Supreme Frozen Food

122/g north kamlapur

Road-13, House-7, Dhaka

Phn: 98543762, 9846752

Table of Contents

BUSINESS PLAN SUMMARY………………………………………………. 4

The Business…………………………………………..…………………………4

The Market……………………………………………….………………………4

The Future…………………………………………………………..……………4

The finance………………………………………………………………….……4

THE BUSINESS………………………………………………………………...5

Business Details………………………………………………………………….5

Registration Details………………………………………………………………5

Business Premises………………………………………………………………..6

Organization Chart……………………………………………………………….6

Management & Ownership………………………………………………………7

Key Personnel……………………………………………………………………8

Product/Services…………………………………………………………………9

Innovation………………………………………………………………………..10

Insurance…………………………………………………………………………10

Risk management…………………………………………………………...……11

Operations…………………………………….………………………………….12

Sustainability Plan……………………………………………………….……….14

THE MARKET…………………………………………………………….……15

Market Research……………………………………………………………...….15

Market Targets…………………………………………………………………...15

Customer…………………………………………………………………………15

S.W.O.T. Analysis………………………………………………………….…..16

Competitors……………………………………………………………………..17

Advertising & Sales……………………………………………………………..17

THE FUTURE………………………………………………………………….18

Vision Statement…………………………………………………………………18

Mission Statement…………………………………………………………….....18

Goals/Objective………………………………………………………………….18

Action Plan………………………………………………………………………18

THE FINANCE…………………………………………………………………19

Key objectives & Financial Review……………………………………………...19

Assumptions………………………………………………………………………19

Start up cost……………………………………………………………………….20

Balance sheet forecast…………………………………………………………….21

Profit & loss forecast…………………………………………………………………………….22

SUPPORTING DOCUMENTATION………………………………………23-26

Business Plan Summary

The Business

Business name: Our proposed business name will be Supreme Frozen food.

Business structure: Partnership

Business location: 122/g north kamlapur, Road-13, House-7, Dhaka

Date Established: Our established date will be January 2014.

Business Owners: Afroza Afroz, Kaishar Ahmed, Rumana Rashid, Saikat Sadekin.

Product/Services: Our product name is Supreme Frozen Food

The Market

Target Market: our target markets are working women and students. Because there are many women whose are getting busy to their work day by day. For saving their time they need this kind of food which is very easy to cook.

THE FUTURE

Vision Statement: Our business vision statement follows a simple motto: innovative, versatile, creative! We want only the best in everything we do. We provide simple, enjoyable food directly to the market, true to its original form - in the right place, at the right time and with the right amount.

Mission statement: Engage every level to achieve the highest quality, customer care, respect, and shareholder value.

Goal: As our business is small our goal is to expand our business in a very large situation.

The Finances

Basically we need 3 to 5 lacks taka. This fund will come from our personal source. We do not have any intention to seek money from relatives or government funding.

The Business

Business Details

Product/Services: Our product isFrozen Food.

Registration Details

Business name: We have not registered our business name yet. Our proposed name will be Supreme Frozen food.

Date registered: Our registered date will be January 2014.

Location Registered: 122/g north kamlapur, Dhaka

Business Structure: Our business structure will be partnership business.

Domain names: www.supreme_frozenfood.com.bd

Licenses& Permits: We will register for Trade licenses.

Business Premises

Business location:

Our business will become based business. That is why we will prepare our products in our own home. In Dhaka city we will start our business. Later on we will expand our business out of Dhaka.

Bye/Lease: We do not need to buy or lease any location because this is a small business and we will start our business in our home.

Organization Chart:

Our organization structure will be flat.

Afroza Afroz(owner)

Branding the Business and duty to prepare Food.

Kaishar Ahamed(owner)Bringing all kinds of raw material and maintain web sites.

Rumana Rashid(owner)Maintain accounts and prepared food

Saikat sadekin(owner)Deliver all kinds of prepared product direct to the super Shop, retailer, and as well as Customer.

Management & Ownership

Name of owners: There are four owners in our business. Afroza Afroz, Kaishar Ahmed, Rumana Rashid, Saikat Sadekin.

We four owners will run the business and as it is a small business we do not need any CEO to run the business. It is a partnership business and all we have 25% share in our business. Strengths of our each partner are different. As we four come from different background as Afroza Afroz from Marketing, Kaishar Ahmed from MIS department, Rumana Rashid & Saikat Sadekin from Finance &Accountingdepartment. Weseem as HETEROGENIOUS and we hope we can run our business properly.

Agreement: If any partner wants leave the business then he or she will get back his or her share with current profit.

Experience: We do not have any experience regarding business.

Key Personnel

We think we are enough for our business that is why we do not need any extra stuff. If we expand our business in future then perhaps we will need extra stuff for the business.

Product/ Services

Name: Our product name is Supreme Frozen Food. We choose Frozen food because now a day’s frozen foods demand has risen up. Our target customers are working couple and students who live without their parents. As it a very easy process to make and eat, that is why people are getting interested to this frozen food day by day. Our service will be unique than others because we have website service as well as home delivery service and these services are not available still now. Here given below some of the name of our frozen products.

Market Position: Our market position will be in Entry level. And it is Competitive in the market because there is already another frozen product available in the market. We are very confident about our product because we have some unique product and service which others companies don’t have.

Unique Selling Position: Basically we will use some unique way to reach the customers. Manycompanies are failing to do business because they couldn’t reach near to the customers. We want to go near to the customer that is why we will use website and also we will deliver the product to home.

Value to customer: We hope, customers will accept our business very positively. Cause we have

o Quick serviceo Fresh foodo Variation of foodo Qualityful productso Home delivery serviceo Online order

Innovation

Research & Development activities:

As it is a very competitive business that is why we need continuousresearch and development activities. We need to bring new items or new variation in our products as well as in our service.

Insurance

As we have small business that is why we think we don’t need any business insurance. When our business will expand in future then we need insurance.

Risk Management

Risk Likelihood Impact Strategy

The health properties of frozen foods like parathas, fries, meats, and desserts are questionable. This is because their ingredients will not

Unlikely Medium We mention our manufacture date as well as our expire date.

be the same as freshly made meals. A major concern is the use of partially hydrogenated palm oil which might have hidden, dangerous trans fats.

Secondly, the sodium content is also an issue. Many frozen meals contain between 700 to 1800 mg of sodium. With the daily recommended maximum dosage of 2300 mg of sodium, it is hard to stay in this limit! This puts people with high blood pressure at further risk.

Unlikely Medium We will try to use little amount of sodium in our product.

Operations

Production process

For producing our product we will use handmadeprocessing. We need only packaging machine otherwise we don’t need any extra manufacturing machine or anything else. As we will have website that is why we will use personal computer with internet connection for reaching close to customer. In our business there is no involvement of third party

Suppliers: we do not have any suppliers. We will collect our raw materials by our own.

Plant & Equipment:

Equipment purchase date purchase price running costPackaging machine Dec 2013 1000000 5000 taka monthly

Inventory

Technology:

The technology we use for our business that is our personal website. As our business is home based business that is why we don’t need any kind of technology. Through this website we can keep in touch with our customers.

Trading hour:

Our trading hour is during the office time, after the office time period as well as for students when they finish their class.

Communication channels:

For getting customers in contact we can use telephone, landline or mobile, post box, email, fax, internet etc for communication channel.

Payment cash accepted:

We will use cash and credit card type’s payment. Also we will use gift cards for branding our business.

Warranties and Refunds:

As our business is food business so that there is no warranty term. Yes if there is any rotten food then we definitely exchange that food item.

Membership and Affiliation:

We will have membership card and day by day we will try to affiliate with any other organization.

Sustainability plan

Environmental /Resource impacts: As we won’t use any machineries so that there no chance to create negative impact on the environment.

Community impact &engagement: Our products are natural and fresh and it doesn’t have any negative impact on the local community. We can communicate with community through organizing some social activities or event.

The Market

Market research

Market targets: our target markets are working women and students. We want to sell 60% quantity of our products in a planned timeframe.

Customers

Customer demographic: our target customers are working women and students who live without their parents. Basically we target those have not enough time to cook food.

Gender : FemaleAge: 20-35Social status- students, working womenAttitudes: do not have time to cook for study or for work

Gender: maleAge: 20-35Social status: students, working peopleAttitudes: who live without their family.

Customer management: we will provide membership card to the customer and also we will give seasonal incentives to our loyal customer.

SWOT Analysis :

Strength:

We come up with the most unique Product because other competitor don’t provide any home delivery service and they have no web sites and they just provide snacks but we provide snacks as well as meal.

Weakness: our weakness can be we have no experience.

Threats: Other Competitor also in the market and all of them have good market share in the market.

Opportunities: our opportunities are we will make home made products and it will be very fresh also we have no extra cost for human resource as well as we have product variation.

Advertising and sales

Advertising and Promotional strategy:

For promoting and advertising our products and services we will use pull strategy. We will offer attractive offer to the customer but we won’t push them to buy our product cause this is not effective strategy we thought.For advertising, we will use leaflet, magazine, paper billboard, website based advertising.

Expected business improvement: we expect it will improve our business if we do the right advertisement in a right way. More advertisement brings more people to our product as well as service.

Cost: in terms of leaflet it will not take high cost. And if we go for billboard and newspaper it will take high cost.

Unique selling position: we have some advantage on our products.Basically we will use some unique way to reach the customers. Manycompanies are failing to do business because they couldn’t reach near to the customers. We want to go near to the customer that is why we will use website and also we will deliver the product to home.

The Future

Vision statement: Our business vision statement follows a simple motto: innovative, versatile, creative! We want only the best in everything we do. We provide simple, enjoyable food directly to the market, true to its original form - in the right place, at the right time and with the right amount. We surprise our customers with innovations and our flexibility in being able to respond to individual needs at short notice.

Mission statement: Engage every level to achieve the highest quality, customer care, respect, and shareholder value. Results will be achieved through crystal clear expectations, executions and active management.

Goal: As our business is small our goal is to expand our business in a very large situation.

The Finances

Key objectives & financials review

Financial Required:

Basically we need 3 to 5 lacks taka. This fund will come from our personal source. We do not have any intention to seek money from relatives or government funding.

Start up cost for year

START-UP COSTS Cost EQUIPMENT COST COST

Registrations

Business purchase price 10000

Business name 1000 franchise fees 50000

Licenses 1000 start-up capital 30000

Permits 2000 Plant & Equipment

Domain names 1500 vehicles 5000

Trademarks/design/patents 2500

Vehicle registration 10000 computer equipment 2000

Membership fees 1000 phones 500

Accountant fees 1000 fax machine 500

Solicitor fees 3000

Rental lease cost 7000 security system 2000

Electricity, gas,water 9500

Phone connection 1000 Office equipment

Internet connection 1500 furniture 10000

Computer software 3500 shop fit out 5000

Training 6000

Wages 5000

Stock raw materials 20000

Insurance 00000

Building and contents 20000

Vehicle 1000

Public liability 300

Professional indemnity 500

Product liability 1000

Workers compensation 5000

Business assets 50000

Business revenue 10000

Printing 1000

Stationary and office supplies 1000

Marketing and advertising 2500

Total start-up costs 169000 Total equipment costs 120000

Balance sheet forecast

Balance sheet forecast [year 1] [year 2] [year 3]

Current assets

Cash 10000 20000 30000

Petty cash 500 1000 2000

Inventory 15000 20000 30000

Pre-paid expenses 3000 5000 8000

Fixed assets

Leasehold 2000 3000 5000

Property and land 10000 12000 15000

Renovations/improvements 2000 3000 4000

Furniture& fit out 10000 11000 13000

Vehicles 5000 6000 7000

Equipment / tools 5000 5500 6500

Computer equipment 15000 15500 16000

Total assets

Current / short-term liabilities

Credit cards payable 1000 1500 2000

Accounts payable 2000 2500 3000

Interest payable 300 350 400

Accrued wages 500 550 600

Income tax 1000 1500 1600

Long term liabilities

Loans 1000000 1200000 1500000

Profit & loss forecast

Profit &loss forecast [year 1] [year 2] [year 3]

Sales 100000 1500000 2500000

Less cost of good 20000 30000 40000

Gross profit/net sales 80000 120000 210000

Expenses 30000 35000 40000

Accountant fees 1000 2000 2500

Advertising & marketing 1500 2000 2500

Bank fees charges 1000 1200 1300

Bank interest 300 400 500

Credit card fees 200 300 400

Utilities (electricity,gas,water) 10000 12000 13000

Telephone 6000 6500 7000

Lease/loan payments 20000 30000 40000

Rent & rates 100000 120000 150000

Motor vehicle expenses 3000 4000 4500

Repairs & printing 1000 1500 2000

Stationery & printing 1000 1200 1500

Insurance 20000 30000 35000

Superannuation 1000 2000 2500

Income tax 5000 5000 5500

Wages (including pays) 3000 4000 5000

Supporting Documentation

Here given below some statistical data about frozen food. Here we try to show the acceptability of frozen food as well as market share of frozen food.