Extended Project Level 3Finn Campbell 6514Unit 1 Dissertation

Will the National Football League ever be as Global as the Barclays

Premier League?

1. NFL Game at Wembley

CONTENT• Rationale• How can Global Popularity be Achieved• League Comparison• Reasons for Premier League’s Global Popularity• Reasons for National Football League’s Global

Popularity• Why would the NFL not become global?• Will the NFL ever be as Global as the Barclays Premier

League?

• Interests in Sport, Economics and Business

• Increasing Number of NFL Games at Wembley

• Global Popularity of Barclays Premier League

RATIONALE

2. Wembley Stadium hosting first NFL Game

HOW CAN GLOBAL POPULARITY BE ACHIEVED?• Increasing Exposure through Media

3. Graph showing change in amount of technology used

• Through more Entertainment

4. Jerome Simpson front flipping for a touchdown

• Creating a Foreign Interest

5. Manchester United Playing a match in Asia

• 1 of 4+ Competitions

• Point System• Double Round

Robin

• No Draws• No Relegation• Only League in the

World for American Football

LEAGUE COMPARISON

NFL Barclays Premier League

• Televised Globally

• High Quality Sport

• Large Amount of Foreign Players

REASONS FOR BARCLAYS PREMIER LEAGUE’S GLOBAL POPULARITY

6. Graph showing Countries televising Barclays Premier League

7. Overhead Kick in BPL

8. Players in Premier League by Region

Africa

& M

iddle

East

Asia

Latin

Amer

ica

Austra

lasia

Europ

e

North

Amer

ica &

Car

ibbea

n 0

10

20

30

40

50

60

70

Cou

ntri

es S

how

ing

BPL

0

50

100

150

200

250

300

Play

ers

in P

rem

ier

Leag

ue

• Only High Quality American Football League

• Parity

• Played In-Season Games Abroad

REASONS FOR NATIONAL FOOTBALL LEAGUE’S GLOBAL POPULARITY

9. Viewing Figures for most Recent Superbowl and Grey Cup

10. The Circle of Parity

11. First NFL In-Season Game at WembleySuperbowl Grey Cup0

20000000

40000000

60000000

80000000

100000000

120000000

View

ers

WHY WOULD THE NFL NOT BECOME GLOBAL?• Sport isn’t played

Globally

• Not Enough Action

• Little Foreign Involvement

Africa Asia Americas Europe Oceania0

10

20

30

40

50

60

American Football

Soccer

12. Chart showing countries that have an American Football and/or Soccer Team

59%

9%

15%

3%5% 9% Standing

Around

Playing

Replays

Sideline Shots

Coach Shots

Other

13. Chart Showing what is Broadcast in an average NFL Match

1891

56

USA

Foreign

14. Chart showing the Nationalities of NFL Players

• Not Played enough Globally

• Saturated Global Sports Market

• Premier League is too Dominant

• More Competitive

• It is Unique

• Can be a Family Experience

WILL THE NFL EVER BE AS GLOBAL AS THE BARCLAYS PREMIER LEAGUE?

Yes No

SOURCES USED• Tim LeiwekeBusinessman who tried to bring a NFL Franchise to Los Angeles.

• David M. CarterAuthor of ‘Money Games’ , Professor at USC Marshall, Executive Director of Sports Business Institute

• Mainly Websites 15. Tim Leiweke at a Toronto FC Press Conference16. David M. Carter 17. The Book written by

David M. Carter

ARE THERE ANY QUESTIONS?

18.

ARE THERE ANY QUESTIONS?

REFERENCES1. http://i.huffpost.com/gen/1429514/thumbs/o-WEMBLEY-NFL-facebook.jpg

2. http://www.whoateallthepies.tv/77533094.jpg

3. Deloitte TMT Predictions 2014

4. http://i.dailymail.co.uk/i/pix/2011/12/25/article-0-0F44C8B500000578-724_634x565.jpg

5. http://www.todayonline.com/sites/default/files/styles/photo_gallery_image_lightbox/public/15739135_0.JPG?itok=ennVe54n

6. Data from: http://www.ieyenews.com/wordpress/imc-acquire-premier-league-rights-in-caribbean/ and http://en.wikipedia.org/wiki/List_of_Premier_League_broadcasters

7. http://www.scaryfootball.com/wp-content/uploads/2013/06/wayne-rooney-amazing-goal-man-city-bicycle-kick.jpg

8. Data from: http://www.sportingintelligence.com/2013/08/11/premier-leagues-global-game-hits-landmark-100th-different-foreign-nationality-110801/

9. Data from : http://www.broadcastingcable.com/news/tv-ratings/super-bowl-viewership-down-first-time-2005/64138 and http://www.tsn.ca/cfl/story/?id=437512

10. http://4.bp.blogspot.com/-tiHfGC7j77o/UpPJwzZnvgI/AAAAAAAAtFo/zPTmyaeOqXQ/s1600/nfl-1024x1024.png

11. http://img87.imageshack.us/img87/8959/1000085yc5.jpg

12. Data From: http://en.wikipedia.org/wiki/List_of_men's_national_association_football_teams and http://ifaf.org/countries/federation_list

13. Data From : http://online.wsj.com/public/resources/documents/Comparing-Four-NFL-Games.html

14. Data From: http://bleacherreport.com/articles/1641528-where-does-nfl-talent-come-from

15. http://cdn.fansided.com/wp-content/blogs.dir/229/files/2014/02/8116792.jpg

16. http://www.marshall.usc.edu/faculty/directory/davidcarter

17. http://ecx.images-amazon.com/images/I/717Z2VIPcdL._SL1222_.jpg

18. http://www.technobuffalo.com/wp-content/uploads/2013/11/nfl.png