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Harnessing the Power of Social Media Sheena Koshy

Harnessing the Power of Social Media

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My Social Media presentation for iStart Jax workshop

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Page 1: Harnessing the Power of Social Media

Harnessing  the  Power  of  Social  Media      

Sheena  Koshy    

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Social  media  is  an  umbrella  term  that  defines  

the  various  ac<vi<es  that  integrate  technology,  social  

interac<on,  and  the  construc<on  of  words,  pictures,  

videos  &  audio.                                                                                                                                                                                                                              hAp://www.wikipedia.org    

“It  is  the  democra<za<on  of  informa<on  transforming  people  from  

content  readers  into  publishers.  It  is  the  shiH  from  a  broadcast  

mechanism  –  one  to  many  –  to  a  many  to  many  model,  rooted  in  

conversa<ons  between  authors,  people  and  peers.”  –  Brian  Solis  

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It is not a fad.

It is a fundamental shift

in the way we communicate.

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Immerse  yourself  in  the  conversa<on  

Facebook    

TwiAer    

LinkedIn  

Blog    

YouTube    

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Social  Media  Pla-orm  /  Type  of  Info  Needed  

Facebook   Twi;er   LinkedIn   YouTube   Blog    

To  begin    

•   User  Name    

•   Logo    

•   Company  informa<on    

Graphics    Timeline  -­‐  Profile  Picture,  Cover  Picture      

Background  Graphic    

Company  Logo    

Avatar,  Background    

Template    Avatar    Name    

Content     2-­‐3  updates  /  day    

4-­‐5  updates  /  day    

1  /  day     1  /  week  ?   1/  day    

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Creating a Social Media

Campaign

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•  Audience  –  who  are  you  talking  to?    

•  Research  -­‐  Conduct  Social  Media  Audit,  If  there  is  an  established  social  media  presence    

•  Set  a  goal:  the  business  outcome  -­‐  What  you  want  your  campaign  to  achieve.  

•  Establish  strategies:  The  broad  approaches  you  are  going  to  take  in  order  to  achieve  the  goal.  

•  Define  objec<ves  for  each  strategy.  Objec<ves  are  the  measurable  tasks  that  will  be  undertaken  in  order  to  realize  the  strategies.  

•  Develop  tac<cs  -­‐  the  tools  that  will  be  used  in  order  to  achieve  the  objec<ves.  

•  Measure  your  outcome    

Building  campaigns  

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Listen  

Measure  

Engage  

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Facebook   Twi;er   LinkedIn   YouTube   Blog    

Listening  /  

Monitoring    

Google  Keyword  Tool    

Google  Insights  

Wildfire  

Google  Keyword  Tool    

Google  Insights  

Wildfire  

Tweriod  

Google  Keyword  Tool    

Google  Insights  

Wildfire  

Google  Keyword  Tool    

Google  Insights  

Wildfire  

Google  Keyword  Tool    

Google  Insights  

Wildfire  Technora<  

Scheduling    Hootsuite  Tweetdeck  CoTweet  

Plaborms:  

Blogger  Tumblr  Wordpress.com    Wordpres.org  

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Resources  

Mashable  –  www.mashable.com    

Social  Media  Examiner  –  www.socialmediaexaminer.com    

Who’s  Blogging  What  -­‐  hAp://whosbloggingwhat.com      

Mediabistro  –  www.mediabistro.com      

Alltop  –  www.alltop.com    

Brian  Solis  –  www.briansolis.com      

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Cautionary Tales ‒ when

consumers go viral

www.mashable.com

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Successful viral campaigns

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•  Hurricane  Irene  TwiAer  account  (Aug,  2011)  

“BTW,  twee*ng  messages  to  @irene  doesn’t  deliver  messages  to  the  hurricane.  Sorry”  hAp://adage.com/ar<cle/digital/irene-­‐agency/229516/    

•  Will  it  Blend?  hAp://www.youtube.com/watch?v=K0m4x0y3QNw    

Blendtec  –  188,  170,  865  views  on  YouTube  since  Oct  2006    

•  Pink  Glove  Dance    Providence  St.  Vincent  Medical  Center  &  Medline    

www.pinkglovedance.com  

Buzzfeed   HUGE  agency  

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Conversa<on  is  

happening  about  

your  brand/product  

with  or  without  

your  par<cipa<on.    

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Thank  you!    

Let’s  connect  on    

www.linkedin.com/in/sheenakoshyc  

www.twiAer.com/startupjax  /  www.twiAer.com/sheenakoshyc    

[email protected]