Gamification marketing trend(게‌´ë¯¸”¼¼€‌´… 마¼€Œ… ¸ë Œë“œ)

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Gamification in Korea의 'Gamification Open Seminar' 에서 발표한 Gamification marketing trend(게이미피케이션 마케팅 트렌드) 발표자료 입니다. 게이미피케이션 마케팅에 관한 개념 과 앞으로의 발전트렌드를 제시하고 디지털 마케팅 커뮤니케이션에서 게이미피케이션 전략을 어떻게 전개하는지 정리하였습니다.

Text of Gamification marketing...

  • 1. (trend@webpro.co.kr)
  • 2. Gamfication Marketing , ,
  • 3. Gamification Mechanics (Rule) (Structure) (Story) (Design) (Interaction) (Gamifiaction Mechanics) (Component) (Mission) (Quest) (On Boarding) Participation . 4 3 2 1 (Level) (P rogress Bar) (Ranking) 5 (Badge) (Trophy) (Status) (Point) (Money) (Bonuses) Feedback . Motivation Interaction
  • 4. Gamification MKT Framework Customer Company Game Brand Promotion Sales Customer Relation &UX Strategy Fication Purpose Target Mechanics Dynamics Communication Motivation Engagement
  • 5. MKT Com Gamification High Engagement MKT Com (//) Communication Branded Ent (//) Game Com (//) Low Strategy High
  • 6. MKT Com Gamification Trend 1960~1990 1990~2010 2011~ Sales Promotion IMC Branded Entertainment DM/ / 2013~ Branded Platform Digital (IOT)
  • 7. Digital MKT Com Gamification Real Time / Experience Fun/ Benefit Gamification Digital Tech Mobile Social Sensor AR/3D NUI + Mission Level/Ranking Badge Lotto/Stamp Engagement Marketing Communication
  • 8. Nike Run the City
  • 9. KPT SmileBall
  • 10. Compassion in World Farming
  • 11. , . Brands that rely too heavily on mainstream media, or that are not exploring new technologies and connection points, will lose touch Jim Stengel Global Marketing Officer, P&G
  • 12. URL: www.marketcast.co.kr E-mail: trend@webpro.co.kr Twitter: @youforyou Facebook: facebook.com/trendcast