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2/2015

M I N D S C A P ES

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SUMMER 2015

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WE ATHER D IARY

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HOME

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SP ICED RHUBARB JU ICE

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MAR IMEKKO CL ASS ICS

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NEWS

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Summer l ife

Long strolls on city streets. Lazy afternoons in lush green parks. Finding time for yourself or having fun

with friends.

Marimekko wants to be a part of your summer. To bring colour and joy to those precious days. To inspire you to

enjoy the sun and the gentle patter of raindrops.

So let go and celebrate the summer magic!

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SUMMER 2015

P IKKU S U O M U (S MALL F I S H S CALE )

D ES I G N : AN N IK A R IMAL A , 1966

Pikku Suomu is one of the many Marimekko classics created by Annika Rimala who worked as a designer at

Marimekko from 1960 to 1982. Her designs were characterised by timelessness, practicality and humour.

DY YK dress

FLY YG I shorts

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VU O KS I (H I G H T ID E )

D ES I G N : A IN O -MA IJA ME TSO L A , 2014

Vuoksi depicts the movement of water on a windy day.

ZU MA dress

MALPA dress

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L IN D O dress

J O L I dress

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KE ITO L A IN EN (FAY )

D ES I G N : P I I A R IN N E , 2013

The abstract, round forms of the Keitolainen design were created with acrylic paint. For the final print composition,

the designer arranged her sketches into a pattern of overlapping and interlocking shapes.

S UVE TAR dress PÄ IVÄTÄR dress

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FR EES IA


Freesia is a playful design of stylised painted flowers.

F I I JA dress

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KO KO dress

K AMEE jacket K A IN U trousers

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KO KO dress

PERG A jacket

WEATHER D IARYMarimekko’s wonderfully atmospheric Sääpäiväkirja (weather diary) collection welcomes a new range of

inspired patterns by Aino-Maija Metsola. Her painterly designs appear on linen textiles, Sami Ruotsalainen’s Oiva (superb) tableware and this summer’s fashion collection. We caught up with Aino-Maija and talked

about her new designs and lifelong interest in weather.

Photos: Marimekko, Aino-Maija Metsola, Georgi Eremenko

TELL US SOMETHING ABOUT YOURSELF

I’m a designer and illustrator, who lives by the sea in Helsinki. I draw and paint patterns for fabrics, clothing, toys, tableware and stationery. I’ve also recently illus-trated children’s books. I’ve been designing prints for Marimekko since 2006.

YOUR FIRST SÄ ÄPÄIVÄKIRJA

DES IGNS CAME OUT IN AUTUMN 2013.

HOW DID IT COME ABOUT?

In early 2012, Marimekko’s design team got together to plan new themes for the autumn 2013 collection. We talked about this and that, including how weather af-fects people. We soon realised that many of us were interested in meteorological phenomena: rain, wind, sudden changes in weather. At the end of the previous year, Finland had also experienced its share of power-ful storms and unusual weather patterns. We eventu-ally decided that weather would be the perfect theme for a new, ambitious collection, which would include home textiles and Sami Ruotsalainen’s Oiva tableware. I would design the print patterns for the collection. We worked independently, but met on a regular basis to review sketches and discuss new ideas. My studio was soon covered in stacks of watercolours and ink draw-ings. I continued drawing and the final designs gradually emerged from my creative whirlwind.

WHAT WAS YOUR INSPIRATION FOR THIS

YEAR ’S NEW PAT TERNS AND COLOURS?

When I was painting the Luovi (tack) print, I was inspired by the motion of waves on a windy day. Because I live on an island, the sea is a profound element in my life. Whether I am walking along the shoreline, going for a jog or taking the ferry to downtown Helsinki, I’m always looking at the sea.

The blue Luovi print captures the mood of a sunny summer day, while the blue-grey version of the same print evokes the rise and fall of waves in early spring. The green colourway is both funny and relevant – espe-cially if you think about the Gulf of Finland. I go sailing there in the summer, and each year the water appears to be getting greener because of pollution.

HOW WOULD YOU DESCRIBE YOUR

REL ATIONSHIP TO NATURE AND DIFFERENT

T YPES OF WEATHER? HOW DO THEY REL ATE

TO YOUR PERSONAL MINDSCAPE?

My relationship to nature is a combination of curiosity and respect. And I’ve always been interested in plants. My floral passion probably stems from aesthetic reasons, though as a child I also collected and pressed wild flow-ers and plants. I also enjoy classifying things and love beautiful field guides. My most recent find was a won-derful field guide for wild mushrooms.

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LU OV I ( TACK )


The painterly Luovi print evokes rolling waves and strong winds at sea.

LU OV I linen fabric LU OV I cushion covers S U K AT MAKK AR ALL A glassware

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My attitude towards weather is optimistic. There is no such thing as bad weather if you’re dressed properly. Unfortunately, I’m not very practical and often forget to check the weather forecast. In the morning, I just look out the window and see what the sky looks like. I espe-cially like gloomy, wet days, when fog banks roll over the island, and everything is peaceful and eerily beauti-ful. But you don’t want that kind of weather to last for weeks. Right now I’m looking forward to warm, sunny summer days, with gentle patches of refreshing rain.

DO YOU HAVE ANY SÄ ÄPÄIVÄKIRJA

PRODUCTS IN YOUR OWN HOME?

I just finished sewing a pair of blue-grey Luovi curtains for my home. My original plan had been to buy the Kuuskajaskari linen fabric in Marimekko’s flagship store in downtown Helsinki, but I changed my mind and chose Luovi instead. I also have Sääpäiväkirja cushion covers, and I’m currently sewing cushions out of the Jussarö fabric. (Kuuskajaskari and Jussarö are names of islands.)

WHAT IS YOUR FAVOURITE ITEM

IN MARIMEKKO’S SUMMER FASHION

COLLECTION AND WHY?

Definitely the shorts! I plan to wear a pair of them all summer long. The white shorts are beautiful. But I’ll also need a pair of the patterned Luovi shorts, so I can go outdoors and enjoy nature to its fullest.

O IVA /SÄ ÄPÄ IVÄK IRJA

plate

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bowl

LU OV I cushion cover

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O IVA /SÄ ÄPÄ IVÄK IRJA mug O IVA /SÄ ÄPÄ IVÄK IRJA pitcher

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“I especially like gloomy, wet days, when

fog banks roll over the island, and everything

is peaceful and eerily beautiful.”


plate

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O IVA tableware

S U K AT MAKK AR ALL A glassware U N IKKO cotton fabric

HOME

S ITR U U NAP U U


The Sitruunapuu (lemon tree) pattern captures the atmosphere of a Mediterranean garden overflowing with fruit and flowers.

S ITR U U NAP U U cotton fabric S U K AT MAKK AR ALL A flute glass O IVA pitcher

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O IVA /S ITR U U NAP U U bowl

O IVA /S ITR U U NAP U U

mug

O IVA /S I I R TO L AP U UTAR HA

coffee cup

S U K AT MAKK AR ALL A

flute glass

O IVA /S I I R TO L AP U UTAR HA

bowl

S ITR U U NAP U U

apron

O IVA /S ITR U U NAP U U plate

S U K AT MAKK AR ALL A

stemware

O IVA pitcher

RHUBAR B SYRUP

4 dl rhubarb3 dl water3 dl sugar

½ dl lemon juice1 vanilla pod2 star anise

5 black peppercornsThumb-sized piece of fresh ginger

Pinch of salt

Sparkling mineral water

Use only the reddest rhubarb stalks. Wash, trim and chop the stalks. Split the vanilla pod lengthwise into two halves and slice the freshly peeled ginger. Mix all the

ingredients in a large saucepan and bring to a gentle boil over medium heat. Let the mixture simmer for about 15 minutes, then remove the saucepan from the heat.

Leave the syrup to cool slightly before straining it through a fine sieve into a glass bottle or jug. Store the syrup in the fridge. Mix with sparkling mineral water

to taste and serve as a refreshing drink.

Friendly tip: Decorate your pitcher of spiced rhubarb juice with a colourful rhubarb stalk.

SPICED RHUBARB JUICE

S ITR U U NAP U U cotton fabric S U K AT MAKK AR ALL A glassware O IVA tableware

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U N IKKO king duvet cover J U R M O & U N IKKO pillowcases

O IVA pitcher

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O IVA tableware

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MARIMEKKO CL ASS ICS

Classics are our essence, our history, our foundation. Timeless designs with their own unique stories.

U N IKKO

D ES I G N : MA I JA I SO L A , 1964

The Unikko (poppy) story began in 1964, shortly after the company’s founder Armi Ratia had announced that

Marimekko would never print a floral pattern. Flowers should only bloom in nature, she said. Maija Isola refused to obey

Armi’s orders and, in protest, created an entire collection of floral patterns. One of them was Unikko.

P I EN I U N IKKO, T I I L I S K IV I , J U HL AR A ITA & P I R P UT PAR P UT cushion covers

U N IKKO cotton fabric O IVA tableware

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K IVE T


The Kivet (stones) pattern builds on circles cut with scissors. The pattern was most likely inspired by the rough-edged

stones that were manually cleared from the designer’s atelier home’s grounds.

TASAR A ITA king duvet cover U N IKKO & TASAR A ITA pillowcases P I EN E T K IVE T cushion cover

S I I R TO L AP U UTAR HA

D ES I G N : MA I JA LO U EK AR I , 20 09

Siirtolapuutarha (city garden) is Maija Louekari’s brilliant line drawing which tells a tale of a journey from a bustling city centre to an allotment garden overflowing

with flowers and vegetables. The pattern was originally designed for the tableware and textiles in Marimekko’s Hyvässä seurassa (in good company) product family.

S I I R TO L AP U UTAR HA cotton fabric SUK AT MAKK AR ALL A glassware

KONKK ARONKK A cutlery O IVA tableware

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OIVA tableware

S U K AT MAKK AR ALL A glassware

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K A IVO


Maija Isola got the idea for the Kaivo (well) pattern when she was fetching water from a well.

Having dropped the bucket into the well, she watched how rippling circles formed on the surface of the water.

KAIVO cotton fabric O IVA tableware AR AR AT cushion cover

D I S C OVER THE N E W AR T O F PR INT MAK IN G V ID EO AT

youtube.com/marimekkovideo

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#MARIMEKKOLIFE

In May, we invite you to meet inspirational women from some of the world’s greatest cities.

Get to know their thoughts, dreams, style, and favourite hometown spots.

We will also invite you to share your moments of life. Stay tuned for more information – follow us

on Instagram, Facebook and marimekko.com.

JOIN OUR CUSTOMER

PROGRAMME!

Benefits, invitations to events, the latest Marimekko news. Join our customer programme at marimekko.com/join.

AUTUMN/WINTER 2015

In March, Marimekko’s autumn/winter 2015 fashion collection made its debut in Tokyo. One week later, the collection was

shown in New York, Sydney, Stockholm and Helsinki. See more pictures on Instagram and Facebook (@marimekkoglobal).

The autumn collection starts arriving in stores in July.

STORE OPENINGS IN THE

MIDDLE EAST

Two Marimekko stores were opened in Dubai, United Arab Emirates, in March and April. One in Boxpark, Dubai’s latest high-end retail district, and the other in Dubai Mall.

The Boxpark store also has a Marimekko café.

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BANGKOK & SINGAPORE

Marimekko is expanding – new stores in Southeast Asia!

In April, a new Marimekko store was opened in Bangkok, the capital of Thailand. The store is located in Central World, one of the city’s biggest and busiest shopping centres. Marimekko Singapore will open its doors later

this summer at the Capitol Piazza shopping centre.

MILAN DESIGN WEEK

Marimekko presented its vision of urban living at Spazio Rossana Orlandi during Milan Design Week on 14–19 April 2015.

Based on the theme of Marimekko’s autumn/winter 2015 home collection Mindscapes, the creative installation took a close

look at city architecture and the rhythm we live in. It examined how urban people can find moments of empowerment and peace in their hectic everyday lives by bringing elements of

nature into their homes.

FOLLOW US :

facebook.com/marimekkoglobal

instagram.com/marimekkoglobal

twitter.com/marimekkoglobal

pinterest.com/marimekko

youtube.com/marimekkovideo

© Marimekko Corporation

Puusepänkatu 4, 00880 Helsinki, Finland

Tel. +358 9 75 871

[email protected]

[email protected]

www.marimekko.com

The availability of products varies from store to store.

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