FUNDAMENTALS OF MANAGEMENT Essential … · 管理. M. ANAGEMENT. 08. BETTER BUSINESS (PNIE) 3/e . y Features. 1. chapter devoted to business law and its influence and impact on New

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2015華泰文化圖書目錄 www.hwatai.com.tw

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FUNDAMENTALS OF MANAGEMENT Essential Concepts and Applications 9/e

y Features1. Three Case Applications have been added, these Case Applications are a great

way to tell a story about managers, management, and organizations and to involve students in assessing a situation and answering questions about “how” and “why” and “what would you do.” These Case Applications cover the gamut from Google and Yahoo! to Zara and Starbucks.

2. The skill-building exercises included at the end of each chapter help you apply and use management concepts.

3. Commonsense Myth: Exciting and innovative chapter openers grab students’ attention by introducing commonsense myths and then debunking them.

y ContentsPART I: INTRODUCTION Ch 1 Managers and Management

History Module A Brief History of Management's Roots

Ch 2 The Management Environment Ch 3 Integrative Managerial Issues PART II: PLANNINGCh 4 Foundations of Decision Making Quantitative Module Quantitative

Decision-Making AidsCh 5 Foundations of PlanningPART III: ORGANIZINGCh 6 Organizational Structure and

DesignCh 7 Managing Human Resources Career Module Building Your

Career

Ch 8 Managing Change and Innovation

PART IV: LEADINGCh 9 Foundations of Individual

BehaviorCh 10 Understanding Groups and

Managing Work TeamsCh 11 Motivating and Rewarding

EmployeesCh 12 Leadership and TrustCh 13 Managing Communication

and InformationPART V: CONTROLLINGCh 14 Foundations of ControlCh 15 Operations Management

ESSENTIALS OF CONTEMPORARY MANAGEMENT 6/e The authors present management in a way that keeps it relevant to students even

if they lack exposure to a real-life management context. The authors accomplish this through a diverse set of examples and the most popular feature of the text, The Manager as a Person in Chapter 2. This chapter discusses managers as real people with their own personalities, strengths, weaknesses, opportunities, and problems. This theme is carried throughout the remaining chapters.

y ContentsPART I: MANAGEMENT AND

MANAGERS Ch 1 The Management Process Today Ch 2 Values, Attitudes, Emotions,

and Culture: The Manager as a Person

PART II: THE ENVIRONMENT OF MANAGEMENT

Ch 3 Managing Ethics and DiversityCh 4 Managing in the Global

EnvironmentPART III: PLANNING, DECISION

MAKING, AND COMPETITIVE ADVANTAGE

Ch 5 Decision Making, Learning, Creativity, and Entrepreneurship

Ch 6 Planning, Strategy, and Competitive Advantage

PART IV: ORGANIZING AND CHANGECh 7 Designing Organizational

StructureCh 8 Control, Change, and

EntrepreneurshipPART V: LEADING INDIVIDUALS AND

GROUPSCh 9 MotivationCh 10 Leaders and LeadershipCh 11 Effective Team ManagementCh 12 Building and Managing Human

ResourcesPART VI: CONTROLLING ESSENTIAL

ACTIVITIES AND PROCESSESCh 13 Communication and

Information Technology Management

Ch 14 Operations Management: Managing Vital Operations and Processes

作者： Gareth R. Jones, University of Houston Jennifer M. George, Rice University

適用課程：管理學

年份：2015　規格：545頁 / 彩色 / 平裝　定價：1080 元

ISBN-13：9789814575126　ISBN-10：9814575127

教學配件：教學資源光碟（PowerPoint /教師手冊 /

題庫）

作者： Stephen P. Robbins, San Diego State University David A. DeCenzo, Coastal Carolina University Mary Coulter, Missouri State University

適用課程：管理學

年份：2015　規格：504頁 / 彩色 / 平裝　定價：1140 元

ISBN-13：9781292056548　ISBN-10：1292056541


題庫）

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BETTER BUSINESS (PNIE) 3/e

y Features1. New chapter devoted to business law and its influence and impact on

business, including important elements of contract law, intellectual property issues, environmental law, consumer protection laws, employment and bankruptcy law, and much more.

2. The third edition continues to feature social media strategies and technologies in over 85% of its chapters, with significant updates to the technology chapter.

3. All of the end-of-chapter materials have been reviewed, and up to 25% of these materials have been modified to include the most recent events and trends in the business environment.

4. The third edition provides instructors with wide-ranging choices for discussion topics, assessment questions, and group activities that cover the most current and timely topics in the business community.

y Contents

適用課程：企業概論

年份：2014　規格：628 頁 / 彩色 / 平裝　定價：1240 元

ISBN-13：9781292023786　ISBN-10：1292023783


題庫）

作者：Michael R. Solomon, Saint Joseph's University Mary Anne Poatsy, Montgomery County Community

College Kendall Martin, Montgomery County Community

College

Ch 1 Business BasicsCh 2 Economics and BankingCh 3 Ethics in BusinessCh 4 Business in a Global EconomyCh 5 Business LawCh 6 Small Business and the

EntrepreneurCh 7 Forms of Business OwnershipCh 8 Constructing an Effective

Business PlanCh 9 Business Management and

OrganizationCh 10 Motivation, Leadership, and

TeamworkCh 11 Human Resource

Management

Ch 12 Online Business and Technology

Ch 13 Production, Operations, and the Supply Chain

Ch 14 Business CommunicationsCh 15 Marketing and Consumer

BehaviorCh 16 Product Development and

Pricing StrategiesCh 17 Promotion and DistributionCh 18 Finding a JobCh 19 Financing and Tracking

Business OperationsCh 20 Investment Opportunities in

the Securities MarketCh 21 Personal Finance

BUSINESS ESSENTIALS 10/e

y ContentsPART I: THE CONTEMPORARY

BUSINESS WORLDCh 1 The U.S. Business

EnvironmentCh 2 Understanding Business

Ethics and Social Responsibility

Ch 3 Entrepreneurship, New Ventures, and Business Ownership

Ch 4 Understanding the Global Context of Business

PART II: THE BUSINESS OF MANAGING

Ch 5 Managing the Business Ch 6 Organizing the BusinessCh 7 Operations Management and

Quality for Producing Goods and Services

PART III: PEOPLE IN ORGANIZATIONSCh 8 Employee Behavior and

MotivationCh 9 Leadership and Decision

MakingCh 10 Human Resource

Management and Labor Relations

PART IV: PRINCIPLES OF MARKETING: BUILDING RELATIONSHIPS WITH CUSTOMERS FOR COMPETITIVE ADVANTAGE

Ch 11 Marketing Processes and Consumer Behavior

Ch 12 Developing and Pricing Products

Ch 13 Distributing and Promoting Products

PART V: MANAGING INFORMATION FOR BETTER BUSINESS DECISIONS

Ch 14 Information Technology (IT) for Business

Ch 15 The Role of Accountants and Accounting Information

PART VI: THE FINANCIAL SYSTEM AND ISSUES IN FINANCIAL MANAGEMENT

Ch 16 Understanding Money and the Role of Banking

Ch 17 Managing Business Finances

作者：Ronald J. Ebert, University of Missouri-Coulumbia Ricky W. Griffin, University of Houston

適用課程：企業概論

年份：2015　規格：700頁 /彩色 /平裝　定價：1240元

ISBN-13：9781292016900　ISBN-10：1292016906

教學配件：教學資源光碟（PowerPoint / 教師手冊 /

題庫）

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策略管理四版 y 本書特色一、程序的角度，易學易讀──以程序的角度呈現理論與觀念，使讀者更

能掌握策略管理的內涵和進行方式。

二、理論深度夠，嚴謹清楚──包含各項重要的觀點與理論；在撰寫上，力求正確嚴謹；內容脈絡，清楚分明。

三、系統性的架構，見木見林──以有系統的方式呈現相關理論，有助於讀者掌握各項理論的關聯，且能見木又見林。

四、眾多有趣的實務案例，掌握精髓──包含眾多國內外有趣的實務個案，並以獨立專欄方式呈現，使理論與實務相互結合，讓讀者更容

易掌握理論精髓。

yy 目錄

第一篇策略管理的基礎第 1 章緒論

第二篇策略目標第 2 章關係人與價值第 3 章使命、願景與目標

第三篇內外部分析第 4 章總體環境分析第 5 章個體環境分析第 6 章資源與能耐的分析

第四篇策略布局第 7 章競爭領域與策略布局

第 8 章單一競爭領域的布局第 9 章整合策略與策略聯盟第10 章多角化策略、重整策略與外包策略第11 章全球策略布局

第五篇策略執行第12 章策略執行與組織變革、人力資源，

和企業文化

第13 章策略執行與組織結構

第六篇策略控制第14章策略控制

STRATEGIC MANAGEMENT AND COMPETITIVE ADVANTAGEConcepts and Cases 5/e

y Features1 . Less is More: This book has kept its streamlined look, resisting the tendency

to let the text get longer with every new edition. By maintaining this approach, students develop only the most crucial decision-making skills.

2. The VRIO Framework: A theory-based, multi-chapter organizing mechanism that provides a decision-making framework for students to use in analyzing business situations. VRIO integrates two existing theoretical frameworks: the positioning perspective and the resource-based view.

3. This edition includes many new chapter opening cases, including a case on the video app “Angry Birds”, a case on the music streaming industry, and a case on how Google keeps going.

y ContentsPART I: THE TOOLS OF STRATEGIC

ANALYSISCh 1 What Is Strategy and the Strategic

Management Process?Ch 2 Evaluating a Firm’s External

EnvironmentCh 3 Evaluating a Firm’s Internal

Capabilities 64indows UserEnd-of-Part I Cases PC 1-1PART II: BUSINESS-LEVEL STRATEGIESCh 4 Cost LeadershipCh 5 Product DifferentiationEnd-of-Part II Cases PC 2-1

PART III: CORPORATE STRATEGIESCh 6 Vertical IntegrationCh 7 Corporate DiversificationCh 8 Organizing to Implement

Corporate Diversification 220

Ch 9 Strategic AlliancesCh 10 Mergers and AcquisitionsCh 11 International Strategies End-of-Part III Cases PC 3-1

作者：Jay B. Barney, Ohio State University William S. Hesterly, University of Utah

適用課程：策略管理

年份：2015　規格：592頁 /彩色 /平裝

ISBN-13：9781292060088　ISBN-10：1292060085


題庫）

作者：林建煌中央大學企業管理系所特聘教授


年份：2014　規格：459頁 /雙色 /平裝　定價：580元

ISBN-13：9789574311521　ISBN-10：9574311521

教學配件：教學資源光碟（PowerPoint /題庫）

STRATEGIC MANAGEMENT AND COMPETITIVE ADVANTAGEConcepts and Cases 5/e

Jay B. BarneyWilliam S. Hesterly

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STRATEGIC MANAGEMENT Creating Competitive Advantages 7/e

y Features1. New Issue for Debate feature.2. New content on “Hard Trends” and “Soft Trends” in Chapter 2.3. New Learning from Mistakes.4. New Strategy Spotlights (sidebar examples).5. New and Updated Exhibits.

y ContentsPART I: STRATEGIC ANALYSISCh 1 Strategic Management:

Creating Competitive Advantages

Ch 2 Analysing the External Environment of the Firm

Ch 3 Assessing the Internal Environment of the Firm

Ch 4 Recognising a Firm's Intellectual Assets: Moving beyond a Firm's Tangible Resources

PART II: STRATEGIC FORMULATIONCh 5 Business-Level Strategy:

Creating and Sustaining Competitive Advantages

Ch 6 Corporate-Level Strategy: Creating Value through Diversification

Ch 7 International Strategy: Creating Value in Global Markets

Ch 8 Entrepreneurial Strategy and Competitive Dynamics

PART III: STRATEGIC IMPLEMENTATION

Ch 9 Strategic Control and Corporate Governance

Ch 10 Creating Effective Organizational Designs

Ch 11 Strategic Leadership: Creating a Learning Organization and an Ethical Organization

Ch 12 Managing Innovation and Fostering Corporate

EntrepreneurshipPART IV: CASE ANALYSISCh 13 Analysing Strategic

Management Cases

STRATEGIC MANAGEMENTAn Integrated Approach (CTE) 11/e

y Contents


年份：2015　規格：465 頁 / 彩色 / 平裝　定價：1360 元

ISBN-13：9789814617741　ISBN-10：9814617741


題庫）

作者：Charles W. L. Hill, Universtiy of Washington Gareth R. Jones, Texas A&M Universtiy Melissa A. Schilling, New York Universtiy

PART I: INTRODUCTION TO STRATEGIC MANAGEMENT

Ch 1 Strategic Leadership: Managing the Strategy–Making Process for Competitive Advantage

Ch 2 External Analysis: The Identification of Opportunities and Threats

PART II: THE NATURE OF COMPETITIVE ADVANTAGE

Ch 3 Internal Analysis: Distinctive Competencies, Competitive Advantage, and Profitability [e]

Ch 4 Building Competitive Advantage Through Functional-Level Strategy

PART III: STRATEGIESCh 5 Business-Level Strategy [e]Ch 6 Business-Level Strategy and

the Industry EnvironmentCh 7 Strategy and Technology [e]Ch 8 Strategy in the Global

Environment

Ch 9 Corporate-Level Strategy: Horizontal Integration, Vertical Integration, and Strategic Outsourcing [e]

Ch 10 Corporate-Level Strategy: Related and Unrelated Diversification

PART IV: IMPLEMENTING STRATEGYCh 11 Corporate Performance,

Governance, and Business Ethics

Ch 12 Implementing Strategy in Companies that Compete in a Single Industry

Ch 13 Implementing Strategy in Companies that Compete Across Industries and Countries

PART V: CASES

[e] Access these chapters from your ebook

作者： Gregory G. Dess, University of Texas, Dallas G. T. (Tom) Lumpkin, Syracuse University Alan Eisner, Pace University Gerry McNamara, Michigan State University


年份：2015　規格：452頁 /彩色 /平裝　定價：1260元

ISBN-13：9780077161095　ISBN-10：0077161092


題庫）


11

適用課程：組織行為學

年份：2014　規格：489頁 /雙色 /平裝　定價：680元

ISBN-13：9789576099526　ISBN-10：9576099526

教學配件：教學資源光碟（PowerPoint /單元電子檔：

觀點交鋒、小組活動、每章附註）

管理 M

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ORGANIZATIONAL BEHAVIOR 16/e

y Features1. New learning tool: A hallmark of the Robbins series, S.A.L. is a unique learning

tool that helps students better understand their interpersonal and behavioral skills as they relate to the theoretical concepts presented in each chapter.

2. Keep Your Class Current and Relevant: Many features of each chapter are new to the sixteenth edition, such as Opening Vignette, Ethical Dilemmas, etc.

New To This Edition1. The “Summary” and “Implications for Managers” are now separate features, each

offering more focus on practical ways to apply the chapter’s material on the job.2. Up-to-date videos show management topics in action. Access the complete

management video library, as well as instructional materials for integrating clips from popular movies into your class, at www.mymanagementlab.com.

y Contents

PART I: INTRODUCTIONCh 1 What Is Organizational Behavior?PART II: THE INDIVIDUALCh 2 Diversity in OrganizationsCh 3 Attitudes and Job SatisfactionCh 4 Emotions and MoodsCh 5 Personality and ValuesCh 6 Perception and Individual

Decision MakingCh 7 Motivation ConceptsCh 8 Motivation: From Concepts to

ApplicationsPART III: THE GROUPCh 9 Foundations of Group Behavior

Ch 10 Understanding Work TeamsCh 11 CommunicationCh 12 LeadershipCh 13 Power and PoliticsCh 14 Conflict and NegotiationCh 15 Foundations of Organization

StructurePART IV: THE ORGNAIZATION SYSTEMCh 16 Organizational CultureCh 17 Human Resource Policies and

PracticesCh 18 Organizational Change and

Stress Management

作者： Stephen P. Robbins, San Diego State University Timothy A. Judge, University of Notre Dame

適用課程：組織行為

年份：2015　規格：741頁 /彩色 /平裝　定價：1320元

ISBN-13：9781292056555　ISBN-10：129205655X


題庫）

編譯：黃家齊　政治大學企業管理學系教授兼系主任

　　　李雅婷　淡江大學企業管理學系副教授

　　　趙慕芬　淡江大學企業管理學系副教授

作者：Stephen P. Robbins & Timothy A. Judge

組織行為學精華版十五版Organizational Behavior 15/e

y 本書特色一、入門好上手：著重基礎理論，每章條列「學習目標」與「問題回顧」

呼應，協助學習者基本觀念之理解，並輕鬆獲得良好學習效果。

二、理論深度足：以《組織行為學》(Robbins/ Organizational Behavior 15/e)為根基，萃取其中的重點菁華，具有足夠深度，有助於學習者對組織行為理論建立一個清楚完整的架構，並理解相關理論。

三、輕薄又扎實：份量輕薄，卻涵蓋組織行為學各個重要理論，幫助學習者打下扎實的理論基礎。

四、豐富的教輔資源：可至華泰文化網站下載課外補充教學資源：「觀點交鋒」、「小組活動」及「每章附註」，除了豐富學習內容，

更可增添課堂學習的趣味。

yy 目錄

第一篇認識組織行為第 1 章什麼是組織行為

第二篇個體第 2 章組織內的多樣化第 3 章態度與工作滿足感第 4 章情緒與心情第 5 章人格與價值觀第 6 章知覺與個人決策第 7 章激勵的基本觀念第 8 章激勵：從觀念到應用

第三篇團體第 9 章團體行為的基礎第10 章了解工作團隊第11 章溝通第12 章領導第13 章權力與政治第14章衝突與協商第15章組織結構的基本介紹

第四篇組織系統第16章組織文化第17章組織變革與壓力管理

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編譯：彭玉樹東華大學國際企業學系教授楊國彬東華大學國際企業學系副教授欒錦榮東華大學國際企業學系副教授作者：Cavusgil S. Tamer & Knight Gary &

Riesenberger John R.

適用課程：國際企業、國際企業管理

年份：2015　規格：525頁 /雙色 /平裝　定價：750元

ISBN-13：9789576099618　ISBN-10：9576099618

教學配件：PowerPoint

國際企業：當代理論與實務三版International Business: The New Realities 3/e

y 本書特色一、嘗試以更鮮活有趣的方式來傳授國際企業的核心知識，整個教學系

統整合了個案、練習及管理技能之培養。

二、特別強調國際企業的最新發展現況，其中包括了全球外包、科技進步對全球化的衝擊、財務全球化及小型企業如何在國際市場中成功

發展等。此外，各章節中亦納入如新興市場、國際企業多元參與者

及企業社會責任等國際企業之最新重要課題。

三、有別於其他教科書，特別強調以大型地圖強化學生的全球地理觀。在各章之首以個案鋪陳該章主題，並以該個案貫穿整個章節內容。

四、兼具全球化及本土化經營思維，有別於其他翻譯之西方教科書，除了歐美國家產業實務介紹外，亦特別納入台灣本土個案及產業動態

新知，以提供讀者更豐富多元的經營邏輯。

yy 目錄第一篇基礎概念第 1 章導論：何謂國際企業？第 2 章全球化市場與國際化企業第 3 章國際商務的組織參與者第 4 章國際商務之文化環境

第二篇國際商業環境第 5 章國際貿易與投資理論第 6 章國家環境中的政治與法律體系第 7 章政府干預的角色第 8 章區域經濟整合第 9 章新興市場

第10章國際財務金融環境

第三篇國際環境之企業策略與機會評估

第11章全球策略與組織第12章全球商機評估

第四篇國際市場之進入與營運第13章出口與相對貿易第14章海外直接投資與聯合投資第15章授權、加盟與其他契約模

式的進入策略

第16章全球尋購

ORGANIZATIONAL BEHAVIOR Emerging Knowledge, Global Reality 7/e

y Features1. Real-World Examples for the Global Workplace – A signature feature of this

book is its vivid, real-world, global stories and examples in every chapter.2. Currency and research – Strongly anchored in contemporary research,

Organizational Behavior has introduced several emerging OB concepts and practices, such as workplace emotions, appreciative inquiry, Schwartz’s values model, strengths-based coaching, and employee engagement.

3. Self-Assessments – This edition features more than four dozen self-assessments, including new scales such as proactive personality, romance of leadership, work centrality, sensing-intuitive type, and learning goal orientation.

y ContentsCh 1 Introduction to the Field of

Organizational BehaviorCh 2 Individual Behavior,

Personality, and ValuesCh 3 Perceiving Ourselves and

Others in OrganizationsCh 4 Workplace Emotions,

Attitudes, and StressCh 5 Foundations of Employee

MotivationCh 6 Applied Performance

PracticesCh 7 Decision Making and

Creativity

Ch 8 Team DynamicsCh 9 Communicating in Teams

and OrganizationsCh 10 Power and Influence in the

WorkplaceCh 11 Conflict and Negotiation in

the WorkplaceCh 12 Leadership in Organizational

SettingsCh 13 Designing Organizational

StructuresCh 14 Organizational CultureCh 15 Organizational Change

作者： Steven L. McShane, University of Western Australia

Dr. Mary Ann Von Glinow, Florida International University

適用課程：組織行為學

年份：2015　規格：478頁 /彩色 /平裝　定價：1140元

ISBN-13：9789814575423　ISBN-10：9814575429


題庫）


13

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人力資源管理：全球經驗本土實踐五版Fundamentals of Human Resource Management 5/e

y 本書特色一、以簡單易懂的方式介紹人力資源管理：輕鬆抓住學生的注意力，促

使學生主動參與學習。

二、豐富的實際案例和各項專欄：深入淺出地分析各種人資狀況以提出策略，幫助學生了解人力資源的重要議題與概念。

三、提供實際練習的案例：指導學生將課堂所學做實際運用，加深學生學習印象。

四、提供台灣本土案例：反映國內人力資源管理實務的現況。

yy 目錄

第一篇人力資源環境第 1 章管理人力資源第 2 章人力資源管理的趨勢第 3 章提供平等就業機會與安全就業環境

第 4 章分析工作與設計工作

第二篇求取整備人力資源第 5 章規劃及招募人力資源第 6 章甄選員工及安排職務第 7 章實施員工教育訓練

第三篇評估績效及發展員工潛能第 8 章管理員工績效第 9 章長遠發展員工潛能

第10章區別員工價值與留住適任員工

第四篇規劃人力資源報酬機制第11章建立薪資結構第12章由薪資反映員工對公司的貢獻度

第13章提供員工福利

第五篇達成其他人力資源管理目標

第14章團體協商與勞資關係第15章全球人力資源管理第16章創造及維持高績效組織

編譯：王精文中興大學企業管理學系教授作者：Raymond A. Noe & John R. Hollenbeck &

Barry Gerhart & Patrick M. Wright

適用課程：人力資源管理

年份：2014　規格：536頁 /雙色 /平裝　定價：680元

ISBN-13：9789863410867　ISBN-10：9863410861


HUMAN RESOURCE MANAGEMENT Gaining a Competitive Advantage 9/e

y Features1. The content emphasizes how the HRM function, as well as the management of

human resources, can help companies gain a competitive advantage.2. The content discusses current issues such as social networking, talent

management, diversity, and employee engagement, all of which have a major impact on business and HRM practice.

y ContentsPART I: THE HUMAN RESOURCE

ENVIRONMENTCh 1 Human Resource

Management: Gaining a Competitive Advantage

Ch 2 Strategic Human Resource Management

Ch 3 The Legal Environment: Equal Employment Opportunity and Safety

Ch 4 The Analysis and Design of Work

PART II: ACQUISITION AND PREPARATION OF HUMAN RESOURCES

Ch 5 Human Resource Planning and Recruitment

Ch 6 Selection and PlacementCh 7 Training

PART III: ASSESSMENT AND DEVELOPMENT OF HRM

Ch 8 Performance ManagementCh 9 Employee DevelopmentCh 10 Employee Separation and

RetentionPART IV: COMPENSATION OF HUMAN

RESOURCESCh 11 Pay Structure DecisionsCh 12 Recognizing Employee

Contributions with PayCh 13 Employee BenefitsPART V: SPECIAL TOPICS IN HUMAN

RESOURCE MANAGEMENTCh 14 Collective Bargaining and

Labor RelationsCh 15 Managing Human Resources

GloballyCh 16 Strategically Managing the

HRM Function

作者： Raymond A. Noe, Ohio State University John R. Hollenbeck, Michigan State University Barry Gerhart, University of Wisconsin-Madison Patrick M. Wright, University of South Carolina

適用課程：人力資源管理

年份：2015　規格：787頁 /彩色 /平裝　定價：1280元

ISBN-13：9780077164126　ISBN-10：0077164121


題庫）

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HUMAN RELATIONS Interpersonal, Job-Oriented Skill 12/e

y FeaturesRelate Concepts to What’s Happening Today, Personally and in the Workplace:

1. Job-Oriented Interpersonal Skills in Action in selected chapters illustrate a human relations business practice in today’s business world.

2. Skill Building Exercises provide students with opportunities to apply concepts at the point at which they are being discussed in the textbook.

3. Interpersonal Skills Role-Play exercises provide students with the opportunity to develop personal insight through interactive exercises.

y ContentsCh 1 A Framework for

Interpersonal Skill Development

Ch 2 Understanding Individual Differences

Ch 3 Building Self-Esteem and Self-Confidence

Ch 4 Interpersonal Communication

Ch 5 Interpersonal Skills for the Digital World

Ch 6 Developing Teamwork SkillsCh 7 Group Problem Solving and

Decision MakingCh 8 Cross-Cultural Relations and

Diversity

Ch 9 Resolving Conflicts with Others

Ch 10 Becoming an Effective Leader

Ch 11 Motivating OthersCh 12 Helping Others Develop and

GrowCh 13 Positive Political SkillsCh 14 Customer Satisfaction SkillsCh 15 Enhancing Ethical BehaviorCh 16 Stress Management and

Personal ProductivityCh 17 Job Search and Career

Management Skills

作者： Andrew J. DuBrin, Rochester Institute of Technology

適用課程：人群關係、管理心理學

年份：2015　規格：464頁 /彩色 /平裝　定價：1180元

ISBN-13：9781292059365　ISBN-10：1292059362


題庫）

商業溝通：打開溝通罩門，創造正面能量初版

溝通是所有人與人之間互動與建立關係的基礎。商業溝通是職場成

功的黃金武器，優質的溝通能力是職場人邁向成功舞臺的關鍵動

力，相對的，缺少這個武器，在職場中即便默默努力，依然很可能多

方挫敗、崎嶇坎坷！有能力、肯努力，再加上高深的商業溝通能力，

將如虎添翼，可以馳騁職場，無往不利！商業溝通並非與生俱有的能

力，許多職場人征戰多年，長期的學習、自省與成長，淬煉出越來越

成熟的溝通技巧，讓自己漸入佳境，終能品嚐成功甜果。

yy 目錄

第一篇創造價值第 1 章職場性格第 2 章專業形象第 3 章自我行銷第 4 章自我改造

第二篇溝通無礙第 5 章對上溝通第 6 章顧客溝通

第 7 章團隊溝通第 8 章跨文化溝通

第三篇人脈社群第 9 章職場人脈社群

作者：周春芳臺灣科技大學推廣教育中心主任

適用課程：商業溝通

年份：2015　規格：183頁 /單色 /平裝　定價：360元

ISBN-13：9789576099588　ISBN-10：9576099588

教學配件：PowerPoint-PDF版

HUMAN RELATIONSInterpersonal, Job-Oriented Skill 12/e

Andrew J. DuBrin


17

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NEGOTIATION 7/e

y Contents

THE LEADERSHIP EXPERIENCE (CTE) 6/e

y Features1. Experiential exercises challenge students to apply concepts and assess

personal progress.2. Chapter opener and “IN THE LEAD” memorable examples vividly illustrate

chapter theories.3. “LEADERSHIP BOOKSHELF” reviews meaningful resources that build on

chapter content.4. “LEADER'S SELF-INSIGHTS” encourage students to examine personal

leadership skills.5. “CONSIDER THIS!” features provide memorable insights into leadership topics.

y ContentsPART I: INTRODUCTION TO

LEADERSHIPCh 1 What Does It Mean to Be a

Leader?PART II: RESEARCH PERSPECTIVES

ON LEADERSHIPCh 2 Traits, Behaviors, and

RelationshipsCh 3 Contingency Approaches to

Leadership [e]PART III: THE PERSONAL SIDE OF

LEADERSHIPCh 4 The Leader as an Individual [e]Ch 5 Leadership Mind and HeartCh 6 Courage and Moral Leadership

[e]Ch 7 Followership

PART IV: THE LEADER AS A RELATIONSHIP BUILDER

Ch 8 Motivation and Empowerment [e]

Ch 9 Leadership CommunicationCh 10 Leading Teams [e]Ch 11 Developing Leadership

DiversityCh 12 Leadership Power and

InfluencePART V: THE LEADER AS A SOCIAL

ARCHITECTCh 13 Creating Vision and Strategic

DirectionCh 14 Shaping Culture and ValuesCh 15 Leading Change


PART I: NEGOTIATION FUNDAMENTALS

Ch 1 The Nature of NegotiationCh 2 Strategy and Tactics of

Distributive BargainingCh 3 Strategy and Tactics of

Integrative Negotiation Ch 4 Negotiation: Strategy and

PlanningCh 5 Ethics in NegotiationPART II: NEGOTIATION

SUBPROCESSESCh 6 Perception, Cognition, and

EmotionCh 7 CommunicationCh 8 Finding and Using Negotiation

PowerCh 9 InfluencePART III: NEGOTIATION CONTEXTSCh 10 Relationships in NegotiationCh 11 Agents, Constituencies,

AudiencesCh 12 CoalitionsCh 13 Multiple Parties and Teams in

Negotiation

PART IV: INDIVIDUAL DIFFERENCESCh 14 Individual Differences I:

Gender and NegotiationCh 15 Individual Differences II:

Personality and AbilitiesPART V: NEGOTIATION ACROSS

CULTURESCh 16 International and Cross-

Cultural NegotiationPART VI: RESOLVING DIFFERENCESCh 17 Managing Negotiation

ImpassesCh 18 Managing Difficult

NegotiationsCh 19 Third Party Approaches

to Managing Difficult Negotiations

PART VII: SUMMARYCh 20 Best Practices in Negotiations

作者：Roy J. Lewicki, Ohio State University David M. Saunders, Queen's University Bruce Barry, Vanderbilt University

適用課程：談判學

年份：2015　規格：685頁 /單色 /平裝　

ISBN-13：9781259254390　ISBN-10：1259254399


題庫）

作者：Richard L. Daft, Vanderbilt University

適用課程：領導學

年份：2015　規格：507頁 /彩色 /平裝　定價：1180元

ISBN-13：9789814624367　ISBN-10：9814624365


題庫）

NEW即將出版

管理 M

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18

績效管理三版Performance Management 3/e

本書三版納入了重要的更新和額外資訊，大約有 150份最相關資訊和50份最新資料都集結在此版本中。這些資料是在本書第二版上市後

所出版的資料，如此大量的文獻資料出現，表示學術界和實務界對於績

效管理產生愈來愈高的興趣。除此之外，本書三版涵蓋五項重要改變：

一、強調績效管理運作所處之情境脈絡的角色。二、強調關於績效管理的知識本質乃屬跨領域。三、強調科學與實務間重要的相互影響。四、承續前版，詳述執行績效管理的技術層面，亦強調人際互動在此過

程中的關鍵角色。

五、各章幾乎都納入新個案，三版總計包括四十餘件個案研究。

yy 目錄編譯：黃佳純高雄應用科技大學人力資源發展系

副教授兼系主任

作者：Herman Aguinis第一篇策略和整體考量第 1 章組織脈絡下的績效管理與

獎酬制度

第 2 章績效管理過程第 3 章績效管理與策略規劃

第二篇系統執行第 4 章定義績效與選擇衡量方法第 5 章衡量結果與行為第 6 章蒐集績效資訊第 7 章執行績效管理系統

第三篇員工發展第 8 章績效管理與員工發展第 9 章績效管理技能

第四篇獎酬系統、法律議題與團隊績效管理

第10 章獎酬系統與法律議題第11章管理團隊績效

企業診斷與績效評估：策略管理觀點四版

本書係以策略管理的觀點，由作業功能策略、事業部管理策略、

公司整體策略來進行企業診斷。本次改版依據學者專家的寶貴

建議，將主軸架構整合重新排序為「企業診斷」、「經營績效」、「企

業危機管理」等三大層面，循序探究企業之整體診斷等的影響，以及

企業危機管理中的企業危機發生前兆、企業危機管理、企業危機預警

等各項課題。

　　本書結構完整，立論肯綮，為一理論與實務兼具的企業經營績效

評估與診斷經典，廣泛羅列相關管理學理，並輔以最新的個案實例作

為印證，深具獨到的演繹思維，十分適合作為大學院校、研究所及相

關企業於經營績效分析與診斷、績效評估與績效管理等課程之教科書

或參考用書。

yy 目錄

第一篇企業診斷第 1 章企業整體診斷第 2 章企業外在環境診斷第 3 章企業核心體質診斷第 4 章企業作業功能診斷第 5 章企業管理策略診斷第 6 章企業整體策略診斷

第二篇經營績效評估第 7 章企業經營績效評估第 8 章財務比率法

第 9 章資料包絡分析法原理第 10 章資料包絡分析法應用第 11 章平衡計分卡基本架構第 12 章策略觀點的平衡計分卡第 13 章整合式平衡計分卡系統第 14 章智慧資本對績效之影響

第三篇企業危機管理第 15 章企業危機發生前兆第 16 章企業危機管理第17章企業危機預警

適用課程：績效管理

年份：2015　規格：432頁 /單色 /平裝　定價：640元

ISBN-13：9789576099557　ISBN-10：9576099557


作者：陳澤義臺北大學國際企業研究所教授兼所長

陳啟斌東華大學國際企業學系教授

適用課程：企業診斷、企業經營績效評估、危機管理

年份：2015　規格：單色 /平裝

教學配件：教學資源光碟（PowerPoint /題庫）


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BUSINESS ETHICSDecision Making for Personal Integrity & Social Responsibility 3/e

y Features1. New! Co-author Chris MacDonald: Dr. MacDonald has enriched the books

sense of hands-on reality. He has a remarkable ability to take today's complicated business transactions and distill their complexities into completely understandable terms. Dr. MacDonald's contributions are found throughout the text in terms of the Reality Checks and Decision Points, which were also enhanced to focus on decision-making.

2. More than 20 new end-of-chapter readings which is more than two new readings per chapter. Also, new readings offering international and global perspectives and on Stakeholder theory.

3. New and updated cases to serve as Opening Decision Points in every chapter.

y ContentsCh 1 Ethics and BusinessCh 2 Ethical Decision-Making:

Personal and Professional Contexts

Ch 3 Philosophical Ethics and Business

Ch 4 The Corporate Culture: Impact and Implications

Ch 5 Corporate Social Responsibility

Ch 6 Ethical Decision-Making: Employer Responsibilities and Employee Rights

Ch 7 Ethical Decision-Making: Technology and Privacy in the Workplace

Ch 8 Ethics and MarketingCh 9 Business and Environmental

SustainabilityCh 10 Ethical Decision-Making:

Corporate Governance, Accounting, and Finance

作者：Laura P. Hartman, DePaul University Joseph DesJardins, College of St. Benedict &

St. John's University Chris MacDonald, Ryerson University

適用課程：企業倫理

年份：2014　規格：589頁 /雙色 /平裝　定價：1080元

ISBN-13：9781259060588　ISBN-10：1259060586


題庫）

BUSINESS ETHICSEthical Decision Making and Cases (CTE) 10/e Packed with cases, exercises, simulations, and practice tests, the market-

leading BUSINESS ETHICS: Ethical Decision Making And Cases, Tenth Edition, delivers an accessible, applied text that thoroughly covers the complex environment in which managers confront ethical decision making. Using a proven managerial framework, the authors address the overall concepts, processes, and best practices associated with successful business ethics programs – helping students see how ethics can be integrated into key strategic business decisions.

y ContentsPART I: AN OVERVIEW OF BUSINESS

ETHICS Ch 1 The Importance of Business

EthicsCh 2 Stakeholder Relationships,

Social Responsibility, and Corporate Governance

PART II: ETHICAL ISSUES AND THE INSTITUTIONALIZATION OF BUSINESS ETHICS

Ch 3 Emerging Business Ethics Issues [e]

Ch 4 The Institutionalization of Business Ethics

PART III: THE DECISION-MAKING PROCESS

Ch 5 Ethical Decision Making [e]Ch 6 Individual Factors: Moral

Philosophies and Values

Ch 7 Organizational Factors: The Role of Ethical Culture and Relationships [e]

PART IV: IMPLEMENTING BUSINESS ETHICS IN A GLOBAL ECONOMY

Ch 8 Developing an Effective Ethics Program [e]

Ch 9 Managing and Controlling Ethics Programs

Ch 10 Globalization of Ethical Decision-Making

Ch 11 Ethical LeadershipCh 12 Sustainability: Ethical and Social

Responsibility DimensionsPART V: CASES


作者： O. C. Ferrell, University of New Mexico John Fraedrich, Southern Illinois University at

Carbondale Linda Ferrell, University of New Mexico

適用課程：企業倫理

年份：2015　規格：613頁 / 彩色 / 平裝　定價： 1180元

ISBN-13：9789814633154　ISBN-10：9814633151


題庫）

管理 M

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20

科技與創新管理四版 y 本書特色一、「創新」乃是科技管理的源頭，亟需深入探討，以使學生掌握創新

的根本理念，開展其創新思維；故新增第 11章「創新與創新思維」，以使本書架構更臻完整。

二、新增 16個並改寫 7個「章首個案」與「章末個案」內容，使其能夠呼應當前的科技發展走向，讓學生獲得更佳的學習應用成效。

三、為提高學習興趣，各章新增「三國你我他」方塊故事，期能藉由廣為學生熟悉的三國時代人物故事，呼應該章節的主要內容，引發學

生的典範學習成效。

yy 目錄

第一篇科技本論第 1 章技術意義與特性第 2 章技術資源第 3 章技術能力第 4 章技術策略

第二篇技術取得與運用第 5 章技術取得方式第 6 章技術移轉第 7 章技術學習第 8 章研發聯盟第 9 章研發團隊第10章技術利用

第三篇技術創新第11 章創新與創新思維第12 章技術創新過程第13 章技術創新預測第14 章情境分析第15 章技術創新規劃第16 章技術創新道路圖第17 章技術創新環境與管理

第四篇科技與創新倫理第18 章績效評估與科技倫理第19 章智慧財產權

編譯：陳澤義臺北大學國際企業研究所教授兼所長

適用課程：科技創新與策略管理、科技管理

年份：2014　規格：535頁 /單色 /平裝　定價：680 元

ISBN-13：9789576099427　ISBN-10：9576099427


STAFFING ORGANIZATIONS 8/e

y Features1. Integrated Technology Topics. The use of human resources information

systems for tasks like recruitment, selection, and forecasting is now thoroughly integrated into all sections.

2. New Discussion/Materials. These include: the aging workforce (Chapter 3); role of Twitter in resumes (Chapter 8); and much more!

3. New Examples/Figures. These include: electronic resume pitfalls and video resumes (Chapter 8); internal promotions (Chapter 10); and more!

4. Strong Coverage of Ethics. At the end of each chapter, two ethical issues are presented to think about, discuss, and resolve.

y ContentsPART I: THE NATURE OF STAFFINGCh 1 Staffing Models and StrategyPART II: SUPPORT ACTIVITIESCh 2 Legal ComplianceCh 3 Planning Ch 4 Job Analysis and RewardsPART III: STAFFING ACTIVITIES: RECRUITMENT Ch 5 External RecruitmentCh 6 Internal RecruitmentPART IV: STAFFING ACTIVITIES:

SELECTIONCh 7 MeasurementCh 8 External Selection I

Ch 9 External Selection IICh 10 Internal SelectionPART V: STAFFING ACTIVITIES: EMPLOYMENTCh 11 Decision MakingCh 12 Final MatchPART VI: STAFFING SYSTEM AND

RETENTION MANAGEMENTCh 13 Staffing System ManagementCh 14 Retention Management

作者：Herbert G. Heneman III, University of Wisconsin-Madison

Timothy A. Judge, University of Illinois John Kammeyer-Mueller, University of

Minnesota

適用課程：招募與甄選、任用管理

年份：2015　規格：750頁 /雙色 /平裝　定價：1140元

ISBN-13：9781259253744　ISBN-10：1259253740


題庫）

Documents

FUNDAMENTALS OF MANAGEMENT Essential … · 管理. M. ANAGEMENT. 08. BETTER BUSINESS (PNIE) 3/e . y Features. 1. chapter devoted to business law and its influence and impact on New