HELMETS New Pics

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    Suraj Prajapati 74

    Purva Raut 78

    Anju Singh 99Swati Singh 106

    Pratik Tiwari 112

    Suraj Yadav 121

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    Ride with style

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    Helmets are a form of protectivegear worn on the head to protectthe head from injuries.

    The use of helmets date back tothe ancient Greek soldiers whowore thick leather or bronzehelmets to protect their head fromsword blows and arrows.

    Now in the 21st century soldiersstill wear helmets made fromKevlar rather than metal to protecttheir head from bullets andfragments, not only soldiers butalso sports men , work men andalso it is used for protective andemergency services.

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    To successfully create unique concepts in the field of Helmets

    with a mixture of modernity and tradition. Taking best of both

    the worlds along with incredible infrastructure, Rider would

    like to be the largest producer of the best quality helmets.

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    Every time someone somewhere wears a Rider helmet,we believe that there is trust riding on the wheels, we

    believe that there is life riding on the two-wheels andthere are hopes and aspirations riding on the protection

    that we are providing through Rider.

    For us, quality is a lot more than a buzz word since it isa matter of life for the user of our product. We practicethe same commitment in all our dealings, with our

    people and with all our business associates.

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    In our lives, we cannot be certain as to what may happen. Onecould meet with any sort of an accident at given point of time.

    Accidents are events that occur unexpectedly and may causeinjury or damage.

    Hence it is impossible to eliminate accidents but one can take

    precautions and follow safety measures to reduce the impact ofan accident.

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    Works by triggering an endothermic chemicalreaction

    helmet immediately cools the motorcyclists

    head Combining our quality helmets with

    this revolutionary brain cooling device

    gives us an edge over competitors

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    Cost efficient product

    Polarized glass

    Attractive products withcustomized graphics

    High price of

    customized helmets

    As per the government laws

    helmets for both the riders is

    mandatory, this opens an

    additional market for us.

    Booming market

    Tough Competition fromthe familiar brands like

    Studs and Vega

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    SO

    As per the government

    laws helmets for both the

    riders is mandatory, this

    opens an additionalmarket for us.

    WO

    High price of

    customized helmets

    Competitors

    ST

    Polarized glassAttractive products

    with customized graphics

    Cost efficient product

    WT

    High price ofcustomized helmets

    Competitors

    Tough Competition

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    Product

    Type Helmets1.Full face helmet

    2.Open face helmet

    3.Sporting helmets

    Features Cost efficient products

    100% U.V glass

    Customized graphic

    PLC Our product lie in introduction period

    Identification brand nameRider Helmets

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    Metropolitan Cities, small cities, towns

    Density of Area: Urban, Semi-urban, Rural

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    So, as a new comer our pricing strategy is to

    introduce our products in the market at lower

    prices so as to create the huge demand in the

    market and to compete with other competitors.

    As we come up in the demand, we will

    increase our prices and will provide more

    efficient and affordable helmets

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    Market segmentation is the process inmarketing of dividing a market into distinctsubsets (segments) that behave in the same

    way or have similar needs Variables Used for Segmentation

    1. Behavioral2. Non- Behavioral

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    Metropolitan Cities, major cities of the states, and towns.

    Density of Area: Urban, Semi-urban, Rural

    Ageall age group genderBoth Male and Female Incomemiddle & high end consumer occupationstudent, working and retired people

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    Occasions : regular occasions

    Benefits : quality, economy, speed. User status : potential users regular users

    User rate : medium to heavy user

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    Attitude towards product: positive,

    enthusiastic

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    Youth market (20-25 years)

    Middle aged market(36-50 years)

    upper middle(Rs.120,001-160,000 p.a)

    lower middle(Rs. 40,001-80,000 )

    Positioning by product attributes: customized helmet for elite

    class Positioning by price value: lower income groups

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    Competitor

    Popular Brands like Vega,

    Studds etc

    Supplier

    A market with many suppliers for

    parts and supplies. So not much

    power of supplier.

    Threat of new Entry

    New helmets can be launched by

    already existing brands, even new

    companies can enter

    Buyer

    A huge market where new bikes being

    purchased everyday and pillion riders a

    new target market

    Not many helmets in designer segment so

    huge buyer market

    Porters 5

    Forces

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    Government support to purchase

    helmets for safe driving

    Rise in price of petrol, diesel

    Motivation from friends and relatives

    to buy our product

    New innovation for helmets

    market

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    NBT & BT = 42,000/-

    (NAVBHARAT & BOMBAY TIMES)

    Digital Media = NIL (Bhartiads.co.in)

    Sports magazine = 10,000/-

    News channel & M TV = 4,00,000/-

    Hoarding outside

    showroom = 10,60,000/-

    Incentive to retailers = 2% of sales

    Copy right of thermo tech. = 1,00,000/-

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    Serving customers

    Welfare of management

    Relationships with Suppliers

    Responsibilities to Society

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    Sales analysis

    Marketing cost

    Marketing-effectiveness rating review

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    Setting standards based on plans

    Correcting deviations from standards and

    plans

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