FUTURE MODELS FOR MOBILITY.BMW I AND MOBILITY SERVICES.

Tony Douglas, June 2012 @ BASE LONDON

Customer

needs Cultur

e Environment Urbanisation Politic

sEconomy

THE PLANET.

Visionary Mobility

InspiringDesign Next Premium

THE PLANET HAS A NEW MOON.

MOBILITY SERVICES.LAUNCHED TOGETHER WITH BMW I.

Thema, Abteilung, XX. Monat 20XX, Seite XX

Hervorhebungen in Palatino Bold 17 pt./20 pt.Bildunterschrift in Palatino Regular 17 pt./20 pt.

Thema, Abteilung, Datum

MOBILITY SERVICES:ADDRESSING NEW CUSTOMER SEGMENTS AND NEEDS.

Car-enabled Mobility Services

BMW and MINIDrivers

Automobile User

Mobile User

Car-relatedMobility Services

Car-independent

Mobility Services

NavigationTraffic

Information

Parking

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DriveNow

A) Flexible Use

Park@myHouse

B) Parking

C) Information and Intermodal routing

BMW i VenturesMyCityWay

D) Secure innovation and speed

BMW I MOBILITY SERVICES PORTFOLIO 2012. INNOVATIVE AND SUSTAINABLE SERVICES.

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THANK YOU FOR YOUR ATTENTION.