Entrepreneur Entrepreneurship

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Asas keusahawanan dan pembudayaan

Text of Entrepreneur Entrepreneurship

Entrepreneur & Entrepreneurship

ASAS PEMBUDAYAAN KEUSAHAWANAN (APK)UGE 1002

PN. IDA RIZYANI TAHIR

FACULTY OF INDUSTRIAL MANAGEMENT

019 9370676

rizyani@gmail.com

RESEARCH INTEREST

Halal Industry

Entrepreneurship

Human Resource Development

Organizational Behaviour

Objektif

Mengetahui, menjelaskan seterusnya mengamalkan ciri dan sifat keusahawanan dalam diri setiap pelajar.

Mengenalpasti peluang seterusnya menilai bidang potensi perniagaan yang boleh diceburi seterusnya menghasilkan satu rancangan perniagaan yang baik berdasarkan kajian yang telah dilaksanakan.

Merancang dan melaksanakan satu aktiviti yang menyokong pembudayaan keusahawanan dikalangan pelajar.

Melahirkan kesedaran dan menunjuk kerelaan untuk menjadikan keusahawanan sebagai kerjaya pilihan.

Subject Assessment

PERKARA (%)

Ujian (Ujian 1 & 2)30% - IndividuTugasan Kumpulan 15% - Kumpulan

Tugasan Kumpulan (Business Plan)20%

Pembentangan BP10% - Kumpulan

Perancangan Aktiviti15% - Kumpulan

Kehadiran & Penglibatan10% - Individu

Jumlah 100%

Entrepreneur & Entrepreneurship

Introduction

Malaysia scenario

Entrepreneurial Characteristics?

History

French word individual undertake the risk of new ventures

Cantillon etr invests, transforms & make profit or loss

Adam Smith ability to foresee potential through changes in the economy

Babtiste exhibited certain competencies in creating enterprise

Who are entrepreneurs?

Menger economic agents who transform resources into goods & services

Illustration:

Durian kampung durian paste

durian crepe

Transforming to higher value

Who are entrepreneurs?

Joseph Schumpeter introduce creative destruction (CD)

CD- destruction of usual ways of doing things by the introduction of new improved ways

Entre innovate by exploiting opportunities & use process to challenge existing norms

Entrepreneurship a process of new ways of doing things, a process of creating & expanding business for societal prosperity & national development

Etr enegize economic growth by:

innovating

Managing resources

Forming ventures

Creating employment

Develop nation

ENTREPRENEURIAL PROCESS

Operationalize venture

Formalising Venture

Resources Pooling

(Biz Plan)**

Business Conceptualising

(interprete)

Business Information Processing

Business Idea formulation

Opportunity Seizing

(focus on ONE)

Opportunity Scanning

(several possibilities)

Group Activity

Get into 3 groups. Appoint 5 rep to gain info from other 2 groups.

Obtain information on:

Gender

Age

Hometown

Race

Course

Type of product/ service needed

Category: Food/ Sports/ cosmetics/ pharmaceutical/ services __________

Present your findings:

a) % male, % female

b) Age category

C) % from ____

D) % race

E) Course

F) Type of business to operate

Describe any relationship between age or gender or race