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© 2011 BrightSign, LLC www.brightsign.biz Digital Signage Workshop Aaron Taylor, BrightSign Sales

Digital Signage Workshop

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Digital Signage Workshop. Aaron Taylor, BrightSign Sales. Retail Point-of-Purchase Displays Interactive Product Demos Advertising and Promotions Public/Corporate Spaces Museum Exhibits Trade Show Displays Lobby Signage Wayfinders Menu Boards Entertainment. - PowerPoint PPT Presentation

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Page 1: Digital Signage Workshop

© 2011 BrightSign, LLC www.brightsign.biz

Digital Signage Workshop

Aaron Taylor, BrightSign Sales

Page 2: Digital Signage Workshop

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• Retail• Point-of-Purchase Displays• Interactive Product Demos• Advertising and Promotions• Public/Corporate Spaces • Museum Exhibits • Trade Show Displays• Lobby Signage• Wayfinders• Menu Boards• Entertainment

Key BrightSign Applications

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Return on InvestmentIn-store digital signage quickly pays for itself • End-cap signage promotion

resulted in a 100 percent sales lift on the specific product

• 3 times as many shoppers sign up daily for discounts when SMS texting was employed on in-store digital signage

* Data from National Retail Federation session presented by Walmart and creative partner Studio Squared

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BlueStar Retail-In-A-Box Solution

Makes deployment simple with all the components included – just add

content!• 42" LCD Monitor • Universal Screen Mount • HD Digital Media Player

• BrightAuthor Software • HDMI Cable • SD Card

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Key BrightSign BenefitsEasy to Use.• Everything you need is included

- the hardware, the software and the networking abilities.

Powerful Zones and Synchronization.

• Multi-zone screen layouts and video walls of multiple screens are easily created for impressive displays.

Astonishing Full HD Quality.• All BrightSign models support

Full HD to ensure your sign is stunning.

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Key BrightSign BenefitsInteractivity and Control.• Engage your audience with

interactive buttons, touch screens and more.

Versatile Networking Options.• Easily change what's being

displayed without having to physically go to the controller.

Reliable Solid State Platform.• Its non-PC, solid state platform

and slim, robust operating system offer the best in reliability.

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BrightSign Models at a Glance

Models are tailored to specific applications, so you pay only for the features you need!

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BrightSign HD Product LineLooping

Interactive

Networked

New! BrightControl• CEC controls via HDMI • Less cabling, less costs, more flexibility

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New! BrightSign TD1012Portable Tabletop

Display Tower• Delivers digital signage

where it is most needed• Requires NO external

power or wiring

• Runs for at least 12 hours on rechargeable batteries

• Updates content through wireless networking

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FREE PC software that easily creates, publishes and networks digital signs

BrightAuthorCreate, publish and network presentations with ease

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Create: design full-screen, multi-zone, looping, interactive &

synchronized playlists with an easy to use visual-based interface

BrightAuthorCreate, publish and network presentations with ease

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Publish: create a complete presentation packet including content, playlists and controls ready to successfully playback

on BrightSign

BrightAuthorCreate, publish and network presentations with ease

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Network: sends published presentations over a network and provides a network

management

BrightAuthorCreate, publish and network presentations with ease

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BrightSign Network Benefits

BrightSign Network is an affordable subscription-based hosted service, providing….

• complete infrastructure to serve and support your network affordably

• freedom from hosting and maintaining your own network • strong, reliable security using standard web technologies • scalable service to support any size network• intuitive user interface in BrightAuthor to manage and

maintain your network

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Case Studies

• Retail Networking• Menu Boards• Retail Interactivity• iPad Content Control

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Case Study: NetworkingLargest French Retail Digital

Signage Network• 2,000 BrightSign networked controllers

in all 80 French stores

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Case Study: Menu Boards• All locations use dual screen menu boards• Custom zone layouts enable café to present

multiple impressions on a single screen• BrightSign Network provides targeted

monthly product specials and pricing updates from HQ

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• ODLO Sportswear: Price tag barcode scan displays product facts & touch screen acts as product finder

• MBT Shoes: Touch screen & RFID sensor in shoes trigger playback

Case Study - Interactivity

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Unique exhibition tool for content delivery & interactivity• Select, play, pause and

resume videos fromBrightSign

• Specify which videos to playback on show displays

• Buick Regal demo allows buyers to select videos of the car’s features

iPad Content Control