22 fullycustomizablead products

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“Within daysthe revenue brought by FirstImpression eclipsedall my other partners.”

Sanjeev SinghCEO of MakeupAndBeauty.com

“FirstImpression'stechnology allowed us to easily generate additional

revenue without development costs or compromising on user

experience.”

Lena BlankyDirector at Literally Media

“FirstImpressiondemonstrates cutting edge advertising opportunities

to a jaded market.”

Dave RogersCRO at Elephant Journal

Adding and optimizing ad placements – time consuming and costly

Online publishers can't maximize their ad revenue while preserving their user experience because it's too time consuming and costly to create, test, and ultimately monetize custom-made advertising inventory.

Launching even a single ad product can take weeks to implement. It requires designers, product, development, and QA. After launch, publisher teams still need to monitor and optimize, and often conclude that the ad product needs to be scrapped. The process must then begin all over again.

This reality causes publishers to be very generic, conservative, and non-experimental with their advertising strategy. Due to the time and resources required, segmented ad products that might work great for specific audiences and scenarios are not considered from the start.

is your solution for creating, monetizing, and optimizing highly tailored new ad products with no coding or development work whatsoever.

After placing a single line of code on a website one time, we are able to help publishers take advantage of untapped revenue oppor-tunities and find the ideal advertising layout mixture to provide the best user experience and maximize revenue.

Ad products are easily customized for highly granular scenarios and end cases that take into account user behavior, page layout, device used, and all editorial parameters.

Ad products can be monetized with a publisher's direct advertising campaigns or by FirstImpression's direct and programmatic demand.

With FirstImpression, online publishers see a 30%-150% revenue lift across their websites, improved user experience, and dramatic resource and time saving.

THE END-TO-END AD PRODUCT CREATION,MONETIZATION, AND OPTIMIZATION SOLUTION

monitoring

MONETIZATION

CREATION

SIMULATION OPTIMIZATIONInitial Analysis

How It Works

Getting StartedOnce a publisher completes FirstImpression's 1-minute integration process on their website, a traffic analysis is conducted with our internal analytics tools. This allows us to identify new opportunities to generate revenue that will maintain the user experience and look and feel of each individual webpage.

Suggestions for supplementary ad products based on all communicated editorial requirements are then sent to the publisher in the form of simulations for approval.

If a publisher agrees to FirstImpression’s suggestions for new advertising inventory, ad products are quickly created and connected to advertising demand. After being set live, the ad products are optimized for performance and user experience is constantly being measured.

What publishersare saying

Selected publishers

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