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5.22.12 » The future of news » dailyemerald.com

Emerald Monday

But the Emerald Media Group’s run has just begun.

Next fall, we will launch a new Emerald completely rebuilt for the digital age. The daily newspaper will be replaced by a modern college media company.

We know what you’re thinking: Another college daily goes down, buckling under the pressure of advancing technology and retreating readership.

That’s not our story. Yes, we confront the same challenges as every American media company, but this is not a move made out of financial desperation. The Emerald, as a nonprofit organization, is having its best year financially in more than a decade. We have no debt and a solid reserve fund.

We are adapting to a new model to deliver on our mission to serve our community and prepare our student staff for the professional world.

We will continue to offer the independent, student-led journalism that has won us national recognition. But we will also offer much more.

This is a big change. We know. It wasn’t a decision we made lightly. We did our homework and concluded that this is the best approach for our readers, our staff and our campus.

PRINTTwo weekly print editions — Emerald Monday and Emerald Weekend — modeled after alternative weeklies, such as Willamette Week in Portland and The Stranger in Seattle.

WEB & MOBILEReal-time news, community engagement, photo galleries and video on the web and social media. New web and mobile apps to serve students.

EVENTSA marketing division — Emerald Presents — to help create events that make college life better.

ADVERTISING & MARKETINGA suite of marketing services the help our clients reach the UO community across multiple platforms: print, web, mobile, social media and street teams.

The Oregon Daily Emerald’s 92-year streak as a Monday-to-Friday newspaper will end soon.

in THe limeliGHTSenior defensive end Terrell Turner puts on a smile for his last season of play p12


Emerald GameDay

“You have our attention. At my metro newspaper and all the others. We’ve been waiting for someone to wake up. Now, give it all you got.”— EDiTOr in ThE MiDwEST

“Even in its nascent stage, the Emerald’s creation should serve as aninstructional, inspirational model for other professional and studentnews outlets seeking to reinvent, truly reinvent, in the digital age.”— Dan rEiMOlD, College Media Matters

“WOW. I am incredibly impressed with the University of Oregon’s student newspaper’s digital reinvention. Smarter than most pros.”— CarriE BrOwn-SMiTh, University of MeMphis

1/25x12

ReachCaMpuS 20,631 undergraduates3,816 graduate students4,700 faculty & staff

aluMni210,000 worldwide

prinT6,000 circulation125+ distribution points3-7 day shelf life

wEBSiTEMonthly average*46,411 unique visitors149,965 pageviews*January to June 2012

SOCial MEDiaTwitter6,240 followers@dailyemerald @odesports

Facebook1,600 likes

sizes listed in inches wide by inches tall. See rate card for more sizes and rates.dailyemerald.com/ratecard

1/123.3x2.9

1/85x2.9

1/45x5.9

Emerald Media Group

Brittney ReynoldsAdvertising director541.346.5511 [email protected]


Emerald Wknd

eXPlorinG emoTionS How Saturday market vendor and

University senior Erica Hardin uses clay to make people hungry p12

Documents

Emerald ad mock up