HES Brochure

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HOME ELECTRONICS SHOW 2012th th

26 - 28 Oct, Hall No. 14, Pragati Maidan, New Delhi, India

IN ASSOCIATION WITH

TM

ORGANISED BY

EXPERIENCE FUTURE. LIVE

NEW DELHI

CEAMAConsumer Electronics and

Appliances Manufacturers Association


2/16

InvitationDear Industry Colleagues,

The Indian consumer electronics industry has seen phenomenal growth and success in the

last 5 years with the compound annual growth rate (CAGR) for the industry been recorded

at 20 per cent between 2005 and 2010.

The overall growth, according to the Consumer Electronics and Appliances Manufacturers

Association (CEAMA) for 2012 is projected to be over 15 percent. Further the Indian

population in the age group of 15 to 59 forms the real consumer base, this population is

estimated to grow up to 800 million by 2016. Strong economic growth, coupled with

increased purchasing power, will therefore continue to drive demand for consumer

electronics over the next five years.

In the backdrop of the above facts and to further catalyze the exponential growth of the industry, iTEN Media in

association with CEAMA has launched an international trade show which would offer an unprecedented

opportunity for the global consumer electronics industry to exhibit and explore in one of the most dynamic and

fastest growing economies in the world.

Home Electronics Show 2012 (HES-New Delhi) will create a cost effective and unified platform for the industry to

showcase their products, offerings, capabilities and innovations in each of the consumer electronic segments to

the Indian consumer market.

It envisions being a three day high energy consumer electronics extravaganza to be held during 26th 28th

October, 2012 in the very bustling market place and the capital city of India, New Delhi. Supported by worlds

leading consumer electronics associations, leading trade and mass media organizations and adhering to highest

international standards of customer service, organizing and onsite experiences, HES-New Delhi will facilitate

global participation in a secure and business friendly environment.

It is my privilege to invite you on behalf of CEAMA to participate in the Home Electronics Show 2012.

Looking forward to your support in making HES-New Delhi a truly global forum.

Ravinder Zutshi

Chairman-Steering Committee

and Deputy Managing Director

Samsung India

HES-New Delhi

www.hesweb.org

Mr. Ravinder Zutshi


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The Indian Consumer Electronics IndustryThe USD 10.4 billion Indian consumer electronics

industry has seen phenomenal growth & success in

the last 5 years with the compound annual growth rate

(CAGR) for the industry been recorded at nearly 20 per

cent between 2005 and 2010. Following are the keyindicators:

The overall small appliances market is estimated

at USD 1.2 billion, growing 15-18% a year. The

premium segment grows around 30% a year.

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Overall growth, according to the Consumer

Electronics and Appliances Manufacturers

Association (CEAMA), for 2010 was 12-13

per cent.

CEAMA has projected overall industry growth in

2012 to be over 15 per cent.

The size of Flat Panel Display (LCD + Plasma) is

estimated to be 5.5 million units in 2011 from 3

million units in 2010. It is expected to grow to 20.8

million units in 2015, a CAGR of 39%.

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Refrigerator market is estimated to be 12

million units in 2011 from 10 million units

in 2010.

Washing machine market is estimated to be 6

million units in 2011 from the 5 million unitsin 2010.

Residential ACs in India likely to touch 6.5

million units by 2015, the combined size of AC

market is USD 2.2 billion, of which USD 1.5

billion was for room AC, this would touch USD

3.3 billion by 2015.

The domestic compact camera segment is

estimated to be 2.1 million units and isexpected to touch 3.2 million units in 2012.

On the back of the robust growth of these

categories, CEAMA predicted that the sector is

set to grow at 20 per cent every year for the

next five years.


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www.hesweb.org

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ICTE production in the country could grow to

USD 400 billion by 2020, including USD 80

billion of exports.

The consumer trend has shifted towards

premium, digital, big size and aesthetics, as

per the latest reports from CEAMA.

The year saw companies betting big on the

High Definition Television (HDTV) with leading

players expanding the market by launching

LCD and LED TVs on the platform.

The biggest trend this year was the shift to flat

panel television from CRTVs.

LED and LCD television will be the future; the

growth has been almost 100 per cent.

Home appliances like refrigerators and

washing machines were not behind, as the

silent direct drive technology made its

presence felt.

The year 2010 for consumer durable industry

witnessed upcoming trends in the market with

advanced and smart technologies for consumers.

Globally, the electronics industry is valued at

about USD 1.75 trillion and is one of the largest

and fastest growing manufacturing sectors inthe world.

The ICTE sector in India has been growing at a

compounded annual growth rate of 16 percent

in the last five years, valued at USD 26.6 billion.

The government has decided to launch a brand

building initiative to promote India as a

preferred destination for investment in the

electronics industry.The proposed National Policy of Electronics,

2011 will involve an investment of USD 100

billion and aims to create 28 million jobs

by 2020.

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Industry Retrospect 2010-2011


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Consumer electronics products associated

with a high-status image are increasing

their presence. Set to grow in the New Year,

as consumers yearn for bigger and

better products.The organised retail channel is gradually

gaining strength with large format electronics

stores offering world-class ambience, multiple

brands under one roof & competitive prices.

Replacement cycle for television and domestic

appliances reduced to four & five years from

nine & twelve respectively.

Faster rate of technology obsolescence hasreduced technology cost, fuelling demand.

Firms register 40 per cent growth this festive

season, double from 2010 on account of up

trading and higher demand.

70 per cent of Indian electronics market

depends on import of both finished goods and

components.

Imports worth USD 20 billion, exports worthUSD 4 billion for electronics goods between

April 2010 and March 2011.

With an economy on a rapid growth path,

consumers were willing to spend more and high

price don't appear to be a deterrent. No

complaining by the consumer durables

companies, all that they have in mind is Bring on

the New Year.

The OpportunityF

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The Indian population in the age group of 15 to

59 is estimated to grow to 800 million by 2016

forms the real consumer base.

Household income for this base in top 20

boom cities in India is projected to grow at 10

per cent pa over the next eight years.

Strong economic growth, coupled with

increased purchasing power, will continue to

drive demand for consumer electronics over

the forecast period.

Rising incomes, growing aspirations,

increased awareness and greater exposure to

media have encouraged young consumers to

spend on such products.

Easy Affordability of Consumer Goods with the

emergence of concepts such as quick and

easy loan, zero EMI charges, loan through

credit card, loan over phone etc.

Trend-setting consumers are willing to

upgrade and purchase the latest products,

which are perceived to be most desirable.


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www.hesweb.org

In order to keep in pace with the growing market,

many consumer durables companies announced a

series of investments, some of the key ones being:

Videocon setting up a TV manufacturing

unit at Manamadurai in Tamil Nadu withan investment of USD 0.33 billion (INR 1,500

crore).

LG Electronics to spend USD 0.31 billion (INR

1,400 crore) over three years to hike capacity

and build a third factory, possibly in Chennai,

as it looks to step up production.

Samsung has invested USD 75 million (INR

343.9 crore) to set up a new refrigerator

manufacturing unit.

Panasonic is developing a state-of-the-art

manufacturing unit along with R&D facility in

Haryana, with an investment of around USD

250 million, and further announced its plans to

set up its first facility for making equipment

used in arc welding at an investment of

Rs 95 crore.

Bosch and Siemens Home Appliances Group(BSH) enters the Indian home appliances

market and would invest USD 106 million (INR

479.27 crore) for setting up a manufacturing

facility in Tamil Nadu.

Daikin Airconditioning India Pvt Ltd, the fully-

owned subsidiary of Daikin Industries Ltd,

Japan, has announced its second phase of

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investment of USD 55.5 million (INR 250 crore) for

India expansion.

Haier India in the process of investing USD 22

million (INR 100 crore) to set up a new line at its

Pune facility to start producing air conditioners

and washing machines.

Westinghouse Electric Corporation forays into

the Indian home appliances market, plans to

invest USD 15.5 million (INR 70 crore) in the

next three years.

NDS Group Ltd that creates technologies and

applications for digital pay TV today said it will

invest USD 440 million (INR 2160 crore) in the

next five years in India.Hi-Rel Power Electronics (HRPE) has been

acquired by Japanese conglomerate Hitachi,

which has identified India as the fifth key

management area for further business

expansion.

Orient Fans enters into the home appliances

market with a range of products, including

mixer grinders, room- cooler among othersunder the brand name Orient Actus.

Companies are investing heavily in ramping up both

distribution and production to take advantage of the

boom. According to industry estimates, the

investment in increasing production capacity

alone will be closer to USD 1.5 billion in the next

few years.

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Ongoing Investments


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Consumer electronic trade shows like the

International CES in Las Vegas, IFA in Berlin and

CeBIT in Hannover have been the face and voice of

the global consumer electronics industry since the

early sixties. Over the past five decades of success,

these shows have reached across global markets,connected the industry and enabled consumer

electronics innovations to grow and thrive.

They have been the global platform for launch of

breakthrough innovations and products like VCR,

Camcorder, CD, DVD, Plasma TV and many more.

Profits from some of these shows are reinvested

into industry services, including training and

education, industry promotion, standards

development, research and legislative advocacy.

In continuation with the legacy set by these global

trade shows and keeping in view the exponential

growth path of the Indian consumer electronics

industry, there lies an unprecedented opportunity

to launch an industry led international trade show

which showcases the products, offerings,

capabilities and innovations of the Indian consumer

electronics industry to not just its gadget hungrycustomers in India but the world at large.

HES-New Delhi (Home Electronics Show 2012)

envisions to be a three day high energy consumerth th

electronics extravaganza to be held during 26 -28

October 2012 in the very bustling market place and

the capital city of India, New Delhi.

HES-New Delhi will create a cost effective and

unified platform for the industry to showcase

enthralling variety in consumer electronic

segments to the highly potential Indian consumer

market. Showcasing the best of the local andinternational consumer electronic brands,

HES-New Delhi would also provide:

A national platform for new product launches

and showcasing breathtaking innovations.

Largest consumer connect initiative for the

industry.

Unprecedented media coverage for the brandand their products.

th thShow Dates : 26 -28 October 2012

Venue : Hall No.14, Pragati

Maidan, New Delhi

Exhibitors : 200+ (Expected)

Visitors : 20000+ (Expected)

Exhibition Area : 5000 sqms+

Participating Countries : 10+ (Expected)

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Supported by worlds leading consumer electronics

associations, leading trade and mass media

organizations and adhering to highest international

standards of customer service, organizing and

onsite experiences, HES-New Delhi will facilitate

global participation in a secure and business

friendly environment.

Show Facts:

About HES


8/16

www.hesweb.org

As per the latest consumer insight research, experiential marketing continues to be

the most influential amongst consumers, with majority of consumers agreeing that a

hand on experience is more engaging than other forms of communication.

The Home Electronics Show 2012 (HES-New Delhi) would be an unprecedented

marketing and media vehicle for the consumer electronics industry, providing

numerous benefits for both the brands and the products, some of key ones being:Largest marketing platform organised by the industry and for the industry in India.

Unparalleled media coverage for both brands and their products.

Face to face interaction with a large number of target consumers who can touch,

see and discuss the products.

National platform for brand building and enhancing brand recall.

Ideal setting for the launching and testing of new products.

Opportunity to collect real time feedback and research data.

Real insights about the competitors products and their strategies.

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Why HES


9/16

HES-New Delhi is organised by iTEN Media in association with CEAMA. A steering committee consisting of senior

executives from the Indian Consumer Electronics industry and CEAMA provides the strategic vision and guidance

to the organisers. The committee is also responsible for approval of macro level planning, micro detailing

and implementation.

The Membership of the steering committee comprises of the following:

Steering Committee

CHAIRMANMr. Ravinder Zutshi

Deputy Managing Director

Samsung India Electronics Pvt. Ltd

Mr. Sunil Vachani

Chairman & Managing DirectorDixon Technologies India Pvt. Ltd

Mr. Shantanu Das Gupta

Vice President(Corporate Affairs & Strategy - Asia South)

Whirlpool of India Ltd

Mr. B. S. Sethia

DirectorElin Electronics Ltd

Mr. Rajiv Bajaj

CFO & Company Secretary

Panasonic AVC Networks India Co. Ltd

Mr. Abhishek Bhatnagar

CEO

iTEN Media Pvt. Ltd

COMMITTEE MEMBERS

Mr. Rajeev Bansal

Managing Director

iTEN Media Pvt. Ltd


10/16

www.hesweb.org

Exhibitor Profile

The event would attract the following visitor

target groups:

Public consumers in the age group of 15 to 59 yrs

(primary users of the products).

High net worth individuals and Celebrities-

primary consumer base for luxury products.

Buyers, Retailers, Wholesalers and Institutional

Customers.

From Trade and Mass media companies

(TV, Newspaper, Print, Radio, Internet etc).

Public Visitors

HNI Groups

National and International trade visitors

National and International Journalists and

Media Representatives

Visitor Target Groups

Automotive Electronics

Health and Fitness

Others

Car Audio and Video, GPS and Navigation,

Antitheft, Security.

Treadmills, Exercise Bike, BP, Sugar Monitors andDigital Thermometers.

Electronic Toys, Musical Instruments, Security

Gadgets.

Home Appliances

Home Entertainment

Digital Imaging

Computer Hardware and Softwares

Communication Devices

Telecom and Data Service Providers

Refrigerators, Air Conditioners, Washing Machine,

Microwave Ovens, Cloth Dryers, Dish Washer,

Food Processor, Vacuum Cleaner, Cloth Irons,

Blender and Tea Coffee Machines, Clocks, OTG,Sewing Machines.

LCD, LED Plasma and TV, Home Theatre, DVD, CD,

VCD Players and Blue Ray, Mp3 and Ipod, Speakers

and Headphones, Radio, Games Consoles and

Accessories, Hand Held Video Games.

Camera, Camcorders, Digital Frames, Accessories-Cases, Battery, Chargers and Memory Cards.

Laptops and Tablets, Desktops and PC, Printers -

Deskjet, Inkjet and Laserjet (Scanner, Copier

and Fax) Computer Accessories, Monitors and

Projectors, Software's - Antivirus, Business and

Office Software's, Utility Software's, Games, Photo

and Media.

Cell Phones, Fixed Line Phones, Wireless

Accessories, Mobile Applications, Wireless Devices

Telecom Operator, DTH, Broadband Services

Provider, Wireless Data Cables.


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Advertisements and Sponsorships

NonMembers

CEAMA

DOMESTIC EXHIBITORS

Built Up Space (Min 9 sqm)

Space Only (Min 50 sqm)

Space TypeCEAMA

Members

14500/sqm`

13500/sqm`

16000/sqm`

15000/sqm`

Participation

Charges

INTERNATIONAL EXHIBITORS

Built Up Space (Min 9 sqm)

Space Only (Min 50 sqm)

Space Type

US$400/sqm

375/sqmUS$

Participation Options

Exhibit SpaceExhibiting at HES-New Delhi promises to be one of the most effective marketing tool available to the industry in

India, the exhibit space rates are as follows:

a) Full Page Color 20000

b) Back Cover ` 200000 5000

c) Inside Front Cover ` 150000 3750

d) Inside Back Cover ` 150000 3750

` 500US$

US$

US$

US$

A host of customized advertising and sponsorship opportunities offering unique and optimum exposure to your

organisation or brands are available to fit all budgets, our team would be pleased to assist you in maximizing

the impact of your marketing.

ADVERTISE IN SHOW CATALOGUE DOMESTIC INTERNATIONAL

"Government statutory service tax @ 10.30% will be applicable on total charges


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HES-New Delhi Exhibition would be held at Hall

No.14 of Pragati Maidan in New Delhi, India.Pragati Maidan, located in the heart of New Delhi, is

more than just the premier exhibition complex of

India. True to the meaning of its name, Pragati

Maidan stands for the Development and Progress

through trade. It thus hosts a series of high quality

International and National Trade Fairs throughout

the year. Its exhibition halls, complete with a

network of infrastructural facilities, in a lush greensetting, make it the preferred venue of leading

exhibition organisers from India and abroad.

Pragati Maidan is well connected by road and metro.

Pragati Maidan metro station is just walking

distance from Hall No. 14. Taxis are the other

convenient mode of commuting for visitors and are

easily available around the venue.

The venue is very well connected to the Indira

Gandhi International Airport. All leading international

airlines connect Delhi to major cities across the

world. Foreign visitors to India require a VISA before

arrival, VISA on arrival is not granted in India.

The Indian Standard Time is 5.30 hours ahead of

GMT (GMT+5.30 hrs). The weather in New Delhi

during October is pleasant & the temperature variesbetween 15 and 30 degree Celsius. The venue is

air-conditioned.

The VenueDelhi officially the National Capital Territory of Delhi

(NCT), is the largest metropolis by area and thesecond-largest metropolis by population in India. It

is the eighth largest metropolis in the world by

population with more than 12.25 million

inhabitants in the territory. There are nearly 22.2

million residents in the greater National Capital

Region urban area.

Located on the banks of the river Yamuna, it is the

site of many ancient and medieval monuments,

archaeological sites and remains. In 1639, Mughal

emperor Shahjahan built a new walled city in Delhi

which served as the capital of the Mughal Empire

from 1649 to 1857. A new capital city, New Delhi,

was built to the south of the old city during the

1920s under the British rule. Post independence in

1947, New Delhi was declared as capital of India

and seat of government. As such, New Delhi

houses important offices of the federalgovernment, including the Parliament of India, as

well as numerous national museums, monuments,

and art galleries.

Owing to the migration of people from across the

country, Delhi has grown to be a multi cultural and

cosmopolitan metropolis. Its rapid development

and urbanisation, coupled with the relatively high

average income of its population, has transformedDelhi into a major cultural, political, and

commercial centre of India.

About New Delhi

www.hesweb.org


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Organiser

iTEN Media is India's leading provider of business information products and trade

promotion services across industries and markets. Powered by cutting edge industry

research and expertise, exceptional networking with governments, trade and allied

agencies, ITEN services its customers through its distinctive range of high quality trade

information services and marketing opportunities, delivering value-added business

and networking opportunities for its customers.

Geared with strong fundamental and professional experience gained with world

leading organisations like Reed Elsevier Group Plc & Confederation of Indian Industry

(CII) the team has worked with world leading organisations across trade markets in

India and the globe.

ITEN today services governments, trade associations & investment promotion

agencies through the following:

Market Entry Services,

Trade Promotion Services,

Sales and Marketing Network,

Project Management Services.

A professionally owned and managed start-up, our core team has over 60 years of

cumulative experience & successful track record in providing business information

products & trade promotion services across 20 industry verticals like defence,

automotive, electronics & communication, energy, engineering, manufacturing,

infrastructure, building & construction, it & telecom, jewelery, media & entertainment,mining & metals, safety & security etc.

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TM


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Associate Organiser

Consumer Electronics and Appliances Manufacturers Association

(CEAMA) is an all India body of organizations in Consumer

Electronics and Durables sector, Rs. 30,000 Crore Industry. It is

registered as a non-profit organization, looking after the common

interests of its members, for sustainable growth in the sector. It

has been existence for past 30 years. Presently, there are more

than 100 members. The membership spectrum comprises of

domestic and MNCs, and includes large, medium and samll scale

sector. It is truly a representative organizatiion for collective

industrial promotional activities.

To promote the development of Consumer Electronics & Home

Appliances Industry like Television, Video, Audio Games and Toys,

Electronic Clocks and Watches, Set Top Box, Digital Cameras,

Public Address Systems, CDs / DVDs. Home Appliances viz.

Washing Machine, Refrigerator, Air Conditioners and MicrowaveOvens etc. and components used solely in these products, through

the development of a healthy and progressive activity in research

and development, manufacture, trade, commerce and sale of

these items.

VISION


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SupportersCEA's mission is to grow the consumer electronics

industry. The Consumer Electronics Association (CEA)

unites 2,000 companies within the consumer technology

industry. CEA produces the International CES, the world's

largest consumer technology tradeshow. It unites morethan 100,000 retail buyers, distributors, manufacturers,

market analysts, importers, exporters, and press from

140 countries.

Established in May 1952, China Council for the Promotion

of International Trade (CCPIT) comprises VIPS,

enterprises and organizations representing the economic

and trade sectors in China. It is the most important and

the largest institution for the promotion of foreign trade

in China.

CCPITECC is a professional institution for internationaltrade promotion specialized in electronics and

information industry.

The aims of the CCPIT is to operate and promote Sino-

foreign economic and technological cooperation in

various forms and promote the development of bilateral

trade relations between China and other countries around

the world.

The International CES is the world's largesttradeshow for consumer technology and

America's largest annual tradeshow of any kind.

With more than four decades of success, the

International CES reaches across global markets,

connects the "who's who" of the industry and

enables consumer electronics (CE) innovations to

grow and thrive. CES covers every aspect of the

consumer technology industry.

More than 2,500 exhibitors travel to Vegas to show

off their latest innovations in 30 product

categories.


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Ms. Sangeeta Taluja

Assistant Manager - Events and Communication

PHD House, 5th Floor 4/2,

Siri Institutional Area,

August Kranti Marg,

New Delhi 110 016

Tel: +91 11 46070335 / 46070336

Mob: +91 9953277197

E-mail: [email protected]

www.hesweb.org

www.ceama.in

CEAMA

Key Contacts

TM

For further details on exhibiting opportunities, key sponsorships and

customized opportunities, please get in touch with the HES-New Delhi team:

Mr. Shailendra Kumar

Project Director

B-171, Ground Floor,

East of Kailash,

New Delhi-110065, India

Tel: +91 11 46577362

Fax: +91 11 26928611Mob: +91 9711433162

E-mail: [email protected]

www.hesweb.org

www.itenmedia.in

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