eSea 23 - Expanding Horizons

eSeaM A R I T I M E / O I L & G A S / W I N D / C R A N E · N O . 2 3 / 2 0 1 5

EM AGA ZINE FROM M A ERSK TR A INING

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Expanding HorizonsFlames of Knowledge > Perfect Remote Perfection >Play Misty for Me > Sight for Sore Eyes > Mellow Yellow and Bossy Blue >Beyond the Horizon > A Normal Day in Esbjerg >Eat My Words.com >Plastic Passion > The Boys in Blue >Bacon, Bikes & Blondes >

Mellow Yellow and Bossy BlueMeet Mr Yellow. He bears a striking resemblance to Mr Blue. One and the same you might quite justifiably think because under the hats is Obeatta, a supervisor at APM Terminal’s Apapa port in Lagos, Nigeria. >

Sight for Sore Eyes"We have been monitoring some of the kids for a while, and we started noticing the lack of attention in class and poor performance, and we realized that those problems were related to eyesight problems.” >

Play Misty for MeFire is a terrifying adversary – it doesn’t take prisoners; in a house, in a hotel, in a factory, anywhere, it causes destruction and threatens life. >

Perfect Remote PerfectionFor a company that likes to operate remotely, eDrilling Solutions certainly know how to get up close and personal. >

Flames of KnowledgeWhen something is innovative the first reaction from those in the front row is vital and by all accounts the pilot six-day ‘super’ course for Enhanced Well Control experts hit the mark. >

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A Normal Day in EsbjergIt’s the sort of thing you do every day, fight a fire, navigate through a smoke-filled container, escape from a helicopter underwater . . . well not quite. >

Eat My Words.comWith social media there is nothing so damaging as an unhappy customer, nothing so effective as an honest, straightforward and unsolicited review. >

Plastic PassionThe Underhaug family might just qualify for the title of World’s Best Lego Lovers. In three homes they have enough of the world’s favourite toy to set up the first Norwegian Legoland. >

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Beyond the HorizonThere are some decisions that go down in history as game-changing – and there are some where the decision makers would have liked the opportunity to take the clock back and start over. >

The Boys in BlueWhen they pull on their jerseys, the youngsters of Dyce, dream of running out at some of the great stadiums of soccer, Bernabéu, Camp Nou, Anfield, Old Trafford. >

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3

The eSea editorial has tended, for 22 issues,

to be a prelude to what is inside, but loyal

readers will have noticed the curve of the

magazine’s presentation and design has been

a fast and steady one. Being electronic we’ve

noted that your reading habits are different,

you are actually more picky and choosy than

someone who has forked out many kroners,

pounds dollars, niras, rubles for a printed

version.

On the previous page of highlights you can

dip into the precise articles that interest you.

Actually this time around there is a handsome

variety, both in terms of geography and topics.

What has become the final, almost backpage,

article, Poopdeck, has always been a bit of

off-the-top-of-the-head observational fun, so

maybe the time has come for the editorial to

balance it with a bit more edge, something

that might provoke discussion.

So I lay this at your feet – are you fit for the

job? There are different requirements for

different industries and within the industries

different requirements for different sectors.

Look offshore and the line that splits the

Norwegian, British, Dutch and Danish

sectors of the North Sea doesn’t just relate to

geography and earning potential, but to how

you are trained, what equipment you use.

In eSea14 we touched on fitness (Don’t Blame

the Cook), pointing out that some guys are

deemed fit, but can’t see their toes let alone

touch them. Last week in order to go offshore

I needed ‘The Blue Book’ – a doctor’s certificate

to indicate my fitness and well being. Now I

don’t mind pointing out that I’m in the senior

citizen bracket and that the triathlon is not

a personal target or passion - but to fail the

medical exam I got the feeling that a limb had

to fall off in the doctor’s presence.

It is a difficult thing. The doctor is judge and

jury on your career, perhaps the adjudicator

on your ability to feed your family, maybe

even a friend of the family. It is a tough call,

so might they take the easy option and hope

your inability to react in an emergency doesn’t

affect others? What would be your solution?

The debate starts here.

Talking of debates Maersk Training is

sponsoring an online debate on the new IADC

WellSharp training programme. Date for

calendar September 16. Sign up for Virtual

Panel Discussion on IADC WellSharp: A

Revolution in Well Control Training - http://

www.drillingcontractor.org/vpd-registration-

wellsharp

The platforms of open opinion and potential of

globally communicating ideas have never been

so easy to stand on.

Richard [email protected]

Are you fit for the job?

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Feedback is a precious flame – it can enlighten, it can burn. When something is innovative the first reaction from those in the front row is vital and by all accounts the pilot six-day ‘super’ course for Enhanced Well Control experts hit the mark.

As Dave Conroy, observing

and taking part in the

whole process for IWCF put it,

‘this course sets the standard

for the future.’ It is something

which David Gouldin from Seadrill

expanded on ‘The standard sooner

rather than later and will have a

negative impact on the low-end

training providers.’

The participants were all guys

who had been there before, been

on every course to the highest

level and then suddenly found

themselves pushed and tested.

The rig managers, drillers and

senior supervisors from Seadrill

knew from minute one of day one

that the Enhanced Well Control

course at Maersk Training in

Svendborg was to be no ordinary

exercise.

The process set normal course

structure on its head – teach,

test, terminate is converted into

exam, educate, expand - as Joseph

explained, ‘ This is not the average

Well Control class reviewing the

basic topics and calculations to

pass the test at the end of the

week.’

UPSIDE DOWN‘This course starts with your

exam and then the course is

built to enhance you knowledge

including topics such as non-

circulating well control methods,

well control during cementing

and horizontal well control. It

enhances your performance by

offering simulation time focusing

on these events and incorporates

human factors by making us

aware of our behaviour.’

‘The course was clearly a huge

demand on both the trainers

and participants. We need to

convey to future students that

expectations are extremely

high and we need to have a

clear process for identifying the

individuals with the necessary

individual capabilities to attend,’

says David Gouldin.

Flames of Knowledge

‘This is not the average Well Control class’ – Joseph Coym, Performance Manager, Seadrill.

‘We will have some failures and we need to have a strategy to deal with this - remedial training, demotion or even termination . . . this issue is probably our biggest challenge’ – David Gouldin, Well Control Manager, Seadrill.

Hamburgefintsiv

Flames of Knowledge

Behind closed doors

People Skills instructor

Ed Corbett gets up close

and personal.

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The level of the course in terms of

expectation and implementation

is such that David sees the

biggest challenge in getting the

right people on the course –

otherwise there will be a need for

retraining or even the extreme

case of terminating contracts.

Participants should not be

frightened, but the enhanced

course offers no hiding place for

a lack of competencies. It was

after all a pilot course so its

structure was a much on test as

those taking part – it is part of the

Maersk Training methodology

that courses evolve and are

driven by collective experience.

Seadrill Training Competency

Manager Jay Brown said that this

approach was what was needed

because courses need to refocus

on learning versus certification/

compliance. ‘Developing a course

that challenges technical and

behavioral skills with a mixture

of simulations and classroom

training will surely add incredible

value to those who attend and our

company,’ says Jay.

THE NEXT STEPWhat the week did was to take a

fresh look at where the industry

is today and with the injection of

the human factor, re-align needs

and expectations. ‘The industry

has not stopped moving. Ten

years ago horizontal drilling was

a niche application, today most

wells are drilled as horizontals,’

says IWCF’s Dave.

The next stage in the process

will see a second pilot, this

time in Aberdeen marking the

inauguration of new simulator

suites similar to those developed

at Svendborg.

‘I’m very glad that Maersk

Training and Seadrill involved us

in the collaboration. They have

been very pro-active in promoting

this very much needed initiative

within the industry,’ says Dave

who added that the inclusion of oil

company representatives added an

extra degree to the whole process.

Looking at the particpants CV’s

in all there was over a century

of drilling knowledge – the

remarkable collective view

was that the six days added

considerably to it.

‘It was very important to be on the ground floor so we could help push the innovation forward’ – Dave Conroy, Chief Technical Officer, IWCF.

Port Harcourt, Nigeria – a

continent away but in the

same time zone another

group from Seadrill were

making a little bit of Maersk

Training history by taking

part in the first IWCF well

control course to be held at

the Nigerian centre.

Driller and instructor go one-to-one in the ’Dog House’

6 · Flames of Knowledge

Hamburgefintsiv 7

They make the software

that makes an involvement

in and a contribution to long-

distance drilling possible. They

recently provided the computer

programming for a project which

enabled the crew to prepare for

the drill in Maersk Training’s

simulators in Stavanger and

then do the actual bore from a rig

700 kms away in the Norwegian

Sea whilst still under the

watchful and predictive eye of an

instructor.

Chief Instructor Just Wessel

remained based in Stavanger, but

he was one step ahead of the rig

crew, able to keep them informed

with what the computer software

believed from the geological

data was likely to happen. The

LWS (Live Well Support) service

was started in the first week of

Perfect Remote Perfection For a company that likes to operate remotely, eDrilling Solutions certainly know how to get up close and personal.

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February with a test and tune

phase in order to verify model

simulations for further drilling

operations. These were followed

by hydraulic-simulations and risk

analyses, with 3D visualization of

the wellbore conducted on a daily

basis. During the whole process

eDrilling and Just participated

daily in the operational meetings

to advise and support the

exploration department.

With all this remoteness it is quite

a contrast to find that eDrilling

shares the same office building

as Maersk Training and the

company making the simulators,

OilTec. The three companies

dine in the same canteen and are

within a floor of each other.

It is a compactness that Sven

Inge Ødegaard (pictured on

left) believes helps focus his

international team of 15, from

Norway, Russia, Afghanistan and

the Czech Republic who develop

the software – it means that trial

runs and ideas flow very freely

under one roof.

The remote drilling on the

Transocean Artic was very

successful – the feedback from the

oil company was totally positive

and they believe that it increased

efficiency. ‘Normally they use 25%

of the rig time to do the plug and

abandonment and in this case we

only used 12% of the time due to

the risks were updated, we didn’t

break anything, so it went better

than expected.’

GOODBYE DOG HOUSE The information gathered in

wellPlanner and wellAdvisor

helped to make the right decisions

during well construction and led

to a flawless P&A phase of this

well.

eDrilling Solutions started at a

technology day where Conoco

Phillips invited the industry to

listen to the needs of their future.

They listened to what Sven and

his colleagues had brought to the

party and liked it. The industry’s

needs increased and eventually

real-time simulation was born.

Sven sees the future as bright, a

growing dependence on the value

of pre-drill training and practice,

a growing dependence on

simulators showing the way. One

prediction: ‘the dog house will be

a thing of the past, replaced by

a central control room, all hard

work done robotically.’

What makes the Live Well

Support most effective is using it

on the right well. It’s a resource at

any time, but most value when the

specific well is a tricky prospect.

'The remote drilling on the Transocean Artic was very successful – the feedback from the oil company was totally positive and they believe that it increased efficiency'.

‘the dog house will be a thing of the past, replaced by a central control room, all hard work done robotically.’

Fire is a terrifying adversary – it doesn’t take prisoners; in a house, in a hotel, in a factory, anywhere, it causes destruction and threatens life. On board a vessel it does both at an alarming rate because the options of running from it are limited, the concentration of equipment intense. It’s estimated that a fire in a ship’s engine room costs one million dollars a minute once it takes hold.

The traditional ways of fighting

the fire with sprinklers or

low pressure CO2 based systems

are costly. With water damage the

cure is often as expensive as the

cause and that makes it a big call

for a crewmember to opt for them.

Remember $1 million a minute,

that’s $17,000 a second.

Enter a ‘very fine’ Danish

invention, all the way from

Odense -an invention that

safeguards the two biggest cruise

ships in the world, the Maersk

Line Triple E container vessels

and is currently being installed in

Maersk Supply vessels.

The solution is water, but not in

powerful hoses or conventional

sprinkler systems but dispersed

as a high-pressure mist. A fire

needs three things to grow, fire

itself, oxygen and something to

burn. Remove any one of these

elements and the fire will quickly

die.

MINUTE DROPLETS The secret in the Danfoss

Semco Sem-Safe® system is

that the nozzles, which can be

triggered automatically by heat

or manually, throw out such an

ultra fine spray that it removes

the oxygen whilst simultaneously

killing the fire. The flames don’t

stand a chance. The minute

droplets in the spray quickly

absorb heat to cool the room –

bigger droplets from traditional

sprays are less effective in

absorbing and survive to hit the

floor. The effectiveness rate is

seven times more than traditional

sprays, which means that less

water is needed in the storage

reservoir with the side benefit

of getting rid of a destabilizing

aspect. Also since the water

has vaporized there is very

little damage of machinery or

equipment.

Another aspect with other

systems such as CO2 is that

they themselves are dangerous

and expensive to demonstrate.

Training is therefore limited to

releasing the gas under special

circumstances. Maersk Training,

as part of the package that

Danfoss Semco have with Maersk

Supply, took delivery recently of

the world’s first training demo

set. Six tiny jets now stick out of

the side of a garage wall, looking

no more high tech than a pigeon

scaring device; behind the wall

there is an impressive series of

pipes and release valves.

The system now means that all

Maersk Supply crews can gain

first-hand experience of what

the mist does, and almost before

their backs are turned the ultra

fine mist has evaporated from the

concrete floor. Click here to Play

Misty For You.

Play Misty for Me10

Click and see the video

Hamburgefintsiv 11

Play Misty for Me11

Sight for Sore EyesThe old adage, ‘give a man a fish and he has a meal for a day, teach a man to fish and he has food for life,’ could be adapted to cover an eye-opening situation in Brazil where those who have, have given to those who don’t have.

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Give a child with poor eyesight

glasses and you show

them the door of opportunity

and potential. Brazil is going to

be frequently on our lips until

well after the next Olympics,

with much of the non-sporting

coverage touching on the

considerable gap between poverty

and wealth.

The wealthy district of Ipanema in

Rio de Janeiro is a mixture where

the public schools draw pupils

from poor neighbouring Favelas

as well as the local well-off

families. For some children sitting

in class it is a struggle because

their parents can’t afford to put

right one thing that is a major

stumbling block to their learning

and development process – poor

eyesight.

Juliana is fairly typical. Her

father works as a doorman in

Ipanema, and her mother works

as a housekeeper. For her family,

reading glasses could cost them a

month of groceries.

EYE-ACHEThe principal of the Henrique

Dodsworth School, Maria

Bernadette Berriel, was one of

those responsible for selecting

the students who would receive

glasses. “We have been monitoring

some of the kids for a while, and

we started noticing the lack

of attention in class and poor

performance, and we realized

that those problems were related

to eyesight problems.” said

Bernadette, who has been working

in the school for 35 years. “Some of

the parents were giving painkillers

to the children, without realizing

that the headaches were caused by

vision difficulties”

Henrique Dodsworth School

is located at the heart of the

wealthy Ipanema, while most of

the students come from the slum

Rocinha, the poor neighbour of

Ipanema. The social gap between

the students and the residents

can be noticed by the difference

between the cars of the student’s

parents and the ones parked

nearby.

It is a problem recognized by

the local Rotary Club and the

Maersk Training centre in Rio

and they joined the students and

professors to deliver eyeglasses.

“I agree with one of our mottos:

‘Service Above Self’, is a way

to cooperate for a better, more

ethical, and more equal society,”

said Navy Commander Luciano

Salomon, one of the Rotarians

attending the ceremony.

Sight for Sore Eyes < Spectacle day and life gets into focus for these young men.

“We have been monitoring some of the kids for a while, and we started noticing the lack of attention in class and poor performance, and we realized that those problems were related to eyesight problems.”

Hamburgefintsiv 14

Meet Mr Yellow. He bears a striking resemblance to Mr Blue. One and the same you might quite justifiably think because under the hats is Obeatta, a supervisor at APM Terminal’s Apapa port in Lagos, Nigeria. But in the few seconds it takes to switch hats, Mr Mellow Yellow turns into Mr Bossy Blue.

Obeatta and his colleague

Michael were ‘volunteers’

for a new video project which

was aimed at making training

on the quayside more realistic

and digestible. Turning common

quayside scenarios into actual

situations, over three days they

shouted at each other, talked

calmly and provoked ‘what would

you do next?’ situations.

They adapted to their acting

role so smoothly that they were

nicknamed Morgan and Freeman

by the director/cameraman

who said that in thirty years in

television he had rarely come

across two people so instinctively

natural in front of the camera.

‘Out of 36 sequences, we only had

to do two of them as re-takes, and

they were my fault!’ he said.

Going through the scenarios,

Obeatta would approach Michael

and tackle him for sleeping in his

cab, for being in the wrong place,

for wandering about looking for

his container, for speeding and

even for being drunk. First of all

Mellow Yellow and Bossy Blue

Obeatta wearing two

hats and right as he

approaches ‘co-star’

Michael

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Hamburgefintsiv 15

he did it with the blue helmet

on, taking an aggressive no-

nonsense approach and then

in yellow with a consolatory,

care-driven manner aimed at

reaching understanding in a calm

controlled way.

‘The decision to do the videos was

because we needed something

that the APMT workforce in

West Africa could relate too.

Most training material is centred

around western imagery, but we

wanted something that struck

an accord,’ says Morten Kaiser,

Chief Instructor, People Skills at

Maersk Training.

Cut into bite-sized bits the

instructive scenarios were back

in Africa within weeks playing to

terminals staff at Apapa in Lagos

and Accra in Ghana.

The two ‘actors’ were able to

contribute more than just their

presence. They had the key to

the quay and they used it to

instantly open up situations

which normally would have taken

prolonged negotiation. In order to

make the videos realistic, Obeatta

and Michael felt more comfortable

doing it in pidgin English, a bonus

to the feel and appeal of the end

product.

Mellow Yellow and Bossy Blue

Click here and meet

Mr Yellow and Mr Blue.‘How bodi?’ *Prince Charles in Papua New Guinea, once introduced himself as

the "Numbawan pikinini bilong Misis Kwin", or 'number one child

belonging to Mrs Queen.'

Pidgin – is any language which is a combination of two or more

languages which can be used as a common tongue to communicate

between different groups. Within Nigeria pidgin varies greatly

from place to place – however it acts as a common communication

between the country’s 250 or more ethnic groups. It is a widely

spoken language in Nigeria and used across West Africa.

Pidgin emerged as a form of communication between colonists

and locals in the trading days of empires and along the routes of

the slave trade. A kind of basic baby talk, it is unstructured with no

grammatical rules. When it develops a structure it is called creole by

which time it is well on its way to becoming a distinct language.

The origin of the term ‘pidgin’ is a bit confused. Some say it is

derivation of pigeon following the old way of transferring messages,

but it is thought by academics to more likely to come from the way

the Chinese pronounce the English word business.

*Nigerian pidgin for ‘How are you?’

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Hamburgefintsiv 16

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The only uneven part of this international boundary deal was that, unknown to anyone, most of the good stuff was on the Norwegian side of the fence.

17

Hamburgefintsiv

It is not uncommon for locals to invest in a second house and then rent it out. With the foreign workers gone, many are now lying empty.’

18 · Beyond the Horizon

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Real Journey for SimulatorThey could call it the KM16,000

rather than DS6000. The new

flagship simulator has finally

‘docked’ at Maersk Training

in Stavanger after a two-year

16,000km journey which took

it from Drilling Systems’

factory in southern England to

Houston. Originally destined

for the Transocean training

centre in Texas the DS6000 was

transported back across the

Atlantic in order to get it up and

running whilst the new Maersk

Training complex, which will

cover Transocean’s training

needs, was under construction

in Houston. Dome versions of

the DrillSIM 6000, similar to

the one at Maersk Training in

Svendborg, will eventually be

installed in the US hub.

Like a squirrel the Government has been putting aside some of today’s riches so that a giant pension fund exists for the whole country. Each Norwegian has 1.35 million kroner currently set aside for them.

Beyond the Horizon · 19

Hamburgefintsiv 20

It’s the sort of thing you do every day, fight a fire, navigate through a smoke-filled container, escape from a helicopter underwater . . . well not quite.

There is one particularly

simple and satisfying

moment on the BOSIET course –

Basic Offshore Safety Induction

Emergency Training – especially

for those frequent flyers who

listen attentively to the on board

safety instructions. Somehow

you always trust the information

that the life vest is under your

seat. You don’t tend to see people

feeling around to check the

stewards are not joking, but what

you never get to do is to pull the

rip cord and inflate, until that is,

end of day two on BOSIET. Not as

forceful, immediate or substantial

as the car air bag, but from zero

to full the self-inflating jacket is

impressive.

Survival is what BOSIET is all

about and why it is mandatory for

those working offshore. But there

is much more to it, there is a lot

of attention put into getting you

into a frame of mind to help avoid

accidents through good house-

keeping and common sense.

THE FEAR OF DANGER Common sense can get you a

long way with this course. On

day one there’s a tick-the-boxes

test where you have to get at

least 14 of the 18 questions right

before moving on, but plain

common sense will get you half

way there. The rest is nudged into

you in a classroom. Then there’s

a day-long session in and out of

the pool with life rafts, survival

suits, escape shuts and, of course,

HUET – Helicopter Underwater

Escape Training, once upon a

time a separate course but now

integrated.

It is here you learn a lot about

yourself and your temporary

colleagues. There is no danger,

just the fear of danger – with

one-to-one expert support there

A Normal Day in Esbjerg

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Hamburgefintsiv 21

is no need for fear. Uncertainty

is the embryo of fear and the

thought of being submerged

in a tin can that revolves 180

degrees, is perhaps the single

most destabilising aspect for

some course participants – until

they do it. Hanging upside down,

strapped in and with limited air, it

is surprisingly easy, like stepping

out of bed in the morning and

being swept upwards.

RIGHT WAY UP When the chopper ditches the

right way up and fills with water

you need more force to avoid

being pulled up onto the ceiling

and then having to struggle

against buoyancy to get out the

window to safety.

On board an offshore installation,

rig or production platform,

there is no room for observers.

Everyone must be able to be able

and the final day covers aspects

which have a value everywhere,

First Aid and firefighting.

Different parts of the world

require different qualifications,

but once over this last hurdle you

are ‘good to go’ as they say for four

years. Not four years and a day

– certain aspects of BOSIET are

very strict and if you miss your

deadline you can’t simply do the

one day refresher, you must do all

three. Miss any part of the course,

sleeping in, car breakdown, and

like snakes and ladders you go

to the bottom and start all over

again.

In addition to BOSIET for the

Danish sector you need the Blue

Book medical check which is

every two years and for a Maersk

installation visit you also need

to pass an online test that takes

about three hours. The whole

process is time consuming, but

you do leave with a more rounded

feeling and a greater natural

awareness for safety and survival

at home, work and play. Better Off

Safe In Every Thing – BOSIET, is a

normal day in Esbjerg.

Though HUET is integrated into BOSIET it is also a 1-day stand-alone course for the wind turbine industry.

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Click and see the video

22

Consumer power is the new driving force for standards and business survival. With social media there is nothing so damaging as an unhappy customer, nothing so effective as an honest, straightforward and unsolicited review.

Gavin Barker is a

Yorkshireman, which

genetically means the distance

between the thought process

and the action of speaking is

short. They call a spade a spade in

Yorkshire, though in Gavin’s case

a fork a fork.

Gavin thinks a lot about eating

- good food is his passion and

praising it, or evaluating it

negatively, is what has lead him

to have 30,000 readers for his

restaurant reviews. As a finance

guy he’s more at home with figures

than words. ‘I give it straight

and simple, and it seems to be

appreciated.’ In two years fourteen

restaurants and cafes have been

subject to Gavin’s appraisal.

Good, bad or indifferent the

experience is usually translated

into an expanded observation.

Travel is his other passion, so that

opens up more taste buds and

the two pursuits sit comfortably

side-by-side. ’Only on a couple of

occasions have I travelled to eat –

one was a flight from Stavanger to

Copenhagen and a table at Noma.‘

Eat My Words.com

Gavin’s tip to enjoying a meal in a good restaurant

– ‘don’t look at the bill. You know what it is going

to cost the trick is don’t look at the bill, there’s no point crying about it, you made the decision to go to that

restaurant.’

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‘It was a big table, I wanted to be

in an area where people found

the food the centre of attention,

not who was at the next table

or who was wearing what. It

was an amazing experience, the

single most expensive eating

experience I’ve ever had. We had

a tour of the kitchen afterwards

and we could see how the staff are

underpressure to be extra special,

extra creative.’

‘I can see why Noma has two Michelin stars. Very intelligent food served by people who have worked incredibly hard to re-invent taste sensations and combinations. I can also see why it doesn't have three though. Dripping red wine onto the table, sloppy sauce pouring, a whiteboard complete with post-its partly hidden behind a curtain makes this just a little too casual for a global leader in my opinion.’

He doesn’t get paid for his

contributions to tripadvisor.

The most expensive meal was at

Noma were the bill was around

7,000dkk. If you trim back by

avoiding wine you can opt for a

different juice with each course;

the juice alone is over 800dkk. His

197 word review of Noma was at

35 kroner a word – that’s the price

of a Big Mac in Copenhagen. So

would he have preferred 197 Big

Macs? ‘McDonald’s deserves full

marks in any review – they are

exactly what they say they are

and that you can’t fault or argue

with,’ he says.

PEOPLE POWER Regardless of cost he feels

reward from being a soldier in the

growing army of consumers who

have grabbed critical power.

‘I started using tripadvisor as

a cost-savings thing because

as a finance guy and not from a

rich family, I used it to find the

cheapest places to eat and then I

just fell in love with it,’ he says.

‘Social Media has given the

customers unionization.

tripadvisor has done that.

We have a power which can

literally pull the shutters down

on something that is not up to

standard.’

Likewise it can reverse fortunes.

In Singapore Mr Lan and his wife

were retiring after 41 years of

dawn to dusk in their restaurant,

or was it prawn to duck, anyway

they had a recipe for beef no one

else could match. They were

bought for $3million, not for their

ten tables and 30 chairs, but one

much-praised secret recipe.

Gavin’s tip to enjoying a meal in

a good restaurant – ‘don’t look at

the bill. You know what it is going

to cost the trick is don’t look at the

bill, there’s no point crying about

it, you made the decision to go to

that restaurant.’

24

The Underhaug family might just qualify for the title of World’s Best Lego Lovers. In three homes they have enough of the world’s favourite toy to set up the first Norwegian Legoland. What is especially special about this expensive collection is that, unlike just about everywhere else where plastic bricks are piled into boxes, all are built to what the image was on the box, all constantly admired or played with, never lying about.

Lego has been a part of most

families for decades, but the

passion for mum Karen, husband

Morten and sons Birk and Loke

really only started five years ago.

‘The whole family’s involved, we

have sessions which sometimes

last six hours,’ says Karen. ‘What

we like about it is that it is a

place where three generations

can be together, focused on one

thing – it is a great way for us to

communicate as a family.’

There is logic to the way the Lego

is distributed between the three

Underhaug homes in the small

town of Nærbø in south western

Norway. The smaller models are

in a large playroom between

Birk and Loke’s bedrooms, the

bigger building projects live with

Morten’s brother keeping them

out of reach of Birk and Loke’s

school-friends who are more

destructive than constructive and

the Christmas-themed items are

with Morten’s mum and dad.

BRICKS BUILD FAMILY ‘One of the highlights of

Christmas is the building of

the annual big project, usually

a large building,’ says Karen.

‘We set aside the whole day.’

The Underhaug’s are Lego

traditionalists – the youngest

generation being boys there is no

room for Barbie-type models and

eight year old Birk is a realist at

heart, ‘so we’ve very little Star

Wars or sci-fi.‘ When asked to

nominate his favourite piece he

goes straight to the Antarctic

table and picks up a snow tractor.

Plastic Passion

24

Hamburgefintsiv 25

The Lego is a bond, but not the

only one. The family is a strong

element in Norwegian life and

Morten’s parents, his brother and

wife and Karen and the children

meet and eat together three times

a week.

‘We get very excited when a new

product comes out,’ says Karen.

They’ve been to Legoland in

Denmark several times, the last

time they were staying for a week

at a nature adventure park with

multiple swimming pools, horse

riding and outdoor activities, ‘but

we couldn’t resist driving over

to Legoland . . . . every day,’ says

Morten.

The collection has Maersk trains,

Maersk containers and lorries,

but there’s one item missing from

it. ‘They don’t do drilling rigs,

that’s something that would be

very appropriate,’ says Karen who

works in course administration

at Maersk Training’s centre in

Stavanger, 40 minutes’ drive

away.

25

26

When they pull on their jerseys, the youngsters of Dyce, dream of running out at some of the great stadiums of soccer, Bernabéu, Camp Nou, Anfield, Old Trafford. Part of that dream is the sponsorship of the club – soccer is the world’s biggest business sport, to get a slice of the action huge commercial companies pay equally huge sums of money. But what do they get in return?

We spoke to the top man of

one of the most treasured

footballing brands about the

value of sponsorship. He wished

to give us an anonymous insight;

sponsorship negotiating is a very

sensitive plant, all we will say is

that his charge is one of the teams

in the list to the right, and it’s not

Dyce.

The big boys are global brands

and have more followers than the

populations of all but two of the

world’s countries. Getting your

company on the chest of Cristiano

Ronaldo costs millions and will

generate millions. It is a difficult

equation to work out, but both

parties seem to be happy, even if

it takes a little give on the part of

The Boys in Blue

26

the soccer club. Real Madrid, for

instance, removed the Christian

cross from their badge to gain

acceptance from the Middle East

and their sponsor Emirates Airline.

FEEL-GOOD FACTOR At the other end of the scale the

players of Dyce have a new set of

jerseys, emblazoned with Maersk

Training on their young chests.

We asked the top man what is

the payback as they kids play in

front of ten parents and a dog.

‘You won’t get a big contract out of

it, but what you get is a feel-good

factor within the local community.

That’s very important, it is part

of your footprint,’ the expert

observed.

The big boys do the same,

although they have principal

sponsors they also have local

targets to increase the feel-good

factor. Manchester United have

a global fan base of more than

500 million, some of whom are

in Thailand, a country that has

never contributed a player to the

team, but they do have a scooter

named after them. Getting the

name on the streets makes

television rights for the area more

attractive. More attractive equals

money in the sponsor equation.

Gaining a presence is a whole

industry in itself, and it’s open to a

fair degree of industrial sabotage

or ambush marketing as it is

called. There have been several

classics in the past. Nike were the

main sponsors of the ’96 Atlanta

Olympics and put security people

on duty to make sure that no one

came into the stadium with rival

sportswear. When they did get in

they saw that Adidas had bought

up the internal billboard space.

Then famously runner Linford

Christie got on television at the

same Games with the Puma logo

on his contact lenses.

In the meantime the youngsters of

Dyce don’t have to revert to such

tactics, every Saturday morning

for the rest of the season, they

will proudly pull on their kit and

run out an hopefully prove that

training at every level is vital.

Here’s a little competition, match the sponsor to the football club.

Fly Emirates

UNICEF

Chevrolet

Standard Chartered

Maersk Training

Dyce

Barcelona

Liverpool

Real Madrid

Manchester United

27

Bacon, bikes and blondes – three of life’s essentials, though in truth if it came down to the line, I could live without the bike. In this context they have a connection, communication, or varying degrees of how to, or how not to, get the message across.

Let’s start with bacon, the only

thing they don’t fight over

on the Gaza Strip. What was the

management of a basic, though

adequately comfortably hotel in

Stavanger doing by sticking a

notice in the lift?

It pointed out that they, the hotel

management, had identified that

red meat was a major contributor

to the fragility of the earth’s eco-

system. Something like 18% of

destructive gases, largely from

cattle, have a negative effect on

our protective zones – so as their

contribution the hotel chain had

decided to ban bacon. Of course

the ‘no bacon at breakfast policy’

is a small price to pay to save the

world, but somehow the logic

wilts when, still wet from the

shower, you come across the trays

of ham and salami and the diary

products at the morning buffet.

The ban bacon movement so

far hasn’t gained too much

momentum, each week,

worldwide 23 million pigs are

slaughtered, but I suppose you

have to start somewhere. The

next step in the communication

process would be to promote it on

the hotel’s web site – ‘we are a no

smoking, no bacon hotel’. I suspect

they won’t, it might nudge them

into a niche market. Or they could

be honest and just say ‘we don’t

want to pay someone to turn on

the cooker at 6am.’

BIKE TRAINING Biking in mountain-free Denmark

is a joy – it’s unlikely that

anywhere else in the world has

incorporated it so deeply into

the transport culture. But like

many great ideas it hasn’t been

fully thought through, or at least

they haven’t fully communicated

to newcomers how to go about

transporting your bike-by-train

- trains incidentally which have

no provision for easy access or

storage.

In the summer break I caught a

bus from San Sebastian to Bilbao

in Spain. One of the passengers

was a paraplegic, traveling alone.

A huge door at the back open and

out of the side of the bus came a

hydraulic lift that smoothly took

her, sitting in her wheelchair, from

ground a secure spot on board.

Back to Denmark and a semi-able

cyclist. The journey to Esbjerg

involved three trains each way

and outbound this meant failing

three times to click into the

booking system because the

bike was listed as an Ekstra. The

hitch was that no information

said the extra defies logic and

comes first when logging in with

your Travelcard. So the illegal

ticketless journey resulted in

sitting on a flap-up seat with the

back wheel between my legs for

50km, standing and holding it by

a doorway for 50kms, and for the

last leg being told off for using the

wrong unmarked door and then

threatened with a substantial fine

for not having clicked in.

SEAT WITH VIEW The return journey hit new

heights – at a machine I did my

best and bought a 52dkk ticket

Bacon, Bikes & Blondes28 · Poopdeck

Hamburgefintsiv 29Poopdeck · 29

for the bike using a credit card.

This was adequate from Esbjerg

to Frederica, but when boarding

the InterCity train I was told that

in the summer the bike needed a

seat. I expect bikes get more tired

in the heat.

I pause here because you probably

think that’s a misprint.

It wasn’t. To cap it all, for 30dkk

at the Seven Eleven, the bike

got a window seat! There was a

German tourist in front of me at

the ticket machine in Frederica,

I know that because his bike was

worth more than my car, and no

one else cycles in lederhosen. He

temporally abandoned his quest,

even more confused than me and I

suspect he’s still there wondering

would his bike prefer the aisle or

the window and maybe should it

be in the silent zone.

To ensure I got full value for my

30dkk I asked the conductor to

explain the logic behind it all.

He smiled, said it was a problem

and neither he nor the big wheels

in at HQ understood it –‘they’re

working on simplifying it.’

Again it is a communication issue.

But all the more complex because

what they are not communicating

is illogical. It’s from the close-

my-eyes-and-hope-it-goes-away

school of communication.

... AND FINALLY There’s a group of Norwegian

guys with wide-open eyes who

really can communicate in terms

of getting a message and image

across. They’ve gone from zero to

mega in the Scandinavian fashion

business. A little more than ten

years ago they decided that

clothes were boring and needed to

speak for themselves and say ‘hey

wear me I’m fun and you’ll seem

like fun if you wear me.’

They came up with Moods of

Norway, the current ‘in’ clobber if

you are Norwegian and rich. Not

to repeat myself, the clothes are

expensive, but nice. Courtesy of a

30% discount I bought a polo shirt

from a very attractive blonde girl,

liked it, the shirt, but the fun only

really started when I noticed the

labeling on the inside. It said ‘Made

with love by really really pretty

blonde girls.’ So tickled I ordered

two more online and then noticed

the washing instructions, at the

bottom it said, Made In China.

Now I’ve been to China five

times and don’t recall being

struck by the number of

blondes. So I emailed Moods of

Norway asking for a photo of

the really really pretty blonde

Chinese girls - I‘m still waiting.

Perhaps I’ve stumbled upon

the first breakdown in their

communications.

30 · Poopdeck

31eSea library

eSeaM A R I T I M E /O I L & G A S/ W I N D/C R A N E · JA N UA RY 2013

macondo – a lesson unlearnt? the worlds most advanced offshore simulation complex >�

the most socially isolated person on planet earth? >

training to avoid skyfall >

captaining a floating town >

combating stress with underwater rugby >

11



EM AGA ZINE FROM M A ERSK TR A INING 19

Hello GoodbyeWhat’s that...? >Moustache Or Madness? >Runway to Slipway >Lady in Black > RIGMAROLE* you don’t need >Rolling Back the Years >Floating Like Butterflies Stinging Like Bees >SCOTS land on MARS >Umbrella Fella >Sund of Silence >Friendly Fred & Frugal Friend >



20

On the move

From Diverse to Dynamic >New Day, New Horizon >Working for Transition >The Duke of Hazzard >Caso do Constant Care >Karoline’s Tartan Diary >2000 Light Years From Home >



21

RELAXATIONEXPECTATION

INNOVATIONDEDICATION

Remote Well Control Tower > Core Education >

Moving Forward at the Speed of Light Sockets > Taking Your Passion Into The Office >

‘Bad Day At The Office’ Curling Career Turner > Sync On Skis >Leif ends at 18 >

Houston I’ve Got No Problems >The Adventures of Katwoman >

The Seagull Has Landed >Barrels of fun – not! >

Thinking Inside The Box >



22

ombord · a bordo · on board- one world, many cultures

Any Questions? > Eva-lution >Brightest Africa > ET Phone Home but what’s a phone? > The Cowboy and the Oilman >Poachers to Gamekeepers > Snap Happy >Simplicity is king >


wind powerWindmills - never ending or beginning >�Poul la Cour. Father of Wind Power >Olsen band crack safe operation >The Floating Table >Bridge and Engine in Sync >Door Knobs to Safety >The North Sea Glory Story > 12


eSeaM A R I T I M E / O I L & G A S / W I N D / C R A N E · N O . 14 / 2 0 1 3

food


Don’t blame the cook >Eat meet and leave >

Triple E = 3M’s >Brazil’s oil and gender revolution >Funny Tummy

So what is the MLC 2006 all about? >Food for Thought >Blade Runners >

Playing the name game >

The Story of Ngoc



15

Gulf Lessons >Keep taking the tablets > What exactly is Performance Enhancement? >When BP means Better Prepared > Nintendo boys, game on >Puffed, but the magic drags on >No bang Bang >Girls Out Loud >Every Boat Tells a Story >Science - stronger than steel >All fired up >Space, the final frontier >

performance enhancement

Piracy – Søren’s Somali Story

Ngoc's Fourth Bar >Colony of hope >

Farewell Favela, So Long Shanty >Starbuster >

All Sorts Have One Aim >Knowledge Seekers >

Helsingborg to Prague, via Svendborg >Surely not >



16

Carload of Hopes >Revolving door >

Caught Flagging >Logomotions >

Hard Drive for Soft Skills >Perfect Pressure Performance >

Marstal - port of passion and ferry tales >Rockall - All Rock or Oil Rock? >

eSeaM A R I T I M E / O I L & G A S / W I N D / C R A N E · N O . 17/ 2 0 1 4


17

The Great Bag of China- what's the secret of good branding?

Oceans Seven >Bonus Points >'Tracy's Screen Test' >What’s a Flag State? > She’s Leaving Home >Stonehaven, home of ... >SiberianOnSafety >Recalculating... >



18

Jonny’s $10,000 Gamble

eSea 1 Instructors’ back to sea programme - Sea Time Reduction announced - Vetting for Supply - New Deepwater Horizons open up

eSea 2New Towmasters’ course gets full simulation treatment - Deepwater course piloted - Wind industry - Drill instructor gets back to the well head

eSea 3MOSAIC II announced - Offshore wind, the new challenges - West African pilots use simulator to deal with the ‘big boys’ - CraneSIM in Vietnam - Piracy through the ages

eSea 4MT launches new website - Chinese in big safety push - Rig crane put in a box - Safety and People Skills build platform emergency course - how to communicate across cultures

eSea 5Maersk Training pennant raised in Dubai - Platform crews pilot Emergency Response course - How to be best in Vetting class - Danger of computer over reliance

eSea 6MOSAIC II, the ground is broken - Rig participants up to elbows in some very special mud - Semi-sub crew learns anchor handling - West African pilots start payback

eSea 7Chinese Container crews look to safety - Rig crane simulator tested - Esbjerg’s new facilities - MOSAIC II update - DP sea-time reduction - Coffee Break with Bent Nielsen

eSea 8Titanic Edition looking back at 100 years of increased safety and improved training - the lifeboat revolution - man overboard - spreading knowledge - tomorrow’s seafarers

eLibrary

eSea 9$15million Phone call - Wrappers off MOSAIC II - 5 Year drilling package - Tomorrow’s leaders today - Family comes too - Learning in luxury - Danish Olympians teambuild

eSea 10Breaking the ice, a new route in navigation - crane simulation arrives - Newcastle’s drop in course for the high life - the silent disease, loneliness - Chinese catch safety bug

To go back in time and access articles from previous issues, simply click on the photo of the edition or use the QR code.









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The right answer to the to the football club

sponsor competition:

Barcelona – UNICEF

Manchester United – Chevrolet

Real Madrid –Emirates

Liverpool – Standard Chartered

Dyce Boy’s Club - Maersk Training

Hamburgefintsiv 32

ContactEditorial issues and suggestions:Richard Lightbody - [email protected]

Names and emails of those able and eager to help with specific enquiries arising out of this issue

Sales enquiries Aberdeen (UK): [email protected]

Sales enquiries Brazil:[email protected]

Sales enquiries Esbjerg (DK): [email protected]

Sales enquiries India:[email protected]

Sales enquiries Middle East:[email protected]

Sales enquiries Newcastle (UK):[email protected]

Sales enquiries [email protected]

Sales enquiries Norway: [email protected]

Sales enquiries Svendborg (DK):[email protected]

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Or visit our website www.maersktraining.com

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eSea 23 - Expanding Horizons