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7/31/2019 Hindu Presentation 12
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Prepared by:-
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CONTENTS
OBJECTIVES OF THE STUDY
INTRODUCTION
ORANIZATION PROFILE
PRODUCT PROFILE
SWOT ANALYIS
EVALUTION OF FINANCIAL NEWS PAPER
BRAND BUILDING
CUSTOMER FEEDBACK
FINDING
SUGGESTION
CONCLUSION
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OBJECTIVE OF STUDY
To the target market of Business Line.
To identify the segment of Business line.
To create awareness of Business line Newspaper
To learn different marketing techniques
To learn the scratch work of hard core corporate selling
strategy making in actual competitive market
To apply the theoretical knowledge in to the practice
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ORGANIZATION PROFILE
Business Line started publishing in 1994 by The Hindu group in
Mumbai
It has a circulation of around 185,000 copies. Circulation of
Business Line on Sunday is higher than other days.
Business Line is published from 17 locations: Bangalore,
Chennai, Coimbatore, Hubli, Hyderabad, Kochi, Kolkata,Kozhikode, Lucknow, Madurai, Mangalore, Mumbai, Noida,
Thiruvananthapuram, Tiruchirapalli, Vijayawada and
Visakhapatnam.
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BUSINESSLINE Online has been on the World Wide Web sinceJune 1995. It attracts 14 million page views per month acrossthe globe.
It is priced at Indian Rupees 4 ($0.07) on weekdays andSaturdays and Indian Rupees 5 ($0.09) on Sundays
While other newspapers like The Economic Times and TheFinancial Express price their Saturday and Sunday editions at
Rs.7 to Rs.10, Business Line has traditionally priced the papersame throughout the week. Other Business newspapers likeMint and Business Standard don't Publish on Sundays
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PRODUCT PORTFOLIO
About business line newspaper (Mumbai publication)
Newspaper which publish Monday to Sunday
Price weekday in 4 and Sunday is 5
Exclusive Page daily on: Daily 2 page on Equity Markets
corporate, Marketing, Information Technology,Logistics,Agri-
Business, Money Banking, Commodities, news from various
state and variety
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Additional Supplement with newspaper
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SWOT ANALYIS OF BUSINESS
LINESTRENGTH WEAKNESS OPPORTUNITY THREAT
Systematic approach
covering all sectors.
Lack of brand awareness Can give an extra page on
Mumbai related news
New market entrants
Separate Money Bankingsection
High price as compare tocompetitors
Can have tie-ups withrenowned brands for ads.
Toughest CompetitionFrom The Economic
Times
Provide general
awareness in terms of
investment.
NO separate sheet for
government tenders
Can give the more
information related
logistics and commodities
to attract logistics sectors
Low Pricing Strategy
main covers on
investment market ,
personal finance &
mutual funds etc on
Sunday newspaper
Can give the separate
sheet for government
tender
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EVALUATION OF FINANCIAL NEWSPAPER
No. PARAMETER BUSINESS LINE ECONOMICS
TIMES
BUSINESS
STANDARD
FINANCIAL
EXPRESS
MINT
1 PRICE Weekdays - 4 Rs.
Sunday -5Rs
Weekdays -
3..5 Rs.
Saturday 8 Rs.
Weekdays
3.5 Rs.
Weekend -6Rs.
Mon to Fri -4
Rs.
Sat- 6 Rs.Sun 8 Rs.
Weekdays 3
Rs.
Weekend -5Rs.
2 OWNER Kasturi & Sons Ltd Bennett
Coleman &
Co. ltd.
Kotak
Mahindra
Group
Indian Express
group
K. K. Birla
Group
3 STOCK MARKET
ANALYSIS3-4 Pages Six pages BS 200, 8 full
page of share
details
Six pages Four pages
4 NEWS Business + General Business +
General
Only Business Business Business +
General
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EVALUATION OF FINANCIAL NEWSPAPER
5 PUBLISHERS The Hindu group The Times
Group
Business
Standard Ltd
Indian Express
group
HT media Ltd
6 PAGES (avg) 20-22 20-25 20-24 18-20 28-30
7 COLOUR OF
PAGESWhite Pink Pink Pink White
8 LANGUAGE Easy Moderate Easiest Moderate Easy
9 NO. OF LOCATION
OF PUBLICATION14 cities 11 cities 12 cities 10 cities 8 cities
10 POSTION IN
MARKET4th 1st 2nd 5th 3rd
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In this 2 month after meeting various people in the field, I gotmixed response about business line newspaper like
Subscription price is too high as compare to competitors likeEconomic times ,mint etc
In business line there is no separate sheet for governmenttenders, in other business newspaper like economic time issue
separate sheets for tenders
There is not more information about real estate.
No. of pages are less as compare to other financial paper
CUSTOMERS FEEDBACK
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FINDINGS
Business line is having excellent quality and content as compare
to any other news paper.
Compared to Economic Times, brand awareness of Business line
is less.
Stock market news is the most preferred attribute in financial
newspapers.
News coverage is given more importance while choosing a
newspaper.
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SUGGESTIONS
The company should do more brand building activities to
increase brand awareness.
The Stock Market analysis in Business Line is excellent and
considered to be the best among all the papers. So must use
this strength in marketing.
Decrease price of subscription , yearly subscription price in too
high as compare to economics times , so capture more market
or compete economics times decrease subscription pricebecause economics times is well established in Mumbai , have
good image in customer mind , so build good image or capture
market decrease subscription amount is necessary
if you decrease price or give 650 Rs for 2 year subscription
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CONCLUSION
Promotional scheme offered to the customers helped
increasing the circulation of Business Line .
Finally looking at the acceptance of promotional scheme of
Business Line, I conclude that the scheme offered was mostly
liked by the readers and ultimately most of them weresubscribing to it.
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