Upload
uzbeck
View
1.229
Download
15
Embed Size (px)
DESCRIPTION
Bundesliga Report 2008 Football Soccer
Citation preview
DFL Deutsche Fußball Liga GmbHGuiollettstraße 44-4660325 Frankfurt am MainGermanyT: +49 (0) 69-65005-0F: +49 (0) 69-65005-557E: [email protected]
THE STRUCTURES OF LICENSED FOOTBALLAfter 39 years, during which the German Football Association (DFB) had governed all aspects of the game
including professional football, the clubs and joint stock companies of the Bundesliga and Bundesliga 2 finally
took the plunge and established their own League Association. 18 December 2000 saw the foundation of
this new, independent body, which together with the DFB forms the two pillars upon which German football
rests. Equal in status with the regional and sub-regional FAs, the League Association is an ordinary DFB
member association vested with the right to vote at the DFB‘s triennial Congress.
Acting on behalf of the League Association, the DFL organises and deals with all of the professional game’s
operative aspects, which are comprised under the four headings of Rights and Licenses, Match Operations,
Finances and Licensing, as well as Marketing and Communication.
The six-strong supervisory council, whose remit is to monitor the DFL’s activities, consists of four members
elected by the League Association general assembly, plus the League President and Senior Vice-President.
The supervisory council also appoints the DFL Directors put in charge of the four departments outlined above.
The League Association itself has an eleven-members Executive Board consisting of the League President,
the Senior Vice- President and the Vice-President, four elected board members and the four DFL Directors.
20
08
B
UN
DES
LIG
A R
EPO
RT
PREFACE 8 Dr Reinhard Rauball, President of the League Association
WORDS OF WELCOME 10 Michael Glos, Minister of State for Economic Affairs and Technology
01 STATE OF THE BUNDESLIGA 12 Christian Seifert, Chief Executive Officer DFL
02 THE DIVISIONS 34
MATCH OPERATIONS 36 Holger Hieronymus, Deputy CEO DFL, Chief Operating Officer DFL
MARKETING AND COMMUNICATION 50 Tom Bender, Chief Marketing Officer DFL
FINANCES AND LICENSING 64 Christian Müller, Chief Financial Officer DFL
RIGHTS AND LICENSES 78 Jörg Daubitzer, Vice-President Sales DFL
03 A CLOSER LOOK AT EUROPE 90
04 THE LICENSED CLUBS 104
BUNDESLIGA 106
BUNDESLIGA 2 124
05 FACTS AND FIGURES 142
BUNDESLIGAREPORT 2008
MEMBERS:
THE 36 CLUBS AND JOINT STOCK COMPANIES OF THE BUNDESLIGA AND BUNDESLIGA 2
DFL
DEUTSCHE
FUSSBALL
LIGA GMBH
THE LEAGUE
ASSOCIATION
LEAGUE ASSOCIATION BOARD
Eleven members:
– League President (Dr Reinhard Rauball)
– Senior Vice-President (Peter Peters)
– Vice-President (Harald Strutz)
– Four Board Members (Heribert Bruchhagen,
Michael Meier, Andreas Rettig, Karl-Heinz Rummenigge)
– Four DFL Directors (Christian Seifert,
Holger Hieronymus, Tom Bender, Christian Müller)
DFL SUPERVISORY BOARD
Six members:
– League President (Dr Reinhard Rauball)
– Senior Vice-President (Peter Peters)
– Four Supervisory Board Members (Dr Heinrich Breit,
Kurt Gaugler, Roland Kentsch, Manfred Müller)
sends Directors
LICENSING COMMITTEE
Five members:
– Vice-President (Harald Strutz)
– Four Board Members (Heribert Bruchhagen,
Michael Meier, Andreas Rettig, Karl-Heinz Rummenigge)
– One Substitute Member (Auditor of the League Association)
selects
elects by votenominates and supervises Directors
selects
DR HANS-PETER ADLER / JÖRG ALBRACHT / KLAUS ALLOFS / WERNER ALTEGOER / FRIEDHELMANDRES / RALPH ANSTOETZ / HANS-PETER APPEL / PETER ARENS / HANS-JÜRGEN BACKHAUSM A R T I N B A D E R / R U E D I B A E R / H A N S - A R T U R B A U C K H A G E / G R E G O R B A U M / K R I S T I A NBÄUMGÄRTNER / JOACHIM BAUR / RICHARD BAUR / BERND BECHTOLD / KLAUS BECK / FRANZBECKENBAUER / HERBERT BECKER / HORST BECKER / JOHANNES BECKER / HEIKO BEECKRAINER BEECK / DR HUBERTUS BEHNCKE / DR KLAUS R. BEHRENBECK / DIETMAR BEIERSDORFERANDREAS BEIL / GÖTZ BENDER / TOM BENDER / CHRISTIAN BERNER / DR WULF H. BERNOTATKARL-HEINZ BEUL JR. / HARTMUT BEYER / DIETMAR P. BINKOWSKA / PETER BIRCKS / DR MARTINBISKOWITZ / DR HOLGER BLASK / JOSEPH S. BLATTER / FREDI BOBIC / NORBERT BOCKSD I E T E R B O N G E R T / J Ü R G E N L . B O R N / U L F B O S S E / W A L T E R B R A N D / J O S E F B R A U N E RDR HEINRICH BREIT / BJÖRN BREMER / PROF. DR HELMUT BREUER / DR WERNER BRINKER WOLFGANG BRINKMANN / HERIBERT BRUCHHAGEN / GERD BRUNNER / ULRICH BRUNS / DIETERBUCHHOLZ / DR JENS BUCHTA / HANS-JOACHIM BURDENSKI / HENNING BÜRGER / MANFREDB URGSM ÜLLER / D I ETER B URKERT / M I C HAEL B URM ESTER / ALAI N M ARC EL C APARRO SHORST CHRISTOPEIT / DIETER CRAMER / LÜPPO CRAMER / JÖRG DAUBITZER / KLAUS DAUDELOTHMAR FREIHERR VON DIEMAR / JOHANNES DIETSCH / DR GÖTZ DIMANSKI / KARL-HEINRICHDITTMAR / JÜRGEN DOETZ / ROLF DOHMEN / UWE DOLL / FRANK DUSCHKA / HORST EBERSTEIND R G E R H A R D E C K E R / B E R N D E H I N G E R / T A Y E I C H / D R K A R L - G E R H A R D E I C K / J O S E F
ELLEBRACHT / KARL-HEINZ ELSÄSSER / HARTMUT EMRICH / BERND ENGE / DIRK ENGLERDETLEF ERNSTING / PETER EVERS / HERIBERT FASSBENDER / RAINER FEUERHAKE / KLAUSFICHTEL / WILFRIED FINKE / CHRISTIAN FIRLEY / KLAUS FISCHER / KLAUS-DIETER FISCHERPETER FISCHER / AXEL FORMESEYN / ENZO FRANCESCOLI / JÜRGEN FRANTZEN / OTTMARFRENGER / HUBERT FRIEDRICH / DIETER FRIESE / KLAUS FUCHS / DON GARBER / KURT GAUGLERRALF GAWLACK / BERNHARD GEITEL / BERND GESKE / JAKOB GEYER / AXEL GLEIE / DR GERALDGLÖCKNER / MICHAEL GLOS / JÜRGEN GLOWACZ / ERWIN GÖBEL / REINHARD GÖDEL / VOLKERGOLDMANN / DIRK GRABOW / WOLFGANG GRÄF / GÜNTHER GROSSMANN / FLORIAN GROTHESTEPHAN GRÜHSEM / ARTUR GRZESIEK / FRITZ GUCKUK / HELMUT HACK / HERBERT HAINERJÖRG HAMBÜCKERS / HEINZ HANKAMMER / MARKUS HANKAMMER / ROGER HASENBEIN / ROLFHAUER / RALF HAUPTMANN / CHRISTIAN HEIDEL / GERHARD HEIN / PROF. HORST HEINRICHSHARALD HEINZE / MANFRED HELL / AXEL HELLMANN / WALTER HELLMICH / PROF. DR HERBERTHENZLER / DR KARL-THEODOR HERFS / RALF HESKAMP / DR HUBERTUS HESS-GRUNEWALD / JUPPHEYNCKES / HOLGER HIERONYMUS / FRANZ-WILHELM HILGERS / JOHANNES HINTERSBERGERCHRISTIAN HINZPETER / DIETER HOENESS / ULI HOENESS / BERTRAM HÖFER / PETER HOFFACKERBERND HOFFMANN / PETER HOFMANN / WOLFGANG HOLZHÄUSER / KARL HOPFNER / MARTINH O R N B E R G E R / C L A U S H O R S T M A N N / H E I N Z H O S S I E P / W O L F G A N G H O T Z E / H E R M A N NHÖVELMANN / RALF HÜBER / DR DIETER HUNDT / JÜRGEN HUNKE / EIKE IMMEL / DR MARKUSIRMSCHER / HERMANN JANSEN / CHRISTINE JODLBAUER / BERND JURKE / OLIVER KAHNTHOMAS KALT / MANFRED KALTZ / FRITZ KELLER / ROLAND KENTSCH / MARTIN KIND / GERDKIRCHHOFF / ULF KIRSTEN / LARS KISSNER / DR KARL-LUDWIG KLEY / GÜNTER KLINGKOWSKIPROF. DR HORST KLINKMANN / JÜRGEN KLOPP / DR ALBRECHT KNAUF / PETER KÖHR / ROLFKÖNIGS / PROF. DR GÜNTER KONRAD / KARL-HEINZ KÖRBEL / PROF. DR REINER KÖRFERFRITHJOF KRAEMER / KATJA KRAUS / UWE KRAUSE / STEFAN KREBS / DR CHRISTOPH KRÖGERDR MICHAEL KROLL / GERD KRUG / HELLMUT KRUG / CHRISTIAN KULLMANN / STEFAN KUNTZWALTER KURZ / MICHAEL LAMECK / ROLF LANDRY / PETER LANGE / KLAUS LANGENSCHEIDTDR KLAUS DIETER LEISTER / WILLI LEMKE / UWE LEONHARDT / NORBERT LEOPOLDSEDERGIUSEPPE LEPORE / ULRICH LEPSCH / ZHANG LI / DR ALBRECHT VON LINDE / DR JÜRGENLINDEN / CORNY LITTMANN / HANNES LÖHR / JOACHIM LÖW / GUNNAR LÜBBEN-RATHJEN
DR REINHOLD LUNOW / PROF. DR PETER LUTZ / FRANK MACKERODT / FELIX MAGATH / FRANZMAGET / DR ULRICH MALY / LOVRO MANDAC / THORSTEN MANSKE / WILLI MANTEL / RALFANTHEY / HELMUT MARKWORT / HERBERT MARONN / HORST MARSCHALL / BERNHARDMATTES / NORBERT MAURER / GERD E. MÄUSER / PETER MAYER / GERHARD MAYER-VORFELDER / ANDREAS MECHLER / MICHAEL MEESKE / ELMAR MEIER / MICHAEL MEIERMICHAEL MEIER / PER MERTESACKER / RAINER MEYER / ANDREAS MÜLLER / CHRISTIANMÜLLER / DIETER MÜLLER / GERD MÜLLER / HORST MÜLLER / MANFRED MÜLLER / DRW O L F G A N G M Ü L L E R / E C K H A R T M Ü L L E R - H E Y D E N R E I C H / A N T O N N A G L / B I R G E R N A S SMICHAEL NEITEMEIER / WILLI NEUBERGER / WOLFGANG NEUBERT / FRIEDRICH NEUKIRCHKONSTANTIN NEVEN DUMONT / GÜNTER NIEMEYER / TILL NOACK / PETER NØRRELUND / MARCOECHLER / CHRISTOPH ÖFELE / DR JOHANNES OHLINGER / STEFAN ORTH / BERND OSTERLOHMICHAEL OTTOW / WOLFGANG OVERATH / PROF. DR-ING. GUNDOLF PAHN / ACHIM F. PETERSPETER PETERS / DR WILLI PFEIFER / GERD PIEPER / HORST POGANAZ / HANS DIETER PÖTSCHDR THOMAS PRÖCKL / HUBERT H. RAASE / DIETER RAMPL / DR DIRK RASCH / DR REINHARDRAUBALL / KARL RAUH / CHRISTIAN REICHERT / RUDOLPH REISCH / HANS HERMANN RESCHKEPHILIPP RESCHKE / ANDREAS RETTIG / ULI REUSS / STEFAN REUTER / ERNST OTTO RIECKHOFFTHOMAS RÖDER / ROLF ROJEK / PROF. DR DIETER ROMBACH / DR DIRK W. ROSENBAUMMICHAEL A. ROTH / JOCHEN A. ROTTHAUS / ULRICH RUF / ANDREAS RÜGER / KARL-HEINZ
RUMMENIGGE / LOTHAR RUSCHMEIER / ROLF RÜSSMANN / ERICH RUTEMÖLLER / JOSEFSANKTJOHANSER / FRANCISCO JAVIER GARCIA SANZ / DR CARL ALBRECHT SCHADE / MICHAELSCHADE / FRANZ SCHÄFER / ULRICH SCHÄFER / DR BURKHARD SCHAPPERT / ERWIN SCHEFFLERPROF. DR FRITZ SCHERER / MICHAEL SCHIEMANN / INGO SCHILLER / BERND SCHIPHORSTSTEPHAN A.C. SCHIPPERS / WALTER SCHLENKENBROCK / JURI SCHLÜNZ / JÖRG SCHMADTKELOTHAR SCHMAUSS / DR DETLEF SCHMIDT / DR JOACHIM SCHMIDT / LOTHAR SCHMIEDELP E T E R S C H M I T T / D R R O L F M A R T I N S C H M I T Z / G E O R G A D O L F S C H N A R R / D R S Y B I L L ESCHNEHAGE / SIEGFRIED SCHNEIDER / THOMAS SCHNEIDER / ROLF SCHNELLECKE / JOSEFSCHNUSENBERG / DIRK SCHÖLER / KLAUS SCHRAMM / FRITZ SCHRAMMA / JOCHEN SCHREIERDIETER SCHREMMER / PAUL VON SCHUBERT / HANS SCHULZ / MARCUS SCHULZ / WILLISCHULZ / GÜNTER SCHULZE / DR KLAUS-PETER SCHÜTT / RAINER SCHÜTTERLE / ANSGARSCHWENKEN / HANS-HERMANN SCHWICK / CHRISTIAN SEIFERT / WALTHER SEINSCH / WALTERSIANOS / JÖRG SIEBERT / ADALBERT SKAMBRAKS / DR MARKUS SÖDER / PROF. JOAN SOFRONC A R L O S O I R O N / S I E G F R I E D S Ö L L N E R / L A R S S Ö R E N S E N / D R B E R N D - G E O R G S P I E SD E S M O N D S Q U I R E / E R W I N S T A U D T / M I C H A E L S T E I D L / D R H O L G E R S T E I N / U L I S T E I NFRANK-WALTER STEINMEIER / DR GERNOT STENGER / PROF. DR RÜDIGER STERZENBACHACHIM STOCKER / UWE STÖVER / HARALD STRUTZ / FRANK SZYMANSKI / HANS-HEINRICHTAMME / MANFRED TERMATH / DR STEPHAN THIEL / JÖRG THOMAS / SIEGFRIED THOMASKLAUS THOMFORDE / OLAF THON / MANFRED THÖNE / CLEMENS TÖNNIES / DR REINHARDTT Ö P E L / A X E L T R E F F N E R / A R N O L D T R E N T L / T H O M A S T R E S S / H E N N I N G T R O L S E NDR CHRISTIAN UDE / ACHIM VANDREIKE / RÜDIGER VÖLKEL / ELMAR VOLKMANN / PETERVOSS / MIRKO VOTAVA / CHRISTIAN WAGGERSHAUSER / PETER WALPURGIS / HANS-JOACHIMWATZKE / ADOLF WEDEL / RAINER WEHNER / STEFAN WEIGAND / MARTIN WEIMER / WERNERW E N N I N G / D R E K K E H A R D T W E S N E R / K L A U S W E S T R I C H / K A R S T E N W E T T B E R GF R I E D H E L M W I E G E L M A N N / D R M A T T H I A S W I L K E N I N G / R O L A N D W I L K U S / M A T T H I A SM. WINTER / PROF. DR MARTIN WINTERKORN / HEINZ-DIETER WOLF / KLAUS-DIETER WOLFDR WERNER WOLF / THOMAS WOLFGRAMM / FRANK WORMUTH / RALF WOY / PROF. DRKLAUS L. WÜBBENHORST / ALEXANDER WÜERST / RONALD WULFF / DUAN XUAN / CHRISTIANZIEGE / DR STEFAN ZIFFZER / R U D O L F Z I P F / R A I N E R Z I P F E L / D R H E R I B E R T Z I T Z M A N N
DFL Deutsche Fußball Liga GmbHGuiollettstraße 44-4660325 Frankfurt am MainGermanyT: +49 (0) 69-65005-0F: +49 (0) 69-65005-557E: [email protected]
THE STRUCTURES OF LICENSED FOOTBALLAfter 39 years, during which the German Football Association (DFB) had governed all aspects of the game
including professional football, the clubs and joint stock companies of the Bundesliga and Bundesliga 2 finally
took the plunge and established their own League Association. 18 December 2000 saw the foundation of
this new, independent body, which together with the DFB forms the two pillars upon which German football
rests. Equal in status with the regional and sub-regional FAs, the League Association is an ordinary DFB
member association vested with the right to vote at the DFB‘s triennial Congress.
Acting on behalf of the League Association, the DFL organises and deals with all of the professional game’s
operative aspects, which are comprised under the four headings of Rights and Licenses, Match Operations,
Finances and Licensing, as well as Marketing and Communication.
The six-strong supervisory council, whose remit is to monitor the DFL’s activities, consists of four members
elected by the League Association general assembly, plus the League President and Senior Vice-President.
The supervisory council also appoints the DFL Directors put in charge of the four departments outlined above.
The League Association itself has an eleven-members Executive Board consisting of the League President,
the Senior Vice- President and the Vice-President, four elected board members and the four DFL Directors.
20
08
B
UN
DES
LIG
A R
EPO
RT
PREFACE 8 Dr Reinhard Rauball, President of the League Association
WORDS OF WELCOME 10 Michael Glos, Minister of State for Economic Affairs and Technology
01 STATE OF THE BUNDESLIGA 12 Christian Seifert, Chief Executive Officer DFL
02 THE DIVISIONS 34
MATCH OPERATIONS 36 Holger Hieronymus, Deputy CEO DFL, Chief Operating Officer DFL
MARKETING AND COMMUNICATION 50 Tom Bender, Chief Marketing Officer DFL
FINANCES AND LICENSING 64 Christian Müller, Chief Financial Officer DFL
RIGHTS AND LICENSES 78 Jörg Daubitzer, Vice-President Sales DFL
03 A CLOSER LOOK AT EUROPE 90
04 THE LICENSED CLUBS 104
BUNDESLIGA 106
BUNDESLIGA 2 124
05 FACTS AND FIGURES 142
BUNDESLIGAREPORT 2008
MEMBERS:
THE 36 CLUBS AND JOINT STOCK COMPANIES OF THE BUNDESLIGA AND BUNDESLIGA 2
DFL
DEUTSCHE
FUSSBALL
LIGA GMBH
THE LEAGUE
ASSOCIATION
LEAGUE ASSOCIATION BOARD
Eleven members:
– League President (Dr Reinhard Rauball)
– Senior Vice-President (Peter Peters)
– Vice-President (Harald Strutz)
– Four Board Members (Heribert Bruchhagen,
Michael Meier, Andreas Rettig, Karl-Heinz Rummenigge)
– Four DFL Directors (Christian Seifert,
Holger Hieronymus, Tom Bender, Christian Müller)
DFL SUPERVISORY BOARD
Six members:
– League President (Dr Reinhard Rauball)
– Senior Vice-President (Peter Peters)
– Four Supervisory Board Members (Dr Heinrich Breit,
Kurt Gaugler, Roland Kentsch, Manfred Müller)
sends Directors
LICENSING COMMITTEE
Five members:
– Vice-President (Harald Strutz)
– Four Board Members (Heribert Bruchhagen,
Michael Meier, Andreas Rettig, Karl-Heinz Rummenigge)
– One Substitute Member (Auditor of the League Association)
selects
elects by votenominates and supervises Directors
selects
DR HANS-PETER ADLER / JÖRG ALBRACHT / KLAUS ALLOFS / WERNER ALTEGOER / FRIEDHELMANDRES / RALPH ANSTOETZ / HANS-PETER APPEL / PETER ARENS / HANS-JÜRGEN BACKHAUSM A R T I N B A D E R / R U E D I B A E R / H A N S - A R T U R B A U C K H A G E / G R E G O R B A U M / K R I S T I A NBÄUMGÄRTNER / JOACHIM BAUR / RICHARD BAUR / BERND BECHTOLD / KLAUS BECK / FRANZBECKENBAUER / HERBERT BECKER / HORST BECKER / JOHANNES BECKER / HEIKO BEECKRAINER BEECK / DR HUBERTUS BEHNCKE / DR KLAUS R. BEHRENBECK / DIETMAR BEIERSDORFERANDREAS BEIL / GÖTZ BENDER / TOM BENDER / CHRISTIAN BERNER / DR WULF H. BERNOTATKARL-HEINZ BEUL JR. / HARTMUT BEYER / DIETMAR P. BINKOWSKA / PETER BIRCKS / DR MARTINBISKOWITZ / DR HOLGER BLASK / JOSEPH S. BLATTER / FREDI BOBIC / NORBERT BOCKSD I E T E R B O N G E R T / J Ü R G E N L . B O R N / U L F B O S S E / W A L T E R B R A N D / J O S E F B R A U N E RDR HEINRICH BREIT / BJÖRN BREMER / PROF. DR HELMUT BREUER / DR WERNER BRINKER WOLFGANG BRINKMANN / HERIBERT BRUCHHAGEN / GERD BRUNNER / ULRICH BRUNS / DIETERBUCHHOLZ / DR JENS BUCHTA / HANS-JOACHIM BURDENSKI / HENNING BÜRGER / MANFREDB URGSM ÜLLER / D I ETER B URKERT / M I C HAEL B URM ESTER / ALAI N M ARC EL C APARRO SHORST CHRISTOPEIT / DIETER CRAMER / LÜPPO CRAMER / JÖRG DAUBITZER / KLAUS DAUDELOTHMAR FREIHERR VON DIEMAR / JOHANNES DIETSCH / DR GÖTZ DIMANSKI / KARL-HEINRICHDITTMAR / JÜRGEN DOETZ / ROLF DOHMEN / UWE DOLL / FRANK DUSCHKA / HORST EBERSTEIND R G E R H A R D E C K E R / B E R N D E H I N G E R / T A Y E I C H / D R K A R L - G E R H A R D E I C K / J O S E F
ELLEBRACHT / KARL-HEINZ ELSÄSSER / HARTMUT EMRICH / BERND ENGE / DIRK ENGLERDETLEF ERNSTING / PETER EVERS / HERIBERT FASSBENDER / RAINER FEUERHAKE / KLAUSFICHTEL / WILFRIED FINKE / CHRISTIAN FIRLEY / KLAUS FISCHER / KLAUS-DIETER FISCHERPETER FISCHER / AXEL FORMESEYN / ENZO FRANCESCOLI / JÜRGEN FRANTZEN / OTTMARFRENGER / HUBERT FRIEDRICH / DIETER FRIESE / KLAUS FUCHS / DON GARBER / KURT GAUGLERRALF GAWLACK / BERNHARD GEITEL / BERND GESKE / JAKOB GEYER / AXEL GLEIE / DR GERALDGLÖCKNER / MICHAEL GLOS / JÜRGEN GLOWACZ / ERWIN GÖBEL / REINHARD GÖDEL / VOLKERGOLDMANN / DIRK GRABOW / WOLFGANG GRÄF / GÜNTHER GROSSMANN / FLORIAN GROTHESTEPHAN GRÜHSEM / ARTUR GRZESIEK / FRITZ GUCKUK / HELMUT HACK / HERBERT HAINERJÖRG HAMBÜCKERS / HEINZ HANKAMMER / MARKUS HANKAMMER / ROGER HASENBEIN / ROLFHAUER / RALF HAUPTMANN / CHRISTIAN HEIDEL / GERHARD HEIN / PROF. HORST HEINRICHSHARALD HEINZE / MANFRED HELL / AXEL HELLMANN / WALTER HELLMICH / PROF. DR HERBERTHENZLER / DR KARL-THEODOR HERFS / RALF HESKAMP / DR HUBERTUS HESS-GRUNEWALD / JUPPHEYNCKES / HOLGER HIERONYMUS / FRANZ-WILHELM HILGERS / JOHANNES HINTERSBERGERCHRISTIAN HINZPETER / DIETER HOENESS / ULI HOENESS / BERTRAM HÖFER / PETER HOFFACKERBERND HOFFMANN / PETER HOFMANN / WOLFGANG HOLZHÄUSER / KARL HOPFNER / MARTINH O R N B E R G E R / C L A U S H O R S T M A N N / H E I N Z H O S S I E P / W O L F G A N G H O T Z E / H E R M A N NHÖVELMANN / RALF HÜBER / DR DIETER HUNDT / JÜRGEN HUNKE / EIKE IMMEL / DR MARKUSIRMSCHER / HERMANN JANSEN / CHRISTINE JODLBAUER / BERND JURKE / OLIVER KAHNTHOMAS KALT / MANFRED KALTZ / FRITZ KELLER / ROLAND KENTSCH / MARTIN KIND / GERDKIRCHHOFF / ULF KIRSTEN / LARS KISSNER / DR KARL-LUDWIG KLEY / GÜNTER KLINGKOWSKIPROF. DR HORST KLINKMANN / JÜRGEN KLOPP / DR ALBRECHT KNAUF / PETER KÖHR / ROLFKÖNIGS / PROF. DR GÜNTER KONRAD / KARL-HEINZ KÖRBEL / PROF. DR REINER KÖRFERFRITHJOF KRAEMER / KATJA KRAUS / UWE KRAUSE / STEFAN KREBS / DR CHRISTOPH KRÖGERDR MICHAEL KROLL / GERD KRUG / HELLMUT KRUG / CHRISTIAN KULLMANN / STEFAN KUNTZWALTER KURZ / MICHAEL LAMECK / ROLF LANDRY / PETER LANGE / KLAUS LANGENSCHEIDTDR KLAUS DIETER LEISTER / WILLI LEMKE / UWE LEONHARDT / NORBERT LEOPOLDSEDERGIUSEPPE LEPORE / ULRICH LEPSCH / ZHANG LI / DR ALBRECHT VON LINDE / DR JÜRGENLINDEN / CORNY LITTMANN / HANNES LÖHR / JOACHIM LÖW / GUNNAR LÜBBEN-RATHJEN
DR REINHOLD LUNOW / PROF. DR PETER LUTZ / FRANK MACKERODT / FELIX MAGATH / FRANZMAGET / DR ULRICH MALY / LOVRO MANDAC / THORSTEN MANSKE / WILLI MANTEL / RALFANTHEY / HELMUT MARKWORT / HERBERT MARONN / HORST MARSCHALL / BERNHARDMATTES / NORBERT MAURER / GERD E. MÄUSER / PETER MAYER / GERHARD MAYER-VORFELDER / ANDREAS MECHLER / MICHAEL MEESKE / ELMAR MEIER / MICHAEL MEIERMICHAEL MEIER / PER MERTESACKER / RAINER MEYER / ANDREAS MÜLLER / CHRISTIANMÜLLER / DIETER MÜLLER / GERD MÜLLER / HORST MÜLLER / MANFRED MÜLLER / DRW O L F G A N G M Ü L L E R / E C K H A R T M Ü L L E R - H E Y D E N R E I C H / A N T O N N A G L / B I R G E R N A S SMICHAEL NEITEMEIER / WILLI NEUBERGER / WOLFGANG NEUBERT / FRIEDRICH NEUKIRCHKONSTANTIN NEVEN DUMONT / GÜNTER NIEMEYER / TILL NOACK / PETER NØRRELUND / MARCOECHLER / CHRISTOPH ÖFELE / DR JOHANNES OHLINGER / STEFAN ORTH / BERND OSTERLOHMICHAEL OTTOW / WOLFGANG OVERATH / PROF. DR-ING. GUNDOLF PAHN / ACHIM F. PETERSPETER PETERS / DR WILLI PFEIFER / GERD PIEPER / HORST POGANAZ / HANS DIETER PÖTSCHDR THOMAS PRÖCKL / HUBERT H. RAASE / DIETER RAMPL / DR DIRK RASCH / DR REINHARDRAUBALL / KARL RAUH / CHRISTIAN REICHERT / RUDOLPH REISCH / HANS HERMANN RESCHKEPHILIPP RESCHKE / ANDREAS RETTIG / ULI REUSS / STEFAN REUTER / ERNST OTTO RIECKHOFFTHOMAS RÖDER / ROLF ROJEK / PROF. DR DIETER ROMBACH / DR DIRK W. ROSENBAUMMICHAEL A. ROTH / JOCHEN A. ROTTHAUS / ULRICH RUF / ANDREAS RÜGER / KARL-HEINZ
RUMMENIGGE / LOTHAR RUSCHMEIER / ROLF RÜSSMANN / ERICH RUTEMÖLLER / JOSEFSANKTJOHANSER / FRANCISCO JAVIER GARCIA SANZ / DR CARL ALBRECHT SCHADE / MICHAELSCHADE / FRANZ SCHÄFER / ULRICH SCHÄFER / DR BURKHARD SCHAPPERT / ERWIN SCHEFFLERPROF. DR FRITZ SCHERER / MICHAEL SCHIEMANN / INGO SCHILLER / BERND SCHIPHORSTSTEPHAN A.C. SCHIPPERS / WALTER SCHLENKENBROCK / JURI SCHLÜNZ / JÖRG SCHMADTKELOTHAR SCHMAUSS / DR DETLEF SCHMIDT / DR JOACHIM SCHMIDT / LOTHAR SCHMIEDELP E T E R S C H M I T T / D R R O L F M A R T I N S C H M I T Z / G E O R G A D O L F S C H N A R R / D R S Y B I L L ESCHNEHAGE / SIEGFRIED SCHNEIDER / THOMAS SCHNEIDER / ROLF SCHNELLECKE / JOSEFSCHNUSENBERG / DIRK SCHÖLER / KLAUS SCHRAMM / FRITZ SCHRAMMA / JOCHEN SCHREIERDIETER SCHREMMER / PAUL VON SCHUBERT / HANS SCHULZ / MARCUS SCHULZ / WILLISCHULZ / GÜNTER SCHULZE / DR KLAUS-PETER SCHÜTT / RAINER SCHÜTTERLE / ANSGARSCHWENKEN / HANS-HERMANN SCHWICK / CHRISTIAN SEIFERT / WALTHER SEINSCH / WALTERSIANOS / JÖRG SIEBERT / ADALBERT SKAMBRAKS / DR MARKUS SÖDER / PROF. JOAN SOFRONC A R L O S O I R O N / S I E G F R I E D S Ö L L N E R / L A R S S Ö R E N S E N / D R B E R N D - G E O R G S P I E SD E S M O N D S Q U I R E / E R W I N S T A U D T / M I C H A E L S T E I D L / D R H O L G E R S T E I N / U L I S T E I NFRANK-WALTER STEINMEIER / DR GERNOT STENGER / PROF. DR RÜDIGER STERZENBACHACHIM STOCKER / UWE STÖVER / HARALD STRUTZ / FRANK SZYMANSKI / HANS-HEINRICHTAMME / MANFRED TERMATH / DR STEPHAN THIEL / JÖRG THOMAS / SIEGFRIED THOMASKLAUS THOMFORDE / OLAF THON / MANFRED THÖNE / CLEMENS TÖNNIES / DR REINHARDTT Ö P E L / A X E L T R E F F N E R / A R N O L D T R E N T L / T H O M A S T R E S S / H E N N I N G T R O L S E NDR CHRISTIAN UDE / ACHIM VANDREIKE / RÜDIGER VÖLKEL / ELMAR VOLKMANN / PETERVOSS / MIRKO VOTAVA / CHRISTIAN WAGGERSHAUSER / PETER WALPURGIS / HANS-JOACHIMWATZKE / ADOLF WEDEL / RAINER WEHNER / STEFAN WEIGAND / MARTIN WEIMER / WERNERW E N N I N G / D R E K K E H A R D T W E S N E R / K L A U S W E S T R I C H / K A R S T E N W E T T B E R GF R I E D H E L M W I E G E L M A N N / D R M A T T H I A S W I L K E N I N G / R O L A N D W I L K U S / M A T T H I A SM. WINTER / PROF. DR MARTIN WINTERKORN / HEINZ-DIETER WOLF / KLAUS-DIETER WOLFDR WERNER WOLF / THOMAS WOLFGRAMM / FRANK WORMUTH / RALF WOY / PROF. DRKLAUS L. WÜBBENHORST / ALEXANDER WÜERST / RONALD WULFF / DUAN XUAN / CHRISTIANZIEGE / DR STEFAN ZIFFZER / R U D O L F Z I P F / R A I N E R Z I P F E L / D R H E R I B E R T Z I T Z M A N N
REDUCTION OF LIABILITIES
LICENSED FOOTBALL 2003/2004 2004/2005 2005/2006 2006/2007
Total revenue in € ’000 1,275,749 1,519,690 1,520,934 1,747,815
RECORD EARNINGS
LICENSED FOOTBALL 30.06.2004 30.06.2005 30.06.2006 30.06.2007
Liabilities in € ’000 698,796 619,008 646,597 599,050
Professional football is a booming industry - total revenue of the 36
clubs and joint stock companies has increased continually over recent
years, clocking up around € 1.75 billion in the 2006/2007 season
which is comparable to revenue of many companies listed on the
MDAX. Bundesliga and Bundesliga 2 clubs rely on a balanced revenue
stream, derived from a mix of media income, matchday takings and
sponsorship revenue.
The 36 Bundesliga clubs have applied prudent budgeting to reduce their
liabilities during the 2006/2007 season and managed, for the first time,
to drop below the € 600 million mark. On the asset side, this is offset by
equity in the amount of € 433 million (a plus of 50 per cent compared to
last year).
BUNDESLIGA – A JOB-CREATION MACHINE
NUMBER OF STAFF IN LICENSED FOOTBALL 2004/2005 2005/2006 2006/2007
Total 31,059 34,103 34,805
The clubs and joint stock companies have developed into an important economic
factor. The number of directly or indirectly contracted staff who as full or part-
timers make up Enterprise Bundesliga is continually on the increase, turning
professional football into an important employer, especially in structurally
weak regions.
RECORD TAX AND FISCAL CHARGES
in € ’000
700,000
690,000
680,000
670,000
660,000
650,000
640,000
630,000
620,000
610,000
600,000
590,000
30.06.2004 30.06.2005 30.06.2006 30.06.2007
TAX AND FISCAL CHARGES 2004/2005 2005/2006 2006/2007
Flow of funds in € 379,343,015 460,739,685 549,936,417
Professional football thrives on its fans and has put its trust into the German
market. The general public benefits from the taxes and fiscal charges that the
clubs pay into the German state, thereby also positively affecting the economy
as such, as the matches generate revenue for gastronomy and tourism as well.
35,000
30,000
25,000
20,000
15,000
10,000
5,000
0
+ 12.06 %
2003/2004
2004/2005
2005/2006
2006/2007
in € ’000
1,800,000
1,600,000
1,400,000
1,200,000
1,000,000
800,000
600,000
400,000
200,000
0
+ 37.00 % + 44.97 %
in €
600,000,000
500,000,000
400,000,000
300,000,000
200,000,000
100,000,000
0 2004/2005
2005/2006
2006/2007
- 14.27 %
2004/2005
2005/2006
2006/2007
REDUCTION OF LIABILITIES
LICENSED FOOTBALL 2003/2004 2004/2005 2005/2006 2006/2007
Total revenue in € ’000 1,275,749 1,519,690 1,520,934 1,747,815
RECORD EARNINGS
LICENSED FOOTBALL 30.06.2004 30.06.2005 30.06.2006 30.06.2007
Liabilities in € ’000 698,796 619,008 646,597 599,050
Professional football is a booming industry - total revenue of the 36
clubs and joint stock companies has increased continually over recent
years, clocking up around € 1.75 billion in the 2006/2007 season
which is comparable to revenue of many companies listed on the
MDAX. Bundesliga and Bundesliga 2 clubs rely on a balanced revenue
stream, derived from a mix of media income, matchday takings and
sponsorship revenue.
The 36 Bundesliga clubs have applied prudent budgeting to reduce their
liabilities during the 2006/2007 season and managed, for the first time,
to drop below the € 600 million mark. On the asset side, this is offset by
equity in the amount of € 433 million (a plus of 50 per cent compared to
last year).
BUNDESLIGA – A JOB-CREATION MACHINE
NUMBER OF STAFF IN LICENSED FOOTBALL 2004/2005 2005/2006 2006/2007
Total 31,059 34,103 34,805
The clubs and joint stock companies have developed into an important economic
factor. The number of directly or indirectly contracted staff who as full or part-
timers make up Enterprise Bundesliga is continually on the increase, turning
professional football into an important employer, especially in structurally
weak regions.
RECORD TAX AND FISCAL CHARGES
in € ’000
700,000
690,000
680,000
670,000
660,000
650,000
640,000
630,000
620,000
610,000
600,000
590,000
30.06.2004 30.06.2005 30.06.2006 30.06.2007
TAX AND FISCAL CHARGES 2004/2005 2005/2006 2006/2007
Flow of funds in € 379,343,015 460,739,685 549,936,417
Professional football thrives on its fans and has put its trust into the German
market. The general public benefits from the taxes and fiscal charges that the
clubs pay into the German state, thereby also positively affecting the economy
as such, as the matches generate revenue for gastronomy and tourism as well.
35,000
30,000
25,000
20,000
15,000
10,000
5,000
0
+ 12.06 %
2003/2004
2004/2005
2005/2006
2006/2007
in € ’000
1,800,000
1,600,000
1,400,000
1,200,000
1,000,000
800,000
600,000
400,000
200,000
0
+ 37.00 % + 44.97 %
in €
600,000,000
500,000,000
400,000,000
300,000,000
200,000,000
100,000,000
0 2004/2005
2005/2006
2006/2007
- 14.27 %
2004/2005
2005/2006
2006/2007
THE BUNDESLIGA popularinnovativesocially committed
2008 BUNDESLIGA REPORT2
POPULARThe Bundesliga has been fascinating millions of fans since 1964; no other league is as well-known or popular. The stars of the clubs set an example in particular to the very young fans, who feverishly follow their idols in the stadium, passionately cheering their favourite club on. For almost 45 years the Bundesliga has been a social event, casting its spell across different generations.
2008 BUNDESLIGA REPORT 3
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
2008 BUNDESLIGA REPORT4
INNOVATIVEThe DFL uses cutting-edge TV technology to produce the weekly magazine GOAL! – The Bundesliga Magazine in Berlin. For this, host Desmond Squire (right) is surrounded by a virtual studio. The images of the recording are subsequently generated in the computer. The small picture reveals what the half-hour programme looks like when it is aired in around 140 countries. GOAL! is presented in English, and then translated into Spanish. Fredi Bobic, Bundesliga top scorer during the 1995/1996 season visited the studio to check out the quality of the production.
2008 BUNDESLIGA REPORT 5
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
2008 BUNDESLIGA REPORT6
SOCIALLY COMMITTED For the 36 clubs of the League Association and the DFL, supporting tolerance and peaceful coexistence has always been a matter of course. This was first proven in 1993 when a benefit match was organised under the motto of “My Friend is a Foreigner”. With the “Flood Victim Aid – Eastern Germany” and “Flood Victim Aid – Southeast Asia” campaigns in 2002 and 2005, respectively, the League also helps those who find themselves in difficulties that are not of their own making. During the 2006/2007 season the League Association launched the “Show Racism the Red Card” campaign and also regularly supports the “Let’s Not Forget Day” which sets out to remember the crimes perpetrated by the Nazi regime.
7
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
2008 BUNDESLIGA REPORT
DEAR READERS,
This year, the Bundesliga will see the crowning of the 44th German League Champion. Millions of
fans not only in our country but across the world can hardly wait to find out who, at the end of a
gripping season, will come up trumps and take the Championship trophy. Naturally it all comes
down to points and goals – the most important benchmarks in German professional football.
The Bundesliga has long since advanced to an important element of German economy. The 36 clubs
and joint stock companies of the Bundesliga and Bundesliga 2 once again achieved excellent results
this year, with a record total income of over € 1.7 billion generated by all professional clubs.
The 2008 Bundesliga Report presented to you by the League is more than a mere analysis of a
set of figures; it shows the significance of professional football in Germany, and the inherent
responsibilities of a job well done. The clubs are business enterprises whose results and decisions
have an emotional impact on society and who have therefore decided to commit themselves to
social causes, as well.
It is remarkable to see what good husbandry practices clubs have applied when managing their
finances over the past years. How they have opened up to developments, moving forward instead
of standing still. In fact, quite the reverse can be said: they invest in new stadiums and modern
infrastructures, plough funds into coaching young talents and create a substantial amount of jobs.
The Bundesliga has a sound standing in particular when compared to other international leagues.
Thanks to our strict licensing rules none of the clubs that have been part of the Bundesliga since
its formation in 1963 had to file for bankruptcy during any season.
The sporting balance of German professional football surely is one of its dominant hallmarks.
Bundesliga and Bundesliga 2 provide fascinating and exciting sport each and every match
day; and it’s catching on abroad as well. The Bundesliga’s strong presence on all continents
is winning new fans, something which is reflected in the facts and figures as presented in
the 2008 Bundesliga Report on hand.
Yours sincerely,
Dr Reinhard Rauball
President of the League Association
PREFACE
8 2008 BUNDESLIGA REPORT
It is remarkable to see what good husbandry practices clubs have applied when managing their finances over the past years.“
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
92008 BUNDESLIGA REPORT
10
The league is a successful, well-run business, boasting steady growth and becoming an increasingly important contributor to overseas exports.
“
2008 BUNDESLIGA REPORT
WORDS OF WELCOME
DEAR FRIENDS OF FOOTBALL,
For many people in Germany, football is a vital and almost indispensable part of their daily lives.
Thousands flock to Bundesliga stadiums every weekend, and millions more follow the action on TV.
“A passion for football is easy to acquire, hard to describe and impossible to explain,” as it is
sometimes pithily formulated.
It is far easier to explain the major and consistent commercial success of the Bundesliga in recent
years. It is attributable to the game as a dynamic product, highly professional marketing, and the
commitment of the 36 Bundesliga and Bundesliga 2 clubs to sound financial management as an
independent and functional business.
In the 2006/2007 season, the Bundesliga and Bundesliga 2 reported revenues totalling some
€ 1.7 billion, around the same size as many M-Dax listed companies. The highest level of German
professional football has developed into a consistently growth-oriented sector.
This also applies to human resources. Out on the field of play, there can only be one scorer of
a goal, but German professional football currently boasts some 35,000 employees. The 36
Bundesliga and Bundesliga 2 clubs are important sources of employment, often in economically
underdeveloped regions.
The Bundesliga is not merely a matter for players, coaching and support staff, but also provides
important stimuli to other sectors. Media businesses are naturally foremost among these, but the
game also impacts on tourism, catering and security firms, and – thanks to recent major investment
in stadium modernisation - infrastructure and construction companies.
The league is a successful, well-run business, boasting steady growth and becoming an increasingly
important contributor to overseas exports. The commercial foundations for exciting football and
future sporting success are in place.
Michael Glos
Minister of State for Economic Affairs and Technology
2008 BUNDESLIGA REPORT 11
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
01
2008 BUNDESLIGA REPORT12
STATE OF THE BUNDESLIGA
01 CONTINUAL RECORD OF SUCCESS 14 Christian Seifert, Chief Executive Officer DFL
13
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
2008 BUNDESLIGA REPORT
14 2008 BUNDESLIGA REPORT
CONTINUAL RECORD OF SUCCESS
Record revenues totalling € 1.747 billion, 100 per cent brand awareness and the highest attendances ever recorded – with the World Cup on home soil beginning to fade from the memory, the league has continued its impressive record of success.
The foundations for further expansion in the future are con-trolled growth and efficient exploitation of areas offering the greatest potential. We have already drawn up plans for the next steps - a new TV model, strategic brand development and a systematic expansion of overseas marketing.
STILL SET FOR SUCCESS
Christian Seifert, Chief Executive Officer DFL
152008 BUNDESLIGA REPORT
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
GROWTH IS THE SIGN OF TIMES
German professional football is poised for a further period
of sustained growth. Our clubs continued to strengthen
their sound financial footing in the 2006/2007 season.
Annual revenues reported by the 36 clubs and joint stock
companies once again enjoyed a significant increase of
15 per cent over the previous year, and 37 per cent in
the last four years. All 18 Bundesliga clubs reported an
operating profit in 2006/2007. Financial assets in partic-
ular developed favourable, increasing by 58 per cent to
€ 348.4 million compared to the 2003/2004 season
(€ 220 million). At the same time, the clubs continued to
reduce their liabilities. As of 30 June 2007 these stood
at € 599 million, a reduction of some € 100 million in just
three years.
CONTROLLED DEVELOPMENT
The 36 German Bundesliga and Bundesliga 2 clubs, the
League Association and the DFL have elected to pursue
a course which combines further expansion with sus-
tainability. Our strict licensing system is an expression
of this concept and is regarded as exemplary in an inter-
national context. Over recent years, we have also set a
new course for the future in many areas, including inno-
vative models for the award of media rights, strategic
brand development and communications, establishing an
in-house TV production company and a long-term increase
in overseas activities.
FINANCIAL RESPONSIBILITY AND APPLIED SOLIDARITY
One notable characteristic of German professional foot-
ball is a culture of solidarity, expressed in central media
and rights marketing and a carefully weighted revenue al-
location system, guaranteeing attractive income streams
for clubs in the Bundesliga and Bundesliga 2 and a practical
solution to the thorny issue of balancing solidarity and
reward based on performance. The even-handed character
of the allocation agreement aims to support the highest
priority, maintaining the excitement of the sporting con-
test, the cornerstone of the league’s unique popularity.
The media agreement which took effect in the 2006/2007
season has elevated the league to a new financial level.
Given the comprehensive regulations stipulated by the EU
Commission, the tender process was exceptionally com-
plex. To comply with the regulations, the DFL put more
than 230 rights packages out to unrestricted tender,
based on six rights scenarios with three different poten-
tial fixture schedules. In the final analysis, the process
generated a record deal which is now beginning to show on
club balance sheets. The future is already bright: media
deals for 2009/2010 and beyond will again continue the
development of German professional football.
16 2008 BUNDESLIGA REPORT
CONTINUAL RECORD OF SUCCESS
DEVELOPMENT OF REVENUES IN LICENSED FOOTBALL IN € ’000
Revenue
1,800,000
1,600,000
1,400,000
1,200,000
1,000,000
800,000
600,000
400,000
200,000
0
2003/2004 2004/2005 2005/2006 2006/2007
Licensed football Bundesliga Bundesliga 2
1,747,815
1,456,783
291,032
172008 BUNDESLIGA REPORT
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
CREATING JOBS, PAYING TAX:35,000 JOBS IN LICENSED FOOTBALL
For many years now, our clubs have benefited from a
healthy and – by comparison to most leading international
leagues – strikingly balanced revenue stream, derived from
media income, matchday takings, and advertising and
sponsorship revenue. Income records have been set, not
only in terms of media revenue, but also in advertising and
sponsorship, and in merchandising. For example, merchan-
dising revenues have risen by 54 per cent in the last four
years, and for some time now, German professional foot-
ball has been the undisputed number one in Europe in
terms of sponsorship income.
All in all, we may safely say that the business of profession-
al football has grown into an economic sector benefiting
the whole of society. Bundesliga and Bundesliga 2 provide
employment for close on 35,000 staff, including an annu-
ally increasing number of full-time positions. The most re-
cent annual figures show that professional football remits
€ 550 million in tax and social contributions. The game
exerts a number of indirect influences on the wider econo-
my, boosting turnover in the catering and hotel industries
for example.
The creation of sound financials has been driven by effi-
cient management at club level plus the DFL’s strict and
effective licensing system. Despite its established status
as exemplary in an international context, the system will
be developed and improved on an ongoing basis. Autumn
2007 saw the first–ever so-called licensing review pro-
cess, an even more thorough precautionary measure than
ever before to guard against financial difficulties afflict-
ing an individual club while a season is in progress. It is a
proud achievement of German professional football that
since the Bundesliga was established in 1963, no club has
withdrawn from the competition as a result of insolvency
while a season is in progress.
18 2008 BUNDESLIGA REPORT
CONTINUAL RECORD OF SUCCESS
ALMOST EVERYBODY KNOWS THE BUNDESLIGA
Apart from the clubs’ financial health, the foundation and
precondition for a successful future is and remains the ex-
ceptional popularity of the Bundesliga and Bundesliga 2.
The game here in Germany inspires huge and unbroken
passion, as evidenced by an extensive market research
study exclusively carried out by TNS Sport on behalf of
the DFL in November/December 2007.
More than half of all Germans aged 14 and over declared an
interest in football, equating to more than 33 million people
covering every conceivable age group. Football thus
maintains its pre-eminent position ahead of other popular
sports such as winter sports, Formula 1 or athletics.
Almost everyone has heard of the Bundesliga. This is not an
opinion, it is a fact: following awareness scores of 96 per
cent in 2002, 98 per cent in 2005 and 99 per cent in 2006,
99.5 per cent of the public aged 14+ claimed to be aware of
the Bundesliga. An awareness score of 90 per cent for
Bundesliga 2 also rates as an outstanding result. Taken
together, the leagues lie streets ahead of comparable com-
petitions. The main attributes associated with the Bundes-
liga are good football, good organisation and excitement.
The most visible expression of the general public’s passion
for the Bundesliga are attendance figures and TV viewing
audiences. Despite a series of new record attendance fig-
ures in recent years, the bar has again been set higher in
2006/2007. Yet again, the increase was in excess of five
per cent compared to the previous season’s already out-
standing result. The Bundesliga has further cemented its
position as the top spectator magnet among leading Euro-
pean leagues with an average match attendance of almost
38,000 – this despite the DFL’s practice of explicitly exclu-
ding complimentary tickets and unpaid admissions from
total attendances, in contrast to other European leagues.
9998
9092
87
8486
83
2931
27
7780
82
2121
24
1819
21
2222
26
1313
15
LEAGUE POPULARITY – EVERYBODY KNOWS THE BUNDESLIGA
Bundesliga
Bundesliga 2
German FA Cup
Premiere League Cup
Champions League
Serie A
Primera División
Premier League
Ligue 1
Details in per cent2007 2006 2005
99.5
192008 BUNDESLIGA REPORT
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
INTEREST OF SPONSORS ON THE INCREASE
%
200
180
160
140
120
100
80
60
40
94.887.07
131.00
2000 2001 2002 2003 2004 2005 2006
2000/2001 2001/2002 2002/2003 2004/2004 2004/2005 2005/2006 2006/2007
89.39 87.94 88.01 89.86
165.00 162.90
180.83 181.75 186.91
Licensed clubs’ income from advertising Investment in advertising in Germany
Index: 2000 financial year (or 2000/2001 season) = 100
*
* The figures for 2007 were not available at the time of publication.
20 2008 BUNDESLIGA REPORT
CONTINUAL RECORD OF SUCCESS
ATTENDANCES IN LICENSED FOOTBALL SINCE 1963
Spectators
16,000,000
14,000,000
12,000,000
10,000,000
8,000,000
6,000,000
4,000,000
2,000,000
0
1964/65 1970/71 1976/77 1982/83 1988/89 1994/95 2000/01 2006/07
THE BUNDESLIGA STRIVES ON EXCITE-MENT AND BALANCED COMPETITION
The study confirms that the excitement generated by the
Bundesliga, or simply put the evenly-matched nature of the
domestic league, is a fundamental reason for its high popu-
larity and sustained boom. Obviously, favourites for the title
and the European qualifying places emerge before every
campaign, and fans also reckon to know which teams will be
relegated at the end. However, it remains impossible to pre-
dict the outcome of any single Bundesliga season. Year after
year, the excitement is maintained until the final match day,
and surprise results are the order of the day. This can by no
means be taken as inevitable. In France, Olympique Lyon
have won the championship six times in a row. Real Madrid
and Barcelona have won the Spanish championship 37 times
in the last 50 years. Unfamiliar names very rarely disturb this
established order, and the title is almost always decided by
the face-to-face meetings between these leading clubs.
By contrast, the Bundesliga is considerably more evenly-
matched: in the course of the last decade, nine different
teams – half of the eighteen-strong Bundesliga – have
earned a place in the Champions League. During this time,
19 clubs competed in either the Champions League or the
UEFA Cup. This is mainly a result of the principle of financial
solidarity the league laid down for itself, and is exemplified
by the relatively small difference in TV revenues between
the top and bottom clubs, although an obvious consequence
of this policy is that the leading clubs receive less media-
based income than their counterparts in other leagues.
16,186,221
212008 BUNDESLIGA REPORT
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
INNOVATIVE DESIGN FOR A BRIGHT MEDIA FUTURE
Centralised media marketing for Bundesliga and Bundes-
liga 2 at home and abroad is one of the DFL’s major respon-
sibilities. The German media market shows significant dif-
ferences compared to other leading European leagues,
specifically a relatively low level of subscription TV pene-
tration. The extremely high TV revenues achieved for many
years in other countries are principally attributable to the
existence of a functioning competitive market in paid-for
TV services. In an international context, this leads to a dis-
advantageous revenue situation for German professional
football. To underline this point, the Premier League has
received annual revenues of € 1.33 billion from media
rights since the 2006/2007 season, some € 880 million of
the total from subscription TV. Despite the new agreement
applying to the Bundesliga since 2006/2007, representing
a substantial improvement in the situation, the Bundesliga
remains significantly adrift of this level of income.
MARKET ANALYSIS
Looking ahead to the new media rights agreement to be
applied from 2009, methods of improving this situation
represent an urgent and pressing question. Prior to de-
veloping a new marketing concept, we conducted a com-
prehensive market analysis with a series of sobering con-
clusions: after 17 years in existence, German subscription
TV remains effectively a monopoly, which given the situ-
ation in other leagues presents the Bundesliga with a ser-
ious strategic problem.
The only way to ensure the successful future development
of the Bundesliga is the genuinely radical next step of a
fundamentally new marketing concept, eliminating any
dependent relationship and opening up new options.
THREE STRATEGIC PILLARS
Unsurprisingly, the new model unveiled by the management
board, supervisory board and the League Association gen-
eral assembly in October 2007 attracted a great deal of
attention. It is based on three strategic pillars:
– The DFL has commissioned an agency to conduct the
tender process for media rights in the German-speaking
world, covering the 2009-2015 period.
– Subscription-based live coverage will be produced by an
in-house, editorially independent Bundesliga production
unit.
– The DFL will establish a separate company to handle
overseas rights marketing.
This concept marks a new direction for German profession-
al football. The goal is increased independence from the
uncertainties of the media and capital markets. The league’s
new model simultaneously aims at a significant increase in
revenues: the revenue target for the two rights periods ap-
plying between 2009 and 2015 is a minimum of € 3 billion
from domestic marketing alone, underwritten by season-
to-season bank guarantees, to be presented at the begin-
ning of the calendar year prior to the next football season.
22 2008 BUNDESLIGA REPORT
CONTINUAL RECORD OF SUCCESS
RECORD INCOME DESPITE DIFFICULT ENVIRONMENT
From overseas sales and miscellaneous revenues, market-
ing rights for example, the DFL is targeting incremental
income of € 460 million over the relevant period. Overall,
forecast turnover for the period amounts to € 3.46 billion.
By comparison, the current three-year agreement will
generate revenue of € 1.3 billion. In the mid-term, the new
concept intends to secure the Bundesliga a place in the
top three European leagues, measured by turnover.
232008 BUNDESLIGA REPORT
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
Turning to the details, the DFL has appointed Sirius Sport
Media GmbH to coordinate the next two rights auctions
for the domestic market, covering the 2009-2015 period.
Sirius will issue the tender documents and conduct the
award of contracts according to the rules stipulated by
the competition authorities. The agency will report direct-
ly to the DFL management board, but no rights are to be
transferred to the agency. All decisions pertaining to the
acceptance of media contracts will be taken by the League
Association board. Contracts with an annual value of more
than € 30 million require approval by the general assem-
bly of members. Future rights holders will agree contracts
as before with the League Association. The auction for the
2009-2012 rights period will be held in 2008.
24 2008 BUNDESLIGA REPORT
CONTINUAL RECORD OF SUCCESS
EXTENT OF MEDIA RECEIPTS
in € million
4,250
4,000
3,750
3,500
3,250
3,000
2,750
2,250
2,000
1,750
1,500
2,903.90
4,290.71
59.6 %
1967/68 to 2005/06 2006/07 to 2014/15*
40.4 %
* planned
IN-HOUSE LIVE PRODUCTION
In terms of subscription-based live coverage as of the
2009/2010 season, the DFL will no longer simply assign
broadcast rights, but will also produce its own premium
quality coverage. Footage has been generated in-house up
to now by SPORTCAST, but in the future, we will offer an
editorially independent, broadcast-ready live football pro-
duct. This is a key element in the overall concept. The DFL’s
intention is to broaden the spectrum of potential bidders
and achieve a hitherto unknown level of independence from
individual TV stations and platforms. Only by providing a
broadcast-ready product can the auction process include
parties interested in broadcasting a live Bundesliga pro-
gramme without major effort and with a minimum of prior
investment. New broadcasters, unwilling to establish their
own editorial operations, thus become potential bidders.
The third pillar of the new marketing concept covers over-
seas development. This area represents a major challenge,
as the Bundesliga has significant ground to make up com-
pared to other leagues – especially the English Premier
League – who have systematically invested in this area for
many years. Nevertheless, we believe the overall going-in
position is good, and we see a corresponding potential for
development. We have already commenced a variety of
programmes based on market research conducted in
selected geographies, including a cooperation agreement
with Major League Soccer in the USA and overseas tours
involving friendly matches played by a variety of clubs in
eastern Europe and Asia, organised by the DFL.
252008 BUNDESLIGA REPORT
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
The excellent progress made in international TV market-
ing of the Bundesliga in a very short time frame indicates
the potential remaining to be exploited. The league’s own
international TV show GOAL! – The Bundesliga Magazine is
now broadcast in roughly 140 countries. The Bundesliga’s
three biggest international TV partners – GolTV in the USA,
Dubai Sports Channel and French station Canal+ – broad-
cast the show in over 100 countries.
Although welcome progress has undoubtedly been made in
recent years, there remains scope to optimise our overseas
marketing. To this end, the DFL will establish a dedicated
company in 2008, tasked with systematically expanding
the Bundesliga’s global positioning.
The new marketing model focuses tightly on the three key
factors of security, innovation and strategic growth. The
league will take its fate firmly into its own hands in the
future. The model promises a higher degree of certainty in
the best interests of the clubs and their fans, simultaneously
opening up new channels of growth in media marketing.
DIALOGUE WITH THE WORLD OF POLITICS
The league is well-placed to face the future after laying
down vital foundations. The task over the next few years
will be consistent implementation of the agreed strategies,
leading to an increasingly important role for the political
world. Fundamental questions pertaining to media rights,
transfer regulations and even the match schedule are in-
creasingly subject to political influence. The globalisation
of the media, advertising, employment and capital markets
pays no heed to national boundaries. All these factors
affect the future of the professional game.
The League Association and the DFL are fully aware of
these circumstances and are actively approaching the
most important political figures in Germany and Europe,
maintaining a dialogue and representing the interests of
German professional football within the political decision-
making process. The dialogue is conducted both directly
and also via the existing professional football representa-
tive channel, the European Professional Football Leagues
(EPFL) industry association. League President Dr Reinhard
Rauball was elected to the EPFL board in 2007.
26 2008 BUNDESLIGA REPORT
CONTINUAL RECORD OF SUCCESS
272008 BUNDESLIGA REPORT
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
STATE OF THE BUNDESLIGA - AS SEEN BY THE CLUBS
“Both leagues are more popular than ever.
In particular the Bundesliga 2 arouses ever-
greater public interest, spectator figures are
constantly rising. Never before have so many
prestigious clubs been fighting for promotion
to the Bundesliga. This notwithstanding the current
season has been full of surprises, which is what
makes the Bundesliga so riveting.”
Frithjof Kraemer, Manager Alemannia Aachen GmbH
“Compared to other sports the Bundesliga in
Germany comes tops in terms of attendance
figures, commercialisation and public enthu-
siasm. In my opinion that’s a positive thing
– we are eye-to-eye with Europe’s leading
leagues. The Bundesliga is a professionally structured enterprise,
an economic factor to be reckoned with and willing
to ring in the changes, which is reflected in the
growing number of spectators and an increasing
interest by the media.”
Uwe Leonhardt, President FC Erzgebirge Aue e.V.
“The revenues from marketing, match attendances, and the public perception of the
Bundesliga 2 are no longer inferior to those of the top flight. Its status is further
boosted by the fact that matches are played in three 2006 FIFA
World Cup venues and other stadiums of Bundesliga calibre. Other
stadium construction projects, such as ours here in Augsburg, send
a very encouraging message indeed. And finally, professional football on the whole has
seen great economic improvements, which adds to the positive outlook for the future.”
Andreas Rettig, Manager Fußball-Club Augsburg 1907 GmbH & Co KGaA
“The Bundesliga as a brand has seen
considerable and consistent invest-
ment over the last few years, and we
are now beginning to reap the
rewards, as it were, in terms
of the excellent economic data. I am sure that
the new media rights marketing strategy will
yield further growth in revenues for all.”
Dieter Hoeneß, Head of Management Hertha BSC KG mbH aA
“Thanks to the League Statutes amendment agreed in the summer of 2007, the DFL has strengthened the position of the Managing
Directors on the League Board. I consider that a key structural precondition ensuring that the organisation is fit for the future.”Roland Kentsch, Manager DSC Arminia Bielefeld GmbH & Co. KGaA
2008 BUNDESLIGA REPORT28
STATEMENTS
“The Bundesliga has the highest attendance figures across Europe and many new stadiums, making the league more attractive than ever for
spectators and sponsors alike.”Walter Hellmich, Chairman of the Supervisory Board MSV Duisburg GmbH & Co. KGaA
“The Bundesliga is a well-established, if not the most important German sports brand with a clear-cut profile. At the same time, as an industry it is an essential economic factor, a creator of jobs, and a significant tax contributor. The league’s importance goes far beyond ‘just’
sport with its vital social role and function.”Werner Altegoer, Chairman of the Supervisory Board/President VfL Bochum 1848 Fußballgemeinschaft e.V.
“Day after day, the Bundesliga gives people
something to talk about. It is firmly embedded in
today’s society and provides an important link
between different generations. What never
ceases to impress me is fan loyalty.
Our supporters’ life motto, for example, is “green-and-
white forever”, as club allegiance is something that
never changes. Sport cannot get any more emotional
and exciting than the Bundesliga, can it?”
Jürgen L. Born, Chairman of the Board Werder Bremen GmbH & Co KG aA
“The Bundesliga long ago advanced
to a social event in Germany. And even
abroad it is gaining in popularity.
It’s something we noticed
on our trip to China during
which we enjoyed promoting the Bundesliga.”
Ulrich Lepsch, President FC Energie Cottbus e.V..
“On the whole, the Bundesliga is making
excellent progress, progress which has
been speeded up by the 2006 World Cup.
It’s all down to the many new modern
football arenas which provide
spectators with first-class viewing and clubs
with many more marketing opportunities.”
Heribert Bruchhagen, Chairman of the Board Eintracht Frankfurt Fußball AG
“The Bundesliga is well set up, with a sound financial background and professional organisation, it has the highest attendance figures and best stadium atmosphere across Europe. Its new stars have made it even more popular. International marketing efforts in which the BVB was allowed to
play a part with matches in Poland and Indonesia are part of a very positive development.”Hans-Joachim Watzke, Head of Management Borussia Dortmund GmbH & Co. KGaA
2008 BUNDESLIGA REPORT 29
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
“The Bundesliga is blessed both with financial
and sporting success, an enterprise character-
ised by growth. Attendances are
continually rising and reflect the
popularity of football and the
performance of the Bundesliga.”
Martin Kind, Manager Hannover 96 GmbH & Co. KG aA
“Today’s Bundesliga 2 cannot be compared
to that ten years ago. Different attendance
levels, more modern stadiums and an increasing
presence in free and subscription TV.
Each match is broadcast live on TV,
and it attracts attention that makes it one of the most
attractive, if not THE most popular second league.”
Rainer Zipfel, President FC Carl Zeiss Jena Fußball Spielbetriebs GmbH
“It is very encouraging to see the
Bundesliga expanding as a brand in
such fine fashion. Those responsible
have proven they’re open to new
ideas, technical innovation, and a
more international outlook. All this provides clubs with
an opportunity to position and market themselves well
in an intensely competitive environment. The
objective is for us to act even more service and
client-orientated and be a professional service
provider for all potential groups of customers.”
Jochen A. Rotthaus, Manager TSG 1899 Hoffenheim Fußball-Spielbetriebs GmbH
“The Bundesliga is a fascinating product
with a unique attendance record.
On top of this, it is more
balanced than expected
and was able to regain
lost ground on an international level.”
Bernd Hoffmann, Chairman of the Board Hamburger Sport-Verein e.V.
“We are living proof that hard work, meticulous-ness, young players and home-grown talents can lead to success.”
Helmut Hack, Head of Management SpVgg Greuther Fürth GmbH & Co. KGaA
“I think the Bundesliga deserves attention not only because of the many big-name clubs that play there – the quality of the game is also excellent due to the league’s high coaching standard and its players. One thing is clear: the all-too-familiar claims of the Bundes liga featuring top-class football and the Bundesliga 2
just offering a rustic variety no longer hold true, if they ever did. I for one haven’t heard anybody say that for the last two seasons.”Achim Stocker, President Sport-Club Freiburg e.V.
2008 BUNDESLIGA REPORT30
STATEMENTS
“With its competition, the modern arenas,
its protagonists and its prudent budgeting,
the Bundesliga is more attractive than ever
before. The positive image is boosted by
the fact that the DFL and the
Bundesliga clubs are reaching out internationally
to promote and position the Bundesliga brand
across the globe.”
Hubert H. Raase, President Karlsruher Sport-Club Mühlburg-Phönix e.V.
“When it comes to administering the professional game, the DFL has proven it
is firmly in the driving seat, but it doesn’t just rely on its own expertise, it also
asks for expert help from outside. This shows that what counts most
for the DFL is the best possible solution. The “50 + 1” debate is a
case in point. I’m impressed with the calm, impartial and profes-
sional approach the DFL has taken in addressing this issue. In a word: exemplary!”
Prof. Dr Rüdiger Sterzenbach, President TuS Koblenz GmbH
“The German league is on the right track. With
regard to attendance figures, infrastructure,
as well as safety and security, we do not have
to fear any comparison with our European
competitors. Which doesn’t mean there is no
room for improvement, for example in the commercialisation of
TV rights. And the 2008/2009 season will see the
birth of a nationwide Third Division – it’ll be very
interesting to see it find its place in the general
scheme of things.”
Wolfgang Holzhäuser, Managing Director Bayer 04 Leverkusen Fußball GmbH
“Both Bundesliga and Bundesliga 2
promise exciting matches each
and every week. To stay
ahead of competition,
we need to improve at
all levels, economically and in sporting terms.”
Erwin Göbel, Chairman of the Board 1. FC Kaiserslautern e.V.
“I think that the Bundesliga on the whole has made incredible progress. When compared internationally, there is absolutely no need for German professional football to hide its light
under a bushel. The re-introduction of the relegation and promotion play-offs as of next season promises to add even more drama and excitement.”Wolfgang Overath, President 1. FC Köln GmbH & Co. KGaA
“At the moment, it seems the Bundesliga can’t do anything wrong. It definitely is on a roll, as they say, not least due to its excellent attendances and economic power. I therefore believe that it has a bright future. Important future developments include the re-intro-duction of the relegation/promotion play-off matches, as
well as new ideas in the Bundesliga’s international commercialisation.”Harald Strutz, President 1. FSV Mainz 05 e.V.
2008 BUNDESLIGA REPORT 31
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
“There is no denying that both the Bundesliga and the Bundesliga 2 more or less reflect a rather
regrettable modern trend – that of a two-class society. With the exception of maybe a couple of
clubs, a look at the Bundesliga 2 table after the first half of the season will confirm that clubs
with a big budget are competing for promotion, while those with a small budget
are just fighting for survival. And yet, I have to admit that in what has been
dubbed “The Best Bundesliga 2 Of All Times”, the general standard of play, as well as the sheer
numbers of supporters attending matches, are truly impressive.”
Dr Dirk Rasch, President VfL Osnabrück 1899 e.V.
“The Bundesliga combines fun, enthusiasm, excitement and high emotions. A tremendous experience!”
Karl-Heinz Rummenigge, Chief Executive Officer FC Bayern München AG
“The rise in attendances is a good indication
for the excellent performance of the Bundesliga.
I am sure that this positive trend,
both on the pitch and on the
stands, will continue in the future.”
Michael A. Roth, President 1. FC Nürnberg e.V.
“The concerted improvement of clubs’
youth development schemes of the
past years is bearing fruit, reflected by
the fact that many young
players have managed to
turn professional. It’s a concept we at TSV
1860 also support.”
Stefan Reuter, Manager TSV München von 1860 GmbH & Co. KG aA
“I am sure the Bundesliga is on the right track. There’s never been any doubt of the league’s excitement and entertainment value, but now the clubs’
performance on an international level has shown that we can be successful, too.”Jörg Hambückers, Commercial Manager Offenbacher Fußballclub Kickers 1901 e.V.
“Internationally speaking, the German clubs’ encouraging record in this season’s UEFA club competitions means that we have recovered some lost ground. I am very happy about the reliably high attendance figures and the excellent image the league as a body enjoys with the general public. I greatly welcome the DFL’s efforts to boost foreign rights
sales and to cooperate with clubs to raise awareness of the German Bundesliga on some very interesting football markets.”Rolf Königs, President Borussia VfL 1900 Mönchengladbach GmbH
2008 BUNDESLIGA REPORT32
STATEMENTS
“The Bundesliga 2 has a large range of
evenly matched talent. The matches are
exciting, interesting and any team can win;
something we as SV Wehen Wiesbaden
have proven. This and the many new
stadiums have lead to a hitherto unseen spectator
boom in the Bundesliga 2, landing the league on
place ten in Europe in terms of average spectator
figures per match.”
Dr Markus Irmscher, Manager SV Wehen Taunusstein e.V.
“We think it is a good thing that the Bundesliga is
constantly aiming to become more professional.
The marketing of the league as a brand has opened
up new dimensions which are all for the good of the
clubs. As a comparatively small
club, it’s important to us that solidarity within the
Bundesliga continues to play a major role.”
Wilfried Finke, President SC Paderborn 07 e.V.
“In the last few years, the Bundesliga
has raised its profile in a very profes-
sional manner. Both the economy and its
partners have come to appreciate it as a
strong brand that, for all its economic
appeal, has never lost sight of its genuine potential offering
fans a fascinating competition and great emotions.
There is no doubt the Bundesliga is one of the
world’s most attractive football leagues.”
Hans Dieter Pötsch, Chairman of the Supervisory Board VfL Wolfsburg-Fußball GmbH
“Of all the European top leagues, the Bundesliga comes out tops for its beautiful stadiums, its attendance figures, and what I would call the ‘thrills factor’ in the battle for the championship. We have managed to design the regulatory frame-work such that neither the principle of in-league solidarity, nor close contact with the grass roots, all those millions of fans, have fallen by
the wayside. And that achievement is the envy of many other top football nations.”Josef Schnusenberg, Chairman of the Board FC Schalke 04 e.V.
“The first half of the season has quite rightly shown that this is the strongest second league of all times. This can only benefit German football as a whole –
the teams are more international, and watching live football is ever more popular.”Corny Littmann, President FC St. Pauli von 1910 e.V.
“On an international comparison, the
Bundesliga continues to be first-rate
with enormous pulling power for both
spectators and sponsors.
It’s an exciting league that
turns out great football weekend after weekend.”
Dirk Grabow, Chairman of the Board F.C. Hansa Rostock e.V.
“For years the Bundesliga has not only been
pulling in the crowds, but also international
stars. Across the globe, the Bundesliga enjoys
an excellent reputation and was
also able to again improve its
financial standing in 2007.”
Erwin Staudt, President VfB Stuttgart 1893 e.V.
2008 BUNDESLIGA REPORT 33
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
02GESCHÄFTSBEREICH
34 2008 BUNDESLIGA REPORT
THE DIVISIONS
02.1 MATCH OPERATIONS TALENTS, STARS, ENTHUSIASTIC FANS 36 Holger Hieronymus, Deputy CEO DFL, Chief Operating Officer DFL
02.2 MARKETING AND COMMUNICATION A BRAND TO CONVINCE 50 Tom Bender, Chief Marketing Officer DFL
02.3 FINANCES AND LICENSING TOP-NOTCH BUDGETING 64
Christian Müller, Chief Financial Officer DFL
02.4 RIGHTS AND LICENSES A GLOBAL MEDIA EVENT 78 Jörg Daubitzer, Vice-President Sales DFL
352008 BUNDESLIGA REPORT
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
36 2008 BUNDESLIGA REPORT
MATCH OPERATIONS – TALENTS, STARS, ENTHUSIASTIC FANS
02.1 MATCH OPERATIONS
Emotional, spectacular, balanced yet full of surprises – these and more words of praise have been heaped on last season’s Bundesliga, where the ultimate champion finally emerged as late as on the very last match day.
What almost none of the experts expected: VfB Stuttgart pulled it off, battling its way to the top only just ahead of FC Schalke 04. The contenders for a place in the UEFA Cup fought it out to the very end and the relegation battle had fans on tenterhooks.
Holger Hieronymus, Deputy CEO DFL, Chief Operating Officer DFL
TALENTS, STARS, ENTHUSIASTIC FANS
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
372008 BUNDESLIGA REPORT
Position 1 to 6 Position 7 to 12 Position 13 to 18
AVERAGE POINTS IN THE FINAL BUNDESLIGA TABLE
Points
70
65
60
55
50
45
40
35
30
25
20
1997/1998 1998/1999 1999/2000 2000/2001 2001/2002 2002/2003 2003/2004 2004/2005 2005/2006 2006/2007
38 2008 BUNDESLIGA REPORT
MATCH OPERATIONS – TALENTS, STARS, ENTHUSIASTIC FANS
THE BUNDESLIGA 2006/2007 SEASON
The Bundesliga booms as a result of the excitement it stim-
ulates. Therefore it is hardly surprising that it is going
from strength to strength. In terms of attendances, the
2006/2007 season saw almost as many spectators
(11,518,923) flock to the stadiums as in the previous
season (11,686,554). The slight drop of 1.4 per cent is
due to the smaller arenas of newly promoted clubs
Bochum, Aachen and Cottbus. The effect that promotion
and relegation has on the number of spectators was also
reflected in Bundesliga 2 where attendance rose by an im-
pressive 26.9 per cent from 3,678,142 to 4,667,298.
Apart from the generally very high interest in Bundesliga 2,
such attendances are primarily a result of the large sta-
diums of relegated Bundesliga clubs and crowd pullers
Kaiserslautern and Cologne, which enlivened the Bundes-
liga 2 in the 2006/2007 season.
In all, attendances for Bundesliga and Bundesliga 2 matches
continued to rise. German professional football saw a 5.35
per cent increase from 15,364,696 spectators in the
2005/2006 season to 16,186,221 during the 2007/2008
season. A look at the season ticket sales of the current
season shows that the boom is continuing. FC Bayern
Munich (37,000), Schalke 04 (43,935), Werder Bremen
(25,000) and Hamburger SV (33,000) stopped their season
ticket sales earlier than ever as the quota had been ex-
hausted. Other clubs reported a similar tendency. Bundes-
liga spectators are gaining a very exciting product. A glance
back over the final standings and honours in recent years
indicates that this is not merely generated by raw emo-
tions, but is also reflected in the hard currency of results.
Despite the perceived dominant role of FC Bayern Munich,
five different teams were crowned German champions over
the past decade: VfB Stuttgart, Bayern Munich, Borussia
Dortmund, Werder Bremen and 1. FC Kaiserslautern.
A look at the average points achieved by the teams at the
top, in the middle and at the bottom of the table over the
past decade reveals just how tight the clubs’ race to the top
of the league was during the last season. Standing at 25.17
points, the gap between the top and bottom third of the
league table is the smallest since four years. It is even below
the past decade’s average of 26.8 which goes to show that
the much predicted drifting apart of the top and bottom
league ends is a myth.
RELEGATION TO ADD FURTHER EXCITEMENT
An efficient promotion and relegation policy adds to the
suspense and thrill that is Bundesliga football. Only seven
teams, namely Werder Bremen, Borussia Dortmund,
Hamburger SV, Bayer 04 Leverkusen, FC Bayern Munich,
FC Schalke 04 and VfB Stuttgart managed to stay in the
top flight from 1997 to 2007.
AN EMOTIONAL EVENT
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
392008 BUNDESLIGA REPORT
PARTICIPATION IN UEFA CHAMPIONS LEAGUE / UEFA CUP
Season 1998/ 1999/ 2000/ 2001/ 2002/ 2003/ 2004/ 2005/ 2006/ 2007/ UCL UCUP
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 Participation Participation
FC Bayern Munich 9 1
Bayer 04 Leverkusen 5 4
Werder Bremen 4 4
FC Schalke 04 3 5
Borussia Dortmund 3 1
VfB Stuttgart 2 5
Hamburger SV 2 3
Hertha BSC 1 6
1. FC Kaiserslautern 1 3
1. FC Nürnberg 0 1
Eintracht Frankfurt 0 1
1. FSV Mainz 05 0 1
Alemannia Aachen 0 1
VfL Bochum 0 1
1. FC Union Berlin 0 1
SC Freiburg 0 1
TSV 1860 München 0 1
VfL Wolfsburg 0 1
MSV Duisburg 0 1
UEFA Champions League Participation Participation in UEFA Cup / European Cup Winners’ Cup until 1998/1999
UI CUP PARTICIPATION AND UEFA CUP QUALIFICATION
Year 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 UIC UCUP
Participation Qualification
VfB Stuttgart 2 2
VfL Wolfsburg X X X X X 5 0
TSV 1860 München X X 2 0
Werder Bremen X X 3 1
1. FC Kaiserslautern X 1 0
FC Schalke 04 2 2
Hamburger SV X X 4 2
Borussia Dortmund X X 2 0
Hertha BSC 1 1
F.C. Hansa Rostock X 1 0
MSV Duisburg X 1 0
X Participation in UI CUP Qualification for the UEFA CUP (UCUP 2000 means participating in UEFA CUP 2000/2001)
40 2008 BUNDESLIGA REPORT
MATCH OPERATIONS – TALENTS, STARS, ENTHUSIASTIC FANS
The League aims at setting new trends with the re-intro-
duction of relegation matches which were abolished in
1991. Starting next season, the third-from-the-bottom
team in the Bundesliga and the third-placed Bundesliga 2
team, as well as the third-from-the-bottom team in the
Bundesliga 2 and the third of the yet-to-be-created one-
tier third division, will battle for survival in, or promotion
to, the higher league, both home and away. This procedure
caters for the spectators’ eager anticipation of magical
moments in which football compacts suspense and drama
into mere seconds. From an emotional and an economical
point of view the new play-off matches can be relied upon
to become real assets to the league. In future, there will be
additional high-interest matches.
UNEQUAL BATTLE FOR LEAD IN EUROPE
The matches of the European club competitions also prom-
ise to attract much attention for sponsors and investors.
And although the Bundesliga is without a doubt one of the
strongest European leagues, the really big successes
failed to materialize in the end. Although Bayer Leverkusen
made it to the Champions League finals in 2002, they suf-
fered an unlucky defeat against Real Madrid. And so it was
in 2001 that a Bundesliga club, namely FC Bayern Munich,
won the Champions League for the last time so far. The
last Bundesliga club to win the UEFA Cup was FC Schalke
04 eleven years ago. A comparison shows that over the
last ten years four Champion League-winning teams came
from Spain, and two from England and Italy each. The
UEFA Cup went to Spain three times and twice to Italy.
In the current season, FC Schalke 04 was the only Bundes-
liga club to make it through the Champions League group
stage for the first time in its club history. And, it also was
the only club who pulled this off during the current season.
We are pleased to note, however, that UEFA Cup results
are somewhat better with FC Bayern Munich, Hamburger
SV, Bayer 04 Leverkusen, 1. FC Nürnberg and Werder
Bremen still going strong at the time of writing. On an
international top level, the Bundesliga’s dearth of silver-
ware seems to be the price it has to pay for the balanced
nature of its national league and its prudent budgeting by
not winning any major competitions. Over the past years,
the Bundesliga clubs have invested less in international top
stars, a strategy that was, admittedly, to their detriment on
a European level. The upside is that young German players
are given better prospects which in turn benefits the na-
tional team. England’s failure to qualify for the European
Championship was a clear indication of what can happen
when league clubs rely too heavily on foreign players.
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
412008 BUNDESLIGA REPORT
PERFECTING COACHING
Nonetheless, we have to be self-critical and ask why it is
that most German clubs’ performances in the European
competitions have been somewhat underwhelming. This is
an issue that both the clubs concerned and the League as
a whole are prepared to tackle in an open and honest de-
bate. Measures taken include the foundation of a commit-
tee of experts who regularly discuss options available for
improving the clubs’ sporting performance. Such discus-
sions also cover an integrated development of personality
and a code of conduct for players, officials and coaches.
The Bundesliga and the DFL attach great importance to a
close cooperation with the German Football Association,
which has created a unique competence centre with the
Hennes-Weisweiler-Akademie, the German Sport Univer-
sity Cologne. The academy has been training football
coaches since 1974, and its successful work will be contin-
ued under the DFB’s new senior instructor, Frank Wormuth
who replaced Erich Rutemöller at the turn of the year.
CLUB ACADEMIES FOCUS OF SPECIAL SUPPORT
Managing young players’ development responsibly and
consistently is a key element in our strategy to maintain or,
ideally, enhance the quality of professional football played
in Germany. Over the 2006/2007 season, the Bundesliga’s
clubs and joint stock companies invested a total of almost
€ 44 million in their respective youth/amateur football de-
partments and youth academies, up 2.1 per cent from last
season. On average, every Bundesliga club spent approxi-
mately € 2.5 million on its young player development
scheme. Meanwhile, Bundesliga 2 clubs’ expenditure in this
area showed a slight decrease, by 0.9 per cent. In concrete
terms, their overall investment for youth/amateur football
and academies ran up to € 17.7 million, averaging just un-
der € 1 million per club, the same as in the previous season.
Since 2002, it has been obligatory for German clubs apply-
ing for their professional football licence to maintain their
own youth academies. Regular checks and visits are carried
out in order to verify that every club meets (and continues
to meet) all of the established criteria, e.g. field a sufficient
number of teams, maintain adequate training pitches and
provide good-quality standards in terms of sporting, med-
ical, and educational care.
EXPENDITURE YOUNG PLAYERS’ DEVELOPMENT LICENSED FOOTBALL
in € ’000
65,000
60,000
55,000
50,000
45,000
40,000
35,000
30,000
25,000
20,000
56.,916
61,629
+ 8.28 %
60,86557,791
2003/2004 2004/2005 2005/2006 2006/2007
42 2008 BUNDESLIGA REPORT
MATCH OPERATIONS – TALENTS, STARS, ENTHUSIASTIC FANS
FOOT PASS: FIRST-CLASS YOUTH DEVELOPMENT COMES WITH A CERTIFICATE
In its ongoing effort to improve clubs’ youth development
schemes, the DFL has commissioned the Double PASS
agency to carry out a detailed assessment programme.
Under the project name of Foot PASS Deutschland, Double
PASS will not only look at the actual football training as
such, but also evaluate the academies’ organisation, ad-
ministration, infrastructure, and efficiency, i.e. how many
young players are retained and progress to the first team.
The results of this certification process are expected to
be published in spring later this year, and in accordance
with performance, academies will be assigned one, two, or
even three stars – an appraisal that will not just give clubs
an indication of where they stand compared with their
rivals, it may also be worth a lot of money, as the UEFA
funds set aside for youth development programmes are
due to be distributed in the autumn of 2008. These funds
are fed by revenues from the UEFA Champions League
and currently hold € 4 million.
The youth academies of the league are a kind
of elite school for the best, and an excellent
institution which is bearing fruits. Numerous
excellent players from these academies have
managed to go professional already.
Joachim Löw, German national team coach“
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
432008 BUNDESLIGA REPORT
I was only ten when I joined Hannover 96 from TSV Pattensen in the summer of 1995. It was as if a whole new world opened up to me, with excellently trained youth coaches
working with us every session. I also loved going on trips abroad to take part in international tournaments where we met, and crossed figurative swords with, the best youth teams in Europe. In November 2003, I played my first Bundesliga match for “96”, aged 19.
For me, that was the crowning moment of a development that had started at the club’s youth academy where training was careful and very step-by-step, but at the same time decidedly success-oriented. In addition to a first-class footballing apprenticeship we also received the best possible school education and medical attention. Surely it is down to the youth academy that I made it as a professional, first in the Bundesliga, then in the German national team, as well.Per Mertesacker, German national team player
“
44 2008 BUNDESLIGA REPORT
MATCH OPERATIONS – TALENTS, STARS, ENTHUSIASTIC FANS
INVESTING IN QUALITY INSTEAD OF QUANTITY
During the 2006/2007 season, the clubs and joint stock
companies invested significantly more in transfers, topping
the figure for the 2005/2006 season by 14.4 per cent, an
increase from just under € 144 million to over € 164 million.
As a result of record earnings, the perceptible rise in liquidity
has allowed clubs to invest heavily in new players, but always
with a keen eye on quality, not quantity.
The rise in transfer expenditure is nowhere more visible
than in the Bundesliga 2, where investment rose by 73 per
cent to € 20.6 million from just under € 12 million in the
2005/2006 season. However, this is simply part of an over-
all positive trend for the Bundesliga 2, where the quality of
football and public appeal have increased significantly.
There is hardly a transfer deal made in the Bundesliga these
days without the involvement of players’ agents. During
this season’s first transfer period alone, agents pocketed
a two-digit million figure. A working group composed of
DFL, DFB, and clubs’ representatives was established
some 12 months ago, its terms of reference being to make
players’ agents activities more open and transparent. The
first few principles drawn up by the group include the
requirement for all agents to be registered with the DFL,
for their fees to be clearly defined, and for the party seek-
ing the transfer assuming those fees (such party may well
be the player himself).
452008 BUNDESLIGA REPORT
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
NUMBER OF FOREIGN PLAYERS STABILISED ON LOW LEVEL
Many clubs’ selective transfer strategies, as well as the
first rewards reaped from their youth development
programmes, have combined to maintain the number of
foreign players in German professional football at a rela-
tively stable level well below the 50 per cent mark. While
in the 2002/2003 season every other player had a
foreign passport, their share has decreased to 41 per
cent in 2007/2008. In the Bundesliga, the proportion
of foreigners increased marginally by 0.61 per cent from
46 per cent for the previous season to 46.61 per cent in
the current season, whilst it dropped in the Bundesliga 2
from 36 per cent to 35.53 per cent for the same period.
Generally speaking, Germany’s professional clubs go for
quality, not quantity in their transfer dealings, which also
applies to buying foreign players. Obviously, top stars like
Franck Ribéry and Luca Toni (FC Bayern Munich), Diego
and Dusko Tosic (Werder Bremen) or Rafael van der Vaart
(Hamburger SV), to name but a few, add to the Bundesliga’s
thrill and excitement.
46 2008 BUNDESLIGA REPORT
MATCH OPERATIONS – TALENTS, STARS, ENTHUSIASTIC FANS
EYE-TO-EYE WITH SUPPORTERS – OUR CUSTOMERS AND PARTNERS
Unlike any other league, the Bundesliga lives off its sup-
porters. Not only has it the highest attendances amongst
the European leagues, it also has a loyal fan base that turns
a match into an event, creating an atmosphere worthy of
Bundesliga football.
Fan-related work has become more and more demanding
over the past years. To meet these requirements, the DFL
has for some time now supported the professionalisation
of this segment. The DFL licensing regulations require that
the clubs nominate a fan representative.
For over a year now, the Fan-Arbeit 2010 initiative has
regularly held meetings, conferences and workshops with
representatives of the DFL and the fan representatives of
the professional clubs. The full-time fan representative of
the DFL, Mr Thomas Schneider, plays a key role in keeping
the dialogue going by frequently visiting individual clubs
in between official fan meetings.
Despite the high demand for Bundesliga tickets, prices
have risen only moderately over the past years. The
average price for Bundesliga purchase tickets for the
2006/2007 season increased by a mere 1.5 per cent to
€ 18.91 from the previous season’s average of € 18.63.
Although the average price for Bundesliga 2 match tickets
rose by 9.6 per cent from € 11.30 to € 12.38 in the last
season, attending the Bundesliga 2 still remains within
easy reach of any fan.
The Bundesliga has by far the most affordable ticket
prices of all European top leagues. Supporters of the
English Premier League pay an average of € 48 per match,
2.6 times more than for a Bundesliga match.
472008 BUNDESLIGA REPORT
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
TOP-RATE STADIUM INFRASTRUCTURE IN BOTH LEAGUES
In the run-up to the 2006 FIFA World CupTM billions were
invested in the venues, contributing significantly to the
comfort of the German stadiums. The Bundesliga is proud
to have one of the world’s most modern stadium infrastruc-
tures. With five stars, the VELTINS-Arena auf Schalke in
Gelsenkirchen and the Allianz-Arena in Munich sport the
highest European seal of quality awarded by UEFA.
Borussia Dortmund continues to offer the highest-capacity
Bundesliga stadium (81,187 seats), with Hertha BSC
(74,220 seats) and FC Bayern Munich (69,901 seats)
coming in second and third, respectively.
BUNDESLIGA STADIUM CAPACITIES
Club Capacity
Hertha BSC 74,220
DSC Arminia Bielefeld 23,997
VfL Bochum 31,328
Werder Bremen 42,100
FC Energie Cottbus 22,746
Borussia Dortmund 81,187
MSV Duisburg 31,390
Eintracht Frankfurt 51,500
Hamburger SV 57,222
Hannover 96 48,664
Karlsruher SC 33,560
Bayer 04 Leverkusen 21,880
FC Bayern Munich 69,901
1. FC Nürnberg 46,780
F.C. Hansa Rostock 28,800
FC Schalke 04 61,482
VfB Stuttgart 55,774
VfL Wolfsburg 29,049
BUNDESLIGA 2 STADIUM CAPACITIES
Club Capacity
Alemannia Aachen 21,200
FC Erzgebirge Aue 16,397
FC Augsburg 28,000
SC Freiburg 24,120
SpVgg Greuther Fürth 14,500
1899 Hoffenheim 6,350
FC Carl Zeiss Jena 15,505
1. FC Kaiserslautern 48,500
TuS Koblenz 15,000
1. FC Köln 49,958
1. FSV Mainz 05 20,200
Borussia Mönchengladbach 54,067
TSV 1860 München 69,901
Kickers Offenbach 25,000
VfL Osnabrück 17,112
SC Paderborn 12,000
FC St. Pauli 17,174
SV Wehen Wiesbaden 12,566
48 2008 BUNDESLIGA REPORT
MATCH OPERATIONS – TALENTS, STARS, ENTHUSIASTIC FANS
492008 BUNDESLIGA REPORT
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
50 2008 BUNDESLIGA REPORT
MARKETING AND COMMUNICATION – A BRAND TO CONVINCE
A BRAND TO CONVINCE
02.2 MARKETING AND COMMUNICATION
The Bundesliga is immersed in a global competition for public attention, sponsorships, and media revenues – a competition where marketing and communication are key elements for success. Only by clearly positioning itself in the public eye will the League be able to score in those crucial areas.
Strategic brand building and focussing on the development and commercialisation of proprietary products are part and parcel of the process of value creation.
Tom Bender, Chief Marketing Officer DFL
512008 BUNDESLIGA REPORT
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
A HOUSEHOLD NAME FOR DECADES
Bundesliga stands at an impressive 99.5 per cent and, as
the latest polling results reported by the leading market
research institute TNS Infratest confirm, 51 per cent of
all Germans aged 14 and older profess “an interest in
football”, which translates into some 33.1 million people.
This cements football’s position as the undisputed num-
ber one national sport, despite the fact that 2007 lacked
the attraction of a major event, such as a European Cham-
pionship or a World Cup tournament. Among the group
described above, the Bundesliga is rated as the most in-
teresting competition by far - and standing at 93 per cent,
its popularity value has practically reached its full poten-
tial. The Bundesliga 2 still scores a remarkable 64 per
cent, while the UEFA Champions League (UCL) is popular
with 73 per cent, which is slightly down from last year’s
76 per cent, attributable perhaps to the German clubs’
underwhelming UCL record so far, or to the fact that only
very few matches are shown on free-to-air TV.
Encouragingly, the group’s demographics echo those of
the German population and society as a whole. Unlike
some other sports that attract either just youngsters or
senior citizens, football can pride itself on avoiding this
kind of age divide.
Securing and strengthening the Bundesliga’s position as
an umbrella brand, is one of the DFL’s central targets to en-
sure that the League Association can increase its marketing
potential while enabling the clubs and joint stock compa-
nies to strengthen their own, individual brands. Obviously,
the better the Bundesliga manages to reinforce its status
as a competition rich in both tradition and quality, the high-
er the benefits for all of the 36 affiliated clubs.
In an environment as fast-lived and volatile as profes-
sional football, successful brand management by an inde-
pendent umbrella organisation becomes a decisive factor.
More often than not, millimetres or split seconds decide
on victory or defeat, promotion or relegation, with signif i-
cant knock-on effects on a club’s economic future. With a
strong umbrella brand, the DFL provides the necessary
degree of stability and planning security for the overall
marketing effort, which ultimately adds value to every club.
INTEREST IN THE BUNDESLIGA ROCK-SOLID
In the last few years, the DFL has reached extraordinarily
high levels in this area. General brand awareness for the
FOOTBALL UNDISPUTED LEADER OF THE PACK
Football
Winter sports
Formula 1
Athletics
Basketball
DTM
51
42
37
34
In percentage share of total population
15
14
52 2008 BUNDESLIGA REPORT
MARKETING AND COMMUNICATION – A BRAND TO CONVINCE
532008 BUNDESLIGA REPORT
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
More than anything else, football is a highly emotional event that puts millions of people
under its spell, from the supporters in the stadiums to the armchair supporter at home.
I’m an enthusiastic fan myself and just love watching really good matches, not just
Werder Bremen’s. But at the same time, football is a professionally organised and
economically flourishing enterprise that has long since reached international dimensions.
It’s this combination that makes it so successful.
Dr Wulf H. Bernotat, Chairman of the Board E.ON AG“
54 2008 BUNDESLIGA REPORT
MARKETING AND COMMUNICATION – A BRAND TO CONVINCE
IMPORTANT PART OF EVERYDAY CULTURE
It is hardly surprising that the Bundesliga is one of the
strongest and most popular brands in Germany, performing
the balancing act between tradition and vision with great
success. More than this, in the 45 years since it was estab-
lished in 1963, the Bundesliga has become an important
part of everyday culture and a recognised social factor.
A comparison of market research findings over the years
shows that the excellent image values have not only been
maintained, but even improved. 71 per cent of respondents
(the highest score) credit the Bundesliga with “good
football”, with 68 per cent confirming it is “well-organised”,
61 per cent saying it is “exciting”, and 59 per cent calling it
“entertaining”.
Compared with the Champions League, the Bundesliga
again comes first round the post in a number of key image
values. It is considered to be better organised (plus 15 per
cent), more popular (plus 11 per cent) and more commit-
ted to fair play (plus 10 per cent), even its sporting value is
deemed higher than that of the Champions League (plus 9
per cent). There is only one image value (“spectacular”)
where the Champions League has established a lead over
the Bundesliga (minus 5 per cent).
The basic driving forces behind peoples’ interest in the
Bundesliga have remained largely unaltered. Asked what
it is that makes them follow the league, respondents cited
the excitement of the competition (69 per cent), their
respective favourite team’s fortunes (66 per cent), and
good entertainment (64 per cent).
For 77 per cent of football fans, the Bundesliga stands for
“a great tradition”, 54 per cent feel the Bundesliga is an
integral, if not even indispensable part of public life, and
50 per cent say that professional football promotes the
young and establishes a common link between people.
IMAGE VALUES – BUNDESLIGA BEATS CHAMPIONS LEAGUE
Good football
Well-organised
Exciting
Entertaining
Popular
Competitive
Committed to fair play
Spectacular
Bundesliga vs Champions League, in percentage share of total corpus of people professing an interest in football (33.1 million)
Bundesliga Champions League
71
68
61
59
50
43
48
62
53
55
39
43
33
52
3338
552008 BUNDESLIGA REPORT
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
FROM RIGHTS SELLER TO CONTENT PROVIDER
The values shown above do not need to fear comparison
with those of other leading brands in Germany and beyond,
and they form the basis for the DFL’s work in the future.
Managing the brand systematically, and providing high-end
products and content, the League will further develop the
positive public perception of German professional football.
From the distinctive logo to the opener used for all Bundes-
liga-related TV programmes, from the league’s own pub-
lication targeted at the game’s decision-makers (“The
official Bundesliga Magazine”) to a television format
screened world-wide every week, to producing its own
match footage – these are only the most important of a
whole range of measures that have contributed to raise
the Bundesliga’s profile in the last few years, both at home
and abroad. In that context, self-developed media content
is not only supposed to help “bring the brand to life”, it is
also an expression of a brand strategy that is guided by
content and that has a lot of potential for the future. While
just a few years ago the League only sold media rights, it is
now in a position where it manages its own brand(s), as
well as develops, produces, and markets its own products.
This has made the DFL a content provider in its own right,
an important player in the media world offering a wide
variety of solutions for many different target groups.
With regard to presentation quality and brand develop-
ment, the TV pictures broadcast from the 612 matches of
the Bundesliga and Bundesliga 2 are an essential factor.
Since the 2006/2007 season, Cologne-based SPORTCAST
GmbH has been producing these images and forwarding
the basic feed, as it is called, to the media partners. Jointly
defined and closely co-ordinated with the DFL, the camera
standards applied ensure that high-quality broadcasts
bring the fascination of the Bundesliga alive. At the same
time, SPORTCAST’s effort overseen by managing director
Josef Nehl is an excellent basis for further media activities.
56 2008 BUNDESLIGA REPORT
MARKETING AND COMMUNICATION – A BRAND TO CONVINCE
THE CHALLENGE OF INTERNATIONAL BRAND BUILDING
Talking about moving images, the DFL itself has taken the
initiative by producing GOAL! – The Bundesliga Magazine, a
TV format screened weekly in roughly 140 countries and,
as such, ideally suited to the purpose of international brand
building. International media partners receive the 26-minute
programme in a ready-made format in English and Spanish;
however, with many foreign broadcasters having decided
to have their own translations made, the magazine now
goes out to viewers in more than 20 languages.
The concept is self-explanatory: GOAL! – The Bundesliga
Magazine is supposed to put the Bundesliga on the world
stage, focus on its stars and history, and portray German
professional football in the best possible light. Current de-
mand exceeds all expectations. International viewers and
media partners like it so much that, since the beginning of
this season, three special formats have been added to the
portfolio, including series of portraits of the stars of the
league, as well as programmes featuring the most famous
German clubs whose names ring a bell with fans abroad.
Compared with the other European top leagues, the Bundes-
liga is still lagging behind in terms of public image and
revenues, but it is catching up fast. The League’s interna-
tional brand building activities, helped no doubt by the
tailwind of a tremendously successful 2006 FIFA World
CupTM in Germany, have taken world-wide interest to un-
precedented heights. Meeting DFL media staff for an in-
terview recently, German Foreign Minister Frank-Walter
Steinmeier made a point of watching excerpts of GOAL! –
The Bundesliga Magazine and praised the League as “an
excellent ambassador for Germany all around the world.”
572008 BUNDESLIGA REPORT
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
For more than a year now, international activities have
been part of the DFL’s strategic brand management drive.
This includes cooperation with the Major League Soccer
(MLS) in the United States, the media market with the
world’s highest turnover. While in the beginning, joint activ-
ities focused on know-how transfer in areas such as TV
production, rights and licensing distribution, as well as
marketing, plans for the future include exhibition matches
and training camps. The objectives are to bolster the cur-
rent rise of soccer in the US, improve the Bundesliga’s
marketing options in the mid to long term, and further in-
crease its positive brand image on the ground.
BUNDESLIGA.DE – DIRECT LINK TO THE SUPPORTERS
The DFL naturally also offers moving images of the Bundes-
liga and its stars to German fans. In recent years, the
internet portal www.bundesliga.de has metamorphosed
into a meeting point for football fans and has become one
of the most successful sports portals in Germany.
www.bundesliga.de provides fans with first-hand infor-
mation and access to all facts and figures, results and the
most important news on every aspect of the league in both
German and English. Interviews with players and coaches,
columns and experts’ opinions and a large section with
live coverage are a permanent feature of its internet
presence, allowing fans to follow all 612 fixtures of the
Bundesliga and Bundesliga 2 individually or as a confer-
ence via the Live Radio and the Ticker. A top match and
the Saturday conference are also available in English. The
concept has proven successful so far. In February 2008
www.bundesliga.de clocked around 78 million page im-
pressions – a plus of 56 per cent compared to February
2007 (50 million page impressions). On the whole, the site
attracted 4.4 million visitors in February 2008 compared
to 3.5 million in February 2007, a significant increase of
39 per cent.
The website regularly publishes a newsletter for avid fans.
Other internet-based newsletters packed with the most
important information about what’s going on are offered
to national and international media and the clubs, as well.
58 2008 BUNDESLIGA REPORT
MARKETING AND COMMUNICATION – A BRAND TO CONVINCE
MEDIA LIBRARY – AN ARCHIVE FOR FUTURE GENERATIONS
The Bundesliga is steeped in history. In recent years, the
DFL has joined forces with the German Football Asso -
ciation (DFB) to set up a Media Library in honour of this
his tory, containing many moving pictures. Over the next
couple of months, the world’s largest digital TV archive
for all things football will come into being. In future, all
Bundes liga fixtures recorded since 1963, and all inter-
national matches and DFB Cup matches will be stored
digit ally in one central place for future generations. German
football would not be where it is today without all those
unforget table moments, from amazing saves to fantastic
goals to incredible come-back stories – an invaluable asset
that we feel is worth keeping for posterity and making
more easily accessible not just for the media partners, but
also for fans. Bit by bit, over 24,000 hours of historic
football material will be entered into the archive, each
Bundesliga season adding a further 612 fixtures and
around 1,000 hours, including moving images and photos.
From as soon as the coming season, media partners will be
granted internet-based access on the archive’s contents
to view and download any material. The size of the archive
will make it unique in the world.
Football and the Bundesliga – it’s become
a social event, no less.
Franz Beckenbauer, Chairman of the Supervisory Board FC Bayern München AG“
2008 BUNDESLIGA REPORT
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
59
The Bundesliga is an excellent
ambassador for Germany.
Frank-Walter Steinmeier, German Foreign Minister
plus Bild XX
THE BUNDESLIGA MAGAZINE – TAILORED TOWARDS DECISION-MAKERS
The official Bundesliga Magazine in print format is pub-
lished for an entirely different target group. Since its
first issue in 2005, the magazine has been tailored to-
wards decision-makers from the industry, media and
sports sectors. Each month, the high-gloss 84-page maga-
zine contains exciting stories of all things Bundesliga
with interesting background and insider information, dates
and fixtures, but also entertaining portraits or reports on
industry-related events. The magazine is delivered straight
to the door of 7,000 opinion leaders via an exclusive dis-
tribution system. 13,000 copies are made available in
the lounges and business areas of the Bundesliga and
Bundesliga 2 stadiums. The DFL is intent on not resting
on its laurels and updated the design of the Bundesliga
Magazine in February 2008.
“ 60 2008 BUNDESLIGA REPORT
MARKETING AND COMMUNICATION – A BRAND TO CONVINCE
ASSUMING SOCIAL RESPONSIBILITY
As an integral part of our society, the Bundesliga and its
protagonists are willing to assume the responsibility this
entails. The clubs of the League Association already par-
take in several activities, many of which are jointly organ-
ised with the DFL whose aim it is to further expand this
segment, focussing in particular on the promotion of chil-
dren, the support of other, economically less successful
types of sports and social integration.
The League actively fights intolerance and racism and last
year the League Association supported the pan-European
campaign week of FARE (Football Against Racism in Eu-
rope) in cooperation with UEFA. On the 10th and 11th match
day all spectators were issued with red cards with the in-
scription “Show Racism the Red Card” in the Bundesliga
and Bundesliga 2 stadiums. But not only the spectators
got involved. The players, coaches and referees also held
the red cards up high to show that they stand united
against hostility towards foreigners.
Although it is hard to imagine a highly-charged football
match without passion, there can be no room for violence
in a stadium. This is why the DFL has joined the Convention
Against Violence instigated by the European Association
of Professional Football Leagues (EPFL). Under the con-
vention, member leagues undertake, amongst other things,
to subject the sales of tickets to stricter guidelines and
install or improve CCTV in and around the stadiums.
This year the League continued to support the “Let’s Not
Forget Day” of the Protestant Church of Reconciliation
in Dachau which sets out to commemorate the anniversary
of the liberation of Auschwitz and to encourage open-
mind ed ness and tolerance.
Over and above these examples of collective action, the
clubs and joint stock companies also do their bit on a local
and regional level to support numerous campaigns. Some
clubs have entered partnerships with hospitals, schools,
youth centres, nursery schools or other social and church-
based institutions. Other clubs have established their own
charities, many players participate in social projects, but
more often than not these activities are deliberately kept
out of the limelight, as they are a result of the social
responsibility of the League, the clubs and players, and
not intended to be hyped up for media purposes.
612008 BUNDESLIGA REPORT
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
PROTECTING A STRONG BRAND
A strong brand such as the Bundesliga not only needs to
be maintained, every once in a while it needs to be pro-
tected as well. One such instance was the fact that last
year the DFL had the Championship trophy officially
registered under trademark law. The trophy is one of the
most important symbols of the competition in the Bundes-
liga and of both national and international importance.
The DFL saw need for action as more and more companies
were throwing products on to the market which heavily
leaned on the trophy.
The trademark protection gives the clubs a better hold on
merchandising. However, there is to be no drawback for the
fans who can continue to make their own trophy mock-ups.
The success of merchandising anything to do with the
trophy was succinctly shown last season by the Aral and
DFL cooperation. For the “Who will be German League
Champion?” campaign a magnetic board in the shape of the
trophy as well as magnetic pins with the 18 clubs’ coat of
arms were on sale at over 1,600 petrol stations. The cam-
paign was welcomed by hundreds of thousands of fans.
62 2008 BUNDESLIGA REPORT
MARKETING AND COMMUNICATION – A BRAND TO CONVINCE
Soccer made in Germany –
that is a hallmark.
Joseph S. Blatter, FIFA President“
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
632008 BUNDESLIGA REPORT
64 2008 BUNDESLIGA REPORT
FINANCES AND LICENSING – TOP-NOTCH BUDGETING
TOP-NOTCH BUDGETING
02.3 FINANCES AND LICENSING
The enterprise ’Professional Football’ remains a success story with record turnover, reduced liabilities and a constant growth in jobs reflecting the sound financial management of the clubs. An increasingly professional management ensures that the business model, with which exciting matches and fair competition stand and fall, remains stable.
Christian Müller, Chief Financial Officer DFL
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
652008 BUNDESLIGA REPORT
MEDIA RECEIPTS CONFIRM ROLE AS MOST SIGNIFICANT SOURCE OF INCOME
Total income in licensed football for the 2006/2007 season
has reached a record € 1.75 billion, corresponding to an
increase of just under 15 per cent compared to last year,
and a sensational 37 per cent compared to the 2003/2004
season. It is not exaggerated, therefore, to claim that pro-
fessional football in Germany has leapt into completely new
financial dimensions in recent years.
This figure stems from many sources, the key ones being
the League’s media and marketing agreements which came
into force in July 2006, contributing around € 440 million,
plus media receipts from the German FA Cup and inter-
national competitions. All in all this segment was able to
report a highly welcome increase of 45 per cent to € 580
million. This means that income from media accounts for a
third of total revenue whereas this item accounted for ‘only’
26 per cent in the 2005/2006 season. Media receipts in
the first year of the new media contracts thus superseded
the income from advertising and sponsorship after two
years as the most important source of income.
NEW RECORD EARNINGS
A closer look at the figures reveals that the economic situ-
ation of licensed football is based on a very healthy mix of
different sources of income, including ticket sales, media
rights, sponsorship and other sources. 21 per cent of the
revenue is generated by income from match days (previous
year: 22 per cent), just under 25 per cent come from adver-
tising and sponsorship (previous year: 27 per cent) and the
remaining 21 per cent stem from transfers, merchandising
and miscellaneous (previous year: 24 per cent). What is par-
ticularly remarkable is the stable trend rate of growth of
the income from merchandising. In the period under review,
this item amounted to well over € 71 million, corresponding
to an increase of 13 per cent compared to the previous
year, or 54 per cent compared to the 2003/2004 season.
To conclude we can say that matchday operations, adver-
tising, sponsorship and marketing in the media are the
most important sources of income, amounting to almost
80 per cent of total income. Despite the high rise in media
receipts, there were no fundamental changes in the share
of these items in the total income. This means that we are
not excessively dependent on any one source of income.
The licensed clubs are mid-sized
businesses. Sport, and in particular
football, has become a real economic
factor, and a major employer.
Dr Dieter Hundt, President of the Confederation of German Employers’ Associations “
66 2008 BUNDESLIGA REPORT
FINANCES AND LICENSING – TOP-NOTCH BUDGETING
A look at the separate development of Bundesliga and
Bundesliga 2 impressively shows that whilst total Bundes-
liga income increased by 13 per cent to € 1.45 billion,
Bundes liga 2 was able to increase its slice of the cake by
25 per cent to € 291 million. The, in relative terms, superior
performance of the Bundesliga 2 is due to several factors,
one being that the terms of the new media contract are
having a positive effect here as well. The membership of
clubs such as 1. FC Köln and 1. FC Kaiserslautern are
having a positive impact, scoring high records with ticket
sales and sponsorship. And, last but not least, income from
transfers also rose significantly, in particular through the
major transfer of, for instance, Lukas Podolski (1. FC Köln
to FC Bayern Munich) and Boubacar Sanogo (1. FC Kaisers-
lautern to Hamburger SV).
BUNDESLIGA – SHARE OF SOURCES OF INCOME IN TURNOVER
2003/2004 2004/2005 2005/2006 2006/2007
Match 18.99 % 18.08 % 23.46 % 21.26 %
Advertising 30.54 % 27.86 % 28.00 % 24.52 %
Media 26.73 % 25.05 % 25.21 % 32.95 %
Transfers 2.93 % 3.72 % 7.18 % 5.32 %
Merchandising 3.98 % 3.81 % 4.41 % 4.51 %
Others 16.83 % 21.48 % 11.73 % 11.44 %
2003/2004
2004/2005
2005/2006
2006/2007
Match Media MerchandisingAdvertising Transfers Others
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
672008 BUNDESLIGA REPORT
68 2008 BUNDESLIGA REPORT
FINANCES AND LICENSING – TOP-NOTCH BUDGETING
RESTRAINT IN EXPENDITURE
The high growth of income is up against only a moderate
increase in expenditure. Although the Bundesliga clubs
spent a record amount of € 75 million each on average,
thus bringing the total expenditure up to € 1.35 billion,
this represents an increase of only four per cent compared
to the previous year. The Bundesliga 2 clubs spent € 293
million, or 26 per cent more – all to be seen against the
backdrop of the league membership of hot-selling clubs.
By definition, payroll costs for match operations, consisting
of the wages for players and managers, again have by far
the highest share in expenditure in the period under review,
increasing by just under four per cent in the Bundesliga.
In the Bundesliga, the average payroll costs per squad in
the 2006/2007 season were € 29.5 million (up from
€ 28.4 million last year), which amounted to a grand total
in expenditure of € 530 million. This accounts for a 39.3
per cent share of total revenue. It’s almost becoming a
tradition that the Bundesliga has the most favourable in-
dicators here compared to the leading European leagues.
According to a survey by Deloitte & Touche (2005/2006),
Spain’s Primera División comes in top in this category with
64 per cent, followed by England’s Premier League (63
per cent) and French Ligue 1 (59 per cent). The restraint
exercised in this segment is also reflected in the sound
results achieved by the clubs.
This also means, though, that the English clubs pay out
a considerably larger share of their rather higher income
(€ 2.1 billion) to their players as salaries. In absolute
terms, the English professionals receive about € 1.3 billion
in salaries, more than twice what their Bundesliga col-
leagues get to see. This should all be taken into account
when taking a closer look at the clubs’ performances in
international competitions.
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
692008 BUNDESLIGA REPORT
Bundesliga transfer expenditure increased by 14.4 per
cent from € 143.8 million in 2005/2006 to € 164.5 million
in the current season. This is substantially lower than at
the beginning of this decade when, in 2002/2003, transfer
expenditure amounted to € 192.8 million.
After a slight decline in payroll costs for the Bundes liga 2
in the previous year, this item increased by 19.4 per cent
from € 101.4 million to € 121.1 million. The payroll costs to
total revenue ratio lies at 41.3 per cent. This is the third
drop in a row after 48.6 per cent in 2003/2004, 43.1 per
cent in 2004/2005 and 43.5 per cent in 2005/2006. Cost
for player transfers of the 18 clubs in the Bundesliga 2 also
increased significantly by 73.3 per cent to € 20.6 million
from € 11.9 million last year.
We expect expenditure for players and managers and
transfers to increase in the coming seasons. Various
spectacular player transfers in the Bundesliga for the
2007/2008 season are already strongly hinting at this.
The significance of professional football in Germany
for the economy as a whole is tremendous.
This sport has turned into a sector of the economy
which promises further growth in the future.
Prof. Dr rer. nat. Martin Winterkorn, CEO VOLKSWAGEN AG“ 70 2008 BUNDESLIGA REPORT
FINANCES AND LICENSING – TOP-NOTCH BUDGETING
ALL BUNDESLIGA CLUBS IN THE BLACK
The increase in revenue on the one hand and the restraint
in expenditure on the other have led to a hitherto un-
heard-of result after tax for the period under review. Each
Bundesliga club made a profit after tax of just over € 6
million. At least the clubs of the Bundesliga 2 are only
slightly in the red with a minus of € 100,000. This average
value is due to the poor performance of just a few clubs
who eclipse the excellent performance of the majority.
All Bundesliga clubs and twelve of the 18 clubs in the
Bundes liga 2, in other words 83 per cent of all licensed
clubs, were in the black in the 2006/2007 season.
Correspondingly, the internationally applied financial ratios
EBIT (earnings before interest and tax) and EBITDA
(earnings before interest, tax, depreciation and amortisa-
tion) show a positive trend for both leagues. EBITDA of
the Bundesliga clubs amounted to an average of € 15.7
million for 2006/2007 (€ 7.4 million for 2005/2006).
EBITDA of the clubs of the Bundesliga 2 amounted to
€ 785,000 (€ 795,000 for the previous season). Earnings
before interest and taxes (but including depreciation in
particular on player assets) for the 18 Bundesliga clubs
amounted to € 7.8 million (after € 1.2 million in 2005/2006),
and to € 19,000 for the Bundesliga 2 clubs after € 90,000
in 2005/2006.
NUMBER OF CLUBS WITH POSITIVE RESULT AFTER TAX
2003/2004 2004/2005 2005/2006 2006/2007
Bundesliga 9 14 12 18
Bundesliga 2 9 10 9 12
Licensed football 18 24 21 30
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
712008 BUNDESLIGA REPORT
KÖLN
DEVELOPMENT OF EQUITY (ACCUMULATED)
in € ’000
500,000
450,000
400,000
350,000
300,000
250,000
200,000
150,000
100,000
50,000
0
-50,000
-100,000
2004 2005 2006 2007
Equity capital Licensed FootballEquity capital Bundesliga Equity capital Bundesliga 2
423,950 433,089
9,139
72 2008 BUNDESLIGA REPORT
FINANCES AND LICENSING – TOP-NOTCH BUDGETING
REDUCTION OF LIABILITIES
Thanks to the prudent and professional budgeting of the
clubs, the balance sheet, i.e. the asset and liability state-
ment, of the 36 licensed clubs in Germany makes for re-
laxed reading. As in recent years, many clubs thus were
able to further reduce their liabilities. As at 30 June 2007,
the liabilities of the 36 licensed clubs had dropped by 7.4
per cent to € 599 million.
As at 30 June 2007, licensed football recorded total equity
capital of € 433 million; a remarkable 50 per cent increase
from € 288 million on the same date the preceding year.
Even if intangible assets in the form of the player assets
recorded at book value were excluded, adjusted equity
capital would still stand at some € 220 million.
As at the balance sheet date, 15 of the 18 Bundesliga
clubs reported positive equity capital. The average equity
ratio amounted to 36.2 per cent, corresponding to a hefty
nine per cent increase compared to the already excellent
result of 27.4 per cent for the previous year. The Bundes-
liga 2 also records positive equity capital. As at the balance
sheet date, its clubs had a total equity capital of € 9.1
million, a considerable improvement on the previous years,
where the total equity capital was at minus € 6.8 million
on 30 June 2006 and a staggering minus € 34.5 million on
30 June 2004.
As at 30 June 2007, the book value of the player assets of
the Bundesliga clubs rose by 25 per cent to € 203 million
compared to the period in the preceding year, and is the
highest of its kind in the recent past. Capitalized player
assets have also increased in the Bundesliga 2 to € 10.3
million as at 30 June 2007, compared to € 6.4 million as
at 30 June 2006. It seems that in light of the improved
economic environment, the clubs in both leagues are pre-
pared to pay transfer fees for players that are still under
contract elsewhere.
There are hardly any changes to the tangible and financial
assets. The continuity of tangible assets can partially be
put down to the stadiums that have finally been completed.
The consistently high level of liquid funds compared to
previous years is particularly worthy of note: this rose by
19.3 per cent as against the previous year to a current
€ 197.7 million for Bundesliga and Bundesliga 2 as a whole
As a comparatively young league, the MLS can learn a lot from
the know-how and experience of German professional football.
The DFL prides itself on its Europe-wide reputation of a benchmark
organisation in many areas. The clubs are financially sound,
attendances are on a constantly high level, clubs are negotiating
winning sponsorship deals, and licensing is successful.
Don Garber, Commissioner Major League Soccer“
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
732008 BUNDESLIGA REPORT
MID-SEASON LICENSING PROVIDES ADDITIONAL SECURITY
The Bundesliga licensing procedure which is continually
improved has a big share in the positive economic devel-
opment of professional football in Germany. An auditor of
the world’s leading inspection, verification, testing and
certification company, SGS, commissioned by UEFA con-
firmed that the procedure installed by the DFL fully com-
plies with the new pan-European UEFA quality standard
2.0. In fact, the financial criteria applied by the German
licensing procedure surpass the minimum requirements
as defined by UEFA. Each club applying for a license must
submit a draft profit and loss account as well as informa-
tion on its investment and financing activities for the
season in which it wishes to be licensed. On this basis, the
available liquidity is calculated to the end of the season to
which the license is to be applied. The licensee must be
able to furnish proof of a positive balance for the season
in which it wishes to be licensed.
For the first time ever, the DFL allowed 14 clubs to submit
comprehensive, updated documents by 31 October 2007
for mid-season licensing, on the basis of which the liquidity
was calculated up to the end of the season. The majority of
the clubs had been able to provide sufficient evidence prior
to the start of the season that their economic standing was
sound enough to join the 2007/2008 season. Some obliga-
tions, e.g. concerning the transfer behaviour during the
defined transfer windows of the season, were imposed
on certain clubs. To sum up, we can safely say that this
‘corrective’ procedure has given both the championship
competition and the affected clubs a higher degree of
financing security for the current season.
74 2008 BUNDESLIGA REPORT
FINANCES AND LICENSING – TOP-NOTCH BUDGETING
Professional football may be a sport with all the facets of
excitement and drama, but it has long since developed into a
high-growth branch of industry. The establishment of modern
management structures has professionalized the clubs in
Germany, which to a certain extent are managed like business
enterprises. This is a sound basis for further growth.
Werner Wenning, CEO Bayer AG Leverkusen“
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
752008 BUNDESLIGA REPORT
PROFESSIONAL FOOTBALL – CREATING JOBS
Once again the economic performance of the licensed clubs
has improved, boosting overall job figures in professional
football. In recent years, the Bundesliga and Bundesliga 2
have advanced to major employers.
In this context, the level of contractor positions is notable:
the 36 licensed clubs, their subsidiaries and associated
service providers and suppliers, such as security and
guard services, catering companies and medical services,
account for 34,800 full and part-timers for match opera-
tions of the German professional leagues, which in itself
represents an increase of two per cent compared to last
year and a good twelve per cent compared to the last two
years. The number of full-time employees working for
the 36 clubs increased by five per cent to 3,577 over the
past twelve months. Together with their subsidiaries, the
li censees also take on around 100 trainees.
NUMBER OF STAFF IN LICENSED FOOTBALL
Financial year 2005/2006 2006/2007
Licensees
Full-time staff 3,419 3,577
Part-time staff 778 661
Trainees* 84
Casual workers 4,589 4,257
Subsidiaries
Full-time staff 489 421
Part-time staff 137 188
Trainees* 12
Casual workers 2,468 2,026
Contractors
Security and guard services 9,430 9,989
Catering companies 9,393 9,368
Medical services 1,393 1,575
Others 2,007 2,647
Total 34,103 34,805
*collected for the first time in the 2006/2007 season
76 2008 BUNDESLIGA REPORT
FINANCES AND LICENSING – TOP-NOTCH BUDGETING
PROFESSIONAL FOOTBALL AS MAJOR TAX CONTRIBUTOR
In the 2006/2007 financial year, the 36 licensed clubs
paid tax and fiscal charges to the tune of € 550 million, an
increase of 20 per cent from € 460 million compared to
last year. This is an increase of over 45 per cent compared
to the 2004/2005 season (€ 380 million) – rather impres-
sive proof of the growing economic importance of profes-
sional football.
The lion’s share of the € 553 million for the 2006/2007
financial year is attributable to income tax on wages and
salaries, church tax and solidarity surcharge (€ 288 million).
Corporate income tax and trade tax amounted to just under
€ 30 million with social security contributions amounting
to just under € 78 million. More than ever, professional
football is an important tax contributor. Based on the
previous turnover tax rate of 16 per cent, the industry
generated net value added of € 930 million.
VAT collected by clubs amounted to € 259 million. Clubs
paid € 259 million in turnover tax and claimed input tax of
approx. € 110 million, which shows how healthy the league’s
investment climate is, and how closely clubs are econom-
ically involved with other companies, corporations, and ser-
vice providers. On the basis of the 16 per cent VAT rate
applicable in 2006, licensed clubs generated goods and
services worth some € 700 million. Setting off the turnover
tax paid and the input tax reclaimed (see above), the “net
VAT” clubs contributed to the state coffers amounted to
exactly € 148,694,911.
This figure, however, does not take into account revenue
from private consumption before, during and after a match.
Gate receipts are another important cash source, albeit
one which is rather difficult to reliably estimate. The approxi-
mately 16 million paying spectators at the stadiums
who followed matches in the 2006/2007 season bought
not only their ticket but, according to a conservative esti-
mate, also spent an equal amount on travel, food and
beverages (€ 365 million).
TAXES AND FISCAL CHARGES IN LICENSED FOOTBALL IN €
2006 calendar year, 2006/2007 financial year
Corporate taxes and fiscal charges
VAT 258,952,094
Corporate income tax and trade tax 29,916,671
Other taxes and fiscal charges 5,472,812
Total 294,341,577
Personal taxes and fiscal charges
Income tax on wages and salaries, church tax and solidarity surcharge 287,856,105
Social security contributions 77,995,918
Total 365,852,023
Total of corporate and personal taxes and fiscal charges 660,193,600
Refunded input tax 110,257,183
Outflow of funds from tax and fiscal charges 549,936,417
(paid VAT adjusted for refunded input tax)
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
772008 BUNDESLIGA REPORT
78 2008 BUNDESLIGA REPORT
RIGHTS AND LICENSES – A GLOBAL MEDIA EVENT
GLOBAL MEDIA EVENT
02.4 RIGHTS AND LICENSES
The commercialisation of the Bundesliga rights and licenses is one of German professional football’s key sources of income. It is only logical then that the DFL dedicates a great deal of time and effort to this particular area that comprises the marketing of media rights, as well as joint sponsorship, merchandising, and licensing. Looking back on 2007, it is fair to say that the overwhelming majority of the DFL’s activities were crowned by success.
Jörg Daubitzer, Vice-President Sales DFL
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
792008 BUNDESLIGA REPORT
It has been an eventful twelve months, characterised by
lots of comings and goings before and throughout the cur-
rent season. The Bundesliga’s partnership agreement with
arena, a subsidiary of the Unitymedia cable operator, was
meant to ring in a new, three-year rights period (2006/2007
to 2008/2009), but the newcomer had its wings clipped
after just one successful season, mainly due to regulation
by the Bundeskartellamt (German Federal Cartel Authority)
and so decided to award Premiere the rights. The Federal
Cartel Authority frustrated arena’s original plan to co-
operate with its subscription TV rival, Premiere, who would
have transmitted arena’s programmes on both cable and
via satellite. Premiere then acquired the subscription TV
rights from arena on a sub-license and went back to broad-
casting its own Bundesliga programmes that have been
served to all subscription TV subscribers since the begin-
ning of the current season on cable, via satellite, and on
the internet: on its platform called T-Entertain, Deutsche
Telekom now offer their customers the complete, 612-
fixtures package via DSL connections.
The new arena model may not have been put into practise,
but overall results are still very positive indeed. Not only
can the Bundesliga present the most complete subscrip-
tion TV coverage ever, featuring the two leagues’ com-
bined total of 612 matches; there are also the stalwart
free-to-air TV stations (DFL partners ARD, DSF, and ZDF)
who ensure that the Bundesliga is the most promptly and
comprehen sively covered of all European leagues. In par-
ticular, the ARD- Sportschau (the traditional, Saturday
evening highlights package) continues to attract excellent
audience ratings.
In conclusion, it has been shown that subscription TV and
free-to-air TV can happily co-exist, after all, that fans
benefit from an unrivalled offering of Bundesliga and
Bundesliga 2 matches (at the most affordable subscrip-
tion TV prices ever), and that revenues for the Bundesliga
have reached a record high.
Figures don’t lie: the Bundesliga’s coverage is outstanding
and confirms its great popularity as a provider of TV content.
SUPERB COVERAGE, COMPREHENSIVE PACKAGE
TV COVERAGE AND MARKET SHARE
2003/2004 2004/2005 2005/2006 2006/2007
ARD-Sportschau - Bundesliga Million Market Share Million Market Share Million Market Share Million Market Share
Adults 14-49 years 2.00 25.00 % 1.80 22.60 % 1.76 22.20 % 1.79 23.70 %
Men 14-49 years 1.37 33.00 % 1.22 30.20 % 1.22 30.20 % 1.25 32.80 %
Viewers from age 3 6.04 28.80 % 5.74 26.90 % 5.45 25.50 % 5.66 26.80 %
DSF - Bundesliga: On Sunday
Adults 14-49 years 0.84 7.50 % 0.92 7.90 % 0.81 7.20 % 0.41 3.80 %
Men 14-49 years 0.58 10.30 % 0.62 10.80 % 0.55 10.10 % 0.29 5.30 %
Viewers from age 3 2.32 8.40 % 2.58 8.80 % 2.12 7.60 % 1.03 4.10 %
80 2008 BUNDESLIGA REPORT
RIGHTS AND LICENSES – A GLOBAL MEDIA EVENT
“
GLOBAL POPULARITY OF BUNDESLIGA ON THE INCREASE
Great progress was made in 2007 with making the Bundes-
liga an international success, too. Previous practise had
seen various marketing agencies entrusted with commer-
cialising the foreign rights; this changed in December
2005 when said rights were awarded to bwin Interactive
Entertainment, in cooperation with the sportsman media
group. Provisionally timed to run until 2008/2009, the
partnership has already produced some excellent results
in that bwin have raised guaranteed revenues by more
than 50 per cent on average. However, fairness demands
to admit that, when it comes to revenues from international
rights marketing, the challenge remains to bridge a consid-
erable income gap between the Bundesliga on the one hand,
and the other European top leagues on the other.
The Bundesliga is one of the best TV products to be had on global
sports TV. The DFL worked diligently and with determination to
completely reposition the brand. I think that what the Bundesliga
provides in terms of production standards and additional programme
content is by far the most professional package on offer in any
international football league.
Peter Nørrelund, Head of Sport, Modern Times Group A/B (Finland, Denmark, Norway, Sweden, Lithuania, Estonia, Latvia)
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
812008 BUNDESLIGA REPORT
The Bundesliga has lived up to all our expectations at Sport Klub. In particular we
have appreciated the technical services and backup we have received as a client.
The total package has been first class and has made the partnership work at every
level. Sport Klub as a new player in the Central European sports TV market has
changed the landscape and Bundesliga has been an integral part of that success.
The team partnership has been a true winner!
Ralf Manthey, Head of Sport, Sport Klub Channels (Hungary, Poland, Romania, Croatia, Serbia, Montenegro, Slovenia, Bosnia-Herzegovina)“
82 2008 BUNDESLIGA REPORT
RIGHTS AND LICENSES – A GLOBAL MEDIA EVENT
The Bundesliga is currently available to audiences in 171
countries, which reflects an outstanding global coverage
well on a par with its European competitors, up by 17.4
per cent on last season. During the 2006/2007 season,
numerous Bundesliga matches, as well as numerous
special features, were broadcast to TV viewers abroad.
Obviously, the new challenges are to further expand the
German leagues’ media presence world-wide, hold one’s
own on a fiercely contested market, and in the mid-term
generate higher returns from these foreign rights.
The Bundesliga – live in 171 countries
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
832008 BUNDESLIGA REPORT
STRATEGIC DEVELOPMENT IN ALL RELEVANT MARKETS
Having attained near-global market coverage in the past
few years, the time is now right for the DFL strategy to be
reviewed, up-dated, and taken forward. Obviously, the
foundation for any concrete steps to be taken is some
thorough research to identify the most important target
markets. These include, amongst others, Eastern Europe,
the United States, China, India, and the Middle East, where
the Bundesliga already enjoys some very encouraging
image and recognition values. It is in the last three global
regions where the media markets are growing at the same
pace as the national economies.
84 2008 BUNDESLIGA REPORT
RIGHTS AND LICENSES – A GLOBAL MEDIA EVENT
PROGRESS THROUGH PARTNERSHIP
In a nutshell, the DFL strategy can be described as three-
pronged:
1. The Bundesliga presents itself as a true partner: with
partnership meaning more than just media presence and
revenues from broadcasting rights, international partners
(foreign leagues, associations, and media partners) are
to benefit from shared know-how in areas as diverse as
league organisation, media production, stadiums, sup-
porter relations, etc.
2. The Bundesliga “comes to town”: German league teams
go abroad and play high-profile international friendly
matches, closely co-ordinated with their local partners
and cooperating with the media on the ground. This will
add positive emotional value to the brand that is the
Bundes liga. The media will accompany the players and
club officials as they join their foreign hosts and take part in
match-related events. It has not been always so, but clubs
now actively embrace this approach, making the Bundes liga
the only top league in Europe with a joint, unified foreign
markets policy.
3. The league’s international media partners not only re-
ceive top-quality match footage, but also a lot of added-
value content. For instance, partners are provided with
post-match interviews via satellite. They can also retrieve
all relevant information on the Bundesliga via the web-
based service platform hosted by sportsman media group.
I simply love the Bundesliga, its enthusiastic fans, the fantastic
goals, and in particular the high-quality TV images with which we
are provided.
The unpredictable outcome of any match makes the Bundesliga
extremely exciting and full of surprises. It’s a real joy.
I just love it.
Duan Xuan, Sports Commentator China National Television (CCTV)“
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
852008 BUNDESLIGA REPORT
We are very proud to be the American home of the Bundesliga.
Our viewer ratings increase daily. It seems our viewers just can’t
get enough. They look forward to the Bundesliga, the exciting
matches and stars such as Luca Toni, Diego, Franck Ribéry,
Miroslav Klose or Pavel Pardo. In a nutshell: the Bundesliga
simply has the best football on offer.
Enzo Francescoli, CEO GolTV (USA, Canada and large parts of South America)
NEW PARTNERS: MAJOR LEAGUE SOCCER, ALL INDIA FOOTBALL FEDERATION, AND J-LEAGUE
Of all the strategic foreign markets, the United States
enjoy top priority status, as “soccer” is experiencing very
encouraging growth rates among younger target groups
with high disposable incomes. In its twelfth year of exist-
ence, the US professional league (Major League Soccer,
MLS) is beginning to reap the rewards of its grass-roots
work in a country where football is still a relatively young
sport. In March 2007, the MLS and the DFL signed a
cooperation agreement aimed at supporting football in
the USA and improving, in the mid-to-long term, the
Bundesliga’s marketing opportunities that side of the
Atlantic. Specifically, the parties have agreed to engage
on a regular know-how transfer in all key areas including
TV production, rights and licenses distribution, marketing
and brand communication, organisation and finance, young
player development, and stadium construction. In addition,
friendly matches are scheduled to take place between
MLS and Bundesliga teams from 2008. We believe this
partnership has established a new milestone in the DFL’s
international marketing efforts, and is exemplary for a
systematic and sustainable brand awareness build-up.
OVERVIEW OF INTERNATIONAL ACTIVITIES
In addition to the USA, the Bundesliga focuses on India and
Japan as two of the most promising foreign markets. Prior
to the formation of the Indian professional league, the DFL
had met with representatives of the national association
A.I.F.F. in December 2006 to sign a Memorandum of Under-
standing. There has been some intensive exchange in, for
example, league organisation, match operations, and youth
development. With more than one billion inhabitants, India
is one of the world’s most populous nations. Its economy is
coming on in leaps and bounds, a growth reflected by a bur-
geoning media landscape. And the Bundesliga is intent on
benefiting from the boom, as well.
The DFL’s dialogue with the Japanese J-League was taken
forward in September 2007, when a 37-strong delegation
headed by J-League President Kenji Onitake visited Ger-
many and looked at how club youth football, infrastructure,
and management are operated in Bundesliga venues Berlin,
Munich, Offenbach and Bremen. The visit was rounded off
with a day-long event in Frankfurt featuring presentations
by various DFL and club managers. The focus was also on
cooperation in the youth sector.
“ 86 2008 BUNDESLIGA REPORT
RIGHTS AND LICENSES – A GLOBAL MEDIA EVENT
A J-League U15 representative team came to Germany
for a training camp and international friendly matches
against their peers from Bayer 04 Leverkusen, 1. FC Köln,
and MSV Duisburg. Bundesliga 2 side FC Augsburg from
Swabia invited youth teams from India to training camps
and test matches.
GERMAN CLUBS REACHING OUT TO INTERNATIONAL FAN COMMUNITIES
In its effort to consistently develop and improve its for-
eign marketing strategy, the DFL has decided to place
greater emphasis on more clubs actively reaching out to
potential audiences in key markets. As part of this new
drive, two Bundesliga clubs travelled to Asia, with Borussia
Dortmund playing against the Indonesian national team
in Jakarta on 19 December 2007 while FC Energie
Cottbus met the Chinese Olympic team twice (on 18 and
20 December 2007) and presented, amid great public in-
terest, their new signing from China, Jiayi Shao. Both in
Indonesia and in China, the clubs’ visits included special
media opportunities for the local TV partners and spon-
sors, as well as other activities including youth football
clinics. All matches were broadcast live on free TV by the
local TV partners in China and Indonesia and were seen by
over 400 million viewers. The market share in Indonesia
came to 25 per cent. Earlier, and on initiative of the DFL,
Borussia Dortmund had gone on a trip to Poland in October
2007 to play Polish league club Legia Warsaw and take
part in several other match-related events.
There is no doubt that China is an important destination
for the Bundesliga. There, just as in all other international
TV markets, it finds itself in tough competition with its
rivals, e.g. the Spanish Primera División and Italy’s Serie A.
While German professional football can be watched in not
fewer than 171 countries – a figure that puts it well on a
par with its European rivals – the challenge is to secure
more transmission time and to benefit from Asia’s above-
average economic growth rates.
It is not exaggerated to say that this approach – meet
international partners’ teams on their own home turf and
take part in reach-out activities on the ground – has become
something of a unique selling point for the Bundesliga.
Much of the credit, of course, is due to the clubs themselves
for their unwavering support of, and exemplary commit-
ment to, our strategy despite the pressures of a very tight
fixture schedule.
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
872008 BUNDESLIGA REPORT
I’m a major fan of the Bundesliga. This is why it has always been my dream
to cover German football as a sports journalist. I love the atmosphere in the
Bundesliga stadiums, there is less distance between stars and fans than, say,
in England or Spain. I am really excited about the fact that the Bundesliga is
stepping up it’s presence in other countries, such as China. I’d love to lend a
hand in spurring this effort on.
Zhang Li, Journalist for Titan Sports, China’s largest sports magazine“ 88 2008 BUNDESLIGA REPORT
RIGHTS AND LICENSES – A GLOBAL MEDIA EVENT
The Bundesliga has entered into exclusive partnership deals with Premiere and Deutsche Telekom;
for the 2007/2008 and 2008/2009 seasons Premiere is the “Official Partner of the Bundesliga”
and has also entered into a premium print partnership with DFL to emphasise its close ties with
German professional football.
The official premium partnership signed with Deutsche Telekom for the 2006/2007, 2007/2008
and 2008/2009 seasons is an expression of the excellent relations the league enjoys with Germany’s
prime telecommunications provider. It is a partnership that the 36 professional clubs in the Bundesliga
and Bundesliga 2 quite literally wear on their sleeves, as the ‘T-Home’ logo, Deutsche Telekom’s
signature brand for all domestic use services from DSL internet access to internet television (IPTV),
is not only sewn on players’ shirt sleeves, but also well visible on the substitution boards used at
matches. In addition, there is a print partnership with the DFL.
T-Home and Premiere are also the official media partners of the Bundesliga. Live images of all 612
Bundesliga and Bundesliga 2 matches are broadcast in subscription TV and via the internet as well.
Both platforms are firmly in the hands of the editors of the subscription TV broadcaster, Premiere.
All Bundesliga and Bundesliga 2 matches are shown individually or as live conferences, with Franz
Beckenbauer as Premiere’s official Bundesliga expert.
THE LEAGUE’S PARTNERS
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
892008 BUNDESLIGA REPORT
03UNTERPUNKT
90 2008 BUNDESLIGA REPORT
A CLOSER LOOK AT EUROPE
03 MISMATCHED COMPETITION 92
912008 BUNDESLIGA REPORT
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
92 2008 BUNDESLIGA REPORT
MISMATCHED COMPETITION
MISMATCHED COMPETITION
BY CHRISTIAN MÜLLER
No-one will dispute that the German clubs’ record in the European club competitions (UEFA Champions League, UEFA Cup) has been less than satisfactory in the last few years.
A critical analysis of this fact has yielded a number of possible explanations, one of the most frequently cited being that, compared with the earnings realised by other major European league clubs from the sale of the domestic TV broadcasting rights, German teams invariably lag behind. However, the efficiency gains realised from the central marketing of broad-casting rights (and the applied distribution key guided by the principle of league solidarity) form an asset that all of the Bundesliga clubs benefit from in no small measure.
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
932008 BUNDESLIGA REPORT
Then there are voices saying that the German League’s
regulations on club ownership – a restriction usually re-
ferred to as the 50+1 clause – are at the root of our teams’
lack of competitiveness. And indeed, any debate about
the pros and cons of liberalising club shareholding options
promises to be long, lively, and entertaining. The fact
remains, though, that neither higher TV revenues, nor the
capitalisation expected from would-be investors, offer any
guarantee that a greater number of international top play-
ers would start lining up to ply their trade with German
clubs, thus increasing their chances in Europe.
To a great degree, the future marketing opportunities of
German professional football depend on keeping compe-
tition in the Bundesliga and Bundesliga 2 as attractive and
sustainable as possible, thus creating domestic and inter-
national demand for them. There is no doubt that for this
mission to succeed, attracting foreign stars to play in the
Bundesliga will be a key task. However, the truth is that
German clubs are engaged in fierce competition for the
best players. Especially following the 1995 ECJ ruling on
the Bosman case, which all but abolished any restrictions
on foreign players, the term “global sourcing” applies only
too well. To be sure, any top player’s decision for or against
DISTORTION THROUGH DIFFERENT TAX PRIVILEGES
a specific club will, in one way or another, be guided by
“soft factors”, e.g. the prospective club’s reputation, its
chances of success, the attraction exerted by the respec-
tive national league and so on. However, what really counts
at the end of the day is net income, as players have to
make the most of their active careers and market their
services to the highest bidder. And the net amount remain-
ing from a player’s gross salary (no pun intended) is largely
a function of the respective country’s tax regime. On
closer inspection, it turns out that some European states
have, quite intentionally, introduced tax advantages for
resident non-nationals. Other countries’ authorities do
not seem overly worried to ensure that legislation is
properly enforced.
Finally, some states offer no tax deductions on the player’s
salary as such, but grant far-reaching tax breaks in other
areas, e.g. capital income or income from advertising. As a
result, the European tax landscape could not be any
further from presenting a level playing field. If German
clubs want players on their wish list to enjoy the same
level of net income as elsewhere in Europe, they are forced
to offer them significantly higher gross salaries than their
foreign competitors.
94 2008 BUNDESLIGA REPORT
MISMATCHED COMPETITION
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
952008 BUNDESLIGA REPORT
96 2008 BUNDESLIGA REPORT
MISMATCHED COMPETITION
players’ private sponsorship contracts have never been
comprehensively registered let alone reviewed or audited,
so that a large share of their income has not been taxed at
all. In the meantime, the responsible financial authorities
have reacted by advising the total of 134 clubs organised in
Italy’s four divisions to submit, by 30 April 2008, all their
players’ employment contracts and personal sponsorship
agreements, if applicable. Obviously, the Italian treasury
now means business and is out to combat the (previously
tolerated) problem of tax evasion in Italian football.
A LOOK BEYOND NATIONAL BORDERS
If a player wishes to transfer to a German professional club,
he is usually obliged to establish residence in Germany,
which results in not just his salary, but also all other sources
of income (commercial revenues, returns on interest etc.)
being subject to taxation in Germany. In the majority of
cases, this means players ending up in the top tax bracket
of 45 percent, which is a much higher tax burden than
players have to carry in other European states. This disad-
vantage is further aggravated by what can only be called
enforcement deficits in some countries. In Italy, for example,
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
972008 BUNDESLIGA REPORT
More interestingly still, some European states have actively
enacted legislation granting preferential tax treatment to
employees taking up only temporary residence, a fiscal
stimulus that professional footballers joining clubs in those
countries have happily embraced, as their salaries are
subject to comparatively low income tax rates. Spain and
Belgium are two states where such special arrangements
for “newcoming employees” are quite common.
Specifically, Spain offers a unique option to natural per-
sons who, on finding employment and signing a labour
agreement, establish residence in Spain but have been
non-residents in the ten-year period preceding their ar-
rival – a provision that is of great interest to footballers
and other professional athletes. Under this rule (and not-
withstanding the fact that these persons are indeed dom-
iciled in Spain), they shall be deemed “subject to restricted
98 2008 BUNDESLIGA REPORT
MISMATCHED COMPETITION
taxation” for the year of arrival and five successive years,
i.e. they are considered non-resident taxpayers. For pro-
fessional players with a high income, this is very attractive
and has two added benefits: (1) their salary – unlike that
earned by fully taxable citizens – is not subject to progres-
sive taxation, the top tax rate being 43 percent, but to a
flat rate of 24 percent only, and (2) their total or “global”
income will not be taxed in Spain. Footballers opting for
this solution will only pay taxes on their Spanish earnings.
Adding the use of tax havens to the equation, some types
of income, in particular commercial revenues, capital gains
etc. are exempt from Spanish taxation altogether.
Belgian national fiscal policy has similar incentives to offer.
On the basis of an administrative directive issued in May
2002, professional football, basketball, and volleyball
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
992008 BUNDESLIGA REPORT
Great Britain also has tax benefits in store for foreign pro-
fessionals moving to the British Isles. Under the UK’s re-
mittance-base taxation provisions, and provided certain
requirements are met, foreign footballers employed with
British clubs may be considered “resident, but non-UK
dom iciled”. Players benefiting from this rule are exempt
from paying British tax on their revenues and/or capital
gains, as long as these revenues are not realised in the UK
and are not credited to a UK account. In other words, only
players playing for a Belgian club and taking up residence
in Belgium, may be granted non-resident status for four
years. The requirements to be met are that the club con-
cerned is in possession of a valid license, that the player
plays in the 1st or 2nd division, is a foreign national and
has not been a fully taxable Belgian resident during the
five years preceding his arrival. Footballers opting for
this solution benefit from an enticing flat income tax
rate of 18 per cent.
2008 BUNDESLIGA REPORT
MISMATCHED COMPETITION
100
income from a genuinely British source, as well as income
remitted from abroad to the UK, will be subject to taxation.
By applying this rule, professional footballers manage to
evade the “world income principle” which usually applies
when establishing residence. While applying the remit-
tance-base taxation rule will not actually reduce any
player’s taxable income in the UK, the benefit lies in that
any extra income, especially interest earned, can be con-
trolled such that the income source is situated outside
the UK. With the help of a little creative accounting, said
additional income will remain untaxed both in the country
where it originates from and in the UK. There is no doubt
that this fiscal effect is a major contributor to making
British leagues particularly attractive for players.
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
2008 BUNDESLIGA REPORT 101
SUMMARY
The tax regime peculiarities in some European Union mem-
ber states highlighted above are causing considerable dis-
tortion of competition for the services of internationally
sought-after players. Given that players ready to join a
foreign club are primarily interested in their net income,
specific tax provisions enable professional clubs in Spain
and Belgium, presumably also in Great Britain, to pay play-
ers considerably lower gross salaries (in absolute figures)
than their German competitors and still ensure that the
player pockets the same net income. A certain leniency in
enforcing existing legislation, as ascribed to Italy, has
roughly the same effect.
It follows that countries’ national tax regimes clearly put
German clubs at a disadvantage, resulting in distorted com-
petition for star players. In the light of EU law and especially
competition law (read: admissibility of state subsidies etc.),
it would definitely be worth examining whether such prac-
tices must be tolerated and/or whether they can be upheld
for much longer. And finally, you may find reason to con-
clude that some European governments simply appreciate
their professional football more than others.
2008 BUNDESLIGA REPORT
MISMATCHED COMPETITION
102
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
2008 BUNDESLIGA REPORT 103
04
104 2008 BUNDESLIGA REPORT
CLUB-ÜBERSICHT
106 BUNDESLIGA
106 Hertha BSC
107 DSC Arminia Bielefeld
108 VfL Bochum
109 Werder Bremen
110 FC Energie Cottbus
111 Borussia Dortmund
112 MSV Duisburg
113 Eintracht Frankfurt
114 Hamburger SV
115 Hannover 96
116 Karlsruher SC
117 Bayer 04 Leverkusen
118 FC Bayern Munich
119 1. FC Nürnberg
120 F.C. Hansa Rostock
121 FC Schalke 04
122 VfB Stuttgart
123 VfL Wolfsburg
124 BUNDESLIGA 2
124 Alemannia Aachen
125 FC Erzgebirge Aue
126 FC Augsburg
127 SC Freiburg
128 SpVgg Greuther Fürth
129 1899 Hoffenheim
130 FC Carl Zeiss Jena
131 1. FC Kaiserslautern
132 TuS Koblenz
133 1. FC Köln
134 1. FSV Mainz 05
135 Borussia Mönchengladbach
136 TSV 1860 München
137 Kickers Offenbach
138 VfL Osnabrück
139 SC Paderborn 07
140 FC St. Pauli
141 SV Wehen Wiesbaden
THE LICENSED CLUBS
1052008 BUNDESLIGA REPORT
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
HERTHA BSC
CLUB OFFICES
Hertha BSC KG mbH aA
Hanns-Braun-Straße/Friesenhaus 2
14053 Berlin
Germany
www.herthabsc.de
LEGAL FORM
KG mbH aA (commercial partnership limited
by shares) since 2 July 2001
MANAGEMENT
Dieter Hoeneß (Head of Management),
Ingo Schiller (Commercial Manager)
PRESIDENTIAL COMMITTEE
Bernd Schiphorst (President),
Jörg Thomas (Vice-President),
Thorsten Manske, Michael Ottow
MEMBERS
15,605
FAN CLUBS
380
NAME OF STADIUM
Olympiastadion Berlin (since 1936)
MAIN SPONSOR
Deutsche Bahn (since 2006)
CO-SPONSORS/EXCLUSIVE PARTNERS
Vattenfall, Coca-Cola, Carlsberg, rs2,
Berliner Volksbank, Air Berlin, Arcor, Audi
KIT SPONSOR
Nike (since 1999)
CLUB
GERMAN LEAGUE CHAMPION
1930, 1931
GERMAN FA CUP FINALIST
1977, 1979
PREMIERE-LIGAPOKAL WINNER
2001, 2002
UEFA CHAMPIONS LEAGUE
INTERMEDIATE ROUND
1999/2000
UEFA CUP SEMI-FINALIST
1979
HISTORY OF CLUB’S SUCCESS
END-OF-SEASON TABLE POSITION
1997/98 Bundesliga 11th1998/99 Bundesliga 3rd1999/00 Bundesliga 6th2000/01 Bundesliga 5th2001/02 Bundesliga 4th2002/03 Bundesliga 5th2003/04 Bundesliga 12th2004/05 Bundesliga 4th2005/06 Bundesliga 6th2006/07 Bundesliga 10th
106 2008 BUNDESLIGA REPORT
OVERVIEW OF BUNDESLIGA CLUBS
DSC ARMINIA BIELEFELD
CLUB OFFICES
DSC Arminia Bielefeld GmbH & Co. KGaA
Melanchthonstraße 31a
33615 Bielefeld
Germany
www.arminia-bielefeld.de
LEGAL FORM
GmbH & Co. KGaA (limited commercial
partnership) since 1 July 2001
MANAGEMENT
Roland Kentsch (Finances)
SUPERVISORY BOARD
Hans-Hermann Schwick (Chairman), Ulf Bosse,
Klaus Daudel, Klaus Langenscheidt, Norbert
Leopoldseder, Peter Walpurgis, Wolfgang
Brinkmann, Ralph Anstoetz, Paul von Schubert
MEMBERS
10,323
FAN CLUBS
86
NAME OF STADIUM
SchücoArena (since 1 January 2004)
MAIN SPONSOR
Krombacher Brauerei (since 1 July 2004)
PREMIUM PARTNERS
Schüco, Coca-Cola, Westfalen Blatt,
Stadtwerke Bielefeld, Sport Saller
KIT SPONSOR
Sport Saller (since 1 July 2005)
CLUB
WEST GERMAN CUP WINNER
1966
WEST GERMAN LEAGUE CHAMPION
1922, 1923
WESTPHALIA CUP WINNER
1908, 1932
WESTPHALIA FA CUP WINNER
1966, 1974
HISTORY OF CLUB’S SUCCESS
END-OF-SEASON TABLE POSITION
1997/98 Bundesliga 18th1998/99 Bundesliga 2 1st1999/00 Bundesliga 17th2000/01 Bundesliga 2 13th2001/02 Bundesliga 2 2nd2002/03 Bundesliga 16th2003/04 Bundesliga 2 2nd2004/05 Bundesliga 13th2005/06 Bundesliga 13th2006/07 Bundesliga 12th
1072008 BUNDESLIGA REPORT
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
VFL BOCHUM 1848
CLUB HISTORY OF CLUB’S SUCCESS
CLUB OFFICES
VfL Bochum 1848 Fußballgemeinschaft e.V.
Castroper Straße 145
44791 Bochum
Germany
www.vfl-bochum.de
LEGAL FORM
Registered Association (since July 1949)
MANAGING COMMITTEE
Stefan Kuntz, Ansgar Schwenken
SUPERVISORY BOARD
Werner Altegoer (Chairman), Heinz Hossiep
(Deputy Chairman), Dieter Bongert, Horst
Christopeit, Volker Goldmann, Gerd Kirchhoff,
Dr Klaus-Peter Schütt, Axel Treffner
MEMBERS
2,849
FAN CLUBS
192
NAME OF STADIUM
rewirpowerSTADION (since July 2006)
MAIN SPONSOR
KiK Textilien und Non-Food GmbH
(since 2007)
PREMIUM PARTNERS
Stadtwerke Bochum, Privatbrauerei Moritz
Fiege, Faber Lotto Service, Coca-Cola,
UMBRO, KlickTel, DWS Investments
KIT SPONSOR
UMBRO (since 2007)
GERMAN FA CUP FINALIST
1968, 1988
UEFA CUP LAST SIXTEEN
1997/98
UEFA CUP PARTICIPANT
2005
END-OF-SEASON TABLE POSITION
1997/98 Bundesliga 12th1998/99 Bundesliga 17th1999/00 Bundesliga 2 2nd2000/01 Bundesliga 18th2001/02 Bundesliga 2 3rd2002/03 Bundesliga 9th2003/04 Bundesliga 5th2004/05 Bundesliga 16th2005/06 Bundesliga 2 1st2006/07 Bundesliga 8th
108 2008 BUNDESLIGA REPORT
OVERVIEW OF BUNDESLIGA CLUBS
WERDER BREMEN
CLUB HISTORY OF CLUB’S SUCCESS
CLUB OFFICES
Werder Bremen GmbH & Co KG aA
Franz-Böhmert-Straße 1c
28205 Bremen
Germany
www.werder.de
LEGAL FORM
GmbH & Co. KG aA
(limited commercial partnership)
BOARD OF DIRECTORS
Jürgen L. Born (Chairman), Klaus Allofs,
Klaus-Dieter Fischer, Manfred Müller
SUPERVISORY BOARD
Willi Lemke (Chairman), Dr Hubertus
Hess-Grunewald (Deputy Chairman),
Dr Werner Brinker, Gunnar Lübben-Rathjen,
Hans Schulz, Günter Schulze
MEMBERS
33,000
FAN CLUBS
373
NAME OF STADIUM
Weser-Stadion (since 1930)
MAIN SPONSOR
Citibank
TOP-SPONSOR
Beluga Shipping
CO-SPONSORS
Coca-Cola, VILSA Mineralbrunnen, EWE TEL,
InBev, Könecke, Deutsche Bahn
KIT SPONSORS
Kappa Deutschland, DERBYSTAR, uhlsport
GERMAN LEAGUE CHAMPION
1965, 1988, 1993, 2004
GERMAN FA CUP WINNER
1961, 1991, 1994, 1999, 2004
GERMAN FA SUPER CUP WINNER
1988, 1993, 1994
PREMIERE-LIGAPOKAL WINNER
2006
EUROPEAN CUP WINNERS’ CUP WINNER
1992
GERMAN AMATEUR CHAMPION
1966, 1985, 1991
END-OF-SEASON TABLE POSITION
1997/98 Bundesliga 7th1998/99 Bundesliga 13th1999/00 Bundesliga 9th2000/01 Bundesliga 7th2001/02 Bundesliga 6th2002/03 Bundesliga 6th2003/04 Bundesliga 1st2004/05 Bundesliga 3rd2005/06 Bundesliga 2nd2006/07 Bundesliga 3rd
1092008 BUNDESLIGA REPORT
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
FC ENERGIE COTTBUS
CLUB HISTORY OF CLUB’S SUCCESS
CLUB OFFICES
FC Energie Cottbus e.V.
Am Eliaspark 1
03042 Cottbus
Germany
www.fcenergie.de
LEGAL FORM
Registered Association
(since 31 January 1966)
ADMINISTRATIVE BOARD
Friedhelm Wiegelmann (Chairman),
Dieter Friese, Dirk Engler, Andreas Beil,
Frank Szymanski
PRESIDENTIAL COMMITTEE
Ulrich Lepsch (President),
Frank Duschka (Vice-President),
Wolfgang Neubert (Vice-President),
Prof. Dr Gundolf Pahn (Vice-President)
MEMBERS
1,350
FAN CLUBS
57
NAME OF STADIUM
Stadion der Freundschaft (since 1950)
MAIN SPONSOR
enviaM (since July 2001)
CO-SPONSORS
Vattenfall, Sparkasse Spree-Neiße, Coca-Cola,
Lotto Brandenburg, Lübzer, Saller, SpreeGas
KIT SPONSORS
Sport Saller (since 2006),
DERBYSTAR (since 2006)
GERMAN FA CUP FINALIST
1997
PROMOTION TO THE BUNDESLIGA
2000, 2006
PROMOTION TO THE BUNDESLIGA 2
1997
END-OF-SEASON TABLE POSITION
1997/98 Bundesliga 2 8th1998/99 Bundesliga 2 11th1999/00 Bundesliga 2 3rd2000/01 Bundesliga 14th2001/02 Bundesliga 13th2002/03 Bundesliga 18th2003/04 Bundesliga 2 4th2004/05 Bundesliga 2 14th2005/06 Bundesliga 2 3rd2006/07 Bundesliga 13th
110 2008 BUNDESLIGA REPORT
OVERVIEW OF BUNDESLIGA CLUBS
BORUSSIA DORTMUND
CLUB HISTORY OF CLUB’S SUCCESS
CLUB OFFICES
Borussia Dortmund GmbH & Co. KGaA
Rheinlanddamm 207-209
44137 Dortmund
Germany
www.bvb.de
LEGAL FORM
GmbH & Co. KGaA
(limited commercial partnership)
BOARD OF DIRECTORS
Dr Reinhard Rauball (President),
Dr Albrecht Knauf (Vice-President),
Dr Reinhold Lunow (Treasurer)
MANAGING DIRECTORS
Hans-Joachim Watzke (Chairman),
Thomas Treß
SUPERVISORY BOARD
Gerd Pieper (Chairman),
Harald Heinze (Deputy Chairman),
Ruedi Baer, Othmar Freiherr von Diemar,
Bernd Geske, Christian Kullmann
MEMBERS
30,500
FAN CLUBS
555
NAME OF STADIUM
Signal Iduna Park (since 1 December 2005)
MAIN SPONSOR
Evonik Industries AG (former RAG)
KIT SPONSOR
Nike (since 2004)
GERMAN LEAGUE CHAMPION
1956, 1957, 1963, 1995, 1996, 2002
GERMAN FA CUP WINNER
1965, 1989
INTERCONTINENTAL CUP WINNER
1997
EUROPEAN CUP WINNERS’ CUP WINNER
1966
UEFA CHAMPIONS LEAGUE WINNER
1997
END-OF-SEASON TABLE POSITION
1997/98 Bundesliga 10th1998/99 Bundesliga 4th1999/00 Bundesliga 11th2000/01 Bundesliga 3rd2001/02 Bundesliga 1st2002/03 Bundesliga 3rd2003/04 Bundesliga 6th2004/05 Bundesliga 6th2005/06 Bundesliga 7th2006/07 Bundesliga 9th
1112008 BUNDESLIGA REPORT
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
MSV DUISBURG
CLUB HISTORY OF CLUB’S SUCCESS
CLUB OFFICES
MSV Duisburg GmbH & Co. KGaA
Margaretenstraße 5-7
47055 Duisburg
Germany
www.msv-duisburg.de
LEGAL FORM
GmbH & Co. KGaA
(limited commercial partnership)
MANAGEMENT
Björn Bremer
SUPERVISORY BOARD
Walter Hellmich (Chairman), Artur Grzesiek,
Hermann Hövelmann, Walter Schlenkenbrock
MEMBERS
approx. 4,000
FAN CLUBS
65
NAME OF STADIUM
MSV-Arena (since April 2004)
MAIN SPONSOR
Xella (since May 2006)
PREMIUM SPONSORS
Hellmich Gruppe, Rheinfels/Sinalco,
Sparkasse Duisburg, König Pilsener, Gebag,
RWE, duisport logport, Stadtwerke Duisburg,
Evonik Industries, Klöckner & Co.
KIT SPONSOR
uhlsport (since 1999)
GERMAN LEAGUE CHAMPION
RUNNER-UP
1964
GERMAN FA CUP FINALISTT
1966, 1975, 1998
UEFA CUP SEMI-FINALIST
1979
END-OF-SEASON TABLE POSITION
1997/98 Bundesliga 8th1998/99 Bundesliga 8th1999/00 Bundesliga 18th2000/01 Bundesliga 2 11th2001/02 Bundesliga 2 11th2002/03 Bundesliga 2 8th2003/04 Bundesliga 2 7th2004/05 Bundesliga 2 2nd2005/06 Bundesliga 18th2006/07 Bundesliga 2 3rd
112 2008 BUNDESLIGA REPORT
OVERVIEW OF BUNDESLIGA CLUBS
EINTRACHT FRANKFURT
CLUB HISTORY OF CLUB’S SUCCESS
CLUB OFFICES
Eintracht Frankfurt Fußball AG
Mörfelder Landstraße 362
60528 Frankfurt am Main
Germany
www.eintracht.de
LEGAL FORM
AG (public limited company) since 1 July 2000
EXECUTIVE BOARD
Heribert Bruchhagen (Chairman),
Dr Thomas Pröckl, Heiko Beeck
SUPERVISORY BOARD
Herbert Becker (Chairman), Hans Hermann
Reschke, Andreas Mechler, Dieter Burkert,
Axel Hellmann, Peter Fischer, Bernd Ehinger,
Achim Vandreike, Reinhard Gödel
MEMBERS
13,000
FAN CLUBS
565
NAME OF STADIUM
Commerzbank- Arena (since summer 2005)
MAIN SPONSOR
Fraport AG (since 2001)
PREMIUM PARTNERS
Licher, Mitsubishi Motors, Deutsche Bahn,
RMV, Coca-Cola, Helaba, Frankfurter Neue
Presse
KIT SPONSOR
JAKO (since 2003)
GERMAN LEAGUE CHAMPION
1959
GERMAN FA CUP WINNER
1974, 1975, 1981, 1988
UEFA CUP WINNER
1980
END-OF-SEASON TABLE POSITION
1997/98 Bundesliga 2 1st1998/99 Bundesliga 15th1999/00 Bundesliga 14th2000/01 Bundesliga 17th2001/02 Bundesliga 2 7th2002/03 Bundesliga 2 3rd2003/04 Bundesliga 16th2004/05 Bundesliga 2 3rd2005/06 Bundesliga 14th2006/07 Bundesliga 14th
1132008 BUNDESLIGA REPORT
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
HAMBURGER SV
CLUB HISTORY OF CLUB’S SUCCESS
CLUB OFFICES
Hamburger Sport-Verein e.V.
Sylvesterallee 7
22525 Hamburg
Germany
www.hsv.de
LEGAL FORM
Registered Association (since 1887)
PRESIDENTIAL COMMITTEE/
BOARD OF DIRECTORS
Bernd Hoffmann (Chairman),
Dietmar Beiersdorfer (Deputy Chairman),
Christian Reichert, Katja Kraus
SUPERVISORY BOARD
Horst Becker (Chairman),
Willi Schulz (Deputy Chairman),
Ronald Wulff (Deputy Chairman),
Horst Eberstein, Bernd Enge, Axel Formeseyn,
Gerhard Hein, Jürgen Hunke, Gerd Krug,
Frank Mackerodt, Ernst Otto Rieckhoff,
Henning Trolsen
MEMBERS
52,038
FAN CLUBS
525
NAME OF STADIUM
HSH Nordbank Arena (since 4 July 2007)
MAIN SPONSOR
Emirates (since 2006/2007 season)
EXCLUSIVE PARTNERS
Holsten, Signal Iduna, Vattenfall
DER HAMBURGER WEG PARTNERS
Deutsche Telekom, Haspa, Holsten, randstad,
Vattenfall,
KIT SPONSOR
adidas (since 1 July 2007)
GERMAN LEAGUE CHAMPION
1922, 1923, 1928, 1960, 1979, 1982, 1983
GERMAN FA CUP WINNER
1963, 1976, 1987
PREMIERE-LIGAPOKAL WINNER
1973, 2003
EUROPEAN CUP WINNER
1983
EUROPEAN CUP WINNERS’ CUP WINNER
1977
END-OF-SEASON TABLE POSITION
1997/98 Bundesliga 9th1998/99 Bundesliga 7th1999/00 Bundesliga 3rd2000/01 Bundesliga 13th2001/02 Bundesliga 11th2002/03 Bundesliga 4th2003/04 Bundesliga 8th2004/05 Bundesliga 8th2005/06 Bundesliga 3rd2006/07 Bundesliga 7th
114 2008 BUNDESLIGA REPORT
OVERVIEW OF BUNDESLIGA CLUBS
HANNOVER 96
CLUB HISTORY OF CLUB’S SUCCESS
CLUB OFFICES
Hannover 96 GmbH & Co. KG aA
Arthur-Menge-Ufer 5
30169 Hannover
Germany
www.hannover96.de
LEGAL FORM
GmbH & Co. KG aA
(limited commercial partnership)
MANAGEMENT
Martin Kind
SUPERVISORY BOARD
Rainer Feuerhake (Chairman),
Dr Martin Biskowitz, Dr Matthias Wilkening,
Michael Schiemann, Gregor Baum, Uwe Krause
MEMBERS
8,415
FAN CLUBS
78
NAME OF STADIUM
AWD-Arena (since 29 July 2002)
MAIN SPONSOR
TUI (since 2002)
TOP SPONSORS
AWD, Diadora, Coca-Cola, Hasseröder, E.ON,
VW Nutzfahrzeuge
KIT SPONSOR
Diadora (since 2005)
GERMAN LEAGUE CHAMPION
1938, 1954
GERMAN FA CUP WINNER
1992
GERMAN AMATEUR CHAMPION
1960, 1964, 1965
END-OF-SEASON TABLE POSITION
1997/98 Third Division 1st1998/99 Bundesliga 2 4th1999/00 Bundesliga 2 10th2000/01 Bundesliga 2 9th2001/02 Bundesliga 2 1st2002/03 Bundesliga 11th2003/04 Bundesliga 14th2004/05 Bundesliga 10th2005/06 Bundesliga 12th2006/07 Bundesliga 11th
1152008 BUNDESLIGA REPORT
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
KARLSRUHER SC
CLUB HISTORY OF CLUB’S SUCCESS
CLUB OFFICES
Karlsruher Sport-Club Mühlburg-Phönix e.V.
Adenauerring 17
76131 Karlsruhe
Germany
www.ksc.de
LEGAL FORM
Registered Association (since 6 June 1994)
PRESIDENTIAL COMMITTEE
Hubert H. Raase (President),
Michael Steidl, Rainer Schütterle
MANAGEMENT
Rolf Dohmen
ADMINISTRATIVE BOARD
Peter Mayer (Chairman),
Rolf Hauer (Deputy Chairman),
Bernd Bechtold, Lüppo Cramer, Arnold Trentl,
Giuseppe Lepore, Horst Marschall
MEMBERS
4,700
FAN CLUBS
140
NAME OF STADIUM
Wildparkstadion (since 1954)
MAIN SPONSOR
EnBW Energie Baden-Württemberg AG
SENIOR PARTNERS
Badische Staatsbrauerei Rothaus,
Württembergische Versicherung AG,
Pfizer Pharma GmbH
EXCLUSIVE PARTNERS
Ensinger, Coca-Cola, Toto-Lotto, ascent AG
KIT SPONSORS
JAKO (since 2000/2001 season), Nike (shoes)
GERMAN LEAGUE CHAMPION
1909
GERMAN FA CUP WINNER
1955, 1956
UEFA CUP SEMI-FINALIST
1994
GERMAN FA INDOOR CUP WINNER
1995
END-OF-SEASON TABLE POSITION
1997/98 Bundesliga 16th1998/99 Bundesliga 2 5th1999/00 Bundesliga 2 18th2000/01 Third Division 1st2001/02 Bundesliga 2 13th2002/03 Bundesliga 2 13th2003/04 Bundesliga 2 14th2004/05 Bundesliga 2 11th2005/06 Bundesliga 2 6th2006/07 Bundesliga 2 1st
116 2008 BUNDESLIGA REPORT
OVERVIEW OF BUNDESLIGA CLUBS
BAYER 04 LEVERKUSEN
CLUB HISTORY OF CLUB’S SUCCESS
CLUB OFFICES
Bayer 04 Leverkusen Fußball GmbH
Bismarckstraße 122-124
51373 Leverkusen
Germany
www.bayer04.de
LEGAL FORM
GmbH (limited liability company)
since 1 April 1999
MANAGEMENT
Wolfgang Holzhäuser
SHAREHOLDERS’ COMMITTEE
Johannes Dietsch (Chairman), Klaus Beck,
Michael Schade, Heribert Faßbender,
Rainer Meyer
MEMBERS
8,600 (Bayer 04-Club and Löwenclub)
FAN CLUBS
286 (10,000 members)
NAME OF STADIUM
BayArena (since 1998/1999 season)
MAIN SPONSOR
TelDaFax Energy
CO-SPONSORS
Air Berlin, Bitburger, Coca-Cola,
euro-carparts.de, Everest Poker, Energie
versorgung Leverkusen-EVL, Gaffel Kölsch,
Nestlé Schöller, Sparkasse Leverkusen,
Triumph-Adler, TV 14 (Bauer Media KG), V
ittel, Völkel GmbH
KIT SPONSOR
adidas (for decades)
UEFA CUP WINNER
1988
GERMAN FA CUP WINNER
1993
GERMAN FA CUP FINALIST
2002
UEFA CHAMPIONS LEAGUE FINALIST
2002
UEFA CHAMPIONS LEAGUE
QUARTER-FINALIST
1997/98
END-OF-SEASON TABLE POSITION
1997/98 Bundesliga 3rd1998/99 Bundesliga 2nd1999/00 Bundesliga 2nd2000/01 Bundesliga 4th2001/02 Bundesliga 2nd2002/03 Bundesliga 15th2003/04 Bundesliga 3rd2004/05 Bundesliga 6th2005/06 Bundesliga 5th2006/07 Bundesliga 5th
1172008 BUNDESLIGA REPORT
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
FC BAYERN MUNICH
CLUB OFFICES
FC Bayern München AG
Säbener Straße 51
81547 München
Germany
www.fcbayern.de
LEGAL FORM
AG (public limited company) since 1 July 2001
EXECUTIVE BOARD
Karl-Heinz Rummenigge (Chief Executive
Officer), Uli Hoeneß (Deputy CEO),
Karl Hopfner
SUPERVISORY BOARD
Franz Beckenbauer (Chairman),
Herbert Hainer (Deputy Chairman),
Dr Karl-Gerhard Eick, Prof. Dr Herbert
Henzler, Helmut Markwort, Eckhart Müller-
Heydenreich, Dieter Rampl, Dr Fritz Scherer,
Dr Martin Winterkorn
MEMBERS
138,000
FAN CLUBS
2,354
NAME OF STADIUM
Allianz Arena (since 2005)
MAIN SPONSORS
Deutsche Telekom AG (since 2002),
adidas AG (since 1965)
PREMIUM PARTNERS
Allianz, Audi, Coca-Cola, Lufthansa,
HypoVereinsbank, Yello Strom, Konica
Minolta, Medion, Nikon, Schörghuber
Unternehmensgruppe, Sony Ericsson,
Staatliche Lotterieverwaltung
CLASSIC PARTNERS
Hugo Boss, Lego, Microsoft XBOX 360,
MSC Kreuzfahrten, viagogo
OTHER PARTNERS
Adelsholzener Alpenquelle, Lanson,
Nestlé Schöller
KIT SPONSOR
adidas (since 1965)
CLUB
GERMAN LEAGUE CHAMPION
1932, 1969, 1972, 1973, 1974, 1980, 1981,
1985, 1986, 1987, 1989, 1990, 1994, 1997,
1999, 2000, 2001, 2003, 2005, 2006
GERMAN FA CUP WINNER
1957, 1966, 1967, 1969, 1971, 1982, 1984,
1986, 1998, 2000, 2003, 2005, 2006
PREMIERE-LIGAPOKAL WINNER
1997, 1998, 1999, 2000, 2004, 2007
GERMAN FA SUPER CUP WINNER
1987, 1990
INTERCONTINENTAL CUP WINNER
1976, 2001
EUROPEAN CUP WINNER
1974, 1975, 1976
HISTORY OF CLUB’S SUCCESS
UEFA CHAMPIONS LEAGUE WINNER
2001
EUROPEAN CUP WINNERS’ CUP WINNER
1967
UEFA CUP WINNER
1996
END-OF-SEASON TABLE POSITION
1997/98 Bundesliga 2nd1998/99 Bundesliga 1st1999/00 Bundesliga 1st2000/01 Bundesliga 1st2001/02 Bundesliga 3rd2002/03 Bundesliga 1st2003/04 Bundesliga 2nd2004/05 Bundesliga 1st2005/06 Bundesliga 1st2006/07 Bundesliga 4th
118 2008 BUNDESLIGA REPORT
OVERVIEW OF BUNDESLIGA CLUBS
1. FC NÜRNBERG
CLUB OFFICES
1. FC Nürnberg e.V.
Valznerweiherstraße 200
90480 Nürnberg
Germany
www.fcn.de
LEGAL FORM
Registered Association (since 4 May 1900)
PRESIDENT
Michael A. Roth
VICE-PRESIDENTS
Martin Bader, Ralf Woy,
Siegfried Schneider, Franz Schäfer
SUPERVISORY BOARD
Klaus Schramm (Chairman), Dr Ulrich Maly,
Marc Oechler, Lothar Schmauß,
Peter Schmitt, Dr Markus Söder,
Prof. Dr Klaus L. Wübbenhorst
MEMBERS
8,000 (only football)
FAN CLUBS
400
NAME OF STADIUM
easyCredit-Stadion (since 15 March 2006)
MAIN SPONSOR
mister*lady (since 2004)
EXCLUSIVE PARTNERS
Coca-Cola, easyCredit, Kulmbacher Brauerei,
Rehau, Staatliche Lotterieverwaltung
CLUB PARTNERS
ARO, Gerstacker, Hotel Herzogspark,
M-Net, McDonald’s, N-Ergie, Neubert,
Nürnberger Versicherungsgruppe, Obi,
Vereinigte Raiffeisenbanken
MOBILITY PARTNERS
Audi Zentrum Nürnberg
HOME ENTERTAINMENT PARTNER
Grundig
YOUTH FOOTBALL PARTNER
Nestlé Schöller
KIT SPONSOR
adidas (since 1996)
CLUB
GERMAN LEAGUE CHAMPION
1920, 1921, 1924, 1925, 1927, 1936,
1948, 1961, 1968
GERMAN FA CUP WINNER
1935, 1939, 1962, 2007
HISTORY OF CLUB’S SUCCESS
END-OF-SEASON TABLE POSITION
1997/98 Bundesliga 2 3rd1998/99 Bundesliga 16th1999/00 Bundesliga 2 4th2000/01 Bundesliga 2 1st2001/02 Bundesliga 15th2002/03 Bundesliga 17th2003/04 Bundesliga 2 1st2004/05 Bundesliga 14th2005/06 Bundesliga 8th2006/07 Bundesliga 6th
1192008 BUNDESLIGA REPORT
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
F.C. HANSA ROSTOCK
CLUB HISTORY OF CLUB’S SUCCESS
CLUB OFFICES
F.C. Hansa Rostock e.V.
Trotzenburger Weg 14
18057 Rostock
Germany
www.fc-hansa.de
LEGAL FORM
Registered Association
BOARD OF MANAGEMENT
Dirk Grabow (Chairman), Herbert Maronn,
Ralf Gawlack, Juri Schlünz
SUPERVISORY BOARD
Prof. Dr Horst Klinkmann (Chairman),
Dr Stephan Thiel, Adalbert Skambraks,
Dr Holger Stein, Dr Wolfgang Müller
MEMBERS
3,700
FAN CLUBS
190
NAME OF STADIUM
DKB-Arena (since 2007)
MAIN SPONSOR
KiK Textilien und Non-Food GmbH (since 2007)
CO-SPONSORS
Lübzer Pils, Coca-Cola, e.on-edis,
ScanHaus Marlow, wHolz GmbH,
Antenne Mecklenburg- Vorpommern,
Ostsee Sparkasse Rostock, auto birne,
Masita DSM
KIT SPONSOR
Masita (since 2006)
NORTH-EAST GERMAN FA CHAMPION
1991
NORTH-EAST GERMAN CUP WINNER
1991
END-OF-SEASON TABLE POSITION
1997/98 Bundesliga 6th1998/99 Bundesliga 14th1999/00 Bundesliga 15th2000/01 Bundesliga 12th2001/02 Bundesliga 14th2002/03 Bundesliga 13th2003/04 Bundesliga 9th2004/05 Bundesliga 17th2005/06 Bundesliga 2 10th2006/07 Bundesliga 2 2nd
120 2008 BUNDESLIGA REPORT
OVERVIEW OF BUNDESLIGA CLUBS
FC SCHALKE 04
CLUB HISTORY OF CLUB’S SUCCESS
CLUB OFFICES
FC Schalke 04 e.V.
Ernst-Kuzorra-Weg 1
45891 Gelsenkirchen
Germany
www.schalke04.de
LEGAL FORM
Registered Association (since 4 May 2004)
PRESIDENTIAL COMMITTEE/
BOARD OF DIRECTORS
Josef Schnusenberg (Chairman),
Peter Peters (Managing Director),
Andreas Müller (Manager)
SUPERVISORY BOARD
Clemens Tönnies (Chairman),
Hans-Joachim Burdenski (Deputy Chairman),
Karl-Heinz Beul jr, Peter Lange,
Detlef Ernsting, Horst Poganaz, Rolf Rojek,
Dr Carl Albrecht Schade, Olaf Thon,
Dr Jens Buchta
MEMBERS
70,065
FAN CLUBS
approx. 1,300
NAME OF STADIUM
VELTINS-Arena (since 1 July 2005)
MAIN SPONSOR
Gazprom (since 1 January 2007)
CO-SPONSORS
Victoria, Veltins, Sinalco, Roller, E.ON Ruhrgas,
Air Berlin, Böklunder, Bauhaus, Reinert, Pattex,
Samsung
KIT SPONSOR
adidas
GERMAN LEAGUE CHAMPION
1934, 1935, 1937, 1939, 1940, 1942, 1958
GERMAN FA CUP WINNER
1937, 1972, 2001, 2002
PREMIERE-LIGAPOKAL WINNER
2005
UEFA CUP WINNER
1997
END-OF-SEASON TABLE POSITION
1997/98 Bundesliga 5th1998/99 Bundesliga 10th1999/00 Bundesliga 13th2000/01 Bundesliga 2nd2001/02 Bundesliga 5th2002/03 Bundesliga 7th2003/04 Bundesliga 7th2004/05 Bundesliga 2nd2005/06 Bundesliga 4th2006/07 Bundesliga 2nd
1212008 BUNDESLIGA REPORT
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
VFB STUTTGART
CLUB HISTORY OF CLUB’S SUCCESS
CLUB OFFICES
VfB Stuttgart 1893 e.V.
Mercedesstraße 109
70372 Stuttgart
Germany
www.vfb.de
LEGAL FORM
Registered Association
MANAGEMENT
Erwin Staudt (President), Ulrich Ruf
SUPERVISORY BOARD
Dr Dieter Hundt (Chairman),
Dr Joachim Schmidt (Deputy Chairman),
Gerd E. Mäuser, Dr h.c. Detlef Schmidt,
Rudolf Zipf
MEMBERS
approx. 45,000
FAN CLUBS
297
NAME OF STADIUM
Gottlieb-Daimler-Stadion (since 1993)
MAIN SPONSOR
EnBW Energie Baden-Württemberg AG
(since July 2005)
EXCLUSIVE PARTNERS
Mercedes-Benz, Fanuc Robotics
PREMIUM PARTNERS
Weru, Dinkelacker/Hasseröder, debitel,
BW-Bank/LBBW
TEAM PARTNERS
Breuninger, Coca-Cola, Ensinger, Würth,
Sparkassen Versicherung, Reiff, SWR 1,
prooptik, Kärcher, TUIfly, GEK, Hofmeister
KIT SPONSOR
Puma (since 2002)
GERMAN LEAGUE CHAMPION
1950, 1952, 1984, 1992, 2007
GERMAN FA CUP WINNER
1954, 1958, 1997
GERMAN FA SUPER CUP WINNER
1992
UEFA INTERTOTO CUP WINNER
2000, 2002
END-OF-SEASON TABLE POSITION
1997/98 Bundesliga 4th1998/99 Bundesliga 11th1999/00 Bundesliga 8th2000/01 Bundesliga 15th2001/02 Bundesliga 9th2002/03 Bundesliga 2nd2003/04 Bundesliga 4th2004/05 Bundesliga 5th2005/06 Bundesliga 9th2006/07 Bundesliga 1st
122 2008 BUNDESLIGA REPORT
OVERVIEW OF BUNDESLIGA CLUBS
VFL WOLFSBURG
CLUB HISTORY OF CLUB’S SUCCESS
CLUB OFFICES
VfL Wolfsburg-Fußball GmbH
In den Allerwiesen 1
38446 Wolfsburg
Germany
www.vfl-wolfsburg.de
LEGAL FORM
GmbH (limited liability company)
since 23 May 2001
MANAGEMENT
Klaus Fuchs, Wolfgang Hotze, Felix Magath
SUPERVISORY BOARD
Hans Dieter Pötsch (Chairman), Francisco
Javier Garcia Sanz (Deputy Chairman),
Stephan Grühsem (Deputy Chairman),
Bernd Osterloh, Dr h.c. Sybille Schnehage,
Rolf Schnellecke, Manfred Termath,
Siegfried Thomas, Dr Ekkehardt Wesner
MEMBERS
approx. 8,500
FAN CLUBS
123
NAME OF STADIUM
VOLKSWAGEN ARENA
MAIN SPONSOR
Volkswagen AG
PREMIUM PARTNERS
T-Home, Coca-Cola, Autostadt, Wittinger,
KUKA, Volkswagen Bank, IMG, Jack Wolfskin,
LUK, Europcar
KIT SPONSOR
Nike (since 2004)
GERMAN AMATEUR RUNNER-UP
1963
GERMAN FA CUP FINALIST
1995
PROMOTION TO THE BUNDESLIGA
1997
UEFA CUP PARTICIPANT
1999
UI CUP FINALIST
2003
END-OF-SEASON TABLE POSITION
1997/98 Bundesliga 14th1998/99 Bundesliga 6th1999/00 Bundesliga 7th2000/01 Bundesliga 9th2001/02 Bundesliga 10th2002/03 Bundesliga 8th2003/04 Bundesliga 10th2004/05 Bundesliga 9th2005/06 Bundesliga 15th2006/07 Bundesliga 15th
1232008 BUNDESLIGA REPORT
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
ALEMANNIA AACHEN
CLUB HISTORY OF CLUB’S SUCCESS
CLUB OFFICES
Alemannia Aachen GmbH
Sonnenweg 11
52070 Aachen
Germany
www.alemannia-aachen.de
LEGAL FORM
GmbH (limited liability company)
since 1 January 2006
MANAGER
Frithjof Kraemer
SPORTS DIRECTOR
Jörg Schmadtke
SUPERVISORY BOARD
Dr Jürgen Linden (Chairman),
Franz-Wilhelm Hilgers (Deputy Chairman),
Prof. Dr Helmut Breuer, Hans-Peter Appel,
Jürgen Frantzen, Prof. Horst Heinrichs,
Carlo Soiron, Klaus-Dieter Wolf
MEMBERS
10,052
FAN CLUBS
47
NAME OF STADIUM
Tivoli (since 1928)
MAIN SPONSOR
AachenMünchener (since 1999/2000 season)
TOP SPONSORS
König-Brauerei, Aachener Printen- und
Schokoladenfabrik Henry Lambertz,
Creutz & Partners Global Asset Management
S.A, Coca-Cola, accom, Media Markt,
JAKO, Stawag, Wohnwelt Pallen,
Arei Abwassertechnik, Sparkasse Aachen
KIT SPONSOR
JAKO (since 2003/2004 season)
GERMAN LEAGUE CHAMPION RUNNER-UP
1969
GERMAN FA CUP FINALIST
1953, 1965, 2004
UEFA CUP THIRD ROUND
2004/05
END-OF-SEASON TABLE POSITION
1997/98 Third Division 7th1998/99 Third Division 1st1999/00 Bundesliga 2 8th2000/01 Bundesliga 2 10th2001/02 Bundesliga 2 14th2002/03 Bundesliga 2 6th2003/04 Bundesliga 2 6th2004/05 Bundesliga 2 6th2005/06 Bundesliga 2 2nd2006/07 Bundesliga 17th
124 2008 BUNDESLIGA REPORT
OVERVIEW OF BUNDESLIGA 2 CLUBS
FC ERZGEBIRGE AUE
CLUB HISTORY OF CLUB’S SUCCESS
CLUB OFFICES
FC Erzgebirge Aue e.V.
Lößnitzer Straße 95
08280 Aue
Germany
www.fc-erzgebirge.de
LEGAL FORM
Registered Association
(since 14 February 1990)
PRESIDENTIAL COMMITTEE
Uwe Leonhardt (President),
Bertram Höfer (Vice-President and Treasurer)
MANAGING BOARD
Günther Großmann, Dieter Schremmer
MANAGEMENT
Lothar Schmiedel
MEMBERS
1,250
FAN CLUBS
approx. 80
NAME OF STADIUM
Erzgebirgsstadion (since November 1991)
MAIN SPONSORS
Elektrowerkzeuge Eibenstock (also kit
sponsor), Leonhardt Group, IK Consult,
Hasseröder Brauerei, Nickelhütte Aue
CO-SPONSORS
26 in total
KIT SPONSOR
Puma (since 2000)
GDR CHAMPION
1956, 1957, 1959
GDR CUP WINNER
1955
INTERMEDIATE ROUND CHAMPION
1955
EUROPEAN CHAMPIONS CUP
PARTICIPANT
1957/58, 1958/59, 1960/61
EUROPEAN CUP WINNERS’ CUP
WINNER PARTICIPANT
1985/86, 1987/88
INTERTOTO CUP PARTICIPANT
1984, 1985, 1987, 1989
SAXONY FA CUP WINNER
2000, 2001, 2002
PROMOTION TO THE BUNDESLIGA 2
2003
END-OF-SEASON TABLE POSITION
1997/98 Third Division 7th1998/99 Third Division 7th1999/00 Third Division 3rd2000/01 Third Division 7th2001/02 Third Division 9th2002/03 Third Division 1st2003/04 Bundesliga 2 8th2004/05 Bundesliga 2 7th2005/06 Bundesliga 2 7th2006/07 Bundesliga 2 10th
1252008 BUNDESLIGA REPORT
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
FC AUGSBURG
CLUB HISTORY OF CLUB’S SUCCESS
CLUB OFFICES
Fußball-Club Augsburg 1907
GmbH & Co. KGaA
Donauwörther Straße 170
86154 Augsburg
Germany
www.fcaugsburg.de
LEGAL FORM
GmbH & Co. KGaA (limited commercial
partnership) since April 2006
MANAGING BOARD
Walther Seinsch (Chairman),
Richard Baur (Deputy Chairman),
Jakob Geyer
MANAGEMENT
Andreas Rettig
SUPERVISORY BOARD
Peter Bircks (Chairman),
Johannes Hintersberger, Rudolph Reisch,
Walter Sianos, Dr Gerhard Ecker
MEMBERS
1,700
FAN CLUBS
33
NAME OF STADIUM
Rosenaustadion (since 16 September 1951)
MAIN SPONSOR
impuls AG (since 1 July 2007)
EXCLUSIVE PARTNERS
Augsburger Aktienbank AG,
Stadtwerke Augsburg, Humbaur GmbH,
Segmüller, Sortimon
PARTNERS
T-Systems, Lotto Bayern, Hama GmbH & Co.
KG, Helmes Personalservice, Augsburger
Allgemeine, NCR GmbH, Coca-Cola,
Siemens AG, Cadcon Ingenieurgesellschaft,
Group 4 Securior, Hitradio RT1,
Home of Hardware
KIT SPONSOR
DO YOU FOOTBALL (since 1 July 2007)
SECOND DIVISION SOUTH CHAMPION
1961
PROMOTION TO THE BUNDESLIGA 2
2005/06
END-OF-SEASON TABLE POSITION
1997/98 Third Division 10th1998/99 Third Division 14th1999/00 Third Division 8th2000/01 Fourth Division 4th2001/02 Fourth Division 1st2002/03 Third Division 3rd2003/04 Third Division 4th2004/05 Third Division 4th2005/06 Third Division 1st2006/07 Bundesliga 2 7th
126 2008 BUNDESLIGA REPORT
OVERVIEW OF BUNDESLIGA 2 CLUBS
SC FREIBURG
CLUB HISTORY OF CLUB’S SUCCESS
CLUB OFFICES
SPORT-CLUB FREIBURG E.V.
Schwarzwaldstraße 193
79117 Freiburg
Germany
www.scfreiburg.com
LEGAL FORM
Registered Association
ACTING BOARD
Achim Stocker (Chairman), Fritz Keller,
Martin Weimer, Dr Heinrich Breit
MEMBERS
approx. 2,600
FAN CLUBS
65
NAME OF STADIUM
badenova-Stadion (since 1 July 2004)
MAIN SPONSOR
Duravit AG (since 1 July 2007)
CO-SPONSORS
Rothaus, JAKO, badenova, Suzuki Automobile
KIT SPONSOR
JAKO (since 1 July 1999)
PROMOTION TO THE BUNDESLIGA
1993, 1998, 2003
THIRD PLACE IN BUNDESLIGA TABLE
1994/95
SIXTH PLACE IN BUNDESLIGA TABLE
2000/01
UEFA CUP PARTICIPATION
1995, 2001
END-OF-SEASON TABLE POSITION
1997/98 Bundesliga 2 2nd1998/99 Bundesliga 12th1999/00 Bundesliga 12th2000/01 Bundesliga 6th2001/02 Bundesliga 16th2002/03 Bundesliga 2 1st2003/04 Bundesliga 13th2004/05 Bundesliga 18th2005/06 Bundesliga 2 4th2006/07 Bundesliga 2 4th
1272008 BUNDESLIGA REPORT
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
SPVGG GREUTHER FÜRTH
CLUB HISTORY OF CLUB’S SUCCESS
CLUB OFFICES
SpVgg Greuther Fürth GmbH & Co. KGaA
Laubenweg 60
90765 Fürth
Germany
www.greuther-fuerth.de
LEGAL FORM
GmbH & Co. KGaA (limited commercial
partnership) since 2003
MANAGEMENT
Helmut Hack (Chairman of Management
Board), Wolfgang Gräf (Manager),
Christian Firley (Commercial Manager)
SUPERVISORY BOARD
Walter Brand (Chairman), Peter Köhr (Deputy
Chairman), Walter Kurz, Horst Müller, Jochen
Schreier, Adolf Wedel
MEMBERS
2,650
FAN CLUBS
20
NAME OF STADIUM
Playmobil-Stadion (since 1997)
MAIN SPONSOR
KarstadtQuelle Versicherungen (since 2003)
KLEEBLATT EXCLUSIVE SPONSORS
Coca-Cola, Franken Brunnen, Tucher, Martin
Bauer, Milford, Playmobil, Kropf Automobile,
Sunline
KIT SPONSOR
JAKO (since 2007)
GERMAN LEAGUE CHAMPION
1914, 1926, 1929
GERMAN FA INDOOR CUP WINNER
2000
END-OF-SEASON TABLE POSITION
1997/98 Bundesliga 2 9th1998/99 Bundesliga 2 8th1999/00 Bundesliga 2 7th2000/01 Bundesliga 2 5th2001/02 Bundesliga 2 5th2002/03 Bundesliga 2 5th2003/04 Bundesliga 2 9th2004/05 Bundesliga 2 5th2005/06 Bundesliga 2 5th2006/07 Bundesliga 2 5th
128 2008 BUNDESLIGA REPORT
OVERVIEW OF BUNDESLIGA 2 CLUBS
1899 HOFFENHEIM
CLUB HISTORY OF CLUB’S SUCCESS
CLUB OFFICES
TSG 1899 Hoffenheim Fußball-
Spielbetriebs GmbH
Silbergasse 45
74889 Sinsheim-Hoffenheim
Germany
www.tsg-hoffenheim.de
LEGAL FORM
GmbH (limited liability company)
since February 2005
MANAGEMENT
(LIMITED LIABILITY COMPANY)
Jochen A. Rotthaus
BOARD OF DIRECTORS
(REGISTERED ASSOCIATION)
Peter Hofmann (Chairman),
Kristian Bäumgärtner, Anton Nagl
MEMBERS
1,700
FAN CLUBS
12
NAME OF STADIUM
Dietmar-Hopp-Stadion (since 1999)
MAIN SPONSOR
SüdBest (since July 2007)
BUSINESS PREMIUM PARTNERS
SAP, Union Investment, Karamalz,
Sparkassen der Region, NetApp
BUSINESS TEAM PARTNERS
FÖRCH, Odenwald Quelle, Heberger,
HeidelbergCement, Fujitsu Siemens
Computers, Benz Baustoffe,
GEBHARDT Fördertechnik
KIT SPONSOR
Nike
END-OF-SEASON TABLE POSITION
1997/98 Baden FA Sixth Division 3rd1998/99 Baden FA Sixth Division 2nd1999/98 Baden FA Sixth Division 1st2000/01 Fourth Division Baden-Württemberg 1st2001/02 Third Division 13th2002/03 Third Division 5th2003/04 Third Division 5th2004/05 Third Division 7th2005/06 Third Division 4th2006/07 Third Division 2nd
1292008 BUNDESLIGA REPORT
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
FC CARL ZEISS JENA
CLUB HISTORY OF CLUB’S SUCCESS
CLUB OFFICES
FC Carl Zeiss Jena Fußball
Spielbetriebs GmbH
Im Ernst-Abbe-Sportfeld Jena
Oberaue 3
07745 Jena
Germany
www.fc-carlzeiss-jena.de
LEGAL FORM
GmbH (limited liability company)
PRESIDENTIAL COMMITTEE
Rainer Zipfel (President),
Peter Voß (Vice-President),
Hans-Heinrich Tamme, Hans-Jürgen Backhaus,
Dr sc. med. Heribert Zitzmann,
Dr Gerald Glöckner
SUPERVISORY BOARD
Till Noack (Chairman), Michael Meier (Vice
Chairman), Hartmut Beyer, Dirk Schöler,
Heinz-Dieter Wolf, Bernd Jurke,
Dr Reinhardt Töpel, Gerd Brunner
MEMBERS
3,000
FAN CLUBS
145
NAME OF STADIUM
Ernst-Abbe-Sportfeld (since 1924)
MAIN SPONSOR
Rameder Anhängerkupplung und Autoteile
GmbH & Co. KG (since 2006)
CO-SPONSORS
Stephan-AG, EVG Erdgas, Stadtwerke Jena-
Pößneck, Zeitungsgruppe Thüringen,
Remondis, Jurke Großküchen Systeme,
Köstritzer Schwarzbierbrauerei,
Intersport Jena
KIT SPONSOR
Intersport Jena
EUROPEAN CUP WINNERS’
CUP WINNER FINALIST
1981
EUROPEAN CUP WINNERS’
CUP WINNER SEMI-FINALIST
1962
EUROPEAN CUP MATCHES
87
GDR CHAMPION
1963, 1968, 1970
GDR CUP WINNER
1960, 1972, 1974, 1980
END-OF-SEASON TABLE POSITION
1997/98 Bundesliga 2 16th1998/99 Third Division 9th1999/00 Third Division 4th2000/01 Third Division 18th2001/02 Fourth Division 3rd2002/03 Fourth Division 2nd2003/04 Fourth Division 2nd2004/05 Fourth Division 1st2005/06 Third Division 2nd2006/07 Bundesliga 2 13th
130 2008 BUNDESLIGA REPORT
OVERVIEW OF BUNDESLIGA 2 CLUBS
1. FC KAISERSLAUTERN
CLUB HISTORY OF CLUB’S SUCCESS
CLUB OFFICES
1. FC Kaiserslautern e.V.
Fritz-Walter-Straße 1
67663 Kaiserslautern
Germany
www.fck.de
LEGAL FORM
Registered Association
BOARD OF DIRECTORS
Erwin Göbel (Chairman),
Hans-Artur Bauckhage, Rolf Landry,
Dr Johannes Ohlinger
HONORARY ADVISORY BOARD
Günter Klingkowski (Chairman),
Georg Adolf Schnarr, Dr Willi Pfeifer,
Erwin Scheffler, Klaus Westrich
SUPERVISORY BOARD
Dieter Buchholz (Chairman),
Ottmar Frenger (Deputy Chairman),
Dr Michael Kroll, Dr Burkhard Schappert,
Hartmut Emrich, Prof. Dr Dieter Rombach
MEMBERS
11,496
FAN CLUBS
approx. 360
NAME OF STADIUM
Fritz-Walter-Stadion (since 1985)
MAIN SPONSOR
Deutsche Vermögensberatung (since 1998)
CO-SPONSORS
Coca-Cola, Karlsberg Urpils Brauerei,
Lotto Rheinland-Pfalz, RPR 1,
www.reifen-vor-ort.de, Ansmann Akku
KIT SPONSOR
Kappa (since 2003)
GERMAN LEAGUE CHAMPION
1951, 1953, 1991, 1998
GERMAN FA CUP WINNER
1990, 1996
GERMAN FA SUPER CUP WINNER
1991
END-OF-SEASON TABLE POSITION
1997/98 Bundesliga 1st1998/99 Bundesliga 5th1999/00 Bundesliga 5th2000/01 Bundesliga 8th2001/02 Bundesliga 7th2002/03 Bundesliga 14th2003/04 Bundesliga 15th2004/05 Bundesliga 12th2005/06 Bundesliga 16th2006/07 Bundesliga 2 6th
1312008 BUNDESLIGA REPORT
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
TUS KOBLENZ
CLUB HISTORY OF CLUB’S SUCCESS
CLUB OFFICES
TuS Koblenz GmbH
Altlöhrtor 13-15
56068 Koblenz
Germany
www.tuskoblenz.de
LEGAL FORM
GmbH (limited liability company)
since July 2007
SUPERVISORY BOARD
Walterpeter Twer (Chairman),
Walter Thul, Manfred Wyrwoll,
Prof. Dr Rüdiger Sterzenbach (President of
Registered Association), Rolf Schmitz,
Hans Dill
MEMBERS
1,580
FAN CLUBS
46
NAME OF STADIUM
Stadion Oberwerth (since 1936)
MAIN SPONSOR
Rhein-Zeitung (since 2005/2006 season)
CO-SPONSORS
awk Außenwerbung, EVM, Griesson-de
Beukelaer, Koblenz Touristik, Königsbacher
Brauerei, Lotto Rheinland-Pfalz, RPR1,
Select NY., Sparkasse Koblenz,
Stadtwerke Koblenz, Transdev SZ
KIT SPONSOR
Nike (since 2004/2005 season)
PARTICIPANT OF THE FINAL ROUND OF
THE GERMAN LEAGUE CHAMPIONSHIP
1948, 1950
BUNDESLIGA QUALIFYING ROUND
PARTICIPANT (AS TUS NEUENDORF)
1968, 1969
FOURTH DIVISION
SOUTHWEST CHAMPION
2004
END-OF-SEASON TABLE POSITION
1997/98 Fourth Division 10th1998/99 Fourth Division 14th1999/00 Fourth Division 9th2000/01 Fourth Division 9th2001/02 Fourth Division 11th2002/03 Fourth Division 11th2003/04 Fourth Division 1st2004/05 Third Division 11th2005/06 Third Division 1st2006/07 Bundesliga 2 12th
132 2008 BUNDESLIGA REPORT
OVERVIEW OF BUNDESLIGA 2 CLUBS
1. FC KÖLN
CLUB HISTORY OF CLUB’S SUCCESS
CLUB OFFICES
1. FC Köln GmbH & Co. KGaA
Postfach 45 04 56
50879 Köln
Germany
www.fc-koeln.de
LEGAL FORM
GmbH & Co. KGaA (limited commercial
partnership) since March 2002
BOARD OF DIRECTORS
Wolfgang Overath, Friedrich Neukirch,
Jürgen Glowacz
MANAGEMENT *
Claus Horstmann, Michael Meier
ADMINISTRATIVE BOARD *
Dr Rolf Martin Schmitz (Chairman),
Johannes Becker, Dr Klaus R. Behrenbeck,
Dietmar P. Binkowska, Fritz Guckuk,
Dr Klaus Dieter Leister, Lovro Mandac,
Bernhard Mattes, Konstantin Neven DuMont,
Josef Sanktjohanser, Fritz Schramma (Deputy
Chairman), Dr Werner Wolf, Alexander Wüerst
SUPERVISORY BOARD *
Dr Karl-Ludwig Kley (Chairman), Christian
Berner, Alain Marcel Caparros, Manfred Hell,
Peter Hoffacker, Lothar Ruschmeier
MEMBERS
36,500
FAN CLUBS
1,140
NAME OF STADIUM
RheinEnergieStadion (since July 2002)
MAIN SPONSOR
REWE Group
PREMIUM SPONSORS
HDI-Gerling, Ford, Jack Wolfskin,
Galeria Kaufhof, Gaffel
KIT SPONSOR
adidas (since 2005)
* of the limited commercial partnership
GERMAN LEAGUE CHAMPION
1962, 1964, 1978
GERMAN FA CUP WINNER
1968, 1977, 1978, 1983
END-OF-SEASON TABLE POSITION
1997/98 Bundesliga 17th1998/99 Bundesliga 2 10th1999/00 Bundesliga 2 1st2000/01 Bundesliga 10th2001/02 Bundesliga 17th2002/03 Bundesliga 2 2nd2003/04 Bundesliga 18th2004/05 Bundesliga 2 1st2005/06 Bundesliga 17th2006/07 Bundesliga 2 9th
1332008 BUNDESLIGA REPORT
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
1. FSV MAINZ 05
CLUB HISTORY OF CLUB’S SUCCESS
CLUB OFFICES
1. FSV Mainz 05 e.V.
Postfach 1969
55009 Mainz
Germany
www.mainz05.de
LEGAL FORM
Registered Association
PRESIDENTIAL COMMITTEE/
MANAGEMENT
Harald Strutz (President),
Jürgen Doetz (Vice-President),
Peter Arens (Vice-President),
Karl-Heinz Elsäßer (Vice-President)
MEMBERS (PRESIDENTIAL COMMITTEE)
Hubert Friedrich, Friedhelm Andres, Bernhard
Geitel, Manfred Thöne, Christian Heidel
MEMBERS
9,400
FAN CLUBS
188
NAME OF STADIUM
Bruchwegstadion
MAIN SPONSOR
DBV-Winterthur (since 2004)
CO-SPONSORS/PREMIUM PARTNERS
Coface Deutschland, Orgentec, Globus,
Lotto Rheinland-Pfalz, Coca-Cola, Kirner,
Lotto (kit sponsor), Auto-Kraft/Löhr
Automobile, Profi AG, SWR1, Landesbank
Rheinland-Pfalz, Urano, Allgemeine Zeitung
KIT SPONSOR
Lotto (since 2001)
GERMAN AMATEUR CHAMPION
1982
PROMOTION TO THE BUNDESLIGA 2
1988, 1990
PROMOTION TO THE BUNDESLIGA
2004
UEFA CUP PARTICIPANT
2005
END-OF-SEASON TABLE POSITION
1997/98 Bundesliga 2 10th1998/99 Bundesliga 2 7th1999/00 Bundesliga 2 9th2000/01 Bundesliga 2 14th2001/02 Bundesliga 2 4th2002/03 Bundesliga 2 4th2003/04 Bundesliga 2 3rd2004/05 Bundesliga 11th2005/06 Bundesliga 11th2006/07 Bundesliga 16th
134 2008 BUNDESLIGA REPORT
OVERVIEW OF BUNDESLIGA 2 CLUBS
BORUSSIA MÖNCHENGLADBACH
CLUB HISTORY OF CLUB’S SUCCESS
CLUB OFFICES
Borussia VfL 1900 Mönchengladbach GmbH
Hennes-Weisweiler-Allee 1
41179 Mönchengladbach
Germany
www.borussia.de
LEGAL FORM
Registered Association (holds 100 % of the
limited liability company)
PRESIDENTIAL COMMITTEE/
MANAGEMENT
Rolf Königs (President),
Siegfried Söllner (Vice-President),
Stephan A.C. Schippers (Managing Director),
Christian Ziege (Sports Director)
SUPERVISORY BOARD
Hermann Jansen (Chairman),
Norbert Bocks, Dr Dirk W. Rosenbaum,
Stefan Krebs, Prof. Dr Reiner Körfer,
Prof. Dr Günter Konrad,
Dr jur. Karl-Theodor Herfs
MEMBERS
36,000
FAN CLUBS
580
NAME OF STADIUM
BORUSSIA-PARK (since 31 July 2004)
MAIN SPONSOR
KYOCERA (since 1 January 2005)
CO-SPONSORS/PREMIUM PARTNERS
CIV, Lotto, Jever, Audi, Böklunder, Air Berlin,
Rheinische Post, Gardeur, Frankenheim Alt,
Coca-Cola, Heinecke Dienstleistungen,
Kamps, Langnese, NVV, EGN, T-Home,
Kaiser’s Tengelmann
KIT SPONSOR
Lotto (since 1 July 2003)
GERMAN LEAGUE CHAMPION
1970, 1971, 1975, 1976, 1977
GERMAN FA CUP WINNER
1960, 1973, 1995
UEFA CUP WINNER
1975, 1979
END-OF-SEASON TABLE POSITION
1997/98 Bundesliga 15th1998/99 Bundesliga 18th1999/00 Bundesliga 2 5th2000/01 Bundesliga 2 2nd2001/02 Bundesliga 12th2002/03 Bundesliga 12th2003/04 Bundesliga 11th2004/05 Bundesliga 15th2005/06 Bundesliga 10th2006/07 Bundesliga 18th
1352008 BUNDESLIGA REPORT
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
TSV 1860 MÜNCHEN
CLUB HISTORY OF CLUB’S SUCCESS
CLUB OFFICES
TSV München von 1860 GmbH & Co. KGaA
Grünwalder Straße 114
81547 München
Germany
www.tsv1860.de
LEGAL FORM
GmbH & Co. KGaA (limited commercial
partnership) since 1 July 2002
MANAGEMENT
Dr Stefan Ziffzer (Chairman), Stefan Reuter
SUPERVISORY BOARD TSV MÜNCHEN
VON 1860 GMBH & CO. KGAA
Christoph Öfele (Chairman), Rainer Beeck
(Deputy Chairman), Dr Albrecht von Linde
(President of the Registered Association),
Karsten Wettberg, Franz Maget (both Vice-
Presidents of the Registered Association),
Prof. Dr Peter Lutz (Chairman of the
Supervisory Board of the Registered
Association), Josef Brauner, Christine
Jodlbauer, Willi Mantel, Karl Rauh,
Dr Christian Ude, Christian Waggershauser
MEMBERS
19,760
FAN CLUBS
approx. 500
NAME OF STADIUM
Allianz Arena (since 1 July 2005)
MAIN SPONSOR
Trenkwalder (since 1 July 2007)
PREMIUM PARTNERS
Hacker-Pschorr, Jack Wolfskin, expert
TechnoMarkt, Coca-Cola, M-net Telekommuni-
kations GmbH, Gutscheinbuch.de, Stadtspar-
kasse München, MAHAG, Air Berlin,
FTI Touristik
SPONSORS
Flughafen München, Stadtwerke München,
Hydro-Tech, Radio Gong, AHD Sitzberger,
Mercure Hotels, MAN, World of Investment,
Under Armour, ratiopharm, Xenofit,
Die Reisekutsche, TELBA, Meindl
KIT SPONSOR
Kappa (since 1 July 2006)
GERMAN LEAGUE CHAMPION
1966
GERMAN LEAGUE CHAMPION RUNNER-UP
1931, 1967
GERMAN FA CUP WINNER
1942, 1964
EUROPEAN CUP WINNERS’
CUP WINNER FINALIST
1965
UEFA CUP PARTICIPANT
1997, 2000
END-OF-SEASON TABLE POSITION
1997/98 Bundesliga 13th1998/99 Bundesliga 9th1999/00 Bundesliga 4th2000/01 Bundesliga 11th2001/02 Bundesliga 9th2002/03 Bundesliga 10th2003/04 Bundesliga 17th2004/05 Bundesliga 2 4th2005/06 Bundesliga 2 13th2006/07 Bundesliga 2 8th
136 2008 BUNDESLIGA REPORT
OVERVIEW OF BUNDESLIGA 2 CLUBS
KICKERS OFFENBACH
CLUB HISTORY OF CLUB’S SUCCESS
CLUB OFFICES
Offenbacher Fußballclub Kickers 1901 e.V.
Bieberer Straße 282
63071 Offenbach am Main
Germany
www.ofc.de
LEGAL FORM
Registered Association
ADMINISTRATIVE BOARD
Dr Hans-Peter Adler, Ulrich Bruns,
Andreas Rüger, Ralf Hüber, Lars Kissner,
Achim F. Peters, Jörg Siebert, Stefan Weigand,
Roland Wilkus, Matthias M. Winter
PRESIDENTIAL COMMITTEE
Dieter Müller (President), Thomas Kalt,
Thomas Wolfgramm, Thomas Röder
MEMBERS
1,912
FAN CLUBS
127
NAME OF STADIUM
Bieberer Berg (since 1921)
MAIN SPONSOR
EVO Energieversorgung Offenbach AG
(since 1 July 2000)
KIT SPONSOR
goool (since 1 July 2004)
GERMAN LEAGUE CHAMPION RUNNER-UP
1950, 1959
GERMAN FA CUP WINNER
1970
GERMAN YOUTH CUP RUNNER-UP
1973, 1985
SOUTH GERMAN THIRD DIVISION
CHAMPION
1949, 1955, 1967, 1968, 1970, 1972
PROMOTION TO THE THIRD DIVISION
1997
HESSE FA CUP WINNER
2002, 2003, 2004, 2005
THIRD DIVISION CHAMPION AND
PROMOTION TO THE BUNDESLIGA 2
2005
END-OF-SEASON TABLE POSITION
1997/98 Third Division 8th1998/99 Third Division 2nd1999/00 Bundesliga 2 17th2000/01 Third Division 9th2001/02 Third Division 6th2002/03 Third Division 11th2003/04 Third Division 13th2004/05 Third Division 1st2005/06 Bundesliga 2 11th2006/07 Bundesliga 2 14th
1372008 BUNDESLIGA REPORT
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
VFL OSNABRÜCK
CLUB HISTORY OF CLUB’S SUCCESS
CLUB OFFICES
VfL Osnabrück
Scharnhorststraße 50
49084 Osnabrück
Germany
www.vfl.de
LEGAL FORM
Registered Association
PRESIDENTIAL COMMITTEE
Dr Dirk Rasch (President), Günter Niemeyer
(Vice-President), Axel Gleie (Vice-President)
MANAGEMENT
Ralf Heskamp
MEMBERS
1,750
FAN CLUBS
60
NAME OF STADIUM
osnatel ARENA
MAIN SPONSOR
Herforder Brauerei
PREMIUM SPONSORS
osnatel GmbH, Sparda-Bank Münster eG
CO-SPONSORS
Allianz Generalagentur Körber, Assmann
Büromöbel, Bauunternehmen Becker,
Mercedes BERESA, Coca-Cola, ECS Event
Catering Service, FH Schnelltransporte,
Herkenhoff, Homann Feinkost, Independent
Travel Organisation, Intercookies, Kaffee
Partner, Karmann, klr mediapartner,
Mediavent, Meyer & Meyer, Sanicare
Apotheke, Scholz Versand Service, Schwärter
Druckt, Bauzentrum Seelmeyer, Solarlux,
Sparkasse Osnabrück, Stadtwerke Osnabrück,
SüdLeasing, VGH Versicherung,
Weinrich Schokolade
KIT SPONSOR
Puma
PROMOTION TO THE BUNDESLIGA 2
2000, 2003, 2007
END-OF-SEASON TABLE POSITION
1997/98 Third Division 3rd1998/99 Third Division 1st1999/00 Third Division 1st2000/01 Bundesliga 2 15th2001/02 Third Division 7th2002/03 Third Division 2nd2003/04 Bundesliga 2 18th2004/05 Third Division 4th2005/06 Third Division 10th2006/07 Third Division 2nd
138 2008 BUNDESLIGA REPORT
OVERVIEW OF BUNDESLIGA 2 CLUBS
SC PADERBORN 07
CLUB HISTORY OF CLUB’S SUCCESS
CLUB OFFICES
SC Paderborn 07 e.V.
Hermann-Löns-Straße 127
33104 Paderborn
Germany
www.scpaderborn07.de
LEGAL FORM
Registered Association
PRESIDENTIAL COMMITTEE
Wilfried Finke (President), Josef Ellebracht,
Martin Hornberger (Chief Manager)
SUPERVISORY BOARD
Elmar Volkmann (Chairman),
Rüdiger Völkel (Deputy Chairman),
Elmar Meier, Michael Neitemeier,
Dieter Cramer (Members), Prof. Joan Sofron,
Peter Evers (Coopted Members)
MEMBERS
1,100
FAN CLUBS
25
NAME OF STADIUM
Hermann-Löns-Stadion (since 1957);
paragon arena (from May 2008)
MAIN SPONSORS
Finke-Unternehmensgruppe (since 1997),
Warsteiner Brauerei (kit sponsor)
CO-SPONSORS
Bremer AG, Coca-Cola, Dören-Park,
Energieteam AG, E.ON Westfalen-Weser,
forbo, Janson & Even, Jolmes, Kaimann,
Kampagne “Paderborn überzeugt”, Klingenthal
Sport, Puma, Radio Hochstift, Reinkemeier,
RLS Jakobsmeyer, Scandia-Design, Stiftung
Westfalen, Temming GmbH & Co. KG,
Volksbank Paderborn-Höxter-Detmold,
Westfalen-Blatt
KIT SPONSOR
Puma (since 2005)
CHAMPION OF WESTPHALIA
1994, 2001
WESTPHALIA CUP WINNER
1994, 1996, 2000, 2001, 2002, 2004
PROMOTION TO THE BUNDESLIGA 2
2005
END-OF-SEASON TABLE POSITION
1997/98 Third Division 9th1998/99 Third Division 7th1999/00 Third Division 13th2000/01 Fourth Division 1st2001/02 Third Division 14th2002/03 Third Division 8th2003/04 Third Division 3rd2004/05 Third Division 2nd2005/06 Bundesliga 2 9th2006/07 Bundesliga 2 11th
1392008 BUNDESLIGA REPORT
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
FC ST. PAULI
CLUB HISTORY OF CLUB’S SUCCESS
CLUB OFFICES
FC St. Pauli von 1910 e.V.
Auf dem Heiligengeistfeld
20359 Hamburg
Germany
www.fcstpauli.com
CLUB OFFICES UNTIL APRIL 2008
Stresemannstraße 29
22769 Hamburg
Germany
LEGAL FORM
Registered Association (since 1910)
PRESIDENTIAL COMMITTEE
Corny Littmann (President), Dr Gernot
Stenger, Dr Bernd-Georg Spies, Marcus Schulz
and Stefan Orth (Vice-Presidents)
MANAGING DIRECTOR
Michael Meeske
SUPERVISORY BOARD
Michael Burmester (Chairman), Tay Eich and
Dr Christoph Kröger (Deputy Chairmen),
Uli Reuss, Uwe Doll, Roger Hasenbein,
Lars Sörensen
MEMBERS
7,772
FAN CLUBS
300
NAME OF STADIUM
Millerntor-Stadion
MAIN SPONSOR
Congstar (since 2006)
HERZ VON ST. PAULI CO-SPONSORS
Astra, DO YOU FOOTBALL, Nike,
Pokerroom.tv
KIT SPONSORS
DO YOU FOOTBALL (since 2005)
Nike (since 2005)
END-OF-SEASON TABLE POSITION
1997/98 Bundesliga 2 4th1998/99 Bundesliga 2 9th1999/00 Bundesliga 2 14th2000/01 Bundesliga 2 3rd2001/02 Bundesliga 18th2002/03 Bundesliga 2 17th2003/04 Third Division 8th2004/05 Third Division 7th2005/06 Third Division 6th2006/07 Third Division 1st
PROMOTION TO THE BUNDESLIGA
1977, 1988, 1995, 2001
GERMAN FA CUP SEMI-FINALIST
2006
140 2008 BUNDESLIGA REPORT
OVERVIEW OF BUNDESLIGA 2 CLUBS
SV WEHEN WIESBADEN
CLUB HISTORY OF CLUB’S SUCCESS
CLUB OFFICES
SV Wehen Taunusstein e.V.
Mainzer Straße 98-102
65189 Wiesbaden
Germany
www.svw-w.de
LEGAL FORM
Registered Association
PRESIDENTIAL COMMITTEE
Heinz Hankammer (President),
Rainer Wehner (Vice-President),
Markus Hankammer (Vice-President)
MANAGEMENT
Dr Markus Irmscher (Commercial Director),
Uwe Stöver (Sports Director)
MEMBERS
approx. 600
FAN CLUBS
16
NAME OF STADIUM
BRITA-Arena (since 2007)
MAIN SPONSOR
Victor’s Residenz Hotels (since 2007)
CO-SPONSORS
BRITA, Nike, Coca-Cola, Naspa, RMV, Condor,
Wiesbaden.eins.de, Wiesbadener Volksbank,
TelDaFax, Auto Rossel, HiFi Profis, HR1, Licher
KIT SPONSOR
Nike
THIRD DIVISION SOUTH CHAMPION
2007
HESSE FA CUP WINNER
1988, 1992, 2000
PROMOTION TO THE BUNDESLIGA 2
2007
END-OF-SEASON TABLE POSITION
1997/98 Third Division 13th1998/99 Third Division 6th1999/00 Third Division 13th2000/01 Third Division 11th2001/02 Third Division 6th2002/03 Third Division 7th2003/04 Third Division 7th2004/05 Third Division 3rd2005/06 Third Division 3rd2006/07 Third Division 1st
1412008 BUNDESLIGA REPORT
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
05UNTERPUNKT
142 2008 BUNDESLIGA REPORT
LEAGUE FACTS AND FICTURES
05.1 MATCH OPERATIONS 144
05.2 FINANCES AND LICENSING 160
05.3 MARKETING AND COMMUNICATION 180
05.4 RIGHTS AND LICENSES 184
05.5 THE ALL-TIME LEAGUE STATS 190
1432008 BUNDESLIGA REPORT
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
UEFA (2007-2009 election period)
UEFA Executive Committee
Gerhard Mayer-Vorfelder (UEFA Vice-President),
Honorary League Association Member
Professional Football Strategy Council
Gerhard Mayer-Vorfelder,
Honorary League Association Member
Financial Committee
Gerhard Mayer-Vorfelder,
Honorary League Association Member
Club Competitions Committee
Karl-Heinz Rummenigge (First Vice-Chairman),
League Association
HatTrick Committee
Gerhard Mayer-Vorfelder (Chairman),
Honorary League Association Member
Technical Development Committee
Franz Beckenbauer (Deputy Chairman)
Players’ Status, Transfer and Agents
and Match Agents Committee
Wolfgang Holzhäuser, League Association
Marketing Advisory Committee
Gerhard Mayer-Vorfelder (Deputy Chairman),
Honorary League Association Member
Football Committee
Franz Beckenbauer (Chairman)
European Club Association (ECA)
Karl-Heinz Rummenigge (Chairman), League Association
FIFA (2007-2009 election period)
FIFA Executive Committee
Franz Beckenbauer
Football Committee
Franz Beckenbauer
FIFA Club Working Group
Karl-Heinz Rummenigge, League Association
Organising Committee for the
2010 FIFA World CupTM
Franz Beckenbauer
Players’ Status Committee
Gerhard Mayer-Vorfelder,
Honorary League Association Member
FIFA Dispute Resolution Chamber
Dr Reinhard Rauball, League Association
THE LEAGUE – A KEY COMPONENT IN THE WORLD OF FOOTBALL (correct as of 24 January 2008)
144 2008 BUNDESLIGA REPORT
MATCH OPERATIONS
EPFL (2008/2009 – 2010/2011 election period)
Board of Directors
Dr Reinhard Rauball, League Association
Voting representatives within general
assembly of members
Dr Reinhard Rauball, League Association
Holger Hieronymus, DFL
Dr Holger Blask, DFL
STANDING COMMITTEES (2008-2011 election period)
Professional Football Finance Committee
Christian Müller, DFL
European Union Affairs Committee
Dr Holger Blask, DFL
Social Dialogue Committee
Dr Holger Blask, DFL
Refereeing Committee
Hellmut Krug, DFL
Competitions Committee
Holger Hieronymus, DFL
Marketing and Media Committee
Christian Seifert (Deputy Chairman), DFL
Players’ Transfer and Players’ Agents Committee
Holger Hieronymus (Chairman), DFL
Social Responsibility Committee
Tom Bender, DFL
145
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
2008 BUNDESLIGA REPORT
DFB (2007-2009 election period)
DFB Presidential Committee
Dr Reinhard Rauball (Senior Vice-President)
Christian Seifert (Vice-President)
Peter Peters (Vice-President)
Harald Strutz (Vice-President)
Franz Beckenbauer
Gerhard Mayer-Vorfelder (Honorary President),
Honorary League Association Member
DFB Board
Heribert Bruchhagen, League Association
Michael Meier, League Association
Andreas Rettig, League Association
Karl-Heinz Rummenigge, League Association
Dr Heinrich Breit, League Association
Kurt Gaugler, League Association
Roland Kentsch, League Association
Manfred Müller, League Association
Ulrich Ruf, League Association
Holger Hieronymus, DFL
Tom Bender, DFL
Christian Müller, DFL
DFB Auditing Department
Christian Müller, DFL
DFB Competitions Committee
Holger Hieronymus, DFL
Götz Bender, DFL
DFB Disciplinary Committee
Dr Hubertus Behncke, League Association
DFB Referees’ Committee
Holger Hieronymus, DFL
Hellmut Krug, DFL
DFB Youth Committee
Andreas Nagel, DFL
Rolf Rüssmann, League Association
DFB Committee for Girls’ and Women’s Football
Götz Bender, DFL
Gerd Hein, League Association
Anti-Doping Committee
Dr Reinhard Rauball, League Association
Dr Karl-Heinrich Dittmar, League Association
Sports Medicine Committee
Andreas Nagel, DFL
Dr Götz Dimanski, League Association
Committee for Prevention and Safety
Joachim Baur, DFL
Peter Peters, League Association
Birger Naß, DFL
Public Finance and Licensing Committee
Christian Müller, DFL
Wolfgang Hotze, League Association
Prof. Dr Fritz Scherer, League Association
THE LEAGUE – A KEY COMPONENT IN THE WORLD OF FOOTBALL (correct as of 24 January 2008)
146 2008 BUNDESLIGA REPORT
MATCH OPERATIONS
Coaching Development Section
Holger Hieronymus, DFL
Birger Naß, DFL
Jürgen Klopp, League Association
Voluntary Work Committee
Thomas Schneider, DFL
Playing Fields and Stadium Construction Committee
Joachim Baur, DFL
Peter Peters, League Association
Prof. Dr Fritz Scherer, League Association
IT Committee
Holger Hieronymus, DFL
DFB Federal Court
Ulrich Schäfer (Member of League Association)
Florian Grothe (Member of League Association)
Ralf Hauptmann (Member of League Association)
Norbert Maurer (Member of League Association)
Philipp Reschke (Member of League Association)
DFB Disciplinary Court
Klaus Thomforde (Member of League Association)
Christian Hinzpeter (Member of League Association)
Uwe Krause (Member of League Association)
Henning Bürger (Member of League Association)
Jörg Albracht (Member of League Association)
147
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
2008 BUNDESLIGA REPORT
DOMESTIC COMPETITIONS
GERMAN LEAGUE CHAMPIONS
Season 1997/ 1998/ 1999/ 2000/ 2001/ 2002/ 2003/ 2004/ 2005/ 2006/ Champion-
1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 ships
FC Bayern Munich Champs Champs Champs Champs Champs Champs 6
Borussia Dortmund Champs 1
Werder Bremen Champs 1
1. FC Kaiserslautern Champs 1
VfB Stuttgart Champs 1
GERMAN FA CUP WINNERS
Season 1997/ 1998/ 1999/ 2000/ 2001/ 2002/ 2003/ 2004/ 2005/ 2006/ German FA
1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 Cup Wins
FC Bayern Munich Winners Winners Winners Winners Winners 5
Werder Bremen Winners Winners 2
FC Schalke 04 Winners Winners 2
1. FC Nürnberg Winners 1
LEAGUE CUP WINNERS
Season 1997/ 1998/ 1999/ 2000/ 2001/ 2002/ 2003/ 2004/ 2005/ 2006/ League Cup
1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 Wins
FC Bayern Munich Winners Winners Winners Winners Winners 5
Hertha BSC Winners Winners 2
Hamburger SV Winners 1
FC Schalke 04 Winners 1
Werder Bremen Winners 1
The Bundesliga stands for excitement and a balanced com-
petition. Five different clubs were crowned German cham -
pions over the past decade. In May 2007, VfB Stuttgart
played surprisingly well and came out as Bundesliga cham-
pions, having last won the trophy in 1992. 1.FC Kaisers-
lautern is the first and to date only club to manage the feat
of winning the German League Cup directly after their pro-
motion to the Bundesliga in 1998. And 2002 and 2004 saw
another change at the top with Borussia Dortmund and
Werder Bremen, respectively, winning the championship.
During the nail-biting final match of the 2000/2001 season
FC Schalke 04 was only seconds away from achieving a
long-cherished goal. This would have been their first time as
German champions since the foundation of the Bundesliga.
The participation of German clubs in international compe-
titions speaks for itself. In the past decade, 19 clubs man-
aged to “get into Europe”, as football parlance goes. FC
Bayern Munich strode ahead and qualified nine times for
the Champions League, Bayer 04 Leverkusen coming in
hot second with five Champion League participations un-
der their belt. The fact that 1860 München, SC Freiburg,
1. FC Nürnberg, VfL Bochum and MSV Duisburg all man-
aged to participate in the UEFA Cup goes to show that
supposed outsiders are quite able to hold their own on the
field of international football.
148 2008 BUNDESLIGA REPORT
MATCH OPERATIONS
INTERNATIONAL COMPETITIONS
UI CUP PARTICIPATION AND UEFA CUP QUALIFICATION
Year 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 UIC UCUP
Participation Participation
VfB Stuttgart 2 2
VfL Wolfsburg X X X X X 5 0
TSV 1860 München X X 2 0
Werder Bremen X X 3 1
1. FC Kaiserslautern X 1 0
FC Schalke 04 2 2
Hamburger SV X X 4 2
Borussia Dortmund X X 2 0
Hertha BSC 1 1
F.C. Hansa Rostock X 1 0
MSV Duisburg X 1 0
PARTICIPATION IN UEFA CHAMPIONS LEAGUE / UEFA CUP
Season 1998/ 1999/ 2000/ 2001/ 2002/ 2003/ 2004/ 2005/ 2006/ 2007/ UCL UCUP
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 Participation Participation
FC Bayern Munich 9 1
Bayer 04 Leverkusen 5 4
Werder Bremen 4 4
FC Schalke 04 3 5
Borussia Dortmund 3 1
VfB Stuttgart 2 5
Hamburger SV 2 3
Hertha BSC 1 6
1. FC Kaiserslautern 1 3
1. FC Nürnberg 0 1
Eintracht Frankfurt 0 1
1. FSV Mainz 05 0 1
Alemannia Aachen 0 1
VfL Bochum 0 1
1. FC Union Berlin 0 1
SC Freiburg 0 1
TSV 1860 München 0 1
VfL Wolfsburg 0 1
MSV Duisburg 0 1
UEFA Champions League Participation Participation in UEFA Cup / European Cup Winners’ Cup until 1998/1999
X Participation in UI CUP Qualification for the UEFA Cup (UCUP 2000 means participating in UEFA CUP 2000/2001)
149
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
2008 BUNDESLIGA REPORT
ATTENDANCE FIGURES
BUNDESLIGA – PAID ADMISSIONS
2003/2004 2004/2005 2005/2006 2006/2007
Total paid admissions 10,724,586 10,765,974 11,686,554 11,518,923
of which season tickets (total) 5,735,851 5,870,508 6,508,059 6,140,765
proportion of season tickets (relative) 53.48 % 54.53 % 55.69 % 53.31 %
of which day tickets (total) 4,988,735 4,895,466 5,178,495 5,378,158
proportion of day tickets (relative) 46.52 % 45.47 % 44.31 % 46.69 %
Paid admissions, per match 35,048 35,183 38,191 37,644
of which season tickets per match 18,745 19,185 21,268 20,068
of which day tickets per match 16,303 15,998 16,923 17,576
Gross price of tickets, per spectator (in €) 15.63 16.81 18.63 18.91
BUNDESLIGA 2 – PAID ADMISSIONS
2003/2004 2004/2005 2005/2006 2006/2007
Total paid admissions 2,630,019 3,694,610 3,678,142 4,667,298
of which season tickets (total) 873,851 1,353,404 1,330,080 1,746,975
proportion of season tickets (relative) 33.23 % 36.63 % 36.16 % 37.43 %
of which day tickets (total) 1,756,168 2,341,206 2,348,062 2,920,323
proportion of day tickets (relative) 66.77 % 63.37 % 63.84 % 62.57 %
Paid admissions, per match 8,595 12,074 12,020 15,253
of which season tickets per match 2,856 4,423 4,347 5,709
of which day tickets per match 5,739 7,651 7,673 9,544
Gross price of tickets, per spectator (in €) 10.04 10.72 11.30 12.38
LICENSED FOOTBALL – PAID ADMISSIONS
2003/2004 2004/2005 2005/2006 2006/2007
Total paid admissions 13,354,605 14,460,584 15,364,696 16,186,221
of which season tickets (total) 6,609,702 7,223,912 7,838,139 7,887,740
proportion of season tickets (relative) 49.49 % 49.96 % 51.01 % 48.73 %
of which day tickets (total) 6,744,903 7,236,672 7,526,557 8,298,481
proportion of day tickets (relative) 50.51 % 50.04 % 48.99 % 51.27 %
Paid admissions, per match 21,821 23,628 25,106 26,448
of which season tickets per match 10,799 11,805 12,806 12,888
of which day tickets per match 11,022 11,824 12,299 13,560
Gross price of tickets, per spectator (in €) 14.53 15.25 16.88 17.03
150 2008 BUNDESLIGA REPORT
MATCH OPERATIONS
Interest in licensed football increased again during the last
season; the licensed clubs sold about 820,000 tickets more
than the previous season, increasing total sales by 5.3 per
cent to 16,186,221 tickets. With 11,518,923 tickets sold
in the 2006/2007 season, the Bundesliga was able to
almost match the record-selling 2005/2006 season
(11,686,554 tickets sold). Ticket sales for the Bundes -
liga 2 were boosted by the fact that 1.FC Köln and 1.FC
Kaiserslautern were relegated from the top flight in 2006,
and both clubs have large stadiums and an extensive fan
base. Compared to the 2003/2004 season, which saw ticket
sales stand at 2,630,019, almost twice as many match
tickets were sold for the 2006/2007 season (4,667,298).
Compared to other European leagues, the Bundesliga
remains by far the number one with an average of 37,644
tickets sold per match. Many clubs put a limit on their
season ticket sales in summer to ensure a sufficient supply
of day tickets. The 36 licensed clubs were nonetheless
capable of increasing total sales to 7,887,740 tickets.
Interestingly, over 1,000 day tickets more were sold per
match compared to the 2005/2006 season.
151
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
2008 BUNDESLIGA REPORT
SPECTATORS
BUNDESLIGA – HISTORICAL DEVELOPMENT
Bundesliga Bundesliga 2 Licensed Football
Season Matches Spectators Ø per Match Matches Spectators Ø per Match Matches Spectators Ø per Match
1963/64 240 5,909,776 24,624 240 5,909,776 24,624
1964/65 240 6,492,539 27,052 240 6,492,539 27,052
1965/66 306 7,094,666 23,185 306 7,094,666 23,185
1966/67 306 7,129,485 23,299 306 7,129,485 23,299
1967/68 306 6,147,508 20,090 306 6,147,508 20,090
1968/69 306 6,550,497 21,407 306 6,550,497 21,407
1969/70 306 6,113,726 19,979 306 6,113,726 19,979
1970/71 306 6,322,114 20,661 306 6,322,114 20,661
1971/72 306 5,487,286 17,932 306 5,487,286 17,932
1972/73 306 5,014,332 16,387 306 5,014,332 16,387
1973/74 306 6,293,167 20,566 306 6,293,167 20,566
1974/75 306 6,738,303 22,021 760 5,037,280 6,628 1066 11,775,583 11,047
1975/76 306 6,768,448 22,119 760 4,617,760 6,076 1066 11,386,208 10,681
1976/77 306 7,401,686 24,189 760 4,539,480 5,973 1066 11,941,166 11,202
1977/78 306 7,936,765 25,937 760 3,660,160 4,816 1066 11,596,925 10,879
1978/79 306 7,351,341 24,024 760 3,065,080 4,033 1066 10,416,421 9,772
1979/80 306 7,045,940 23,026 760 3,246,720 4,272 1066 10,292,660 9,655
1980/81 306 6,895,851 22,535 760 3,547,680 4,668 1066 10,443,531 9,797
1981/82 306 6,280,388 20,524 380 2,940,820 7,739 686 9,221,208 13,442
1982/83 306 6,180,704 20,198 380 1,809,560 4,762 686 7,990,264 11,648
1983/84 306 5,918,003 19,340 380 2,225,280 5,856 686 8,143,283 11,871
1984/85 306 5,765,284 18,841 380 1,974,100 5,195 686 7,739,384 11,282
1985/86 306 5,405,571 17,665 380 1,580,040 4,158 686 6,985,611 10,183
1986/87 306 5,937,044 19,402 380 2,051,620 5,399 686 7,988,664 11,645
1987/88 306 5,705,523 18,646 380 1,558,760 4,102 686 7,264,283 10,589
1988/89 306 5,394,943 17,631 380 2,116,600 5,570 686 7,511,543 10,950
A record-breaking 16,186,221 million spectators flocked
to the Bundesliga and Bundesliga 2 stadiums in the past
season. German licensed football has put much distance
between itself and the rest of the European elite leagues.
Fans are taken with the evenly-matched competition held
in modern stadiums, and the attractive and exciting foot-
ball, turning the matches into another eventful highlight
weekend after weekend.
The Bundesliga 2 was also able to pull in the crowds: com-
pared to the 2005/2006 season, attendances increased
by over 3,000 fans per match to 15,253. Ten years ago only
8,069 spectators on average came to watch the Bundes -
liga 2 matches.
152 2008 BUNDESLIGA REPORT
MATCH OPERATIONS
BUNDESLIGA – HISTORICAL DEVELOPMENT
Bundesliga Bundesliga 2 Licensed Football
Season Matches Spectators Ø per Match Matches Spectators Ø per Match Matches Spectators Ø per Match
1989/90 306 6,048,207 19,765 380 2,604,900 6,855 686 8,653,107 12,614
1990/91 306 6,275,437 20,508 380 2,489,000 6,550 686 8,764,437 12,776
1991/92 380 8,600,801 22,634 384 2,101,771 5,473 764 10,702,572 14,009
1992/93 306 7,396,857 24,173 552 2,802,415 5,077 858 10,199,272 11,887
1993/94 306 7,986,681 26,100 380 2,344,177 6,169 686 10,330,858 15,060
1994/95 306 8,476,885 27,702 306 2,013,315 6,579 612 10,490,200 17,141
1995/96 306 8,906,792 29,107 306 2,104,693 6,878 612 11,011,485 17,993
1996/97 306 8,776,265 28,681 306 2,476,382 8,093 612 11,252,647 18,387
1997/98 306 9,520,385 31,112 306 2,468,993 8,069 612 11,989,378 19,590
1998/99 306 9,455,582 30,901 306 2,360,228 7,713 612 11,815,810 19,307
1999/00 306 8,849,661 28,920 306 3,306,086 10,804 612 12,155,747 19,862
2000/01 306 8,696,712 28,421 306 2,925,227 9,560 612 11,621,939 18,990
2001/02 306 9,503,367 31,057 306 2,454,299 8,021 612 11,957,666 19,539
2002/03 306 9,764,735 31,911 306 3,089,625 10,097 612 12,854,360 21,004
2003/04 306 10,724,586 35,048 306 2,630,019 8,595 612 13,354,605 21,821
2004/05 306 10,765,974 35,183 306 3,694,544 12,074 612 14,460,518 23,628
2005/06 306 11,686,554 38,191 306 3,678,142 12,020 612 15,364,696 25,106
2006/07 306 11,518,923 37,644 306 4,667,298 15,253 612 16,186,221 26,448
DEVELOPMENT OF ATTENDANCES SINCE 1994/1995
Tickets sold
18,000,000
16,000,000
14,000,000
12,000,000
10,000,000
8,000,000
6,000,000
4,000,000
2,000,000
0
94/95 95/96 96/97 97/98 98/99 99/00 00/01 01/02 02/03 03/04 04/05 05/06 06/07
Licensed Football Bundesliga Bundesliga 2
16,186,221
11,518,923
4,667,298
153
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
2008 BUNDESLIGA REPORT
LICENSED PLAYERS
NUMBER OF LICENSED PLAYERS
Season Bundesliga Bundesliga 2 Total
1992/1993 385 462 847
1993/1994 358 398 756
1994/1995 363 641 704
December 1995 – Bosman ruling
1995/1996 362 330 692
1996/1997 383 370 753
1997/1998 426 381 807
1998/1999 448 395 843
1999/2000 462 409 871
2000/2001 475 426 901
2001/2002 477 444 921
2002/2003 476 403 879
2003/2004 480 413 893
2004/2005 476 424 900
2005/2006 445 409 854
2006/2007 464 431 895
2007/2008 503 474 977
SHARE OF FOREIGN LICENSED PLAYERS
Season Bundesliga Bundesliga 2 Total
1992/1993 59 15 % 74 16 % 133 16 %
1993/1994 62 17 % 64 16 % 126 17 %
1994/1995 69 19 % 54 16 % 123 17 %
December 1995 – Bosman ruling
1995/1996 70 19 % 56 17 % 126 18 %
1996/1997 106 28 % 84 23 % 190 25 %
1997/1998 159 37 % 96 25 % 255 31 %
1998/1999 185 41 % 130 33 % 315 37 %
1999/2000 194 42 % 157 38 % 351 40 %
2000/2001 208 44 % 140 33 % 348 39 %
2001/2002 224 47 % 165 37 % 389 42 %
2002/2003 236 50 % 142 35 % 378 43 %
2003/2004 235 49 % 148 36 % 383 43 %
2004/2005 233 49 % 163 38 % 396 44 %
2005/2006 199 45 % 151 37 % 350 41 %
2006/2007 212 46 % 154 36 % 366 41 %
2007/2008 234 47 % 167 36 % 401 41 %
1992/1993 – Bundesliga 2 24 Clubs
1993/1994 – Bundesliga 2 20 Clubs
1992/1993 – Bundesliga 2 24 Clubs
1993/1994 – Bundesliga 2 20 Clubs
The 36 clubs and joint stock companies have signed
more professional players than ever during the current
2007/2008 season. A total of 977 professional players
grace the Bundesliga and the Bundesliga 2. For the first
time ever, the Bundesliga has exceeded the 500-mark in
terms of licensed club players, resulting in an average of
28 players per squad. The clubs always give young players
in particular from their own academies a chance to turn
professional.
The share of foreign licensed players has remained stable
over the past three years. At 41 per cent, it has even
dropped significantly compared to the 2002/2003 and
2004/2005 seasons. This in turn has boosted the figures
of German players who are given the opportunity of gain-
ing more match practise and top-level experience. The
highly-qualified coaches of the clubs’ youth academies
have honed the skills of these young players, making them
an asset to the professional game.
154 2008 BUNDESLIGA REPORT
MATCH OPERATIONS
YOUTH ACADEMIES
BUNDESLIGA
No. teams No. players
U23 18 364
U19/18 22 471
U17 18 380
U16 15 301
U15 18 353
U14 18 333
U13 18 324
U12 18 293
Total 145 2,819
BUNDESLIGA 2
No. teams No. players
U23 14 279
U19/18 16 330
U17 14 279
U16 13 255
U15 14 256
U14 14 255
U13 14 241
U12 14 233
Total 113 2,128
155
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
2008 BUNDESLIGA REPORT
AVERAGE POINTS IN THE BUNDESLIGA AVERAGE DIFFERENCE IN POINTS
Season Position 1 to 6 Position 7 to 12 Position 13 to 18 Pos. 1-6 comp. Pos. 1-6 comp. Pos. 7-12 comp.
to pos. 7-12 to pos. 13-18 to pos. 13-18
1997/1998 57.33 44.17 37.33 13.16 20.00 6.84
1998/1999 62.00 43.17 33.33 18.83 28.67 9.84
1999/2000 59.67 44.67 33.83 15.00 25.84 10.84
2000/2001 58.50 47.17 35.83 11.33 22.67 11.34
2001/2002 64.17 46.83 30.67 17.34 33.50 16.16
2002/2003 59.00 45.00 36.17 14.00 22.83 8.83
2003/2004 63.67 43.83 33.00 19.83 30.67 10.83
2004/2005 62.00 47.33 32.83 14.67 29.17 14.50
2005/2006 62.33 41.83 32.83 20.50 29.50 9.00
2006/2007 60.50 44.00 35.33 16.50 25.17 8.67
Average 60.92 44.80 34.12 16.12 26.80 10.68
Maximum 64.17 47.33 37.33 20.50 33.50 16.16
Minimum 57.33 41.83 30.67 11.33 20.00 6.84
POINTS BY TABLE POSITION
156 2008 BUNDESLIGA REPORT
MATCH OPERATIONS
AVERAGE POINTS IN THE BUNDESLIGA 2 AVERAGE DIFFERENCE IN POINTS
Season Position 1 to 6 Position 7 to 12 Position 13 to 18 Pos. 1-6 comp. Pos. 1-6 comp. Pos. 7-12 comp.
to pos. 7-12 to pos. 13-18 to pos. 13-18
1997/1998 56.83 44.67 35.00 12.17 21.83 9.67
1998/1999 59.17 45.17 34.50 14.00 24.67 10.67
1999/2000 57.00 44.33 35.83 12.67 21.17 8.50
2000/2001 59.00 47.50 33.67 11.50 25.33 13.83
2001/2002 64.00 46.00 31.00 18.00 33.00 15.00
2002/2003 60.67 44.50 33.17 16.17 27.50 11.33
2003/2004 63.67 43.83 33.00 19.83 30.67 10.83
2004/2005 59.50 46.00 35.67 13.50 23.83 10.33
2005/2006 58.67 45.00 38.17 13.67 20.50 6.83
2006/2007 59.83 45.67 33.17 14.17 26.67 12.50
Average 59.83 45.27 34.32 14.57 25.52 10.95
Maximum 64.00 47.50 38.17 19.83 33.00 15.00
Minimum 56.83 43.83 31.00 11.50 20.50 6.83
The average points or difference in points of the tables’
individual sections makes for interesting reading. Proof
positive that the Bundesliga has become even more excit-
ing these past years. The individual sections of the table
(international positions, ‘midfield’, relegation zone) have
moved closer together, making certain positions hotly
contested. And more clubs are battling for the title or
fighting hard against relegation.
The same can be said for the Bundesliga 2 which has similar
averages compared to the Bundesliga. The balanced nature
of the competition is tellingly revealed in particular by the
first to sixth place. Over the past three years, the promo-
tion candidates had a constant average below 60 points.
The top teams had their work cut out with strong rivals and
were not able to dominate the Bundesliga 2 at will.
157
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
2008 BUNDESLIGA REPORT
BUNDESLIGA
Club Name of stadium Capacity Owner
Hertha BSC Olympiastadion Berlin 74,220 State of Berlin/Senate Administration of the Interior and Sport
DSC Arminia Bielefeld SchücoArena 23,997 DSC Arminia Bielefeld e.V.
VfL Bochum rewirpowerSTADION 31,328 City of Bochum
Werder Bremen Weser-Stadion 42,100 Bremer Weser-Stadion GmbH
FC Energie Cottbus Stadion der Freundschaft 22,746 Sportstättenbetrieb der Stadt Cottbus
Borussia Dortmund Signal Iduna Park 81,187 BVB Stadion GmbH
MSV Duisburg MSV-Arena 31,390 MSV Duisburg Stadionprojekt GmbH & Co. KG
Eintracht Frankfurt Commerzbank-Arena 51,500 Stadion Frankfurt Management GmbH
Hamburger SV HSH Nordbank Arena 57,222 HSV-Stadion HSV-Vermögensverwaltungs GmbH & Co KG
Hannover 96 AWD-Arena 48,664 Hannover 96 Arena GmbH & Co. KG
Karlsruher SC Wildparkstadion 33,560 City of Karlsruhe
Bayer 04 Leverkusen BayArena 21,880 Bayer 04 Immobilien GmbH
FC Bayern Munich Allianz Arena 69,901 Allianz Arena München Stadion GmbH
1. FC Nürnberg easyCredit-Stadion 46,780 City of Nuremberg
F.C. Hansa Rostock DKB-Arena 28,800 Ostseestadion GmbH & Co. KG
FC Schalke 04 VELTINS-Arena 61,482 FC Schalke 04-Stadion-Beteiligungsgesellschaft mbH & Co.
Immobilienverwaltungs KG
VfB Stuttgart Gottlieb-Daimler-Stadion 55,774 Land Capital Stuttgart
VfL Wolfsburg VOLKSWAGEN ARENA 29,049 Wolfsburg AG
THE STADIUMS OF THE LICENSED CLUBS
THE STADIUMS OF THE LICENSED CLUBS
The Bundesliga is a league of superlatives, proudly reflec-
ted by the state-of-the-art stadiums and arenas. With an
average capacity of 45,087 seats the Bundesliga boasts
the largest stadiums and arenas in Europe. Dortmund’s
Signal Iduna Park is Germany’s largest stadium and can
hold up to 81,187 spectators.
An average of 25,975 seats for the Bundesliga 2 is not to
be sniffed at. This figure is somewhat distorted by the fact
that TSV 1860 München plays its home matches in the
Allianz Arena that accommodates up to 69,901 spectators.
STADIUM OWNERSHIP
Ten stadiums belong to holding companies with a variety of
ownership structures. Seven stadiums are held by the town
or region, one stadium is owned directly by the club.
The ownership structure for the Bundesliga 2 is as follows:
Eight stadiums are held by the town or region, four sta-
diums are owned directly by the club, and six stadiums
belong to other holding companies.
158 2008 BUNDESLIGA REPORT
MATCH OPERATIONS
BUNDESLIGA 2
Club Name of stadium Capacity Owner
Alemannia Aachen Tivoli 21,200 Alemannia Aachen GmbH
FC Erzgebirge Aue Erzgebirgsstadion 16,397 District of Aue-Schwarzenberg
FC Augsburg Rosenaustadion 28,000 City of Augsburg
SC Freiburg badenova-Stadion 24,120 City of Freiburg im Breisgau
SpVgg Greuther Fürth Playmobil-Stadion 14,500 Geobra Brandstätter GmbH & Co. KG
1899 Hoffenheim Dietmar-Hopp-Stadion 6,350 TSG 1899 Hoffenheim e.V.
FC Carl Zeiss Jena Ernst-Abbe-Sportfeld 15,505 Kommunale Immobilien Jena
1. FC Kaiserslautern Fritz-Walter-Stadion 48,500 Fritz-Walter-Stadion Kaiserslautern GmbH
TuS Koblenz Stadion Oberwerth 15,000 City of Coblenz
1. FC Köln RheinEnergieStadion 49,958 Kölner Sportstätten GmbH
1. FSV Mainz 05 Bruchwegstadion 20,200 1. FSV Mainz 05 e.V.
Borussia Mönchengladbach Stadion im BORUSSIA-PARK 54,067 Borussia VFL 1900 Mönchengladbach GmbH
TSV 1860 München Allianz Arena 69,901 Allianz Arena München Stadion GmbH
Kickers Offenbach Bieberer Berg 25,000 City of Offenbach (club holds inheritable building rights)
VfL Osnabrück osnatel ARENA 17,112 VfL Osnabrück e.V.
SC Paderborn Hermann-Löns-Stadion* 12,000 City of Paderborn
FC St. Pauli Millerntor-Stadion 17,174 City of Hamburg
SV Wehen Wiesbaden BRITA-Arena 12,566 SV Wehen Wiesbaden e.V.
* paragon arena (from May 2008)
159
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
2008 BUNDESLIGA REPORT
BUNDESLIGA BALANCE SHEET
BUNDESLIGA ASSETS IN € ’000
30.06.2004 30.06.2005 30.06.2006 30.06.2007
Intangible assets 12,366 7,422 10,333 11,728
Player assets 175,194 160,416 162,470 203,114
Tangible fixed assets 178,182 197,859 186,483 191,163
Financial assets 220,014 301,900 331,079 348,432
Receivables, stocks, securities 248,508 197,537 215,867 228,637
Cash on hand / bank 129,636 127,791 152,369 164,379
Accruals 22,950 22,312 15,855 23,222
Total 986,850 1,015,237 1,074,455 1,170,676
The balance sheet of the Bundesliga clubs showed a con-
tinuous upward trend over the past four seasons with
capitalized player assets recording the strongest devel-
opment compared to the previous year. Although this
segment stagnated or even declined in recent years, it has
now increased by a remarkable 25 per cent. Due to the
new media rights agreement and the surplus from the
BUNDESLIGA – DEVELOPMENT OF PLAYER ASSETS
in € ’000
205,000
200,000
195,000
190,000
185,000
180,000
175,000
170,000
165,000
160,000
155,000
150,000
175,194
160,416 162,470
203,114
2004 2005 2006 2007
World Cup, the improved economic conditions have incited
clubs to invest more in player assets.
As a result of the completion of the stadiums post-World
Cup, tangible fixed assets remained almost unchanged at
plus 2.5 per cent and Bundesliga clubs managed to slightly
raise financial assets by 5.2 per cent.
160 2008 BUNDESLIGA REPORT
FINANCES AND LICENSING
BUNDESLIGA LIABILITIES IN € ’000
30.06.2004 30.06.2005 30.06.2006 30.06.2007
Equity capital 203,562 276,002 294,824 423,950
Special item with accrual character 0 7,601 36 7,376
Reserves 59,940 85,094 93,181 89,533
Liabilities 608,094 535,292 569,341 510,323
of which on loans 84,384 90,369 94,129 80,790
of which due to banks 133,758 117,346 157,813 103,087
from trade accounts payable 61,722 76,551 79,443 69,978
of which other accounts payable 328,230 251,026 237,957 256,468
Accrued expense 115,254 111,249 117,073 139,494
Total 986,850 1,015,237 1,074,455 1,170,676
The Bundesliga’s equity capital has hit a new record, rising
by 43.8 per cent over the 2005/2006 season and even
displaying a staggering 108.3 per cent increase compared
to the 2003/2004 season. This impressive development is
linked to a rise of the equity ratio of almost 9 percentage
points to 36.2 per cent; a value which need not shrink from
comparison with most companies listed on the DAX30.
At the same time, liabilities recorded a 10 per cent drop
compared to the same period of the previous year and
thus are the lowest they have been for the past four years.
This shows that the clubs have used the improved results
to reduce the level of borrowed capital.
BUNDESLIGA – DEVELOPMENT OF EQUITY
in € ’000
450,000
400,000
300,000
250,000
200,000
150,000
100,000
50,000
0
203,562
276,002294,824
423,950
2004 2005 2006 2007
161
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
2008 BUNDESLIGA REPORT
BUNDESLIGA 2 BALANCE SHEET
BUNDESLIGA 2 ASSETS IN € ’000
30.06.2004 30.06.2005 30.06.2006 30.06.2007
Intangible assets 216 2,853 1,271 1,335
Player assets 3,402 5,609 6,377 10,338
Tangible fixed assets 55,782 41,879 52,438 38,823
Financial assets 14,400 8,885 3,739 8,268
Receivables, stocks, securities 21,078 29,507 28,032 40,317
Cash on hand / bank 8,262 15,361 13,348 33,324
Accruals 828 1,220 1,174 1,144
Total 103,968 105,315 106,379 133,549
BUNDESLIGA 2 – DEVELOPMENT OF PLAYER ASSETS
in € ’000
12,000
11,000
10,000
9,000
8,000
7,000
6,000
5,000
4,000
3,000
2,000
1,000
0
3,402
5,609
6,377
10,338
2004 2005 2006 2007
The balance sheet figures for the Bundesliga 2 are equally
encouraging. Similar to the Bundesliga, the capitalized
player assets have also substantially grown (plus 62 per
cent compared to the 2005/2006 season). A look at the
past four seasons reveals that this is not a one-off, but a
continuous development. Liquid funds have also grown,
topping last year’s figure by 150 per cent.
162 2008 BUNDESLIGA REPORT
FINANCES AND LICENSING
BUNDESLIGA 2 LIABILITIES IN € ’000
30.06.2004 30.06.2005 30.06.2006 30.06.2007
Equity capital - 34,542 - 32,239 - 6,854 9,139
Special item with accrual character 22,950 16,844 12,653 154
Reserves 11,970 12,560 11,539 16,200
Liabilities 90,702 83,716 77,255 88,727
of which on loans 0 0 0 4,988
of which due to banks 27,216 17,375 29,269 14,537
from trade accounts payable 11,682 12,944 10,183 13,079
of which other accounts payable 51,804 53,396 37,803 56,123
Accrued expense 12,888 24,435 11,787 19,329
Total 103,968 105,315 106,379 133,549
The liabilities side of the balance sheet has also made
significant headway. For the first time since the 2003/2004
season the Bundesliga 2 is recording positive equity capital.
Naturally the development of such an item always de-
pends on the composition of the league. This figure must
be reviewed against the backdrop that the Bundesliga 2
will see seven clubs promoted and relegated, as the case
may be, during this season.
BUNDESLIGA 2 – DEVELOPMENT OF EQUITY
in € ’000
10,000
5,000
0
-5,000
-10,000
-15,000
-20,000
-30,000
-35,000-34,542
-32,239
-6,854
9,139
2004 2005 2006 2007
163
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
2008 BUNDESLIGA REPORT
below the 600-million-mark for the first time. Liabilities
due to banks recorded the highest decline, dropping 34.7
per cent to € 103 million from € 157.8 million for the
2005/2006 season. Liabilities on loans and from trade
accounts payable also dropped moderately.
In the four-year period under review, borrowed capital for
the Bundesliga 2 moved within a narrow margin of between
approx. € 90 million and € 100 million.
During the last season, the clubs and joint stock com-
panies of the Bundesliga and Bundesliga 2 were able to
reduce their borrowed capital (i.e. accumulated liabilities
and reserves) by 6.2 per cent from € 751.3 million in the
2005/2006 season to € 704.8 million in the 2006/2007
season.
In this context, the rather positive development of bor-
rowed capital of the Bundesliga clubs made a real difference.
During the four years under review, this value dropped
FINANCIAL MIX
LICENSED FOOTBALL TOTAL BORROWED CAPITAL IN € ’000
30.06.2004 30.06.2005 30.06.2006 30.06.2007
Reserves 71,910 97,653 104,720 105,734
Liabilities 698,796 619,008 646,597 599,050
of which on loans 84,384 90,369 94,129 85,778
of which due to banks 160,974 134,721 187,081 117,624
from trade accounts payable 73,404 89,495 89,627 83,057
of which other accounts payable 380,034 304,422 275,760 312,591
Total 770,706 716,661 751,317 704,784
BUNDESLIGA TOTAL BORROWED CAPITAL IN € ’000
30.06.2004 30.06.2005 30.06.2006 30.06.2007
Reserves 59,940 85,094 93,181 89,533
Liabilities 608,094 535,292 569,341 510,323
of which on loans 84,384 90,369 94,129 80,790
of which due to banks 133,758 117,346 157,813 103,087
from trade accounts payable 61,722 76,551 79,443 69,978
of which other accounts payable 328,230 251,026 237,957 256,468
Total 668,034 620,386 662,523 599,856
BUNDESLIGA 2 TOTAL BORROWED CAPITAL IN € ’000
30.06.2004 30.06.2005 30.06.2006 30.06.2007
Reserves 11,970 12,560 11,539 16,200
Liabilities 90,702 83,716 77,255 88,727
of which on loans 0 0 0 4,988
of which due to banks 27,216 17,375 29,269 14,537
from trade accounts payable 11,682 12,944 10,183 13,079
of which other accounts payable 51,804 53,396 37,803 56,123 8
Total 102,672 96,275 88,794 104,927
164 2008 BUNDESLIGA REPORT
FINANCES AND LICENSING
LICENSED FOOTBALL TOTAL NET ASSETS IN € ’000
30.06.2004 30.06.2005 30.06.2006 30.06.2007
Equity capital Bundesliga 203,562 276,002 294,824 423,950
Equity capital Bundesliga 2 -34,542 -32,239 -6,854 9,139
Total 169,020 243,762 287,970 433,089
The substantial increase in Bundesliga equity capital also
has an effect on licensed football which records total net
assets in the amount of € 433 million. If one were to deduct
the intangible assets in the form of player assets (around
€ 213 million), this would still leave an adjusted equity
capital to the tune of roughly € 220 million.
1652008 BUNDESLIGA REPORT
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
LICENSED FOOTBALL – PROFIT AND LOSS ACCOUNT
LICENSED FOOTBALL TOTAL REVENUE IN € ’000
2003/2004 2004/2005 2005/2006 2006/2007
Match revenue 235,579 282,187 342,055 365,402
Contribution to total revenue 18.47 % 18.57 % 22.49 % 20.91 %
Advertising revenue 373,116 415,589 417,711 429,589
Contribution to total revenue 29.25 % 27.35 % 27.46 % 24.58 %
Media receipts* 374,642 395,273 400,127 580,077
Contribution to total revenue 29.37 % 26.01 % 26.31 % 33.19 %
Transfer revenue 35,151 58,136 101,015 93,819
Contribution to total revenue 2.76 % 3.83 % 6.64 % 5.37 %
Merchandising revenue 46,122 56,122 62,993 71,046
Contribution to total revenue 3.62 % 3.69 % 4.14 % 4.06 %
Other income 211,140 312,383 197,033 207,882
Contribution to total revenue 16.55 % 20.56 % 12.95 % 11.89 %
Total revenue 1,275,749 1,519,690 1,520,934 1,747,815
DEVELOPMENT TOTAL REVENUE
in € ’000
1,800,000
1,700,000
1,600,000
1,500,000
1,400,000
1,300,000
1,200,000
1,100,000
1,000,000
1,275,749
1,519,749 1,520,934
1,747,815
03/04 04/05 05/06 06/07
BREAKDOWN OF TOTAL REVENUE
2003/2004 2004/2005 2005/2006 2006/2007
Bundesliga revenue 1,090,295 1,284,334 1,287,285 1,456,783
Contribution to total revenue 85.46 % 84.51 % 84.64 % 83.35 %
Bundesliga 2 revenue 185,454 235,356 233,648 291,032
Contribution to total revenue 14.54 % 15.49 % 15.36 % 16.65 %
Licensed football total revenue 1,275,749 1,519,690 1,520,934 1,747,815
For the first time, total revenue realised by all 36 licensed
clubs has risen to more than € 1.7 billion – an increase of
15 per cent over the previous season, and of roughly 37
per cent over the 2003/2004 season. This is mainly attrib-
utable to significantly higher income from the three key
sources of revenue, i.e. match operations, advertising, and
media rights, with the latter benefiting most from the new
media rights agreements. With a 33.19 per cent share of
overall revenue, this item has replaced (and, indeed, swap-
ped positions with) advertising (24.58 per cent) as the
biggest single source of income.
It is equally encouraging to see the Bundesliga 2 increas-
ingly pulling its weight, now accounting for a 16.65 per
cent share in total revenue, the highest value recorded in
the last four seasons.
+ 37 %
* revenues realised from the commercialisation of the media rights in (i) the German championship matches, (ii) the German FA Cup fixtures and (iii) the international club competitions, as well as from (iv) the commercialisation of the TV-related advertising rights marketed by the DFL
166 2008 BUNDESLIGA REPORT
FINANCES AND LICENSING
LICENSED FOOTBALL TOTAL EXPENDITURE IN € ’000
2003/2004 2004/2005 2005/2006 2006/2007
Payroll costs match operations 582,660 599,428 612,046 651,188
Contribution to total expenditure 43.22 % 40.82 % 40.03 % 39.69 %
Expenditure commercial / administrative staff 61,345 63,979 78,284 73,371
Contribution to total expenditure 4.55 % 4.36 % 5.12 % 4.47 %
Transfer costs 169,650 152,008 155,729 185,113
Contribution to total expenditure 12.58 % 10.35 % 10.19 % 11.28 %
Match operation costs 193,050 236,506 266,429 276,480
Contribution to total expenditure 14.32 % 16.11 % 17.43 % 16.85 %
Costs for youth, amateurs and academies 56,916 57,791 60,865 61,629
Contribution to total expenditure 4.22 % 3.94 % 3.98 % 3.76 %
Other expenditure 284,471 358,805 355,575 393,073
Contribution to total expenditure 21.10 % 24.43 % 23.26 % 23.96 %
Total expenditure 1,348,092 1,468,518 1,528,930 1,640,854
Payroll costs for match operations remain by far the high-
est expenditure item for the 2006/2007 season as well,
topping the previous year’s value by 6.4 per cent. How-
ever, as a direct consequence of the significant rise in
player assets (see balance sheet) the highest increase
was recorded for transfer costs.
167
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
2008 BUNDESLIGA REPORT
BUNDESLIGA – PROFIT AND LOSS ACCOUNT
BUNDESLIGA TOTAL REVENUE IN € ’000
2003/2004 2004/2005 2005/2006 2006/2007
Match revenue 207,049 232,227 302,018 309,750
Contribution to total revenue 18.99 % 18.08 % 23.46 % 21.26 %
Advertising revenue 332,994 357,795 360,477 357,220
Contribution to total revenue 30.54 % 27.86 % 28.00 % 24.52 %
Media receipts 291,410 321,700 324,508 480,045
Contribution to total revenue 26.73 % 25.05 % 25.21 % 32.95 %
Transfer revenue 31,947 47,839 92,489 77,463
Contribution to total revenue 2.93 % 3.72 % 7.18 % 5.32 %
Merchandising revenue 43,404 48,902 56,809 65,654
Contribution to total revenue 3.98 % 3.81 % 4.41 % 4.51 %
Other income 183,492 275,871 150,985 166,652
Contribution to total revenue 16.83 % 21.48 % 11.73 % 11.44 %
Total revenue 1,090,295 1,284,334 1,287,285 1,456,783
BUNDESLIGA – SHARE OF REVENUE SOURCES IN TOTAL REVENUE
2003/2004 2004/2005 2005/2006 2006/2007
Match 18.99 % 18.08 % 23.46 % 21.26 %
Advertising 30.54 % 27.86 % 28.00 % 24.52 %
Media 26.73 % 25.05 % 25.21 % 32.95 %
Transfers 2.93 % 3.72 % 7.18 % 5.32 %
Merchandising 3.98 % 3.81 % 4.41 % 4.51 %
Others 16.83 % 21.48 % 11.73 % 11.44 %
For the forth time in succession, the Bundesliga has man-
aged to increase total revenue by 13 per cent to a record
€ 1.45 billion. The clubs continued to benefit from a ba l-
anced revenue stream derived, as was the case in the past,
from the three mainstays (i) matchday takings, (ii) advertis-
ing revenue and (iii) media income, amounting to 78.73 per
cent of total revenue. Predictably enough, media income
again contributes the lion’s share with 32.95 per cent.
2003/2004
2004/2005
2005/2006
2006/2007
Match Media MerchandisingAdvertising Transfers Others
168 2008 BUNDESLIGA REPORT
FINANCES AND LICENSING
BUNDESLIGA TOTAL EXPENDITURE IN € ’000
2003/2004 2004/2005 2005/2006 2006/2007
Payroll costs match operations 492,300 495,879 510,658 530,092
Contribution to total expenditure 42.37 % 40.38 % 39.40 % 39.33 %
Expenditure commercial / administrative staff 54,739 53,483 67,266 58,455
Contribution to total expenditure 4.71 % 4.36 % 5.19 % 4.34 %
Transfer costs 159,354 140,336 143,805 164,480
Contribution to total expenditure 13.71 % 11.43 % 11.10 % 12.20 %
Match operation costs 165,762 195,889 224,781 217,510
Contribution to total expenditure 14.27 % 15.95 % 17.34 % 16.14 %
Costs for youth, amateurs and academies 43,992 40,573 43,040 43,958
Contribution to total expenditure 3.79 % 3.30 % 3.32 % 3.26 %
Other expenditure 245,843 301,864 306,425 333,379
Contribution to total expenditure 21.16 % 24.58 % 23.64 % 24.73 %
Total expenditure 1,161,990 1,228,024 1,295,974 1,347,873
Payroll costs for match operations continues to remain
the largest item on the balance sheet, although its growth
has been moderate at 3.8 per cent. Compared to the
previous season it is even lower than the growth rate for
total revenue (4 per cent).
Transfer costs have outstripped the figure for the pre-
vious season, increasing by 14.4 per cent compared to a
reduction in the cost for match operations (minus 3.2 per
cent). The decrease is primarily due to the relegation of 1.
FC Köln and 1.FC Kaiserslautern, both clubs with World
Cup stadiums.
TRANSFER COSTS
in € ’000
170,000
165,000
160,000
155,000
150,000
145,000
140,000
135,000
130,000
125,000
120,000
115,000
143,805
164,480
140,336
159,354
03/04 04/05 05/06 06/07
169
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
2008 BUNDESLIGA REPORT
BUNDESLIGA 2 – PROFIT AND LOSS ACCOUNT
BUNDESLIGA 2 TOTAL REVENUE IN € ’000
2003/2004 2004/2005 2005/2006 2006/2007
Match revenue 28,530 49,960 40,038 55,652
Contribution to total revenue 15.38 % 21.23 % 17.14 % 19.12 %
Advertising revenue 40,122 57,795 57,234 72,369
Contribution to total revenue 21.63 % 24.56 % 24.50 % 24.87 %
Media receipts 83,232 73,573 75,618 100,033
Contribution to total revenue 44.88 % 31.26 % 32.36 % 34.37 %
Transfer revenue 3,204 10,297 8,526 16,357
Contribution to total revenue 1.73 % 4.37 % 3.65 % 5.62 %
Merchandising revenue 2,718 7,220 6,184 5,393
Contribution to total revenue 1.47 % 3.07 % 2.65 % 1.85 %
Other income 27,648 36,511 46,048 41,230
Contribution to total revenue 14.91 % 15.51 % 19.71 % 14.17 %
Total revenue 185,454 235,356 233,648 291,032
As with the Bundesliga, revenue for Bundesliga 2 has also
reached a new all-time high. The three main contributors
matchday operations, advertising and media income have
shown strong growth compared to the previous season.
This is based both on the income from the new media
agreements and on the league’s composition. In particular
the major clubs such as Cologne and Kaiserslautern score
high records with matchday revenue and advertising.
It is worth mentioning the significant rise in income from
transfers, boosted in particular by the major transfer of, for
instance, Lukas Podolski (1.FC Köln -> FC Bayern Munich)
or Boubacar Sanogo (1.FC Kaiserslautern -> HSV).
170 2008 BUNDESLIGA REPORT
FINANCES AND LICENSING
BUNDESLIGA 2 TOTAL EXPENDITURE IN € ’000
2003/2004 2004/2005 2005/2006 2006/2007
Payroll costs match operations 90,360 103,549 101,388 121,096
Contribution to total expenditure 48.55 % 43.06 % 43.52 % 41.33 %
Expenditure commercial / administrative staff 6,606 10,496 11,018 14,916
Contribution to total expenditure 3.55 % 4.36 % 4.73 % 5.09 %
Transfer costs 10,296 11,672 11,925 20,633
Contribution to total expenditure 5.53 % 4.85 % 5.12 % 7.04 %
Match operation costs 27,288 40,618 41,648 58,970
Contribution to total expenditure 14.66 % 16.89 % 17.88 % 20.13 %
Costs for youth, amateurs and academies 12,924 17,218 17,826 17,671
Contribution to total expenditure 6.94 % 7.16 % 7.65 % 6.03 %
Other expenditure 38,628 56,941 49,151 59,694
Contribution to total expenditure 20.76 % 23.68 % 21.10 % 20.37 %
Total expenditure 186,102 240,494 232,956 292,981
TRANSFER COSTS
in € ’000
22,000
20,000
18,000
16,000
14,000
12,000
10,000
8,000
6,000
4,000
2,000
0
11,67210,296
11,925
20,633
03/04 04/05 05/06 06/07
Where total expenditure and payroll costs for match oper-
ations are concerned the same goes for the Bundesliga 2
as for Bundesliga: both items are on the rise. The increase
in match operation costs is mainly attributable to the fact
that the clubs 1.FC Kaiserslautern and 1.FC Köln, which
both play their home matches in a World Cup stadium, be-
long to the second division.
Transfer costs have also risen considerably to € 20.6
million, corresponding to an increase of 73 per cent com-
pared to the previous season (€ 11.9 million).
171
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
2008 BUNDESLIGA REPORT
RESULT AND PERFORMANCE
RESULT AFTER TAXES – ABSOLUTE IN € ’000
2003/2004 2004/2005 2005/2006 2006/2007
Bundesliga -71,695 56,310 -8,689 108,909
Bundesliga 2 -648 -5,138 693 -1,948
Licensed Football -72,343 51,172 -7,996 106,961
The Bundesliga’s average result after taxes amounts to
€ 6.05 million, an absolute all-time record boosted by the
increase in revenue, whilst expenditure, in particular for
Compared to the previous season, this indicator which fa-
cilitates the comparison of the performance of companies
with different financial structures has more than doubled
in 2006/2007 for the Bundesliga, resulting in another
new record.
RESULT AFTER TAXES – AVERAGE IN € ’000
2003/2004 2004/2005 2005/2006 2006/2007
Bundesliga -3,983 3,128 -483 6,051
Bundesliga 2 -36 -285 38 -108
Licensed Football -2,010 1,421 -222 2,971
EBITDA – AVERAGE IN € ’000
2003/2004 2004/2005 2005/2006 2006/2007
Bundesliga 3,771 11,304 7,357 15,732
Bundesliga 2 738 467 795 785
Licensed Football 2,254 5,885 4,076 8,259
payroll costs for match operations remained the same as
in the previous year.
The Bundesliga 2, on the other hand, has managed to
maintain the previous year’s level, leaving this indicator
clearly in the black for the 2006/2007 season.
172 2008 BUNDESLIGA REPORT
FINANCES AND LICENSING
NUMBER OF CLUBS WITH POSITIVE RESULT AFTER TAXES
18
16
14
12
10
8
6
4
2
0
9 9
12
18
9
12
10
14
2003/2004 2004/2005 2005/2006 2006/2007
Bundesliga Bundesliga 2
For the first time during the period under review, all of
the 18 Bundesliga clubs have realised a profit in the
2006/2007 season, which, again, reflects this league’s
robust financial situation.
Twelve clubs represented in the Bundesliga 2 reported
positive results. Looking at Germany’s second profes-
sional league in its entirety, the 18 clubs together are only
slightly in the red with a minus of € 0.1 million.
173
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
2008 BUNDESLIGA REPORT
Taking the payroll costs for match operations as a basis,
the clubs taking part in the 2006/2007 season have been
divided into three groups of six:
Position 1 to 6
The six clubs with the highest payroll costs for match oper-
ations: more than € 33 million and € 48.7 million on average.
Position 7 to 12
The six clubs with average payroll costs for match oper-
ations: between € 20 million and € 32 million, € 25.7 million
on average.
Position 13 to 18
The six clubs with the lowest payroll costs for match oper-
ations: less than € 20 million and an average of € 13.9 million.
CLUSTERS BY PAYROLL COSTS
BUNDESLIGA EXPENDITURE – AVERAGE PER LICENSEE IN € ’000
2006/2007 Total Payroll Match Ops Admin Staff Transfers Match Ops Youth/Amat./ Others
Academies
Position 1 to 6 124,745 167 % 48,671 165 % 6,050 186 % 17,017 186 % 20,015 166 % 3,541 145 % 29,451 159 %
Position 7 to 12 67,429 90 % 25,743 87 % 2,728 84 % 6,876 75 % 10,194 84 % 2,543 104 % 19,345 104 %
Position 13 to 18 32,472 43 % 13,935 47 % 964 30 % 3,520 39 % 6,043 50 % 1,242 51 % 6,767 37 %
BL average 74,882 100 % 29,450 100 % 3,247 100 % 9,138 100 % 12,084 100 % 2,442 100 % 18,521 100 %
BUNDESLIGA – RESULT AFTER TAXES
Based on payroll costs match operations
Average per licensee in € ’000
2006/2007 Result
Position 1 to 6 7,830
Position 7 to 12 5,675
Position 13 to 18 4,646
BL average 6,051
BUNDESLIGA REVENUE – AVERAGE PER LICENSEE IN € ’000
2006/2007 Total Match Advertising TV Transfers Merchandising Others
Position 1 to 6 132,575 164 % 29,600 172 % 30,143 152 % 41,168 154 % 7,571 176 % 8,320 228 % 15,774 170 %
Position 7 to 12 73,104 90 % 16,187 94 % 21,308 107 % 21,954 82 % 2,349 55 % 2,104 58 % 9,202 99 %
Position 13 to 18 37,117 46 % 5,838 34 % 8,085 41 % 16,886 63 % 2,990 69 % 518 14 % 2,800 30 %
BL average 80,932 100 % 17,208 100 % 19,846 100 % 26,669 100 % 4,303 100 % 3,647 100 % 9,258 100 %
The six clubs with the highest payroll costs for match oper -
ations dominate all income and expenditure items, notice-
ably topping the average of the Bundesliga clubs. The
middle group manages approximately to come close to
the average of the Bundesliga for most items, whilst the
six clubs with the lowest payroll costs for match oper-
ations lag significantly behind the Bundesliga average for
almost all items.
The three groups are closest where media income is con-
cerned, and furthest apart where transfer costs are involved.
174 2008 BUNDESLIGA REPORT
FINANCES AND LICENSING
BUNDESLIGA 2 – RESULT AFTER TAXES
Based on payroll costs match operations
Average per licensee in € ’000
2006/2007 Result
Position 1 to 6 -541
Position 7 to 12 -277
Position 13 to 18 493
BL 2 average -108
BUNDESLIGA 2 REVENUE – AVERAGE PER LICENSEE IN € ’000
2006/2007 Total Match Advertising TV Transfers Merchandising Others
Position 1 to 6 24,634 152 % 5,377 174 % 6,249 155 % 6,806 122 % 1,859 205 % 488 163 % 3,856 168 %
Position 7 to 12 14,157 88 % 2,651 86 % 3,475 86 % 4,983 90 % 777 86 % 293 98 % 1,978 86 %
Position 13 to 18 9,714 60 % 1,247 40 % 2,338 58 % 4,884 88 % 90 10 % 118 39 % 1,038 45 %
BL 2 average 16,168 100 % 3,092 100 % 4,021 100 % 5,557 100 % 909 100 % 300 100 % 2,291 100 %
Position 1 to 6
The six clubs with the highest payroll costs for match oper-
ations: more than € 7.5 million and € 9.7 million on average.
Position 7 to 12
The six clubs with ‘average’ payroll costs for match oper-
ations: between € 5 million and € 7 million, € 5.9 million
on average.
Position 13 to 18
The six clubs with the lowest payroll costs for match oper-
ations: less than € 5 million and an average of € 4.7 million.
The distance between the group with the highest payroll
costs for match operations and the middle group in the
Bundesliga 2 is similar to that of the Bundesliga. By con-
trast, the distance between the middle and bottom group
is comparatively smaller, with both groups closing ranks.
The middle group represents the league average in almost
all income and expenditure items.
A closer look at individual items reveals that there are clear
similarities between the Bundesliga and Bundesliga 2. The
groups are closest where media income is concerned, and
furthest apart where transfer costs are involved.
BUNDESLIGA 2 EXPENDITURE – AVERAGE PER LICENSEE IN € ’000
2006/2007 Total Payroll Match Ops Admin Staff Transfers Match Ops Youth/Amat./ Others
Academies
Position 1 to 6 25,176 155 % 9,661 144 % 1,293 156 % 2,202 192 % 5,574 170 % 1,677 171 % 4,769 144 %
Position 7 to 12 14,433 89 % 5,872 87 % 723 87 % 808 71 % 2,944 90 % 709 72 % 3,377 102 %
Position 13 to 18 9,221 57 % 4,650 69 % 470 57 % 428 37 % 1,310 40 % 559 57 % 1,803 54 %
BL 2 average 16,277 100 % 6,728 100 % 829 100 % 1,146 100 % 3,276 100 % 982 100 % 3,316 100 %
175
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
2008 BUNDESLIGA REPORT
BUNDESLIGA REVENUE – AVERAGE PER LICENSEE IN € ’000
2006/2007 Total Match Advertising TV Transfers Merchandising Others
Position 1 to 6 117,964 146 % 24,620 143 % 28,955 146 % 39,166 147 % 4,760 111 % 7,174 197 % 13,289 144 %
Position 7 to 12 73,106 90 % 15,619 91 % 15,760 79 % 22,479 84 % 6,066 141 % 1,775 49 % 11,406 123 %
Position 13 to 18 51,728 64 % 11,386 66 % 14,821 75 % 18,363 69 % 2,084 48 % 1,994 55 % 3,080 33 %
BL average 80,932 100 % 17,208 100 % 19,846 100 % 26,669 100 % 4,303 100 % 3,647 100 % 9,258 100 %
CLUSTERS BY TABLE POSITION
The cluster here is based on the sporting achievements in
the 2006/2007 season. Both leagues have been divided
into three groups of six. As was the case for the payroll
costs for match operations cluster, the first group in the
Bundesliga well outstrips the others, whilst the middle
group more or less represents the Bundesliga average,
and the third group clearly lags behind. Nonetheless, the
gaps are not as obvious as for the payroll costs cluster.
BUNDESLIGA – RESULT AFTER TAXES
Based on league table position
Average per licensee in € ’000
2006/2007 Result
Position 1 to 6 6,051
Position 7 to 12 7,003
Position 13 to 18 4,041
BL average 6,051
BUNDESLIGA EXPENDITURE – AVERAGE PER LICENSEE IN € ’000
2006/2007 Total Payroll Match Ops Admin Staff Transfers Match Ops Youth/Amat./ Others
Academies
Position 1 to 6 110,857 148 % 46,612 158 % 6,200 191 % 13,451 147 % 18,052 149 % 3,104 127 % 23,437 127 %
Position 7 to 12 66,103 88 % 23,154 79 % 1,792 55 % 8,101 89 % 11,482 95 % 2,050 84 % 19,524 105 %
Position 13 to 18 47,686 64 % 18,583 63 % 1,751 54 % 5,860 64 % 6,718 56 % 2,173 89 % 12,602 68 %
BL average 74,882 100 % 29,450 100 % 3,247 100 % 9,138 100 % 12,084 100 % 2,442 100 % 18,521 100 %
176 2008 BUNDESLIGA REPORT
FINANCES AND LICENSING
BUNDESLIGA 2 – RESULT AFTER TAXES
Based on league table position
Average per licensee in € ’000
2006/2007 Result
Position 1 to 6 -535
Position 7 to 12 -272
Position 13 to 18 483
BL 2 average -108
The formation of clusters in the Bundesliga 2 is of particu-
lar interest. The top and middle clusters are almost on a
par as regards most income and expenditure items. The
bottom group reports the best result by far, placing the
entire Bundesliga 2 in the vicinity of the base line.
BUNDESLIGA 2 REVENUE – AVERAGE PER LICENSEE IN € ’000
2006/2007 Total Match Advertising TV Transfers Merchandising Others
Position 1 to 6 19,492 121 % 3,843 124 % 4,451 111 % 6,615 119 % 1,123 124 % 492 164 % 2,968 130 %
Position 7 to 12 18,136 112 % 3,886 126 % 4,781 119 % 4,980 90 % 1,544 170 % 184 61 % 2,761 121 %
Position 13 to 18 10,877 67 % 1,547 50 % 2,829 70 % 5,076 91 % 59 6 % 223 74 % 1,143 50 %
BL 2 average 16,168 100 % 3,092 100 % 4,021 100 % 5,557 100 % 909 100 % 300 100 % 2,291 100 %
BUNDESLIGA 2 EXPENDITURE – AVERAGE PER LICENSEE IN € ’000
2006/2007 Total Payroll Match Ops Admin Staff Transfers Match Ops Youth/Amat./ Others
Academies
Position 1 to 6 20,028 123 % 7,934 118 % 1,134 137 % 1,551 135 % 4,085 125 % 1,573 160 % 3,750 113 %
Position 7 to 12 18,408 113 % 7,276 108 % 900 109 % 1,492 130 % 4,200 128 % 864 88 % 3,675 111 %
Position 13 to 18 10,395 64 % 4,972 74 % 452 55 % 395 34 % 1,543 47 % 508 52 % 2,524 76 %
BL 2 average 16,277 100 % 6,728 100 % 829 100 % 1,146 100 % 3,276 100 % 982 100 % 3,316 100 %
177
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
2008 BUNDESLIGA REPORT
JOBS
NUMBER OF STAFF IN LICENSED FOOTBALL
Bundesliga Bundesliga 2 Licensed clubs
Financial year 2005/2006 2006/2007 2005/2006 2006/2007 2005/2006 2006/2007
Licensees
Full-time staff 2,133 2,161 1,286 1,416 3,419 3,577
Trainees* 48 36 84
Part-time staff 442 471 336 190 778 661
Casual workers 3,138 2,708 1,451 1,549 4,589 4,257
Subsidiaries
Full-time staff 442 350 47 71 489 421
Trainees* 6 6 12
Part-time staff 135 155 2 33 137 188
Casual workers 2,152 1,385 316 641 2,468 2,026
Contractors
Security and guard services 7,174 7,087 2,256 2,902 9,430 9,989
Catering companies 8,094 7,840 1,299 1,528 9,393 9,368
Medical services 1,031 1,042 362 533 1,393 1,575
Others 1,750 2,108 257 539 2,007 2,647
Total 26,491 25,361 7,612 9,444 34,103 34,805
*collected for the first time in the 2006/2007 season
178 2008 BUNDESLIGA REPORT
FINANCES AND LICENSING
TAXES AND FISCAL CHARGES
TAXES AND FISCAL CHARGES 2006/2007 SEASON
Bundesliga Bundesliga 2 Licensed clubs
Corporate taxes and fiscal charges
VAT 208,430,876 50,521,218 258,952,094
Corporate income tax 12,007,302 1,031,429 13,038,731
Trade tax 16,710,410 167,530 16,877,940
Other taxes and fiscal charges 4,374,595 1,098,217 5,472,812
Total 241,523,183 52,818,394 294,341,577
Personal taxes and fiscal charges
Income tax on wages and salaries 226,295,933 40,653,799 266,949,732
Church tax and solidarity surcharge 17,295,444 3,610,929 20,906,373
Social security contributions (pension insurance fund, 38,951,632 20,933,788 59,885,420
unemployment insurance, health insurance)
Social insurance against occupational accidents 10,378,270 7,732,228 18,110,498
Total 292,921,279 72,930,744 365,852,023
Total of corporate and personal taxes and fiscal charges 534,444,462 125,749,138 660,193,600
Refunded input tax -88,826,472 -21,430,711 -110,257,183
Outflow of funds from taxes and fiscal charges 445,617,990 104,318,427 549,936,417
(paid VAT adjusted for refunded input tax)
179
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
2008 BUNDESLIGA REPORT
FOOTBALL UNDISPUTED LEADER OF THE PACK
Football
Winter sports
Formula 1
Athletics
DTM
Basketball
FOOTBALL FANS REFLECT GENERAL DEMOGRAPHICS
Aged 60+
Aged 40-59
Aged 30-39
Aged 20-29
Aged 14-19
SPECTATORS AT THE STADIUMS - 2007 DEMOGRAPHICS
2007
2006
5153
52
4240
43
3740
43
3431
38
1414
17
1514
11
In percentage share of total population2007 2006 2005
MARKET RESEARCH
3129
3739
1212
1011
109
Details in per centFootball fans (33.1 million) Total population
7723
7921
Details in per centMen Women
180 2008 BUNDESLIGA REPORT
MARKETING AND COMMUNICATION
EVERYBODY KNOWS THE BUNDESLIGA
Bundesliga
Bundesliga 2
German FA Cup
Premiere League Cup
Champions League
Serie A
Primera División
Premier League
Ligue 1
In percentage share of total population2007 2006 2005
99.599
98
9092
87
8486
83
2931
27
7780
82
2121
24
1819
21
2222
26
1313
15
181
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
2008 BUNDESLIGA REPORT
BUNDESLIGA – THE MOST INTERESTING LEAGUE
Bundesliga
Bundesliga 2
German FA Cup
Premiere League Cup
Champions League
Serie A
Primera División
Premier League
Ligue 1
IMAGE VALUES – BUNDESLIGA BEATS CHAMPIONS LEAGUE
Good football
Well-organised
Exciting
Entertaining
Popular
Competitive
Committed to fair play
Spectacular
Bundesliga vs Champions League, in percentage share of total corpus of people professing an interest in football (33.1 million)
Bundesliga Champions League
71
68
61
59
50
43
48
62
53
55
39
43
33
52
3338
MARKET RESEARCH
In percentage share of total population2007 2006 2005
9393
95
6466
64
7874
79
2024
21
7376
82
1313
19
1111
18
1413
21
59
12
182 2008 BUNDESLIGA REPORT
MARKETING AND COMMUNICATION
THE BUNDESLIGA ...
has a long tradition in Germany
is an important, indispensable part of public life
is Germany’s most entertaining professional sports league
encourages the young
has been part of my life from my earliest youth
unites people and promotes community spirit
is important for German society
is the basis for the international success of German teams
is good fun
improves Germany’s reputation abroad
7766
5440
5135
4937
4828
4333
4230
4020
3627
4835
Details in per centFootball fans (33.1 million) Total population
183
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
2008 BUNDESLIGA REPORT
MEDIA RECEIPTS
Season in € million
1967/1968 0.41
1968/1969 0.86
1969/1970 1.33
1970/1971 1.53
1971/1972 1.60
1972/1973 1.60
1973/1974 1.74
1974/1975 2.25
1975/1976 2.45
1976/1977 2.45
1977/1978 2.75
1978/1979 3.44
1979/1980 3.00
1980/1981 3.22
1981/1982 3.45
1982/1983 3.70
1983/1984 4.09
1984/1985 5.11
1985/1986 6.14
1986/1987 8.18
MEDIA RECEIPTS
Season in € million
1987/1988 9.20
1988/1989 20.45
1989/1990 23.01
1990/1991 26.89
1991/1992 32.26
1992/1993 62.53
1993/1994 66.62
1994/1995 71.79
1995/1996 89.63
1996/1997 104.81
1997/1998 122.71
1998/1999 163.61
1999/2000 166.17
2000/2001 355.35
2001/2002 339.50
2002/2003 290.00
2003/2004 298.54
2004/2005 301.53
2005/2006 300.00
2006/2007 424.71
2007/2008 about 433.00
MEDIA RECEIPTS BUNDESLIGA AND BUNDESLIGA 2
184 2008 BUNDESLIGA REPORT
RIGHTS AND LICENSES
The ARD-Sportschau continues to be a safe bet in terms
of ratings. With an average audience of 5.47 million
(adults over the age of 3) during the first half of the
current season and a market share of 26.5 per cent,
AVERAGE SEASON TV VIEWER FIGURES
ARD-Sportschau continues to be one of Germany’s most
successful TV formats. In an age of increasingly segmen-
ted target groups and ever-changing trends, ARD-Sport-
schau is a guarantor of massive TV viewing figures.
TV COVERAGE AND MARKET SHARE
2003/2004 2004/2005 2005/2006 2006/2007
ARD-Sportschau - Bundesliga Million Market share Million Market share Million Market share Million Market share
Adults 14-49 years 2.00 25.00 % 1.80 22.60 % 1.76 22.20 % 1.79 23.70 %
Men 14-49 years 1.37 33.00 % 1.22 30.20 % 1.22 30.20 % 1.25 32.80 %
Viewers from age 3 6.04 28.80 % 5.74 26.90 % 5.45 25.50 % 5.66 26.80 %
DSF – Bundesliga: On Sunday
Adults 14-49 years 0.84 7.50 % 0.92 7.90 % 0.81 7.20 % 0.41 3.80 %
Men 14-49 years 0.58 10.30 % 0.62 10.80 % 0.55 10.10 % 0.29 5.30 %
Viewers from age 3 2.32 8.40 % 2.58 8.80 % 2.12 7.60 % 1.03 4.10 %
185
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
2008 BUNDESLIGA REPORT
GLOBAL LIVE BUNDESLIGA BROADCASTS
Country Broadcaster
Albania Supersport
Algeria Dubai Sports Channel
Andorra Sogecable, TV3
Angola Canal Plus
Antigua & Barbuda GolTV
Argentina GolTV
Armenia NTV Plus
Australia Setanta
Austria ATV
Azerbaijan NTV Plus
Bahrain Dubai Sports Channel
Bangladesch Neo Sports+
Barbados GolTV
Belarus NTV Plus
Belgium BeTV (Französisch), Telenet (Flämisch)
Belize GolTV
Benin Canal Plus
Bhutan Neo Sports+
Bolivia GolTV
Bosnia & Herzegovina Sportklub, RTV
Botswana Canal Plus
Brazil ESPN Brasil, Band Sports, Topsports
British Virgin Islands ProSiebenSat1
Brunei Astro
Bulgaria Evrocom
Burkina Faso Canal Plus
Burundi Canal Plus
Cameroon Canal Plus
Canada ProSiebenSat1, GolTV
Central African Canal PlusRepublic
Chad Canal Plus
Country Broadcaster
Chile GolTV
China CCTV, Eurosoccer TV
Colombia GolTV
Comoros Canal Plus
Congo Canal Plus
Costa Rica REPRETEL
Croatia Sportklub
Cuba GolTV
Cyprus Supersport, Lumiere
Czech Republic Czech TV, Sport1
Democratic Republic Canal PlusCongo
Denmark Viasat, TV2, TV3
Djiboutie Dubai Sports Channel, Canal Plus
Dominica GolTV
Dominican Republic GolTV
DOM-TOM Canal Plus
Ecuador GolTV
Egypt Dubai Sports Channel
El Salvador GolTV
Equatorial Guinea Canal Plus
Eritrea Dubai Sports Channel, Canal Plus
Estonia Viasat, TV2, TV3
Ethiopia Canal Plus
Finland The Finish Sport Channel ,Viasat, TV2, TV3
France Canal Plus
Gabon Canal Plus
Gambia Canal Plus
Georgia NTV Plus
Ghana Canal Plus
Greece Supersport, Lumiere
Grenada GolTV
Guatemala GolTV, Canal 7
Country Broadcaster
Guinea Canal Plus
Guinea Bissau Canal Plus
Guyana GolTV
Haiti GolTV
Honduras GolTV
Hong Kong i-Cable
Hungary Sportklub
India Neo Sports+
Indonesia Vision 1, RCTI
Iran Dubai Sports Channel
Iraq Dubai Sports Channel
Ireland Setanta
Israel The Sports Channel Ltd.
Italy SKY Italia
Ivory Coast Canal Plus
Jamaica GolTV
Japan Fuji Television Networks
Jordan Dubai Sports Channel
Kazakhstan NTV Plus
Kenya Canal Plus
Kingdom of Lesotho Canal Plus
Kuwait Dubai Sports Channel
Kyrgyzstan NTV Plus
Latvia Viasat, TV2, TV3
Lebanon Dubai Sports Channel
Liberia Canal Plus
Libya Dubai Sports Channel
Liechtenstein Teleclub
Lithunia Viasat, TV2, TV3
Luxembourg BeTV SA, Imagine
Macao Macao Cable TV
Macedonia Alsat-M
Madagascar Canal Plus
COUNTRIES & BROADCASTERS
186 2008 BUNDESLIGA REPORT
RIGHTS AND LICENSES
Country Broadcaster
Malawie Canal Plus
Malaysia Astro
Maldives Neo Sports+
Mali Canal Plus
Malta Melita Cable
Morocco Dubai Sports Channel
Mauritania Canal Plus, Dubai Sports Channel
Mauritius Canal Plus, MBC
Mexico GolTV
Moldova NTV Plus
Monaco Canal Plus
Montenegro IKO
Mozambique Canal Plus
Namibia Canal Plus
Nepal Neo Sports+
Netherlands RTL
Nicaragua GolTV
Niger Canal Plus
Nigeria Canal Plus, Trend TV
Norway Viasat, TV2, TV3
Oman Dubai Sports Channel
Pakistan Neo Sports+
Palestine Dubai Sports Channel
Panama GolTV
Paraguay GolTV
Peru Cable Magico, Telefonica Multimedia,
GolTV
Philippines Solar Entertainment
Poland Sportklub
Polynesia Canal Plus
Puerto Rico ProSiebenSat1, GolTV
Qatar Dubai Sports Channel
Romania Sportklub
Russia NTV Plus
Country Broadcaster
Rwanda Canal Plus
San Marino SKY Italia
Sao Tomé Canal Plus
Saudi Arabia Dubai Sports Channel
Senegal + Cap Vert Canal Plus
Serbia Sportklub
Sierra Leone Canal Plus
Slovakia Czech TV, Sport1
Slovenia Sportklub
Somalia Dubai Sports Channel
Spain Sogecable, TV3
Sri Lanka Neo Sports+
St. Kitts and Nevis GolTV
St. Lucia GolTV
St. Vincent & the GolTVGrenadines
Sudan Canal Plus, Dubai Sports Channel
Suriname GolTV
Sweden Viasat, TV2, TV3
Switzerland Teleclub
Syria Dubai Sports Channel
Tadjikistan NTV Plus
Country Broadcaster
Taiwan CS TV
Tanzania Canal Plus
Thailand True Visions, Channel 9, Channel 11
Togo Canal Plus
Trinidad & Tobago GolTV
Tunisia Dubai Sports Channel
Turkey NTV
Turkmenia NTV Plus
UAE Dubai Sports Channel
Uganda Canal Plus
UK Setanta
Ukraine Poverkhnost
Uruguay GolTV
USA ProSiebenSat1, GolTV
Uzbekistan NTV Plus
Vatican State SKY Italia
Venezuela GolTV, Meridiano
Vietnam VCTV
Yemen Dubai Sports Channel
Zambia Canal Plus
Zimbabwe Canal Plus
187
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
2008 BUNDESLIGA REPORT
Country Broadcaster
Algeria Dubai Sports Channel
Angola Canal Plus
Antigua & Barbuda GolTV
Argentina GolTV
Austria ATV
Bahrain Dubai Sports Channel
Bangladesh Neo Sports+
Barbados GolTV
Belgium (Flemish) Telenet (Flemish)
Belize GolTV
Benin Canal Plus
Bhutan Neo Sports+
Bolivia GolTV
Bosnia & Sportklub, RTVHerzegovina
Botswana Canal Plus
Brunei Astro
Burkina Faso Canal Plus
Burundi Canal Plus
Cameroon Canal Plus
Canada GolTV
Central African Canal PlusRepublic
Chad Canal Plus
Chile GolTV
China CCTV, Eurosoccer TV
Colombia GolTV
Comoros Canal Plus
Congo Canal Plus
Croatia Sportklub
Cuba GolTV
Democratic Republic Canal PlusCongo
Country Broadcaster
Denmark Viasat
Djiboutie Dubai Sports Channel, Canal Plus
Dominica GolTV
Dominican Republic GolTV
DOM-TOM Canal Plus
Ecuador GolTV
Egypt Dubai Sports Channel
El Salvador GolTV
Equatorial Guinea Canal Plus
Eritrea Dubai Sports Channel, Canal Plus
Estonia Viasat
Ethiopia Canal Plus
Finland Viasat
France Canal Plus
Gabon Canal Plus
Gambia Canal Plus
Ghana Canal Plus
Greece Supersport, Lumiere
Grenada GolTV
Guatemala GolTV, Canal 7
Guinea Canal Plus
Guinea Bissau Canal Plus
Guyana GolTV
Haiti GolTV
Honduras GolTV
Hong Kong i-Cable
Hungary Sportklub
India Neo Sports+
Indonesia Vision 1, RCTI
Iran Dubai Sports Channel
Iraq Dubai Sports Channel
Country Broadcaster
Italy SKY Italia
Ivory Coast Canal Plus
Jamaica GolTV
Jordan Dubai Sports Channel
Kenya Canal Plus
Kingdom of Lesotho Canal Plus
Kuwait Dubai Sports Channel
Latvia Viasat
Lebanon Dubai Sports Channel
Liberia Canal Plus
Libya Dubai Sports Channel
Lithunia Viasat
Macao Macao Cable TV
Macedonia Alsat-M
Madagascar Canal Plus
Malawie Canal Plus
Malaysia Astro
Maledives Neo Sports+
Mali Canal Plus
Morocco Dubai Sports Channel
Mauritania Canal Plus, Dubai Sports Channel
Mauritius Canal Plus, MBC
Mexico GolTV
Monaco Canal Plus
Montenegro IKO
Mozambique Canal Plus
Namibia Canal Plus
Nepal Neo Sports+
Netherlands RTL
Nicaragua GolTV
Niger Canal Plus
COUNTRIES & BROADCASTERS
GOAL! – THE BUNDESLIGA MAGAZINE BROADCAST AROUND THE WORLD
188 2008 BUNDESLIGA REPORT
RIGHTS AND LICENSES
Country Sender
Nigeria Canal Plus, Trend TV
Norway Viasat
Oman Dubai Sports Channel
Pakistan Neo Sports+
Palestine Dubai Sports Channel
Panama GolTV
Paraguay GolTV
Peru GolTV
Poland Sportklub
Polynesia Canal Plus
Puerto Rico GolTV
Qatar Dubai Sports Channel
Romania Sportklub
Rwanda Canal Plus
San Marino SKY Italia
Sao Tomé Canal Plus
Saudi Arabia Dubai Sports Channel
Senegal + Cap Vert Canal Plus
Serbia Sportklub
Sierra Leone Canal Plus
Slovenia Sportklub
Somalia Dubai Sports Channel
Sri Lanka Neo Sports+
St. Kitts and Nevis GolTV
St. Lucia GolTV
St. Vincent & GolTVthe Grenadines
Sudan Canal Plus, Dubai Sports Channel
Suriname GolTV
Sweden Viasat
Syria Dubai Sports Channel
Tanzania Canal Plus
Country Broadcaster
Thailand True Visions
Togo Canal Plus
Trinidad & Tobago GolTV
Tunisia Dubai Sports Channel
Turkey NTV
UAE Dubai Sports Channel
Uganda Canal Plus
Ukraine Poverkhnost
Uruguay GolTV
USA GolTV
Vatican State SKY Italia
Venezuela GolTV, Meridiano
Vietnam VCTV
Yemen Dubai Sports Channel
Zambia Canal Plus
Zimbabwe Canal Plus
189
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
2008 BUNDESLIGA REPORT
ALL-TIME BUNDESLIGA TABLE
Pos. Club Matches W D L Goals Points
1 FC Bayern Munich 1449 813 341 295 3074 : 1695 2780
2 Werder Bremen 1475 650 361 464 2520 : 2064 2311
3 Hamburger SV 1509 630 407 472 2508 : 2114 2297
4 VfB Stuttgart 1441 611 357 473 2453 : 2049 2190
5 Borussia Dortmund 1373 567 358 448 2340 : 2041 2059
6 1. FC Kaiserslautern 1424 558 354 512 2276 : 2239 2025
7 Borussia Mönchengladbach 1364 551 371 442 2396 : 1999 2024
8 1. FC Köln 1322 552 333 437 2305 : 1941 1989
9 FC Schalke 04 1339 506 347 486 1954 : 1980 1865
10 Eintracht Frankfurt 1339 502 340 497 2186 : 2077 1844
11 Bayer 04 Leverkusen 973 396 282 295 1603 : 1324 1470
12 VfL Bochum 1075 338 278 459 1507 : 1741 1292
13 Hertha BSC 893 335 225 333 1326 : 1378 1230
14 MSV Duisburg 931 292 255 384 1269 : 1491 1131
15 1. FC Nürnberg 897 289 226 382 1195 : 1434 1093
16 Fortuna Düsseldorf 752 238 206 308 1121 : 1329 920
17 Karlsruher SC 761 230 219 312 1044 : 1322 909
18 TSV 1860 München 672 238 170 264 1022 : 1059 884
19 Eintracht Braunschweig 672 236 170 266 908 : 1026 878
20 Hannover 96 659 197 171 291 924 : 1116 762
THE ALL-TIME LEAGUE STATS (correct as of 31 December 2007)
190 2008 BUNDESLIGA REPORT
THE ALL-TIME LEAGUE STATS
ALL-TIME BUNDESLIGA TABLE
Pos. Club Matches W D L Goals Points
21 DSC Arminia Bielefeld 493 146 116 231 600 : 805 554
22 Bayer / KFC Uerdingen 476 138 129 209 644 : 844 543
23 F.C. Hansa Rostock 395 121 103 171 478 : 595 466
24 VfL Wolfsburg 357 124 91 142 504 : 539 463
25 SC Freiburg 340 104 83 153 437 : 546 395
26 SV Waldhof Mannheim 238 71 72 95 299 : 378 285
27 Kickers Offenbach 238 77 51 110 368 : 486 282
28 Rot-Weiss Essen 238 61 79 98 346 : 483 262
29 FC St. Pauli 238 50 75 113 261 : 417 225
30 FC Energie Cottbus 153 42 34 77 163 : 252 160
31 Alemannia Aachen 136 43 28 65 186 : 270 157
32 SG Wattenscheid 09 140 34 48 58 186 : 248 150
33 1. FC Saarbrücken 166 32 48 86 202 : 336 144
34 Dynamo Dresden 140 33 45 62 132 : 211 140
35 Rot-Weiß Oberhausen 136 36 31 69 182 : 281 139
36 1. FSV Mainz 05 102 29 28 45 130 : 159 115
37 Wuppertaler SV 102 25 27 50 136 : 200 102
38 Borussia Neunkirchen 98 25 18 55 109 : 223 93
39 FC 08 Homburg 102 21 27 54 103 : 200 90
40 SpVgg Unterhaching 68 20 19 29 75 : 101 79
41 Stuttgarter Kickers 72 20 17 35 94 : 132 77
42 SV Darmstadt 98 68 12 18 38 86 : 157 54
43 Tennis Borussia Berlin 68 11 16 41 85 : 174 49
44 SSV Ulm 1846 34 9 8 17 36 : 62 35
45 Fortuna Köln 34 8 9 17 46 : 79 33
46 Preußen Münster 30 7 9 14 34 : 52 30
47 Blau-Weiß 90 Berlin 34 3 12 19 36 : 76 21
48 VfB Leipzig 34 3 11 20 32 : 69 20
49 Tasmania 1900 Berlin 34 2 4 28 15 : 108 10
191
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
2008 BUNDESLIGA REPORT
BUNDESLIGA MEMBERSHIP
Pos. Club BL Years
1 Hamburger SV 45
2 Werder Bremen 44
3 VfB Stuttgart 43
3 FC Bayern Munich 43
5 1. FC Kaiserslautern 42
6 Borussia Dortmund 41
7 Borussia Mönchengladbach 40
7 Eintracht Frankfurt 40
7 FC Schalke 04 40
10 1. FC Köln 39
11 VfL Bochum 32
12 Bayer 04 Leverkusen 29
13 MSV Duisburg 28
14 1. FC Nürnberg 27
14 Hertha BSC 27
THE ALL-TIME BUNDESLIGA TABLE (correct as of 31 December 2007)
BUNDESLIGA MEMBERSHIP
Pos. Club BL Years
16 Karlsruher SC 23
17 Fortuna Düsseldorf 22
18 Eintracht Braunschweig 20
18 TSV 1860 München 20
18 Hannover 96 20
21 DSC Arminia Bielefeld 15
22 Bayer / KFC Uerdingen 14
23 F.C. Hansa Rostock 12
24 VfL Wolfsburg 11
25 SC Freiburg 10
26 SV Waldhof Mannheim 7
26 Kickers Offenbach 7
26 Rot-Weiss Essen 7
26 FC St. Pauli 7
30 1. FC Saarbrücken 5
30 FC Energie Cottbus 5
32 SG Wattenscheid 09 4
32 Dynamo Dresden 4
32 Rot-Weiß Oberhausen 4
32 Alemannia Aachen 4
36 1. FSV Mainz 05 3
36 Wuppertaler SV 3
36 Borussia Neunkirchen 3
36 FC 08 Homburg 3
40 SpVgg Unterhaching 2
40 Stuttgarter Kickers 2
40 SV Darmstadt 98 2
40 Tennis Borussia Berlin 2
44 SSV Ulm 1846 1
44 Fortuna Köln 1
44 Preußen Münster 1
44 Blau-Weiß 90 Berlin 1
44 VfB Leipzig 1
44 Tasmania 1900 Berlin 1
192 2008 BUNDESLIGA REPORT
THE ALL-TIME LEAGUE STATS
THE CHAMPIONS
Year Club
1964 1. FC Köln
1965 Werder Bremen
1966 TSV 1860 München
1967 Eintracht Braunschweig
1968 1. FC Nürnberg
1969 FC Bayern Munich
1970 Borussia Mönchengladbach
1971 Borussia Mönchengladbach
1972 FC Bayern Munich
1973 FC Bayern Munich
1974 FC Bayern Munich
1975 Borussia Mönchengladbach
1976 Borussia Mönchengladbach
1977 Borussia Mönchengladbach
1978 1. FC Köln
THE CHAMPIONS
Year Club
1979 Hamburger SV
1980 FC Bayern Munich
1981 FC Bayern Munich
1982 Hamburger SV
1983 Hamburger SV
1984 VfB Stuttgart
1985 FC Bayern Munich
1986 FC Bayern Munich
1987 FC Bayern Munich
1988 Werder Bremen
1989 FC Bayern Munich
1990 FC Bayern Munich
1991 1. FC Kaiserslautern
1992 VfB Stuttgart
1993 Werder Bremen
THE CHAMPIONS
Year Club
1994 FC Bayern Munich
1995 Borussia Dortmund
1996 Borussia Dortmund
1997 FC Bayern Munich
1998 1. FC Kaiserslautern
1999 FC Bayern Munich
2000 FC Bayern Munich
2001 FC Bayern Munich
2002 Borussia Dortmund
2003 FC Bayern Munich
2004 Werder Bremen
2005 FC Bayern Munich
2006 FC Bayern Munich
2007 VfB Stuttgart
193
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
2008 BUNDESLIGA REPORT
THE ALL-TIME BUNDESLIGA TABLE (correct as of 31 December 2007)
THE LEAGUE CUP WINNERS
Year Club
1973 Hamburger SV
1977 Borussia Mönchengladbach
1983 FC Bayern Munich
1987 FC Bayern Munich
1988 Werder Bremen
1989 Borussia Dortmund
1990 FC Bayern Munich
1991 1. FC Kaiserslautern
1992 VfB Stuttgart
1993 Werder Bremen
1994 Werder Bremen
1995 Borussia Dortmund
1996 Borussia Dortmund
1997 FC Bayern Munich
1998 FC Bayern Munich
1999 FC Bayern Munich
2000 FC Bayern Munich
2001 Hertha BSC
2002 Hertha BSC
2003 Hamburger SV
2004 FC Bayern Munich
2005 FC Schalke 04
2006 Werder Bremen
2007 FC Bayern Munich
ALL LEAGUE LEADERS
Match days Club
551 x FC Bayern Munich
129 x Werder Bremen
127 x Borussia Mönchengladbach
91 x 1. FC Kaiserslautern
89 x Borussia Dortmund
89 x Hamburger SV
81 x 1. FC Köln
56 x Eintracht Frankfurt
54 x FC Schalke 04
53 x VfB Stuttgart
49 x Bayer 04 Leverkusen
35 x Eintracht Braunschweig
35 x 1. FC Nürnberg
18 x TSV 1860 München
10 x Hertha BSC
8 x VfL Wolfsburg
7 x Bayer 05 Uerdingen
5 x Fortuna Düsseldorf
5 x Karlsruher SC
5 x Kickers Offenbach
5 x F.C. Hansa Rostock
4 x Hannover 96
3 x DSC Arminia Bielefeld
3 x VfL Bochum
3 x MSV Duisburg
2 x Rot-Weiss Essen
2 x Rot-Weiß Oberhausen
1 x SC Freiburg
1 x FC St. Pauli
194 2008 BUNDESLIGA REPORT
THE ALL-TIME LEAGUE STATS
MOST BUNDESLIGA APPEARANCES
Pos. Player Club (most matches) Matches
1 Karl-Heinz Körbel Eintracht Frankfurt 602
2 Manfred Kaltz Hamburger SV 581
3 Klaus Fichtel FC Schalke 04 552
4 Mirko Votava Werder Bremen 546
5 Oliver Kahn FC Bayern Munich 543
6 Klaus Fischer FC Schalke 04 535
7 Eike Immel VfB Stuttgart 534
8 Willi Neuberger Eintracht Frankfurt 520
9 Michael Lameck VfL Bochum 518
10 Uli Stein Hamburger SV 512
TOP BUNDESLIGA GOALSCORERS
Pos. Player Club (most goals) Goals
1 Gerd Müller FC Bayern Munich 365
2 Klaus Fischer FC Schalke 04 268
3 Jupp Heynckes Borussia Mönchengladbach 220
4 Manfred Burgsmüller Borussia Dortmund 213
5 Ulf Kirsten Bayer 04 Leverkusen 182
6 Stefan Kuntz 1. FC Kaiserslautern 179
7 Klaus Allofs 1. FC Köln 177
7 Dieter Müller 1. FC Köln 177
9 Hannes Löhr 1. FC Köln 166
10 Karl-Heinz Rummenigge FC Bayern Munich 162
195
State of the Bundesliga The Divisions Europe The Licensed Clubs Facts and Figures
2008 BUNDESLIGA REPORT
PUBLISHER
DFL Deutsche Fußball Liga GmbH
Guiollettstraße 44-46
60325 Frankfurt am Main
Germany
T: +49 (0)69-65005-0
F: +49 (0)69-65005-555
www.bundesliga.de
EDITOR-IN-CHIEF
Tom Bender
PROJECT MANAGED BY
Christian Pfennig
AUTHORS
Christian Seifert, Holger Hieronymus,
Tom Bender, Christian Müller,
Jörg Daubitzer
EDITORS
Alex Jacob, Susanne Jahrreiss,
Ulrike Siebert
SUPPORT TEAM
Tom Ballenweg, Christina Dimitriou,
Julian Franzke, Charlie Grüneberg,
Jens König, Anette Krannich,
Werner Möglich, Andreas Nagel,
Malte Schulz
COORDINATION
Dirk Jaschok
PUBLISHING CREDITS
ADDITIONAL EDITING
Dr Harro Schweizer, Berlin, Germany
DESIGN AND LAYOUT
thema communications ag,
Frankfurt am Main, Germany
PHOTO EDITING
DFL,
Sportverlag Europa Medien AG,
Zurich, Switzerland
PHOTOS
DFL,
Witters, Hamburg, Germany
PRINTERS
Trimhold Druck Braun & Sohn,
Maintal, Germany
TRANSLATION
Natalie S. Wilcock, Mainz, Germany
Correct as of 27 February 2008
196 2008 BUNDESLIGA REPORT
REDUCTION OF LIABILITIES
LICENSED FOOTBALL 2003/2004 2004/2005 2005/2006 2006/2007
Total revenue in € ’000 1,275,749 1,519,690 1,520,934 1,747,815
RECORD EARNINGS
LICENSED FOOTBALL 30.06.2004 30.06.2005 30.06.2006 30.06.2007
Liabilities in € ’000 698,796 619,008 646,597 599,050
Professional football is a booming industry - total revenue of the 36
clubs and joint stock companies has increased continually over recent
years, clocking up around € 1.75 billion in the 2006/2007 season
which is comparable to revenue of many companies listed on the
MDAX. Bundesliga and Bundesliga 2 clubs rely on a balanced revenue
stream, derived from a mix of media income, matchday takings and
sponsorship revenue.
The 36 Bundesliga clubs have applied prudent budgeting to reduce their
liabilities during the 2006/2007 season and managed, for the first time,
to drop below the € 600 million mark. On the asset side, this is offset by
equity in the amount of € 433 million (a plus of 50 per cent compared to
last year).
BUNDESLIGA – A JOB-CREATION MACHINE
NUMBER OF STAFF IN LICENSED FOOTBALL 2004/2005 2005/2006 2006/2007
Total 31,059 34,103 34,805
The clubs and joint stock companies have developed into an important economic
factor. The number of directly or indirectly contracted staff who as full or part-
timers make up Enterprise Bundesliga is continually on the increase, turning
professional football into an important employer, especially in structurally
weak regions.
RECORD TAX AND FISCAL CHARGES
in € ’000
700,000
690,000
680,000
670,000
660,000
650,000
640,000
630,000
620,000
610,000
600,000
590,000
30.06.2004 30.06.2005 30.06.2006 30.06.2007
TAX AND FISCAL CHARGES 2004/2005 2005/2006 2006/2007
Flow of funds in € 379,343,015 460,739,685 549,936,417
Professional football thrives on its fans and has put its trust into the German
market. The general public benefits from the taxes and fiscal charges that the
clubs pay into the German state, thereby also positively affecting the economy
as such, as the matches generate revenue for gastronomy and tourism as well.
35,000
30,000
25,000
20,000
15,000
10,000
5,000
0
+ 12.06 %
2003/2004
2004/2005
2005/2006
2006/2007
in € ’000
1,800,000
1,600,000
1,400,000
1,200,000
1,000,000
800,000
600,000
400,000
200,000
0
+ 37.00 % + 44.97 %
in €
600,000,000
500,000,000
400,000,000
300,000,000
200,000,000
100,000,000
0 2004/2005
2005/2006
2006/2007
- 14.27 %
2004/2005
2005/2006
2006/2007
REDUCTION OF LIABILITIES
LICENSED FOOTBALL 2003/2004 2004/2005 2005/2006 2006/2007
Total revenue in € ’000 1,275,749 1,519,690 1,520,934 1,747,815
RECORD EARNINGS
LICENSED FOOTBALL 30.06.2004 30.06.2005 30.06.2006 30.06.2007
Liabilities in € ’000 698,796 619,008 646,597 599,050
Professional football is a booming industry - total revenue of the 36
clubs and joint stock companies has increased continually over recent
years, clocking up around € 1.75 billion in the 2006/2007 season
which is comparable to revenue of many companies listed on the
MDAX. Bundesliga and Bundesliga 2 clubs rely on a balanced revenue
stream, derived from a mix of media income, matchday takings and
sponsorship revenue.
The 36 Bundesliga clubs have applied prudent budgeting to reduce their
liabilities during the 2006/2007 season and managed, for the first time,
to drop below the € 600 million mark. On the asset side, this is offset by
equity in the amount of € 433 million (a plus of 50 per cent compared to
last year).
BUNDESLIGA – A JOB-CREATION MACHINE
NUMBER OF STAFF IN LICENSED FOOTBALL 2004/2005 2005/2006 2006/2007
Total 31,059 34,103 34,805
The clubs and joint stock companies have developed into an important economic
factor. The number of directly or indirectly contracted staff who as full or part-
timers make up Enterprise Bundesliga is continually on the increase, turning
professional football into an important employer, especially in structurally
weak regions.
RECORD TAX AND FISCAL CHARGES
in € ’000
700,000
690,000
680,000
670,000
660,000
650,000
640,000
630,000
620,000
610,000
600,000
590,000
30.06.2004 30.06.2005 30.06.2006 30.06.2007
TAX AND FISCAL CHARGES 2004/2005 2005/2006 2006/2007
Flow of funds in € 379,343,015 460,739,685 549,936,417
Professional football thrives on its fans and has put its trust into the German
market. The general public benefits from the taxes and fiscal charges that the
clubs pay into the German state, thereby also positively affecting the economy
as such, as the matches generate revenue for gastronomy and tourism as well.
35,000
30,000
25,000
20,000
15,000
10,000
5,000
0
+ 12.06 %
2003/2004
2004/2005
2005/2006
2006/2007
in € ’000
1,800,000
1,600,000
1,400,000
1,200,000
1,000,000
800,000
600,000
400,000
200,000
0
+ 37.00 % + 44.97 %
in €
600,000,000
500,000,000
400,000,000
300,000,000
200,000,000
100,000,000
0 2004/2005
2005/2006
2006/2007
- 14.27 %
2004/2005
2005/2006
2006/2007
DFL Deutsche Fußball Liga GmbHGuiollettstraße 44-4660325 Frankfurt am MainGermanyT: +49 (0) 69-65005-0F: +49 (0) 69-65005-557E: [email protected]
THE STRUCTURES OF LICENSED FOOTBALLAfter 39 years, during which the German Football Association (DFB) had governed all aspects of the game
including professional football, the clubs and joint stock companies of the Bundesliga and Bundesliga 2 finally
took the plunge and established their own League Association. 18 December 2000 saw the foundation of
this new, independent body, which together with the DFB forms the two pillars upon which German football
rests. Equal in status with the regional and sub-regional FAs, the League Association is an ordinary DFB
member association vested with the right to vote at the DFB‘s triennial Congress.
Acting on behalf of the League Association, the DFL organises and deals with all of the professional game’s
operative aspects, which are comprised under the four headings of Rights and Licenses, Match Operations,
Finances and Licensing, as well as Marketing and Communication.
The six-strong supervisory council, whose remit is to monitor the DFL’s activities, consists of four members
elected by the League Association general assembly, plus the League President and Senior Vice-President.
The supervisory council also appoints the DFL Directors put in charge of the four departments outlined above.
The League Association itself has an eleven-members Executive Board consisting of the League President,
the Senior Vice- President and the Vice-President, four elected board members and the four DFL Directors.
20
08
B
UN
DES
LIG
A R
EPO
RT
PREFACE 8 Dr Reinhard Rauball, President of the League Association
WORDS OF WELCOME 10 Michael Glos, Minister of State for Economic Affairs and Technology
01 STATE OF THE BUNDESLIGA 12 Christian Seifert, Chief Executive Officer DFL
02 THE DIVISIONS 34
MATCH OPERATIONS 36 Holger Hieronymus, Deputy CEO DFL, Chief Operating Officer DFL
MARKETING AND COMMUNICATION 50 Tom Bender, Chief Marketing Officer DFL
FINANCES AND LICENSING 64 Christian Müller, Chief Financial Officer DFL
RIGHTS AND LICENSES 78 Jörg Daubitzer, Vice-President Sales DFL
03 A CLOSER LOOK AT EUROPE 90
04 THE LICENSED CLUBS 104
BUNDESLIGA 106
BUNDESLIGA 2 124
05 FACTS AND FIGURES 142
BUNDESLIGAREPORT 2008
MEMBERS:
THE 36 CLUBS AND JOINT STOCK COMPANIES OF THE BUNDESLIGA AND BUNDESLIGA 2
DFL
DEUTSCHE
FUSSBALL
LIGA GMBH
THE LEAGUE
ASSOCIATION
LEAGUE ASSOCIATION BOARD
Eleven members:
– League President (Dr Reinhard Rauball)
– Senior Vice-President (Peter Peters)
– Vice-President (Harald Strutz)
– Four Board Members (Heribert Bruchhagen,
Michael Meier, Andreas Rettig, Karl-Heinz Rummenigge)
– Four DFL Directors (Christian Seifert,
Holger Hieronymus, Tom Bender, Christian Müller)
DFL SUPERVISORY BOARD
Six members:
– League President (Dr Reinhard Rauball)
– Senior Vice-President (Peter Peters)
– Four Supervisory Board Members (Dr Heinrich Breit,
Kurt Gaugler, Roland Kentsch, Manfred Müller)
sends Directors
LICENSING COMMITTEE
Five members:
– Vice-President (Harald Strutz)
– Four Board Members (Heribert Bruchhagen,
Michael Meier, Andreas Rettig, Karl-Heinz Rummenigge)
– One Substitute Member (Auditor of the League Association)
selects
elects by votenominates and supervises Directors
selects
DR HANS-PETER ADLER / JÖRG ALBRACHT / KLAUS ALLOFS / WERNER ALTEGOER / FRIEDHELMANDRES / RALPH ANSTOETZ / HANS-PETER APPEL / PETER ARENS / HANS-JÜRGEN BACKHAUSM A R T I N B A D E R / R U E D I B A E R / H A N S - A R T U R B A U C K H A G E / G R E G O R B A U M / K R I S T I A NBÄUMGÄRTNER / JOACHIM BAUR / RICHARD BAUR / BERND BECHTOLD / KLAUS BECK / FRANZBECKENBAUER / HERBERT BECKER / HORST BECKER / JOHANNES BECKER / HEIKO BEECKRAINER BEECK / DR HUBERTUS BEHNCKE / DR KLAUS R. BEHRENBECK / DIETMAR BEIERSDORFERANDREAS BEIL / GÖTZ BENDER / TOM BENDER / CHRISTIAN BERNER / DR WULF H. BERNOTATKARL-HEINZ BEUL JR. / HARTMUT BEYER / DIETMAR P. BINKOWSKA / PETER BIRCKS / DR MARTINBISKOWITZ / DR HOLGER BLASK / JOSEPH S. BLATTER / FREDI BOBIC / NORBERT BOCKSD I E T E R B O N G E R T / J Ü R G E N L . B O R N / U L F B O S S E / W A L T E R B R A N D / J O S E F B R A U N E RDR HEINRICH BREIT / BJÖRN BREMER / PROF. DR HELMUT BREUER / DR WERNER BRINKER WOLFGANG BRINKMANN / HERIBERT BRUCHHAGEN / GERD BRUNNER / ULRICH BRUNS / DIETERBUCHHOLZ / DR JENS BUCHTA / HANS-JOACHIM BURDENSKI / HENNING BÜRGER / MANFREDB URGSM ÜLLER / D I ETER B URKERT / M I C HAEL B URM ESTER / ALAI N M ARC EL C APARRO SHORST CHRISTOPEIT / DIETER CRAMER / LÜPPO CRAMER / JÖRG DAUBITZER / KLAUS DAUDELOTHMAR FREIHERR VON DIEMAR / JOHANNES DIETSCH / DR GÖTZ DIMANSKI / KARL-HEINRICHDITTMAR / JÜRGEN DOETZ / ROLF DOHMEN / UWE DOLL / FRANK DUSCHKA / HORST EBERSTEIND R G E R H A R D E C K E R / B E R N D E H I N G E R / T A Y E I C H / D R K A R L - G E R H A R D E I C K / J O S E F
ELLEBRACHT / KARL-HEINZ ELSÄSSER / HARTMUT EMRICH / BERND ENGE / DIRK ENGLERDETLEF ERNSTING / PETER EVERS / HERIBERT FASSBENDER / RAINER FEUERHAKE / KLAUSFICHTEL / WILFRIED FINKE / CHRISTIAN FIRLEY / KLAUS FISCHER / KLAUS-DIETER FISCHERPETER FISCHER / AXEL FORMESEYN / ENZO FRANCESCOLI / JÜRGEN FRANTZEN / OTTMARFRENGER / HUBERT FRIEDRICH / DIETER FRIESE / KLAUS FUCHS / DON GARBER / KURT GAUGLERRALF GAWLACK / BERNHARD GEITEL / BERND GESKE / JAKOB GEYER / AXEL GLEIE / DR GERALDGLÖCKNER / MICHAEL GLOS / JÜRGEN GLOWACZ / ERWIN GÖBEL / REINHARD GÖDEL / VOLKERGOLDMANN / DIRK GRABOW / WOLFGANG GRÄF / GÜNTHER GROSSMANN / FLORIAN GROTHESTEPHAN GRÜHSEM / ARTUR GRZESIEK / FRITZ GUCKUK / HELMUT HACK / HERBERT HAINERJÖRG HAMBÜCKERS / HEINZ HANKAMMER / MARKUS HANKAMMER / ROGER HASENBEIN / ROLFHAUER / RALF HAUPTMANN / CHRISTIAN HEIDEL / GERHARD HEIN / PROF. HORST HEINRICHSHARALD HEINZE / MANFRED HELL / AXEL HELLMANN / WALTER HELLMICH / PROF. DR HERBERTHENZLER / DR KARL-THEODOR HERFS / RALF HESKAMP / DR HUBERTUS HESS-GRUNEWALD / JUPPHEYNCKES / HOLGER HIERONYMUS / FRANZ-WILHELM HILGERS / JOHANNES HINTERSBERGERCHRISTIAN HINZPETER / DIETER HOENESS / ULI HOENESS / BERTRAM HÖFER / PETER HOFFACKERBERND HOFFMANN / PETER HOFMANN / WOLFGANG HOLZHÄUSER / KARL HOPFNER / MARTINH O R N B E R G E R / C L A U S H O R S T M A N N / H E I N Z H O S S I E P / W O L F G A N G H O T Z E / H E R M A N NHÖVELMANN / RALF HÜBER / DR DIETER HUNDT / JÜRGEN HUNKE / EIKE IMMEL / DR MARKUSIRMSCHER / HERMANN JANSEN / CHRISTINE JODLBAUER / BERND JURKE / OLIVER KAHNTHOMAS KALT / MANFRED KALTZ / FRITZ KELLER / ROLAND KENTSCH / MARTIN KIND / GERDKIRCHHOFF / ULF KIRSTEN / LARS KISSNER / DR KARL-LUDWIG KLEY / GÜNTER KLINGKOWSKIPROF. DR HORST KLINKMANN / JÜRGEN KLOPP / DR ALBRECHT KNAUF / PETER KÖHR / ROLFKÖNIGS / PROF. DR GÜNTER KONRAD / KARL-HEINZ KÖRBEL / PROF. DR REINER KÖRFERFRITHJOF KRAEMER / KATJA KRAUS / UWE KRAUSE / STEFAN KREBS / DR CHRISTOPH KRÖGERDR MICHAEL KROLL / GERD KRUG / HELLMUT KRUG / CHRISTIAN KULLMANN / STEFAN KUNTZWALTER KURZ / MICHAEL LAMECK / ROLF LANDRY / PETER LANGE / KLAUS LANGENSCHEIDTDR KLAUS DIETER LEISTER / WILLI LEMKE / UWE LEONHARDT / NORBERT LEOPOLDSEDERGIUSEPPE LEPORE / ULRICH LEPSCH / ZHANG LI / DR ALBRECHT VON LINDE / DR JÜRGENLINDEN / CORNY LITTMANN / HANNES LÖHR / JOACHIM LÖW / GUNNAR LÜBBEN-RATHJEN
DR REINHOLD LUNOW / PROF. DR PETER LUTZ / FRANK MACKERODT / FELIX MAGATH / FRANZMAGET / DR ULRICH MALY / LOVRO MANDAC / THORSTEN MANSKE / WILLI MANTEL / RALFANTHEY / HELMUT MARKWORT / HERBERT MARONN / HORST MARSCHALL / BERNHARDMATTES / NORBERT MAURER / GERD E. MÄUSER / PETER MAYER / GERHARD MAYER-VORFELDER / ANDREAS MECHLER / MICHAEL MEESKE / ELMAR MEIER / MICHAEL MEIERMICHAEL MEIER / PER MERTESACKER / RAINER MEYER / ANDREAS MÜLLER / CHRISTIANMÜLLER / DIETER MÜLLER / GERD MÜLLER / HORST MÜLLER / MANFRED MÜLLER / DRW O L F G A N G M Ü L L E R / E C K H A R T M Ü L L E R - H E Y D E N R E I C H / A N T O N N A G L / B I R G E R N A S SMICHAEL NEITEMEIER / WILLI NEUBERGER / WOLFGANG NEUBERT / FRIEDRICH NEUKIRCHKONSTANTIN NEVEN DUMONT / GÜNTER NIEMEYER / TILL NOACK / PETER NØRRELUND / MARCOECHLER / CHRISTOPH ÖFELE / DR JOHANNES OHLINGER / STEFAN ORTH / BERND OSTERLOHMICHAEL OTTOW / WOLFGANG OVERATH / PROF. DR-ING. GUNDOLF PAHN / ACHIM F. PETERSPETER PETERS / DR WILLI PFEIFER / GERD PIEPER / HORST POGANAZ / HANS DIETER PÖTSCHDR THOMAS PRÖCKL / HUBERT H. RAASE / DIETER RAMPL / DR DIRK RASCH / DR REINHARDRAUBALL / KARL RAUH / CHRISTIAN REICHERT / RUDOLPH REISCH / HANS HERMANN RESCHKEPHILIPP RESCHKE / ANDREAS RETTIG / ULI REUSS / STEFAN REUTER / ERNST OTTO RIECKHOFFTHOMAS RÖDER / ROLF ROJEK / PROF. DR DIETER ROMBACH / DR DIRK W. ROSENBAUMMICHAEL A. ROTH / JOCHEN A. ROTTHAUS / ULRICH RUF / ANDREAS RÜGER / KARL-HEINZ
RUMMENIGGE / LOTHAR RUSCHMEIER / ROLF RÜSSMANN / ERICH RUTEMÖLLER / JOSEFSANKTJOHANSER / FRANCISCO JAVIER GARCIA SANZ / DR CARL ALBRECHT SCHADE / MICHAELSCHADE / FRANZ SCHÄFER / ULRICH SCHÄFER / DR BURKHARD SCHAPPERT / ERWIN SCHEFFLERPROF. DR FRITZ SCHERER / MICHAEL SCHIEMANN / INGO SCHILLER / BERND SCHIPHORSTSTEPHAN A.C. SCHIPPERS / WALTER SCHLENKENBROCK / JURI SCHLÜNZ / JÖRG SCHMADTKELOTHAR SCHMAUSS / DR DETLEF SCHMIDT / DR JOACHIM SCHMIDT / LOTHAR SCHMIEDELP E T E R S C H M I T T / D R R O L F M A R T I N S C H M I T Z / G E O R G A D O L F S C H N A R R / D R S Y B I L L ESCHNEHAGE / SIEGFRIED SCHNEIDER / THOMAS SCHNEIDER / ROLF SCHNELLECKE / JOSEFSCHNUSENBERG / DIRK SCHÖLER / KLAUS SCHRAMM / FRITZ SCHRAMMA / JOCHEN SCHREIERDIETER SCHREMMER / PAUL VON SCHUBERT / HANS SCHULZ / MARCUS SCHULZ / WILLISCHULZ / GÜNTER SCHULZE / DR KLAUS-PETER SCHÜTT / RAINER SCHÜTTERLE / ANSGARSCHWENKEN / HANS-HERMANN SCHWICK / CHRISTIAN SEIFERT / WALTHER SEINSCH / WALTERSIANOS / JÖRG SIEBERT / ADALBERT SKAMBRAKS / DR MARKUS SÖDER / PROF. JOAN SOFRONC A R L O S O I R O N / S I E G F R I E D S Ö L L N E R / L A R S S Ö R E N S E N / D R B E R N D - G E O R G S P I E SD E S M O N D S Q U I R E / E R W I N S T A U D T / M I C H A E L S T E I D L / D R H O L G E R S T E I N / U L I S T E I NFRANK-WALTER STEINMEIER / DR GERNOT STENGER / PROF. DR RÜDIGER STERZENBACHACHIM STOCKER / UWE STÖVER / HARALD STRUTZ / FRANK SZYMANSKI / HANS-HEINRICHTAMME / MANFRED TERMATH / DR STEPHAN THIEL / JÖRG THOMAS / SIEGFRIED THOMASKLAUS THOMFORDE / OLAF THON / MANFRED THÖNE / CLEMENS TÖNNIES / DR REINHARDTT Ö P E L / A X E L T R E F F N E R / A R N O L D T R E N T L / T H O M A S T R E S S / H E N N I N G T R O L S E NDR CHRISTIAN UDE / ACHIM VANDREIKE / RÜDIGER VÖLKEL / ELMAR VOLKMANN / PETERVOSS / MIRKO VOTAVA / CHRISTIAN WAGGERSHAUSER / PETER WALPURGIS / HANS-JOACHIMWATZKE / ADOLF WEDEL / RAINER WEHNER / STEFAN WEIGAND / MARTIN WEIMER / WERNERW E N N I N G / D R E K K E H A R D T W E S N E R / K L A U S W E S T R I C H / K A R S T E N W E T T B E R GF R I E D H E L M W I E G E L M A N N / D R M A T T H I A S W I L K E N I N G / R O L A N D W I L K U S / M A T T H I A SM. WINTER / PROF. DR MARTIN WINTERKORN / HEINZ-DIETER WOLF / KLAUS-DIETER WOLFDR WERNER WOLF / THOMAS WOLFGRAMM / FRANK WORMUTH / RALF WOY / PROF. DRKLAUS L. WÜBBENHORST / ALEXANDER WÜERST / RONALD WULFF / DUAN XUAN / CHRISTIANZIEGE / DR STEFAN ZIFFZER / R U D O L F Z I P F / R A I N E R Z I P F E L / D R H E R I B E R T Z I T Z M A N N
DFL Deutsche Fußball Liga GmbHGuiollettstraße 44-4660325 Frankfurt am MainGermanyT: +49 (0) 69-65005-0F: +49 (0) 69-65005-557E: [email protected]
THE STRUCTURES OF LICENSED FOOTBALLAfter 39 years, during which the German Football Association (DFB) had governed all aspects of the game
including professional football, the clubs and joint stock companies of the Bundesliga and Bundesliga 2 finally
took the plunge and established their own League Association. 18 December 2000 saw the foundation of
this new, independent body, which together with the DFB forms the two pillars upon which German football
rests. Equal in status with the regional and sub-regional FAs, the League Association is an ordinary DFB
member association vested with the right to vote at the DFB‘s triennial Congress.
Acting on behalf of the League Association, the DFL organises and deals with all of the professional game’s
operative aspects, which are comprised under the four headings of Rights and Licenses, Match Operations,
Finances and Licensing, as well as Marketing and Communication.
The six-strong supervisory council, whose remit is to monitor the DFL’s activities, consists of four members
elected by the League Association general assembly, plus the League President and Senior Vice-President.
The supervisory council also appoints the DFL Directors put in charge of the four departments outlined above.
The League Association itself has an eleven-members Executive Board consisting of the League President,
the Senior Vice- President and the Vice-President, four elected board members and the four DFL Directors.
20
08
B
UN
DES
LIG
A R
EPO
RT
PREFACE 8 Dr Reinhard Rauball, President of the League Association
WORDS OF WELCOME 10 Michael Glos, Minister of State for Economic Affairs and Technology
01 STATE OF THE BUNDESLIGA 12 Christian Seifert, Chief Executive Officer DFL
02 THE DIVISIONS 34
MATCH OPERATIONS 36 Holger Hieronymus, Deputy CEO DFL, Chief Operating Officer DFL
MARKETING AND COMMUNICATION 50 Tom Bender, Chief Marketing Officer DFL
FINANCES AND LICENSING 64 Christian Müller, Chief Financial Officer DFL
RIGHTS AND LICENSES 78 Jörg Daubitzer, Vice-President Sales DFL
03 A CLOSER LOOK AT EUROPE 90
04 THE LICENSED CLUBS 104
BUNDESLIGA 106
BUNDESLIGA 2 124
05 FACTS AND FIGURES 142
BUNDESLIGAREPORT 2008
MEMBERS:
THE 36 CLUBS AND JOINT STOCK COMPANIES OF THE BUNDESLIGA AND BUNDESLIGA 2
DFL
DEUTSCHE
FUSSBALL
LIGA GMBH
THE LEAGUE
ASSOCIATION
LEAGUE ASSOCIATION BOARD
Eleven members:
– League President (Dr Reinhard Rauball)
– Senior Vice-President (Peter Peters)
– Vice-President (Harald Strutz)
– Four Board Members (Heribert Bruchhagen,
Michael Meier, Andreas Rettig, Karl-Heinz Rummenigge)
– Four DFL Directors (Christian Seifert,
Holger Hieronymus, Tom Bender, Christian Müller)
DFL SUPERVISORY BOARD
Six members:
– League President (Dr Reinhard Rauball)
– Senior Vice-President (Peter Peters)
– Four Supervisory Board Members (Dr Heinrich Breit,
Kurt Gaugler, Roland Kentsch, Manfred Müller)
sends Directors
LICENSING COMMITTEE
Five members:
– Vice-President (Harald Strutz)
– Four Board Members (Heribert Bruchhagen,
Michael Meier, Andreas Rettig, Karl-Heinz Rummenigge)
– One Substitute Member (Auditor of the League Association)
selects
elects by votenominates and supervises Directors
selects
DR HANS-PETER ADLER / JÖRG ALBRACHT / KLAUS ALLOFS / WERNER ALTEGOER / FRIEDHELMANDRES / RALPH ANSTOETZ / HANS-PETER APPEL / PETER ARENS / HANS-JÜRGEN BACKHAUSM A R T I N B A D E R / R U E D I B A E R / H A N S - A R T U R B A U C K H A G E / G R E G O R B A U M / K R I S T I A NBÄUMGÄRTNER / JOACHIM BAUR / RICHARD BAUR / BERND BECHTOLD / KLAUS BECK / FRANZBECKENBAUER / HERBERT BECKER / HORST BECKER / JOHANNES BECKER / HEIKO BEECKRAINER BEECK / DR HUBERTUS BEHNCKE / DR KLAUS R. BEHRENBECK / DIETMAR BEIERSDORFERANDREAS BEIL / GÖTZ BENDER / TOM BENDER / CHRISTIAN BERNER / DR WULF H. BERNOTATKARL-HEINZ BEUL JR. / HARTMUT BEYER / DIETMAR P. BINKOWSKA / PETER BIRCKS / DR MARTINBISKOWITZ / DR HOLGER BLASK / JOSEPH S. BLATTER / FREDI BOBIC / NORBERT BOCKSD I E T E R B O N G E R T / J Ü R G E N L . B O R N / U L F B O S S E / W A L T E R B R A N D / J O S E F B R A U N E RDR HEINRICH BREIT / BJÖRN BREMER / PROF. DR HELMUT BREUER / DR WERNER BRINKER WOLFGANG BRINKMANN / HERIBERT BRUCHHAGEN / GERD BRUNNER / ULRICH BRUNS / DIETERBUCHHOLZ / DR JENS BUCHTA / HANS-JOACHIM BURDENSKI / HENNING BÜRGER / MANFREDB URGSM ÜLLER / D I ETER B URKERT / M I C HAEL B URM ESTER / ALAIN MARC EL C APARRO SHORST CHRISTOPEIT / DIETER CRAMER / LÜPPO CRAMER / JÖRG DAUBITZER / KLAUS DAUDELOTHMAR FREIHERR VON DIEMAR / JOHANNES DIETSCH / DR GÖTZ DIMANSKI / KARL-HEINRICHDITTMAR / JÜRGEN DOETZ / ROLF DOHMEN / UWE DOLL / FRANK DUSCHKA / HORST EBERSTEIND R G E R H A R D E C K E R / B E R N D E H I N G E R / T A Y E I C H / D R K A R L - G E R H A R D E I C K / J O S E F
ELLEBRACHT / KARL-HEINZ ELSÄSSER / HARTMUT EMRICH / BERND ENGE / DIRK ENGLERDETLEF ERNSTING / PETER EVERS / HERIBERT FASSBENDER / RAINER FEUERHAKE / KLAUSFICHTEL / WILFRIED FINKE / CHRISTIAN FIRLEY / KLAUS FISCHER / KLAUS-DIETER FISCHERPETER FISCHER / AXEL FORMESEYN / ENZO FRANCESCOLI / JÜRGEN FRANTZEN / OTTMARFRENGER / HUBERT FRIEDRICH / DIETER FRIESE / KLAUS FUCHS / DON GARBER / KURT GAUGLERRALF GAWLACK / BERNHARD GEITEL / BERND GESKE / JAKOB GEYER / AXEL GLEIE / DR GERALDGLÖCKNER / MICHAEL GLOS / JÜRGEN GLOWACZ / ERWIN GÖBEL / REINHARD GÖDEL / VOLKERGOLDMANN / DIRK GRABOW / WOLFGANG GRÄF / GÜNTHER GROSSMANN / FLORIAN GROTHESTEPHAN GRÜHSEM / ARTUR GRZESIEK / FRITZ GUCKUK / HELMUT HACK / HERBERT HAINERJÖRG HAMBÜCKERS / HEINZ HANKAMMER / MARKUS HANKAMMER / ROGER HASENBEIN / ROLFHAUER / RALF HAUPTMANN / CHRISTIAN HEIDEL / GERHARD HEIN / PROF. HORST HEINRICHSHARALD HEINZE / MANFRED HELL / AXEL HELLMANN / WALTER HELLMICH / PROF. DR HERBERTHENZLER / DR KARL-THEODOR HERFS / RALF HESKAMP / DR HUBERTUS HESS-GRUNEWALD / JUPPHEYNCKES / HOLGER HIERONYMUS / FRANZ-WILHELM HILGERS / JOHANNES HINTERSBERGERCHRISTIAN HINZPETER / DIETER HOENESS / ULI HOENESS / BERTRAM HÖFER / PETER HOFFACKERBERND HOFFMANN / PETER HOFMANN / WOLFGANG HOLZHÄUSER / KARL HOPFNER / MARTINH O R N B E R G E R / C L A U S H O R S T M A N N / H E I N Z H O S S I E P / W O L F G A N G H O T Z E / H E R M A N NHÖVELMANN / RALF HÜBER / DR DIETER HUNDT / JÜRGEN HUNKE / EIKE IMMEL / DR MARKUSIRMSCHER / HERMANN JANSEN / CHRISTINE JODLBAUER / BERND JURKE / OLIVER KAHNTHOMAS KALT / MANFRED KALTZ / FRITZ KELLER / ROLAND KENTSCH / MARTIN KIND / GERDKIRCHHOFF / ULF KIRSTEN / LARS KISSNER / DR KARL-LUDWIG KLEY / GÜNTER KLINGKOWSKIPROF. DR HORST KLINKMANN / JÜRGEN KLOPP / DR ALBRECHT KNAUF / PETER KÖHR / ROLFKÖNIGS / PROF. DR GÜNTER KONRAD / KARL-HEINZ KÖRBEL / PROF. DR REINER KÖRFERFRITHJOF KRAEMER / KATJA KRAUS / UWE KRAUSE / STEFAN KREBS / DR CHRISTOPH KRÖGERDR MICHAEL KROLL / GERD KRUG / HELLMUT KRUG / CHRISTIAN KULLMANN / STEFAN KUNTZWALTER KURZ / MICHAEL LAMECK / ROLF LANDRY / PETER LANGE / KLAUS LANGENSCHEIDTDR KLAUS DIETER LEISTER / WILLI LEMKE / UWE LEONHARDT / NORBERT LEOPOLDSEDERGIUSEPPE LEPORE / ULRICH LEPSCH / ZHANG LI / DR ALBRECHT VON LINDE / DR JÜRGENLINDEN / CORNY LITTMANN / HANNES LÖHR / JOACHIM LÖW / GUNNAR LÜBBEN-RATHJEN
DR REINHOLD LUNOW / PROF. DR PETER LUTZ / FRANK MACKERODT / FELIX MAGATH / FRANZMAGET / DR ULRICH MALY / LOVRO MANDAC / THORSTEN MANSKE / WILLI MANTEL / RALFANTHEY / HELMUT MARKWORT / HERBERT MARONN / HORST MARSCHALL / BERNHARDMATTES / NORBERT MAURER / GERD E. MÄUSER / PETER MAYER / GERHARD MAYER-VORFELDER / ANDREAS MECHLER / MICHAEL MEESKE / ELMAR MEIER / MICHAEL MEIERMICHAEL MEIER / PER MERTESACKER / RAINER MEYER / ANDREAS MÜLLER / CHRISTIANMÜLLER / DIETER MÜLLER / GERD MÜLLER / HORST MÜLLER / MANFRED MÜLLER / DRW O L F G A N G M Ü L L E R / E C K H A R T M Ü L L E R - H E Y D E N R E I C H / A N T O N N A G L / B I R G E R N A S SMICHAEL NEITEMEIER / WILLI NEUBERGER / WOLFGANG NEUBERT / FRIEDRICH NEUKIRCHKONSTANTIN NEVEN DUMONT / GÜNTER NIEMEYER / TILL NOACK / PETER NØRRELUND / MARCOECHLER / CHRISTOPH ÖFELE / DR JOHANNES OHLINGER / STEFAN ORTH / BERND OSTERLOHMICHAEL OTTOW / WOLFGANG OVERATH / PROF. DR-ING. GUNDOLF PAHN / ACHIM F. PETERSPETER PETERS / DR WILLI PFEIFER / GERD PIEPER / HORST POGANAZ / HANS DIETER PÖTSCHDR THOMAS PRÖCKL / HUBERT H. RAASE / DIETER RAMPL / DR DIRK RASCH / DR REINHARDRAUBALL / KARL RAUH / CHRISTIAN REICHERT / RUDOLPH REISCH / HANS HERMANN RESCHKEPHILIPP RESCHKE / ANDREAS RETTIG / ULI REUSS / STEFAN REUTER / ERNST OTTO RIECKHOFFTHOMAS RÖDER / ROLF ROJEK / PROF. DR DIETER ROMBACH / DR DIRK W. ROSENBAUMMICHAEL A. ROTH / JOCHEN A. ROTTHAUS / ULRICH RUF / ANDREAS RÜGER / KARL-HEINZ
RUMMENIGGE / LOTHAR RUSCHMEIER / ROLF RÜSSMANN / ERICH RUTEMÖLLER / JOSEFSANKTJOHANSER / FRANCISCO JAVIER GARCIA SANZ / DR CARL ALBRECHT SCHADE / MICHAELSCHADE / FRANZ SCHÄFER / ULRICH SCHÄFER / DR BURKHARD SCHAPPERT / ERWIN SCHEFFLERPROF. DR FRITZ SCHERER / MICHAEL SCHIEMANN / INGO SCHILLER / BERND SCHIPHORSTSTEPHAN A.C. SCHIPPERS / WALTER SCHLENKENBROCK / JURI SCHLÜNZ / JÖRG SCHMADTKELOTHAR SCHMAUSS / DR DETLEF SCHMIDT / DR JOACHIM SCHMIDT / LOTHAR SCHMIEDELP E T E R S C H M I T T / D R R O L F M A R T I N S C H M I T Z / G E O R G A D O L F S C H N A R R / D R S Y B I L L ESCHNEHAGE / SIEGFRIED SCHNEIDER / THOMAS SCHNEIDER / ROLF SCHNELLECKE / JOSEFSCHNUSENBERG / DIRK SCHÖLER / KLAUS SCHRAMM / FRITZ SCHRAMMA / JOCHEN SCHREIERDIETER SCHREMMER / PAUL VON SCHUBERT / HANS SCHULZ / MARCUS SCHULZ / WILLISCHULZ / GÜNTER SCHULZE / DR KLAUS-PETER SCHÜTT / RAINER SCHÜTTERLE / ANSGARSCHWENKEN / HANS-HERMANN SCHWICK / CHRISTIAN SEIFERT / WALTHER SEINSCH / WALTERSIANOS / JÖRG SIEBERT / ADALBERT SKAMBRAKS / DR MARKUS SÖDER / PROF. JOAN SOFRONC A R L O S O I R O N / S I E G F R I E D S Ö L L N E R / L A R S S Ö R E N S E N / D R B E R N D - G E O R G S P I E SD E S M O N D S Q U I R E / E R W I N S T A U D T / M I C H A E L S T E I D L / D R H O L G E R S T E I N / U L I S T E I NFRANK-WALTER STEINMEIER / DR GERNOT STENGER / PROF. DR RÜDIGER STERZENBACHACHIM STOCKER / UWE STÖVER / HARALD STRUTZ / FRANK SZYMANSKI / HANS-HEINRICHTAMME / MANFRED TERMATH / DR STEPHAN THIEL / JÖRG THOMAS / SIEGFRIED THOMASKLAUS THOMFORDE / OLAF THON / MANFRED THÖNE / CLEMENS TÖNNIES / DR REINHARDTT Ö P E L / A X E L T R E F F N E R / A R N O L D T R E N T L / T H O M A S T R E S S / H E N N I N G T R O L S E NDR CHRISTIAN UDE / ACHIM VANDREIKE / RÜDIGER VÖLKEL / ELMAR VOLKMANN / PETERVOSS / MIRKO VOTAVA / CHRISTIAN WAGGERSHAUSER / PETER WALPURGIS / HANS-JOACHIMWATZKE / ADOLF WEDEL / RAINER WEHNER / STEFAN WEIGAND / MARTIN WEIMER / WERNERW E N N I N G / D R E K K E H A R D T W E S N E R / K L A U S W E S T R I C H / K A R S T E N W E T T B E R GF R I E D H E L M W I E G E L M A N N / D R M A T T H I A S W I L K E N I N G / R O L A N D W I L K U S / M A T T H I A SM. WINTER / PROF. DR MARTIN WINTERKORN / HEINZ-DIETER WOLF / KLAUS-DIETER WOLFDR WERNER WOLF / THOMAS WOLFGRAMM / FRANK WORMUTH / RALF WOY / PROF. DRKLAUS L. WÜBBENHORST / ALEXANDER WÜERST / RONALD WULFF / DUAN XUAN / CHRISTIANZIEGE / DR STEFAN ZIFFZER / R U D O L F Z I P F / R A I N E R Z I P F E L / D R H E R I B E R T Z I T Z M A N N