Gepra Company Presentation_ENG..pdf

8/20/2019 Gepra Company Presentation_ENG..pdf

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P O RT O L O


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2004 2006 2007 2010 2013

Subscriberto GeorgianBusinessCode ofConduct

Member ofGeorgianEmployers

Association

Member ofCEEPR Net Member ofUN Global

Compact

Member ofGSMEA

Founder ofGeorgian

Associationfor Quality

Best PRCampaign byMarketingBrilliance

Awards

Founderof BTL.GE

Holder ofISO9001:2000Certificate

Co-founderofGAU TbilisiPR School

Member ofMOSTRAGlobalNetwork


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G e p r a h a s b e e n

a w

M a r k e t i n g B r i l l i a

n

f o r t h e B e s t P R C


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About Gepra

GEPRA is a privately owned and independent PR and Marketing Communiccompany which serves its clients with consulting services since 2002. GEPRA’sto build confident and cooperative relations between its clients and society. The comaims to promote professional and efficient PR standards in Georgia.

GEPRA’s professional PR services are based on international experience, mmethodology and experience of its own experts. At the moment GEPRA unites qualified and professional staff and consultants with vast experience in the fields oBranding, Crisis Management, Event Management, Media Relations, Political PRand Lobbyism.

GEPRA’s services are not limited to forming image of individuals and/or organizOur primary goal is to promote social responsibility in the society as one of th value. Company shares norms of international charters and professional ethics Starting from 2007 GEPRA works according to QMS ISO 9001:2008.


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Establish trust and partnership oriented relations with clients and society;

Introduce professional and effective PR standards;

Promote client values and implementation of strategic goals;

Focus on results and success indicators;

Promote social responsibility;

Commit to professional (loyal and responsible towards clients, high leveof competence) and social (ethic, partnership with clients with similavalues) values;

Mission and Values


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About Gepra

What Distinguishes Us

Sharing of norms of professional ethic according

to international charters and codes Adhering to QMS ISO 9001:2008 standardsExperienceProfessionalismCreativityImpartialityPrivacy/credibilityEfficiency

Quality Assurance

Operating according QMS ISO 900

Dedicated Project and Quality Manaeach project;Weekly reports and updates on projeactivities, costs and responsible persoConstant monitoring of project phaseidentify and mitigate problems on in


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Gepra Services

Branding and Brand

CommunicationCampaignsInternal Corporate PR

Anti Crisi

Managem

Media Planning and MediaMonitoring

Social MediaPlanning aImplemenCommuniCampaign

Image FormationDevelopment ofCommunication Strategyand Action Plan

Political PElectoral T


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Heat Batumi 2015

Planning and implementation of the campaign to promote Heat Batumi Festival; Branding, event management, mediacoverage and press relations, marketing activities, TV & Radio & Outdoor Advertisement;

Borjomi 2015

Planning and implementation of the Campaign I Like It (promotion of new bottle of water Bakuriani); Planning andimplementation of the Social Campaign – how Bakuriani transform one usual day of the women in extraordinary one;Planning and implementation of the Campaign – Plant the Tree (to eliminate the results of the fire in the forest of Borjduring the war in 2008);

We Did It


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GWS 2014

Organization of the Press Conference, Gala Dinner (with participation of famous French Somelier) and Master Class to promoteTamada Wines; Full media coverage of the events.

Georgian Logistics Association (funded by USAID) 2014

Development of communication strategy and website , performing 6 month media campaign, organizing media seminars andvarious events;

Foodpanda since 2014

Raisin awareness of the Brand in Georgia and popularizing the service to grow user base: planning and implementation of thecampaigns, media relations, social media management, BTL activities,

We Did It


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Marneuli 2013 - 2014

Full PR services, media relations, internet communications, social media, website development and management; organization of Agricultural Tours, Jams and Pickled Festivals.

Nabeglavi 2013 - 2014

Full PR services, media relations, internet communications, social media, website development and management; virus campaign- Choose N – planning and implementation.

Huawei since 2013

Company launching on Georgian market and sales promotion; developing communication messages, branding of social mediaplatform and content development for each product; promotion of new product Ascend P6, TV ads & placement, BTL activities,planning and implementing of social media platform.

We Did It


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Microsoft since 2011

Info campaign about risks associated with use of pirate software; promotions of licensed software sales; promotion of Windows 7;distribution of branded materials; decorating store windows with different design.

Natakhtari since 2010

PR, Media Relations, Internet Communications, Social Media, Corporate PR; planning and organising issuance of corporate journal;organising Lemonade and Beer Tours; organising Beer Festival across

Heidelberg Cement since 2010

Media coverage of opening new Cement Plant; QLA – promotion of biodiversity on quarries: project coordination, design, medcoverage and monitoring, internet ads, development of social media advertisement and projects social platform, engagement ofscientists/students/ professors in competition.

Basis Bank since 2007

Full rebranding of Bank, opening of new service centre, media support and communication campaign planning and implementation.

We Did It


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National Agency of Public Registry, development of the PR strategy and action plan for NSDIparticipant state entities, branding of the project, 2015 ongoing

National Food Agency, development of PR strategy and Action Plan, planning and implementation of the cam2015

Government of Georgia, train the PR Team of GOG institutions, 2014Government of Autonomous Republic of Ajara, development of PR and communication plan, 2013

Government of Georgia (GoG), increase of communication opportunities in public relations and communicthe society; funded by USAID, 2013

LEPL National Bureau of Enforcement, Ministry of Justice, rebranding and communication campaithe European Union's BESTT program, 2013

LEPL Service Agency of Ministry of Finance, rebranding and development of marketing plan, 2011

Security Police, development of PR StrategyMinistry of Justice, development of PR Strategy and Action Plan, USAID, PAR , 2009

Ministry of Refugees, development of PR Strategy, funded by USAID Forecast Project, 2009

Bird Flue Prevention Campaign , 2009

Social Aid Reform Campaign, Agency for Social Subsidies , 2008

LEPL National Agency of Social Aid and Employment, Ministry of Labor, Health and Social Affairsdevelopment of database for Fight with Poverty, 2006

We Did It - Government Projects


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Ministry of Economy of Kyrgyzstan

Development of communication strategy of Ministry; funded by USAID, 2013

Eco and Technical Supervision Inspection of Kyrgyz Republic

Development of three year communication strategy plan; development of PR and internal structural reorganizationstrategy; funded by USAID, 2013

Registration Office of Kyrgyz Republic

Development of communication strategy and an internal communication system; setting up public service centers tosupport in campaign; funded by USAID, 2013

Public Prosecutor Office of Kyrgyz Republic

Development of communication strategy; funded by USAID, 2012.

We Did It - International Projects


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We Did It - Social Projects

Breast Cancer, Europa Donna Georgia, 2014, 2015Tbilisi Marathon, HeidelbergCement, 2012, 2013Juvenile arthritis – Information Campaign, “Parents of Juvenile Arthritis Affected”, 2012, 2013Quarry Diversity Promotion, Haidelberg Cement, 2012Do Not Drink and Drive, Natakhtari, 2012Take Care of Future , Natakhtari, 2011Anti Rabies Campaign, L. Sakvarelidze Disease Control Centre, 2010Food Security, L. Sakvarelidze Disease Control and Social Healthcare Centre, 2010Donated Organ – Saved Life, 2010

Young Scientists Camp, Young Scientists Fund & Natakhtari, 2010Anti Lung Cancer Campaign, Roche, 2009Wash Hands , LEPL Health and Social Aid Projects Implementation Centre, 2009Anti Breast Cancer Campaign, Roche, 2006Kolkheti National Park, Ministry of Environment, Agency of Protected Areas, Sustainable ProjDevelopment Agency, 2005Fight PovertySay No to Falsification


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Clients About Us

Microsoft Georgia

“I would like to thankGepra for their operational work, diligence, creativity and professionalism. During the 3 years of our co-operation, Gepra hassuccessfully completed numerous projects. The success of the projects is theresult of high motivation and vast responsibility towards work, from each andevery member of Gepra.”

Natakhtari

“Most effective, flexible and result oriented agency. Searching for new ideas isthe part of your everyday job. Each project, implemented by your team is the prove of teamwork and professionalism. Gepra is a team, which developsconstantly . Wish you a success and new interesting partners.”

Nabeglavi

“ Gepra is a team of professionals which bwith every new project. Teamwork, effician incomplete list of your honors. Wish yinteresting and successful projects;

Marneuli

Gepra’s teamwork is what distinguishes yoon efficiency and innovations. Profession project. Wish you success and many new


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Huawei

I would like to thanks Gepra team for creathey show in small but interesting projectsand in 2013 our Facebook page was recognFacebook Project among all other Huawei high motivation and love towards your job.

Heidelberg Cement Gepra is a team, whom we trust. Partnershfor us as you constantly offer us innovationenergy, that’s why we are partners for year

Constanta

“ Gepra is a modern, progress and results oriented company. This is a rare case,where agency is always trying to fully understand problematic issue , acquire goodknowledge of client organisation and only after is searching for optimal decisions;that’s make cooperation withGepra very comfortable. Development oriented andmotivated team, which is always searching for innovations– this is a Gepra characterisation in a few words. Wish you success and courage to implement manyinnovative ideas.”

MSI

We successfully cooperate with Gepra since 2011 on various projects. In general G3recommends Gepra as a team of professionals, who work in accordance withinternational standards, use modern methodology and experts, with experience inthe fields of PR, Communication, Events Management and Media Relations.

Clients About Us


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Our Brand–PR School

Integrated Marketing CommunicationsCreative MarketingProject ManagementSocial Media

Gov. 2.0

on.fb.me/prschoolwww.prschool.geWikipedia

Since 2007 - Co-founded together with Georgian American University (GAU)

Educational institution, with practitioner and successful professionals delivering lectures, where students are receiving high quality innovative and specializededucation according to western standards.

https://www.facebook.com/prschoolhttp://en.wikipedia.org/wiki/PR_Schoolhttp://en.wikipedia.org/wiki/PR_Schoolhttps://www.facebook.com/prschool


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Our Brand–BTL.GE

Since 2006Direct Marketing, Promo Campaigns, SalesPromotion


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Blogs and Newsletters

Prschool.wordpress.comGepra Newsletter 4p.com.ge

dpa.wordpress.com Carblog.ge natakhtari.wordpress.com

Real CapitalN

NatakhtariCorporateNewsletter


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Social Media Development

Few Samples

Efes Pilsner Marneuli Food Factory Huawei Georgia Beer Mtie


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Business Partners


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Media Partners


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Our Clients


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12, Aleksidze Str. 0193 Tbilisi, Georgia

Tel/Fax (+995 32) 2 47 00 42, [email protected]

www.gepra.ge

Documents

Gepra Company Presentation_ENG..pdf