Gemius effect

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  • 1. g emiusDire ctEffect// - gemiusDirectEffect 2.0 & gemiusProfileEffect Author: Jarosaw KaczyskiWarsaw 11 2012, 2010flue 01

2. g emiusDire ctEffect// -- flue 02 3. g emiusDire ctEffect// gemiusEffect gemiusEffect gemiusEffect , . BRANDINGsitecentric, .gemiusEffect gemiusEffect gemiusDirectEffect i i ff gemiusProfileEffect gemiusBrandingEffect .flue 03 4. g emiusDire ctEffect// (Pre/Post / ) BrandingEffect DirectEffect ProfileEffect flue 04 5. g emiusDire ctEffectInscreenvisibility//MeasuresTools Repetition (Unique)ImpressionsInteractionrate (rich+video)MEDIAClickThroughrate(CTR)(Unique)ClicksConversion rate(Unique)Visits Action rateBouncerateONSITEAudience/ (Unique)ActionsEngagement Buy,lead,brochure, Pageviews,spent inscriptionNL,etctime time, watchedvideoon5flue ROIsiteBranding 05 6. g emiusDire ctEffect// ? (cookies) ? gemiusDirectEffect ? ? ? (cookies), ,?? ? ?flue 06 7. g emiusDire ctEffect// CTRCookie Cookie TTC : UCTR () . flue 07 8. g emiusDire ctEffect// ! ! vsCookies flue 08 9. g emiusDire ctEffect// ( ) ) / : hyundaimotor cz : hyundaimotor.czPostclickPostviewflue 09 10. g emiusDire ctEffect// , , :flue , 010 11. g emiusDire ctEffect// .flue011 12. g emiusDire ctEffect// 24/7 1 AJAX Traffic Publisher MH1flue 012 13. g emiusDire ctEffect2// flue 013 14. g emiusDire ctEffect// 3flue 014 15. g emiusDire ctEffect// 4 flue 015 16. g emiusDire ctEffect// 4 flue 016 17. g emiusDire ctEffect// 4 flue 017 18. g emiusDire ctEffect// 4 flue 018 19. g emiusDire ctEffect// , /Post buyPostbuy / / /flue 019API 20. g emiusDire ctEffect// //> //IDs / /ID >() ( ) > >flue 020 21. g emiusDire ctEffect// #1 #1flue 021 22. g emiusDire ctEffect// #2 #2flue 022 23. g emiusDire ctEffect// CAREFREEImageCampaign CASESTUDYflue 023 24. g emiusDire ctEffect// Carefree Carefree Carefree Carefree 3 ,? ? / : :Carefree !flue 024 25. g emiusDire ctEffect// ? (UCTR)? ? ? ?flue 025 26. g emiusDire ctEffect// ggemiusDirectEffect , CAMPAIGN , TRACKING post view,, view . gemiusStream MEASURING MULTIMEDIA ,(/ )flue 026 27. g emiusDire ctEffect// 201110,5%10 5% (RealUsers) 2011 21,9%gemiusDirectEffect UCTRratio UCTR ratio4,81% 4 81% CTRratio1,20% , 43,2% gemiusStream(cookie) 2,8 ( (250x250) ) , (cookie) 1,2flue 027 28. g emiusDire ctEffect// UCTR? UCTR? MediaA7,93%MediaB 7,58%MediaCMedia C 4,86%4 86% MediaD 4,33%MediaEM di E4,25%4 25%MediaF 2,53%0%1%2% 3% 4% 5% 6% 7% 8% 9% , .,MediaA, , . , flue,()0. 028 :gemiusDirectEffect17.05.2011 26.06.2011 29. g emiusDire ctEffect// ? ?UCTR UCTR 250x250.6,14%(cookies),,. 250x2506,14%210x300 4,25%300x250 3,31% 0% 1%2% 3%4% 5%6% 7%flue,()0. 029 :gemiusDirectEffect17.05.2011 26.06.2011 30. g emiusDire ctEffect // 250x250? (>250x250Play)23% (cookies).(>250x250 Play>250x250Yes>250x250ClickHere)16% (cookies). 3: 1 Playy23%(cookies) ( ki ) 2 PlayYesClickHere 16% . (cookies) 3 PlayNo 10% (cookies)flue 030 :gemiusDirectEffect17.05.2011 26.06.2011 31. g emiusDire ctEffect // 250x250 250x250? 3: 1 2395% 52%48% (cookies) ( ) (cookies) ( ) (cookies) ( ) Play Yes Noflue 031 :gemiusDirectEffect17.05.2011 26.06.2011 32. g emiusDire ctEffect// (cookies) ,(cookies)? 5%? Clickon"Play"button Postclickactions 95%Postviewactions Carefree ! , Play, y.flue 032 Source:gemiusDirectEffect17.05.2011 26.06.2011 33. g emiusDire ctEffect// (cookies) ? (cookies)? 120000 1000000900000900 000100000800000 umulation)700000 80000600000 kiesUCookies(Accu UCook 60000 500000400000 40000300000200000 20000 20 000100000 00OldUCookies NewUCookies UCookies(Accumulation) cookie cookie, , , , (cookies) , : 30 13 , Media 6flue . 033,24.05 19.06.2011.:gemiusDirectEffect17.05.2011 26.06.2011 34. g emiusDire ctEffect// ? ? 43,2% 2,8 (cookie) 1,2 (cookie) 1 2 (cookie)flue 034 Source:gemiusStream23.05.2011 26.06.2011 35. g emiusDire ctEffect// ? ? ()48%3,047% 2,546%45%2,0 2044% 1,543%42%1,041% Carefree 0%40% 0,5 39%0,0 2011.05.30 2011.05.31 2011.06.01 2011.06.02 2011.06.03 2011.06.04 2011.06.05 percentageshareofcompletedmaterialsperviews , viewspervisitor(cookie)(43,2%), completedmaterialspervisitor(cookie).flue 30.0505.06.2011 . 035:gemiusStream23.05.2011 26.06.2011 36. g emiusDire ctEffect// ? ? () 70% 3,5 60% 3,0 50% 2,5 40% 2,0 30% 1,5 20% 1,010% 0,5 0%0,0 00:0001:0002:0003:0004:00 05:00 06:00 07:00 08:00 09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 percentageshareofcompletedmaterialsperviewsviewspervisitor(cookie)1:00 AM 2:00completedmaterialspervisitor(cookie) AM (63%).flue :2011.06.04 . 036 :gemiusStream23.05.2011 26.06.2011 37. g emiusDire ctEffect // ( ) () ? 100%Doyou 90%feel 80%fresh?70%60%50%40%Yes/No30%20%10%0% 2011.05.30 2011.05.312011.06.01 2011.06.02 2011.06.03 2011.06.04 2011.06.05Yesvideo NovideoSelectionstagenotreached : 35% Yes 26%No 39% Yes Noflue 30.0505.06.2011 . 037 :gemiusStream23.05.2011 26.06.2011 38. g emiusDire ctEffect// 3 g gemiusProfileEffectflue 038 39. g emiusDire ctEffect// The Cocacola TheCoca cola 2010 ,, , , 2010:. TheCocaCola WavinFlag, K naan. Knaan3 20102 2 2010 TG TV,online, indoorflue 039 40. g emiusDire ctEffect// , ? :15 2529%64%3545 55 48% 52% 22% 45%23% , 32% 23% flue 040Source:gemiusProfileEffect11.05.201002.07.2010 41. g emiusDire ctEffect// ?(Real Users) (Real Users) : UCTR=0.81% UCTR=0.91%(15 24)(1524) UCTR=0.92% UCTR=0.79% ,flue 041 Source:gemiusProfileEffect11.05.201002.07.2010 42. g emiusDire ctEffect// ? UCTR: UCTR=0.51%UCTR 0 51% UCTR=0.47%25 34 UCTR=0.30% UCTR=0.33% UCTR=0.22%UCTR=0 22%/ /flue 042Source:gemiusProfileEffect11.05.201002.07.2010 43. g emiusDire ctEffect// ? gemiusProfileEffect Gemius. gemiusDirectEffect gemiusProfileEffect i P fil Eff t( )( ) gemiusAudience ( )flue 043 44. g emiusDire ctEffect// #1 #1flue 044 45. g emiusDire ctEffect// #2 #2flue 045 46. g emiusDire ctEffect// ! Contact: mikhail.doroshevich@gemius.com www.gemius.by www.audience.by www.ranking.by Joinus@: Facebook.com/GemiusGroup Twitter.com/Gemius Slideshare.net/Gemius_com YouTube.com/WwwGemiusComflue 046