GoMy shopping website 創業企劃書

GoMy shopping website

Apple Plus+

D9636007

D9636029

D9636039

D9636049

() ()

S.T.P

SWOT

(1) (2)

(3)

(4)


E-Mail




GoMy shopping website C2C C2B


300,000 20%

800,000 54%

200,000 13%

200,000 13%

1,500,000 100%



1.

2.

3. OEM

()

STAR

()

KPIBSC

360

STAR

()

Career RoadmapTraining Roadmap

()

Internet e

() e

e

() 2007

783 2006 51.8

2009

3,208 MI+LI 20042008 9

2008

9 32.4% 2008 5

S.T.P Segmentation

2000 627 2008 9 1,025

28% 45%

FIND2008 9

1996~20089

25%

2008 2004~2008

2004 2005 2006 2007 2008 (e)

192 310 516 774 1,070

61.46 66.45 50.00 38.24 %

33.05 33.88 38.51 41.73 44.03 %

389 605 824 1,081 1,360

55.53 36.20 31.19 25.81 %

66.95 66.12 61.49 58.27 55.97 %

581 915 1,340 1,855 2,430

57.49 46.45 38.43 31.00 %2008 9

(1) C2C

)

eBay.com

(2)C2B

Priceline.com

(3) B2C

Amazon.com


Market Targeting


eBayYahooPchome




Positioning


C2C C2B

SWOT Strengths Weaknesses

Opportunities Threats

3000

:

28%

http://zh.wikipedia.org/w/index.php?title=%E9%80%B2%E5%85%A5%E9%9A%9C%E7%A4%99&action=edit&redlink=1

iResearch2009 1.45

2008 27%2008

2,430 2007 31% 2009

3,000 3,208 31%

2003-2010

:2007~2010iResearch Inc2007

()

()

http://www.iii.org.tw/

() GoMy shopping website

3C

()

1000

1 200

n = 1000 p=200/1000 =0.2 q=0.8 za / 2 = 1.959963 0.1752 p 0.2248

6-12 2010 2011 2012 2013

1,995,000 3,990,000 5,386,500 6,463,800 7,110,180

699,000 1,396,500 1,885,275 2,262,330 2,488,560

1,296,000 2,593,500 3,501,225 4,201,470 4,621,620

345,000 931,500 1,257,525 1,509,030 1,659,933

60,000 60,000 60,000 60,000 60,000

405,000 991,500 1,317,525 1,569,030 1,719,933

891,000 1,602,000 2,183,700 2,632,440 2,901,687

100,000 100,000 100,000 100,000 100,000

791,000 1,502,000 2,083,700 2,532,440 2,801,687

http://cdnet.stpi.org.tw

http://www.stpi.org.tw/


4


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GoMy shopping website 創業企劃書