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D72# 8'#:+72+*#2+; % N#*#.(4% (Mehic 1995: 43-44). 35 "Despite fears of war, Lebanon readies for summer tourism", Haaretz, 29. 04.

2010. http://www.haaretz.com/news/diplomacy-defense/despite-fears-of-war-lebanon-

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Violeta Cvetkovska Ocokolji]

Tatjana Cvetkovski

EXTREME TOURISM AS A NEW VERSION OF

CULTURAL ENGAGEMENT

The topic of this paper is an analysis of the growth of extreme tourism and of

the influence of the media on potential tourists through resounding representa-

tions of the risks in the form of live coverage. The paper presents a research of

the increase of natural disasters in the last twenty years, an interpretation of



the risks and media coverage and their influence on the decisions that people

make when planning a vacation. Even though various surveys imply that the

number of tourists in high-risk countries has reduced, the data vary and there

are more and more tourist agencies which offer exclusively this type of desti-

nations. The paper specially focuses on the Swiss agency Babel Travel, the

Cultural Engagement journeys and one of their founders, Robert Young Pel-

ton, an adventurer and journalist, who have teamed up to create tempting mar-

keting for potential extreme tourists. Using general types of risk, a comparati-

ve analysis has been conducted, comparing regular perception of risks and

their encouragement in extreme tourism.

Keywords: extreme tourism, catastrophes, risks, culture.

Documents

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