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#flaxlinencongress16
#flaxlinencongress16
FLAX/LINEN,
THE SMART GREEN FIBRE
FOR BUSINESS
TRENDS FOR LINEN & INTERNATIONAL FINAL MARKETS
亚麻流行趋势与国际终端市场リネンの傾向と国際的な最終マーケット
Manabu KAYAMA
Acting ChairmanASABO
JAPAN
Market Outlook of Linen
For 3RD International CELC CONGRESS 18th～21st October 2016
２０１6
(Japan Linen, Ramie & Jute Association)
ASABO
Market Outlook of Lineｎ in Japanwith statistical data
Current State of ASABO
19th～21st. Oct. 2016
Current State of ASABO- the Japan Linen, Ramie & Jute Association
ASABO was re- organized by Teikoku Sen-I Co., Ltd seven years ago and it
brings together 122 companies from the upstream to downstream sectors of the
Asa industry (Asa is a collective name for bast fibers such as linen, jute, ramie &
hemp etc.). The association has been further recognized as “the information
center of Asa” and as “a hub that connects the various businesses in the
industry,” and its power as a unifying force has become even stronger in recent
years. In regards to global cooperation, expectations towards ASABO’s
role in the Japanese market in sustainable growth is getting ever greater
from both the European Confederation of Linen and Hemp (CELC) and the China
Bast and Leaf Fibers Textile Association (CBLFTA).
6
< Outlook of Linen Market in Japan >
(1) Due to consumer’s declining buying power for clothing, particularly after the Financial crisis
Lehman’ bankruptcy, Tohoku big Earthquake, and due to still continuing of deflation in textile
industry from economic slowdown, domestic apparel market is still contracting.
(2) Under the above mentioned circumstances, Japanese major apparel makers have to reduce
the number of their stores and employees in large scale. Accordingly major department
stores also have to be reorganized recently such as by M & A or closing stores.
(3) Under such current difficult business environment for the apparel companies, only linen
materials are slightly increasing except all other fiber materials.
(4) By government-led power-saving campaign promoting the “Cool Biz” style, and the
universality of asa material and its functionality have been reevaluated, and the use of asa
has spread not only in the apparel industry but in the overall lifestyle goods industry as well.
(5) The import of wet spun linen yarn has been soaring in recent 5 years. Last year it resulted
4% increase from the previous year, amounting to 1512t. However due to above (2) reason,
the amount of this year will go down by about 30%.
7
8
Economic Indicators in Japan (1)
9
10
Economic Indicators in Japan (2)
11
The Market size
of textile industry in Japan
1) Total textile industry
2) Total Apparel industry
2-1) Men’s apparel industry
2-2) Ladies’ apparel industry
2-3) Others (home fashion, baby etc ) ＊
Note :＊ estimate.12
Total Market Size of
Japanese Textile Industry
30.7 trillion Yen (Year 2014)
⇒ 298 billion USD （ １USD ＝ 103 yen）
⇒ 270 billion Euro ( １Euro＝ 115 yen）
by JCFA ‘2016 edition
13
Market size of Apparel industry in Japan
9.3 trillion yen (year 2014)
⇒ 90.3 billion USD （１＄＝ 103 yen）
⇒ 80.9 billion Euro ( １€ ＝ 115 yen）
* (year 1991) 15.3 trillion yen
⇒ 148.5 billion USD
⇒ 133.0 billion Euro
By METI (Ministry of Economy Trade & Industry), Yano Research Institute
Ltd. * retail amount base
14
Market size of each sector in Apparel
Ladies apparel : 5.9 trillion Yen (63%)
Others (child, home fashion) : 2.5 trillion Yen (27%)
Men’s apparel : 0.9 ｔrillion Yen (9.8%)
-------------------------------------------------------------------------
Total 9.3 trillion Yen (year 2014)
Expected total market size in year 2020: 9.0 trillion Yen
15
Market size of fashion textile material
(Yarn, woven fabric, knitted fabric)
year 2015 170 billion Yen (estimate)
⇒ 1.7 billion USD (1USD = 103yen)
⇒ 1.5 billion euro (1€ = 115yen)
year 2006 450 billion Yen (from Senken News)
⇒ 4.4 billion USD ( 1USD = 103 yen)
⇒ 3.9 billion euro ( 1€ = 115 yen)
16
Market size of Linen textile (mainly, yarn・woven fabric)
year 2015 7 billion Yen (estimate)
⇒ 68 million USD ( 1USD = 103 yen)
⇒ 61 million euro ( 1€ = 115 yen)
year 2006 12 billion Yen (from Senken News)
⇒ 117 million USD ( 1USD = 103 yen)
⇒ 104 million euro ( 1€ = 115 yen)
17
18
0
200
400
600
800
1000
1200
1400
1600
1800
2007 2008 2009 2010 2011 2012 2013 2014 2015
(ｔ)
Year
Importｓ into Japan of Linen yarn (Quantity)
2007 ～ 2015
19
0
500000
1000000
1500000
2000000
2500000
2007 2008 2009 2010 2011 2012 2013 2014 2015
(\1,000)
Year
Imports into Japan of Linen Yarns (Value)
2007 ～ 2015
0
200
400
600
800
1000
1200
1400
1600
1800
(t)
Year
Imports into Japan of Linen yarns by region （Quantity）
1995 ~ 2015
South America
Africa
Europe
Asia
20
0
5000
10000
15000
20000
25000
2007 2008 2009 2010 2011 2012 2013 2014 2015
(t)
Year
Imports into Japan of ASA( flax, ramie, jute) fibers (Quantity)2007~2015
JUTE
RAMIE
FLAX
21
22
0
500000
1000000
1500000
2000000
2500000
3000000
3500000
2007 2008 2009 2010 2011 2012 2013 2014 2015
(¥1,000)
Year
Imports into Japan of ASA(flax,ramie,jute) fibers (value) 2007 ~2015
JUTE
RAMIE
FLAX
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
10000
2007 2008 2009 2010 2011 2012 2013 2014 2015
1,000㎡
Year
Imports into Japan of ASA Fabrics (Linen, Ramie, Hemp) （Quantity）
2007 ～ 2015
HEMP
RAMIE
LINEN
23
0
500000
1000000
1500000
2000000
2500000
3000000
3500000
4000000
2007 2008 2009 2010 2011 2012 2013 2014 2015
(¥1,000)
Year
Imports into Japan of ASA(Linen,Ramie,Hemp) fabrics (Value)
2007 ~ 2015
HEMP
RAMIE
LINEN
24
0
10
20
30
40
50
60
70
80
90
100
2007 2008 2009 2010 2011 2012 2013 2014 2015
(t)
Year
Exports from Japan of Linen & Ramie Yarn (Quantity)
2007 ~ 2015
RAMIE
LINEN
25
0
20000
40000
60000
80000
100000
120000
140000
160000
180000
200000
2007 2008 2009 2010 2011 2012 2013 2014 2015
(¥1,000)
Year
Exports from Japan of Linen & Ramie yarn (Value)
2007 ~ 2015
RAMIE
LINEN
26
0
500
1000
1500
2000
2500
3000
2007 2008 2009 2010 2011 2012 2013 2014 2015
(1,000㎡)
Year
Exports from Japan of ASA （Linen & Ramie fabrics） (Quantity)
2007 ~ 2015
RAMIE
LINEN
27
0
500000
1000000
1500000
2000000
2500000
2007 2008 2009 2010 2011 2012 2013 2014 2015
(¥1,000)
Year
Exports from Japan of Linen & Ramie fabric (Value)
RAMIE
LINEN
28
Several Sectors of Apparel
1. Traditional(conventional) apparel industry ⇒ ONWARD, WORLD, RENOWN, SANYO-SHOKAI, etc.
2. Innovative apparel industrySPA (specialty store retailer of private label apparel)
⇒ UNIQLO, ADASTRIA, 5 FOXes, MUJI, etc.
3. Select shop (multi-brand) apparel≪ Chain of multi-luxury brand boutique≫
⇒ UNITED ARROWS, SHIPS, BEAMS, etc.
29
Strength of the Linen market in Japan
1. Muggy weather condition (hot & humid)
2. Tradition of wearing vegetable clothing
3. Preference of luxury textile & fashion
4. Still big consumer market for Linen
5. Favorite of French & Italian fashion
6. Linen promotion from ASABO
7. By government-led campaign
the “ Cool Biz” style as power-saving
30
(Executive summary) Toward the FUTUREIn order to promote Linen material in the market
and for the sustainability growth
* To differentiate from common commodity & FMCG (fast moving consumer goods),
LINEN is a Gold fiber !
* To use the Omnichannel (multi-channel) effectively !
(net-business, useful apparel channel, mail-order firm )
* By using Japanese woven & knitted high-technology.
still alive excellent weavers & knitters in major source
31
(Executive summary) Toward the FUTURE ②
* To grasp the opportunity ！From shrunk domestic market to expanded global
market by Government subsidy & it’s several support
* To yield the synergy effect ！Premiere Vision, Milano Unica & Shanghai
Intertextile.
* To collaborate and yield the synergy effect
Among ASABO, CELC and CBLFTA！
* To use the real traceability brand ！Genuine brand label from CELC “European Flax”
32
We at ASABO have decided to exhibit
MILANO UNICA 20172017 February 1st to 3rd
6 members (ASABO) have applied to the MU jury,
thanks a lot for your assistance
and support.
33
34
Thank you very much indeed
for your attention !
ASABO
Japan Linen, Ramie and Jute Association
20th October 2016
35
Manabu KAYAMA
“We use the real traceability brand!
Genuine brand label from CELC: European Flax®.”
#flaxlinencongress16
