Ghana Bamboo Bikes

Caroline Puntillo, Grace Parker, Sean Kilmer, Sebastian Echeandia, Ruslan Lucero, Ivan Finkelstein

Ghana Bamboo Bikes

What it is

What has the company achieved with its product?

Increasing support from NGOs like the UN

More than 1,000 bikes sold

International market opportunities

Challenges

-Communication with Ghana Bamboo Bikes Representatives

-How to appeal to their Target Market

-How to Reduce Costs

-What else can we do, how else can GBB compete with other bamboo bike companies?

DeliverablesA report on the viability of Ghana Bamboo Bikes in

a college market.A survey distributed online compiled and analyzed

If the results say the college market is not profitable, then deliver researched alternatives, such as rental programs.

Contact a local bike shop and gauge interest in partnering with GBB for distribution purposes

Sending GBB measurements of standard American parts to make assembly quicker and cheaper

If the previous two are successful, then start crowdfunding GBB’s arrival to campus

UpdateWe have gathered Data that shows that

GBB costs surpass what customers would be willing to pay

Looking to market mainly to college students could be a problem

Most are willing to pay from $100-$200 yet it takes $200 to ship the frame only.

Meeting with Spin Zone this weekend to see how pieces fit/ can we reduce cost

Contact through Notre Dame Cycling Club

What’s NextFinish building the product

-get specifications on what parts of the frame need to be modified in order to achieve American Made Standards

Possibly set up a rental program for college students or advertise to a new target market

Start crowdfunding if new market is identified