϡƎФǁĹTHORNOumlϙ˪iacuteВľѽOumlľѽе=Ф˼naked Retreats ũnaked StablesϾѯĖĥ˪ѱЕ5ʿѳĺOuml˪΄Oumlźǔľѽ˛QύѯіϘƶ˔6АʊoslashˆȏũѳʿOumlƊʮ˼ѻūOumlˆȅĵͰɒOumlǸˆͰɒѼOuml˷ɋ=sʨ˂ɒФжȕOuml˶ŒxLjLjČ=˶Ϛ˂ɒOumlǝѢǑșlOtildeϾǭΫcurren˹ũϾƷЋϤϦ6АʊтʣФɫčũGAringȚφͿɯѹŏiquestϙ˪iacuteВũWŰʵOumlľѽVȂMozambique OumlAzura Retreats Mobala Private Game Reservelt6
46
Philip C Davis Company Director naked Retreats
Phil joined the Board of Directors for naked Retreats hotel
management company in 2011 His previous board experience
includes Tian Rui Hotel Corporation holder of the master license
for Super 8 economy hotels in China and Hong Kong from 2006
to 2008 He also was a founding shareholder of Tian Rui and
served as its President and Managing Director from 2006 to
2008 He was a board member of Tian Xian Cheng a bai jiu
concern which is a joint venture between Pernod Ricard and a
2010
Phil was previously Chairman of the Budweiser (Wuhan)
International Brewing Company and Managing Director of the
AnheuserBusch business in China and Hong Kong from the
beginning of 1996 through 2002 From 2003 to 2005 he
headed the AnheuserBusch liaison office with Tsingtao Brewing
Company
Phil holds a PhD in history from Washington University and
started his career as a market researcher at a major advertising
agency in the US before moving to AnheuserBusch and
heading its consumer planning and new product development
functions in the 1980s
Philip CDavis naked 度假村公司董事长
PhilЂɱƞˏȥnakedoacuteƟʵǙacircŎȓŁOumligraveƁ6ϡĖĥOumlǑϏVȂФːǙacircƍˇф5ϡƎЂɱэɱФѓŘũѓŘΒIJEacuteˇSuper ǑƖǙacirc ʼnˆ6˶=ϚːǙacircƍOumlmiddot˽ʼnecirc=ФɱэɱʖƣEacuteˇƍOumlѵ|ũigrave6ɱэɱʖƣ=ϞƝІWȎȞƞũJǙ˪ȴʝϛƬɫūѱOumlʝϛ77ΐOumligraveƁГ6
iquestɱэɱ=Phil͵šBudweiserŘƙɳǙŁOumligraveƎѓŘũѓŘΒIJCŝyŁOumligrave6iquestɱэ13ɱ=CŝyũʫETHʌǙŁOumlȠɆdegOumlĤЩˆ6PhilϴϾŴ˭uacuteAringλOumlș˻дλvλ=ФǁɱCcedilȅOgraveCŝy5ĤЩΞĒŔŷũΪʑǭāĿɭтʣ=OumlϛʜzЂɐŘOumlϞƝœĵCcedilȓŁ=Eacuteˇaeligω6
47
OUR INTERNATIONAL TEAM
International team
Chief master planners amp architects
the urban landscape of modern China with Xintiandi in
Shanghai a commercial cultural and entertainment district
Since then the studio has worked on projects in very diverse
categories both small and large scale projects include mixed
use projects like the ldquoTiandirdquo in Hangzhou Chongqing Wuhan
and Foshan luxury villa and high rise residential complexes in
Shanghai and Vietnam as well as various boutique hotels and
Chalet Architects
A00 Architecture is most well known for their research
inenvironmental sustainability and its application to their
work in Architecture Interiors and Furniture Their portfolio
includes feature restaurants luxury spas retail stores design
conversion of dozens of historic Shanghai homes into highly
personalized residences
Interior Designers AIM (Architecture amp Design) brings expertise
in the combination of world architectural styles and design
influences to the interior designs at naked Stables Private
Reserve With the Shanghai office led by the two founding
on comfort warmth and a unique blend between African and
Asian design sensibilities
Landscape Architect
Design Land Collaborative (DLC) is a professional consulting firm
comprised of landscape architects and planners with an office in
Shanghai and the United States Projects have a strong emphasis
on cultural resources historic preservation and ecological
design involving both the public and private sectors
ͰɒOumlāЮdivide
ɴǵϡΑάOumlёȣ
ŘƙŸdivide
首席规划师和建筑师
benwood Studio Shanghai OumlсɜΙɧтϞѠĨШ˛ŝΪTHORNľ=˼ʙƍ˙ϛ5Ÿ5ЄȎϞOumlʵЉ6тŮ=ЁƻȥĹȏŔɟAringΟOumlΙɧ=VȂţјOumlͻůTHORN=іʱ5͵šƎę˗OumlŤŴpϡƎФ˛ŝũЛɫOumlijѢЭʵ=ȮŻϾФѓŘƎˉ_OumlĹȏǐʑǙacircƎoacuteƟ6
小圆房建筑
AOO Architecture ФźǔWŰƎǵ θāЮĈɘϾѯѭЛOumlƭ=s˘ƮʙƭϰϸЂɬƝѩ6ɒƻŚOumlΙɧVȂ˔5ŤŴȤѓΫ5ȫ˙acirc5ˤƗίǙacirc˛ŝυНǙacirc lt5ˆoacuteƟϡƎϞ΄ȧOuml˛ŝș˻ѢЭOumlCcedilŸƎˆŸĨШ6
ɬ ˤƗ˰AIMƭѡˤƗltѥѣЂǁƭѡĘķũˤƗOumlɐƿū=ϭNtildenaked StablesOumlɬˤƗ6ФȅѳŧȈũaȚ˶OumlūѽmiddotTˆȭNtildeOuml˛ŝTdegOumlUѠ΅=ˤƗѣі5ũφčˤƗȓɲOumlntildeˊū6
景观设计
Design Land Collaborative (DLC) ϞƝiquestǒōˤƗІŔŷOumlѥϛѰξŁ=Ф˛ŝІɐŘǩˤϾēрƉń6ʙΙɧ˘ЂŋѣŸș˻ĻЕ=ƿūźW˪ǴƔ=ѥѣЂŁŃƎϾTHORNOumlŔŷ6
48
Engineering amp Project Management team
Scott Wilson Group PLC is a globalintegrated design and
engineering consultancy for the built and natural environments
Scott Wilson is responsible for the project management the
electrical and mechanical engineering for the project
Environmental Consultants
Environmental Resources Management (ERM) a leading global
provider of environmental health and safety risk and social
consulting services ERM deliver innovative solutions for business
and government clients helping them understand and manage
their impacts on the world around them ERM have 137 offices
in 39 countries and employ approximately 3300 staff
Sustainability Consultants
Bisagni Environmental Enterprises (BEE) works with the
engineering and design teams to ensure the environmental
goals set out at the inception of the project are achieved
LEED Consultants
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
Local Design Institute
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
General Contractor
and have been responsible for some of Chinarsquos most iconic
properties such as the World Financial Centre in Shanghai
工程及项目管理团队
Scott Wilson Group PLCϞƝʺʳŔɟOumlźWˤƗƎľѰξŁ6Scott WilsonĤЩΙɧOumlaacuteʠƎƉΤľ6
环境咨询
Environmental Resources Management (ERM)ϞƝʺʳαϛȭѰξŁ=ŀźǔWŰ5ƫǰCʺƎŁŃˣƁĘΌUgraveѰξĞ6ERM˙ϛƎоġɑǸŲŀĨĶβOumlǀǧĈF=UѠɒȥǀsŎȓʙǑϱoslashˣƁźǔAEligȅOumlϳΗ6ERMФʺʳϾ137ĸēрƉń=myĸŘƝ=ϴϾAringК3300ɜГľ6
可持续发展咨询
Bisagni Environmental Enterprises (BEE)ІľˤƗdivideΑűūѽ=ϡʽWФΙɧǭ˽ƼotildeˤȜOumlźǔWŰǵ θāЮɧnOumlȚ˹6
绿色建筑认证咨询
Shanghai Pacific Energy Center (SPEC)ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlŁтϞ6
本地设计公司
Shanghai Baoye Construction Corp Ltd ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlαϛȭŁтϞ6
总承包商
ϞƝŘƝƐľVŁ=ϠƻȥηucircѓŘnьβΙɧ=țˍ˛ŝźʳDŽˊѓΫ6
49
naked COVERAGE
wwwcnngocom
ldquo25 killer things to do this summerrdquo
26 April 2010
Time Magazine
ldquoRun to the Moganshan Hillrdquo
新浪博客
ldquo避世的可能rdquo
31 December 2009
wwwenglisheastdaycom
ldquoThe first batch of ldquoChina Treasured Towns ldquo released
December 2009
Shanghai Urbanatomy
ldquoGet naked this time with horsesrdquo
Shanghai Daily
ldquoGreen MaGIC Casts design spellrdquo
14 October 2009
新浪商品
ldquo中国最佳设计酒店大赏rdquo
September 2009
wwwchannelnewsasiacom
ldquoChinarsquos green resort allows travellers to vacation on good consciencerdquo
2 September 2009
wwwbijianlinblshecom
ldquo莫干隐居rdquo
25 Aug 2009
wwwassociatecontentcom
ldquoThe Exquisite Moganshan Mountains of Chinardquo
Ɏ
Wikitravel
ldquoMoganshanrdquo
德清新闻网
ldquo承包国营林场建造生态ldquo逸站rdquo
wwwsinoeventcom
ldquo亚洲旅游地产及景点峰会成功举行rdquo
wwwchinatravelbrandingcom
ldquoPursuing Green for Greenrdquo
wwwbrandrepublicasia
ldquoMaking moves towards ecofriendly eventsrdquo
7 May 2009
wwwhandsonshanghaiorg
ldquoHands On Asia Conference Summeryrdquo
May 2009
wwwmyvacationcn
ldquo莫干山居rdquo
3 April 2009
wwwshanghaidailycom
ldquoThe naked truth Time to clean up Moganshan litterrdquo
4 March 2009
wwwgreennovateorg
ldquoMoganshan Project Kick Offrdquo
13 February 2009
Travesias
ldquonaked retreatsrdquo
Feb 2009
合肥在线
ldquo大山里的裸家族rdquo
20 October 2008
wwwentrepreneurcom
ldquoThe arrival of the Olympics showcases Chinarsquos burgeoning entrepreneurial spirit ldquo
7 August 2008
50
Shanghaiist
ldquoWeekend escape to Moganshan 莫干山rdquo
9 April 2008
私家地理
ldquo艳阳下的荫凉rdquo
30 May 2008
City Weekend
ldquoGet naked in Moganshanrdquo
25 January 2008
wwwbundpiccom
ldquo在这绿中撒点野rdquo
wwwhuzhougovcn
ldquo相中德清筏头的青山绿水南非客商莫干山下建生态逸站rdquo
wwwurbanatomycom
ldquo24 Hours in Moganshanrdquo
wwwhkheadlinecom
ldquo杭州莫干山竹林深处人家rdquo
15 May 2009
wwwnewsweekcom
ldquoBack from abroadrdquo
May 2009
Chinatravelnet
ldquoMoganshan A Heavenly Hideaway of Bamboo Forests amp Tea Plantationsrdquo
April 2009
wwwmzztmcagovcn
ldquo2009年踏青乐游路线推荐大公布rdquo
16 March 2009
第三媒体
ldquo规划一条畅快随性的踏青之旅rdquo
28 October 2009
wwwdqnewszjolcomcn
ldquo三九坞 ldquo裸家族rdquo钟爱的世外桃源rdquo
28 October 2008
ldquo自驾行天下rdquo之中国莫干山rdquo
Sep 2008
ldquoShiffting Gearsrdquo
Sep 2008
April 2008
Chewed up amp Spit Out
ldquoGet nakedrdquo
19 February 2008
ldquoBest Weekend Getaway Hotels Shanghairdquo
富世
Ecoefficient hotel低碳下榻
April 2011
Spa China Guy 男士派
Experiencing The Unique
2010
Cosmo 时尚
跨洋建屋隐居不隐世
April 2010
Global Times
The Mountain of legends
Global City Geography 城市地理
莫干山 naked Retreats 都市人一ldquo裸rdquo到底的山居生活
Dec 2009
China Daily
Rural Retreat
20 March 2011
China Daily
4th March 2011
Modern Weekly周末画报
圣诞低碳游
Dec 2010
Elite Traveler 携程自由行
旅尚
Esquire
Hidden Best Restaurants
Feb 2011
51
52
53
34
Option 1 - FLEXIBILITY Option 2 ndash STABILITY
investment returns for your Villa are influenced by the
success of the resort and the number of days you use
your Villa
Stable implies both your returns and your annual
usage rights to your property are fixed Regardless of
how well the resort operates your returns will remain
the same Equally you will only have a fixed number
of days allowed in residence
Usage Have unlimited usage rights to their Villa 40 days usage per year
Rental ReturnEarn 36 of the pooled returns from the entire resort
whilst not in residence
5 guaranteed return on their investment regardless
of resort performance
Resort Discount20 discount on all resort amenities and activities
(including SPA and Restaurants)
20 discount on all resort amenities and activities
(including SPA and Restaurants)
Services FeePay a Services Fee of 300rmb per room per night
whilst in residence
Maintenance4 of all room revenue is retained for maintaining
the owners Villa
4 of all room revenue is retained for maintaining
the owners Villa
选项1 ndash 灵活性 选项 2 ndash 稳定性
ȬƂβϸЂ˼ϸІſY6ɰOumlpѱſYʷǧЂoacuteƟAacuteOumlĿǑϱũɰoslashpOuml˼ϸoacute
ŊegraveβϤѯɰOumlſYũɏɱoslashЂɰOumlĉOuml˼ϸʹΏiumlŊegraveOuml6xɃoacuteƟAacuteOumlǑϱѫȁϾucircť=ɰOumlſYiumlŊegraveOuml6ϖTHORN=ɰъϾŊegraveOumlПηǝѢOuml6
使用 ʹΏѐOumlp˼ϸʹΏ ɏɱOuml˼ϸʹΏ
租金收入 ФxǝѢʖƣ=ƅOtildeмĸoacuteƟAacuteūsſYOuml xɃoacuteƟAacuteǑϱѫȁˍŪ=Wп13OumlſYϸЂѱ
度假村折扣 ϾoacuteƟAacuteˤ˲ũƂiacuteOumlгǻVȂSPAũlt ϾoacuteƟAacuteˤ˲ũƂiacuteOumlгǻVȂSPAũlt
服务费用 ǝѢʖƣ=ɏĉƣɏЏˆəeOumlĞĒϸ čѝϘ
维护 ϾĉƣˏOumlƮ^WȰϸЂϛѝpOumlŰ ϾĉƣˏOumlƮ^WȰϸЂϛѝpOumlŰ
OPTION COMPARISON
选项对比
35
36
INDUSTRY RETURNS AND BENCHMARKS
INDUSTRY REPORT
行业报告
Tourism and urban resorts is one of the fastest growing industries in China According to industry consultant HVS cities such
as Shanghai Beijing Shenzhen Guangzhou Hangzhou and Tianjin all have a population where a critical mass of highly affluent
individuals and successful companies exist generating demand for suburban resorts
ФѓŘ=ȾϽϛũoacuteƟAacuteσɓāЮOumlαϛтϞ6ĻǟʺʳǙacircĞϛltOumlϞΙYĵ˿=ФѓŘOumlѝϘˍ˛ŝ5[ǎ5˧5œј5ţјũdžǩēyѯAringȣOumlĥЍˆʾũĿOumlʝϛ=ϻfrac14ϚƊāȥoslashƴʵoacuteƟAacuteOumlƌAringεʴ6
Amongst other things the exponential growth in private vehicles has seen a huge increase in demand in the leisure market With
the completion of the shenjiahu highway in 2010 the travel time from downtown Shanghai to Deqing is now 2 hours Also with
stop at Deqing) scheduled to open in late 2011 travel time from downtown Shanghai to Moganshan will take between 15 to 2
hours When comparing travel times to get to other resort destinations in China ndash eg Hainan or Lijiang flight times might be within
2 or 3 hours total travel time including travel to airports and check in make the whole trip 6 to 7 hours plus additional travel cost
Within the 2 hour travel radius of Shanghai the quality of resort destinations is also (in our opinion) not at an international standard
with most hotels simply being lsquocity hotels in the countryrsquo rather than true resort properties operating at international standards
shyfrac14т=ѯĸˆγΊOumlāЮ=ĸˆƸϴϾȿϚσʂ˫6ѳɱ˥ƛůijϡŮ=iquest˛ŝOgraveOcircʭϚLjεϘĸΟ˶Ouml6ΪƭOumlijǵϡФ13ēєɬiquest˛ŝUumlAumlţј6ƏƮФɱYacuteǫľOumliquestţјOgraveɫǎOumlijѓϾϞаDzOcircʭlt=ъεϞĸSΟ˶OgraveȢĸΟ˶ǜǵϡiquest˛ŝѓΫOgraveAumlɢī˗6ˍřІѓŘOumloacuteƟˮTHORNŝɫ5ȒƯUgraveaƹ=shyȥϘųĒэĸΟ˶Oumlďα˶ƣ=ŻϘФVȂʣƉ=CʺƤũUgraveEgraveOslashƉ˛ų˛эĸΟ˶=ĽxϸɨΡuumlOumlαųΝȥ6Ѷō˛ŝїiΟ˶ɬOumlγΊoacuteƟʸdeg=э˟ͰɒˈltІŘƙŸnѬŻϾѯɛOumlǢ6AringēOumloacuteƟǙacircϚũѓOumlɨΡǙacircɍϾ_ёOumlʵp=ЗЗAumlxOgraveинŘƙϤϦ˛oacuteƟίĉΙɧOumlϘʴ6
ϛѝЎʖſYІaƹ
37
OUR NICHE
我们的利基
naked sees a need in the market for world class expertly designed and operated resorts which are within 1 to 2 hour travel time
of major cities in China As with other urban resorts we believe that the Leisure market and the MICE (Meetings Incentives
Conferences Events) market will be a huge driver for our business In addition we feel that we are already at the forefront of
the growing focus and concern on environmental design building and operations as well as the growing interest in nature and
environmental education At naked we also place a high emphasis on facilities and services for the entire extended family ndash from
children to parents to grandparents that other resorts do not place dedicated resources for
nakedЎƧOgraveȥФѓŘжϞεʴƏǢȑѝϘϞэȢĸΟ˶Ouml=˶ЁhζǁϞȱOumlѥϛˤƗũŎȓOumloacuteƟΙɧ6ͰɒΑάγΊũƁƁϨ5ưȘȾϽ5AringίʝϛƁϨ5ƂiacuteЮȉltOumloslashͰɒϛOumlіAringʤȞ6frac14=ͰɒФŋѣũiacuteźWίˤƗ5ƭШ5ŎȓũźWȓɲœ˛ϠǑѷФȥαϛȭя=ФnakedІαϛеxͰɒϚіoslashЂˣʵѓOumlŜѲ5Ɲ5ȌеOumlĞũˏ6
As such we feel very confident in the rates and occupancies that we will achieve Regarding room prices when benchmarking
against some of the other leading hotel brands in the resort market such as Aman Fayun Hangzhou Banyan Tree Hangzhou Fuchun
Resort Hangzhou Mandarin Oriental Hainan and Commune by the Great Wall average rates in March 2011 for single bedrooms in
this set are ~ RMB2800
ϩfrac14=ͰɒoslashЂˏѢĉƠϡƎˏѢȿcurrenɊάΫ6ФˏѢĉƠĈɘ=ІʙФoacuteƟAacute˛OumlсɜǙacircʑʁaƹ=ˍCҊĂО5ţјНҏѨ5ĥsup1˗ǝ5˓φŴecircĈǙacircũƵ΅OumlŁˣ=Фɱ˓МOumlEumlˆƣʒǩƠķ=6
Regarding occupancies we are confident to achieve occupancies of around 60 after about 4 years of operation but forecast
conservatively that our occupancies will start from around 35 in the 1st year of operation and grow steadily to 45 in year 2
55 in year 3 and 60 after the hotel is lsquomaturersquo from year 4 onwards
ФˏѢȿĈɘ=ͰɒŬϾάΫǑŚɱOumlǑϱ=ͰɒǵϡAumlOgraveOumlˏѢȿ6WŇƗ=ͰɒOumlˏѢȿƮƁϻszligϞɱOuml13=egraveЫOgravefrac34ɱOuml13ũszlig˓ɱOuml1313=szligɱϡŮƮƁЫOgrave6
Given the above estimates we believe that owners can expect attractive investment terms as illustrated in the table below
Ļǟϡ˛OumlŇƗ=ЎƗϛѝɭņOtildeOgraveOumlѱſYƮƁˍ΅o˿
CҊĂО
НҏѨ
ĥsup1˗ǝ
˓φŴecircĈǙacirc
Ƶ΅OumlŁˣ
RMB4270
RMB3500
RMB2000
RMB2150
RMB2388
Aman Fayun Hangzhou
Banyan Tree Hangzhou
Fuchun Resort Hangzhou
Mandarin Oriental Hainan
Commune by the Great Wall Beijing
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Rooms Available 可用房间 121 121 121 121 121 121Estimated occupancy 预计使用率 35 45 55 60 60 51Estimated average daily room rate 预计每日平均房价 2500 2675 2836 2977 3096 2817Growth in room rate 房价增长率 7 6 5 4 6Annual room sales 年房间销售额 38644375 53163619 68876422 78894810 82050603 64325966
38
39
ͰɒOumldivideTHE TEAM
40
Grant Horsfield ndash Chairman naked Group
Grant a native of South Africa is Founder and Chairman of the
naked Group
Before coming to China in 2005 Grant worked in England
and South Africa with more than 10 years business ownership
experience With background in IT he launched eBites
Limited in 2000 Operating nationally eBites was both a
publishing company and a callcentre facilitations company with
headquarters based in Cape Town In 2004 Grant received
an MBA from University of Cape Town Graduate School of
Business Upon graduation he decided to come to China as he
saw China is where business opportunities lie
After spending two years in Shanghai he found himself
overwhelmed by the metropolis and missed the natural beauty
of his home From this desire and need sprouted the concept
for naked Retreats which was launched in 2007 Grantrsquos vision is
to create sanctuaries that are in harmony with the environment
where people can appreciate the simple way of nature and
embrace the naked lifestyle Grantrsquos tireless efforts in promoting
ecotourism in the rural areas not only created jobs but also
pride for the local community He received an environmental
award from the Huzhou Government in 2008
高天成 - naked集团总裁
ij=ɫčIcircTHORNˆ=nakedƍOumlmiddot˽ˆũѵ|6
Ф13ɱȅOgraveѓŘтʣ=ij˪ЬФϯŘƎɫčľѽ=ϾŚɱOuml˙ϛǑϱƎРѽǑϏ6ФʙITǒOumlUѠ΅=ɱij˪ƭȜȥeBitesϾΏŁ=eBitesŁƮϱΝІaacuteŹĞѓΫLJɖƿū=ʙѵˤФǭʔugrave6ɱ=ijƅOtildeȥǭʔugraveAringλ˙λЙOumlMBAλ6dϛŮ=ǧegraveȅѓŘ=ϩǯOgraveȥжȕOuml˙Ɖ6
Ф˛ŝEgraveȥȢɱтŮ=āѳƓxȥ˪Ƃ=sʨAtilde˱ȥѳʿɐǒ6ФжѕИІεʴOumlʶ˼΅=ƭȜnaked Retreats
OumlΖĂФɱOtildeOgraveȥ˹˲6ijOumlΖĂƭШϞĸ˯THORNІѳʿũΣŃdeg=ˆɒǵϡΘѳʿ=ΘnakedOuml˪ƂĈ˾6ij˫ΔAacuteTHORNʵ˪ȾϽѽordfOumlxΦɹȞ=xLjmiddotШȥľѽıŻOtildeOgraveȥIcircTHORNˣʵOumlХϐ6ij˪ƅOtildeȥɱůјоġNāOumlźWAring˼ư6
41
Delphine Yip-Horsfield ndash Partner Ben Wood Studio Shanghai
received her Master of Architecture degree from Harvard
Boston prior to moving to Shanghai to oversee the award
winning Xintiandi project on behalf of Wood and Zapata In
the fall of 2005 Delphine became partner at Ben Wood Studio
Shanghai
Drawing from her own experience of diverse cultures Delphine
has led a multitude of high profile projects such as Hangzhou
Xihutiandi Zhujiajiao Oriental Garden Shanghai Waitanyuan
Beijing Palace 77 Shanghai Hongqiao Commercial Core Lijiang
Lashihai Resort Masterplan etc
In 2006 she was selected Wallpaper magazinersquos first annual 40
under 40 designer of the year
Delphine is the chief master planner and architect for naked
Home Village and naked Stables Private Reserve She also
oversees the visuals and styling of the naked Brand
叶凯欣 - 上海Ben Wood设计室合伙人
ϜǮΩɺ=Ben Wood ˤƗľѽOumlѵƢ=śęAringλƭѡλ6ȅ˛ŝтʣ=ФΒIJ5ɷКũuuacuteľѽ6ȅ˛ŝŮ=CcediloWoodũZapataĤЩΪTHORNΙɧOumlƢethľѽ613ɱʲƕ=ϜǮΩɺBen Wood ˤƗľѽūƃˆ6
ϾѯxŸϽșǑϏOumlϜǮΩɺ=EacuteˇȥηucircijocircΙɧOumlƢeth=VȂţјͻůTHORN5њƝƶecircĈųВ5˛ŝЕ5[ǎłatilde5˛ŝŭʦ˙ϛѓΫ5ȗƯȄŝoacuteƟAacuteѵŔŷˤƗUgrave6
ɱ=ˏκȥWallpaperСьǃɱoacuteϡ΅OumlˤƗ˰6
ϜǮΩnakedƝВAacuteũnaked RetreatsOumlѵˤƗеũƭѡ˰6˶ϚĤЩƢethnaked˙nOumlFũĘķˤƗ6
42
Kang Yang Lim ndash Group Chief Operating Officer naked Group
Group with over 13 years corporate finance and real estate
development experience Previously he was Director of the
real estate division of APP China taking responsibility for the
initial positioning and development of the USD15 billion lsquoWhite
Magnolia Plazarsquo mixed use development project (including
the development of Shanghairsquos first W Hotel) He also led the
concept and development of APPrsquos branded residence and resort
project in Sheshan Shanghai
Finance division of PricewaterhouseCoopers in Melbourne
Australia where he specialized in business value and strategy
worked in inhouse strategy roles for CocaCola GB in London
and to British venture capital firm of the year (2004) ISIS Equity
Partners before coming to China in 2005
Accountants Australia in 2002 and is also an affiliate of the
of Commerce and Diploma in Modern Languages from the
University of Melbourne Australia
林纲洋- naked 集团首席营运官
ƞˏnakedƍOumlȩ˪ϴϾŚɱOumlʝϛ~ƎTHORNǭāǑϏ6Фfrac14тʣ=ѽѓŘDŽŒOumlTHORNǭāOumlѵƢ=ĤЩƠч13ϢЏOumlucircϸ8JЈȈœ9ǭāΙɧOumlcopy˽κшũǭāVȂ˛ŝszligϞƝ ǙacircOumlǭālt6˶ϚщNtildeȥDŽŒƍФ˛ŝҁ˗ʑʁѢЭũoacuteƟAacuteΙɧOumlȓɲũǭā6
ФDŽŒƍˇфтʣ=ȩİϑGAringȚφɣyuml_ʔŴϷOacuteƁƗ˰OumlǑȓ=ѥѣЂ˙ϛƠчũЯɁѰξ6ȩ˪Ф13ɱȅOgraveѓŘтʣэȑǭʔŴϷOacuteŮOumlϞotilde˶ƣɬ=ѽǵǺǵȎɂugraveŁɬOumlЯɁēͺ˰=ϡƎISISOumlʼnʏūѽƃRФϯŘɂugraveOumlϯŘĘΌѱŁˇф6
ȩ˪ФɱƅOtildeȥGAringȚφηƁƗ˰ƁũGAringȚφпʻωǗOumlƁГѱķ6˶ϚƅOtildeȥGAringȚφɣyuml_AringλOuml˙ϛλλϡƎCcedilЇϊλп6
43
Gabriela Lo ndash Managing Director naked Retreats
With over 15 years experience in high end events and PR
management Gabriela has been instrumental in bringing naked
to where it is today As one of the original members of the
naked Team Gabriela has led the growth of naked Retreats
to become one of the most famous eco retreat destinations in
China attracting guests and publicity from around the world
Originally from Macao Gabriela has rich multi cultural and
multinational living and working experience having worked and
studied for many years in Greater China England and Italy
卢家宝 - naked 度假村常务董事
ϴϾŚ13ɱOumlijocircƂiacuteũŁŃŋ΄ŎȓǑϏ=nakedDžOumlǜІȶƝXēxǭ6ѽħdivideOumlmiddot˽ГтϞ=ȶƝXϠǑAEligȭnakedѓŘѻϾɜOuml˪ȾϽɧOumlTHORNтϞ=ͼϭȥȅѳǁĹTHORNOumlǸˆ6ȶƝXȅѳGɑ=ϴϾĖĥOumlucircЏŸũucircŘǝѢũľѽǑϏ=ЬФAringѓŴTHORNʵ=ϯŘũϤAringȚϾѯucircɱωǗǑș6
Judy Zhu ndash General Manager naked Group
Zhu is the General Manager for naked Group ensuring smooth
operations of the group with a particular focus on government
朱燕 - naked 集团总经理
њώ=iquestnaked Retreatsmiddot˽ǭ˽ǜũij˪ūѽ6њώѽƍѵǑȓ=ĤЩIcircTHORNũŋ΄ʽWƍРѽ6Фƞˏnakedтʣ=њώФ˛ŝũ[ǎiquestŚηucircІ˙ϛϾŋOumlфϛ6ФΪͻȈƅOtilde˙ϛλ6
44
Kurt Berman ndash General Manager naked Stables Private Reserve
With over 16 years experience in FampB and high end luxury
resort management Kurt brings a wealth of experience and
will lead the preopening and operations of our new resort ndash
naked Stables Private Reserve Prior to joining naked Kurt was
the preopening General Manager at Six Senses Laamu and
Resident Manager for Six Senses Soneva Gili by Six Senses Kurt
has also worked at other prestigious resorts including Fregate
his career in hospitality in FampB and was a trained Chef with
experience working in many prestigious institutions including
The Dorchester Hotel in London Kurt is from South Africa and
has a masters certificate in hospitality management from Cornell
University
Kurt Berman - naked私人度假村总经理
ϾѯŚɱϬƎijIumlŤŴoacuteƟAacuteOumlŎȓǑϏ=ƮϡĖĥOumlǑϏȭNtildeͰɒΪoacuteƟAacute77)$ 0OumlϱϛũРϱ6Фƞˏ)$ тʣ=10ЬEacuteˇŚ8szligȳĭǦ9+1ϱϛѵǑȓũ8szligȳĭǦ9-2 ((OumlѤacircǑȓ610ŻЬˇфЂamp0ˆŝETHũ1+4UgraveʙўɜoacuteƟˮTHORN610OumlϛʜzЂϬαϛ=ϚϡϞĸФŬucircўɜƉńVȂ-0-0 -$-ltľѽŚOumlρȡϾOumlnot˰610ȅѳɫč=sϴϾǰɪyumlAringλЃOumlǙacircŎȓλ6
Richard Johnston ndash General Manager naked Home Village
Hailing from the United Kingdom but with most of his working
life in resorts throughout Africa Richard brings with him over
20 years experience in General Management and Director level
roles in world class resorts including Azura Retreats Cape Grace
hotel and the Saxon Hotel Richard plays a key role in the set
up of systems training and operating standards His years
of experience and mentoring leadership style make Richard a
natural inspiration for our young hotel management team
Richard Johnston - naked 家园村总经理
RichardȅѳϯŘ=IgraveAringucircOumloacuteƟAacuteľѽiumlФмĸčљ=ϴϾŚɱOumlѴūŎȓũǁƐoacuteƟAacuteVȂAzura
Retreats Cape Grace hotel and the Saxon HotelltijʒŎȓǑϏ6RichardФƭȜ΄5ʅρũРαnѬĈɘʜѯŋƨѽϸ6ĖĥOumlǑϏũȭNtildeĘķ˼OtildeoslashͰɒɱʬOumlǙacircŎȓdivideϾѯѳʿOumlƊȘ6
45
Teun Hanegraaf ndash Sales Director naked Retreats
Teun obtained a Bachelors in Business Studies and Masters
in Strategic Management with a focus on Chinese Business
Culture Teun increased our corporate sales business by 350
in his first year with us bringing international companies
ranging from international conglomerates Unilever and Coca
Cola to more local institutions such as The Shanghai American
School and leading Chinese companies such as Bank of China
韩天宁销售总监
ȅѳŧȈɥEcirc=şɵϴϾ˙ϛλλλ5ЯɁŎȓѥѣЂѓŘ˙ϛŸlt6ȅƍOumlszligϞɱşɵƮŁOumlΝϛijȥ13=sŁAEligȅȥx˟ŘƙβOumlAringŁǸŲ=жʙѓϾŘƙAringʝϛȠūȚŴũǵǺǵȎ=ϚϾ˛ŝɐŘλΠUgraveIcircTHORNƉńũѓŘϫαUgraveѓŘȴʝϛ6
Oliver Yuen ndash nature Reserve amp Recreation Manager
naked Stables Private will be the first private reserve in China
with a wealth of new flora and fauna introduced to the project
from Sydney University Australia and as a fully qualified Ranger
working in many of the worldrsquos best wildlife parks Oliver takes a
special role in ensuring the environment of naked Retreats and
naked Stables Private Reserve will be full of life and a natural
self supporting eco system Oliverrsquos passion for both people and
nature make him the perfect person to teach our guests about
what we do and make their stay not only a relaxing one but
also a fun fulfilling educational one as well Oliver previously
worked in wildlife parks and resorts such as Azura Retreats in
Mozambique Mobala Private Game Reserve in South Africa and
Sydney Aquarium in Australia
袁鹏威 - 活动经理和度假村 生物学家
naked StablesƮѓŘszligϞĸϭljΪOumlцʾũiacuteʾOumlˆoacuteƟʵ6OliverѽϞɜGAringȚφͿɯAringλūķOuml˪λƝiacuteλƝ=ϡƎФǁĹTHORNOumlϙ˪iacuteВľѽOumlľѽе=Ф˼naked Retreats ũnaked StablesϾѯĖĥ˪ѱЕ5ʿѳĺOuml˪΄Oumlźǔľѽ˛QύѯіϘƶ˔6АʊoslashˆȏũѳʿOumlƊʮ˼ѻūOumlˆȅĵͰɒOumlǸˆͰɒѼOuml˷ɋ=sʨ˂ɒФжȕOuml˶ŒxLjLjČ=˶Ϛ˂ɒOumlǝѢǑșlOtildeϾǭΫcurren˹ũϾƷЋϤϦ6АʊтʣФɫčũGAringȚφͿɯѹŏiquestϙ˪iacuteВũWŰʵOumlľѽVȂMozambique OumlAzura Retreats Mobala Private Game Reservelt6
46
Philip C Davis Company Director naked Retreats
Phil joined the Board of Directors for naked Retreats hotel
management company in 2011 His previous board experience
includes Tian Rui Hotel Corporation holder of the master license
for Super 8 economy hotels in China and Hong Kong from 2006
to 2008 He also was a founding shareholder of Tian Rui and
served as its President and Managing Director from 2006 to
2008 He was a board member of Tian Xian Cheng a bai jiu
concern which is a joint venture between Pernod Ricard and a
2010
Phil was previously Chairman of the Budweiser (Wuhan)
International Brewing Company and Managing Director of the
AnheuserBusch business in China and Hong Kong from the
beginning of 1996 through 2002 From 2003 to 2005 he
headed the AnheuserBusch liaison office with Tsingtao Brewing
Company
Phil holds a PhD in history from Washington University and
started his career as a market researcher at a major advertising
agency in the US before moving to AnheuserBusch and
heading its consumer planning and new product development
functions in the 1980s
Philip CDavis naked 度假村公司董事长
PhilЂɱƞˏȥnakedoacuteƟʵǙacircŎȓŁOumligraveƁ6ϡĖĥOumlǑϏVȂФːǙacircƍˇф5ϡƎЂɱэɱФѓŘũѓŘΒIJEacuteˇSuper ǑƖǙacirc ʼnˆ6˶=ϚːǙacircƍOumlmiddot˽ʼnecirc=ФɱэɱʖƣEacuteˇƍOumlѵ|ũigrave6ɱэɱʖƣ=ϞƝІWȎȞƞũJǙ˪ȴʝϛƬɫūѱOumlʝϛ77ΐOumligraveƁГ6
iquestɱэɱ=Phil͵šBudweiserŘƙɳǙŁOumligraveƎѓŘũѓŘΒIJCŝyŁOumligrave6iquestɱэ13ɱ=CŝyũʫETHʌǙŁOumlȠɆdegOumlĤЩˆ6PhilϴϾŴ˭uacuteAringλOumlș˻дλvλ=ФǁɱCcedilȅOgraveCŝy5ĤЩΞĒŔŷũΪʑǭāĿɭтʣ=OumlϛʜzЂɐŘOumlϞƝœĵCcedilȓŁ=Eacuteˇaeligω6
47
OUR INTERNATIONAL TEAM
International team
Chief master planners amp architects
the urban landscape of modern China with Xintiandi in
Shanghai a commercial cultural and entertainment district
Since then the studio has worked on projects in very diverse
categories both small and large scale projects include mixed
use projects like the ldquoTiandirdquo in Hangzhou Chongqing Wuhan
and Foshan luxury villa and high rise residential complexes in
Shanghai and Vietnam as well as various boutique hotels and
Chalet Architects
A00 Architecture is most well known for their research
inenvironmental sustainability and its application to their
work in Architecture Interiors and Furniture Their portfolio
includes feature restaurants luxury spas retail stores design
conversion of dozens of historic Shanghai homes into highly
personalized residences
Interior Designers AIM (Architecture amp Design) brings expertise
in the combination of world architectural styles and design
influences to the interior designs at naked Stables Private
Reserve With the Shanghai office led by the two founding
on comfort warmth and a unique blend between African and
Asian design sensibilities
Landscape Architect
Design Land Collaborative (DLC) is a professional consulting firm
comprised of landscape architects and planners with an office in
Shanghai and the United States Projects have a strong emphasis
on cultural resources historic preservation and ecological
design involving both the public and private sectors
ͰɒOumlāЮdivide
ɴǵϡΑάOumlёȣ
ŘƙŸdivide
首席规划师和建筑师
benwood Studio Shanghai OumlсɜΙɧтϞѠĨШ˛ŝΪTHORNľ=˼ʙƍ˙ϛ5Ÿ5ЄȎϞOumlʵЉ6тŮ=ЁƻȥĹȏŔɟAringΟOumlΙɧ=VȂţјOumlͻůTHORN=іʱ5͵šƎę˗OumlŤŴpϡƎФ˛ŝũЛɫOumlijѢЭʵ=ȮŻϾФѓŘƎˉ_OumlĹȏǐʑǙacircƎoacuteƟ6
小圆房建筑
AOO Architecture ФźǔWŰƎǵ θāЮĈɘϾѯѭЛOumlƭ=s˘ƮʙƭϰϸЂɬƝѩ6ɒƻŚOumlΙɧVȂ˔5ŤŴȤѓΫ5ȫ˙acirc5ˤƗίǙacirc˛ŝυНǙacirc lt5ˆoacuteƟϡƎϞ΄ȧOuml˛ŝș˻ѢЭOumlCcedilŸƎˆŸĨШ6
ɬ ˤƗ˰AIMƭѡˤƗltѥѣЂǁƭѡĘķũˤƗOumlɐƿū=ϭNtildenaked StablesOumlɬˤƗ6ФȅѳŧȈũaȚ˶OumlūѽmiddotTˆȭNtildeOuml˛ŝTdegOumlUѠ΅=ˤƗѣі5ũφčˤƗȓɲOumlntildeˊū6
景观设计
Design Land Collaborative (DLC) ϞƝiquestǒōˤƗІŔŷOumlѥϛѰξŁ=Ф˛ŝІɐŘǩˤϾēрƉń6ʙΙɧ˘ЂŋѣŸș˻ĻЕ=ƿūźW˪ǴƔ=ѥѣЂŁŃƎϾTHORNOumlŔŷ6
48
Engineering amp Project Management team
Scott Wilson Group PLC is a globalintegrated design and
engineering consultancy for the built and natural environments
Scott Wilson is responsible for the project management the
electrical and mechanical engineering for the project
Environmental Consultants
Environmental Resources Management (ERM) a leading global
provider of environmental health and safety risk and social
consulting services ERM deliver innovative solutions for business
and government clients helping them understand and manage
their impacts on the world around them ERM have 137 offices
in 39 countries and employ approximately 3300 staff
Sustainability Consultants
Bisagni Environmental Enterprises (BEE) works with the
engineering and design teams to ensure the environmental
goals set out at the inception of the project are achieved
LEED Consultants
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
Local Design Institute
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
General Contractor
and have been responsible for some of Chinarsquos most iconic
properties such as the World Financial Centre in Shanghai
工程及项目管理团队
Scott Wilson Group PLCϞƝʺʳŔɟOumlźWˤƗƎľѰξŁ6Scott WilsonĤЩΙɧOumlaacuteʠƎƉΤľ6
环境咨询
Environmental Resources Management (ERM)ϞƝʺʳαϛȭѰξŁ=ŀźǔWŰ5ƫǰCʺƎŁŃˣƁĘΌUgraveѰξĞ6ERM˙ϛƎоġɑǸŲŀĨĶβOumlǀǧĈF=UѠɒȥǀsŎȓʙǑϱoslashˣƁźǔAEligȅOumlϳΗ6ERMФʺʳϾ137ĸēрƉń=myĸŘƝ=ϴϾAringК3300ɜГľ6
可持续发展咨询
Bisagni Environmental Enterprises (BEE)ІľˤƗdivideΑűūѽ=ϡʽWФΙɧǭ˽ƼotildeˤȜOumlźǔWŰǵ θāЮɧnOumlȚ˹6
绿色建筑认证咨询
Shanghai Pacific Energy Center (SPEC)ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlŁтϞ6
本地设计公司
Shanghai Baoye Construction Corp Ltd ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlαϛȭŁтϞ6
总承包商
ϞƝŘƝƐľVŁ=ϠƻȥηucircѓŘnьβΙɧ=țˍ˛ŝźʳDŽˊѓΫ6
49
naked COVERAGE
wwwcnngocom
ldquo25 killer things to do this summerrdquo
26 April 2010
Time Magazine
ldquoRun to the Moganshan Hillrdquo
新浪博客
ldquo避世的可能rdquo
31 December 2009
wwwenglisheastdaycom
ldquoThe first batch of ldquoChina Treasured Towns ldquo released
December 2009
Shanghai Urbanatomy
ldquoGet naked this time with horsesrdquo
Shanghai Daily
ldquoGreen MaGIC Casts design spellrdquo
14 October 2009
新浪商品
ldquo中国最佳设计酒店大赏rdquo
September 2009
wwwchannelnewsasiacom
ldquoChinarsquos green resort allows travellers to vacation on good consciencerdquo
2 September 2009
wwwbijianlinblshecom
ldquo莫干隐居rdquo
25 Aug 2009
wwwassociatecontentcom
ldquoThe Exquisite Moganshan Mountains of Chinardquo
Ɏ
Wikitravel
ldquoMoganshanrdquo
德清新闻网
ldquo承包国营林场建造生态ldquo逸站rdquo
wwwsinoeventcom
ldquo亚洲旅游地产及景点峰会成功举行rdquo
wwwchinatravelbrandingcom
ldquoPursuing Green for Greenrdquo
wwwbrandrepublicasia
ldquoMaking moves towards ecofriendly eventsrdquo
7 May 2009
wwwhandsonshanghaiorg
ldquoHands On Asia Conference Summeryrdquo
May 2009
wwwmyvacationcn
ldquo莫干山居rdquo
3 April 2009
wwwshanghaidailycom
ldquoThe naked truth Time to clean up Moganshan litterrdquo
4 March 2009
wwwgreennovateorg
ldquoMoganshan Project Kick Offrdquo
13 February 2009
Travesias
ldquonaked retreatsrdquo
Feb 2009
合肥在线
ldquo大山里的裸家族rdquo
20 October 2008
wwwentrepreneurcom
ldquoThe arrival of the Olympics showcases Chinarsquos burgeoning entrepreneurial spirit ldquo
7 August 2008
50
Shanghaiist
ldquoWeekend escape to Moganshan 莫干山rdquo
9 April 2008
私家地理
ldquo艳阳下的荫凉rdquo
30 May 2008
City Weekend
ldquoGet naked in Moganshanrdquo
25 January 2008
wwwbundpiccom
ldquo在这绿中撒点野rdquo
wwwhuzhougovcn
ldquo相中德清筏头的青山绿水南非客商莫干山下建生态逸站rdquo
wwwurbanatomycom
ldquo24 Hours in Moganshanrdquo
wwwhkheadlinecom
ldquo杭州莫干山竹林深处人家rdquo
15 May 2009
wwwnewsweekcom
ldquoBack from abroadrdquo
May 2009
Chinatravelnet
ldquoMoganshan A Heavenly Hideaway of Bamboo Forests amp Tea Plantationsrdquo
April 2009
wwwmzztmcagovcn
ldquo2009年踏青乐游路线推荐大公布rdquo
16 March 2009
第三媒体
ldquo规划一条畅快随性的踏青之旅rdquo
28 October 2009
wwwdqnewszjolcomcn
ldquo三九坞 ldquo裸家族rdquo钟爱的世外桃源rdquo
28 October 2008
ldquo自驾行天下rdquo之中国莫干山rdquo
Sep 2008
ldquoShiffting Gearsrdquo
Sep 2008
April 2008
Chewed up amp Spit Out
ldquoGet nakedrdquo
19 February 2008
ldquoBest Weekend Getaway Hotels Shanghairdquo
富世
Ecoefficient hotel低碳下榻
April 2011
Spa China Guy 男士派
Experiencing The Unique
2010
Cosmo 时尚
跨洋建屋隐居不隐世
April 2010
Global Times
The Mountain of legends
Global City Geography 城市地理
莫干山 naked Retreats 都市人一ldquo裸rdquo到底的山居生活
Dec 2009
China Daily
Rural Retreat
20 March 2011
China Daily
4th March 2011
Modern Weekly周末画报
圣诞低碳游
Dec 2010
Elite Traveler 携程自由行
旅尚
Esquire
Hidden Best Restaurants
Feb 2011
51
52
53
35
36
INDUSTRY RETURNS AND BENCHMARKS
INDUSTRY REPORT
行业报告
Tourism and urban resorts is one of the fastest growing industries in China According to industry consultant HVS cities such
as Shanghai Beijing Shenzhen Guangzhou Hangzhou and Tianjin all have a population where a critical mass of highly affluent
individuals and successful companies exist generating demand for suburban resorts
ФѓŘ=ȾϽϛũoacuteƟAacuteσɓāЮOumlαϛтϞ6ĻǟʺʳǙacircĞϛltOumlϞΙYĵ˿=ФѓŘOumlѝϘˍ˛ŝ5[ǎ5˧5œј5ţјũdžǩēyѯAringȣOumlĥЍˆʾũĿOumlʝϛ=ϻfrac14ϚƊāȥoslashƴʵoacuteƟAacuteOumlƌAringεʴ6
Amongst other things the exponential growth in private vehicles has seen a huge increase in demand in the leisure market With
the completion of the shenjiahu highway in 2010 the travel time from downtown Shanghai to Deqing is now 2 hours Also with
stop at Deqing) scheduled to open in late 2011 travel time from downtown Shanghai to Moganshan will take between 15 to 2
hours When comparing travel times to get to other resort destinations in China ndash eg Hainan or Lijiang flight times might be within
2 or 3 hours total travel time including travel to airports and check in make the whole trip 6 to 7 hours plus additional travel cost
Within the 2 hour travel radius of Shanghai the quality of resort destinations is also (in our opinion) not at an international standard
with most hotels simply being lsquocity hotels in the countryrsquo rather than true resort properties operating at international standards
shyfrac14т=ѯĸˆγΊOumlāЮ=ĸˆƸϴϾȿϚσʂ˫6ѳɱ˥ƛůijϡŮ=iquest˛ŝOgraveOcircʭϚLjεϘĸΟ˶Ouml6ΪƭOumlijǵϡФ13ēєɬiquest˛ŝUumlAumlţј6ƏƮФɱYacuteǫľOumliquestţјOgraveɫǎOumlijѓϾϞаDzOcircʭlt=ъεϞĸSΟ˶OgraveȢĸΟ˶ǜǵϡiquest˛ŝѓΫOgraveAumlɢī˗6ˍřІѓŘOumloacuteƟˮTHORNŝɫ5ȒƯUgraveaƹ=shyȥϘųĒэĸΟ˶Oumlďα˶ƣ=ŻϘФVȂʣƉ=CʺƤũUgraveEgraveOslashƉ˛ų˛эĸΟ˶=ĽxϸɨΡuumlOumlαųΝȥ6Ѷō˛ŝїiΟ˶ɬOumlγΊoacuteƟʸdeg=э˟ͰɒˈltІŘƙŸnѬŻϾѯɛOumlǢ6AringēOumloacuteƟǙacircϚũѓOumlɨΡǙacircɍϾ_ёOumlʵp=ЗЗAumlxOgraveинŘƙϤϦ˛oacuteƟίĉΙɧOumlϘʴ6
ϛѝЎʖſYІaƹ
37
OUR NICHE
我们的利基
naked sees a need in the market for world class expertly designed and operated resorts which are within 1 to 2 hour travel time
of major cities in China As with other urban resorts we believe that the Leisure market and the MICE (Meetings Incentives
Conferences Events) market will be a huge driver for our business In addition we feel that we are already at the forefront of
the growing focus and concern on environmental design building and operations as well as the growing interest in nature and
environmental education At naked we also place a high emphasis on facilities and services for the entire extended family ndash from
children to parents to grandparents that other resorts do not place dedicated resources for
nakedЎƧOgraveȥФѓŘжϞεʴƏǢȑѝϘϞэȢĸΟ˶Ouml=˶ЁhζǁϞȱOumlѥϛˤƗũŎȓOumloacuteƟΙɧ6ͰɒΑάγΊũƁƁϨ5ưȘȾϽ5AringίʝϛƁϨ5ƂiacuteЮȉltOumloslashͰɒϛOumlіAringʤȞ6frac14=ͰɒФŋѣũiacuteźWίˤƗ5ƭШ5ŎȓũźWȓɲœ˛ϠǑѷФȥαϛȭя=ФnakedІαϛеxͰɒϚіoslashЂˣʵѓOumlŜѲ5Ɲ5ȌеOumlĞũˏ6
As such we feel very confident in the rates and occupancies that we will achieve Regarding room prices when benchmarking
against some of the other leading hotel brands in the resort market such as Aman Fayun Hangzhou Banyan Tree Hangzhou Fuchun
Resort Hangzhou Mandarin Oriental Hainan and Commune by the Great Wall average rates in March 2011 for single bedrooms in
this set are ~ RMB2800
ϩfrac14=ͰɒoslashЂˏѢĉƠϡƎˏѢȿcurrenɊάΫ6ФˏѢĉƠĈɘ=ІʙФoacuteƟAacute˛OumlсɜǙacircʑʁaƹ=ˍCҊĂО5ţјНҏѨ5ĥsup1˗ǝ5˓φŴecircĈǙacircũƵ΅OumlŁˣ=Фɱ˓МOumlEumlˆƣʒǩƠķ=6
Regarding occupancies we are confident to achieve occupancies of around 60 after about 4 years of operation but forecast
conservatively that our occupancies will start from around 35 in the 1st year of operation and grow steadily to 45 in year 2
55 in year 3 and 60 after the hotel is lsquomaturersquo from year 4 onwards
ФˏѢȿĈɘ=ͰɒŬϾάΫǑŚɱOumlǑϱ=ͰɒǵϡAumlOgraveOumlˏѢȿ6WŇƗ=ͰɒOumlˏѢȿƮƁϻszligϞɱOuml13=egraveЫOgravefrac34ɱOuml13ũszlig˓ɱOuml1313=szligɱϡŮƮƁЫOgrave6
Given the above estimates we believe that owners can expect attractive investment terms as illustrated in the table below
Ļǟϡ˛OumlŇƗ=ЎƗϛѝɭņOtildeOgraveOumlѱſYƮƁˍ΅o˿
CҊĂО
НҏѨ
ĥsup1˗ǝ
˓φŴecircĈǙacirc
Ƶ΅OumlŁˣ
RMB4270
RMB3500
RMB2000
RMB2150
RMB2388
Aman Fayun Hangzhou
Banyan Tree Hangzhou
Fuchun Resort Hangzhou
Mandarin Oriental Hainan
Commune by the Great Wall Beijing
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Rooms Available 可用房间 121 121 121 121 121 121Estimated occupancy 预计使用率 35 45 55 60 60 51Estimated average daily room rate 预计每日平均房价 2500 2675 2836 2977 3096 2817Growth in room rate 房价增长率 7 6 5 4 6Annual room sales 年房间销售额 38644375 53163619 68876422 78894810 82050603 64325966
38
39
ͰɒOumldivideTHE TEAM
40
Grant Horsfield ndash Chairman naked Group
Grant a native of South Africa is Founder and Chairman of the
naked Group
Before coming to China in 2005 Grant worked in England
and South Africa with more than 10 years business ownership
experience With background in IT he launched eBites
Limited in 2000 Operating nationally eBites was both a
publishing company and a callcentre facilitations company with
headquarters based in Cape Town In 2004 Grant received
an MBA from University of Cape Town Graduate School of
Business Upon graduation he decided to come to China as he
saw China is where business opportunities lie
After spending two years in Shanghai he found himself
overwhelmed by the metropolis and missed the natural beauty
of his home From this desire and need sprouted the concept
for naked Retreats which was launched in 2007 Grantrsquos vision is
to create sanctuaries that are in harmony with the environment
where people can appreciate the simple way of nature and
embrace the naked lifestyle Grantrsquos tireless efforts in promoting
ecotourism in the rural areas not only created jobs but also
pride for the local community He received an environmental
award from the Huzhou Government in 2008
高天成 - naked集团总裁
ij=ɫčIcircTHORNˆ=nakedƍOumlmiddot˽ˆũѵ|6
Ф13ɱȅOgraveѓŘтʣ=ij˪ЬФϯŘƎɫčľѽ=ϾŚɱOuml˙ϛǑϱƎРѽǑϏ6ФʙITǒOumlUѠ΅=ɱij˪ƭȜȥeBitesϾΏŁ=eBitesŁƮϱΝІaacuteŹĞѓΫLJɖƿū=ʙѵˤФǭʔugrave6ɱ=ijƅOtildeȥǭʔugraveAringλ˙λЙOumlMBAλ6dϛŮ=ǧegraveȅѓŘ=ϩǯOgraveȥжȕOuml˙Ɖ6
Ф˛ŝEgraveȥȢɱтŮ=āѳƓxȥ˪Ƃ=sʨAtilde˱ȥѳʿɐǒ6ФжѕИІεʴOumlʶ˼΅=ƭȜnaked Retreats
OumlΖĂФɱOtildeOgraveȥ˹˲6ijOumlΖĂƭШϞĸ˯THORNІѳʿũΣŃdeg=ˆɒǵϡΘѳʿ=ΘnakedOuml˪ƂĈ˾6ij˫ΔAacuteTHORNʵ˪ȾϽѽordfOumlxΦɹȞ=xLjmiddotШȥľѽıŻOtildeOgraveȥIcircTHORNˣʵOumlХϐ6ij˪ƅOtildeȥɱůјоġNāOumlźWAring˼ư6
41
Delphine Yip-Horsfield ndash Partner Ben Wood Studio Shanghai
received her Master of Architecture degree from Harvard
Boston prior to moving to Shanghai to oversee the award
winning Xintiandi project on behalf of Wood and Zapata In
the fall of 2005 Delphine became partner at Ben Wood Studio
Shanghai
Drawing from her own experience of diverse cultures Delphine
has led a multitude of high profile projects such as Hangzhou
Xihutiandi Zhujiajiao Oriental Garden Shanghai Waitanyuan
Beijing Palace 77 Shanghai Hongqiao Commercial Core Lijiang
Lashihai Resort Masterplan etc
In 2006 she was selected Wallpaper magazinersquos first annual 40
under 40 designer of the year
Delphine is the chief master planner and architect for naked
Home Village and naked Stables Private Reserve She also
oversees the visuals and styling of the naked Brand
叶凯欣 - 上海Ben Wood设计室合伙人
ϜǮΩɺ=Ben Wood ˤƗľѽOumlѵƢ=śęAringλƭѡλ6ȅ˛ŝтʣ=ФΒIJ5ɷКũuuacuteľѽ6ȅ˛ŝŮ=CcediloWoodũZapataĤЩΪTHORNΙɧOumlƢethľѽ613ɱʲƕ=ϜǮΩɺBen Wood ˤƗľѽūƃˆ6
ϾѯxŸϽșǑϏOumlϜǮΩɺ=EacuteˇȥηucircijocircΙɧOumlƢeth=VȂţјͻůTHORN5њƝƶecircĈųВ5˛ŝЕ5[ǎłatilde5˛ŝŭʦ˙ϛѓΫ5ȗƯȄŝoacuteƟAacuteѵŔŷˤƗUgrave6
ɱ=ˏκȥWallpaperСьǃɱoacuteϡ΅OumlˤƗ˰6
ϜǮΩnakedƝВAacuteũnaked RetreatsOumlѵˤƗеũƭѡ˰6˶ϚĤЩƢethnaked˙nOumlFũĘķˤƗ6
42
Kang Yang Lim ndash Group Chief Operating Officer naked Group
Group with over 13 years corporate finance and real estate
development experience Previously he was Director of the
real estate division of APP China taking responsibility for the
initial positioning and development of the USD15 billion lsquoWhite
Magnolia Plazarsquo mixed use development project (including
the development of Shanghairsquos first W Hotel) He also led the
concept and development of APPrsquos branded residence and resort
project in Sheshan Shanghai
Finance division of PricewaterhouseCoopers in Melbourne
Australia where he specialized in business value and strategy
worked in inhouse strategy roles for CocaCola GB in London
and to British venture capital firm of the year (2004) ISIS Equity
Partners before coming to China in 2005
Accountants Australia in 2002 and is also an affiliate of the
of Commerce and Diploma in Modern Languages from the
University of Melbourne Australia
林纲洋- naked 集团首席营运官
ƞˏnakedƍOumlȩ˪ϴϾŚɱOumlʝϛ~ƎTHORNǭāǑϏ6Фfrac14тʣ=ѽѓŘDŽŒOumlTHORNǭāOumlѵƢ=ĤЩƠч13ϢЏOumlucircϸ8JЈȈœ9ǭāΙɧOumlcopy˽κшũǭāVȂ˛ŝszligϞƝ ǙacircOumlǭālt6˶ϚщNtildeȥDŽŒƍФ˛ŝҁ˗ʑʁѢЭũoacuteƟAacuteΙɧOumlȓɲũǭā6
ФDŽŒƍˇфтʣ=ȩİϑGAringȚφɣyuml_ʔŴϷOacuteƁƗ˰OumlǑȓ=ѥѣЂ˙ϛƠчũЯɁѰξ6ȩ˪Ф13ɱȅOgraveѓŘтʣэȑǭʔŴϷOacuteŮOumlϞotilde˶ƣɬ=ѽǵǺǵȎɂugraveŁɬOumlЯɁēͺ˰=ϡƎISISOumlʼnʏūѽƃRФϯŘɂugraveOumlϯŘĘΌѱŁˇф6
ȩ˪ФɱƅOtildeȥGAringȚφηƁƗ˰ƁũGAringȚφпʻωǗOumlƁГѱķ6˶ϚƅOtildeȥGAringȚφɣyuml_AringλOuml˙ϛλλϡƎCcedilЇϊλп6
43
Gabriela Lo ndash Managing Director naked Retreats
With over 15 years experience in high end events and PR
management Gabriela has been instrumental in bringing naked
to where it is today As one of the original members of the
naked Team Gabriela has led the growth of naked Retreats
to become one of the most famous eco retreat destinations in
China attracting guests and publicity from around the world
Originally from Macao Gabriela has rich multi cultural and
multinational living and working experience having worked and
studied for many years in Greater China England and Italy
卢家宝 - naked 度假村常务董事
ϴϾŚ13ɱOumlijocircƂiacuteũŁŃŋ΄ŎȓǑϏ=nakedDžOumlǜІȶƝXēxǭ6ѽħdivideOumlmiddot˽ГтϞ=ȶƝXϠǑAEligȭnakedѓŘѻϾɜOuml˪ȾϽɧOumlTHORNтϞ=ͼϭȥȅѳǁĹTHORNOumlǸˆ6ȶƝXȅѳGɑ=ϴϾĖĥOumlucircЏŸũucircŘǝѢũľѽǑϏ=ЬФAringѓŴTHORNʵ=ϯŘũϤAringȚϾѯucircɱωǗǑș6
Judy Zhu ndash General Manager naked Group
Zhu is the General Manager for naked Group ensuring smooth
operations of the group with a particular focus on government
朱燕 - naked 集团总经理
њώ=iquestnaked Retreatsmiddot˽ǭ˽ǜũij˪ūѽ6њώѽƍѵǑȓ=ĤЩIcircTHORNũŋ΄ʽWƍРѽ6Фƞˏnakedтʣ=њώФ˛ŝũ[ǎiquestŚηucircІ˙ϛϾŋOumlфϛ6ФΪͻȈƅOtilde˙ϛλ6
44
Kurt Berman ndash General Manager naked Stables Private Reserve
With over 16 years experience in FampB and high end luxury
resort management Kurt brings a wealth of experience and
will lead the preopening and operations of our new resort ndash
naked Stables Private Reserve Prior to joining naked Kurt was
the preopening General Manager at Six Senses Laamu and
Resident Manager for Six Senses Soneva Gili by Six Senses Kurt
has also worked at other prestigious resorts including Fregate
his career in hospitality in FampB and was a trained Chef with
experience working in many prestigious institutions including
The Dorchester Hotel in London Kurt is from South Africa and
has a masters certificate in hospitality management from Cornell
University
Kurt Berman - naked私人度假村总经理
ϾѯŚɱϬƎijIumlŤŴoacuteƟAacuteOumlŎȓǑϏ=ƮϡĖĥOumlǑϏȭNtildeͰɒΪoacuteƟAacute77)$ 0OumlϱϛũРϱ6Фƞˏ)$ тʣ=10ЬEacuteˇŚ8szligȳĭǦ9+1ϱϛѵǑȓũ8szligȳĭǦ9-2 ((OumlѤacircǑȓ610ŻЬˇфЂamp0ˆŝETHũ1+4UgraveʙўɜoacuteƟˮTHORN610OumlϛʜzЂϬαϛ=ϚϡϞĸФŬucircўɜƉńVȂ-0-0 -$-ltľѽŚOumlρȡϾOumlnot˰610ȅѳɫč=sϴϾǰɪyumlAringλЃOumlǙacircŎȓλ6
Richard Johnston ndash General Manager naked Home Village
Hailing from the United Kingdom but with most of his working
life in resorts throughout Africa Richard brings with him over
20 years experience in General Management and Director level
roles in world class resorts including Azura Retreats Cape Grace
hotel and the Saxon Hotel Richard plays a key role in the set
up of systems training and operating standards His years
of experience and mentoring leadership style make Richard a
natural inspiration for our young hotel management team
Richard Johnston - naked 家园村总经理
RichardȅѳϯŘ=IgraveAringucircOumloacuteƟAacuteľѽiumlФмĸčљ=ϴϾŚɱOumlѴūŎȓũǁƐoacuteƟAacuteVȂAzura
Retreats Cape Grace hotel and the Saxon HotelltijʒŎȓǑϏ6RichardФƭȜ΄5ʅρũРαnѬĈɘʜѯŋƨѽϸ6ĖĥOumlǑϏũȭNtildeĘķ˼OtildeoslashͰɒɱʬOumlǙacircŎȓdivideϾѯѳʿOumlƊȘ6
45
Teun Hanegraaf ndash Sales Director naked Retreats
Teun obtained a Bachelors in Business Studies and Masters
in Strategic Management with a focus on Chinese Business
Culture Teun increased our corporate sales business by 350
in his first year with us bringing international companies
ranging from international conglomerates Unilever and Coca
Cola to more local institutions such as The Shanghai American
School and leading Chinese companies such as Bank of China
韩天宁销售总监
ȅѳŧȈɥEcirc=şɵϴϾ˙ϛλλλ5ЯɁŎȓѥѣЂѓŘ˙ϛŸlt6ȅƍOumlszligϞɱşɵƮŁOumlΝϛijȥ13=sŁAEligȅȥx˟ŘƙβOumlAringŁǸŲ=жʙѓϾŘƙAringʝϛȠūȚŴũǵǺǵȎ=ϚϾ˛ŝɐŘλΠUgraveIcircTHORNƉńũѓŘϫαUgraveѓŘȴʝϛ6
Oliver Yuen ndash nature Reserve amp Recreation Manager
naked Stables Private will be the first private reserve in China
with a wealth of new flora and fauna introduced to the project
from Sydney University Australia and as a fully qualified Ranger
working in many of the worldrsquos best wildlife parks Oliver takes a
special role in ensuring the environment of naked Retreats and
naked Stables Private Reserve will be full of life and a natural
self supporting eco system Oliverrsquos passion for both people and
nature make him the perfect person to teach our guests about
what we do and make their stay not only a relaxing one but
also a fun fulfilling educational one as well Oliver previously
worked in wildlife parks and resorts such as Azura Retreats in
Mozambique Mobala Private Game Reserve in South Africa and
Sydney Aquarium in Australia
袁鹏威 - 活动经理和度假村 生物学家
naked StablesƮѓŘszligϞĸϭljΪOumlцʾũiacuteʾOumlˆoacuteƟʵ6OliverѽϞɜGAringȚφͿɯAringλūķOuml˪λƝiacuteλƝ=ϡƎФǁĹTHORNOumlϙ˪iacuteВľѽOumlľѽе=Ф˼naked Retreats ũnaked StablesϾѯĖĥ˪ѱЕ5ʿѳĺOuml˪΄Oumlźǔľѽ˛QύѯіϘƶ˔6АʊoslashˆȏũѳʿOumlƊʮ˼ѻūOumlˆȅĵͰɒOumlǸˆͰɒѼOuml˷ɋ=sʨ˂ɒФжȕOuml˶ŒxLjLjČ=˶Ϛ˂ɒOumlǝѢǑșlOtildeϾǭΫcurren˹ũϾƷЋϤϦ6АʊтʣФɫčũGAringȚφͿɯѹŏiquestϙ˪iacuteВũWŰʵOumlľѽVȂMozambique OumlAzura Retreats Mobala Private Game Reservelt6
46
Philip C Davis Company Director naked Retreats
Phil joined the Board of Directors for naked Retreats hotel
management company in 2011 His previous board experience
includes Tian Rui Hotel Corporation holder of the master license
for Super 8 economy hotels in China and Hong Kong from 2006
to 2008 He also was a founding shareholder of Tian Rui and
served as its President and Managing Director from 2006 to
2008 He was a board member of Tian Xian Cheng a bai jiu
concern which is a joint venture between Pernod Ricard and a
2010
Phil was previously Chairman of the Budweiser (Wuhan)
International Brewing Company and Managing Director of the
AnheuserBusch business in China and Hong Kong from the
beginning of 1996 through 2002 From 2003 to 2005 he
headed the AnheuserBusch liaison office with Tsingtao Brewing
Company
Phil holds a PhD in history from Washington University and
started his career as a market researcher at a major advertising
agency in the US before moving to AnheuserBusch and
heading its consumer planning and new product development
functions in the 1980s
Philip CDavis naked 度假村公司董事长
PhilЂɱƞˏȥnakedoacuteƟʵǙacircŎȓŁOumligraveƁ6ϡĖĥOumlǑϏVȂФːǙacircƍˇф5ϡƎЂɱэɱФѓŘũѓŘΒIJEacuteˇSuper ǑƖǙacirc ʼnˆ6˶=ϚːǙacircƍOumlmiddot˽ʼnecirc=ФɱэɱʖƣEacuteˇƍOumlѵ|ũigrave6ɱэɱʖƣ=ϞƝІWȎȞƞũJǙ˪ȴʝϛƬɫūѱOumlʝϛ77ΐOumligraveƁГ6
iquestɱэɱ=Phil͵šBudweiserŘƙɳǙŁOumligraveƎѓŘũѓŘΒIJCŝyŁOumligrave6iquestɱэ13ɱ=CŝyũʫETHʌǙŁOumlȠɆdegOumlĤЩˆ6PhilϴϾŴ˭uacuteAringλOumlș˻дλvλ=ФǁɱCcedilȅOgraveCŝy5ĤЩΞĒŔŷũΪʑǭāĿɭтʣ=OumlϛʜzЂɐŘOumlϞƝœĵCcedilȓŁ=Eacuteˇaeligω6
47
OUR INTERNATIONAL TEAM
International team
Chief master planners amp architects
the urban landscape of modern China with Xintiandi in
Shanghai a commercial cultural and entertainment district
Since then the studio has worked on projects in very diverse
categories both small and large scale projects include mixed
use projects like the ldquoTiandirdquo in Hangzhou Chongqing Wuhan
and Foshan luxury villa and high rise residential complexes in
Shanghai and Vietnam as well as various boutique hotels and
Chalet Architects
A00 Architecture is most well known for their research
inenvironmental sustainability and its application to their
work in Architecture Interiors and Furniture Their portfolio
includes feature restaurants luxury spas retail stores design
conversion of dozens of historic Shanghai homes into highly
personalized residences
Interior Designers AIM (Architecture amp Design) brings expertise
in the combination of world architectural styles and design
influences to the interior designs at naked Stables Private
Reserve With the Shanghai office led by the two founding
on comfort warmth and a unique blend between African and
Asian design sensibilities
Landscape Architect
Design Land Collaborative (DLC) is a professional consulting firm
comprised of landscape architects and planners with an office in
Shanghai and the United States Projects have a strong emphasis
on cultural resources historic preservation and ecological
design involving both the public and private sectors
ͰɒOumlāЮdivide
ɴǵϡΑάOumlёȣ
ŘƙŸdivide
首席规划师和建筑师
benwood Studio Shanghai OumlсɜΙɧтϞѠĨШ˛ŝΪTHORNľ=˼ʙƍ˙ϛ5Ÿ5ЄȎϞOumlʵЉ6тŮ=ЁƻȥĹȏŔɟAringΟOumlΙɧ=VȂţјOumlͻůTHORN=іʱ5͵šƎę˗OumlŤŴpϡƎФ˛ŝũЛɫOumlijѢЭʵ=ȮŻϾФѓŘƎˉ_OumlĹȏǐʑǙacircƎoacuteƟ6
小圆房建筑
AOO Architecture ФźǔWŰƎǵ θāЮĈɘϾѯѭЛOumlƭ=s˘ƮʙƭϰϸЂɬƝѩ6ɒƻŚOumlΙɧVȂ˔5ŤŴȤѓΫ5ȫ˙acirc5ˤƗίǙacirc˛ŝυНǙacirc lt5ˆoacuteƟϡƎϞ΄ȧOuml˛ŝș˻ѢЭOumlCcedilŸƎˆŸĨШ6
ɬ ˤƗ˰AIMƭѡˤƗltѥѣЂǁƭѡĘķũˤƗOumlɐƿū=ϭNtildenaked StablesOumlɬˤƗ6ФȅѳŧȈũaȚ˶OumlūѽmiddotTˆȭNtildeOuml˛ŝTdegOumlUѠ΅=ˤƗѣі5ũφčˤƗȓɲOumlntildeˊū6
景观设计
Design Land Collaborative (DLC) ϞƝiquestǒōˤƗІŔŷOumlѥϛѰξŁ=Ф˛ŝІɐŘǩˤϾēрƉń6ʙΙɧ˘ЂŋѣŸș˻ĻЕ=ƿūźW˪ǴƔ=ѥѣЂŁŃƎϾTHORNOumlŔŷ6
48
Engineering amp Project Management team
Scott Wilson Group PLC is a globalintegrated design and
engineering consultancy for the built and natural environments
Scott Wilson is responsible for the project management the
electrical and mechanical engineering for the project
Environmental Consultants
Environmental Resources Management (ERM) a leading global
provider of environmental health and safety risk and social
consulting services ERM deliver innovative solutions for business
and government clients helping them understand and manage
their impacts on the world around them ERM have 137 offices
in 39 countries and employ approximately 3300 staff
Sustainability Consultants
Bisagni Environmental Enterprises (BEE) works with the
engineering and design teams to ensure the environmental
goals set out at the inception of the project are achieved
LEED Consultants
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
Local Design Institute
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
General Contractor
and have been responsible for some of Chinarsquos most iconic
properties such as the World Financial Centre in Shanghai
工程及项目管理团队
Scott Wilson Group PLCϞƝʺʳŔɟOumlźWˤƗƎľѰξŁ6Scott WilsonĤЩΙɧOumlaacuteʠƎƉΤľ6
环境咨询
Environmental Resources Management (ERM)ϞƝʺʳαϛȭѰξŁ=ŀźǔWŰ5ƫǰCʺƎŁŃˣƁĘΌUgraveѰξĞ6ERM˙ϛƎоġɑǸŲŀĨĶβOumlǀǧĈF=UѠɒȥǀsŎȓʙǑϱoslashˣƁźǔAEligȅOumlϳΗ6ERMФʺʳϾ137ĸēрƉń=myĸŘƝ=ϴϾAringК3300ɜГľ6
可持续发展咨询
Bisagni Environmental Enterprises (BEE)ІľˤƗdivideΑűūѽ=ϡʽWФΙɧǭ˽ƼotildeˤȜOumlźǔWŰǵ θāЮɧnOumlȚ˹6
绿色建筑认证咨询
Shanghai Pacific Energy Center (SPEC)ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlŁтϞ6
本地设计公司
Shanghai Baoye Construction Corp Ltd ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlαϛȭŁтϞ6
总承包商
ϞƝŘƝƐľVŁ=ϠƻȥηucircѓŘnьβΙɧ=țˍ˛ŝźʳDŽˊѓΫ6
49
naked COVERAGE
wwwcnngocom
ldquo25 killer things to do this summerrdquo
26 April 2010
Time Magazine
ldquoRun to the Moganshan Hillrdquo
新浪博客
ldquo避世的可能rdquo
31 December 2009
wwwenglisheastdaycom
ldquoThe first batch of ldquoChina Treasured Towns ldquo released
December 2009
Shanghai Urbanatomy
ldquoGet naked this time with horsesrdquo
Shanghai Daily
ldquoGreen MaGIC Casts design spellrdquo
14 October 2009
新浪商品
ldquo中国最佳设计酒店大赏rdquo
September 2009
wwwchannelnewsasiacom
ldquoChinarsquos green resort allows travellers to vacation on good consciencerdquo
2 September 2009
wwwbijianlinblshecom
ldquo莫干隐居rdquo
25 Aug 2009
wwwassociatecontentcom
ldquoThe Exquisite Moganshan Mountains of Chinardquo
Ɏ
Wikitravel
ldquoMoganshanrdquo
德清新闻网
ldquo承包国营林场建造生态ldquo逸站rdquo
wwwsinoeventcom
ldquo亚洲旅游地产及景点峰会成功举行rdquo
wwwchinatravelbrandingcom
ldquoPursuing Green for Greenrdquo
wwwbrandrepublicasia
ldquoMaking moves towards ecofriendly eventsrdquo
7 May 2009
wwwhandsonshanghaiorg
ldquoHands On Asia Conference Summeryrdquo
May 2009
wwwmyvacationcn
ldquo莫干山居rdquo
3 April 2009
wwwshanghaidailycom
ldquoThe naked truth Time to clean up Moganshan litterrdquo
4 March 2009
wwwgreennovateorg
ldquoMoganshan Project Kick Offrdquo
13 February 2009
Travesias
ldquonaked retreatsrdquo
Feb 2009
合肥在线
ldquo大山里的裸家族rdquo
20 October 2008
wwwentrepreneurcom
ldquoThe arrival of the Olympics showcases Chinarsquos burgeoning entrepreneurial spirit ldquo
7 August 2008
50
Shanghaiist
ldquoWeekend escape to Moganshan 莫干山rdquo
9 April 2008
私家地理
ldquo艳阳下的荫凉rdquo
30 May 2008
City Weekend
ldquoGet naked in Moganshanrdquo
25 January 2008
wwwbundpiccom
ldquo在这绿中撒点野rdquo
wwwhuzhougovcn
ldquo相中德清筏头的青山绿水南非客商莫干山下建生态逸站rdquo
wwwurbanatomycom
ldquo24 Hours in Moganshanrdquo
wwwhkheadlinecom
ldquo杭州莫干山竹林深处人家rdquo
15 May 2009
wwwnewsweekcom
ldquoBack from abroadrdquo
May 2009
Chinatravelnet
ldquoMoganshan A Heavenly Hideaway of Bamboo Forests amp Tea Plantationsrdquo
April 2009
wwwmzztmcagovcn
ldquo2009年踏青乐游路线推荐大公布rdquo
16 March 2009
第三媒体
ldquo规划一条畅快随性的踏青之旅rdquo
28 October 2009
wwwdqnewszjolcomcn
ldquo三九坞 ldquo裸家族rdquo钟爱的世外桃源rdquo
28 October 2008
ldquo自驾行天下rdquo之中国莫干山rdquo
Sep 2008
ldquoShiffting Gearsrdquo
Sep 2008
April 2008
Chewed up amp Spit Out
ldquoGet nakedrdquo
19 February 2008
ldquoBest Weekend Getaway Hotels Shanghairdquo
富世
Ecoefficient hotel低碳下榻
April 2011
Spa China Guy 男士派
Experiencing The Unique
2010
Cosmo 时尚
跨洋建屋隐居不隐世
April 2010
Global Times
The Mountain of legends
Global City Geography 城市地理
莫干山 naked Retreats 都市人一ldquo裸rdquo到底的山居生活
Dec 2009
China Daily
Rural Retreat
20 March 2011
China Daily
4th March 2011
Modern Weekly周末画报
圣诞低碳游
Dec 2010
Elite Traveler 携程自由行
旅尚
Esquire
Hidden Best Restaurants
Feb 2011
51
52
53
36
INDUSTRY RETURNS AND BENCHMARKS
INDUSTRY REPORT
行业报告
Tourism and urban resorts is one of the fastest growing industries in China According to industry consultant HVS cities such
as Shanghai Beijing Shenzhen Guangzhou Hangzhou and Tianjin all have a population where a critical mass of highly affluent
individuals and successful companies exist generating demand for suburban resorts
ФѓŘ=ȾϽϛũoacuteƟAacuteσɓāЮOumlαϛтϞ6ĻǟʺʳǙacircĞϛltOumlϞΙYĵ˿=ФѓŘOumlѝϘˍ˛ŝ5[ǎ5˧5œј5ţјũdžǩēyѯAringȣOumlĥЍˆʾũĿOumlʝϛ=ϻfrac14ϚƊāȥoslashƴʵoacuteƟAacuteOumlƌAringεʴ6
Amongst other things the exponential growth in private vehicles has seen a huge increase in demand in the leisure market With
the completion of the shenjiahu highway in 2010 the travel time from downtown Shanghai to Deqing is now 2 hours Also with
stop at Deqing) scheduled to open in late 2011 travel time from downtown Shanghai to Moganshan will take between 15 to 2
hours When comparing travel times to get to other resort destinations in China ndash eg Hainan or Lijiang flight times might be within
2 or 3 hours total travel time including travel to airports and check in make the whole trip 6 to 7 hours plus additional travel cost
Within the 2 hour travel radius of Shanghai the quality of resort destinations is also (in our opinion) not at an international standard
with most hotels simply being lsquocity hotels in the countryrsquo rather than true resort properties operating at international standards
shyfrac14т=ѯĸˆγΊOumlāЮ=ĸˆƸϴϾȿϚσʂ˫6ѳɱ˥ƛůijϡŮ=iquest˛ŝOgraveOcircʭϚLjεϘĸΟ˶Ouml6ΪƭOumlijǵϡФ13ēєɬiquest˛ŝUumlAumlţј6ƏƮФɱYacuteǫľOumliquestţјOgraveɫǎOumlijѓϾϞаDzOcircʭlt=ъεϞĸSΟ˶OgraveȢĸΟ˶ǜǵϡiquest˛ŝѓΫOgraveAumlɢī˗6ˍřІѓŘOumloacuteƟˮTHORNŝɫ5ȒƯUgraveaƹ=shyȥϘųĒэĸΟ˶Oumlďα˶ƣ=ŻϘФVȂʣƉ=CʺƤũUgraveEgraveOslashƉ˛ų˛эĸΟ˶=ĽxϸɨΡuumlOumlαųΝȥ6Ѷō˛ŝїiΟ˶ɬOumlγΊoacuteƟʸdeg=э˟ͰɒˈltІŘƙŸnѬŻϾѯɛOumlǢ6AringēOumloacuteƟǙacircϚũѓOumlɨΡǙacircɍϾ_ёOumlʵp=ЗЗAumlxOgraveинŘƙϤϦ˛oacuteƟίĉΙɧOumlϘʴ6
ϛѝЎʖſYІaƹ
37
OUR NICHE
我们的利基
naked sees a need in the market for world class expertly designed and operated resorts which are within 1 to 2 hour travel time
of major cities in China As with other urban resorts we believe that the Leisure market and the MICE (Meetings Incentives
Conferences Events) market will be a huge driver for our business In addition we feel that we are already at the forefront of
the growing focus and concern on environmental design building and operations as well as the growing interest in nature and
environmental education At naked we also place a high emphasis on facilities and services for the entire extended family ndash from
children to parents to grandparents that other resorts do not place dedicated resources for
nakedЎƧOgraveȥФѓŘжϞεʴƏǢȑѝϘϞэȢĸΟ˶Ouml=˶ЁhζǁϞȱOumlѥϛˤƗũŎȓOumloacuteƟΙɧ6ͰɒΑάγΊũƁƁϨ5ưȘȾϽ5AringίʝϛƁϨ5ƂiacuteЮȉltOumloslashͰɒϛOumlіAringʤȞ6frac14=ͰɒФŋѣũiacuteźWίˤƗ5ƭШ5ŎȓũźWȓɲœ˛ϠǑѷФȥαϛȭя=ФnakedІαϛеxͰɒϚіoslashЂˣʵѓOumlŜѲ5Ɲ5ȌеOumlĞũˏ6
As such we feel very confident in the rates and occupancies that we will achieve Regarding room prices when benchmarking
against some of the other leading hotel brands in the resort market such as Aman Fayun Hangzhou Banyan Tree Hangzhou Fuchun
Resort Hangzhou Mandarin Oriental Hainan and Commune by the Great Wall average rates in March 2011 for single bedrooms in
this set are ~ RMB2800
ϩfrac14=ͰɒoslashЂˏѢĉƠϡƎˏѢȿcurrenɊάΫ6ФˏѢĉƠĈɘ=ІʙФoacuteƟAacute˛OumlсɜǙacircʑʁaƹ=ˍCҊĂО5ţјНҏѨ5ĥsup1˗ǝ5˓φŴecircĈǙacircũƵ΅OumlŁˣ=Фɱ˓МOumlEumlˆƣʒǩƠķ=6
Regarding occupancies we are confident to achieve occupancies of around 60 after about 4 years of operation but forecast
conservatively that our occupancies will start from around 35 in the 1st year of operation and grow steadily to 45 in year 2
55 in year 3 and 60 after the hotel is lsquomaturersquo from year 4 onwards
ФˏѢȿĈɘ=ͰɒŬϾάΫǑŚɱOumlǑϱ=ͰɒǵϡAumlOgraveOumlˏѢȿ6WŇƗ=ͰɒOumlˏѢȿƮƁϻszligϞɱOuml13=egraveЫOgravefrac34ɱOuml13ũszlig˓ɱOuml1313=szligɱϡŮƮƁЫOgrave6
Given the above estimates we believe that owners can expect attractive investment terms as illustrated in the table below
Ļǟϡ˛OumlŇƗ=ЎƗϛѝɭņOtildeOgraveOumlѱſYƮƁˍ΅o˿
CҊĂО
НҏѨ
ĥsup1˗ǝ
˓φŴecircĈǙacirc
Ƶ΅OumlŁˣ
RMB4270
RMB3500
RMB2000
RMB2150
RMB2388
Aman Fayun Hangzhou
Banyan Tree Hangzhou
Fuchun Resort Hangzhou
Mandarin Oriental Hainan
Commune by the Great Wall Beijing
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Rooms Available 可用房间 121 121 121 121 121 121Estimated occupancy 预计使用率 35 45 55 60 60 51Estimated average daily room rate 预计每日平均房价 2500 2675 2836 2977 3096 2817Growth in room rate 房价增长率 7 6 5 4 6Annual room sales 年房间销售额 38644375 53163619 68876422 78894810 82050603 64325966
38
39
ͰɒOumldivideTHE TEAM
40
Grant Horsfield ndash Chairman naked Group
Grant a native of South Africa is Founder and Chairman of the
naked Group
Before coming to China in 2005 Grant worked in England
and South Africa with more than 10 years business ownership
experience With background in IT he launched eBites
Limited in 2000 Operating nationally eBites was both a
publishing company and a callcentre facilitations company with
headquarters based in Cape Town In 2004 Grant received
an MBA from University of Cape Town Graduate School of
Business Upon graduation he decided to come to China as he
saw China is where business opportunities lie
After spending two years in Shanghai he found himself
overwhelmed by the metropolis and missed the natural beauty
of his home From this desire and need sprouted the concept
for naked Retreats which was launched in 2007 Grantrsquos vision is
to create sanctuaries that are in harmony with the environment
where people can appreciate the simple way of nature and
embrace the naked lifestyle Grantrsquos tireless efforts in promoting
ecotourism in the rural areas not only created jobs but also
pride for the local community He received an environmental
award from the Huzhou Government in 2008
高天成 - naked集团总裁
ij=ɫčIcircTHORNˆ=nakedƍOumlmiddot˽ˆũѵ|6
Ф13ɱȅOgraveѓŘтʣ=ij˪ЬФϯŘƎɫčľѽ=ϾŚɱOuml˙ϛǑϱƎРѽǑϏ6ФʙITǒOumlUѠ΅=ɱij˪ƭȜȥeBitesϾΏŁ=eBitesŁƮϱΝІaacuteŹĞѓΫLJɖƿū=ʙѵˤФǭʔugrave6ɱ=ijƅOtildeȥǭʔugraveAringλ˙λЙOumlMBAλ6dϛŮ=ǧegraveȅѓŘ=ϩǯOgraveȥжȕOuml˙Ɖ6
Ф˛ŝEgraveȥȢɱтŮ=āѳƓxȥ˪Ƃ=sʨAtilde˱ȥѳʿɐǒ6ФжѕИІεʴOumlʶ˼΅=ƭȜnaked Retreats
OumlΖĂФɱOtildeOgraveȥ˹˲6ijOumlΖĂƭШϞĸ˯THORNІѳʿũΣŃdeg=ˆɒǵϡΘѳʿ=ΘnakedOuml˪ƂĈ˾6ij˫ΔAacuteTHORNʵ˪ȾϽѽordfOumlxΦɹȞ=xLjmiddotШȥľѽıŻOtildeOgraveȥIcircTHORNˣʵOumlХϐ6ij˪ƅOtildeȥɱůјоġNāOumlźWAring˼ư6
41
Delphine Yip-Horsfield ndash Partner Ben Wood Studio Shanghai
received her Master of Architecture degree from Harvard
Boston prior to moving to Shanghai to oversee the award
winning Xintiandi project on behalf of Wood and Zapata In
the fall of 2005 Delphine became partner at Ben Wood Studio
Shanghai
Drawing from her own experience of diverse cultures Delphine
has led a multitude of high profile projects such as Hangzhou
Xihutiandi Zhujiajiao Oriental Garden Shanghai Waitanyuan
Beijing Palace 77 Shanghai Hongqiao Commercial Core Lijiang
Lashihai Resort Masterplan etc
In 2006 she was selected Wallpaper magazinersquos first annual 40
under 40 designer of the year
Delphine is the chief master planner and architect for naked
Home Village and naked Stables Private Reserve She also
oversees the visuals and styling of the naked Brand
叶凯欣 - 上海Ben Wood设计室合伙人
ϜǮΩɺ=Ben Wood ˤƗľѽOumlѵƢ=śęAringλƭѡλ6ȅ˛ŝтʣ=ФΒIJ5ɷКũuuacuteľѽ6ȅ˛ŝŮ=CcediloWoodũZapataĤЩΪTHORNΙɧOumlƢethľѽ613ɱʲƕ=ϜǮΩɺBen Wood ˤƗľѽūƃˆ6
ϾѯxŸϽșǑϏOumlϜǮΩɺ=EacuteˇȥηucircijocircΙɧOumlƢeth=VȂţјͻůTHORN5њƝƶecircĈųВ5˛ŝЕ5[ǎłatilde5˛ŝŭʦ˙ϛѓΫ5ȗƯȄŝoacuteƟAacuteѵŔŷˤƗUgrave6
ɱ=ˏκȥWallpaperСьǃɱoacuteϡ΅OumlˤƗ˰6
ϜǮΩnakedƝВAacuteũnaked RetreatsOumlѵˤƗеũƭѡ˰6˶ϚĤЩƢethnaked˙nOumlFũĘķˤƗ6
42
Kang Yang Lim ndash Group Chief Operating Officer naked Group
Group with over 13 years corporate finance and real estate
development experience Previously he was Director of the
real estate division of APP China taking responsibility for the
initial positioning and development of the USD15 billion lsquoWhite
Magnolia Plazarsquo mixed use development project (including
the development of Shanghairsquos first W Hotel) He also led the
concept and development of APPrsquos branded residence and resort
project in Sheshan Shanghai
Finance division of PricewaterhouseCoopers in Melbourne
Australia where he specialized in business value and strategy
worked in inhouse strategy roles for CocaCola GB in London
and to British venture capital firm of the year (2004) ISIS Equity
Partners before coming to China in 2005
Accountants Australia in 2002 and is also an affiliate of the
of Commerce and Diploma in Modern Languages from the
University of Melbourne Australia
林纲洋- naked 集团首席营运官
ƞˏnakedƍOumlȩ˪ϴϾŚɱOumlʝϛ~ƎTHORNǭāǑϏ6Фfrac14тʣ=ѽѓŘDŽŒOumlTHORNǭāOumlѵƢ=ĤЩƠч13ϢЏOumlucircϸ8JЈȈœ9ǭāΙɧOumlcopy˽κшũǭāVȂ˛ŝszligϞƝ ǙacircOumlǭālt6˶ϚщNtildeȥDŽŒƍФ˛ŝҁ˗ʑʁѢЭũoacuteƟAacuteΙɧOumlȓɲũǭā6
ФDŽŒƍˇфтʣ=ȩİϑGAringȚφɣyuml_ʔŴϷOacuteƁƗ˰OumlǑȓ=ѥѣЂ˙ϛƠчũЯɁѰξ6ȩ˪Ф13ɱȅOgraveѓŘтʣэȑǭʔŴϷOacuteŮOumlϞotilde˶ƣɬ=ѽǵǺǵȎɂugraveŁɬOumlЯɁēͺ˰=ϡƎISISOumlʼnʏūѽƃRФϯŘɂugraveOumlϯŘĘΌѱŁˇф6
ȩ˪ФɱƅOtildeȥGAringȚφηƁƗ˰ƁũGAringȚφпʻωǗOumlƁГѱķ6˶ϚƅOtildeȥGAringȚφɣyuml_AringλOuml˙ϛλλϡƎCcedilЇϊλп6
43
Gabriela Lo ndash Managing Director naked Retreats
With over 15 years experience in high end events and PR
management Gabriela has been instrumental in bringing naked
to where it is today As one of the original members of the
naked Team Gabriela has led the growth of naked Retreats
to become one of the most famous eco retreat destinations in
China attracting guests and publicity from around the world
Originally from Macao Gabriela has rich multi cultural and
multinational living and working experience having worked and
studied for many years in Greater China England and Italy
卢家宝 - naked 度假村常务董事
ϴϾŚ13ɱOumlijocircƂiacuteũŁŃŋ΄ŎȓǑϏ=nakedDžOumlǜІȶƝXēxǭ6ѽħdivideOumlmiddot˽ГтϞ=ȶƝXϠǑAEligȭnakedѓŘѻϾɜOuml˪ȾϽɧOumlTHORNтϞ=ͼϭȥȅѳǁĹTHORNOumlǸˆ6ȶƝXȅѳGɑ=ϴϾĖĥOumlucircЏŸũucircŘǝѢũľѽǑϏ=ЬФAringѓŴTHORNʵ=ϯŘũϤAringȚϾѯucircɱωǗǑș6
Judy Zhu ndash General Manager naked Group
Zhu is the General Manager for naked Group ensuring smooth
operations of the group with a particular focus on government
朱燕 - naked 集团总经理
њώ=iquestnaked Retreatsmiddot˽ǭ˽ǜũij˪ūѽ6њώѽƍѵǑȓ=ĤЩIcircTHORNũŋ΄ʽWƍРѽ6Фƞˏnakedтʣ=њώФ˛ŝũ[ǎiquestŚηucircІ˙ϛϾŋOumlфϛ6ФΪͻȈƅOtilde˙ϛλ6
44
Kurt Berman ndash General Manager naked Stables Private Reserve
With over 16 years experience in FampB and high end luxury
resort management Kurt brings a wealth of experience and
will lead the preopening and operations of our new resort ndash
naked Stables Private Reserve Prior to joining naked Kurt was
the preopening General Manager at Six Senses Laamu and
Resident Manager for Six Senses Soneva Gili by Six Senses Kurt
has also worked at other prestigious resorts including Fregate
his career in hospitality in FampB and was a trained Chef with
experience working in many prestigious institutions including
The Dorchester Hotel in London Kurt is from South Africa and
has a masters certificate in hospitality management from Cornell
University
Kurt Berman - naked私人度假村总经理
ϾѯŚɱϬƎijIumlŤŴoacuteƟAacuteOumlŎȓǑϏ=ƮϡĖĥOumlǑϏȭNtildeͰɒΪoacuteƟAacute77)$ 0OumlϱϛũРϱ6Фƞˏ)$ тʣ=10ЬEacuteˇŚ8szligȳĭǦ9+1ϱϛѵǑȓũ8szligȳĭǦ9-2 ((OumlѤacircǑȓ610ŻЬˇфЂamp0ˆŝETHũ1+4UgraveʙўɜoacuteƟˮTHORN610OumlϛʜzЂϬαϛ=ϚϡϞĸФŬucircўɜƉńVȂ-0-0 -$-ltľѽŚOumlρȡϾOumlnot˰610ȅѳɫč=sϴϾǰɪyumlAringλЃOumlǙacircŎȓλ6
Richard Johnston ndash General Manager naked Home Village
Hailing from the United Kingdom but with most of his working
life in resorts throughout Africa Richard brings with him over
20 years experience in General Management and Director level
roles in world class resorts including Azura Retreats Cape Grace
hotel and the Saxon Hotel Richard plays a key role in the set
up of systems training and operating standards His years
of experience and mentoring leadership style make Richard a
natural inspiration for our young hotel management team
Richard Johnston - naked 家园村总经理
RichardȅѳϯŘ=IgraveAringucircOumloacuteƟAacuteľѽiumlФмĸčљ=ϴϾŚɱOumlѴūŎȓũǁƐoacuteƟAacuteVȂAzura
Retreats Cape Grace hotel and the Saxon HotelltijʒŎȓǑϏ6RichardФƭȜ΄5ʅρũРαnѬĈɘʜѯŋƨѽϸ6ĖĥOumlǑϏũȭNtildeĘķ˼OtildeoslashͰɒɱʬOumlǙacircŎȓdivideϾѯѳʿOumlƊȘ6
45
Teun Hanegraaf ndash Sales Director naked Retreats
Teun obtained a Bachelors in Business Studies and Masters
in Strategic Management with a focus on Chinese Business
Culture Teun increased our corporate sales business by 350
in his first year with us bringing international companies
ranging from international conglomerates Unilever and Coca
Cola to more local institutions such as The Shanghai American
School and leading Chinese companies such as Bank of China
韩天宁销售总监
ȅѳŧȈɥEcirc=şɵϴϾ˙ϛλλλ5ЯɁŎȓѥѣЂѓŘ˙ϛŸlt6ȅƍOumlszligϞɱşɵƮŁOumlΝϛijȥ13=sŁAEligȅȥx˟ŘƙβOumlAringŁǸŲ=жʙѓϾŘƙAringʝϛȠūȚŴũǵǺǵȎ=ϚϾ˛ŝɐŘλΠUgraveIcircTHORNƉńũѓŘϫαUgraveѓŘȴʝϛ6
Oliver Yuen ndash nature Reserve amp Recreation Manager
naked Stables Private will be the first private reserve in China
with a wealth of new flora and fauna introduced to the project
from Sydney University Australia and as a fully qualified Ranger
working in many of the worldrsquos best wildlife parks Oliver takes a
special role in ensuring the environment of naked Retreats and
naked Stables Private Reserve will be full of life and a natural
self supporting eco system Oliverrsquos passion for both people and
nature make him the perfect person to teach our guests about
what we do and make their stay not only a relaxing one but
also a fun fulfilling educational one as well Oliver previously
worked in wildlife parks and resorts such as Azura Retreats in
Mozambique Mobala Private Game Reserve in South Africa and
Sydney Aquarium in Australia
袁鹏威 - 活动经理和度假村 生物学家
naked StablesƮѓŘszligϞĸϭljΪOumlцʾũiacuteʾOumlˆoacuteƟʵ6OliverѽϞɜGAringȚφͿɯAringλūķOuml˪λƝiacuteλƝ=ϡƎФǁĹTHORNOumlϙ˪iacuteВľѽOumlľѽе=Ф˼naked Retreats ũnaked StablesϾѯĖĥ˪ѱЕ5ʿѳĺOuml˪΄Oumlźǔľѽ˛QύѯіϘƶ˔6АʊoslashˆȏũѳʿOumlƊʮ˼ѻūOumlˆȅĵͰɒOumlǸˆͰɒѼOuml˷ɋ=sʨ˂ɒФжȕOuml˶ŒxLjLjČ=˶Ϛ˂ɒOumlǝѢǑșlOtildeϾǭΫcurren˹ũϾƷЋϤϦ6АʊтʣФɫčũGAringȚφͿɯѹŏiquestϙ˪iacuteВũWŰʵOumlľѽVȂMozambique OumlAzura Retreats Mobala Private Game Reservelt6
46
Philip C Davis Company Director naked Retreats
Phil joined the Board of Directors for naked Retreats hotel
management company in 2011 His previous board experience
includes Tian Rui Hotel Corporation holder of the master license
for Super 8 economy hotels in China and Hong Kong from 2006
to 2008 He also was a founding shareholder of Tian Rui and
served as its President and Managing Director from 2006 to
2008 He was a board member of Tian Xian Cheng a bai jiu
concern which is a joint venture between Pernod Ricard and a
2010
Phil was previously Chairman of the Budweiser (Wuhan)
International Brewing Company and Managing Director of the
AnheuserBusch business in China and Hong Kong from the
beginning of 1996 through 2002 From 2003 to 2005 he
headed the AnheuserBusch liaison office with Tsingtao Brewing
Company
Phil holds a PhD in history from Washington University and
started his career as a market researcher at a major advertising
agency in the US before moving to AnheuserBusch and
heading its consumer planning and new product development
functions in the 1980s
Philip CDavis naked 度假村公司董事长
PhilЂɱƞˏȥnakedoacuteƟʵǙacircŎȓŁOumligraveƁ6ϡĖĥOumlǑϏVȂФːǙacircƍˇф5ϡƎЂɱэɱФѓŘũѓŘΒIJEacuteˇSuper ǑƖǙacirc ʼnˆ6˶=ϚːǙacircƍOumlmiddot˽ʼnecirc=ФɱэɱʖƣEacuteˇƍOumlѵ|ũigrave6ɱэɱʖƣ=ϞƝІWȎȞƞũJǙ˪ȴʝϛƬɫūѱOumlʝϛ77ΐOumligraveƁГ6
iquestɱэɱ=Phil͵šBudweiserŘƙɳǙŁOumligraveƎѓŘũѓŘΒIJCŝyŁOumligrave6iquestɱэ13ɱ=CŝyũʫETHʌǙŁOumlȠɆdegOumlĤЩˆ6PhilϴϾŴ˭uacuteAringλOumlș˻дλvλ=ФǁɱCcedilȅOgraveCŝy5ĤЩΞĒŔŷũΪʑǭāĿɭтʣ=OumlϛʜzЂɐŘOumlϞƝœĵCcedilȓŁ=Eacuteˇaeligω6
47
OUR INTERNATIONAL TEAM
International team
Chief master planners amp architects
the urban landscape of modern China with Xintiandi in
Shanghai a commercial cultural and entertainment district
Since then the studio has worked on projects in very diverse
categories both small and large scale projects include mixed
use projects like the ldquoTiandirdquo in Hangzhou Chongqing Wuhan
and Foshan luxury villa and high rise residential complexes in
Shanghai and Vietnam as well as various boutique hotels and
Chalet Architects
A00 Architecture is most well known for their research
inenvironmental sustainability and its application to their
work in Architecture Interiors and Furniture Their portfolio
includes feature restaurants luxury spas retail stores design
conversion of dozens of historic Shanghai homes into highly
personalized residences
Interior Designers AIM (Architecture amp Design) brings expertise
in the combination of world architectural styles and design
influences to the interior designs at naked Stables Private
Reserve With the Shanghai office led by the two founding
on comfort warmth and a unique blend between African and
Asian design sensibilities
Landscape Architect
Design Land Collaborative (DLC) is a professional consulting firm
comprised of landscape architects and planners with an office in
Shanghai and the United States Projects have a strong emphasis
on cultural resources historic preservation and ecological
design involving both the public and private sectors
ͰɒOumlāЮdivide
ɴǵϡΑάOumlёȣ
ŘƙŸdivide
首席规划师和建筑师
benwood Studio Shanghai OumlсɜΙɧтϞѠĨШ˛ŝΪTHORNľ=˼ʙƍ˙ϛ5Ÿ5ЄȎϞOumlʵЉ6тŮ=ЁƻȥĹȏŔɟAringΟOumlΙɧ=VȂţјOumlͻůTHORN=іʱ5͵šƎę˗OumlŤŴpϡƎФ˛ŝũЛɫOumlijѢЭʵ=ȮŻϾФѓŘƎˉ_OumlĹȏǐʑǙacircƎoacuteƟ6
小圆房建筑
AOO Architecture ФźǔWŰƎǵ θāЮĈɘϾѯѭЛOumlƭ=s˘ƮʙƭϰϸЂɬƝѩ6ɒƻŚOumlΙɧVȂ˔5ŤŴȤѓΫ5ȫ˙acirc5ˤƗίǙacirc˛ŝυНǙacirc lt5ˆoacuteƟϡƎϞ΄ȧOuml˛ŝș˻ѢЭOumlCcedilŸƎˆŸĨШ6
ɬ ˤƗ˰AIMƭѡˤƗltѥѣЂǁƭѡĘķũˤƗOumlɐƿū=ϭNtildenaked StablesOumlɬˤƗ6ФȅѳŧȈũaȚ˶OumlūѽmiddotTˆȭNtildeOuml˛ŝTdegOumlUѠ΅=ˤƗѣі5ũφčˤƗȓɲOumlntildeˊū6
景观设计
Design Land Collaborative (DLC) ϞƝiquestǒōˤƗІŔŷOumlѥϛѰξŁ=Ф˛ŝІɐŘǩˤϾēрƉń6ʙΙɧ˘ЂŋѣŸș˻ĻЕ=ƿūźW˪ǴƔ=ѥѣЂŁŃƎϾTHORNOumlŔŷ6
48
Engineering amp Project Management team
Scott Wilson Group PLC is a globalintegrated design and
engineering consultancy for the built and natural environments
Scott Wilson is responsible for the project management the
electrical and mechanical engineering for the project
Environmental Consultants
Environmental Resources Management (ERM) a leading global
provider of environmental health and safety risk and social
consulting services ERM deliver innovative solutions for business
and government clients helping them understand and manage
their impacts on the world around them ERM have 137 offices
in 39 countries and employ approximately 3300 staff
Sustainability Consultants
Bisagni Environmental Enterprises (BEE) works with the
engineering and design teams to ensure the environmental
goals set out at the inception of the project are achieved
LEED Consultants
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
Local Design Institute
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
General Contractor
and have been responsible for some of Chinarsquos most iconic
properties such as the World Financial Centre in Shanghai
工程及项目管理团队
Scott Wilson Group PLCϞƝʺʳŔɟOumlźWˤƗƎľѰξŁ6Scott WilsonĤЩΙɧOumlaacuteʠƎƉΤľ6
环境咨询
Environmental Resources Management (ERM)ϞƝʺʳαϛȭѰξŁ=ŀźǔWŰ5ƫǰCʺƎŁŃˣƁĘΌUgraveѰξĞ6ERM˙ϛƎоġɑǸŲŀĨĶβOumlǀǧĈF=UѠɒȥǀsŎȓʙǑϱoslashˣƁźǔAEligȅOumlϳΗ6ERMФʺʳϾ137ĸēрƉń=myĸŘƝ=ϴϾAringК3300ɜГľ6
可持续发展咨询
Bisagni Environmental Enterprises (BEE)ІľˤƗdivideΑűūѽ=ϡʽWФΙɧǭ˽ƼotildeˤȜOumlźǔWŰǵ θāЮɧnOumlȚ˹6
绿色建筑认证咨询
Shanghai Pacific Energy Center (SPEC)ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlŁтϞ6
本地设计公司
Shanghai Baoye Construction Corp Ltd ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlαϛȭŁтϞ6
总承包商
ϞƝŘƝƐľVŁ=ϠƻȥηucircѓŘnьβΙɧ=țˍ˛ŝźʳDŽˊѓΫ6
49
naked COVERAGE
wwwcnngocom
ldquo25 killer things to do this summerrdquo
26 April 2010
Time Magazine
ldquoRun to the Moganshan Hillrdquo
新浪博客
ldquo避世的可能rdquo
31 December 2009
wwwenglisheastdaycom
ldquoThe first batch of ldquoChina Treasured Towns ldquo released
December 2009
Shanghai Urbanatomy
ldquoGet naked this time with horsesrdquo
Shanghai Daily
ldquoGreen MaGIC Casts design spellrdquo
14 October 2009
新浪商品
ldquo中国最佳设计酒店大赏rdquo
September 2009
wwwchannelnewsasiacom
ldquoChinarsquos green resort allows travellers to vacation on good consciencerdquo
2 September 2009
wwwbijianlinblshecom
ldquo莫干隐居rdquo
25 Aug 2009
wwwassociatecontentcom
ldquoThe Exquisite Moganshan Mountains of Chinardquo
Ɏ
Wikitravel
ldquoMoganshanrdquo
德清新闻网
ldquo承包国营林场建造生态ldquo逸站rdquo
wwwsinoeventcom
ldquo亚洲旅游地产及景点峰会成功举行rdquo
wwwchinatravelbrandingcom
ldquoPursuing Green for Greenrdquo
wwwbrandrepublicasia
ldquoMaking moves towards ecofriendly eventsrdquo
7 May 2009
wwwhandsonshanghaiorg
ldquoHands On Asia Conference Summeryrdquo
May 2009
wwwmyvacationcn
ldquo莫干山居rdquo
3 April 2009
wwwshanghaidailycom
ldquoThe naked truth Time to clean up Moganshan litterrdquo
4 March 2009
wwwgreennovateorg
ldquoMoganshan Project Kick Offrdquo
13 February 2009
Travesias
ldquonaked retreatsrdquo
Feb 2009
合肥在线
ldquo大山里的裸家族rdquo
20 October 2008
wwwentrepreneurcom
ldquoThe arrival of the Olympics showcases Chinarsquos burgeoning entrepreneurial spirit ldquo
7 August 2008
50
Shanghaiist
ldquoWeekend escape to Moganshan 莫干山rdquo
9 April 2008
私家地理
ldquo艳阳下的荫凉rdquo
30 May 2008
City Weekend
ldquoGet naked in Moganshanrdquo
25 January 2008
wwwbundpiccom
ldquo在这绿中撒点野rdquo
wwwhuzhougovcn
ldquo相中德清筏头的青山绿水南非客商莫干山下建生态逸站rdquo
wwwurbanatomycom
ldquo24 Hours in Moganshanrdquo
wwwhkheadlinecom
ldquo杭州莫干山竹林深处人家rdquo
15 May 2009
wwwnewsweekcom
ldquoBack from abroadrdquo
May 2009
Chinatravelnet
ldquoMoganshan A Heavenly Hideaway of Bamboo Forests amp Tea Plantationsrdquo
April 2009
wwwmzztmcagovcn
ldquo2009年踏青乐游路线推荐大公布rdquo
16 March 2009
第三媒体
ldquo规划一条畅快随性的踏青之旅rdquo
28 October 2009
wwwdqnewszjolcomcn
ldquo三九坞 ldquo裸家族rdquo钟爱的世外桃源rdquo
28 October 2008
ldquo自驾行天下rdquo之中国莫干山rdquo
Sep 2008
ldquoShiffting Gearsrdquo
Sep 2008
April 2008
Chewed up amp Spit Out
ldquoGet nakedrdquo
19 February 2008
ldquoBest Weekend Getaway Hotels Shanghairdquo
富世
Ecoefficient hotel低碳下榻
April 2011
Spa China Guy 男士派
Experiencing The Unique
2010
Cosmo 时尚
跨洋建屋隐居不隐世
April 2010
Global Times
The Mountain of legends
Global City Geography 城市地理
莫干山 naked Retreats 都市人一ldquo裸rdquo到底的山居生活
Dec 2009
China Daily
Rural Retreat
20 March 2011
China Daily
4th March 2011
Modern Weekly周末画报
圣诞低碳游
Dec 2010
Elite Traveler 携程自由行
旅尚
Esquire
Hidden Best Restaurants
Feb 2011
51
52
53
37
OUR NICHE
我们的利基
naked sees a need in the market for world class expertly designed and operated resorts which are within 1 to 2 hour travel time
of major cities in China As with other urban resorts we believe that the Leisure market and the MICE (Meetings Incentives
Conferences Events) market will be a huge driver for our business In addition we feel that we are already at the forefront of
the growing focus and concern on environmental design building and operations as well as the growing interest in nature and
environmental education At naked we also place a high emphasis on facilities and services for the entire extended family ndash from
children to parents to grandparents that other resorts do not place dedicated resources for
nakedЎƧOgraveȥФѓŘжϞεʴƏǢȑѝϘϞэȢĸΟ˶Ouml=˶ЁhζǁϞȱOumlѥϛˤƗũŎȓOumloacuteƟΙɧ6ͰɒΑάγΊũƁƁϨ5ưȘȾϽ5AringίʝϛƁϨ5ƂiacuteЮȉltOumloslashͰɒϛOumlіAringʤȞ6frac14=ͰɒФŋѣũiacuteźWίˤƗ5ƭШ5ŎȓũźWȓɲœ˛ϠǑѷФȥαϛȭя=ФnakedІαϛеxͰɒϚіoslashЂˣʵѓOumlŜѲ5Ɲ5ȌеOumlĞũˏ6
As such we feel very confident in the rates and occupancies that we will achieve Regarding room prices when benchmarking
against some of the other leading hotel brands in the resort market such as Aman Fayun Hangzhou Banyan Tree Hangzhou Fuchun
Resort Hangzhou Mandarin Oriental Hainan and Commune by the Great Wall average rates in March 2011 for single bedrooms in
this set are ~ RMB2800
ϩfrac14=ͰɒoslashЂˏѢĉƠϡƎˏѢȿcurrenɊάΫ6ФˏѢĉƠĈɘ=ІʙФoacuteƟAacute˛OumlсɜǙacircʑʁaƹ=ˍCҊĂО5ţјНҏѨ5ĥsup1˗ǝ5˓φŴecircĈǙacircũƵ΅OumlŁˣ=Фɱ˓МOumlEumlˆƣʒǩƠķ=6
Regarding occupancies we are confident to achieve occupancies of around 60 after about 4 years of operation but forecast
conservatively that our occupancies will start from around 35 in the 1st year of operation and grow steadily to 45 in year 2
55 in year 3 and 60 after the hotel is lsquomaturersquo from year 4 onwards
ФˏѢȿĈɘ=ͰɒŬϾάΫǑŚɱOumlǑϱ=ͰɒǵϡAumlOgraveOumlˏѢȿ6WŇƗ=ͰɒOumlˏѢȿƮƁϻszligϞɱOuml13=egraveЫOgravefrac34ɱOuml13ũszlig˓ɱOuml1313=szligɱϡŮƮƁЫOgrave6
Given the above estimates we believe that owners can expect attractive investment terms as illustrated in the table below
Ļǟϡ˛OumlŇƗ=ЎƗϛѝɭņOtildeOgraveOumlѱſYƮƁˍ΅o˿
CҊĂО
НҏѨ
ĥsup1˗ǝ
˓φŴecircĈǙacirc
Ƶ΅OumlŁˣ
RMB4270
RMB3500
RMB2000
RMB2150
RMB2388
Aman Fayun Hangzhou
Banyan Tree Hangzhou
Fuchun Resort Hangzhou
Mandarin Oriental Hainan
Commune by the Great Wall Beijing
HOTEL PROJECTIONS 酒店规划 Year 1 Year 2 Year 3 Year 4 Year 5 AVERAGE
Rooms Available 可用房间 121 121 121 121 121 121Estimated occupancy 预计使用率 35 45 55 60 60 51Estimated average daily room rate 预计每日平均房价 2500 2675 2836 2977 3096 2817Growth in room rate 房价增长率 7 6 5 4 6Annual room sales 年房间销售额 38644375 53163619 68876422 78894810 82050603 64325966
38
39
ͰɒOumldivideTHE TEAM
40
Grant Horsfield ndash Chairman naked Group
Grant a native of South Africa is Founder and Chairman of the
naked Group
Before coming to China in 2005 Grant worked in England
and South Africa with more than 10 years business ownership
experience With background in IT he launched eBites
Limited in 2000 Operating nationally eBites was both a
publishing company and a callcentre facilitations company with
headquarters based in Cape Town In 2004 Grant received
an MBA from University of Cape Town Graduate School of
Business Upon graduation he decided to come to China as he
saw China is where business opportunities lie
After spending two years in Shanghai he found himself
overwhelmed by the metropolis and missed the natural beauty
of his home From this desire and need sprouted the concept
for naked Retreats which was launched in 2007 Grantrsquos vision is
to create sanctuaries that are in harmony with the environment
where people can appreciate the simple way of nature and
embrace the naked lifestyle Grantrsquos tireless efforts in promoting
ecotourism in the rural areas not only created jobs but also
pride for the local community He received an environmental
award from the Huzhou Government in 2008
高天成 - naked集团总裁
ij=ɫčIcircTHORNˆ=nakedƍOumlmiddot˽ˆũѵ|6
Ф13ɱȅOgraveѓŘтʣ=ij˪ЬФϯŘƎɫčľѽ=ϾŚɱOuml˙ϛǑϱƎРѽǑϏ6ФʙITǒOumlUѠ΅=ɱij˪ƭȜȥeBitesϾΏŁ=eBitesŁƮϱΝІaacuteŹĞѓΫLJɖƿū=ʙѵˤФǭʔugrave6ɱ=ijƅOtildeȥǭʔugraveAringλ˙λЙOumlMBAλ6dϛŮ=ǧegraveȅѓŘ=ϩǯOgraveȥжȕOuml˙Ɖ6
Ф˛ŝEgraveȥȢɱтŮ=āѳƓxȥ˪Ƃ=sʨAtilde˱ȥѳʿɐǒ6ФжѕИІεʴOumlʶ˼΅=ƭȜnaked Retreats
OumlΖĂФɱOtildeOgraveȥ˹˲6ijOumlΖĂƭШϞĸ˯THORNІѳʿũΣŃdeg=ˆɒǵϡΘѳʿ=ΘnakedOuml˪ƂĈ˾6ij˫ΔAacuteTHORNʵ˪ȾϽѽordfOumlxΦɹȞ=xLjmiddotШȥľѽıŻOtildeOgraveȥIcircTHORNˣʵOumlХϐ6ij˪ƅOtildeȥɱůјоġNāOumlźWAring˼ư6
41
Delphine Yip-Horsfield ndash Partner Ben Wood Studio Shanghai
received her Master of Architecture degree from Harvard
Boston prior to moving to Shanghai to oversee the award
winning Xintiandi project on behalf of Wood and Zapata In
the fall of 2005 Delphine became partner at Ben Wood Studio
Shanghai
Drawing from her own experience of diverse cultures Delphine
has led a multitude of high profile projects such as Hangzhou
Xihutiandi Zhujiajiao Oriental Garden Shanghai Waitanyuan
Beijing Palace 77 Shanghai Hongqiao Commercial Core Lijiang
Lashihai Resort Masterplan etc
In 2006 she was selected Wallpaper magazinersquos first annual 40
under 40 designer of the year
Delphine is the chief master planner and architect for naked
Home Village and naked Stables Private Reserve She also
oversees the visuals and styling of the naked Brand
叶凯欣 - 上海Ben Wood设计室合伙人
ϜǮΩɺ=Ben Wood ˤƗľѽOumlѵƢ=śęAringλƭѡλ6ȅ˛ŝтʣ=ФΒIJ5ɷКũuuacuteľѽ6ȅ˛ŝŮ=CcediloWoodũZapataĤЩΪTHORNΙɧOumlƢethľѽ613ɱʲƕ=ϜǮΩɺBen Wood ˤƗľѽūƃˆ6
ϾѯxŸϽșǑϏOumlϜǮΩɺ=EacuteˇȥηucircijocircΙɧOumlƢeth=VȂţјͻůTHORN5њƝƶecircĈųВ5˛ŝЕ5[ǎłatilde5˛ŝŭʦ˙ϛѓΫ5ȗƯȄŝoacuteƟAacuteѵŔŷˤƗUgrave6
ɱ=ˏκȥWallpaperСьǃɱoacuteϡ΅OumlˤƗ˰6
ϜǮΩnakedƝВAacuteũnaked RetreatsOumlѵˤƗеũƭѡ˰6˶ϚĤЩƢethnaked˙nOumlFũĘķˤƗ6
42
Kang Yang Lim ndash Group Chief Operating Officer naked Group
Group with over 13 years corporate finance and real estate
development experience Previously he was Director of the
real estate division of APP China taking responsibility for the
initial positioning and development of the USD15 billion lsquoWhite
Magnolia Plazarsquo mixed use development project (including
the development of Shanghairsquos first W Hotel) He also led the
concept and development of APPrsquos branded residence and resort
project in Sheshan Shanghai
Finance division of PricewaterhouseCoopers in Melbourne
Australia where he specialized in business value and strategy
worked in inhouse strategy roles for CocaCola GB in London
and to British venture capital firm of the year (2004) ISIS Equity
Partners before coming to China in 2005
Accountants Australia in 2002 and is also an affiliate of the
of Commerce and Diploma in Modern Languages from the
University of Melbourne Australia
林纲洋- naked 集团首席营运官
ƞˏnakedƍOumlȩ˪ϴϾŚɱOumlʝϛ~ƎTHORNǭāǑϏ6Фfrac14тʣ=ѽѓŘDŽŒOumlTHORNǭāOumlѵƢ=ĤЩƠч13ϢЏOumlucircϸ8JЈȈœ9ǭāΙɧOumlcopy˽κшũǭāVȂ˛ŝszligϞƝ ǙacircOumlǭālt6˶ϚщNtildeȥDŽŒƍФ˛ŝҁ˗ʑʁѢЭũoacuteƟAacuteΙɧOumlȓɲũǭā6
ФDŽŒƍˇфтʣ=ȩİϑGAringȚφɣyuml_ʔŴϷOacuteƁƗ˰OumlǑȓ=ѥѣЂ˙ϛƠчũЯɁѰξ6ȩ˪Ф13ɱȅOgraveѓŘтʣэȑǭʔŴϷOacuteŮOumlϞotilde˶ƣɬ=ѽǵǺǵȎɂugraveŁɬOumlЯɁēͺ˰=ϡƎISISOumlʼnʏūѽƃRФϯŘɂugraveOumlϯŘĘΌѱŁˇф6
ȩ˪ФɱƅOtildeȥGAringȚφηƁƗ˰ƁũGAringȚφпʻωǗOumlƁГѱķ6˶ϚƅOtildeȥGAringȚφɣyuml_AringλOuml˙ϛλλϡƎCcedilЇϊλп6
43
Gabriela Lo ndash Managing Director naked Retreats
With over 15 years experience in high end events and PR
management Gabriela has been instrumental in bringing naked
to where it is today As one of the original members of the
naked Team Gabriela has led the growth of naked Retreats
to become one of the most famous eco retreat destinations in
China attracting guests and publicity from around the world
Originally from Macao Gabriela has rich multi cultural and
multinational living and working experience having worked and
studied for many years in Greater China England and Italy
卢家宝 - naked 度假村常务董事
ϴϾŚ13ɱOumlijocircƂiacuteũŁŃŋ΄ŎȓǑϏ=nakedDžOumlǜІȶƝXēxǭ6ѽħdivideOumlmiddot˽ГтϞ=ȶƝXϠǑAEligȭnakedѓŘѻϾɜOuml˪ȾϽɧOumlTHORNтϞ=ͼϭȥȅѳǁĹTHORNOumlǸˆ6ȶƝXȅѳGɑ=ϴϾĖĥOumlucircЏŸũucircŘǝѢũľѽǑϏ=ЬФAringѓŴTHORNʵ=ϯŘũϤAringȚϾѯucircɱωǗǑș6
Judy Zhu ndash General Manager naked Group
Zhu is the General Manager for naked Group ensuring smooth
operations of the group with a particular focus on government
朱燕 - naked 集团总经理
њώ=iquestnaked Retreatsmiddot˽ǭ˽ǜũij˪ūѽ6њώѽƍѵǑȓ=ĤЩIcircTHORNũŋ΄ʽWƍРѽ6Фƞˏnakedтʣ=њώФ˛ŝũ[ǎiquestŚηucircІ˙ϛϾŋOumlфϛ6ФΪͻȈƅOtilde˙ϛλ6
44
Kurt Berman ndash General Manager naked Stables Private Reserve
With over 16 years experience in FampB and high end luxury
resort management Kurt brings a wealth of experience and
will lead the preopening and operations of our new resort ndash
naked Stables Private Reserve Prior to joining naked Kurt was
the preopening General Manager at Six Senses Laamu and
Resident Manager for Six Senses Soneva Gili by Six Senses Kurt
has also worked at other prestigious resorts including Fregate
his career in hospitality in FampB and was a trained Chef with
experience working in many prestigious institutions including
The Dorchester Hotel in London Kurt is from South Africa and
has a masters certificate in hospitality management from Cornell
University
Kurt Berman - naked私人度假村总经理
ϾѯŚɱϬƎijIumlŤŴoacuteƟAacuteOumlŎȓǑϏ=ƮϡĖĥOumlǑϏȭNtildeͰɒΪoacuteƟAacute77)$ 0OumlϱϛũРϱ6Фƞˏ)$ тʣ=10ЬEacuteˇŚ8szligȳĭǦ9+1ϱϛѵǑȓũ8szligȳĭǦ9-2 ((OumlѤacircǑȓ610ŻЬˇфЂamp0ˆŝETHũ1+4UgraveʙўɜoacuteƟˮTHORN610OumlϛʜzЂϬαϛ=ϚϡϞĸФŬucircўɜƉńVȂ-0-0 -$-ltľѽŚOumlρȡϾOumlnot˰610ȅѳɫč=sϴϾǰɪyumlAringλЃOumlǙacircŎȓλ6
Richard Johnston ndash General Manager naked Home Village
Hailing from the United Kingdom but with most of his working
life in resorts throughout Africa Richard brings with him over
20 years experience in General Management and Director level
roles in world class resorts including Azura Retreats Cape Grace
hotel and the Saxon Hotel Richard plays a key role in the set
up of systems training and operating standards His years
of experience and mentoring leadership style make Richard a
natural inspiration for our young hotel management team
Richard Johnston - naked 家园村总经理
RichardȅѳϯŘ=IgraveAringucircOumloacuteƟAacuteľѽiumlФмĸčљ=ϴϾŚɱOumlѴūŎȓũǁƐoacuteƟAacuteVȂAzura
Retreats Cape Grace hotel and the Saxon HotelltijʒŎȓǑϏ6RichardФƭȜ΄5ʅρũРαnѬĈɘʜѯŋƨѽϸ6ĖĥOumlǑϏũȭNtildeĘķ˼OtildeoslashͰɒɱʬOumlǙacircŎȓdivideϾѯѳʿOumlƊȘ6
45
Teun Hanegraaf ndash Sales Director naked Retreats
Teun obtained a Bachelors in Business Studies and Masters
in Strategic Management with a focus on Chinese Business
Culture Teun increased our corporate sales business by 350
in his first year with us bringing international companies
ranging from international conglomerates Unilever and Coca
Cola to more local institutions such as The Shanghai American
School and leading Chinese companies such as Bank of China
韩天宁销售总监
ȅѳŧȈɥEcirc=şɵϴϾ˙ϛλλλ5ЯɁŎȓѥѣЂѓŘ˙ϛŸlt6ȅƍOumlszligϞɱşɵƮŁOumlΝϛijȥ13=sŁAEligȅȥx˟ŘƙβOumlAringŁǸŲ=жʙѓϾŘƙAringʝϛȠūȚŴũǵǺǵȎ=ϚϾ˛ŝɐŘλΠUgraveIcircTHORNƉńũѓŘϫαUgraveѓŘȴʝϛ6
Oliver Yuen ndash nature Reserve amp Recreation Manager
naked Stables Private will be the first private reserve in China
with a wealth of new flora and fauna introduced to the project
from Sydney University Australia and as a fully qualified Ranger
working in many of the worldrsquos best wildlife parks Oliver takes a
special role in ensuring the environment of naked Retreats and
naked Stables Private Reserve will be full of life and a natural
self supporting eco system Oliverrsquos passion for both people and
nature make him the perfect person to teach our guests about
what we do and make their stay not only a relaxing one but
also a fun fulfilling educational one as well Oliver previously
worked in wildlife parks and resorts such as Azura Retreats in
Mozambique Mobala Private Game Reserve in South Africa and
Sydney Aquarium in Australia
袁鹏威 - 活动经理和度假村 生物学家
naked StablesƮѓŘszligϞĸϭljΪOumlцʾũiacuteʾOumlˆoacuteƟʵ6OliverѽϞɜGAringȚφͿɯAringλūķOuml˪λƝiacuteλƝ=ϡƎФǁĹTHORNOumlϙ˪iacuteВľѽOumlľѽе=Ф˼naked Retreats ũnaked StablesϾѯĖĥ˪ѱЕ5ʿѳĺOuml˪΄Oumlźǔľѽ˛QύѯіϘƶ˔6АʊoslashˆȏũѳʿOumlƊʮ˼ѻūOumlˆȅĵͰɒOumlǸˆͰɒѼOuml˷ɋ=sʨ˂ɒФжȕOuml˶ŒxLjLjČ=˶Ϛ˂ɒOumlǝѢǑșlOtildeϾǭΫcurren˹ũϾƷЋϤϦ6АʊтʣФɫčũGAringȚφͿɯѹŏiquestϙ˪iacuteВũWŰʵOumlľѽVȂMozambique OumlAzura Retreats Mobala Private Game Reservelt6
46
Philip C Davis Company Director naked Retreats
Phil joined the Board of Directors for naked Retreats hotel
management company in 2011 His previous board experience
includes Tian Rui Hotel Corporation holder of the master license
for Super 8 economy hotels in China and Hong Kong from 2006
to 2008 He also was a founding shareholder of Tian Rui and
served as its President and Managing Director from 2006 to
2008 He was a board member of Tian Xian Cheng a bai jiu
concern which is a joint venture between Pernod Ricard and a
2010
Phil was previously Chairman of the Budweiser (Wuhan)
International Brewing Company and Managing Director of the
AnheuserBusch business in China and Hong Kong from the
beginning of 1996 through 2002 From 2003 to 2005 he
headed the AnheuserBusch liaison office with Tsingtao Brewing
Company
Phil holds a PhD in history from Washington University and
started his career as a market researcher at a major advertising
agency in the US before moving to AnheuserBusch and
heading its consumer planning and new product development
functions in the 1980s
Philip CDavis naked 度假村公司董事长
PhilЂɱƞˏȥnakedoacuteƟʵǙacircŎȓŁOumligraveƁ6ϡĖĥOumlǑϏVȂФːǙacircƍˇф5ϡƎЂɱэɱФѓŘũѓŘΒIJEacuteˇSuper ǑƖǙacirc ʼnˆ6˶=ϚːǙacircƍOumlmiddot˽ʼnecirc=ФɱэɱʖƣEacuteˇƍOumlѵ|ũigrave6ɱэɱʖƣ=ϞƝІWȎȞƞũJǙ˪ȴʝϛƬɫūѱOumlʝϛ77ΐOumligraveƁГ6
iquestɱэɱ=Phil͵šBudweiserŘƙɳǙŁOumligraveƎѓŘũѓŘΒIJCŝyŁOumligrave6iquestɱэ13ɱ=CŝyũʫETHʌǙŁOumlȠɆdegOumlĤЩˆ6PhilϴϾŴ˭uacuteAringλOumlș˻дλvλ=ФǁɱCcedilȅOgraveCŝy5ĤЩΞĒŔŷũΪʑǭāĿɭтʣ=OumlϛʜzЂɐŘOumlϞƝœĵCcedilȓŁ=Eacuteˇaeligω6
47
OUR INTERNATIONAL TEAM
International team
Chief master planners amp architects
the urban landscape of modern China with Xintiandi in
Shanghai a commercial cultural and entertainment district
Since then the studio has worked on projects in very diverse
categories both small and large scale projects include mixed
use projects like the ldquoTiandirdquo in Hangzhou Chongqing Wuhan
and Foshan luxury villa and high rise residential complexes in
Shanghai and Vietnam as well as various boutique hotels and
Chalet Architects
A00 Architecture is most well known for their research
inenvironmental sustainability and its application to their
work in Architecture Interiors and Furniture Their portfolio
includes feature restaurants luxury spas retail stores design
conversion of dozens of historic Shanghai homes into highly
personalized residences
Interior Designers AIM (Architecture amp Design) brings expertise
in the combination of world architectural styles and design
influences to the interior designs at naked Stables Private
Reserve With the Shanghai office led by the two founding
on comfort warmth and a unique blend between African and
Asian design sensibilities
Landscape Architect
Design Land Collaborative (DLC) is a professional consulting firm
comprised of landscape architects and planners with an office in
Shanghai and the United States Projects have a strong emphasis
on cultural resources historic preservation and ecological
design involving both the public and private sectors
ͰɒOumlāЮdivide
ɴǵϡΑάOumlёȣ
ŘƙŸdivide
首席规划师和建筑师
benwood Studio Shanghai OumlсɜΙɧтϞѠĨШ˛ŝΪTHORNľ=˼ʙƍ˙ϛ5Ÿ5ЄȎϞOumlʵЉ6тŮ=ЁƻȥĹȏŔɟAringΟOumlΙɧ=VȂţјOumlͻůTHORN=іʱ5͵šƎę˗OumlŤŴpϡƎФ˛ŝũЛɫOumlijѢЭʵ=ȮŻϾФѓŘƎˉ_OumlĹȏǐʑǙacircƎoacuteƟ6
小圆房建筑
AOO Architecture ФźǔWŰƎǵ θāЮĈɘϾѯѭЛOumlƭ=s˘ƮʙƭϰϸЂɬƝѩ6ɒƻŚOumlΙɧVȂ˔5ŤŴȤѓΫ5ȫ˙acirc5ˤƗίǙacirc˛ŝυНǙacirc lt5ˆoacuteƟϡƎϞ΄ȧOuml˛ŝș˻ѢЭOumlCcedilŸƎˆŸĨШ6
ɬ ˤƗ˰AIMƭѡˤƗltѥѣЂǁƭѡĘķũˤƗOumlɐƿū=ϭNtildenaked StablesOumlɬˤƗ6ФȅѳŧȈũaȚ˶OumlūѽmiddotTˆȭNtildeOuml˛ŝTdegOumlUѠ΅=ˤƗѣі5ũφčˤƗȓɲOumlntildeˊū6
景观设计
Design Land Collaborative (DLC) ϞƝiquestǒōˤƗІŔŷOumlѥϛѰξŁ=Ф˛ŝІɐŘǩˤϾēрƉń6ʙΙɧ˘ЂŋѣŸș˻ĻЕ=ƿūźW˪ǴƔ=ѥѣЂŁŃƎϾTHORNOumlŔŷ6
48
Engineering amp Project Management team
Scott Wilson Group PLC is a globalintegrated design and
engineering consultancy for the built and natural environments
Scott Wilson is responsible for the project management the
electrical and mechanical engineering for the project
Environmental Consultants
Environmental Resources Management (ERM) a leading global
provider of environmental health and safety risk and social
consulting services ERM deliver innovative solutions for business
and government clients helping them understand and manage
their impacts on the world around them ERM have 137 offices
in 39 countries and employ approximately 3300 staff
Sustainability Consultants
Bisagni Environmental Enterprises (BEE) works with the
engineering and design teams to ensure the environmental
goals set out at the inception of the project are achieved
LEED Consultants
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
Local Design Institute
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
General Contractor
and have been responsible for some of Chinarsquos most iconic
properties such as the World Financial Centre in Shanghai
工程及项目管理团队
Scott Wilson Group PLCϞƝʺʳŔɟOumlźWˤƗƎľѰξŁ6Scott WilsonĤЩΙɧOumlaacuteʠƎƉΤľ6
环境咨询
Environmental Resources Management (ERM)ϞƝʺʳαϛȭѰξŁ=ŀźǔWŰ5ƫǰCʺƎŁŃˣƁĘΌUgraveѰξĞ6ERM˙ϛƎоġɑǸŲŀĨĶβOumlǀǧĈF=UѠɒȥǀsŎȓʙǑϱoslashˣƁźǔAEligȅOumlϳΗ6ERMФʺʳϾ137ĸēрƉń=myĸŘƝ=ϴϾAringК3300ɜГľ6
可持续发展咨询
Bisagni Environmental Enterprises (BEE)ІľˤƗdivideΑűūѽ=ϡʽWФΙɧǭ˽ƼotildeˤȜOumlźǔWŰǵ θāЮɧnOumlȚ˹6
绿色建筑认证咨询
Shanghai Pacific Energy Center (SPEC)ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlŁтϞ6
本地设计公司
Shanghai Baoye Construction Corp Ltd ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlαϛȭŁтϞ6
总承包商
ϞƝŘƝƐľVŁ=ϠƻȥηucircѓŘnьβΙɧ=țˍ˛ŝźʳDŽˊѓΫ6
49
naked COVERAGE
wwwcnngocom
ldquo25 killer things to do this summerrdquo
26 April 2010
Time Magazine
ldquoRun to the Moganshan Hillrdquo
新浪博客
ldquo避世的可能rdquo
31 December 2009
wwwenglisheastdaycom
ldquoThe first batch of ldquoChina Treasured Towns ldquo released
December 2009
Shanghai Urbanatomy
ldquoGet naked this time with horsesrdquo
Shanghai Daily
ldquoGreen MaGIC Casts design spellrdquo
14 October 2009
新浪商品
ldquo中国最佳设计酒店大赏rdquo
September 2009
wwwchannelnewsasiacom
ldquoChinarsquos green resort allows travellers to vacation on good consciencerdquo
2 September 2009
wwwbijianlinblshecom
ldquo莫干隐居rdquo
25 Aug 2009
wwwassociatecontentcom
ldquoThe Exquisite Moganshan Mountains of Chinardquo
Ɏ
Wikitravel
ldquoMoganshanrdquo
德清新闻网
ldquo承包国营林场建造生态ldquo逸站rdquo
wwwsinoeventcom
ldquo亚洲旅游地产及景点峰会成功举行rdquo
wwwchinatravelbrandingcom
ldquoPursuing Green for Greenrdquo
wwwbrandrepublicasia
ldquoMaking moves towards ecofriendly eventsrdquo
7 May 2009
wwwhandsonshanghaiorg
ldquoHands On Asia Conference Summeryrdquo
May 2009
wwwmyvacationcn
ldquo莫干山居rdquo
3 April 2009
wwwshanghaidailycom
ldquoThe naked truth Time to clean up Moganshan litterrdquo
4 March 2009
wwwgreennovateorg
ldquoMoganshan Project Kick Offrdquo
13 February 2009
Travesias
ldquonaked retreatsrdquo
Feb 2009
合肥在线
ldquo大山里的裸家族rdquo
20 October 2008
wwwentrepreneurcom
ldquoThe arrival of the Olympics showcases Chinarsquos burgeoning entrepreneurial spirit ldquo
7 August 2008
50
Shanghaiist
ldquoWeekend escape to Moganshan 莫干山rdquo
9 April 2008
私家地理
ldquo艳阳下的荫凉rdquo
30 May 2008
City Weekend
ldquoGet naked in Moganshanrdquo
25 January 2008
wwwbundpiccom
ldquo在这绿中撒点野rdquo
wwwhuzhougovcn
ldquo相中德清筏头的青山绿水南非客商莫干山下建生态逸站rdquo
wwwurbanatomycom
ldquo24 Hours in Moganshanrdquo
wwwhkheadlinecom
ldquo杭州莫干山竹林深处人家rdquo
15 May 2009
wwwnewsweekcom
ldquoBack from abroadrdquo
May 2009
Chinatravelnet
ldquoMoganshan A Heavenly Hideaway of Bamboo Forests amp Tea Plantationsrdquo
April 2009
wwwmzztmcagovcn
ldquo2009年踏青乐游路线推荐大公布rdquo
16 March 2009
第三媒体
ldquo规划一条畅快随性的踏青之旅rdquo
28 October 2009
wwwdqnewszjolcomcn
ldquo三九坞 ldquo裸家族rdquo钟爱的世外桃源rdquo
28 October 2008
ldquo自驾行天下rdquo之中国莫干山rdquo
Sep 2008
ldquoShiffting Gearsrdquo
Sep 2008
April 2008
Chewed up amp Spit Out
ldquoGet nakedrdquo
19 February 2008
ldquoBest Weekend Getaway Hotels Shanghairdquo
富世
Ecoefficient hotel低碳下榻
April 2011
Spa China Guy 男士派
Experiencing The Unique
2010
Cosmo 时尚
跨洋建屋隐居不隐世
April 2010
Global Times
The Mountain of legends
Global City Geography 城市地理
莫干山 naked Retreats 都市人一ldquo裸rdquo到底的山居生活
Dec 2009
China Daily
Rural Retreat
20 March 2011
China Daily
4th March 2011
Modern Weekly周末画报
圣诞低碳游
Dec 2010
Elite Traveler 携程自由行
旅尚
Esquire
Hidden Best Restaurants
Feb 2011
51
52
53
38
39
ͰɒOumldivideTHE TEAM
40
Grant Horsfield ndash Chairman naked Group
Grant a native of South Africa is Founder and Chairman of the
naked Group
Before coming to China in 2005 Grant worked in England
and South Africa with more than 10 years business ownership
experience With background in IT he launched eBites
Limited in 2000 Operating nationally eBites was both a
publishing company and a callcentre facilitations company with
headquarters based in Cape Town In 2004 Grant received
an MBA from University of Cape Town Graduate School of
Business Upon graduation he decided to come to China as he
saw China is where business opportunities lie
After spending two years in Shanghai he found himself
overwhelmed by the metropolis and missed the natural beauty
of his home From this desire and need sprouted the concept
for naked Retreats which was launched in 2007 Grantrsquos vision is
to create sanctuaries that are in harmony with the environment
where people can appreciate the simple way of nature and
embrace the naked lifestyle Grantrsquos tireless efforts in promoting
ecotourism in the rural areas not only created jobs but also
pride for the local community He received an environmental
award from the Huzhou Government in 2008
高天成 - naked集团总裁
ij=ɫčIcircTHORNˆ=nakedƍOumlmiddot˽ˆũѵ|6
Ф13ɱȅOgraveѓŘтʣ=ij˪ЬФϯŘƎɫčľѽ=ϾŚɱOuml˙ϛǑϱƎРѽǑϏ6ФʙITǒOumlUѠ΅=ɱij˪ƭȜȥeBitesϾΏŁ=eBitesŁƮϱΝІaacuteŹĞѓΫLJɖƿū=ʙѵˤФǭʔugrave6ɱ=ijƅOtildeȥǭʔugraveAringλ˙λЙOumlMBAλ6dϛŮ=ǧegraveȅѓŘ=ϩǯOgraveȥжȕOuml˙Ɖ6
Ф˛ŝEgraveȥȢɱтŮ=āѳƓxȥ˪Ƃ=sʨAtilde˱ȥѳʿɐǒ6ФжѕИІεʴOumlʶ˼΅=ƭȜnaked Retreats
OumlΖĂФɱOtildeOgraveȥ˹˲6ijOumlΖĂƭШϞĸ˯THORNІѳʿũΣŃdeg=ˆɒǵϡΘѳʿ=ΘnakedOuml˪ƂĈ˾6ij˫ΔAacuteTHORNʵ˪ȾϽѽordfOumlxΦɹȞ=xLjmiddotШȥľѽıŻOtildeOgraveȥIcircTHORNˣʵOumlХϐ6ij˪ƅOtildeȥɱůјоġNāOumlźWAring˼ư6
41
Delphine Yip-Horsfield ndash Partner Ben Wood Studio Shanghai
received her Master of Architecture degree from Harvard
Boston prior to moving to Shanghai to oversee the award
winning Xintiandi project on behalf of Wood and Zapata In
the fall of 2005 Delphine became partner at Ben Wood Studio
Shanghai
Drawing from her own experience of diverse cultures Delphine
has led a multitude of high profile projects such as Hangzhou
Xihutiandi Zhujiajiao Oriental Garden Shanghai Waitanyuan
Beijing Palace 77 Shanghai Hongqiao Commercial Core Lijiang
Lashihai Resort Masterplan etc
In 2006 she was selected Wallpaper magazinersquos first annual 40
under 40 designer of the year
Delphine is the chief master planner and architect for naked
Home Village and naked Stables Private Reserve She also
oversees the visuals and styling of the naked Brand
叶凯欣 - 上海Ben Wood设计室合伙人
ϜǮΩɺ=Ben Wood ˤƗľѽOumlѵƢ=śęAringλƭѡλ6ȅ˛ŝтʣ=ФΒIJ5ɷКũuuacuteľѽ6ȅ˛ŝŮ=CcediloWoodũZapataĤЩΪTHORNΙɧOumlƢethľѽ613ɱʲƕ=ϜǮΩɺBen Wood ˤƗľѽūƃˆ6
ϾѯxŸϽșǑϏOumlϜǮΩɺ=EacuteˇȥηucircijocircΙɧOumlƢeth=VȂţјͻůTHORN5њƝƶecircĈųВ5˛ŝЕ5[ǎłatilde5˛ŝŭʦ˙ϛѓΫ5ȗƯȄŝoacuteƟAacuteѵŔŷˤƗUgrave6
ɱ=ˏκȥWallpaperСьǃɱoacuteϡ΅OumlˤƗ˰6
ϜǮΩnakedƝВAacuteũnaked RetreatsOumlѵˤƗеũƭѡ˰6˶ϚĤЩƢethnaked˙nOumlFũĘķˤƗ6
42
Kang Yang Lim ndash Group Chief Operating Officer naked Group
Group with over 13 years corporate finance and real estate
development experience Previously he was Director of the
real estate division of APP China taking responsibility for the
initial positioning and development of the USD15 billion lsquoWhite
Magnolia Plazarsquo mixed use development project (including
the development of Shanghairsquos first W Hotel) He also led the
concept and development of APPrsquos branded residence and resort
project in Sheshan Shanghai
Finance division of PricewaterhouseCoopers in Melbourne
Australia where he specialized in business value and strategy
worked in inhouse strategy roles for CocaCola GB in London
and to British venture capital firm of the year (2004) ISIS Equity
Partners before coming to China in 2005
Accountants Australia in 2002 and is also an affiliate of the
of Commerce and Diploma in Modern Languages from the
University of Melbourne Australia
林纲洋- naked 集团首席营运官
ƞˏnakedƍOumlȩ˪ϴϾŚɱOumlʝϛ~ƎTHORNǭāǑϏ6Фfrac14тʣ=ѽѓŘDŽŒOumlTHORNǭāOumlѵƢ=ĤЩƠч13ϢЏOumlucircϸ8JЈȈœ9ǭāΙɧOumlcopy˽κшũǭāVȂ˛ŝszligϞƝ ǙacircOumlǭālt6˶ϚщNtildeȥDŽŒƍФ˛ŝҁ˗ʑʁѢЭũoacuteƟAacuteΙɧOumlȓɲũǭā6
ФDŽŒƍˇфтʣ=ȩİϑGAringȚφɣyuml_ʔŴϷOacuteƁƗ˰OumlǑȓ=ѥѣЂ˙ϛƠчũЯɁѰξ6ȩ˪Ф13ɱȅOgraveѓŘтʣэȑǭʔŴϷOacuteŮOumlϞotilde˶ƣɬ=ѽǵǺǵȎɂugraveŁɬOumlЯɁēͺ˰=ϡƎISISOumlʼnʏūѽƃRФϯŘɂugraveOumlϯŘĘΌѱŁˇф6
ȩ˪ФɱƅOtildeȥGAringȚφηƁƗ˰ƁũGAringȚφпʻωǗOumlƁГѱķ6˶ϚƅOtildeȥGAringȚφɣyuml_AringλOuml˙ϛλλϡƎCcedilЇϊλп6
43
Gabriela Lo ndash Managing Director naked Retreats
With over 15 years experience in high end events and PR
management Gabriela has been instrumental in bringing naked
to where it is today As one of the original members of the
naked Team Gabriela has led the growth of naked Retreats
to become one of the most famous eco retreat destinations in
China attracting guests and publicity from around the world
Originally from Macao Gabriela has rich multi cultural and
multinational living and working experience having worked and
studied for many years in Greater China England and Italy
卢家宝 - naked 度假村常务董事
ϴϾŚ13ɱOumlijocircƂiacuteũŁŃŋ΄ŎȓǑϏ=nakedDžOumlǜІȶƝXēxǭ6ѽħdivideOumlmiddot˽ГтϞ=ȶƝXϠǑAEligȭnakedѓŘѻϾɜOuml˪ȾϽɧOumlTHORNтϞ=ͼϭȥȅѳǁĹTHORNOumlǸˆ6ȶƝXȅѳGɑ=ϴϾĖĥOumlucircЏŸũucircŘǝѢũľѽǑϏ=ЬФAringѓŴTHORNʵ=ϯŘũϤAringȚϾѯucircɱωǗǑș6
Judy Zhu ndash General Manager naked Group
Zhu is the General Manager for naked Group ensuring smooth
operations of the group with a particular focus on government
朱燕 - naked 集团总经理
њώ=iquestnaked Retreatsmiddot˽ǭ˽ǜũij˪ūѽ6њώѽƍѵǑȓ=ĤЩIcircTHORNũŋ΄ʽWƍРѽ6Фƞˏnakedтʣ=њώФ˛ŝũ[ǎiquestŚηucircІ˙ϛϾŋOumlфϛ6ФΪͻȈƅOtilde˙ϛλ6
44
Kurt Berman ndash General Manager naked Stables Private Reserve
With over 16 years experience in FampB and high end luxury
resort management Kurt brings a wealth of experience and
will lead the preopening and operations of our new resort ndash
naked Stables Private Reserve Prior to joining naked Kurt was
the preopening General Manager at Six Senses Laamu and
Resident Manager for Six Senses Soneva Gili by Six Senses Kurt
has also worked at other prestigious resorts including Fregate
his career in hospitality in FampB and was a trained Chef with
experience working in many prestigious institutions including
The Dorchester Hotel in London Kurt is from South Africa and
has a masters certificate in hospitality management from Cornell
University
Kurt Berman - naked私人度假村总经理
ϾѯŚɱϬƎijIumlŤŴoacuteƟAacuteOumlŎȓǑϏ=ƮϡĖĥOumlǑϏȭNtildeͰɒΪoacuteƟAacute77)$ 0OumlϱϛũРϱ6Фƞˏ)$ тʣ=10ЬEacuteˇŚ8szligȳĭǦ9+1ϱϛѵǑȓũ8szligȳĭǦ9-2 ((OumlѤacircǑȓ610ŻЬˇфЂamp0ˆŝETHũ1+4UgraveʙўɜoacuteƟˮTHORN610OumlϛʜzЂϬαϛ=ϚϡϞĸФŬucircўɜƉńVȂ-0-0 -$-ltľѽŚOumlρȡϾOumlnot˰610ȅѳɫč=sϴϾǰɪyumlAringλЃOumlǙacircŎȓλ6
Richard Johnston ndash General Manager naked Home Village
Hailing from the United Kingdom but with most of his working
life in resorts throughout Africa Richard brings with him over
20 years experience in General Management and Director level
roles in world class resorts including Azura Retreats Cape Grace
hotel and the Saxon Hotel Richard plays a key role in the set
up of systems training and operating standards His years
of experience and mentoring leadership style make Richard a
natural inspiration for our young hotel management team
Richard Johnston - naked 家园村总经理
RichardȅѳϯŘ=IgraveAringucircOumloacuteƟAacuteľѽiumlФмĸčљ=ϴϾŚɱOumlѴūŎȓũǁƐoacuteƟAacuteVȂAzura
Retreats Cape Grace hotel and the Saxon HotelltijʒŎȓǑϏ6RichardФƭȜ΄5ʅρũРαnѬĈɘʜѯŋƨѽϸ6ĖĥOumlǑϏũȭNtildeĘķ˼OtildeoslashͰɒɱʬOumlǙacircŎȓdivideϾѯѳʿOumlƊȘ6
45
Teun Hanegraaf ndash Sales Director naked Retreats
Teun obtained a Bachelors in Business Studies and Masters
in Strategic Management with a focus on Chinese Business
Culture Teun increased our corporate sales business by 350
in his first year with us bringing international companies
ranging from international conglomerates Unilever and Coca
Cola to more local institutions such as The Shanghai American
School and leading Chinese companies such as Bank of China
韩天宁销售总监
ȅѳŧȈɥEcirc=şɵϴϾ˙ϛλλλ5ЯɁŎȓѥѣЂѓŘ˙ϛŸlt6ȅƍOumlszligϞɱşɵƮŁOumlΝϛijȥ13=sŁAEligȅȥx˟ŘƙβOumlAringŁǸŲ=жʙѓϾŘƙAringʝϛȠūȚŴũǵǺǵȎ=ϚϾ˛ŝɐŘλΠUgraveIcircTHORNƉńũѓŘϫαUgraveѓŘȴʝϛ6
Oliver Yuen ndash nature Reserve amp Recreation Manager
naked Stables Private will be the first private reserve in China
with a wealth of new flora and fauna introduced to the project
from Sydney University Australia and as a fully qualified Ranger
working in many of the worldrsquos best wildlife parks Oliver takes a
special role in ensuring the environment of naked Retreats and
naked Stables Private Reserve will be full of life and a natural
self supporting eco system Oliverrsquos passion for both people and
nature make him the perfect person to teach our guests about
what we do and make their stay not only a relaxing one but
also a fun fulfilling educational one as well Oliver previously
worked in wildlife parks and resorts such as Azura Retreats in
Mozambique Mobala Private Game Reserve in South Africa and
Sydney Aquarium in Australia
袁鹏威 - 活动经理和度假村 生物学家
naked StablesƮѓŘszligϞĸϭljΪOumlцʾũiacuteʾOumlˆoacuteƟʵ6OliverѽϞɜGAringȚφͿɯAringλūķOuml˪λƝiacuteλƝ=ϡƎФǁĹTHORNOumlϙ˪iacuteВľѽOumlľѽе=Ф˼naked Retreats ũnaked StablesϾѯĖĥ˪ѱЕ5ʿѳĺOuml˪΄Oumlźǔľѽ˛QύѯіϘƶ˔6АʊoslashˆȏũѳʿOumlƊʮ˼ѻūOumlˆȅĵͰɒOumlǸˆͰɒѼOuml˷ɋ=sʨ˂ɒФжȕOuml˶ŒxLjLjČ=˶Ϛ˂ɒOumlǝѢǑșlOtildeϾǭΫcurren˹ũϾƷЋϤϦ6АʊтʣФɫčũGAringȚφͿɯѹŏiquestϙ˪iacuteВũWŰʵOumlľѽVȂMozambique OumlAzura Retreats Mobala Private Game Reservelt6
46
Philip C Davis Company Director naked Retreats
Phil joined the Board of Directors for naked Retreats hotel
management company in 2011 His previous board experience
includes Tian Rui Hotel Corporation holder of the master license
for Super 8 economy hotels in China and Hong Kong from 2006
to 2008 He also was a founding shareholder of Tian Rui and
served as its President and Managing Director from 2006 to
2008 He was a board member of Tian Xian Cheng a bai jiu
concern which is a joint venture between Pernod Ricard and a
2010
Phil was previously Chairman of the Budweiser (Wuhan)
International Brewing Company and Managing Director of the
AnheuserBusch business in China and Hong Kong from the
beginning of 1996 through 2002 From 2003 to 2005 he
headed the AnheuserBusch liaison office with Tsingtao Brewing
Company
Phil holds a PhD in history from Washington University and
started his career as a market researcher at a major advertising
agency in the US before moving to AnheuserBusch and
heading its consumer planning and new product development
functions in the 1980s
Philip CDavis naked 度假村公司董事长
PhilЂɱƞˏȥnakedoacuteƟʵǙacircŎȓŁOumligraveƁ6ϡĖĥOumlǑϏVȂФːǙacircƍˇф5ϡƎЂɱэɱФѓŘũѓŘΒIJEacuteˇSuper ǑƖǙacirc ʼnˆ6˶=ϚːǙacircƍOumlmiddot˽ʼnecirc=ФɱэɱʖƣEacuteˇƍOumlѵ|ũigrave6ɱэɱʖƣ=ϞƝІWȎȞƞũJǙ˪ȴʝϛƬɫūѱOumlʝϛ77ΐOumligraveƁГ6
iquestɱэɱ=Phil͵šBudweiserŘƙɳǙŁOumligraveƎѓŘũѓŘΒIJCŝyŁOumligrave6iquestɱэ13ɱ=CŝyũʫETHʌǙŁOumlȠɆdegOumlĤЩˆ6PhilϴϾŴ˭uacuteAringλOumlș˻дλvλ=ФǁɱCcedilȅOgraveCŝy5ĤЩΞĒŔŷũΪʑǭāĿɭтʣ=OumlϛʜzЂɐŘOumlϞƝœĵCcedilȓŁ=Eacuteˇaeligω6
47
OUR INTERNATIONAL TEAM
International team
Chief master planners amp architects
the urban landscape of modern China with Xintiandi in
Shanghai a commercial cultural and entertainment district
Since then the studio has worked on projects in very diverse
categories both small and large scale projects include mixed
use projects like the ldquoTiandirdquo in Hangzhou Chongqing Wuhan
and Foshan luxury villa and high rise residential complexes in
Shanghai and Vietnam as well as various boutique hotels and
Chalet Architects
A00 Architecture is most well known for their research
inenvironmental sustainability and its application to their
work in Architecture Interiors and Furniture Their portfolio
includes feature restaurants luxury spas retail stores design
conversion of dozens of historic Shanghai homes into highly
personalized residences
Interior Designers AIM (Architecture amp Design) brings expertise
in the combination of world architectural styles and design
influences to the interior designs at naked Stables Private
Reserve With the Shanghai office led by the two founding
on comfort warmth and a unique blend between African and
Asian design sensibilities
Landscape Architect
Design Land Collaborative (DLC) is a professional consulting firm
comprised of landscape architects and planners with an office in
Shanghai and the United States Projects have a strong emphasis
on cultural resources historic preservation and ecological
design involving both the public and private sectors
ͰɒOumlāЮdivide
ɴǵϡΑάOumlёȣ
ŘƙŸdivide
首席规划师和建筑师
benwood Studio Shanghai OumlсɜΙɧтϞѠĨШ˛ŝΪTHORNľ=˼ʙƍ˙ϛ5Ÿ5ЄȎϞOumlʵЉ6тŮ=ЁƻȥĹȏŔɟAringΟOumlΙɧ=VȂţјOumlͻůTHORN=іʱ5͵šƎę˗OumlŤŴpϡƎФ˛ŝũЛɫOumlijѢЭʵ=ȮŻϾФѓŘƎˉ_OumlĹȏǐʑǙacircƎoacuteƟ6
小圆房建筑
AOO Architecture ФźǔWŰƎǵ θāЮĈɘϾѯѭЛOumlƭ=s˘ƮʙƭϰϸЂɬƝѩ6ɒƻŚOumlΙɧVȂ˔5ŤŴȤѓΫ5ȫ˙acirc5ˤƗίǙacirc˛ŝυНǙacirc lt5ˆoacuteƟϡƎϞ΄ȧOuml˛ŝș˻ѢЭOumlCcedilŸƎˆŸĨШ6
ɬ ˤƗ˰AIMƭѡˤƗltѥѣЂǁƭѡĘķũˤƗOumlɐƿū=ϭNtildenaked StablesOumlɬˤƗ6ФȅѳŧȈũaȚ˶OumlūѽmiddotTˆȭNtildeOuml˛ŝTdegOumlUѠ΅=ˤƗѣі5ũφčˤƗȓɲOumlntildeˊū6
景观设计
Design Land Collaborative (DLC) ϞƝiquestǒōˤƗІŔŷOumlѥϛѰξŁ=Ф˛ŝІɐŘǩˤϾēрƉń6ʙΙɧ˘ЂŋѣŸș˻ĻЕ=ƿūźW˪ǴƔ=ѥѣЂŁŃƎϾTHORNOumlŔŷ6
48
Engineering amp Project Management team
Scott Wilson Group PLC is a globalintegrated design and
engineering consultancy for the built and natural environments
Scott Wilson is responsible for the project management the
electrical and mechanical engineering for the project
Environmental Consultants
Environmental Resources Management (ERM) a leading global
provider of environmental health and safety risk and social
consulting services ERM deliver innovative solutions for business
and government clients helping them understand and manage
their impacts on the world around them ERM have 137 offices
in 39 countries and employ approximately 3300 staff
Sustainability Consultants
Bisagni Environmental Enterprises (BEE) works with the
engineering and design teams to ensure the environmental
goals set out at the inception of the project are achieved
LEED Consultants
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
Local Design Institute
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
General Contractor
and have been responsible for some of Chinarsquos most iconic
properties such as the World Financial Centre in Shanghai
工程及项目管理团队
Scott Wilson Group PLCϞƝʺʳŔɟOumlźWˤƗƎľѰξŁ6Scott WilsonĤЩΙɧOumlaacuteʠƎƉΤľ6
环境咨询
Environmental Resources Management (ERM)ϞƝʺʳαϛȭѰξŁ=ŀźǔWŰ5ƫǰCʺƎŁŃˣƁĘΌUgraveѰξĞ6ERM˙ϛƎоġɑǸŲŀĨĶβOumlǀǧĈF=UѠɒȥǀsŎȓʙǑϱoslashˣƁźǔAEligȅOumlϳΗ6ERMФʺʳϾ137ĸēрƉń=myĸŘƝ=ϴϾAringК3300ɜГľ6
可持续发展咨询
Bisagni Environmental Enterprises (BEE)ІľˤƗdivideΑűūѽ=ϡʽWФΙɧǭ˽ƼotildeˤȜOumlźǔWŰǵ θāЮɧnOumlȚ˹6
绿色建筑认证咨询
Shanghai Pacific Energy Center (SPEC)ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlŁтϞ6
本地设计公司
Shanghai Baoye Construction Corp Ltd ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlαϛȭŁтϞ6
总承包商
ϞƝŘƝƐľVŁ=ϠƻȥηucircѓŘnьβΙɧ=țˍ˛ŝźʳDŽˊѓΫ6
49
naked COVERAGE
wwwcnngocom
ldquo25 killer things to do this summerrdquo
26 April 2010
Time Magazine
ldquoRun to the Moganshan Hillrdquo
新浪博客
ldquo避世的可能rdquo
31 December 2009
wwwenglisheastdaycom
ldquoThe first batch of ldquoChina Treasured Towns ldquo released
December 2009
Shanghai Urbanatomy
ldquoGet naked this time with horsesrdquo
Shanghai Daily
ldquoGreen MaGIC Casts design spellrdquo
14 October 2009
新浪商品
ldquo中国最佳设计酒店大赏rdquo
September 2009
wwwchannelnewsasiacom
ldquoChinarsquos green resort allows travellers to vacation on good consciencerdquo
2 September 2009
wwwbijianlinblshecom
ldquo莫干隐居rdquo
25 Aug 2009
wwwassociatecontentcom
ldquoThe Exquisite Moganshan Mountains of Chinardquo
Ɏ
Wikitravel
ldquoMoganshanrdquo
德清新闻网
ldquo承包国营林场建造生态ldquo逸站rdquo
wwwsinoeventcom
ldquo亚洲旅游地产及景点峰会成功举行rdquo
wwwchinatravelbrandingcom
ldquoPursuing Green for Greenrdquo
wwwbrandrepublicasia
ldquoMaking moves towards ecofriendly eventsrdquo
7 May 2009
wwwhandsonshanghaiorg
ldquoHands On Asia Conference Summeryrdquo
May 2009
wwwmyvacationcn
ldquo莫干山居rdquo
3 April 2009
wwwshanghaidailycom
ldquoThe naked truth Time to clean up Moganshan litterrdquo
4 March 2009
wwwgreennovateorg
ldquoMoganshan Project Kick Offrdquo
13 February 2009
Travesias
ldquonaked retreatsrdquo
Feb 2009
合肥在线
ldquo大山里的裸家族rdquo
20 October 2008
wwwentrepreneurcom
ldquoThe arrival of the Olympics showcases Chinarsquos burgeoning entrepreneurial spirit ldquo
7 August 2008
50
Shanghaiist
ldquoWeekend escape to Moganshan 莫干山rdquo
9 April 2008
私家地理
ldquo艳阳下的荫凉rdquo
30 May 2008
City Weekend
ldquoGet naked in Moganshanrdquo
25 January 2008
wwwbundpiccom
ldquo在这绿中撒点野rdquo
wwwhuzhougovcn
ldquo相中德清筏头的青山绿水南非客商莫干山下建生态逸站rdquo
wwwurbanatomycom
ldquo24 Hours in Moganshanrdquo
wwwhkheadlinecom
ldquo杭州莫干山竹林深处人家rdquo
15 May 2009
wwwnewsweekcom
ldquoBack from abroadrdquo
May 2009
Chinatravelnet
ldquoMoganshan A Heavenly Hideaway of Bamboo Forests amp Tea Plantationsrdquo
April 2009
wwwmzztmcagovcn
ldquo2009年踏青乐游路线推荐大公布rdquo
16 March 2009
第三媒体
ldquo规划一条畅快随性的踏青之旅rdquo
28 October 2009
wwwdqnewszjolcomcn
ldquo三九坞 ldquo裸家族rdquo钟爱的世外桃源rdquo
28 October 2008
ldquo自驾行天下rdquo之中国莫干山rdquo
Sep 2008
ldquoShiffting Gearsrdquo
Sep 2008
April 2008
Chewed up amp Spit Out
ldquoGet nakedrdquo
19 February 2008
ldquoBest Weekend Getaway Hotels Shanghairdquo
富世
Ecoefficient hotel低碳下榻
April 2011
Spa China Guy 男士派
Experiencing The Unique
2010
Cosmo 时尚
跨洋建屋隐居不隐世
April 2010
Global Times
The Mountain of legends
Global City Geography 城市地理
莫干山 naked Retreats 都市人一ldquo裸rdquo到底的山居生活
Dec 2009
China Daily
Rural Retreat
20 March 2011
China Daily
4th March 2011
Modern Weekly周末画报
圣诞低碳游
Dec 2010
Elite Traveler 携程自由行
旅尚
Esquire
Hidden Best Restaurants
Feb 2011
51
52
53
39
ͰɒOumldivideTHE TEAM
40
Grant Horsfield ndash Chairman naked Group
Grant a native of South Africa is Founder and Chairman of the
naked Group
Before coming to China in 2005 Grant worked in England
and South Africa with more than 10 years business ownership
experience With background in IT he launched eBites
Limited in 2000 Operating nationally eBites was both a
publishing company and a callcentre facilitations company with
headquarters based in Cape Town In 2004 Grant received
an MBA from University of Cape Town Graduate School of
Business Upon graduation he decided to come to China as he
saw China is where business opportunities lie
After spending two years in Shanghai he found himself
overwhelmed by the metropolis and missed the natural beauty
of his home From this desire and need sprouted the concept
for naked Retreats which was launched in 2007 Grantrsquos vision is
to create sanctuaries that are in harmony with the environment
where people can appreciate the simple way of nature and
embrace the naked lifestyle Grantrsquos tireless efforts in promoting
ecotourism in the rural areas not only created jobs but also
pride for the local community He received an environmental
award from the Huzhou Government in 2008
高天成 - naked集团总裁
ij=ɫčIcircTHORNˆ=nakedƍOumlmiddot˽ˆũѵ|6
Ф13ɱȅOgraveѓŘтʣ=ij˪ЬФϯŘƎɫčľѽ=ϾŚɱOuml˙ϛǑϱƎРѽǑϏ6ФʙITǒOumlUѠ΅=ɱij˪ƭȜȥeBitesϾΏŁ=eBitesŁƮϱΝІaacuteŹĞѓΫLJɖƿū=ʙѵˤФǭʔugrave6ɱ=ijƅOtildeȥǭʔugraveAringλ˙λЙOumlMBAλ6dϛŮ=ǧegraveȅѓŘ=ϩǯOgraveȥжȕOuml˙Ɖ6
Ф˛ŝEgraveȥȢɱтŮ=āѳƓxȥ˪Ƃ=sʨAtilde˱ȥѳʿɐǒ6ФжѕИІεʴOumlʶ˼΅=ƭȜnaked Retreats
OumlΖĂФɱOtildeOgraveȥ˹˲6ijOumlΖĂƭШϞĸ˯THORNІѳʿũΣŃdeg=ˆɒǵϡΘѳʿ=ΘnakedOuml˪ƂĈ˾6ij˫ΔAacuteTHORNʵ˪ȾϽѽordfOumlxΦɹȞ=xLjmiddotШȥľѽıŻOtildeOgraveȥIcircTHORNˣʵOumlХϐ6ij˪ƅOtildeȥɱůјоġNāOumlźWAring˼ư6
41
Delphine Yip-Horsfield ndash Partner Ben Wood Studio Shanghai
received her Master of Architecture degree from Harvard
Boston prior to moving to Shanghai to oversee the award
winning Xintiandi project on behalf of Wood and Zapata In
the fall of 2005 Delphine became partner at Ben Wood Studio
Shanghai
Drawing from her own experience of diverse cultures Delphine
has led a multitude of high profile projects such as Hangzhou
Xihutiandi Zhujiajiao Oriental Garden Shanghai Waitanyuan
Beijing Palace 77 Shanghai Hongqiao Commercial Core Lijiang
Lashihai Resort Masterplan etc
In 2006 she was selected Wallpaper magazinersquos first annual 40
under 40 designer of the year
Delphine is the chief master planner and architect for naked
Home Village and naked Stables Private Reserve She also
oversees the visuals and styling of the naked Brand
叶凯欣 - 上海Ben Wood设计室合伙人
ϜǮΩɺ=Ben Wood ˤƗľѽOumlѵƢ=śęAringλƭѡλ6ȅ˛ŝтʣ=ФΒIJ5ɷКũuuacuteľѽ6ȅ˛ŝŮ=CcediloWoodũZapataĤЩΪTHORNΙɧOumlƢethľѽ613ɱʲƕ=ϜǮΩɺBen Wood ˤƗľѽūƃˆ6
ϾѯxŸϽșǑϏOumlϜǮΩɺ=EacuteˇȥηucircijocircΙɧOumlƢeth=VȂţјͻůTHORN5њƝƶecircĈųВ5˛ŝЕ5[ǎłatilde5˛ŝŭʦ˙ϛѓΫ5ȗƯȄŝoacuteƟAacuteѵŔŷˤƗUgrave6
ɱ=ˏκȥWallpaperСьǃɱoacuteϡ΅OumlˤƗ˰6
ϜǮΩnakedƝВAacuteũnaked RetreatsOumlѵˤƗеũƭѡ˰6˶ϚĤЩƢethnaked˙nOumlFũĘķˤƗ6
42
Kang Yang Lim ndash Group Chief Operating Officer naked Group
Group with over 13 years corporate finance and real estate
development experience Previously he was Director of the
real estate division of APP China taking responsibility for the
initial positioning and development of the USD15 billion lsquoWhite
Magnolia Plazarsquo mixed use development project (including
the development of Shanghairsquos first W Hotel) He also led the
concept and development of APPrsquos branded residence and resort
project in Sheshan Shanghai
Finance division of PricewaterhouseCoopers in Melbourne
Australia where he specialized in business value and strategy
worked in inhouse strategy roles for CocaCola GB in London
and to British venture capital firm of the year (2004) ISIS Equity
Partners before coming to China in 2005
Accountants Australia in 2002 and is also an affiliate of the
of Commerce and Diploma in Modern Languages from the
University of Melbourne Australia
林纲洋- naked 集团首席营运官
ƞˏnakedƍOumlȩ˪ϴϾŚɱOumlʝϛ~ƎTHORNǭāǑϏ6Фfrac14тʣ=ѽѓŘDŽŒOumlTHORNǭāOumlѵƢ=ĤЩƠч13ϢЏOumlucircϸ8JЈȈœ9ǭāΙɧOumlcopy˽κшũǭāVȂ˛ŝszligϞƝ ǙacircOumlǭālt6˶ϚщNtildeȥDŽŒƍФ˛ŝҁ˗ʑʁѢЭũoacuteƟAacuteΙɧOumlȓɲũǭā6
ФDŽŒƍˇфтʣ=ȩİϑGAringȚφɣyuml_ʔŴϷOacuteƁƗ˰OumlǑȓ=ѥѣЂ˙ϛƠчũЯɁѰξ6ȩ˪Ф13ɱȅOgraveѓŘтʣэȑǭʔŴϷOacuteŮOumlϞotilde˶ƣɬ=ѽǵǺǵȎɂugraveŁɬOumlЯɁēͺ˰=ϡƎISISOumlʼnʏūѽƃRФϯŘɂugraveOumlϯŘĘΌѱŁˇф6
ȩ˪ФɱƅOtildeȥGAringȚφηƁƗ˰ƁũGAringȚφпʻωǗOumlƁГѱķ6˶ϚƅOtildeȥGAringȚφɣyuml_AringλOuml˙ϛλλϡƎCcedilЇϊλп6
43
Gabriela Lo ndash Managing Director naked Retreats
With over 15 years experience in high end events and PR
management Gabriela has been instrumental in bringing naked
to where it is today As one of the original members of the
naked Team Gabriela has led the growth of naked Retreats
to become one of the most famous eco retreat destinations in
China attracting guests and publicity from around the world
Originally from Macao Gabriela has rich multi cultural and
multinational living and working experience having worked and
studied for many years in Greater China England and Italy
卢家宝 - naked 度假村常务董事
ϴϾŚ13ɱOumlijocircƂiacuteũŁŃŋ΄ŎȓǑϏ=nakedDžOumlǜІȶƝXēxǭ6ѽħdivideOumlmiddot˽ГтϞ=ȶƝXϠǑAEligȭnakedѓŘѻϾɜOuml˪ȾϽɧOumlTHORNтϞ=ͼϭȥȅѳǁĹTHORNOumlǸˆ6ȶƝXȅѳGɑ=ϴϾĖĥOumlucircЏŸũucircŘǝѢũľѽǑϏ=ЬФAringѓŴTHORNʵ=ϯŘũϤAringȚϾѯucircɱωǗǑș6
Judy Zhu ndash General Manager naked Group
Zhu is the General Manager for naked Group ensuring smooth
operations of the group with a particular focus on government
朱燕 - naked 集团总经理
њώ=iquestnaked Retreatsmiddot˽ǭ˽ǜũij˪ūѽ6њώѽƍѵǑȓ=ĤЩIcircTHORNũŋ΄ʽWƍРѽ6Фƞˏnakedтʣ=њώФ˛ŝũ[ǎiquestŚηucircІ˙ϛϾŋOumlфϛ6ФΪͻȈƅOtilde˙ϛλ6
44
Kurt Berman ndash General Manager naked Stables Private Reserve
With over 16 years experience in FampB and high end luxury
resort management Kurt brings a wealth of experience and
will lead the preopening and operations of our new resort ndash
naked Stables Private Reserve Prior to joining naked Kurt was
the preopening General Manager at Six Senses Laamu and
Resident Manager for Six Senses Soneva Gili by Six Senses Kurt
has also worked at other prestigious resorts including Fregate
his career in hospitality in FampB and was a trained Chef with
experience working in many prestigious institutions including
The Dorchester Hotel in London Kurt is from South Africa and
has a masters certificate in hospitality management from Cornell
University
Kurt Berman - naked私人度假村总经理
ϾѯŚɱϬƎijIumlŤŴoacuteƟAacuteOumlŎȓǑϏ=ƮϡĖĥOumlǑϏȭNtildeͰɒΪoacuteƟAacute77)$ 0OumlϱϛũРϱ6Фƞˏ)$ тʣ=10ЬEacuteˇŚ8szligȳĭǦ9+1ϱϛѵǑȓũ8szligȳĭǦ9-2 ((OumlѤacircǑȓ610ŻЬˇфЂamp0ˆŝETHũ1+4UgraveʙўɜoacuteƟˮTHORN610OumlϛʜzЂϬαϛ=ϚϡϞĸФŬucircўɜƉńVȂ-0-0 -$-ltľѽŚOumlρȡϾOumlnot˰610ȅѳɫč=sϴϾǰɪyumlAringλЃOumlǙacircŎȓλ6
Richard Johnston ndash General Manager naked Home Village
Hailing from the United Kingdom but with most of his working
life in resorts throughout Africa Richard brings with him over
20 years experience in General Management and Director level
roles in world class resorts including Azura Retreats Cape Grace
hotel and the Saxon Hotel Richard plays a key role in the set
up of systems training and operating standards His years
of experience and mentoring leadership style make Richard a
natural inspiration for our young hotel management team
Richard Johnston - naked 家园村总经理
RichardȅѳϯŘ=IgraveAringucircOumloacuteƟAacuteľѽiumlФмĸčљ=ϴϾŚɱOumlѴūŎȓũǁƐoacuteƟAacuteVȂAzura
Retreats Cape Grace hotel and the Saxon HotelltijʒŎȓǑϏ6RichardФƭȜ΄5ʅρũРαnѬĈɘʜѯŋƨѽϸ6ĖĥOumlǑϏũȭNtildeĘķ˼OtildeoslashͰɒɱʬOumlǙacircŎȓdivideϾѯѳʿOumlƊȘ6
45
Teun Hanegraaf ndash Sales Director naked Retreats
Teun obtained a Bachelors in Business Studies and Masters
in Strategic Management with a focus on Chinese Business
Culture Teun increased our corporate sales business by 350
in his first year with us bringing international companies
ranging from international conglomerates Unilever and Coca
Cola to more local institutions such as The Shanghai American
School and leading Chinese companies such as Bank of China
韩天宁销售总监
ȅѳŧȈɥEcirc=şɵϴϾ˙ϛλλλ5ЯɁŎȓѥѣЂѓŘ˙ϛŸlt6ȅƍOumlszligϞɱşɵƮŁOumlΝϛijȥ13=sŁAEligȅȥx˟ŘƙβOumlAringŁǸŲ=жʙѓϾŘƙAringʝϛȠūȚŴũǵǺǵȎ=ϚϾ˛ŝɐŘλΠUgraveIcircTHORNƉńũѓŘϫαUgraveѓŘȴʝϛ6
Oliver Yuen ndash nature Reserve amp Recreation Manager
naked Stables Private will be the first private reserve in China
with a wealth of new flora and fauna introduced to the project
from Sydney University Australia and as a fully qualified Ranger
working in many of the worldrsquos best wildlife parks Oliver takes a
special role in ensuring the environment of naked Retreats and
naked Stables Private Reserve will be full of life and a natural
self supporting eco system Oliverrsquos passion for both people and
nature make him the perfect person to teach our guests about
what we do and make their stay not only a relaxing one but
also a fun fulfilling educational one as well Oliver previously
worked in wildlife parks and resorts such as Azura Retreats in
Mozambique Mobala Private Game Reserve in South Africa and
Sydney Aquarium in Australia
袁鹏威 - 活动经理和度假村 生物学家
naked StablesƮѓŘszligϞĸϭljΪOumlцʾũiacuteʾOumlˆoacuteƟʵ6OliverѽϞɜGAringȚφͿɯAringλūķOuml˪λƝiacuteλƝ=ϡƎФǁĹTHORNOumlϙ˪iacuteВľѽOumlľѽе=Ф˼naked Retreats ũnaked StablesϾѯĖĥ˪ѱЕ5ʿѳĺOuml˪΄Oumlźǔľѽ˛QύѯіϘƶ˔6АʊoslashˆȏũѳʿOumlƊʮ˼ѻūOumlˆȅĵͰɒOumlǸˆͰɒѼOuml˷ɋ=sʨ˂ɒФжȕOuml˶ŒxLjLjČ=˶Ϛ˂ɒOumlǝѢǑșlOtildeϾǭΫcurren˹ũϾƷЋϤϦ6АʊтʣФɫčũGAringȚφͿɯѹŏiquestϙ˪iacuteВũWŰʵOumlľѽVȂMozambique OumlAzura Retreats Mobala Private Game Reservelt6
46
Philip C Davis Company Director naked Retreats
Phil joined the Board of Directors for naked Retreats hotel
management company in 2011 His previous board experience
includes Tian Rui Hotel Corporation holder of the master license
for Super 8 economy hotels in China and Hong Kong from 2006
to 2008 He also was a founding shareholder of Tian Rui and
served as its President and Managing Director from 2006 to
2008 He was a board member of Tian Xian Cheng a bai jiu
concern which is a joint venture between Pernod Ricard and a
2010
Phil was previously Chairman of the Budweiser (Wuhan)
International Brewing Company and Managing Director of the
AnheuserBusch business in China and Hong Kong from the
beginning of 1996 through 2002 From 2003 to 2005 he
headed the AnheuserBusch liaison office with Tsingtao Brewing
Company
Phil holds a PhD in history from Washington University and
started his career as a market researcher at a major advertising
agency in the US before moving to AnheuserBusch and
heading its consumer planning and new product development
functions in the 1980s
Philip CDavis naked 度假村公司董事长
PhilЂɱƞˏȥnakedoacuteƟʵǙacircŎȓŁOumligraveƁ6ϡĖĥOumlǑϏVȂФːǙacircƍˇф5ϡƎЂɱэɱФѓŘũѓŘΒIJEacuteˇSuper ǑƖǙacirc ʼnˆ6˶=ϚːǙacircƍOumlmiddot˽ʼnecirc=ФɱэɱʖƣEacuteˇƍOumlѵ|ũigrave6ɱэɱʖƣ=ϞƝІWȎȞƞũJǙ˪ȴʝϛƬɫūѱOumlʝϛ77ΐOumligraveƁГ6
iquestɱэɱ=Phil͵šBudweiserŘƙɳǙŁOumligraveƎѓŘũѓŘΒIJCŝyŁOumligrave6iquestɱэ13ɱ=CŝyũʫETHʌǙŁOumlȠɆdegOumlĤЩˆ6PhilϴϾŴ˭uacuteAringλOumlș˻дλvλ=ФǁɱCcedilȅOgraveCŝy5ĤЩΞĒŔŷũΪʑǭāĿɭтʣ=OumlϛʜzЂɐŘOumlϞƝœĵCcedilȓŁ=Eacuteˇaeligω6
47
OUR INTERNATIONAL TEAM
International team
Chief master planners amp architects
the urban landscape of modern China with Xintiandi in
Shanghai a commercial cultural and entertainment district
Since then the studio has worked on projects in very diverse
categories both small and large scale projects include mixed
use projects like the ldquoTiandirdquo in Hangzhou Chongqing Wuhan
and Foshan luxury villa and high rise residential complexes in
Shanghai and Vietnam as well as various boutique hotels and
Chalet Architects
A00 Architecture is most well known for their research
inenvironmental sustainability and its application to their
work in Architecture Interiors and Furniture Their portfolio
includes feature restaurants luxury spas retail stores design
conversion of dozens of historic Shanghai homes into highly
personalized residences
Interior Designers AIM (Architecture amp Design) brings expertise
in the combination of world architectural styles and design
influences to the interior designs at naked Stables Private
Reserve With the Shanghai office led by the two founding
on comfort warmth and a unique blend between African and
Asian design sensibilities
Landscape Architect
Design Land Collaborative (DLC) is a professional consulting firm
comprised of landscape architects and planners with an office in
Shanghai and the United States Projects have a strong emphasis
on cultural resources historic preservation and ecological
design involving both the public and private sectors
ͰɒOumlāЮdivide
ɴǵϡΑάOumlёȣ
ŘƙŸdivide
首席规划师和建筑师
benwood Studio Shanghai OumlсɜΙɧтϞѠĨШ˛ŝΪTHORNľ=˼ʙƍ˙ϛ5Ÿ5ЄȎϞOumlʵЉ6тŮ=ЁƻȥĹȏŔɟAringΟOumlΙɧ=VȂţјOumlͻůTHORN=іʱ5͵šƎę˗OumlŤŴpϡƎФ˛ŝũЛɫOumlijѢЭʵ=ȮŻϾФѓŘƎˉ_OumlĹȏǐʑǙacircƎoacuteƟ6
小圆房建筑
AOO Architecture ФźǔWŰƎǵ θāЮĈɘϾѯѭЛOumlƭ=s˘ƮʙƭϰϸЂɬƝѩ6ɒƻŚOumlΙɧVȂ˔5ŤŴȤѓΫ5ȫ˙acirc5ˤƗίǙacirc˛ŝυНǙacirc lt5ˆoacuteƟϡƎϞ΄ȧOuml˛ŝș˻ѢЭOumlCcedilŸƎˆŸĨШ6
ɬ ˤƗ˰AIMƭѡˤƗltѥѣЂǁƭѡĘķũˤƗOumlɐƿū=ϭNtildenaked StablesOumlɬˤƗ6ФȅѳŧȈũaȚ˶OumlūѽmiddotTˆȭNtildeOuml˛ŝTdegOumlUѠ΅=ˤƗѣі5ũφčˤƗȓɲOumlntildeˊū6
景观设计
Design Land Collaborative (DLC) ϞƝiquestǒōˤƗІŔŷOumlѥϛѰξŁ=Ф˛ŝІɐŘǩˤϾēрƉń6ʙΙɧ˘ЂŋѣŸș˻ĻЕ=ƿūźW˪ǴƔ=ѥѣЂŁŃƎϾTHORNOumlŔŷ6
48
Engineering amp Project Management team
Scott Wilson Group PLC is a globalintegrated design and
engineering consultancy for the built and natural environments
Scott Wilson is responsible for the project management the
electrical and mechanical engineering for the project
Environmental Consultants
Environmental Resources Management (ERM) a leading global
provider of environmental health and safety risk and social
consulting services ERM deliver innovative solutions for business
and government clients helping them understand and manage
their impacts on the world around them ERM have 137 offices
in 39 countries and employ approximately 3300 staff
Sustainability Consultants
Bisagni Environmental Enterprises (BEE) works with the
engineering and design teams to ensure the environmental
goals set out at the inception of the project are achieved
LEED Consultants
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
Local Design Institute
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
General Contractor
and have been responsible for some of Chinarsquos most iconic
properties such as the World Financial Centre in Shanghai
工程及项目管理团队
Scott Wilson Group PLCϞƝʺʳŔɟOumlźWˤƗƎľѰξŁ6Scott WilsonĤЩΙɧOumlaacuteʠƎƉΤľ6
环境咨询
Environmental Resources Management (ERM)ϞƝʺʳαϛȭѰξŁ=ŀźǔWŰ5ƫǰCʺƎŁŃˣƁĘΌUgraveѰξĞ6ERM˙ϛƎоġɑǸŲŀĨĶβOumlǀǧĈF=UѠɒȥǀsŎȓʙǑϱoslashˣƁźǔAEligȅOumlϳΗ6ERMФʺʳϾ137ĸēрƉń=myĸŘƝ=ϴϾAringК3300ɜГľ6
可持续发展咨询
Bisagni Environmental Enterprises (BEE)ІľˤƗdivideΑűūѽ=ϡʽWФΙɧǭ˽ƼotildeˤȜOumlźǔWŰǵ θāЮɧnOumlȚ˹6
绿色建筑认证咨询
Shanghai Pacific Energy Center (SPEC)ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlŁтϞ6
本地设计公司
Shanghai Baoye Construction Corp Ltd ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlαϛȭŁтϞ6
总承包商
ϞƝŘƝƐľVŁ=ϠƻȥηucircѓŘnьβΙɧ=țˍ˛ŝźʳDŽˊѓΫ6
49
naked COVERAGE
wwwcnngocom
ldquo25 killer things to do this summerrdquo
26 April 2010
Time Magazine
ldquoRun to the Moganshan Hillrdquo
新浪博客
ldquo避世的可能rdquo
31 December 2009
wwwenglisheastdaycom
ldquoThe first batch of ldquoChina Treasured Towns ldquo released
December 2009
Shanghai Urbanatomy
ldquoGet naked this time with horsesrdquo
Shanghai Daily
ldquoGreen MaGIC Casts design spellrdquo
14 October 2009
新浪商品
ldquo中国最佳设计酒店大赏rdquo
September 2009
wwwchannelnewsasiacom
ldquoChinarsquos green resort allows travellers to vacation on good consciencerdquo
2 September 2009
wwwbijianlinblshecom
ldquo莫干隐居rdquo
25 Aug 2009
wwwassociatecontentcom
ldquoThe Exquisite Moganshan Mountains of Chinardquo
Ɏ
Wikitravel
ldquoMoganshanrdquo
德清新闻网
ldquo承包国营林场建造生态ldquo逸站rdquo
wwwsinoeventcom
ldquo亚洲旅游地产及景点峰会成功举行rdquo
wwwchinatravelbrandingcom
ldquoPursuing Green for Greenrdquo
wwwbrandrepublicasia
ldquoMaking moves towards ecofriendly eventsrdquo
7 May 2009
wwwhandsonshanghaiorg
ldquoHands On Asia Conference Summeryrdquo
May 2009
wwwmyvacationcn
ldquo莫干山居rdquo
3 April 2009
wwwshanghaidailycom
ldquoThe naked truth Time to clean up Moganshan litterrdquo
4 March 2009
wwwgreennovateorg
ldquoMoganshan Project Kick Offrdquo
13 February 2009
Travesias
ldquonaked retreatsrdquo
Feb 2009
合肥在线
ldquo大山里的裸家族rdquo
20 October 2008
wwwentrepreneurcom
ldquoThe arrival of the Olympics showcases Chinarsquos burgeoning entrepreneurial spirit ldquo
7 August 2008
50
Shanghaiist
ldquoWeekend escape to Moganshan 莫干山rdquo
9 April 2008
私家地理
ldquo艳阳下的荫凉rdquo
30 May 2008
City Weekend
ldquoGet naked in Moganshanrdquo
25 January 2008
wwwbundpiccom
ldquo在这绿中撒点野rdquo
wwwhuzhougovcn
ldquo相中德清筏头的青山绿水南非客商莫干山下建生态逸站rdquo
wwwurbanatomycom
ldquo24 Hours in Moganshanrdquo
wwwhkheadlinecom
ldquo杭州莫干山竹林深处人家rdquo
15 May 2009
wwwnewsweekcom
ldquoBack from abroadrdquo
May 2009
Chinatravelnet
ldquoMoganshan A Heavenly Hideaway of Bamboo Forests amp Tea Plantationsrdquo
April 2009
wwwmzztmcagovcn
ldquo2009年踏青乐游路线推荐大公布rdquo
16 March 2009
第三媒体
ldquo规划一条畅快随性的踏青之旅rdquo
28 October 2009
wwwdqnewszjolcomcn
ldquo三九坞 ldquo裸家族rdquo钟爱的世外桃源rdquo
28 October 2008
ldquo自驾行天下rdquo之中国莫干山rdquo
Sep 2008
ldquoShiffting Gearsrdquo
Sep 2008
April 2008
Chewed up amp Spit Out
ldquoGet nakedrdquo
19 February 2008
ldquoBest Weekend Getaway Hotels Shanghairdquo
富世
Ecoefficient hotel低碳下榻
April 2011
Spa China Guy 男士派
Experiencing The Unique
2010
Cosmo 时尚
跨洋建屋隐居不隐世
April 2010
Global Times
The Mountain of legends
Global City Geography 城市地理
莫干山 naked Retreats 都市人一ldquo裸rdquo到底的山居生活
Dec 2009
China Daily
Rural Retreat
20 March 2011
China Daily
4th March 2011
Modern Weekly周末画报
圣诞低碳游
Dec 2010
Elite Traveler 携程自由行
旅尚
Esquire
Hidden Best Restaurants
Feb 2011
51
52
53
40
Grant Horsfield ndash Chairman naked Group
Grant a native of South Africa is Founder and Chairman of the
naked Group
Before coming to China in 2005 Grant worked in England
and South Africa with more than 10 years business ownership
experience With background in IT he launched eBites
Limited in 2000 Operating nationally eBites was both a
publishing company and a callcentre facilitations company with
headquarters based in Cape Town In 2004 Grant received
an MBA from University of Cape Town Graduate School of
Business Upon graduation he decided to come to China as he
saw China is where business opportunities lie
After spending two years in Shanghai he found himself
overwhelmed by the metropolis and missed the natural beauty
of his home From this desire and need sprouted the concept
for naked Retreats which was launched in 2007 Grantrsquos vision is
to create sanctuaries that are in harmony with the environment
where people can appreciate the simple way of nature and
embrace the naked lifestyle Grantrsquos tireless efforts in promoting
ecotourism in the rural areas not only created jobs but also
pride for the local community He received an environmental
award from the Huzhou Government in 2008
高天成 - naked集团总裁
ij=ɫčIcircTHORNˆ=nakedƍOumlmiddot˽ˆũѵ|6
Ф13ɱȅOgraveѓŘтʣ=ij˪ЬФϯŘƎɫčľѽ=ϾŚɱOuml˙ϛǑϱƎРѽǑϏ6ФʙITǒOumlUѠ΅=ɱij˪ƭȜȥeBitesϾΏŁ=eBitesŁƮϱΝІaacuteŹĞѓΫLJɖƿū=ʙѵˤФǭʔugrave6ɱ=ijƅOtildeȥǭʔugraveAringλ˙λЙOumlMBAλ6dϛŮ=ǧegraveȅѓŘ=ϩǯOgraveȥжȕOuml˙Ɖ6
Ф˛ŝEgraveȥȢɱтŮ=āѳƓxȥ˪Ƃ=sʨAtilde˱ȥѳʿɐǒ6ФжѕИІεʴOumlʶ˼΅=ƭȜnaked Retreats
OumlΖĂФɱOtildeOgraveȥ˹˲6ijOumlΖĂƭШϞĸ˯THORNІѳʿũΣŃdeg=ˆɒǵϡΘѳʿ=ΘnakedOuml˪ƂĈ˾6ij˫ΔAacuteTHORNʵ˪ȾϽѽordfOumlxΦɹȞ=xLjmiddotШȥľѽıŻOtildeOgraveȥIcircTHORNˣʵOumlХϐ6ij˪ƅOtildeȥɱůјоġNāOumlźWAring˼ư6
41
Delphine Yip-Horsfield ndash Partner Ben Wood Studio Shanghai
received her Master of Architecture degree from Harvard
Boston prior to moving to Shanghai to oversee the award
winning Xintiandi project on behalf of Wood and Zapata In
the fall of 2005 Delphine became partner at Ben Wood Studio
Shanghai
Drawing from her own experience of diverse cultures Delphine
has led a multitude of high profile projects such as Hangzhou
Xihutiandi Zhujiajiao Oriental Garden Shanghai Waitanyuan
Beijing Palace 77 Shanghai Hongqiao Commercial Core Lijiang
Lashihai Resort Masterplan etc
In 2006 she was selected Wallpaper magazinersquos first annual 40
under 40 designer of the year
Delphine is the chief master planner and architect for naked
Home Village and naked Stables Private Reserve She also
oversees the visuals and styling of the naked Brand
叶凯欣 - 上海Ben Wood设计室合伙人
ϜǮΩɺ=Ben Wood ˤƗľѽOumlѵƢ=śęAringλƭѡλ6ȅ˛ŝтʣ=ФΒIJ5ɷКũuuacuteľѽ6ȅ˛ŝŮ=CcediloWoodũZapataĤЩΪTHORNΙɧOumlƢethľѽ613ɱʲƕ=ϜǮΩɺBen Wood ˤƗľѽūƃˆ6
ϾѯxŸϽșǑϏOumlϜǮΩɺ=EacuteˇȥηucircijocircΙɧOumlƢeth=VȂţјͻůTHORN5њƝƶecircĈųВ5˛ŝЕ5[ǎłatilde5˛ŝŭʦ˙ϛѓΫ5ȗƯȄŝoacuteƟAacuteѵŔŷˤƗUgrave6
ɱ=ˏκȥWallpaperСьǃɱoacuteϡ΅OumlˤƗ˰6
ϜǮΩnakedƝВAacuteũnaked RetreatsOumlѵˤƗеũƭѡ˰6˶ϚĤЩƢethnaked˙nOumlFũĘķˤƗ6
42
Kang Yang Lim ndash Group Chief Operating Officer naked Group
Group with over 13 years corporate finance and real estate
development experience Previously he was Director of the
real estate division of APP China taking responsibility for the
initial positioning and development of the USD15 billion lsquoWhite
Magnolia Plazarsquo mixed use development project (including
the development of Shanghairsquos first W Hotel) He also led the
concept and development of APPrsquos branded residence and resort
project in Sheshan Shanghai
Finance division of PricewaterhouseCoopers in Melbourne
Australia where he specialized in business value and strategy
worked in inhouse strategy roles for CocaCola GB in London
and to British venture capital firm of the year (2004) ISIS Equity
Partners before coming to China in 2005
Accountants Australia in 2002 and is also an affiliate of the
of Commerce and Diploma in Modern Languages from the
University of Melbourne Australia
林纲洋- naked 集团首席营运官
ƞˏnakedƍOumlȩ˪ϴϾŚɱOumlʝϛ~ƎTHORNǭāǑϏ6Фfrac14тʣ=ѽѓŘDŽŒOumlTHORNǭāOumlѵƢ=ĤЩƠч13ϢЏOumlucircϸ8JЈȈœ9ǭāΙɧOumlcopy˽κшũǭāVȂ˛ŝszligϞƝ ǙacircOumlǭālt6˶ϚщNtildeȥDŽŒƍФ˛ŝҁ˗ʑʁѢЭũoacuteƟAacuteΙɧOumlȓɲũǭā6
ФDŽŒƍˇфтʣ=ȩİϑGAringȚφɣyuml_ʔŴϷOacuteƁƗ˰OumlǑȓ=ѥѣЂ˙ϛƠчũЯɁѰξ6ȩ˪Ф13ɱȅOgraveѓŘтʣэȑǭʔŴϷOacuteŮOumlϞotilde˶ƣɬ=ѽǵǺǵȎɂugraveŁɬOumlЯɁēͺ˰=ϡƎISISOumlʼnʏūѽƃRФϯŘɂugraveOumlϯŘĘΌѱŁˇф6
ȩ˪ФɱƅOtildeȥGAringȚφηƁƗ˰ƁũGAringȚφпʻωǗOumlƁГѱķ6˶ϚƅOtildeȥGAringȚφɣyuml_AringλOuml˙ϛλλϡƎCcedilЇϊλп6
43
Gabriela Lo ndash Managing Director naked Retreats
With over 15 years experience in high end events and PR
management Gabriela has been instrumental in bringing naked
to where it is today As one of the original members of the
naked Team Gabriela has led the growth of naked Retreats
to become one of the most famous eco retreat destinations in
China attracting guests and publicity from around the world
Originally from Macao Gabriela has rich multi cultural and
multinational living and working experience having worked and
studied for many years in Greater China England and Italy
卢家宝 - naked 度假村常务董事
ϴϾŚ13ɱOumlijocircƂiacuteũŁŃŋ΄ŎȓǑϏ=nakedDžOumlǜІȶƝXēxǭ6ѽħdivideOumlmiddot˽ГтϞ=ȶƝXϠǑAEligȭnakedѓŘѻϾɜOuml˪ȾϽɧOumlTHORNтϞ=ͼϭȥȅѳǁĹTHORNOumlǸˆ6ȶƝXȅѳGɑ=ϴϾĖĥOumlucircЏŸũucircŘǝѢũľѽǑϏ=ЬФAringѓŴTHORNʵ=ϯŘũϤAringȚϾѯucircɱωǗǑș6
Judy Zhu ndash General Manager naked Group
Zhu is the General Manager for naked Group ensuring smooth
operations of the group with a particular focus on government
朱燕 - naked 集团总经理
њώ=iquestnaked Retreatsmiddot˽ǭ˽ǜũij˪ūѽ6њώѽƍѵǑȓ=ĤЩIcircTHORNũŋ΄ʽWƍРѽ6Фƞˏnakedтʣ=њώФ˛ŝũ[ǎiquestŚηucircІ˙ϛϾŋOumlфϛ6ФΪͻȈƅOtilde˙ϛλ6
44
Kurt Berman ndash General Manager naked Stables Private Reserve
With over 16 years experience in FampB and high end luxury
resort management Kurt brings a wealth of experience and
will lead the preopening and operations of our new resort ndash
naked Stables Private Reserve Prior to joining naked Kurt was
the preopening General Manager at Six Senses Laamu and
Resident Manager for Six Senses Soneva Gili by Six Senses Kurt
has also worked at other prestigious resorts including Fregate
his career in hospitality in FampB and was a trained Chef with
experience working in many prestigious institutions including
The Dorchester Hotel in London Kurt is from South Africa and
has a masters certificate in hospitality management from Cornell
University
Kurt Berman - naked私人度假村总经理
ϾѯŚɱϬƎijIumlŤŴoacuteƟAacuteOumlŎȓǑϏ=ƮϡĖĥOumlǑϏȭNtildeͰɒΪoacuteƟAacute77)$ 0OumlϱϛũРϱ6Фƞˏ)$ тʣ=10ЬEacuteˇŚ8szligȳĭǦ9+1ϱϛѵǑȓũ8szligȳĭǦ9-2 ((OumlѤacircǑȓ610ŻЬˇфЂamp0ˆŝETHũ1+4UgraveʙўɜoacuteƟˮTHORN610OumlϛʜzЂϬαϛ=ϚϡϞĸФŬucircўɜƉńVȂ-0-0 -$-ltľѽŚOumlρȡϾOumlnot˰610ȅѳɫč=sϴϾǰɪyumlAringλЃOumlǙacircŎȓλ6
Richard Johnston ndash General Manager naked Home Village
Hailing from the United Kingdom but with most of his working
life in resorts throughout Africa Richard brings with him over
20 years experience in General Management and Director level
roles in world class resorts including Azura Retreats Cape Grace
hotel and the Saxon Hotel Richard plays a key role in the set
up of systems training and operating standards His years
of experience and mentoring leadership style make Richard a
natural inspiration for our young hotel management team
Richard Johnston - naked 家园村总经理
RichardȅѳϯŘ=IgraveAringucircOumloacuteƟAacuteľѽiumlФмĸčљ=ϴϾŚɱOumlѴūŎȓũǁƐoacuteƟAacuteVȂAzura
Retreats Cape Grace hotel and the Saxon HotelltijʒŎȓǑϏ6RichardФƭȜ΄5ʅρũРαnѬĈɘʜѯŋƨѽϸ6ĖĥOumlǑϏũȭNtildeĘķ˼OtildeoslashͰɒɱʬOumlǙacircŎȓdivideϾѯѳʿOumlƊȘ6
45
Teun Hanegraaf ndash Sales Director naked Retreats
Teun obtained a Bachelors in Business Studies and Masters
in Strategic Management with a focus on Chinese Business
Culture Teun increased our corporate sales business by 350
in his first year with us bringing international companies
ranging from international conglomerates Unilever and Coca
Cola to more local institutions such as The Shanghai American
School and leading Chinese companies such as Bank of China
韩天宁销售总监
ȅѳŧȈɥEcirc=şɵϴϾ˙ϛλλλ5ЯɁŎȓѥѣЂѓŘ˙ϛŸlt6ȅƍOumlszligϞɱşɵƮŁOumlΝϛijȥ13=sŁAEligȅȥx˟ŘƙβOumlAringŁǸŲ=жʙѓϾŘƙAringʝϛȠūȚŴũǵǺǵȎ=ϚϾ˛ŝɐŘλΠUgraveIcircTHORNƉńũѓŘϫαUgraveѓŘȴʝϛ6
Oliver Yuen ndash nature Reserve amp Recreation Manager
naked Stables Private will be the first private reserve in China
with a wealth of new flora and fauna introduced to the project
from Sydney University Australia and as a fully qualified Ranger
working in many of the worldrsquos best wildlife parks Oliver takes a
special role in ensuring the environment of naked Retreats and
naked Stables Private Reserve will be full of life and a natural
self supporting eco system Oliverrsquos passion for both people and
nature make him the perfect person to teach our guests about
what we do and make their stay not only a relaxing one but
also a fun fulfilling educational one as well Oliver previously
worked in wildlife parks and resorts such as Azura Retreats in
Mozambique Mobala Private Game Reserve in South Africa and
Sydney Aquarium in Australia
袁鹏威 - 活动经理和度假村 生物学家
naked StablesƮѓŘszligϞĸϭljΪOumlцʾũiacuteʾOumlˆoacuteƟʵ6OliverѽϞɜGAringȚφͿɯAringλūķOuml˪λƝiacuteλƝ=ϡƎФǁĹTHORNOumlϙ˪iacuteВľѽOumlľѽе=Ф˼naked Retreats ũnaked StablesϾѯĖĥ˪ѱЕ5ʿѳĺOuml˪΄Oumlźǔľѽ˛QύѯіϘƶ˔6АʊoslashˆȏũѳʿOumlƊʮ˼ѻūOumlˆȅĵͰɒOumlǸˆͰɒѼOuml˷ɋ=sʨ˂ɒФжȕOuml˶ŒxLjLjČ=˶Ϛ˂ɒOumlǝѢǑșlOtildeϾǭΫcurren˹ũϾƷЋϤϦ6АʊтʣФɫčũGAringȚφͿɯѹŏiquestϙ˪iacuteВũWŰʵOumlľѽVȂMozambique OumlAzura Retreats Mobala Private Game Reservelt6
46
Philip C Davis Company Director naked Retreats
Phil joined the Board of Directors for naked Retreats hotel
management company in 2011 His previous board experience
includes Tian Rui Hotel Corporation holder of the master license
for Super 8 economy hotels in China and Hong Kong from 2006
to 2008 He also was a founding shareholder of Tian Rui and
served as its President and Managing Director from 2006 to
2008 He was a board member of Tian Xian Cheng a bai jiu
concern which is a joint venture between Pernod Ricard and a
2010
Phil was previously Chairman of the Budweiser (Wuhan)
International Brewing Company and Managing Director of the
AnheuserBusch business in China and Hong Kong from the
beginning of 1996 through 2002 From 2003 to 2005 he
headed the AnheuserBusch liaison office with Tsingtao Brewing
Company
Phil holds a PhD in history from Washington University and
started his career as a market researcher at a major advertising
agency in the US before moving to AnheuserBusch and
heading its consumer planning and new product development
functions in the 1980s
Philip CDavis naked 度假村公司董事长
PhilЂɱƞˏȥnakedoacuteƟʵǙacircŎȓŁOumligraveƁ6ϡĖĥOumlǑϏVȂФːǙacircƍˇф5ϡƎЂɱэɱФѓŘũѓŘΒIJEacuteˇSuper ǑƖǙacirc ʼnˆ6˶=ϚːǙacircƍOumlmiddot˽ʼnecirc=ФɱэɱʖƣEacuteˇƍOumlѵ|ũigrave6ɱэɱʖƣ=ϞƝІWȎȞƞũJǙ˪ȴʝϛƬɫūѱOumlʝϛ77ΐOumligraveƁГ6
iquestɱэɱ=Phil͵šBudweiserŘƙɳǙŁOumligraveƎѓŘũѓŘΒIJCŝyŁOumligrave6iquestɱэ13ɱ=CŝyũʫETHʌǙŁOumlȠɆdegOumlĤЩˆ6PhilϴϾŴ˭uacuteAringλOumlș˻дλvλ=ФǁɱCcedilȅOgraveCŝy5ĤЩΞĒŔŷũΪʑǭāĿɭтʣ=OumlϛʜzЂɐŘOumlϞƝœĵCcedilȓŁ=Eacuteˇaeligω6
47
OUR INTERNATIONAL TEAM
International team
Chief master planners amp architects
the urban landscape of modern China with Xintiandi in
Shanghai a commercial cultural and entertainment district
Since then the studio has worked on projects in very diverse
categories both small and large scale projects include mixed
use projects like the ldquoTiandirdquo in Hangzhou Chongqing Wuhan
and Foshan luxury villa and high rise residential complexes in
Shanghai and Vietnam as well as various boutique hotels and
Chalet Architects
A00 Architecture is most well known for their research
inenvironmental sustainability and its application to their
work in Architecture Interiors and Furniture Their portfolio
includes feature restaurants luxury spas retail stores design
conversion of dozens of historic Shanghai homes into highly
personalized residences
Interior Designers AIM (Architecture amp Design) brings expertise
in the combination of world architectural styles and design
influences to the interior designs at naked Stables Private
Reserve With the Shanghai office led by the two founding
on comfort warmth and a unique blend between African and
Asian design sensibilities
Landscape Architect
Design Land Collaborative (DLC) is a professional consulting firm
comprised of landscape architects and planners with an office in
Shanghai and the United States Projects have a strong emphasis
on cultural resources historic preservation and ecological
design involving both the public and private sectors
ͰɒOumlāЮdivide
ɴǵϡΑάOumlёȣ
ŘƙŸdivide
首席规划师和建筑师
benwood Studio Shanghai OumlсɜΙɧтϞѠĨШ˛ŝΪTHORNľ=˼ʙƍ˙ϛ5Ÿ5ЄȎϞOumlʵЉ6тŮ=ЁƻȥĹȏŔɟAringΟOumlΙɧ=VȂţјOumlͻůTHORN=іʱ5͵šƎę˗OumlŤŴpϡƎФ˛ŝũЛɫOumlijѢЭʵ=ȮŻϾФѓŘƎˉ_OumlĹȏǐʑǙacircƎoacuteƟ6
小圆房建筑
AOO Architecture ФźǔWŰƎǵ θāЮĈɘϾѯѭЛOumlƭ=s˘ƮʙƭϰϸЂɬƝѩ6ɒƻŚOumlΙɧVȂ˔5ŤŴȤѓΫ5ȫ˙acirc5ˤƗίǙacirc˛ŝυНǙacirc lt5ˆoacuteƟϡƎϞ΄ȧOuml˛ŝș˻ѢЭOumlCcedilŸƎˆŸĨШ6
ɬ ˤƗ˰AIMƭѡˤƗltѥѣЂǁƭѡĘķũˤƗOumlɐƿū=ϭNtildenaked StablesOumlɬˤƗ6ФȅѳŧȈũaȚ˶OumlūѽmiddotTˆȭNtildeOuml˛ŝTdegOumlUѠ΅=ˤƗѣі5ũφčˤƗȓɲOumlntildeˊū6
景观设计
Design Land Collaborative (DLC) ϞƝiquestǒōˤƗІŔŷOumlѥϛѰξŁ=Ф˛ŝІɐŘǩˤϾēрƉń6ʙΙɧ˘ЂŋѣŸș˻ĻЕ=ƿūźW˪ǴƔ=ѥѣЂŁŃƎϾTHORNOumlŔŷ6
48
Engineering amp Project Management team
Scott Wilson Group PLC is a globalintegrated design and
engineering consultancy for the built and natural environments
Scott Wilson is responsible for the project management the
electrical and mechanical engineering for the project
Environmental Consultants
Environmental Resources Management (ERM) a leading global
provider of environmental health and safety risk and social
consulting services ERM deliver innovative solutions for business
and government clients helping them understand and manage
their impacts on the world around them ERM have 137 offices
in 39 countries and employ approximately 3300 staff
Sustainability Consultants
Bisagni Environmental Enterprises (BEE) works with the
engineering and design teams to ensure the environmental
goals set out at the inception of the project are achieved
LEED Consultants
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
Local Design Institute
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
General Contractor
and have been responsible for some of Chinarsquos most iconic
properties such as the World Financial Centre in Shanghai
工程及项目管理团队
Scott Wilson Group PLCϞƝʺʳŔɟOumlźWˤƗƎľѰξŁ6Scott WilsonĤЩΙɧOumlaacuteʠƎƉΤľ6
环境咨询
Environmental Resources Management (ERM)ϞƝʺʳαϛȭѰξŁ=ŀźǔWŰ5ƫǰCʺƎŁŃˣƁĘΌUgraveѰξĞ6ERM˙ϛƎоġɑǸŲŀĨĶβOumlǀǧĈF=UѠɒȥǀsŎȓʙǑϱoslashˣƁźǔAEligȅOumlϳΗ6ERMФʺʳϾ137ĸēрƉń=myĸŘƝ=ϴϾAringК3300ɜГľ6
可持续发展咨询
Bisagni Environmental Enterprises (BEE)ІľˤƗdivideΑűūѽ=ϡʽWФΙɧǭ˽ƼotildeˤȜOumlźǔWŰǵ θāЮɧnOumlȚ˹6
绿色建筑认证咨询
Shanghai Pacific Energy Center (SPEC)ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlŁтϞ6
本地设计公司
Shanghai Baoye Construction Corp Ltd ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlαϛȭŁтϞ6
总承包商
ϞƝŘƝƐľVŁ=ϠƻȥηucircѓŘnьβΙɧ=țˍ˛ŝźʳDŽˊѓΫ6
49
naked COVERAGE
wwwcnngocom
ldquo25 killer things to do this summerrdquo
26 April 2010
Time Magazine
ldquoRun to the Moganshan Hillrdquo
新浪博客
ldquo避世的可能rdquo
31 December 2009
wwwenglisheastdaycom
ldquoThe first batch of ldquoChina Treasured Towns ldquo released
December 2009
Shanghai Urbanatomy
ldquoGet naked this time with horsesrdquo
Shanghai Daily
ldquoGreen MaGIC Casts design spellrdquo
14 October 2009
新浪商品
ldquo中国最佳设计酒店大赏rdquo
September 2009
wwwchannelnewsasiacom
ldquoChinarsquos green resort allows travellers to vacation on good consciencerdquo
2 September 2009
wwwbijianlinblshecom
ldquo莫干隐居rdquo
25 Aug 2009
wwwassociatecontentcom
ldquoThe Exquisite Moganshan Mountains of Chinardquo
Ɏ
Wikitravel
ldquoMoganshanrdquo
德清新闻网
ldquo承包国营林场建造生态ldquo逸站rdquo
wwwsinoeventcom
ldquo亚洲旅游地产及景点峰会成功举行rdquo
wwwchinatravelbrandingcom
ldquoPursuing Green for Greenrdquo
wwwbrandrepublicasia
ldquoMaking moves towards ecofriendly eventsrdquo
7 May 2009
wwwhandsonshanghaiorg
ldquoHands On Asia Conference Summeryrdquo
May 2009
wwwmyvacationcn
ldquo莫干山居rdquo
3 April 2009
wwwshanghaidailycom
ldquoThe naked truth Time to clean up Moganshan litterrdquo
4 March 2009
wwwgreennovateorg
ldquoMoganshan Project Kick Offrdquo
13 February 2009
Travesias
ldquonaked retreatsrdquo
Feb 2009
合肥在线
ldquo大山里的裸家族rdquo
20 October 2008
wwwentrepreneurcom
ldquoThe arrival of the Olympics showcases Chinarsquos burgeoning entrepreneurial spirit ldquo
7 August 2008
50
Shanghaiist
ldquoWeekend escape to Moganshan 莫干山rdquo
9 April 2008
私家地理
ldquo艳阳下的荫凉rdquo
30 May 2008
City Weekend
ldquoGet naked in Moganshanrdquo
25 January 2008
wwwbundpiccom
ldquo在这绿中撒点野rdquo
wwwhuzhougovcn
ldquo相中德清筏头的青山绿水南非客商莫干山下建生态逸站rdquo
wwwurbanatomycom
ldquo24 Hours in Moganshanrdquo
wwwhkheadlinecom
ldquo杭州莫干山竹林深处人家rdquo
15 May 2009
wwwnewsweekcom
ldquoBack from abroadrdquo
May 2009
Chinatravelnet
ldquoMoganshan A Heavenly Hideaway of Bamboo Forests amp Tea Plantationsrdquo
April 2009
wwwmzztmcagovcn
ldquo2009年踏青乐游路线推荐大公布rdquo
16 March 2009
第三媒体
ldquo规划一条畅快随性的踏青之旅rdquo
28 October 2009
wwwdqnewszjolcomcn
ldquo三九坞 ldquo裸家族rdquo钟爱的世外桃源rdquo
28 October 2008
ldquo自驾行天下rdquo之中国莫干山rdquo
Sep 2008
ldquoShiffting Gearsrdquo
Sep 2008
April 2008
Chewed up amp Spit Out
ldquoGet nakedrdquo
19 February 2008
ldquoBest Weekend Getaway Hotels Shanghairdquo
富世
Ecoefficient hotel低碳下榻
April 2011
Spa China Guy 男士派
Experiencing The Unique
2010
Cosmo 时尚
跨洋建屋隐居不隐世
April 2010
Global Times
The Mountain of legends
Global City Geography 城市地理
莫干山 naked Retreats 都市人一ldquo裸rdquo到底的山居生活
Dec 2009
China Daily
Rural Retreat
20 March 2011
China Daily
4th March 2011
Modern Weekly周末画报
圣诞低碳游
Dec 2010
Elite Traveler 携程自由行
旅尚
Esquire
Hidden Best Restaurants
Feb 2011
51
52
53
41
Delphine Yip-Horsfield ndash Partner Ben Wood Studio Shanghai
received her Master of Architecture degree from Harvard
Boston prior to moving to Shanghai to oversee the award
winning Xintiandi project on behalf of Wood and Zapata In
the fall of 2005 Delphine became partner at Ben Wood Studio
Shanghai
Drawing from her own experience of diverse cultures Delphine
has led a multitude of high profile projects such as Hangzhou
Xihutiandi Zhujiajiao Oriental Garden Shanghai Waitanyuan
Beijing Palace 77 Shanghai Hongqiao Commercial Core Lijiang
Lashihai Resort Masterplan etc
In 2006 she was selected Wallpaper magazinersquos first annual 40
under 40 designer of the year
Delphine is the chief master planner and architect for naked
Home Village and naked Stables Private Reserve She also
oversees the visuals and styling of the naked Brand
叶凯欣 - 上海Ben Wood设计室合伙人
ϜǮΩɺ=Ben Wood ˤƗľѽOumlѵƢ=śęAringλƭѡλ6ȅ˛ŝтʣ=ФΒIJ5ɷКũuuacuteľѽ6ȅ˛ŝŮ=CcediloWoodũZapataĤЩΪTHORNΙɧOumlƢethľѽ613ɱʲƕ=ϜǮΩɺBen Wood ˤƗľѽūƃˆ6
ϾѯxŸϽșǑϏOumlϜǮΩɺ=EacuteˇȥηucircijocircΙɧOumlƢeth=VȂţјͻůTHORN5њƝƶecircĈųВ5˛ŝЕ5[ǎłatilde5˛ŝŭʦ˙ϛѓΫ5ȗƯȄŝoacuteƟAacuteѵŔŷˤƗUgrave6
ɱ=ˏκȥWallpaperСьǃɱoacuteϡ΅OumlˤƗ˰6
ϜǮΩnakedƝВAacuteũnaked RetreatsOumlѵˤƗеũƭѡ˰6˶ϚĤЩƢethnaked˙nOumlFũĘķˤƗ6
42
Kang Yang Lim ndash Group Chief Operating Officer naked Group
Group with over 13 years corporate finance and real estate
development experience Previously he was Director of the
real estate division of APP China taking responsibility for the
initial positioning and development of the USD15 billion lsquoWhite
Magnolia Plazarsquo mixed use development project (including
the development of Shanghairsquos first W Hotel) He also led the
concept and development of APPrsquos branded residence and resort
project in Sheshan Shanghai
Finance division of PricewaterhouseCoopers in Melbourne
Australia where he specialized in business value and strategy
worked in inhouse strategy roles for CocaCola GB in London
and to British venture capital firm of the year (2004) ISIS Equity
Partners before coming to China in 2005
Accountants Australia in 2002 and is also an affiliate of the
of Commerce and Diploma in Modern Languages from the
University of Melbourne Australia
林纲洋- naked 集团首席营运官
ƞˏnakedƍOumlȩ˪ϴϾŚɱOumlʝϛ~ƎTHORNǭāǑϏ6Фfrac14тʣ=ѽѓŘDŽŒOumlTHORNǭāOumlѵƢ=ĤЩƠч13ϢЏOumlucircϸ8JЈȈœ9ǭāΙɧOumlcopy˽κшũǭāVȂ˛ŝszligϞƝ ǙacircOumlǭālt6˶ϚщNtildeȥDŽŒƍФ˛ŝҁ˗ʑʁѢЭũoacuteƟAacuteΙɧOumlȓɲũǭā6
ФDŽŒƍˇфтʣ=ȩİϑGAringȚφɣyuml_ʔŴϷOacuteƁƗ˰OumlǑȓ=ѥѣЂ˙ϛƠчũЯɁѰξ6ȩ˪Ф13ɱȅOgraveѓŘтʣэȑǭʔŴϷOacuteŮOumlϞotilde˶ƣɬ=ѽǵǺǵȎɂugraveŁɬOumlЯɁēͺ˰=ϡƎISISOumlʼnʏūѽƃRФϯŘɂugraveOumlϯŘĘΌѱŁˇф6
ȩ˪ФɱƅOtildeȥGAringȚφηƁƗ˰ƁũGAringȚφпʻωǗOumlƁГѱķ6˶ϚƅOtildeȥGAringȚφɣyuml_AringλOuml˙ϛλλϡƎCcedilЇϊλп6
43
Gabriela Lo ndash Managing Director naked Retreats
With over 15 years experience in high end events and PR
management Gabriela has been instrumental in bringing naked
to where it is today As one of the original members of the
naked Team Gabriela has led the growth of naked Retreats
to become one of the most famous eco retreat destinations in
China attracting guests and publicity from around the world
Originally from Macao Gabriela has rich multi cultural and
multinational living and working experience having worked and
studied for many years in Greater China England and Italy
卢家宝 - naked 度假村常务董事
ϴϾŚ13ɱOumlijocircƂiacuteũŁŃŋ΄ŎȓǑϏ=nakedDžOumlǜІȶƝXēxǭ6ѽħdivideOumlmiddot˽ГтϞ=ȶƝXϠǑAEligȭnakedѓŘѻϾɜOuml˪ȾϽɧOumlTHORNтϞ=ͼϭȥȅѳǁĹTHORNOumlǸˆ6ȶƝXȅѳGɑ=ϴϾĖĥOumlucircЏŸũucircŘǝѢũľѽǑϏ=ЬФAringѓŴTHORNʵ=ϯŘũϤAringȚϾѯucircɱωǗǑș6
Judy Zhu ndash General Manager naked Group
Zhu is the General Manager for naked Group ensuring smooth
operations of the group with a particular focus on government
朱燕 - naked 集团总经理
њώ=iquestnaked Retreatsmiddot˽ǭ˽ǜũij˪ūѽ6њώѽƍѵǑȓ=ĤЩIcircTHORNũŋ΄ʽWƍРѽ6Фƞˏnakedтʣ=њώФ˛ŝũ[ǎiquestŚηucircІ˙ϛϾŋOumlфϛ6ФΪͻȈƅOtilde˙ϛλ6
44
Kurt Berman ndash General Manager naked Stables Private Reserve
With over 16 years experience in FampB and high end luxury
resort management Kurt brings a wealth of experience and
will lead the preopening and operations of our new resort ndash
naked Stables Private Reserve Prior to joining naked Kurt was
the preopening General Manager at Six Senses Laamu and
Resident Manager for Six Senses Soneva Gili by Six Senses Kurt
has also worked at other prestigious resorts including Fregate
his career in hospitality in FampB and was a trained Chef with
experience working in many prestigious institutions including
The Dorchester Hotel in London Kurt is from South Africa and
has a masters certificate in hospitality management from Cornell
University
Kurt Berman - naked私人度假村总经理
ϾѯŚɱϬƎijIumlŤŴoacuteƟAacuteOumlŎȓǑϏ=ƮϡĖĥOumlǑϏȭNtildeͰɒΪoacuteƟAacute77)$ 0OumlϱϛũРϱ6Фƞˏ)$ тʣ=10ЬEacuteˇŚ8szligȳĭǦ9+1ϱϛѵǑȓũ8szligȳĭǦ9-2 ((OumlѤacircǑȓ610ŻЬˇфЂamp0ˆŝETHũ1+4UgraveʙўɜoacuteƟˮTHORN610OumlϛʜzЂϬαϛ=ϚϡϞĸФŬucircўɜƉńVȂ-0-0 -$-ltľѽŚOumlρȡϾOumlnot˰610ȅѳɫč=sϴϾǰɪyumlAringλЃOumlǙacircŎȓλ6
Richard Johnston ndash General Manager naked Home Village
Hailing from the United Kingdom but with most of his working
life in resorts throughout Africa Richard brings with him over
20 years experience in General Management and Director level
roles in world class resorts including Azura Retreats Cape Grace
hotel and the Saxon Hotel Richard plays a key role in the set
up of systems training and operating standards His years
of experience and mentoring leadership style make Richard a
natural inspiration for our young hotel management team
Richard Johnston - naked 家园村总经理
RichardȅѳϯŘ=IgraveAringucircOumloacuteƟAacuteľѽiumlФмĸčљ=ϴϾŚɱOumlѴūŎȓũǁƐoacuteƟAacuteVȂAzura
Retreats Cape Grace hotel and the Saxon HotelltijʒŎȓǑϏ6RichardФƭȜ΄5ʅρũРαnѬĈɘʜѯŋƨѽϸ6ĖĥOumlǑϏũȭNtildeĘķ˼OtildeoslashͰɒɱʬOumlǙacircŎȓdivideϾѯѳʿOumlƊȘ6
45
Teun Hanegraaf ndash Sales Director naked Retreats
Teun obtained a Bachelors in Business Studies and Masters
in Strategic Management with a focus on Chinese Business
Culture Teun increased our corporate sales business by 350
in his first year with us bringing international companies
ranging from international conglomerates Unilever and Coca
Cola to more local institutions such as The Shanghai American
School and leading Chinese companies such as Bank of China
韩天宁销售总监
ȅѳŧȈɥEcirc=şɵϴϾ˙ϛλλλ5ЯɁŎȓѥѣЂѓŘ˙ϛŸlt6ȅƍOumlszligϞɱşɵƮŁOumlΝϛijȥ13=sŁAEligȅȥx˟ŘƙβOumlAringŁǸŲ=жʙѓϾŘƙAringʝϛȠūȚŴũǵǺǵȎ=ϚϾ˛ŝɐŘλΠUgraveIcircTHORNƉńũѓŘϫαUgraveѓŘȴʝϛ6
Oliver Yuen ndash nature Reserve amp Recreation Manager
naked Stables Private will be the first private reserve in China
with a wealth of new flora and fauna introduced to the project
from Sydney University Australia and as a fully qualified Ranger
working in many of the worldrsquos best wildlife parks Oliver takes a
special role in ensuring the environment of naked Retreats and
naked Stables Private Reserve will be full of life and a natural
self supporting eco system Oliverrsquos passion for both people and
nature make him the perfect person to teach our guests about
what we do and make their stay not only a relaxing one but
also a fun fulfilling educational one as well Oliver previously
worked in wildlife parks and resorts such as Azura Retreats in
Mozambique Mobala Private Game Reserve in South Africa and
Sydney Aquarium in Australia
袁鹏威 - 活动经理和度假村 生物学家
naked StablesƮѓŘszligϞĸϭljΪOumlцʾũiacuteʾOumlˆoacuteƟʵ6OliverѽϞɜGAringȚφͿɯAringλūķOuml˪λƝiacuteλƝ=ϡƎФǁĹTHORNOumlϙ˪iacuteВľѽOumlľѽе=Ф˼naked Retreats ũnaked StablesϾѯĖĥ˪ѱЕ5ʿѳĺOuml˪΄Oumlźǔľѽ˛QύѯіϘƶ˔6АʊoslashˆȏũѳʿOumlƊʮ˼ѻūOumlˆȅĵͰɒOumlǸˆͰɒѼOuml˷ɋ=sʨ˂ɒФжȕOuml˶ŒxLjLjČ=˶Ϛ˂ɒOumlǝѢǑșlOtildeϾǭΫcurren˹ũϾƷЋϤϦ6АʊтʣФɫčũGAringȚφͿɯѹŏiquestϙ˪iacuteВũWŰʵOumlľѽVȂMozambique OumlAzura Retreats Mobala Private Game Reservelt6
46
Philip C Davis Company Director naked Retreats
Phil joined the Board of Directors for naked Retreats hotel
management company in 2011 His previous board experience
includes Tian Rui Hotel Corporation holder of the master license
for Super 8 economy hotels in China and Hong Kong from 2006
to 2008 He also was a founding shareholder of Tian Rui and
served as its President and Managing Director from 2006 to
2008 He was a board member of Tian Xian Cheng a bai jiu
concern which is a joint venture between Pernod Ricard and a
2010
Phil was previously Chairman of the Budweiser (Wuhan)
International Brewing Company and Managing Director of the
AnheuserBusch business in China and Hong Kong from the
beginning of 1996 through 2002 From 2003 to 2005 he
headed the AnheuserBusch liaison office with Tsingtao Brewing
Company
Phil holds a PhD in history from Washington University and
started his career as a market researcher at a major advertising
agency in the US before moving to AnheuserBusch and
heading its consumer planning and new product development
functions in the 1980s
Philip CDavis naked 度假村公司董事长
PhilЂɱƞˏȥnakedoacuteƟʵǙacircŎȓŁOumligraveƁ6ϡĖĥOumlǑϏVȂФːǙacircƍˇф5ϡƎЂɱэɱФѓŘũѓŘΒIJEacuteˇSuper ǑƖǙacirc ʼnˆ6˶=ϚːǙacircƍOumlmiddot˽ʼnecirc=ФɱэɱʖƣEacuteˇƍOumlѵ|ũigrave6ɱэɱʖƣ=ϞƝІWȎȞƞũJǙ˪ȴʝϛƬɫūѱOumlʝϛ77ΐOumligraveƁГ6
iquestɱэɱ=Phil͵šBudweiserŘƙɳǙŁOumligraveƎѓŘũѓŘΒIJCŝyŁOumligrave6iquestɱэ13ɱ=CŝyũʫETHʌǙŁOumlȠɆdegOumlĤЩˆ6PhilϴϾŴ˭uacuteAringλOumlș˻дλvλ=ФǁɱCcedilȅOgraveCŝy5ĤЩΞĒŔŷũΪʑǭāĿɭтʣ=OumlϛʜzЂɐŘOumlϞƝœĵCcedilȓŁ=Eacuteˇaeligω6
47
OUR INTERNATIONAL TEAM
International team
Chief master planners amp architects
the urban landscape of modern China with Xintiandi in
Shanghai a commercial cultural and entertainment district
Since then the studio has worked on projects in very diverse
categories both small and large scale projects include mixed
use projects like the ldquoTiandirdquo in Hangzhou Chongqing Wuhan
and Foshan luxury villa and high rise residential complexes in
Shanghai and Vietnam as well as various boutique hotels and
Chalet Architects
A00 Architecture is most well known for their research
inenvironmental sustainability and its application to their
work in Architecture Interiors and Furniture Their portfolio
includes feature restaurants luxury spas retail stores design
conversion of dozens of historic Shanghai homes into highly
personalized residences
Interior Designers AIM (Architecture amp Design) brings expertise
in the combination of world architectural styles and design
influences to the interior designs at naked Stables Private
Reserve With the Shanghai office led by the two founding
on comfort warmth and a unique blend between African and
Asian design sensibilities
Landscape Architect
Design Land Collaborative (DLC) is a professional consulting firm
comprised of landscape architects and planners with an office in
Shanghai and the United States Projects have a strong emphasis
on cultural resources historic preservation and ecological
design involving both the public and private sectors
ͰɒOumlāЮdivide
ɴǵϡΑάOumlёȣ
ŘƙŸdivide
首席规划师和建筑师
benwood Studio Shanghai OumlсɜΙɧтϞѠĨШ˛ŝΪTHORNľ=˼ʙƍ˙ϛ5Ÿ5ЄȎϞOumlʵЉ6тŮ=ЁƻȥĹȏŔɟAringΟOumlΙɧ=VȂţјOumlͻůTHORN=іʱ5͵šƎę˗OumlŤŴpϡƎФ˛ŝũЛɫOumlijѢЭʵ=ȮŻϾФѓŘƎˉ_OumlĹȏǐʑǙacircƎoacuteƟ6
小圆房建筑
AOO Architecture ФźǔWŰƎǵ θāЮĈɘϾѯѭЛOumlƭ=s˘ƮʙƭϰϸЂɬƝѩ6ɒƻŚOumlΙɧVȂ˔5ŤŴȤѓΫ5ȫ˙acirc5ˤƗίǙacirc˛ŝυНǙacirc lt5ˆoacuteƟϡƎϞ΄ȧOuml˛ŝș˻ѢЭOumlCcedilŸƎˆŸĨШ6
ɬ ˤƗ˰AIMƭѡˤƗltѥѣЂǁƭѡĘķũˤƗOumlɐƿū=ϭNtildenaked StablesOumlɬˤƗ6ФȅѳŧȈũaȚ˶OumlūѽmiddotTˆȭNtildeOuml˛ŝTdegOumlUѠ΅=ˤƗѣі5ũφčˤƗȓɲOumlntildeˊū6
景观设计
Design Land Collaborative (DLC) ϞƝiquestǒōˤƗІŔŷOumlѥϛѰξŁ=Ф˛ŝІɐŘǩˤϾēрƉń6ʙΙɧ˘ЂŋѣŸș˻ĻЕ=ƿūźW˪ǴƔ=ѥѣЂŁŃƎϾTHORNOumlŔŷ6
48
Engineering amp Project Management team
Scott Wilson Group PLC is a globalintegrated design and
engineering consultancy for the built and natural environments
Scott Wilson is responsible for the project management the
electrical and mechanical engineering for the project
Environmental Consultants
Environmental Resources Management (ERM) a leading global
provider of environmental health and safety risk and social
consulting services ERM deliver innovative solutions for business
and government clients helping them understand and manage
their impacts on the world around them ERM have 137 offices
in 39 countries and employ approximately 3300 staff
Sustainability Consultants
Bisagni Environmental Enterprises (BEE) works with the
engineering and design teams to ensure the environmental
goals set out at the inception of the project are achieved
LEED Consultants
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
Local Design Institute
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
General Contractor
and have been responsible for some of Chinarsquos most iconic
properties such as the World Financial Centre in Shanghai
工程及项目管理团队
Scott Wilson Group PLCϞƝʺʳŔɟOumlźWˤƗƎľѰξŁ6Scott WilsonĤЩΙɧOumlaacuteʠƎƉΤľ6
环境咨询
Environmental Resources Management (ERM)ϞƝʺʳαϛȭѰξŁ=ŀźǔWŰ5ƫǰCʺƎŁŃˣƁĘΌUgraveѰξĞ6ERM˙ϛƎоġɑǸŲŀĨĶβOumlǀǧĈF=UѠɒȥǀsŎȓʙǑϱoslashˣƁźǔAEligȅOumlϳΗ6ERMФʺʳϾ137ĸēрƉń=myĸŘƝ=ϴϾAringК3300ɜГľ6
可持续发展咨询
Bisagni Environmental Enterprises (BEE)ІľˤƗdivideΑűūѽ=ϡʽWФΙɧǭ˽ƼotildeˤȜOumlźǔWŰǵ θāЮɧnOumlȚ˹6
绿色建筑认证咨询
Shanghai Pacific Energy Center (SPEC)ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlŁтϞ6
本地设计公司
Shanghai Baoye Construction Corp Ltd ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlαϛȭŁтϞ6
总承包商
ϞƝŘƝƐľVŁ=ϠƻȥηucircѓŘnьβΙɧ=țˍ˛ŝźʳDŽˊѓΫ6
49
naked COVERAGE
wwwcnngocom
ldquo25 killer things to do this summerrdquo
26 April 2010
Time Magazine
ldquoRun to the Moganshan Hillrdquo
新浪博客
ldquo避世的可能rdquo
31 December 2009
wwwenglisheastdaycom
ldquoThe first batch of ldquoChina Treasured Towns ldquo released
December 2009
Shanghai Urbanatomy
ldquoGet naked this time with horsesrdquo
Shanghai Daily
ldquoGreen MaGIC Casts design spellrdquo
14 October 2009
新浪商品
ldquo中国最佳设计酒店大赏rdquo
September 2009
wwwchannelnewsasiacom
ldquoChinarsquos green resort allows travellers to vacation on good consciencerdquo
2 September 2009
wwwbijianlinblshecom
ldquo莫干隐居rdquo
25 Aug 2009
wwwassociatecontentcom
ldquoThe Exquisite Moganshan Mountains of Chinardquo
Ɏ
Wikitravel
ldquoMoganshanrdquo
德清新闻网
ldquo承包国营林场建造生态ldquo逸站rdquo
wwwsinoeventcom
ldquo亚洲旅游地产及景点峰会成功举行rdquo
wwwchinatravelbrandingcom
ldquoPursuing Green for Greenrdquo
wwwbrandrepublicasia
ldquoMaking moves towards ecofriendly eventsrdquo
7 May 2009
wwwhandsonshanghaiorg
ldquoHands On Asia Conference Summeryrdquo
May 2009
wwwmyvacationcn
ldquo莫干山居rdquo
3 April 2009
wwwshanghaidailycom
ldquoThe naked truth Time to clean up Moganshan litterrdquo
4 March 2009
wwwgreennovateorg
ldquoMoganshan Project Kick Offrdquo
13 February 2009
Travesias
ldquonaked retreatsrdquo
Feb 2009
合肥在线
ldquo大山里的裸家族rdquo
20 October 2008
wwwentrepreneurcom
ldquoThe arrival of the Olympics showcases Chinarsquos burgeoning entrepreneurial spirit ldquo
7 August 2008
50
Shanghaiist
ldquoWeekend escape to Moganshan 莫干山rdquo
9 April 2008
私家地理
ldquo艳阳下的荫凉rdquo
30 May 2008
City Weekend
ldquoGet naked in Moganshanrdquo
25 January 2008
wwwbundpiccom
ldquo在这绿中撒点野rdquo
wwwhuzhougovcn
ldquo相中德清筏头的青山绿水南非客商莫干山下建生态逸站rdquo
wwwurbanatomycom
ldquo24 Hours in Moganshanrdquo
wwwhkheadlinecom
ldquo杭州莫干山竹林深处人家rdquo
15 May 2009
wwwnewsweekcom
ldquoBack from abroadrdquo
May 2009
Chinatravelnet
ldquoMoganshan A Heavenly Hideaway of Bamboo Forests amp Tea Plantationsrdquo
April 2009
wwwmzztmcagovcn
ldquo2009年踏青乐游路线推荐大公布rdquo
16 March 2009
第三媒体
ldquo规划一条畅快随性的踏青之旅rdquo
28 October 2009
wwwdqnewszjolcomcn
ldquo三九坞 ldquo裸家族rdquo钟爱的世外桃源rdquo
28 October 2008
ldquo自驾行天下rdquo之中国莫干山rdquo
Sep 2008
ldquoShiffting Gearsrdquo
Sep 2008
April 2008
Chewed up amp Spit Out
ldquoGet nakedrdquo
19 February 2008
ldquoBest Weekend Getaway Hotels Shanghairdquo
富世
Ecoefficient hotel低碳下榻
April 2011
Spa China Guy 男士派
Experiencing The Unique
2010
Cosmo 时尚
跨洋建屋隐居不隐世
April 2010
Global Times
The Mountain of legends
Global City Geography 城市地理
莫干山 naked Retreats 都市人一ldquo裸rdquo到底的山居生活
Dec 2009
China Daily
Rural Retreat
20 March 2011
China Daily
4th March 2011
Modern Weekly周末画报
圣诞低碳游
Dec 2010
Elite Traveler 携程自由行
旅尚
Esquire
Hidden Best Restaurants
Feb 2011
51
52
53
42
Kang Yang Lim ndash Group Chief Operating Officer naked Group
Group with over 13 years corporate finance and real estate
development experience Previously he was Director of the
real estate division of APP China taking responsibility for the
initial positioning and development of the USD15 billion lsquoWhite
Magnolia Plazarsquo mixed use development project (including
the development of Shanghairsquos first W Hotel) He also led the
concept and development of APPrsquos branded residence and resort
project in Sheshan Shanghai
Finance division of PricewaterhouseCoopers in Melbourne
Australia where he specialized in business value and strategy
worked in inhouse strategy roles for CocaCola GB in London
and to British venture capital firm of the year (2004) ISIS Equity
Partners before coming to China in 2005
Accountants Australia in 2002 and is also an affiliate of the
of Commerce and Diploma in Modern Languages from the
University of Melbourne Australia
林纲洋- naked 集团首席营运官
ƞˏnakedƍOumlȩ˪ϴϾŚɱOumlʝϛ~ƎTHORNǭāǑϏ6Фfrac14тʣ=ѽѓŘDŽŒOumlTHORNǭāOumlѵƢ=ĤЩƠч13ϢЏOumlucircϸ8JЈȈœ9ǭāΙɧOumlcopy˽κшũǭāVȂ˛ŝszligϞƝ ǙacircOumlǭālt6˶ϚщNtildeȥDŽŒƍФ˛ŝҁ˗ʑʁѢЭũoacuteƟAacuteΙɧOumlȓɲũǭā6
ФDŽŒƍˇфтʣ=ȩİϑGAringȚφɣyuml_ʔŴϷOacuteƁƗ˰OumlǑȓ=ѥѣЂ˙ϛƠчũЯɁѰξ6ȩ˪Ф13ɱȅOgraveѓŘтʣэȑǭʔŴϷOacuteŮOumlϞotilde˶ƣɬ=ѽǵǺǵȎɂugraveŁɬOumlЯɁēͺ˰=ϡƎISISOumlʼnʏūѽƃRФϯŘɂugraveOumlϯŘĘΌѱŁˇф6
ȩ˪ФɱƅOtildeȥGAringȚφηƁƗ˰ƁũGAringȚφпʻωǗOumlƁГѱķ6˶ϚƅOtildeȥGAringȚφɣyuml_AringλOuml˙ϛλλϡƎCcedilЇϊλп6
43
Gabriela Lo ndash Managing Director naked Retreats
With over 15 years experience in high end events and PR
management Gabriela has been instrumental in bringing naked
to where it is today As one of the original members of the
naked Team Gabriela has led the growth of naked Retreats
to become one of the most famous eco retreat destinations in
China attracting guests and publicity from around the world
Originally from Macao Gabriela has rich multi cultural and
multinational living and working experience having worked and
studied for many years in Greater China England and Italy
卢家宝 - naked 度假村常务董事
ϴϾŚ13ɱOumlijocircƂiacuteũŁŃŋ΄ŎȓǑϏ=nakedDžOumlǜІȶƝXēxǭ6ѽħdivideOumlmiddot˽ГтϞ=ȶƝXϠǑAEligȭnakedѓŘѻϾɜOuml˪ȾϽɧOumlTHORNтϞ=ͼϭȥȅѳǁĹTHORNOumlǸˆ6ȶƝXȅѳGɑ=ϴϾĖĥOumlucircЏŸũucircŘǝѢũľѽǑϏ=ЬФAringѓŴTHORNʵ=ϯŘũϤAringȚϾѯucircɱωǗǑș6
Judy Zhu ndash General Manager naked Group
Zhu is the General Manager for naked Group ensuring smooth
operations of the group with a particular focus on government
朱燕 - naked 集团总经理
њώ=iquestnaked Retreatsmiddot˽ǭ˽ǜũij˪ūѽ6њώѽƍѵǑȓ=ĤЩIcircTHORNũŋ΄ʽWƍРѽ6Фƞˏnakedтʣ=њώФ˛ŝũ[ǎiquestŚηucircІ˙ϛϾŋOumlфϛ6ФΪͻȈƅOtilde˙ϛλ6
44
Kurt Berman ndash General Manager naked Stables Private Reserve
With over 16 years experience in FampB and high end luxury
resort management Kurt brings a wealth of experience and
will lead the preopening and operations of our new resort ndash
naked Stables Private Reserve Prior to joining naked Kurt was
the preopening General Manager at Six Senses Laamu and
Resident Manager for Six Senses Soneva Gili by Six Senses Kurt
has also worked at other prestigious resorts including Fregate
his career in hospitality in FampB and was a trained Chef with
experience working in many prestigious institutions including
The Dorchester Hotel in London Kurt is from South Africa and
has a masters certificate in hospitality management from Cornell
University
Kurt Berman - naked私人度假村总经理
ϾѯŚɱϬƎijIumlŤŴoacuteƟAacuteOumlŎȓǑϏ=ƮϡĖĥOumlǑϏȭNtildeͰɒΪoacuteƟAacute77)$ 0OumlϱϛũРϱ6Фƞˏ)$ тʣ=10ЬEacuteˇŚ8szligȳĭǦ9+1ϱϛѵǑȓũ8szligȳĭǦ9-2 ((OumlѤacircǑȓ610ŻЬˇфЂamp0ˆŝETHũ1+4UgraveʙўɜoacuteƟˮTHORN610OumlϛʜzЂϬαϛ=ϚϡϞĸФŬucircўɜƉńVȂ-0-0 -$-ltľѽŚOumlρȡϾOumlnot˰610ȅѳɫč=sϴϾǰɪyumlAringλЃOumlǙacircŎȓλ6
Richard Johnston ndash General Manager naked Home Village
Hailing from the United Kingdom but with most of his working
life in resorts throughout Africa Richard brings with him over
20 years experience in General Management and Director level
roles in world class resorts including Azura Retreats Cape Grace
hotel and the Saxon Hotel Richard plays a key role in the set
up of systems training and operating standards His years
of experience and mentoring leadership style make Richard a
natural inspiration for our young hotel management team
Richard Johnston - naked 家园村总经理
RichardȅѳϯŘ=IgraveAringucircOumloacuteƟAacuteľѽiumlФмĸčљ=ϴϾŚɱOumlѴūŎȓũǁƐoacuteƟAacuteVȂAzura
Retreats Cape Grace hotel and the Saxon HotelltijʒŎȓǑϏ6RichardФƭȜ΄5ʅρũРαnѬĈɘʜѯŋƨѽϸ6ĖĥOumlǑϏũȭNtildeĘķ˼OtildeoslashͰɒɱʬOumlǙacircŎȓdivideϾѯѳʿOumlƊȘ6
45
Teun Hanegraaf ndash Sales Director naked Retreats
Teun obtained a Bachelors in Business Studies and Masters
in Strategic Management with a focus on Chinese Business
Culture Teun increased our corporate sales business by 350
in his first year with us bringing international companies
ranging from international conglomerates Unilever and Coca
Cola to more local institutions such as The Shanghai American
School and leading Chinese companies such as Bank of China
韩天宁销售总监
ȅѳŧȈɥEcirc=şɵϴϾ˙ϛλλλ5ЯɁŎȓѥѣЂѓŘ˙ϛŸlt6ȅƍOumlszligϞɱşɵƮŁOumlΝϛijȥ13=sŁAEligȅȥx˟ŘƙβOumlAringŁǸŲ=жʙѓϾŘƙAringʝϛȠūȚŴũǵǺǵȎ=ϚϾ˛ŝɐŘλΠUgraveIcircTHORNƉńũѓŘϫαUgraveѓŘȴʝϛ6
Oliver Yuen ndash nature Reserve amp Recreation Manager
naked Stables Private will be the first private reserve in China
with a wealth of new flora and fauna introduced to the project
from Sydney University Australia and as a fully qualified Ranger
working in many of the worldrsquos best wildlife parks Oliver takes a
special role in ensuring the environment of naked Retreats and
naked Stables Private Reserve will be full of life and a natural
self supporting eco system Oliverrsquos passion for both people and
nature make him the perfect person to teach our guests about
what we do and make their stay not only a relaxing one but
also a fun fulfilling educational one as well Oliver previously
worked in wildlife parks and resorts such as Azura Retreats in
Mozambique Mobala Private Game Reserve in South Africa and
Sydney Aquarium in Australia
袁鹏威 - 活动经理和度假村 生物学家
naked StablesƮѓŘszligϞĸϭljΪOumlцʾũiacuteʾOumlˆoacuteƟʵ6OliverѽϞɜGAringȚφͿɯAringλūķOuml˪λƝiacuteλƝ=ϡƎФǁĹTHORNOumlϙ˪iacuteВľѽOumlľѽе=Ф˼naked Retreats ũnaked StablesϾѯĖĥ˪ѱЕ5ʿѳĺOuml˪΄Oumlźǔľѽ˛QύѯіϘƶ˔6АʊoslashˆȏũѳʿOumlƊʮ˼ѻūOumlˆȅĵͰɒOumlǸˆͰɒѼOuml˷ɋ=sʨ˂ɒФжȕOuml˶ŒxLjLjČ=˶Ϛ˂ɒOumlǝѢǑșlOtildeϾǭΫcurren˹ũϾƷЋϤϦ6АʊтʣФɫčũGAringȚφͿɯѹŏiquestϙ˪iacuteВũWŰʵOumlľѽVȂMozambique OumlAzura Retreats Mobala Private Game Reservelt6
46
Philip C Davis Company Director naked Retreats
Phil joined the Board of Directors for naked Retreats hotel
management company in 2011 His previous board experience
includes Tian Rui Hotel Corporation holder of the master license
for Super 8 economy hotels in China and Hong Kong from 2006
to 2008 He also was a founding shareholder of Tian Rui and
served as its President and Managing Director from 2006 to
2008 He was a board member of Tian Xian Cheng a bai jiu
concern which is a joint venture between Pernod Ricard and a
2010
Phil was previously Chairman of the Budweiser (Wuhan)
International Brewing Company and Managing Director of the
AnheuserBusch business in China and Hong Kong from the
beginning of 1996 through 2002 From 2003 to 2005 he
headed the AnheuserBusch liaison office with Tsingtao Brewing
Company
Phil holds a PhD in history from Washington University and
started his career as a market researcher at a major advertising
agency in the US before moving to AnheuserBusch and
heading its consumer planning and new product development
functions in the 1980s
Philip CDavis naked 度假村公司董事长
PhilЂɱƞˏȥnakedoacuteƟʵǙacircŎȓŁOumligraveƁ6ϡĖĥOumlǑϏVȂФːǙacircƍˇф5ϡƎЂɱэɱФѓŘũѓŘΒIJEacuteˇSuper ǑƖǙacirc ʼnˆ6˶=ϚːǙacircƍOumlmiddot˽ʼnecirc=ФɱэɱʖƣEacuteˇƍOumlѵ|ũigrave6ɱэɱʖƣ=ϞƝІWȎȞƞũJǙ˪ȴʝϛƬɫūѱOumlʝϛ77ΐOumligraveƁГ6
iquestɱэɱ=Phil͵šBudweiserŘƙɳǙŁOumligraveƎѓŘũѓŘΒIJCŝyŁOumligrave6iquestɱэ13ɱ=CŝyũʫETHʌǙŁOumlȠɆdegOumlĤЩˆ6PhilϴϾŴ˭uacuteAringλOumlș˻дλvλ=ФǁɱCcedilȅOgraveCŝy5ĤЩΞĒŔŷũΪʑǭāĿɭтʣ=OumlϛʜzЂɐŘOumlϞƝœĵCcedilȓŁ=Eacuteˇaeligω6
47
OUR INTERNATIONAL TEAM
International team
Chief master planners amp architects
the urban landscape of modern China with Xintiandi in
Shanghai a commercial cultural and entertainment district
Since then the studio has worked on projects in very diverse
categories both small and large scale projects include mixed
use projects like the ldquoTiandirdquo in Hangzhou Chongqing Wuhan
and Foshan luxury villa and high rise residential complexes in
Shanghai and Vietnam as well as various boutique hotels and
Chalet Architects
A00 Architecture is most well known for their research
inenvironmental sustainability and its application to their
work in Architecture Interiors and Furniture Their portfolio
includes feature restaurants luxury spas retail stores design
conversion of dozens of historic Shanghai homes into highly
personalized residences
Interior Designers AIM (Architecture amp Design) brings expertise
in the combination of world architectural styles and design
influences to the interior designs at naked Stables Private
Reserve With the Shanghai office led by the two founding
on comfort warmth and a unique blend between African and
Asian design sensibilities
Landscape Architect
Design Land Collaborative (DLC) is a professional consulting firm
comprised of landscape architects and planners with an office in
Shanghai and the United States Projects have a strong emphasis
on cultural resources historic preservation and ecological
design involving both the public and private sectors
ͰɒOumlāЮdivide
ɴǵϡΑάOumlёȣ
ŘƙŸdivide
首席规划师和建筑师
benwood Studio Shanghai OumlсɜΙɧтϞѠĨШ˛ŝΪTHORNľ=˼ʙƍ˙ϛ5Ÿ5ЄȎϞOumlʵЉ6тŮ=ЁƻȥĹȏŔɟAringΟOumlΙɧ=VȂţјOumlͻůTHORN=іʱ5͵šƎę˗OumlŤŴpϡƎФ˛ŝũЛɫOumlijѢЭʵ=ȮŻϾФѓŘƎˉ_OumlĹȏǐʑǙacircƎoacuteƟ6
小圆房建筑
AOO Architecture ФźǔWŰƎǵ θāЮĈɘϾѯѭЛOumlƭ=s˘ƮʙƭϰϸЂɬƝѩ6ɒƻŚOumlΙɧVȂ˔5ŤŴȤѓΫ5ȫ˙acirc5ˤƗίǙacirc˛ŝυНǙacirc lt5ˆoacuteƟϡƎϞ΄ȧOuml˛ŝș˻ѢЭOumlCcedilŸƎˆŸĨШ6
ɬ ˤƗ˰AIMƭѡˤƗltѥѣЂǁƭѡĘķũˤƗOumlɐƿū=ϭNtildenaked StablesOumlɬˤƗ6ФȅѳŧȈũaȚ˶OumlūѽmiddotTˆȭNtildeOuml˛ŝTdegOumlUѠ΅=ˤƗѣі5ũφčˤƗȓɲOumlntildeˊū6
景观设计
Design Land Collaborative (DLC) ϞƝiquestǒōˤƗІŔŷOumlѥϛѰξŁ=Ф˛ŝІɐŘǩˤϾēрƉń6ʙΙɧ˘ЂŋѣŸș˻ĻЕ=ƿūźW˪ǴƔ=ѥѣЂŁŃƎϾTHORNOumlŔŷ6
48
Engineering amp Project Management team
Scott Wilson Group PLC is a globalintegrated design and
engineering consultancy for the built and natural environments
Scott Wilson is responsible for the project management the
electrical and mechanical engineering for the project
Environmental Consultants
Environmental Resources Management (ERM) a leading global
provider of environmental health and safety risk and social
consulting services ERM deliver innovative solutions for business
and government clients helping them understand and manage
their impacts on the world around them ERM have 137 offices
in 39 countries and employ approximately 3300 staff
Sustainability Consultants
Bisagni Environmental Enterprises (BEE) works with the
engineering and design teams to ensure the environmental
goals set out at the inception of the project are achieved
LEED Consultants
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
Local Design Institute
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
General Contractor
and have been responsible for some of Chinarsquos most iconic
properties such as the World Financial Centre in Shanghai
工程及项目管理团队
Scott Wilson Group PLCϞƝʺʳŔɟOumlźWˤƗƎľѰξŁ6Scott WilsonĤЩΙɧOumlaacuteʠƎƉΤľ6
环境咨询
Environmental Resources Management (ERM)ϞƝʺʳαϛȭѰξŁ=ŀźǔWŰ5ƫǰCʺƎŁŃˣƁĘΌUgraveѰξĞ6ERM˙ϛƎоġɑǸŲŀĨĶβOumlǀǧĈF=UѠɒȥǀsŎȓʙǑϱoslashˣƁźǔAEligȅOumlϳΗ6ERMФʺʳϾ137ĸēрƉń=myĸŘƝ=ϴϾAringК3300ɜГľ6
可持续发展咨询
Bisagni Environmental Enterprises (BEE)ІľˤƗdivideΑűūѽ=ϡʽWФΙɧǭ˽ƼotildeˤȜOumlźǔWŰǵ θāЮɧnOumlȚ˹6
绿色建筑认证咨询
Shanghai Pacific Energy Center (SPEC)ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlŁтϞ6
本地设计公司
Shanghai Baoye Construction Corp Ltd ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlαϛȭŁтϞ6
总承包商
ϞƝŘƝƐľVŁ=ϠƻȥηucircѓŘnьβΙɧ=țˍ˛ŝźʳDŽˊѓΫ6
49
naked COVERAGE
wwwcnngocom
ldquo25 killer things to do this summerrdquo
26 April 2010
Time Magazine
ldquoRun to the Moganshan Hillrdquo
新浪博客
ldquo避世的可能rdquo
31 December 2009
wwwenglisheastdaycom
ldquoThe first batch of ldquoChina Treasured Towns ldquo released
December 2009
Shanghai Urbanatomy
ldquoGet naked this time with horsesrdquo
Shanghai Daily
ldquoGreen MaGIC Casts design spellrdquo
14 October 2009
新浪商品
ldquo中国最佳设计酒店大赏rdquo
September 2009
wwwchannelnewsasiacom
ldquoChinarsquos green resort allows travellers to vacation on good consciencerdquo
2 September 2009
wwwbijianlinblshecom
ldquo莫干隐居rdquo
25 Aug 2009
wwwassociatecontentcom
ldquoThe Exquisite Moganshan Mountains of Chinardquo
Ɏ
Wikitravel
ldquoMoganshanrdquo
德清新闻网
ldquo承包国营林场建造生态ldquo逸站rdquo
wwwsinoeventcom
ldquo亚洲旅游地产及景点峰会成功举行rdquo
wwwchinatravelbrandingcom
ldquoPursuing Green for Greenrdquo
wwwbrandrepublicasia
ldquoMaking moves towards ecofriendly eventsrdquo
7 May 2009
wwwhandsonshanghaiorg
ldquoHands On Asia Conference Summeryrdquo
May 2009
wwwmyvacationcn
ldquo莫干山居rdquo
3 April 2009
wwwshanghaidailycom
ldquoThe naked truth Time to clean up Moganshan litterrdquo
4 March 2009
wwwgreennovateorg
ldquoMoganshan Project Kick Offrdquo
13 February 2009
Travesias
ldquonaked retreatsrdquo
Feb 2009
合肥在线
ldquo大山里的裸家族rdquo
20 October 2008
wwwentrepreneurcom
ldquoThe arrival of the Olympics showcases Chinarsquos burgeoning entrepreneurial spirit ldquo
7 August 2008
50
Shanghaiist
ldquoWeekend escape to Moganshan 莫干山rdquo
9 April 2008
私家地理
ldquo艳阳下的荫凉rdquo
30 May 2008
City Weekend
ldquoGet naked in Moganshanrdquo
25 January 2008
wwwbundpiccom
ldquo在这绿中撒点野rdquo
wwwhuzhougovcn
ldquo相中德清筏头的青山绿水南非客商莫干山下建生态逸站rdquo
wwwurbanatomycom
ldquo24 Hours in Moganshanrdquo
wwwhkheadlinecom
ldquo杭州莫干山竹林深处人家rdquo
15 May 2009
wwwnewsweekcom
ldquoBack from abroadrdquo
May 2009
Chinatravelnet
ldquoMoganshan A Heavenly Hideaway of Bamboo Forests amp Tea Plantationsrdquo
April 2009
wwwmzztmcagovcn
ldquo2009年踏青乐游路线推荐大公布rdquo
16 March 2009
第三媒体
ldquo规划一条畅快随性的踏青之旅rdquo
28 October 2009
wwwdqnewszjolcomcn
ldquo三九坞 ldquo裸家族rdquo钟爱的世外桃源rdquo
28 October 2008
ldquo自驾行天下rdquo之中国莫干山rdquo
Sep 2008
ldquoShiffting Gearsrdquo
Sep 2008
April 2008
Chewed up amp Spit Out
ldquoGet nakedrdquo
19 February 2008
ldquoBest Weekend Getaway Hotels Shanghairdquo
富世
Ecoefficient hotel低碳下榻
April 2011
Spa China Guy 男士派
Experiencing The Unique
2010
Cosmo 时尚
跨洋建屋隐居不隐世
April 2010
Global Times
The Mountain of legends
Global City Geography 城市地理
莫干山 naked Retreats 都市人一ldquo裸rdquo到底的山居生活
Dec 2009
China Daily
Rural Retreat
20 March 2011
China Daily
4th March 2011
Modern Weekly周末画报
圣诞低碳游
Dec 2010
Elite Traveler 携程自由行
旅尚
Esquire
Hidden Best Restaurants
Feb 2011
51
52
53
43
Gabriela Lo ndash Managing Director naked Retreats
With over 15 years experience in high end events and PR
management Gabriela has been instrumental in bringing naked
to where it is today As one of the original members of the
naked Team Gabriela has led the growth of naked Retreats
to become one of the most famous eco retreat destinations in
China attracting guests and publicity from around the world
Originally from Macao Gabriela has rich multi cultural and
multinational living and working experience having worked and
studied for many years in Greater China England and Italy
卢家宝 - naked 度假村常务董事
ϴϾŚ13ɱOumlijocircƂiacuteũŁŃŋ΄ŎȓǑϏ=nakedDžOumlǜІȶƝXēxǭ6ѽħdivideOumlmiddot˽ГтϞ=ȶƝXϠǑAEligȭnakedѓŘѻϾɜOuml˪ȾϽɧOumlTHORNтϞ=ͼϭȥȅѳǁĹTHORNOumlǸˆ6ȶƝXȅѳGɑ=ϴϾĖĥOumlucircЏŸũucircŘǝѢũľѽǑϏ=ЬФAringѓŴTHORNʵ=ϯŘũϤAringȚϾѯucircɱωǗǑș6
Judy Zhu ndash General Manager naked Group
Zhu is the General Manager for naked Group ensuring smooth
operations of the group with a particular focus on government
朱燕 - naked 集团总经理
њώ=iquestnaked Retreatsmiddot˽ǭ˽ǜũij˪ūѽ6њώѽƍѵǑȓ=ĤЩIcircTHORNũŋ΄ʽWƍРѽ6Фƞˏnakedтʣ=њώФ˛ŝũ[ǎiquestŚηucircІ˙ϛϾŋOumlфϛ6ФΪͻȈƅOtilde˙ϛλ6
44
Kurt Berman ndash General Manager naked Stables Private Reserve
With over 16 years experience in FampB and high end luxury
resort management Kurt brings a wealth of experience and
will lead the preopening and operations of our new resort ndash
naked Stables Private Reserve Prior to joining naked Kurt was
the preopening General Manager at Six Senses Laamu and
Resident Manager for Six Senses Soneva Gili by Six Senses Kurt
has also worked at other prestigious resorts including Fregate
his career in hospitality in FampB and was a trained Chef with
experience working in many prestigious institutions including
The Dorchester Hotel in London Kurt is from South Africa and
has a masters certificate in hospitality management from Cornell
University
Kurt Berman - naked私人度假村总经理
ϾѯŚɱϬƎijIumlŤŴoacuteƟAacuteOumlŎȓǑϏ=ƮϡĖĥOumlǑϏȭNtildeͰɒΪoacuteƟAacute77)$ 0OumlϱϛũРϱ6Фƞˏ)$ тʣ=10ЬEacuteˇŚ8szligȳĭǦ9+1ϱϛѵǑȓũ8szligȳĭǦ9-2 ((OumlѤacircǑȓ610ŻЬˇфЂamp0ˆŝETHũ1+4UgraveʙўɜoacuteƟˮTHORN610OumlϛʜzЂϬαϛ=ϚϡϞĸФŬucircўɜƉńVȂ-0-0 -$-ltľѽŚOumlρȡϾOumlnot˰610ȅѳɫč=sϴϾǰɪyumlAringλЃOumlǙacircŎȓλ6
Richard Johnston ndash General Manager naked Home Village
Hailing from the United Kingdom but with most of his working
life in resorts throughout Africa Richard brings with him over
20 years experience in General Management and Director level
roles in world class resorts including Azura Retreats Cape Grace
hotel and the Saxon Hotel Richard plays a key role in the set
up of systems training and operating standards His years
of experience and mentoring leadership style make Richard a
natural inspiration for our young hotel management team
Richard Johnston - naked 家园村总经理
RichardȅѳϯŘ=IgraveAringucircOumloacuteƟAacuteľѽiumlФмĸčљ=ϴϾŚɱOumlѴūŎȓũǁƐoacuteƟAacuteVȂAzura
Retreats Cape Grace hotel and the Saxon HotelltijʒŎȓǑϏ6RichardФƭȜ΄5ʅρũРαnѬĈɘʜѯŋƨѽϸ6ĖĥOumlǑϏũȭNtildeĘķ˼OtildeoslashͰɒɱʬOumlǙacircŎȓdivideϾѯѳʿOumlƊȘ6
45
Teun Hanegraaf ndash Sales Director naked Retreats
Teun obtained a Bachelors in Business Studies and Masters
in Strategic Management with a focus on Chinese Business
Culture Teun increased our corporate sales business by 350
in his first year with us bringing international companies
ranging from international conglomerates Unilever and Coca
Cola to more local institutions such as The Shanghai American
School and leading Chinese companies such as Bank of China
韩天宁销售总监
ȅѳŧȈɥEcirc=şɵϴϾ˙ϛλλλ5ЯɁŎȓѥѣЂѓŘ˙ϛŸlt6ȅƍOumlszligϞɱşɵƮŁOumlΝϛijȥ13=sŁAEligȅȥx˟ŘƙβOumlAringŁǸŲ=жʙѓϾŘƙAringʝϛȠūȚŴũǵǺǵȎ=ϚϾ˛ŝɐŘλΠUgraveIcircTHORNƉńũѓŘϫαUgraveѓŘȴʝϛ6
Oliver Yuen ndash nature Reserve amp Recreation Manager
naked Stables Private will be the first private reserve in China
with a wealth of new flora and fauna introduced to the project
from Sydney University Australia and as a fully qualified Ranger
working in many of the worldrsquos best wildlife parks Oliver takes a
special role in ensuring the environment of naked Retreats and
naked Stables Private Reserve will be full of life and a natural
self supporting eco system Oliverrsquos passion for both people and
nature make him the perfect person to teach our guests about
what we do and make their stay not only a relaxing one but
also a fun fulfilling educational one as well Oliver previously
worked in wildlife parks and resorts such as Azura Retreats in
Mozambique Mobala Private Game Reserve in South Africa and
Sydney Aquarium in Australia
袁鹏威 - 活动经理和度假村 生物学家
naked StablesƮѓŘszligϞĸϭljΪOumlцʾũiacuteʾOumlˆoacuteƟʵ6OliverѽϞɜGAringȚφͿɯAringλūķOuml˪λƝiacuteλƝ=ϡƎФǁĹTHORNOumlϙ˪iacuteВľѽOumlľѽе=Ф˼naked Retreats ũnaked StablesϾѯĖĥ˪ѱЕ5ʿѳĺOuml˪΄Oumlźǔľѽ˛QύѯіϘƶ˔6АʊoslashˆȏũѳʿOumlƊʮ˼ѻūOumlˆȅĵͰɒOumlǸˆͰɒѼOuml˷ɋ=sʨ˂ɒФжȕOuml˶ŒxLjLjČ=˶Ϛ˂ɒOumlǝѢǑșlOtildeϾǭΫcurren˹ũϾƷЋϤϦ6АʊтʣФɫčũGAringȚφͿɯѹŏiquestϙ˪iacuteВũWŰʵOumlľѽVȂMozambique OumlAzura Retreats Mobala Private Game Reservelt6
46
Philip C Davis Company Director naked Retreats
Phil joined the Board of Directors for naked Retreats hotel
management company in 2011 His previous board experience
includes Tian Rui Hotel Corporation holder of the master license
for Super 8 economy hotels in China and Hong Kong from 2006
to 2008 He also was a founding shareholder of Tian Rui and
served as its President and Managing Director from 2006 to
2008 He was a board member of Tian Xian Cheng a bai jiu
concern which is a joint venture between Pernod Ricard and a
2010
Phil was previously Chairman of the Budweiser (Wuhan)
International Brewing Company and Managing Director of the
AnheuserBusch business in China and Hong Kong from the
beginning of 1996 through 2002 From 2003 to 2005 he
headed the AnheuserBusch liaison office with Tsingtao Brewing
Company
Phil holds a PhD in history from Washington University and
started his career as a market researcher at a major advertising
agency in the US before moving to AnheuserBusch and
heading its consumer planning and new product development
functions in the 1980s
Philip CDavis naked 度假村公司董事长
PhilЂɱƞˏȥnakedoacuteƟʵǙacircŎȓŁOumligraveƁ6ϡĖĥOumlǑϏVȂФːǙacircƍˇф5ϡƎЂɱэɱФѓŘũѓŘΒIJEacuteˇSuper ǑƖǙacirc ʼnˆ6˶=ϚːǙacircƍOumlmiddot˽ʼnecirc=ФɱэɱʖƣEacuteˇƍOumlѵ|ũigrave6ɱэɱʖƣ=ϞƝІWȎȞƞũJǙ˪ȴʝϛƬɫūѱOumlʝϛ77ΐOumligraveƁГ6
iquestɱэɱ=Phil͵šBudweiserŘƙɳǙŁOumligraveƎѓŘũѓŘΒIJCŝyŁOumligrave6iquestɱэ13ɱ=CŝyũʫETHʌǙŁOumlȠɆdegOumlĤЩˆ6PhilϴϾŴ˭uacuteAringλOumlș˻дλvλ=ФǁɱCcedilȅOgraveCŝy5ĤЩΞĒŔŷũΪʑǭāĿɭтʣ=OumlϛʜzЂɐŘOumlϞƝœĵCcedilȓŁ=Eacuteˇaeligω6
47
OUR INTERNATIONAL TEAM
International team
Chief master planners amp architects
the urban landscape of modern China with Xintiandi in
Shanghai a commercial cultural and entertainment district
Since then the studio has worked on projects in very diverse
categories both small and large scale projects include mixed
use projects like the ldquoTiandirdquo in Hangzhou Chongqing Wuhan
and Foshan luxury villa and high rise residential complexes in
Shanghai and Vietnam as well as various boutique hotels and
Chalet Architects
A00 Architecture is most well known for their research
inenvironmental sustainability and its application to their
work in Architecture Interiors and Furniture Their portfolio
includes feature restaurants luxury spas retail stores design
conversion of dozens of historic Shanghai homes into highly
personalized residences
Interior Designers AIM (Architecture amp Design) brings expertise
in the combination of world architectural styles and design
influences to the interior designs at naked Stables Private
Reserve With the Shanghai office led by the two founding
on comfort warmth and a unique blend between African and
Asian design sensibilities
Landscape Architect
Design Land Collaborative (DLC) is a professional consulting firm
comprised of landscape architects and planners with an office in
Shanghai and the United States Projects have a strong emphasis
on cultural resources historic preservation and ecological
design involving both the public and private sectors
ͰɒOumlāЮdivide
ɴǵϡΑάOumlёȣ
ŘƙŸdivide
首席规划师和建筑师
benwood Studio Shanghai OumlсɜΙɧтϞѠĨШ˛ŝΪTHORNľ=˼ʙƍ˙ϛ5Ÿ5ЄȎϞOumlʵЉ6тŮ=ЁƻȥĹȏŔɟAringΟOumlΙɧ=VȂţјOumlͻůTHORN=іʱ5͵šƎę˗OumlŤŴpϡƎФ˛ŝũЛɫOumlijѢЭʵ=ȮŻϾФѓŘƎˉ_OumlĹȏǐʑǙacircƎoacuteƟ6
小圆房建筑
AOO Architecture ФźǔWŰƎǵ θāЮĈɘϾѯѭЛOumlƭ=s˘ƮʙƭϰϸЂɬƝѩ6ɒƻŚOumlΙɧVȂ˔5ŤŴȤѓΫ5ȫ˙acirc5ˤƗίǙacirc˛ŝυНǙacirc lt5ˆoacuteƟϡƎϞ΄ȧOuml˛ŝș˻ѢЭOumlCcedilŸƎˆŸĨШ6
ɬ ˤƗ˰AIMƭѡˤƗltѥѣЂǁƭѡĘķũˤƗOumlɐƿū=ϭNtildenaked StablesOumlɬˤƗ6ФȅѳŧȈũaȚ˶OumlūѽmiddotTˆȭNtildeOuml˛ŝTdegOumlUѠ΅=ˤƗѣі5ũφčˤƗȓɲOumlntildeˊū6
景观设计
Design Land Collaborative (DLC) ϞƝiquestǒōˤƗІŔŷOumlѥϛѰξŁ=Ф˛ŝІɐŘǩˤϾēрƉń6ʙΙɧ˘ЂŋѣŸș˻ĻЕ=ƿūźW˪ǴƔ=ѥѣЂŁŃƎϾTHORNOumlŔŷ6
48
Engineering amp Project Management team
Scott Wilson Group PLC is a globalintegrated design and
engineering consultancy for the built and natural environments
Scott Wilson is responsible for the project management the
electrical and mechanical engineering for the project
Environmental Consultants
Environmental Resources Management (ERM) a leading global
provider of environmental health and safety risk and social
consulting services ERM deliver innovative solutions for business
and government clients helping them understand and manage
their impacts on the world around them ERM have 137 offices
in 39 countries and employ approximately 3300 staff
Sustainability Consultants
Bisagni Environmental Enterprises (BEE) works with the
engineering and design teams to ensure the environmental
goals set out at the inception of the project are achieved
LEED Consultants
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
Local Design Institute
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
General Contractor
and have been responsible for some of Chinarsquos most iconic
properties such as the World Financial Centre in Shanghai
工程及项目管理团队
Scott Wilson Group PLCϞƝʺʳŔɟOumlźWˤƗƎľѰξŁ6Scott WilsonĤЩΙɧOumlaacuteʠƎƉΤľ6
环境咨询
Environmental Resources Management (ERM)ϞƝʺʳαϛȭѰξŁ=ŀźǔWŰ5ƫǰCʺƎŁŃˣƁĘΌUgraveѰξĞ6ERM˙ϛƎоġɑǸŲŀĨĶβOumlǀǧĈF=UѠɒȥǀsŎȓʙǑϱoslashˣƁźǔAEligȅOumlϳΗ6ERMФʺʳϾ137ĸēрƉń=myĸŘƝ=ϴϾAringК3300ɜГľ6
可持续发展咨询
Bisagni Environmental Enterprises (BEE)ІľˤƗdivideΑűūѽ=ϡʽWФΙɧǭ˽ƼotildeˤȜOumlźǔWŰǵ θāЮɧnOumlȚ˹6
绿色建筑认证咨询
Shanghai Pacific Energy Center (SPEC)ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlŁтϞ6
本地设计公司
Shanghai Baoye Construction Corp Ltd ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlαϛȭŁтϞ6
总承包商
ϞƝŘƝƐľVŁ=ϠƻȥηucircѓŘnьβΙɧ=țˍ˛ŝźʳDŽˊѓΫ6
49
naked COVERAGE
wwwcnngocom
ldquo25 killer things to do this summerrdquo
26 April 2010
Time Magazine
ldquoRun to the Moganshan Hillrdquo
新浪博客
ldquo避世的可能rdquo
31 December 2009
wwwenglisheastdaycom
ldquoThe first batch of ldquoChina Treasured Towns ldquo released
December 2009
Shanghai Urbanatomy
ldquoGet naked this time with horsesrdquo
Shanghai Daily
ldquoGreen MaGIC Casts design spellrdquo
14 October 2009
新浪商品
ldquo中国最佳设计酒店大赏rdquo
September 2009
wwwchannelnewsasiacom
ldquoChinarsquos green resort allows travellers to vacation on good consciencerdquo
2 September 2009
wwwbijianlinblshecom
ldquo莫干隐居rdquo
25 Aug 2009
wwwassociatecontentcom
ldquoThe Exquisite Moganshan Mountains of Chinardquo
Ɏ
Wikitravel
ldquoMoganshanrdquo
德清新闻网
ldquo承包国营林场建造生态ldquo逸站rdquo
wwwsinoeventcom
ldquo亚洲旅游地产及景点峰会成功举行rdquo
wwwchinatravelbrandingcom
ldquoPursuing Green for Greenrdquo
wwwbrandrepublicasia
ldquoMaking moves towards ecofriendly eventsrdquo
7 May 2009
wwwhandsonshanghaiorg
ldquoHands On Asia Conference Summeryrdquo
May 2009
wwwmyvacationcn
ldquo莫干山居rdquo
3 April 2009
wwwshanghaidailycom
ldquoThe naked truth Time to clean up Moganshan litterrdquo
4 March 2009
wwwgreennovateorg
ldquoMoganshan Project Kick Offrdquo
13 February 2009
Travesias
ldquonaked retreatsrdquo
Feb 2009
合肥在线
ldquo大山里的裸家族rdquo
20 October 2008
wwwentrepreneurcom
ldquoThe arrival of the Olympics showcases Chinarsquos burgeoning entrepreneurial spirit ldquo
7 August 2008
50
Shanghaiist
ldquoWeekend escape to Moganshan 莫干山rdquo
9 April 2008
私家地理
ldquo艳阳下的荫凉rdquo
30 May 2008
City Weekend
ldquoGet naked in Moganshanrdquo
25 January 2008
wwwbundpiccom
ldquo在这绿中撒点野rdquo
wwwhuzhougovcn
ldquo相中德清筏头的青山绿水南非客商莫干山下建生态逸站rdquo
wwwurbanatomycom
ldquo24 Hours in Moganshanrdquo
wwwhkheadlinecom
ldquo杭州莫干山竹林深处人家rdquo
15 May 2009
wwwnewsweekcom
ldquoBack from abroadrdquo
May 2009
Chinatravelnet
ldquoMoganshan A Heavenly Hideaway of Bamboo Forests amp Tea Plantationsrdquo
April 2009
wwwmzztmcagovcn
ldquo2009年踏青乐游路线推荐大公布rdquo
16 March 2009
第三媒体
ldquo规划一条畅快随性的踏青之旅rdquo
28 October 2009
wwwdqnewszjolcomcn
ldquo三九坞 ldquo裸家族rdquo钟爱的世外桃源rdquo
28 October 2008
ldquo自驾行天下rdquo之中国莫干山rdquo
Sep 2008
ldquoShiffting Gearsrdquo
Sep 2008
April 2008
Chewed up amp Spit Out
ldquoGet nakedrdquo
19 February 2008
ldquoBest Weekend Getaway Hotels Shanghairdquo
富世
Ecoefficient hotel低碳下榻
April 2011
Spa China Guy 男士派
Experiencing The Unique
2010
Cosmo 时尚
跨洋建屋隐居不隐世
April 2010
Global Times
The Mountain of legends
Global City Geography 城市地理
莫干山 naked Retreats 都市人一ldquo裸rdquo到底的山居生活
Dec 2009
China Daily
Rural Retreat
20 March 2011
China Daily
4th March 2011
Modern Weekly周末画报
圣诞低碳游
Dec 2010
Elite Traveler 携程自由行
旅尚
Esquire
Hidden Best Restaurants
Feb 2011
51
52
53
44
Kurt Berman ndash General Manager naked Stables Private Reserve
With over 16 years experience in FampB and high end luxury
resort management Kurt brings a wealth of experience and
will lead the preopening and operations of our new resort ndash
naked Stables Private Reserve Prior to joining naked Kurt was
the preopening General Manager at Six Senses Laamu and
Resident Manager for Six Senses Soneva Gili by Six Senses Kurt
has also worked at other prestigious resorts including Fregate
his career in hospitality in FampB and was a trained Chef with
experience working in many prestigious institutions including
The Dorchester Hotel in London Kurt is from South Africa and
has a masters certificate in hospitality management from Cornell
University
Kurt Berman - naked私人度假村总经理
ϾѯŚɱϬƎijIumlŤŴoacuteƟAacuteOumlŎȓǑϏ=ƮϡĖĥOumlǑϏȭNtildeͰɒΪoacuteƟAacute77)$ 0OumlϱϛũРϱ6Фƞˏ)$ тʣ=10ЬEacuteˇŚ8szligȳĭǦ9+1ϱϛѵǑȓũ8szligȳĭǦ9-2 ((OumlѤacircǑȓ610ŻЬˇфЂamp0ˆŝETHũ1+4UgraveʙўɜoacuteƟˮTHORN610OumlϛʜzЂϬαϛ=ϚϡϞĸФŬucircўɜƉńVȂ-0-0 -$-ltľѽŚOumlρȡϾOumlnot˰610ȅѳɫč=sϴϾǰɪyumlAringλЃOumlǙacircŎȓλ6
Richard Johnston ndash General Manager naked Home Village
Hailing from the United Kingdom but with most of his working
life in resorts throughout Africa Richard brings with him over
20 years experience in General Management and Director level
roles in world class resorts including Azura Retreats Cape Grace
hotel and the Saxon Hotel Richard plays a key role in the set
up of systems training and operating standards His years
of experience and mentoring leadership style make Richard a
natural inspiration for our young hotel management team
Richard Johnston - naked 家园村总经理
RichardȅѳϯŘ=IgraveAringucircOumloacuteƟAacuteľѽiumlФмĸčљ=ϴϾŚɱOumlѴūŎȓũǁƐoacuteƟAacuteVȂAzura
Retreats Cape Grace hotel and the Saxon HotelltijʒŎȓǑϏ6RichardФƭȜ΄5ʅρũРαnѬĈɘʜѯŋƨѽϸ6ĖĥOumlǑϏũȭNtildeĘķ˼OtildeoslashͰɒɱʬOumlǙacircŎȓdivideϾѯѳʿOumlƊȘ6
45
Teun Hanegraaf ndash Sales Director naked Retreats
Teun obtained a Bachelors in Business Studies and Masters
in Strategic Management with a focus on Chinese Business
Culture Teun increased our corporate sales business by 350
in his first year with us bringing international companies
ranging from international conglomerates Unilever and Coca
Cola to more local institutions such as The Shanghai American
School and leading Chinese companies such as Bank of China
韩天宁销售总监
ȅѳŧȈɥEcirc=şɵϴϾ˙ϛλλλ5ЯɁŎȓѥѣЂѓŘ˙ϛŸlt6ȅƍOumlszligϞɱşɵƮŁOumlΝϛijȥ13=sŁAEligȅȥx˟ŘƙβOumlAringŁǸŲ=жʙѓϾŘƙAringʝϛȠūȚŴũǵǺǵȎ=ϚϾ˛ŝɐŘλΠUgraveIcircTHORNƉńũѓŘϫαUgraveѓŘȴʝϛ6
Oliver Yuen ndash nature Reserve amp Recreation Manager
naked Stables Private will be the first private reserve in China
with a wealth of new flora and fauna introduced to the project
from Sydney University Australia and as a fully qualified Ranger
working in many of the worldrsquos best wildlife parks Oliver takes a
special role in ensuring the environment of naked Retreats and
naked Stables Private Reserve will be full of life and a natural
self supporting eco system Oliverrsquos passion for both people and
nature make him the perfect person to teach our guests about
what we do and make their stay not only a relaxing one but
also a fun fulfilling educational one as well Oliver previously
worked in wildlife parks and resorts such as Azura Retreats in
Mozambique Mobala Private Game Reserve in South Africa and
Sydney Aquarium in Australia
袁鹏威 - 活动经理和度假村 生物学家
naked StablesƮѓŘszligϞĸϭljΪOumlцʾũiacuteʾOumlˆoacuteƟʵ6OliverѽϞɜGAringȚφͿɯAringλūķOuml˪λƝiacuteλƝ=ϡƎФǁĹTHORNOumlϙ˪iacuteВľѽOumlľѽе=Ф˼naked Retreats ũnaked StablesϾѯĖĥ˪ѱЕ5ʿѳĺOuml˪΄Oumlźǔľѽ˛QύѯіϘƶ˔6АʊoslashˆȏũѳʿOumlƊʮ˼ѻūOumlˆȅĵͰɒOumlǸˆͰɒѼOuml˷ɋ=sʨ˂ɒФжȕOuml˶ŒxLjLjČ=˶Ϛ˂ɒOumlǝѢǑșlOtildeϾǭΫcurren˹ũϾƷЋϤϦ6АʊтʣФɫčũGAringȚφͿɯѹŏiquestϙ˪iacuteВũWŰʵOumlľѽVȂMozambique OumlAzura Retreats Mobala Private Game Reservelt6
46
Philip C Davis Company Director naked Retreats
Phil joined the Board of Directors for naked Retreats hotel
management company in 2011 His previous board experience
includes Tian Rui Hotel Corporation holder of the master license
for Super 8 economy hotels in China and Hong Kong from 2006
to 2008 He also was a founding shareholder of Tian Rui and
served as its President and Managing Director from 2006 to
2008 He was a board member of Tian Xian Cheng a bai jiu
concern which is a joint venture between Pernod Ricard and a
2010
Phil was previously Chairman of the Budweiser (Wuhan)
International Brewing Company and Managing Director of the
AnheuserBusch business in China and Hong Kong from the
beginning of 1996 through 2002 From 2003 to 2005 he
headed the AnheuserBusch liaison office with Tsingtao Brewing
Company
Phil holds a PhD in history from Washington University and
started his career as a market researcher at a major advertising
agency in the US before moving to AnheuserBusch and
heading its consumer planning and new product development
functions in the 1980s
Philip CDavis naked 度假村公司董事长
PhilЂɱƞˏȥnakedoacuteƟʵǙacircŎȓŁOumligraveƁ6ϡĖĥOumlǑϏVȂФːǙacircƍˇф5ϡƎЂɱэɱФѓŘũѓŘΒIJEacuteˇSuper ǑƖǙacirc ʼnˆ6˶=ϚːǙacircƍOumlmiddot˽ʼnecirc=ФɱэɱʖƣEacuteˇƍOumlѵ|ũigrave6ɱэɱʖƣ=ϞƝІWȎȞƞũJǙ˪ȴʝϛƬɫūѱOumlʝϛ77ΐOumligraveƁГ6
iquestɱэɱ=Phil͵šBudweiserŘƙɳǙŁOumligraveƎѓŘũѓŘΒIJCŝyŁOumligrave6iquestɱэ13ɱ=CŝyũʫETHʌǙŁOumlȠɆdegOumlĤЩˆ6PhilϴϾŴ˭uacuteAringλOumlș˻дλvλ=ФǁɱCcedilȅOgraveCŝy5ĤЩΞĒŔŷũΪʑǭāĿɭтʣ=OumlϛʜzЂɐŘOumlϞƝœĵCcedilȓŁ=Eacuteˇaeligω6
47
OUR INTERNATIONAL TEAM
International team
Chief master planners amp architects
the urban landscape of modern China with Xintiandi in
Shanghai a commercial cultural and entertainment district
Since then the studio has worked on projects in very diverse
categories both small and large scale projects include mixed
use projects like the ldquoTiandirdquo in Hangzhou Chongqing Wuhan
and Foshan luxury villa and high rise residential complexes in
Shanghai and Vietnam as well as various boutique hotels and
Chalet Architects
A00 Architecture is most well known for their research
inenvironmental sustainability and its application to their
work in Architecture Interiors and Furniture Their portfolio
includes feature restaurants luxury spas retail stores design
conversion of dozens of historic Shanghai homes into highly
personalized residences
Interior Designers AIM (Architecture amp Design) brings expertise
in the combination of world architectural styles and design
influences to the interior designs at naked Stables Private
Reserve With the Shanghai office led by the two founding
on comfort warmth and a unique blend between African and
Asian design sensibilities
Landscape Architect
Design Land Collaborative (DLC) is a professional consulting firm
comprised of landscape architects and planners with an office in
Shanghai and the United States Projects have a strong emphasis
on cultural resources historic preservation and ecological
design involving both the public and private sectors
ͰɒOumlāЮdivide
ɴǵϡΑάOumlёȣ
ŘƙŸdivide
首席规划师和建筑师
benwood Studio Shanghai OumlсɜΙɧтϞѠĨШ˛ŝΪTHORNľ=˼ʙƍ˙ϛ5Ÿ5ЄȎϞOumlʵЉ6тŮ=ЁƻȥĹȏŔɟAringΟOumlΙɧ=VȂţјOumlͻůTHORN=іʱ5͵šƎę˗OumlŤŴpϡƎФ˛ŝũЛɫOumlijѢЭʵ=ȮŻϾФѓŘƎˉ_OumlĹȏǐʑǙacircƎoacuteƟ6
小圆房建筑
AOO Architecture ФźǔWŰƎǵ θāЮĈɘϾѯѭЛOumlƭ=s˘ƮʙƭϰϸЂɬƝѩ6ɒƻŚOumlΙɧVȂ˔5ŤŴȤѓΫ5ȫ˙acirc5ˤƗίǙacirc˛ŝυНǙacirc lt5ˆoacuteƟϡƎϞ΄ȧOuml˛ŝș˻ѢЭOumlCcedilŸƎˆŸĨШ6
ɬ ˤƗ˰AIMƭѡˤƗltѥѣЂǁƭѡĘķũˤƗOumlɐƿū=ϭNtildenaked StablesOumlɬˤƗ6ФȅѳŧȈũaȚ˶OumlūѽmiddotTˆȭNtildeOuml˛ŝTdegOumlUѠ΅=ˤƗѣі5ũφčˤƗȓɲOumlntildeˊū6
景观设计
Design Land Collaborative (DLC) ϞƝiquestǒōˤƗІŔŷOumlѥϛѰξŁ=Ф˛ŝІɐŘǩˤϾēрƉń6ʙΙɧ˘ЂŋѣŸș˻ĻЕ=ƿūźW˪ǴƔ=ѥѣЂŁŃƎϾTHORNOumlŔŷ6
48
Engineering amp Project Management team
Scott Wilson Group PLC is a globalintegrated design and
engineering consultancy for the built and natural environments
Scott Wilson is responsible for the project management the
electrical and mechanical engineering for the project
Environmental Consultants
Environmental Resources Management (ERM) a leading global
provider of environmental health and safety risk and social
consulting services ERM deliver innovative solutions for business
and government clients helping them understand and manage
their impacts on the world around them ERM have 137 offices
in 39 countries and employ approximately 3300 staff
Sustainability Consultants
Bisagni Environmental Enterprises (BEE) works with the
engineering and design teams to ensure the environmental
goals set out at the inception of the project are achieved
LEED Consultants
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
Local Design Institute
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
General Contractor
and have been responsible for some of Chinarsquos most iconic
properties such as the World Financial Centre in Shanghai
工程及项目管理团队
Scott Wilson Group PLCϞƝʺʳŔɟOumlźWˤƗƎľѰξŁ6Scott WilsonĤЩΙɧOumlaacuteʠƎƉΤľ6
环境咨询
Environmental Resources Management (ERM)ϞƝʺʳαϛȭѰξŁ=ŀźǔWŰ5ƫǰCʺƎŁŃˣƁĘΌUgraveѰξĞ6ERM˙ϛƎоġɑǸŲŀĨĶβOumlǀǧĈF=UѠɒȥǀsŎȓʙǑϱoslashˣƁźǔAEligȅOumlϳΗ6ERMФʺʳϾ137ĸēрƉń=myĸŘƝ=ϴϾAringК3300ɜГľ6
可持续发展咨询
Bisagni Environmental Enterprises (BEE)ІľˤƗdivideΑűūѽ=ϡʽWФΙɧǭ˽ƼotildeˤȜOumlźǔWŰǵ θāЮɧnOumlȚ˹6
绿色建筑认证咨询
Shanghai Pacific Energy Center (SPEC)ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlŁтϞ6
本地设计公司
Shanghai Baoye Construction Corp Ltd ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlαϛȭŁтϞ6
总承包商
ϞƝŘƝƐľVŁ=ϠƻȥηucircѓŘnьβΙɧ=țˍ˛ŝźʳDŽˊѓΫ6
49
naked COVERAGE
wwwcnngocom
ldquo25 killer things to do this summerrdquo
26 April 2010
Time Magazine
ldquoRun to the Moganshan Hillrdquo
新浪博客
ldquo避世的可能rdquo
31 December 2009
wwwenglisheastdaycom
ldquoThe first batch of ldquoChina Treasured Towns ldquo released
December 2009
Shanghai Urbanatomy
ldquoGet naked this time with horsesrdquo
Shanghai Daily
ldquoGreen MaGIC Casts design spellrdquo
14 October 2009
新浪商品
ldquo中国最佳设计酒店大赏rdquo
September 2009
wwwchannelnewsasiacom
ldquoChinarsquos green resort allows travellers to vacation on good consciencerdquo
2 September 2009
wwwbijianlinblshecom
ldquo莫干隐居rdquo
25 Aug 2009
wwwassociatecontentcom
ldquoThe Exquisite Moganshan Mountains of Chinardquo
Ɏ
Wikitravel
ldquoMoganshanrdquo
德清新闻网
ldquo承包国营林场建造生态ldquo逸站rdquo
wwwsinoeventcom
ldquo亚洲旅游地产及景点峰会成功举行rdquo
wwwchinatravelbrandingcom
ldquoPursuing Green for Greenrdquo
wwwbrandrepublicasia
ldquoMaking moves towards ecofriendly eventsrdquo
7 May 2009
wwwhandsonshanghaiorg
ldquoHands On Asia Conference Summeryrdquo
May 2009
wwwmyvacationcn
ldquo莫干山居rdquo
3 April 2009
wwwshanghaidailycom
ldquoThe naked truth Time to clean up Moganshan litterrdquo
4 March 2009
wwwgreennovateorg
ldquoMoganshan Project Kick Offrdquo
13 February 2009
Travesias
ldquonaked retreatsrdquo
Feb 2009
合肥在线
ldquo大山里的裸家族rdquo
20 October 2008
wwwentrepreneurcom
ldquoThe arrival of the Olympics showcases Chinarsquos burgeoning entrepreneurial spirit ldquo
7 August 2008
50
Shanghaiist
ldquoWeekend escape to Moganshan 莫干山rdquo
9 April 2008
私家地理
ldquo艳阳下的荫凉rdquo
30 May 2008
City Weekend
ldquoGet naked in Moganshanrdquo
25 January 2008
wwwbundpiccom
ldquo在这绿中撒点野rdquo
wwwhuzhougovcn
ldquo相中德清筏头的青山绿水南非客商莫干山下建生态逸站rdquo
wwwurbanatomycom
ldquo24 Hours in Moganshanrdquo
wwwhkheadlinecom
ldquo杭州莫干山竹林深处人家rdquo
15 May 2009
wwwnewsweekcom
ldquoBack from abroadrdquo
May 2009
Chinatravelnet
ldquoMoganshan A Heavenly Hideaway of Bamboo Forests amp Tea Plantationsrdquo
April 2009
wwwmzztmcagovcn
ldquo2009年踏青乐游路线推荐大公布rdquo
16 March 2009
第三媒体
ldquo规划一条畅快随性的踏青之旅rdquo
28 October 2009
wwwdqnewszjolcomcn
ldquo三九坞 ldquo裸家族rdquo钟爱的世外桃源rdquo
28 October 2008
ldquo自驾行天下rdquo之中国莫干山rdquo
Sep 2008
ldquoShiffting Gearsrdquo
Sep 2008
April 2008
Chewed up amp Spit Out
ldquoGet nakedrdquo
19 February 2008
ldquoBest Weekend Getaway Hotels Shanghairdquo
富世
Ecoefficient hotel低碳下榻
April 2011
Spa China Guy 男士派
Experiencing The Unique
2010
Cosmo 时尚
跨洋建屋隐居不隐世
April 2010
Global Times
The Mountain of legends
Global City Geography 城市地理
莫干山 naked Retreats 都市人一ldquo裸rdquo到底的山居生活
Dec 2009
China Daily
Rural Retreat
20 March 2011
China Daily
4th March 2011
Modern Weekly周末画报
圣诞低碳游
Dec 2010
Elite Traveler 携程自由行
旅尚
Esquire
Hidden Best Restaurants
Feb 2011
51
52
53
45
Teun Hanegraaf ndash Sales Director naked Retreats
Teun obtained a Bachelors in Business Studies and Masters
in Strategic Management with a focus on Chinese Business
Culture Teun increased our corporate sales business by 350
in his first year with us bringing international companies
ranging from international conglomerates Unilever and Coca
Cola to more local institutions such as The Shanghai American
School and leading Chinese companies such as Bank of China
韩天宁销售总监
ȅѳŧȈɥEcirc=şɵϴϾ˙ϛλλλ5ЯɁŎȓѥѣЂѓŘ˙ϛŸlt6ȅƍOumlszligϞɱşɵƮŁOumlΝϛijȥ13=sŁAEligȅȥx˟ŘƙβOumlAringŁǸŲ=жʙѓϾŘƙAringʝϛȠūȚŴũǵǺǵȎ=ϚϾ˛ŝɐŘλΠUgraveIcircTHORNƉńũѓŘϫαUgraveѓŘȴʝϛ6
Oliver Yuen ndash nature Reserve amp Recreation Manager
naked Stables Private will be the first private reserve in China
with a wealth of new flora and fauna introduced to the project
from Sydney University Australia and as a fully qualified Ranger
working in many of the worldrsquos best wildlife parks Oliver takes a
special role in ensuring the environment of naked Retreats and
naked Stables Private Reserve will be full of life and a natural
self supporting eco system Oliverrsquos passion for both people and
nature make him the perfect person to teach our guests about
what we do and make their stay not only a relaxing one but
also a fun fulfilling educational one as well Oliver previously
worked in wildlife parks and resorts such as Azura Retreats in
Mozambique Mobala Private Game Reserve in South Africa and
Sydney Aquarium in Australia
袁鹏威 - 活动经理和度假村 生物学家
naked StablesƮѓŘszligϞĸϭljΪOumlцʾũiacuteʾOumlˆoacuteƟʵ6OliverѽϞɜGAringȚφͿɯAringλūķOuml˪λƝiacuteλƝ=ϡƎФǁĹTHORNOumlϙ˪iacuteВľѽOumlľѽе=Ф˼naked Retreats ũnaked StablesϾѯĖĥ˪ѱЕ5ʿѳĺOuml˪΄Oumlźǔľѽ˛QύѯіϘƶ˔6АʊoslashˆȏũѳʿOumlƊʮ˼ѻūOumlˆȅĵͰɒOumlǸˆͰɒѼOuml˷ɋ=sʨ˂ɒФжȕOuml˶ŒxLjLjČ=˶Ϛ˂ɒOumlǝѢǑșlOtildeϾǭΫcurren˹ũϾƷЋϤϦ6АʊтʣФɫčũGAringȚφͿɯѹŏiquestϙ˪iacuteВũWŰʵOumlľѽVȂMozambique OumlAzura Retreats Mobala Private Game Reservelt6
46
Philip C Davis Company Director naked Retreats
Phil joined the Board of Directors for naked Retreats hotel
management company in 2011 His previous board experience
includes Tian Rui Hotel Corporation holder of the master license
for Super 8 economy hotels in China and Hong Kong from 2006
to 2008 He also was a founding shareholder of Tian Rui and
served as its President and Managing Director from 2006 to
2008 He was a board member of Tian Xian Cheng a bai jiu
concern which is a joint venture between Pernod Ricard and a
2010
Phil was previously Chairman of the Budweiser (Wuhan)
International Brewing Company and Managing Director of the
AnheuserBusch business in China and Hong Kong from the
beginning of 1996 through 2002 From 2003 to 2005 he
headed the AnheuserBusch liaison office with Tsingtao Brewing
Company
Phil holds a PhD in history from Washington University and
started his career as a market researcher at a major advertising
agency in the US before moving to AnheuserBusch and
heading its consumer planning and new product development
functions in the 1980s
Philip CDavis naked 度假村公司董事长
PhilЂɱƞˏȥnakedoacuteƟʵǙacircŎȓŁOumligraveƁ6ϡĖĥOumlǑϏVȂФːǙacircƍˇф5ϡƎЂɱэɱФѓŘũѓŘΒIJEacuteˇSuper ǑƖǙacirc ʼnˆ6˶=ϚːǙacircƍOumlmiddot˽ʼnecirc=ФɱэɱʖƣEacuteˇƍOumlѵ|ũigrave6ɱэɱʖƣ=ϞƝІWȎȞƞũJǙ˪ȴʝϛƬɫūѱOumlʝϛ77ΐOumligraveƁГ6
iquestɱэɱ=Phil͵šBudweiserŘƙɳǙŁOumligraveƎѓŘũѓŘΒIJCŝyŁOumligrave6iquestɱэ13ɱ=CŝyũʫETHʌǙŁOumlȠɆdegOumlĤЩˆ6PhilϴϾŴ˭uacuteAringλOumlș˻дλvλ=ФǁɱCcedilȅOgraveCŝy5ĤЩΞĒŔŷũΪʑǭāĿɭтʣ=OumlϛʜzЂɐŘOumlϞƝœĵCcedilȓŁ=Eacuteˇaeligω6
47
OUR INTERNATIONAL TEAM
International team
Chief master planners amp architects
the urban landscape of modern China with Xintiandi in
Shanghai a commercial cultural and entertainment district
Since then the studio has worked on projects in very diverse
categories both small and large scale projects include mixed
use projects like the ldquoTiandirdquo in Hangzhou Chongqing Wuhan
and Foshan luxury villa and high rise residential complexes in
Shanghai and Vietnam as well as various boutique hotels and
Chalet Architects
A00 Architecture is most well known for their research
inenvironmental sustainability and its application to their
work in Architecture Interiors and Furniture Their portfolio
includes feature restaurants luxury spas retail stores design
conversion of dozens of historic Shanghai homes into highly
personalized residences
Interior Designers AIM (Architecture amp Design) brings expertise
in the combination of world architectural styles and design
influences to the interior designs at naked Stables Private
Reserve With the Shanghai office led by the two founding
on comfort warmth and a unique blend between African and
Asian design sensibilities
Landscape Architect
Design Land Collaborative (DLC) is a professional consulting firm
comprised of landscape architects and planners with an office in
Shanghai and the United States Projects have a strong emphasis
on cultural resources historic preservation and ecological
design involving both the public and private sectors
ͰɒOumlāЮdivide
ɴǵϡΑάOumlёȣ
ŘƙŸdivide
首席规划师和建筑师
benwood Studio Shanghai OumlсɜΙɧтϞѠĨШ˛ŝΪTHORNľ=˼ʙƍ˙ϛ5Ÿ5ЄȎϞOumlʵЉ6тŮ=ЁƻȥĹȏŔɟAringΟOumlΙɧ=VȂţјOumlͻůTHORN=іʱ5͵šƎę˗OumlŤŴpϡƎФ˛ŝũЛɫOumlijѢЭʵ=ȮŻϾФѓŘƎˉ_OumlĹȏǐʑǙacircƎoacuteƟ6
小圆房建筑
AOO Architecture ФźǔWŰƎǵ θāЮĈɘϾѯѭЛOumlƭ=s˘ƮʙƭϰϸЂɬƝѩ6ɒƻŚOumlΙɧVȂ˔5ŤŴȤѓΫ5ȫ˙acirc5ˤƗίǙacirc˛ŝυНǙacirc lt5ˆoacuteƟϡƎϞ΄ȧOuml˛ŝș˻ѢЭOumlCcedilŸƎˆŸĨШ6
ɬ ˤƗ˰AIMƭѡˤƗltѥѣЂǁƭѡĘķũˤƗOumlɐƿū=ϭNtildenaked StablesOumlɬˤƗ6ФȅѳŧȈũaȚ˶OumlūѽmiddotTˆȭNtildeOuml˛ŝTdegOumlUѠ΅=ˤƗѣі5ũφčˤƗȓɲOumlntildeˊū6
景观设计
Design Land Collaborative (DLC) ϞƝiquestǒōˤƗІŔŷOumlѥϛѰξŁ=Ф˛ŝІɐŘǩˤϾēрƉń6ʙΙɧ˘ЂŋѣŸș˻ĻЕ=ƿūźW˪ǴƔ=ѥѣЂŁŃƎϾTHORNOumlŔŷ6
48
Engineering amp Project Management team
Scott Wilson Group PLC is a globalintegrated design and
engineering consultancy for the built and natural environments
Scott Wilson is responsible for the project management the
electrical and mechanical engineering for the project
Environmental Consultants
Environmental Resources Management (ERM) a leading global
provider of environmental health and safety risk and social
consulting services ERM deliver innovative solutions for business
and government clients helping them understand and manage
their impacts on the world around them ERM have 137 offices
in 39 countries and employ approximately 3300 staff
Sustainability Consultants
Bisagni Environmental Enterprises (BEE) works with the
engineering and design teams to ensure the environmental
goals set out at the inception of the project are achieved
LEED Consultants
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
Local Design Institute
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
General Contractor
and have been responsible for some of Chinarsquos most iconic
properties such as the World Financial Centre in Shanghai
工程及项目管理团队
Scott Wilson Group PLCϞƝʺʳŔɟOumlźWˤƗƎľѰξŁ6Scott WilsonĤЩΙɧOumlaacuteʠƎƉΤľ6
环境咨询
Environmental Resources Management (ERM)ϞƝʺʳαϛȭѰξŁ=ŀźǔWŰ5ƫǰCʺƎŁŃˣƁĘΌUgraveѰξĞ6ERM˙ϛƎоġɑǸŲŀĨĶβOumlǀǧĈF=UѠɒȥǀsŎȓʙǑϱoslashˣƁźǔAEligȅOumlϳΗ6ERMФʺʳϾ137ĸēрƉń=myĸŘƝ=ϴϾAringК3300ɜГľ6
可持续发展咨询
Bisagni Environmental Enterprises (BEE)ІľˤƗdivideΑűūѽ=ϡʽWФΙɧǭ˽ƼotildeˤȜOumlźǔWŰǵ θāЮɧnOumlȚ˹6
绿色建筑认证咨询
Shanghai Pacific Energy Center (SPEC)ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlŁтϞ6
本地设计公司
Shanghai Baoye Construction Corp Ltd ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlαϛȭŁтϞ6
总承包商
ϞƝŘƝƐľVŁ=ϠƻȥηucircѓŘnьβΙɧ=țˍ˛ŝźʳDŽˊѓΫ6
49
naked COVERAGE
wwwcnngocom
ldquo25 killer things to do this summerrdquo
26 April 2010
Time Magazine
ldquoRun to the Moganshan Hillrdquo
新浪博客
ldquo避世的可能rdquo
31 December 2009
wwwenglisheastdaycom
ldquoThe first batch of ldquoChina Treasured Towns ldquo released
December 2009
Shanghai Urbanatomy
ldquoGet naked this time with horsesrdquo
Shanghai Daily
ldquoGreen MaGIC Casts design spellrdquo
14 October 2009
新浪商品
ldquo中国最佳设计酒店大赏rdquo
September 2009
wwwchannelnewsasiacom
ldquoChinarsquos green resort allows travellers to vacation on good consciencerdquo
2 September 2009
wwwbijianlinblshecom
ldquo莫干隐居rdquo
25 Aug 2009
wwwassociatecontentcom
ldquoThe Exquisite Moganshan Mountains of Chinardquo
Ɏ
Wikitravel
ldquoMoganshanrdquo
德清新闻网
ldquo承包国营林场建造生态ldquo逸站rdquo
wwwsinoeventcom
ldquo亚洲旅游地产及景点峰会成功举行rdquo
wwwchinatravelbrandingcom
ldquoPursuing Green for Greenrdquo
wwwbrandrepublicasia
ldquoMaking moves towards ecofriendly eventsrdquo
7 May 2009
wwwhandsonshanghaiorg
ldquoHands On Asia Conference Summeryrdquo
May 2009
wwwmyvacationcn
ldquo莫干山居rdquo
3 April 2009
wwwshanghaidailycom
ldquoThe naked truth Time to clean up Moganshan litterrdquo
4 March 2009
wwwgreennovateorg
ldquoMoganshan Project Kick Offrdquo
13 February 2009
Travesias
ldquonaked retreatsrdquo
Feb 2009
合肥在线
ldquo大山里的裸家族rdquo
20 October 2008
wwwentrepreneurcom
ldquoThe arrival of the Olympics showcases Chinarsquos burgeoning entrepreneurial spirit ldquo
7 August 2008
50
Shanghaiist
ldquoWeekend escape to Moganshan 莫干山rdquo
9 April 2008
私家地理
ldquo艳阳下的荫凉rdquo
30 May 2008
City Weekend
ldquoGet naked in Moganshanrdquo
25 January 2008
wwwbundpiccom
ldquo在这绿中撒点野rdquo
wwwhuzhougovcn
ldquo相中德清筏头的青山绿水南非客商莫干山下建生态逸站rdquo
wwwurbanatomycom
ldquo24 Hours in Moganshanrdquo
wwwhkheadlinecom
ldquo杭州莫干山竹林深处人家rdquo
15 May 2009
wwwnewsweekcom
ldquoBack from abroadrdquo
May 2009
Chinatravelnet
ldquoMoganshan A Heavenly Hideaway of Bamboo Forests amp Tea Plantationsrdquo
April 2009
wwwmzztmcagovcn
ldquo2009年踏青乐游路线推荐大公布rdquo
16 March 2009
第三媒体
ldquo规划一条畅快随性的踏青之旅rdquo
28 October 2009
wwwdqnewszjolcomcn
ldquo三九坞 ldquo裸家族rdquo钟爱的世外桃源rdquo
28 October 2008
ldquo自驾行天下rdquo之中国莫干山rdquo
Sep 2008
ldquoShiffting Gearsrdquo
Sep 2008
April 2008
Chewed up amp Spit Out
ldquoGet nakedrdquo
19 February 2008
ldquoBest Weekend Getaway Hotels Shanghairdquo
富世
Ecoefficient hotel低碳下榻
April 2011
Spa China Guy 男士派
Experiencing The Unique
2010
Cosmo 时尚
跨洋建屋隐居不隐世
April 2010
Global Times
The Mountain of legends
Global City Geography 城市地理
莫干山 naked Retreats 都市人一ldquo裸rdquo到底的山居生活
Dec 2009
China Daily
Rural Retreat
20 March 2011
China Daily
4th March 2011
Modern Weekly周末画报
圣诞低碳游
Dec 2010
Elite Traveler 携程自由行
旅尚
Esquire
Hidden Best Restaurants
Feb 2011
51
52
53
46
Philip C Davis Company Director naked Retreats
Phil joined the Board of Directors for naked Retreats hotel
management company in 2011 His previous board experience
includes Tian Rui Hotel Corporation holder of the master license
for Super 8 economy hotels in China and Hong Kong from 2006
to 2008 He also was a founding shareholder of Tian Rui and
served as its President and Managing Director from 2006 to
2008 He was a board member of Tian Xian Cheng a bai jiu
concern which is a joint venture between Pernod Ricard and a
2010
Phil was previously Chairman of the Budweiser (Wuhan)
International Brewing Company and Managing Director of the
AnheuserBusch business in China and Hong Kong from the
beginning of 1996 through 2002 From 2003 to 2005 he
headed the AnheuserBusch liaison office with Tsingtao Brewing
Company
Phil holds a PhD in history from Washington University and
started his career as a market researcher at a major advertising
agency in the US before moving to AnheuserBusch and
heading its consumer planning and new product development
functions in the 1980s
Philip CDavis naked 度假村公司董事长
PhilЂɱƞˏȥnakedoacuteƟʵǙacircŎȓŁOumligraveƁ6ϡĖĥOumlǑϏVȂФːǙacircƍˇф5ϡƎЂɱэɱФѓŘũѓŘΒIJEacuteˇSuper ǑƖǙacirc ʼnˆ6˶=ϚːǙacircƍOumlmiddot˽ʼnecirc=ФɱэɱʖƣEacuteˇƍOumlѵ|ũigrave6ɱэɱʖƣ=ϞƝІWȎȞƞũJǙ˪ȴʝϛƬɫūѱOumlʝϛ77ΐOumligraveƁГ6
iquestɱэɱ=Phil͵šBudweiserŘƙɳǙŁOumligraveƎѓŘũѓŘΒIJCŝyŁOumligrave6iquestɱэ13ɱ=CŝyũʫETHʌǙŁOumlȠɆdegOumlĤЩˆ6PhilϴϾŴ˭uacuteAringλOumlș˻дλvλ=ФǁɱCcedilȅOgraveCŝy5ĤЩΞĒŔŷũΪʑǭāĿɭтʣ=OumlϛʜzЂɐŘOumlϞƝœĵCcedilȓŁ=Eacuteˇaeligω6
47
OUR INTERNATIONAL TEAM
International team
Chief master planners amp architects
the urban landscape of modern China with Xintiandi in
Shanghai a commercial cultural and entertainment district
Since then the studio has worked on projects in very diverse
categories both small and large scale projects include mixed
use projects like the ldquoTiandirdquo in Hangzhou Chongqing Wuhan
and Foshan luxury villa and high rise residential complexes in
Shanghai and Vietnam as well as various boutique hotels and
Chalet Architects
A00 Architecture is most well known for their research
inenvironmental sustainability and its application to their
work in Architecture Interiors and Furniture Their portfolio
includes feature restaurants luxury spas retail stores design
conversion of dozens of historic Shanghai homes into highly
personalized residences
Interior Designers AIM (Architecture amp Design) brings expertise
in the combination of world architectural styles and design
influences to the interior designs at naked Stables Private
Reserve With the Shanghai office led by the two founding
on comfort warmth and a unique blend between African and
Asian design sensibilities
Landscape Architect
Design Land Collaborative (DLC) is a professional consulting firm
comprised of landscape architects and planners with an office in
Shanghai and the United States Projects have a strong emphasis
on cultural resources historic preservation and ecological
design involving both the public and private sectors
ͰɒOumlāЮdivide
ɴǵϡΑάOumlёȣ
ŘƙŸdivide
首席规划师和建筑师
benwood Studio Shanghai OumlсɜΙɧтϞѠĨШ˛ŝΪTHORNľ=˼ʙƍ˙ϛ5Ÿ5ЄȎϞOumlʵЉ6тŮ=ЁƻȥĹȏŔɟAringΟOumlΙɧ=VȂţјOumlͻůTHORN=іʱ5͵šƎę˗OumlŤŴpϡƎФ˛ŝũЛɫOumlijѢЭʵ=ȮŻϾФѓŘƎˉ_OumlĹȏǐʑǙacircƎoacuteƟ6
小圆房建筑
AOO Architecture ФźǔWŰƎǵ θāЮĈɘϾѯѭЛOumlƭ=s˘ƮʙƭϰϸЂɬƝѩ6ɒƻŚOumlΙɧVȂ˔5ŤŴȤѓΫ5ȫ˙acirc5ˤƗίǙacirc˛ŝυНǙacirc lt5ˆoacuteƟϡƎϞ΄ȧOuml˛ŝș˻ѢЭOumlCcedilŸƎˆŸĨШ6
ɬ ˤƗ˰AIMƭѡˤƗltѥѣЂǁƭѡĘķũˤƗOumlɐƿū=ϭNtildenaked StablesOumlɬˤƗ6ФȅѳŧȈũaȚ˶OumlūѽmiddotTˆȭNtildeOuml˛ŝTdegOumlUѠ΅=ˤƗѣі5ũφčˤƗȓɲOumlntildeˊū6
景观设计
Design Land Collaborative (DLC) ϞƝiquestǒōˤƗІŔŷOumlѥϛѰξŁ=Ф˛ŝІɐŘǩˤϾēрƉń6ʙΙɧ˘ЂŋѣŸș˻ĻЕ=ƿūźW˪ǴƔ=ѥѣЂŁŃƎϾTHORNOumlŔŷ6
48
Engineering amp Project Management team
Scott Wilson Group PLC is a globalintegrated design and
engineering consultancy for the built and natural environments
Scott Wilson is responsible for the project management the
electrical and mechanical engineering for the project
Environmental Consultants
Environmental Resources Management (ERM) a leading global
provider of environmental health and safety risk and social
consulting services ERM deliver innovative solutions for business
and government clients helping them understand and manage
their impacts on the world around them ERM have 137 offices
in 39 countries and employ approximately 3300 staff
Sustainability Consultants
Bisagni Environmental Enterprises (BEE) works with the
engineering and design teams to ensure the environmental
goals set out at the inception of the project are achieved
LEED Consultants
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
Local Design Institute
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
General Contractor
and have been responsible for some of Chinarsquos most iconic
properties such as the World Financial Centre in Shanghai
工程及项目管理团队
Scott Wilson Group PLCϞƝʺʳŔɟOumlźWˤƗƎľѰξŁ6Scott WilsonĤЩΙɧOumlaacuteʠƎƉΤľ6
环境咨询
Environmental Resources Management (ERM)ϞƝʺʳαϛȭѰξŁ=ŀźǔWŰ5ƫǰCʺƎŁŃˣƁĘΌUgraveѰξĞ6ERM˙ϛƎоġɑǸŲŀĨĶβOumlǀǧĈF=UѠɒȥǀsŎȓʙǑϱoslashˣƁźǔAEligȅOumlϳΗ6ERMФʺʳϾ137ĸēрƉń=myĸŘƝ=ϴϾAringК3300ɜГľ6
可持续发展咨询
Bisagni Environmental Enterprises (BEE)ІľˤƗdivideΑűūѽ=ϡʽWФΙɧǭ˽ƼotildeˤȜOumlźǔWŰǵ θāЮɧnOumlȚ˹6
绿色建筑认证咨询
Shanghai Pacific Energy Center (SPEC)ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlŁтϞ6
本地设计公司
Shanghai Baoye Construction Corp Ltd ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlαϛȭŁтϞ6
总承包商
ϞƝŘƝƐľVŁ=ϠƻȥηucircѓŘnьβΙɧ=țˍ˛ŝźʳDŽˊѓΫ6
49
naked COVERAGE
wwwcnngocom
ldquo25 killer things to do this summerrdquo
26 April 2010
Time Magazine
ldquoRun to the Moganshan Hillrdquo
新浪博客
ldquo避世的可能rdquo
31 December 2009
wwwenglisheastdaycom
ldquoThe first batch of ldquoChina Treasured Towns ldquo released
December 2009
Shanghai Urbanatomy
ldquoGet naked this time with horsesrdquo
Shanghai Daily
ldquoGreen MaGIC Casts design spellrdquo
14 October 2009
新浪商品
ldquo中国最佳设计酒店大赏rdquo
September 2009
wwwchannelnewsasiacom
ldquoChinarsquos green resort allows travellers to vacation on good consciencerdquo
2 September 2009
wwwbijianlinblshecom
ldquo莫干隐居rdquo
25 Aug 2009
wwwassociatecontentcom
ldquoThe Exquisite Moganshan Mountains of Chinardquo
Ɏ
Wikitravel
ldquoMoganshanrdquo
德清新闻网
ldquo承包国营林场建造生态ldquo逸站rdquo
wwwsinoeventcom
ldquo亚洲旅游地产及景点峰会成功举行rdquo
wwwchinatravelbrandingcom
ldquoPursuing Green for Greenrdquo
wwwbrandrepublicasia
ldquoMaking moves towards ecofriendly eventsrdquo
7 May 2009
wwwhandsonshanghaiorg
ldquoHands On Asia Conference Summeryrdquo
May 2009
wwwmyvacationcn
ldquo莫干山居rdquo
3 April 2009
wwwshanghaidailycom
ldquoThe naked truth Time to clean up Moganshan litterrdquo
4 March 2009
wwwgreennovateorg
ldquoMoganshan Project Kick Offrdquo
13 February 2009
Travesias
ldquonaked retreatsrdquo
Feb 2009
合肥在线
ldquo大山里的裸家族rdquo
20 October 2008
wwwentrepreneurcom
ldquoThe arrival of the Olympics showcases Chinarsquos burgeoning entrepreneurial spirit ldquo
7 August 2008
50
Shanghaiist
ldquoWeekend escape to Moganshan 莫干山rdquo
9 April 2008
私家地理
ldquo艳阳下的荫凉rdquo
30 May 2008
City Weekend
ldquoGet naked in Moganshanrdquo
25 January 2008
wwwbundpiccom
ldquo在这绿中撒点野rdquo
wwwhuzhougovcn
ldquo相中德清筏头的青山绿水南非客商莫干山下建生态逸站rdquo
wwwurbanatomycom
ldquo24 Hours in Moganshanrdquo
wwwhkheadlinecom
ldquo杭州莫干山竹林深处人家rdquo
15 May 2009
wwwnewsweekcom
ldquoBack from abroadrdquo
May 2009
Chinatravelnet
ldquoMoganshan A Heavenly Hideaway of Bamboo Forests amp Tea Plantationsrdquo
April 2009
wwwmzztmcagovcn
ldquo2009年踏青乐游路线推荐大公布rdquo
16 March 2009
第三媒体
ldquo规划一条畅快随性的踏青之旅rdquo
28 October 2009
wwwdqnewszjolcomcn
ldquo三九坞 ldquo裸家族rdquo钟爱的世外桃源rdquo
28 October 2008
ldquo自驾行天下rdquo之中国莫干山rdquo
Sep 2008
ldquoShiffting Gearsrdquo
Sep 2008
April 2008
Chewed up amp Spit Out
ldquoGet nakedrdquo
19 February 2008
ldquoBest Weekend Getaway Hotels Shanghairdquo
富世
Ecoefficient hotel低碳下榻
April 2011
Spa China Guy 男士派
Experiencing The Unique
2010
Cosmo 时尚
跨洋建屋隐居不隐世
April 2010
Global Times
The Mountain of legends
Global City Geography 城市地理
莫干山 naked Retreats 都市人一ldquo裸rdquo到底的山居生活
Dec 2009
China Daily
Rural Retreat
20 March 2011
China Daily
4th March 2011
Modern Weekly周末画报
圣诞低碳游
Dec 2010
Elite Traveler 携程自由行
旅尚
Esquire
Hidden Best Restaurants
Feb 2011
51
52
53
47
OUR INTERNATIONAL TEAM
International team
Chief master planners amp architects
the urban landscape of modern China with Xintiandi in
Shanghai a commercial cultural and entertainment district
Since then the studio has worked on projects in very diverse
categories both small and large scale projects include mixed
use projects like the ldquoTiandirdquo in Hangzhou Chongqing Wuhan
and Foshan luxury villa and high rise residential complexes in
Shanghai and Vietnam as well as various boutique hotels and
Chalet Architects
A00 Architecture is most well known for their research
inenvironmental sustainability and its application to their
work in Architecture Interiors and Furniture Their portfolio
includes feature restaurants luxury spas retail stores design
conversion of dozens of historic Shanghai homes into highly
personalized residences
Interior Designers AIM (Architecture amp Design) brings expertise
in the combination of world architectural styles and design
influences to the interior designs at naked Stables Private
Reserve With the Shanghai office led by the two founding
on comfort warmth and a unique blend between African and
Asian design sensibilities
Landscape Architect
Design Land Collaborative (DLC) is a professional consulting firm
comprised of landscape architects and planners with an office in
Shanghai and the United States Projects have a strong emphasis
on cultural resources historic preservation and ecological
design involving both the public and private sectors
ͰɒOumlāЮdivide
ɴǵϡΑάOumlёȣ
ŘƙŸdivide
首席规划师和建筑师
benwood Studio Shanghai OumlсɜΙɧтϞѠĨШ˛ŝΪTHORNľ=˼ʙƍ˙ϛ5Ÿ5ЄȎϞOumlʵЉ6тŮ=ЁƻȥĹȏŔɟAringΟOumlΙɧ=VȂţјOumlͻůTHORN=іʱ5͵šƎę˗OumlŤŴpϡƎФ˛ŝũЛɫOumlijѢЭʵ=ȮŻϾФѓŘƎˉ_OumlĹȏǐʑǙacircƎoacuteƟ6
小圆房建筑
AOO Architecture ФźǔWŰƎǵ θāЮĈɘϾѯѭЛOumlƭ=s˘ƮʙƭϰϸЂɬƝѩ6ɒƻŚOumlΙɧVȂ˔5ŤŴȤѓΫ5ȫ˙acirc5ˤƗίǙacirc˛ŝυНǙacirc lt5ˆoacuteƟϡƎϞ΄ȧOuml˛ŝș˻ѢЭOumlCcedilŸƎˆŸĨШ6
ɬ ˤƗ˰AIMƭѡˤƗltѥѣЂǁƭѡĘķũˤƗOumlɐƿū=ϭNtildenaked StablesOumlɬˤƗ6ФȅѳŧȈũaȚ˶OumlūѽmiddotTˆȭNtildeOuml˛ŝTdegOumlUѠ΅=ˤƗѣі5ũφčˤƗȓɲOumlntildeˊū6
景观设计
Design Land Collaborative (DLC) ϞƝiquestǒōˤƗІŔŷOumlѥϛѰξŁ=Ф˛ŝІɐŘǩˤϾēрƉń6ʙΙɧ˘ЂŋѣŸș˻ĻЕ=ƿūźW˪ǴƔ=ѥѣЂŁŃƎϾTHORNOumlŔŷ6
48
Engineering amp Project Management team
Scott Wilson Group PLC is a globalintegrated design and
engineering consultancy for the built and natural environments
Scott Wilson is responsible for the project management the
electrical and mechanical engineering for the project
Environmental Consultants
Environmental Resources Management (ERM) a leading global
provider of environmental health and safety risk and social
consulting services ERM deliver innovative solutions for business
and government clients helping them understand and manage
their impacts on the world around them ERM have 137 offices
in 39 countries and employ approximately 3300 staff
Sustainability Consultants
Bisagni Environmental Enterprises (BEE) works with the
engineering and design teams to ensure the environmental
goals set out at the inception of the project are achieved
LEED Consultants
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
Local Design Institute
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
General Contractor
and have been responsible for some of Chinarsquos most iconic
properties such as the World Financial Centre in Shanghai
工程及项目管理团队
Scott Wilson Group PLCϞƝʺʳŔɟOumlźWˤƗƎľѰξŁ6Scott WilsonĤЩΙɧOumlaacuteʠƎƉΤľ6
环境咨询
Environmental Resources Management (ERM)ϞƝʺʳαϛȭѰξŁ=ŀźǔWŰ5ƫǰCʺƎŁŃˣƁĘΌUgraveѰξĞ6ERM˙ϛƎоġɑǸŲŀĨĶβOumlǀǧĈF=UѠɒȥǀsŎȓʙǑϱoslashˣƁźǔAEligȅOumlϳΗ6ERMФʺʳϾ137ĸēрƉń=myĸŘƝ=ϴϾAringК3300ɜГľ6
可持续发展咨询
Bisagni Environmental Enterprises (BEE)ІľˤƗdivideΑűūѽ=ϡʽWФΙɧǭ˽ƼotildeˤȜOumlźǔWŰǵ θāЮɧnOumlȚ˹6
绿色建筑认证咨询
Shanghai Pacific Energy Center (SPEC)ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlŁтϞ6
本地设计公司
Shanghai Baoye Construction Corp Ltd ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlαϛȭŁтϞ6
总承包商
ϞƝŘƝƐľVŁ=ϠƻȥηucircѓŘnьβΙɧ=țˍ˛ŝźʳDŽˊѓΫ6
49
naked COVERAGE
wwwcnngocom
ldquo25 killer things to do this summerrdquo
26 April 2010
Time Magazine
ldquoRun to the Moganshan Hillrdquo
新浪博客
ldquo避世的可能rdquo
31 December 2009
wwwenglisheastdaycom
ldquoThe first batch of ldquoChina Treasured Towns ldquo released
December 2009
Shanghai Urbanatomy
ldquoGet naked this time with horsesrdquo
Shanghai Daily
ldquoGreen MaGIC Casts design spellrdquo
14 October 2009
新浪商品
ldquo中国最佳设计酒店大赏rdquo
September 2009
wwwchannelnewsasiacom
ldquoChinarsquos green resort allows travellers to vacation on good consciencerdquo
2 September 2009
wwwbijianlinblshecom
ldquo莫干隐居rdquo
25 Aug 2009
wwwassociatecontentcom
ldquoThe Exquisite Moganshan Mountains of Chinardquo
Ɏ
Wikitravel
ldquoMoganshanrdquo
德清新闻网
ldquo承包国营林场建造生态ldquo逸站rdquo
wwwsinoeventcom
ldquo亚洲旅游地产及景点峰会成功举行rdquo
wwwchinatravelbrandingcom
ldquoPursuing Green for Greenrdquo
wwwbrandrepublicasia
ldquoMaking moves towards ecofriendly eventsrdquo
7 May 2009
wwwhandsonshanghaiorg
ldquoHands On Asia Conference Summeryrdquo
May 2009
wwwmyvacationcn
ldquo莫干山居rdquo
3 April 2009
wwwshanghaidailycom
ldquoThe naked truth Time to clean up Moganshan litterrdquo
4 March 2009
wwwgreennovateorg
ldquoMoganshan Project Kick Offrdquo
13 February 2009
Travesias
ldquonaked retreatsrdquo
Feb 2009
合肥在线
ldquo大山里的裸家族rdquo
20 October 2008
wwwentrepreneurcom
ldquoThe arrival of the Olympics showcases Chinarsquos burgeoning entrepreneurial spirit ldquo
7 August 2008
50
Shanghaiist
ldquoWeekend escape to Moganshan 莫干山rdquo
9 April 2008
私家地理
ldquo艳阳下的荫凉rdquo
30 May 2008
City Weekend
ldquoGet naked in Moganshanrdquo
25 January 2008
wwwbundpiccom
ldquo在这绿中撒点野rdquo
wwwhuzhougovcn
ldquo相中德清筏头的青山绿水南非客商莫干山下建生态逸站rdquo
wwwurbanatomycom
ldquo24 Hours in Moganshanrdquo
wwwhkheadlinecom
ldquo杭州莫干山竹林深处人家rdquo
15 May 2009
wwwnewsweekcom
ldquoBack from abroadrdquo
May 2009
Chinatravelnet
ldquoMoganshan A Heavenly Hideaway of Bamboo Forests amp Tea Plantationsrdquo
April 2009
wwwmzztmcagovcn
ldquo2009年踏青乐游路线推荐大公布rdquo
16 March 2009
第三媒体
ldquo规划一条畅快随性的踏青之旅rdquo
28 October 2009
wwwdqnewszjolcomcn
ldquo三九坞 ldquo裸家族rdquo钟爱的世外桃源rdquo
28 October 2008
ldquo自驾行天下rdquo之中国莫干山rdquo
Sep 2008
ldquoShiffting Gearsrdquo
Sep 2008
April 2008
Chewed up amp Spit Out
ldquoGet nakedrdquo
19 February 2008
ldquoBest Weekend Getaway Hotels Shanghairdquo
富世
Ecoefficient hotel低碳下榻
April 2011
Spa China Guy 男士派
Experiencing The Unique
2010
Cosmo 时尚
跨洋建屋隐居不隐世
April 2010
Global Times
The Mountain of legends
Global City Geography 城市地理
莫干山 naked Retreats 都市人一ldquo裸rdquo到底的山居生活
Dec 2009
China Daily
Rural Retreat
20 March 2011
China Daily
4th March 2011
Modern Weekly周末画报
圣诞低碳游
Dec 2010
Elite Traveler 携程自由行
旅尚
Esquire
Hidden Best Restaurants
Feb 2011
51
52
53
48
Engineering amp Project Management team
Scott Wilson Group PLC is a globalintegrated design and
engineering consultancy for the built and natural environments
Scott Wilson is responsible for the project management the
electrical and mechanical engineering for the project
Environmental Consultants
Environmental Resources Management (ERM) a leading global
provider of environmental health and safety risk and social
consulting services ERM deliver innovative solutions for business
and government clients helping them understand and manage
their impacts on the world around them ERM have 137 offices
in 39 countries and employ approximately 3300 staff
Sustainability Consultants
Bisagni Environmental Enterprises (BEE) works with the
engineering and design teams to ensure the environmental
goals set out at the inception of the project are achieved
LEED Consultants
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
Local Design Institute
Shanghai Baoye Construction Corp Ltd is a Grade A design
institute based in Shanghai It is one of the largest and most
trusted companies in China
General Contractor
and have been responsible for some of Chinarsquos most iconic
properties such as the World Financial Centre in Shanghai
工程及项目管理团队
Scott Wilson Group PLCϞƝʺʳŔɟOumlźWˤƗƎľѰξŁ6Scott WilsonĤЩΙɧOumlaacuteʠƎƉΤľ6
环境咨询
Environmental Resources Management (ERM)ϞƝʺʳαϛȭѰξŁ=ŀźǔWŰ5ƫǰCʺƎŁŃˣƁĘΌUgraveѰξĞ6ERM˙ϛƎоġɑǸŲŀĨĶβOumlǀǧĈF=UѠɒȥǀsŎȓʙǑϱoslashˣƁźǔAEligȅOumlϳΗ6ERMФʺʳϾ137ĸēрƉń=myĸŘƝ=ϴϾAringК3300ɜГľ6
可持续发展咨询
Bisagni Environmental Enterprises (BEE)ІľˤƗdivideΑűūѽ=ϡʽWФΙɧǭ˽ƼotildeˤȜOumlźǔWŰǵ θāЮɧnOumlȚ˹6
绿色建筑认证咨询
Shanghai Pacific Energy Center (SPEC)ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlŁтϞ6
本地设计公司
Shanghai Baoye Construction Corp Ltd ϞƝ˛ŝƐˤƗŁ=ϚѓŘŔɟѻAring5ѻчOtildeάȆOumlαϛȭŁтϞ6
总承包商
ϞƝŘƝƐľVŁ=ϠƻȥηucircѓŘnьβΙɧ=țˍ˛ŝźʳDŽˊѓΫ6
49
naked COVERAGE
wwwcnngocom
ldquo25 killer things to do this summerrdquo
26 April 2010
Time Magazine
ldquoRun to the Moganshan Hillrdquo
新浪博客
ldquo避世的可能rdquo
31 December 2009
wwwenglisheastdaycom
ldquoThe first batch of ldquoChina Treasured Towns ldquo released
December 2009
Shanghai Urbanatomy
ldquoGet naked this time with horsesrdquo
Shanghai Daily
ldquoGreen MaGIC Casts design spellrdquo
14 October 2009
新浪商品
ldquo中国最佳设计酒店大赏rdquo
September 2009
wwwchannelnewsasiacom
ldquoChinarsquos green resort allows travellers to vacation on good consciencerdquo
2 September 2009
wwwbijianlinblshecom
ldquo莫干隐居rdquo
25 Aug 2009
wwwassociatecontentcom
ldquoThe Exquisite Moganshan Mountains of Chinardquo
Ɏ
Wikitravel
ldquoMoganshanrdquo
德清新闻网
ldquo承包国营林场建造生态ldquo逸站rdquo
wwwsinoeventcom
ldquo亚洲旅游地产及景点峰会成功举行rdquo
wwwchinatravelbrandingcom
ldquoPursuing Green for Greenrdquo
wwwbrandrepublicasia
ldquoMaking moves towards ecofriendly eventsrdquo
7 May 2009
wwwhandsonshanghaiorg
ldquoHands On Asia Conference Summeryrdquo
May 2009
wwwmyvacationcn
ldquo莫干山居rdquo
3 April 2009
wwwshanghaidailycom
ldquoThe naked truth Time to clean up Moganshan litterrdquo
4 March 2009
wwwgreennovateorg
ldquoMoganshan Project Kick Offrdquo
13 February 2009
Travesias
ldquonaked retreatsrdquo
Feb 2009
合肥在线
ldquo大山里的裸家族rdquo
20 October 2008
wwwentrepreneurcom
ldquoThe arrival of the Olympics showcases Chinarsquos burgeoning entrepreneurial spirit ldquo
7 August 2008
50
Shanghaiist
ldquoWeekend escape to Moganshan 莫干山rdquo
9 April 2008
私家地理
ldquo艳阳下的荫凉rdquo
30 May 2008
City Weekend
ldquoGet naked in Moganshanrdquo
25 January 2008
wwwbundpiccom
ldquo在这绿中撒点野rdquo
wwwhuzhougovcn
ldquo相中德清筏头的青山绿水南非客商莫干山下建生态逸站rdquo
wwwurbanatomycom
ldquo24 Hours in Moganshanrdquo
wwwhkheadlinecom
ldquo杭州莫干山竹林深处人家rdquo
15 May 2009
wwwnewsweekcom
ldquoBack from abroadrdquo
May 2009
Chinatravelnet
ldquoMoganshan A Heavenly Hideaway of Bamboo Forests amp Tea Plantationsrdquo
April 2009
wwwmzztmcagovcn
ldquo2009年踏青乐游路线推荐大公布rdquo
16 March 2009
第三媒体
ldquo规划一条畅快随性的踏青之旅rdquo
28 October 2009
wwwdqnewszjolcomcn
ldquo三九坞 ldquo裸家族rdquo钟爱的世外桃源rdquo
28 October 2008
ldquo自驾行天下rdquo之中国莫干山rdquo
Sep 2008
ldquoShiffting Gearsrdquo
Sep 2008
April 2008
Chewed up amp Spit Out
ldquoGet nakedrdquo
19 February 2008
ldquoBest Weekend Getaway Hotels Shanghairdquo
富世
Ecoefficient hotel低碳下榻
April 2011
Spa China Guy 男士派
Experiencing The Unique
2010
Cosmo 时尚
跨洋建屋隐居不隐世
April 2010
Global Times
The Mountain of legends
Global City Geography 城市地理
莫干山 naked Retreats 都市人一ldquo裸rdquo到底的山居生活
Dec 2009
China Daily
Rural Retreat
20 March 2011
China Daily
4th March 2011
Modern Weekly周末画报
圣诞低碳游
Dec 2010
Elite Traveler 携程自由行
旅尚
Esquire
Hidden Best Restaurants
Feb 2011
51
52
53
49
naked COVERAGE
wwwcnngocom
ldquo25 killer things to do this summerrdquo
26 April 2010
Time Magazine
ldquoRun to the Moganshan Hillrdquo
新浪博客
ldquo避世的可能rdquo
31 December 2009
wwwenglisheastdaycom
ldquoThe first batch of ldquoChina Treasured Towns ldquo released
December 2009
Shanghai Urbanatomy
ldquoGet naked this time with horsesrdquo
Shanghai Daily
ldquoGreen MaGIC Casts design spellrdquo
14 October 2009
新浪商品
ldquo中国最佳设计酒店大赏rdquo
September 2009
wwwchannelnewsasiacom
ldquoChinarsquos green resort allows travellers to vacation on good consciencerdquo
2 September 2009
wwwbijianlinblshecom
ldquo莫干隐居rdquo
25 Aug 2009
wwwassociatecontentcom
ldquoThe Exquisite Moganshan Mountains of Chinardquo
Ɏ
Wikitravel
ldquoMoganshanrdquo
德清新闻网
ldquo承包国营林场建造生态ldquo逸站rdquo
wwwsinoeventcom
ldquo亚洲旅游地产及景点峰会成功举行rdquo
wwwchinatravelbrandingcom
ldquoPursuing Green for Greenrdquo
wwwbrandrepublicasia
ldquoMaking moves towards ecofriendly eventsrdquo
7 May 2009
wwwhandsonshanghaiorg
ldquoHands On Asia Conference Summeryrdquo
May 2009
wwwmyvacationcn
ldquo莫干山居rdquo
3 April 2009
wwwshanghaidailycom
ldquoThe naked truth Time to clean up Moganshan litterrdquo
4 March 2009
wwwgreennovateorg
ldquoMoganshan Project Kick Offrdquo
13 February 2009
Travesias
ldquonaked retreatsrdquo
Feb 2009
合肥在线
ldquo大山里的裸家族rdquo
20 October 2008
wwwentrepreneurcom
ldquoThe arrival of the Olympics showcases Chinarsquos burgeoning entrepreneurial spirit ldquo
7 August 2008
50
Shanghaiist
ldquoWeekend escape to Moganshan 莫干山rdquo
9 April 2008
私家地理
ldquo艳阳下的荫凉rdquo
30 May 2008
City Weekend
ldquoGet naked in Moganshanrdquo
25 January 2008
wwwbundpiccom
ldquo在这绿中撒点野rdquo
wwwhuzhougovcn
ldquo相中德清筏头的青山绿水南非客商莫干山下建生态逸站rdquo
wwwurbanatomycom
ldquo24 Hours in Moganshanrdquo
wwwhkheadlinecom
ldquo杭州莫干山竹林深处人家rdquo
15 May 2009
wwwnewsweekcom
ldquoBack from abroadrdquo
May 2009
Chinatravelnet
ldquoMoganshan A Heavenly Hideaway of Bamboo Forests amp Tea Plantationsrdquo
April 2009
wwwmzztmcagovcn
ldquo2009年踏青乐游路线推荐大公布rdquo
16 March 2009
第三媒体
ldquo规划一条畅快随性的踏青之旅rdquo
28 October 2009
wwwdqnewszjolcomcn
ldquo三九坞 ldquo裸家族rdquo钟爱的世外桃源rdquo
28 October 2008
ldquo自驾行天下rdquo之中国莫干山rdquo
Sep 2008
ldquoShiffting Gearsrdquo
Sep 2008
April 2008
Chewed up amp Spit Out
ldquoGet nakedrdquo
19 February 2008
ldquoBest Weekend Getaway Hotels Shanghairdquo
富世
Ecoefficient hotel低碳下榻
April 2011
Spa China Guy 男士派
Experiencing The Unique
2010
Cosmo 时尚
跨洋建屋隐居不隐世
April 2010
Global Times
The Mountain of legends
Global City Geography 城市地理
莫干山 naked Retreats 都市人一ldquo裸rdquo到底的山居生活
Dec 2009
China Daily
Rural Retreat
20 March 2011
China Daily
4th March 2011
Modern Weekly周末画报
圣诞低碳游
Dec 2010
Elite Traveler 携程自由行
旅尚
Esquire
Hidden Best Restaurants
Feb 2011
51
52
53
50
Shanghaiist
ldquoWeekend escape to Moganshan 莫干山rdquo
9 April 2008
私家地理
ldquo艳阳下的荫凉rdquo
30 May 2008
City Weekend
ldquoGet naked in Moganshanrdquo
25 January 2008
wwwbundpiccom
ldquo在这绿中撒点野rdquo
wwwhuzhougovcn
ldquo相中德清筏头的青山绿水南非客商莫干山下建生态逸站rdquo
wwwurbanatomycom
ldquo24 Hours in Moganshanrdquo
wwwhkheadlinecom
ldquo杭州莫干山竹林深处人家rdquo
15 May 2009
wwwnewsweekcom
ldquoBack from abroadrdquo
May 2009
Chinatravelnet
ldquoMoganshan A Heavenly Hideaway of Bamboo Forests amp Tea Plantationsrdquo
April 2009
wwwmzztmcagovcn
ldquo2009年踏青乐游路线推荐大公布rdquo
16 March 2009
第三媒体
ldquo规划一条畅快随性的踏青之旅rdquo
28 October 2009
wwwdqnewszjolcomcn
ldquo三九坞 ldquo裸家族rdquo钟爱的世外桃源rdquo
28 October 2008
ldquo自驾行天下rdquo之中国莫干山rdquo
Sep 2008
ldquoShiffting Gearsrdquo
Sep 2008
April 2008
Chewed up amp Spit Out
ldquoGet nakedrdquo
19 February 2008
ldquoBest Weekend Getaway Hotels Shanghairdquo
富世
Ecoefficient hotel低碳下榻
April 2011
Spa China Guy 男士派
Experiencing The Unique
2010
Cosmo 时尚
跨洋建屋隐居不隐世
April 2010
Global Times
The Mountain of legends
Global City Geography 城市地理
莫干山 naked Retreats 都市人一ldquo裸rdquo到底的山居生活
Dec 2009
China Daily
Rural Retreat
20 March 2011
China Daily
4th March 2011
Modern Weekly周末画报
圣诞低碳游
Dec 2010
Elite Traveler 携程自由行
旅尚
Esquire
Hidden Best Restaurants
Feb 2011
51
52
53
51
52
53
52
53
53