Factors Influencing Individual Investor Behavior: An Empirical Study

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  • 200444

    F274 A 1007-50972014 12-0157-05

    An Analysis of the Channels in Agricultural Supply Chain Integrated with E-commerce Evidence from Cai Guan JiaWANG KeLI ZhenZHOU Jian

    (School of ManagementShanghai UniversityShanghai 200444China)Abstract: In order to analyze the impact of e-commerce on the distribution of agricultural productsthe paper introducesthe equilibrium theory of supply chain network to the analysis of agricultural supply chain. Firstit makes a brief introduction on the current situation of operation of the agricultural e-commerce platform named Cai Guan Jia. Then it focuseson the analyses of the agricultural supply chain of Cai Guan Jia based on both e-commence online channels and traditional offline channels. Following thatit applies the equilibrium theory of supply chain network to study the impact of theparticipation of e-commerce on each partner in the chain. Finallythe paper presentes numerical examples to illustrate thate-commerce channels can effectively reduce the distribution cost of agricultural products and promote the industrializationof agriculture.Keyword: e-commerce; agricultural supply chain; distribution channel; supply chain network equilibrium

    Mueller[1-2]

    Bao[3]Wilson[4]

    Liu[5]Mcfarlane[6]

    [7][8]

    [9][10]

    B2ABusiness to AgriculturalP2B2CPiecemeal farmers to Business to Costumer[11][12][13][14]

    DOI10.3969/j.issn.1007-5097.2014.12.031

    2014-04-1813CGL05712JDXF005

    2012BGL0062014EGL00214YS005 1982-

    1990- 1975-

    2014122812 East China Economic Management

    Dec.2014Vol.28No.12

    157

  • [15]

    www.shian.gov.cnERP

    [11]www.962360.com2009 8 37

    3000 50 0002014 3

    5 000ERPSCMCRMOA

    1

    312197

    100

    1

    612

    ,

    2

    2014122812

    Dec.2014Vol.28No.12

    158

  • 2

    2 m n l

    i(1 im) i j(1 j n) j k(1 k l) k

    si i

    pi pi = pi(si) q1ik i k 1ik

    c1ik c1ik = c1ik(q1ik)

    q2ij i j

    2ij

    c2ij c2ij = c2ij(q2ij)

    maxk=1

    l

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    l

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    s .t. si =k=1

    l

    q1ik +j=1

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    q1ik 0, k=1,2,,lq2ij 0, j=1,2,,n

    1

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    + 1i - 1ik [q1ik - q1ik ]+

    i=1

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    pi(si )si

    - 1i [si - si]+

    i=1

    m

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    + 1i - 2ij [q2ij - q2ij ]+

    i=1

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    k=1

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    1i ] 0

    2

    1i 1

    si =k=1l q1ik + j=1n q2ij

    2

    k c3k c3k = c3k(q1ik) k j q3kj 3kj

    m n k

    i=1

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    + 1ik - 2k [q1ik - q1ik ]+

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    2k ] 0

    3

    c4kj c4kj = c4kj(q3kj) c2ij

    c2ij = c2ij(q2ij) 3kj

    4j j

    dj j

    dj =dj(4j )

    2014122812

    Dec.2014Vol.28No.12

    159

  • k=1

    l

    j=1

    n

    [3kj + c4kj(q3kj ) - 4j ][q3kj - q3kj ] +

    i=1

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    j=1

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    4

    (2)(3)(4)Nagurney[16]

    2

    [17][17]

    3(a)4

    22 424

    p1 = 4(s1)2 + s1s2 + 8s1 p2 = 5(s2)2 + s1s2 + 7s2 p3 = 4(s3)2 + s3s4 + 10s3 p4 = 6(s4)2 + 0.5s3s4 + 15s4

    d1 =-331 - 232 + 1500 d2 =-332 - 31 + 1200

    c111 = 1.5(q111)2 + 3q111 c121 = 1.5(q121)2 + 4q121c132 = 2(q132)2 + 4q132 c142 = 1.5(q142)2 + 5q142

    c211 =(q211)2 + 2.5q211 c212 =(q212)2 + 3q212 c221 =(q221)2 + 2.5q221 c222 =(q222)2 + 3.5q222 c231 = 0.5(q231)2 + 3.5q231 c232 =(q232)2 + 4q232 c241 = 0.5(q241)2 + 3.5q241 c242 =(q242)2 + 4q242

    c211 =(q211)2 + 2.5q211 c212 =(q212)2 + 3q212 c221 =(q221)2 + 2.5q221 c222 =(q222)2 + 3.5q222 c231 = 0.5(q231)2 + 3.5q231 c232 =(q232)2 + 4q232 c241 = 0.5(q241)2 + 3.5q241 c242 =(q242)2 + 4q242 c31 = 1.5(q111 + q121)2

    c32 = 1.5(q132 + q142)2

    c411 = 3 q311 + 3 c421 = 4 q321 + 5.5 c412 = 4 q312 + 5

    c422 = 2 q322 + 3

    234[18]

    3(b)3(c)

    3

    3

    54.46

    26.25

    2014122812

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    160

  • 982.6218.04974.2237.11

    111 = 121 = 235.81 132 = 142 = 245.09 211 = 223.64 212 = 223.53 221 = 230.65 222 = 230.63 231 = 222.15 232 = 226.32241 = 238.58242 = 242.12 311 = 312 = 278.73321 = 322 = 280.95 41 = 291.96 42 = 290.29

    [17]

    [17] s1 = 22.55 s2 = 18.52 s3 = 22.88 s4 = 16.77[17] s1 = 15.42 s2 = 12.85 s3 = 14.67 s4 = 11.62

    1Mueller R A E. Emergent E-commerce in AgricultureR.

    CaliforniaUniversity of California2000.2Mueller R A E. E-commerce and entrepreneurship in agri

    cultural marketsJ. American Journal of Agricultural Economics200183(5): 1243-1249.

    3Bao LHuang YMa Zet al. On the supply chain management supported by E-commerce service platform for agreement based circulation of fruits and vegetablesJ. PhysicsProcedia201233: 1957-1963.

    4Wilson P. An Overview of Developments and Prospects forE-commerce in the Agricultural SectorR. BrusselsEuropean CommissionAgriculture Directorate-General2000.

    5Liu FTang WZhang Yet al. Construction of the agricultural products E-commerce mode linked by rural economic cooperation organization through two Japanese cases studyC. Proceedings of the 2011 IEEE International Conference on Business Management and Electronic Information2011:167-171.

    6McFarlane DChembezi DBefecadu J. Internet adoptionand use of E-commerce strategies by agribusiness firms inAlabamaC. Proceedings of The Southern Agricultural Economics Association Annual Meeting2003: 1-5.

    7. J. 2004533-37.

    8. J. 200721568-71.

    9. J. 201211106-108.

    10. J. 2013485-90.

    11. FreshdirectJ. 2011719-23.

    12. J. 2012409410-411.

    13. J. 201240148336-8338.

    14. J. 2013548-51.

    15Nagurney ADong JZhang D. A supply chain networkequilibrium modelJ. Transportation Research Part ELogistics and Transportation Review2002385281-303.

    16Nagurney AZhang D. Projected Dynamical Systems andVariational Inequalities with ApplicationsM. MassachusettsKluwer Academic Publishers1996.

    17. J. 201428944-49.

    18Nagurney A. Network EconomicsA Variational InequalityApproachM. MassachusettsKluwer Academic Publishers19983-37.

    2014122812

    Dec.2014Vol.28No.12

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  • -- WANG Ke LI Zhen ZHOU Jian

    ,,200444

    East China Economic Management

    () 2014(12)

    http://d.g.wanfangdata.com.cn/Periodical_hdjjgl201412031.aspx

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