NO NAME IC/ Passport No. ID No. Batch/ Semester

1 MUHAMMAD ASRAF BIN ZUKIFLI 960817016145 1140500943 SEMESTER 1

2 MUHAMMAD ADDINUL HANIFF BIN MOHAMMAD YUSOFF

970112105227 1140500867 SEMESTER 1

3 MOHAMAD FITRI IQBAL BIN LITA 961102015725 1140500964 SEMESTER 1

4 MUHAMMAD HAIRI BIN ROSLI 960302145853 1140500865 SEMESTER 1

5 MUHAMMAD ASHMAN BIN MOHAMMAD ROSLI

960328145675 1140500824 SEMESTER 1

NETHERLANDS MARITIME INSTITUTE OF TECHNOLOGY

GROUP PROJECT

COURSE: DIPLOMA IN SHIPPING

MANAGEMENT / MARITIME TRANSPORTATION

MANGEMENT

SUBJECT CODE: MGT 2301

SUBJECT NAME: BUSSINES ENGLISH

LECTURER: MISS RAYCHEL

DUCATI SUPERBIKE

INTRODUCTIONDucati is made from Italy industry and the design

are create with the Italian styleWell known as a superbike brand that create for

racing competitions, unmistakable design and

have a good skills for the racerThe top model bike of Ducati is Superbike,

Monster, Street fighter, Hypermotard and DiavelDucati have expand their brand over 60 nations

with the top model bike(“Ducati History”,

n.d.)

DUCATI HYPERMOTARD

(“Ducati Hypermotard”, n.d.)

EFFECTIVENES OF THE ADVERTISEMENTThe video tells about the advantages of the

superbike (“Thinkbox”, 2014)They list out the components that use by the

superbike (Nielsen, n.d.)The video is in high resolutionThe music background is suitable for the

advertisementThe clear voice by the speakersThe non effective reason is because of the pace

of the video

DUCATI 1199 PANIGALE

EFFECTIVENESSEffective design (“7 Key Criteria of a Great

Advertisement”,n.d.)The online video advertising is growing

faster than any other type of interactive marketing pace (Nesamoney, 2008)

Actionable scene (Poh, n.d.)Successful advertising reflects the

company’s character (“ 10 criteria for a successful ad”, n.d.)

INEFFECTIVENESSThere is no explanation for the innovation

of the product (“ A bad advertisment”,2007)

DUCATI MONSTER 1200S

EFFECTIVENESSThe web is viewed daily as more than 80%

of people uses the internet daily (Goldfarb A., 2010)

The web have become an influential medium (“Online ad Effectiveness”, n.d.)

Internet users spend an average of 1 hour 15 minute online per day. ( Weissmen J., n.d.)

INEFFECTIVENESSSome users find online ads are annoying

(Thompson D., n.d.)

Ducati multistrada 1200

MAGAZINES

EFFECTIVENESSProvides opportunities to advertisers to

reach targeted audiences in a local market. You can focus your ad to fit your desired

demographic.Magazines advertising can be less

expensive than advertising in other media outlets.

Magazines may be kept around for a month or longer, which gives more exposure to your product.

INEFFECTIVENESSA decline in readership of print media has

occurred as more people get their information and advertising from online sources.

DUCATI MONSTER

BILLBOARDS ADVERTISEMENT

(“Ducati Ad”, n.d.)

EFFECTIVENESSEasily attract people.Photographic information (strong visual

effect)Customized PlacementThe ineffectiveness of this ads is risk from

vandalism, weather conditions

There all are based on (Buzzle, n.d.)

REFERENCE Advertising Effectiveness. (2008). Retrieved from

www.decisionanalyst.com: http://www.decisionanalyst.com/publ_art/adeffectiveness.dai

Buzzle. (n.d.). Retrieved from "www.buzzle.com": http://www.buzzle.com/articles/advantages-and-disadvantages-of-billboard-advertising.html

Ducati History. (n.d.). Retrieved from www.ducati.com: http://ducati.com/history/index.do

Ducati Hypermotard HD Wallpaper. (n.d.). Retrieved from www.google.com: https://www.google.com.my/search?q=ducati+hypermotard+wallpaper&espv=2&source=lnms&tbm=isch&sa=X&ei=6uXNU8WnD4u8ugS994GQBw&ved=0CAYQ_AUoAQ&biw=1366&bih=681#facrc=_&imgdii=_&imgrc=HrM1oXTEbgAw1M%253A%3BkJPRbAg_cEc4hM%3Bhttp%253A%252F%252Ftutgen.com%252Fdow

Nielsen. (n.d.). Retrieved from www.nielsen.com: http://www.nielsen.com/us/en/solutions/advertising-effectiveness.html

Thinkbox. (2014). Retrieved from www.thinkbox.tv: http://www.thinkbox.tv/server/show/nav.1400