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CORE VALUES

As a pharmaceutical company, we offer prescription medications that have ameaningful impact on people's lives. Our quest to deliver quality products isdriven by entrepreneurial spirit .

We value our employees who develop profound expertise and broadperspectives and pursue innovation and challenges without fear of failure.We respect their dignity and recognize their merit.

A set of core values continues to guide us through the process of transformingthe conglomerate into a innovative, high-performing and caring organization forour customers, employees and society.

We demonstrate responsibility towards the society and environment, as we oweour existence to them. Striving for excellence and maintain our integrity inwhatever we do, to follow the exclusive path to leadership.

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COMPANY PROFILE

We are an organization that combines scientist, financial, managerial and operationalskills and resources to rejuvenate human life. Gearing up for the future, we have thekey success factors necessary to withstand the winds of change.

We have a well-recognized market presence with a strong product portfolio, which isbeing marked up with newer brands. Also a highly skilled marketing team and strongdistribution network, which is meant for attaining brand equity among our wide-reaching customer base.

We strive hard to accomplish our dreams of becoming the leader in the research,development, manufacture and commercialization of our products in Pakistan as wellas in international markets.

We believe that our leading position in the market, diverse portfolio of marketedproducts, proven research and development capabilities, nationwide sales andmarketing network high quality proprietary manufacturing processes and experienced

and market-oriented management team will enable us to achieve our goals.

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HISTORY & FUTURE

42135

222

382

519

9411135

2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12

Value In Rupees (Million)

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IMS RANKING

2005

2005167

413

2006

2006122

485

2007

200787

515

2008

200871

542

2009

200947

576

2010

201035

645

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IMS RANKING

2005

2005103

263

2006

200696

335

2007

200767

265

2008

200843

392

2009

200932

436

2010

201019

505

(Local)

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IMS RANKING

(Brand Value Ratio)

64/977

78/965

28/941

15.2

12.3

33.6

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PRODUCTS

No.1 Fourth Generation Quinolone

56% Market Share

No.1 Anti Malarial

47% Market Share

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PRODUCTS

No 2 Calcium Mineral Complex

2nd year of Launch

No 1 Urinary Incontinence

70% Market Share

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RECENTLY LAUNCHED PRODUCTS

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PRODUCTS IN PIPELINE-2011

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MARKETING STRUCTURE

?

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MARKETING TEAM STRUCTURE

B.U.M

S.M S.M S.M

A.S.M

T.M

S.M S.M S.M

P.M

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EXHIBITIONS

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CONFERENCES

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PROMOTIONAL CAMPAIGNS

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PROMOTIONAL CAMPAIGNS

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PROMOTIONAL CAMPAIGNS

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FAR EAST EXPORT

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ASIA & AFRICA EXPORT

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