Himadri Bajaj Ppt

8/8/2019 Himadri Bajaj Ppt

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HAMARA BAJAJ TO DISTINCTLY

AHEAD


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Established in 1945, it was incorporatedas a trading company. From 1948 till1959, it imported scooters and threewheelers from Italy and sold them inIndia. It then obtained a productionlicense in 1959 and struck a technicalcollaboration with Piaggio of Italy in1960 and continued with the same for

the next two decades. Its collaborationwith Piaggio expired in 1971 and sincethen the Company's scooters and threewheelers are sold under the "Bajaj"brand name. And then entered in

Motorcycle market.


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PROFILE

FOUNDER JAMNAL AL BAJAJ

YEAR OF ESTABLISHMENT 1926

INDUSTRY AUTOMOTIVE TWO AND THREE WHEELER

BUSINESS GROUP THE BAJAJ GROUP

PRESENCE DISTRIBUTION NETWORK COVER 50

COUNTRIES DOMINANT IN SRI

LANKA,BANGLADESH, COLUMBIA.

JOINT VENTURE KAWASAKI HEAVEY INDUSTRIES OF JAPAN


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KEY PERSON

RAHUL BAJAJ CHAIRMAN

MADHUR BAJAJ VICE CHAIRMAN

RAJIV BAJAJ MANAGING DIRECTOR

SANJAY BAJAJ EXECUTIVE DIRECTOR

D.S MEHTA WHOLE TIME DIRECTOR


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Hamara Bajaj

Positioned CHETAK brand with this ad campaign.

Core Values : Reliable & Trustworthy.

Ad campaign helped bajaj position CHETAK:

a geared model-scooter occuping near iconicstatus.


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Inspiring Confidence

Launched a series of motorcycle in an attempt

to capture market share.

In 2001, BAL showed slice of life situationsof new age India.

Analyst felt that by 2004, BALs image had

undergone considerable change.


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Advertising Strategy

Bajaj Auto is an aggressive advertiser. Theadvertising Budget of Bajaj Auto is more thanRs.100 Crore. Bajaj has a distinct style of

promoting its products, for every productlaunched theres a new and fresh advertisingstrategy, developing the firm-positioning

platform.

Brand Ambassador :

Cine Star of Asia, Jackie Chan.


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Some of the famous ads

The very first TV Commercial of the BajajDiscover DTSi (125 cc at that time) in 2004featured the Cine Star of Asia, Jackie Chan..!!

New Bajaj Pulsar DTS-Fi 220, the sountrack inthe video plays Hamara Bajajin its latestavatar..!!

Pulsar mania bike stunts of different range.

T

he Fastest Indian New Pulsar 220Robber robs the bank and disappear withinfew minutes on bike before cops arrives.


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COMPANY OBJECTIVE

To be no 1.again in selling two-wheelers.

To be distinct in all that the company;

- in product and technology- in marketing and communication

strategy

- in manufacturing models

- in distribution of each and

function


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Product Portfolio:Product Portfolio:


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Managerial Analysis

Seeing the change in demand

1) The company changes its production style from scooter to bikebecause production function lies in

a) What to produce ?

b)For whom to produce ?c)How to produce ?

2) To regain its market company focuses on three core values

a) Innovation

b) Speed

c) Perfection3) To have a good market share BAL lays down its standards,principle and believe in competing with itself.


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Suggestion as aManager

1) To survive in the competition BAL can take the advantageof being very old in the production of two-wheelers. Sopeople can trust it more than it competitors.

2) New add strategies

Like a boy is riding a bike i.e PULSARandhe see women in between 50-60 year waiting foravehicle,at first he hesitate as older women dont like bikemore but when she see its a bajaj model see becameready to take lift due to trust on bajaj after that boy move

ahead and see a young girl. The young girl being impresswith new style ofPULSAR,ready to take a lift. Thus, itattract all people inspite ofage and gender.


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Himadri Bajaj Ppt