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Digital Signage Workshop. Aaron Taylor, BrightSign Sales. Retail Point-of-Purchase Displays Interactive Product Demos Advertising and Promotions Public/Corporate Spaces Museum Exhibits Trade Show Displays Lobby Signage Wayfinders Menu Boards Entertainment. - PowerPoint PPT Presentation
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© 2011 BrightSign, LLC www.brightsign.biz
Digital Signage Workshop
Aaron Taylor, BrightSign Sales
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• Retail• Point-of-Purchase Displays• Interactive Product Demos• Advertising and Promotions• Public/Corporate Spaces • Museum Exhibits • Trade Show Displays• Lobby Signage• Wayfinders• Menu Boards• Entertainment
Key BrightSign Applications
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Return on InvestmentIn-store digital signage quickly pays for itself • End-cap signage promotion
resulted in a 100 percent sales lift on the specific product
• 3 times as many shoppers sign up daily for discounts when SMS texting was employed on in-store digital signage
* Data from National Retail Federation session presented by Walmart and creative partner Studio Squared
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BlueStar Retail-In-A-Box Solution
Makes deployment simple with all the components included – just add
content!• 42" LCD Monitor • Universal Screen Mount • HD Digital Media Player
• BrightAuthor Software • HDMI Cable • SD Card
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Key BrightSign BenefitsEasy to Use.• Everything you need is included
- the hardware, the software and the networking abilities.
Powerful Zones and Synchronization.
• Multi-zone screen layouts and video walls of multiple screens are easily created for impressive displays.
Astonishing Full HD Quality.• All BrightSign models support
Full HD to ensure your sign is stunning.
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Key BrightSign BenefitsInteractivity and Control.• Engage your audience with
interactive buttons, touch screens and more.
Versatile Networking Options.• Easily change what's being
displayed without having to physically go to the controller.
Reliable Solid State Platform.• Its non-PC, solid state platform
and slim, robust operating system offer the best in reliability.
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BrightSign Models at a Glance
Models are tailored to specific applications, so you pay only for the features you need!
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BrightSign HD Product LineLooping
Interactive
Networked
New! BrightControl• CEC controls via HDMI • Less cabling, less costs, more flexibility
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New! BrightSign TD1012Portable Tabletop
Display Tower• Delivers digital signage
where it is most needed• Requires NO external
power or wiring
• Runs for at least 12 hours on rechargeable batteries
• Updates content through wireless networking
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FREE PC software that easily creates, publishes and networks digital signs
BrightAuthorCreate, publish and network presentations with ease
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Create: design full-screen, multi-zone, looping, interactive &
synchronized playlists with an easy to use visual-based interface
BrightAuthorCreate, publish and network presentations with ease
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Publish: create a complete presentation packet including content, playlists and controls ready to successfully playback
on BrightSign
BrightAuthorCreate, publish and network presentations with ease
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Network: sends published presentations over a network and provides a network
management
BrightAuthorCreate, publish and network presentations with ease
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BrightSign Network Benefits
BrightSign Network is an affordable subscription-based hosted service, providing….
• complete infrastructure to serve and support your network affordably
• freedom from hosting and maintaining your own network • strong, reliable security using standard web technologies • scalable service to support any size network• intuitive user interface in BrightAuthor to manage and
maintain your network
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Case Studies
• Retail Networking• Menu Boards• Retail Interactivity• iPad Content Control
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Case Study: NetworkingLargest French Retail Digital
Signage Network• 2,000 BrightSign networked controllers
in all 80 French stores
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Case Study: Menu Boards• All locations use dual screen menu boards• Custom zone layouts enable café to present
multiple impressions on a single screen• BrightSign Network provides targeted
monthly product specials and pricing updates from HQ
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• ODLO Sportswear: Price tag barcode scan displays product facts & touch screen acts as product finder
• MBT Shoes: Touch screen & RFID sensor in shoes trigger playback
Case Study - Interactivity
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Unique exhibition tool for content delivery & interactivity• Select, play, pause and
resume videos fromBrightSign
• Specify which videos to playback on show displays
• Buick Regal demo allows buyers to select videos of the car’s features
iPad Content Control
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Questions & More Information: