Healthcare Finalppt

8/6/2019 Healthcare Finalppt

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CONTENTS

Executive Summary1

1

Introduction2

2

Research Objective

3

3

Research Methodology4

Research Analysis

5

Suggestions8

SWOT Analysis6

Key Findings7


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EXECUTIVE SUMMARY

This project aims at understanding the scope of our

healthcare magazine in the market

The research was carried out on four different

samples

The geographical areas included most parts of Delhiand NCR(Noida)

The study revealed perception of these samples in

relation to our magazine supported by our two

different business models

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INTRODUCTION

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HEALTHY

LIVING


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Healthcare publication

Health related magazines

Published by Government, Corporates or Healthcare

Institutions

Detailed information on health related aspects

Advertisement facility

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RESEARCH OBJECTIVE

To identify the potential of our healthcare

magazine in the market

To understand the perception of different targetsegments for our business models

To understand the perception of Corporatesregarding advertisement or promotion of

product in healthcare magazine

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RESEARCH METHODOLOGY

No. of samples : 100

Sample description:

Project duration: 45 days

Survey method: Personal interviewing, telephonic interviewing

Areas covered: Delhi & Noida

Statistics used: MS Excel & MS PowerPoint

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Regions covered

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Rajouri gardenJanakpuri

Subhash nagar

Tagore garden

Punjabi bagh

Paschim viharHari nagar East of kailash

Lajpat nagar

Defence colony

Amar colony

Pitampura


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RESEARCH ANALYSIS

Target segmentation

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The research was carried

out on 4 different samples

including chemist, doctors

clinic, hospital pharmacies& Corporates

The pie chart indicates

their relative proportion in

100


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Analysis

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Analysis-Part 1

SAMPLE A

SAMPLE BSAMPLE C


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Model understanding

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This graph indicates that all the 95

respondents had a clear

understanding of both our business

models

SAMPLE TYPE

NO.OF R

ESPONDENT


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Agreement to doing business with us

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This graph indicates that out of total 95 samples, only 22% people

might do business with us. Rest 78% dont want to enter into

business with us

NO. OF RESPONDENTS

AG

REE

MENT


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Reasons for non-agreement

NO. OF RESPONDENTS

REA

SONS


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From this point on, the analysis will be shown for

only those respondents who agree or strongly agree to

do business with usNo. of respondents who agree to do business with us

are 21

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Model preference

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A A

B B

Sample A- 50% preference for model A & 50% for model B

Sample B- 44% preference for model A & 56% for model B


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Reasons for choice of model

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Customer perception

NO. OF RESPONDENTS

PERC

EPTION

Most of the chemists (sample A) say that the customers may or may not buy

(67%) Most of the receptionists (sample B) say that they might not buy (55%)


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No. of Readers

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Reasons for


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Price reasonability

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Out of total 21, 57% people say that the price is somewhat reasonable

24% say that it is reasonable

9.5% say that it is unreasonable

9.5% say that it is very unreasonable

NO. OF RESPONDENTS

RESPONSE


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Commission satisfaction

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62% people are highly satisfied with provided commission

33% people are satisfied

5% people are somewhat satisfied

RESPONSE

NO.OFR

ESP

ONDEN

TS


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Model success

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NO. OF PEOPLE

MODEL

SUCES

S

All the 21 respondents think that these models would be a success


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Success rating

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SUCCESS RATE

NO.OF

PEOPL

E

57% respondents give 4 on 7


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Other healthcare magazine

YES- 3 THE WEEK health

THE DAILY healthcare

Dental care

B POSITIVE

NO- 18

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Analysis- Part 2

5 corporate houses chosen for the survey are- Hospaccx

Sanrad international

Health sanctuary limited

Moolchand medicity B Braun

The agreed set of respondents were interviewed

telephonically and the responses were noted

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Advertisement in healthcare magazine

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NO. OF RESPONDENTS

RESPONSE

All the five respondents advertise in healthcare magazines


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Choice of magazine

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The most preferred magazine for advertisement is Express Healthcare

MAGAZINE TYPE

NO.O

FR

ESPONDENTS


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Frequency of advertisement

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NO. OF RESPONDENTS

FREQUE

NCY

2 respondents say that their frequency is bi-annualAn important observation was that 2 respondents agreed that the frequency

of advertisement is variable depending on what is to be advertised


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Factors attracting advertisement in preferred magazine

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Express Healthcare is preferred due to good no. of readers


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ROI expectance

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Required Space

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DIMENSION

NO.OF

RESP

ONDEN

TS

80% of respondents prefer full page advertisement80% say it depends on idea to be promoted20% say they prefer half page


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Advertisement Accomplished objective

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80% of the respondents feel that advertisement

in the preferred magazine has accomplished

their objective

C i d


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Cost invested

Out of the five respondents, only one agreed to

disclose the cost which they spend on advertisement

B Braun has a annual contract ranging between

75000-1.5lac

Rest four respondents did not disclose their cost

invested

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Non-preference of other magazines

FACTORS

N

O.OF

RESP

ONDENT

S

60% of the respondents say that they dont prefer advertising in other

magazines due to less no. of readers20% each say that due to less popularity & advertising not being helpful, they

dont advertise in other magazines


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Switching to other healthcare magazine

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Most of the respondents say that they wont switch to other

healthcare magazine even at an economical cost20% say that it depends on readers

SWOT ANALYSIS


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StrengthsContent Large customer base

Health conscious

customers Advertisement

opportunities

Opportunitiese-magazine Paid articles Promotion of

magazine Home delivery Online Bookings

Threats High cost Competitors lower

price Internet

Weaknesses

Distribution channels Distribution points Difficult Accessibility

SWOT ANALYSIS

KEY FINDINGS


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KEY FINDINGS

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SUGGESTIONS


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SUGGESTIONS

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H lth R l t d M i


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Healthcare Related Magazine

Express healthcare

Pharmabiz

Expess Pharma

Pharma Buzz

DMA

Medical Buyer

P ti l St t i


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Promotional Strategies

E- Subscription

Extensive Media Coverage on Healthcare news Encompasses latest news related with healthcare.

Current technological advancements in healthcare sector

Advertisement of various corporates with related segments.

Publishing the updated coming events to be undergone at a

bigger scale e.g. National seminar & conference to increase the

participation thereby facilitating in enhancement of knowledge.

Case study discussions.

Scientific paper publication.

Latest trends in various healthcare domains.

www.themegallery.com


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Sample magazine distribution free of cost at big

healthcare gatherings. Providing variable discounts on different subscription.

Organizing various seminars focusing healthcare.

Sponsoring healthcare events.

Providing high commission to vendors initially.

Looping up all the healthcare providers in promoting the

magazine.

Welcoming the suggestion & feedback to improve themagazine.

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Documents

Healthcare Finalppt