Developing an Effective Corporate Mobile Policy

GOING MOBILE

实施移动战略制定有效的公司移动策略

实施移动战略制定有效的公司移动策略

Developing an application mobilization plan for your business 1

Going Mobile

To compete in today’s marketplace, it’s not enough to be efficient on your home turf. Successful enterprises understand that knowledge workers must be able to do their jobs from more than one location. Going mobile—which encompasses much more than just mobile email access—can improve productivity, reduce costs and boost your bottom line.According to a recent industry report, “by 2009, 70% of knowledge work will – depend on a wireless and remote access infrastructure.” The mobile era isn’t the future: it’s right now, and it’s fundamentally changing the way work is done. The wireless revolution is not just about adapting applications so they can be used remotely. It’s ultimately about adopting entirely new applications that will reshape the way you do business.

The Mobilization CurveRevolutions don’t happen overnight, and an organization typically passes through several stages along the mobile maturity curve.

In the beginning, a few early adopters typically request mobile devices to suit their individual needs. Eventually the IT department consolidates this activity, usually for reasons of security and cost control. At this point, the company standardizes on a wireless platform and makes decisions about the handheld devices employees will use.

The next stage normally involves responding to individual lines of the business. These requests generally come from people who perform repetitive tasks in the field (such as sales reps) and realize that mobile applications would make them more efficient.

In the final stage, the wireless environment becomes fully integrated into daily business activities. Getting to this level of mobility may involve “thick apps,” or versatile applications that can perform a wide range of mobile tasks.

�制定有效的公司移动策略

实施移动战略

目前无线革命的发展方向已经改变，不再仅仅局限于使人们

能够远程访问现有应用，而是更关注于推出新的应用，不但

要扩展现有的商业模式，更要对其进行全面改造。

目前，多数机构对于无线数据解决方案能为企业带来的优势和利益已经耳熟能

详：也就是通过更高的生产率、效率和更快的响应速度降低成本并增加收入。

但与这些优势相伴而来的还有风险，其中多数与无线设备以及它们连接的网络和

应用程序上的数据控制有关。企业怎样才能保持对数据的有效控制？确保符合法

规要求？防止信息丢失或泄露？对于这些问题还没有确定答案的移动企业将面临

严重的风险和可能对全公司造成影响的潜在问题。

在无线计算方面企业仅仅依靠临时策略已经远远不够。确保统一性和安全性的最

好方法是制定一套全面的策略。

Developing an application mobilization plan for your business 1

Going Mobile

To compete in today’s marketplace, it’s not enough to be efficient on your home turf. Successful enterprises understand that knowledge workers must be able to do their jobs from more than one location. Going mobile—which encompasses much more than just mobile email access—can improve productivity, reduce costs and boost your bottom line.According to a recent industry report, “by 2009, 70% of knowledge work will – depend on a wireless and remote access infrastructure.” The mobile era isn’t the future: it’s right now, and it’s fundamentally changing the way work is done. The wireless revolution is not just about adapting applications so they can be used remotely. It’s ultimately about adopting entirely new applications that will reshape the way you do business.

The Mobilization CurveRevolutions don’t happen overnight, and an organization typically passes through several stages along the mobile maturity curve.

In the beginning, a few early adopters typically request mobile devices to suit their individual needs. Eventually the IT department consolidates this activity, usually for reasons of security and cost control. At this point, the company standardizes on a wireless platform and makes decisions about the handheld devices employees will use.

The next stage normally involves responding to individual lines of the business. These requests generally come from people who perform repetitive tasks in the field (such as sales reps) and realize that mobile applications would make them more efficient.

In the final stage, the wireless environment becomes fully integrated into daily business activities. Getting to this level of mobility may involve “thick apps,” or versatile applications that can perform a wide range of mobile tasks.

�制定有效的公司移动策略

策略的重要性

移动计算设备，特别是那些个人购置的设备，将为多数机构

带来严重的数据风险。

首先，这些设备可能含有机密的公司数据，而且容易被置于不当的地点、失窃或

被误用。其次，由于这些设备有时是由个人购置，因此很难保证规范的实施和使

用控制。通常企业都有防止计算机设备被移动的措施，而且经常检查笔记本的序

列号和资产标签。但是，这些策略很少应用于智能手机和其它移动设备。不管怎

样，这些手持设备最有价值的部分不是它们的资产，而是其中存储的数据。

在智能手机和PDA上备份数据也是一个大问题。手持设备很容易遗失或损坏，因

此数据丢失和相关损失是一个严重的问题。很少有机构针对这些设备的数据备份

为移动员工提供工具、培训和相关的指导，这就造成了很难量化的额外成本。

全球各地的 IT机构都在千方百计确保他们的员工遵守公司的安全策略。事实证

明，在所有的公司内部安全问题中，员工的疏忽或冒险行为是最令人担心的。

Developing an application mobilization plan for your business 1

Going Mobile

To compete in today’s marketplace, it’s not enough to be efficient on your home turf. Successful enterprises understand that knowledge workers must be able to do their jobs from more than one location. Going mobile—which encompasses much more than just mobile email access—can improve productivity, reduce costs and boost your bottom line.According to a recent industry report, “by 2009, 70% of knowledge work will – depend on a wireless and remote access infrastructure.” The mobile era isn’t the future: it’s right now, and it’s fundamentally changing the way work is done. The wireless revolution is not just about adapting applications so they can be used remotely. It’s ultimately about adopting entirely new applications that will reshape the way you do business.

The Mobilization CurveRevolutions don’t happen overnight, and an organization typically passes through several stages along the mobile maturity curve.

In the beginning, a few early adopters typically request mobile devices to suit their individual needs. Eventually the IT department consolidates this activity, usually for reasons of security and cost control. At this point, the company standardizes on a wireless platform and makes decisions about the handheld devices employees will use.

The next stage normally involves responding to individual lines of the business. These requests generally come from people who perform repetitive tasks in the field (such as sales reps) and realize that mobile applications would make them more efficient.

In the final stage, the wireless environment becomes fully integrated into daily business activities. Getting to this level of mobility may involve “thick apps,” or versatile applications that can perform a wide range of mobile tasks.

�制定有效的公司移动策略

是谁的设备?

无线设施存在风险的原因之一是缺乏规范：人们根据各自的

需求使用移动设备，很少考虑公司数据的安全保护。

企业在实施移动战略时应当考虑到整个机构和机构内部各个部门的需求，这个任

务很难一蹴而就，需要进行系统的规划并制定一套强有力的移动策略，但是许多

机构没有这种策略。

首先应该关注的是设备的所有权。如果设备归公司所有，那么员工应该在什么

时间使用？用来做什么？在一种极端的情况下，员工可能会说：“这是我的

BlackBerry®智能手机，我想用它来做什么就做什么。”在另一种极端情况下，公

司可能会说：“只要你在我这里工作，就只能以这种方式使用这个设备。”

企业可以从四种所有权模式中选择一种：

•个人所有，公司购买

•个人所有，个人购买

•公司所有，个人购买

•公司所有，公司购买

企业应该选择最适合自身需求的模式，而且应当制定公平合理的策略。例如，某

个公司可能要求员工自己购买移动设备，但是又严格限制这些设备的使用方式。

在这种情况下，员工可能会心怀不满，从而加剧了移动策略的实施难度。

Developing an application mobilization plan for your business 1

Going Mobile

To compete in today’s marketplace, it’s not enough to be efficient on your home turf. Successful enterprises understand that knowledge workers must be able to do their jobs from more than one location. Going mobile—which encompasses much more than just mobile email access—can improve productivity, reduce costs and boost your bottom line.According to a recent industry report, “by 2009, 70% of knowledge work will – depend on a wireless and remote access infrastructure.” The mobile era isn’t the future: it’s right now, and it’s fundamentally changing the way work is done. The wireless revolution is not just about adapting applications so they can be used remotely. It’s ultimately about adopting entirely new applications that will reshape the way you do business.

The Mobilization CurveRevolutions don’t happen overnight, and an organization typically passes through several stages along the mobile maturity curve.

In the beginning, a few early adopters typically request mobile devices to suit their individual needs. Eventually the IT department consolidates this activity, usually for reasons of security and cost control. At this point, the company standardizes on a wireless platform and makes decisions about the handheld devices employees will use.

The next stage normally involves responding to individual lines of the business. These requests generally come from people who perform repetitive tasks in the field (such as sales reps) and realize that mobile applications would make them more efficient.

In the final stage, the wireless environment becomes fully integrated into daily business activities. Getting to this level of mobility may involve “thick apps,” or versatile applications that can perform a wide range of mobile tasks.

�制定有效的公司移动策略

解决方案

BlackBerry®企业解决方案提供了大量安全特性，其中有400

多项IT策略，专门用于帮助IT部门获得他们需要的控制力。

这些策略中包含一些命令，允许系统管理员锁定或使手持设备“永久性死机”。

如果用户将设备放错了地方而希望取回，管理员可将设备暂时置于不可用状态。

如果设备失窃，管理员将永久禁用该设备以保护机密数据。

移动策略应该至少考虑到以上的各种情况，但除此之外还有其它一些需要注意的

因素，包括：用户可以下载和安装哪些应用？使用Bluetooth®有何限制？为了保护

静止的数据是否需要在所有设备上强制进行数据加密？您对于存储卡、摄像头、

Wi-Fi®和GPS的使用有何规定? 如果这些因素有助于保护您的机构，同时确保生

产率不受影响，您的移动策略就应当将所有这些因素考虑在内。

Developing an application mobilization plan for your business 1

Going Mobile

To compete in today’s marketplace, it’s not enough to be efficient on your home turf. Successful enterprises understand that knowledge workers must be able to do their jobs from more than one location. Going mobile—which encompasses much more than just mobile email access—can improve productivity, reduce costs and boost your bottom line.According to a recent industry report, “by 2009, 70% of knowledge work will – depend on a wireless and remote access infrastructure.” The mobile era isn’t the future: it’s right now, and it’s fundamentally changing the way work is done. The wireless revolution is not just about adapting applications so they can be used remotely. It’s ultimately about adopting entirely new applications that will reshape the way you do business.

The Mobilization CurveRevolutions don’t happen overnight, and an organization typically passes through several stages along the mobile maturity curve.

In the beginning, a few early adopters typically request mobile devices to suit their individual needs. Eventually the IT department consolidates this activity, usually for reasons of security and cost control. At this point, the company standardizes on a wireless platform and makes decisions about the handheld devices employees will use.

The next stage normally involves responding to individual lines of the business. These requests generally come from people who perform repetitive tasks in the field (such as sales reps) and realize that mobile applications would make them more efficient.

In the final stage, the wireless environment becomes fully integrated into daily business activities. Getting to this level of mobility may involve “thick apps,” or versatile applications that can perform a wide range of mobile tasks.

�制定有效的公司移动策略

移动策略的价值何在?

在起草公司的移动策略时，首先应当思考一下您需要保护的

信息的价值。

您的公司的知识资产不仅包括秘密配方或专有信息，还包括员工的专业知识，在

当今的信息经济时代，这些资产有着不可估量的价值。但是企业不可能给员工移

动设备存储的信息贴上价格标签，这是一个敏感的领域，数据的价值很难量化，

而且每个机构的情况会有巨大差异。

谁将拥有电话号码?

在起草移动策略时，企业应将电话号码视为一种资产。即使手持设备归员

工个人所有，公司也可以要求他们在辞职后将电话号码归还公司。

电话服务的成本也会受到移动策略的影响。如果公司采用集中所有制，即

所有账单集中处理，那么这些成本就比较容易控制。如果设备归个人所

有，费用报销，那么公司通常会面临较高的支出。

Developing an application mobilization plan for your business 1

Going Mobile

To compete in today’s marketplace, it’s not enough to be efficient on your home turf. Successful enterprises understand that knowledge workers must be able to do their jobs from more than one location. Going mobile—which encompasses much more than just mobile email access—can improve productivity, reduce costs and boost your bottom line.According to a recent industry report, “by 2009, 70% of knowledge work will – depend on a wireless and remote access infrastructure.” The mobile era isn’t the future: it’s right now, and it’s fundamentally changing the way work is done. The wireless revolution is not just about adapting applications so they can be used remotely. It’s ultimately about adopting entirely new applications that will reshape the way you do business.

The Mobilization CurveRevolutions don’t happen overnight, and an organization typically passes through several stages along the mobile maturity curve.

In the beginning, a few early adopters typically request mobile devices to suit their individual needs. Eventually the IT department consolidates this activity, usually for reasons of security and cost control. At this point, the company standardizes on a wireless platform and makes decisions about the handheld devices employees will use.

The next stage normally involves responding to individual lines of the business. These requests generally come from people who perform repetitive tasks in the field (such as sales reps) and realize that mobile applications would make them more efficient.

In the final stage, the wireless environment becomes fully integrated into daily business activities. Getting to this level of mobility may involve “thick apps,” or versatile applications that can perform a wide range of mobile tasks.

�制定有效的公司移动策略

正式制定策略

在了解了移动策略的优势和潜在漏洞之后，现在我们开始正

式制定策略。

为确保策略的有效性，首先考虑以下方面：

•永远不要孤立地制定策略，因为使用或执行策略的人员可能有各自不同的观

点。策略制定者可能会忽略对其他人来说很重要的一些问题。这一点不容

忽视：企业必须选择合适的策略制定者，同时尽可能让更多的人和团队参

与进来。

•有许多因素会阻碍策略的采纳，企业应该尽可能预见到这些因素。例如，为

确保安全，应该针对策略和流程以及背后的原理对员工进行培训，此外还

应当考虑公司的企业文化。比如非正式工作场所的员工可能就不会积极对

待限制性的移动策略。

•管理人员应该主动接受并遵守策略，否则策略的执行将很难顺利进行。管理

人员在使用他们自己的手持设备时应当小心避免违反公司策略，应当表现

出他们在非常认真地遵守策略。

显然，移动人员数量的增加使IT部门面临着更大的压力，他们需要更自由地访问

移动设备并通过这些移动设备访问更多公司数据。责任心较强的机构意识到了这

其中的内在风险，以及为机构制定综合移动策略的重要性。他们随后会根据他们

的移动策略部署移动解决方案，通过IT策略实现对移动环境的控制。

Developing an application mobilization plan for your business 1

Going Mobile

To compete in today’s marketplace, it’s not enough to be efficient on your home turf. Successful enterprises understand that knowledge workers must be able to do their jobs from more than one location. Going mobile—which encompasses much more than just mobile email access—can improve productivity, reduce costs and boost your bottom line.According to a recent industry report, “by 2009, 70% of knowledge work will – depend on a wireless and remote access infrastructure.” The mobile era isn’t the future: it’s right now, and it’s fundamentally changing the way work is done. The wireless revolution is not just about adapting applications so they can be used remotely. It’s ultimately about adopting entirely new applications that will reshape the way you do business.

The Mobilization CurveRevolutions don’t happen overnight, and an organization typically passes through several stages along the mobile maturity curve.

In the beginning, a few early adopters typically request mobile devices to suit their individual needs. Eventually the IT department consolidates this activity, usually for reasons of security and cost control. At this point, the company standardizes on a wireless platform and makes decisions about the handheld devices employees will use.

The next stage normally involves responding to individual lines of the business. These requests generally come from people who perform repetitive tasks in the field (such as sales reps) and realize that mobile applications would make them more efficient.

In the final stage, the wireless environment becomes fully integrated into daily business activities. Getting to this level of mobility may involve “thick apps,” or versatile applications that can perform a wide range of mobile tasks.

�制定有效的公司移动策略

BlackBerry解决方案的优势

利用400个公开发布的IT策略，BlackBerry企业解决方案使

管理员能够有效控制他们的无线解决方案—通过直观、综合

的IT策略管理工具。

群组IT策略

一个机构中不同的无线用户对于安全和信息访问有不同的要求。没有统一适用的策

略。BlackBerry解决方案为管理员提供了解决这一问题的方法，那就是部署反应机构

中不同用户和团队需求的群组策略。

默认IT策略

每个BlackBerry智能电话在激活后都能添加到一个可定制的基础IT策略中，以确保最

低水平的安全性。以此为起点，管理员可以创建用户群组并轻松地更改策略，以满足机

构的安全要求。

空中策略执行

IT策略设置能够以无线方式同步并分配到BlackBerry智能电话，因此需要管理和协调

大型环境的BlackBerry®企业服务器管理员能够轻松更改全公司的IT策略，无需要求用

户在他们的BlackBerry智能手机上修改。

在BlackBerry企业解决方案中，IT策略是从服务器发出的单向对外通信，这使管理员

能够确保每个BlackBerry智能手机都符合策略 — 根据IT策略的设计，一旦管理员发布

了一个策略，用户就无法干预或阻碍该策略的执行。此外，IT策略还带有独特的数字签

名，以确保只有指定的BlackBerry企业服务器能够向BlackBerry智能手机发送更新。

恶意软件控制

在PC世界中，用于防御病毒、特洛伊木马、蠕虫和间谍件（统称为恶意软件）的方法有

两个：检测和牵制。坏件检测需要使用经常更新的庞大本地数据库，或者一个保持开

放的在线数据库连接。这种方法适用于桌面计算机，但却不适用于移动设备。

BlackBerry企业解决方案在防御方面的着重点是牵制恶意程序。BlackBerry企业服务

器带有大量应用控制IT策略，允许管理员限制某个应用可使用的资源和用户数据。例

如，可以对内部或外部网域、手机、Bluetooth、USB和电子邮件及个人信息管理(PIM)等

用户数据施加限制。由于可以针对每个应用施加限制，因此管理员可以向获得信任的应

用授予更高的许可。

Developing an application mobilization plan for your business 1

Going Mobile

To compete in today’s marketplace, it’s not enough to be efficient on your home turf. Successful enterprises understand that knowledge workers must be able to do their jobs from more than one location. Going mobile—which encompasses much more than just mobile email access—can improve productivity, reduce costs and boost your bottom line.According to a recent industry report, “by 2009, 70% of knowledge work will – depend on a wireless and remote access infrastructure.” The mobile era isn’t the future: it’s right now, and it’s fundamentally changing the way work is done. The wireless revolution is not just about adapting applications so they can be used remotely. It’s ultimately about adopting entirely new applications that will reshape the way you do business.

The Mobilization CurveRevolutions don’t happen overnight, and an organization typically passes through several stages along the mobile maturity curve.

In the beginning, a few early adopters typically request mobile devices to suit their individual needs. Eventually the IT department consolidates this activity, usually for reasons of security and cost control. At this point, the company standardizes on a wireless platform and makes decisions about the handheld devices employees will use.

The next stage normally involves responding to individual lines of the business. These requests generally come from people who perform repetitive tasks in the field (such as sales reps) and realize that mobile applications would make them more efficient.

In the final stage, the wireless environment becomes fully integrated into daily business activities. Getting to this level of mobility may involve “thick apps,” or versatile applications that can perform a wide range of mobile tasks.

�制定有效的公司移动策略

BlackBerry解决方案的优势(续)

BlackBerry IT策略

如需查看BlackBerry IT策略的完整列表，请参见BlackBerry企业服务器策

略参考指南(PDF)，网址为: www.blackberry.com/go/security

对BlackBerry企业解决方案的控制根据BlackBerry企业解决方案的设计，管理员

能够对解决方案进行有效的控制。利用400多项IT策略，管理员能够建立具体的执

行功能，包括：

• 强制用户使用密码、支持复杂密码和超时

• 应用可用性

• 能在每个应用中执行的功能

• Bluetooth外设以及它们如何连接到BlackBerry智能手机

• BlackBerry®智能卡读卡器可对BlackBerry智能手机进行双因素验证

• 互联网浏览器的使用和功能

• IT策略更改通知

• 所有者信息设置

• 附件浏览和支持的格式

• 备份和同步要求及频率

• SMS、MMS和PIN to PIN消息功能

• S/MIME和PGP®要求

• 加密消息的密钥存储级别

• 内容保护力度

• 加密设置和证书的使用

• SIM卡可控制位置相关信息及呼叫功能等。

Developing an application mobilization plan for your business 1

Going Mobile

To compete in today’s marketplace, it’s not enough to be efficient on your home turf. Successful enterprises understand that knowledge workers must be able to do their jobs from more than one location. Going mobile—which encompasses much more than just mobile email access—can improve productivity, reduce costs and boost your bottom line.According to a recent industry report, “by 2009, 70% of knowledge work will – depend on a wireless and remote access infrastructure.” The mobile era isn’t the future: it’s right now, and it’s fundamentally changing the way work is done. The wireless revolution is not just about adapting applications so they can be used remotely. It’s ultimately about adopting entirely new applications that will reshape the way you do business.

The Mobilization CurveRevolutions don’t happen overnight, and an organization typically passes through several stages along the mobile maturity curve.

In the beginning, a few early adopters typically request mobile devices to suit their individual needs. Eventually the IT department consolidates this activity, usually for reasons of security and cost control. At this point, the company standardizes on a wireless platform and makes decisions about the handheld devices employees will use.

The next stage normally involves responding to individual lines of the business. These requests generally come from people who perform repetitive tasks in the field (such as sales reps) and realize that mobile applications would make them more efficient.

In the final stage, the wireless environment becomes fully integrated into daily business activities. Getting to this level of mobility may involve “thick apps,” or versatile applications that can perform a wide range of mobile tasks.

�制定有效的公司移动策略

易于部署和管理

采用BlackBerry企业解决方案的企业将获得易于使用的部署

和管理特性。

• 基于角色和群组的管理特性－通过角色授权和建立管理用户组帮助降低安全

和操作风险以及管理开销。

•无线IT策略执行－以快速、经济有效的方式从远端支持用户并管理公司策

略，用户无需将设备送到维修地点，IT部门在维护时也无需在物理设备上

操作。

•跟踪关键的设备数据－轻松监控载入的第三方应用、使用的IT策略、设备型

号、个人识别号(PIN)、软件版本和序列号等信息。

•BlackBerry® Web Desktop Manager－这一基于Web的应用程序减少了安

装在最终用户工作站上的BlackBerry软件组件，使BlackBerry智能手机的用

户能够利用任何支持浏览器的计算机安装软件并管理他们的设备，因此降

低了BlackBerry企业解决方案的总体拥有成本。

•BlackBerry® Monitoring Service－为管理员提供了改进的监控、告警、排

障和报告功能，支持主动式问题识别和解决，因此保持了BlackBerry 企业

解决方案基础设施的高可用性和出色性能。

BlackBerry解决方案目前广泛应用于全球各大公司、政府机构和中小型企业，因

为该产品提供的基础设施、安全性和功能使各个业务部门能够以无线方式访问各

种重要的商业信息—电子邮件，机构数据和语音，商业分析数据，客户关系管理

(CRM)和其它商业应用。BlackBerry无线解决方案能有效地帮助机构改进连接和

协作水平。

Developing an application mobilization plan for your business 1

Going Mobile

To compete in today’s marketplace, it’s not enough to be efficient on your home turf. Successful enterprises understand that knowledge workers must be able to do their jobs from more than one location. Going mobile—which encompasses much more than just mobile email access—can improve productivity, reduce costs and boost your bottom line.According to a recent industry report, “by 2009, 70% of knowledge work will – depend on a wireless and remote access infrastructure.” The mobile era isn’t the future: it’s right now, and it’s fundamentally changing the way work is done. The wireless revolution is not just about adapting applications so they can be used remotely. It’s ultimately about adopting entirely new applications that will reshape the way you do business.

The Mobilization CurveRevolutions don’t happen overnight, and an organization typically passes through several stages along the mobile maturity curve.

In the beginning, a few early adopters typically request mobile devices to suit their individual needs. Eventually the IT department consolidates this activity, usually for reasons of security and cost control. At this point, the company standardizes on a wireless platform and makes decisions about the handheld devices employees will use.

The next stage normally involves responding to individual lines of the business. These requests generally come from people who perform repetitive tasks in the field (such as sales reps) and realize that mobile applications would make them more efficient.

In the final stage, the wireless environment becomes fully integrated into daily business activities. Getting to this level of mobility may involve “thick apps,” or versatile applications that can perform a wide range of mobile tasks.

�0制定有效的公司移动策略

我们的促销产品旨在帮助您在投资之前更有效地评估

BlackBerry解决方案，以最少的投入为用户提供易用性和移

动特性。

更多信息请参见 www.blackberry.com/go/offers

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