ShowPreview

SEP. 27-29展 前 快 訊

TWTC Exhibition Hall

台北世貿一館www.excotaiwan.com.twexcotaiwan@taitra.org.tw

1234568

1213

INDEX

Welcome to EXCO TAIWANGeneral InformationEvent HighlightsForewordFloor PlanList of ExhibitorsEditor’s ChoiceAsian MICE Forum 2012 AgendaTransportation Information

.............

.................

..........................

.................................

.....................................................................

..............................................

.............................................

Organized by：

Bureau of Foreign Trade, MOEA

Conducted by :

Tourism Bureau, MOTC

Implemented by：

TAITRA (Taiwan External Trade Development Council)

Supported by：

TECA (Taiwan Exhibition & Convention Association)

TCEA (Taiwan Convention & Exhibition Association)

Please pre-register online at: www.excotaiwan.com.tw

Show Preview

Welcome to EXCO Taiwan

1

Y.C. Chao

President & C.E.O. of TAITRA

Dear Friend,

It’s a pleasure to invite you to the 4th EXCO Taiwan that opens a global window on the vast and

varied world of MICE industries and entrepreneurs. This rare moment joins more than 100

leading MICE enterprises to o�er a new world of prospects and opportunities.

EXCO (the 2012 Taiwan Exhibition & Convention Industry Show) is specially arranged to

encourage visitors to easily locate their related concerns, connect the market players and inspire

trade through scores of seminars and forums.

A single visit to the event this Sept. 27 – 29 opens every aspect on event planning, and is

particularly useful to those needing to organize exhibitions & meetings or to o�er incentive

travel.

We eagerly welcome your visit to EXCO Taiwan for this rare joining of the resources, vital

connections, and communications that lets Taiwan play a pivotal role in this industry that puts

people �rst.

With all this and more EXCO Taiwan is a show that must be seen!

I look forward to seeing you in Taipei!

Sincerely yours,

General Information

2

SHOW DATES & HOURS:10 a.m. ~ 6 p.m. (last day until 4 p.m.), Sep. 27~29, 2012

Organized by:Bureau of Foreign Trade, MOEA

Conducted by:Tourism Bureau, MOTC

Implemented by:TAITRA (Taiwan External Trade Development Council)

Supported by:TECA (Taiwan Exhibition & Convention Association)TCEA (Taiwan Convention & Exhibition Association)

VENUE:TWTC Exhibition Hall 1, Area A(No.5, Section 5, Hsin-Yi Rd, Hsin-Yi District, Taipei, Taiwan)

EXHIBITION SPACE:6,950 SQM

EXHIBITION PROFILE:

Exhibitors

Exhibit Pro�le Exhibitors

Booth Visitors(Projected)

Overseas Local Overseas Local International Visitors Local Visitors3,60020021322 84

Total 86 215 3,800

Exhibition/Meeting Facilities Area Convention & Exhibition Venues, Hotels & more

Exhibition, Conference, Event Organizers Area

MICE Education & Training Area

MICE Destinations Area

Performance Services

City Governments, CVBs, Tourism Bureau

Stage Performance companies & agencies

MICE Related Services and Suppliers Area

Exhibition & Decoration Service Providers Area

Designing and Decorating Companies, Facility Lending Companies, Decorating Material

Training Organizations for Exhibition & Convention Industries & more!

Exhibition Organizers, Meeting Organizers, PR Media Companies, National and Regional Tourist O�ces, Event Management Companies, Destination Management Companies & Entertainment Suppliers, and Trade Associations

Incentive Travel Suppliers, Suppliers of Gifts and Premiums, Audio Visual and Technical Companies, Coach, Trade Publications/Media, Travel/Meetings Technology & Multimedia Companies, Printing & Publishing Companies

For Further Information, contact:Exhibition Section I, TAITRARoom 2A13, No.5, Section 5, Hsin-Yi Rd, Taipei, TaiwanTEL: 886-2-2725-5200 FAX: 886-2-2725-1959

Show ManagerMs. Faye ChiuEmail: excotaiwan@taitra.org.tw ex. 2612

Publicity ManagerMs. E�e HuangEmail: e�e@taitra.org.tw,ex. 2618

Website: www.excotaiwan.com.tw

Show Preview

Event Highlights

3

Match-making Sessions

GREEN MICE Booth Design Contest

Hosted Buyer Program

Welcome Party with AMF

Creative Facebook Event

EXCO CITY Int’l Student Marketing Competition

One-on-one Procurement Meetings

GREEN MICE Booth Design Contest The contest aims to encourage exhibitors and exhibition design companies to demonstrate their creativity and capability in promoting Green MICE. The goal is to improve resource e�ciency while reducing energy consumption, waste and the negative impacts on environment. The evaluation criteria include overall design & creativity, energy saving, reduce & reuse, eco & low-pollution, and green booth management. The awards will be presented in the welcome party on Sep. 27 with prizes of NTD 100,000, 50,000 and 30,000 to the top three winners respectively.

EXCO CITY Int’l Student Marketing CompetitionThe competition will be held in the show to challenge the gifted brains to bring up fresh ideas. Their overall performance will be judged by the merit of the presentations, marketing plans, creative concepts, booth designs and reception skills. The main topic this year is set on “Green MICE”, exploring the creative applications of reusable materials in exhibition designs. Also, the proposal should be associated with unique resources and speci�c visions of a certain city. This requires thorough understanding of its cultures, industries, infrastructure, prospects and other distinguishing features. Each team will showcase an integrated branding strategy for future MICE developments in EXCO TAIWAN. The participants include MICE related academic organizations in Taiwan, Singapore, Thailand and Malaysia.

Online MICE Monopoly (for Taiwan nationals only)EXCO TAIWAN’s “MICE Monopoly” will be going online to challenge the people’s knowledge of Taiwan’s Green MICE industry. You get to roll the dice and travel between major venues, holiday destinations and int’l trade fairs in Taiwan. Points are given at each stop by answering the relevant questions correctly. One may share his/her

achievements on facebook and plurk, and enter the lucky draw for over 100 points in total. The prizes include the new iPad wi�, ADATA 1TB portable hard drive, Taipei-Hongkong business class airline ticket and many other amazing surprises.

[in conjunction with] Asian MICE Forum 2012EXCO TAIWAN 2012 is held in conjunction with the 7th annual Asian MICE Forum (AMF 2012), also organized by TAITRA. The forum this year features “Innovation & Technology” to call forth in-depth opinions on digital marketing and mega event planning. Experts from around the world will gather here during Sep. 27~28 to share �rst-hand experiences and exchange masterful thoughts.The speakers include prominent representatives from industry leaders such as UFI, MCI (the world’s largest PCO), Messe Frankfurt (winner of UFI ICT Award 2012), Queensland Tourism, OgilvyOne, Scottish Exhibition & Conference Centre (winner of ICCA Best Marketing Award 2011), and Facebook. They will reveal secrets of their success and trends for the future. AMF 2012 invites you to join the most inspiring MICE summit in Asia.

O�cial website of AMF 2012: http://www.amf.com.tw/

Foreword

4

From Sep. 27 to 29, more than 9 areas will be showcased in EXCO TAIWAN 2012 pro�ling the entire MICE supply chain. A special feature focus - DIGITAL vs. LIVE - has been set by the organizer TAITRA to explore novel possibilities developed through new technologies. The theme will focus on key issues such as the social media, mobile applications, green designs, exhibit technologies and creative facility services.

International key players and local talents will all gather here to proudly present their ground-breaking ideas and extraordinary services. This is THE place to get a glimpse of the coming future in advance.

Digitized MICE FlourishingSince the MICE industry is based on facilitating interactions and information exchanges, a huge challenge will be the extension of communications to match the technology of the the new digital era. The world and market has changed with new tools like APPs or e-medias to inspire more productive connections during pre-show or post-show periods.

This builds upon the evolution of the internet which has blossomed into websites, instant messaging, blogs and now social medias. Nearly all information is digitalized and can be transfered and shared around the world in split seconds. Meanwhile, on-line social interaction is showing promising potential to shift the norms of CRM and marketing channels.

The show is keen to leap a step ahead of competition by answering the big question of “What’s next?”. With new media, new tools and new services emerging, products and ways of business are evolving.

Live Experience in ActionSo, is a virtual world the �nal destination? Apparently not. Another important trend is the growing demands for exceptional live events. When repeatedly swamped in excessive information, people tend to seek for unique and memorable experiences. The core value of MICE lies in "being there", the face-to-face communications. It's just as important to cultivate on-line relationships as to improve on-site experience.

Audiences often �nd themselves absorbed in the sensational impact and radiating charm of live performances. It’s about story-telling and arousing emotional responses, a smart way to convey a message to the masses. Most performances are based on culture, and for the MICE industry, the cultural characteristics and

elements of the destination are quite crucial. Whether travelling for business or recreation, people expect to experience a di�erent and sometimes eye-opening experience. Aside from entertainment, live performances can bring the exact ambiance desired by the organizer be it relaxed, energetic, reserved, elegant or imperial. When it comes to branding, that mix of perceptions whether it’s for exhibitions / conventions / tours / events, the added feature can mean everything.

At EXCO TAIWAN 2012, a special exhibition area featured “Performance Service” was initiated to create a strong network between performance and MICE professionals.

The Win-Win ExhibitionDigital interaction and live experience are not opposing but actually complementary concepts. Combined they form complete customer conceptions. In the near future, one will need creative contents to enrich the experience and digital technologies to optimise the interface. With Taiwan praised for both its international standing in MICE competitiveness and high level of ICT, this is the place to be to catch the latest trends.

By embracing the entire supply chain of all needs and the emerging “Digital vs. Live” dialect, the show opens up countless highly pro�table opportunities for MICE professionals. Moreover, it is de�nitely the best hub to enter the thriving Taiwan market and bridge the Pan-Asian (especially China) business.

Being part of the future is never enough. EXCO TAIWAN is where we make future happen.

For Visitor Registration and details of the show, please visit our o�cial website:www.excotaiwan.com.tw

EXCO TAIWAN 2012 TREND WATCH

Digital vs. Live : Meshing Online & Onsite Experiences

Show Preview

Floor Plan

5

Exhibition conference event organizer AreaExhibition meeting facility areaMICE Related Services and suppliers AreaIndustrial AssociationMediaexhibition and decoration service provider AreaMICE DestinationEducational Training and Related Service Areaperformance service

PRINTING

OLILY

EVENT PLATFORM

EVERGREEN

UNIPLAN

AMBASSADOR

HONG SHUN

LEADEXPO

TMBA

HONG KONG

YILAN COUNTY

LEXEL

TAMI

THETW

KAOHSIUNG CITY

ESUN

BIG

EVERGREAT

XEBE

HORNG SHAN

CLEAR

RICHMOND

CITYNEON TFPMA

TAIPEI CITY MEET TAIWAN

TECA

A-JOHN

HWALIN

KY-POST

PICO

AIMCULTUREINN

REDUNGERBOECK

SUNNY FIBER

A0218A0216A0210A0208

A333b

A1016

A0533

A1111a

A0403 A433b

A0636

A0735a

A0935a

A1035

A1035a

A1118A1116

A1215

A0608

A0504

A0503a

A1135a

A1036

A0408

A0604

A0705

A0809a

A0710

A0915

A1013

A0914

A1120

A1219A1217

A1212

A0803

A1316

A0519

A0325a

A0820

A0720

A0620

A0913

A0509a

A0303

A0407a A0413a

A0814

A0612

A0415a

A0313aA0315a

A1126

A0920

A1026

A0307aA0309a

A0714A0704 A0706 A0708

A0319a

A0703

A0505a

TCEA

Leofoo

Stage

Kings-men

TAITRALounge

Jazz

TAITRA

List of Exhibitors

6

Exhibition meeting facility Area

Exhibition conference event organizer Area

Exhibition and decoration service provider Area

Company Name Website Booth No.

A1035

A0636

A1035a

A1111a

www.ambassadorhotel.com.tw

www.taiwanexcellence.in

www.evergreen-hotels.com

www.leofoo.com.tw

www.kingsmen-int.com

A1120

A1036

A1135a

A1118

A0528

A1215

A1217

A1026

A0533

A0735a

A1116

A1219

A1126

A0920

www.travel4u.com.tw

www.thetwdesign.com

www.tami.org.tw

www.hsbizgroup.com

www.meettaiwan.com

www.tmba.org.tw

www.tfpma.org.tw

www.meettaiwan.com

www.pico.com

www.olily.com

www.uniplan.com

www.tier.org.tw

www.taiwanexcellence.in

www.leadexpo.com

www.cityneon.com.tw

www.hwalin.com.tw

www.ky-post.com

THE AMBASSADOR HOTEL

TAITRA

EVERGREEN INTERNATIONAL CORP.

Leofoo

Kingsmen

RICHMOND INT'L TRAVEL&TOURS CO., LTD

THETW CO., LTD.

TAIWAN ASSOCIATION OF MACHINERY INDUSTRY (TAMI)

HONG SHUN EVENT SERVICES CO., LTD.

ATOS ORIGIN (TAIWAN) LTD.

TAIWAN MACHINE TOOL & ACCESSORY B UILDERS' ASSOCIATION

TAIWAN FOOD & PHARMACEVTIC MACHINERY MANUFACTURERS' ASSN.

TAIWAN INSTITUTE OF ECONOMIC RESEARCH ( TAIWAN MICE INTERNATIONAL

MEETINGS HOSTING PROJECT

PICO INTERNATIONAL TAIWAN LTD.

OLILY EXHIBITION INTERNATIONAL CO., LTD.

UNIPLAN TAIWAN CORP.

TAIWAN INSTITUTE OF ECONOMIC RESEARCH

International Trade Institute (ITI)

LEADEXPO SOLUTION INC.

CITYNEON DISPLAYS (TAIWAN) CO., LTD.

HWALIN DESIGN CO., LTD.

KY-POST DESIGN INTERNATIONAL CO., LTD.

A0714

A1016

A0914

A1013

A0814

A0705

www.aimculture.com.tw

www.ptri.org.tw

www.show-winner.com.tw

www.horngsha.com.tw

www.ajohn.biz

www.esuncarton.com.tw

AIMCULTURE CO., LTD.

PRINTING TECHNOLOGY RESEARCH INSTITUTE

CLEAR DISPLAY SYSTEM CORP.

HORNG SHAN DEVELOPMENT ENGINEERING CO ., LTD.

A-JOHN ENTERPRISE CO., LTD.

ESUN CARTON CO., LTD.

MICE Related Services and suppliers Area

A0915

A0710

A0704

A0708

A0809a

A0408

A0706

A0503a

www.xebe.com.tw

www.dis-evergreat.com.tw

www.sunnyfiber.com

www.bigdome.com.tw

www.jazzimage.com.tw

www.ungerboeck.com

www.rhythmclocks.com.tw

XEBE INC.

EVERGREAT INTERNATIONAL SYSTEM CO., LTD.

INN RED GRAPHIC ART INC.

SUNNY FIBER INDUSTRIAL CO., LTD.

BIG DOME CORPORATION

JAZZ PHOTO & IMAGE LAB CO.,LTD

UNGERBOECK SYSTEMS INTERNATIONAL LIMITED

LEXEL CLOCK AGENT CO.,LTD

Show Preview

List of Exhibitors

7

Industrial Association

MICE Destination

Media

A0433b

www.cei.asia

www.eventplatform.com.tw

CEI ASIA

INTERCON CONVENTION MANAGEMENT CONSULTANCY

Performance Service

Company Name Website Booth No.

www.wtuc.edu.tw

www.mice.chu.edu.tw

portal.chihlee.edu.tw

intbus.ntcb.edu.tw

www.must.edu.tw

www.cit.edu.tw

www.takming.edu.tw

www.ibt.stu.edu.tw

www.isu.edu.tw

www.pu.edu.tw

www.kdu.edu.my

www.taylors.edu.my

www.sp.edu.sg

WENZAO URSULINE COLLEGE OF LANGUAGES

CHUNG HUA UNIVERSITY

CHIHLEE INSTITUTE OF TECHNOLOGY

NATIONAL TAIPEI COLLEGE OF BUSINESS DEPA RTMENT OF INTERNATIONAL BUSINESS

MINHSIN UNIVERSITY OF SCIENCE AND TECHNO LOGY, DEPARTMENT OF

INTERNATIONAL BUSINESS

Chungyu Institute of Technology

TAKMING UNIVERSITY OF SCIENCE AND TECHNOLOGY

SHU-TE UNIVERSITY

I-SHOU UNIVERSITY

PROVIDENCE UNIVERSITY

KDU University College

TAYLOR'S UNIVERSITY

SINGAPORE POLYTECNIC

A0935awww.taiwanconvention.org.twTAIWAN CONVENTION & EXHIBITION ASSOCIATION

A0504

A0604

A0509a

A0608

www.e-land.gov.tw

borkcg.kcg.gov.tw

www.tpedoit.taipei.gov.tw

www.hktdc.com

YILAN COUNTY GOVERNMENT

ECONOMIC DEVELOPMENT BUREAU, KAOHSIUNG CITY

TAIPEI CITY GOVERNMENT

HONG KONG TRADE DEVELOPMENT COUNCIL

www.chanchao.com.tw

www.wtctxg.org.tw

www.zion-x.com

www.come2meet.com

www.otim.it

www.top-link.com.tw

www.udnshow.com.tw

www.airtrade.com.tw

www.o-ya-design.com

www.tcwtc.com.tw

www.willypco.com.tw

www.messefrankfurt.com.tw

www.expounion.com.tw

www.knaintl.com.tw

CHAN CHAO INTERNATIONAL CO., LTD.

WORLD TRADE CENTER TAICHUNG

ZIONX. CO.

ROUND TABLE PCO CO., LTD.

OTIM CO., LTD.

TOP LINK INT'L EXHIBITION CO., LTD.

UNITED DAILY NEWS GROUP

AIRTRADE EXPRESS LTD.

O YA INTEGRATED MARKETING SOLUTION CO.,

JHAN-SHENG CORPORATION

WILLY CONSULTANT PCO

MESSE FRANKFURT (H.K.) LTD., TAIWAN BRANCH OFFICE

EXPO UNION CORPORATION

K & A INTERNATIONAL CO., LTD.

Educational Training and Related Service Area

Editor’s Choice

8

Taichung’s MICE Advantages

Prominent IndustriesTwo of Taiwan’s world-leading industry clusters are located in Taichung, the bicycle and the precision machinery industry. A strong base of exhibitors has been established to support related international trade shows to thrive in the future.

Global NetworksThere are many reputed academic organizations and social groups in Taichung that keep close relationships with global peers. They are actively applying for hosting annual meetings and conferences to enhance interactions and strength social networks.

Holiday DestinationsTaichung is well-know for creating pop culture trends and its fashionable city tourism. In addition, exquisite natural sceneries are just a stone’s throw away. Xitou Forest Recreational Area and Sun Moon Lake Scenic Area are two must-sees for tourists who come to Taiwan. One may enjoy both urban and nature’s pleasures when visiting Taichung.

Transportation ServicesTaichung Airport now provides international �ight services to China, Hongkong, Vietnam, and Macau. With the expansion of the airport, more �ights connecting to major South-East Asia cities are expected.

Regional EconomyTaichung plays a dominant role among cities in Central Taiwan. It integrates regional economic powers and holds the key to enter vast local markets. Making the �rst stop here is an absolute priority.

The World Trade Center (WTC) Taichung started operating in 1990 with 247 booths, an auditorium and several conference rooms, positioned to be the regional center for Central Taiwan’s major conferences and B2C exhibitions. Though mainly targeting local MICE markets, it was the �rst exhibition organizer in Taiwan to arrange cross-strait exchanges early in 2005. WTC Taichung believes that the prospects of the city’s MICE industry are brightening with signi�cant infrastructure and venue constructions, such as the Taichung Exhibition & Convention Center.

Ample practical experiences, local knowledge and international connections accumulated over the years have secured WTC Taichung a substantial lead in future competitions. The management team plans to explore the possibilities of running other new venues in Taichung as well, gaining growth alongside its rising status in Taiwan’s MICE industry.

helped numerous companies or cultural & creative brand pro�le themselves to the world, and all this has been accomplished via a complete green marketing process. AIMCULTURE's design objective is to seamlessly infuse aesthetics and creativity into daily lives, cultivating a

Based on an eco-friendly premise, AIMCULTURE sets Creative Mindsets, Digital Technologies and Green Energy as the brand's core values. They blend visual arts with their customers' brand spirits and transform them into experience-oriented themes. AIMCULTURE has

AIMCULTURE CO., LTD.

Releasing the inner Green Power

WORLD TRADE CENTER TAICHUNG

Gearing Up for Greater Prospects

Show Preview

Editor’s Choice

9

delicate taste. They are devoted to spreading a new oriental lifestyle that incorporates happiness and a�ection.

AIMCULTURE's design objective is to seamlessly infuse aesthetics and creativity into daily lives, cultivating a delicate taste. They are devoted to spreading a new oriental lifestyle that incorporates happiness and a�ection.

Many of their green-centered products were market hits and adopted for various purposes. They are made from a multi-functional and eco-friendly material developed by AIMCULTURE - Re-Board. Besides EU FSC Certi�cation, it’s also 100% recyclable, water-resistant, �ame retardent, light and easy to assemble.

AIMCULTURE will be exhibiting at EXCO TAIWAN 2012 this September, showcasing the innovations and breakthroughs of Taiwan Green Exhibitions which hope to contribute to saving the planet.

tactics to long-term branding strategy, it o�ers precise execution and unlimited creativity for clients to maximize their brand identi�cation and market attention through various communication channels. EIC also bene�ts from the mother group’s Hotel Shop Magazine issued for its int’l hotel chain. The magazine gathers selected and especially Taiwan boutiques for hotel guests, serving as an in�uential platform for EIC’s customers to present their brands or products and gain marketing synergy with ease.

Chang Yung-Fa Foundation Int’l Conference Center for venue servicesThe conference center occupies over 3,300 square meters in total and consists of two int’l conference halls, two medium conference rooms, ten small conference rooms, three VIP rooms, an event room and a business center. The seats are designed according to the

Founded in 1968, EVERGREEN INTERNATIONAL CORP. has since grown from a shipping company into a diversi�ed global group. Other than covering all areas of sea, air and land transport, EVERGREEN provides one-stop MICE service through a chain of outstanding subsidiaries. Four companies, namely Evergreen International Hotels, Evergreen Integrated Communications, Chang Yung-Fa Foundation Int’l Conference Center and Round-The-World Tours, will be exhibiting in EXCO TAIWAN 2012. Each of their core businesses is introduced as follows.

Evergreen International Hotels for accommodationsSix luxurious and elegant Evergreen Laurel Hotels located across the wold, in Paris, Bangkok, Taipei, Penang, Taichung and Keelung respectively, have formed an elite brand image for global travelers. There are also the Evergreen Plaza Hotel in Tainan (run by the Taisugar Cor.), Evergreen Transit Hotel in Taiwan Taoyuan Int’l Airport and Evergreen Resort Hotel in Jaiosi that feature di�erent characteristics or functionality. Furthermore, the hotel management teams can assist MICE organizers in all local arrangements to reduce operation time and costs.

Evergreen Integrated Communications (EIC) for marketing servicesEIC brings you a recipe for success, including integrated marketing, media agency, art production, publishing, photography and printing. From short-term marketing

EVERGREEN INTERNATIONAL CORP.The Best One-Stop Service

Editor’s Choice

10

speci�cations of EVA Air business class, providing much more comfort and convenience for esteemed guests. The conference rooms are well equipped with digital congress networks, video conference systems, and many other high-tech hardwares to ensure the best experience and most e�cient progress. Five-star service qualities are guaranteed by the support of Evergreen Laurel Hotels. In addition, the Evergreen Symphony Orchestra stands ready to deliver an amazing performance for your conference. Other services such as event planning, space decoration or party catering are also available on request.

Round-The-World Tours for travel planningThe tourism agency is in charge of EVASION, the vacation packages combined with EVA Air tickets. It specializes in themed tours and in-depth travel for tourists to better enjoy local cultures and amenities. All you need to do is sit back and relax, and they will bring the fun to you on a sliver platter.

Messe Frankfurt’s resourceful connections. Local corporates could now receive direct information and assistance regarding 80~90 Messe Frankfurt trade fairs scattering across the world. The o�ce also helps the companies to apply for Taiwan government’s subsidies to exhibit abroad, contributing in every way it can.

For future developments, Messe Frankfurt will keep on cultivating in the currently leading industry sectors and diversify its business scope by exploring other categories such as environmental awareness, water resources and safety & security.

● Taipei, Hong Kong, Shanghai, Beijing, Guangzhou, Shenzhen, Bangkok, Kuala Lumpur and Vietnam

Messe Frankfurt is one of the most prestigious and largest trade fair organizers in Europe with a long line of glorious achievements. Its subsidiary in Hongkong oversees 29 trade fairs in 9 major China & Asia cities* and retains a strong portfolio of high-quality business platforms. The shows are based on their already successful European counterparts and thus mostly focus on automotive technology, building technology & lighting, consumer goods, textiles, and communications & leisure industries. Organized under an uni�ed brand identity and thorough execution, the expansions in Asia have readily received worldwide recognition and acquired dominant status.

Messe Frankfurt is devoted to establishing an integrated marketing network that closely connects buyers and exhibitors to facilitate global trade. A deep understanding of each party’s needs is necessary to scout out potential customers for the perfect match-making. Its int’l trade fairs are positioned di�erently according to the structure of world economy. The ones in Europe target on advanced technologies with high entry barriers, and the ones in Asia emphasize on delivering a full spectrum of choices for outsourcing.

In the Asian market, Taiwan is a crucial piece of the puzzle. Messe Frankfurt’s Asian trade fairs have grown feverishly in scale and it’s time to recruit more high-quality exhibitors. Taiwan’s outstanding performances in numerous industry sectors have proven it to be the most suitable source. A branch o�ce was set up here to provide tailor-made services and access to

MESSE FRANKFURT (H.K.) LTD., TAIWAN BRANCH OFFICEGlobal Markets United as One

Show Preview

Editor’s Choice

11

To revitalize and upgrade the competitiveness of traditional industries in Taiwan, a series of projects were sponsored by the Department of Industrial Technology, Ministry of Economic A�airs and administered by the Metal Industries Research & Development Centre. The printing industry, facing harsh challenges from the digital media in the internet age, was among one of them.

Hence the Printing Technology Research Institute (PTRI) was invited to join the team for fresh ideas and professional insight. After much diligent brainstorming, a “Product Development Union for Creative MICE Printing Services” was initiated expressly to serve the soaring Taiwan MICE industry.

PTRI believes that many advanced printing technologies bear the potential to provide new high value-added products but haven’t been fully utilized due to the information asymmetry between industries. The main mission of this newly formed union is to build a robust communication platform to meet every nned and demand. SUN SUI PRINT, RED & BLUE COLOR PRINTING,

DAYEH PAPER, CHARMING ART and MINIANGEL ADVERTISING are the �rst �ve company members. Each of them are masters a cutting-edge technology but all are based in northern Taiwan. The plan is to establish a successful business model in Taipei, the capital with the most active MICE city, and then gradually duplicate it to others.

The more mature its MICE industry, the more developed a city is. Taipei is the �rst city in Taiwan to embark on international exhibitions and conventions. Over the years, its prestigious performances have readily received recognition and made consistent appearance in many top rankings globally. In 2011 ICCA Top 20 Rankings for cities, it appeared at 20th worldwide and 4th in Asia. Additionally, in Best Travel Poll 2011 held by the renowned online travel magazine Smart Travel Asia, it was listed 10th in Top 10 Asia Holiday Destinations and 7th in Top 10 Asia Cities for Business. Furthermore, according to statistics announced by UFI, Taiwan came in 7th regarding gross exhibition space rented in Asia, while major exhibitions such as COMPUTEX TAIPEI (2nd biggest worldwide), TAIPEI CYCLE (biggest in Asia) and Taipei Int’l Travel Fair (biggest in Asia Paci�c area) are all organized here and have grown steadily year by year.

Mega Events & Major Venues in LineLately several triumphant mega events have brought the world’s attention on the city, namely the 2009 Dea�ympics Taipei, 2010 Taipei Int’l Flora Expo and 2011 Taipei World Design Expo & IDA Congress. Throughout a series of successes, global perspectives and operation

pro�ciency have been built up to advance competitive edges. It’s noteworthy that Taipei will be hosting the 2017 Universiade (World University Games) and is currently bidding for 2016 World Design Capital with high hopes.

The Department of Information and Tourism of Taipei (referred to as DIT Taipei hereafter), the o�cial representative in charge of promoting MICE, plays a key role in integrating and coordinating both government and private resources. It has been assisting exhibition & convention organizers and industry associations with diligent e�orts to achieve higher ambitions. Taipei is positioned to be “The Best Stop to Meet Asia” by emphasizing the city’s 5Vs - very convenient, very comprehensive, very friendly, very entertaining and very outstanding.

DIT Taipei will focus on “Trend” in EXCO TAIWAN. Two special topics, “Taipei x Global MICE Leading Trends” and “Taiwan’s Premium Industries x Taipei’s MICE Industry”, will be presented on-site. Through demonstrating successful cases and interacting face-to-face, DIT Taipei promises to deliver refreshing images and perspectives of the city to all visitors.

Department of Information and Tourism, TaipeiListen to The Heart of Asia

Printing Technology Research Institute

Taiwan Printing Union For MICE Service Synergy

Asian MICE Forum 2012 Agenda

Break15:30-15:45

(15 min)

Lunch

12

Registration

DATE TIME SESSION TOPICS MODERATORS / PRESENTERS / PANELISTS

DATE TIME SESSION TOPICS MODERATORS / PRESENTERS / PANELISTS

Break

Welcome Reception

9/27(Thurs.)

9/28(Fri.)

13:00-13:30(30 min)

15:40-16:20(40 min)

13:30-13:45(15 min)

Dr. Chih-Kang Wang, Chairman, TAITRARepresentative from Bureau of Foreign Trade, MOEA

Moderator: Mr. Walter M. S. Yeh, Executive Vice President, TAITRAPanelists:1.Mr. Paul Woodward, Managing Director, UFI 2.Mr. Chris Meyer, Vice President of Sales, Las Vegas Convention and Visitors Authority3.Mr. Jurriaen Sleijster, Executive Vice President, MCI Headquarter

Moderator: Mr. Jaime Ming-Shy Chen, Deputy Director General, Bureau of Foreign Trade, MOEAPanelists:1. Mr. Ken Sturgeon, Formerly Logistic Manager, Cape Argus Pick n Pay Cycle Tour 2.Mr. Steve McRoberts, Executive Director Marketing, Tourism Queensland 3. Mr. Tony K.M. Chang, CEO, Taiwan Design Center4. Mr. Michael Tu, Chairman, Uniplan Taiwan Corporation5. Mr. Soonyong Hong, Executive Vice President, KINTEX

13:45-14:25(40 min)

13:45-14:25(40 min)

Break10:40-10:55

(15 min)

14:25-15:25(60 min)

09:00-09:40(40 min)

17:00-18:00(60 min)

18:00-20:30

Opening

KeynoteSpeech 1

KeynoteSpeech 2

KeynoteSpeech 4

CEODiscussion

Opening Remarks

Mr. Kai Hattendorf, Vice President, Messe FrankfurtCase Sharing: 2012 UFI ICT Award Winner

Case sharing: The World’s LargestCycling Event

Mr. Ken Sturgeon, Former Director of Logistics Planning and Management, Cape Argus Pick n Pay Cycle Tour

16:20-17:00(40 min)

KeynoteSpeech 3

Panel Session 1

Case sharing: Building Brands during devastating times Mr. Steve McRoberts, Executive Director Marketing, Tourism Queensland

10:55-11:35(40 min)

KeynoteSpeech 5

Case Sharing: 2011 ICCA Best Marketing Award Winner

Cross Strait Forum: Business Cooperation Opportunities in Exhibition Industry

Mr. Ben Goedegebuure, Director of Sales, Scottish Exhibition & Conference Centre

Innovations of International Events Mr. Paul Woodward, Managing Director, UFI

Future of the MICE Industry

Tour of EXCO 201217:15-18:00

(45 min)

12:35-14:00(85 min)

Moderator: Mr. Jurriaen Sleijster, Executive Vice President, MCI Headquarter Office Panelists:1. Ms. Jayne Leung, Sales Director, North Asia, Facebook2..Mr. Kai Hattendorf, Vice President, Messe Frankfurt 3. Mr. Jerry Smith, President, OgilvyOne Asia Pacific

09:40-10:40(60 min)

Panel Session 2

Digital Marketing Trends

Keys to Successful Mega Events

Moderator: 1.Mr. Liu, Hsi-Lin, Deputy Director-general, Tourism Bureau,

Ministry of Transportation and Communications2. Ms. Kitty Wong, President, K & A International, Expo Union Corporation Panelists:1. Mr. Steve McRoberts, Executive Director Marketing, Tourism Queensland 2. Mr. Ben Goedegebuure, Director of Sales, Scottish Exhibition & Conference Centre 3. Mr. Chris Meyer, Vice President of Sales, Las Vegas Convention and Visitors Authority4. Mr. Mike Cannon, Managing Director, Sarawak Convention Bureau

Moderator: Mr. Y. C. Chao, Executive President & CEO, TAITRA Panelists:1.Ms. Clare Wong, Assistant Executive Director, HKTDC 2.Mr. Wang Zhiping, Director General of China Foreign Trade Centre3. Mr. Jeremy M.C. Horng, Executive Director, Exhibition Department, TAITRA 4. Mr. Tiger Lin, Chairman, Taiwan Exhibition & Convention Association (TECA)

11:35-12:35(60 min)

15:45-17:15(90 min)

14:00-15:30(90 min)

Panel Session 3

Panel Session 4

Cross Strait Forum: Business Cooperation Opportunities – Meeting & Incentive Travel

Moderator:Mr. Walter M. S. Yeh, Executive Vice President, TAITRAPanelists:1. Representative from Mainland China2. Representative from Hong Kong3. Representative from Macau4. Mr. Jason Yeh, Chairman, Taiwan Convention & Exhibition Association (TCEA)5. Ms. Agnes Lan, Executive Director, Taipei International Convention Center, TAITRA

Panel Session 5

Innovations of Destination Marketing

＊Organizers reserve the right to alter or modify the speakers, topics, and/or agenda if necessary.

Date : September 27-28, 2012 (Thursday - Fr iday)Venue : Room 101 at the Taipei Internat ional Convent ion Center (T ICC)

Asian MICE Forum 2012Innovation and Technology

13

Transportation Information

14

Show PreviewWe welcome you to become a hosted buyer at EXCO Taiwan 2012!

All hosted buyers could receive：

＊ FREE Buyer’s Bag

＊ FREE Show Guide and O�cial Directory

＊ Tailor-made Procurement Meetings

Please pre-register online at: www.excotaiwan.com.tw

For details on the Hosted Buyer Scheme, please contact Paul Cheng, paulcheng@taitra.org.tw