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Mountains matter
! home to 13% of the global population ! cover 22% of the earth’s land surface ! host 23% of the world’s forest cover ! provide 60–80% of global freshwater
Mountains under pressure
" Mountains are being threatened by global challenges such as climate change,
land degradation and natural disasters. High rates of hunger and poverty lead
to migration
" Mountain people are vulnerable to food insecurity:
! 2000: 253 million = 35% mountain population
! 2012: 329 million = 39% mountain population
Mountains offer solutions
" Mountains, however, offer solutions.
" Healthy mountains help prevent natural hazards such as
landslides, floods and avalanches, protecting mountain
communities and those millions of people in lowland areas
whose livelihoods depend on high-elevation ecosystems.
! host 25% of terrestrial biodiversity ! 56% of all UNESCO Biosphere Reserves contain mountains ! welcome 15–20% of global tourism
MOUNTAIN AGRICULTURE
Potential to improve livelihoods and boost local economies when focusing on markets for sustainable, high quality, fair trade products
Rising demand for quality foods and beverages from mountain areas: coffee, honey, herbs and spices, traditional grains, handicrafts, cosmetics...
Inherently green, low impact, family farming, women, traditional knowledge, high diversity
Small-scale mountain businesses often disadvantaged if compared to lowland businesses
# harsh and inaccessible terrains # lack of investments # poor infrastructure # inadequate transportation # lack of training opportunities # unfair market incomes, etc.
Cannot compete with lower prices and larger volumes of lowland production
THE MOUNTAIN PARTNERSHIP PRODUCTS INITIATIVE
The MPP label is a narrative label that tells the story a mountain product, enabling the consumers to make a more informed purchase, and the producers to sell at a premium price
The MPS in collaboration with Slow Food developed a voluntary labelling scheme backed up by a value chain and marketing strategy to benefit small mountain producers from developing countries
Perception of mountain products among consumers
(MP survey in 9 countries)
consumers associate mountain products to positive values but they cannot distinguish them from others in the marketplace
REQUIREMENTS FOR THE USE OF THE LABEL
# Altitude*: products produced and processed in the mountains # Small-scale: products from small-scale production; including
family farming and small mountain producers cooperatives
# Environmental sustainability: production processes respectful of the environment
# Equity: fair returns for the producer, equitable distribution of profits along the value chain
Sustainable value chains Biodiversity conservation priority Cultural and traditional values
* According to UNEP-WCMC definition
LABEL-GRANTING MECHANISM
Any producer may request the authorization to use the label by filling the application form and submitting it to the MPS by email
An expert appointed by the MPS assesses the compliance to the key values and requirements and may visit the production site
The MPS may authorize or deny the use of the label
An expert appointed by the MPS periodically monitors a random sample of products $ authorization may be revoked
Assessment
label granting
Monitoring
Application
MPP PRODUCTS ONLINE DATABASE Pilot phase: 16 products from 7 countries
Mongolia: Felt ornaments
Nepal: Himali Black Lentils, Jumla’s Mixed Beans
India: Purple Rice, Pink Rice, Chamomile Tea
Kyrgyzstan: Dried apricots, Rosehip Tea, Silk&Felt Scarves
Cuba: value chain Analysis
Peru: Blueberry Jam, Goldenberry Jam, Maca Andina
Bolivia: Black Amaranth, Roca del Illimani cheese,
Achocalla cheese
Panama: Ceibal Coffee
BOLIVIA: NATIVE BLACK AMARANTH Chuquisaca district, 2800m asl
Revival of an ancient variety under threat: despite higher nutritional properties and resistance to drought and pests, almost completely replaced by more productive non-native varieties
# Training: 200+ people Agro-biodiversity, production, cultivation, storage, transformation
# Production: 20 producers, 4 communities
50% consumption within families,
10% kept for seed and 40% for sale
INDIA: PINK RICE AND PURPLE RICE Ri-Bhoi basin, State of Meghalaya at 1800 masl
Indigenous crops cultivated by small-scale Indian Himalayan farmers
# Over 40 farmers involved in trainings on production techniques, agro-biodiversity and sustainable food systems
# New packaging design
# Rice varieties are now distributed in selected outlets and 5* hotels
NEPAL: JUMLA’S MIXED BEANS Jumla district 2300m asl
A traditional Nepali mixture of beans with a strong link to the local culture and religious festivities produced in the Sinja Valley
Product Jumla Mixed Bean Year 2015 2016 2017 Quantity Ton 60 75 120 Unit price (1kg) USD 1.20 1.25 1.50 Number of farmers 468 540 600 Number of women 300 300 340
Cultivated manually, high quality but low quantity, fields free of chemicals and pesticides. Under the threat of being replaced by more productive crops.
# Label helps to fight against fake products # Producers proud $ upgrade for product # Increase in price 25% # Great interest by consumers and
distributors on the MPP narrative Label
PERU: GOLDENBERRY AND BLUEBERRY JAMS Región de Conchucos, 3200m asl
Produced with native berries and processed by a Agribusiness center for youth enterpreneurship
Impacts ! Peruvian Ministry of Agriculture and Commission on
Family Farming interested in adopting the label ! Famers value their products ! Better income for communities ! Increased consumption of local products
Achievements # Increase in income: 56 % # Increase in production: 500 to 1200 units/y # Beneficiaries: 400 rural youth and their families
OUTLOOK – PHASE II
Expand geographical scope
Promotional material for all MPP products Expand scope into
services: ecotourism
Private sector: agreements for distribution
Master on Agro-biodiversity and Climate Change
Strengthen assessment/monitoring mechanism