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Engaging Chapter Members. Phyllis Shurn- Hannah SHRM NE Region Field Services Director. Engaging Chapter Members – Panel Discussion. Panelists: Christine Walters – Maryland Focus: Chapter and State Councils Art Smith - Middle Tennessee Focus: Chapters Stacey Jerrold - New York - PowerPoint PPT Presentation
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Engaging Chapter MembersPhyllis Shurn- Hannah SHRM NE Region Field Services Director
©SHRM 2010 2
• Panelists:
> Christine Walters – Maryland• Focus: Chapter and State Councils
> Art Smith - Middle Tennessee• Focus: Chapters
> Stacey Jerrold - New York• Focus: Young Professionals (YP’s)
> Marsha Bingham - Wisconsin• Focus: Students and Student Chapters
Engaging Chapter Members – Panel Discussion
©SHRM 2010
Christine Walters
Maryland
Chapter and State Council Member Engagement
3
Whom to Engage?Getting our ducks in a row…
President President Elect
Secretary Treasurer Membership Gov't Affairs
Certification /Prof Dev
Diversity/ Inclusion
College Relations
Workforce Readiness
SHRM Foundation
Programs Newsletter/Publications
Marketing/PR/
Comm
Conference Other
AA SHRM2012 Rose Lis Lynn
HappelDenise Miller
Regina Kopack
Sarina Fellers
Blair Hering Ellen Brous
Jennifer Boswell
Carol Duvall
Corinna Snook
Daniel Wittig
Amy Kiperszto
k
Mary Auth
Immediate Past
Judy Kennedy
PastPast
CC SHRM2012 Danna
BlumJulie Develin Sherry
JarrellAmanda Blankens
hip
Deb Weidman
Scott Mayer
Shelley Geisser
Suzy Dyer-Gear
Brady Chapman
Sharyn Doyle
Rebecca Mountain
Gale Marsiglia
Barbara Burke
Barbara Burke
Immediate Past
Christine Walters
Nicolette Kaszak
Julie Develin
Sherry Jarrell
Gina Resch Danna Blum
Shelley Geisser
Suzy Dyer-Gear
Brady Chapman
Sharyn Doyle
Robin Goble
Gale Marsiglia
Barbara Burke
Barbara Burke
Past Christine Walters
Bob Dunn Julie Develin
Sherry Jarrell
Gina Resch Danna Blum
Shelley Geisser
Suzy Dyer-Gear
Brady Chapman
Sharyn Doyle
Robin Goble
Barbara Burke
Past
CHRA2012 Jania
StoutJason Nemoy Jennifer
AmatoJennifer Amato
Lynn Argenbright
Greta Engle
Jeri Hawthorne
Nadine Johnson
Brian Lynch
Ryan McShane
Venus Windmiller
LiNa Goins
Jennifer Thornton
Lou Carloni
Jason Delman
Immediate Past
Frederick Smock
PastPast
OFFICERS CLA's
©SHRM 2010
How To Engage
• It’s in the Ask (Personal not Broadcast)
• 5 Vacancies
• 0-8 in 60 seconds
• Candidates’ Call> What we do> How we do> ByLaw Snapshots> Individual Commitment
• From start to finish all 5 filled within about 30 days
©SHRM 2010
Engaging State Council Members
• Great Book – “Getting to Yes” Fisher and Ury
• Asking what and why (“Let’s Make a Deal!”)
• I don’t know what I don’t know• Us/Them …. WE!• Monitor, follow up (Gantt Chart-ish)• Kudos on LinkedIn• Renewing our sense of community (ahhhh)
©SHRM 2010
Next Steps
• Add Candidates to Succession Matrix
• Candidate Contacts
• PD’s!!
• Template for State Chapters…………………………………………………………………………………………
Christine V. Walters, MAS, JD, SPHR• Deputy Director & Secretary – MD SHRM State Council• Chair of the Board – Carroll County Chamber of Commerce• Board Member – Maryland Chamber of Commerce• Board Member – Carroll County SHRM• Member Editorial Advisory Board – Thompson’s FMLA Handbook
By Day..• Independent Consultant & Author• FiveL Company, "Helping Leaders Limit their Liability by Learning the Law"• P.O. Box 1325 · Westminster, MD 21158 · 410-848-4721 (phone) · 410-857-4951 (fax)• SHRM's #4 Best Seller in 2011!
©SHRM 2010 8
Art Smith
Middle Tennessee
Chapter Member Engagement
©SHRM 2010
Understand Why Members Join Your Chapter
Survey Members Annually > Programs and Events> Networking> Leadership Development - volunteerism> Recognition> Professional Affiliation
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©SHRM 2010
Programming – It’s Important!!!
• Deliver the core activities – over 100 events each year> Legal Updates – six per year> Webinars – two per month> Conferences – two each year> Monthly Chapter Meetings – three each month> Member Exclusive Networking Events
• Golf Scramble – to raise funds for Professional Development Scholarships
10
©SHRM 2010
Committees
• Membership Committee – Vice Chairs
> Member Relations – Retention
> New Member Marketing – Recruitment
> Volunteer – Inclusion and Recognition
11
©SHRM 2010 12
Stacey JerrodNew York
HR/NY Supporting Young Professionals
©SHRM 2010
GenXtraordinarY™ SIG
• Special Group, Special Name• Formed in December 2010• By-product of HR/NY branding study &
personal experience of HR/NY President• Roles within SIG
> Official: Chair and Co-Chair > Unofficial: Advisor/Mentor/Coach
©SHRM 2010
Programs/Events
• Two Programs for Inaugural Year> Generational Stereotypes Defied: Removing the
labels to help drive the business- November, 2011> Generational Stereotypes Defied: It's NOT Our Birth
Year that Defines Us -It's Our Unique Behavioral Strengths and Tendencies – April 25, 2012
• Other Activities> Event with Mentoring Committee- Summer 2012> Networking events with other SIGS- TBD
©SHRM 2010
Best Practices
• Exposure at monthly Board Meetings
• Board Member liaisons
• Administrative support
• Continued focus on the larger SHRM YP picture
• Patience
©SHRM 2010
Learning Curves
• Looking at things from a different lens
• Managing their “urgency” vs. reality of demands upon others’ times
• Informal communications and message being received
• Providing more direction
©SHRM 2010
Marsha Bingham
Wisconsin
Engaging Student Members
17
©SHRM 2010 18
Engaging Student Chapters
• Invite to volunteer for professional chapter monthly meetings (e.g. registration)> Student attends free for volunteering
• Provide opportunities for students to volunteer with professional chapter’s initiatives > One Day to Make a Difference> Mock interviews
• Student chapter president invited to attend Board Meetings to gain experience to take back to student chapter
©SHRM 2010
Recognition
19
• Scholarships available for Students• Professional chapter volunteers at Student
Conference and Case Competition> Send tokens for good luck
• Snack baskets• Great relationship with advisors and instructors
> Offer free memberships to advisors• Annually recognize student chapter for
achievements
©SHRM 2010
Take-A-Ways
20
• Opportunities to network> Joint event at college > State leadership conference
• Challenges> Student schedules and locations
©SHRM 2010
QUESTIONS
21