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Intel (Integrated Electronics) Case Study By- Jyoti Gupta Honey Nith Rajan Agrawal Madhu Mit Shah Rohan Sachdeva

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Intel (Integrated Electronics)Case StudyBy- Jyoti Gupta Honey NitharwalRajan AgrawalMadhur GandhiMit Shah Rohan Sachdeva Startedin19!"ythreeengineer#todeveloptechnology $or #ilicon "a#ed chip#%Main"uyerwa#Bu#ico&'aJapane#eco&panythat &anu$actured calculator#%())('world*#+r#t&icroproce##orchip&ade"y,ntelwa# relea#ed in 19-1A$terthe#ucce##o$())(',ntelrelea#edthe!))! &icroproce##or in 19-.' which wa# u#ed in a /0 called Mar1-!%Relea#ed!)!)in19-(and!)!-!)!!in19-!%thelater wa# cho#en "y ,BM to &a1e new /0# and it "eca&e a huge #ucce##2hi#wa#$ollowed"ytherelea#eo$!).!'whichwa#the +r#tproce##orthatcouldrunprograwritten$orit# predece##or% No &ajor &ar1eting #trategy% 3ependent on co&puter vendor# and #o$tware pu"li#her#% ,ntel relied on 45M 64riginal 57uip&ent Manu$acture#8 9ittle awarene## a"out advanced &icro-proce##or and their co#t #aving per$or&ance% ,ncrea#e end-u#er awarene##% Ma1e the co&puter vendor# 1nowledgea"le a"out their &icroproce##or#% Branding co&ponent# in order to protect their trade&ar1 and +ght co&petition $ro& AM3 ,nnovative #trategy $or a pure technology co&pany to co&&unicate directly with end-u#er#%,t increa#ed con#u&er awarene## a"out &icroproce##or#%,t "uilt it#el$ a# a "rand a&ong it# con#u&er#%2he tru#t a&ong the con#u&er# a"out the "rand re#ulted in increa#ed de&and%Intel-The Computer Inside0reated a cooperative $und where :; o$ purcha#e price o$ &icroproce##or# wa# 1ept a#ide $or adverti#e&ent%uality o$ &icroproce##or# declined0o&plaint# again#t ,ntel $or u#ing a"u#ive &ar1eting practice#0o&petitor# increa#ed $ocu# on &ar1eting which created con#u&er# perception o$ the& "eing goodAccu#ed o$ charging high price# reduced con#u&er con+dence,&prove 7uality o$ product#,nnovate $a#ter due to increa#ed co&petition0o&petitive pricing #trategy0ontinue with their &ar1eting ca&paign &a1ing con#u&er# aware a"out their every new innovation