5 - 1 © 2011 Pearson Education, Inc. publishing as Prentice Hall
5 Design of Goods
Hei!er and "enderHei!er and "ender
#perations $anagement, 10e#perations $anagement, 10e
Principles o% #perations $anagement, &ePrinciples o% #perations $anagement, &e
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5 - 2 © 2011 Pearson Education, Inc. publishing as Prentice Hall
)cope o%
teams
Quality FunctionQuality Function Deployment Deployment 
1. Identi% customer wants
2. Identi% how the goodser*ice will satis% customer wants
. "elate customer wants to product hows
3. Identi% relationships between the %irm4s hows
5. e*elop importance ratings
. E*aluate competing products
 
5 - 3 © 2011 Pearson Education, Inc. publishing as Prentice Hall
QFD House of Quality QFD House of Quality 
"elationship matri7
Interrelationships
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+echnical e*aluation
5 - 5 © 2011 Pearson Education, Inc. publishing as Prentice Hall
House of Quality ExampleHouse of Quality Example
 9our team has been charged with designing a new camera %or :reat ameras, Inc.
 
House of Quality ExampleHouse of Quality Example
ustomer  importance
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8hat the customer
 
5 - 6 © 2011 Pearson Education, Inc. publishing as Prentice Hall
House of Quality ExampleHouse of Quality Example
 
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"elationships between the things we can do
 
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House of Quality ExampleHouse of Quality Example
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5 - 11 © 2011 Pearson Education, Inc. publishing as Prentice Hall
House of Quality ExampleHouse of Quality Example
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How well do competing products meet customer wants
 
 
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House of Quality ExampleHouse of Quality Example
 
 
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House of Quality ExampleHouse of Quality Example
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House of Quality SequenceHouse of Quality Sequence
igure 5.3
eploing resources through the organi!ation in response to customer re/uirements
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;ualit plan
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esign characteristics
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Organizing for ProductOrganizing for Product Development Development 
Historicall distinct departments
hampion
 
5 - 1 © 2011 Pearson Education, Inc. publishing as Prentice Hall
Organizing for ProductOrganizing for Product Development Development 
+eam approach
ross %unctional representati*es %rom all disciplines or %unctions
Product de*elopment teams, design %or manu%acturabilit teams, *alue engineering teams
Fapanese Gwhole organi!ation approach
o organi!ational di*isions
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Manufacturaility and Manufacturaility and   !alue Engineering !alue Engineering 
Aene%itsJ
2. "eduction o% en*ironmental impact
. dditional standardi!ation o% products
5. Impro*ed 'ob design and 'ob sa%et
. Impro*ed maintainabilit <ser*iceabilit> o% the product
6. "obust design
5 - 1& © 2011 Pearson Education, Inc. publishing as Prentice Hall
"ost #eduction of a $rac%et"ost #eduction of a $rac%et via !alue Engineering via !alue Engineering 
igure 5.5
5 - 1@ © 2011 Pearson Education, Inc. publishing as Prentice Hall
&ssues for Product&ssues for Product Development Development 
"obust design
$odular design
omputer-aided design <>
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#oust Design#oust Design
Product is designed so that small *ariations in production or assembl do not ad*ersel a%%ect the product
+picall results in lower cost and higher /ualit
 
5 - 21 © 2011 Pearson Education, Inc. publishing as Prentice Hall
Modular DesignModular Design
dds %le7ibilit to both production and mar(eting
Impro*ed abilit to satis% customer re/uirements
 
5 - 22 © 2011 Pearson Education, Inc. publishing as Prentice Hall
Csing computers to design products and prepare engineering documentation
)horter de*elopment ccles, impro*ed accurac, lower cost
In%ormation and designs can be deploed worldwide
"omputer 'ided Design"omputer 'ided Design ("'D)("'D)
 
5 - 2 © 2011 Pearson Education, Inc. publishing as Prentice Hall
esign %or $anu%acturing and ssembl <$>
)ol*e manu%acturing problems during the design stage
- #b'ect $odeling
through the internet
 
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"omputer*'ided"omputer*'ided Manufacturing ("'M)Manufacturing ("'M)
Ctili!ing speciali!ed computers and program to control manu%acturing e/uipment
#%ten dri*en b the sstem <$>
 
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1. Product /ualit
$enefits of "'D+"'M $enefits of "'D+"'M 
 
5 - 2 © 2011 Pearson Education, Inc. publishing as Prentice Hall
!irtual #eality ,ec-nology !irtual #eality ,ec-nology 
omputer technolog used to de*elop an interacti*e, - model o% a product %rom the basic data
llows people to Lsee4 the %inished design be%ore a phsical model is built
 
5 - 26 © 2011 Pearson Education, Inc. publishing as Prentice Hall
!alue 'nalysis!alue 'nalysis
ocuses on design impro*ement during production
 
5 - 2& © 2011 Pearson Education, Inc. publishing as Prentice Hall
Et-ics. EnvironmentallyEt-ics. Environmentally Friendly Designs. andFriendly Designs. and
Sustainaility Sustainaility 
It is possible to enhance producti*it and deli*er goods and ser*ices in an en*ironmentall and ethicall responsible manner 
In #$, sustainabilit means ecological stabilit