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Effective Media Communication
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คู่มือการปฏิบัติงานการสื่อสารในภาวะฉุกเฉินทางสาธารณสุข
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ISBN : 978-616-11-0536-5
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(IncidentCommand System-ICS)
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WARROOM
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40414751
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616266
68707180
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858990939497102103107
112115116119122
123
123126129130131
24-72
5
(PressInterview) (PressConference) (StudyTours)
(PressRelease)
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viii
(Specialeventactivities&Campaigns)
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callcenter ,, IEC (InformationEducationCommunication)
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25512552
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H1N1
.. 2545
A WHO handbook : Effective Media
CommunicationduringPublicHealthEmergencies(2005)
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4.
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5 2
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6 (Disasters)
(WHO,1998)3
1. (Naturaldisasters)
2. (Human-generated or
Man-madeorTechnologicaldisasters)
3. (Hybridnaturaldisasters)
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7
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(Influenza pandemic)
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2
( Immediate)
(Delayed) Crushsyndrome
Crushsyndrome
(Rhab-domyolysis)
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10
1. (Command and
control)
2. (Roles
andresponsibilities)
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11 3. (Address local
hazards)
4.
(Communicaterisk)
5. (Identify,
obtainanddeployresources)
6. (Develop andmaintain
competencies)
7. (Pre-existing
relationships)
8.
(Knowwhentocallforhelp)
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4
1)
2)
3)
4)
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3.
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(Performance)
(Outcomes)
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PHER
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(Incident Command System -
ICS)
ICS(4C)
(Command) (Coordination) (Cooperation)
(Communication)
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WAR ROOM
Warroom
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3.
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5.
6.
7.
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(Communication)ICS
(4C)
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(
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(:2545)
: 1.
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1.1
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WARROOM
1.2
(..)
1.3
2. (Joint
InformationCenter:JIC)
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2.1
2.2
2.3
2.4
2.5
2.6
()
2.7
2.8
2.9
2.10
2.11
3.
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: .,
, /, ,
,,
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4. /
5. (Spokesman) 1
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7.10 (eventactivities)
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7.12
7.13
7.14
7.15 /
7.16
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3.
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1. (Preparedness
Phase)
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3. (Recovery Phase)
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1
2(4) 3 4
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24-72 6 7
1
(
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1.
(rating)
(watchdog) (public agenda)
2. ?
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3. ?
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4.
(heroism) / / 5.
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(deadline)
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7. (Watchdogs)
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()
(
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(deadline)24
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242-3
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(factsheet)
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()
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15.
-(Frequentaskedquestions)
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(
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NGO
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()
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(
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(Press Conference)
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1. PressConference
14.3017.30
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Press Conference
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(
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(Study Tours)
1.
2.
3.
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: 1.
2. (Agenda)
3.
4.
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(Press Release)
1.
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2.
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8.
9. (Socialmedia)
10.
(Special event activities
& Campaigns)
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call center
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5. 24
Call
Center
08.00-17.00.
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- 217.00-01.00.
- 301.00-08.00.
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1.
2. (MediaPlan)
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- (,), Game Show,
- , Spot
- - (, )
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CutoutATMBannerStudio
IEC (Information
Education Communication)
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2.
: 1.
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3.
4. (..)
(.)
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.(2551).
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..2547-2550).
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.2545. .:
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(2549). ..2549.-
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WorldHealhOrganization.2005.WHO MEDIA
HAND-BOOK.pdf.12553http://www.who.int/csr/resources/
publications/WHO_CDS_2005_31/en/
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