FOR THE

FUTURE DREAMERS,OF THE

CITY OF DREAMS…

FOR THE

FUTURE DREAMERS,OF THE

CITY OF DREAMS…

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SETTING THE STAGE

FOR THE HISTORIC

RUN…

SETTING THE STAGE

FOR THE HISTORIC

RUN…

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THAT SHOWCASES - BKCTHE NEW BUSINESS

DISTRICT OF MUMBAI

THAT SHOWCASES - BKCTHE NEW BUSINESS

DISTRICT OF MUMBAI

THE MOST EXPENSIVE COMMERCIAL DESTINATION OF INDIA

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Sunday | 6 Dec 2015 | BKC | 6:00 am onwards

FIRST EVER U-15 MARATHON IN MUMBAI

www.juniorthon.com

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“FIRST EVER” U-15 Marathon in Mumbai.

First ever Annual Running Event for Children & Junior Athletes in Mumbai.

JUNIORTHON is all about Children running towards a healthier future and supporting a Good Cause.

The goal of JUNIORTHON is to encourage Outdoor Activities and Physical Fitness amongst children by giving them an opportunity to SET OUT & accomplish the goal of running.

ABOUT

RUN FAST, RUN SLOW, RUN FAR, RUN CLOSE JUST RUN. 5

JUNIORTHON aims to create awareness on the rise of Childhood Obesity & related diseases due to lack of outdoor activities.

We seek to promote that getting dirty outdoors is healthier than playing indoors with gadgets which makes children more vulnerable to Vitamin D deficiency, depression and chronic weight-related diseases.

Every child needs to play outdoors for his or her physical, social and emotional wellbeing.

The event promotes running as an active lifestyle for children and the entire family.

We appeal to every parent, teacher & coach to inculcate, support and exercise their RIGHT TO SPORTS for children!

LOG OFF, SHUT DOWN,

OUR VISION

GO RUN!6

School children to participate and benefit from this life changing programme.

Open to children between the age group of 6 to 15 years with their friends & family.

The MUMBAI JUNIORTHON – An annual property that would get bigger & more challenging with every passing year & something that the children, parents, coach & schools would look forward to.

Children Parents

TARGET AUDIENCE

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First ever Marathon for Juniors in Mumbai promoting Outdoor Activities & Fitness

amongst Children. It will commence with a warm

up session by our fitness experts.

5 Different Categories for various levels of

runners considering age and distance. The goal is to introduce children to long distance running &

encourage them to FINISH the race.

The race will be followed by a fun-filled CARNIVAL

for all. It will include Game Stalls, Food Stalls, Fitness & Fun Activities,

Workshops & other Entertainment.

MUMBAI JUNIORTHON 2015

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• Sunday, 6th December 2015Date

• 6:00 a.m. to 1.00 p.m.Time

• Bandra Kurla Complex (BKC)Venue

• 6 – 15 years with their friends/ parentsParticipants Age Group

• 5 No. of Categories

• 500No. of Participants Per Category

• 2,500 Total Participants

• 7,000+Total Audience

EVENT DETAILS

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Distance: 0.5 km

Age: 6-8 years

OPENERS (1 Child + 1 Parent)

Distance: 1 km

Age: Under 11

BEGINNERS

Distance: 2 km

Age: Under 13

AMATEURS

Distance: 4 km

Age: Under 15

PROS

Distance: 0.5 km

Age: Under 15

DIFFERENT-IALLY

ENABLED

RACE CATEGORIES

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Online Registration: www.juniorthon.com

Registration Fee – ₹ 500/-

Includes the following: Participation in the Mumbai Juniorthon Run Run for a Cause Coveted Trophy for Top 3 Winners in each Category Chance to win the Grand Prize for Top 3 Winners in each

Category Participation Certificate for All T-shirts & Bibs for All Refreshments Finishers Medal

REGISTERATION DETAILS

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Recog

nit

ion

: • Trophy for Top 3 Winners in each Category

• School with maximum registration to win a Trophy

• Certificates: For all Participants

• Finishers Medal for everyone who finishes the race

Pri

ze:

• Grand Prizes for Top 3 Winners in each Category

• Prizes to be announced soon!

PRIZES / REWARDS

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MUMBAI JUNIORTHON has empanelled with NGO’s that work towards development & empowerment of children from vulnerable backgrounds via Education / Sports / Health Care, etc.

MUMBAI JUNIORTHON seeks to create awareness about the NGO & the CAUSE they support.

The event boasts of fundraising platform for these NGO’s wherein 30% of the registration fees will be donated to these NGO’s.NGO CAUSE

Atma Education for Children

Magic Bus Sports for Children

Education First Education for Children

NGO ASSOCIATION

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Game Stalls

Food Stalls

Activities / Workshops

Entertainment

The race will be followed by a fun-filled CARNIVAL .

The CARNIVAL would be from 6:00 am to 1:00 pm.

Attractions Include:

JUNIORTHON CARNIVAL

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6:00 am : Participants gather at the Holding Area

6:15 am : Warm Up / Zumba Fitness by our Experts

6:30 am : Tattoo Artists, Face Painters, Mascots

7:00 am : Nasik Dhol / Flag Off Ceremony by a Celebrity

7:00 am : Run Begins

8:00 am : Mascots Fun Parade & Flash Mob

8:30 am : Refreshments Distribution

8:30 am : Prize Distribution

9:00 am : Carnival – Game Stalls, Food Stalls, Workshops, etc.

1:00 pm : Event comes to an end

EVENT SCHEDULE

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LAYOUT

RUN ROUTE

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All participants who register for the run will collect their Bibs & Goody Bags two days before the event between 3rd & 4th December 2015.

Goody Bags to include:• T-shirts• Race Bib • Route Map • Guidelines • Other Run related Information

JUNIORTHON KIT

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MARKETING WORTH ₹ 10 LACSATL ACTIVITIES

Print Ads

Radio Announcement: Spots + RJ mentions on a leading Radio Station

Hoardings: At Prime Location

PR Coverage – Children TV Channel, News Channels, Print & Radio

DIGITAL MEDIUM

www.juniorthon.com

Social networking sites (facebook/ twitter/ instagram)

Event listing (bpbweekend.com, mycity4kids.com, indiarunning.com, runinfinity.com, youtoocanrun.com)

Online Booking Portal: Bookmyshow.com

BTL ACTIVITIES

Extensive branding & visibility on the main BKC road

Posters and Invitations to 100 Schools PAN Mumbai

SMS Blast

Activation @ Partners Outlets: Kiosk

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NGO

• Media coverage, Monetary benefits, Concept promotion, Visibility, Awareness, Children Connection.

SCHOOL

S

• Recognition, Maximum Registration Award, Encouraging Outdoor Activities & Fitness amongst Children

SPONSORS

• Visibility, Branding, Media Coverage, Association with an Annual Property, Opportunity to target Children & Parents, Innovation in Offering

BENEFITS FOR STAKEHOLDERS

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SPONSORSHIP OPPORTUNITIES

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BENEFITS

7,000 + Audience - Children/ Parents

Visibility amongst

Large Brands

Aspiring runners, athletes

from Schools PAN Mumbai

360◦ Branding: Print, Web, Outdoor,

Events, PR

ASSOCIATION BENEFITS

OWNERSHIP OF 1st & ONLY JUNIOR MARATHON 21

PARTNERSHIP PACKAGES

Title Partner Diamond Partner Platinum Partner

SPONSORSHIP AMOUNT ₹ 25,00,000 ₹ 20,00,000 ₹ 15,00,000

NO. OF SPONSORS 1 1 2

LOGO SIZE TO TOTAL COMMUNICATION

4% 3% 2%

A. PRE – EVENT:

Print Ads

Hoardings

Radio Mentions Branding @ Partner

OutletsExclusive Activation

X X

Facebook, Twitter, Instagram

Bookmyshow Leaflets to be

distributed in Schools

E-mailers

SMS Blast X

Juniorthon Website 22

B. DURING EVENT:Exclusive Branding (Gantry,

Runner Boards, Board, Toblorans) X

X

Stall space

Branding at Holding Area Branding along the Route: runner boards, signages,

booths X

Logo on Start / Finish Gantry Logo on Backdrop

Logo on Event Standees Logo on Bib X X

Logo on T-Shirts X

Insignia on Trophies X X

Logo on Certificates Sponsor Brochure in

Registration Kit X

Branding at Carnival Area X

Speech by Management/ Prize Distrbution X X

Race Flagoff by Management X X

Complimentary Registration 50 25 15

Vote of Thanks By Emcee

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C. POST EVENT:

Participant Database

Post Event Press Coverage

Television Coverage

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COMMUNICATION CREATIVE(working reference)

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BRANDING(reference pictures)

START / FINISH GANTRY

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BRANDING(reference pictures)

RUNNER BOARDS & BACKDROP

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BRANDING(reference pictures)

BOARDS & TOBLORANS

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PARTNERS ON BOARD

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www.partysharty.in

Paresh Kataria

• +91 9892008362• paresh@partysharty.in

Party Sharty Entertainment Pvt. Ltd.705, Simran Plaza, 7th Floor,

Junction of 3rd & 4th Rd, Khar West, Mumbai – 400052Tel: 022 – 26005770 / 26005771

CONTACT US

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THANK YOU

Look forward to your Support.

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