E R U C E

No1 A Start of Something New ..............3No2 Three Ideas ....................................4No3 Leading a New World ....................5No4 Brand Progression ..........................7No5 Brand Typeface ..............................8No6 Product Lines ................................9No7 Presentation Slides .......................13

Table of Contents

THE ERUCAE BRAND

Born in Paris, ERIK ERUCAE developed at a very young age his love for rockets and a fascination for iconic fashion. At the age of 16, Erik studied alongside Konstantin Tsiolkovsky in the pioneer of astronautic theory. Erik was curious in finding ways of to reinvent the world he already knows. After 4 years of studying with Konstantin, Erik began his own studies in rocket propulsion and was big influence on astrophysics. His innovative visions were paved new roads to rocket propulsion. Erik Erucae didn’t know it then but he was only at the start of creating something that will change his life and the world of fashion creating the first rocket shoes. During Erik’s studies, he worked for a textile company where he fell in love with fashion. He began teaching himself in the complexity of creating art in clothing and discovered his passion by designing clothes as a hobby. He worked with many iconic fashion designers that fueled his inspirations. His knowledge in rocket propulsion gave him different ideas in fashion. In 1921, Erik took all his savings and began a revolutionary shoe line. And through him, we present to you ERUCAE®.

No1 A START OF SOME-

THING NEW

3

The ERUCAE® brand will always provide Erik Erucae’s vision in the quality of his products. His ingenious designs have been kept as a guideline to every design. As Erik began, he made sure that every design follows 3 ideas: innovative, elegant, and opulent.

Innovative As a pioneer in a field that is both revolutionary and in its in-ception stage, Erik wanted to change how people saw the world. He wanted to share the world that he envisioned. His designs are always

questioning what is already known and he is always trying to push reality. Erik always aspired to challenge what can be done and in his words “For every success, I should have failed at least countless times or else I am not pushing the world to its limit.” Here at ERUCAE® we aspire to be first in designs and innovations.

Elegant Elegance is key to the every design. Erik’s vision for his designs made sure that his customers are dressed to im-press and giving their own tasteful style. ERUCAE® has been continuing in not only imitating his style but also creating and infusing different styles that are nothing but excellence.

Luxurious ERUCAE® has and will never cheap out on the quality. Materials are imported from around the world and ERUCAE® is always looking for better material.

No2 THREE IDEAS

4

Located in France sits the headquarters of ERU-CAE®, everything starts here. This is where the magic hap-pens, real magic. Profound discoveries are made regularly. Either it be fashion or physics, headquarters is always pushing to be pioneers. Top researchers are invited here to learn, study, and contribute to the ERUCAE® knowledge. The gathering of many world renowned field leaders creates a cornucopia of ideas. The headquarters supplies state of the art resources to allow these people to change the world. ERUCAE® will always be pioneers in revolution-izing the world. And with the headquarters, ERUCAE® will always be trying to make the best products for you.

No3 LEAD-ING A

NEW WORLD

6

RUCAE RUCAE

RUCAE RUCAE

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No4 BRAND PROGRES-

SION

1921

1940

1947

1948

No5 BRAND TYPEFACE

Our font reflects our three ideas: innovative, luxurious, and elegant

BIG CASLON MEDIUM - PrimaryRegularABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789abcdefghijklmenopqrstuvwxyz

B o l dA B C D E F G H I J K L M N O P Q R S T U V W X Y Z 0 1 2 3 4 5 6 7 8 9a b c d e f g h i j k l m e n o p q r s t u v w x y z

ADOBE GARAMOUND PRO - SecondaryRegularABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789abcdefghijklmenopqrstuvwxyz

BoldABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789abcdefghijklmenopqrstuvwxyz

ItalicABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789abcdefghijklmenopqrstuvwxyz

8

No6 PROD-UCT LINES

Noir

SportRoyal colours to reflect the elegant sport line.

Purple CMYK: C: 75%, M: 99%, Y: 22%, K:10%Yellow CMYK; C: 1%, M: 15%, Y: 99%, K: 0%Purple RGB: 94, 41, 113Yellow RGB: 253,209, 9

The exclusive line for special occasions.

White CMYK: C: 0%, M: 0%, Y: 0%, K: 0%Black CMYK; C: 0%, M: 0%, Y: 0%, K: 100%White RGB: 255, 255, 255Black RGB: 0, 0, 0

A sleek elegant black logo can be put on anything.

Black CMYK; C: 0%, M: 0%, Y: 0%, K: 100%White CMYK: C: 0%, M: 0%, Y: 0%, K: 0%Black RGB: 0, 0, 0 White RGB: 255, 255, 255

SAMPLE DOCUMENTS

2 . Brand Personality

Elegant- Superior Design in all our products.

Innovative- �e cutting edge of fashion.

Luxurious- �e best quality available.

3 . Logo

Noire

Sport

6 . Process and Alterations

�e “Boot” �e “Rocket”

No7 PRE-SENTATION

SLIDES

Table of C

ontents

1................................................................................About Us2 ..................................................................Brand Personality3 .....................................................................................Logo4 ..................................................................................Colour5 ................................................................................Typeface6 ...........................................................Process and Alterations7 ................................................Letterhead and Business Card8 ..........................................................................Applications9 .................................................................................Sources10 ..........................................................................�ank You

A clean and elegant presentation. Black and white with a sleek banner to stay away from distracting the audience with other things. We guide your attention to waht is importan, you being a part of ERUCAE®.

Sources:http://homeinteriorpictures.info/black-leather-texture-hd/http://magazine.foxnews.com/style-beauty/how-wear-high-heels-without-pain-8-expert-tips-really-workhttps://unsplash.imgix.net/30/stockholm.jpg?q=75&fm=jpg&auto=format&s=ff30fc055b5185f51a5e009ecaf5dd7fhttp://thesnobreport.tumblr.com/image/98287868812http://ca.louisvuitton.com/eng-ca/products/gentleman-derby-008477http://www.ilvoelv.com/2013/05/louis-vuitton-manufactures-de-souliers-fiesso-dartico.html http://www.bloglovin.com/viewer?post=1718491679&group=0&frame_type=a&blog=4156917&frame=1&click=0&user=0http://www.bloglovin.com/viewer?blog=3887995&post=3429307405http://2.bp.blogspot.com/-6SfWBCY401E/U04sjTIlDzI/AAAAAAAA9MM/wHswjSspgTo/s1600/tumblr_n42ywmU3yZ1qh24n6o1_1280.jpghttps://unsplash.imgix.net/43/2EsHHwmRswlLYnaG07Ew_paris-motionbug.com.jpg?q=75&fm=jpg&auto=format&s=c22d69c3e48f5437b7c60152f43e9eb7https://www.upload.ee/files/3298996/Paris-pano-wladyslaw.jpg.htmlhttps://unsplash.imgix.net/34/ddTzoX58Q153kjaitXl4_ny.jpg?q=75&fm=jpg&auto=format&s=c048d2404f4cdbf4c0bc7aa1ccabfa6e