EAS 5704 - MorphMatrix

7/31/2019 EAS 5704 - MorphMatrix

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DR. FAIRUZ I. ROMLI

SEMESTER 1 2012/2013


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Once the product requirements have been clearly

defined i.e. with the help of QFD Start the exploration of possible alternative concepts for

the product

Name pertaining to the study of an organized system

or form

To identify possible new technological combinations for

a system or as a spur to creativity It is of prime importance that the specifications have

been well-established prior to this activity Parameters to be studied can be those established from QFD


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Origin

Defined by Fritz Zwicky an American astrophysician in1942-43

Invented to look for new military means of jetro ulsion

Can be effectively applied to: New product development

Services

Patents


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Break down a system, product or process into the

essential sub-concepts Each concept represents a dimension in a multi-

dimensional matrix

Potential new ideas or innovation by searchingthrough the combination of attributes that do not yetexist No specific guidelines for combining the parameters

tend to provide a large number of ideas

Eliminate incompatible combinations


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Advantages:

Help to discover new or revolutionary relationships orconfigurations that might not be so obvious or might beoverlooked by other less structured methods

Encoura e the identification and investi ation of

boundary conditions Range of values for the considered parameters

Richness of data provide a multitude of combinationspermutations not yet explored

Systematic analysis of future structure of an industry (orsystem) and identification of key gaps Why certain combinations not possible? Missing

technologies?


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A proven ideation method that leads to organizedinvention A systematic analysis of the current and future structure

of an industry area (or domain) as well as key gaps inthat structure

s rong s mu us or e nven on o new a erna vesthat fill these gaps and meet any imposed requirements

A method for identifying and investigating the totalset of possible relationships contained in any given,

multi-dimensional problem complex that can beparameterized Reducing the complex problems into manageable sub-

problems


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Steps or procedure

Decompose the existing system or product into essentialdesign parameters

Brainstorm on all possible ways the parameters can besatisfied or im lemented

Research further on the list to capture the essence ofeach alternative

Examine the matrix for possible new permutations of

the design


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Get into your group and create the Morphological

Matrix for your selected product Discuss one discarded solution that you derived from

the matrix

e ec e op ree mos po en a so u ons anwhy you select them?

Prepare a 10-minute presentation for the next class

Documents

EAS 5704 - MorphMatrix