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Experience Your City Like Never Before Heather, Claire, Marissa, Emilee, Alissa, Nikia, Jennifer, & Alex

EC Presentation 8-1

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Experience Your City Like Never Before

Heather, Claire, Marissa, Emilee, Alissa, Nikia, Jennifer, & Alex

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#ItAllStartsHere

• Winning the moment every time! • The guest is always right • Number one choice for every event

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Winning the Moment

Pre-Cruise Cruise Time Post-Cruise

● Waitlist ● Ordering Alternative: Tablet ● Loyalty Program

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The WaitlistProcess

• Utilize wait list item on EBMS• Utilize Sales Force to send texts• Assigned specific guest service team

Benefits• Maximizing capacity• Encouraging future cruisers• Guest loyalty

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Ordering Alternative: Tablet

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TabletsTabs

• Meet the Crew• Expected Cruise Route• Order• Contest• Social• Check-out• Leave a Review

Benefits • Maximize efficiency• Informative• Personal connection

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EC REWARDS: LOYALTY PROGRAMS

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EC Rewards: Meet FLEET TREATS☺Process

• Value guests• Encourage returning guests• Simplify process• EBMS account

Benefits• No rescheduling fees• Promotional emails• Refer-a-friend• Two vessel special• Three floats your boat

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Mission: TO WOW

Waitlist:o Maximize capacityo Encourages future cruiserso Guest loyalty

Tablet:o Maximize efficiencyo Informativeo Personal connection

Rewards:Targets millennialsRaises retention rateGuest involvement

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Questions?

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Banks, Angelo. Personal Interview. 2 August 2016.

Baveja, Sarabjit Singh, Sharad Rastogi, and Chris Zook. "The Value of Online Customer Loyalty.” Bain.com. Bain and Company Inc.Web. 8 Aug. 2016.

Buy, Best. "Amazon - Fire 7" Tablet 16GB - Black." Best Buy. Best Buy, 08 Aug. 2016. Web. 08 Aug. 2016.

“Editions & Pricing - Marketing Cloud - Salesforce.com.” Salesforce.com. Web. 01 Aug. 2016.

EZee IMenu. "Features." Restaurant Menu App EZee I-Menu for Table-top Tablet Ordering Android IPad. EZee IMenu, 08 Aug. 2016.

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Bibliography Continued "Oracle Customer Experience (CX) Service." Customer Experience Service. Oracle, 2016. Web. 08 Aug. 2016.

Prillman, Angela. "Infographic: How Customer Lifetime Value Affects Your Business, and 5 Ways to Increase It | FiveStars IINSIGHTS." INSIGHTS. FiveStars, 17 Sept. 2013. Web. 08 Aug. 2016.

Reichheld, Frederick F. "The Economics of E-Loyalty." HBS Working Knowledge. Harvard Business School Press, July-Aug. 2000. Web. 08 Aug. 2016.

Singer, Marie-Claude Nideau and Marc. "The Secret To Creating Loyalty Programs That Actually Work." Business Insider. Business Insider, Inc, 21 Mar. 2014. Web. 13 July 2016.

Wikipedia. "CCwiki." Wikipedia. Entertainment Cruises, 08 Aug. 2016. Web. 08 Aug. 2016.