Visual Thinking and Information Visualization Design

Topic II

Topic II

From Topic I to Topic II

1/10

Topic II - Product Information

• Product & Service Categories– Coffee shop– beverages & drinks

• Product & Service Information– DM– Menu– Business card

2/10

Information Required - Marketing Perspective

Attention Recommendations Experiences

3/10

1. Price (Main products)

2. Website

3. Confused Unique Single Value

4. Store Atmosphere

5. Complex Background

4/10

1. Price (Main products)

2. Time/Place/Phone/Website

3. Long Storyline

5/10

Pros: Categories

Cons: Design, Recommendations

6/10

Pros: Categories, Discount Information

Cons: Design (Colors/ Pictures), Recommendations

7/10

Pros: Coffee Image, Beer Image, Store Image

Cons: Functions of Business Card (e.g., Bookmark)

8/10

Pros: Recommendations

Cons: Functions of Business Card (e.g., Bookmark)

9/10

Topic II - Product Information

• Product & Service Categories– Coffee shop (e.g., 手工精品咖啡 : 價質、氛圍 )– Beverages & drinks

• Product & Service Information– DM (Atmosphere)

– Menu (Atmosphere)

– Business Card (Atmosphere, Functions)

End