Welcome to DMNmedia. The combination of our #1 products in the market and our

highly targeted digital marketing services offers you the full potential of digital marketing.

Digital Audience Marketing Our compelling and ever-evolving digital brands effectively and efficiently connect you to any audience on any device.

If your digital marketing merely adds to the noise, you’re missing the magic.

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DMNmedia | Digital

5

North Texas’ Top Sites

Display

Mobile

Connect

Email

Newsletters

Search

Search Retargeting

Social

Native Ads

Overview

North Texas’ Top Brands

What dallasnews.com SportsDayDFW.com GuideLive AlDiaTX.com

Why We believe content is king in every medium imaginable, which is why we continue to have the largest local website in North Texas. Plus, we have the largest registration-based website in the area so you have access to a level of targeting that’s not available anywhere else.

Wow!

Sources: Adobe Omniture SiteCatalyst (section metrics include blogs; transitioned from Verve to in-house platform for mobile WAP in late Sep 2012); Note: As of March, 2013, separate Omniture report suites for WAP and desktop traffic. Adobe Omniture SiteCatalyst (section metrics include blogs; transitioned from Verve to in-house platform for mobile WAP in late Sep 2012).

dallasnews.com Page Views: 20,144,307 Unique Visitors: 3,947,216 Minutes per unique visitor: 14.4

dallasnews.com WAP Page Views: 6,832,018 Unique Visitors: 2,498,542 Minutes per unique visitor: 6.1

SportsDayDFW.com and GuideLive Section Page Views Sports: 4,945,617 Entertainment: 1,949,735 AlDiaTX.com Page Views: 581,820 Unique Visitors: 177,823

Display Ads

What Banner ads on top sites Dynamic ads: Sliding billboards and more In-banner video Inventory-feed ads

Why Targeted ads inspire the immediate action that you want the audience to take; they can redirect users to your site or online store.

Wow! 44% growth in digital advertising is fueled by targeted display.

Sources: Borrell Associates 2014/2015 local advertising forecast.

Mobile

What Mobile ads: In-browser and apps (smartphone and tablet)

Why Targeted ads inspire the immediate action that you want the audience to take; they can redirect users to your site or online store.

Wow! In 2014, 23% of all digital spending ended up on a mobile device. Mobile will lead 2014's rise in total media ad spending in the U.S., and advertisers are expected to spend 83% more on tablets and smartphones than they did in 2013—an increase of $8.04.

Sources: Borrell Associates 2014/2015 local advertising forecast. eMarketer, Jul 2, 2014.

Connect

What • Display

• Mobile • Video • Social

Why Reach online audiences at scale with Connect from DMNmedia. Connect enables you to place targeted messages in front of engaged online audience on key premium local and national sites.

Wow! Our solutions can typically reach 96% of the online audience in the U.S.

Sources: Barnum Sulley Research 2010. AdAge Digital 2010 6 Foundations of Great Digital Creative

Email

What Targeted Email (Demographic, Geographic and Behavior)

Why We can facilitate customized e-mail to the database and target market of your choice. Targeted emails have an average CTR of 2%.

Wow! Despite all the new digital options, email remains a staple of consumer’s day. 87% of consumers read and send emails weekly and 57% use daily. For Q1 2014, open rate has continued to climb.

Sources: Epsilon, Q1 2014 Email Trends and Benchmarks, July 14, 2014. BIG research SIMM Dialog Digital Global Response.

Newsletters

What Premier content newsletters: News, Sports, Entertainment, Recipes, Travel, Health and Business/Technology newsletters.

Multiple variables of Demographic, Geographic and Behavior targeting are available.

Why Our newsletters, distributed Monday through Friday with a delivery rate of 98.5% (aligning with content).

Wow! People who buy products marketed through email spend 138% more than people who do not receive email offers.

Sources: Forrester Research 2013.

Search

What SEO — Organic Search Results (60% of all clicks)SEM — Paid Search Results (40% of all clicks)

Why High ranked listings get more traffic and ROI — and with 508 Digital from DMNmedia, we can help you rise to the top.

Wow! 91% of searches never move past the first page.

Sources: BIA/Kelsey Group User View Wave VII.

Search Re-Targeting

What With search-retargeting, interested users who search for one of your keywords are tagged and later shown your ads while browsing the web.

Why Consumers are searching information on specific interests or various brands and products. We capture the search activity and turn it into targetable data, creating audience segments for you. We re-target your ad to this engaged and interested shopper. Users see your ad while surfing the web later, and can be directed to your site.

Wow! Search retargeting is the truest form of scalable audience targeting for display advertising.

A user performs a web search for products or services they need.

Data associated with that search is collected

(anonymously)

The user will be served a display ad based on

the keywords previously searched

The user clicks through the ad and converts on the

advertiser’s site

Social

What Content marketing across all social platforms Targeted, paid ads on social

Why Encourage word of mouth and referrals, increase your reach with the most popular sites like Facebook, Twitter, Linked In, Pinterest, Instagram, Tumblr and more. We can link you to consumers who are engaged on a daily basis.

Wow! There are nearly one billion unique visitors on Facebook, the #1 most-visited site online, and roughly 100 million active Twitter users who log in at least once per day.

Sources: Mindjumpers.

Native Ads

What Native Ads — a unique opportunity to sponsor consumer-focused content and be positioned next to it.

Why Get close and connect to an engaged and focused audience who are already searching and reading related content online. Speakeasy, from DMNmedia, creates crave able content that is sponsored by you — or utilizes you as an expert in the story.

Wow! Companies referred to in articles are considered to have a higher level of expertise than others in the same field.

The advertisers “widget” also lives on article pages rotating throughout the site to increase reach and engagement.

Behavioral Demographic Geographic DMNmedia Connect & Yahoo! Targeting

Audience Marketing

What

Why Reach audiences that are most receptive to your message at a scale that drives results.

Wow! The average American is exposed to 5,000 marketing commercial messages a day. Every 60 seconds, 700,000 Google searches are performed and 168 million emails are sent. You need to connect with the consumers most receptive to your message.

Source: Hubspot April 2014.

Your Digital Source Let us help you with the full potential of digital marketing.

Your DMNmedia Team

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Thank you for the opportunity to provide this recommendation. We look forward to deepening our partnership in 2014 and beyond.

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